UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 20-F
(Mark One)
   
o REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR 12(g) OF THE SECURITIES EXCHANGE ACT OF 1934
OR
   
þ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 20082010
OR
   
o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from                    to                    .
OR
   
o SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934
Commission file number: 000-51116
 
HURRAY! HOLDING CO.Ku6 Media Co., LTD.Ltd.
(Exact name of Registrant as specified in its charter)
 
N/A
(Translation of Registrant’s name into English)


Cayman Islands
(Jurisdiction of incorporation or organization)
15/F, Tower B, Gateway Plaza, No.18 Xia Guang Li, East Third Ring,

Building 6, Zhengtongchuangyi Centre
No. 18, Xibahe Xili, Chaoyang District
Beijing 100027,100020, People’s Republic of China
Fax number: +86 10 57586898
(Address of principal executive offices)
 
Securities registered or to be registered pursuant to Section 12(b) of the Act.
   
Title of each class Name of each exchange and on which registered
   
American Depositary Shares, each representing 100Nasdaq Global Market
ordinary shares,
par value US$0.00005 per share
 Nasdaq Global Market
Securities registered or to be registered pursuant to Section 12(g) of the Act.

NONE
(Title of Class)
Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act.
NONE
(Title of Class)
Indicate the number of outstanding shares of each of the issuer’s classes of capital or common stock as of the close of the period covered by the annual report: 2,193,343,7403,481,174,498 ordinary shares, par value US$0.00005 per share.
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yeso Noþ
If this report is an annual or transition report, indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or (15)(d) of the Securities Exchange Act of 1934. Yeso Noþ
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yesþ Noo
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yeso Nooþ
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer. See definition of “accelerated filer and large accelerated filer” in Rule 12b-2 of the Exchange Act. (Check one):
     
Large Accelerated Filero Accelerated Filero Non-Accelerated Filerþ
Indicate by check mark which basis of accounting the registrant has used to prepare the financial statements included in this filing:
     
U.S. GAAPþ International Financial Reporting Standards as issued
by the International Accounting Standards Boardo
 Othero
If “Other” has been checked in response to the previous question, indicate by check mark which financial statement item the registrant has elected to follow. Item 17o Item 18o
If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yeso Noþ
 
 

 

 


 

TABLE OF CONTENTS
     
 Page 
     
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  2533 
     
  4154 
     
  4154 
     
  6175 
     
  6781 
     
  6985 
     
  6985 
     
  7086 
     
  7898 
     
  7998 
     
  99 
     
  7999 
     
  7999 
     
  7999 
     
  80101 
     
  80101 
     
  80101 
     
  81101 
     
  81102 
     
  81102 
     
  81102 
     
  81102 
     
  102 
     
  82102 
     
  82102 
     
  82103 
     
 Exhibit 4.701.3
 Exhibit 4.712.1
 Exhibit 4.724.1
 Exhibit 4.734.2
 Exhibit 4.744.4
 Exhibit 4.754.5
 Exhibit 4.764.6
Exhibit 4.7
Exhibit 4.8
Exhibit 4.9
Exhibit 4.10
Exhibit 4.11
Exhibit 4.12
Exhibit 4.13
Exhibit 4.14
Exhibit 4.15
Exhibit 4.16
Exhibit 4.17
Exhibit 4.18
Exhibit 4.19
Exhibit 4.20
Exhibit 4.21
Exhibit 4.22
Exhibit 4.23
Exhibit 4.24
Exhibit 4.25
Exhibit 4.26
Exhibit 4.27
Exhibit 4.28
Exhibit 4.29
Exhibit 4.30
Exhibit 4.31
Exhibit 4.32
Exhibit 4.33
Exhibit 4.34
Exhibit 4.35
Exhibit 4.36
Exhibit 4.37
Exhibit 4.38
Exhibit 4.39
Exhibit 4.40
Exhibit 4.41
Exhibit 4.43
Exhibit 4.44
Exhibit 4.45
Exhibit 4.46
Exhibit 4.47
Exhibit 4.48
Exhibit 4.49
 Exhibit 8.1
 Exhibit 12.1
 Exhibit 12.2
 Exhibit 13.1
 Exhibit 13.2
 Exhibit 15.1
 Exhibit 15.2

 

2ii


INTRODUCTION
Except where the context otherwise requires and for purposes of this annual report on Form 20-F only:
“ADSs” refers to our American depositary shares, each of which represents 100 ordinary shares;
“$,” “US$” and “U.S. dollars” refer to the legal currency of the United States;
“China” and the “PRC” refer to the People’s Republic of China, excluding, for the purposes of this annual report on Form 20-F only, Taiwan and the special administrative regions of Hong Kong and Macau;
“ordinary shares” refers to our ordinary shares, par value US$0.00005 per share;
“RMB” and “Renminbi” refer to the legal currency of China;
“telecom operators” refer to China Mobile, China Unicom and China Telecom, the three principal telecommunication network operators in China, and
“we,” “us,” “our company” and “our” refer to HURRAY! HOLDING CO., LTD. and its subsidiaries, affiliates and predecessor entities.
“ADSs” refers to our American depositary shares, each of which represents 100 ordinary shares;
“$,” “US$” and “U.S. dollars” refer to the legal currency of the United States;
“Beijing WOFE” means Ku6 (Beijing) Technology Co., Ltd.
“China” and the “PRC” refer to the People’s Republic of China, excluding, for the purposes of this annual report on Form 20-F only, Taiwan and the special administrative regions of Hong Kong and Macau;
“Cayman Companies Law” refers to the Companies Law (2010 Revision) of the Cayman Islands (as amended);
“Ku6” refers to Ku6 Holding Limited and its subsidiaries, affiliates and predecessor entities.
“ordinary shares” refers to our ordinary shares, par value US$0.00005 per share;
“RMB” and “Renminbi” refer to the legal currency of China;
“Shanda Interactive” refers to Shanda Interactive Entertainment Limited, a Cayman Islands company, whose ADSs are listed on the NASDAQ Global Select Market under the symbol “SNDA”;
“Shanda Group” refers to Shanda Interactive and its subsidiaries and VIEs and, unless the context requires otherwise, includes Ku6 Media Co., Ltd. and its subsidiaries and VIEs;
“telecom operators” refer to China Mobile, China Unicom and China Telecom, the three principal telecommunication network operators in China;
“Tianjin WOFE” means WeiMoSanYi (Tianjin) Technology Co., Ltd.; and
“we,” “us,” “our company” and “our” refer to Ku6 Media Co., Ltd. and its subsidiaries, affiliates and predecessor entities.
This annual report on Form 20-F includes our audited consolidated financial statements as of December 31, 20082010 and 20072009 and for the years ended December 31, 2008, 20072010, 2009 and 2006.2008.
Forward-Looking InformationFORWARD-LOOKING INFORMATION
This annual report on Form 20-F contains forward-looking statements that are based on our current expectations, assumptions, estimates and projections about us and our industry. All statements other than statements of ahistorical fact in this form are forward-looking nature.statements. These forward-looking statements can be identified by words or phrases such as “may,” “will,” “expect,” “anticipate,” “estimate,” “plan,” “believe,” “is/are made underlikely to” or other similar expressions. The forward-looking statements included in this form relate to, among others:
our goals and strategies;
our future business development, financial condition and results of operations;
our projected revenues, earnings, profits and other estimated financial information;
expected changes in our margins and certain costs or expenditures;
expected continued acceptance of our new revenue model;


our plans to expand and diversify the “safe harbor” provisionssources of our revenues;
expected changes in the U.S. Private Securities Litigation Reform Actrespective shares of 1995. You can identifyour revenues from particular sources;
our plans for staffing, research and development and regional focus;
our plans to launch new products and services;
our plans for strategic partnerships with other businesses;
our acquisition and divestiture strategy, and our ability to successfully integrate past or future acquisitions with our existing operations and complete planned divestitures;
competition in the PRC online video industry;
the outcome of ongoing, or any future, litigation or arbitration;
the expected growth in the number of Internet and broadband users in China, growth of personal computer penetration and developments in the ways most people in China access the Internet;
changes in PRC governmental preferential tax treatment and financial incentives we currently qualify for and expect to qualify for; and
PRC governmental policies relating to media and the Internet and Internet content providers and to the provision of advertising over the Internet.
These forward-looking statements involve various risks and uncertainties. Although we believe that our expectations expressed in these forward-looking statements by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “seeks, “estimates”are reasonable, we cannot assure you that our expectations will turn out to be correct. Our actual results could be materially different from and similar statements. The accuracy of these statements may be impacted by a number of businessworse than our expectations. Important risks and uncertaintiesfactors that could cause our actual results to differbe materially different from those projected or anticipated, including but not limited to those risks and uncertainties identified underour expectations are generally set forth in the section heading “Risk Factors” below.
Allsection of Item 3 and elsewhere in this annual report. The forward-looking statements made in this annual report on Form 20-F are maderelate only to events or information as of the date of filing hereof, based on information available to us as of that date, and we assumewhich the statements are made in this annual report. We undertake no obligation to update or revise any of these forward-looking statements even if experienceto reflect events or future changes show thatcircumstances after the indicated resultsdate on which the statements are made or events will not be realized.to reflect the occurrence of unanticipated events.
PART I
Item 1. Identity of Directors, Senior Management and AdvisersAdvisors
Not Applicable.
Item 2. Offer Statistics and Expected Timetable
Not Applicable.

3


Item 3. Key Information
A. Selected Financial Data
The following table presents certain selected consolidated financial information for our business. You should read the following information in conjunction with our audited consolidated financial statements, the notes thereto and Item 5 “Operating and Financial Review and Prospects” included elsewhere in this annual report on Form 20-F. The following data as of December 31, 20082010 and 20072009 and for the years ended December 31, 2008, 20072010, 2009 and 20062008 has been derived from our audited consolidated financial statements for those years and should be read in conjunction with those statements, which are included in this annual report beginning on page F-1.

2


In May 2010, we sold all of our 51% interest in Beijing Huayi Brothers Music Co., Ltd., or Huayi Music, to Huayi Brothers Media Corporation. In August 2010, we completed the disposal of our remaining wireless value-added services and recorded music businesses to Shanda Interactive and also acquired from Shanda Interactive an equity interest in Shanghai Yisheng Network, an online audio business. The followingacquisition of the online audio business from Shanda Interactive was accounted for as an acquisition under common control and the disposal of our wireless value-added services and recorded music businesses including Huayi Music was accounted for as a discontinued operation in accordance with U.S. GAAP in our consolidated financial statements. As required by U.S. GAAP, we have reclassified the comparative operating results of the discontinued operation for the respective fiscal years as presented below and prepared the consolidated financial statements as if the acquisition of Shanghai Yisheng Network had been in effect since the inception of common control, which is the date that we became controlled by Shanda Interactive.
As a result, our selected consolidated statement of operations data as of December 31, 2006, 2005 and 2004 and for the years ended December 31, 20052006 and 20042007 and our consolidated balance sheets as of December 31, 2006, 2007 and 2008 have also been derivedrevised from our previously audited consolidated financial statements, for those years, which are not included in this annual report on Form 20-F to give effect to those changes. You should read the selected consolidated financial data in conjunction with the consolidated financial statements and the related notes included under “Item 18. Financial Statements” and “Item 5. Operating and Financial Review and Prospects” included elsewhere in this annual report on Form 20-F. Our auditedconsolidated financial statements for the foregoing periods wereare prepared and presented in accordance with United States generally accepted accounting principles or US GAAP.(“U.S. GAAP”). Our historical results do not necessarily indicate our results expected for any future periods.
                     
  For the Year Ended December 31, 
  2008  2007  2006  2005(1)  2004(1) 
  (in thousands of U.S. dollars, except percentages) 
Historical Condensed Consolidated Statement of Operations Data
                    
Revenues:                    
Wireless value-added services $42,672  $50,038  $62,512  $56,063  $43,173 
Recorded music  11,287   10,489   6,203       
                
Total revenues  53,959   60,527   68,715   56,063   43,173 
                
Cost of revenues:                    
Wireless value-added services  32,840   36,394   40,672   28,635   18,053 
Recorded music  6,730   6,233   3,553       
                
Total cost of revenues  39,570   42,627   44,225   28,635   18,053 
                
Gross profit  14,389   17,900   24,490   27,428   25,120 
Operating expenses  22,669   61,462   19,882   14,277   10,436 
                
Operating (loss) income from continuing operations  (8,280)  (43,562)  4,608   13,151   14,684 
Interest income  1,613   2,313   2,529   1,390   28 
Interest expense     (179)  (45)  (27)  (312)
Gain on reduction of acquisition payable  5,000             
Foreign exchange loss  (8,990)            
Other income, net  247   466   315   330     
                
(Loss) income before provision for income taxes, earnings in equity investments, minority interest and discontinued operations  (10,410)  (40,962)  7,407   14,844   14,400 
Income tax expense (credit)  486   (182)  205   (323)   
                
Net (loss) income from continuing operations after income taxes before minority interests  (10,896)  (40,780)  7,202   14,521   14,400 
Minority interests  337   (688)  (562)      
Equity in earnings (losses) of affiliate  64   (63)         
Impairment for Investment in equity affiliate  (1,871)            
                
Net (loss) income from continuing operations  (12,366)  (41,531)  6,640   14,521   14,400 
                     
  For the Year Ended December 31, 
  2010  2009  2008  2007  2006 
      (Adjusted)(1) (2)  (Adjusted) (1)  Adjusted) (1)  (Adjusted) (1) 
  (in thousands of U.S. dollars, except for share and per share data) 
Historical Condensed Consolidated Statement of Operations Data
                    
Net revenues:                    
Advertising                    
Third parties $15,854  $758  $  $  $ 
Related parties  702   279          
                
Total net revenues  16,556   1,037          
                
Cost of revenues:                    
Advertising                    
Third parties  (40,083)  (557)         
Related parties  (376)            
                
Total cost of revenues  (40,459)  (557)         
                
                     
Gross profit (loss)  (23,903)  480          
Operating expenses  (29,703)  (7,130)  (2,401)  (2,738)  (2,184)
                
Operating loss from continuing operations  (53,606)  (6,650)  (2,401)  (2,738)  (2,184)
Interest income  57   356   1,432   2,084   2,373 
Interest expense  (31)        (179)  (45)
Gain on reduction of acquisition payable        5,000       
Foreign exchange loss        (8,990)      
Other income, net     2      105    
                
Income (loss) before income tax benefit (expense) from continuing operations  (53,580)  (6,292)  (4,959)  (728)  144 
Income tax benefit  41   14          
                
Income (loss) from continuing operations, net of tax  (53,539)  (6,278)  (4,959)  (728)  144 

3


                     
  For the Year Ended December 31, 
  2010  2009  2008  2007  2006 
      (Adjusted)(1) (2)  (Adjusted) (1)  Adjusted) (1)  (Adjusted) (1) 
  (in thousands of U.S. dollars, except for share and per share data) 
Discontinued operations:                    
Income (loss) from operations of discontinued operations, net of tax  (3,383)  (21,779)  (7,744)  (40,727)  6,222 
Gain from disposal of discontinued operations  4,487   222   413   193    
                
Income (loss) from discontinued operations, net of tax  1,104   (21,557)  (7,331)  (40,534)  6,222 
                
Net income (loss)  (52,435)  (27,834)  (12,290)  (41,262)  6,366 
Less: Net loss attributable to the non-controlling interests from continuing operations  681   257          
Less: Net loss (income) attributable to the non-controlling interests and redeemable non-controlling interests from discontinued operations  244   4,183   337   (688)  (562)
Net (loss) income attributable to Ku6 Media Co., Ltd.  (51,510)  (23,395)  (11,953)  (41,950)  5,804 
                
Income (loss) from continuing operations, net of tax, attributable to Ku6 Media Co., Ltd.  (52,858)  (6,021)  (4,959)  (728)  144 
Income (loss) from discontinued operations, net of tax, attributable to Ku6 Media Co., Ltd.  1,348   (17,374)  (6,994)  (41,222)  5,660 
                
Net (loss) income attributable to Ku6 Media Co., Ltd.  (51,510)  (23,395)  (11,953)  (41,950)  5,804 
                
Loss attributable to Ku6 Media Co., Ltd. ordinary shareholders per share from continuing operations, basic and diluted  (0.02)            
Loss attributable to Ku6 Media Co., Ltd. ordinary shareholders per share from discontinued operations, basic and diluted     (0.01)  (0.01)  (0.02)   
                
Loss attributable to Ku6 Media Co., Ltd. ordinary shareholders per share, basic and diluted  (0.02)  (0.01)  (0.01)  (0.02)   
                
Weighted average share used in per share calculation-basic and diluted  3,096,421,097   2,196,291,947   2,185,615,129   2,172,208,190   2,189,748,563 
                
                     
  As of December 31, 
  2010  2009  2008  2007  2006 
      Adjusted(2)             
  (in thousands of U.S. dollars, except for share data) 
Historical Condensed Consolidated Balance Sheet Data
                    
Cash and cash equivalents $27,295  $49,744  $59,473  $65,979  $74,597 
Short term investments     10,000          
Accounts receivable, net  8,461   4,062   12,658   14,691   13,449 
Other current assets  9,051   2,155   5,580   8,777   3,342 
Property and equipment, net  8,003   1,472   980   1,636   1,954 
Goodwill  6,896   2,099   3,157   5,621   39,621 
Other assets  27,265   1,976   6,476   8,890   7,027 
                
Total assets  86,970   71,508   88,324   105,594   139,990 
                
                     
Current liabilities  36,406   13,783   6,316   14,467   12,960 
Non-current liabilities  4,926   421   316   877   851 
                

 

4


                     
  For the Year Ended December 31, 
  2008  2007  2006  2005(1)  2004(1) 
  (in thousands of U.S. dollars, except percentages) 
Discontinued operations:                    
Net (loss) income from discontinued operations, net of tax     (612)  (836)  4,098   2,840 
Gain from disposal of discontinued operations  413   193          
                
Net income (loss) from discontinued operations, net of tax  413   (419)  (836)  4,098   2,840 
                
Net (loss) income  (11,953)  (41,950)  5,804   18,619   17,240 
Deemed dividends on Series A convertible preference shares              (40)
                
Net (loss) income attributable to holders of ordinary shares $(11,953) $(41,950) $5,804  $18,619  $17,200 
                
Net (loss) income per share, basic $(0.01) $(0.02) $0.00  $0.01  $0.01 
                
Net (loss) income per share, diluted $(0.01) $(0.02) $0.00  $0.01  $0.01 
                
Shares used in calculating basic (loss) income per share  2,185,615,129   2,172,208,190   2,189,748,563   2,092,089,848   1,208,512,142 
                
Shares used in calculating diluted (loss) income per share  2,185,615,129   2,172,208,190   2,208,758,636   2,129,228,961   1,572,887,775 
                
                     
  As of December 31, 
  2010  2009  2008  2007  2006 
      Adjusted(2)             
  (in thousands of U.S. dollars, except for share data) 
Total liabilities  41,332   14,204   6,632   15,344   13,811 
                
                     
Redeemable non-controlling interests     371          
                     
Ordinary shares (3,481,174,498, 2,200,194,040, 2,193,343,740, 2,174,784,440 and 2,163,031,740 shares issued and outstanding as of December 31, 2010, 2009, 2008, 2007 and 2006, respectively)  174   110   110   109   108 
Total Ku6 Media Co., Ltd. shareholders’ equity  45,572   54,966   76,799   85,474   122,712 
Non-controlling interests  (108)  1,857   4,783   4,667   3,359 
                
Total liabilities, redeemable non-controlling interests and shareholders’ equity $86,970  $71,508  $88,324  $105,594  $139,990 
                
   
(1) The amountsReflects the retrospective presentation of share-based compensation includedthe operations data of the wireless value-added service and recorded music business in operating expenses for 2006, 2007 and 2008 reflect the adoption of Statement of Financial Accounting Standards (“SFAS”) No. 123 (revised 2004), “Share-Based Payment” (“SFAS 123(R)”) effective January 1, 2006. Had we applied the fair value recognition provisions of SFAS No. 123, “Accounting for Stock-Based Compensation,” in prior periods, we would have reported net income of $16,511 thousand and $17,007 thousand for 2004 and 2005, respectively, and net income per share (diluted) of $0.01 for both 2004 and 2005.discontinued operations.
                     
  As of and for the Year Ended December 31, 
  2008  2007  2006  2005  2004 
  (in thousands of U.S. dollars, except percentages) 
Historical Condensed Consolidated Balance Sheet Data
                    
Cash $59,473  $65,979  $74,597  $75,959  $8,714 
Accounts receivable, net  12,658   14,691   13,449   18,089   11,883 
Other current assets  5,580   8,777   3,342   2,297   2,133 
Property and equipment, net  980   1,636   1,954   2,536   2,617 
Goodwill  3,157   5,621   39,621   23,869   20,412 
Other assets  6,476   8,890   7,027   4,953   705 
                
Total assets $88,324  $105,594  $139,990  $127,703  $46,464 
                

5


                     
  As of and for the Year Ended December 31, 
  2008  2007  2006  2005  2004 
  (in thousands of U.S. dollars, except percentages) 
Current liabilities $6,316  $14,467  $12,960  $7,636  $8,743 
Non-current liabilities  316   877   851   843    
                
Total liabilities $6,632  $15,344  $13,811  $8,479  $8,743 
                
Minority interests $4,783  $4,667  $3,359  $605  $ 
Series A convertible preference shares (16,924,497 shares issued and outstanding as of December 31, 2004, and nil issued and outstanding as of December 31, 2005 to 2008)              17 
Ordinary shares (2,193,343,740, 2,174,784,440, 2,163,031,740, 2,229,754,340 and 1,186,672,000 shares issued and outstanding as of December 31, 2008, 2007, 2006, 2005 and 2004, respectively)  110   109   108   111   59 
Other shareholders’ equity  76,799   85,474   122,712   118,508   37,645 
                
Total liabilities, minority interests and shareholders’ equity $88,324  $105,594  $139,990  $127,703  $46,464 
                
Other Historical Condensed Consolidated Financial Data:
                    
Gross profit margin                    
Wireless value-added services  23.0%  27.3%  34.9%  48.9%  58.2%
Recorded music  40.4%  40.6%  42.7%      
Total gross profit margin  26.7%  29.6%  35.6%  48.9%  58.2%
(Loss) income from continuing operations margin(1)
  (15.3%)  (72.0%)  6.7%  23.5%  34.0%
Net (loss) income from continuing operations margin(1)
  (22.9%)  (68.6%)  9.7%  25.9%  33.4%
Net (loss) income margin(1)
  (22.2%)  (69.3%)  8.4%  33.2%  39.9%
Depreciation  990   1,269   1,580   1,461 �� 1,335 
Amortization  2,338   2,375   1,901   478   651 
Capital expenditure  349   864   957   1,289   1,871 
 
(1)(2) (Loss) incomeReflects acquisition of online audio business from continuing operations margin, net (loss) income from continuing operations margin and net (loss) income margin areShanda Interactive since the (loss) income from continuing operations, net (loss) income from continuing operations and net (loss) income as a percentageinception of our total revenues.the common control, which is the date on which we became controlled by Shanda Interactive.
Exchange Rate Information
We present our historical consolidated financial statements in U.S. dollars. In addition, certain pricing information is presented in U.S. dollars and certain contractual amounts that are in Renminbi include a U.S. dollar equivalent solely for the convenience of the reader. Except as otherwise specified, this pricing information and these contractual amounts are translated at RMB6.8225RMB6.6000 = US$1.00, the prevailing rate on December 31, 2008.2010. The translations are not a representation that the Renminbi amounts could actually be converted to U.S. dollars at this rate. For a discussion of the exchange rates used for the presentation of our financial statements, see note 2(m)2(7) to our audited consolidated financial statements.

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The noon buying rate in New York City for cable transfers as certified for customs purposes by the Federal Reserve Bank of New York was RMB6.8278 = US$1.00 on May 29, 2009. The following table sets forth the high and low noon buying rates for cable transfers between Renminbi and U.S. dollar as certified for customs purposes by the Federal Reserve Bank of New York for each of periods indicated below.
         
  Noon Buying Rate 
  RMB per US$1.00 
  High  Low 
December 2008  6.8842   6.8225 
January 2009  6.8403   6.8225 
February 2009  6.8470   6.8241 
March 2009  6.8438   6.8240 
April 2009  6.8361   6.8180 
May 2009  6.8265   6.8176 
The following table sets forth the average noon buying rates for cable transfers between Renminbi and U.S. dollar as certified for customs purposes by the Federal Reserve Bank of New York for each of 2004, 2005, 2006, 2007 and 2008, calculated by averaging the noon buying rates on the last day of each month during the relevant year.
     
  Average Noon Buying Rate 
  RMB per US$1.00 
2004  8.2768 
2005  8.1826 
2006  7.9579 
2007  7.5806 
2008  6.9193 
2009 (through May 30)  6.8326 
B. Capitalization and Indebtedness
Not Applicable.
C. Reasons for the Offer and Use of Proceeds
Not Applicable.
D. Risk Factors
RISKS RELATED TO OUR COMPANY
Risks Related to Our Wireless Value-added Services
We depend on China Mobile, China Unicom and China Telecom, the three principal telecommunications network operators in China, for the major portion of our revenue, and any loss or deterioration of our relationship with China Mobile, China Unicom and China Telecom, due to the recent government imposed restructurings or otherwise, may result in severe disruptions to our business operations and the loss of a major portion of our revenue.
We offer our services over mobile networks to consumers through the three principal telecom operators in China, China Mobile Communications Corporation, or China Mobile, China United Telecommunications Corporation, or China Unicom, and China Telecommunications Corporation, or China Telecom. These principal operators service the major portion of China’s approximately 641 million mobile phone subscribers as of December 31, 2008, according to a December 2008 Report issued by China’s Ministry of Industry and Information Technology, or the MIIT. Our agreements with these operators and their provincial affiliates are non-exclusive and have a limited term (generally one year for China Mobile and one or two years for China Unicom). We usually renew these agreements or enter into new ones when the prior agreements expire, but on occasion the renewal or new agreements can be delayed by periods of one month or more. China Telecom and its provincial affiliates have recently entered into new agreements with us in connection with the network assets that they acquired from China Unicom (as discussed below).
If any of China Mobile, China Unicom or China Telecom ceases to continue to cooperate with us, it would be impossible to find appropriate replacement telecom operators with the requisite licenses and permits, infrastructure and customer base to offer our wireless value-added services (“WVAS”). We derived approximately 57% of our combined WVAS revenue from China Mobile, 25% from China Unicom, and 12% from China Telecom in 2008.

 

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In addition, the Chinese government has extensive involvement in determining the structure of the telecommunications industry in China. During the development of this industry, changes in government policy have resulted in major restructurings of the telecommunications operators, including the establishment of new operators and the combination of all or part of existing operators. In an effortRisks Related to promote greater competition among the telecommunications operators and foster the development of 3G mobile networks, on May 24, 2008, the MIIT, the PRC National Development and Reform Commission, or the NDRC, and the PRC Ministry of Finance jointly issued the Notice on Strengthening the Reform of Telecommunications Systems, or the Telecom Notice, which aims to consolidate China’s existing telecommunication operators into three new telecommunications operators that can offer both mobile and fixed-line services. Under the Telecom Notice, China Mobile merged with China Railway Communication Co., Ltd., which operated a national fixed-line network, China Telecom acquired the Code Division Multiple Access (CDMA) wireless business and network from China Unicom, and China Unicom, which operates a Global System for Mobile communications (GSM) network and business, merged with China Netcom, which was principally a fixed-line operator. Due to the restructuring, our services to China Telecom have increased and our services to China Unicom have decreased beginning from October 1, 2008, the date that China Telecom officially acquired the CDMA wireless business and network from China Unicom. On January 7, 2009, the MIIT issued 3G licenses to China Mobile, China Unicom and China Telecom. China Mobile is expected to operate the TD-SCDMA network, China’s self-developed 3G standard, China Unicom is licensed to run WCDMA, a 3G standard originally developed in Europe, and China Telecom is expected to operate CDMA2000, a 3G standard originally developed in U.S. We are currently assessing the potential impact of such consolidations on our business.
Any future significant restructuring of any segment of the telecommunications industry in China, including in particular China Mobile, China Unicom or China Telecom (which are collectively referred to hereinafter in this annual report on Form 20-F as the “telecom operators”) or any other telecom operators in China and the potential combination of the mobile operations of various telecom operators in China, could significantly affect our relationships with these telecom operators, our operations and our revenues. Due to our reliance on the telecom operators for our WVAS, any loss or deterioration of our relationships with them, due to their own business decisions or government-imposed restructurings, may result in severe disruptions to our business operations and the loss of a major portion of our revenue.Our Business
We incurredare operating with a small amount of working capital. If we cannot meet our liquidity needs through improved operating results, we may need to obtain additional financing. We cannot be assured that we will be able to obtain financing under commercially reasonable terms, or at all.
We reported net losses attributable to our company of $12.0 million, $23.4 million and $51.5 million for the years ended December 31, 2008, 2009 and 2010, respectively. As of December 31, 2010, we had cash and cash equivalents of approximately $27.3 million and working capital of approximately $8.4 million. Our net cash used in 2007, 2008operating activities in 2010 was $29.6 million. On April 1, 2011, we entered into agreements with Shanda Media Group Limited, or Shanda Media, a wholly owned subsidiary of Shanda Interactive, pursusnt to which we agreed to issue to Shanda Media 1,538,461,538 ordinary shares for an aggregate purchase price of $50,000,000 (or $0.0325 per share) and $50,000,000 aggregate principal amount of senior convertible bond. The bond will mature in three years after issuance and will bear an interest of 3% per annum. The issuance of the ordinary shares and the firstconvertible bond has been approved by our independent directors and shareholders. Shanda Media has committed to make the investment and we anticipate to close these transactions in the early part of the third quarter of 20092011. As a result, we believe we will have sufficient liquidity to finance our 2011 anticipated operations and capital expenditure requirements, as well as achieve projected cash collections from customers and contain expenses and cash used in operations. However, achievement of better operating performance is not assured and management expects to continue to implement its liquidity plans, which includes reducing operating expenses. In addition, various matters may impact our liquidity such as:
inability to achieve planned operating results that could increase liquidity requirements beyond those considered in our business plan;
changes in financial market conditions or our business condition that could limit our access to existing credit facilities or make new financings more costly or even unfeasible; and
changes in China’s currency exchange control regulations that could limit our ability to access cash in China to meet liquidity requirements for our operations in China or elsewhere;
If we cannot meet our liquidity needs through improved operating results, we may need to obtain additional financing from financial institutions. However, we cannot be assured that we will be able to obtain loans or obtain them under commercially reasonable terms. We may also have to sell additional securities to meet our liquidity needs, but our ability to sell our securities is not assured. In addition, any additional issuance of securities would dilute the ownership of our stockholders.
We have a short operating history in a new and unproven market, which makes it difficult to evaluate our future prospects and may incur additionalincrease the risk that we will not be successful.
We entered into the online video business in January 2010 when we acquired Ku6 Holding Limited. Our previous wirelss value-added service and recorded music businesses were disposed in August 2010 and the only continuing business currently is online video and audio operations. We have a short operating history in a new and unproven market that may not develop as expected, if at all. This short operating history makes it difficult to effectively assess our future prospects. You should consider our business and prospects in light of the risks and difficulties we encounter in this rapidly evolving market.
We have a history of losses, in future periods.and we may be unable to achieve or sustain profitability.
We incurred net losses in each of the fiscal years from 2007 2008through 2009, inclusive, and we continued to incur losses in fiscal year 2010 after we entered into the online video business. Our ability to achieve profitability is affected by various factors, including:
growth of the online video industry and the first quarteronline advertising market;
the continued acceptance of 2009 primarilyour online video content by our users;
the continued growth and maintenance of our user base;
our ability to control our costs and expenses; and
our ability to provide new advertising services to meet the demands of our advertising customers.
Many of these factors are beyond our control. For example, our revenues and profitability depend on the continuous development of the online advertising market in China and brand advertisers’ allocation of more budgets to online video industry. We cannot assure you that online advertising, as a result of changesnew marketing channel, will become more widely accepted in China or that the advertisers will increase their spending on online video websites. We may continue to incur net losses in the telecom operator policiesfuture due to our continued investments in content, bandwidth and the manner in which they are enforced and intense market competition in the WVAS and music industries. In light of this, we have recently been implementing certain cost control measures, however,technology. If we cannot successfully offset our increased costs with an increase in net revenues, our gross margin, financial condition and results of operations could be certain that these measures will be effectivematerially and we will be able to return to profitability. In addition, we couldadversely affected. We may also continue to incur net losses in the future due to changes in the market, operatingmacroeconomic and regulatory environment, and competitive dynamics and our abilityinability to respond to thosethese changes as well as any possible new strategic initiatives launched by our company. If we do not restore profitability, the market price of our ADSs may decline.in a timely and effective manner.

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The termination or alteration of our various agreements with the telecom operatorsWe operate in a highly competitive market and their provincial affiliates would materially and adversely impact our revenue and profitability.
Given the dominant market position of China Mobile, China Unicom and China Telecom, our leverage with these telecom operators is limited in terms of negotiating agreements, resolving disputes or otherwise. In particular, our agreements with them can be terminated in advance, penalties may be imposed or other parts of our services may be suspended or terminated, and approval for our new services may be delayed for a variety of reasons which vary among the individual agreements with the telecom operators, including, for example, where we breach our obligations under the agreements, a high number of customer complaints are made about our services or we cannot satisfy the operational or financial performance criteria established by the applicable mobile operator.
We may also be compelled to alter our agreements with these telecom operators in ways which adversely affect our business, such as by limiting the services we can offer or imposing other changes that limit the revenue we can derive from such agreements. In the past, telecom operators have entered into new contracts in certain provinces with service providers in which it changed the share percentages it retained for customer payments. The percentage of the payments from customers received by service providers has been decreasing since 2006. Subsequently, the share percentage of customer payments that service providers received from the telecom operators has decreased by a range of 5% to 10%. We may not be able to adequately respondcompete successfully against our competitors.
We face significant competition, primarily from those companies that operate online video websites in China, which our management estimates to currently number over one hundred. A large number of independent online video sites, such as Youku.com and Tudou.com, compete against us. In addition, Chinese Internet portals, including Sina.com, Sohu.com and Baidu.com, and some of China’s major TV networks, such as China Central Television, or CCTV, Phoenix Satellite TV and Hunan Satellite TV, which have longer operating histories and more experience in attracting and retaining users and managing customers than we do, have launched their own video businesses. We also face competition from Internet video streaming platforms based on the P2P technology, such as PPS and PPTV. We compete with these companies for content, users and advertisers. Our competitors may compete with us in a variety of ways, including by obtaining exclusive online distribution rights for popular content, conducting brand promotions and other marketing activities, and making acquisitions. In addition, certain online video websites may continue to derive their revenues from providing content that infringes third-party copyright and may not monitor their websites for any such infringing content. As a result, we may be placed at a disadvantage to some of these websites that do not incur similar costs as we do with respect to content acquisition and content monitoring. Some of our competitors have a longer operating history and significantly greater financial resources than we do, and in turn may be able to attract and retain more users and advertisers. If any of our competitors achieves greater market acceptance than we do or is able to offer more attractive online video content, our user traffic may decrease and our market share may decrease, which may result in a loss of advertisers and have a material and adverse effect on our business, financial condition and results of operations.
In addition, Internet streaming of content represents only one of many existing and potential new technologies for viewing video. Many users maintain simultaneous relationships with multiple video providers and can easily shift from one provider to another. For example, users may subscribe to cable, buy a DVD, and download a movie from Apple iTunes or other sources, or some combination thereof. New competitors may be able to launch new businesses at a relatively low cost.
We also face competition from other types of advertising media, such as newspapers, magazines, yellow pages, billboards and other forms of outdoor media, television and radio. Most large companies in China allocate, and will likely continue to allocate, most of their marketing budgets to traditional advertising media and only a small portion of their budgets to online marketing and other forms of advertising media. If these companies do not devote a larger portion of their marketing budgets to online marketing services provided by our online video business, or if our existing customers reduce the amount they spend on online marketing, our results of operations and future growth prospects could be adversely affected.
We operate in a capital-intensive industry and require significant amount of cash to fund our operations and bandwidth, content and technology acquisitions. If we cannot obtain sufficient capital, our business, financial condition and prospects may be materially and adversely affected.
The operation of an online video business requires significant upfront capital expenditures as well as continuous, substantial investment in content, technology and infrastructure. In order to implement our development strategies to expand our infrastructure and optimize our services across Internet-enabled devices, and further expand and diversify our revenue sources, we may incur additional capital needs in the future. We may obtain additional financing, including equity offering and debt financing in capital markets, to fund the operation and expansion of our online video business. Our ability to obtain additional financing in the future, however, is subject to a number of uncertainties, including:
our future business development, financial condition and results of operations;
general market conditions for financing activities by companies in our industry; and
macroeconomic, political and other conditions in China and elsewhere.

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We cannot assure you that financing will be available in amounts or on terms acceptable to us, if at all. If we cannot obtain sufficient capital to meet our capital expenditure needs, we may not be able to execute our growth strategies and our business, financial condition and prospects may be materially and adversely affected.
The online video industry in China and user acceptance of our online video content may not grow as quickly as expected, which may adversely affect our revenues and business prospects.
Our business prospects depend on the continuing development of the online video industry in China. As an emerging industry, China’s online video industry has experienced substantial growth in recent years in terms of both users and content. We cannot assure you, however, that the online video industry will continue to grow as rapidly as it has in the past. With the development of technology, new forms of media may emerge and render online video websites less attractive to users. Growth of the online video industry is affected by numerous factors, such as users’ general online video experience, technological innovations, development of Internet and Internet-based services, regulatory changes, becauseespecially regulations affecting copyrights, and the macroeconomic environment. If the online video industry in China does not grow as quickly as expected or if we fail to benefit from such growth by successfully implementing our business strategies, our user traffic may decrease and our business and prospects may be adversely affected.
We operate in a rapidly evolving industry. If we fail to keep up with the technological developments and users’ changing requirements, our business, results of operations and prospects may be materially and adversely affected.
The online video industry is rapidly evolving and subject to continuous technological changes and changes in industry standards. Our success will depend on our ability to keep up with the changes in technology and user behavior resulting from the technological developments. For example, the development of broadband enabled the enjoyment of high definition videos online. In addition, the number of people accessing the Internet via devices other than personal computers, including mobile phones and other hand-held devices, has increased in recent years. With the introduction of 3G mobile services by all three mobile carriers in China in 2009, we expect this trend to continue. If we do not adapt our products and services to such changes in an effective and timely manner, we may suffer from a decreased user traffic, which may result in a reduced number of advertisers using our online advertising services. Furthermore, changes in technologies may require substantial capital expenditures in product development as well as in modification of products, services or infrastructure. Failure in keeping up with technological development may result in our products and services being less attractive, which in turn, may materially and adversely affect our business, results of operations and prospects.
We depend on studios, distributors and other content owners to license us professionally produced content that we can stream instantly over the Internet. Increases in market prices for professionally produced content may have an adverse effect on our business, financial condition and results of operations.
A majority of our user traffic is attributable to professionally produced content. Our ability to provide our users with professionally produced content that they can watch instantly, such as movies and TV episodes, depends on studios and distributors licensing us such content specifically for Internet delivery. The license periods and the terms and conditions of such licenses vary. If the studios and distributors change their terms and conditions or are no longer willing or able to provide us licenses, our ability to stream content to our users will be adversely affected. Some of the licenses provide for the studios or distributor to withdraw content from our service relatively quickly. Because of these provisions as well as other actions we may take, content available through our service can be withdrawn on short notice. If we are not ableunable to predictsecure and maintain rights to streaming content or if we cannot otherwise obtain such content upon terms that are acceptable to us, our ability to stream movies and TV episodes to our users will be adversely impacted, and our user acquisition and retention could be adversely impacted. During the telecom operators will unilaterally amendcourse of our contractslicense relationship, various issues can arise. To the extent that we are unable to resolve any of these issues in an amicable manner, our relationship with them.the studios and distributors or our access to content may be adversely impacted.

 

8


Unilateral changesMoreover, the market prices for professionally produced content, especially popular movies and television serial dramas, have increased significantly in China during the past few years. Due to the improving monetization prospects of online video advertising, online video websites are generating more revenues and are competing aggressively to license popular television serial dramas and movies, and the increasingly intense content bidding process has in turn led to increases in license fees of professionally produced content in general. As the market develops, the expectations of copyright owners, distributors and industry associations may continue to rise, and as such they may demand higher licensing fees for professionally produced content. In addition, we have started to explore a revenue sharing license model with content owners. Under this model, we generally obtain titles for low initial cost in exchange for a commitment to share a percentage of the advertising revenues generated by us from such titles, for a defined period of time. The initial cost may be in the policiesform of an upfront non refundable payment and may also be in the MIIT andform of a prepayment of future revenue sharing obligations. The terms of some revenue sharing agreements may obligate us to make minimum revenue sharing payments for certain titles. If we are unable to generate sufficient revenues to outpace the telecom operators andincrease in their enforcement of their policies have resulted in service suspensionsmarket prices for professionally produced content, we may incur more losses and our having to pay additional charges to the telecom operators,business, financial condition and further changes could materially andresults of operations may be adversely impact our revenue and profitability in the future.
The MIIT and the telecom operators have a wide range of policies and procedures regarding customer service, quality control and other aspects of the WVAS industry. As the industry has evolved over the last several years, the telecom operators have refined these policies to improve overall service quality and increase customer satisfaction. For example, in July 2006, China Mobile introduced new policies which require extended free trial periods for WVAS, new billing reminders for new and existing monthly subscribers and positive user confirmations for conversion of per-message subscriptions to monthly subscriptions. Subsequently, in May 2007, China Mobile began the operational practice of displaying service fee reminders and seeking express confirmation prior to processing the wireless application protocol (“WAP”) page download requests of mobile phone users. China Mobile also began the practice of only including links to its own WVAS offerings on the embedded menus of certain mobile handsets with customized software for China Mobile users. In the past, such embedded menus featured links to all popular products offered on China Mobile’s networks, including our products.
In August 2007, MIIT introduced new policies regarding WVAS that mobile phone users subscribe to on a free trial basis. Service providers are now required to notify such mobile phone users once the free trial period ends and must obtain confirmation from them prior to charging them for continued subscription to the services. Upon obtaining such confirmation, service providers are then required to notify mobile phone users of the exact pricing for such service and send billing reminders to them.
affected. In addition, in the last severalterms of our licenses for professionally produced content generally range from one to three years acting under the guidance of the MIIT, the telecom operators have begun enforcing their customer service policies more rigorously than in the pastfor movies and have initiated stepstelevision serial dramas. If we are unable to improve customer service. This rigorous enforcement has resulted in a number of severe penalties imposedobtain professionally produced content on terms that are commerically attractive to us and other participants in the market in recent years. Penalties have included precluding service providers from offering certain services over a mobile operator’s network or from offering new services for a fixed period.
We may not be able to adequately respond to these or other developments in mobile operator policies, or changes in the manner in which such policies are enforced. Furthermore, because the telecom operators’ policies are in a state of flux at this time and they are highly sensitive to customer complaints (even if the complaints have no merit), we cannot be certain that our business activities will always be deemed in compliance with those policies despite our efforts to so comply. Accordingly, we may be subject to monetary penalties or service suspensions or both, even for conduct which we believed to be permissible. Any future noncompliance with the telecom operators’ policies by us, whether inadvertent or not, could result in a material and adverse effect on our revenue and profitability.
Our 2.5G revenues were negatively affected in 2008 by the delayed expansion of 2.5G mobile networks by the telecom operators. If this trend continues our revenue and profitability could be further materially and adversely affected.
Revenues from 2.5G WVAS declined from $17.4 million for fiscal year 2007 to $11.3 million for fiscal year 2008, representing a decline of 35.1%. Our 2.5G value-added services declined in part because of the telecom operators’ decision to delay expanding capacity or building out 2.5G mobile networks as they awaited the issuance of 3G licenses. If this market does not grow and evolve in the manner or in the timeframe that we anticipate,longer period, we may not be able to maintain and grow our user base and may lose our market position.
We generate significant sustainablesubstantially all of our revenues from online advertising, as a result of our 2.5G business.
The Chinese governmentacquisition of Ku6 in January 2010 and the telecom operators may prevent usdisposal of our wireless value-added services and recorded music businesses in August 2010. If we fail to retain existing advertisers or attract new advertisers to advertise on our website or if we are unable to collect accounts receivable from distributing,the advertisers or advertising agencies in a timely manner, our financial condition, results of operations and weprospects may be subject to liability for, content that any of them believe is inappropriate.materially and adversely affected.
China has enacted regulations governing telecommunication service providers, Internet accessWe generate substantially all of our revenues from online advertising. The online advertising market is new and the distributionrapidly evolving, particularly in China. As a result, many of newsour current and other information. In the past, the Chinese government has stopped the distribution of information overpotential advertising clients have limited experience using the Internet that it believes to violate Chinese law, including content that is pornographic or obscene, incites violence, endangers national security, is contrary to the national interest or is defamatory.
China Mobile, China Unicomfor advertising purposes and China Telecom alsohistorically have their own policies regarding the distribution of inappropriate content by WVAS providers and have punished certain providers for distributing inappropriate content through the imposition of fines and service suspensions. Some of those providers indicated that the telecom operators informed them that certainnot devoted a significant portion of their content were construedadvertising budget to Internet-based advertising. Moreover, changes in government policy could restrict or curtail our online advertising services. For example, in 2006 and 2007, the PRC government enacted a series of regulations, administrative instructions and policies to restrict online medical advertising.
We retain existing advertisers and attract new advertisers by maximizing return on their investment. If, however, our advertisers determine that their expenditures on online video websites do not generate expected returns, they may allocate a portion or all of their advertising budgets to other advertising channels such as too adult-orientedtelevision, newspapers and magazines and reduce or sexually suggestive.discontinue business with us. Since most of our advertisers are not bound by long-term contracts, they may amend or terminate advertising arrangements with us easily without incurring liabilities. Failure to retain existing advertisers or attract new advertisers to advertise on our website may materially and adversely affect our business, financial condition, results of operations and prospects.
A majority of our online advertising agreements are entered into with various third-party advertising agencies. We rely on third-party advertising agencies for sales to, and collection of payment from, our advertisers. In consideration for the third-party advertising agencies’ services, we pay them cash incentives based on the volume of business they bring to us. The determinationfinancial soundness of whether or not WVAS content is appropriate is inherently subjective,our advertisers and is subject to the interpretationadvertising agencies may affect our collection of accounts receivable. We make a credit assessment of the governmental authoritiesadvertiser and telecom operators in China. Their standardsadvertising agency to evaluate the collectibility of the advertising service fees before entering into an advertising contract. However, we cannot assure you that we are generally more restrictive than those applied in many other countries likeor will be able to accurately assess the United States. Accordingly, while we intendcreditworthiness of each advertiser or advertising agency, and any inability of advertisers or advertising agencies to comply with all applicable rules regarding wireless content, it may be very difficult forpay us to assess whether any particular content we offer that could be construed by the telecom operators as inappropriate under current regulations in China. Any penalties imposed on us by the telecom operators for the content of our services could result in a materialtimely manner may adversely affect our liquidity and adverse effect on our revenue, profitability and reputation.cash flows.

 

9


The telecom operatorsWe do not have long-term cooperation agreements or exclusive arrangements with these agencies and they may imposeelect to direct business opportunities to other advertising service providers, including our competitors. If we fail to retain and enhance the business relationships with third-party advertising agencies, we may suffer from a loss of advertisers and our business, financial condition, results of operations and prospects may be materially and adversely affected. In addition, there has been some consolidation in China’s online advertising market. If this trend continues, a small number of large advertising agencies may be in a position to demand higher service or network fees on usrebate for their own business purposes or if we are unable to satisfy customer usage and other performance criteria,advertising agency services, which could reduce our gross margins.margin.
We depend on a limited number of advertising customers, which include both advertisers and advertising agencies, for a significant portion of our revenues. Failure to maintain relationships with these advertising customers may cause significant fluctuations or declines in our revenues.
Fees for our WVAS are chargedWe depend on a monthly subscription or per-use basis. As provided in our network service agreements, we rely on the telecom operatorslimited number of advertising customers for both billing of and collection from, mobile phone users of fees for our services. As noted above under “— The termination or alterationa significant portion of our various agreementsrevenues. We generally do not maintain long-term contracts with the telecom operators and their provincial affiliates would materially and adversely impact our revenue and profitability,” our negotiating leverage with the telecom operators is limited. As a result, the telecom operators could for their own business purposes unilaterally amend our agreements with them to increase the service or network fees that they retain from the revenues generated by our WVAS.
In addition, under these agreements, these service fees in some cases rise if we fail to meet certain customer usage, revenues and other performance criteria. Moreover, for 2G services, to the extent that the number of messages sent by us over networks of the telecom operators exceeds the number of messages our customers send to us, we must pay per message network fees, which decrease in several provinces as the volume of customer usageadvertising customers. Most of our services increases. The number of messages sent by us will exceed those sent by our users, for example, if a user sends us a single message to order a game but we in turn must send that user several messages to confirm his or her order and deliver the game itself.advertising agreements are short-term contracts. We cannot be certainassure you that we will be able to satisfy any performance criteriamaintain our relationships with them or renew our spot and short-term contracts. In addition, sales to these advertising customers are typically made through non-exclusive arrangements, and competition for these customers is intense. We anticipate that our dependence on a limited number of advertising customers will continue in the future or that the telecom operators will keep the criteria at their current levels. Any increase in the service or network feesforeseeable future. Consequently, our failure to maintain relationships with these advertising customers could materially and adversely affect our business, financial condition, results of the telecom operators could reduce our gross margins.operations and prospects.
If anywe fail to continue to anticipate user preferences and provide products and services to attract and retain users, we may not be able to generate sufficient user traffic to remain competitive.
Our success depends on our ability to generate sufficient user traffic through provision of attractive products and services. To attract and retain users and compete against our competitors, we must continue to offer high-quality content that provides our users with a satisfactory online video experience. To this end, we must continue to source new, professionally produced content, produce new in-house content or encourage more user-generated content, while balancing the telecom operators changevalue of each type of content to our advertising services. For example, with professionally produced content, we attract a majority of our user traffic. Our advertisers can place targeted advertisements focusing on certain user demographics. With user-generated content, users can upload and share their practicesown videos and spend a longer time on our website, and a “community-like” environment enhances users’ loyalty to our website and such network effect broadens advertisers’ reach of audience; and with regardour in-house productions, we tailor such content to how service selections appearusers’ preferences based on their WAP portals,our industry experience and combine these productions with targeted advertising services such as product placements, which benefits both the revenueusers and our advertisers.
Based on the feedback on our website design and our statistics regarding users’ watching behavior, we keep developing new website features that appeal to users, such as designing more user-friendly content searching tools, creating additional interactive social functions or offering better website compatibility with new Internet-enabled devices. Due to our leading market position, we maintain a large content library to serve our users, which in turn leads to our continued need to license more content covering a wider range of genres from the licensors of professionally produced content. We must continue to grow our services,platform and thuscontent demand to keep our overall financial condition, couldkey customer status in order to maintain good relationships with current licensors of professionally produced content to renew our current licenses and license new content from them. We need to continuously anticipate user preferences and industry changes and respond to such changes in a timely and effective manner. If we fail to cater to the needs and preferences of our users and, as a result, fail to deliver satisfactory user experience, we may suffer from reduced user traffic and our business and results of operations may be materially and adversely affected.
The current practice of the telecom operators is generallyThere can be no assurance that we will fully develop an ability to place the most popular WAP services at the top of the menu on the first page of the list of services available in eachrespond to changing consumer preferences, to effectively adjust our product mix, service category on their WAP portals. Services at the top of the menu are more accessibleofferings and marketing initiatives, or to users than other servicesselectively develop and in our experience, are more frequently accessed than those services lower on the menu. This effectively reinforces the position of the most popular services. The placement of services on these menus creates significant competitive advantagesmaintain strategic alliances for the top-ranked servicesproducts and significant challenges for newer and less popular services. We believe that our prominent position on the WAP portals of the telecom operators historically helped us maintain our position in the market. If any of the telecom operators changes its current practices so that the most popular services are not those that are the most accessible to customers, restricts the number or type of services a service provider is permitted to place on service menus or adopts new interface technologies that eliminate the current service menus, our services could become more difficult for users to access and could, therefore, become less popular. In addition, as discussed below under the heading “—Our revenue from WVAS may be adversely affected by the telecom operators providing their own full portfolio of 2G, 2.5G and any upcoming 3G services that compete with our services,” China Mobile also began the practice of only including links to its own WVAS offerings on the embedded menus of mobile handsets with customized software for China Mobile users while excluding links to products from third party WVAS service providers such as our company. This practice has adversely affected our revenues. If additional similar changes occur, they will likely materiallymeet and adversely affect the revenue from our services,anticipate advances in technology and thus our overall financial condition.
Our revenue from WVAS may be adversely affected by the telecom operators providing their own full portfolio of 2G , 2.5G and any upcoming 3G services that compete with our services.
In 2006, China Mobile began operating its own music WAP portal and procuring music content from music companies directly. Our revenues as a service provider have been adversely affected by this development, although some of this effect has been mitigated by China Mobile procuring music content from our affiliated music companies. China Mobile also began the practice of only including links to its own WVAS offerings on the embedded menus of mobile handsets with customized software for China Mobile users while excluding links to products from third party WVAS service providers like us. Such practice has adversely affected our revenues. Our business would likely be adversely affected if any of the telecom operators decide to provide additional 2G, 2.5G and any upcoming 3G services to mobile phone users, which compete with our services. In that case, we would not only face enhanced competition, but could be partially or completely denied access to the networks of these telecom operators which would adversely affect our revenue from WVAS.market trends.

 

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The popularitysuccess of our WVAS services,business depends on our ability to maintain and therefore revenues from these services andenhance our profitability, would be adversely affected if our competitors offer more attractive and engaging services or we are unsuccessful in developing and offering attractive and engaging services on 3G mobile networks, which are in the process of being launched.brand.
The WVASWe believe that maintaining and enhancing our Ku6(CHINESE CHARACTER) brand is of significant importance to the success of our business. Since the online video market is highly competitive, a well-recognized brand is critical to increasing our user base and, in turn, enhancing our competitors may offer new or different services, which are more popular than our 2G and 2.5G services. Moreover, we cannot be certainattractiveness to advertisers. We believe that wethe importance of brand recognition will successfully develop and sell popular services on 3G mobile networks, which are in the process of being launched, following MIIT’s grant of licenses to the telecom operators in January 2009. Although we plan to transition our 2.5G services to 3G servicesincrease as the 3G mobile networks are launched, it is difficultnumber of Internet users in China grows. In order to predict the development of new mobile technologies or the types of services that will be popular on any new mobile networks.
The telecom operators allow usattract and retain Internet users and advertisers, we may need to offersubstantially increase our services over their networks only if we achieve minimum customer usage, revenuesexpenditures for creating and other criteria,maintaining brand loyalty. Our success in promoting and enhancing our revenues from 2.5G services depend in particular onbrand, as well as our ability to meet those criteria to keepremain competitive, will also depend on our services among the most popular offered through the telecom operators.
success in offering high-quality content, features and functionality. If we fail to achieve minimum customer usage,promote our brand successfully or if visitors to our website or advertisers do not perceive our content and services to be of high quality, we may not be able to continue growing our business and attracting users and advertisers.
Our quarterly revenues and other criteria imposed byoperating results may fluctuate, which makes our results of operations difficult to predict and may cause our quarterly results of operations to fall short of expectations.
Our quarterly revenues and operating results have fluctuated in the telecom operators at their discretion from timepast and may continue to time, our services could be excluded from the applicable mobile operator’s entire network atfluctuate depending upon a provincial or national level, or we could be prevented from introducing new services. In addition, we believe that the successnumber of factors, many of which are out of our 2.5G services depends significantlycontrol. For these reasons, comparing our operating results on whethera period-to-period basis may not be meaningful, and you should not rely on our services appear at the top of the menu on the first page of the list of services available in each service category on the telecom operators’ WAP portals. The ranking of services on these WAP page menus depends on the satisfaction of performance criteria established by the telecom operators from time to time. If we are excluded from any mobile operator’s network or are not able to keep our 2.5G services at the top of the service lists on any mobile operator’s WAP pages due to performance problems, our WVAS revenue would be substantially reduced, which would materially and adversely affect our overall financial condition and the market pricepast results as an indication of our ADSs.
We must rely on the telecom operators to maintain accurate records of fees paid by usersfuture performance. Our quarterly and annual revenues and costs and expenses as a percentage of our services, deduct service and network fees due to them and pay us fees due to us. Errorsrevenues may be significantly different from our historical or projected rates. Our operating results in record-keeping by the telecom operators could adversely affect our profitability and the market price of our ADSs.
We must rely on the telecom operators to maintain accurate records of the fees paid by users and deduct the service and network fees due to them under our network service agreements. Specifically, the telecom operators provide us with monthly statements for our 2G services that do not provide itemized information regarding amounts paid for each of our services or calculations of the service and network fees. As a result, monthly statements that we have received from the telecom operators for our 2G services cannot be reconciled to our own internal records for the reasons discussed under “— The telecom operators do not supply us with detailed information on billing and transmission failures, revenues, service or network fees or other charges, particularly with respect to our 2G services, and accordingly, it is difficult to analyze the factors affecting our financial performance.” In addition, we have only limited means to independently verify the information provided to us with respect to such 2G services because we do not have access to the telecom operators’ internal records. Rather, we can only seek consultations with the telecom operators to discuss the reasons for any discrepancies.
With respect to our 2.5G services, the telecom operators allow us limited access to their transmission and billing system information to monitor if our services are actually delivered and paid for, which information we then reconcile to our own internal records. In addition, the telecom operators in general provide us with monthly statements within two to three weeks after month end. However, the statements can be delayed by periods of four months or more. As discussedfuture quarters may fall below in Item 5.A. “Operating Results —Factors Affecting Results of Operations and Financial Condition”, discrepancies between our internal records and the telecom operators’ confirmations have been significant in 2008. Nonetheless, we are still ultimately dependent on the ability of the telecom operators’ systems to accurately collect and analyze the relevant transmission and payment data regarding our services.
Because of the dominant market positionexpectations. Any of these telecom operators, we have limited leverage in challenging any discrepancies between their monthly statements and 2.5G system information, onevents could cause the one hand, and our own records, on the other hand. Our profitability and the market price of our ADSs could be adversely affected if these telecom operators miscalculate the revenues generated fromto fall. Other factors that may affect our services and our portion of those revenues.financial results include, among others:
Our dependence on the billing records of the telecom operators may adversely affect
global economic conditions;
our ability to record, process, summarizemaintain and report revenue and other information regarding our WVAS. Any inaccuracies in our records and public reports could adversely affect increase user traffic;
our ability to effectivelyattract and retain advertisers;
changes in government policies or regulations, or their enforcement; and
geopolitical events or natural disasters such as war, threat of war, earthquake or epidemics.
Our operating results tend to be seasonal. For instance, we may have slightly lower revenues during the first quarter of each year primarily due to the Chinese New Year holidays in that quarter. In addition, advertising spending in China has historically been cyclical, reflecting overall economic conditions as well as the budgeting and buying patterns of our customers.
We may not be able to manage our expansion effectively.
Ku6 experienced rapid growth after it commenced its online video business in 2006, and we have maintained such rapid growth since our acquisition of Ku6 in January 2010. To manage the further expansion of our business and the market pricegrowth of our ADSs.operations and personnel, we need to continuously expand and enhance our infrastructure and technology, and improve our operational and financial systems, procedures and controls. We also need to expand, train and manage our growing employee base. In addition, our management will be required to maintain and expand our relationships with content providers, advertisers, advertising agencies and other third parties. We cannot assure you that our current infrastructure, systems, procedures and controls will be adequate to support our expanding operations. If we fail to manage our expansion effectively, our business, results of operations and prospects may be materially and adversely affected.
Our recent restructuring of our sales department may expose us to various risks.
On May 18, 2011, we announced that, as part of our strategies to streamline operations, manage costs and improve efficiency, we plan to restructure our sales department. After the restructuring, we expect to maintain a smaller but more efficient sales team and to adopt various measures to enhance sales performance. Such measures will include outsourcing some of our sales efforts to third-party advertising agencies and exploring more effective sales channels. The restructuring will reduce our total workforce by approximately 20% and all employees affected are from the sales department. We maintain controlsCompany expects that a non-recurring restructuring charge will be recorded in the second quarter of 2011, and procedures to ensure that financialour revenues in short-term will be negatively affected by the restructuring.
However, the restructuring’s negative impact on our revenues may be more severe and non-financial information regardinglasts longer than we expected. As a result, our business, is recorded, processed, summarizedresults of operations and reported in a timelyprospects may be materially and accurate manner. However, as noted in the prior risk factor, we depend on the billing records of the telecom operators and have only limited means to independently verify information provided by them. If the information they provide us is incorrect or incomplete, then our own internal records will also be incorrect or incomplete. Our business could be adversely affected if our management and board of directors make decisions based on deficient internal information, such as strategic initiatives involving new WVAS. Moreover, it is possible that, if information provided to us by the telecom operators were not correct or complete, our public reports could also be deficient, which could adversely affect the market price of our ADSs.affected.

 

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We recognize revenuemay be subject to administrative actions by PRC regulatory authorities and other liabilities because of advertisements shown on our website.
Under PRC advertising laws and regulations, we are obligated to monitor the advertising content shown on our website to ensure that such content is true, accurate and in full compliance with applicable laws and regulations. In addition, where a special government review is required for a portionspecific types of advertisements prior to website posting, such as advertisements relating to pharmaceuticals, medical instruments, agrochemicals and veterinary pharmaceuticals, we are obligated to confirm that such review has been performed and approval has been obtained from competent governmental authority, which is generally the local branch of the SAIC. Violation of these laws and regulations may subject us to penalties, including fines, confiscation of our 2G servicesadvertising income, orders to cease dissemination of the advertisements and orders to publish an announcement correcting the misleading information. In circumstances involving serious violations, such as posting a pharmaceutical product advertisement without approval, or posting an advertisement for fake pharmaceutical products, PRC governmental authorities may force us to terminate our advertising operation or revoke our licenses. Furthermore, advertisers, advertising operators or advertising distributors, including us, may be subject to civil liability if they infringe on the legal rights and interests of third parties.
A majority of the advertisements shown on our website are provided to us by third-party advertising agencies on behalf of advertisers. We cannot assure you that all the content contained in such advertisements is true and accurate as required by the advertising laws and regulations, especially given the uncertainty in the application of these laws and regulations. For example, Article 38 of the Advertisement Law provides that an accrual basis, basedadvertisement operator who knows or should have known the posted advertisement is false or fraudulent will be subject to joint and several liabilities. Under Article 16 of the Detailed Implementation Rules on an internal estimation processthe Administrative Regulations for Advertisement, a website must not post any advertisements that are untrue or lacking the requisite governmental approval if such type of advertisements is subject to special governmental review. However, for the determination of the truth and accuracy of the advertisements and the actual or constructive knowledge of the website, there are no implementing rules or official interpretations, and such a determination is at the sole discretion of the relevant local branch of the SAIC, which involvesresults in uncertainty in the useapplication of estimates of monthly revenues to the extentthese laws and regulations.
If we are unablefound to obtain actual figures frombe in violation of applicable PRC advertising laws and regulations in the telecom operators beforefuture, we finalizemay be subject to penalties and our financial statements,reputation may be harmed, which could in turn require us to make adjustments to our financial statements.
We recognize revenue formay have a portion of our 2G services (as well as for a smaller portion of our 2.5G services) on an accrual basis in order to report our quarterly earnings on a timely basis. This involves the use of estimates of monthly revenues basedmaterial and adverse effect on our internal records for the month and prior monthly confirmation rates with the telecom operators in prior months if we are unable to obtain actual figures from the telecom operators before we finalize ourbusiness, financial statements. We expect the effect of these estimates on our financial results will be more significant on our quarterlycondition, results of operations thanand prospects.
Videos and other content displayed on our annual results,website may be found objectionable by PRC regulatory authorities and may subject us to penalties and other administrative actions.
The PRC government has adopted regulations governing Internet access and the distribution of videos and other information over the Internet. Under these regulations, Internet content providers and Internet publishers are prohibited from posting or displaying over the Internet content that, among other things, violates PRC laws and regulations, impairs the national dignity of China or the public interest, or is obscene, superstitious, fraudulent or defamatory. Furthermore, Internet content providers are also prohibited from displaying content that may be deemed by relevant government authorities as we are less likely“socially destabilizing” or leaking “state secrets” of the PRC. Failure to receive confirmation on all of our 2G revenues before we disclose our quarterly results. To the extent that our revenues have not been confirmed by the telecom operators for any reporting period, we will need to adjust our revenuescomply with these requirements may result in the subsequent periods in which these revenues are confirmed. Actual revenuesrevocation of licenses to provide Internet content or other licenses, the closure of the concerned websites and reputational harm. The website operator may differ from prior estimates when unexpected variations in billing and transmission failures occur. Recognizing revenuesalso be held liable for such censored information displayed on an accrual basis could potentially require usor linked to later make adjustmentstheir website.
In addition to professionally produced content, we allow our users to upload videos to our financial statements ifwebsite. Our users can upload all types of content including user-created and professionally produced content and can upload certain graphical files for limited purposes, such as updating user biographies. Although we have adopted internal procedures to monitor the telecom operators’ billing statements and cash payments are different fromcontent displayed on our estimates, which could adversely affect our reputation and the market price of our ADSs.
Our revenues and cost of revenues for 2G services, and to a lesser degree 2.5G services, are affected by billing and transmission failures and other discrepancies which are often beyond our control.
We do not collect fees for our services from the telecom operators in a number of circumstances, including if:
the delivery of our service to a customer is prevented because his or her phone is turned off for an extended period of time, the customer’s prepaid phone card has run out of value or the customer has ceased to be a customer of the applicable mobile operator;
any telecom operator experiences technical problems with its network, thus preventing the delivery of our services to the customer;
we experience technical problems with our technology platform that prevents delivery of our services; or
the customer refuses to pay for our services due to quality or other problems.
These situations are known in the industry as billing and transmission failures, and we do not recognize any revenues for services which are characterized as billing and transmission failures. Billing and transmission failures therefore significantly lower the revenues we record. The failure rate for 2G services can vary among the telecom operators, and by province, and has fluctuated significantly in the past, ranging from 0.0% to 19.1% of the total billable messages on a monthly basis as reflected in our internal records during 2008. The failure rate increased in 2008 compared to prior yearwebsite, due to the restructuringsignificant amount of the telecom operators.
Although we do not experience the same type of billing and transmission failures for our 2.5G services as we do for our 2G services, we do experience a discrepancy between the revenues recordedcontent uploaded by our internal systemusers currently amounting to an average of 30,000 files on a daily basis, we may not be able to identify all the videos or other content that may violate relevant laws and the revenues confirmedregulations. Failure to identify and prevent illegal or inappropriate content from being displayed on our website may subject us to liability. In addition, these laws and regulations are subject to interpretation by the telecom operators. This difference ranged from 0.4%relevant authorities, and it may not be possible to 27.5% per monthdetermine in all cases the types of content that could result in our liability as a website operator. For a detailed discussion, see “Item 4.B Business Overview—Government Regulation—Regulations on Internet Content Services” and relates to services that are provided but are not billed to the user for a variety of reasons associated with the manner in which the telecom operators register new users and manage their internal billing reconciliation process. As discussed below in Item 5.A. “Operating Results —Factors Affecting Results of Operations and Financial Condition”, these discrepancies increased in 2008 due to the restructuring of the telecom operators.
We are also required to pay some of our content providers a percentage of the revenues received from or confirmed by the telecom operators with respect to services incorporating the content providers’ products. In calculating the fees payable to these providers, we make estimates to take into account billing and transmission failures, which may have been applicable to the services incorporating the providers’ products, and reduce the fees payable by us accordingly. Nonetheless, as estimates involve making assumptions which may prove inaccurate, we have in the past paid, and may continue to pay, such providers fees which are disproportionate to what we have been paid for the relevant service. Our costs of services, gross margins and profitability could be adversely affected if, due to problems in estimating billing and transmission failures, we overpay service providers“—Regulations on a consistent and continuous basis.Information Security.”

 

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The telecom operators do not supplyTo the extent that PRC regulatory authorities find any content displayed on our website objectionable, they may require us with detailed informationto limit or eliminate the dissemination of such content on billing and transmission failures, revenues, service and network feesour website in the form of take-down orders or other charges, particularly with respect to our 2G services, and accordingly it is difficult to analyzeotherwise. In the factors affecting our financial performance.
The telecom operators’ monthly statements to service providers, including our company, regarding the services provided through their networks currently do not contain information about billing and transmission failures, revenues, service and network fees or other charges or detailed information on a service-by-service basis, particularly with respect to our 2G services. While the telecom operators allow third party service providers such as our company to have access to their 2.5G transmission and billing systems, such access is limited and does not offer complete information on all fee calculations and other charges. Moreover, China Mobile and China Unicompast, we have from time to time imposed penalty chargesreceived phone calls and service suspensionswritten notices from the relevant PRC regulatory authorities requesting us to delete certain content that the government deemed inappropriate or sensitive. In addition, regulatory authorities may impose penalties on us based on content displayed on or linked to our websites in cases of material violations, including a revocation of our operating licenses or a suspension or shutdown of our online operations. Moreover, the costs of compliance with these regulations may continue to increase because of more content uploaded by our increasing number of users.
We may need to record impairment charges to earnings if our acquisition goodwill or acquired intangible assets are determined to be impaired, which would adversely affect our results of operations.
As part of our expansion and diversification strategy, we may acquire or invest in companies in the same or related industries in which we operate. We record acquisition goodwill and acquired intangible assets on our balance sheet in connection with such acquisitions and investments arrangements, respectively. We are required to review our acquisition goodwill for impairment at least annually and review our acquired intangible assets for impairment when they believeevents or changes in circumstances indicate that the carrying value may not be recoverable, including a decline in stock price and market capitalization and a slow down in our industry, which may result from the recent global economic slowdown. If the carrying value of our acquisition goodwill or acquired intangible assets were determined to be impaired, we have contravened their customer service policies. The information provided bywould be required to write down the telecom operators does not, however, identify exactly which services causedcarrying value or to record charges to earnings in our financial statements during the problem or the time period in which they occurred.our acquisition goodwill or acquired intangible assets is determined to be impaired, which would adversely affect our results of operations. During the years ended December 31, 2008, 2009 and 2010, we recorded impairment of $2.7 million, $3.6 million and nil, respectively, for our acquisition goodwill related to discontinued business, and impairment of $2.9 million, $3.5 million and nil, respectively, for our acquired intangible assets related to discontinued business.
As a resultWe may need to write-down the unamortized balance of licensed video copyright to estimated net realizable value and record the write-down as expenses, which would adversely affect our results of operations.
We mainly relied on licensing professionally produced content to increase our user traffic and we pay licensing fees to copyright owners or distributors or licensors for such professional produced content. Such licensing fees are carried at the lower of the foregoing,unamortized balance or estimated net realizable value. Under the net realizable value approach, we determine the expected cash inflows that are unabledirectly attributed to effectively analyze the factors thatpremium content licensed on a quarterly basis, which equal the expected revenues directly attributable to the content less the direct costs to deliver the content, to derive the net realizable value of the asset. We write down the carrying value of the licensed content if the estimated net future direct cash inflows from the licensed video copyrights over the licensing period are lower than the carrying amount. During the years ended December 31 2010, we recorded $7.7 million of write-down for our licensed video copyrights. As of December 31, 2010, the carrying value of our licensed video copyrights was written down to zero.
Disruption or failure of our systems could impair our users’ online video experience and adversely affect our financial performancereputation.
Our ability to provide users with a high-quality online video experience depends on the continuous and can only estimate our revenues and cost of revenues by service type. We are also unable to confirm whichreliable operation of our 2G services were transmitted but resulted in billing and transmission failures. As a result, with respect to specific services,systems. We cannot assure you that we are notwill be able to definitively calculate and monitor revenues, margin and other financial information, such as average revenues per-user by service and total revenues per-user by service, and also cannot definitively determine which of these services are or may be profitable. Moreover, we do not know what adjustments, if any, should be made with respect to specific services to avoid inadvertent violations of the telecom operators’ customer service policies.
The services we offer and the prices we charge are subject to approval by the telecom operators, and if requested approvals are not grantedprocure sufficient bandwidth in a timely manner or approved services are suspended or terminated, our competitive position, revenue and profitability could be adversely affected.
We must obtain approval from China Mobile, China Unicom and China Telecom with respect to each 2G, 2.5G and any upcoming 3G service that we propose to offer to their customers and the pricing for such service. In addition, any changes in the pricing of our existing services must be approved in advance by these operators. There can be no assurance that such approvals will be granted in a timely manneron acceptable terms or at all. Failure to obtain,do so may significantly impair user experience on our website and decrease the overall effectiveness of our website to both users and advertisers. Disruptions, failures, unscheduled service interruptions or a delaydecrease in obtaining such approvalsconnection speeds could place us athurt user experience and our reputation, causing our users and advertisers to switch to our competitors’ websites. Our systems and proprietary video content delivery network, or CDN, are vulnerable to damage or interruption as a competitive disadvantageresult of fires, floods, earthquakes, power losses, telecommunications failures, undetected errors in software, computer viruses, hacking and other attempts to harm our systems. We have experienced service interruptions in the market and adversely affectpast which typically were caused by (i) overload of our revenue and profitability. In addition,servers; (ii) unexpected overflow of user traffic; and/or (iii) service malfunction of the recent more rigorous enforcementtelecommunications operators, such as power outage of customer service policiesInternet data centers or network transmission congestion. We may continue to experience similar interruptions in the future despite our continuous efforts to improve our systems. Since we host our servers at third-party Internet data centers, any natural disaster or unexpected closure of Internet data centers operated by the telecom operators couldthird-party providers may result in heightened scrutiny of our existing or proposed services and pricing by the telecom operators. This could, in turn, result in delays in their approving new services, our failure to obtain approval for new services or suspensions or termination of all or part of our existing services or reductions in approved pricing of our services. The occurrence of any of these actions could materially and adversely affect our revenues.
Risks Related to Our Music Business
The businesses of our affiliated music companies are subject to constantly changing consumer tastes.
In order to implement our strategy to enter the music development, production and distribution and artist development industries, we formed an affiliated Chinese entity, Hurray! Digital Media, and established a new wholly owned Cayman Islands subsidiary, Hurray! Music Holding Co., Ltd. in 2005, whose name was changed to Hurray! Media Co., Ltd. (“Hurray! Media”). As part of our strategy to grow through opportunistic acquisitions and strategic investments, we have acquired, in recent years, equity interests in Hurray! Freeland Digital Music Technology Co., Ltd. (“Freeland Music”), Beijing Huayi Brothers Music Co., Ltd. (“Huayi Brothers Music”), Beijing New Run Entertainment Development Co., Ltd. (“New Run”), Guangzhou Hurray! Secular Bird Culture Communication Co., Ltd. (“Secular Bird”), Seed Music Group Limited (“Seed Music Group”) and Beijing Hurray! Fly Songs International Culture Co., Ltd. (“Fly Songs”), which we refer to collectively as our affiliated music companies in this annual report on Form 20-F. The first five of the foregoing companies engage in artist development and music production and distribution in Mainland China (and in Taiwan in the case of Seed Music), and the sixth company, Fly Songs, engages in concert promotions in Mainland China and Taiwan. We have also recently expanded our artist agency business as discussed in Item 4. “Information on the Company—Our Business—Our Music and Artist Agency Business.”
Each music recording and concert performance is an individual artistic work. The commercial success of a music product or concert depends on consumer taste, the quality and acceptance of competing offerings or events released into the marketplace at or near the same time, the availability of alternative forms of entertainment and leisure time activities, general economic conditions and other tangible and intangible factors, all of which can change quickly. Accordingly, there can be no assurance as to the financial success of any particular product, the timing of such success, or the popularity of any particular artist.lengthy service interruptions.

 

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The future successIf we experience frequent or persistent service disruptions, whether caused by failures of our affiliated music companies depends on their ability to continue to develop recorded music and organize concerts that are interesting and engaging toown systems or those of third-party service providers, our target audience, primarily users of the Internet and WVAS in the case of our recorded music. If our audience determines that the content does not reflect its tastes, then our audience size could decrease, which would adversely affect our results of operations. The ability of Freeland Music, Huayi Brothers Music, New Run, Secular Bird and Seed Music Group to develop compelling content depends on several factors, including the following:
technical expertise of their production and recording staff,
popularity of the artists of our affiliated music companies,
access to songs or songwriters, and
effectiveness of online and offline marketing and promotional activities.
Furthermore, our affiliated music companies must invest significant amounts for development prior to the release of any product or organization of an event. These costs may not be recovered if the product or event is unsuccessful. There can be no assurance that such products or events will be successful releases or that any product or events will generate revenues sufficient to cover the cost of development or organization.
Our affiliated music companies may unknowingly purchase or license songs, which have already been, or may in the future be, sold or licensed to third parties, which could create costly legal disputes over intellectual property rightsusers’ experience with such third parties and the songs’ authors or composers.
Our affiliate music companies generally purchase or license songs for their artists from the original authors or composers of the songs. In China, original authors and composers sometimes license or sell their songs to multiple music companies without informing each such company. In that case, our affiliated music companies may unknowingly purchase or license songs that have already been, or may in the future be, licensed or sold to one or more third parties. As a result, disputes may arise between our affiliated music companies, third party music companies and original authors or composers over the rights to particular songs. Any such dispute may require our affiliated music companies to incur significant costs to investigate and resolve them, including potentially the payment of damages to third parties.
In addition, our affiliated music companies license and distribute songs to third parties such as providers of Internet and WVAS, which then distribute the music content to their customers. Such companiesus may be subject to claims by such providers or any of their other customers if the customers suffer losses as a result of a dispute over the ownership of copyrights to songs provided to them.
Our affiliated music companies often enter into contracts with third parties on behalf of their artists. If those artists fail to satisfy the requirements under those contracts, our affiliated music companies may be subject to claims,negatively affected, which could expose them to significant costs and business disruption.
Our affiliated music companies often enter into various types of contracts with third parties on behalf of their artists, including contracts relating to album publishing, advertising and promotional activities and public performances. If an artist fails to satisfy the requirements under any such contract for whatever reason (such as health problems), then our affiliated music companies may be deemed to have breached the relevant contracts. In that case, our affiliated music companies may be subject to claims for breach of contract by the counterparty to the contracts, which could expose them to significant costs and business disruption.
Revenue from our affiliated music companies may not grow as fast as expected due to continuing problems of copyright enforcement in China and retention of popular artists.
It can be difficult to enforce certain copyright protections in China. In particular, the music industry in China has suffered from serious piracy issues for many years. Our management estimates that for every dollar of copyrighted CD sales, there are approximately five to ten dollars of pirated CD sales in China. In addition, it can be difficult to retain artists who become popular and generate large revenue for us, given that such artists may decide to renegotiate with us or contract with other music content providers. This is a common problem faced by music companies in the PRC. The revenue generated from our affiliated music companies may continue to be adversely affected by the difficulty in enforcing copyrights and retaining popular artists, and therefore may not grow as fast as anticipated.

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Additional Risks Related to Our Company
Our recent acquisitions and strategic investments and any future acquisitions or investmentsturn, may have ana material and adverse effect on our ability to manage our businessreputation. We cannot assure you that we will be successful in minimizing the frequency or duration of service interruptions.
Undetected programming errors could adversely affect user experience and may subject us to unforeseen liabilities.
Selective acquisitions and strategic investments, such as our recent acquisition of Seed Music Group as described in Item 4. “Information on the Company—History and Development of the Company,” form partmarket acceptance of our strategy to further expand our business. Such companiesvideo programs, which may not be as successful as they have been in the past,materially and may also not perform as well as we expect. Moreover, the integration of such companies into our operations has required significant attention from our management. In particular, we must ensure that the relationships of our newly acquired wireless value-added service companies with the telecom operators are not disrupted by the acquisitions. In addition, our management must also devote significant resources to enhancing its knowledge of the music development, production and distribution business in China, with which we have limited experience, and new geographical markets such as Taiwan and Hong Kong in the case of our recent acquisition of Seed Music Group. Future acquisitions will also likely present similar challenges.
The diversion of our management’s attention and any difficulties encountered in any integration process could have an adverse effect on our ability to manage our business. Acquisitions expose us to potential risks, including risks associated with the assimilation of new operations, services and personnel, unforeseen or hidden liabilities, the diversion of resources from our existing businesses and technologies, the inability to generate sufficient revenues to offset the costs and expenses of acquisitions and potential loss of, or harm to, relationships with employees and content providers as a result of integration of new businesses. The acquisition of any company could also subject us to unforeseen liabilities arising from the acquisition itself or the operations of the company or both.
We face intense competition, which could cause us to lose market share and materially adversely affect our business and results of operations.
The Chinese market for WVASvideo programs, including advertising video programs, on our website may contain programming errors that may only become apparent after their release. We receive user feedback in connection with programming errors affecting their user experience from time to time, and such errors may also come to our attention during our monitoring process. We generally have been able to resolve such programming errors in a timely manner. However, we cannot assure you that we will be able to detect and resolve all these programming errors effectively. Undetected audio or video programming errors or defects may adversely affect user experience and cause our advertisers to reduce their use of our services, any of which could materially and adversely affect our business and results of operations.
Our operations depend on the performance of the Internet infrastructure and telecommunications networks in China and the third-party service providers. We may fail to establish and maintain relationships with technology providers.
Our products and services depend on the ability of our users to access the Internet. Therefore, the successful operation of our business depends on the performance of the Internet infrastructure and telecommunications networks in China. Almost all access to the Internet is changing rapidlymaintained through state-owned telecommunications operators under the administrative control and is intensely competitive. We compete principallyregulatory supervision of China’s Ministry of Industry and Information Technology, or the MIIT. Moreover, we have entered into contracts with four groupsvarious subsidiaries of 2G, 2.5G and 3Ga limited number of telecommunications service providers in China,each province and rely on them to provide us with data communications capacity through local telecommunications lines and Internet data centers to host our servers. We have limited access to alternative networks or services in the event of disruptions, failures or other problems with China’s Internet infrastructure or the telecommunications networks provided by telecommunications service providers. Our Ku6.com and juchang.com websites regularly serve a large number of users and advertisers. With the expansion of our business, we may be required to upgrade our technology and infrastructure to keep up with the increasing traffic on our websites. However, we have no control over the costs of the services provided by telecommunications service providers. If the prices we pay for telecommunications and Internet services rise significantly, our results of operations may be materially and adversely affected. If Internet access fees or other charges to Internet users increase, our user traffic may decline and our business may be hurt. Our servers, which include companies that focus primarilyare partly hosted at third-party Internet data centers, are vulnerable to break-ins, sabotage and vandalism. The occurrence of a natural disaster or entirelya closure of an Internet data center by a third-party provider without adequate notice could result in lengthy service interruptions. Moreover, the agreements we have entered into with domestic telecommunications carriers to host our servers typically have terms of approximately one year and are renewable subject to early termination. If we are not able to renew such hosting services agreements with the telecommunications carriers when they expire and are not able to enter into agreements with alternative carriers at commercially reasonable terms or at all, the quality and stability of our services may be adversely affected. In addition, our domain names are resolved into Internet protocol (IP) addresses by systems of third-party domain name registrars and registries. Any interruptions or failures of those service providers’ systems, which are beyond our control, could significantly disrupt our own services.

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If we experience frequent or persistent system failures on these markets, major Internet portal operatorsour websites, whether due to interruptions and failures of our own information technology and communications systems or those of third-party service providers we rely upon, our reputation and brand could be permanently harmed. The steps we take to increase the reliability and redundancy of our systems are expensive, may reduce our operating margin and may not be successful in China, nichereducing the frequency or duration of service interruptions.
We also depend significantly on relationships with leading technology providers and the telecom operators.
There are low barrierslicenses that the technology providers have granted to entry for new competitors in the 2G, 2.5G and 3G services market and many of our competitors have longer operating histories in China, greater name and brand recognition, larger customer bases and databases, significantly greater financial, technological and marketing resources and superior access to original content than we have. Recently, certain of the telecom operators have begun offering WVAS directly to their customers. See “—us. Our revenue from WVAS may be adversely affected by the telecom operators providing their own full portfolio of 2G , 2.5G and 3G services that compete with our services” above. As a result, our existing or potential competitors may inestablish the future achieve greater market acceptance and gain additional market share,same relationships as we have, which in turn could reduce our revenues.
With respectmay adversely affect us. We may not be able to our music business, we face significant competition from two groups of competitors. The first group consists of traditional record companies, which are extending downstream to establish their own WVASmaintain these relationships or Internet services companies in China. Such competitors include international record companies and independent labels based in Hong Kong, Taiwan and Mainland China, which have longer operating histories, larger music libraries and greater pools of popular artists in comparison to our affiliated music companies. The second group of competitors consists of WVAS providers that focusreplace them on music-related products and have extended upstream to establish their own music production businesses in China. See Item 4.B. “Business Overview—Competition.”commercially attractive terms.
We have been and expect we will continue to be exposed to intellectual property infringement and other claims, including claims based on content posted on our website, which could be time-consuming and costly to defend and may result in substantial damage awards and/or court orders that may prevent us from continuing to provide certain of our existing services.
Our success depends, in large part, on our ability to operate our business without infringing third-party rights, including third-party intellectual property rights. Internet companies, technology and media industries own, and are seeking to obtain, a large number of patents, copyrights, trademarks and trade secrets, and they are frequently involved in rapidly evolving industries, whichlitigation based on allegations of infringement or other violations of intellectual property rights or other related legal rights. There may be patents issued or pending that are held by others that cover significant aspects of our technologies, products, business methods or services.
We have been and may continue to be subject to claims for defamation, negligence, infringement of third-party copyright and other rights, such as privacy and image rights, or other claims based on the nature or content of videos or other information provided by Ku6 or our users on our websites. Such claims, with or without merit, may cause us to incur significant costs and liabilities and could materially and adversely affect our business, and also result in diversion of the attention of our management and our financial resources and negative publicity on our brand and reputation. Ku6 recorded expenses relating to such claims of $1.6 million and $0.4 million during the years ended December 31, 2008 and 2009, respectively, prior to the acquisition by us. We paid about $1.0 million to settle such claims during the year ended December 31, 2010 and we had accrued liabilities for such claims of $0.7 million as of December 31, 2010. In addition, third parties may make claims against us for losses incurred in reliance on the information on our websites. We do not carry any liability insurance covering such risks.
Due to the significant number of videos uploaded by users, which currently amounts to an average of 30,000 files on a daily basis, we may not be able to identify all content that may infringe on third-party rights. Thus, our failure to identify unauthorized videos posted on our website has subjected us to, and may continue to subject us to, claims of infringement on third-party intellectual property rights or other rights. In addition, we may be subject to administrative actions brought by the National Copyright Administration of the PRC or its local branches for alleged copyright infringement.
Additionally, although we have not previously been subject to legal actions for copyright infringement in jurisdictions other than the PRC, it difficult for investorsis possible that we may be subject to evaluate our business.
We began commercially offering WVAS in China in 2001, and since that time, the technologies and services usedsuch claims in the WVAS industryfuture. Such other jurisdictions may impose different protections for copyrights, and the claims may result in Chinapotentially larger damages awards than have developed rapidly. Moreover,been imposed in the PRC. For example, although our operations are in the PRC and our site is targeted at audiences in Asia, our site includes some English-language content and is accessible by users in the U.S. and elsewhere. There is a risk that a U.S. court may determine that it has jurisdiction over us for claims for U.S. copyrights. Although U.S. copyright laws, including the Digital Millennium Copyright Act (17 U.S.C. § 512), or the DMCA, provide safeguards from claims for monetary relief for copyright infringement for certain entities that host user-uploaded content and that comply with specified statutory requirements, and although we have recently entered the music development, production, distribution and artist agency business in China, which is also rapidly evolving. As a result of this rapid and continual change, you should consider our prospects in light of the risks and difficulties frequently encountered by companiestaken additional steps in an early stage of development. These risks include our ability to:
attracteffort to comply with the DMCA “safe harbor” requirements, it is possible that a U.S. court would conclude that it has jurisdiction and retain users for our 2G, 2.5G and any upcoming 3G services,
expand the services that we offer,
respond effectivelyare not eligible for the safeguards provided by the DMCA for infringement claims occurring prior to rapidly evolving competitive and market dynamics and address the effectsimplementation of mergers and acquisitions amongthose changes. Additionally, for claims of infringement arising after our competitors,
effectively manage our new music businesses and leverage our music library,
maintain, expand and enhance our relationshipsadditional efforts to comply with telecom operators sothe DMCA safeguards, it is nonetheless possible that they will allow us to offer our 2G, 2.5G and any upcoming 3G services over their networks, and
increase awareness of our brand and user loyalty.
Due to these factors, there can be no certaintya U.S. court could conclude that we will maintain or increase our current sharehave not complied with all such statutory requirements to qualify for safe harbor status. Under such circumstances, it is possible that we could be subject to claims of copyright infringement in the highly competitive markets in which we operate.U.S.

 

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We depend on key personnel for the success of our business. Our business may be severely disrupted if we lose the services of our key executives and employees or fail to add new senior and middle managers to our management.
Our future success is heavily dependent upon the continued service of our key executives, namely, Dr. Songzuo Xiang, our chief executive officer, Xiaoqing Guo, our chief financial officer and vice president, Ping Ji and Fan Yang, our senior vice presidents in charge of WVAS business, and Haoyu Yang, our senior vice president in charge of music companies. Our future success is also dependent upon our ability to attract and retain qualified senior and middle managers to our management team. If one or more of our current or future key executives or employees are unable or unwilling to continue in their present positions, we may not be able to easily replace them, and our business may be severely disrupted. In addition, if anyalthough our license agreements with licensors of these key executives or employees joins a competitor or forms a competing company, we could lose customers and suppliers and incur additional expenseslicensed content require that the licensors have the legal right to recruit and train personnel. Each of our executive officers has entered into an employment agreement and a confidentiality, non-competition and non-solicitation agreement with us. As we believe is customary in our industry in China, we do not maintain key-man life insurance for any of our key executives.
Rapid growth and a rapidly changing operating environment strain our limited resources. Our future growth could be adversely affected iflicense to us such content, we cannot manage our expansion effectively.
We have limited operational, administrative and financial resources, which may be inadequate to sustain the growth we want to achieve. If the user base of our WVAS increases or our affiliated music companies expands, we will need to increase our investment in our technology infrastructure, facilities and other areas of operations, in particular our product development, customer service and sales and marketing, which are important to our future success. If we are unable to manage our growth and expansion effectively, the quality of our services and our customer support could deteriorate and our business may suffer. For example, anyensure each licensor has such performance issue could prompt China Mobile, China Unicom, or China Telecom to cease offering our services over their networks. Our future success will depend on, among other things, our ability to:
develop and quickly introduce new WVAS, adapt our existing services and maintain and improve the quality of all of our services, particularly as the market for 2.5G and 3G services evolves and matures,
effectively maintain our relationships with China Mobile and China Unicom, enhance our relationships with China Telecom and establish new relationships with any other recipients of mobile licenses in China so that we are able to offer WVAS over their networks,
attract and retain popular artists for our music and artist agency businesses,
continue training, motivating and retaining our existing employees, including our senior management, and attract and integrate new employees,
develop and improve our operational, financial, accounting and other internal systems and controls, and
maintain adequate controls and procedures to ensure that our periodic public disclosure under applicable laws, including U.S. securities laws, is complete and accurate.
Any failures of the mobile telecommunications network, the Internet or our technology platform may reduce use of our services and our revenues.
Our WVAS are offered through the networks of China Mobile, China Unicom and China Telecom. In addition, we use our website to promote our services and enable users to order them. Thus, both the continual accessibility of the telecom operators’ networks and the performance and reliability of China’s Internet infrastructure are critical to our ability to attract and retain users. Any server interruptions, break-downs or system failures, including failures caused by computer viruses, hacking or sustained power shutdowns, floods or fire causing loss or corruption of data or malfunctions of software or hardware equipment, or other events outside our control that could result in a sustained shutdown of all or a material portion of the mobile networks, the Internet or our technology platform, could adversely impact our ability to provide our services to users and decrease our revenues.

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Our corporate structure could be deemed to be in violation of current or future Chinese laws and regulations, which could adversely affect our ability to operate our business effectively or at all.
In connection with China’s entry into the World Trade Organization, or WTO, foreign investment in telecommunications and Internet services in China has been liberalized to allow for a maximum of 50% foreign ownership in value-added telecommunications and Internet services in China. To comply with these ownership requirements, we have implemented a structure which is similar to those used by several of our competitors such as Sina, Sohu, NetEase, Linktone and TOM Online by entering into various agreements with affiliated companies incorporated in China (which we refer to as our affiliated Chinese entities), including Hurray! Solutions Ltd. (“Hurray! Solutions”), Beijing WVAS Solutions Ltd. (“WVAS Solutions”), Beijing Enterprise Network Technology Co., Ltd. (“Beijing Network”), Beijing Palmsky Technology Co., Ltd. (“Beijing Palmsky”), Beijing Hutong Wuxian Technology Co., Ltd. (“Beijing Hutong”), Shanghai Magma Digital Technology Co., Ltd. (“Shanghai Magma”), Beijing Hengji Weiye Electronic Commerce Co., Ltd. (“Hengji Weiye”), Shanghai Saiyu Information Technology Co.,Ltd. (“Shanghai Saiyu”) and Henan Yinshan Digital Network Technology Co., Ltd.(“Henan Yinshan”) and their shareholders. Each of these affiliated Chinese entities is owned by various individuals in China.
We do not have any direct ownership interest in our affiliated Chinese entities but have entered into a series of agreements with these entities through which we intend to be able to assert a degree of control and management. In addition, we control Hurray! Digital Media through three of our affiliated Chinese entities, Hurray! Solutions, Beijing Network and Beijing Hutong. It is possible that the relevant Chinese authorities could, at any time, assert that our agreements with our affiliated Chinese entities or any portion or all of the existing or future ownership structure and businesses of each of our company, our wholly-owned subsidiary, Beijing Hurray! Times Technology Co., Ltd. (“Beijing Hurray! Times”), or our affiliated Chinese entities violate existing or future Chinese laws, regulations or policies. It is also possible that the new laws or regulations governing the telecommunication or Internet sectors in China that have been adopted or may be adopted in the future will prohibit or restrict foreign investment in, or other aspects of, any of our, Beijing Hurray! Times’ or our affiliated Chinese entities’ current or proposed businesses and operations. In addition, these new laws and regulations may be retroactively applied.authorization. If any purported licensor does not actually have proper authorization relating to the licensed content or right to license a work of our company, Beijing Hurray! Times and our affiliated Chinese entities is found to be in violation of any existing or future Chinese laws or regulations, the relevant regulatory authorities would have broad discretion in dealing with such violation, including, without limitation, the following:
levying fines,
confiscating the incomes of any of our company, Beijing Hurray! Times or our affiliated Chinese entities,
revoking the business licenses of any of our company, Beijing Hurray! Times or our affiliated Chinese entities,
shutting down servers or blocking websites maintained by any of our company, Beijing Hurray! Times or our affiliated Chinese entities,
restricting or prohibiting our use of our financial assets to finance our business and operations in China,
requiring any of us, Beijing Hurray! Times or our affiliated Chinese entities to restructure our ownership structure or operations, and/or
requiring any of us, Beijing Hurray! Times or our affiliated Chinese entities to discontinue any portion of or all of their WVAS.
In any such case, we could be required to restructure our operations, which could adversely affect our ability to operate our business effectively or at all.
We depend upon agreements with our affiliated Chinese entities for the success of our business. These agreements may not be as effective in providing operational control as direct ownership of these businesses and may be difficult to enforce.
Because we conduct substantially all our business in China, and because we are restricted to a certain extent by the Chinese government from owning telecommunications or Internet operations in China, we depend on our affiliated Chinese entities, in which we have no direct ownership interest, to provide those services through agreements. These agreements may not be as effective in providing control over our telecommunications or Internet operations as direct ownership of these businesses. For example, our affiliated Chinese entities could fail to take actions required to operate our business, such as renewing their business licenses or services permits or entering into service contracts with China Mobile, China Unicom or China Telecom. Moreover, the fees for our services are paid by the telecom operators directly to our affiliated Chinese entities, which are then obligated at our request to transfer substantially all of such fees to our wholly owned subsidiary, Beijing Hurray! Times. If our affiliated Chinese entities fail to perform their obligations under these agreements, we may have to rely on legal remedies under Chinese law, which we cannot assure you would be effective or sufficient. In particular, the legal environment in China is not as developed as in other jurisdictions, such as the United States. Thus, Chinese courts are often inexperienced in handling corporate disputes, and different courts may apply laws and procedures in different ways.
We do not believe that we have a reasonable basis to predict the likelihood of the occurrence of the foregoing risks. However, if there is such an occurrence, it could potentially have a significant adverse effect on our ability to operate our business and on our financial condition.

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We generate our internal funds almost exclusively from Beijing Hurray! Times. If that company is restricted from paying dividendsauthorship provided to us, we may lose almost all of our internal source of funds.
Except for a certain amount of cash held by Hurray! Holding Co., Ltd. (approximately $39.5 million as of December 31, 2008), we have no significant assets other than our equity interests in Beijing Hurray! Times and Hurray! Media (through which we hold equity interests in Seed Music Group). We are a holding company, and we rely principally on dividends that may be paid from Beijing Hurray! Times and Hurray! Media from time to time and technical consulting and service fees, license fees and other fees paid to Beijing Hurray! Times by our affiliated Chinese entities for our cash requirements, including any debt we may incur. We are likely to lose all of our sources of funds if Beijing Hurray! Times or Hurray! Media is restricted from paying dividends to us.
Chinese legal restrictions, however, permit payment of dividends only out of net income as determined in accordance with Chinese accounting standards and regulations, which in turn restricts our ability to receive these revenues. Under Chinese law, Beijing Hurray! Times is also required to set aside a portion of its after-tax profit calculated under PRC generally accepted accounting principles, or PRC GAAP, for which the legal minimum requirement is 10%, to a non-distributable general reserve fund beginning in its first profitable year after offsetting prior year’s cumulative losses and to certain other non-distributable funds at an amount determined by Beijing Hurray! Times. The amount of statutory reserves was nil as of December 31, 2008 since Beijing Hurray! Times incurred an operating loss in 2008. This reserve fund can only be used for specific purposes and is not distributable as cash dividends. Dividends paid to us by our subsidiaries in China will also be subject to withholding tax underclaims of copyright infringement from third parties, and there is no assurance that we can be fully indemnified by the new tax laws adopted in China. See “—Recent changes in PRC tax laws could have a material adverse effect on our operating results.” If further restrictions on payments of dividends by our subsidiary are implemented under Chinese law,relevant licensor for all losses we may not be able to access our internal source of funds.
Our revenues may fluctuate significantly and may adversely affect the market price of our ADSs.
Our revenues and results of operations have varied in the past and may continue to fluctuate in the future. Many of the factors that causeincur from such fluctuation are outside our control. Steady revenues and results of operations will depend largely on our ability to:
attract and retain users in the increasingly competitive WVAS market in China,
maintain and grow our 2G and 2.5G market share and revenues, and successfully offer 3G services,
successfully implement our business strategies, including integrating our recent strategic acquisitions with our existing core business, and
update and develop our services, technologies and content, which is highly complex.
The WVAS industry in China is new and rapidly evolving, our experience in the music industry is limited and our business has experienced significant volatility in terms of financial results as a result of the factors stated above. Therefore, you should not rely on quarter-to-quarter comparisons of our results of operations as an indication of our future performance. It is possible that future fluctuations may cause our results of operations to be below the expectations of market analysts and investors. This could cause the market price of our ADSs to decline.claims.
We may not be able to adequately protect our intellectual property rights, and we may be exposedany failure to infringement claims by third parties.protect our intellectual property rights could adversely affect our revenues and competitive position.
We believe the copyrights, service marks,that trademarks, trade secrets, patents, copyrights and other intellectual property we use are important componentsto our business. We rely on a combination of trademark, copyright, patent and trade secret protection laws in China and other jurisdictions, as well as confidentiality procedures and contractual provisions to protect our WVAS.intellectual property and our brand. We have invested significant resources to develop our own intellectual property and acquire licenses to use and distribute the intellectual property of others for our online video site; failure to maintain or protect these rights could harm our business. In addition, our affiliated music companies are substantially dependent on their ability to protect their rights over their music content. Anyany unauthorized use of suchour intellectual property by third parties may adversely affect our current and future revenue from such servicesrevenues and software, as well as our reputation. For example, rampant piracy in China has negatively affected offline sales of CDs and tapes by our affiliated music companies, and if piracy becomes a problem in online distribution channels, their financial results would be further materially adversely affected. We rely primarily on the intellectual property laws and contractual arrangements with our employees, clients, business partners and others to protect such intellectual property rights. Third parties may be able to obtain and use such intellectual property without authorization. Furthermore, the
The validity, enforceability and scope of protection available under intellectual property laws with respect to the Internet industry in China are uncertain and still evolving. Implementation and enforcement of PRC intellectual property-related laws have historically been deficient and ineffective. Accordingly, protection of intellectual property in the Internet, wireless value-added and music industriesrights in China is uncertain and still evolving, and these laws may not protect intellectual property rights to the same extentbe as the laws of some other jurisdictions. In particular, the intellectual property law in China is less developed thaneffective as in the United States or other western countries. Furthermore, policing unauthorized use of proprietary technology is difficult and historically, China has often not protected private parties’expensive, and we may need to resort to litigation to enforce or defend patents issued to us or our other intellectual property or to determine the enforceability, scope and validity of our proprietary rights to the same extent asor those of others. Such litigation and an adverse determination in any such parties might enjoy in the United States. Moreover, litigation, may be necessary in the future to enforce our intellectual property rights, whichif any, could result in substantial costs and diversion of our resources and management attention.
Moreover, pirated copies of copyrighted video works, including movies and TV drama series, that are licensed to us are often posted on third-party websites. The availability of unauthorized and pirated copies of such copyrighted content can reduce our user traffic and our advertising revenues. There can be no assurance that our efforts to enforce our rights in such content will be successful in preventing content piracy.
Changes in government policies or regulations may have a material and adverse effect on our business, financial condition, results of operations and cash flows.
Our online video business is subject to strict government regulations in the PRC. Under the current PRC regulatory scheme, a number of regulatory agencies, including the State Administration of Radio, Film, and Television, or SARFT, the Ministry of Culture, the Ministry of Industry and Information Technology, or MIIT, the General Administration of Press and Publication, or GAPP, and the State Council Information Office, or SCIO, jointly regulate all major aspects of the Internet industry, including the online video industry. Operators must obtain various government approvals and licenses, including an Internet content provider license, or ICP license, and an Internet audio/video program transmission license, prior to the commencement of online video operations. We have obtained the licenses and permits essential for our business operations. We have obtained the ICP license, the Internet audio/video program transmission license (currently covering the Internet user uploaded audio/video program service) and a permit from the Beijing Drug Administration to post approved non-prescription drug advertisement on our website. We are in the process of upgrading our Internet audio/video program transmission license and preparing to apply for the approval from the SCIO to publish news on our website or disseminate news through the Internet. We currently operate a current events channel on our website, which includes audio/video content relating to current topics and social events. Before obtaining the drug information permit, there were a small

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number of advertisements for non-prescription drugs shown on our website, which may not have been in compliance with the Administration Measures on Internet Drug Information Services and may subject us to administrative warnings, termination of any Internet drug advertisements on our website and other penalties which are not clearly defined in the measures. We are now qualified to post approved non-prescription drug advertisements on our website pursuant to the drug information permit, and we believe the risk of any penalties imposed on our past conduct is low. If the PRC government finds that we were operating without the proper licenses or approvals, promulgates new laws and regulations that require additional licenses or imposes additional restrictions on the operation of online video businesses and/or wireless and web-based subscription services, the PRC government has the power to, among other things, levy fines, confiscate our income or the income of our affiliates, revoke our business licenses or the business licenses of our affiliates, and require us to discontinue or impose restrictions on the affected portion or our business. Any of these actions by the PRC government may have a material and adverse effect on our results of operations. In addition, the PRC government may promulgate regulations restricting the types and content of advertisements that may be transmitted online, which could have a direct adverse impact on our business.
Any lack of requisite permits for any of our online video content may expose us to regulatory sanctions.
SARFT released a Notice on Strengthening the Administration of Online Audio/Video Content (the “Notice”) in March 2009. The Notice reiterated, among other things, that all movies and television shows released or published online must be in compliance with relevant regulations on the administration of radio, film and television. In other words, these movies and television shows, whether produced in the PRC or overseas, must be pre approved by SARFT and distributors of these movies and television shows must obtain an applicable permit before releasing any movie or television show.
We rely on written representations from the content providers regarding the SARFT approval status of the content licensed to us. Under our content licensing agreements, the content providers generally represent and warrant that (i) the content they provide has legitimate copyright or authorization, and they are entitled to grant us the rights of communication through information networks; (ii) the content itself as well as the authorization or rights granted to us neither breach any applicable laws, regulations or public morals, nor impair any third party rights; and (iii) that they will indemnify us for any loss resulting from both the non compliance of such content with the law and claims from third parties. However, we cannot guarantee that the remedies provided by these content providers, if any, will be sufficient to compensate us for potential regulatory sanctions imposed by SARFT due to violations of the approval and permit requirements. Nor can we ensure that any such sanctions will not adversely affect either the general availability of video content on our website or our reputation. In addition, such risks may persist due to ambiguities and uncertainties relating to the implementation and enforcement of the Notice.
Our ability to operate effectively could be impaired if we fail to attract and retain our executive officers.
Our success depends, in part, upon the continuing contributions of our executive officers. Although we have employment agreements with our executive officers, except Mr. Haifa Zhu, we cannot assure you that we will be able to retain our executive officers. The loss of the services of any of our executive officers or the failure to attract other executive officers could have a material adverse effect on our business overall financial condition and results of operations.

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Due to the fact that we aggregate content and applications foror our WVAS, and because our services may be used for the distribution of information through, for example, our wireless community services, claims may be filed against us for defamation, negligence, copyright or trademark infringement or other violations. In addition, third parties could assert claims against us for losses in reliance on information distributed by us. For example, if we are found to have infringed any intellectual property rights of others, we may be enjoined from using such intellectual property, and we may incur licensing fees or be forced to develop alternative intellectual property. While the vast majority of claims that have been asserted against us in the past have not developed beyond the demand letter stage and do not ultimately result in liability to us, we may also incur significant costs in investigating and defending such claims. We have not purchased liability insurance for these risks.business prospects.
We have limited business insurance coverage, which could expose us to significant costs and business disruption.coverage.
The insurance industry in China is still at an early stage of development. Insurance companies in China currently do not offer limited businessas extensive an array of insurance products andas insurance companies do not, to our knowledge, offer business liability insurance. As a result, wein more developed economies. We do not have any business liability or disruption insurance coverage forto cover our operations. Moreover, while business disruption insurance is available, weWe have determined that the costs of insuring for these risks of disruption and costthe difficulties associated with acquiring such insurance on commercially reasonable terms make it impractical for us to have such insurance. Any uninsured occurrence of the insurance are such that we do not require it at this time. Any business disruption litigation or natural disaster mightmay result in our incurring substantial costs and the diversion of resources, particularly ifwhich could have an adverse effect on our results of operations and financial condition.

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Regulation and censorship of information disseminated over the Internet in China may adversely affect our business and subject us to liability for information displayed on or linked to our websites.
The PRC government has adopted regulations governing Internet access and the distribution of news and other information over the Internet. Under these regulations, Internet content providers and Internet publishers are prohibited from posting or displaying over the Internet content that, among other things, violates PRC laws and regulations, impairs the national dignity of China, or is reactionary, obscene, superstitious, fraudulent or defamatory. Failure to comply with these requirements may result in the revocation of licenses to provide Internet content and other licenses and the closure of the concerned websites. In the past, failure to comply with such requirements has resulted in the closure of certain websites. The website operator may also be held liable for such censored information displayed on or linked to the website.
In addition, the MIIT has published regulations that subject website operators to potential liability for content displayed on their websites and the actions of users and others using their systems, including liability for violations of PRC laws and regulations prohibiting the dissemination of content deemed to be socially destabilizing. The Ministry of Public Security has the authority to order any local Internet service provider to block any Internet website at its sole discretion. From time to time, the Ministry of Public Security has stopped the dissemination over the Internet of information that it affectsbelieves to be socially destabilizing. The State Secrecy Bureau is also authorized to block any website it deems to be leaking State secrets or failing to meet the relevant regulations relating to the protection of State secrets in the dissemination of online information. Furthermore, we are required to report any suspicious content to relevant governmental authorities, and to undergo computer security inspections. If we fail to implement the relevant safeguards against security breaches, our technology platform whichwebsites may be shut down and our business and ICP licenses may be revoked.
Although we dependattempt to monitor the content in our websites, we are not able to control or restrict the content of other Internet content providers linked to or accessible through our websites, or content generated or placed on our websites by our users. To the extent that PRC regulatory authorities find any content displayed on our websites objectionable, they may require us to limit or eliminate the dissemination of such information on our websites. If third-party websites linked to or accessible through our website operate unlawful activities such as online gambling on their websites, PRC regulatory authorities may require us to report such unlawful activities to relevant authorities and to remove the links to such websites, or they may suspend or shut down the operation of such websites. PRC regulatory authorities may also temporarily block access to certain websites for deliverya period of time for reasons beyond our control. Any of these actions may reduce our user traffic and adversely affect our business. In addition, we may be subject to penalties for violations of those regulations arising from information displayed on or linked to our websites, including a suspension or shutdown of our WVAS.online operations.
We have a material weakness inOur management conducted an evaluation of the effectiveness of our internal control over financial reporting.reporting and concluded that our internal control over financial reporting was not effective as of December 31, 2010. Our independent registered public accounting firm audited the effectiveness of our internal control and reported that our internal control over financial reporting was not effective as of December 31, 2010. If we fail to maintain an effective system of internal control over financial reporting, we may not be able to accurately report our financial results or prevent fraud.
We are subject to reporting obligations under the U.S. securities laws. The Securities and Exchange Commission or the SEC, as required by Section 404 of the Sarbanes-Oxley Act of 2002, or the Sarbanes-Oxley Act, adopted rules requiring every public company to include a management report on the effectiveness of such company’s internal control over financial reporting in its annual report, which contains management’s assessment of the effectiveness of the company’s internal control over financial reporting. In addition, an independent registered public accounting firm for a public company must attest to and report on the effectiveness of the company’s internal control over financial reporting. Accordingly, our management assessed our effectiveness ofreport. Effective internal control over financial reporting is necessary for us to provide reliable financial reports, effectively prevent fraud and operate as of December 31, 2008 using the criteria set forth in the report “Internal Control — Integrated Framework” published by the Committee of Sponsoring Organizationsa public company.
Our management conducted an evaluation of the Treadway Commission (know as COSO). This annual report does not include an attestation reporteffectiveness of our registered public accounting firm regarding internal control over financial reporting as temporary rules of the SEC permit us to provide only our management’s report in this annual report.
Our management hasand concluded that our internal control over financial reporting was not effective as of December 31, 2008 due to2010 as a result of one identified material weakness in our internal control over financial reporting. Our independent registered public accounting firm audited the effectiveness of our internal control and reported that our internal control over financial reporting was not effective as of December 31, 2010 as a result of the material weakness we identified. A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of theour company’s annual or interim financial statements will not be prevented, or detected and corrected on a timely basis. The identified material weakness isidentified relates to the lack of sufficient competent accounting personnel with appropriate levels of accounting knowledge and experiences to address complex U.S. GAAP accounting issues and prepare financial statements and related disclosures under U.S. GAAP. Further, our management concluded that, whileas of December 31, 2010, our affiliated music companies make an allowance for doubtful debts against trade receivables based on a review of each individual account, the management of these companies do not use a set of criteria (such as payment history and account activity) to determine whether an allowance for an individual account is necessary.
We have implemented measures to resolve the material weakness and improve our internal and disclosure controls and we doprocedures were not believe that the material weaknesseffective because of this identified had a pervasive impact on internal control over financial reporting. See Item 15. “Controls and Procedures - Management’s Report on Internal Control over Financial Reporting.” Nevertheless, we cannot assure you that these measures will be effective and that we will be able to resolve the material weakness in internal control over financial reporting in a timely and effective manner or that any significant material weakness in our internal control over financial reportingreporting. See “Item 15. Controls and Procedures.”

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We will not be identified in the future. If, however, we failtake initiatives to maintain the adequacy of our internal control, we may not be able to conclude that we have effective internal control over financial reporting. Moreover, even if we conclude thatimprove our internal control over financial reporting is effective,and disclosure controls. For details on these initiatives, please see “Item 15. Controls and Procedures— Management’s Plan for Remediation of Material Weakness.” However, the implementation of these initiatives may not fully address the material weakness in our independent registered public accounting firm may still issue a report that is qualified if it is not satisfied with our internal control or the level at which our controls are documented, designed, operated or reviewed, or if it interprets the relevant requirements differently from us. Furthermore, effective internal control over financial reporting. In addition, the process of designing and implementing an effective financial reporting system is necessary fora continuous effort that requires us to produce reliableanticipate and react to changes in our business and the economic and regulatory environments and to expend significant resources to maintain a financial reports and is importantreporting system that satisfies our reporting obligations. Our failure to help us to manageremediate the company effectively and prevent fraud. As a result,material weakness or our failure to achievediscover and maintain effective internal control over financial reporting couldaddress any other material weaknesses or deficiencies may result in ainaccuracies in our financial statements, delay in the preparation of our financial statements, and the loss of investor confidence in the reliability of our financial statements, which in turn could harm our business and negatively impactinfluence the trading price of our ADSs. Ineffective internal control over financial reporting could also expose us to increased risk of fraud or misappropriations of corporate assets and subject us to potential delisting from the stock exchange on which our ADSs are listed, regulatory investigations or civil or criminal sanctions. As a result, our business, financial condition, results of operations and prospects may be materially and adversely affected.

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We believe that we were a passive foreign investment company (“PFIC”) for taxable years 2006, 2007, and 2008 and are likely2009, and although we believe we were not a PFIC for taxable year 2010, we may be a PFIC for the current taxable year of 2009,years ending after 2010, which could result in adverse U.S. federal income tax consequences to U.S. investors.
We will be classified as a PFIC for U.S. tax purposes for a taxable year if either (a) 75% or more of our gross income for such taxable year is passive income or (b) 50% or more of the average percentagequarterly value of our assets during such taxable year consists of assets that either produce passive income or are held for the production of passive income. For such purposes, if we directly or indirectly own 25% or more of the shares of another corporation, we generally will be treated as if we (a) held directly a proportionate share of the other corporation’s assets and (b) received directly a proportionate share of the other corporation’s income. The determination of whether or not we are a PFIC is made on an annual basis and depends on the composition of our income and assets, including goodwill, from time to time. We believe that we were a PFIC for taxable years 2006, 2007, and 2008 and are likely2009 and we may be a PFIC for taxable years ending after 2010.If we were a PFIC for 2006, 2007, 2008 and 2009 and you held ordinary shares or ADSs during such taxable years, we would continue to be classifiedtreated as a PFIC with respect to those ordinary shares or ADSs for the currentall succeeding years during which you hold them. Because our PFIC status for any taxable year of 2009, although such determination cannotwill not be made with certaintydeterminable until after the end of the taxable year and will depend on the composition of our income and assets and the market value of our assets for such taxable year, which may be, in part, based on the market price of our ordinary shares or ADSs (which may be especially volatile), there can be no assurance we will not be a PFIC for any taxable year. Such characterization could result in adverse U.S. federal income tax consequences to a U.S. investor. For example,In general, if we are a PFIC, then “excess distributions” to a U.S. investor and any gain realized by a U.S. investor on the sale or other disposition of our ordinary shares or ADSs will be allocated ratably over the U.S investor’s holding period for the ADSs,ordinary shares or ADSs; the amount allocated to the current taxable year and any year prior to our becoming a PFIC will be taxed as ordinary income,income; and the amount allocated to each of the other taxable yearsyear will be subject to tax at the highest rate of tax in effect for the applicable class of taxpayer for that year. Additionally, an interest charge for the deemed deferral benefit will be imposed with respect to the resulting tax attributable to each such other taxable year and the U.S. investor will be subject to U.S. tax reporting requirements. Some of these adverse tax consequences may be avoidedAlternatively, if thewe are a PFIC and if our ADSs are “regularly traded” on a “qualified exchange,” a U.S. investor makescould make a “mark-to-market”mark-to-market election that would result in tax treatment different from the general tax treatment for the ADSs.
Accordingly, the adverse U.S. federal income tax consequencesPFICs described above could apply to you if you are a U.S. investor. above.

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Given the complexity of the issues regarding our classification as a PFIC, U.S. investors are urged to consult their own tax advisors for guidance as to the U.S. federal, state and local and other tax consequences of our status as a PFIC in light of thetheir particular circumstances, applicable to such U.S. investor, as well as the availability of and procedures for making a mark-to-market or other available election. For further discussion of the adverse U.S. federal income tax consequences of our classification as a PFIC, see Item 10.E. “Additional Information—Taxation—“Taxation—United States Federal Income Taxation” below.
Anti-takeover provisionsWe may be deemed a PRC resident enterprise under the New EIT Law and be subject to PRC taxation on our worldwide income.
The PRCEnterprise Income Tax Law,or the New EIT Law, includes a provision specifying that legal entities organized outside China will be considered residents for Chinese income tax purposes if their place of effective management or control is within China. If legal entities organized outside China were considered residents for Chinese income tax purposes, they would be subject to the 25% enterprise income tax imposed by the New EIT Law on their worldwide income. The implementation rules to the New EIT Law provide that non resident legal entities will be considered China residents if substantial and overall management and control over the manufacturing and business operations, personnel, accounting, properties, etc. reside within China. Although substantially all of our operational management is currently based in the PRC, it is uncertain whether we would be deemed a PRC tax resident enterprises under the New EIT Law and other related PRC laws and regulations. If we are deemed to be a PRC tax resident enterprise, our global income will be subject to PRC enterprise income tax at the rate of 25%, which would have a material adverse effect on our financial condition and results of operations.
Dividends we receive from our operating subsidiary located in the PRC may be subject to PRC withholding tax.
In accordance with the New EIT Law and its implementation rules, dividends which arise from profits of foreign invested enterprises (“FIEs”) earned after January 1, 2008, are subject to a 10% withholding tax. In addition, under the tax treaty between the PRC and Hong Kong, if a foreign investor is incorporated in Hong Kong and qualifies as a Hong Kong tax resident, the applicable withholding tax rate is reduced to 5% if the investor holds at least a 25% interest in the FIE, or to 10% if the investor holds less than a 25% interest in the FIE. There are no undistributed earnings of our subsidiaries located in the PRC that are available for distribution as of December 31, 2010. In addition, we (i) do not have any present plan to pay any cash dividends on our ordinary shares in the foreseeable future and (ii) intend to retain most of our available funds and any future earnings for use in the operation and expansion of our business in the PRC. Accordingly, no provision has been made for the Chinese dividend withholding taxes that would be payable upon distributions to us.
Dividends payable by us to our foreign investors may be subject to PRC withholding tax; and gain on the sale of our ADSs or ordinary shares may become subject to taxes under PRC tax laws.
Under the New EIT Law and implementation regulations issued by the State Council, PRC withholding tax at the rate of 10% is applicable to dividends payable to investors that are “non resident enterprises,” which do not have an establishment or place of business in the PRC, or which have such establishment or place of business but the relevant income is not effectively connected with the establishment or place of business, to the extent such dividends have their sources within the PRC.
Similarly, any gain realized on the transfer of ADSs or shares by such investors is also subject to 10% PRC income tax if such gain is regarded as income derived from sources within the PRC. The implementation regulations of the New EIT Law set forth that, (i) if the enterprise that distributes dividends is domiciled in the PRC or (ii) if gains are realized from transferring equity interest of enterprises domiciled in the PRC, then such dividends or capital gains are treated as China-sourced income. It is not clear how “domicile” may be interpreted under the New EIT Law, and it may be interpreted as the jurisdiction where the enterprise is a tax resident. Therefore, if we are considered a PRC “resident enterprise,” the dividends we pay with respect to our ordinary shares or ADSs may be treated as income derived from sources within the PRC and be subject to PRC withholding tax at a rate of 10%, and the gain you may realize from the transfer of our ordinary shares or ADSs may also be subject to PRC income taxes.
Furthermore, it is unclear in these circumstances whether holders of our ordinary shares or ADSs would be able to claim the benefit of income tax treaties entered into between China and other countries or regions. If we are required under the New EIT Law to withhold PRC income tax on dividends payable to our non-PRC investors that are “non resident enterprises,” or if you are required to pay PRC income tax on the transfer of our ordinary shares or ADSs, the value of your investment in our charter documentsordinary shares or ADSs may be materially and adversely affected.

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All participants of our existing equity compensation plans who are PRC citizens are required to register with the State Administration of Foreign Exchange of the PRC, or SAFE, and the failure to so comply could subject us and such participants to penalties.
On March 28, 2007, SAFE issued the Operating Procedures for Administration of Domestic Individuals Participating in the Employee Stock Ownership Plan or Stock Option Plan of an Overseas Listed Company, or Circular 78. On May 29, 2007, SAFE issued the Notice on Printing and Distributing the Operating Rules for the Notice of the State Administration of Foreign Exchange on the Relevant Issues about Foreign Exchange Control over the Financing and Return Investment of Domestic Residents through Overseas Special Purpose Companies, or Circular 106. According to these regulations, PRC citizens who participate in an employee stock ownership plan or a stock option plan in an overseas, publicly listed company are required to register with the SAFE and complete certain other procedures. These participants should retain a PRC agent, which can be a subsidiary of the overseas listed company in China to handle various foreign exchange matters associated with these plans. In the case of an employee stock ownership plan, an overseas custodian bank should be retained by the PRC agent to hold in trusteeship all overseas assets held by such participants under the employee stock ownership plan. In the case of a stock option plan, a financial institution with stock brokerage qualification in the jurisdiction where the overseas publicly-listed company is listed or a qualified institution designated by the overseas, publicly listed company is required to be retained by the PRC agent to handle matters in connection with the exercise or sale of stock options for the stock option plan participants. The PRC agents or employers should, on behalf of the PRC citizens, apply annually to the SAFE or its competent local branches for a quota for the conversion and/or payment of foreign currencies in connection with the PRC citizens’ exercise of the employee stock options. The foreign exchange proceeds received by the PRC citizens from sale of shares under the stock option plans granted by the overseas listed companies must be remitted into the bank accounts in China opened by their employers or PRC agents. We and our PRC citizen employees who participate in the employee stock ownership plan or a stock option plan have not yet completed the required registration with SAFE. Any failure to comply with such regulations may subject us and the participants of our equity compensation plans who are PRC citizens to fines and legal sanctions and prevent us from being able to grant equity compensation to our personnel which is currently a significant component of the compensation of many of our PRC employees, as a result of which our business operations may be adversely affected.
Risks Related to Our Corporate Structure
If the PRC government finds that the agreements that establish the structure for operating our businesses in China do not comply with PRC governmental restrictions on foreign investment in Internet business, or if these regulations or the interpretation of existing regulations change in the future, we could be subject to severe penalties or be forced to relinquish our interests in those operations.
Current PRC laws and regulations place certain restrictions on foreign ownership of companies that engage in Internet business, including the provision of online video and online advertising services. Specifically, foreign ownership in an Internet content provider or other value-added telecommunication service providers may not exceed 50%. We conduct our operations in China principally through contractual arrangements among our wholly owned PRC subsidiaries, Ku6 (Beijing) Technology Co.,Ltd. and WeiMoSanYi (Tianjin) Technology Co., Ltd., and four consolidated affiliated entities in the PRC, namely, Ku6 (Beijing) Information Technology Co., Ltd. (“Ku6 Information Technology”), Tianjin Ku6 Zheng Yuan Information Technology Co., Ltd. (“Tianjin Ku6”), Ku6 (Beijing) Cultural Media Co., Ltd. (“Ku6 Cultural”) and Shanghai Yisheng Network Technology Co., Ltd. (“Yisheng”), and their respective shareholders. Tianjin Ku6 is wholly owned by Ku6 Information Technology. Yisheng has a 70%-owned subsidiary, Shanghai Ran Ya Information Technology Co., Ltd. (“Ran Ya”). Ku6 Information Technology holds the licenses and permits necessary to conduct our online video, online advertising and related businesses in China. Our contractual arrangements with Ku6 Information Technology, Tianjin Ku6, Ku6 Cultural, Yisheng and their respective shareholders enable us to exercise effective control over these entities and hence treat them as our consolidated affiliated entities and consolidate their results. For a detailed discussion of these contractual arrangements, see Item 4.C. “Information on the Company—Organizational Structure.”

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Although we believe we are in compliance with current PRC regulations, we cannot assure you that the PRC government would hold the same view with us or these contractual arrangements comply with regulations or policies that may be amended or adopted in the future. PRC laws and regulations governing the validity of these contractual arrangements are uncertain and the relevant government authorities have broad discretion in interpreting these laws and regulations. If the PRC government determines that we do not comply with applicable laws and regulations, it could revoke our business and operating licenses, require us to discontinue or restrict our operations, restrict our right to collect revenues, block our website, require us to restructure our operations, impose additional conditions or requirements with which we may not be able to comply, or take other regulatory or enforcement actions against us that could be harmful to our business. The imposition of any of these penalties would result in a material and adverse effect on our ability to conduct our business.
We rely on contractual arrangements with our consolidated affiliated entities in China and their shareholders for our operations, which may not be as effective as direct ownership in providing operational control.
Since PRC laws restrict foreign equity ownership in companies engaged in online video and advertising businesses in China, we rely on contractual arrangements with our consolidated affiliated entities and their respective shareholders to operate our business in China. If we had direct ownership of Ku6 Information Technology, Tianjin Ku6, Ku6 Cultural and Yisheng, we would be able to: (i) exercise our rights as a shareholder to effect changes in the board of directors of these entities, which in turn could effect changes at the management level, subject to any applicable fiduciary obligations, and (ii) derive economic benefits from the operations of these entities by causing them to declare and pay dividends. However, under the current contractual arrangements, we rely on our consolidated affiliated entities and their respective shareholders’ performance of their contractual obligations to exercise effective control. In general, neither our consolidated affiliated entities nor their respective shareholders may terminate the contracts prior to the expiration date. However, the shareholders of Ku6 Information Technology, Tianjin Ku6, Ku6 Cultural or Yisheng may not act in the best interests of our company or may not perform their obligations under these contracts, including the obligation to renew these contracts when their initial terms expire. Such risks exist throughout the period in which we intend to operate our business through the contractual arrangements with our consolidated affiliated entities. However, if any dispute relating to these contracts remains unresolved, we will have to enforce our rights under these contracts through the operations of PRC law and courts and therefore will be subject to uncertainties in the PRC legal system. See “Risk Factors—Risks Related to Our Corporate Structure—Any failure by our consolidated affiliated entities or their respective shareholders to perform their obligations under our contractual arrangements with them may have a material adverse effect on our business.” Therefore, these contractual arrangements may not be as effective as direct ownership in providing us with control over these consolidated affiliated entities.
Any failure by our consolidated affiliated entities or their respective shareholders to perform their obligations under our contractual arrangements with them may have a material adverse effect on our business.
Our consolidated affiliated entities and their respective shareholders may fail to take certain actions required for our business or follow our instructions despite their contractual obligations to do so. If they fail to perform their obligations under their respective agreements with us, we may have to rely on legal remedies under PRC law, including seeking specific performance or injunctive relief, which may not be effective.
All of our contractual arrangements with them are governed by PRC law and provide for the resolution of disputes through arbitration in the PRC. Accordingly, these contracts would be interpreted in accordance with PRC law and any disputes would be resolved in accordance with PRC legal procedures. The legal environment in the PRC is not as developed as in certain other jurisdictions, such as the United States. As a result, uncertainties in the PRC legal system could limit our ability to enforce these contractual arrangements, which may make it difficult to exert effective control over our consolidated affiliated entities, and our ability to conduct our business may be adversely affected.

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Contractual arrangements with our consolidated affiliated entities may result in adverse tax consequences to us.
Under applicable PRC tax laws and regulations, arrangements and transactions among related parties may be subject to audit or scrutiny by the PRC tax authorities within ten years after the taxable year when the arrangements or transactions are conducted. We could face material and adverse tax consequences if the PRC tax authorities were to determine that the contractual arrangements among Beijing WOFE and Tianjin WOFE, our wholly owned subsidiaries in China, our consolidated affiliated entities in China and their respective shareholders were not entered into on an acquisitionarm’s-length basis and therefore constituted unfavorable transfer pricing arrangements. Unfavorable transfer pricing arrangements could, among other things, result in an upward adjustment to our tax liability. In addition, the PRC tax authorities may impose interest on late payments on our consolidated affiliated entities for the adjusted but unpaid taxes. Our results of operations may be materially and adversely affected if our consolidated affiliated entities’ tax liabilities increase significantly or if they are required to pay interest on late payments.
The shareholders of our consolidated affiliated entities may have potential conflicts of interest with us, which may materially and adversely affect our business.
Mr. Shanyou Li and Mr. Hailong Han are the shareholders of Ku6 Information Technology. Ku6 Information Technology and Ms. Dongxu Wang are the shareholders of Yisheng. Mr. Shanyou Li and Ms. Xingye Zeng are the shareholders of Ku6 Cultural. We provide no incentives to Mr. Shanyou Li, Mr. Hailong Han, Ms. Dongxu Wang and Ms. Xingye Zeng for the purpose of encouraging them to act in our best interests in their capacity as the shareholders of our consolidated affiliated entities. We cannot assure you that when conflicts arise, Mr. Shanyou Li, Mr. Hailong Han, Ms. Dongxu Wang and Ms. Xingye Zeng will act in the best interests of our company or that conflicts will be resolved in our favor. If we cannot resolve any conflicts of interest or disputes between us and Mr. Shanyou Li, Mr. Hailong Han, Ms. Dongxu Wang and Ms. Xingye Zeng, we would have to rely on legal proceedings, which may be expensive, time-consuming and disruptive to our operations. There is also substantial uncertainty as to the outcome of any such legal proceedings.
We may rely principally on dividends and other distributions on equity paid by our PRC subsidiaries to fund any cash and financing requirements we may have. Any limitation on the ability of our PRC subsidiaries to pay dividends to us could have a material adverse effect on our ability to conduct our business.
Both Ku6 Media Co., Ltd. and Ku6 Holding Limited are holding companies, and we rely principally on dividends and other distributions on equity paid by our wholly owned PRC subsidiaries, Beijing WOFE and Tianjin WOFE, for our cash and financing requirements, including the funds necessary to pay dividends and other cash distributions to our shareholders and service any debt we may incur. If Beijing WOFE or Tianjin WOFE, as the case may be, incurs debt on its own behalf in the future, the instruments governing the debt may restrict its ability to pay dividends or make other distributions to us. In addition, the PRC tax authorities may require us to adjust our taxable income under the contractual arrangements Beijing WOFE and Tianjin WOFE currently have in place with our consolidated affiliated entities in a manner that would materially and adversely affect their ability to pay dividends and other distributions to us.
Under PRC laws and regulations, Beijing WOFE and Tianjin WOFE, as wholly foreign-owned enterprises in the PRC, may pay dividends only out of their accumulated profits as determined in accordance with PRC accounting standards and regulations. In addition, wholly foreign-owned enterprises such as Beijing WOFE and Tianjin WOFE are required to set aside at least 10% of their accumulated after-tax profits each year, if any, to fund certain statutory reserve funds, until the aggregate amount of such a fund reaches 50% of their respective registered capital. At their discretion, they may allocate a portion of their after-tax profits based on PRC accounting standards to staff welfare and bonus funds. These reserve funds and staff welfare and bonus funds are not distributable as cash dividends. As of December 31, 2010, the registered capital of Beijing WOFE and Tianjin WOFE was US$11,700,000 and US$60,000,000, respectively. As Beijing WOFE and Tianjin WOFE have not made any profits to date, they have not been subject to the statutory reserve fund requirements and have not set aside any money to fund the statutory reserve funds or staff welfare and bonus funds. Our PRC subsidiaries have not and will not be able to pay dividends to our offshore entities until they generate accumulated profits and meet the requirements for statutory reserve funds.
Any limitation on the ability of Beijing WOFE and Tianjin WOFE to pay dividends or make other distributions to us could materially and adversely limit our ability to grow, make investments or acquisitions that could be beneficial to our shareholders, more difficultbusiness, pay dividends, or otherwise fund and conduct our business.

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Restrictions on currency exchange may prevent attempts bylimit our shareholdersability to replace or removeutilize our current management.revenues effectively.
Most of our revenues and operating expenses are denominated in Renminbi. The Renminbi is currently freely convertible under the “current account,” which includes dividends, trade and service-related foreign exchange transactions, but not under the “capital account,” which includes foreign direct investment and loans.
Under existing PRC foreign exchange regulations, payments of current account items, including payment of dividends, interest payments and trade and service-related foreign exchange transactions, can be made in foreign currencies without prior SAFE approval by complying with certain procedural requirements. Our amendedPRC subsidiaries may also retain foreign exchange in its current account, subject to a ceiling approved by SAFE, to satisfy foreign exchange liabilities or to pay dividends. However, we cannot assure you that the relevant PRC governmental authorities will not limit or eliminate our ability to purchase and restated articlesretain foreign currencies in the future.
Since a significant amount of association include two provisions,our future revenues will be denominated in Renminbi, the existing and any future restrictions on currency exchange may limit our ability to utilize revenues generated in Renminbi to fund our business activities outside China, if any, or expenditures denominated in foreign currencies.
Foreign exchange transactions under the capital account are subject to limitations and require registration with or approval by the relevant PRC governmental authorities. In particular, if we finance our PRC subsidiaries by means of foreign currency loans, those loans cannot exceed certain statutory limits and must be registered with SAFE, and if we finance our PRC subsidiaries by means of capital contributions, those capital contributions must be approved by the MOFCOM. Our ability to use the U.S. dollar proceeds of the sale of our equity or debt to finance our business activities conducted through our PRC subsidiaries will depend on our ability to obtain these governmental registrations or approvals. In addition, because of the regulatory issues related to foreign currency loans to, and foreign investment in, domestic PRC enterprises, we may not be able to finance our PRC operating companies’ operations by loans or capital contributions. We cannot assure you that we can obtain these governmental registrations or approvals on a timely basis, if at all.
We may be unable to collect long-term loans extended to the shareholders of our consolidated affiliated entities.
As of December 31, 2010, we made long-term, interest-free loans in an aggregate principal amount of RMB 37.89 million (equivalent to US$5.74 million) to the shareholders of our consolidated affiliated entities to enable them to fund the initial capitalization and the subsequent financial requirements of our consolidated affiliated entities. The initial term for such loans is 10 years and can be extended upon written agreement. We may in the future make additional loans to the shareholders of our consolidated affiliated entities in China in connection with any increase in the capitalization or financial requirements of these entities to the extent necessary and permissible under applicable PRC laws and regulations. Our ability to collect these long-term loans will depend on the profitability and results of operations of these consolidated affiliated entities, which could make an acquisitionare uncertain.
The new PRC Property Rights Law may affect the perfection of us more difficultthe pledge in our equity pledge agreements with our consolidated affiliated entities and their individual shareholders.
Under the equity pledge agreements among Beijing WOFE, Tianjin WOFE and some of our VIEs and their respective individual shareholders, the individual shareholders of these VIEs have pledged all of their equity interests therein to Beijing WOFE or Tianjin WOFE by recording the pledge on the shareholder registers of the respective entities. However, according to the PRC Property Rights Law, which became effective as of October 1, 2007, a pledge is not effective without being registered with the relevant local administration for industry and commerce. The State Administration for Industry and Commerce, or SAIC, and many of its local counterparts, including Shanghai Administration for Industry and Commerce and Tianjin Administration for Industry and Commerce, have adopted registration procedures with respect to the registration of equity interest pledge according to the Property Rights Law. These VIEs are in the process of registering the equity pledge with the Beijing/Tianjin Administration for Industry and Commerce. We cannot assure you that they will be able to register the pledges. If they are unable to do so, the pledges may prevent attempts bybe deemed ineffective under the PRC Property Rights Law. If any individual shareholder of our shareholdersVIEs breaches his or her obligations under the agreement with Beijing WOFE and Tianjin WOFE, there is a risk that Beijing WOFE and Tianjin WOFE may not be able to replace or remove our current management. First, our amendedsuccessfully enforce the pledge and restated articleswould need to resort to legal proceedings to enforce their contractual rights.

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We may have conflicts of association provide for a classified boardinterest with Shanda Interactive. Because of directors. Second, our board of directors has the right to issue preference shares without shareholder approval, which could be used to institute a “poison pill” that would work to dilute a potential hostile acquirer’sShanda Interactive’s controlling ownership interest in our company, effectively preventing acquisitionswe may not be able to resolve such conflicts on terms favorable to us.
As of December 31, 2010, Shanda Interactive beneficially owned approximately 51.44% of our outstanding equity interests. On April 1, 2011, we entered into agreements with Shanda Media Group Limited, or Shanda Media, a wholly owned subsidiary of Shanda Interactive, pursuant to which we agreed to issue to Shanda Media 1,538,461,538 ordinary shares, at a per share price of US$0.0325 (or US$3.25 per ADS) and $50,000,000 aggregate principal amount of senior convertible bond. Beginning six months after issuance and at any time before maturity, the bond will be convertible into ordinary shares of Ku6 at a price of US$0.03925 per ordinary share (or US$3.925 per ADS).
Conflicts of interest may arise between Shanda Interactive and us in a number of areas relating to our past and ongoing relationships. In addition to the conflicts of interests we have discussed in other risk factors, potential conflicts of interest that we have identified include the following:
Our board members or executive officers may have conflicts of interest.Mr. Tianqiao Chen, Ms. Grace Wu and Mr. Danian Chen, who are our directors, currently also serve as members of the board of directors of Shanda Interactive. Some of our directors also own shares and/or options to purchase shares in Shanda Interactive. Shanda Interactive may continue to grant incentive share compensation to our board members from time to time. These relationships could create perceived or actual conflicts of interest when these persons are faced with decisions with potentially different implications for Shanda Interactive and us.
Potential competition with Shanda Interactive.Shanda Interactive may engage in certain transactions or businesses that directly or indirectly compete with our online video and audio businesses.
Business opportunities. Business opportunities may arise that both we and Shanda Interactive find attractive, and which would complement our respective businesses. Due to the controlling interest of Shanda Interactive and its leading market position and brand in China, we may not be able to pursue these business opportunities effectively if Shanda Interactive decides to take advantage of such opportunities itself.
Developing business relationships with Shanda Interactive’s competitors.So long as Shanda Interactive remains our controlling shareholder, we may be limited in our ability to do business with its competitors, such as other interactive entertainment media companies in China.
Although our company is a stand-alone entity, we expect to operate, for as long as Shanda Interactive is our controlling shareholder, as a part of the Shanda Group. Shanda Interactive may from time to time make strategic decisions that it believes are in the best interests of Shanda Group as a whole. These decisions may be different from the decisions that we would have made on our own. Shanda Interactive’s decisions with respect to us or our business may be resolved in ways that favor Shanda Interactive and therefore Shanda Interactive’s own shareholders, which may not coincide with the interests of our other shareholders. We may not be able to resolve any potential conflicts, and even if we do so, the resolution may be less favorable to us than if we were dealing with an unaffiliated shareholder. Even if both parties seek to transact business on terms intended to approximate those that could have been achieved among unaffiliated parties, this may not succeed in practice.

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Risks Related to Doing Business in China
Substantially all of our assets are located in China and substantially all of our revenues are derived from our operations in China. Accordingly, our business, financial condition, results of operations and prospects are subject, to a significant extent, to economic, political and legal conditions and developments in China.
The Chinese legal system embodies uncertainties which could limit the legal protections available to you and could also adversely affect our ability to operate our business.
The Chinese legal system is a civil law system based on written statutes. Unlike common law systems, it is a system in which decided legal cases have little precedential value. Although legislation in China over the past 20 years has significantly improved the protection afforded to various forms of foreign investment and contractual arrangements in China, these laws, regulations and legal requirements are relatively new and their interpretation and enforcement involve uncertainties, which could limit the legal protection available to us, and foreign investors, including you. In addition, the Chinese government may enact new laws or amend current laws that may be detrimental to our current contractual arrangements with our Chinese affiliates, which may in turn have a material adverse effect on our ability to operate our business.
Any occurrence of pandemic avian influenza or other widespread public health problem, or any recurrence of severe acute respiratory syndrome, or SARS, could adversely affect our business and results of operations.
An outbreak of pandemic avian influenza or other widespread public health problem, or a renewed outbreak of SARS in China, where most of our revenues are derived, and in Beijing, where our operations are headquartered, could have a negative effect on our operations.
Our operations may be affected by a number of health-related factors, including the following:
quarantines or closures of some of our offices which would severely disrupt our operations,
the sickness or death of our key officers and employees, and
a general slowdown in the Chinese economy caused by any public health problems.
Any of the foregoing events or other unforeseen consequences of public health problems could adversely affect our business and results of operations.
PRC regulations relating to the establishment of offshore special purpose vehicles, or SPVs, by PRC residents may subject our PRC resident beneficial owners or our PRC subsidiaries to liability or penalties, limit our ability to inject capital into our PRC subsidiaries, limit our PRC subsidiaries’ ability to increase their registered capital or distribute profits to us, or may otherwise adversely affect us.
In October 2005, SAFE issued the Notice on Issues Relating to the Administration of Foreign Exchange in Fundraising and Return Investment Activities of Domestic Residents Conducted via Offshore Special Purpose Companies, which became effective as of November 1, 2005, and which was supplemented by an implementing notice issued on November 24, 2005. We refer to them collectively as Notice 75. Under Notice 75, PRC residents and citizens must register with the relevant local SAFE branch prior to their establishment or control of an offshore entity established for the purpose of an overseas equity financing involving onshore assets or equity interests held by them, and must also make filings with SAFE thereafter upon the occurrence of certain material capital changes. The registration and filing procedures under Notice 75 are prerequisites for other approval and registration procedures necessary for capital inflow from the offshore entity, such as inbound investments or shareholders’ loans, or capital outflow to the offshore entity, such as the payment of profits or dividends, liquidating distributions, equity sale proceeds or the return of funds upon a capital reduction. Notice 75 also requires that if a PRC resident has established or gained control of an SPV and completed the return investment prior to the implementation of this Notice 75 but failed to complete the foreign exchange registration in relation with its overseas investment, it shall carry out such registrations with the local branch of SAFE in accordance with this Notice 75 by March 31, 2006. After the PRC resident has retroactively completed the foreign exchange registration in relation with its overseas investment, the local branch of SAFE may process the registration pertaining to foreign investment and foreign debt for the relevant PRC enterprises.

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The failure or inability of our shareholders who are PRC citizens or PRC residents to comply with the registration procedures set forth in these regulations may subject us to fines or legal sanctions, restrictions on our cross-border investment activities or our PRC subsidiaries’ ability to distribute dividends to, or obtain foreign-exchange-dominated loans from, our company, or prevent us from making distributions or paying dividends. As a result, our business operations and our ability to make distributions to you could be materially and adversely affected.
The failure to comply with the regulations regarding the use of the foreign currency registered capital may subject us to severe monetary or other penalties.
On August 29, 2008, SAFE promulgated the Circular on the Relevant Operating Issues Concerning the Improvement of the Administration of the Payment and Settlement of Foreign Currency Capital of Foreign Invested Enterprises, or SAFE Circular 142, regulating the conversion by a foreign-invested enterprise of foreign currency registered capital into Renminbi by restricting how the converted Renminbi may be used. SAFE Circular 142 provides that the Renminbi capital converted from foreign currency registered capital of a foreign-invested enterprise may only be used for purposes within the business scope approved by the applicable governmental authority and may not be used for equity investments within the PRC, unless it is provided for otherwise. In addition, SAFE strengthened its oversight of the flow and use of the Renminbi capital converted from foreign currency registered capital of a foreign-invested company. The use of such Renminbi capital may not be altered without SAFE approval, and such Renminbi capital may not in any case be used to repay Renminbi loans if the proceeds of such loans have not been approved by our boardused. Failure to comply with SAFE Circular 142 could result in liabilities for such PRC subsidiaries under PRC laws for evasion of directors.applicable foreign exchange restrictions, including (i) being required to take appropriate remedial action, confiscation of any illegal income and imposition of a fine of up to 30% of the illegal amount involved and (2) in circumstances involving serious violations, a fine of between 30% and 100% of the illegal amount involved shall be imposed on the organization or individual concerned. If we are found to violate the SAFE Circular 142 or other laws in relation with foreign exchange, we may be subject to severe monetary or other penalties.
Shareholder rightsWe may incur substantial increases in labor cost due to the promulgation of the new labor contract law.
The PRC National People’s Congress promulgated the Labor Contract Law, which became effective on January 1, 2008. Compared to previous labor laws, the Labor Contract Law provides stronger protection for employees and imposes more obligations on employers. According to the Labor Contract Law, employers have the obligation to enter into written labor contracts with employees to specify the key terms of the employment relationship. The law also stipulates, among other things, (i) that all written labor contracts shall contain certain requisite terms; (ii) that the length of trial employment periods must be in proportion to the terms of the relevant labor contracts, which in any event shall be no longer than six months; (iii) that in certain circumstances, a labor contract shall be deemed to be without a fixed term and thus an employee can only be terminated with cause; and (iv) that there shall be certain restrictions on the circumstances under Cayman Islandswhich employers may terminate labor contracts as well as the economic compensations to employees upon termination of the employee’s employment.
In addition, some of our employees are contracted through a third-party human resource agency that is responsible for managing, among others, payrolls, social insurance contributions and local residency permits of these employees. We may be held jointly liable if the third-party agency fails to pay such employees their wages and other benefits or otherwise become liable to these employees for labor law violations. In order to fully comply with the legal requirements under the Labor Contract Law and other related laws, we may differincur substantial increases in labor cost.

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Our failure to make adequate contributions to various employee benefit plans as required by PRC regulations may subject us to penalties.
We are required by PRC laws and regulations to participate in various government-sponsored employee benefit plans, including social insurance funds (namely a pension contribution plan, a medical insurance plan, an unemployment insurance plan, a work-related injury insurance plan and a maternity insurance plan) and a housing provident fund and contribute to the plans in amounts equal to certain percentages of salaries, including bonuses and allowances, of our employees up to a maximum amount specified by the local government from time to time at locations where we operate our businesses. Employers who fail to report and pay social insurance funds in accordance with the relevant rules may be ordered to rectify the problem and pay the social insurance funds within a stipulated deadline. According to the Interim Regulation on the Collection and Payment of Social Insurance Premiums, if payment of certain social insurance funds is not made by the stipulated deadline, the relevant authority can charge a late fee payment of 0.2% per day from the original due date and fine the responsible persons of the employer up to RMB10,000. If an employer is found to be concealing the actual number of employees or the total amount of salaries from competent social insurance authorities, the employer may be subject to penalties. According to relevant PRC laws, for the failure to register or open housing provident fund accounts for employees, the employer may be required to rectify such breach within certain period and if such breach persists after such period, the employer may be subject to a fine ranging from RMB10,000 to RMB50,000. For the failure of payment of housing provident fund and failure to rectify such breach within certain period prescribed by the relevant authorities, the relevant housing provident fund authorities may apply for a court order requiring employers to make such payment.
Currently we are paying social insurance funds and house provident fund for and on behalf of our employees. However, we did not pay social insurance for some employees before 2009 and did not pay the house provident fund prior to May 2010, we had accrued the related benefit and are in the process of settling the amount. We may be subject to fines or other penalties if we fail to make adequate contributions to employee benefit plans, and we may be required to make up for the historical insurance funds and house provident fund that we should have paid for and on behalf of our employees.
A slowdown of the Chinese economy may adversely affect our business, results of operations and financial condition.
Since we generate substantially all of our revenue from online advertising, a slowdown of the Chinese economy could cause decreases or delays in advertising spending, a reduction in our revenue and a negative impact on our ability to grow our revenue. Further, any decreased collectability of accounts receivable or early termination of advertising agreements as a result of adverse economic conditions could negatively impact our results of operations.
Changes in China’s political and economic policies could harm our business.
The economy of China has historically been a planned economy subject to governmental plans and quotas and has, in certain aspects, been transitioning to a more market-oriented economy. Although we believe that the economic reform and the macroeconomic measures adopted by the Chinese government have had a positive effect on the economic development of China, we cannot predict the future direction of these economic reforms or the effects these measures may have on our business, financial position or results of operations. In addition, the Chinese economy differs from the economies of most countries belonging to the Organization for Economic Cooperation and Development, or OECD. These differences include:
economic structure;
level of government involvement in the economy;
level of development;
level of capital reinvestment;

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control of foreign exchange;
methods of allocating resources; and
balance of payments position.
As a result of these differences, our business may not develop in the same way or at the same rate as might be expected if the Chinese economy were similar to those of the OECD member countries.
Governmental control of currency conversion may affect the value of our ordinary shares and ADSs.
The PRC government imposes controls on currency conversion between Renminbi and foreign currencies and, in certain cases, the remittance of currency out of and into China. We receive substantially all of our revenue in Renminbi, which is currently not a freely convertible currency. Under our current corporate structure, the income of our company will be primarily derived from dividend payments from Beijing WOFE and Tianjin WOFE. Shortages in the availability of foreign currency may restrict the ability of Beijing WOFE and Tianjin WOFE to remit sufficient foreign currency to pay dividends to us, or otherwise satisfy its foreign currency-dominated obligations. Under existing PRC foreign exchange regulations, payments of current account items, including profit distributions, can be made in foreign currencies without prior approval from SAFE by complying with certain procedural requirements. However, in most cases, particularly payments of capital accounts items, approval from appropriate governmental authorities is required where (i) Renminbi is to be converted into foreign currency and remitted out of China to pay capital expenses such as the repayment of offshore bank loans denominated in foreign currencies or (ii) any foreign currency is to be converted into Renminbi for investment in China. The PRC government may also at its discretion restrict access in the future to foreign currencies for current account transactions. If the foreign exchange control system prevents us from converting Renminbi into foreign currencies or vice versa, and obtaining sufficient Renminbi or foreign currency to satisfy our currency demands, our ability to transfer Renminbi to fund our business operations in China or to pay dividends in foreign currencies to our shareholders may be adversely affected.
Inflation in China and measures to contain inflation could negatively affect our profitability and growth.
While the PRC economy has experienced rapid growth, such growth has been uneven among various sectors of the economy and in different geographical areas of the country. Rapid economic growth can lead to growth in the money supply and rising inflation. If prices for our products and services rise at a rate that is insufficient to compensate for the rise in our costs, our business may be materially from shareholder rightsand adversely affected. In order to control inflation in the past, the PRC government has imposed controls on bank credits, limits on loans for fixed assets and restrictions on state bank lending. Such austerity measures can lead to a slowing of economic growth. A slowdown in the PRC economy could also materially and adversely affect our business and prospects.
Our shareholders may face difficulties in effecting service of process, enforcing foreign judgments or bringing original actions in China based on United States or other foreign laws against us or our management.
We conduct substantially all of our operations in China and substantially all of our assets are located in China. In addition, all of our directors and executive officers reside within China. As a result, it may not be possible to effect service of process within the United States or elsewhere outside China upon some of our directors and senior executive officers, including with respect to matters arising under U.S. federal securities laws or applicable state securities laws. Moreover, the PRC does not have treaties with the United States or many other countries providing for the reciprocal recognition and enforcement of judgment of courts.
Risks Related to Our ADSs
The price of our ADSs has been volatile historically and may continue to be volatile, which may make it difficult for holders to resell the ADSs when desired or at attractive prices.
The trading price of our ADSs has been and may continue to be subject to wide fluctuations. Since we completed our initial public offering on January 13, 2005, the sale prices of our ADSs on the NASDAQ Global Market ranged from US$0.93 to US$11.80 per ADS and the last reported sale price on March 10, 2011 was US$3.06.

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Our ADS price may fluctuate in response to a number of events and factors, including among other factors:
announcements of technological or competitive developments;
regulatory developments in our target markets affecting us, our customers or our competitors;
announcements regarding intellectual property rights litigation;
actual or anticipated fluctuations in our quarterly operating results;
changes in financial estimates by securities research analysts;
changes in the economic performance or market valuations of our products;
addition or departure of our executive officers and key research personnel; and
sales or perceived sales of additional ordinary shares or ADSs.
In addition, the financial markets in general, and the market prices for Internet-related companies in particular, have experienced extreme volatility that often has been unrelated to the operating performance of such companies. These broad market and industry fluctuations may adversely affect the price of our ADSs, regardless of our operating performance.
Future sales or issuances, or perceived future sales or issuances, of substantial amounts of our ordinary shares or ADSs could adversely affect the abilityprice of our ADSs.
If our existing shareholders sell, or are perceived as intending to sell, substantial amounts of our ordinary shares or ADSs, including those issued upon the exercise of our outstanding stock options, following this offering, the market price of our ADSs could fall. Such sales, or perceived potential sales, by our existing shareholders might make it more difficult for us to issue new equity or equity-related securities in the future at a time and place we deem appropriate. The ADSs offered in this offering will be eligible for immediate resale in the public market without restrictions, and shares held by our existing shareholders may also be sold in the public market in the future subject to the restrictions contained in Rule 144 and Rule 701 under the Securities Act and the applicable lock-up agreements. If any existing shareholder or shareholders sell a substantial amount of ordinary shares after the expiration of the lock-up period, the prevailing market price for our ADSs could be adversely affected.
As a foreign private issuer with ADSs listed on the NASDAQ Global Market, we follow certain home country corporate governance practices instead of certain NASDAQ requirements.
As a foreign private issuer whose ADSs are listed on the NASDAQ Global Market, we are permitted to follow certain home country corporate governance practices instead of certain NASDAQ requirements. A foreign private issuer that elects to follow its home country practice must submit to the NASDAQ Stock Market LLC a written statement from an independent counsel in such issuer’s home country certifying that the issuer’s practices are not prohibited by the home country’s laws. In addition, a foreign private issuer must disclose in its annual reports filed with the SEC each NASDAQ requirement with which it does not comply followed by a description of its applicable home country practice.

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As a company incorporated in the Cayman Islands with ADSs listed on the NASDAQ Global Select Market, we intend to follow our home country practice instead of NASDAQ requirements that mandate that:
our board of directors be comprised of a majority of independent directors;
our directors be selected or nominated by a majority of the independent directors or a nomination committee comprised solely of independent directors;
our board adopt a formal written charter or board resolution addressing the director nominations process and such related matters as may be required under the U.S. federal securities laws;
the compensation of our executive officers be determined or recommended by a majority of the independent directors or a compensation committee comprised solely of independent directors; and
issuances of securities in connection with equity-based compensation of officers, directors, employees or consultants be approved by shareholders.
As we are a Cayman Islands company, our shareholders may face difficulties in protecting their interests, and our shareholdersability to protect our and their interests.rights through the U.S. federal courts may be limited.
Our corporate affairs are governed by our amended and restated memorandum and articles of association, by the Cayman Companies Law (2007 Revision) and the common law of the Cayman Islands. The rights of shareholders to take action against the directors, actions by minority shareholders, and the fiduciary responsibilities of our directors to us under Cayman Islands law are to a large extent governed by the common law of the Cayman Islands. The common law in the Cayman Islands is derived in part from comparatively limited judicial precedent in the Cayman Islands as well as from English common law, the decisions of whose courts are of persuasive authority but are not binding on a court in the Cayman Islands. The rights of our shareholders and the fiduciary responsibilities of our directors under Cayman Islands law in this area may not be as clearly established as they would be under statutes or judicial precedent in existence in some jurisdictions in the United States. In particular, the Cayman Islands has a less developed body of securities laws as compared to the United States, and some states, such as Delaware, have more fully developed and judicially interpreted bodies of corporate laws. Moreover, our company could be involved in a corporate combination in which dissenting shareholders would have no rights comparable to appraisal rights, which would otherwise ordinarily be available to dissenting shareholders of United States corporations. Also, our Cayman Islands counsel is aware of only a few reported cases of derivative actions having been brought in a Cayman Islands court. Such actions are ordinarily available in respect of United States corporations in U.S. courts. Finally, Cayman Islands companies may not have standing to initiate shareholder derivative actions before the federal courts of the United States.
In addition, most of our directors and officers are nationals and residents of countries other than the United States. Substantially all of our assets and a substantial portion of the assets of these persons are located outside the United States. There is some uncertainty as to the enforcement in the Cayman Islands, in original actions or in actions for enforcement of judgments of United States courts, of liabilities predicated upon United States federal securities laws.
A final and conclusive judgmentin personamof a competent foreign court against our company based upon the agreements under which a definite sum of money is payable (not being a sum payable in respect of taxes or other charges of a like nature of, in respect of a fine or other similar penalty), may be the subject of enforcement proceedings in the Grand Court of the Cayman Islands under the common law doctrine of obligation by action on the debt evidenced by the judgment of such competent foreign court.
A final opinion as to the availability of this remedy should be sought when the facts surrounding the foreign court’s judgment are known, but, on general principles, it would be expected that such proceedings be successful provided that (a) the court which gave the judgment was competent to hear the action in accordance with private international law principles as applied in the Cayman Islands and (b) the judgment is not contrary to public policy in Cayman Islands, has not been obtained by fraud or in proceedings contrary to natural justice and is not based on an error in Cayman Islands law.
As a result of all of the above, our public shareholders may face different considerationshave more difficulties in protecting their interests in the face of actions against theby our management, directors or our controlling shareholders than would shareholders of a corporationpublic company incorporated in a jurisdiction in the United States, andStates.

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In addition, Cayman Islands companies may not have standing to sue before the federal courts of the United States. As a result, our ability to protect our interests may be limited if we are harmed in a manner that would otherwise enable us to sue in a United States federal court.court may be limited.

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Our shareholders may have difficulties in enforcing judgments obtained against us.
We believe thatare a Cayman Islands company and substantially all participants of our existing equity compensation plans whoassets are PRC citizens are currently required to register with the State Administration of Foreign Exchangelocated outside of the PRC, or SAFE, andUnited States. Substantially all of our current operations are conducted in the failure to so comply could subject us and such participants to penalties. We may also face regulatory uncertainties that could restrict our ability to adopt additional equity compensation plans forPRC. In addition, most of our directors and employeesofficers are nationals and residents of countries other parties under PRC law.
On April 6, 2007,than the capital account department of SAFE issued theOperating Procedures for Administration of Domestic Individuals Participating in the Employee Stock Option Plan or Stock Option Plan of an Overseas Listed Company, or Circular 78. It is not clear at this time whether Circular 78 covers all forms of equity compensation plans, including restricted purchase share awards granted by us, or only those which provide for the granting of stock options. For any plans which are so covered and are adopted by a non-PRC listed company such as our company after April 6, 2007, Circular 78 requires all participants who are PRC citizens to register with and obtain approvals from SAFE prior to their participation in the plan. In addition, Circular 78 also requires PRC citizens to register with SAFE and make the necessary applications and filings by July 5, 2007 if they participated in an overseas listed company’s covered equity compensation plan prior to April 6, 2007. In May 29, 2007, the General Affairs Department of SAFE issued theNotice on Printing and Distributing the Operating Rules for the NoticeUnited States. A substantial portion of the State Administrationassets of Foreign Exchange onthese persons are located outside the Relevant Issues about Foreign Exchange Control over the Financing and Return Investment of Domestic Residents through Overseas Special Purpose Companies, or Circular 106. This notice also requires PRC citizens who hold stock options pursuant to a company’s equity incentive plan to register with SAFE. We have completed the required registration on behalf of our stock option holders who are PRC citizens with SAFE. Although Circular 78 has not yet been made publicly available nor has it been formally promulgated by SAFE, and we have submitted the registration with SAFE on behalf of our stock option holders who are PRC citizens pursuant to Circular 106, any failure to comply with such provisions may subject us and the participants of our equity compensation plans who are PRC citizens to fines and legal sanctions and prevent us from being able to grant equity compensation to our personnel which is currently a significant component of the compensation of many of our PRC employees, as a result of which our business operations may be adversely affected.
Recent changes in PRC tax laws could have a material adverse effect on our operating results.
In March 2007, the National People’s Congress of China enacted a new Enterprise Income Tax Law, or the New EIT Law, which became effective on January 1, 2008. In addition, the Implementation Rules of the New Enterprise Income Tax Law, or the Implementation Rules, were promulgated by the PRC State Council on December 6, 2007 and the Notice on Implementation of Transitional Arrangements for Preferential Policies of Enterprise Income Tax, or the Transitional Arrangements Notice, was promulgated by the PRC State Council on December 26, 2007. Under the New EIT system, a unified enterprise income tax rate of 25% and unified tax deduction standards are applied equally to both domestic-invested enterprises and foreign-invested enterprises. Enterprises established prior to March 16, 2007 eligible for a preferential tax rate of 15% according to the then effective PRC Enterprise Income Law for Foreign-Invested Enterprise and Foreign Enterprise tax laws and administrative regulations is subject to transitional rules as stipulated in the Transitional Arrangements Notice. In addition, certain qualified enterprises may still benefit from a preferential tax rate of up to15% under the New EIT Law if they meet the definition of “qualified high and new technology enterprise” strongly supported by the state as set out in the Implementation Rules.United States. As a result, ifit may be difficult for our PRC subsidiaries and VIEs qualify as high and new technology enterprises strongly supported byshareholders to effect service of process within the state underUnited States upon these persons. It may also be difficult for our shareholders to enforce judgments obtained in U.S. courts based on the New EIT Law, they will continue to benefit from a preferential tax rate of up to 15%. Otherwise, the applicable tax rate of our PRC subsidiaries and VIEs is 25% starting from 2008 under the New EIT Law. Before the due datecivil liability provisions of the 2008 PRC EIT annual final settlement, fourU.S. federal securities laws against us and our officers and directors, most of our subsidiarieswhom are not residents in the United States and VIEs were qualified as high and new technology enterprises andthe substantial majority of whose assets are entitled to the preferential tax rate, tax exemption or reduced rate according to the New EIT Law and transitional rules. While the high and new technology enterprise certificates are valid for three years, we believe based on currently available information that we will be able to reapply successfully for the renewallocated outside of the current certificates as we believe we will continue to meet the published criteria. Accordingly, these four entities have used the reduced applicable tax rate in calculations of deferred tax balances for the foreseeable future. However, we cannot be certain that such applications will be successful.United States. In addition, our qualified new cultural enterprises, Huayi Brothers Broker, Hurray! Freeland Culture and Secular Bird, were entitledthere is uncertainty as to tax exemption in 2008. We have usedwhether the new standard rates for our other affiliated Chinese entities. Deferred taxes have been calculated usingcourts of the tax rates that apply to the relevant companies.
Under the New EIT Law, the rules for determining whether an entity is resident inCayman Islands or the PRC for tax purposes have changed and the determinationwould recognize or enforce judgments of residence depends among other things on the “place of actual management.” If Hurray! Holding Co., Ltd.U.S. courts against us or our non-PRC subsidiaries are determined to be a PRC resident for tax purposes, it or they, would be subject to tax in the PRC on our worldwide income including the income arising in jurisdictions outside the PRC. We have evaluated our resident status under the New EIT Law and related guidance and believe Hurray! Holding Co., Ltd. and our other non-PRC subsidiaries are not a PRC resident for PRC income tax purposes.

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Under the PRC tax laws effective prior to January 1, 2008, dividends paid to foreign investors by foreign-invested enterprises, such as dividends paid to the overseas holding companies by the PRC subsidiaries, were exempt from PRC withholding tax. Under the EIT Law and its implementation rules which became effective on January 1, 2008, dividends generated after January 1, 2008 and payable by a foreign-invested enterprise in China to its foreign investors who are non-resident enterprises are subject to a 10% withholding tax, unless any such foreign investor’s jurisdiction of incorporation has a tax treaty with China that provides for a different withholding arrangement.
Aggregate undistributed earnings of our subsidiaries and affiliates located in the PRC that are available for distribution to the Company at December 31, 2008 are considered to be indefinitely reinvested under APB opinion No. 23, “Accounting for Income Taxes — Special Areas,” and accordingly, no provision has been made for the PRC dividend withholding taxes that would be payablepersons predicated upon the distributioncivil liability provisions of those amounts to Hurray! Holding Co., Ltd. The PRC tax authorities have also clarified that distributions made outthe securities laws of retained earnings accumulated prior to January 1, 2008 are not subject to the withholding tax.
LEGAL RISKS RELATED TO WIRELESS AND INTERNET SERVICES
The telecommunication laws and regulations in China are evolving and subject to interpretation and will likely change in the future. If we are found to be in violation of currentUnited States or future Chinese laws or regulations, we could be subject to severe penalties.
Our WVAS services are subject to general regulations regarding telecommunication services. The interpretation and application of newly issued Chinese laws and regulations and the possibility of new laws or regulations being adopted have created significant uncertainty regarding the legality of existing and future foreign investments in, and the businesses and activities of, Chinese companies providing WVAS services, including our affiliated Chinese entities. Many providers of WVAS services have obtained various value-added telecommunication services licenses.
Certain of our affiliated Chinese entities, Hurray! Solutions, Beijing Palmsky, Beijing Network, Hengji Weiye, Beijing Hutong, Shanghai Magma, Shanghai Saiyu and Henan Yinshan, have been granted an inter-provincial value-added telecommunication license by the MIIT that permits them to conduct inter-provincial operations. Our affiliated Chinese entity, WVAS Solutions, has been granted a value-added telecommunication service license issued by the local Beijing Municipal Telecommunications Administration Bureau. This license may not be sufficient to authorize WVAS Solutions to provide value-added telecommunication services on an inter-provincial basis. We cannot be certain that any local or national value-added telecommunication license requirements will not conflict with one another or that any given license will be deemed sufficient by the relevant governmental authorities for the provision of this category of service,state due to the lack of a comprehensive body of laws and regulations governing our WVAS services. It is also possible that new national legislation might be adopted to regulate such services.
If we or our subsidiaries or affiliates are found to be in violation of any existing or future Chinese laws or regulations regarding our WVAS services or Internet access which is discussedreciprocal treaty in the following risk factor,Cayman Islands or the relevant Chinese authoritiesPRC providing statutory recognition of judgments obtained in the United States. Furthermore, it is uncertain whether such Cayman Islands or PRC courts would be competent to hear original actions brought in the Cayman Islands or the PRC against us or such persons who reside outside the United States predicated upon the securities laws of the United States or any state.
Anti-takeover provisions in our organizational documents may discourage our acquisition by a third party, which could limit your opportunity to sell your shares at a premium.
Our amended and restated memorandum and articles of association include provisions that could limit the ability of others to acquire control of us, modify our structure or cause us to engage in change of control transactions, including, among other things, provisions that authorize our board of directors, without action by our shareholders, to issue preferred shares and to issue additional ordinary shares, including ordinary shares represented by ADSs.
These provisions could have the powereffect of depriving you of an opportunity to among other things:
levy fines,
confiscate our incomesell your ADSs at a premium over prevailing market prices by discouraging third parties from seeking to acquire control of us in a tender offer or the income of our affiliates,
revoke our business license or the business license of our affiliates,
shut down our servers or the servers of our affiliates and/or blocking any Web or WAP sites that we operate, and
require us to discontinue any portion or all of our WVAS services business.

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similar transactions.
The regulationvoting rights of Internet website operators is also new and subject to interpretation in China, and our business could be adversely affected if weholders of ADSs are deemed to have violated applicable laws and regulations.limited by the terms of the deposit agreement.
Our affiliate, Hurray! Solutions, and someA holder of our other affiliated Chinese entities operate Internet websitesADSs may only exercise the voting rights with respect to the underlying ordinary shares in China, which are oneaccordance with the provisions of the channels through whichdeposit agreement. Upon receipt of voting instructions of a holder of ADSs in the manner set forth in the deposit agreement, the depositary will endeavor to vote the underlying ordinary shares in accordance with these instructions. Under our services are offered. The interpretationamended and applicationrestated memorandum and articles of existing Chinese lawsassociation and regulations,Cayman Islands law, the stated positionsminimum notice period required for convening a general meeting is five days. When a general meeting is convened, you may not receive sufficient notice of a general meeting to permit you to withdraw your ordinary shares to allow you to cast your vote with respect to any specific matter. In addition, the main governing authority,depositary and its agents may not be able to send voting instructions to you or carry out your voting instructions in a timely manner. We will make all reasonable efforts to cause the MIIT,depositary to extend voting rights to you in a timely manner, but we cannot assure you that you will receive the voting materials in time to ensure that you can instruct the depositary to vote your shares. Furthermore, the depositary and the possibility of new laws or regulations being adopted have created significant uncertainty regarding the legality of existing and future foreign investments in, and the businesses and activities of, Chinese companies with Internet operations, including ours. In particular, the MIIT has stated that the activities of Internet content providers are subject to regulation by various Chinese government authorities, depending on the specific activities conducted by the Internet content provider. We cannotits agents will not be certain that the commercial Internet content provider license issued by the relevant government agencies overseeing the telecommunications industry orresponsible for any value-added telecommunication license held by Hurray! Solutions or our other affiliated Chinese entities will satisfy these requirements. Our failure to comply with applicable Chinese Internet regulations could subject uscarry out any instructions to severe penalties as notedvote, for the manner in which any vote is cast, or for the prior risk factor.
In particular, regulatory and policy changes by MIIT and the telecom operators can be unpredictable and have caused operating channels to become increasingly unavailable for marketing and promotion.effect of any such vote. As a result, we have diversified our marketing and promotion channels and developed direct media advertising, Internet marketing alliances, handset vendor partnerships, as well as offline channels such as record stores and convenient stores. These new marketing and promotion methods can be costly andyou may not be entirely effective in developing new business, which in turn,able to exercise your right to vote and you may adversely affect our customer base and revenues.
RISKS RELATED TO DOING BUSINESS IN CHINA
The recent slowdown in the Chinese economy may slow down our growth and profitability.
The rate of growth of the Chinese economy has been uneven across geographic regions and economic sectors and has recently slowed due in part to the recent economic and financial downturn experienced in the United States and worldwide. The Chinese government has recently used macroeconomic tools and regulations, including the passage of an economic stimulus plan, to increase the rate of growth of the Chinese economy and may take similar measures in the future. There is no assurance that such steps will be successful. The general state of the Chinese economy affects our profitabilitylack recourse if your ordinary shares are not voted as expenditures for wireless value-added and music content services may decrease due to slowing domestic demand. More specifically, increased penetration of WVAS in the less economically developed central and western provinces of China will depend on their achieving certain income levels so that mobile handsets and related services become affordable to a significant portion of the population. Moreover, sales of music content are substantially dependent on the level of discretionary consumer spending in China.
The Chinese legal system embodies uncertainties which could limit the legal protections available to you and could also adversely affect our ability to operate our business.
The Chinese legal system is a civil law system based on written statutes. Unlike common law systems, it is a system in which decided legal cases have little precedential value. Although legislation in China over the past 20 years has significantly improved the protection afforded to various forms of foreign investment and contractual arrangements in China, these laws, regulations and legal requirements are relatively new and their interpretation and enforcement involve uncertainties, which could limit the legal protection available to us, and foreign investors, including you. In addition, the Chinese government may enact new laws or amend current laws that may be detrimental to our current contractual arrangements with our Chinese affiliates, which may in turn have a material adverse effect on our ability to operate our business.
Any occurrence of pandemic avian influenza or other widespread public health problem, or any recurrence of severe acute respiratory syndrome, or SARS, could adversely affect our business and results of operations.
An outbreak of pandemic avian influenza or other widespread public health problem, or a renewed outbreak of SARS in China, where most of our revenues are derived, and in Beijing, where our operations are headquartered, could have a negative effect on our operations. Further, in April 2009, H1N1, a new strain of flu virus commonly referred to as “swine flu,” was first discovered in North America and quickly spread to other parts of the world, including China. The continual widespread of H1N1 in China and in Beijing may adversely affect our business and operating results.
Our operations may be affected by a number of health-related factors, including the following:
quarantines or closures of some of our offices which would severely disrupt our operations,
the sickness or death of our key officers and employees, and
a general slowdown in the Chinese economy.
Any of the foregoing events or other unforeseen consequences of public health problems could adversely affect our business and results of operations.requested.

 

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We may incur substantial increases in labor cost duebe required to the promulgation of the new labor contract law.
On June 29, 2007, the Standing Committee of the National People’s Congress of China enacted the Labor Contract Law, which became effective on January 1, 2008. The Labor Contract Law contains substantial provisions with a view toward improve job security and to protect the rights and interests of employees. In order to fully comply with the legal requirements under the Labor Contract Law, we may incur substantial increases in labor cost.
Changes in China’s political and economic policies could harm our business.
The economy of China has historically been a planned economy subject to governmental plans and quotas and has, in certain aspects, been transitioning to a more market-oriented economy. Although we believe that the economic reform and the macroeconomic measures adopted by the Chinese government have had a positive effectwithhold PRC income tax on the economic development of China,dividends we cannot predictpay you (if any), and any gain you realize on the future direction of these economic reforms or the effects these measures may have on our business, financial position or results of operations. In addition, the Chinese economy differs from the economies of most countries belonging to the Organization for Economic Cooperation and Development, or OECD. These differences include:
economic structure,
level of government involvement in the economy,
level of development,
level of capital reinvestment,
control of foreign exchange,
methods of allocating resources, and
balance of payments position.
As a result of these differences, our business may not develop in the same way or at the same rate as might be expected if the Chinese economy were similar to those of the OECD member countries.
Governmental control of currency conversion may affect the valuetransfer of our ordinary shares and ADSs.and/or ADSs may also be subject to PRC tax.
ThePursuant to the New EIT Law, we may be treated as a PRC government imposes controlsresident enterprise for PRC tax purposes. If we are so treated by the PRC tax authorities, we would be obligated to withhold PRC income tax of up to 5.0% on currency conversion between Renminbi and foreign currencies and, in certain cases, the remittance of currency out of and into China. We receive substantially all of our revenue in Renminbi, which is currently not a freely convertible currency. Under our current corporate structure, the income of our company will be primarily derived from dividend payments from Beijing Hurray! Times . Shortages in the availability of foreign currency may restrict the ability of Beijing Hurray! Times to remit sufficient foreign currency to pay dividends to us, or otherwise satisfy its foreign currency-dominated obligations. Under existing PRC foreign exchange regulations, payments of current account items, including profit distributions, can be madedividends on our shares and/or ADSs to investors that are non resident enterprises of the PRC located in foreign currencies without prior approval from SAFE by complying with certain procedural requirements. However, in most cases, particularlyHong Kong and 10.0% on payments of capital accounts items, approval from appropriate governmental authorities is required where (i) Renminbi is to be converted into foreign currency and remitted out of China to pay capital expenses such as the repayment of offshore bank loans denominated in foreign currencies, or (ii) any foreign currency is to be converted into Renminbi for investment in China. The PRC government may also at its discretion restrict access in the future to foreign currencies for current account transactions. If the foreign exchange control system prevents us from converting Renminbi into foreign currencies or vice versa, and obtaining sufficient Renminbi or foreign currency to satisfy our currency demands, our ability to transfer Renminbi to fund our business operations in China or to pay dividends in foreign currencies to our shareholders may be adversely affected.
We face foreign exchange and conversion risks, and fluctuation in the value of the Renminbi may have a material adverse effect on the value of our ordinary shares and ADSs.
The valueand/or ADSs to investors that are non resident enterprises of the Renminbi againstPRC located outside Hong Kong, if the U.S. dollar and other currencies may fluctuate and is affected by, among other things, changes in the PRC’s political and economic conditions. The People’s Bank of China issued a public notice on July 21, 2005 increasing the exchange rate of the Renminbi against the U.S. dollar by approximately 2% to RMB8.11 per US$1.00. Further to this notice, the PRC government reformed its exchange rate regime by adopting a managed floating exchange rate regime based on market supply and demand with reference to a portfolio of currencies. Under this regime, the Renminbi is no longer pegged to the U.S. dollar. We cannot predict how and to what extent the exchange rate of the Renminbi will fluctuate in the future.
To the extent that we need to convert U.S. dollars into Renminbi for our operations, appreciation of the Renminbi against the U.S. dollar could have a material adverse effect on our business, financial condition and results of operations. Conversely, as we rely entirely on dividends paid to us by Beijing Hurray! Times, any depreciation of the Renminbi may materially and adversely affect our cash flows, revenue and financial condition, and the value of, and any dividends payable on our ordinary shares and/or ADSs are considered derived from sources within the PRC. In addition, any gain realized by non resident investors from the transfer of our ordinary shares and/or ADSs could be regarded as being derived from sources within the PRC and be subject to a 10% PRC tax. Such PRC tax would reduce your investment return on our ordinary shares and/or ADSs and may also adversely affect the price of our ordinary shares and/or ADSs. See “—Risks Related to Our Business—We may be deemed a PRC resident enterprise under the New EIT Law and be subject to PRC taxation on our worldwide income.”
You may be subject to limitations on transfer of your ADSs.
Your ADSs represented by American Depositary Receipts are transferable on the books of the depositary. However, the depositary may close its books at any time or from time to time when it deems expedient in foreign currency terms.connection with the performance of its duties. The depositary may close its books for a number of reasons, including in connection with corporate events such as a rights offering, during which time the depositary needs to maintain an exact number of ADS holders on its books for a specified period. The depositary may also close its books in emergencies, and on weekends and public holidays. The depositary may refuse to deliver, transfer, or register transfers of our ADSs generally when our books or the books of the depositary are closed, or at any time if we or the depositary thinks it is advisable to do so because of any requirement of law or any government or governmental body, or under any provision of the deposit agreement, or for any other reason.

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Your right as a holder of ADSs to participate in any future rights offerings may be limited, which may cause dilution to your holdings.


We may from time to time distribute rights to our shareholders, including rights to acquire our securities. However, we cannot make rights available to our ADS holders in the United States unless we register the rights and the securities to which the rights relate under the Securities Act or an exemption from the registration requirements is available. In addition, the deposit agreement provides that the depositary bank will not make rights available to you unless the distribution to ADS holders of both the rights and any related securities are either registered under the Securities Act or exempted from registration under the Securities Act. We are under no obligation to file a registration statement with respect to any such rights or securities or to endeavor to cause such a registration statement to be declared effective nor is it our current intention to do so. Moreover, we may not be able to rely on an exemption from registration under the Securities Act. Accordingly, ADS holders may be unable to participate in a future rights offerings, if any, and may experience dilution in their holdings. In addition, if the depositary is unable to sell rights that are not exercised or not distributed or if the sale is not lawful or reasonably practicable, it will allow the rights to lapse, in which case you will receive no value for these rights.
Item 4. Information on the Company
A. History and Development of the Company
We became an independent company in September 1999 when we were spun-off from UT Starcom Inc., a Nasdaq-listed company that manufactures telecommunication equipment in China. At that time, we focused on developing billing software and providing system integration services for telecommunications network operators in their fixed-line Internet infrastructure build-outs. In June 2001, members of our current management team conducted a management buy-in by purchasing a substantial equity interest in our company, at which time the team assumed management control of us with the purpose of developing products and services for 2.5G mobile networks. Prior to the management buy-in, a majority of the new management team had previously worked together in senior management positions at AsiaInfo Holdings, Inc, a Nasdaq-listed company and a leading provider of telecommunications software and system integration services in China.
In April 2002, we established a new holding company, Hurray! Holding Co., Ltd., in the Cayman Islands. We currently conduct our business in China through our wholly owned subsidiary, Beijing Hurray! Times. To comply with ownership requirements under Chinese law which imposes certain restrictions on foreign companies from investing in certain industries such as value-added telecommunication and Internet services, we have entered into a series of agreements with our nine affiliated Chinese entities and their respective shareholders. We hold no ownership interest in any such affiliated Chinese entities. See Item 7.B. “Related Party Transactions,” and Item 4.C. “Information on the Company — Organizational Structure.”
In 2005, we formed an affiliated Chinese entity, Hurray! Digital Media, and established a wholly owned Cayman Islands subsidiary, Hurray! Media, in order to implement our strategy of entering into the music development, production and distribution and artist development business. Subsequently, through Hurray! Digital Media, we acquired controlling or significant stakes in the following top tier independent record companies in China, Freeland Music, Huayi Brothers Music, New Run, and Secular Bird.
In September 2008,2007, we entered into a definitivean agreement to acquire, through Hurray! Media, a controlling stakesell our software and systems integration (“SSI”) business to Taiwan Mobile, which assumed control over the management and assumed the risks of our SSI business in Seed Music Group, a Taiwan-based company that focuses on artist development, music production and offline music distribution in the Asia Pacific, especially China, Taiwan and Hong Kong.August 2007. We completed the acquisition and began to consolidate Seed Music Group into our financial statements from January 1, 2009.
Inremaining closing procedures in April 2008, we completed the sale of our software and system integration business unit, Hurray! Times Communications (Beijing) Co., Ltd., to a subsidiary of Taiwan Mobile, a leading telecommunications service provider in Taiwan.2008. This divestment enablesenabled us to increase our focus on our strategy of becoming a leading entertainment content production and distribution house in China.
We are currently reviewing Before August 17, 2010, we conducted our operationswireless value-added services (“WVAS”) business in China and music development, production and distribution and artist development business in China and Taiwan. From 2007 to rationalize2010, we expanded our business lineswireless value-added services (“WVAS”) and business support services and to eliminate services that are unprofitable or low margin and are unlikely in the foreseeable future to achieve satisfactory profitability so as to better position us for a profitable future. In May 2009, we reduced the work force of our WVAS and digitalrecorded music businesses by approximately one-third,organically and havethrough a series of acquisitions of controlling stakes in independent recorded an expense of $0.3 million in severance costs in that year. This review is ongoing, and there can be no assurance that we will be successful in returning to profitability.music companies.

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In addition,June 2009, we entered into a Tender Offer Agreementtender offer agreement with Shanda Interactive Entertainment Limited (“Shanda”) on June 8, 2009 under which Shanda through a wholly-owned subsidiary,Interactive commenced a tender offer on June 16, 2009 to acquire 51% of our total outstanding ordinary shares on a fully diluted basis (including shares represented by our ADSs) at a price of US$0.04 per ordinary share (or US$4.00 per ADS). On June 16, 2009, we received the Offer to Purchase from Shanda and the related letters of transmittal.shares. The tender offer will remain openwas successfully completed in July 2009. As of March 1, 2011, Shanda Interactive owned approximately 51.60% of our outstanding equity interests.
In November 2009, we entered into a definitive share purchase agreement to acquire Ku6 Holding Limited and completed the acquisition in January 2010 by issuing an aggregate of 723,684,204 ordinary shares.
On May 28, 2010, we sold all of our 51% interest in Beijing Huayi Brothers Music Co., Ltd. (“Huayi Music”) to Huayi Brothers Media Corporation (“Huayi Media”) for an aggregate consideration of RMB34,450,000 (equilvent to US$5.0 million).
On August 17, 2010, we sold our wireless value-added services and recorded music businesses to Shanda Interactive for $37,243,904 in cash, pursuant to the Master Transaction Agreement entered into between us and Shanda Interactive on June 1, 2010. Concurrently, we acquired 75% of an online audio business from Shanda Interactive in exchange for 415,384,615 newly issued ordinary shares and the remaining 25% from a non-controlling shareholder in exchange for 138,461,539 newly issued ordinary shares.
On August 17, 2010, we changed our name from Hurray! Holding Co., Ltd. to Ku6 Media Co., Ltd.
Our principal executive offices are located at least 20 business days and will expire on July 15, 2009c/o Ku6 Media Co., Ltd., Building 6, Zhengtongchuangyi Centre, No. 18, Xibahe Xili, Chaoyang District, Beijing 100020, PRC. Our telephone number is +86 10 5758-6813. Our agent for service of process in the United States is CT Corporation System, located at 12:01 a.m.,111 Eighth Avenue, New York, City time, unless extended. For further details, please refer to the Schedule TO, Schedule 14D-9 and other related filings filed with the Commission.New York 10011.
B. Business Overview
Introduction
We are a leading online distributor of musicvideo company in China. Through our two online brands Ku6 and music-related products such as ringtones, ring-back-tones (“RBT”),Ku6 Theatre, and true-tonesonline video websites, www.ku6.com and www.juchang.com, we provide video information services and entertainment to mobile usersviewers in China through the full range of WVAS platforms over mobile networksChina. As an online video portal, www.ku6.com offers news, reports, interactive entertainment programs, and through the Internet. Our company also provides a wide rangevideo platform for sharing and watching user-generated content. Our juchang.com website offers an array of other WVAS to mobile users in China, including games, pictures and animation, community,copyrighted content, such as movies, television series and other media and entertainment services.video programs sourced from our global content partners. We are also a leader in artist development, music production, offline distribution and event organizationprovide online audio advertising service in China through our affiliatedcontrolled affiliate Yisheng. In 2010, we made the strategic decision to divest our wireless value-added services and recorded music businesses to focus on our online video business. We completed the disposal of our wireless value-added services and recorded music businesses in August 2010. Consequently, we have classified the results of operations of our wireless value-added services and recorded music businesses as discontinued operations for all periods presented. See Note 2(1) to our consolidated financial statements.
We believe that our continuous focus on offering the finest online video viewing platform and a superior user experience has enabled us to become one of the largest online video companies Huayi Brothers Music, Freeland Music, New Run, Secular Bird, Seed Music Groupin China and Fly Songs.elevated our Ku6(CHINESE CHARACTER) brand to a level of high recognition.

 

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Traditionally, we focused on marketing directly through mobile operator provided services such as SMSOur mission is to become a central source of news and WAP. Due to regulatoryentertainment for China’s online video viewers, who may access our products and policy changes by the MIIT and the telecom operators, operator channels have become increasingly unavailable and subject to sudden changes in policies by the telecom operators. Since 2005, we have diversified our marketing and promotion channels and developed direct media advertising, Internet marketing and handset vendor partnerships, as well as offline channels such as record stores. Currently, we provide services through two major business lines: WVAS, whose revenue is reported underany Internet-enabled device. We provide a comprehensive selection of unique and differentiated, premium licensed content, in-house developed content and user-generated content, or UGC, on our websites. Our broad selection of online video content includes entertainment, sports, finance, fashion, technology, automobile, education and others. We also provide an online platform that allows users to share comments on videos, ensuring that our users enjoy a highly engaging and interactive experience on our websites. As of December 31, 2010, our content library had more than 60 million video clips. The volume of high-quality and differentiated content available on our website has allowed us to establish a valuable user base in China, consisting primarily of young urban educated users between the WVAS segment in our consolidated financial statements,ages of 18 and Music and Artist Agency, whose revenue is reported under the Recorded Music segment in our consolidated financial statements.
Our WVAS Services35, a particularly attractive demographic to advertisers.
We currently derive mostsubstantially all of our revenues from WVAS,online advertising services. Our advertising solutions present brand advertisers with attractive opportunities to combine the visual impact and engagement of traditional television-like multimedia advertisements with the interactivity and precise targeting capabilities of the Internet. Our online advertising customers include some of the world’s well-known brands. Our online advertising services include in-video, display, sponsorship and other forms. We sell our advertising services primarily through third-party advertising agencies.
Due to PRC legal restrictions on foreign ownership and investment in value-added telecommunications services and advertising businesses in China, we operate our business primarily through our consolidated affiliated entities in China. We do not hold equity interests in our consolidated affiliated entities. However, through a series of contractual arrangements with these consolidated affiliated entities and their respective shareholders, we effectively control, and are able to derive substantially all of the economic benefits from, these consolidated affiliated entities.
Our Video Platform
Our Websites
Since our acquisition of Ku6 in January 2010, we have been expanding our services available to Internet users. In March 2010, we launched our juchang.com website to implement our content strategy of dividing our video content into long-clip videos and short-clip videos. Users can access our juchang.com website for long-clip videos, including movies, TV series and other entertainment programs, all of which includes 2G servicesare copyrighted content that we have licensed from the content owners. Our ku6.com website provides users access to short-clip videos, including news and reports, which can be either in-house produced or provided by our content partners, such as SMS, IVRtelevision stations, and RBT, and 2.5G servicesvarieties of UGC.
Our website has a series of user-friendly functions such as WAP, MMS,search tools and Java™,recommendations. We also help users navigate our database and find videos of interest by creating popularity ranking indices and interest-based video channels, such as ent.ku6.com for entertainment and sports.ku6.com for sports. We provide social features, such as community webpages and video sharing and commenting tools. We also offer a search history list for frequent visitors to help them quickly locate recently viewed video clips. We present a chat box alongside videos so that users viewing the same video at the same time can have live, online chats. Users may create a playlist based on their preferences so that the requested video will be broadcast continuously. Registered visitors may upload video clips easily to our website and comment under each video clip to share their opinions. We believe all these features help provide an enhanced user experience and reinforce user loyalty.
In addition, users can download our proprietary P2P software “Fast Ku6” and install a Ku6 interface on their computer desktops, which allows users with limited bandwidth Internet connection to improve their viewing experience. As of which is availableDecember 31, 2010, “Fast Ku6” has been downloaded approximately 120 million times.
Mobile Platform
Users can now watch ku6.com and juchang.com videos on the networks of China Mobile, China Unicom and China Telecom. Our WVAS business line consists mainly of the following product lines:
SMS Services. SMS is the largest and most mature wireless value-added service in China. It is the most basic form oftheir 3G mobile messaging service and is supported by substantially allphones. We have entered into agreements on a non exclusive basis with major mobile phone models currently sold. We have focused our activities in SMSmanufacturers to develop and pre install Ku6 software client on our strongest core services to maximize our revenues. These core services include chat and other community services, interactive television entertainment, quizzes and games. Users can purchase our SMS services through the networks of the telecom operators by responding to our broadcast messages advertising our services, or sending us a request via SMS using a specific code.
IVR Services. IVR services include chat services whereby users can chat with each other live over their mobile handsets in wireless public chat rooms. We believe this service is attractive to young mobile users in China as a cost-effective way to speak with their friends and to make new friends, although it may be less useful for business purposes because conversations in these chat rooms are open to anyone. Users can also utilize our IVR services to access music, greetings from famous Chinese celebrities, jokes and serial stories, such as detective stories, from their mobile phones or send this content to the mobile phones of their friends or others.
RBT Services. RBT services allow a mobile phone user to customize the ringtone that callers hear when calling the user’s mobile phone. We offer a variety of entertaining content including pre-recorded messages, movie dialogues and soundtracks and a wide range of classical and popular music. RBT services are currently available on all 2Gmajor 3G mobile phones. They areWe also oneprovide free software clients on our website, in Apple’s App Store, Google’s Android Market and Nokia’s Ovi Store, for our users to download and install on their smart phones. As of the most effective platforms for mobile music products, whichDecember 31, 2010, there have become onebeen more than 7 million downloads of our strategic focuses. Accordingly, we believe that they present significant growth potential.
WAP Services.WAP services allows usersSymbian version application and close to browse content on their mobile phones so that users can request and receive information in a manner similar to accessing information on Internet web sites through personal computers. The majority1 million downloads of our 2.5G services are WAP services and include ringtone downloads, picture downloads, community services, games, pop culture, news and finance and personal information management services.
MMS Services. MMS is a messaging service that allows multimedia content such as ringtones and pictures to be transmitted in a single message, compared to simple text via SMS. MMS can be downloaded on many 2.5G mobile phones in China, and is an effective way for mobile users to send and receive messages that contain sizeable multimedia content such as ringtones, pictures and animation.
Java™ Games.We offer a range of in-house developed games based on the Java platform, which offers an effective way to create sophisticated 2.5G games. In April 2004, we launched our first Java game through China Mobile’s WAP portal. Our affiliated Chinese entity, Shanghai Magma, is a top tier Java game developer and publisher in China with over 200 titles of Java games and a large pipeline of new games under development. We anticipate that the popularity of Javagames will accelerate in the next several years, especially after the launch of 3G services. In 2008, we launched 34 new titles on China Mobile’s game portal, including “Motorcycle Hero,” “The Ancestor of Shaolin,” and “Battle of the Galaxy.”iPhone version application.

 

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Our MusicContent
We have a large and Artist Agency Businesscomprehensive video content library consisting primarily of third-party, professionally produced content including television programs and movies, and to a lesser extent in-house productions and user-generated content. We currently focus on further expanding our collection of third-party, professionally produced content, particularly popular and in-season television serial dramas, movies and variety shows, and enhancing our in-house production offerings.
Premium Licensed Content
A majority of our user traffic is attributable to professionally produced content that we license from the content owners, either directly or through third-party copyright distributors. Our licensed content mainly includes the following four genres: television serial dramas, movies, current event live broadcasting and variety shows. As of December 31, 2010, our video content library contained about 1,700 movie titles, 1,800 television series titles and 288 variety shows. We license video content typically at fixed rates for a specified term. In 2011, we also started exploring alternative licensing models, such as revenue sharing, with certain content owners. The music industryterms of our licenses for professionally produced content generally range from one to three years for movies and television serial dramas. Payments of licensing fees are generally made in installments throughout the duration of the licenses. Our licenses with the content owners are typically in three forms: (i) non exclusive webcasting rights, (ii) non exclusive webcasting rights with a guarantee that certain competitors will not receive the same license or (iii) webcasting rights with a limited exclusive period. We are generally not allowed to alter or distort the licensed content without the licensors’ prior consent. Content usually may only be webcasted in mainland China. The content provider must ensure that it has the right to, or the license of, the content they provide to our site and ensure that such content will not infringe third-parties’ rights. In 2010, we primarily paid fixed licensing fees for premium licensed content. Since 2011, we started to explore a revenue sharing model with content owners. Under this model, we generally obtain titles for low initial cost in exchange for a commitment to share a percentage of the advertising revenues generated by us from such titles, for a defined period of time. The initial cost may be in the form of an upfront non refundable payment and may also be in the form of a prepayment of future revenue sharing obligations. The terms of some revenue sharing agreements may obligate us to make minimum revenue sharing payments for certain titles.
Our content partners include leading media companies in China. In 2010, pursuant to agreements with CCTV International Network Co., Ltd. (CCTV Network), we gained the exclusive right among Chinese video websites to broadcast within mainland China, live on the Internet, the 2010 FIFA World Cup and the Guangzhou Asian Games. In addition, we entered into agreements with Sony Pictures Television and Warner Brothers International Brand in 2010, becoming the first online video company in China has sufferedto license copyrighted content from serious piracy issues for many years. major Hollywood studios. Several hundreds of Hollywood movies and TV series episodes are now featured in the VIP channel on Ku6.com and our juchang.com website.
Our management estimatescontent acquisition and licensing strategy focuses on content that for every dollaris appealing to Internet users between the ages of copyrighted CD sales, there are approximately five18 and 35, as we believe this demographic typically commands higher advertising value. As part of our content procurement strategy, we strive to ten dollars of pirated CD salesoptimize the return on our licensing costs. Before making a decision on content procurement, we will analyze the prospective user traffic and adverting opportunities presented by the content versus the licensing cost.
In-house Developed Content
Our objective is to build Ku6 into not only a leading video content aggregator but also a leading media company in China. Consequently,In 2008, we obtained the industry is relatively small“License for Audio-Visual Programs of Information Online Communication” issued by the State Administration of Radio, Film and fragmented, with over one hundred record companies of various sizes in China. Our management estimates that majorTelevision. We develop and offer our viewers original in-house produced news reports surrounding significant domestic and international record companiesevents, such as Warner Music, Universal, EMIthe 2010 FIFA World Cup, the Shanghai World Expo and Sony BMG account for approximately 30%the 16th Asian Games in Guangzhou, and also in-house produced online talk shows, celebrity interviews and reality shows. For instance, in 2010, we produced two live broadcast Internet reality shows,Crazy Soccer FansandModern Girls, both of the marketwhich were well received by our viewers and advertisers. Our co-produced web serial dramaLove Finallywas one of China’s most viewed Internet hits in China in terms of revenues in recent years, approximately one dozen Hong Kong- and Taiwan-based independent labels such as Empire International, Rock Music, Linfair, H.I.M and Ocean Butterfly account for approximately 20% of the market, six top tier domestic independent labels such as Taihe Rye, Huayi Brothers Music, the Freeland2010. In November 2010, working with Yintai Group, Zhushu and Seed Music Group account for approximately 20% of the market, and approximately eighty second or third tier domestic independent labels account for the remaining 30% of the market. Due to piracy issues, record companies in China have traditionally relied on revenues not only from CD sales, but also from concert tours and corporate sponsorship.
Record companies in China began in 2005 to experience a rapid increase in revenues from sales of digital and mobile music rights to wireless value-added service providers (such as our company) and Internet music website operators. This music content can be used in such services as ringtones, RBT, and true-tone downloads and playbacks over mobile and Internet platforms. To capture more of this market opportunity, many record companies in China are increasingly focused on building their wireless and Internet distribution channels, including by offering their own WVAS or working directly with telecom operators.
Because music-related products represented an increasingly significant portion of our total WVAS revenues and we had been licensing an increasing amount of music rights from record companiesleading retailer in China, we determined in 2005 to become the first wireless value-added service provider to makelaunchedGirls Love Makeup, a significant upstream investment in the music business by acquiring controlling or significant stakes in top tier local independent record companies in China. We have acquired a number of music companies with diverse and complementary strengths. For example, Freeland Music is a pioneer in China in developing Internet-based singing talent and distributing their music through offline CD distribution as well as through Internet and mobile distribution. Huayi Brothers Music is well known in China for music production. Secular Bird has a relatively short history but has been successful in identifying and developing promising artists and producing top hit music. Freeland Music’s affiliate, Fly Songs, is well known for organizing various concerts and performances for top artists. Our newest acquisition, Seed Music Group, is a well-known music production company which focuses on artist development, music production and offline distribution of music in the Asia Pacific region, especially China, Taiwan and Hong Kong.
The acquisition of local independent record labels is an important part of our strategy to focus on building digital and mobile music production and distribution expertise and capabilities. Our management estimates that our affiliated music companies account for approximately 16%variety show series. On each episode of the market in China in terms of revenues when compared against domestic competitors in China.
In ordershow, we invite celebrities and popular models to enhance our brand recognition inshow how to apply makeup and offer makeup tips. The makeup products and accessories demonstrated on the music industry, we began offering musicshow are available for viewers to review and artist agency services in late 2008, which services include discovering, developing and representing recording artists and promoting, selling and licensing their works through designated third parties. We believe that our affiliated music companies have the relative size, experienced management teams, ability to respond to changes in industry and consumer trends, and established music and song libraries necessary to continue to build a successful roster of artists in China.
Network Service Agreements with Telecom Operators
General
China Mobile, China Unicom and China Telecom are the predominant telecom operators in the PRC following the restructuring of the industry which commenced in 2008. Given their market presence, our negotiating leverage with these telecom operators is limited, and our business is dependent on maintaining our relationships with them. See Item 3.D. “Risk Factors — Risks Related to Our Company— We depend on China Mobile, China Unicom and China Telecom, the three principal telecommunications network operators in China, for the major portion of our WVAS revenue, and any loss or deterioration of our relationship with China Mobile, China Unicom and China Telecom, due to expected government imposed restructurings or otherwise, may result in severe disruptions to our business operations and the loss of a major portion of our revenue” and “— The termination or alteration of our various agreements with the telecom operators and their provincial affiliates would materially and adversely impact our revenue and profitability.” Our affiliated Chinese entities have entered into network service agreements with the national and certain provincial offices of the telecom operators to offer our various services through their networks. Each of these agreements with each mobile operator covers a specific geographic area and/or service type without overlap. For 2008, we estimated that we derived approximately 57%, 25% and 12% of our total WVAS revenuespurchase from customers through China Mobile, China Unicom, China Telecom, respectively. The following is a summary of the material features of our contractual relationships with the telecom operators.Yintai’s B2C ecommerce website.

 

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Fee ArrangementsWe determine the types of content to be produced generally based on our assessment of users’ preferences and Other Payment Considerationstrends information gathered by us from analyzing user data collected through our video platform.
We possess in-house capabilities for substantially all video production processes including concept generation, scriptwriting, casting, filming and editing. As part of our video program production strategy, we focus on controlling key aspects of the production process, such as scriptwriting, director and actor selection, content and project management. Meanwhile, we typically outsource other parts of our in-house production process to take advantage of talents of local production teams and their relatively low production costs. We also believe that our in-house developed content provides us with an attractive return on content production as some of this content can achieve a large number of clip views at lower costs. We believe the success of our in-house developed programs will further differentiate us from our competitors.
UGC (User-generated Content)
Our network service agreements with China Mobile permit China Mobilewebsite allows Internet users to deduct a service fee ranging from 15% to 30%, varying from province to province, fromeasily upload, watch and share UGC video clips. We offer creative talents, particularly the amounts China Mobile receives from customersyounger Chinese generation, outlets for our services. China Mobile relies solely on its records for calculatingartistic expression outside the amountstraditional mainstream content formats such as television. Our UGC has experienced rapid growth in terms of these service fees. We also pay China Mobile a network fee to the extent thatnot only the number of SMS messages sentusers who upload video clips produced or aggregated by us over China Mobile’s network exceedsthemselves, but also the number and varieties of video clips uploaded every day and the number of messagesdaily video views. In 2010, we delivered an average of over 30,000 new user-generated video clips each day covering a wide range of subject matters from entertainment to sports, finance, fashion and beyond. UGC is well embraced by Internet users, particularly young Internet users, given its sharing and interactive qualities. In order to encourage more users to upload UGC to our customers sendwebsite, we have also purchased the licensing rights to popular UGC or share advertising revenues with individual producer or independent studios who produce and upload such UGC to our website.
Ku6 VIP
We launched the beta version of our subscription-based premium content service, “Ku6 VIP,” in November, 2010. Under this service, users can watch high-definition Hollywood movies such as Sony’s2012and Warner Brother’sHarry Porterseries, by paying RMB2 to 5 per view. Users can also pay a monthly subscription fee of RMB30 to watch some of the titles. Currently, we provide more than 100 titles of high-definition Hollywood movies to our users. Currently, revenue from this service is still insignificant.
Our Online Audio Business
We also provide an online audio advertising service through Yisheng, one of the leading online audio service operators in China. Yisheng provides comprehensive Internet audio solutions, including online radio channels, built-in radio for online games and other services to its customers. Currently, Yisheng has set up about 20 built-in radio channels for online games, covering more than 80% of the popular online games in China.
Our Users
We have an extensive user base for our video platform. Most users visit our website from direct navigation, with the remainder from organic search results or third-party website links connecting to us. The network fee is on average RMB0.05 ($0.01) per message. In some provinces, the amount of network fees may vary according to the volume of the net balance of such incoming and outgoing messages.
Our network service agreements with China Unicom provide that China Unicom directly bills customers who use our services and, for collecting these fees and for their network services, deducts a service fee from the aggregate amounts paid by customers for our services. These service fees range from 15% to 50% of gross revenue for amounts received by provincial operators of China Unicom and vary from province to province. If there is a discrepancy between our billing records and China Unicom’s billing records and the discrepancy is 8% or less of total amounts billableuser base has increased significantly primarily due to our customers,ability to consistently provide appealing video content to users and our enhanced brand awareness. As the calculation of service fees is based on China Unicom’s billing records. If the discrepancy exceeds 8%, the agreements provide that we and China Unicom reconcile our records to address the discrepancy.
Our network service agreements with China Telecom permit it to deduct a service fee between 20% to 50% of gross revenue, depending on the type of service, from the amounts it receives from customers for our services.
Obligations with Respect to Our Services
We must obtain the approval of China Mobile, China Unicom or China Telecom for our services and the pricingnumber of our services before these services can be offered on their network. Our contracts with these telecom operators varyusers grows, the resulting network effect in the specific obligations they impose, but they generally require, among other things, that the telecom operators maintain records regarding transmission and billing matters, collect fees from their customers and remit amounts owed to us and notify us of any customer complaints unrelated to network problems. In turn we must provide prompt customer support, handle any complaints which are unrelated to the operator’s network and ensure that our content complies with applicable laws and regulations and the policies of the operators and that we have appropriate licenses. For some contracts, we must satisfy operational or financial performance criteria which are established by the mobile operator and modified from time to time.
Term and Termination and Other Material Provisions
The term of our contracts with China Mobile, China Unicom and China Telecom is generally one or two years. We typically renew these contracts or enter into new ones when the prior contracts expire, but on occasion, the renewal or new contract can be delayed by periods of one month or more. The agreements can also be terminated in advance for a variety of reasons which vary among the individual contracts with the operators, including, for example, when we breach our obligations under the contract, a high number of customer complaints are made about our services or we cannot satisfy the operational or financial performance criteria established by the applicable operator.
Generally, our contracts with the telecom operators are silent on the arrangements relating to payment from the operators in the event such contracts are not renewed. Payment and billing disputes, if any, will therefore be resolved in accordance with the provision in the contracts that the parties resolve disagreements through amicable negotiation (where such provision survives the termination of the respective agreements) or through court proceedings if amicable resolution cannot be reached.
Music Copyright Agreements with the Telecom Operators and Service Providers
General
Our affiliated music companies have entered into music copyright agreements with the national and certain provincial offices of certain telecom operators, as well as various domestic service providers such as Kongzhong and Sina, to authorize the telecom operators and service providers to distribute music from our artists through their portals, websites or platforms and enable endattracts more users to download the music. The following is a summary of the material features ofjoin our contractual relationships with the national and certain provincial offices of the telecom operators and certain service providers.
Fee Arrangements
Our music copyright agreements with telecom operators and service providers are usually copyright purchase and use authorization agreements. Telecom operators and service providers will pay service fees ranging from 40% to 60% of gross revenue for amounts received by distributing the music through their network. In some agreements, the amount of service fees may vary according to the popularity and commercial success of a music product and other various tangible and intangible factors.established user community.

 

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TermWe believe that our user base consists primarily of young urban educated users, between ages 18 and Termination and Other Material Provisions
The terms of our music copyright agreements with telecom operators and service providers are generally one or two years. We typically renew these contracts or enter into new ones when the prior contracts expire, but on occasion, the renewal or new contract can be delayed by periods of one month or more. The agreements can also be terminated in advance for35, which is a variety of reasons which vary among the individual agreements, including, for example, when certain obligations are breached under the agreements.
Payment and billing disputes are resolved in accordance with the provision in the agreements that the parties resolve disagreements through amicable negotiation or through court proceedings if amicable resolution cannot be reached.
Recording and Artist Agency Agreements with Artists
General
Our affiliated music companies have entered into recording and artist agency agreements with their recording artists including such popular singersparticularly attractive demographic to advertisers. Online viewers in China as Michael Wong Kong Leong, Kenji Wu, Jing Hanalso represent a more affluent and Xiaolu Li. These agreements generally provide that the artists and our companies will collaborate to produce and publish a minimum number of albums and that the artists agree to perform at certain concert, promotional and other public events arranged by our affiliated music companies. The following is a summarybetter-educated segment of the material features of our contractual relationships with artists.
Fee Arrangements
Our recording and artist agency agreements are usually exclusive agreements that require the artist to refrain from making recordings for third parties or attempt to negotiate performance arrangements with third parties without the prior consent of our affiliated music companies. We pay artists royalties of an agreed proportion of gross revenue for amounts received through publishing, sale and licensing of recorded music in physical and digital formats. We are entitled to charge an agreed upon commission for our services to the artists. The amount of royalties and commission will vary according to the popularity of the particular artist and other factors.
Term and Termination and Other Material Provisions
The terms of our recording and artist agency agreements with artists are generally two or three years. Renewal of these contracts or entering into new ones on favorable terms depends to a large extent on our relationships with these artists. The agreements can also be terminated in advance for a variety of reasons, which vary among the individual agreements, including the breach of material obligations under those agreements.
Our recording and artist agency agreements generally provide that we hold the copyrights on all recordings. Some agreements include re-recording restrictions preventing the artists from re-recording tracks previously released by us.
Performance Agreements with Third Parties
General
Our affiliated music companies often enter into performance agreements with concert organizers and other third parties on behalf of their artists. The following is a summary of the material features of our contracts related to live musical performances.
Fee Arrangements
Such third parties retain our artists to provide live musical or theatrical performances at specified concerts in accordance with the terms of these agreements and agree to pay us an agreed amount as the price of the artists’ performance fee. Usually, payments shall be made before or immediately following the performance.
Other Material Provisions
Generally, the counterparty to these agreements shall use all means available to prevent the recording, reproduction or transmission of the performance without the written permission of the company. In the event that we or our artists fail to satisfy the requirements under any such contracts, our affiliated music companies are usually obligated to indemnify and hold harmless such third parties from and against all liability, loss, damages, claims, and expenses arising out of said breach.

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Product and Content Development
Wireless Value-Added Services
We develop most of our content and applications for WVAS in-house through our approximately 53-member product development team as of April 30, 2009. Our product development team focuses primarily on developing new services such as WAP services and Java™ games, as well as developing 3G-compatible services.
In addition to in-house developed content, we also acquire rights to certain copyrighted content such as music, pictures, games, news and other information from a large number of content providers such as record companies, traditional media companies and original providers of news and information services. With the exception of music, content from international and domestic content providers has not contributed a significant portion of our 2G and 2.5G services revenues to date, and we do not expect it to do so for the foreseeable future. Nonetheless, we will continue to seek out content relationships with leading international and domestic content providers to further increase the variety of our services. Under our agreements with these content providers, we pay them a fixed licensing fee or a percentage of the revenue for our services, which we receive from the telecom operators after deducting service and network fees. For most of our agreements, the content providers receive 40% of such net amount, but in a few cases the providers receive between 40% and 50%.
We license music rights from international record companies such as Universal Music and from domestic record companies such as Taihe Rye and Ocean Butterfly. In addition, some music content that we use in our services is provided by our affiliated music companies.
Music Production, Concert Promotion and Artist Agency Services
We engage in music production through our affiliated music companies, Freeland Music, Huayi Brothers Music, New Run, Secular Bird and Seed Music Group. These companies are domestic record labels in China and, in the case of Seed Music Group, also in Taiwan, with an aggregate of approximately 176 employees specializing in artist development, music production and music distribution. Freeland Music, Huayi Brothers Music, New Run, Secular Bird and Seed Music Group currently have a total of 58 artists under contract.
Our affiliated music companies are pioneers in developing music artists and producing and distributing their songs in China and across Asia. Together, their portfolio of artists includes some of the most popular singers in China, such as Kenji Wu from Seed Music Group, Xiangxiang from Freeland Music, Kun Yang from Huayi Brothers, Nan He Wen Dou from New Run, and Jing Han from Secular Bird. Many songs produced by our affiliated music companies are top hits in ringtones, ring-back-tones and digital downloads on mobile phones and the Internet in China and across Asia as measured by the number of downloads on both China Mobile’s music portal and the music search platform of Baidu.com, Inc., an online search platform in China. For example, ‘MagiK — Greatest Hits Plus New Songs’ by Kequn Wu, and ‘Cloud Nine’ (“Yun Duan”) by Yuan Shen, were among the most popular songs released by our recording artists on those services in 2008.
Many songs and albums produced by our affiliated music companies have also been honored in various music award ceremonies in Asia. For example, ‘Left Hand’ (“You Shou Bian”) by Liang Guang was awarded the “Best Debut Album’ in the 2008 Wireless Music Award sponsored by China Mobile.
In addition, Hurray! partnered with the Internet Society of China and successfully launched the “Passion for Internet” Theme Song at a charity event in January 2008 dedicated to promoting the popularization of Internet usage in certain economically disadvantaged areas in western China. This charity event was the first of its kind for the Chinese Internet industry. Our senior management and artists participated in the charity alongside the senior management of well-known Chinese web portal companies, such as Tencent, Sina, Sohu and Shanda, generating substantial exposure for our company and our artists.
Pursuant to certain contractual arrangements, Hurray! Digital Media has the exclusive right to license and distribute via digital channels, including wireless and Internet-based platforms, all music content of Freeland Music worldwide and all music content of Huayi Brothers Music, New Run, Secular Bird and Seed Music Grouppopulation in China. We have also agreedtracked and maintained extensive user data, including their viewing history and information voluntarily provided by registered users. We use sophisticated statistical tools to allow Freeland Music, Huayi Brothers Music, New Run, Secular Birdanalyze user data, to better understand users’ viewing preference and Seed Music Group to directly distribute their respective musichabits. This greatly facilitates our prediction of user demand for video clips, which helps guide our copyright procurement and in-house content via digital channels, in order to maximizeproduction efforts. We are constantly improving the valuecontent and presentation of our affiliated music companies’ record labels.programming, utilizing user preference and trend information we gathered from analyzing user data collected through our video platform.
If Hurray! Digital Media licenses the music contentAdvertising Services and Customers
We currently derive substantially all of our affiliated music companiesrevenues from online advertising services. Our advertising solutions present brand advertisers with attractive opportunities to any other third party, then our affiliated music companies are entitled to receive a license fee from Hurray! Digital Media, which is equal tocombine the amounts paid by the third party to Hurray! Digital Media, less any taxes payable on such amount by Hurray! Digital Mediavisual impact and a service fee which Hurray! Digital Media retains.

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In addition, Freeland Music has entered into an agreementengagement of traditional television-like multimedia advertisements with the affiliatesinteractivity and precise targeting capabilities of the Freeland Group pursuant to which such affiliates have the exclusive right to publish and sell music tapes, records and CDs of Freeland Music in China. The price paid by the affiliates of the Freeland Group is determined by Freeland Music, unless the affiliates disagree with such price in which case the price will be highest retail price for the products obtainable in the market. The Freeland Group affiliates have the right to determine the prices at which they sell the products to their customers, but they are required to provide Freeland Music information regarding sales prices, customer data and other sales related information. Huayi Brothers Music, New Run and Secular Bird handle the off-line distribution of their music content themselves. In the case of Seed Music Group, its subsidiary, Seed Music Co., Ltd. (“Seed Music”) handles the off-line distribution of music content within Taiwan and its other subsidiary, Leguan Seed (Beijing) Culture Consulting Co., Ltd. (“Beijing Seed”), arranges for third parties to publish and sell music tapes, records and CDs of Seed Music Group in China.Internet.
Sales and Marketing
Wireless Value-AddedOur Advertising Services
We market and promote our WVAS and music-related products online and offline through channels controlled by the telecom operators in China as well as through non-operator channels such as direct media advertising, Internet marketing alliances, and handset vendor partnerships. We also sell and market our services through offline channels such as retail chains, convenience stores, newsstands, and large consumer goods outlets.
In addition, maintaining and expanding our relationships with China Mobile, China Unicom and China Telecom is central to our sales and marketing activities. Our management team utilizes its extensive experience in China to develop close ties with the key personnel of the telecom operators at the central and provincial levels. As of December 31, 2008, we had 43 sales and marketing professionals strategically located in 25 provinces and municipalities concentrated in the eastern and southern regions of China to work closely with the telecom operators at the provincial level, where pricing and important marketing and operational decisions are made. Our sales and marketing professionals also oversee our sales and marketing activities, which are conducted separately from the telecom operators. These highly motivated professionals, whose bonuses are tied to the revenues each member generates and collects, are supervised by eight regional centers which each have their own sales, marketing, operations and customer service personnel to provide prompt and responsive service to users and telecom operators.
Online Sales and Marketing
Our online salesadvertising services include in-video, display, sponsorship and marketing activities include:other forms of advertisements. In-video advertisements appear at certain times during the playback of a video. These video advertisements can be pre-roll, post-roll, mid-roll or pause advertisements. Display advertisements can be delivered alongside a video and may take the form of graphic banners or text hyperlinks. Other forms of advertisements include product placements in our in-house produced web video series or sponsored live events.
Advertisers are increasingly seeking measurable results to maximize their return on investment. Our advertising solutions present brand advertisers with attractive opportunities to combine the visual impact and engagement of traditional television-like multimedia formats with the interactivity and precise targeting capabilities of the Internet.
  Internet Marketing Alliances.Innovative Targeting. Some targeting solutions are unique to the online video platform and cannot be transplanted into other media platforms. We create Internet marketing alliances with tensare able to track and monitor an advertiser’s campaign on a real-time basis and can make adjustments to enhance its efficacy within parameters specified by the advertiser upfront. Our targeting strategies enable advertisers to reach targeted users based on any or a combination of thousands of small, niche or vertical websites in China to market, promote and distribute our WVAS products and content, particularly our music-related products, to Internet and mobile users. We share a portionstandards, including the demographic information about the user, the nature of the revenues generatedvideo’s content, the geographic location of the user, the time of day at which a video is being watched, or the keywords associated with the operatorsvideo. Our video channels also help segregate videos based on users’ interested content, which allows us to deliver advertisements tailored to the viewers of these websites when their users access to our websitedifferent channels; and subscribe for our services.
  Handset Manufacturers PartnershipsProduct Placements. We partnerAs an online video provider with major handset manufacturersa permit for radio and television program production and operation, we are able to embed our services and service links into mobile handsets, which enables mobile users to directly access our services without having to go through the service portals operated by the telecom operators. We work with major global and domestic handset manufacturersproduce web-based content, such as Motorola, Sony Ericsson, LG, Legend, TCLweb serial dramas, interviews and Konka.variety shows, with embedded product placements. If a program’s storyline is consistent with a brand’s or product’s marketing initiatives, a product placement can have strong branding effects on viewers.
Bundling of Products. We bundle certain of our products, primarily 2.5G products, together for a single fixed fee that is lower than what would be payable if the user had ordered those products separately. We often use bundled products together with a free trial period to attract new users by giving them a free or low-cost 2.5G experience. We also use bundled products to attract users that are price sensitive. In addition, bundling can be an effective way to maintain user interest in our services because they can choose from a number of services without incurring additional incremental cost and also to expose users to the wide range of quality services that we offer. Because the content coverage and product quality of individual products are better than those of the bundled products, we have not experienced migration of high-use customers from individual services to the bundled products.
The list prices of our advertising services depend on various factors, including the form of advertising, specific targeting requirements, duration of the time slot purchased and popularity of the content that the advertisements would be associated with. Prices for the aggregate time slots purchased by each advertiser or advertising agency are fixed under sales contracts, typically at a discount to our list prices. We review the list prices quarterly. In addition, we employ a cost per 1,000 impressions (CPM)-based model for our in-video advertisements. This approach is similar to that of traditional television in that the advertisements are priced based in part on the user reach and viewing frequency. It allows advertisers to better compare the online and offline advertising services at their disposal. It also enables us to better monetize our growing user base and provide measurable results to our advertisers.
Cross-selling. We cross-sell among our various 2G and 2.5G services. Specific cross-selling activities include placing a tool bar on the first page of all our games. This enables users to easily try our other games without needing to return to the main China Unicom WAP portal, as well as promoting our website to potential users as a fun, easy-to-access place to learn about and request our wireless content and applications. We also focus on cross-selling to users of our 2G services to migrate them to our subscription-based, premium 2.5G services.
We have an advertising tracking system which records and maintains the traffic statistics and other data relating to the effectiveness of advertisements. After the broadcasting of a customer’s advertisement, we will provide them with a report of advertising effectiveness either prepared in-house or by an independent research firm upon their request.

 

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Offline Sales and MarketingOur Advertising Customers
We also focusserve a broad base of advertisers consisting of leading international and domestic companies. The number of our advertisers has increased from 116 in 2008, to 186 in 2009 and to 341 in 2010. They operate in a variety of industries, including fast moving consumer goods, information technology services, automobile, pharmaceuticals, manufacturing, electronics, telecommunications, financial services, e-commerce and online games. A majority of our advertisers purchase our online advertising services through third-party advertising agencies. We strive to create and maintain a healthy advertising environment on offlineour website to attract mainstream brand advertisers in part by selectively screening advertisers.
In 2010, the top five industries based on the revenues derived from companies in these industries advertising on our platform were fast moving consumer goods, information technology products, automobile, e-commerce and pharmaceuticals.
Advertising Sales
We sell our advertising services primarily through third-party advertising agencies, including members of 4As and leading Chinese advertising agencies. As a relatively young media company, we intend to leverage advertising agencies’ existing long-term relationships and network resources to increase our sales and expand our customer base.
On May 18, 2011, we announced that, as part of our strategies to streamline operations, manage costs and improve efficiency, we plan to restructure our sales department. After the restructuring, we expect to maintain a smaller but more efficient sales team and to adopt various measures to enhance sales performance. Such measures will include outsourcing some of our sales efforts to third-party advertising agencies and exploring more effective sales channels.
The compensation for our salespeople is based in part on the sales revenues they achieve. We provide regular in-house education and training to our sales team to help them provide current and prospective advertisers with comprehensive information about our services and the advantages of using our advertising solutions. Our performance-linked compensation structure and career-oriented training help motivate our salespeople.
Marketing and Brand Promotion
We have initiated various marketing activities such as:to further promote our brand awareness among existing and potential users and customers, which include:
  Direct Advertising. We engage in direct advertising in print, radio and TV media to market and promote our WVAS and music-relatedonline video products. We believe that direct advertising is one of the most effective ways to market and promote our services to mobileInternet users.
  Promotional Events.Online Advertising.We maintain important marketing relationshipsengage in online advertising on other websites with China Mobile, China Unicom and China Telecom, including hosting promotional events throughout China featuringuser bases similar to our pop singersown or latest releases with the telecom operators. At these events, we create brand awareness by interacting with consumerslikely to educate them about our mobile music services. In addition, our promotion of our innovative services, such as our “mobile novels” which feature various popular PRC titles in electronic format that are delivered to the mobile phones of subscribers in installments, which service we believe was the first of its kind in China, has resulted in significant media attention.watch online videos.
  Sales Co-promotion.We develop integrated sales campaigns with traditional media companies and multinational corporations. For example, in March 2010, we co-sponsored, along with Shanda Interactive and five other companies, the “Go Campus Angels!” beauty contest which sought to find the most beautiful, talented and energetic college students in China.
  Retail Promotion.Promotional Events.We enter into partnershipsorganize and run a number of online promotional events which we believe help create brand awareness by associating the Ku6 brand with retailers of mobile handsetswell-known and respected organizations and events in certain provinces, whereby the retailers’ sales personnel recommend our services to customers and, in certain instances, offer free trials to these customers. In certain cases, we share the revenues generated through such promotions with the retailer.China.
Our MusicWe also market our products and Artist Agency Business
Record companiesservices by displaying our name and logo in China have traditionally generated revenues from offline CD distribution, concert tours and corporate sponsorship. Starting in 2005, record companies began to see rapid growth of a new revenue stream: music rights sales to Internet and WVAS providers for music-related products such as ringtones, ring-back-tones, and MP3-quality true-tone downloads or playbacks. In addition to marketing campaigns associated with major album or song releases,Ku6 media player screens when users embed our affiliated music companies, Freeland Music, Huayi Brothers Music, New Run, Secular Bird and Seed Music Group, focus their sales and marketing activities in the following four areas:
Online and mobile distribution.Our affiliated music companies have built dedicated teams to focus on licensing music rights to Internet and mobile services providers. Such licensing agreements typically involve an upfront minimum license fee, plus royalties paid to the record companies by the services provider based on usage. With the recent significant growth in the distribution of music via the Internet and WVAS and the increased attention by the Chinese government and business community to intellectual property protection, we believe that this new sales channel represents the largest growth potential for our affiliated music companies.
Concert tours.We organize concert tours for our artists through our well-known concert promotion company, Fly Songs, and our other affiliated music companies. This is not only an effective way to raise the profile of our artists nationwide, but also to generate revenues from concert ticket sales and corporate sponsorship.
Corporate sponsorship.Frequently, the artists of our affiliated music companies appear in commercial advertising or serve as corporate image ambassadors on behalf of consumer products and services companies. Our affiliated music companies proactively seek out such opportunities to promote our artists and generate revenues from such corporate sponsorship.
Offline CD distribution.Upon launching a new album, our affiliated music companies will distribute the album in CD format through traditional offline channels, which primarily consists of the tens of thousands of retail stores in China specializing in audio and video media products. As is customary in the industry, our affiliated music companies enter into distribution agreements with major offline distributors or retail chains. Such agreements typically include an upfront minimum license fee, plus royalties paid to the record companies based on sales. Offline CD distribution channels in China have been seriously affected, however, by piracy issues, and we believe that only a small portion of all CD sales in China are from copyrighted sales which generate royalty payments for the record companies.
Music and Artist Agency Services.We endeavor through our music artist agency business to find, develop and retain recording artists who will achieve long-term profitable success.
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Customer ServiceTechnology and Infrastructure
We workbelieve our proprietary technologies and infrastructure are critical to provideour success. We have made significant investments in developing a proprietary, scalable technology platform that differentiates our online video distribution system.
Architecture
Since 2008, we have invested significantly in CDN construction to support faster delivery of our online video content. As a pioneer in implementing this technology, we have established a more stable infrastructure and gained valuable CDN operations experience. While we rely mainly on CDN technology, our self-developed, proprietary downloadable software client, “Fast Ku6,” which is built on P2P technology, also facilitates content delivery to users.
CDN Technology. CDN technology utilizes additional data storage to maintain copies of popular content at the “edge” of the Internet, which enables end-users to more quickly access that content. CDN technology facilitates faster responses to users’ requests for content, avoids buffering and associated delays caused by low bandwidth and user congestion, and is therefore critical to the success of online video providers.
By hosting our Internet data centers along the major nodes of the transmission backbones operated by the local subsidiaries of China’s telecommunications carriers, we seek to maintain high standards in terms of delivery quality customer service. Thisand speed as video content is an important factor for maintainingtransmitted from our relationships with the telecom operators in China as discussed above in “— Network Service Agreements with Operators.” Our dedicated customer service center in Beijing provides ourservers to users real-time support and employed 19 customer service representativesthroughout China. We had established approximately 2,500 servers nationwide as of December 31, 2008. We strive2010, which contribute significantly to achieve the fastest response timesour fast streaming speeds and highest customer satisfaction levels in the industry.reliable viewing experience. Our centralized customerservers are located at service center is supported by our local customer service teams located in our four regional offices. We also maintain a dedicated billing and collection center, which works with the various officessites of the telecom operators to ensure that we receive the correct fees for our services provided over their networks.
Infrastructure and Technology
We have developed a reliable, flexible and scalable platform with open and adaptive technology through which we:
develop and deliver our 2G, 2.5G and any upcoming 3G services which are (or may in the future be) provided through networks of China Mobile, China Unicom and China Telecom and
maintain our internal billing and transmission records.
Our platform supports multiple protocols, networks and billing solutions, with high scalability, load balancing, intelligent session management, and performance measurement. It also allows us to monitor our services and their delivery to the telecom operators’ networks on a real-time basis, which allows us to optimize the efficiency of our system and quickly address any problems. The platform is equipped with an open application interface for rapid connectivity by third party content providers and access to multiple channels for SMS, IVR, RBT, WAP, MMS, Java™ and Web connectivity.
Our user database, which operates on our proprietary software and is an integral part of our platform, allows us to store, analyze, retrieve and compare various statistical information and to identify relevant trends. This database also supports our customer service activities by providing our service professionals with real-time user data and information regarding service delivery and billing. In addition, our platform can rapidly schedule, deploy and manage WAP pushes and SMS pushes to promote our services.
Our website and services are made available primarily through network servers located in the facilities of China Mobile, China Unicom and China Telecom. Such network servers run on Unix, Windows, or Linux-based operating systems.
Competition
Wireless Value-Added Services
The market for WVAS in China is highly fragmented with more than 1,000 service providers. Wireless service providers in China can be principally categorized into four groups. The first group consists of companies like ours, which focus primarily or entirely on this market and offer a wide range of 2G, and 2.5G services (and are expected to offer a range of 3G services as 3G networks are launched in China). These include companies such as Tom Online, KongZhong, and Linktone. This group of competitors is generally characterized by strong market knowledge and, in some cases, well developed relationships with the telecom operators on a provincial and national basis. Companies in this category also tend to focus on entertainment-related services.
The second group consistslocal subsidiaries of the major domestic telecommunications carriers, which provide a stable power supply and maintenance for our servers.
P2P Technology. P2P is an alternative Internet portal operatorscontent delivery technology. We incorporated P2P technology into “Fast Ku6,” our self-developed, proprietary software client, as a supplement to our CDN transmission infrastructure, which allows users with limited bandwidth Internet connection to improve their viewing experience. As of December 31, 2010, “Fast Ku6” has been downloaded approximately 120 million times. P2P technology allows content sharing among all the users in the network, and every personal computer in the P2P network benefits from other users by obtaining content directly from the virtual community instead of from the central server.
Advertising Management Systems
Our advertising management system tracks the reach, delivery duration and frequency, targeting and quantity of advertisements delivered. Our system supports third-party monitoring of our advertising efforts by enabling retrieval of real-time advertisement delivery data using certain system application interfaces. We have also introduced an advertising results forecasting system that is utilized in an increasing number of large advertising campaigns on our website. This system is designed to help optimize our advertisers’ strategy by forecasting the results of a given campaign, factoring in the covered audience and the frequency and reach of such campaign.
Content Monitoring and Copyright Protection
We are committed to the protection of third-party copyrights. The online video industry in China including publicly-listed companies such as Sina, Sohusuffers from copyright infringement issues and Tencent. The Internet portals leverage their strong brand namesonline content providers are frequently involved in litigation based on allegations of infringement or other violations of copyrights. We have invested significantly in copyright protection technologies. We have a content screening team of over 40 contract employees dedicated to screening and their existing strength in aggregatingmonitoring the content marketing and cross-selling wireless servicesuploaded on our website to their established Internet user base.
The third group consists of smaller service providers such as Rock Mobile and A8, who like us, are focused on music-related products.
The fourth group consists of the telecom operators. In 2006, China Mobile began operating its own music WAP portal and procuring musichelp ensure that no content direct from music companies. This development has made China Mobile a competitor for offering music content through WAP services. China Mobile also began the practice of only including links to its own WVAS offerings on the embedded menus of mobile handsets with customized software for China Mobile users while excluding links to products from third party WVAS service providers such as our company. See Item 3.D. “Risk Factors— Risks Related to Our Company— Risks Related to Our Wireless Value-added Services—Our revenue from WVASthat may be adversely affecteddeemed to be prohibited by government rules and regulations is posted and to promptly remove any allegedly infringing content once we receive proper notification from the legitimate copyright owner. We provide training to these employees and supervise and monitor their work. After a user registers and before each upload, we require the user to click a check box to confirm that the content to be uploaded is in compliance with the terms and conditions set forth in the user agreement, to guarantee that he or she is the copyright owner or has obtained all necessary consents and authorizations for such content and he or she is responsible for such content. Pursuant to the user agreement, each user agrees to indemnify us for all damages arising from third-party claims against us caused by violating or infringing content uploaded or linked by the telecom operators providing their own full portfolio of 2G, 2.5Guser. If we find a user has violated the user agreement, applicable laws or regulations or other parties’ legal rights, we may terminate the user account and any upcoming 3G services that compete with our services.”block the user’s future uploads without prior notice.

 

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We implemented monitoring procedures to remove infringing content, and such procedures include: (i) technology screening, where a video fingerprint system developed by us compares newly uploaded videos with fingerprint trails of copyrighted videos in our system and screens out those that have piracy issues, a text filtering system screens content based on pre-set key words, and another filtering system automatically screens out pornographic and obscene content based on colors and images; (ii) manual review, where the content that passes the technology screening is reviewed by the content screening team on a 24-hour, 7-day basis, and the flagged content identified by our technology is reviewed and confirmed that it can be released; and (iii) back-office professional supervision, where certain professional content providers who we grant access to our back-office database can directly flag the infringing content for removal. Other content on our website are also monitored. For example, user-posted comments are typically screened by the text filtering system and are monitored by our screening team. Substantially all of the videos uploaded on our website are manually screened by our contract employees. All of the other content, primarily consisting of comments posted by users, are first screened by our filtering systems and the content containing prohibitive words or images is manually screened by our contract employees.
Intellectual Property
We rely primarily on intellectual property laws and our contractual arrangements with our employees, clients, business partners and others to protect our intellectual property rights. We require our employees to enter into agreements requiring them to keep confidential all information relating to our customers, methods, business and trade secrets during and after their employment with us. Our Musicemployees are required to acknowledge and Artist Agency Businessrecognize that all inventions, trade secrets, works of authorship, developments and other processes, whether or not patentable or copyrightable, made by them during their employment are our property. They also sign agreements to substantiate our sole and exclusive right to those works and to transfer any ownership that they may claim in those works to us. We have registered our domain names, including ku6.com, juchang.com and juchang.cn.
Competition
The online video industry in China is rapidly evolving and highly competitive. We believe the key competitive factors in the online video industry in China include brand recognition, demographic composition of users, robust technology platform, ability to acquire popular premium licensed content at a reasonable cost and create differentiated content in-house, ability to source creative UGC, ability to provide innovative advertising services to customers, relationships with advertising customers, advertising prices, as well as the range of services provided to advertising customers.
We face significant competition tofrom other major online video companies. Among the independent or “pure-play” online video sites, our musicmajor competitors in China include Youku.com and artist agency business from two groups of competitors. The first group includes traditional record companies, which are extending downstream to establish their own WVAS orTudou.com. Several large Chinese Internet services companies in China. These companies include international record companies, such as Warner Music, Universal, EMI and Sony BMG and independent labels based in Hong Kong, Taiwan, and ChinaSINA Corporation, Baidu, Inc., Sohu.com Inc., Tencent Holdings Limited, NetEase.com, Inc. and/or their affiliates, have launched online video websites. In addition, some of China’s TV networks, such as Taihe Rye, Rock Music, Ocean Butterfly,CCTV, Phoenix Satellite TV and Zhushu. In comparisonHunan Satellite TV, have launched their own video broadcasting websites. We also face competition from Internet video streaming platforms based on the P2P technology, such as PPS and PPTV.
Certain international online video sites, such as YouTube and Hulu, have large content portfolios and high brand recognition, particularly among users outside China. Currently, YouTube is not accessible by viewers in China. If China lifts the restrictions, YouTube may become our major competitor in China. Other international online video sites such as Hulu mainly target English-speaking viewers and not Chinese-speaking viewers. If such international online video sites begin targeting Chinese-speaking viewers, we will face increased competition.
We also compete with traditional advertising media, such as television, radio, newspapers and magazines, and major out-of-home media, such as billboards, for advertisers’ advertising budgets. Large enterprises currently spend a relatively small percentage of their advertising budgets on online advertising as compared to the percentage they spend on traditional advertising media, but we expect the percentage spent on online advertising to increase in the future.

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Seasonality
We experience seasonality in our affiliated music companies, many of these competitors have longer operating historiesonline advertising business. Historically, in the China market, the fourth calendar quarter represents the best season for the general advertising market. This is followed by the third and second calendar quarters. The first calendar quarter is usually the worst season in China and have accumulated larger libraries of songs and pools of popular artists. They also generally have more experience, expertise, resources and management capacity than us indue to the artist development and music production field.Chinese New Year holidays.
The second group of competitors includes WVAS providers such as Rock Mobile, a subsidiary of Rock Music, and A8, which have recently focused on music-related products and extended upstream to establish their own music production businesses in China.
Government Regulation
The following is a summary of the principal governmental laws and regulations that are or may be applicable to companies such as ours in China. The scope and enforcement of many of the laws and regulations described below are uncertain. We cannot predict the effect of further developments in the Chinese legal system, including the promulgation of new laws, changes to existing laws or the interpretation or enforcement of laws, particularly with regard to 2G and 2.5G services, which is an emerging industry in China.laws. For a description of the regulatory risks related to our business, please see Item 3.D. “Risk Factors — Factors—Risks Related to Our Business—Changes in government policies or regulations may have a material and adverse effect on our business, financial condition and results of operations;” “—Legal Risks Related to Wireless and Internet Services — The telecommunication laws and regulations in China are evolving and subject to interpretation and will likely change in the future. If we are found to be in violation of current or future Chinese laws or regulations, we could be subject to severe penalties;” “— Legal Risks Related to Wireless and Internet Services — Services—The regulation of Internet website operators is also new and subject to interpretation in China, and our business could be adversely affected if we are deemed to have violated applicable laws and regulations;” and “—Risks Related to Our Company — Additional Risks Related to Our Company — Our corporate structure could be deemed to be in violation of current or future Chinese laws and regulations, which could adversely affect our ability to operate our business effectively or at all.Corporate Structure.
Regulation of TelecommunicationRegulations on Value-Added Telecommunications Services
The telecommunications industry, including certain 2G and 2.5G services, is highly regulated in China. Regulations issued or implemented byOn September 25, 2000, the State Council promulgated the Telecommunications Regulations, or the Telecom Regulations. The Telecom Regulations draw a distinction between “basic telecommunication services” and “value-added telecommunication services.” Internet content provision services, or ICP services, is a subcategory of China,value-added telecommunications businesses. Under the Telecom Regulations, commercial operators of value-added telecommunications services must first obtain an operating license from the MIIT and otheror its provincial level counterparts.
On September 25, 2000, the State Council issued the Administrative Measures on Internet Information Services, or the Internet Measures. According to the Internet Measures, commercial ICP service operators must obtain an ICP license from the relevant government authorities cover many aspectsbefore engaging in any commercial ICP operations within the PRC. In November 2000, the MIIT promulgated the Administrative Measures on Internet Electronic Messaging Services, or the BBS Measures. BBS services include electronic bulletin boards, electronic forums, message boards and chat rooms.
On December 26, 2001, the MIIT promulgated the Administrative Measures on Telecommunications Business Operating License, or the Telecom License Measures. On March 1, 2009, the MIIT issued revised Telecom License Measures, which took effect on April 10, 2009. The Telecom License Measures set forth the types of licenses required to operate value-added telecommunications network operation, including entry intoservices and the telecommunications industry,qualifications and procedures for obtaining such licenses. For example, an ICP operator providing value-added services in multiple provinces is required to obtain an inter-regional license, whereas an ICP operator providing the scope of permissible business activities, interconnection and transmission line arrangements, tariff policy and foreign investment.
The principal regulations governing the telecommunicationsame services we provide in China include:
Telecommunications Regulations(2000), or the Telecom Regulations, and theAdministrative Measures for Telecommunications Business Operating License(2002), or the Telecom License Measures. The Telecom Regulations categorize all telecommunication services businesses in China as either infrastructure telecommunication services businesses or value-added telecommunication services businesses. The latter category includes WAP, SMS and other 2G and 2.5G services. Under the Telecom Regulations, certain services, including online data processing and transaction processing, call centers and Internet access, are classified as being of a value-added nature and require a commercial mobile operator to obtain an operating license in order to provide such services. The Telecom Regulations also set forth extensive guidelines with respect to different aspects of telecommunications operations in China. Under the Telecom License Measures, an approved value-added telecommunication services provider must conduct its business in accordance with the specifications recorded on its value-added telecommunication services operatingone province is required to obtain a local license. Certain of our affiliates, Hurray! Solutions, Beijing Palmsky, Beijing Network, Beijing Hengji Weiye, Beijing Hutong, Shanghai Magma, Shanghai Saiyu and Henan Yinshan, have been granted an inter-provincial value-added telecommunication services operating license for mobile information services (excluding fixed line information and Internet information services) by the MIIT that permits it to conduct nation-wide operations. Our affiliate, WVAS Solutions, has been granted a value-added telecommunication services operating license issued by the local Beijing Municipal Telecommunications Administration Bureau. This license may not be sufficient to authorize WVAS Solutions to provide value-added telecommunication services on a national basis.
Regulations for the Administration of Foreign-Invested Telecommunications Enterprises (2008, revised), or the FI Telecom Regulations. The FI Telecom Regulations set forth detailed requirements with respect to capitalization, investor qualifications and application procedures in connection with the establishment of a foreign-invested telecom enterprise. Under the FI Telecom Regulations, a foreign entity is prohibited from owning more than 50% of the total equity in any value-added telecommunication services business in China. To comply with these restrictions, we have entered into a series of agreements with each of our affiliated Chinese entities and their respective shareholders. We hold no ownership interest in any such affiliated Chinese entities.
Notice on Intensifying the Administration of Foreign Investment in Value-added Telecommunications Services(2006). Under this notice, an operating company holding a value-added telecommunications license (and not its shareholders) must own all related Internet domain names and registered trademarks. In addition, such company’s business site and equipment should comply with its approved licenses, and the company should establish and audit its internal Internet and information security policies and standards and emergency management procedures.

 

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Regulations on Internet Content Services
Notice Concerning Short Message Services(2004), Under this Notice, telecom operators may only cooperate with licensed information service providers for SMS. This Notice sets forth requirements for provision of SMS by information service providers with respect to pricing,National security considerations are an important factor in the regulation of Internet content and method of service provision. Certain types of SMS require customer’s explicit confirmation on acceptance of charges before such services could be billed for. This Notice also sets forth a high standard for customer services provided by information service providers and requires the service providers to provide an easy and clear cancellation mechanism for their customers to cancel subscribed services.
Notice Concerning the Pricing and Billing of Mobile Information Services(2006). Under this notice, the pricing and billing of WVAS must be accurate, clear and fair. In addition, a wireless value-added service provider cannot charge a customer unless the customer responds to two customer requests, and it must maintain detailed invoices for each customer for more than five months. In turn, the telecom operators are required to first deal with customer complaints, requests for refunds and related matters.
Notice Concerning the Billing of Telecommunications Services(2007). Under this notice, no telecommunication enterprise may activate any service or function directly connected to their platforms, such as call reminder and voice inbox functions, unless the customer affirmatively consents to subscribing to them. For any free trial service subscribed by the mobile phone user, upon expiration of the free trial period, service providers may not charge the mobile phone user any fee for such service or function until the user re-confirms that it wishes to continue such service or function. When a customer calls the customer support line of a service provider, the service provider is prohibited from charging the customer a fee for such call unless the customer expressly confirms its consent to such charge regardless of whether automated or live support is provided. If automated support is provided, the customer is required to be furnished with pricing and billing information through a free voice notice.
In addition to regulations promulgated at the national level by the Chinese government, several provincial governments have issued provisional regulations requiring SMS service providers to obtain licenses from or register with Telecommunications Administration Bureau at the provincial level before providing SMS service within the province.
Regulation for Internet Publication.The State News and Publications Agency of the PRC, or the SNPA, is the government agency responsible for regulating publishing activities in China. On June 27, 2002, the MIIT and the SNPA jointly promulgated theInternet Publication Tentative Administrative Measures, or the Internet Publication Measures, which took effect on August 1, 2002. The Internet Publication Measures require Internet publishers to secure approval from the SNPA to conduct Internet publication activities. The term “Internet publication” is defined as an act of online dissemination where Internet information service providers select, edit and process works created by themselves or others (including content from books, newspapers, periodicals, audio and video products, electronic publications, and other sources that have already been formally published or works that have been made public in other media) which they then post on the Internet or transmit to users via the Internet for browsing, use or downloading by the public. We currently do not conduct any Internet publication business. The SNPA and the MIIT have not specified whether the approval required by the Internet Publishing Measures is applicable to the dissemination of works through SMS, WAP, Java, IVR or other wireless technologies. If, in the future, the SNPA and the MIIT confirm that the Internet Publishing Measures apply to wireless value-added telecommunication services operators or issue new regulations or rules regulating publishing through SMS, WAP, Java, IVR or other wireless technologies, we may need to apply for a license or permit from relevant governmental agencies in charge of publishing. We cannot assure you that such application would be approved by the relevant governmental agencies.
Regulation for Internet News Dissemination.On November 7, 2000, the State Council News Office and the MIIT promulgated the Internet News Measures, under which websites established by non-news organizations may only publish news released by certain official news agencies. In order to disseminate news, such websites must satisfy the relevant requirements and have acquired the requisite governmental approval. We currently do not conduct any online news dissemination business. The State Council News Office and the MIIT have not specified whether the Internet News Measures apply to the dissemination of news through SMS, WAP, Java, IVR or other wireless technologies. If, in the future, the State Council News Office and the MIIT clarify that the Internet News Measures apply to wireless value-added telecommunication services operators or issue regulations or rules regulating wireless news dissemination, we may need to apply for a license or permit from governmental agencies in charge of news dissemination. We cannot assure you that such application would be approved by the relevant governmental agencies.

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Regulation for Internet Games and Culture Activities.On May 10, 2003, the Ministry of Culture of the PRC, or the MCC, promulgated theInternet Culture Administration Tentative Measures, or the Internet Culture Measures, which came into effect as of July 1, 2003. Pursuant to the Internet Culture Measures, if an Internet content provider engages in “Internet culture activities,” which include, among other things, online dissemination of “Internet cultural products” such as gaming products, the provider is required to obtain a license for Internet Culture Business Operations from the MCC in accordance with the procedures set forth in the Internet Culture Measures. Hurray! Solutions and Beijing Hutong were granted such a license in August 2004 and December 2007, which license permits them to conduct an Internet games business.
Regulation for Internet Audiovisual Program Services. In December 2007, the State Administration of Radio, Film, and Television or SARFT and the MIIT jointly issued theRules for the Administration of Internet Audiovisual Program Serviceswhich came into effect as of January 31, 2008. The rules apply to the provision of audiovisual program service via Internet (including mobile Internet) within the territory of the PRC. Providers of Internet audiovisual program services are required to obtain an Internet Audiovisual License or complete certain registration procedures. Providers are generally required to be either state-owned or state-controlled by the PRC government. However, in a press conference in February 2008, SARFT and the MIIT clarified that providers who engaged in Internet audiovisual program services prior to the promulgation of the rules and who have not violated any other laws or regulations shall be eligible to register their business and continue their operations. We cannot assure you that we will successfully complete such required registration procedures or be granted a Internet Audiovisual License.
Regulation of Music Production
The music industry, including the traditional record companies and the more recent digital music providers, is highly regulated in China. Laws and regulations issued or implemented by the NPC; the State Council of China; the National Copyright Administration of China, or the NCAC; the MCC, the MIIT; and other relevant government authorities cover many aspects of the industry, including entry into the market, scope of permissible business activities, tariff policy and foreign investment.
The principal laws and regulations governing the music business in China include:
Copyrights.UnderPeople’s Congress, the PRC’s Copyright Law (1990), as revised in 2001, and its related Implementing Regulations (2002), creators of protected works enjoy personal and property rightsnational legislature, has enacted laws with respect to publication, identification, alteration, reproduction, distribution, exhibition, performance, transmission, broadcastingmaintaining the security of Internet operation and related activities. The term of a copyright is life plus 50 years for individual authors and 50 years for corporations. In consideration of the social benefits and costs of copyrights, China balances copyright protections with limitations that permit certain uses, such as for private study, research, personal entertainment and teaching, without compensationInternet content. According to the author or prior authorization. Section 2, “Performance,” and Section 3, “Phonogram,” of Chapter IV of the Copyright Law cover major aspects of our business related to both online and offline music distribution. These provisions grant performers and record production companies personal and property rights (neighboring rights), including the right to fair compensation for the use of originals or copies of their works. In addition, authors of lyrics and music composers have separate and independent rights with respect to any particular song. The term of the copyright is 50 years after the first performance or authorized publication.
In addition, arrangements for the compulsory collection of license fees and the allocation of such fees were standardized by two interim provisions in the NCAC’sInterim Provisions on Compulsory License of Performanceand Phonogram (1993). In response to the changes posed by digital media, and in coordination with international treaties and agreements, the NPC took further action by amending the 1990 Copyright Law to specifically protect the online transmission of music (which is part of our music business). The newly added “digital” rights and responsibilities include a notice-and-takedown procedure for Internet service providers and certain anti-circumvention provisions. In combination, the Copyright Law, the Implementing Regulations, several administrative regulations and judicial interpretations constitute a relatively comprehensive legal framework for copyrights in China, although enforcement of such rights remains difficult. TheRegulations on Protection of Information Network Transmission Right(July 1, 2006) stipulate that the digital transmission of copyrightable works by Internet or wireless means, including by making them available via interactive on-demand or similar services, is subject to the regulations described above. In addition, the Chinese National Standing Committee voted to enter into the framework of the World Intellectual Property Organization’s World Copyright Treaty and World Performance and Phonogram Treaty in 2006.
Certification and Licensing System.The music industry is administered by specific ministries or agencies in China. A set of rules and regulations has been established for nearly every aspect of the traditional music business, from market entry to daily operation. In particular, our distribution of music through traditional physical channels (e.g., retail stores or chain stores) requires a license under theRegulations of the Phonographic Products and the Measures on Wholesaling, Retailing and Renting of the Phonographic Products(2002), while distribution through digital means (e.g., Internet or wireless means) requires official approval or record-keeping of music and its permissible content transmitted within the PRC by MCC according to theOpinions on Regulation and Development of Music Transmitted via Network(2006). In addition, theRegulations on the Commercial Performance and its Implementing Provisions (2004) and Measures on the Professional Intermediaries(1998, revised) require professional performers and managers to obtain a license. The public performance of music also requires a license. These regulations are designed to enable the government to monitor the production, reproduction and publication of music,these laws, as well as the operations of record companies.
FailureInternet Measures, violators may be subject to comply with the foregoing legal requirements could subject our affiliated music companies to civil, administrative andpenalties, including criminal penalties.

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Regulation of Artist Agency
The artist agency industry is highly regulated in China. Regulations issued or implemented by the State Council of China, the Ministry of Culture and other relevant government authorities cover many aspects of artist agency, including entry into the artist agency industry, the scope of permissible business activities, tariff policy and foreign investment. TheRegulationssanctions, for the Administration of Commercial Performances(2005), as revised in 2008, and its related Implementing Regulations (2005) are the primary governing law related to our artist agency services. These regulations set forth detailed requirements with respect to different aspects of commercial performances including live musical performances. Under the commercial performances regulations, commercial performances require a performance brokerage company to obtain a commercial performance license in order to provide intermediary, agency and brokerage for commercial performances. Foreign companies are prohibited from owning more than 50% of the total equity in such brokerage companies in China. In the event we host commercial performances, we are required to file an application with the culture administrative department at the county level of the place where the performances are hosted. Hurray! Digital Media has been granted a commercial performance license for commercial performances.
Other Laws and their Application
Regulation of Internet content services.We do not operate a significant Internet portal business, which typically requires the provision of extensive Internet content services, including Chinese language Web navigational and search capabilities, content channels, web-based communications and community services and a platform for e-commerce, such as auction houses.
For the limited Internet content services we provide, we are prohibited from posting or displaying any content that:
opposes the fundamental principles determinedstated in China’s Constitution;the PRC constitution;
compromises statenational security, divulges state secrets, subverts state power or damages national unity;
harms the dignity or interests of the state;
incites ethnic hatred or racial discrimination or damages inter-ethnic unity;
sabotages China’sundermines the PRC’s religious policy or propagates heretical teachings or feudal superstitions;
disseminates rumors, disturbs social order or disrupts social stability;
propagatesdisseminates obscenity or pornography, encourages gambling, violence, murder or fear or incites the commission of crimes;a crime;
insults or slanders a third party or infringes upon the lawful rights and interests of a third party; or
includes other contentis otherwise prohibited by lawslaw or administrative regulations.
FailureICP operators are required to monitor their websites. They may not post or disseminate any content that falls within these prohibited categories and must remove any such content from their websites. The PRC government may shut down the websites of ICP license holders that violate any of the above-mentioned content restrictions, order them to suspend their operations, or revoke their ICP licenses.
Restrictions on Foreign Ownership in Value-Added Telecommunications Services
According to the Provisions on Administration of Foreign Invested Telecommunications Enterprises, or the FITE Provisions, promulgated by the State Council on December 11, 2001 and amended on September 10, 2008, the ultimate foreign equity ownership in a value-added telecommunications services provider must not exceed 50%. Moreover, for a foreign investor to acquire any equity interest in a value-added telecommunication business in China, it must demonstrate a good track record and experience in operating value-added telecommunications services. Foreign investors that meet these requirements must obtain approvals from the MIIT and the MOFCOM or its authorized local branches, and the relevant approval application process usually takes six to nine months. We believe that it would be impracticable for us to acquire any equity interest in our Chinese affiliates without diverting management attention and resources. In addition, we believe that our contractual arrangements with these entities and their respective individual shareholders provide us with sufficient and effective control over these entities. Accordingly, we currently do not plan to acquire any equity interest in any of these entities.
On July 13, 2006, the MIIT issued the Notice of the MIIT on Intensifying the Administration of Foreign Investment in Value-added Telecommunications Services. This notice prohibits domestic telecommunication services providers from leasing, transferring or selling telecommunications business operating licenses to any foreign investor in any form, or providing any resources, sites or facilities to any foreign investor for their illegal operation of a telecommunications business in China. According to this notice, either the holder of a value-added telecommunication business operating license or its shareholders must legally own the domain names and trademarks used by such license holders in their provision of value-added telecommunication services. The notice further requires each license holder to have the necessary facilities, including servers, for its approved business operations and to maintain such facilities in the regions covered by its license. In addition, all value-added telecommunication service providers are required to maintain network and Internet security in accordance with the standards set forth in relevant PRC regulations. If a license holder fails to comply with these prohibitions may resultthe requirements in the closingnotice and cure such non compliance, the MIIT or its local counterparts have the discretion to take measures against such license holders, including revoking their valued-added telecommunication business operating licenses.

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Regulations on Broadcasting Audio/Video Programs through the Internet
On July 6, 2004, the SARFT promulgated the Rules for the Administration of our websites. In addition, the Supreme CourtBroadcasting of China and the Supreme People’s Procuratorate of China have issued quantitative guidance to the courts in China regarding when criminal penalties should be imposed on persons who distribute or assist in the distribution of obscene contentAudio/Video Programs through the Internet and Other Information Networks, or wireless services.the Audio/Video Broadcasting Rules. The Audio/Video Broadcasting Rules apply to the launch, broadcasting, aggregation, transmission or download of audio/video programs via the Internet and other information networks. Anyone who wishes to engage in Internet broadcasting activities must first obtain an audio/video program transmission license, with a term of two years, issued by the SARFT and operate pursuant to the scope as provided in such license. Foreign invested enterprises are not allowed to engage in the above business.
RegulationOn April 13, 2005, the State Council announced Several Decisions on Investment by Non-state-owned Companies in Culture-related Business in China. These decisions encourage and support non-state-owned companies to enter certain culture-related business in China, subject to restrictions and prohibitions for investment in audio/video broadcasting, website news and certain other businesses by non-state-owned companies. These decisions authorize the SARFT, the Ministry of advertisements.The StateCulture and the GAPP to adopt detailed implementing rules according to these decisions.
On December 20, 2007, the SARFT and the MIIT jointly issued the Rules for the Administration of IndustryInternet Audio and Commerce,Video Program Services, commonly known as Circular 56, which came into effect as of January 31, 2008. Circular 56 reiterates the requirement set forth in the Audio/Video Broadcasting Rules that online audio/video service providers must obtain a license from the SARFT. Furthermore, Circular 56 requires all online audio/video service providers to be either wholly state-owned or state controlled. According to relevant official answers to press questions published on the SARFT’s website dated February 3, 2008, officials from the SARFT and the MIIT clarified that online audio/video service providers that already had been operating lawfully prior to the issuance of Circular 56 may re-register and continue to operate without becoming state-owned or controlled, provided that such providers have not engaged in any unlawful activities. This exemption will not be granted to online audio/video service providers established after Circular 56 was issued. Such policies have been reflected in the Application Procedure for Audio/Video Program Transmission License. We have obtained an audio/video program transmission license, which is valid from June 2008 to June 2011.
On March 31, 2009, SARFT released a Notice on Strengthening the Administration of Online Audio/Video Content (the “Notice”). The Notice reiterated, among other things, that all movies and television shows released or published online must be in compliance with relevant regulations on the administration of radio, film and television. In other words, these movies and television shows, whether produced in the PRC or overseas, must be pre approved by SARFT and distributors of these movies and television shows must obtain an applicable permit before releasing any movie or television show.
On April 1, 2010, the SARFT issued the Internet Audio/Video Program Services Categories (Provisional), or the Provisional Categories, which classified Internet audio/video programs into four categories. Category I is only open to state-owned broadcast media companies operating in the television section, and the other three categories are open to privately held entities.
Regulations on Internet News Publication
Publishing and disseminating news through the Internet are highly regulated in the PRC. On November 6, 2000, the SCIO and the MIIT jointly promulgated the Provisional Measures for Administrating Internet Websites Carrying on the News Publication Business, or Internet News Measures. These measures require an ICP operator (other than a government authorized news unit) to obtain the approval from SCIO to publish news on its website or disseminate news through the Internet. Furthermore, any disseminated news is required to be obtained from government-approved sources based on contracts between the ICP operator and these sources. The copies of such contracts must be filed with relevant government authorities.
On September 25, 2005, the SCIO and the MIIT jointly issued the Provisions on the Administration of Internet News Information Services, requiring Internet news information service organizations to provide services as approved by the SCIO, subject to annual inspection under the new provisions. These Provisions also provide that no Internet news information service organizations may take the form of a foreign-invested enterprise, whether jointly or wholly owned by the foreign investment, and no cooperation between Internet news information service organizations and foreign-invested enterprise is allowed before the SCIO completes the security evaluation.

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SCIO requires organizations operating Internet news services apply for and obtain the “Internet News Information Service Permit” from it. To our knowledge, in practice SCIO does not accept such application at present and we will submit an application once SCIO starts to accept. Currently in cooperation with some media companies and news agencies, we operate a current events channel on our website, which includes audio/video contents relating to current topics and social events.
Regulations for Internet Publication
The GAPP is responsible for nationwide supervision and administration of publishing activities in China. On June 27, 2002, the GAPP and the MIIT jointly promulgated the Internet Publication Tentative Administrative Measures, or the Internet Publication Measures, which took effect on August 1, 2002. Pursuant to the Internet Publication Measures, any entity engaged in Internet publishing activities must obtain the Internet Publication License from the GAPP before conducting any Internet publication activities.
The term “Internet publication” is defined as Internet transmission activity by which Internet information service providers publish on the Internet or transmit to end-users via the Internet works that they or others have created, after selection and editing, for browsing, reading, use or downloading by the general public. The works in question primarily include (i) content that has already been published formally, such as books, newspapers, periodicals, audio/video products and electronic publications, or that has been made public via other media; and (ii) edited works of literature and art or works concerning natural science, social science, engineering or other topics.
However, the Internet Publication Measures were promulgated in June 2002, which is approximately three years prior to the establishment of China’s first group of online audio/video websites. At the time of promulgation, these Measures were intended to regulate the traditional audio/video products and online gaming and did not consider the issues directly relevant to online audio/video business. Furthermore, the definition of “Internet publication” under these Measures is very broad and the GAPP has not provided any implementation rule or official interpretation as to the applicability of the Internet Publication Measures to a website such as Ku6.com that exclusively distributes audio/video content. To our knowledge, in practice no website exclusively providing online audio or video content has obtained an Internet publication license in China. Ku6 Information may apply for an Internet Publication License once this issue is clarified and confirmed officially.
Regulations on Internet Medical and Health Information Services
On May 1, 2009, the Ministry of Health promulgated the revised Internet Medical Information Measures, which became effective on July 1, 2009. The revised Internet Medical Information Measures require an ICP operator engaging in providing medical and health information to Internet users (which, among others, includes the provision of such information through the health channel on the operator’s website) to obtain a permit from the relevant provincial counterpart of the Ministry of Health. We obtained the Certificate of Internet Medical Information Service from the Beijing Drug Administration on June 2, 2008.
Regulations on Advertisements
The SAIC is the government agency responsible for regulating advertising activities in China. One provisional regulation issued by Shanghai municipal government prohibits service providers from sending SMS advertisements without the client’s consent.
On November 30, 2004, the SAIC issued the Administrative Regulations for Advertising Operation Licenses, taking effect as of January 1, 2005, granting a general exemption to enterprises (other than radio stations, television stations, newspapers and magazines, non-corporate entities and other entities specified in laws or administrative regulations) from the previous requirement to obtain an advertising operation license in addition to a business license. We conduct our online advertising business through Ku6 Information and Tianjin Ku6, each of which holds a business license that includes advertising in its business scope.

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On January 26, 2005, the SAIC and the MIIT jointly promulgated a Circular Regarding the Prohibition of Advertisements for Voice Messages, SMS and other Information Services Which Contain Unhealthy Content, or the SMS Advertising Circular. The SMS Advertising Circular prohibits advertisement of information services with pornographic, obscene, superstitious and other unhealthy content, or advertisements that are misleading in pricing and payment terms of information services. The SMS Advertising Circular further provides that information service providers and advertising companies involved in the dissemination of advertisements for information services with pornographic, obscene, superstitious and other unhealthy content, or advertisements that are misleading in pricing and payment terms of information services will be subject to penalties by relevant authorities pursuant to PRC advertising regulations, and that information service providers providing unhealthy contentscontent will be subject to administrative and other measures by telecommunications authorities, the public security authorities and national security authorities in accordance with Telecommunications Regulations (2000) and other applicable laws and regulations.
Advertisers, advertising operators and advertising distributors are required by PRC advertising laws and regulations to ensure that the contents of the advertisements they prepare or distribute are true and in full compliance with applicable laws and regulations. In addition, where a special government review is required for certain categories of advertisements before publishing, the advertisers, advertising operators and advertising distributors are obligated to confirm that such review has been performed and that relevant approval has been obtained. Violation of these regulations may result in penalties, including fines, confiscation of advertising income, orders to cease dissemination of the advertisements and orders to publish an advertisement correcting the misleading information. In circumstances involving serious violations, the State Administration for Industry and Commerce or its local branches may force the violator to terminate its advertising operation or even revoke its business license. Furthermore, advertisers, advertising operators or advertising distributors may be subject to civil liability if they infringe on the legal rights and interests of third parties.
Regulations on foreign ownership in advertising business
The principal regulations governing foreign ownership in advertising businesses in China include:
The Foreign Investment Industrial Guidance Catalog;
The Administrative Regulations on Foreign-invested Advertising Enterprises; and
The Circular Regarding Investment in the Advertising Industry by Foreign Investors through Equity Acquisition.
These regulations require foreign entities that directly invest in the PRC advertising industry to have at least a two-year track record with a principal business in the advertising industry outside China. Since December 2005, foreign investors have been permitted to directly own a 100% interest in advertising companies in China, but such foreign investors are also required to have at least a three-year track record with a principal business in the advertising industry outside China. PRC laws, rules and regulations do not permit the transfer of any approvals or licenses, including business licenses containing a scope of business that permits engagement in the advertising business.
As a result of current PRC laws, rules and regulations that impose substantial restrictions on foreign investment in the Internet and advertising businesses in China, we conduct this portion of our operations through a series of contractual arrangements among our PRC subsidiaries and our consolidated controlled entities. See “C. Organizational Structure.”
Regulations on Internet Culture Activities
On May 10, 2003, the Ministry of Culture promulgated the Internet Culture Administration Tentative Measures, or the Internet Culture Measures, which was revised on July 1, 2004. The Internet Culture Measures require ICP operators engaging in “Internet culture activities” to obtain a permit from the Ministry of Culture. The term “Internet culture activities” includes, among other things, online dissemination of Internet cultural products (such as audio-video products, gaming products, performances of plays or programs, works of art and cartoons) and the production, reproduction, importation, sale (wholesale or retail), leasing and broadcasting of Internet cultural products. We obtained the permit on June 20, 2009.

 

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As partOn November 20, 2006, the Ministry of our non-mobile operator marketing activities, weCulture issued Several Suggestions of the Ministry of Culture on the Development and Administration of the Internet Music, or the Suggestions, which became effective on November 20, 2006. The Suggestions, among other things, reiterate the requirement for the Internet service provider to obtain an Internet culture business permit to carry on any business relating to Internet music products. In addition, foreign investors are prohibited from operating Internet culture businesses. However, the laws and regulations on Internet music products are still evolving, and there have developed integrated marketing campaigns with traditional media companiesnot been any provisions stipulating whether or how music video will be regulated by the Suggestions.
On August 18, 2009, the Ministry of Culture promulgated the Notice on Strengthening and multinational corporations through certain cross-selling efforts with companies. IfImproving the SAIC wereContent Review of Online Music. According to treat our integrated marketing campaigns or other activities as being advertising activities, we would need to apply to the local SAIC for an advertising license to conduct wireless advertising business (through SMS, for example). We cannot assure you that such application would bethis notice, only “Internet culture operating entities” approved by the SAIC.Ministry of Culture may engage in the production, release, dissemination (including providing direct links to music products) and importation of online music products. The content of online music shall be reviewed by or filed with the Ministry of Culture. Internet culture operating entities should establish a strict self-monitoring system of online music content and set up a special department in charge of such monitoring.
To comply with these laws and regulations, our content examination team reviews the music videos on our website as well as certain other content.
Regulations on Producing Audio/Video Programs
On July 19, 2004, the SARFT promulgated the Administrative Measures on the Production and Operation of Radio and Television Programs, effective as of August 20, 2004. These Measures provide that anyone who wishes to produce or operate radio or television programs must first obtain an operating permit. Applicants for this permit must meet several criteria, including having a minimum registered capital of RMB3 million. Our current permit has expired and we are in the process of applying for a new one.
Regulations on Software Products
On October 27, 2000, the MIIT issued the Administrative Measures on Software Products, or the Software Measures, to strengthen the regulation of software products and to encourage the development of the PRC software industry. On March 1, 2009, the MIIT issued amended Software Measures, which became effective on April 10, 2009. The Software Measures provide a registration and filing system with respect to software products made in or imported into China. These software products may be registered with the competent local authorities in charge of software industry administration. Registered software products may enjoy preferential treatment status granted by relevant software industry regulations. Software products can be registered for five years, and the registration is renewable upon expiration.
In order to further implement the Computer Software Protection Regulations promulgated by the State Council on December 20, 2001, the National Copyright Administration of the PRC issued the Computer Software Copyright Registration Procedures on February 20, 2002, which apply to software copyright registration, license contract registration and transfer contract registration. We have obtained and maintain four software copyright registrations.
Regulations on Intellectual Property Rights
China has adopted legislation governing intellectual property rights, including trademarks, patents and copyrights. China is a signatory to the main international conventions on intellectual property rights and became a member of the Agreement on Trade Related Aspects of Intellectual Property Rights upon its accession to the World Trade Organization in December 2001.
Patent. The National People’s Congress adopted the Patent Law in 1984, and amended it in 1992, 2000 and 2008. The purpose of the Patent Law is to protect lawful interests of patent holders, encourage invention, foster applications of invention, enhance innovative capabilities and promote the development of science and technology. To be patentable, invention or utility models must meet three conditions: novelty, inventiveness and practical applicability. Patents cannot be granted for scientific discoveries, rules and methods for intellectual activities, methods used to diagnose or treat diseases, animal and plant breeds, substances obtained by means of nuclear transformation or a design which has major marking effect on the patterns or colors of graphic print products or a combination of both patterns and colors. The Patent Office under the State Intellectual Property Office is responsible for receiving, examining and approving patent applications. A patent is valid for a term of twenty years in the case of an invention and a term of ten years in the case of utility models and designs. A third-party user must obtain consent or a proper license from the patent owner to use the patent. Otherwise, the use constitutes an infringement of patent rights.

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Copyright. The National People’s Congress adopted the Copyright Law in 1990 and amended it in 2001 and 2010, respectively. The amended Copyright Law extends copyright protection to Internet activities, products disseminated over the Internet and software products. In addition, there is a voluntary registration system administered by the China Copyright Protection Center. The amended Copyright Law also requires registration of a copyright pledge.
To address copyright issues relating to the Internet, the PRC Supreme People’s Court on December 19, 2000 adopted the Interpretations on Some Issues Concerning Applicable Laws for Trial of Disputes over Internet Copyright, or the Interpretations, which were subsequently amended on January 2, 2004 and November 22, 2006. The Interpretations establish joint liability for ICP operators if they participate in, assist in or incite infringing activities or fail to remove infringing content from their websites after knowing the infringement of copyrights conducted by Internet users through the Internet or receiving notice from the rights holder. In addition, ICP operators shall be liable for knowingly uploading, disseminating or providing any measures, facilities or materials intended to bypass circumvention technologies designed to protect copyrights. Upon request, the ICP operators must provide the rights holder with registration information of the alleged violator, provided that such rights holder has produced relevant identification, copyright certificate and evidence of infringement. A court shall not uphold the alleged infringer’s claim against an ICP operator for breach of contract if the ICP operator removes the alleged infringing content after receiving the rights holder’s notice accompanied with proper evidence.
To address the problem of copyright infringement related to the content posted or transmitted over the Internet, the National Copyright Administration and the MIIT jointly promulgated the Measures for Administrative Protection of Copyright Related to Internet on April 29, 2005. This measure became effective on May 30, 2005.
This measure applies to situations where an ICP operator (i) allows another person to post or store any works, recordings, audio or video programs on the websites operated by such ICP operator or (ii) provides links to, or search results for, the works, recordings, audio or video programs posted or transmitted by such person, without editing, revising or selecting the content of such material. Upon receipt of an infringement notice from a legitimate copyright holder, an ICP operator must take remedial actions immediately by removing or disabling access to the infringing content. If an ICP operator knowingly transmits infringing content or fails to take remedial actions after receipt of a notice of infringement harming public interest, the ICP operator could be subject to administrative penalties, including: cessation of infringement activities; confiscation by the authorities of all income derived from the infringement activities; and payment of a fine of up to three times the unlawful income or, in cases where the amount of unlawful income cannot be determined, a fine of up to RMB100,000. An ICP operator is also required to retain all infringement notices for a minimum of six months and to record the content, display time and IP addresses or the domain names related to the infringement for a minimum of 60 days. Failure to obtain such approvalcomply with this requirement could result in penalties including being bannedan administrative warning and a fine of up to RMB30,000.
On May 18, 2006, the State Council promulgated the Protection of the Right of Communication through Information Networks, which became effective on July 1, 2006. Under this regulation, with respect to any information storage space, search or link services provided by an Internet service provider, if the legitimate right owner believes that the works, performance or sound or video recordings pertaining to that service infringe his or her rights of communication, the right owner may give the Internet service provider a written notice containing the relevant information along with preliminary materials proving that an infringement has occurred, and requesting that the Internet service provider delete, or disconnect the links to, such works or recordings. The right owner will be responsible for the truthfulness of the content of the notice.

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Upon receipt of the notice, the Internet service provider must delete or disconnect the links to the infringing content immediately and forward the notice to the user that provided the infringing works or recordings. If the written notice cannot be sent to the user due to the unknown IP address, the contents of the notice shall be publicized via information networks. If the user believes that the subject works or recordings have not infringed others’ rights, the user may submit to the Internet service provider a written explanation with preliminary materials proving non-infringement, and a request for the restoration of the deleted works or recordings. The Internet service provider should then immediately restore the deleted or disconnected content and forward the user’s written statement to the right owner.
An Internet service provider that provides information storage space to users through which users may provide works, performance or sound or video recordings to the public will be exempted from liability for compensation to right owners where the following conditions apply: (i) the Internet service provider has clearly indicated that the information storage space is provided to users, and published the name, contact person and IP address of the network service provider; (ii) it has not altered the works or recordings provided by users; (iii) it did not know, or could not reasonably have been expected to know, that the content provided by users infringed other’s rights; (iv) it has not received any direct financial gain from the users’ provision of the content; and (v) it deletes the allegedly infringing content upon receiving written notice from the rights owners. An Internet service provider that provides users with search or link services will be exempted from liability for compensation to right owner if the Internet service provider promptly disconnects the link to the infringing content after receiving the right owner’s notice. This exemption is not valid however if the Internet service provider knew or should know that the linked content infringed another’s rights; in that scenario, it will be jointly liable with the user who provided the content.
Since 2005, the National Copyright Administration, or the NCA, together with certain other PRC governmental authorities, have jointly launched annual campaigns specifically aimed to crack down on Internet copyright infringement and piracy in China, which normally last for three to four months every year. According to theNotice of 2010 Campaign to Crack Down on Internet Infringement and Piracypromulgated by the NCA, the Ministry of Public Security and MIIT on July 19, 2010, one of the main targets, among others, of the 2010 campaign is Internet audio and video programs. Since the 2010 campaign commenced in late July, the local branches of NCA have been focusing on popular movies and television series, newly published books, online games and animation, music and software and illegal uploading or transmission of a third party’s works without proper license or permission, sales of pirated audio/video and software through e-commerce platforms, providing search links, information storage, web hosting or Internet access services for third parties engaging in online advertisingcopyright infringement or piracy and the infringement by use of mobile media. In serious cases, the operating permits of the websites engaging in illegal activities confiscationmay be revoked, and such websites may be ordered to shut down.
We have adopted measures to mitigate copyright infringement risks. For example, our policy is to remove links to web pages if we know these web pages contain materials that infringe third-party rights or if we are notified by the legitimate copyright holder of illegal earningsthe infringement with proper evidence.
On December 26, 2009, the Standing Committee of the National People’s Congress adopted the Torts Liability Law, which became effective on July 1, 2010. Under this new law, both Internet users and fines.Internet service providers may be liable for the wrongful acts of users who infringe the lawful rights of other parties. If an Internet user utilizes Internet services to commit a tortious act, the party whose rights are infringed may request the Internet service provider to take measures, such as removing or blocking the content, or disabling the links thereto, to prevent or stop the infringement. If the Internet service provider does not take necessary measures after receiving such notice, it shall be jointly liable for any further damages suffered by the rights holder. Furthermore, if an Internet service provider fails to take necessary measures when it knows that an Internet user utilizes its Internet services to infringe the lawful rights and interests of other parties, it shall be jointly liable with the Internet user for damages resulting from the infringement.
Trademark. The PRC Trademark Law, adopted in 1982 and revised respectively in 1993 and 2001, protects registered trademarks. The Trademark Office under the SAIC handles trademark registrations and grants a term of ten years to registered trademarks. Trademark license agreements must be filed with the Trademark Office for the record.

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Domain Name. In September 2002, the CNNIC issued the Implementing Rules for Domain Name Registration setting forth detailed rules for registration of domain names. On November 5, 2004, the MIIT promulgated the Measures for Administration of Domain Names for the Chinese Internet, or Domain Name Measures. The Domain Name Measures regulate the registration of domain names, such as the first tier domain name “.cn.” In February 2006, CNNIC issued the Measures on Domain Name Disputes Resolution and its implementing rules, pursuant to which CNNIC can authorize a domain name dispute resolution institution to decide disputes.
Regulations on Information Security
The National People’s Congress has enacted legislation that prohibits use of the Internet that breaches the public security, disseminates socially destabilizing content or leaks state secrets. Breach of public security includes breach of national security and infringement on legal rights and interests of the state, society or citizens. Socially destabilizing content includes any content that incites defiance or violations of PRC laws or regulations or subversion of the PRC government or its political system, spreads socially disruptive rumors or involves cult activities, superstition, obscenities, pornography, gambling or violence. State secrets are defined broadly to include information concerning PRC national defense, state affairs and other matters as determined by the PRC authorities.
According to other relevant regulations, ICP operators must complete mandatory security filing procedures and regularly update information security and censorship systems for their websites with local public security authorities, and must also report any public dissemination of prohibited content.
In addition, the State Secrecy Bureau has issued provisions authorizing the blocking of access to any website it deems to be leaking state secrets or failing to comply with the relevant legislation regarding the protection of state secrets during online information distribution.
On January 13, 2006, the Ministry of Public Security promulgated Provisions on Technological Measures for Internet Security Protection, or Internet Protection Measures. The Internet Protection Measures require all ICP operators to keep records of certain information about its users (including user registration information, log-in and log-out time, IP address, content and time of posts by users) for at least 60 days and submit the above information as required by laws and regulations.
As an ICP operator, we are subject to the regulations relating to information security. We have taken measures to comply with such regulations. We are registered with the relevant government authority in accordance with the mandatory registration requirement. Our policy is to remove links to web pages and any content which to its knowledge contain information that would be in violation of PRC laws or regulations. In addition, we monitor our websites to ensure our compliance with such laws and regulations.
Regulations on Internet Privacy
The PRC Constitution states that PRC law protects the freedom and privacy of communications of citizens and prohibits infringement of such rights. In recent years, PRC government authorities have enacted legislation on Internet use to protect personal information from any unauthorized disclosure. The Internet Measures prohibit an ICP operator from insulting or slandering a third party or infringing the lawful rights and interests of a third party. Pursuant to the BBS Measures, ICP operators that provide electronic messaging services must keep users’ personal information confidential and must not disclose such personal information to any third party without the users’ consent or unless required by law. The regulations further authorize the relevant telecommunications authorities to order ICP operators to rectify unauthorized disclosure. ICP operators are subject to legal liability if the unauthorized disclosure results in damages or losses to users. The PRC government, however, has the power and authority to order ICP operators to turn over personal information if an Internet user posts any prohibited content or engages in illegal activities on the Internet.

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Foreign exchange controls.Exchange Controls
For information regarding relevant foreign exchange controls, please refer to Item 10.D. “Exchange Controls.”
Intellectual PropertyDividend Distribution
The principal regulations governing dividend distributions by wholly foreign-owned enterprises and Proprietary RightsSino-foreign equity joint ventures include the:
Wholly Foreign Owned Enterprise Law (1986), as amended;
Wholly Foreign Owned Enterprise Law Implementing Rules (1990), as amended;
Sino-foreign Equity Joint Venture Enterprise Law (1979), as amended;
Sino-foreign Equity Joint Venture Enterprise Law Implementing Rules (1983), as amended;
The Companies Law (2005);
The Notice on Implementation of Enterprise Income Tax Transition Preferential Policy under the PRC Enterprise Income Tax Law (2007);
PRC Enterprise Income Tax Law (2007); and
Implementation Rules of the PRC Enterprise Income Tax Law (2007).
Under these regulations, wholly foreign-owned enterprises and Sino-foreign equity joint ventures in the PRC may pay dividends only out of their accumulated profits, if any, as determined in accordance with PRC accounting standards and regulations. Additionally, these foreign-invested enterprises are required to set aside certain amounts of their accumulated profits each year, if any, to fund certain reserve funds. These reserves are not distributable as cash dividends.
Regulations on Employee Stock Options Plan
In December 2006, the People’s Bank of China promulgated the Administrative Measures of Foreign Exchange Matters for Individuals, setting forth the respective requirements for foreign exchange transactions by individuals (both PRC or non-PRC citizens) under either the current account or the capital account. In January 2007, the SAFE issued implementing rules for the Administrative Measures of Foreign Exchange Matters for Individuals, which, among other things, specified approval requirements for certain capital account transactions, such as a PRC citizen’s participation in employee stock ownership plans or share option plans of an overseas, publicly listed company. On March 28, 2007, the State Administration of Foreign Exchange promulgated the Application Procedures of Foreign Exchange Administration for Domestic Individuals Participating in Employee Stock Ownership Plan or Stock Option Plan of Overseas Listed Company, or the Stock Option Rules. The purpose of the Stock Option Rules is to regulate the foreign exchange administration of PRC domestic individuals who participate in employee stock holding plans and share option plans of overseas listed companies.
According to the Stock Option Rules, if a PRC domestic individual participates in any employee stock ownership plan or share option plan of an overseas listed company, a PRC domestic qualified agent or the PRC subsidiary of such overseas listed company must, among other things, file, on behalf of such individual, an application with the SAFE or its local counterpart to obtain approval for an annual allowance with respect to the purchase of foreign exchange in connection with stock holding or share option exercises as PRC domestic individuals may not directly use overseas funds to purchase shares or exercise share options. Concurrent with the filing of such application with the SAFE or its local counterpart, the PRC domestic qualified agent or the PRC subsidiary shall obtain approval from the SAFE or its local counterpart to open a special foreign exchange account at a PRC domestic bank to hold the funds required in connection with the stock purchase or option exercise, any returned principal or profits upon sales of shares, any dividends issued on the stock and any other income or expenditures approved by the SAFE or its local counterpart. The PRC domestic qualified agent or the PRC subsidiary is also required to obtain approval from the SAFE or its local counterpart to open an overseas special foreign exchange account at an overseas trust bank with custody qualifications to hold overseas funds used in connection with any shares purchase.

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Under the Foreign Currency Administration Rules, as amended in 2008, the foreign exchange proceeds of domestic entities and individuals can be remitted into China or deposited abroad, subject to the terms and conditions to be issued by the SAFE. However, the implementing rules in respect of depositing the foreign exchange proceeds abroad have not been issued by the SAFE. The foreign exchange proceeds from the sales of shares can be converted into RMB or transferred to such individuals’ foreign exchange savings account after the proceeds have been remitted back to the special foreign exchange account opened at the PRC domestic bank. If share options are exercised in a cashless exercise, the PRC domestic individuals are required to remit the proceeds to special foreign exchange accounts.
Many issues with respect to the Stock Option Rules require further interpretation. We rely primarilyand our PRC employees who have participated in an employee stock ownership plan or share option plan are subject to the Stock Option Rules. If we or our PRC employees fail to comply with the Stock Option Rules, we and our PRC employees may face sanctions imposed by the PRC foreign exchange authority or any other PRC government authorities, including restriction on intellectual propertyforeign currency conversions and additional capital contribution to our PRC subsidiaries.
In addition, the State Administration of Taxation has issued a few circulars concerning employee share options. Under these circulars, our employees working in China who exercise share options will be subject to PRC individual income tax. Our PRC subsidiaries have obligations to file documents related to employee share options with relevant tax authorities and withhold the individual income taxes of employees who exercise their share options. If our employees fail to pay and we fail to withhold their income taxes, we may face sanctions imposed by tax authorities or any other PRC government authorities.
Labor Laws and Social Insurance
Pursuant to the PRC Labor Law and the PRC Labor Contract Law, employers must execute written labor contracts with fulltime employees. All employers must compensate their employees with wages equal to at least the local minimum wage standards. All employers are required to establish a system for labor safety and sanitation, strictly abide by state rules and standards and provide employees with workplace safety training. Violations of the PRC Labor Contract Law and the PRC Labor Law may result in the imposition of fines and other administrative liabilities. Criminal liability may arise for serious violations.
In addition, employers in China are obliged to provide employees with welfare schemes covering pension insurance, unemployment insurance, maternity insurance, work-related injury insurance, medical insurance and housing funds.
To comply with these laws and regulations, we have caused all of our contractual arrangements with our employees, clients, business partners and others to protect our intellectual property rights. We require ourfull-time employees to enter into agreements requiring them to keep confidential all information relating tolabor contracts and provide our customers, methods, businessemployees with the proper welfare and trade secrets duringemployment benefits.
Regulations on Concentration in Merger and after their employment with us. Our employees are required to acknowledgeAcquisition Transactions
The M&A Rule established additional procedures and recognizerequirements that all inventions, trade secrets, workscould make merger and acquisition activities by foreign investors more time-consuming and complex. These rules require, among other things, that the MOFCOM be notified in advance of authorship, developments and other processes, whether or not patentable or copyrightable, made by them during their employment are our property. They also sign agreements to substantiate our sole and exclusive right to those works and to transfer any ownership that they may claimchange-of-control transaction in those works to us.
While we activelywhich a foreign investor will take steps to protect our proprietary rights, such steps may not be adequate to prevent the infringement or misappropriation of our intellectual property. This is particularly the case in China where the laws may not protect our proprietary rights as fully as in the United States. Infringement or misappropriation of our intellectual property could materially harm our business. We have registered a number of domain names including but not limited to:Hurraymedia.com; Hurrayagency.com; Hurraymusic.com;Hurraygame.com; Hurraydigital.comandHurraywireless.comin 2008.
We are in the process of applying for two additional trademarks with China’s Trademark Office relating to a charity event’s theme song, titled “Passion for Internet” (Ai Xin Hu Lian). China’s trademark law adopts a “first-to-file” system for obtaining trademark rights. As a result, the first applicant to file an application for registrationcontrol of a mark will preempt all other applicants.PRC domestic enterprise or a foreign company with substantial PRC operations, if certain thresholds under the Provisions on Thresholds for Prior useNotification of unregistered marks, except “well known” marks, is generally not a basis for legal action in China. We may not be able to successfully defend or claim any legal rights in that trademark for which application has been made but for which the Trademark Office has notConcentrations of Undertakings issued a registration certificate.
In 2008, we filed a patent application with the State Intellectual Property Office of China relating to an offline method by which our customers can directly access our wireless value-added products. This application is currently under examination and our rights to this patent could be affected adversely if this application is rejected by the State Intellectual Property Office of China.
Many partiesCouncil on August 3, 2008 are actively developing and seeking patent protection for wireless services-related technologies. We expecttriggered. Complying with these partiesrequirements could affect our ability to continue to take steps to protect these technologies, including seeking patent protection. There may be patents issuedexpand our business or pending that are held by others and that cover significant parts ofmaintain our technology, business methods or services. Disputes over rights to these technologies are likely to arise in the future. We cannot be certain that our products and services do not or will not infringe valid patents, copyrights or other intellectual property rights held by third parties. We may be subject to legal proceedings and claims from time to time relating to the intellectual property of others, as discussed in “Risk Factors — Additional Risks Related to Our Company — We may not be able to adequately protect our intellectual property, and we may be exposed to infringement claims by third parties.”
Our affiliated companies have retained recording and publishing rights with respect to the songs in their music libraries. They also own the applicable copyrights with respect to songs written and produced by their respective in-house artists. In addition, our affiliated music companies have either retained licenses to use or purchased the applicable copyrights with respect to songs written and produced by independent artists.market share.

 

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C. Organizational Structure
We principally conduct our businessoperations in China principally through contractual arrangements among our wholly owned subsidiary, Beijing Hurray! Times. To comply with ownership requirements under Chinese laws, which impose certain restrictions on foreign companies such as us, from investingPRC subsidiaries, Ku6 (Beijing) Technology Co., Ltd. and WeiMoSanYi (Tianjin) Technology Co., Ltd. and four consolidated affiliated entities in certain industries such as value-added telecommunication and Internet services, we have entered into a series of agreements with nine affiliated Chinese entitiesthe PRC, namely, Ku6 (Beijing) Information Technology Co., Ltd. (“Ku6 Information”), Tianjin Ku6 Zheng Yuan Information Technology Co., Ltd. (“Tianjin Ku6”), Ku6 (Beijing) Cultural Media Co., Ltd. (“Ku6 Cultural”), Shanghai Yisheng Network Technology Co., Ltd. (“Yisheng”) and their respective shareholders. In June 2008, we completed the dissolution of our former affiliated Chinese entity, Beijing Cool YoungYisheng has a 70%-owned subsidiary, Shanghai Ran Ya Information Technology Co., Ltd., which had no significant business prior to its dissolution. (“Ran Ya”). We hold no ownership interest in any such affiliated Chinese entities,VIEs, which are discussed below:
1.Hurray! Solutions is 85% and 15% owned by our chairman, Qindai Wang, and one of our directors and our chief executive officer, Songzuo Xiang, respectively.
1. Ku6 Information is 98% owned by Mr. Shanyou Li and 2% owned by Mr. Hailong Han.
2.Beijing Network is 50% owned by each of Li Xun and Hongmei Peng, two individuals in China.
2. Tianjin Ku6 is 100% owned by Ku6 Information.
3.WVAS Solutions is 99% owned by Beijing Network, with the remaining 1% equally owned by Hao Sun and Xiaoping Wang.
4.Beijing Palmsky is 50% and 50% owned by two individuals in China, Hong Liu and Haoyu Yang.
5.Beijing Hutong is 50% and 50% owned by two individuals in China, Wenqian Xu and Yi Cai.
6.Shanghai Magma is 50% and 50% owned by two individuals in China, Yi Zhang and Aiqin Shang.
7.Hengji Weiye is 50% and 50% owned by two individuals in China, Hong Pan and Xiaoqing Guo.
3. Ku6 Cultural is 98% owned by Mr. Shanyou Li and 2% owned by Ms. Xingye Zeng.
8.Shanghai Saiyu is 50% and 50% owned by two individuals in China, Liang Ruan and Yuqi Shi.
9.Henan Yinshan is 50% and 50% owned by two individuals in China, Hua Wei and Yidan Jiang.
4. Yisheng is 75% owned by Ms. Dongxu Wang and 25% owned by Ku6 Information.
Through our agreements with these Chinese affiliates, we have the power to vote all shares of all the shareholders of those companies on their matters, through the general manager of Beijing Hurray! Times,our wholly owned PRC subsidiaries, as well as the right to enjoy the economic benefits of those companies and the exclusive right to purchase equity interests from the shareholders of those companies to the extent permitted by Chinese laws.
In addition, Hurray! Digital Media is 50% owned by Hurray! Solutions, 25% owned by Beijing Network, For a detailed description of the regulatory environment that necessitates the adoption of our corporate structure, see Item 4.B. “Information on the Company—Business Overview—Government Regulation.” For a detailed description of the risks associated with our corporate structure and 25% owned by Beijing Hutong. In turn, Hurray! Digital Media holds a 51% equity interest in Huayi Brothers Music, a 60% equity interest in Freeland Music, a 30% equity interest in New Run, a 65% equity interest in Secular Bird and Freeland Music owns a 51% equity interest in Fly Songs.
We conductthe contractual arrangements that support our business in the overseas Chinese language music market through our wholly owned subsidiary, Hurray! Media. Hurray! Media holds a 61.08% equity interest in Seed Music Group, which operates its business through its four subsidiaries of Seed Music Co., Ltd. (“Seed Music”), Profita Publishing Limited (“Profita Publishing”), Dongyi Music Limited (“Dongyi Music”), each of which is incorporated in Taiwan, and Beijing Seed, which is incorporated in China. Seed Music and Profita Publishing are wholly owned by Seed Music Group. Seed Music wholly owns each of Dongyi Music and Beijing Seed.corporate structure, see Item 3.D. “Risk Factors—Risks Related to Our Corporate Structure.”
Under Financial Accounting Standards Board (“FASB”) Interpretation No. 46 (revised), or FIN 46(R),the guidance relating to the consolidation of VIEs, we are the primary beneficiary of the economic benefits of our variable interest entitiesVIEs and their subsidiaries, Hurray! Solutions, WVAS Solutions, Beijing Palmsky, Beijing Network, Beijing Hutong, Hengji Weiye, Shanghai Magma, Hurray! Digital Media, Shanghai Saiyu, Henan Yinshan, Huayi Brothers Music, Freeland Music, Secular Bird, New RunKu6 Information, Tianjin Ku6, Ku6 Cultural and Fly Songs. Accordingly, these entities are consolidated into our financial statements or, in the case of New Run, accounted for as an equity method investment from and after the date we became the primary beneficiary of each such entity.Yisheng. Transactions among the consolidated entities and our company and subsidiaries are eliminated in consolidation.

 

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The following diagram illustrates our corporate structure showing our principal subsidiaries and variable interest entitiesVIEs as of MayJune 1, 2009.2011.
(FLOW CHART)(FLOW CHART)

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D. Property, Plant and Equipment
Our company and certain of our non-music affiliates currentlyWe lease an approximate total of 3,38910,045.847 square meters of office space in Beijing, through various lease agreements. The aggregate monthly rent of such lease agreements was approximately $111,879 beginning in October 2008. We also have branchesShanghai, Guangzhou, Tianjin and representative offices in Beijing, Shandong, Heilongjiang, Guangdong, Zhejiang, Liaoning, Chongqing, Shanghai, Henan and Sichuan.
Freeland Music, Huayi Brothers Music and New Run lease an approximate total of 1,610 square meters of office space in Beijing. Secular Bird leases an approximate total of 140 square meters of office space in Guangzhou. Seed Music Group and its subsidiaries lease approximately 100 square meters in Taiwan and also occupy approximately 509 square meters in Beijing.Xi’an.
Item 4A. Unresolved Staff Comments
Not Applicable.
Item 5. Operating and Financial Review and Prospects
The following discussion of our financial condition and results of operations is based upon and should be read in conjunction with our consolidated financial statements and their related notes included elsewhere in this annual report on Form 20-F. This reportdiscussion contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including, without limitation, statements regarding our expectations, beliefs, intentions or future strategies that are signified by the words “expect,” “anticipate,” “intend,” “believe,”“believe” or similar language. All forward-looking statements included in this annual reportprospectus are based on information available to us on the date hereof, and we assume no obligation to update any such forward-looking statements. Actual results could differ materially from those projected in the forward-looking statements. In evaluating our business, you should carefully consider the information provided under the caption “Risk Factors” in this annual report on Form 20-F.Factors.” We caution you that our businesses and financial performance are subject to substantial risks and uncertainties.

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A. OPERATING RESULTS
Overview
We are a leadingentered into the online distributor of music and music-related products such as ringtones, ring-back-tones, and true-tones to mobile users in Chinavideo business through the full rangeacquisition of WVAS platforms over mobile networks and through the Internet.Ku6 Holding Limited in January 2010.
We also provide a wide range of other WVAS to mobile users in China, including games, pictures and animation, community, and other media and entertainment services. Our services are offered through the various service platforms available on the 2G and 2.5G networks operated by the mobile telecommunication network operators in China, principally China Mobile, China Unicom and increasingly, China Telecom. ManyIn May 2010, we sold all of our services are also available51% interest in Huayi Music to users in China through our website. We are also a leader in artist development, music production and offline distribution in China through our affiliated music companies, Huayi Brothers Music, Freeland Music, New Run, Secular Bird andMedia Corporation.
In August 2010, we completed the disposal of our recent acquisition, Seed Music Group, which also operates in Taiwan.
Our 2Gwireless value-added services revenues are derived from our SMS, IVR services and RBT services. Our 2.5G services revenues are derived to a substantial extent from WAP services, the predominant 2.5G service available in China, and to a lesser extent from Java™ games and MMS. Users pay for our services by monthly subscription and/or on a per-use basis. We receive payments for these services principally in the form of payments from the telecom operators after the users have paid for our services and the operators have deducted their service and network fees.
We recorded net losses of $12.0 million for 2008 and $42.0 million for 2007 and net income of $5.8 million for 2006. For 2008, we generated $54.0 million in total revenues, compared to $60.5 million and $68.7 million for 2007 and 2006, respectively, representing a decline of 10.9 % and 21.5% respectively. For 2008, WVAS revenue(WVAS) and recorded music accountedbusinesses to Shanda Interactive. We also completed the acquisition of the control of Yisheng, an online radio business, from Shanda Interactive in August 2010. These transactions are considered as transactions between entities under common control. Therefore the transactions are recorded at carryover basis and any difference between the carrying value and the amount received or paid are recorded in shareholders’ equity. The accompanying consolidated financial statements have been prepared as if the acquisition of Yisheng had been in effect since the inception of common control, which is August 31, 2009, the date on which the financial results of us was consolidated into Shanda Interactive’s consolidated financial statement and the operating results of WVAS and recorded music were presented as discontinued operations in the income statements for 79.1% and 20.9%all periods presented. See Note 2(1) to our consolidated financial statements.
We currently operate our business as a single segment. We derive substantially all of our revenues respectively, compared to 82.7%from online advertising services. For the year ended 2010, our revenues and 17.3% in 2007 and 91.0% and 9.0% in 2006. The 2008 decrease in revenue from WVAS was offset in part by an increase in recorded music revenues.
We had accumulated deficits of $10.0net loss were $16.6 million and $2.8$51.5 million, asrespectively.
As of December 31, 2008 and 2007, respectively, and retained earnings of $40.0 million as of December 31, 2006.
Although our net loss was $12.0 million in 2008, which included a foreign exchange loss of $9.0 million and an impairment charge of $7.5 million for goodwill, intangible assets and investment in a music affiliate,2010, we had cash and cash equivalents of approximately $59.5$27.3 million asand working capital of December 31, 2008,approximately $8.4 million. On April 1, 2011, we entered into agreements with Shanda Media Group Limited, or Shanda Media, a wholly owned subsidiary of Shanda Interactive, pursuant to which we agreed to issue to Shanda Media $50,000,000 of our ordinary shares at a per share price of $0.0325 (or $3.25 per ADS), and accordingly,$50,000,000 aggregate principal amount of senior convertible bond at face value. The bond will mature in three years after issuance and will bear an interest of 3% per annum. The bond will be convertible into our ordinary shares at a price of $0.03925 per ordinary share (or $3.925 per ADS). The bond is convertible beginning six months following its issuance. We believe that the new investment by Shanda Media provide sufficient capital for the next twelve months. Accordingly, our consolidated financial statements have been prepared on a going concerngoing-concern basis.
Discontinued Operations
Historically, we derived most of our revenues from wireless value-added services, which includes 2G services such as short message service, interactive voice response and ring back tone, and 2.5G services such as WAP, MMS, and Java™, each of which is available on the networks of China Mobile, China Unicom and China Telecom. We also had a recorded music business, which involves discovering, developing and representing recording artists and promoting, selling and licensing their works through designated third parties. In 2010, we made the strategic decision to divest our wireless value-added services and recorded music businesses to focus on our online video business.
On May 28, 2010, we sold all of our 51% interest in Huayi Music to Huayi Brothers Media Corporation and recognized gain of $4,486,786 from disposal of discontinued operations.
On August 17, 2010, we sold our wireless value-added services and recorded music businesses to Shanda Interactive. As the transaction was considered as a transaction between entities under common control, no gain or loss was recognized. The difference of $13,561,087 between the consideration received of $37,243,904 and the carrying amount of the assets and liabilities of WVAS and recorded music business of $23,682,817 and the corresponding cumulative translation difference of $10,344,330 were accounted for as contribution by Shanda Interactive in additional paid-in capital in 2010.

 

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According to ASC 205, the effect of discontinued operations of WVAS and recorded music businesses for the years ended December 31, 2008, 2009 and eight months period ended August 31, 2010 has been accounted for retroactively in the consolidated statement of operations for all the periods presented. Results from these discontinued operations, net of tax, in 2010, 2009 and 2008 were income of $1,104,348 (including gain of $4,486,786 from the disposal of our 51% interest in Beijing Huayi Brothers Music Co., Ltd. ), losses of $21,556,275 and losses of $7,330,754, respectively.
Acquisition of Online Audio Business from Shanda Interactive
The acquisition of Yisheng’s online audio business from Shanda Interactive was accounted for as a common control transaction as we were considered to be under the control of Shanda Interactive at the time of the acquisition. Accordingly, the accompanying consolidated financial statements have been prepared as if the acquisition of Yisheng had been in effect since August 31, 2009, the date of inception of common control, which is the date on which we were consolidated into Shanda Interactive’s consolidated financial statement. Therefore total assets and liabilities as well as the non-controlling interests of Yisheng were recorded at the carrying amount as capital contribution from Shanda Interactive in the consolidated statements of changes in equity. The effect of accounting for the acquisition under common control has increased the net loss for the year ended December 31, 2009 by $736,969, which represents the net loss of this business from August 31, 2009 through December 31, 2009. The $12,461,538 fair value of the 415,384,615 ordinary shares that we issued to Shanda Interactive was recorded through equity as a deemed distribution to Shanda Interactive in 2010.
The issuance of 138,461,539 ordinary shares to the 25% non-controlling shareholders of Yisheng in August 2010 was accounted for as an equity transaction in 2010 and the difference between fair value of the ordinary shares issued and carrying amount of the non-controlling interest was recognized as a decrease in additional paid-in capital attributable to us in accordance ASC 810.
Factors Affecting Our Results of Operations and Financial Condition
The major factors affecting ourOur business, financial condition and results of operations have been and will continue to be subject to general conditions affecting the online video and online advertising industries in China. These conditions, among others, include the stability and growth of China’s economy, the growth of the Internet penetration rate in China, and the increasing acceptance of online video advertising by the advertisers. In addition, our business, financial condition include:and results of operations are affected by a number of company-specific factors including our ability to:
Growth of the WVAS Market in China and Changes in Mobile Operator Policies. Our financial results have been, and we expect them to continue to be, largely dependent on growth in the WVAS market in China. Historically, 2G services, such as SMS, have represented the predominant portion of the WVAS market in China and of our revenues. We commercially launched 2.5G services in September 2002 and began billing users for these services at the beginning of 2003. Since the launch of these 2G and 2.5G services, we initially experienced significant growth in revenues from these services, followed by a significant decline in revenues for these services over the past three years. The important factors causing this decline have been the changes in the telecom operator policies or the manner in which they are enforced in 2008. Such policy changes and their manner of enforcement have been frequent and unpredictable for the past three years and have caused our revenues to be volatile. See Item 3. “Risk Factors — Risks Related to Our Company— Unilateral changes in the policies of the MII, China Mobile and China Unicom and in their enforcement of their policies have resulted in service suspensions and our having to pay additional charges to the telecom operators, and further changes could materially and adversely impact our revenue and profitability in the future.” Although we have been adversely affected by recent changes in telecom operator policies and the delay in the expansion of 2.5G networks by the telecom operators in 2008 and in the launch of 3G networks in China, we continue to believe that our financial success in the near-term will depend on the growth of the market for our 2G and 2.5G services, especially services utilizing music content, where we have a leading position and, in the longer-term, on our ability to offer popular services on any new wireless technologies that are introduced in China such as 3G.
maintain and expand our user base;
Positioning of Our Services on the WAP Portals of the Telecom Operators.A key component of our revenue growth is our ability to not only maintain access to China Unicom’s and China Mobile’s networks and now to China Telecom’s networks following that company’s acquisition of one of China Unicom’s networks, but also our ability to secure prominent positioning for our services at the top of the menu of services for each major service category on the telecom operators’ WAP portals so that users see our services first when opening the service menus. However, Beijing Network, one of our affiliated operating companies providing WAP services through China Mobile, was issued a sanction by China Mobile in effect in January 2006 for improper promotion of one of its WAP services. As part of the sanction, China Mobile downgraded all of Beijing Network’s WAP services to the bottom of the menu and temporarily suspended the approval of new service applications on all platforms by Beijing Network and joint promotions with Beijing Network. Our WAP revenue was adversely affected during this period.
obtain and produce popular video content cost-effectively;
Network Service Agreements with the Telecom Operators.Our results of operations are dependent on the terms of network service agreements with the telecom operators and the manner in which the telecom operators implement these agreements. Each of these agreements is non-exclusive, and has a limited term, generally one or two years. Renewal of them on favorable terms depends on our relationship with these telecom operators at both the national and provincial level, the popularity of our services and our ability to maintain adequate levels of performance. Any mobile operator could alter any of these terms or terminate the contracts for a variety of reasons in the future, including, for example, to increase their own service or network fees in order to enhance their profitability at the expense of service providers.
procure Internet bandwidth cost-effectively;
Billing and Transmission Failures. We do not recognize any revenues for services that are characterized as billing and transmission failures. We can not collect fees when these failures occur for our 2G services from telecom operators, which arise in a number of circumstances, including when the delivery of our services to a customer is prevented because the customer’s phone is off, the customer’s prepaid phone card has run out of value or a mobile operator experiences technical problems with its network. These situations are known in the industry as billing and transmission failures. The level of billing and transmission failures significantly affects revenues we record. The failure rate for 2G services has fluctuated significantly in the past, including in recent quarters, due in part to the recent restructuring of the telecom operators. The failure rate ranged on a monthly basis from 0.0% to 19.1% of the total billable messages which are reflected in our internal records during 2008. Although we do not experience the same type of billing and transmission errors for our 2.5G services as we do for our 2G services, we do experience a discrepancy between the revenues recorded by our internal system and the revenues that we receive from the telecom operators. This difference for 2.5G services ranged from 0.4% to 27.5% per month in 2008 and related to services that were provided but for a variety of reasons were not billed to the user due to the manner in which the telecom operators register new users or manage their internal billing reconciliation process, an issue that the 2008 telecom operator restructuring exacerbated.
provide effective advertising services;
control sales and marketing expenses; and
maintain leading brand and market position.
Description of Certain Statement of Operations Items
Net Revenues
We currently derive substantially all of our net revenues from online advertising services. Advertisers purchase our online advertising services primarily through third-party advertising agencies. As is customary in the advertising industry in China, we use cash incentives in the form of rebates to third-party advertising agencies and recognize revenues net of these rebates. We expect that our advertising service revenues will continue to be the primary source of our revenues for the foreseeable future. The cash incentives to third-party advertising agencies in the year ended December 31, 2010 was $5.4 million.

 

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We believe the most significant factors that directly or indirectly affect our advertising service revenues include the following:
the number of advertising customers;
the number of users visiting our website and the amount of time they spend on our website;
the list prices of our advertising services and the discount we offer to customers;
the commissions earned by third-party advertising agencies; and
the perceived effectiveness of online video advertising as compared to advertising in more traditional media, particularly television.
The number of advertising customers during any period is affected by our services, our sales and marketing efforts and influenced by our market position and advertisers’ perception of the effectiveness of our online advertising services. The size of our advertising customer base is also driven by customer-specific factors such as the timing of the introduction of new advertising campaigns, our ability to maintain favorable demographic user base, seasonality of advertising customers’ operations and growth of business sectors in which our advertising customers operate.
We believe our revenues from online advertising services are subject to seasonal fluctuations. For example, revenues of China-based online advertising companies like us are usually lower during the Chinese New Year period in the first quarter when advertising customers tend to place fewer orders for online advertising. Our relatively stronger performance in the fourth quarter has been largely due to the year-end promotion and sales campaign of our advertising customers.
Cost of Revenues
Our cost of revenues consist of Internet bandwidth leasing costs, amortization and impairment write-down of licensed video copyright, payroll costs associated with the platform operation and content, in-house developed content costs, depreciation expenses, and other costs. Our total cost of revenues amounted to $40.4 million for the year ended 2010.
             
  Year ended December 31, 
  2008  2009  2010 
  (in thousands of U.S. dollars) 
Internet bandwidth costs $  $534  $10,279 
Amortization of purchased video copyright cost        8,012 
Impairment write-down of purchased video copyright cost        7,740 
Payroll cost        6,167 
In-house developed content costs        1,596 
Depreciation of servers and other equipments        2,503 
Other costs(1)     23   4,162 
          
Total costs $  $557  $40,459 
          
 
(1) AcquisitionsInclude primarily advertisement production costs and Strategic Investments.Selective acquisitionsoutside service fees and strategic investments, such as the ones described in Item 4.A. “History and Development of the Company” above, form part of our strategy to further expand our business. These acquisitions and investments may not produce the results that our management and board of directors anticipate, and may subject our company to unforeseen liabilities. In particular, our future revenue growth will depend on our ability to successfully operate our music development, production and distribution business, with which we have relatively limited experience.user-generated content costs.
Developing Artists, Sustaining a Pipeline of New Song Releases and Keeping up with Consumer Music Tastes.Through our acquisition of controlling and minority stakes in Huayi Brothers Music, Freeland Music, New Run and Secular Bird, and Seed Music Group, we have entered the business of artist development and music production. Artist development and music production is inherently a “hit” driven business, and its success depends to a large extent on our ability to maintain a large portfolio of talented singing artists and build a strong pipeline of new song releases. Further, the success of such new releases depends upon their acceptance by consumers with various and changing tastes. If our affiliated music companies fail to expand their portfolio of talented singing artists, sustain a pipeline of new releases, or keep abreast of changes in consumer music tastes, our business and financial condition may be adversely affected with respect to the financial performance of our affiliated music companies.
Revenues
Internet bandwidth costs. Internet bandwidth costs are the fees we pay to telecommunications carriers and other service providers for telecommunications services and for hosting our servers at their Internet data centers. Bandwidth is a significant component of our cost of revenues and therefore an important factor affecting our profitability. We deriveexpect our revenues frombandwidth costs to increase on an absolute basis as traffic to our primary operating segments: WVAS and recorded music. Our revenues representwebsite grows. However, we expect our total revenues from operations, net of certain business and value-added taxes. Our revenues from WVAS and recorded music are subject to a 3.0% and 5.0% business tax, respectively.
The following table sets forth certain historical consolidated revenues, by amount andbandwidth costs as a percentage of our totalnet revenues for the periods indicated:
                         
  For the Year Ended December 31, 
  2008  2007  2006 
      Percentage      Percentage      Percentage 
  Amount  of revenues  Amount  of revenues  Amount  of revenues 
  (in thousands of U.S. dollars, except percentages) 
Revenues:
                        
Wireless value-added services $42,672   79.1% $50,038   82.7% $62,512   91%
Recorded music  11,287   20.9%  10,489   17.3%  6,203   9%
                   
Total revenues $53,959   100.0% $60,527   100.0% $68,715   100.0%
                   
to decrease over time, consistent with historical trends of decreasing unit cost of data hosting and transmission services.

 

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The following tables show our WVAS revenues for 2008, 2007 and 2006 by product and mobile operator (including Personal Handy-phone System, or PHS, operators).
                         
  For the Year Ended December 31, 2008 
  China  China  China  China       
  Mobile  Unicom  Telecom  Netcom  Others  Total 
  (in millions of U.S. dollars) 
SMS $9.5  $2.4  $0.4  $0.1  $0.9  $13.3 
IVR  7.2   1.3   3.2   0.2   0.3   12.2 
RBT  2.6   1.9   0.5         5.0 
                   
2G Revenues  19.3   5.6   4.1   0.3   1.2   30.5 
                   
                         
WAP  2.1   4.7   0.6         7.4 
MMS  0.8   0.5   0.1         1.4 
Java  2.2            0.1   2.3 
WEB        0.2         0.2 
                   
2.5G revenues  5.1   5.2   0.9      0.1   11.3 
                   
Other revenues              0.9   0.9 
                   
Total $24.4  $10.8  $5.0  $0.3  $2.2  $42.7 
                   
                         
  For the Year Ended December 31, 2007 
  China  China  China  China       
  Mobile  Unicom  Telecom  Netcom  Others  Total 
  (in millions of U.S. dollars) 
SMS $7.0  $2.5  $0.2  $0.3  $1.0  $11.0 
IVR  13.3   1.2   2.4   0.3      17.2 
RBT  1.6   1.7   0.4         3.7 
                   
2G Revenues  21.9   5.4   3.0   0.6   1.0   31.9 
                   
WAP  5.9   6.7            12.6 
MMS  0.7   0.7            1.4 
Java  1.4               1.4 
WEB        2.0         2.0 
                   
2.5G revenues  8.0   7.4   2.0         17.4 
                   
Other revenues  0.1            0.6   0.7 
                   
Total $30.0  $12.8  $5.0  $0.6  $1.6  $50.0 
                   
                     
  For the Year Ended December 31, 2006 
  China  China  China  China    
  Mobile  Unicom  Telecom  Netcom  Total 
  (in millions of U.S. dollars) 
SMS $11.3  $5.7  $  $0.1  $17.1 
IVR  5.2   2.5   2.5   0.6   10.8 
RBT  2.0   1.3   0.1      3.4 
                
2G Revenues  18.5   9.5   2.6   0.7   31.3 
                
WAP  10.4   11.1         21.5 
MMS  3.5   0.5         4.0 
Java™  4.4            4.4 
WEB        1.3      1.3 
                
2.5G revenues  18.3   11.6   1.3      31.2 
                
Total $36.8  $21.1  $3.9  $0.7  $62.5 
                

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Wireless Value-added Services. Our 2GAmortization and 2.5G services revenueswrite-down of licensed video copyrights.The licensed video copyrights are derived from servicescarried at the lower of unamortized cost or net realizable value and are amortized over their respective licensing periods as there is no limit of the showings of the licensed videos and we cannot reliably estimate the future number of showings for the licensed videos. We estimate the expected cash inflows that we provide to our users primarily through the networks of China Unicom, China Mobile, China Telecom and China Netcom (prior to its merger with China Unicom). 2G SMS and 2.5G WAP services have historically been our primary source of revenues. Our sales in 2008 of 2G SMS increased by 20.9% while IVR decreased by 29.1% as compared with 2007 primarily due to a decrease in promotion activities. Sales in 2008 of 2.5G WAP and MMS decreased as compared to 2007 due in partare directly attributed to the impactcontents licensed under the net realizable value approach. We write down the carrying value of the licensed content to net realizable value if the estimated net future direct cash inflows from the licensed video copyrights over the licensing period are lower than the carrying value. Amortization and write-down expenses for the year ended December 31, 2010 was $8,012,252 and $7,739,562, respectively. As of December 31, 2010, the carrying value of licensed video copyrights was written down to zero. Our costs of amortization and write-down of licensed video copyrights increased significantly as we built a large and comprehensive online video content library during the year 2010. We are exploring a revenue-sharing model with content owners. Under this model, we generally obtain titles for low initial cost in exchange for a commitment to share a percentage of marketing restrictions onthe advertising revenues generated by us from such titles, for a defined period of time. The initial cost may be in the form of an upfront non refundable payment and may also be in the form of a prepayment of future revenue sharing obligations. The terms of some revenue-sharing agreements may obligate us to make minimum revenue-sharing payments for certain titles. We believe this new model, if successfully executed, will help us to match our WVAS activities following the Sichuan earthquake in Maycontent costs and the restructuring of China Unicom in 2008.revenues generated from such content better.
Recorded MusicPayroll costs.. Our recorded music revenues are derived from artist development, music production, offline music distribution,Payroll costs consist of salaries and online music distribution through WVASbenefits for our platform operation and content personnel. We expect that our payroll costs will stay stable in absolute terms in the Internet, which accounted for approximately 20.9%near term.
In-house developed content costs.In-house developed content costs represent costs related to the production of our total revenues in 2008.
Cost of Revenues
The following table sets forth certain historical consolidated cost of revenues data by amount for the periods indicated:
             
  For the Year Ended December 31, 
  2008  2007  2006 
  (in thousands of U.S. dollars) 
Cost of Revenues:
            
Wireless value-added services $32,840  $36,394  $40,672 
Recorded music  6,730   6,233   3,553 
          
Total cost of revenues $39,570  $42,627  $44,225 
          
Wireless value-added services.The principal cost of revenues for our WVAS is the servicenews, reports and network fees paid to the telecom operators under our network service agreements with them. The cost of revenues also includes feesinteractive entertainment programs, but do not include any salaries and benefits paid to our content providersemployees. Video production (which mainly include direct production costs and marketing partners, maintenanceproduction overhead) costs related to equipment used to provideare capitalized, if meeting the services, bandwidth leasing chargescapitalization criteria. During the year ended December 31, 2010, the video production costs did not meet the criteria for capitalization and data center services, alternative channels, media and related Internet costs, operator imposed penalty charges, and certain distribution costs.
Recorded Music. Cost of revenues for our recorded music includes producing CD masters, artist and songwriter royalties, advertising and royalties payable to other parties for the use of their work.
Gross Profit Margin
The following table sets forth the historical consolidated gross profits and gross profit margin of our business activities for the periods indicated:
             
  For the Year Ended December 31, 
  2008  2007  2006 
  (in thousands of U.S. dollars, except percentages) 
Gross Profits:
            
Wireless value-added services $9,832  $13,644  $21,840 
Recorded music  4,557   4,256   2,650 
          
Total gross profits $14,389  $17,900  $24,490 
          

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  For the Year Ended December 31, 
  2008  2007  2006 
Gross Profit Margin:
            
Wireless value-added services  23.0%  27.3%  34.9%
          
Recorded music  40.4   40.6   42.7 
          
Total gross profit margin  26.7%  29.6%  35.6%
          
The gross profit margins for our WVAS declined in 2008 compared to 2007 due to sharply decreased revenues as a result all the video production costs have been expensed as incurred. We expect our in-house developed content costs continue to increase as we further implement our online media strategy.
Depreciation of sales declinesservers and other equipment.We include depreciation expense for servers and other equipment that are directly related to our business operations and technical support in our WAP services causedcost of revenues. Although our depreciation expenses were inconsequential in part by2009, our depreciation expense increased significantly in the restructuringyear ended December 31, 2010 to $2.5 million, as we made substantial investments in building up our CDN infrastructure in 2010 after our acquisition of China UnicomKu6. We expect our depreciation expense to increase on an absolute basis as we continue to invest in additional servers and the higher costs associated with developing new distribution channels. The gross profit margins forother equipment. However, we expect our recorded music remained relatively stable from 2006 to 2008, with slight decreases in 2007 and 2008depreciation expense as a resultpercentage of the national focus on the 2008 Beijing Olympic Games which reduced music promotions and events.our net revenues to decrease over time since we made substantial upfront capital expenditures at an early stage of our development that are not expected to increase as quickly as our net revenues.
Operating Expenses
The following table sets forth certain historical consolidated operating expenses data, in terms of amount and as a percentage of our total revenues, for the periods indicated:
                         
  For the Year Ended December 31, 
  2008  2007  2006 
      Percentage      Percentage      Percentage 
  Amount  of revenues  Amount  of revenues  Amount  of revenues 
  (in thousands of U.S. dollars, except percentages) 
Operating Expenses:
                        
Product development expenses (including stock-based compensation expense of $40, $1 and $80 for the years ended December 31, 2008, 2007 and 2006, respectively) $992   1.8% $2,028   3.4% $2,169   3.2%
Selling and marketing expenses (including stock-based compensation expense of $621, $287 and $346 for the years ended December 31, 2008, 2007 and 2006, respectively)  9,132   16.9   11,514   19.0   11,014   16.0 
General and administrative expenses (including stock-based compensation expense of $284, $155 and $118 for the years ended December 31, 2008, 2007 and 2006, respectively)  11,984   22.2   9,141   15.1   6,699   9.7 
Provision for goodwill impairment  2,675   5.0   38,779   64.1       
Gain on reduction of Unicom liability  (1,557)  (2.9)            
Gain from reversed litigation expenses  (557)  (1.0)            
                   
Total operating expenses $22,669   42.0% $61,462   101.6% $19,882   28.9%
                   
             
  Year Ended December 31, 
  2008  2009  2010 
  (in thousands of U.S. dollars) 
Operating Expenses
            
Product development $105  $  $ 
Selling and marketing  623   665   16,196 
General and administrative  1,673   6,465   13,507 
          
Total operating expenses $2,401  $7,130  $29,703 
          
Product Development ExpensesExpenses.. Product development expenses consist primarily consist of researchsalaries and development staff costs related to our WVAS business. Most of ourbenefits for product development expenses relate to enhancing our portfolio of 2G and 2.5G services. Product development expenses also include depreciation and amortization of computers and software related to the activities of our product development teams. We depreciate our computer equipment, software and other assets on a straight-line basis over their estimated useful lives, which are three to five years.personnel, including share-based compensation costs.

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Selling and Marketing ExpensesExpenses.. Selling and marketing expenses primarily consist of staff costs related to managing the development of our service offerings. These expenses also include advertising, sales and marketing expenses, such as expenses associated with sponsoring promotional events, salaries and benefits for our direct sales force, free trial services we offer through, for example, certain retailers of mobile phones in China.and marketing personnel, including share-based compensation costs, sales commission paid to our sales team and advertising and marketing expenses.

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General and Administrative ExpensesExpenses.. General and administrative expenses consist primarily consist of stock-based compensationsalary and benefits for our management, salaries for our finance and administrative personnel, professional service fees, lease expenses, other office expenses, expenses related to depreciation of equipment for general corporate purposes and expenses related to amortization of intangible assets from our acquisitions and any impairment write-downs of such assets.
We lease bandwidth from telecom operators’ provincial offices. Bandwidth and server custody fees, office rentals and depreciation charges allocated to our general management, finance and administrative personnel, are also included in generalbad debt provision, depreciation, amortization and administrative expenses.
We depreciate leasehold improvements, which are recorded as general and administrative expenses on a straight-line basis over the relevant lease term.
Stock-based Compensation.We grant equity incentive awards to our employees and certain non-employees. Until February 2006, when we commenced granting non-vested shares, all of our equity incentive grants were in the form of stock options. Effective January 1, 2006, we adopted the fair value recognition provisions of SFAS 123(R) using the modified prospective transition method. Under this method, stock-based compensation expense recognized beginning January 1, 2006 includes: (a) compensation expense for all stock-based compensation awards granted prior to, but not yet vested as of January 1, 2006 based on the fair market value as of the grant date, measured in accordance with SFAS 123, “Accounting for Stock-based Compensation,” and (b) compensation expense for all stock-based compensation awards granted on or subsequent to January 1, 2006, based on grant date fair value estimated in accordance with the provisions of SFAS 123(R). In March 2005, the SEC issued Staff Accounting Bulletin No. 107 (“SAB 107”) regarding the SEC’s interpretation of SFAS 123(R) and the valuation of stock-based payments for public companies. We have applied SAB 107 in our adoption of SFAS 123(R). We recognize stock-based compensation costs on a straight-line basis over the requisite service period of the award, which is generally the vesting period of the award.
On February 7, 2006, Hurray! granted awards of 330,000 ADSs, equal to 33,000,000 ordinary shares that vest over a period of time (which we refer to herein as “non-vested shares” ) to certain employees pursuant to its 2004 Share Incentive Plan (the “2004 Plan”). This resulted in stock-based compensation expense of $1.6 million to be recognized over the applicable vesting period. These non-vested shares vest on an annual basis equally over three years.
On June 20, 2006, Hurray! granted 75,000 ADSs, equal to 7,500,000 non-vested shares to certain employees which resulted in stock-based compensation expense of $0.3 million to be recognized over the applicable vesting period. These non-vested shares vest on an annual basis equally over 34 months.
On March 14, 2007, Hurray! granted 20,000,000 non-vested shares to its employees which resulted in stock-based compensation expense of $0.6 million to be recognized over the applicable vesting period. These non-vested shares vest over three years on an annual basis equally.
On November 23, 2007, Hurray! granted 19,500,000 non-vested shares to its employees which resulted in stock-based compensation expense of $0.4 million to be recognized over the applicable vesting period. These non-vested shares vest over three years on an annual basis equally.
The stock-based compensation expense was $ 0.9 million, 0.4 million, $0.5 million in 2008, 2007 and 2006, respectively.
Provision for Impairment of Goodwill and Intangible Assets.During the third quarter of 2008, we performed impairment testing for our recorded music business due to ongoing challenging business conditions and a reduction in the number of concerts and other music events caused by the national focus on the 2008 Olympic Games in Beijing, coupled with the decline in the market price of the Company’s ADSs. At December 31, 2008, we again performed impairment testing. In aggregate, we recorded impairment charges for goodwill of $2.7 million and write-downs of intangible assets, of $2.9 million for 2008. The valuation of the reporting units was arrived at using an income approach (discounted cash flows)professional service fees, share-based compensation and corroborated by a market value approach (with comparisons to selected publicly traded companies operating in the same industry).other expenses.
In the second quarter of 2007, the telecom operators introduced various new policies that adversely impacted our WVAS business and introduced further uncertainties in our operating environment. By September 30, 2007, our market capitalization was lower than our net book value, thus indicating impairment of our long-lived assets. As of that date, we tested the carrying value of goodwill and acquired intangible assets and recorded a goodwill impairment charge of $9.6 million and an impairment charge to acquired intangibles of $0.6 million. In view of the further decline of Hurray’s market capitalization as of December 31, 2007 and continued difficult operating conditions, we recorded an additional goodwill impairment charge of $29.2 million and an additional impairment charge to acquired intangible assets of $1.9 million. The impairment charges of acquired intangibles are included in operating expenses according to their nature.

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Any continued adverse changes in the telecom operators’ policies or in the competitive environment could lead to additional impairment charges.
The valuations of the reporting units were arrived at using an income approach (discounted cash flows) and corroborated by a market value approach (with comparisons to selected publicly traded companies operating in the same industry).
Gain on Reduction of Unicom Liability.In the second quarter of 2008, the Company benefited from a waiver of $1.56 million in alliance membership fees we had accrued under a 2005 agreement with China Unicom in respect of promotional and marketing activities, which China Unicom terminated.
Gain from Reversed Litigation Expenses.In the fourth quarter of 2008, we reversed expenses amounting to $0.6 million for prior years’ litigation due to the expiration of a petition period for certain pending litigation.
Critical Accounting Policies
The methods, estimates and judgments we use in applying our accounting policies have a significant impact on the results we report in our financial statements. Some of our accounting policies require us to make difficult and subjective judgments, often as a result of the need to make estimates of matters that are inherently uncertain. We have summarized our accounting policies below that we believe are both important to an understanding of our financial results and involve the need to make estimates about the effect of matters that are inherently uncertain. We also have other policies that we consider to be key accounting policies. However, these policies do not meet the definition of critical accounting policies because they do not generally require us to make estimates or judgments that are difficult or subjective.
Revenue RecognitionBusiness Combinations and Non-controlling Interests
Wireless value-added services.We contract withaccount for our business combinations using the telecom operators forpurchase method of accounting. This method requires that the transmissionacquisition cost to be allocated to the assets, including separately identifiable intangible assets, and liabilities we acquired based on their estimated fair values. Any non-controlling interest was reflected at historical cost. Where the consideration in an acquisition includes contingent consideration the payment of wireless serviceswhich depends on the achievement of certain specified conditions post-acquisition, contingent consideration was not recorded until the contingency was resolved.
From January 1, 2009, we adopted ASC 805 (formerly referred to as SFAS No. 141 (revised 2007), “Business combinations”). Following this adoption, the cost of an acquisition is measured as the aggregate of the fair values at the date of exchange of the assets given, liabilities incurred, and equity instruments issued as well as for billingthe contingent considerations and collection services. The telecom operators provide us with a monthly statement that represents the principal evidence that service has been delivered and triggers revenue recognition for a substantial portion of our revenue. In certain instances, when a statement is not received within a reasonable period of time, we make an estimateall contractual contingencies as of the revenuesacquisition date. The costs directly attributable to the acquisition are expensed as incurred. Identifiable assets, liabilities and contingent liabilities acquired or assumed are measured separately at their fair value as of the acquisition date, irrespective of the extent of any non-controlling interests. The excess of (i) the total of cost of services earned duringacquisition, fair value of the period covered bynon-controlling interests and acquisition date fair value of any previously held equity interest in the statementacquiree over (ii) the fair value of the identifiable net assets of the acquiree is recorded as goodwill. If the cost of acquisition is less than the fair value of the net assets of the subsidiary acquired, the difference is recognized directly in the income statement.
The determination and allocation of fair values to the identifiable assets acquired and liabilities assumed is based on its internally generated information, historical experience and/or othervarious assumptions thatand valuation methodologies requiring considerable management judgment. The most significant variables in these valuations are believeddiscount rates, terminal values, the number of years on which to base the cash flow projections, as well as the assumptions and estimates used to determine the cash inflows and outflows. We determine discount rates to be reasonable under the circumstances.
WVAS revenues are derived from providing personalized media, games, entertainment and communication services to mobile phone customers of the various subsidiaries of the telecom operators. Fees for these services, which are negotiated in network service agreements with the telecom operators and indicated in the message received on the mobile phone, are charged on a per-use basis or on a monthly subscription basis, and vary according to the type of services delivered. We recognized WVAS revenues in the period in which the services are performed net of business taxes of $1.4 million, $1.5 million and $1.7 million for 2008, 2007 and 2006, respectively.
We measure our revenuesused based on the total amount paid by mobile phone customers, for which the telecom operators bill and collect on our behalf. Accordingly, the service fee paid to the telecom operators is includedrisk inherent in the cost of revenues. In addition, in respect of 2G services, the telecom operators charge us a network feerelated activity’s current business model and industry comparisons. Terminal values are based on a per message fee, which varies depending on the volumeexpected life of messages sentassets and forecasted life cycle and forecasted cash flows over that period. Although we believe that the assumptions applied in the relevant month, multiplied bydetermination are reasonable based on information available at the excessdate of messages sent over messages received. These network fees are likewise retained byacquisition, actual results may differ from the telecom operatorsforecasted amounts and are reflected as cost of revenues. The cost of revenues also includes fees paid to our content providers and marketing partners, maintenance costs related to equipment used to provide the services, bandwidth leasing charges and data center services, alternative channels, media and related Internet costs, operator imposed penalty charges, and certain distribution costs.
We evaluate our cooperation arrangements with the telecom operators to determine whether to recognize our revenues on a gross basis or net of the service fees and net transmission charges paid to the telecom operators. Our determination is based upon an assessment of whether we act as a principal or agent when providing our services. We have concluded that we act as principal in the arrangement. Factors that support our conclusion mainly include:
we are the primary obligor in the arrangement;
we are able to establish prices within price caps prescribed by the telecom operators to reflect or react to changes in the market;
difference could be material.

 

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From January 1, 2009, following the adoption of the authoritative guidance on non-controlling interests, previously issued as SFAS No.160, “Non-controlling Interests in Consolidated Financial Statements-an amendment of ARB No.51.”), now codified as ASC 810, “Consolidation,” we also renamed minority interests to non-controlling interests and reclassified it on the consolidated balance sheet from the mezzanine section between liabilities and equity to a separate line item in equity except for the redeemable securities that are subject to the guidance in ASC 268 (formerly referred to as EITF Topic D-98, “Classification and Measurement of Redeemable Securities”). We also expanded disclosures in the consolidated financial statements to clearly identify and distinguish the interests of us from the interests of the non-controlling owners of our subsidiaries. Consolidated net income is adjusted to include net income attributed to the non-controlling interest and consolidated comprehensive income is adjusted to include comprehensive income attributed to the non-controlling interest. We have applied the presentation and disclosure requirements retrospectively for all periods presented.
Revenue Recognition
In accordance with ASC 605, “Revenue Recognition,” we recognize revenues when the following criteria are met: persuasive evidence of an arrangement exists, the sales price is fixed or determinable, delivery has occurred and collectability is reasonably assured. Revenues are recorded net of sales taxes.
Our revenues are derived principally from online brand advertising arrangements, where the advertisers pay to place their advertisements on our online video platform in different formats. Such formats generally include banners, buttons, links, pre-roll or post-roll video advertisements.
Advertisements on our online video platform are charged either based on the number of clicks per day over the agreed period or on a per day basis. In the first case, the delivery of service occurs when users click on the designated videos clips. In the latter case, the delivery is not linked to displays, but occurs as the advertisement is hosted each day.
All our revenue arrangements involve multiple element deliverables that may include placements of different types of advertisements, which are accounted for using the guidance under ASC 605-25 “Multiple Element Arrangements.”
We sell the advertising services over a broad price range and there is a lack of objective and reliable evidence of fair value for each deliverable included in the arrangement. Therefore for the arrangements that all the elements are not delivered in a uniform pattern over the agreement period, we treat all elements of advertising contracts as a single unit of accounting for revenue recognition purposes and recognizes the revenues on the completion of delivery of all the elements involved in the arrangements. When all of the elements within an arrangement are delivered uniformly over the agreement period, the revenues are recognized ratably over the contract period.
We make a credit assessment of the customer to assess the collectability of the contract amounts prior to entering into contracts. For those contracts for which the collectability was assessed as not reasonably assured, we recognizes revenue only when the cash was received and all revenue recognition criteria were met.
The majority of the revenue arrangements are contracted with advertising agencies and we provide cash incentives in the form of rebates to these advertising agencies based on volume and performance, and account for such incentives as a reduction of revenue in accordance with ASC 605-50-25 (Formerly referred to as EITF 01-9, “Accounting for Consideration Given by a Vendor to a Customer”). The cash incentives to third party advertising agencies in the year ended December 31, 2010 was $5.4 million.
Allowances for Doubtful Accounts
We determine the service specificationsallowance for doubtful accounts when facts and circumstances indicate that the receivable is unlikely to be collected by taking into account of an aging analysis of the services we will be rendering;
we are able to control the selection of our content suppliers; and
the telecom operators usually will not pay us if users cannot be billed or if users do not pay the telecom operators for services delivered and, as a result, we bear the delivery and billing risks for the revenues generated with respect to our services.
Based on these factors, we believe that recognizing revenues on a gross basis is appropriate. However, as noted above, our reported revenues are net ofaccounts receivable balances, historical bad debt charges that have been deducted by the telecom operators.
We recognize revenue for a portion of our 2G services (as well as for a smaller portion of our 2.5G services) on an accrual basis in order to report our quarterly earnings on a timely basis. This involves the use of estimates of monthly revenues based on our internal records, for the month and prior monthly confirmation rates with the telecom operators in prior months if we are unable to obtain actual figures from the telecom operators before we finalize our financial statements. We expect the effect of these estimates on our financial results will be more significant on our quarterly results of operations than on our annual results, as we are less likely to receive confirmation on all of our 2G revenues before we disclose our quarterly results. To the extent that our revenues have not been confirmed by the telecom operators for any reporting period, we will need to adjust our revenuesrepayment patterns in the subsequent periods in which these revenues are confirmed. Forprior year and other factors such as the policies of operators and financial condition of the customer. During the years ended December 31, 2006, 20072008, 2009 and 2008, the differences between2010, we recorded allowances for doubtful accounts of $1.0 million, $3.8 million and $1.5 million, respectively. As of December 31, 2010, our recorded revenue based on such estimates and actual revenue confirmed subsequently have been immaterial.
Recorded Music. We are in the business of artist development, music production, offline music distribution and online distribution through WVAS and the Internet. Recorded music revenues are derived from live performances, corporate sponsorship and advertising, online and wireless sales, and offline CD sales.
We generate revenues from the sale of CDs either by providing the CD master to a distributor or by directly arrangingallowance for the volume production and subsequent wholesale of the CDs. In the former case, we receive a fixed fee, have no further obligations and recognize the fee as revenue when the master CD is provided. In the latter case, we ship the produced CDs to retail distributors and recognize wholesale revenues at the time of shipment less a provision for future estimated returns. In 2008, the estimated sales returns ratedoubtful accounts was approximately 19% based on past experience.
We recognize artist performance fees and corporate sponsorship or marketing event fees once the performance or the service has been completed. Where we act as the primary obligor in the transaction, revenues are recorded on a gross basis. Where we are considered an agent or where the artists separately contract with the event organizer, revenues are recorded on a net basis.
We license our music to third parties for guaranteed minimum royalty payments, normally received upfront and typically non-refundable. In such cases we recognize such fees as revenue on a straight-line basis over the life of the license and unrecognized revenues are included in liabilities. When the contract provides for additional payments if revenues exceed the minimum amount guaranteed, such amounts are included in revenues when we are notified of our entitlement to additional payments.
We incur costs in producing CD masters, volume CD production, artist and songwriter royalties, and royalties payable to other parties for the use of their work. The cost of record masters and volume CD productions, and royalties paid in advance are recorded in prepaid expenses and other current assets when the sales of the recording are expected to recover the cost and amortized as cost of revenues over the revenue generating period, typically within one year. The decision to capitalize an advance to an artist, songwriter or other party requires significant judgment as to the recoverability of these advances. Advances for royalties and other capitalized costs are regularly assessed for recoverability.$2.4 million.

 

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Stock-based Compensation CostVideo Production and Acquisition Costs
We grant equity incentive awardsFollowing the guidance under ASC 926-20-25, video production (which mainly include direct production costs and production overhead) and acquisition costs are capitalized, if meeting the capitalization criteria, and stated at the lower of unamortized cost or estimated fair value.
With respect to our employeesproduction and certain non-employees. Until February 2006 whenacquisition costs, until we commenced granting non-vested shares, allcan establish estimates of our equity incentive grants weresecondary market revenues, capitalized costs for each video produced are limited to the amount of revenues contracted for that video. The costs in the formexcess of stock options.
Effective January 1, 2006,revenues contracted for that video are expensed as incurred on an actual basis, and are not restored as assets in subsequent periods. Once we adopted the fair value recognition provisionscan establish estimates of SFAS 123(R), using the modified prospective transition method and therefore have not restated results for prior periods. Under this transition method, stock-based compensation expense recognized beginning January 1, 2006 includes: (a) compensation expense for all stock-based compensation awards granted prior to, but not yet vested as of January 1, 2006 based on the fairsecondary market value as of the grant date, measuredrevenues in accordance with SFAS 123,ASC 926-20-35-5(b), we capitalize subsequent film costs.
Capitalized video production and (b) compensation expense for all stock-based compensation awards granted on or subsequent to January 1, 2006, based on grant-date fair value estimatedacquisition costs are amortized in accordance with the provisionsguidance in ASC 926-20-35-1 using the individual-film-forecast-computation method, based on the proportion of SFAS 123(R).the revenues earned in a period to the estimated remaining unrecognized ultimate revenues as of the beginning of that period. We recognize stock-based compensationestimate total revenues to be earned (“ultimate revenues”) throughout the life of a video. Ultimate revenue estimates for the produced videos are periodically reviewed and adjustments, if any, will result in changes to amortization rates. Estimates used in calculating the fair value of the self-produced content are based upon assumptions about future demand and market conditions. The capitalized costs onare subject to assessment for impairment in accordance with ASC 926-20-35-12 to 35-18, if an event or change in circumstances indicates that the fair value is less than its unamortized costs. During the year ended December 31, 2010, video production and acquisition costs did not meet the criteria for capitalization and as a straight-line basisresult all the video production costs have been expensed as incurred.
Licensed Video Copyrights
The licensed video copyrights are amortized over the requisite servicetheir respective licensing periods. The amortization period of the award,licensed video copyrights mainly range from 1 to 3 years during the year ended December 31, 2010.
The licensed video copyrights are carried at the lower of unamortized cost or net realizable value. Under the net realizable value approach, we determine the expected cash inflows that are directly attributed to the premium content licensed, which is generallyequals the vesting periodexpected revenues directly attributable to the content less the direct costs to deliver the content to derive the net realizable value of the award. Prior toasset. We write down the adoptioncarrying value of SFAS 123(R), we recognized stock-based compensation expense in accordance with APB 25. In March 2005, the SEC issued SAB 107 regardinglicensed content if the SEC’s interpretation of SFAS 123(R) andestimated net future direct cash inflows from the valuation of stock-based payments for public companies. We have applied the provisions of SAB 107 in the adoption of SFAS 123(R).
We recognize the compensation costs net of a forfeiture rate and recognize the compensation costs for those options and non-vested shares expected to vest on a straight-line basislicensed video copyrights over the requisite servicelicensing period ofare lower than the award, which is generallycarrying amount. During the vesting period. The estimate of forfeitures will be adjusted overyear ended December 31, 2010, the requisite service period to the extent that actual forfeitures differ, or are expected to differ, from such estimates. Changes in estimated forfeitures will be recognized through a cumulative catch-up adjustment in the period of changeamortization and will also impact the amount of share-based compensationwrite-down expense to be recognized in future periods.for licensed video copyrights was $8.0 million and $7.7 million respectively.
Goodwill and Intangible Assets Impairment
We test goodwill for impairment by reporting unit on an annual basis or more frequently if an event occurs or circumstances change that could more likely than not reduce the fair value of the goodwill below their carrying amount. We perform a two-step goodwill impairment test. The first step compares the fair values of each reporting unit to its carrying amount, including goodwill. If the fair value of each reporting unit exceeds its carrying amount, goodwill is not considered to be impaired and the second step will not be required. If the carrying amount of a reporting unit exceeds its fair value, the second step compares the implied fair value of the affected reporting unit’s goodwill to the carrying value of a reporting unit’sthat goodwill. The implied fair value of goodwill is determined in a manner similar to accounting for a business combination with the allocation of the assessed fair value determined in the first step to the assets and liabilities of the reporting unit. The excess of the fair value of the reporting unit over the amounts assigned to the assets and liabilities is the implied fair value of goodwill. This allocation process is only performed for purposes of evaluating goodwill impairment and does not result in an entry to adjust the value of any assets or liabilities. An impairment loss is recognized for any excess in the carrying value of goodwill over the implied fair value of goodwill. The impairment of goodwill is determined by us estimatingWhen available, we use observable market data, including pricing on recent closed market transactions, to determine the fair value based uponof the presentreporting units and compare with carrying amount of the reporting units to assess any goodwill impairment. The fair value of future cash flows. In estimatingreporting units was determined based on the future cash flowsmarket capitalization of the respective entities as of the valuation date. When there is little or no observable market data, we measure the fair value of each reporting unit primarily using the income approach and using the market approach as a validation of the value derived from income approach. The market approach includes using financial metrics and ratios of comparable public companies. When the goodwill was determined to be impaired, we have taken into considerationuse income approach including discounted cash flow model for each reporting unit and unobservable inputs including assumptions of projected revenue, expenses, capital spending and other costs, as well as a discount rate calculated based on the overall andrisk profile of the relating industry economic conditions and trends, market riskto determine the amount of our company and historical information.any impairment.

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We measure impairment of intangible assets whenever events or changes in circumstances indicate that the carrying amount of an asset may no longer be recoverablerecoverable. When these events occur, we assess impairment by comparing the carrying value of the long-livedintangible assets to the estimated undiscounted future cash flows expected to result from the use of the assets and their eventual disposition. If the sum of the expected undiscounted cash flow is less than the carrying amount of the assets, we would recognize an impairment loss based on the fair value of the intangible assets. We measure the fair value of intangible assets based on an in-use premise using the discounted cash flow model and unobservable inputs including assumptions of projected revenue, expenses, capital spending and other costs, as well as a discount rate calculated based on the risk profile of the relating industry. If different estimates or judgments are utilized, the timing or the amount of the impairment charges could be different.
During the third quarter of 2008, we performed impairment testing for the music business due to the continued challenging business conditions and reduction in number of concerts and other music events because of the focus on the Olympic Games in Beijing coupled with the decline in the market price of our common stock. This resulted in an impairment for acquired intangible assets of $2.5 million and goodwill of $1.7 million. We again performed impairment testing on December 31, 2008 and recorded a further impairment charge for acquired intangible assets of $0.4 million and goodwill of $0.5 million allocated to recorded music segment. During the annual goodwill impairment test on December 31, 2008, we also determined that our WVAS segment was impaired due to the continued operation losses, thus necessitating a charge of $0.5 million. The impairment provided in 2008 relating to WVAS and recorded music businesses have been included in the discontinued operations.
During the second quarter of 2009, we performed impairment testing for the music business due to significantly lower than expected performance as a result of the continued challenging business conditions, reduction in number of concerts and other music events. This resulted in an impairment charge for acquired intangible assets of $3.5 million and goodwill of $3.0 million. During the annual goodwill impairment test on December 31, 2009, we also determined that our music segment was impaired due to the continued operation losses, thus necessitating a charge of $0.6 million. The impairment provided in 2009 relating to recorded music businesses have been included in the discontinued operations.
During the annual goodwill impairment test on December 31, 2010, we performed an impairment test at reporting unit level relating to goodwill from acquisitions and concluded that there was no impairment as to the carrying value of goodwill as of December 31, 2010.
Business Tax and Related Surcharges
Our subsidiaries and VIE affiliates are subject to business tax and related surcharges and value-added tax on the revenues earned for services provided in the PRC. The applicable business tax rate for advertising business is 5% based on the gross advertising revenue before deducting the advertising agencies rebate. In the accompanying consolidated statements of operations, business tax and related surcharges for advertising revenues are deducted from gross revenues to arrive at net revenues when incurred.
Share-based Compensation
We adopted ASC 718 “Stock Compensation” (formerly referred to as Statement of Financial Accounting Standard 123(R) (“SFAS123(R)”), which requires all share-based payments to employees and directors, including grants of employee stock options and restricted shares, to be recognized as compensation expense in the financial statements over the vesting period of the award based on the fair value of the award determined at the grant date. The valuation provisions of ASC 718 apply to new awards, to awards granted to employees and directors before the adoption of ASC 718 whose related requisite services had not been provided, and to awards which were subsequently modified or cancelled. Under ASC 718, the number of share-based awards for which the service is not expected to be rendered for the requisite period should be estimated, and the related compensation cost not recorded for that number of awards.

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In accordance with ASC 718, we have recognized share-based compensation expenses, net of a forfeiture rate, using the straight-line method for awards with graded vesting features and service conditions only and using the graded-vesting attribution method for awards with graded vesting features and performance conditions.
We grant equity incentive awards to our employees. We recorded share-based compensation expenses of $1.9 million in 2010. The share based compensation expenses in 2010 included one-time compensation expenses of $1.3 million relating to incremental value of the ordinary shares issued by us to replace the options issued by Ku6 before its acquisition by us. Our share-based compensation expenses are included in our operating expenses as well as cost of revenue.
Income Taxes and Valuation allowances
Current income taxes are provided for on the taxable income of each subsidiary on the separate tax return basis in accordance with the relevant tax laws.
Deferred income taxes are provided using the liability method in accordance with ASC 740 (formerly referred to as SFAS No. 109, “Income Taxes
Deferred”). Under this method, deferred income taxes are recognized for temporary differences between the tax bases of assets and liabilities and their reported amounts in the financial statements, net operating loss carry forwards and credits by applying enacted statutory tax rates applicable to future years. The tax base of an asset or liability is the amount attributed to that asset or liability for tax purposes. The effect on deferred taxes of a change in tax rates is recognized in income in the period of change. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized. We determine whether or not a valuation allowance is required at the level of each taxable entity. Current income taxes are provided for in accordance with the laws of the relevant taxing authorities.
In June 2006, the Financial Accounting Standards Board (“FASB”) issuedASC 740-10-25 (formerly referred to as Interpretation No. 48 (“FIN 48”), “AccountingAccounting for Uncertainty in Income Taxes — Taxes—an interpretation of FASB Statement No. 109”. FIN 48109”) prescribes a recognition threshold and measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. FIN 48 is effective for fiscal years beginning after December 15, 2006, with early adoption permitted. Our company adopted FIN 48 effective January 1, 2007. The adoption of FIN 48ASC 740-10-25 did not result in a cumulative adjustment onto the opening balance of retained earnings as of January 1, 2007 and had no significant impact on our accounting for income taxes for the year ended December 31, 2007 and 2008.2007. We did not incur any interest or penalties related to potential underpaid income tax expenses, and also dodoes not expect to have a significant increase or decrease in our unrecognized tax benefits within 12 months fromas of December 31, 2008.2010.
Contingency
We are subject to contingencies, such as legal proceedings and claims arising out of its business that cover a wide range of matters in the normal course of our business. Liabilities for such contingencies are recorded when it is probable that a liability has been incurred and the amount of the assessment can be reasonably estimated by us. As of December 31, 2010, we estimated and accrued $0.7 million for liabilities arising from alleged copyright infringements.
Going Concern
On April 1, 2011, we entered into agreements with Shanda Media Group Limited, or Shanda Media, a wholly owned subsidiary of Shanda Interactive, pursuant to which we agreed to issue to Shanda Media $50,000,000 of our ordinary shares at a per share price of $0.0325 (or $3.25 per ADS), and $50,000,000 aggregate principal amount of senior convertible bond at face value. The bond will mature in three years after issuance and will bear interest at a rate of 3% per annum. The bond will be convertible into our ordinary shares at a price of $0.03925 per ordinary share (or $3.925 per ADS). The issuance of the ordinary shares and the convertible bond has been approved by our independent directors and shareholders. We believe that the new investment by Shanda Media provide sufficient cash to fund operations and capital expenditures for at least the next twelve months. Accordingly, our consolidated financial statements have been prepared on a going-concern basis.

 

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In March 2007,Results of Operations
As mentioned above in the National People’s Congresssection of China enacted“Critical Accounting Policies,” the New EIT Law, which became effective on January 1, 2008. In addition,financial statements have been prepared as if the Implementation Rulesacquisition of Yisheng had been in effect since the New Enterprise Income Tax Law, or the Implementation Rules, were promulgated by the PRC State Council on December 6, 2007inception of common control and the Notice on Implementationoperating results of Transitional Arrangements for Preferential PoliciesWVAS and recorded music were presented as “Results of Enterprise Income Tax, or the Transitional Arrangements Notice, was promulgated by the PRC State Council on December 26, 2007. Under the New EIT system, a unified enterprise income tax rate of 25% and unified tax deduction standards are applied equally to both domestic-invested enterprises and foreign-invested enterprises. Enterprises established prior to March 16, 2007 eligible for a preferential tax rate of 15% according to the then effective PRC Enterprise Income Tax Law for Foreign-Invested Enterprise and Foreign Enterprise tax laws and administrative regulations are subject to transitional rules as stipulatedDiscontinued Operations” in the Transitional Arrangements Notice. In addition, certain qualified enterprises may still benefit from a preferential tax rate of up to15% underincome statements for the New EIT Law if they meet the definition of “qualified high and new technology enterprise” strongly supported by the state as set out in the Implementation Rules. As a result, if our PRC subsidiaries and VIEs qualify as high and new technology enterprises strongly supported by the state under the new EIT Law, they will continue to benefit from a preferential tax rate of up to 15%. Otherwise, the applicable tax rate of our PRC subsidiaries and VIEs is 25% starting from 2008 under the New EIT system. Atyears ended December 31, 2008, four of our subsidiaries2009 and VIEs were approved as qualified high and new technology enterprises, which approvals entitle them to preferential tax rate tax exemption or reduced rate according to the New EIT Law and transitional rules ranging from 7.5% to 15% for the three years ending on December 31, 2010. While the high and new technology enterprise certificates are valid for three years, we believe based on currently available information that we will be able to reapply successfully for the renewal of the current certificates as we believe we will continue to meet the published criteria. Accordingly, these four entities have used the reduced applicable tax rate in calculations of deferred tax balances for the foreseeable future. However, we cannot be certain that such applications will be successful. In addition, our qualified new cultural enterprises, Huayi Brothers Broker, Hurray! Freeland Culture and Secular Bird, were entitled to a tax exemption in 2008. We have used the new standard rates for our other affiliated Chinese entities. Deferred taxes have been calculated using the tax rates that apply to the relevant companies.
The EIT Law includes a provision specifying that legal entities organized outside China will be considered residents for Chinese income tax purposes if their place of effective management or control is within China. If legal entities organized outside China were considered residents for Chinese income tax purposes, they would become subject to the EIT Law on their worldwide income. This would cause any income generated by the legal entities organized outside China to be subject to China’s 25% EIT. The implementation rules to the EIT Law provide that non-resident legal entities will be considered to be China residents if substantial and overall management and control over the manufacturing and business operations, personnel, accounting, properties, etc. reside within China. Pursuant to the additional guidance released by the Chinese government on April 22, 2009, management does not believe that the legal entities organized outside China should be characterized as China tax residents for EIT Law purposes.
Under the PRC tax laws effective prior to January 1, 2008, dividends paid to foreign investors by foreign-invested enterprises, such as dividends paid to the overseas holding companies by their PRC subsidiaries, were exempt from PRC withholding tax. Under the EIT Law and its implementation rules which became effective on January 1, 2008, dividends generated after January 1, 2008 and payable by a foreign-invested enterprise in China to its foreign investors who are non-resident enterprises are subject to a 10% withholding tax, unless any such foreign investor’s jurisdiction of incorporation has a tax treaty with China that provides for a different withholding arrangement.
Results of Operations
The following discussion of our results of operations for the years ended December 31, 2006, 20072008, 2009 and 20082010 is based upon our audited consolidated financial statements included elsewhere in this annual report on Form 20-F. However, since the results for the year ended December 31, 2008 do not include any of the results of our continuing operations, the results for the year ended December 31, 2009 do not include the results of our online video business and include only the results of our online audio business from August 31, 2009 to December 31, 2009, and the results for the year ended December 31, 2010 include the results of our audio business for the full year and the results of our online video business from January 18, 2010 to December 31, 2010, the following discussion may not be meaningful for you to understand the trends of our continuing operations. See “—Unaudited Consolidated Pro Forma Statements of Operations” for a supplemental comparison of 2010 and 2009 results on a pro-forma basis.
Year Ended December 31, 2008 Compared to2010 versus Year Ended December 31, 20072009
Net Revenues.OurWe had net revenues declined 10.9% to $54.0of $16.6 million in 2008 from $60.52010 and $1.0 million in 2007. This decrease2009. The increase in revenues was primarily duelargely attributable to a declineour acquisition of the online video business of Ku6 in demandJanuary 2010. Revenues for WVAS in 2008.
Wireless Value-added Services.the year ended December 31, 2010 included revenues generated by our online video business since January 2010 and revenues generated by our online audio business for the entire year. Revenues fromfor the year ended December 31, 2009 included revenues generated by our WVAS declined 14.7% to $42.7 million for 2008 from $50.0 million for 2007, primarily due to a decline in the Company’s IVR and WAP services. IVR revenues were $12.2 million in 2008, a decline of 29.2% from $17.2 million for 2007. WAP revenues were $7.5 million in 2008, a decline of 40.6% from $12.6 million for 2007. SMS and Java™ revenues were $13.5 million and $2.2 million in 2008, an increase of 21.6% and 60.0% from $11.0 million and $1.4 million for 2007, respectively.

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Recorded Music.In 2007, we expanded our recorded music segment by acquiring 65% of Secular Bird, an independent record label in China, and through Freeland Music, 51% of Fly Songs, a performance and concert organizer and had a full year’s contribution from them in 2008. Revenue from recorded music was $11.3 million in 2008, an increase of 7.6% from $10.5 million for 2007.online audio business since August 31, 2009.
Cost of Revenues.Our cost of revenues declined 7.2%increased to $39.6$40.5 million in 20082010 from $42.6$0.5 million in 2007 due2009, primarily to decreased costs foras a result of our WVAS as our WVAS revenues declined. Our decrease inacquisition of Ku6. The cost of revenue was partly offset by increased costsrevenues in 2010 consisted primarily of our recorded music business as that business grew.
Wireless value-added Services. OurInternet bandwidth cost of WVAS declined 9.8%$10.3 million, amortization and write-down of licensed video copyright of $15.6 million, depreciation of server and computer equipments of $2.5 million, payroll cost relating to $32.8 million for 2008 from $36.4 million for 2007. This decrease resulted primarily from less amount paid to PRC telecommunications operators as our WVAS revenues decreasedplatform operation and less promotion costs
Recorded Music.Ourcontent of $6.2 million. The cost of recorded music increased 8.0% to $6.7 million for 2008 from $6.2 million for 2007. This increase resulted primarily from increased commercial development and artists’ performance costrevenues in 2008.2009 consisted mainly of Internet bandwidth cost.
Gross Profits.Loss.OurWe had a gross profits decreased 19.6%loss of $23.9 million in 2010, as compared with a gross profit of $0.5 million in 2009. This shift to $14.4 million for 2008 from $17.9 million for 2007, mainlya significant gross loss was largely due to the decreased profits from WVAS. Our gross profit margins decreased to 26.7%significant cost incurred for 2008 from 29.6% for 2007, due primarily to decreased margins for WVAS resulting from declining salesthe Internet bandwidth, server depreciation, licensed video copyrights as well as associated payroll cost as a result of our higher margin WAP services and increased marketing, promotion and distributions costs related to SMS and IVR services.the acquisition of Ku6 in January 2010.
Operating Expenses. Operating expenses were $22.7$29.7 million in 2010, representing an increase of 316.6% from $7.1 million in 2009. Operating expenses for the year ended December 31, 2010 included expenses associated with our online video business since January 2010 and expenses associated with our online audio business for the entire year. Operating expenses for the year ended December 31, 2009 included expenses associated with our online audio business since August 31, 2009.
Selling and Marketing Expenses. Our selling and marketing expenses increased to $16.2 million in 2010 from $0.7 million in 2009. The increase of the selling and marketing expenses were the result of Ku6’s higher advertising and marketing expenses, the salary and benefits of sales and marketing staff and the sales commission to the sales team as well as travelling and entertainment expenses.
General and Administrative Expenses. Our general and administrative expenses increased to $13.5 million in 2010 from $6.4 million in 2009. The increase was mainly caused by the increase of $1.5 million in share-based compensation expenses including one-time compensation expenses of $1.3 million relating to incremental value of the ordinary shares issued by us to replace the options issued by Ku6 before its acquisition by us, $1.6 million increase in bad debt provision due to the expansion of our advertising business as the result of our acquisition of Ku6, $1.7 million increase in the amortization of intangible assets arising from the acquisition of Ku6, $1.6 million business tax for the intercompany transactions, $1.0 million increase in payroll expenses and $1.1 million increase in rental fees, partially offset by the consulting and legal expenses of $2.5 million incurred in 2009 for the Shanda Interactive tender offer.

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Operating loss from Continuing Operations.As a result of the foregoing, operating loss from continuing operations was $53.6 million for 2010 compared to $6.6 million for 2009.
Loss from Continuing Operations attributable to Ku6 Media Co., Ltd.Net loss from continuing operations attributable to Ku6 Media Co., Ltd. was $52.9 million for 2008, which included impairment2010 compared with a net loss of $6.0 million for goodwill2009.
Income (loss) from Discontinued Operations attributable to Ku6 Media Co., Ltd.We had an income from discontinued operations of $2.7$1.3 million and a write-down for intangible assets of $2.9 million, a gain on reduction of Unicom liability of $1.6 million and a gain from reversed litigation expenses of $0.5 millionin the year ended December 31, 2010 due to the expirationdisposal gain of a petition periodHuayi Music of $4.5 million offset by the loss from operations of $3.4 million from our WVAS and recorded music business for certain pending litigation, representing a decrease by 63.1% from $61.5the eight months ended August 31, 2010, after giving effect to the loss attributable to the non-controlling and redeemable non-controlling interests of $0.2 million for 2007, which included impairment charges of $41.3 million.
Product Development Expenses.Our product development expenses decreased 51.1%2010. The loss from discontinued operations attributable to $1.0us in the year ended December 31, 2009 was $17.4 million in 2008 from $2.0 million in 2007, mainly due to loss from operations of $21.8 million from the restructuringWVAS and recorded music businesses, of our researchwhich $4.2 million was attributable to the non-controlling and development departments in Marchredeemable non-controlling interests.
Year Ended December 31, 2009 versus Year Ended December 31, 2008 which lowered our staff costs.
SellingNet Revenues.Our net revenues were $1.0 million and Marketingnil for the year ended December 31, 2009 and 2008, respectively.
Cost of Revenues.Our cost of revenues was $0.5 million and nil for the year ended December 31, 2009 and 2008, respectively.
Gross Profit.Our gross profits were $0.5 million and nil for the year ended December 31, 2009 and 2008, respectively.
Operating Expenses. Our sellingOperating expenses were $7.1 million for 2009, representing an increase of 197.0% from $2.4 million for 2008. Operating expenses in 2009 included one-time expenses such as (i) the consulting and marketinglegal expenses decreased 20.7% to $9.1$2.5 million in 2008 from $11.5 million in 2007. The decrease was mainly duerelating to the fact that we recorded a write-down of $1.8 million for intangible assets of WVAS in 2007 compared to a write-downtender offer by Shanda Interactive and (ii) severance pay of $0.4 million to our former CEO and CFO. Operating expenses in 2009 also incuded operating expenses associated with our online audio business for the last four months of 2009.
General and Administrative Expenses. Our general and administrative expenses increased to $6.5 million in 2009 from $1.7 million in 2008. Our general and administrative expenses in 2009 included one-time expenses such as (i) the consulting and legal expenses $2.5 million incurred in connection with the Shanda Interactive tender offer through which Shanda Interactive acquired 51% of our outstanding shares and (ii) severance pay of $0.4 million to our former CEO and CFO.
Selling and Marketing Expenses. Our selling and marketing expenses increased to $0.7 million in 2009 from $0.6 million in 2008. Selling and marketing expenses in 2009 included expenses associated with our online audio business for the last four months of 2009.
Product Development Expenses.Our product development expenses were nil in 2009 and $0.1 million in 2008. The small amount of expenses in 2008 represented share-based compensation to our product development staff.
General and Administrative Expenses. Our general and administrative expenses increased 31.1% to $12.0 million in 2008 from $9.1 million in 2007. This increase was mainly due to the write-down of intangible assets of $2.5 million in 2008.
Provision for Impairment of Goodwill and Intangible Assets.We tested the carrying value of goodwill and acquired intangible assets for impairment and recorded an impairment charge of $5.6 million and $41.3 million in 2008 and 2007, respectively. See “-Operating Expenses — Provision for Impairment of Goodwill and Intangible Assets.”
Operating Loss from Continuing Operations.As a result of the foregoing, operating loss from operations was $8.3$6.6 million for 20082009, which included the operating loss of Yisheng for the last four months of 2009 when it began to be consolidated in the financial statements from September 2009, compared to loss from operations of $43.6$2.4 million for 2007.
Interest Income and Expense. Interest income was $1.6 million for 2008, compared to $2.3 million for 2007. Interest expense was nil for 2008 as compared to $0.2 million in 2007, which was related to the acquisition payables for Shanghai Magma.2008.
Foreign Exchange loss.Loss.We recorded no foreign exchange loss in 2009, but recorded a foreign exchange loss of $9.0 in 2008. We had $4.5 million of foreign exchange loss in the third quarter of 2008 and recorded a further exchange loss in the fourth quarter of 2008 in the amount of $4.5 million. Our foreign exchange loss in 2008 arising fromwas due to the depreciationdrop in the value of the Euro against the U.S. dollar.
Other Income. Other income, primarily government tax subsidies, was $0.2 and $0.5 milliondollars. Earlier in the year of 2008 we converted a substantial amount of our U.S. dollar cash balances into Euro term deposits to improve yield as well as to protect against further weakening of the U.S. dollars. The highly volatile markets in 2008 had seen the U.S. dollar strengthen as investors and 2007, respectively.
Income Taxes.Income taxes were an expensefinancial institutions de-leveraged. Currently we hold substantially all of $0.5 millionour non-Renminbi cash balances in 2008 and a benefit of $0.2 million in 2007.
Equity in Results of Affiliate. The equity in the income of New Run was $0.06 million in 2008 as compared to equity in the loss of New Run of $0.06 million in 2007.
Impairment of Investment in Music Affiliate.We tested our investments in our affiliated music company, New Run, (which is accounted for using the equity method) for impairment and recorded a write-down of $1.9 million in 2008.U.S. dollars.

 

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Net Loss from Continuing Operations.Operations attributable to Ku6 Media Co., Ltd.Net lossLoss from continuing operations attributable to us was $12.4$6.0 million in 2009, which included the net loss of Yisheng for 2008the last four months of 2009, compared towith a net loss of $41.5$5.0 million for 2007in 2008.
Net IncomeLoss from Discontinued Operations attributable to Ku6 Media Co., Ltd.. Effective August 1, 2007, we accounted for our software and systems integration business (“SSI Business”) as a discontinued operation. The net incomeLoss from discontinued operations attributable to us was $0.4$17.4 million and $7.0 million in 2009 and 2008, respectively, representing the gain recognizedloss arising from the disposed WVAS and recorded music business of $21.6 million and $7.3 million in 2009 and 2008 after excluding the loss attributable to the non-controlling interests and redeemable non-controlling interests of $4.2 million and $0.3 million in 2009 and 2008, respectively.
Unaudited Consolidated Pro Forma Statements of Operations
The unaudited consolidated pro forma statements of operations for the years ended December 31, 2009 and December 31, 2010 present our consolidated results of operations giving pro forma effect to the Ku6 and Yisheng acquisitions as if such transactions occurred on January 1, 2009, and after giving effect to purchase accounting adjustments. The unaudited consolidated pro forma financial information is included for informational purposes only and should not be relied upon as being indicative of our results of operations or financial condition had the Ku6 and Yisheng acquisitions occurred on the saledate assumed. The unaudited consolidated pro forma financial information also does not project the results of operations or financial position for any future period or date.
The following table shows the SSI Business, compared to net loss of $0.4 million in 2007.
Net Loss. As a result of the foregoing, net loss was $12.0 million for 2008, which included a foreign exchange loss of $9.0 million, an impairment charge of $2.7 million for goodwill, an impairment charge of $1.9 million for investment in the music affiliate, and a write-down of intangible assets of $2.9 million, as compared to net loss of $42.0 million for 2007, which included an impairment charge of $41.3 million.
Year Ended December 31, 2007 Compared to Year Ended December 31, 2006
Our resultspro forma statements of operations for the year ended December 31, 2007 compared2009 and 2010:
                     
  For the Year Ended December 31, 2009 
          Shanghai       
  Ku6 Media Co.,  Ku6 Holding  Yisheng Network  Pro Forma  Pro Forma 
  Ltd.  Ltd.  (2)  Adjustments (1)  Consolidation 
  (in thousands of U.S. dollars, except for share and per share data) 
Total net revenues $1,037  $6,225  $985  $  $8,247 
Total cost of revenues  (557)  (10,018)  (428)     (11,003)
                
Gross profit (loss)  480   (3,793)  557      (2,756)
Total operating expenses  (7,130)  (6,374)  (1,203)  (1,962)  (16,669)
                
Operating loss from continuing operations  (6,650)  (10,167)  (646)  (1,962)  (19,425)
Interest income  356   8         364 
Interest expense     (40)  (1)     (41)
Other income, net  2   2   39      43 
Foreigin exchange loss               
Fair value changes in warrant liabilities     186         186 
                
Loss before income tax benefit from continuing operations  (6,292)  (10,011)  (608)  (1,962)  (18,873)
Income tax benefit  14            14 
                
Loss from continuing operations, net of tax  (6,278)  (10,011)  (608)  (1,962)  (18,859)
                
Discontinued operations:                    
Loss from operations of discontinued operations, net of tax  (21,778)           (21,778)
Gain from disposal of discontinued operations  222            222 
                
Loss from discontinued operations, net of tax  (21,556)           (21,556)
                
Loss from continuing and discontinued operations, net of tax  (27,834)  (10,011)  (608)  (1,962)  (40,415)
                
Less: Net loss attributable to the non-controlling interests from continuing operations  256            256 
Less: Net loss attributable to the non-controlling interests and redeemable non-controlling interests from discontinued operations  4,183            4,183 
                
Net loss attributable to Ku6 Media Co., Ltd.  (23,395)  (10,011)  (608)  (1,962)  (35,976)
                
Loss from continuing operations, net of tax, attributable to Ku6 Media Co., Ltd.  (6,022)  (10,011)  (608)  (1,962)  (18,603)
Loss from discontinued operations, net of tax, attributable to Ku6 Media Co., Ltd.  (17,373)           (17,373)
                
Net loss attributable to Ku6 Media Co., Ltd.  (23,395)  (10,011)  (608)  (1,962)  (35,976)
                
(1)Represents the incremental amortization expense for the intangible assets resulting from the Ku6 and Yisheng acquisition.
(2)The financial information reflects the operation results for the period from January 1, 2009 to August 31, 2009 since the operations from September 1, 2009 have already been included in the consolidate results of Ku6 Media Co., Ltd.

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  For the Year Ended December 31, 2010 
         Pro Forma  Pro Forma 
  Ku6 Media Co., Ltd.  Ku6 Holding Ltd.(2)  Adjustments(1)  Consolidation 
Total net revenues $16,556  $232  $  $16,788 
Total cost of revenues  (40,459)  (3,956)     (44,415)
             
Gross loss  (23,903)  (3,724)     (27,627)
Total operating expenses  (29,703)  (641)  (154)  (30,498)
             
Operating loss from continuing operations  (53,606)  (4,365)  (154)  (58,125)
Interest income  57         57 
Interest expense  (31)        (31)
Other income, net            
Foreigin exchange loss     (4)     (4)
Fair value changes in warrant liabilities            
             
Loss before income tax benefit from continuing operations  (53,580)  (4,369)  (154)  (58,103)
Income tax benefit  41         41 
             
Loss from continuing operations, net of tax  (53,539)  (4,369)  (154)  (58,062)
Discontinued operations:                
Loss from operations of discontinued operations, net of tax  (3,382)        (3,382)
Gain from disposal of discontinued operations  4,486         4,486 
             
Loss from discontinued operations, net of tax  1,104         1,104 
             
    
Loss from continuing and discontinued operations, net of tax  (52,435)  (4,369)  (154)  (58,062)
Less: Net loss attributable to the non-controlling interests from continuing operations  681         681 
Less: Net loss attributable to the non-controlling interests and redeemable non-controlling interests from discontinued operations  244         244 
             
Net loss attributable to Ku6 Media Co., Ltd.  (51,510)  (4,369)  (154)  (56,033)
             
Loss from continuing operations, net of tax, attributable to Ku6 Media Co., Ltd.  (52,858)  (4,369)  (154)  (57,381)
Loss from discontinued operations, net of tax, attributable to Ku6 Media Co., Ltd.  1,348         1,348 
             
Net loss attributable to Ku6 Media Co., Ltd.  (51,510)  (4,369)  (154)  (56,033)
             
(1)Represents the incremental amortization expense for the intangible assets resulting from the Ku6 acquisition.
(2)The financial information reflects the operation results for the month ended January 31, 2010, as the Ku6 acquisition was completed on January 18, 2010.

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Year Ended December 31, 2010 (pro forma) versus Year Ended December 31, 2009 (pro forma)
Net Revenues.Our pro forma net revenues increased 104% to $16.8 million in 2010 from $8.2 million in 2009. The increase in pro forma net revenues was largely attributable to the year ended December 31, 2006 were impacted bygrowth of our advertising business in 2010, as a result of our marketing efforts, including offering a variety of integrated marketing package to brand advertisers, with the inclusioncontinuous expansion of the operating results for 2007 of Shanghai Saiyu, Henan Yinshan, Secular Bird and Fly Songs, which were acquired in 2007.
Revenues.Our revenues declined 11.9% to $60.5 million in 2007 from $68.7 million in 2006. This decrease was primarily due to a decline in demand for WVAS in 2007.
Wireless Value-added Services. Revenues from our WVAS declined 20.0% to $50.0 million for 2007 from $62.5 million for 2006, primarily due to the decline in the market for SMS and WAP services. SMS revenues were $11.0 million in 2007, a decline of 35.7% from $17.1 million for 2006. WAP revenues were $12.6 million in 2007, a decline of 41.4% from $21.5 million for 2006. IVR and RBT revenues were $17.2 million and $5.7 million in 2007, an increase of 59.3% and 21.3% from $10.8 million and $4.7 million for 2006, respectively.
Recorded Music.Recorded music revenues became a new business line for us in 2006. We expanded our recorded music segment by acquiring 65% of Secular Bird, an independent record label in China, and through Freeland Music, 51% of Fly Songs, a performance and concert organizer. Revenue from recorded music was $10.5 million in 2007, an increase of 69.1% from $6.2 million for 2006.user base.
Cost of Revenues.Our pro forma cost of revenues declined 3.6%increased to $42.6$44.4 million in 2007 from $44.2 million in 2006 due primarily to decreased costs for our WVAS as our WVAS revenues declined. Our decrease in cost of revenue was partly offset by increased costs of our recorded music business as that business grew organically and through acquisition.
Wireless value-added Services. Our cost of WVAS declined 10.5% to $36.4 million for 2007 from $40.7 million for 2006. This decrease resulted primarily from decreased promotion costs due to the market.
Recorded Music.Our costs of recorded music increased 75.4% to $6.2 million for 2007 from $3.6 million for 2006. This increase resulted primarily from increased commercial development and artists’ performance cost as well as from our music company acquisitions in 2007.
Gross Profits.Our gross profits decreased 26.9% to $17.9 million for 2007 from $24.5 million for 2006, mainly due to the decreased profits from WVAS. Our gross profit margins decreased to 29.6% for 2007 from 35.6% for 2006, due primarily to decreased margins for WVAS, which mainly resulted from increased marketing, promotion and distributions costs related to SMS and WAP services.
Operating Expenses.Operating expenses sharply increased by 209.1% to $61.5 million for 2007 from $19.9 million for 2006, due primarily to impairment charges amounting to $38.8 million for our WVAS business and additional expenses associated with our new acquisitions in 2007.
Product Development Expenses.Our product development expenses decreased slightly to $2.0 million in 2007 from $2.2 million in 2006.
Selling and Marketing Expenses. Our selling and marketing expenses slightly increased by 4.5% to $11.5 million in 20072010 from $11.0 million in 2006.2009.
                         
  Year ended December 31, 2009  Year ended December 31, 2010 
  (in thousands)  (in thousands) 
      Pro forma          Pro forma    
  Actual  adjustments  Pro forma  Actual  adjustments  Pro forma 
Internet bandwidth costs $534  $4,137  $4,671  $10,279  $497  $10,776 
Amortization and impairment write-down of purchased video copyright cost     1,747   1,747   15,619   2,852   18,471 
Payroll cost     2,506   2,506   6,167   350   6,517 
In-house developed content costs           1,596      1,596 
Depreciation of servers and other equipments     1,278   1,278   2,503   109   2,612 
Other costs(1)  23   778   801   4,295   148   4,443 
                   
Total costs $557  $10,446  $11,003  $40,459  $3,956  $44,415 
                   
(1)Includes primarily advertisement production costs and outside service fees and user-generated content costs.
The $33.4 million increase in our pro forma cost of revenues from 2009 to 2010 was mainly due to (i) an increase from $1.7 million in 2009 to $18.5 million in 2010 of amortization and impairment write-down of purchased video copyright costs, as a result of our significantly increased investment in professional content in 2010 compared to 2009, including licensed video copyrights related to the 2010 FIFA World Cup, the 2010 Asian Games and movies, TV series and other entertainment programs. As of December 31, 2010, the carrying value of our licensed video copyrights was written down to zero. Also, our pro forma bandwidth costs increased 154% from $4.2 million in 2009 to $10.8 million in 2010, due to the growth in our traffic volume as a result of our large content library established in 2010.
Gross Loss.We had a pro forma gross loss of $27.6 million in 2010, compared to a pro forma gross loss of $2.8 million in 2009. This increase in gross loss was largely due to our increases in costs related to both platform operation and content, including Internet bandwidth leasing costs, depreciation expenses, amortization and write-down of licensed video copyrights, in-house developed conent costs and related employee costs.

 

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General and AdministrativeOperating Expenses. Our general and administrativePro forma operating expenses increased 36.4% to $9.1were $30.5 million in 20072010, representing an increase of 82.6% from $6.7$16.7 million in 2006. This increase was mainly due to the increased professional service fees and additional expenses associated with our new acquisitions and to a lesser extent, increased bad debt expense and amortization expense of intangible assets.2009.
Selling and Marketing Expenses. Our pro forma selling and marketing expenses increased to $16.8 million in 2010 from $5.0 million in 2009. The increase in pro forma selling and marketing expenses was the result of higher sales commissions to our sales team tied to sales performance and more marketing promotion activities in 2010 to enhance the reputation of our Ku6.com website.
General and Administrative Expenses. Our pro forma general and administrative expenses increased to $13.7 million in 2010 from $11.6 million in 2009 mainly due to the increase of $1.4 million in share-based compensation expenses including one-time compensation expenses of $1.3 million relating to the fair value of ordinary shares issued by us to replace the options issued by Ku6 over the acquisition date fair value of those options attributable to the pre-combination portion in connection with the acquisition of Ku6. Also the increase of bad debt expenses of $1.6 million due to expansion of our advertising business, business tax of $1.7 million for the intercomany transactions within the group and rental and management expenses of $0.6 million due to relocation and expansion of our office building, was partially offset by the decrease of the consulting and legal expenses for the Shanda tender offer of $2.5 million.
Provision for Impairment of Goodwill and Intangible Assets.We tested the carrying value of goodwill and acquired intangible assets and recorded an impairment charge of $41.3 million in 2007.
(Loss)IncomeOperating Loss from Continuing Operations.As a result of the foregoing, pro forma operating loss from operations was $43.6$58.1 million for 2007the year ended December 31, 2010 compared to income of $4.6$19.4 million for 2006.the year ended December 31, 2009.
Interest Income and ExpenseLoss from Continuing Operations attributable to Ku6 Media Co., Ltd.. Interest incomeLoss from continuing operations attributable to Ku6 Media Co., Ltd. was $2.3$57.4 million for 2007,2010 compared to $2.5a net loss of $18.6 million for 2006. Interest expense increased2009.
Income (Loss) from Discontinued Operations attributable to Ku6 Meida Co., Ltd.Income from discontinued operations attributable to us was $1.3 million for 2010 due to a gain of $4.5 million from the disposal of Huayi Music, offset by a loss of $3.4 million from operations of our WVAS and recorded music businesses for the eight months ended August 31, 2010, after giving effect to the loss attributable to the non-controlling and redeemable non-controlling interests of $0.2 million for 2007 from $0.05 million in 2006. This increase related to the acquisition payables for Shanghai Magma.
Other Income. Other income, primarily government tax subsidies, was $0.5 and $0.3 million in 2007 and 2006, respectively.
Income Taxes.Income taxes were a benefit of $0.2 million in 2007 and an expense of $0.2 million in 2006.
Equity in Losses of Affiliate. In April 2007, we acquired a 30% interest in New Run, an independent record label in China, and it has been accounted for on the equity basis from April 1, 2007. The equity in the losses of New Run was $0.06 million in 2007.
Net (Loss) Income from Continuing Operations.Net loss from continuing operations was $41.5 million for 2007 compared to net income of $6.6 million for 2006.
Net2010. Loss from Discontinued Operations. Effective August 1, 2007, we accounted for our SSI Business as a discontinued operation. Net loss from discontinued operations attributable to us was reduced from $0.8 million in 2006, a full year’s operations, to $0.4 million in 2007, which included the benefit of income of $0.2 million representing the gain recognized on the sale of the SSI Business.
Net (Loss) Income. As a result of the foregoing, net loss was $42.0$17.4 million for 2007 compared to net income of $5.8 million for 2006. The decrease is2009 mainly due to an impairment chargeloss of $41.3$21.8 million from operations of our WVAS and recorded music businesses for 2007. Our net loss in 2007the full year of 2009, of which $4.2 million was offset by net income of approximately $0.6 million derived from our new acquisitions, mainly from Shanghai Saiyu.attributable to the non-controlling and redeemable non-controlling interests.
B. LIQUIDITY AND CAPITAL RESOURCES
Cash Flows and Working Capital
As of December 31, 2010, we had cash and cash equivalents of approximately $27.3 million. Our principal sources of liquidity have been our cash flows from operations and financing activities. The following table sets forth our cash flows with respect to operating activities, investing activities and financing activities for the periods indicated:
             
  For the Year Ended December 31, 
  2008  2007  2006 
  (in thousands of U.S. dollars) 
Net cash (used in) provided by operating activities $(5,553) $(2,055) $17,636 
Net cash used in investing activities  (2,265)  (8,120)  (15,157)
Net cash provided by (used in) financing activities  2   16   (4,399)
          
Net (decrease) in cash and cash equivalents $(7,816) $(10,159) $(1,920)
          
             
  Year Ended December 31, 
  2008  2009  2010 
  (in thousands of U.S. dollars) 
Net cash used in operating activities $(5,553) $(2,092) $(29,570)
Net cash (used in) provided by investing activities  (2,265)  (8,931)  2,168 
Net cash provided by financing activities  2   1,448   4,616 
Effect of exchange rate changes on cash and cash equivalents  1,310   (154)  337 
Net (decrease) in cash and cash equivalents $(6,506) $(9,729) $(22,449)
Operating Activities.Our net cash used in operating activities in 2010 was $29.6 million. This was primarily attributable to (i) our net loss of $52.4 million, (ii) $8.7 million increase in the account receivables mainly due to the advertising revenue generated in the last quarter of 2010 not received, most of which is still within the normal credit terms, (iii) $1.4 million net increase in the amount due from related parties under common control of Shanda Interactive and (iv) $0.8 million increase in prepaid expenses and the other current assets mainly due to payment of rental deposit and staff advances, partialy offset by (i) non-cash charges, consisting of $15.8 million amortization and write-down of licensed video copyrights, $5.3 million in depreciation and amortization, $1.5 million in allowance for doubtful accounts, and $1.9 million in share based compensation cost, (ii) $8.8 million increase in accounts payable due to certain payables in connection with Internet bandwidth and cash incentives to advertising agencies not paid as of December 31, 2010 and (iii) $6.0 million increase in accrued expenses and other current liabilities mainly due to the business tax and salesman commission not paid as a result of the increase of the advertising revenue in 2010.

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Our net cash used in operating activities in 2009 was $2.1 million. This was primarily attributable to net loss of $27.8 million, adding back non-cash expenses of an impairment charge of $3.6 million for goodwill, a write-down of intangible assets of $3.5 million, $3.8 million for allowance for doubtful accounts, $1.8 million in depreciation and amortization, which was offset in part by the non-cash gain of $0.4 million from change in fair value of contingent consideration, a reversal of deferred tax liability of $1.4 million as a result of the amortization and impairment of acquired intangible assets, $5.9 million decrease in accounts receivable due to the proceeds received mainly from telecom operators, $2.7 million decrease in prepaid expenses and other current assets due to the collection of miscellaneous receivables due from employees or artists and relating items expensed according to the beneficial period, an increase in accrued expenses and other current liabilities of $2.3 million due to certain accrued liabilities not paid as of December 31, 2009.
Our net cash used in operating activities in 2008 was $5.6 million. This was primarily attributable to our net loss of $12.0 million, a gainadjusted for an add-back of $5.0 million arising from a reductionnon-cash expenses of an acquisition payable, a gain of $1.6 million from a reduction of China Unicom liabilities and an increase in prepaid expenses and other current assets of $1.1 million, which was offset in part by an impairment charge of $2.7 million for goodwill, an impairment charge of $1.9 million for our investment in New Run, a write-down of intangible assets of $2.9 million, $3.3 million in depreciation and amortization aspartially offset by a non-cash items,gain of $5.0 million arising from a reduction of an acquisition payable and $1.6 million from a reduction of China Unicom liabilities, an increase in prepaid expenses and other current assets of $1.1 million due to advanced payment of music business, and a decrease in accounts receivable of $3.5 million. Our net cash used in operating activities in 2007 was $2.1 million. This was primarily attributablemillion due to our net loss of $41.9 million, as adjusted for an add-back of $41.3 million in impairment of goodwill and other intangible assets and $3.7 million in depreciation and amortization as non-cash items, which was offset in part by a $2.1 million increase in accounts receivable and $3.2 million increase in receivablethe collection from disposal of subsidiary. Our net cash provided by operating activities in 2006 was $17.6 million. This was primarily attributable to our net income of $5.8 million, as adjusted for an add-back of $3.5 million in depreciation and amortization as a non-cash item, $5.5 million decrease in accounts receivable and $3.1 million decrease in prepaid expenses and other current assets.operators.

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Net accounts receivable increaseddecreased from $13.4 million as of December 31, 2006 to $14.7 million as of December 31, 2007 and decreased to $12.7 million as of December 31, 2008. The increase from 20062008 to 2007 was primarily$4.1 million as of December 31, 2009, which included the net account receivables of the original WVAS and music business of $3.2 million and that of the acquired online audio business of $0.9 million, and then increased to $8.5 million as of December 31, 2010, which represented the net account receivables of the advertising business, due to lengthened collection periods from the telecom operators.acquisition of Ku6. The decrease from 20072008 to 20082009 was primarily due to the decrease insubsequent collection and allowance for doubtful accounts of WVAS revenues.accounts. The average collection time for our accounts receivable from WVAS was 71 days in 2006, increasing to 78 days in 2007 and to 93 days in 2008.2008, 84 days in 2009 and 98 days in 2010.
Investing Activities.Net cash provided by investing activities was $2.2 million in 2010, of which $10.0 million was provided by collection of the proceeds due to the expiration of time deposits, $12.3 million was total proceeds from disposal of WVAS and music business net off the cash balance transferred out together with the disposed business, $4.4 million net proceeds arising from the disposal of Huayi and $0.3 million arising from the acquisition of Ku6 by issuing ordinary shares, partially offset by $15.0 million used in payment for licensed video copyrights, $6.6 million used in the purchase of property and equipment and $3.2 million loan paid to related parties under common control by Shanda.
Net cash used in investing activities was $8.9 million in 2009, of which $10.0 million was used in short-term investments, $0.9 million was used for the purchase of fixed assets, which amounts were partially offset by the cash balance of $1.0 million arising from the acquisition of Seed Music, $0.6 million acquired from the acquisition of Yisheng and the proceeds from the disposal of a subsidiary of $0.3 million.
Net cash used in investing activities was $2.3 million in 2008, of which $4.7 million was used for the payments made in respect of the recent acquisition of Seed Music and payments relating to the earlier acquisitions of Shanghai Magma and Henan Yinshan; $1.7 million was used for the purchase of intangible assets and $0.3 million was used for the purchase of fixed assets, which amounts were partially offset by the proceeds from the disposal of a subsidiary of $4.5 million. Net cash used in investing activities was $8.1 million in 2007, of which $3.2 million was used in the acquisition of equity interests in Shanghai Saiyu, Henan Yinshan, Fly Songs and Secular Bird and $2.5 million was used in the acquisition of an equity affiliate, New Run. Net cash used in investing activities was $15.2 million in 2006, of which $12.6 million was used in the acquisition of equity interests in Huayi Brothers Music, Freeland Music and Shanghai Magma. Our total capital expenditures for computer hardware, software and office equipment for the years ended December 31, 2008, 2007 and 2006 were $0.3 million, $0.9 million and $1.0 million, respectively. Our capital divestitures are not material.

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Financing Activities.Net cash provided by financing activities was $4,616,350 for 2010, including a $4,596,000 loan from related parties under common control by Shanda. Net cash provided by financing activities was $1,448,330 for 2009, including $1,445,830 capital injection into Yisheng by Shanda Interactive and Yisheng’s non-controlling shareholder, and $1,500 for 2008 and $16,334 in 2007 resulting from the proceeds arising in connection with the exercise of stock options in 2008. Net cash used in financing activities was $4.4 million for 2006, mainly due to our repurchase and cancellation of 79,260,000 ordinary shares under our stock repurchase program in 2006 with a total cost of $5.0 million.options.
We generally keep our cash in U.S. dollar or RMB denominated bank accounts or short-term time deposits for two principal purposes: to finance our operations and to manage the interest rate and currency risks arising from our operations. We adjust the amount of cash held in U.S. dollars and RMB from time to time to maximize our interest rate returns and to ensure that we have sufficient RMB for our operational needs, including for lease and other commitments. In the first half of 2008, we converted a significant portion of our U.S. dollar deposits into Euros, which were subsequently converted back into U.S. dollars. We have not historically used derivative instruments to hedge market risks. We recorded a foreign exchange loss of $4.5 million, arising from the decrease in the value of the Euro against the United StatesU.S. dollar in the third quarter of 2008. As a result of additional appreciation of the U.S. dollar, we recorded a further exchange loss in the fourth quarter of 2008 of $4.5 million. Currently we hold all non-Renminbi cash in United StatesU.S. dollars.
On April 1, 2011, we entered into agreements with Shanda Media Group Limited, or Shanda Media, a wholly owned subsidiary of Shanda Interactive, pursuant to which we agreed to issue to Shanda Media $50,000,000 of our ordinary shares at a per share price of $0.0325 (or $3.25 per ADS), and $50,000,000 aggregate principal amount of senior convertible bond at face value. The bond will mature in three years after issuance and will bear interest at a rate of 3% per annum. The bond will mature in three years after issuance and will bear interest at a rate of 3% per annum. The bond will be convertible into our ordinary shares at a price of $0.03925 per ordinary share (or $3.925 per ADS). The issuance of the ordinary shares and the convertible bond has been approved by our independent directors and shareholders. We believe that our current cash and cash equivalents cash flow from operations andtogether with the proceeds from our initial public offeringnew committed investment by Shanda Interactive in the aggregate amount of $100 million will be sufficient to meet our anticipated cash needs, including for working capital, capital expenditures and various contractual obligations, for at least the next 12 months. We also believe that our recent investments in New Run, Shanghai Saiyu, Fly Songs, Secular Bird and Seed Music will have no material impact on our future liquidity or capital resources in the near term. We may however, require additional cash resources due to the cost of running our online video business or due to changed business conditions or other future developments, including any investments or acquisitions we may decide to pursue. If these sources are insufficient to satisfy our cash requirements, we may seek to issue debt securities or additional equity or to obtain bank borrowings. The issue of convertible debt securities or additional equity securities could result in additional dilution to our shareholders. The incurrence of indebtedness would result in increased debt service obligations and could result in operating and financial covenants that would restrict our operations and the placement of liens over some or all of our assets. We cannot assure you that financing will be available in amounts or on terms acceptable to us, if at all.
Indebtedness
As of December 31, 2008, other than $24,002 in respect ofFrom time to time, we evaluate possible investments, acquisitions or divestments and may, if a suitable opportunity arises, make an investment or acquisition or conduct a divestment, which may have a material effect upon our liquidity and capital leasing of equipment in our Beijing office we did not have any indebtedness or any material debt securities, mortgages or liens. In addition, as of December 31, 2008, we did not have any material contingent liabilities. We may, however, be obligated to make certain earn-out payments in connection with our investments in New Run, Freeland and Secular Bird, as discussed under “Tabular Disclosure of Contractual Obligations” below.resources.

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C. RESEARCH AND DEVELOPMENT, PATENTS AND LICENSES
See Item 4.B. “Information Onon the Company — Company—Business Overview — ProductOverview— Technology and Content Development,” “—Infrastructure and Technology,”Infrastructure” and “—Intellectual Property and Proprietary Rights.Property.
Our research and development expenditures were $1.0 million, $2.0 millionnil, nil and $2.2$0.1 million in 2008, 20072010, 2009 and 2006,2008, respectively.
D. TREND INFORMATION
See Item 3.D. “Key Information — Risk Factors” and “—Operating Results” above.Other than as disclosed elsewhere in this annual report, we are not aware of any trends, uncertainties, demands, commitments or events since January 1, 2010 that are reasonably likely to have a material adverse effect on our net revenues, income, profitability, liquidity or capital resources, or that caused the disclosed financial information to be not necessarily indicative of future operating results or financial conditions.
E. OFF-BALANCE SHEET ARRANGEMENTS
We have not entered into any financial guarantees or other commitments to guarantee the payment obligations of any third parties. In addition, we have not entered into any derivative contracts that are indexed to our own shares and classified as shareholders’ equity, or that are not reflected in our financial statements. Furthermore, we do not have any retained or contingent interest in assets transferred to an unconsolidated entity that serves as credit, liquidity or market risk support to such entity. Moreover, we do not have any variable interest in an unconsolidated entity that provides financing, liquidity, market risk or credit support to us or engages in leasing, hedging or research and development services with us.

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F. TABULAR DISCLOSURE OF CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITEMENTS
The following table sets forth our contractual obligations as of December 31, 2008:2010:
                
 Payments Due by Period                 
 Less than 1-3 3-5  Payments Due by Period 
 Total 1 year years years  Total Less than 1 year 1-3 years 3-5 years 
 (in thousands of U.S. dollars)  (in thousands of U.S. dollars) 
Operating lease commitments $1,568 $1,452 $116 $  $9,775 $7,530 $2,201 $44 
Other contractual commitments* 3,078 1,671 1,407  
Other contractual commitments(1)
 3,218 3,218   
                  
Total contractual obligations $4,646 $3,123 $1,523 $  $12,993 $10,748 $2,201 $44 
         
 
   
*(1) Represents non-cancelable agency agreements with certain artists that provide for minimum payments.commitments in respect of purchased video copyrights.
TheIn December 2010, Ku6 Information Technology borrowed RMB 20.0 million (equivalent to $3.0 million) on an unsecured basis from Shanghai Shulong Technology Co., Ltd., a company controlled by Shanda Interactive, through an entrusted loan agreement, which carries an interest rate of 5.05% per year and is due in June 2011.
In 2009 and May 2010 Yisheng borrowed RMB10 million (equivalent to $1.5 million) and RMB10.0 million (equivalent to $1.5 million) from Shanda Computer (Shanghai) Co., Ltd., a company controlled by Shanda Interactive, through entrusted loan agreements, entered intowhich carry an interest rate of 5.31% per year and are originally due in connection with our acquisitionsJune 2010 and strategic investments described in this annual report on Form 20-F include earn-out provisions pursuantMay 2011, respectively. Shanda Computer (Shanghai) Co., Ltd. has agreed to whichextend the sellers will become entitled to additional consideration, which may be material and may in certain circumstances include either cash or additional equity interests, ifdue dates of the relevant business achieves specified performance measures.loans.
Contingent Acquisition Payments
As of December 31, 2008, in connection with our recent acquisitions, we may make contingent payments of up to $0.8 million subject to the achievement of certain financial performance targets from 2008 to 2009. These contingent payments, if made, will be reflected in our financial statements as an increase of goodwill.
Holding Company Structure
We are a holding company with no operations of our own. Our operations are principally conducted through Beijing Hurray! Times.WOFE and Tianjin WOFE. As a result, our ability to pay dividends and to finance any debt that we may incur is dependent upon service fees paid by our affiliated Chinese entitiesVIEs to Beijing Hurray! Times,WOFE and Tianjin WOFE, and dividends and other distributions paid by those subsidiaries. If any of our subsidiaries or our affiliated Chinese entitiesVIEs incurs debt on its own behalf in the future, the instruments governing the debt may restrict its ability to pay service fees or dividends to Beijing Hurray! TimesWOFE, Tianjin WOFE or us. In addition, Chinese legal restrictions permit payment of dividends to us by our subsidiaries only out of the net income from our subsidiaries, if any, determined in accordance with Chinese accounting standards and regulations. Under Chinese law, our subsidiaries are also required to set aside a portion (at least 10%) of their after tax net income, if any, each year for certain reserve funds. These reserve funds are not distributable as cash dividends.

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QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Interest Rate Risk
Our exposure to market risk for changes in interest rates relates primarily to the interest income generated by our cash deposits in banks. We have not used derivative financial instruments in our investment portfolio. Interest-earning instruments and floating rate debt carry a degree of interest rate risk. We have not been exposed, nor do we anticipate being exposed, to material risks due to changes in interest rates. Our future interest income may fluctuate in line with changes in interest rates. However, the risk associated with fluctuating interest rates is principally confined to our cash deposits in banks, and, therefore, our exposure to interest rate risk is minimal and immaterial.
Foreign Exchange Risk
While our reporting currency is the U.S. dollar, to date, virtually all of our revenues and costs are denominated in Renminbi and substantially all of our assets (other than the proceeds from our initial public offering) and liabilities are denominated in Renminbi. As a result, we are exposed to foreign exchange risk as our revenues and results of operations may be impacted by fluctuations in the exchange rate between U.S. dollars and Renminbi. If the Renminbi depreciates against the U.S. dollar, the value of our Renminbi revenues and assets as expressed in U.S. dollars in our financial statements will decline. We may also be exposed to foreign exchange risk in the event we hold other currencies in an effort to hedge against potential depreciation of the U.S. dollar. We recorded a loss of $ 9.0$9.0 million in 2008 from deposits held in Euros, which were subsequently converted back into U.S dollars.

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Between 20022003 and 2008,2010, the exchange rate between Renminbi and U.S. dollars has varied by approximately17.6%approximately 20.3%. If the Renminbi had been 1% and 5% less valuable against the U.S. dollar than the actual rate as of December 31, 20082010 which was used in preparing the Company’sour audited financial statements as of and for the year ended December 31, 2008,2010, our net asset value, as presented in U.S. dollars, would have been reduced by $0.05$1.0 million and $0.2$5.3 million, respectively. Conversely, if the Renminbi had been 1% and 5% more valuable against the U.S. dollar as of that date, then our net asset value would have increased by $0.05$1.0 million and $0.3$4.8 million, respectively.
InflationIncome Tax
Inflation hasCayman Islands Tax
We are incorporated in the Cayman Islands. Under the current law of the Cayman Islands, we are not materially impacted our results of operationssubject to income or capital gains tax. In addition, dividend payments are not subject to withholding tax in recent years. However, in 2008, China experienced significantly increased inflation, which, if it continues at that level or increases further, could have an adverse impact on our financial condition and result of operation in future periods. According to the China Statistical Bureau, China’s overall national inflation rate, as measured by the general consumer price index, was approximately 5.9%, 4.8% and 1.3% in 2008, 2007 and 2006, respectively.Cayman Islands.
TAXATIONPRC
In March 2007, the National People’s Congress of China enacted the NewEnterprise Income Tax Law (the “New EIT Law,Law”), which became effective on January 1, 2008. In addition,2008, which supersedes the Implementation Rulesprevious income tax laws for foreign invested and domestic invested enterprises in China by adopting a unified tax rate of the New Enterprise Income Tax Law, or the Implementation Rules, were promulgated by25% for most enterprises. Our subsidiaries and VIEs incorporated in the PRC State Council on December 6, 2007 and the Notice on Implementation of Transitional Arrangements for Preferential Policies of Enterprise Income Tax, or the Transitional Arrangements Notice, was promulgated by the PRC State Council on December 26, 2007. Under the New EIT system,are generally subject to a unified enterprisecorporate income tax rate of 25% and unified tax deduction standards are applied equally to both domestic-invested enterprises and foreign-invested enterprises. Enterprises established prior to March 16, 2007 eligible for a preferential tax rate of 15% according to the then effective PRC Enterprise Income Law for Foreign-Invested Enterprise and Foreign Enterprise tax laws and administrative regulations are subject to transitional rules as stipulated in the Transitional Arrangements Notice. In addition, certain qualified enterprises may still benefit from a preferential tax rate of up to15% under the New EIT Law if they meet the definition of “qualified high and new technology enterprise” strongly supported by the state as set out in the Implementation Rules. As a result, if our PRC subsidiaries and VIEs qualify as high and new technology enterprises strongly supported by the state under the new EIT Law, they will continue to benefit from a preferential tax rate of up to 15%. Otherwise, the applicable tax rate of our PRC subsidiaries and VIEs is 25% starting from 2008 under the New EIT Law. At December 31, 2008, four
The New EIT Law includes a provision specifying that legal entities organized outside China will be considered residents for Chinese income tax purposes if their place of effective management or control is within China. If legal entities organized outside China were considered residents for Chinese income tax purposes, they would be subject to the 25% enterprise income tax imposed by the New EIT Law on their worldwide income. Accordingly, if we are deemed to be a PRC tax resident enterprise, our subsidiariesglobal income will be subject to PRC enterprise income tax at the rate of 25%, which would have a material adverse effect on our financial condition and VIEs were approved as qualified high and new technology enterprises, which approvals entitle them to preferential tax rate tax exemption or reducted rate accordingresults of operations. The implementation rules to the New EIT Law and transitional rules ranging from 7.5% to 15% for the three years ending on December 31, 2010. While the high and new technology enterprise certificates are valid for three years, we believe based on currently available informationprovide that wenon-resident legal entities will be able to reapply successfully forconsidered China residents if substantial and overall management and control over the renewal ofmanufacturing and business operations, personnel, accounting, properties, etc. resides within China. Under current PRC laws and regulations, it is uncertain whether we would be deemed PRC tax resident enterprises under the current certificates as we believe we will continue to meet the published criteria. Accordingly, these four entities have used the reduced applicable tax rate in calculations of deferred tax balances for the foreseeable future. However, we cannot be certain that such applications will be successful. New EIT Law.
In addition, our qualified new cultural enterprises, Huayi Brothers Broker, Hurray! Freeland Culture and Secular Bird, were entitled to a tax exemption in 2008. We have used the new standard rates for our other affiliated Chinese entities. Deferred taxes have been calculated using the tax rates that apply to the relevant companies.

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These preferential tax arrangements were originally to expire at various dates between 2006 and 2010. In 2005 and 2006 a number of our VIEs became subject to a higher tax rate as tax exemptions expired or were reduced. The aggregate dollar and per share effect of the tax holidays in 2008, 2007 and 2006 were $1.8 million, $1.9 million and $2.2 million and $0.0008, $0.0009 and $0.0010 per share, respectively.
Underaccordance with the New EIT Law, the rules for determining whether an entity is resident in the PRC for tax purposes have changed and the determinationdividends which arise from profits of residence depends on, among other things, the “place of actual management.” If Hurray! Holding Co., Ltd. or our non-PRC subsidiaries are determined to be a PRC resident for tax purposes, it or they, would be subject to tax in the PRC on our worldwide income including the income arising in jurisdictions outside the PRC. We have evaluated our resident status under the new law and related guidance and believe Hurray! Holding Co., Ltd. is not a PRC resident for PRC income tax purposes. However, there can be no assurance that the PRC tax authorities would not challenge our position.
As a non-resident for PRC tax purposes, dividends paid to Hurray! Holding Co. Ltd out of profitsforeign invested enterprises (“FIEs”) earned after January 1, 2008, from its PRC subsidiaries would beare subject to a 10% withholding tax. In addition, under the tax treaty between the PRC and Hong Kong, if a foreign investor is incorporated in Hong Kong and qualifies as a Hong Kong tax resident, the applicable withholding tax ofrate is reduced to 5%, if the investor holds at least a 25% interest in the FIE, or 10%.
Aggregate, if the investor holds less than a 25% interest in the FIE. There are no undistributed earnings of our subsidiaries and affiliates located in the PRC that are available for distribution to the Company atas of December 31, 2008 are considered2009 and 2010. In addition, we (i) do not have any present plan to be indefinitely reinvested under APB opinion No. 23, “Accountingpay any cash dividends on our ordinary shares in the foreseeable future and (ii) intend to retain most of our available funds and any future earnings for Income Taxes — Special Areas,”use in the operation and accordingly,expansion of our business in the PRC. Accordingly, no provision has been made for the PRCChinese dividend withholding taxes that would be payable upon the distributiondistributions to us.
Inflation
Since our inception, inflation in China has not materially impacted our results of those amounts to Hurray! Holding Co., Ltd. The PRC tax authorities have also clarified that distributions made out of retained earnings accumulated prior to January 1, 2008 are not subjectoperations. According to the withholding tax.
Our WVAS revenues are subject to a 3% business tax. Our recorded music services revenues are subject to a 5% business tax for royalties and advertising revenues and a 13% value-added tax for revenues fromNational Bureau of Statistics of China, the salechange of CDs. Our software and system integration services revenues, which have been classified as a discontinued operation on their sale in August 2007, were subject to a 17% value-added tax. Companies that develop their own software and register the software with the relevant authoritiesconsumer price index in China are generally entitled to a value-added tax rebate of 14%. Any service fees that Beijing Hurray! Times chargeswas 5.9%, (0.7)% and subsequently collects pursuant to the exclusive technical3.3% in 2008, 2009 and consulting service agreements with Hurray! Solutions and our other Chinese affiliates are subject to a 5% business tax.
Subject to the approval of the relevant tax authorities, Hurray! Solutions and other affiliated Chinese entities had total tax loss carryforwards of approximately $14.2 million and $4.2 million as of December 31, 2008 and 2007, respectively, for enterprise income tax purposes, which will expire by various years through 2013. These tax loss carryforwards give rise to potential deferred tax assets totaling $2.7 million and $1.1 million as of December 31, 2008 and 2007,2010, respectively. For the gross deferred tax assets for Hurray! Solutions, based on the evidence obtained, it is more likely than not that all the deferred tax assets $0.15 million will be realized. Other affiliated Chinese entities may not record sufficient net income within the carryforward period to realize the full tax benefit of these past net losses and, accordingly,Although we have established a valuation allowance fornot in the full amountpast been materially affected by inflation since our inception, we can provide no assurance that we will not be affected in the future by higher rates of these deferred tax assets except for Hurray! Solutions.inflation in China.

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Recently Issued Accounting Standards
In June 2006,October 2009, the Financial Accounting Standards Board (“FASB”) issued Interpretation No. 48new guidance on “revenue recognition for arrangements with multiple deliverables and certain revenue arrangements that include software elements.” By providing another alternative for determining the selling price of deliverables, the guidance for arrangements with multiple deliverables will allow companies to allocate consideration in multiple deliverable arrangements in a manner that better reflects the transaction’s economics and will often result in earlier revenue recognition. The new guidance modifies the fair value requirements of previous guidance by allowing “best estimate of selling price” in addition to vendor-specific objective evidence (“FIN 48”VSOE”), “Accounting and other vendor objective evidence (“VOE,” now referred to as “TPE,” standing for Uncertainty in Income Taxes — an interpretation of FASB Statement No. 109.” FIN 48 prescribes a recognition threshold and measurement attributethird-party evidence) for determining the financial statement recognition and measurementselling price of a tax position takendeliverable. A vendor is now required to use its best estimate of the selling price when VSOE or expectedTPE of the selling price cannot be determined. In addition, the residual method of allocating arrangement consideration is no longer permitted under the new guidance. The new guidance for certain revenue arrangements that include software elements removes non-software components of tangible products and certain software components of tangible products from the scope of existing software revenue guidance, resulting in the recognition of revenue similar to be taken in a tax return. FIN 48that for other tangible products. The new guidance is effective for fiscal years beginning on or after June 15, 2010. However, companies may adopt the guidance as early as interim periods ended September 30, 2009. The guidance may be applied either prospectively from the beginning of the fiscal year for new or materially modified arrangements or retrospectively. The Company has not early adopted the new guidance and is currently evaluating the impact on its consolidated financial statements of adopting this guidance.
In December 2010, FASB issued revised guidance on “When to Perform Step 2 of the Goodwill Impairment Test for Reporting Units with Zero or Negative Carrying Amounts.” The revised guidance specifies that an entity with reporting units that have carrying amounts that are zero or negative is required to assess whether it is more likely than not that the reporting units’ goodwill is impaired. If the entity determines that it is more likely than not that the goodwill of one or more of its reporting units is impaired, the entity should perform Step 2 of the goodwill impairment test for those reporting unit(s). Any resulting goodwill impairment should be recorded as a cumulative-effect adjustment to beginning retained earnings in the period of adoption. Any goodwill impairments occurring after the initial adoption of the revised guidance should be included in earnings as required by Section 350-20-35. The revised guidance is effective for fiscal years, and interim periods within those years, beginning after December 15, 2006, with early2010. Early adoption is not permitted. We adopted FIN 48 effective January 1, 2007. The adoption of FIN 48 did not result in a cumulative adjustment on January 1, 2007 and had no significantare currently evaluating the impact on our accounting for income taxes for the year endedits consolidated financial statements of adopting this guidance.
In December 31, 2008. We did not incur any interest or penalties related to potential underpaid income tax expenses, and also do not expect to have a significant increase or decrease2010, FASB issued revised guidance on the unrecognized tax benefits within 12 months from December 31, 2008.
We are subject to taxation in PRC“Disclosure of Supplementary Pro Forma Information for Business Combinations.” The revised guidance specifies that if a public entity presents comparative financial statements, the entity should disclose revenue and other tax jurisdictions. There is no ongoing examination by taxing authorities at this time. Our various tax years from 2003 to 2008 remain open in various taxing jurisdictions.
Hurray Technologies (HK) Ltd., (“Hurray Technologies”), our 99% owned subsidiary, is subject to income tax in Hong Kong. Hong Kong companies are generally subject to a 16.5% profit tax. Hurray Technologies has not, however, paid any income taxes in Hong Kong because to date it has not received any revenues.

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RECENTLY ISSUED ACCOUNTING STANDARDS
On June 12, 2009, the FASB issued SFAS 166, “Accounting for Transfers of Financial Assets” (“SFAS 166”). SFAS 166 amends the derecognition guidance in Statement 140 and eliminates the exemption from consolidation for qualifying special-purpose entities (QSPEs). As a result, a transferor will need to evaluate all existing QSPEs to determine whether they must now be consolidated in accordance with Statement 167. Statement 166 is effective for financial asset transfers occurring after the beginning of an entity’s first fiscal year that begins after November 15, 2009. We are in the process of assessing the potential impactearnings of the adoption of SFAS 166 on our consolidated financial position or results of operations.
On June 12, 2009,combined entity as though the FASB issued SFAS 167, “Amendments to FASB Interpretation No. 46(R)” (“SFAS 167”). SFAS 167 amendsbusiness combination(s) that occurred during the consolidation guidance applicable to variable interest entities. The amendments will significantly affect the overall consolidation analysis under Interpretation 46(R). While the Board’s discussion leading up to the issuance of Statement 167 focused extensively on structured finance entities, the amendments to the consolidation guidance affect all entities and enterprises currently within the scope of Interpretations 46(R), as well as QSPEs that are currently excluded from the scope of Interpretation 46(R). The Statement is effectivecurrent year had occurred as of the beginning of the first fiscal year that begins after November 15, 2009. We arecomparable prior annual reporting period only. The revised guidance also expands the supplemental pro forma disclosures to include a description of the nature and amount of material, nonrecurring pro forma adjustments directly attributable to the business combination included in the process of assessing the potential impact of the adoption of SFAS 167 on our consolidated financial position or results of operations.
On April 9, 2009, the FASB issued the FASB Staff Position (“FSP”) FAS 157-4, “Determining Fair Value When the Volumereported pro forma revenue and Level of Activity for the Asset or Liability Have Significantly Decreased and Identifying Transactions That Are Not Orderly” (“FAS 157-4”). This statement provides additionalearnings. The revised guidance for estimating fair value measurement in accordance with FAS 157 when the volume and level of activity for the asset or liability have significantly decreased and provides guidance on identifying circumstances that indicate a transaction is not orderly. It emphasizes that despite significant decreases in volume and level of activity and regardless of the valuation technique(s) used for the asset or liability, the fair value measurement stay the same. Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction (that is, not a forced liquidation or distressed sale) between market participants at the measurement date under current market conditions. This issue is effective prospectively for interim and annual periods ending after June 15, 2009. Early adoption is permitted for periods ending after March 15, 2009. We do not expect that the adoption of FSP FAS 157-4 will have a significant effect on our consolidated financial position or results of operations.
On April 9, 2009, the FASB issued the FSP FAS 107-1 and APB 28-1, “Interim Disclosures about Fair Value of Financial Instruments.” This statement amends FAS 107 to require entities to disclose, among other things, the methods and significant assumptions used to estimate the fair value of financial instruments in both interim and annual financial statements and amends APB Opinion No. 28 to require those disclosures in summarized financial information at interim reporting periods. This FSP applies to all financial instruments within the scope of FAS 107 held by publicly traded companies, as defined in Opinion 28. This issue is effective for interim and annual periods ending after June 15, 2009. Early adoption is permitted for periods ending after March 15, 2009 only if a reporting entity also early adopts FAS 157-4 and FAS FAS 115-2 and FAS 124-2. We do not expect that the adoption of FSP FAS 107-1 and APB 28-1 will have a significant effect on our consolidated financial position or results of operations.
On April 9, 2009, the FASB issued the FSP FAS 115-2 and FAS 124-2, “Recognition and Presentation of Other-Than-Temporary Impairments.” This statement amends the other-than-temporary-impairments (“OTTI”) guidance for debt securities to make the guidance more operational and to improve the presentation and disclosure of OTTI on debt and equity securities in the financial statements. This FSP does not amend existing recognition and measurement guidance related to OTTI of equity securities. It gives guidance on evaluating whether an impairment of a debt security is other-than-temporary and the determination of the amount of an OTTI recognized in earnings and other comprehensive income. We do not expect the adoption of FSP FAS 115-2 and FAS 124-2 to have a significant effect on our consolidated financial position or results of operations.
On April 1, 2009, the FASB issued FSP FAS 141(R)-1, which amends the guidance in FASB Statement No. 141(R), “Business Combinations”, to establish a model for pre-acquisition contingencies that is similar to the one entities used under Statement 141. The FSP is effective for business combinations whose acquisition date is on or after the beginning of the first annual reporting period beginning on or after December 15, 2008. We do not expect the adoption of FSP FAS 141(R)-1 to have a significant effect on our consolidated financial position or results of operations.
At its November 24, 2008 meeting, the FASB ratified the consensus reached by the Task Force in Issue No. 08-6 “Equity Method Investment Accounting Considerations” (“EITF 08-6”). Because of the significant changes to the guidance on subsidiary acquisitions and subsidiary equity transactions and the increased use of fair value measurements as a result of Statements 141(R) and 160, questions have arisen regarding the application of that accounting guidance to equity method investments. EITF 08-6 provides guidance for entities that acquire or hold investments accounted for under the equity method. This issue is effective for transactions occurring in fiscal years and interim periods beginning on or after December 15, 2008. Early adoption is not permitted. We do not expect the adoption of EITF 08-6 to have a significant effect on our consolidated financial position or results of operations.

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In June 2008, the FASB issued FASB Staff Position EITF 03-6-1, “Determining Whether Instruments Granted in Share-Based Payment Transactions Are Participating Securities.” This FSP gives guidance on the computation of earnings per share and the impact of share-based instruments that contain certain non-forfeitable rights to dividends or dividend equivalents. The FSP is effective for fiscal years beginning after December 31, 2008 and early application is prohibited. We do not expect the adoption of FSP 03-6-1 to have a significant effect on our consolidated financial position or results of operations.
In April 2008, the FASB issued FASB Staff Position FAS142-3 “Determination of the Useful Life of Intangible Assets.” This FSP amends the factors that should be considered in developing renewal or extension assumptions used to determine the useful life of a recognized intangible asset under FASB Statement No. 142, “Goodwill and Other Intangible Assets”. This FSP is effective for fiscal years beginning after December 15, 2008, and interim periods within those fiscal years. Early adoption is prohibited. The guidance for determining the useful life of a recognized intangible asset in this FSP shall be applied prospectively to intangible assets acquired after the effective date. We do not expect the adoption of FAS 142-3 to have a significant effect on our consolidated financial position or results of operations.
In March 2008, the FASB issued SFAS No. 161, “Disclosures about Derivative Instruments and Hedging Activities,” to improve financial reporting about derivative instruments and hedging activities by requiring enhanced disclosures to enable investors to better understand their effects on an entity’s financial position, financial performance, and cash flows. The standard requires disclosure of fair values of derivative instruments and their gains and losses in a tabular format as well as cross-referencing within footnotes to enable financial statement users to locate important information about derivative instruments. It also requires that more information be provided about an entity’s liquidity by requiring disclosure of derivative features that are credit risk-related. SFAS No.161 is effective for financial statements issued for fiscal years and interim periods beginning after November 15, 2008, with early application encouraged. We do not expect the adoption of SFAS No. 161 to have a material impact on our financial statements.
In December 2007, the FASB issued SFAS No.141(R), “Business Combination,” to improve reporting by creating greater consistency in the accounting and financial reporting of business combinations. The standard requires the acquiring entity in a business combination to recognize all (and only) the assets acquired and liabilities assumed in the transaction; establishes the acquisition-date fair value as the measurement objective for all assets acquired and liabilities assumed; and requires the acquirer to disclose to investors and other users all of the information they need to evaluate and understand the nature and financial effect of the business combination. SFAS No. 141(R) applies prospectively to business combinations for which the acquisition date is on or after the beginning of the first annual reporting period beginning on or after December 15, 2008. Early adoption is prohibited.2010. We dohave not expectearly adopted the adoption of SFAS 141(R) to have a significant effectnew guidance and are currently evaluating the impact on our consolidated financial position or resultsstatements of operations.
In December 2007, the FASB issued SFAS No. 160, “Noncontrolling Interests in Consolidated Financial Statements-An Amendment of ARB No. 51”, or SFAS 160. This Statement amends ARB 51 to establish accounting and reporting standards for the noncontrolling interest in a subsidiary and for the deconsolidation of a subsidiary. It clarifies that a noncontrolling interest in a subsidiary is an ownership interest in the consolidated entity and should be reported as equity on the financial statements. SFAS 160 requires consolidated net income to be reported at amounts that include the amounts attributable to both the parent and the noncontrolling interest. Furthermore, disclosure of the amounts of consolidated net income attributable to the parent and to the noncontrolling interest is required on the face of the financial statements. SFAS 160 is effective as of the beginning of an entity’s first fiscal year that begins after December 15, 2008. Upon the adoption of SFAS 160, we reclassified the minority interest balance to the shareholder’s equity on January 1, 2009.adopting this guidance.

 

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Item 6. Directors, Senior Management and Employees
A. Directors and Senior Management
The names of our current directors and executive officers, their ages as of MayMarch 1, 20092011 and the principal positions with the companyus held by them are as follows:
       
Name Age PositionClassTerm of Office
Qindai Wang
Bruno Wu(2) (3)
  44  Independent Director and Chairman of the Board
Class I
Tianqiao Chen(1) (2)
 1 years37Director
Songzuo Xiang
Danian Chen(1)
32Director
Grace Wu(1) (2)
40Director
Haifa Zhu38Director and Acting Chief Executive Officer
Haibin Qu36Director
Shanyou Li38Director
Tongyu Zhou(3)
42Independent Director
Wenwen Niu(3)
  44  Independent Director and Chief Executive OfficerClass II2 years
Thomas Ng
55DirectorClass I1 years
Robert Mao(1)
65DirectorClass I1 years
Suberna Shringla(1)
Tony Shen
  43  DirectorClass II2 yearsChief Financial Officer
Alan Russell Powrie(1)
58DirectorClass III3 years
Shudan Zhang49DirectorClass III3 years
Xiaoqing GuoFeng Chen  38  Chief Financial OfficerEditor and Vice President
Ping JiLiang Zhao  5040  Senior Executive Vice President
Fan Yang44Senior Executive Vice President
Haoyu Yang36Senior Executive Vice PresidentChief Technology Officer
 
   
(1) Member of the compensation and leadership development committee
(2)Member of the corporate development and finance committee
(3)Member of the audit committee compensation committee and nominating committee.
Our Amended and Restated Memorandum and Articles of Association provide for the division of the board of directors into three classes: Class I directors (currently Qindai Wang, Thomas Ng and Robert Mao), Class II directors (currently Suberna Shringla and Songzuo Xiang) and Class III directors (currently Shudan Zhang and Alan Powrie). At each annual general meeting, directors who are elected will serve a three-year term until such director’s successor is elected and is duly qualified, or until such director’s earlier death, bankruptcy, insanity, resignation or removal. There are no family relationships among any of the directors or executive officers of our company.
Biographical Information
Qindai Wang.Bruno Wu. Mr. WangWu has served as an independent director on our board of directors since September 1, 2009 and has been Chairman of the Board since June 2001. From JuneAugust 17, 2010. Mr. Wu also has served as a director of Shanda Interactive Entertainment Limited from October 2006 to August 2009. Mr. Wu is the Co-Founder and Chairman of The Sun Media Investment Holding Group of Companies, one of China’s largest privately held media groups. Mr. Wu served as Co-Chairman of SINA Corporation from 2001 to March 2009, Mr. Wang served2002 and as ourthe Chief Executive Officer. From December 1999 to February 2001, Mr. Wang was PresidentOperating Officer of AsiaInfo Technologies (China), the Chinese operating subsidiary of AsiaInfo Holdings, Inc. and a provider of telecom network integration and software solutions in China. Previously, Mr. Wang worked at Nortel Networks (China) from 1996 until 1999 as General ManagerATV, one of the China Telecom account at Nortel.two free-to-air networks in Hong Kong, from June 1998 until February 1999. Mr. Wu received his Diploma of Studies in French civilization from the University of Savoie, France, in 1987. He served as Regional Director at Lucent Technologies (China) from 1995 to 1996 and as a Senior Group Manager at AT&T China from 1989 to 1995. Mr. Wang holdsgraduated with a Bachelor of Science degree in EngineeringBusiness Administration-Finance from the Chengdu Institute of Telecommunications Engineering.
Songzuo Xiang.Dr. Xiang has served on our board since July 2000 and was appointed as our Chief Executive OfficerCulver-Stockton College in March 2009.Missouri in December 1990. He was a visiting scholar at Columbia University from May 1999 to July 2000, and at Cambridge University from October 1998 to May 1999. He previously worked at the People’s Bank of China, Shenzhen branch, as the Deputy Director of the Fund Planning Department from 1995 to 1998 and as the Director of the Non-Performing Loan Management Department from 1996 to 1998. Dr. Xiang was formerly an investment manager at Shenzhen Resources & Property Development (Group) Ltd. from 1993 to 1995. He holds areceived his Master of Arts in International Affairs degree from ColumbiaWashington University, a Ph.DMissouri in Economics1993 and a MasterPh.D. in Management Science degree from Renminthe International Politics Department of College of Law, Fudan University, ofShanghai, China, and a Bachelor degree in Mechanical Engineering from HuaZhong University of Science and Technology.2001.
Thomas Ng.Tianqiao Chen.Dr. NgMr. Chen has served on our board of directors since September 2008. Dr. Ng is the co-founder of GGV CapitalJuly 24, 2009 and was Chairman of the founder of Venture TDF in Singapore and China (currently known as TDF Capital in China). In addition, Dr. Ng earned his Ph.D. in Bacteriology and Biochemistry in 1981Board from the University of Wisconsin at Madison and was votedJuly 24, 2009 to August 17, 2010. Mr. Tianqiao Chen is one of the most promising scientists by the ‘Who’s Who’ in 1981 and 1982co-founders of Shanda Interactive and has numerous publications and patents worldwide. Dr. Ng currently serves onserved as the Boardchairman of Directors for Sinosun, AAC, Boston-Power and MediaRing. He was a former board member of GNLB, SAVI (acquired by Lockheed), Oculex (acquired by Allergan), and served on the Dartmouth College Engineering advisory board, the MIT BPEC advisory board and the board of Singapore National Sciencedirectors and Technology.the chief executive officer of Shanda Interactive since its inception in December 1999. Mr. Chen also serves as a member of the board of directors of SinoMedia Holding Ltd., which is listed on the Hong Kong Stock Exchange, and Shanda Games Limited. Mr. Chen holds a bachelor’s degree in economics from Fudan University. Mr. Tianqiao Chen is the brother of Mr. Danian Chen, one of our directors.
Robert Mao.Danian Chen.Mr. MaoDanian Chen has served on our board of directors since March 2003. He also serves as chairmanJanuary 19, 2010. Mr. Danian Chen is one of the boardco-founders of Augux Technology, a start up provider of high intensity LED lighting equipment andShanda Interactive. Mr. Danian Chen has served in various capacities at Shanda Interactive, mostly recently as the chief operating officer beginning in April 2008. Mr. Chen is also a member of the board of 3Com Corporation.directors of Shanda Interactive, a position which he has held since its inception in 1999, and a member of the board of directors of Shanda Games Limited. Mr. MaoDanian Chen is Mr. Tianqiao Chen’s brother.
Grace Wu.Ms. Wu has served on our board of directors since July 24, 2009. Ms. Wu has served as Shanda’s senior vice president since April 2008, chief financial officer since November 2007 and a director since December 2007. Ms. Wu previously held senior executive positionsserved as Shanda’s vice president from November 2007 to March 2008 and vice president of strategic investments from October 2007 to November 2007. Prior to joining Shanda, Ms. Wu spent five years with AU Optronics Corp., where she was responsible for financial planning and analysis, investor relations and capital markets activities. Prior to that, Ms. Wu worked at Nortel, AlcatelGoldman Sachs and ITT. Mr. MaoLehman Brothers where she divided her responsibilities between the equity capital markets and investment banking divisions. Ms. Wu holds a Masterbachelor’s degree in Management from the Massachusetts Institute of Technology as well asNational Taiwan University and a Master of ScienceInternational Affairs degree in Engineeringinternational banking and a Bachelor of Science degree in Engineeringfinance from CornellColumbia University.

 

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Alan Russell Powrie.Haifa Zhu.Mr. PowrieZhu has served on our board of directors since July 24, 2009. Mr. Zhu was appointed our Acting Chief Executive Officer on March 14, 2011. Mr. Zhu has served as chief investment officer and senior vice president of Shanda since April 2008. Mr. Zhu previously served as Shanda’s assistant vice president of investments, director of platform operations, director of central user platform and deputy director of new business center. Prior to joining Shanda, Mr. Zhu was responsible for investments at Nuovo Assets Investment Ltd. from 2001 to 2004. Prior to joining Nuovo Assets Investment Ltd., Mr. Powrie wasZhu worked in technology management for Shanghai Academy of Science from 1996 to 2001. Mr. Zhu holds a partner with Deloitte Touche Tohmatsu, Hong Kong, until his retirementmaster’s degree in business administration and a bachelor’s degree from Fudan University.
Haibin Qu.Mr. Qu has served on our board of directors since July 24, 2009. Mr. Qu has served as Shanda’s senior executive vice president since August 2005. Mr. Qu previously served as Shanda’s senior vice president from July 2003 to August 2005, vice president from September 2000. From October2002 to June 2003 and director of business development from February 2000 to May 2001 and again from January 2002August 2002. Prior to May 2002, he workedjoining Shanda, Mr. Qu served as a part-time advisorvice president of Shanghai Fuwei Technology Development Co., Ltd. from September 1996 to Deloitte Touche Tohmatsu China.December 1999. Mr. Powrie joined Deloitte Touche Tohmatsu in 1971 and has worked with that firm in the United Kingdom, United States, Hong Kong and China. Mr. PowrieQu holds a Bachelorbachelor’s degree in mechanics from Fudan University.
Shanyou Li.Mr. Li became our Chief Executive Officer on August 17, 2010 and resigned on March 14, 2011. Mr. Li has served on our board of Lawsdirectors since January 19, 2010. Mr. Li is the founder of Ku6. From 2000 to 2006, Mr. Li served in various senior management positions with Sohu.com. Prior to that, Mr. Li worked for Motorola, Alcoa Group and Bausch & Lomb. Mr. Li holds a bachelor’s degree in mathematics from Nankai University and an EMBA from China Europe International Business School.
Tongyu Zhou.Ms. Zhou has served as an independent director on our board of directors since September 1, 2009. Ms. Zhou is the Universityfounder and Chairman of Edinburgh andShanghai Weida Hi-Tech Group Co., Ltd. Ms. Zhou is a member of the Institutenational committee of Chartered AccountantsCPPCC and Chinese National Youth Union, vice president of Scotlandthe Chinese Young Entrepreneurs’ Association and the Hong Kong InstituteShanghai Chamber of Certified Public Accountants.Commerce. Ms. Zhou received a Ph.D. in economics from Fudan University in 2008 and an MBA from China Europe International Business School in 2002.
Suberna Shringla.Wenwen Niu.Mr. ShringlaNiu has served as an independent director on our board of directors since February 2006.July 31, 2009. Mr. ShringlaNiu is the publisher and creator of “The Founder” magazine and a founding partnerprofessional industry commentator. Mr. Niu joined Economic Daily Group in 1991 and was awarded “China News Prize” three times in two consecutive years. In 1999, Mr. Niu was the editor-in-chief of Team Ventures,China Entrepreneur Magazine and he was also a boutique corporate finance advisory firm focused on mediamember of the jury of “Top 10 Economic Leaders” of CCTV. In addition, Mr. Niu earned his Master degree in economics and communication sectors primarily in Honggraduated from Cheung Kong China and Korea. From August 2000 to January 2002, Mr. Shringla served as Director and Head of Media and Technology Corporate Finance for SG Cowen, a subsidiary of Banque Societe Generale. Prior to that, Mr. Shringla served as Vice President and HeadGraduate School of Business Development of Turner Broadcasting Services International Asia Pacific/Time Warner and as a Manager of Business Development for Walt Disney Studios, Asia Pacific.(CHGSB) EMBA program.
Tony Shen. Mr. Shringla holds a Masters of Business Administration degree from ENPC Paris and a Bachelor of Arts degree from St. Stephens College, Delhi. He is also an investment adviser licensed with the Securities and Futures Commission in Hong Kong.
Shudan Zhang.Mr. Zhang has served on our board since 2000. From 1995 to 1999, he served as Vice President of Sales and Marketing at UTStarcom. Formerly, from 1991 to 1995, he served as Vice President of Sales and Marketing at Starcom, a company which he also co-founded. Mr. Zhang holds a Bachelor of Science degree from Beijing Polytechnic University.
Xiaoqing Guo.Ms. GuoShen has served as Financial Controller, Senior Director, and Vice President of Finance and Operation Planning Department in Hurray! since December 2003 and our Chief Financial Officer since September 27, 2010. Mr. Shen brings to Ku6 more than 15 years of experience in finance and management. Most recently, he served at China BAK Battery, Inc., as Chief Financial Officer, Treasurer, and Secretary from August 2007 to April 20, 2009. Previously, Ms. Guo worked in Pricewaterhouse Coopers, Beijing. Ms. Guo graduated2010, and as Vice President of Strategic Development from Capital UniversityMay 2007 to August 2007. He was Acting Chief Financial Officer of EconomicseLong Inc., from July 2006 to April 2007. From July 2010 to June 2011, Mr. Shen was an independent director and Business with a Bachelor’s degree in Economics. In addition, Ms. Guo is a memberchairman of the InstituteAudit Committee of Certified Public Accountantsthe Board of People’s RepublicDirectors of China.China Electric Motor, Inc. He received a B.E. in Electrical Engineering from Tsinghua University and an M.B.A. in Finance from Columbia Business School.
Ping JiFeng Chen.. Mr. JiMr.Chen has served as our Senior ExecutiveChief Editor and Vice President since AprilSince October 2009. Prior to joining us, Mr. Ji alsoChen worked as a journalist for theSouthern Metropolis Dailyand an editor of theNew Beijing Dailyand served as our Senior Vice President from 2001 to 2005. From January 2000 to February 2001chief editor of Hexun.com. Mr. Ji was Vice President of Solutions Marketing at AsiaInfo Technologies (China). He previously worked for Cisco Systems (China) as a Product Marketing Director from 1998 to 2000 and for Nortel Networks (China) as a Business Development Manager from 1994 to 1998. Mr. Ji formerly held a Project Manager position at the Research Institute of Data Communication Technologies of the Chinese Ministry of Posts and Telecommunications from 1985 to 1994. HeChen holds a Master of Communicationsbachelor’s degree in Data Communicationshistory from the Academy of Posts and Telecommunications and a Bachelor of Science degree in Computer Science from the University of Aeronautics and Astronautics.Wuhan University.
Fan Yang.Liang Zhao.Mr. YangZhao has served as our Senior Executive Vice PresidentChief Technology Officer since April 2009.2010. Mr. Yang alsoZhao served as our Senior Vice PresidentChief Technology Officer of Tudou.com, from 2001September 2007 to 2005. From February 2000 to February 2001, he was Vice President of Sales at AsiaInfo Technologies (China).March 2010. Mr. Yang formerly held a Senior Sales Manager position from 1994 to 2000 at Nortel Networks (China) and an engineering and managerial position from 1991 to 1994 at Lucky Electrical, a Hong Kong consumer electronics company. Mr. Yang holds both Master of Science and Bachelor of Science degrees in Engineering from Tsinghua University.
Haoyu Yang.Dr. Yang has served as our Senior Executive Vice President since April 2009. Dr. Yang also served as our Senior Vice President from 2001 to 2008. He worked as a chief software architect at Infospace, an Internet search and directory and mobile value-added services provider, from 2000 to 2001 and as a development manager at Prio, an e-commerce service provider, from 1999 to 2000. Prior to that, Dr. Yang worked as a software engineer at Insight Development Corporation, a software development firm. Dr. YangZhao holds a Ph.D. in Physics from the University of Miami and a Bachelor of Sciencebachelor’s degree in Physicsphysics from BeijingPeking University.

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Employment Agreements
We have entered into employment agreements with each of our executive officers, except Mr. Haifa Zhu, our Acting Chief Executive Officer. Under the employment agreement generally entered into by us and our executive officers, the initial term is two to three years. Under these agreements, we may terminate his or her employment for cause at any time for certain acts of the employee. An executive officer may terminate the employment at any time upon thirty days, to six months, prior written notice.
Each executive officer has agreed to hold, both during and subsequent to the term of the employment agreement, our confidential information in strict confidence and not to disclose such information to anyone except to our other employees who have a need to know such information in connection with our business or except as required in the performance of his or her duties in connection with the employment. In addition, each executive officer has agreed to be bound by non competition restrictions during the term of the employment agreement and for a certain period after the termination of his or her employment.
B. Compensation
Compensation of Directors and Executive Officers
In 2008,For the year ended December 31, 2010, we paid aggregate compensation of RMB 9.0 million ($1.4 million) to our eight executive positions and three non-executive directors, including former officers and directors who resigned in 2010. For the year ended December 31, 2010, we granted options to purchase an aggregate of approximately $476,410221,670,000 ordinary shares with an exercise price of US$0.0568 per share and $160,000 in compensationexpiration dates at various times through 2017, to our executive officers and non-executive directors, respectively.
Full-time employees of our company and our subsidiaries in China participate in a government-mandated multi-employer defined contribution plan pursuant to which pension benefits, medical care, unemployment insurance and other welfare benefits are provided to those employees. The total provision for such employee benefits, corresponding to the full amount of our company’s obligation in connection therewith was $1.6 million for 2008.

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We have entered into indemnification agreements with each of our directors and officers. Following the resignation of Mr. Shanyou Li as our CEO on March 14, the options granted to him in 2010 to purchase 140,370,000 ordinary shares with an exercise price of US$0.0568 per share were forfeited. Other than ordinary share options and restricted share units granted under our 2004 Share Incentive Plan and 2010 Equity Compensation Plan, as well as fees paid to our independent directors for board services rendered, we only paid compensation to those directors who also served as executive officers under which we agree to indemnify each of them to the fullest extent permitted by Cayman Islands law, our articles of association and other applicable law, from and against all expenses and liabilities arising from any proceeding, to which the indemnitee is or was a party, witness or other participant. Upon the written request by a director or officer, we will, within 30 days after receipt of the request, advance funds for the payment of expenses, unless there has been a final determination that the director or officer is not entitled to indemnification for these expenses.officers. We also maintain director and executive officer insurance for our directors and executive officers.
Employment Agreements
We have entered into employment, invention assignment and confidentiality, and non-compete agreements with each of our executive officers as described below.
These employment agreements provide that our obligations to compensate each officer will terminate if that officer resigns other than for a good reason or is discharged by us for cause or gross negligence, as determined by a majority of our board of directors. However, if an officer is terminated without cause or resigns for good reason, we are obligated to provide severance compensation equivalent to six months of the officer’s annual gross base salary to that officer.
The term “cause” includes actions by the officer involving:
dishonesty,
fraud,
breach of trust,
physical harm to any person,
breach of the employment agreement, or
other similar conduct.
The term “good reason” includes:
changes in the officer’s position, which materially reduce his level of responsibilities, duties or stature, or
a reduction in the officer’s compensation.
The executive officers are also entitled to exercise their stock options, which have vested at the time of employment termination, if not for cause, for a period of thirty days thereafter (or such other period of time not exceeding three months as is determined by the board of directors).
In addition, if a change of control occurs with respect to our company and an officer is terminated without cause or resigns for good reason prior to the termination date of the officer’s employment agreement or the date on which either our company or the officer elects not to extend the agreement further by giving written notice to the other party, then we will be obligated to pay severance benefits in an amount equal to six times the monthly rate of annual gross base salary in effect immediately prior to the termination of employment.
Under the invention assignment and confidentiality agreements, each officer agrees, among other things, to assign all rights in company-related inventions to us and to keep our proprietary information confidential. The non-compete agreements prohibit each officer from being employed by, or participating in any manner in the management or operation of, any business that is or may reasonably become our competitor for a period of 12 months after termination of employment for any reason.
Summary of Stock Plans
2004 Share Incentive2010 Equity Compensation Plan
Our board of directors and shareholders adoptedterminated our 2004 Share Incentive Plan and adopted our 2010 Equity Compensation Plan, or 20042010 Plan, in July 2004.December 2010. A total of 180,740,200698,381,300 ordinary shares are reserved for issuance under the 20042010 Plan. A general description of the terms of the 20042010 Plan is set forth below.
Plan Administration. Our board of directors or one or more committees appointed by our board will administer our 2010 Plan.
Types of Awards. Awards. The following briefly describes the principal features of the various awards that canmay be granted under the 2004 Plan consist of:our 2010 Plan.
our ordinary shares,
Options. Options provide for the right to purchase our ordinary shares at a specified exercise price subject to vesting.
Share Appreciation Rights. A share appreciation right is a right to receive a payment, in cash or ordinary shares, equal to the excess of the fair market value of a specified number of our ordinary shares on the date the share appreciation right is exercised over the base price as set forth in the award document. The maximum term of a share appreciation right is six years.
options to purchase
Restricted Shares.A restricted share award is the sale of ordinary shares at a price determined by our board or the committee administering our 2010 Plan or a grant of our ordinary shares, in each case subject to restrictions on transfer and vesting terms.
Restricted Share Units. Restricted share units represent the right to receive our ordinary shares, subject to vesting. Restricted share units will be settled upon vesting, subject to the terms of the award agreement, either by our delivery to the holder of the number of ordinary shares that equals the number of the vested restricted share units or by a cash payment to the holder that equals the then fair market value of the number of underlying ordinary shares.

 

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dividend equivalent rights, the value of which is measured by the dividends paid with respect to our ordinary shares,
non-vested shares,
stock appreciation rights the value of which is measured by appreciation in the value of our ordinary shares, and
any other securities the value of which is derived from the value of our ordinary shares and which can be settled for cash, our ordinary shares or other securities or a combination of cash, our ordinary shares or other securities.
Under the 2004 Plan, we may also grant incentive stock options (also known as ISOs) within the meaning of Section 422 of the U.S. Internal Revenue Code of 1986, as amended, or the Code, to employees who are located in the U.S., or who are U.S. tax payers.
Plan Administration.Award DocumentOur board currently administers the 2004 Plan, and may designate a committee to administer it in the future.
Eligibility.Under the 2004 Plan, awards may be issued to employees, directors or consultants of our company or our subsidiaries, although ISOs may only be issued to our employees or the employees of our subsidiaries.
Acceleration of. Awards upon Corporate Transactions or Changes in Control.The 2004 Plan provides for acceleration of awards upon the occurrence of specified corporate transactions or changes in control. In the event of certain corporate transactions, including specified types of reorganizations and acquisition transactions, each outstanding award granted under the 2004 Plan will automatically become fully vested and exercisable and be released from any restrictions on transfer (other than transfer restrictions applicable to the award) and repurchase or forfeiture rights immediately prior to the specified effective date of the corporate transaction, unless the award is assumed or replaced by the successor company or its parent company in connection with the corporate transaction. Upon consummation of the corporate transaction, each outstanding award will terminate unless the award is assumed by the successor company or its parent company.
Awards.Awards under the 2004our 2010 Plan are evidenced by an award agreement which contains, among other things, provisions concerning exercisabilitydocument that sets forth the terms and forfeiture upon terminationconditions applicable to each of employment or consulting arrangement (by reason of death, disability or otherwise)these awards, as have been determined by our board. In addition,board or the committee administering our equity compensation plan in its sole discretion.
Termination of the caseEquity Compensation Plan. Without further action by our board of stock options the award agreement also specifies whether the option constitutes an ISOdirectors, our 2010 Plan will terminate in December 2020. Our board of directors may amend, suspend, or a non-qualified stock option (also known as NSOs) and may, but need not, include a provision whereby a granteeterminate our 2010 Plan at any time during his or her employment with us may exercise any part or alltime;provided,however, that our board of directors must first seek the approval of the award prior to full vestingparticipants of our 2010 Plan if such amendment, suspension or termination would materially adversely affect the award.
Exercise or Purchase Price and Termrights of Awards.An award may be exercised when a holder delivers a notice of such exercise to us. The exercise or purchase price must be paid at the time of exercise in full by cash, check or whole ordinary shares with a fair market value at least equal to the option price (or in another appropriate manner approved by us, such as in a combination of cash and whole ordinary shares or,participants with respect to options, by cashless exercise through a broker-dealer).
The exercise price of ISOs cannot be less than the fair market value of our ordinary shares on the date of grant. However, in the case of an ISO granted to a grantee, who, at the time the ISO was granted, owned stock possessing more than 10.0% of the combined voting power of all classes of our share capital or the share capital of any parent or subsidiary of us, the option price may not be less than 110.0% of the fair market value of our ordinary shares on the date of grant of such ISO. The term of an ISO cannot exceed 10 years. In addition, the term of an ISO granted to a person, who, at the time of grant, owns stock possessing more than 10.0% of the combined voting power of all classes of our share capital, is limited to five years from the date of the grant of the award. To the extent that the aggregate fair market value of our ordinary shares subject to options granted as ISOs under the 2004 Plan which become exercisable for the first time by a recipient during any calendar year exceeds $100,000, then options represented by ordinary shares in excess of the $100,000 limitation shall be treated as NSOs.
The plan administrator will determine the term and exercise or purchase price, if any of all other awards granted under our 2004 Plan. The exercise or purchase price for the awards is specified in the award agreement.
Transferability.Under the 2004 Plan, ISOs may not be sold, pledged, assigned, hypothecated, transferred or disposed of in any manner other than by will or by the laws of descent or distribution and may be exercised during the lifetime of the grantee only by the grantee. Other awards shall be transferable by will or by the laws of descent or distribution and to the extent provided in the award agreement. The 2004 Plan permits the designation of beneficiaries by holders of awards, including ISOs.
Termination of Service.The period following the termination of a grantee’s employment or service with us during which the grantee can exercise his or her option, if any, will be provided in the award agreement, and it cannot end later than the last day of the original term of the award. In the event a grantee’s employment or service with us is terminated without cause (as defined in the 2004 Plan), any awards which have become exercisable prior to the time of termination will remain exercisable for three months from the date of termination. In the event a grantee’s employment or service with us is terminated for cause, the grantee’s right to exercise his or her options will terminate concurrently with the termination of the grantee’s service. If termination is caused by death or disability, any awards which have become exercisable prior to the time of termination, will remain exercisable for six months from the date of termination.

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Amendment or Termination of 2004 Plan.Under the 2004 Plan, our board may at any time terminate, suspend, or amend the 2004 Plan in any respect, except that no termination, suspension or amendment will be effective without shareholder approval if such approval is required to comply with any law, regulation or stock exchange rule and no such change may adversely affect any award previously granted without the consent of the recipient. The 2004 Plan will expire on the tenth anniversary of the date that it was approved by the shareholders.their existing awards.
C. Board Practices
For information regardingOur Board of Directors currently consists of nine members, including three independent directors who satisfy the terms“independence” requirements of the Nasdaq Stock Market Rules and meet the criteria for “independence” under Rule 10A-3 under the Securities Exchange Act of 1934, as amended, or the Exchange Act. This home country practice of ours was established by our currentBoard of Directors by reference to similarly situated issuers and differs from the Nasdaq Stock Market Rules that require the board to be comprised of a majority of independent directors.
There are, however, no specific requirements under Cayman Islands law that the board must be comprised of a majority of independent directors.
We do not have regularly scheduled meetings at which only independent directors are present, or executive sessions. This home country practice of ours was established by our Board of Directors by reference to similarly situated issuers and differs from the period duringNasdaq Stock Market Rules that require the company to have regularly scheduled executive sessions at which only independent directors are present. There are, however, no specific requirements under Cayman Islands law on executive sessions.
We have established three committees under our officersBoard of Directors: an audit committee, a compensation and directorsleadership development committee and a corporate development and finance committee. We have served in their respective positions, please refer to Item 6.A. “— Directorsadopted a charter for each of the three committees. Each committee’s composition and Senior Management” above.functions are described below.
OurThe members of the audit committees are Bruno Wu, Tongyu Zhou and Wenwen Niu, all of whom satisfy the “independence” requirements of the Nasdaq Stock Market Rules and meet the criteria for “independence” under Rule 10A-3 under the Exchange Act. In addition, our board of directors held four meetings and took action on 11 occasions by unanimous written consent during 2008. We have no specific policy with respect to director attendance at our annual general meetings of shareholders, and three of our directors attended the annual general meeting of shareholders held on September 10, 2008. Our board has determined that four of our current board members, Messrs. Mao, Shringla, Powrie and Zhang, are “independent”Bruno Wu qualifies as defined under applicable NASDAQ rules.
The board has three committees: thean audit committee financial expert under the compensation committeeapplicable SEC rules and the nominating committee.
In 2008, ouras a financially sophisticated audit committee held five meetings. Ourmember under Rule 5605(c)(2)(A) of the Nasdaq Stock Market Rules. The audit committee charter pursuant to which the audit committee iswill be responsible for, among other things, overseeing the accounting and financial reporting processes of our company, including the appointment, compensation and oversight of the work of our independent auditors, monitoring compliance with our accounting and financial policies and evaluating management’s procedures and policies relativerelating to the adequacy of our internal accounting controls.controls, and overseeing the performance of our internal audit function.
OurThe members of the compensation and leadership development committee held one meeting in 2008.are Tianqiao Chen, Danian Chen and Grace Wu. The compensation committee’s functions are to review and makeleadership development committee is responsible for, among other things, reviewing and making recommendations to our board of directors regarding our compensation policies and all forms of compensation to be provided to our executive officers and directors.directors, and identifying potential candidates for, and selecting members of our senior management team.
No interlocking relationships have existed between our boardThe members of directors or compensationthe corporate development and finance committee are Tianqiao Chen, Bruno Wu and the board of directors or compensation committee of any other company.
Our nominating committee held one meeting in 2008.Grace Wu. The nominatingcorporate development and finance committee is responsible for, among other things, reviewing and approving any proposed issues of debt including public and private debt, credit facilities with banks and others, and other credit arrangements such as capital and operating leases, and reviewing and approving any contract between us and Shanda Interactive or any affiliate of Shanda Interactive.

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None of our directors have service contracts that provide for benefits upon termination of employment.
Duties of Directors
Under Cayman Islands law, our directors have a fiduciary duty to act honestly, in good faith and with a view to our best interests. Our directors also have a duty to exercise the assessmentskills they actually possess and such care and diligence that a reasonably prudent person would exercise in comparable circumstances. In fulfilling their duty of care to us, our directors must ensure compliance with our memorandum and articles of association, as amended from time to time. A shareholder has the right to seek damages if a duty owed by our directors is breached.
The functions and powers of our Board of Directors include, among others:
convening shareholders’ annual general meetings and reporting its work to shareholders at such meetings;
declaring dividends and distributions;
appointing officers and determining the term of office of officers;
exercising the borrowing powers of our company and mortgaging the property of our company; and
approving the transfer of shares of our company, including the registering of such shares in our share register.
Interested Transactions
A director may vote in respect of any contract or transaction in which he or she is interested,providedthat the nature of the performanceinterest of the board ofany directors in such contract or transaction is disclosed by him or her at or prior to its consideration and considering and making recommendations to the board of directors with respect to the nominations or elections of directors.
The audit, compensation and nominating committees operate under written charters setting forth the functions and responsibilities of each such committee. Copies of those charters are available on our website atwww.hurray.com. The members of our audit, compensation and nominating committees are Robert Mao, Suberna Shringla and Alan Powrie, each of whom satisfies the “independence” and financial literacy requirements of the NASDAQ rules. Our board of directors has determinedany vote in that Alan Powrie is an “audit committee financial expert” as that term is defined in Item 16A of Form 20-F.matter.
D. Employees
As of December 31, 2008, 20072010, 2009 and 2006,2008, we had 328, 444816, 230 and 471328 full-time employees, respectively. In addition, our affiliated music companies (Freeland Music, Huayi Brothers Music, New Run, and Secular Bird) had an aggregate of 132 employees as of December 31, 2008. Seed Music Group had 44 employees. None of our personnel are represented under collective bargaining agreements.
E. Share Ownership
The following table sets forth certain information known to us with respect to the beneficial ownership as of MayJune 1, 20092011 by:
all persons who are beneficial owners of five percent or more of our ordinary shares,shares;
our current executive officers and directors,directors; and
all current directors and executive officers as a group.

 

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As of MayJune 1, 2009, 2,196,186,6402011, 3,481,336,198 of our ordinary shares were outstanding. The amounts and percentages of ordinary shares beneficially owned are reported on the basis of regulations of the USU.S. Securities and Exchange Commission, or SEC, governing the determination of beneficial ownership of securities. Under the rules of the SEC, a person is deemed to be a “beneficial owner” of a security if that person has or shares “voting power” which includes the power to vote or to direct the voting of such security, or “investment power,” which includes the power to dispose of or to direct the disposition of suchthe security or to receive the economic benefit of ownership of the security. A person is also deemed to be a beneficial owner of any securities of which that person has a right to acquire beneficial ownership within 60 days. These securities, however, are not included in the computation of the percentage ownership of any other person. Under these rules, more than one person may be deemed a beneficial owner of securities as to which such person has no economic interest. Unless otherwise indicated in the footnotes that follow, the parties named below have sole voting and dispositive powers over the shares beneficially owned by them.
         
  Number of Shares    
  Beneficially Owned    
Name Number  Percentage 
5% and above Shareholders
        
Granite Global Ventures  265,115,480   12.07%
2494 Sand Hill Road Suite 100 Menlo Park, CA 94025 United States(1)
        
         
China Rock Capital Management  210,891,000   9.60%
2804 One Exchange, 8 Connaught Place Central Hong Kong SAR(2)
        
         
Executive Officers and Directors(3)
        
Pleasant Season Ltd./Qindai Wang(4)
  214,221,660   9.75%
Thomas Ng(5)
  265,115,480   12.07%
Robert Mao(6)
  2,000,000   * 
Suberna Shringla     * 
Xero Holdings Ltd./Songzuo Xiang(7)
  106,859,620   4.87%
Shudan Zhang  1,074,128   4.89%
Alan Powrie(8)
  600,000   * 
P.N.L. Ltd./Ping Ji(9)
  15,607,200   * 
JJF International Ltd./Fan Yang(10)
  45,600,000   2.08%
Harrison Youth Ltd./Haoyu Yang((11)
  77,791,300   3.54%
Xiaoqing Guo (12)
  1,653,400   * 
All current directors and executive officers as a group (11 persons)  836,871,500   64.70%
         
  Number of Shares    
  Beneficially Owned    
Name Number  Percentage 
5% and above Shareholders
        
         
Shanda Interactive Entertainment Limited (1)
  3,334,694,582   66.43%
Granite Global Ventures(2)
  202,047,600   5.80%
         
Executive Officers and Directors
        
Shanyou Li(3)
  274,077,076   7.87%
Bruno Wu  *   * 
Tianqiao Chen      
Danian Chen  *   * 
Grace Wu  *   * 
Haifa Zhu  *   * 
Haibin Qu  *   * 
Tongyu Zhou  *   * 
Wenwen Niu  *   * 
Tony Shen  *   * 
Feng Chen  *   * 
Liang Zhao  *   * 
All current directors and executive officers as a group (13 persons)  276,352,576   7.94%
 
   
*Upon exercise of all options, this person would beneficially own less than 1% of our outstanding ordinary shares.
(1)Includes (i) 1,380,848,429 ordinary shares, including ordinary shares represented by ADSs, held by Shanda Media Group Limited,a wholly owned subsidiary of Shanda Interactive, (ii) 415,384,615 ordinary shares held by Shanda Interactive, and (iii) 1,538,461,538 ordinary shares issuable to Shanda Media Group Limited, pursuant to the Share Purchase Agreement dated as of April 1, 2011 by and between us and Shanda Media Group Limited.
(2) Granite Global Ventures is an investment adviser.
(2)China Rock Capital Management is an investment adviser. This share information is based solely on information filed by such shareholder with the SEC.advisor.
 
(3) The address of our executive officers and directors is c/o Hurray! Holding Co., Ltd., 15/F, Tower B, Gateway Plaza, No.18 Xia Guang Li, East Third Ring, Chaoyang District, Beijing 100027, People’s Republic of China.
(4)Represents shares beneficially owned by Mr. Wang through a revocable trust in which he retains voting and dispositive power over such shares.
(5)Represents 1,244,929 ADSs and 60 ordinary shares, 21,272 ADSs and 20 ordinary shares, 1,355,248 ADSs, and 29,705 ADSs held by Granite Global Ventures (Q.P.) L.P., Granite Global Ventures L.P., Granite Global Ventures III L.P., and GGV III Entrepreneurs Fund L.P., respectively. Mr. Ng is a managing director of Granite Global Ventures L.L.C., which is the general partner of Granite Global Ventures (Q.P.) L.P. and Granite Global Ventures L.P., and a managing director of Granite Global Ventures III L.L.C., which is the general partner of Granite Global Ventures III L.P. and GGV III Entrepreneurs Fund L.P. Mr. Ng disclaims beneficial ownership of ADSs andIncludes (i) 257,106,176 ordinary shares held by Granite Global Ventures (Q.P.) L.P., Granite Global Ventures L.P., Granite Global Ventures III L.P.,Kumelia Holdings Limited, (ii) 8,999,200 ordinary shares held by Shanyou Li, and GGV III Entrepreneurs Fund L.P. except(iii) 79,717 American Depositary Shares held by Shanyou Li, each representing 100 ordinary shares. Kumelia Holdings Limited is a British Virgin Islands company, with Li Shanyou holding approximately 88.27% of its equity interest and the other three individuals holding the remaining 11.73% of its equity interest. In addition, each of such three individual shareholders of Kumelia Holdings Limited has granted a power of attorney to the extentboard of his pecuniary interests in those ADSsdirectors of Kumelia Holdings Limited to exercise the voting rights with respect to shares held by such individual shareholder. Shanyou Li is currently serving as the sole director on the board of Kumelia Holdings Limited. Therefore, Shanyou Li may be deemed to share the power to vote and ordinary shares.
(6)Representsdispose or direct the disposition of 257,106,176 ordinary shares issuable upon the exercise of stock options. All of the options have an exercise price of $0.0705 per ordinary share and an expiration date of June 30, 2013.
(7)Represents ordinary shares beneficially ownedheld by Dr. Xiang through a revocable trust in which he retains voting and dispositive power over such shares.

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(8)Represents ordinary shares issuable upon the exercise of stock options. All of the options have an exercise price of $0.1025 per ordinary share and an expiration date of January 1, 2014.
(9)Represents ordinary shares beneficially owned by Mr. Ji through a revocable trust in which he retains voting and dispositive power over such shares.
(10)Represents ordinary shares beneficially owned by Mr. Yang through a revocable trust in which he retains voting and dispositive power over such shares.
(11)Represents ordinary shares beneficially owned by Mr. Yang through a revocable trust in which he retains voting and dispositive power over such shares.
(12)Represents 1,205,400 ordinary shares issuable upon exercise of stock option, which have a purchase price of $0.00005 per ordinary share, and an expiration date of November 23, 2010, and 4,480,000 ordinary shares issuable upon exercise of stock options, which have an exercise price of $0.1025 and $0.1175 per ordinary share and an expiration date of January 1, 2015, and January 1, 2014, respectively.Kumelia Holdings Limited.
As of MayJune 1, 2009,2011, based on public filings with the SEC, there are no major shareholders holding 5% or more of our ordinary shares or ADSs representing ordinary shares, except as described above.
As of MayJune 1, 2009,2011, approximately 802,307,054,100 of our ordinary shares were held in the U.S. by two104 holders of record, excluding shares held by our ADS depositary bank, Citibank N.A., on behalf of our ADS holders. Citibank N.A. has advised us that as of that date19,410,579 ADSs,date 15,539,485ADSs, representing 1,941,057,9001,553,948,500 ordinary shares, were held of record by Cede & Co and two103 other registered shareholder.shareholders. We have no further information as to ordinary shares held, or beneficially owned, by U.S. persons.

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Our company’s major shareholders do not have different voting rights from each other or other shareholders of our company. To our knowledge, except as disclosed above, we are not owned or controlled, directly or indirectly, by another corporation, by any foreign government or by any other natural or legal person or persons, severally or jointly. To our knowledge, there are no arrangements the operation of which may at a subsequent date result in usour undergoing a change in control.
Item 7. Major Shareholders and Related Party Transactions
A. Major Shareholders
Please refer to Item 6.E. “Directors, Senior Management and Employees—Share Ownership.”
B. Related Party Transactions
Related Party TransactionsContractual Arrangements with our VIEs and their respective shareholders
We currently conduct our businessoperations in China principally through contractual arrangements among our wholly-owned subsidiary,wholly owned PRC subsidiaries, Beijing Hurray! Times. To comply with ownership requirements under Chinese law, which impose certain restrictions on foreign companies from investingWOFE and Tianjin WOFE and four consolidated affiliated entities in certain industries such as value-added telecommunicationthe PRC, namely, Ku6 Information, Tianjin Ku6, Ku6 Cultural and Internet services, Beijing Hurray! Times entered into a series of agreements with our affiliated Chinese entities, Hurray! Solutions, WVAS Solutions, Beijing Network, Beijing Palmsky, Beijing Hutong, Hengji Weiye, Henan Yinshan, Shanghai Saiyu, and Shanghai Magma (which are collectively referred to below as “our affiliated Chinese entities”)Yisheng, and their respective shareholders. We hold no ownership interest in such affiliated Chinese entities. In addition, we control Hurray! Digital Media through three of our affiliated Chinese entities, Hurray! Solutions, Beijing Network and Beijing Hutong. See Item 4.C. “Information Onon the Company — Company—Organizational Structure.”
The principal terms of the agreements with our affiliated Chinese entitiesVIEs and their respective shareholders are described below.
PowersLoan Agreements:Beijing WOFE has granted loans to the shareholders of Attorney.Ku6 Information, including Mr. Shanyou Li, our director and former CEO, with the sole purpose of providing funds necessary for the capital injection of Ku6 Information. The loans to the shareholders of Ku6 Information as of December 31, 2009 and December 31, 2010 were RMB9.0 million. The loans are interest free and the initial terms are 10 years. Tianjin WOFE has granted loans to the shareholders of Ku6 Cultural, including Mr. Shanyou Li, with the sole purpose of providing funds necessary for the capital injection of Ku6 Cultural. The loans to the shareholders of Ku6 Cultural as of December 31, 2010 were RMB1.0 million.
Exclusive Business Cooperation Agreement:EachThis agreement is between Beijing WOFE and Ku6 Information, pursuant to which Ku6 Information agreed to appoint Beijing WOFE as the exclusive provider of technical, consulting and other services to Ku6 Information in return for fees. Beijing WOFE is entitled to have exclusive and proprietary rights and interests in any intellectual properties arising out of or created during the performance of this agreement. The term of this agreement is 10 years. This agreement may be extended with Beijing WOFE’s written confirmation prior to the expiration date.
Exclusive Business Cooperation Agreement:This agreement is between Tianjin WOFE and Tianjin Ku6, pursuant to which Tianjin Ku6 agreed to appoint Tianjin WOFE as the exclusive provider of technical, consulting and other services to Tianjin Ku6 in return for fees. Tianjin WOFE is entitled to have exclusive and proprietary rights and interests in any intellectual properties arising out of or created during the performance of this agreement. The term of this agreement is 10 years. This agreement may be extended with Tianjin WOFE’s written confirmation prior to the expiration date.
Exclusive Consulting and Service Agreement:This agreement is between Tianjin WOFE and Ku6 Cultural. Pursuant to this agreement, Tianjin WOFE has the exclusive right to provide technology support and business consulting services to Ku6 Cultural for a fee.
Business Operation Agreement:This agreement is among Tianjin WOFE, Ku6 Cultural and the shareholders of Ku6 Cultural. This agreement sets forth the rights of Tianjin WOFE to control the actions of the shareholders of our affiliated Chinese entitiesKu6 Cultural, including Tianjin WOFE’s rights to manage Ku6 Cultural’s daily operation and appoint and remove Ku6 Cultural’s directors.

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Exclusive Consulting and Service Agreement:This agreement is between Beijing WOFE and Yisheng. Pursuant to this agreement, Beijing WOFE has irrevocably designated Qindai Wang, in his capacity as General Managerthe exclusive right to provide technology support and business consulting services to Yisheng for a fee.
Business Operation Agreement:This agreement is among Beijing WOFE, Yisheng and the shareholders of Yisheng. This agreement sets forth the rights of Beijing Hurray! Times,WOFE to control the actions of the shareholders of Yisheng including Beijing WOFE’s rights to manage Yisheng’s daily operation and appoint and remove Yisheng’s directors.
Equity Interest Pledge Agreements:The shareholders of Ku6 Information have pledged their respective equity interests in Ku6 Information to Beijing WOFE as attorney-in-fact,collateral to secure the obligations of Ku6 Information under the exclusive business cooperation agreement between Beijing WOFE and Ku6 Information. Ms. Dongxu Wang has pledged her equity interests in Yisheng to Beijing WOFE as collateral to secure her obligations under other agreements with Beijing WOFE. The shareholders of Yisheng cannot receive any dividends with respect to their respective equity interests in Yisheng without the approval of Beijing WOFE. The shareholders of Ku6 Cultural have pledged their respective equity interests in Ku6 Cultural to Tianjin WOFE as collateral to secure their obligations under other agreements and the obligations of Ku6 Cultural under the exclusive consulting and service agreement and business operation agreement. The shareholders of Ku6 Cultural cannot receive any dividends with respect to their respective equity interests in Ku6 Cultural without the approval of Tianjin WOFE. Ku6 Information pledged its equity interests in Tianjin Ku6 to Tianjin WOFE as collateral to secure for the obligations of Tianjin Ku6 under the exclusive business cooperation agreement between Tianjin Ku6 and Tianjin WOFE.
Power of Attorney:The shareholders of Ku6 Information and Ms. Dongxu Wang irrevocably appointed Beijing WOFE to vote on their behalf at shareholders meetings on all matters on which they are entitled to vote with respect to Hurray! Solutions, WVAS Solutions, Beijing Network, Beijing Palmsky, Beijing Hutong, Hengji Weiye, Henan Yinshan, Shanghai Saiyu and Shanghai Magma, as the case may be,on, including matters relating to the transfer of any or all of their respective equity interests in our affiliated Chinese entitiesKu6 Information and Yisheng, as applicable, and the appointment of the directors, general managers and other senior management of our affiliated Chinese entities.Ku6 Information and Yisheng, as applicable. The shareholders of Ku6 Cultural appointed Tianjin WOFE to vote on their behalf on all matters they are entitled to vote on, including matters relating to the transfer of any or all of their respective equity interests in Ku6 Cultural and the appointment of the directors, general managers and other senior management of Ku6 Cultural. Ku6 Information appointed Tianjin WOFE to vote on its behalf on all matters they are entitled to vote on, including matters relating to the transfer of any or all of its equity interests in Tianjin Ku6 and the appointment of the directors, general managers and other senior management of Tianjin Ku6.
Exclusive Call Option Agreements:The shareholders of Ku6 Information grant Beijing WOFE the exclusive and irrevocable right to purchase from them, to the extent permitted under PRC laws and regulations, all of the equity interest in Ku6 Information for a purchase price equal to the amount of the registered capital of Ku6 Information. Beijing WOFE may exercise such option at any time. In addition, Ku6 Information and its shareholders agree that, without Beijing WOFE’s prior written consent, they will not transfer or otherwise dispose the equity interest or declare any dividend. Ku6 Information grants Tianjin WOFE the exclusive and irrevocable right to purchase from it, to the extent permitted under PRC laws and regulations, all of the equity interest in Tianjin Ku6 for an agreed purchase price or such price as permitted under PRC laws and regulations. TianjinWOFE may exercise such option at any time. In addition, Ku6 Information and Tianjin Ku6 agree that without Tianjin WOFE’s prior written consent, they will not transfer or otherwise dispose of the equity interest or declare any dividend.
Equity Disposition Agreement:This agreement is among Beijing WOFE, Yisheng and Ms. Dongxu Wang. Pursuant to this agreement, Beijing WOFE and any third party designated by Beijing WOFE have the right, exercisable at any time during the term of eachthe agreement, if and when it is legal to do so under PRC laws and regulations, to purchase from Ms. Dongxu Wang all or any part of her equity interests in Yisheng at a purchase price equal to the powerslowest price permissible by the then-applicable PRC laws and regulations. The agreement is for an initial term of attorney20 years and renewable upon Beijing WOFE’s request.
Equity Disposition Agreement: This agreement is ten years. These powers of attorney do not extend to votes byamong Tianjin WOFE, Ku6 Cultural and the shareholders of our companyKu6 Cultural. Pursuant to this agreement, Tianjin WOFE and any third party designated by Tianjin WOFE have the right, exercisable at any time during the term of the agreement, if and when it is legal to do so under PRC laws and regulations, to purchase from the shareholders of Ku6 Cultural all or subsidiaries.
Each such powerany part of attorneytheir equity interests in Ku6 Cultural at a purchase price equal to the lowest price permissible by its termsthe then-applicable PRC laws and regulations. The agreement is valid only for so long as the designated attorney-in-fact remains the general manageran initial term of Beijing Hurray! Times. If the attorney-in-fact ceases to be the general manager, the power of attorney will terminate automatically20 years and the succeeding general manager shall be designated.renewable upon Tianjin WOFE’s request.

 

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Operating Agreements.Exclusive Intellectual Property Option AgreementThrough: This agreement is between Beijing Hurray! Times, we may provide guaranteesWOFE and Ku6 Information, pursuant to our affiliated Chinese entities of their contracts, agreements or transactions with third parties,which Ku6 Information grants Beijing WOFE the exclusive and irrevocable right to purchase from Ku6 Information, to the extent permitted under Chinese law. In return, our affiliated Chinese entities have granted us a security interest over all of their assets, including all of their accounts receivable, which have not previously been encumbered by security interests. We also have the right of first refusal with respect to future loan guarantees.PRC laws and regulations, certain intellectual properties. In addition, our affiliated Chinese entities and their shareholders have each agreedKu6 Information agrees that, theywithout Beijing WOFE’s prior written consent, it will not enter into any transaction, or fail to take any action, that would substantially affect their assets, rights and obligations, or business without our prior written consent. They will also appoint persons designated by Beijing Hurray! Times as the directors, officers and other senior management personnel of our affiliated Chinese entities, as well as accept the guidance of Beijing Hurray! Times regarding their day-to-day operations, financial management and the hiring and dismissal of their employees. While Beijing Hurray! Times has the right to terminate all of its agreements with our affiliated Chinese entities iftransfer any of our agreements with them expires orsuch intellectual properties to any third party. The agreement is terminated, our affiliated Chinese entities may not terminate the operating agreements during the term of the agreements, which is ten years.
Exclusive Technical Consulting and Services Agreements.Through Beijing Hurray! Times, we provide our affiliated Chinese entities with exclusive technical support and related consulting and information services. We are the exclusive provider of these services. Thefor an initial term of these agreements is ten years. The service fees are10 years and will be automatically renewable for another 10 years unless Beijing WOFE provides written notice requesting no extension.
Our Asset Transactions with Shanda Interactive
On June 1, 2010, we (formerly called “Hurray! Holding Co., Ltd.”) and Shanda Interactive entered into a definitive agreement (the “Master Transaction Agreement”) under which we agreed to acquire certain online audio assets from Shanda Interactive in exchange for 415,384,615 newly issued ordinary shares in us and concurrently, Shanda Interactive agreed to acquire our recorded music and wireless value-added services businesses in exchange for an aggregate of US$36,944,267 in cash, subject to adjustment from time to time based on the May 31, 2010 cash balances of the businesses being transferred to Shanda Interactive. On August 17, 2010, we and Shanda Interactive completed the asset transactions contemplated under the Master Transaction Agreement. We issued 415,384,615 ordinary shares to Shanda Interactive in exchange for its 75% interest in an online audio business and issued 138,461,539 ordinary shares to the non-controlling shareholder in exchange for the remaining 25% interest in the online audio business. Shanda Interactive acquired our recorded music and wireless value-added services provided to our affiliated Chinese entities, up to amounts equaling allbusinesses in exchange for an aggregate of these entities’ revenues.US$37,243,904 in cash.
Software Transfer AgreementsShare Purchase Agreement and Software License Agreements.Convertible Bond Purchase Agreement with Shanda MediaBeijing Palmsky also
On April 1, 2011, we entered into agreementsa Share Purchase Agreement with Shanda Media Group Limited (formerly known as Shanda Music Group Limited), or Shanda Media, a wholly owned subsidiary of Shanda Interactive, pursuant to transferwhich we agreed to Beijing Hurray! Times its ownership rightsissue 1,538,461,538 of our ordinary shares at a per share price of US$0.0325 (or US$3.25 per ADS) to Shanda Media.
On April 1, 2011, we entered into a Convertible Bond Purchase Agreement with Shanda Media, pursuant to which we agreed to sell to Shanda Media US$50,000,000 aggregate principal amount of 3% senior convertible bond at face value. The bond will mature in its games software, which Beijing Hurray! Times has licensed back for Beijing Palmsky’s usethree years after issuance and bear interest at a rate of 3% per annum, payable semi-annually in its operationsarrears on a non-exclusive basis for a nominal license fee.
Contracts Relating to the Exclusive Purchase Right of Equity Interest.Under the Contracts Relating to the Exclusive Purchase Right of Equity Interest among us, our affiliated Chinese entitiesJune 30 and each of their shareholders, we or our designee has an exclusive option to purchase from each of their shareholders all or partDecember 31 of each such shareholder’syear, commencing December 31, 2011. Beginning six months after issuance and at any time before maturity, the bond will be convertible into our ordinary shares at a price of US$0.03925 per ordinary share (or US$3.925 per ADS).
Proposed Acquisition of Pipi
On April 20, 2011, we entered into an Equity Purchase Agreement with the shareholders of Hangzhou Soushi Networking Co., Ltd., a limited liability company formed under the laws of the PRC (“Pipi”), and Pipi, pursuant to which we agreed to acquire the equity interests in Pipi from its current shareholders in exchange for an aggregate of 2,212,114,257 of our ordinary shares. Shanghai Shanda Networking Co., Ltd., or Shanda Networking, a company formed under the laws of the People’s Republic of China and controlled by Shanda Interactive, holds 32% of the equity interest in our affiliated Chinese entities at book value,Pipi. Pursuant to the extent permitted by Chinese law. The term of these agreements is 10 years, renewable by us for an additional 10-year term at our sole discretion.
Equity Interests Pledge Agreements.Each of the shareholders of our affiliated Chinese entities pledged their respective equity interests in such entities to guarantee the payment of the service fee by our affiliated Chinese entities under the Exclusive Technical Consulting and Services Agreements described above. If any of our affiliated Chinese entities breach any of their obligations under the Equity Interests Pledge Agreements, Beijing Hurray! Times is entitled to sell the equity interests held by such shareholders and retain the proceeds of such sale or require any of themPurchase Agreement, Shanda Networking agreed to transfer to us theirits 32% equity interest in the applicable affiliated entity.
We believe that the terms of these agreements are no less favorablePipi to us thanor one or more of our designees, and in exchange, we could obtain from disinterested parties. The material termsagreed to issue 707,876,562 ordinary shares to Shanda Media. However, during our adjourned extraordinary general meeting of shareholders held on June 24, 2011, our shareholders did not approve this transaction. As provided in the Equity Purchase Agreement, either Pipi or us may terminate the Equity Purchase Agreement if the closing of the acquisition is not consummated on or before June 30, 2011.

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Other Related Party Transactions
In December 2010, Ku6 Information Technology borrowed RMB 20.0 million (equivalent to $3.0 million) on an unsecured basis from Shanghai Shulong Technology Co., Ltd., a company controlled by Shanda Interactive, through an entrusted loan agreement, which carries an interest rate of 5.05% per year and is due in June 2011. In February 2011, Ku6 Information Technology borrowed RMB 40.0 million (equivalent to $6.0 million) on an unsecured basis from Shanghai Shulong Technology Co., Ltd. through an entrusted loan agreement, which carries an interest rate of 5.05% per year and is due in August 2011. In June 2011, Ku6 Information Technology borrowed RMB 43.0 million (equivalent to $6.6 million) on an unsecured basis from Shanghai Shulong Technology Co., Ltd. through an entrusted loan agreement, which carries an interest rate of 6.31% per year and is due in June 2012.
In December 2010, Ku6 Media Co., Ltd. extended a $3.2 million unsecured loan to Shanda Games Limited, a company controlled by Shanda Interactive, which carries an interest rate of 0.6% per year and is due in June 2011. In January 2011, Ku6 Media Co., Ltd. extended a $6.7 million unsecured loan to Shanda Games Limited, which carries an interest rate of 0.6% per year and is due in July 2011. In June 2011, Ku6 Media Co., Ltd. extended a $7.3 million unsecured loan to Shanda Games Limited, which carries an interest rate of 1.37% per year and is due in May 2012.
In May 2010, Yisheng borrowed RMB10.0 million (equivalent to $1.5 million) from Shanda Computer (Shanghai) Co., Ltd., a company controlled by Shanda Interactive, through entrusted loan agreements, amongwhich carry an interest rate of 5.31% per year and were originally due in May 2011. Shanda Computer (Shanghai) Co., Ltd. has agreed to extend the due date of the loan.
Mr. Liang Zhao, our Chief Technology Officer, has entered into an employment agreement with Shengyue (Shanghai) Information Technology Co., Ltd., a company controlled by Shanda Interactive, and is seconded to us by Shengyue (Shanghai) Information Technology Co., Ltd.
In addition, we expect to enter into new agreements, or make amendments to our respective affiliated Chinese entitiesexisting agreements, with Shanda Interactive and/or its subsidiaries or affiliates in the ordinary course of business. For example, we have entered, and expect to enter in the future, agreements with Shanda Interactive’s subsidiaries or affiliates to purchase and sell advertising space relating to our or their shareholders are substantially identical except forproducts or services. For the years ended December 31, 2009 and December 31, 2010, we received advertising revenue from companies under common control by Shanda Interactive in the amount of license$0.3 million and $0.7 million, respectively, and paid promotion service fees paidto companies under common control by each entity. We believe thatShanda Interactive in the individual shareholdersamount of each entity will not receive any personal benefits from these agreements, except as shareholdersnil and $0.4 million, respectively. See note 12 to our audited consolidated financial statements.
Before we disposed of our company. As a result of the foregoing contractual arrangements,recorded music and wireless value-added services businesses, we effectively have financial control over our affiliated Chinese entities through our security interests over their assets, our ability to receive up to all of their revenue and our other rights described above. In turn, the general manager of Beijing Hurray! Times (currently Qindai Wang), who, as a matter of Chinese law, is subject to the direction of Beijing Hurray! Times’ board of directors, maintains control over all voting matters involving our affiliated Chinese entities.
We have also entered intohad certain agreements with Huayi Brothers Music and Freeland Music for online and offline distribution of music content which are described under Item 4.B. “Business Overview — Product and Content Development — Music Production.”
content. As part of the acquisition agreements for the purchase of Huayi Brothers Music, Freeland Music and New Run Entertainment, we agreed to use the existing distribution and CD manufacturing operations, where appropriate, owned by the minority shareholders, or their related parties, of these companies. In addition, these parties may use the music or artists of Huayi Brothers Music, Freeland Music or New Run Entertainment and make royalty and other payments to Huayi Brothers Music, Freeland Music or New Run Entertainment. The term of such agreements is one year although such agreements may be extended by the mutual agreement of both parties. During 2008, we recognized revenues of $566,544 and made payments under these agreements of $104,281.
In the fourth quarter of 2008, Freeland Music advanced $162,721See note 12 to its minority shareholder on an interest-free basis, As of March 31, 2009, the balance was cleared.our audited consolidated financial statements.

 

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Item 8. Financial Information
A. Consolidated Statements and Other Financial Information
See Item 18. “Financial Statements” for our audited consolidated financial statements filed as part of this annual report on Form 20-F.
A.7 Legal Proceedings
From time to time, we have been involved in litigation relating to copyright infringement and other matters in the ordinary course of our business. We arehave accrued a $748,299 litigation provision in our consolidated balance sheets as of December 31, 2010. The provision was based on judgments handed down by the court and out-of-court settlements as of or after December 31, 2010 but related to alleged copyright infringement arising on or before the acquisition of Ku6, and also our best estimation according to the historical actual compensation amount per video paid by Ku6 in prior years and the advice from our PRC counsel. Our video content library may contain content in which others may claim to own copyrights or image rights or which others may claim to be defamatory or objectionable. We believe that the ongoing legal proceedings against us will not currentlyresult in material liability to us nor will they have a partymaterial adverse effect on our business, financial condition or results of operations. Regardless of the outcome, however, any litigation can result in substantial costs and diversion of management resources and attention.
Although we have implemented standard procedures to any materialdelete video content, especially our user-generated content, that allegedly infringes on intellectual property rights of third parties, we have limited control over the nature or types of the content posted by our users. The infringement of intellectual property rights by our users may result in litigation against us and are not awareharm our business and reputation. See “Risk Factors—Risks Related to Our Business—We have been and expect we will continue to be exposed to intellectual property infringement and other claims, including claims based on content posted on our website, which could be time-consuming and costly to defend and may result in substantial damage awards and/or court orders that may prevent us from continuing to provide certain of any material litigation pending or threatened.our existing services.”
A.8 Dividend Policy
We have never declared or paid any dividends on our ordinary shares. We do not anticipate paying any cash dividends in the foreseeable future. We currently intend to retain future earnings, if any, to finance operations and for the expansion of our business. Payments of dividends by our subsidiaries in China to our company are subject to restrictions including primarily the restriction that foreign invested enterprises may only buy, sell and/or remit foreign currencies at those banks authorized to conduct foreign exchange business after providing valid commercial documents. There are no such similar foreign exchange restrictions in the Cayman Islands.
B. Significant Changes
See Item 5.A “Operating Results — Recent Developments”Results—Overview,” “— Discontinued Operations,” “—Acquisition of Online Audio Business from Shanda Interactive” and Item 18 “Financial Statements” for information regarding significant changes to us since December 31, 2007.2009.
Item 9. The Offer and Listing
Not applicable except for Item 9.A.4. and Item 9.C.
American Depositary Shares, or ADSs, each representing 100 of our ordinary shares, have been listed on the Nasdaq Global Market since February 4, 2005. Our ADSs tradewere traded under the symbol “HRAY.”“HRAY” until August 16, 2010. On August 17, 2010, we changed our name to Ku6 Media Co., Ltd., (“Ku6”) and changed our trading symbol on the Nasdaq Global Market from HRAY to KUTV.

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The following table provides the high and low prices for our ADSs on the Nasdaq Global Market for (1) each year since our initial public offering,the five most recent full financial years, (2) each quarter in the two most recent full financial years and the most recent quartersubsequent period, and (3) each of the most recent six months.
         
  Sales Price 
  High  Low 
Annual highs and lows        
2005 (February 4, 2005 through December 31, 2005) $11.80  $7.67 
2006 $9.71  $4.70 
2007 $6.53  $3.05 
2008 $4.21  $1.08 
2009 $2.28  $0.93 
         
Quarterly highs and lows        
First Quarter 2007 $6.53  $4.85 
Second Quarter 2007 $5.62  $4.36 
Third Quarter 2007 $6.04  $3.32 
Fourth Quarter 2007 $6.04  $3.05 
First Quarter 2008 $4.21  $2.36 
Second Quarter 2008 $3.30  $2.61 
Third Quarter 2008 $3.19  $2.21 
Fourth Quarter 2008 $2.75  $1.08 
First Quarter 2009 $2.04  $0.93 
Second Quarter 2009 (April 1, 2009 through May 31, 2009) $3.10  $0.95 
         
Monthly highs and lows        
December 2008 $2.75  $1.19 
January 2009 $2.04  $1.55 
February 2009 $1.95  $1.07 
March 2009 $1.50  $0.93 
April 2009 $2.28  $0.95 
May 2009 $3.10  $1.98 
         
  Sales Price 
  High  Low 
         
Annual highs and lows        
2006 $9.71  $4.70 
2007 $6.53  $3.05 
2008 $4.21  $1.08 
2009 $7.16  $0.93 
2010 $8.40  $2.22 
         
Quarterly highs and lows        
First Quarter 2009 $4.50  $0.93 
Second Quarter 2009 $4.00  $0.95 
Third Quarter 2009 $3.95  $3.25 
Fourth Quarter 2009 $7.16  $3.85 
First Quarter 2010 $4.21  $2.22 
Second Quarter 2010 $3.84  $2.45 
Third Quarter 2010 $5.19  $2.36 
Fourth Quarter 2010 $8.40  $4.14 
First Quarter 2011 $5.25  $2.59 
         
Monthly highs and lows        
January 2011 $5.25  $4.31 
February 2011 $4.70  $3.55 
March 2011 $3.97  $2.59 
April 2011 $8.12  $3.75 
May 2011 $7.98  $3.47 
June 2011 (through June 24, 2011) $4.08  $2.83 

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Item 10. Additional Information
A. Share Capital
Not applicable.
B. Memorandum and Articles of Association
Please see “DescriptionThe following are summaries of Share Capital”material terms and provisions of our amended and restated memorandum and articles of association, as well as certain provisions of the Cayman Companies Law insofar as they relate to the material terms of our ordinary shares. This summary is not complete and some of the terms in our amended and restated memorandum and articles of association are subject to other rights, restrictions and obligations set out therein, and you should read in full our amended and restated memorandum and articles of association, which was included as Exhibit 3.1 to our registration statement on Form F-1 (Registration No. 333-121987) filed with the SEC on January 12, 2005, the amendment to our amended and restated memorandum and articles of association passed by shareholders by way of a special resolution on October 16, 2009, which was included as amended,Exhibit 1.2 to our Form 20-F for the year ended December 31, 2009 (file No. 000-51116) filed with the SEC.SEC on April 30, 2010, and the amendment to our amended and restated memorandum and articles of association passed by shareholders by way of a special resolution on June 24, 2011, which is included as Exhibit 1.3 to this Form 20-F.
General
We are a Cayman Islands company and our affairs are governed by our amended and restated memorandum and articles of association, the Cayman Companies Law and the common law of the Cayman Islands. The common law of the Cayman Islands is derived in part from comparatively limited judicial precedent in the Cayman Islands as well as that from English common law, which has persuasive, but not binding, authority on a court in the Cayman Islands. The rights of our shareholders and the fiduciary responsibilities of our directors under Cayman Islands law are not as clearly established as they would be under statutes or judicial precedents in some jurisdictions in the United States. In particular, the Cayman Islands has a less developed body of securities law as compared to the United States, and provides significantly less protection to investors. In addition, Cayman Islands companies may not have standing to initiate a shareholder derivative action in the federal courts of the United States.

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The holders of ADSs will not be treated as our shareholders and will be required to surrender their ADSs for cancellation and withdrawal from the depositary facility in which the ordinary shares are held in order to exercise shareholders’ rights in respect of the ordinary shares. The depositary will agree, so far as it is practical, to vote or cause to be voted the amount of ordinary shares represented by ADSs in accordance with the non-discretionary written instructions of the holder of such ADSs.
Directors
Interested Transactions.A director may vote in respect of any contract or transaction in which he or she is interested,provided, however,that the nature of the interest of any director in any such contract or transaction shall be disclosed by him or her at or prior to its consideration and any vote on that matter. A general notice or disclosure to the directors or otherwise contained in the minutes of a meeting or a written resolution of the directors or any committee thereof that a director is a shareholder of any specified firm or company and is to be regarded as interested in any transaction with such firm or company shall be sufficient disclosure, and after such general notice it shall not be necessary to give special notice relating to any particular transaction.
Remuneration and Borrowing.The directors may determine remuneration to be paid to the directors. The directors may exercise all the powers of our company to borrow money and to mortgage or charge our undertaking, property and uncalled capital or any part thereof, and to issue debentures, debenture stock and other securities whether outright or as security for any of our debts, liabilities, or obligations or those of any third party.
Qualifications.There are no membership qualifications for directors. Further, there are no share ownership qualifications for directors unless so fixed by us in a general meeting.
Rights, Preferences and Restrictions of our Ordinary Shares
General.All of our outstanding ordinary shares are fully paid and non-assessable. Certificates representing our ordinary shares are issued in registered form. Our shareholders who are non residents of the Cayman Islands may freely hold and vote their shares.
Dividends.The holders of our ordinary shares are entitled to such dividends as may be declared by our board of directors.
Voting Rights.On a poll (if demanded), each ordinary share is entitled to one vote on all matters upon which our ordinary shares are entitled to vote, including the election of directors. Voting at any meeting of shareholders is by show of hands unless a poll is demanded. A poll may be demanded by our Chairman or any other shareholder present in person or by proxy. A quorum required for a meeting of shareholders consists of shareholders who hold at least one-third of our outstanding shares entitled to vote at the meeting present in person or by proxy.
Any ordinary resolution to be made by the shareholders requires the affirmative vote of a simple majority of the votes attaching to our ordinary shares cast in a general meeting, while a special resolution requires the affirmative vote of no less than two-thirds of the votes cast attaching to our ordinary shares. A special resolution is required for matters such as a change of name. Holders of our ordinary shares may, by ordinary resolution, among other things, elect directors, appoint auditors, and increase our authorized share capital.
Liquidation.Without prejudice to the rights of holders of our shares issued upon special terms and conditions, if in a winding up, the assets available for distribution among our shareholders are insufficient to repay all of the paid-up capital, such assets will be distributed so that, as nearly as may be, the losses are borne by our shareholders in proportion to the capital paid up, or which ought to have been paid up, at the commencement of the winding up on the shares held by them respectively. If in a winding up, the assets available for distribution among our shareholders is more than sufficient to repay all of the paid-up capital at the commencement of the winding up, the excess will be distributed among our shareholders in proportion to the capital paid up at the commencement of the winding up on our shares held by them respectively.

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Calls on our Ordinary Shares and Forfeiture of our Ordinary Shares.Our board of directors may from time to time make calls upon shareholders in respect of any moneys unpaid on their ordinary shares in a notice served to such shareholders at least 14 days prior to the specified time and place of payment. Our ordinary shares that have been called upon and remain unpaid may be subject to forfeiture.
Redemption and Repurchase of our Ordinary Shares.The Cayman Companies Law provides that a company limited by shares may, if so authorized by its articles of association, issue shares which are to be redeemed or are liable to be redeemed at the option of the company or a shareholder. In addition, such a company may, if authorized to do so by its articles of association, purchase its own shares, including any redeemable shares. At no time may a company redeem or purchase its shares unless they are fully paid. A company may not redeem or purchase any of its shares if, as a result of the redemption or purchase, there would no longer be any member of the company holding shares. Under our amended and restated memorandum of association, we may issue shares that are, or at our option or at the option of the holders are, subject to redemption on such terms and in such manner as we may, before the issue of the shares, determine by special resolution. We may also purchase our own shares, including any redeemable shares, provided that the manner of purchase has been authorized in general meeting.
A Cayman Islands company may redeem or purchase its own shares out of profits, out of the proceeds of a fresh issue of shares made for the purposes of the purchase or, provided the company will remain solvent, out of capital. A payment out of capital by a company for the redemption or purchase of its own shares is not lawful unless, immediately following the date on which the payment is proposed to be made, the company shall be able to pay its debts as they fall due in the ordinary course of business. If and to the extent that a premium is to be paid on the redemption or purchase of a company’s shares, the premium must have been provided for out of the profits of the company or out of the company’s share premium account before or at the time the shares are purchased, or, subject to the same solvency test, out of capital.
Shares with Preferred Rights
Our amended and restated memorandum and articles of association provide for the authorization of issuance of shares with preferred rights. Subject to any direction that may be given by the Company in general meetings, and without prejudice to any special rights previously conferred on the holders of existing shares, the Directors may allot, issue, grant options over or otherwise dispose of shares of the Company, with or without preferred rights or restrictions, whether in regard to dividend, voting, return of capital or otherwise and to such persons, at such times and on such other terms as they think proper. We have no immediate plans to issue any shares with preferred rights. The issuance of any of our shares with preferred rights could provide needed flexibility in connection with possible acquisitions and other corporate purposes. However, the issuance could also make it more difficult for a third party to acquire a majority of our outstanding voting shares or discourage an attempt to gain control of us. In addition, the board of directors, without shareholder approval, can issue shares with preferred rights with voting and conversion rights which could adversely affect the voting power and other rights of the holders of ordinary shares. These shares with preferred rights may be used for a variety of corporate purposes, including future public offerings, to raise additional capital or to facilitate acquisitions. The listing maintenance requirements of the Nasdaq National Market, which apply so long as our ADSs are quoted on that market, require shareholder approval of certain issuances of our securities equal to or exceeding 20% of the then outstanding voting power of all our securities or the then outstanding number of our ordinary shares.
Variations of Rights of Shares
All or any of the special rights attached to any class of shares maybe varied, either with the consent in writing of the holders of three-fourths of the issued shares of that class or with the sanction of a special resolution passed at a general meeting of the holders of the shares of that class.

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General Meetings of Shareholders
The directors may, whenever they think fit, and shall, on the requisition of our shareholders holding at the date of the deposit of the requisition not less than one-tenth of our paid-up capital, which as at the date of the deposit carries the right of voting at our general meetings, proceed to convene a general meeting of our Company. If the directors do not, within 21 days from the date of the deposit of the requisition, duly proceed to convene a general meeting, the requisitionists, or any of them representing more than one-half of the total voting rights of all of them, may themselves convene a general meeting, but any meeting so convened shall not be held after the expiration of three months after the expiration of such 21 days.
At least five days’ notice shall be given of an annual general meeting or other general meeting. Every notice shall be exclusive of the day on which its given, or deemed to be given, and of the day for which it is given.
Limitations on the Right to Own Shares
There are no limitations on the right to own our shares, provided that we are prohibited from making any invitation to the public in the Cayman Islands to subscribe for any of our securities.
Limitations on Transfer of Shares
There are no provisions in our amended and restated memorandum or articles of association that would have an effect of delaying, deferring or preventing a change in control and that would operate only with respect to a merger, acquisition or corporate restructuring.
Disclosure of Shareholder Ownership
There are no provisions in our amended and restated memorandum or articles of association governing the ownership threshold above which shareholder ownership must be disclosed.
Changes in Capital
We may, from time to time by ordinary resolution, increase the share capital by such sum, to be divided into shares of such amount, as the resolution shall prescribe. The new shares shall be subject to the same provisions with reference to the payment of calls, lien, transfer, transmission, forfeiture and otherwise as the shares in the original share capital. We may by ordinary resolution:
(a)consolidate and divide all or any of our share capital into shares of larger amount than our existing shares;
(b)subdivide our existing shares, or any of them, into shares of smaller amount than is fixed by our amended and restated memorandum of association, subject nevertheless to the provisions of Section 13 of the Cayman Companies Law; or
(c)cancel any shares which, at the date of the passing of the resolution, have not been taken or agreed to be taken by any person.
We may, by special resolution, reduce our share capital and any capital redemption reserve fund in any manner authorized by the Cayman Companies Law.
Differences in Corporate Law
The company law of the Cayman Islands is historically derived, for the most part, from the laws of England, and comprises the provisions of the Cayman Companies Law (2010 Revision), many of which are drawn from pre-1948 Companies Acts of the United Kingdom. Other provisions are original Cayman Islands provisions, some of which relate to a certain class of companies, which are commonly used for the conduct of international business from the Cayman Islands. These provisions create the concept of the “exempted” company, which is a special corporate vehicle, the business and operation of which are required to be conducted mainly outside the Cayman Islands. Decisions of the superior courts of England constitute persuasive authority in the Cayman Islands courts. The Cayman Companies Law differs from laws applicable to United States corporations and their shareholders. Set forth below is a summary of the significant differences between the provisions of the Companies Law applicable to us and the laws applicable to companies incorporated in the United States and their shareholders.

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Scheme of Arrangements and Compulsory Acquisition.
Schemes of arrangement are governed by specific statutory provisions under the Cayman Companies Law, whereby such arrangements may be approved by a majority in number representing 75% in value of members or creditors, depending on the circumstances, as are present at a meeting called for such purpose and thereafter sanctioned by the courts. While a dissenting member would have the right to express to the court his view that the transaction for which approval is being sought would not provide the members with a fair value for their shares, the courts are unlikely to disapprove the transaction on that ground alone in the absence of evidence of fraud or bad faith on behalf of management; and if the transaction were approved and consummated, the dissenting member would have no rights comparable to the appraisal rights (i.e., the right to receive payment in cash for the judicially determined value of their shares) ordinarily available, for example, to dissenting members of a United States corporation.
Where an offer is made by a company for the shares of another company and, within four months of the offer, the holders of not less than 90% of the shares which are the subject of the offer accept, the offeror may at any time within two months after the expiration of the said four months, by notice, require the dissenting members to transfer their shares on the terms of the offer. A dissenting member may apply to the court of the Cayman Islands within one month of the notice objecting to the transfer. The burden is on the dissenting member to show that the court should exercise its discretion, which it will be unlikely to do unless there is evidence of fraud or bad faith or collusion, as between the offeror and the holders of the shares who have accepted the offer as a means of unfairly forcing out minority members.
Indemnification. Cayman Islands law does not (other than as set forth hereafter) limit the extent to which a company’s organizational documents may provide for indemnification of officers and directors, except to the extent any such provision may be held by the Cayman Islands courts to be contrary to public policy, such as to provide indemnification against civil fraud or the consequences of committing a crime. Our amended and restated articles of association provide for indemnification of officers and directors for losses, damages, costs and expenses incurred in their capacities as such, except through their own willful neglect or default.
C. Material Contracts
We have not entered into any material contracts other than in the ordinary course of business and other than those described in Item 4., “Information on the Company,” and Item 7.B., “Related Party Transactions,” or elsewhere in this annual report on Form 20-F.
D. Exchange Controls
Foreign currency exchange regulation in China is primarily governed by the following rules:
Notice on Issues Relating to the Administration of Foreign Exchange in Fundraising and Return Investment Activities of Domestic Residents Conducted via Offshore Special Purpose Companies;
Foreign Currency Administration Rules (1996), as amended, or the Exchange Rules; and
Administration Rules of the Settlement, Sale and Payment of Foreign Exchange (1996), or the Administration Rules.Rules; and
the Circular on the Relevant Operating Issues Concerning the Improvement of the Administration of the Payment and Settlement of Foreign Currency Capital of Foreign Invested Enterprises, or SAFE Circular 142.

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Under the Exchange Rules, the Renminbi is convertible for current account items, including the distribution of dividends, interest payments, trade and service-related foreign exchange transactions. Conversion of Renminbi for capital account items, such as direct investment, loan, security investment and repatriation of investment, however, is subject to the approval of SAFE.
Under the Administration Rules, foreign-invested enterprises may only buy, sell and/or remit foreign currencies at those banks authorized to conduct foreign exchange business after providing valid commercial documents and, in the case of capital account item transactions, obtaining approval from SAFE. Capital investments by foreign-invested enterprises outside of China are also subject to limitations, which include approvals by the PRC Ministry of Commerce, SAFE and the NDRC.
In October 2005, SAFE issued the Notice on Issues Relating to the Administration of Foreign Exchange in Fundraising and Return Investment Activities of Domestic Residents Conducted via Offshore Special Purpose Companies, or Notice 75, which took effect on November 1, 2005. Notice 75 supersedes prior SAFE regulations promulgated in January and April of 2005. In May 2007, SAFE issued the Notice of the State Administration of Foreign Exchange on Operating Procedures Concerning Notice on Issues Relating to the Administration of Foreign Exchange in Fund-raising and Return Investment Activities of Domestic Residents Conducted via Offshore Special Purpose Companies, or Notice 106. Notices 75 and 106 require PRC residents to register with the relevant local SAFE branch in connection with their establishment or control of an offshore entity established for the purpose of overseas equity financing involving onshore assets or equity interests held by them and direct investment through such an offshore entity in the PRC. The term “PRC residents,” as used in Notice 75, includes not only PRC citizens but also other persons who habitually reside in the PRC for economic benefit. Such PRC residents are required to register with the relevant SAFE branch before establishing or taking control of such an offshore entity and complete amended registrations with the relevant SAFE branch uponupon: (i) injection of equity interests or assets of an onshore enterprise into the offshore entity,entity; (ii) subsequent overseas equity financing by such offshore entity,entity; or (iii) any material change in the shareholding or capital of the offshore entity, such as changes in share capital, share transfers and long-term equity or debt investments, and providing security. The PRC residents who have already incorporated or gained control of offshore entities that had completed onshore investments in the PRC before Notice 75 took effect must register with the relevant local SAFE branch on or before March 31, 2006. In addition, such PRC residents are required to repatriate into the PRC all of their dividend profits or capital gains from their shareholdings in the offshore entity within 180 days of their receipt of such profits or gains.

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The registration and amendment procedures set forth by Notices 75 and 106 are prerequisites for other approval and registration procedures necessary for capital inflow from the offshore entity, such as inbound investment or shareholdersshareholders’ loans, or capital outflow to the offshore entity, such as the payment of profits or dividends, liquidating distributions, equity sale proceeds or the return of funds upon a capital reduction.
A number of terms and provisions in Notices 75 and 106 remain unclear. Because of uncertainty over how Notices 75 and 106 will be interpreted and implemented, we cannot predict how they will affect our business operations or future strategies. For example, our present and prospective PRC subsidiaries’ ability to conduct foreign exchange activities, such as remitting dividends and foreign currency-denominated borrowings, may be subject to compliance with requirements of Notices 75 and 106 by the PRC resident holders of our ordinary shares and ADSs. Despite our effort to fully comply with the SAFE regulations, we cannot assure you that we will obtain, or receive waivers from, any necessary approvals or not be found in violation of the SAFE regulations or any other related foreign exchange regulations. In particular, we cannot assure you that we will be able to cause all the present or prospective PRC resident holders of our ordinary shares or ADSs to comply with all SAFE regulations. A failure by the PRC resident holders of our ordinary shares or ADSs to comply with Notices 75 and 106 or our inability to secure required approvals or registrations may subject us to fines or legal sanctions, limit our subsidiaries’ ability to make distributions or pay dividends, restrict our overseas or cross-border investment activities or affect our ownership structure, any of which could affect our business and prospects.

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On August 29, 2008, SAFE promulgated the SAFE Circular 142, regulating the conversion by a foreign-invested enterprise of foreign currency registered capital into Renminbi by restricting how the converted Renminbi may be used. SAFE Circular 142 provides that the Renminbi capital converted from foreign currency registered capital of a foreign-invested enterprise may only be used for purposes within the business scope approved by the applicable governmental authority, and may not be used for equity investments within the PRC, unless it is provided for otherwise. In addition, SAFE strengthened its oversight of the flow and use of the Renminbi capital converted from foreign currency registered capital of a foreign-invested company. The use of such Renminbi capital may not be altered without SAFE approval, and such Renminbi capital may not in any case be used to repay Renminbi loans if the proceeds of such loans have not been used. Failure to comply with SAFE Circular 142 could result in liabilities for such PRC subsidiaries under PRC laws for evasion of applicable foreign exchange restrictions, including: (i) being required to take appropriate remedial action, confiscation of any illegal income and being fined up to 30% of the illegal amount involved; (2) in circumstances involving serious violations, a fine of between 30% and 100% of the illegal amount involved shall be imposed on the organization or individual concerned.
E. Taxation
The following summary of the material Cayman Islands, People’s Republic of China and United States federal income tax consequences relevant to the purchase, ownership or sale of our ordinary shares or ADSs is based upon laws and relevant interpretations thereof in effect as of the date of this annual report all ofon Form 20-F, which are subject to change. The summary does not purport to be a comprehensive description of all of the tax considerations that may be relevant to any particular investor depending on its individual circumstances. Accordingly, beneficial ownersholders of ordinary shares or ADSs should consult their own tax advisors regarding the application of the considerations discussed below to their particular situations and the consequences of the purchase, ownership or sale of our ordinary shares or ADSs, including those arising under U.S. federal estate or gift tax laws, foreign, state, or local laws, and tax treaties.
Cayman Islands Taxation and Exchange Control
Pursuant to sectionSection 6 of the Tax Concessions Law (1999 Revision) of the Cayman Islands, our company has obtained an undertaking from the Governor-in-Council:
 (i) that no law which is enacted in the Cayman Islands imposing any tax to be levied on profits, or income, or gains or appreciationappreciations shall apply to our company or its operations; and
 (ii) in addition, that no tax be levied on profits, income gains or appreciations or which is in the nature of estate duty or inheritance tax shall be payable by our company:
 (a) on or in respect of the shares, debentures or other obligations of our company; or
 (b) by way of withholding, in whole or in part, of any relevant payment as defined in sectionSection 6(3) of the Tax Concessions Law (1999 Revision).
The undertaking for our company is for a period of twenty years starting from May 7, May 2002.
The Cayman Islands currently levylevies no taxes on individuals or corporations based upon profits, income, gains or appreciation and there is no taxation in the nature of inheritance tax or estate duty. There are no other taxes likely to be material to the companyus levied by the Government of the Cayman Islands except for stamp duties, which may be applicable on instruments. The Cayman Islands are not party to any double tax treaties. There are no exchange control regulations or currency restrictions in the Cayman Islands.
People’s Republic of China Taxation
On January 1, 2008, the New EIT Law became effective. The New EIT Law includes a provision specifying that legal entities organized outside China will be considered PRC residents for Chinese income tax purposes if their place of effective management or control is within China. If legal entities organized outside China are considered residents for Chinese income tax purposes, they will be subject to the 25% enterprise income tax imposed by the New EIT Law on their worldwide income. Accordingly, if we are deemed to be a PRC tax resident enterprise, our global income will be subject to PRC enterprise income tax at the rate of 25%, which would have a material adverse effect on our financial condition and results of operations.

 

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In addition, dividends paid by us with respect to our ordinary shares or ADS would be subject to a 10% PRC withholding tax, and gains realized by non-PRC holders on the disposition of our ordinary shares or ADSs could be subject to a 10% PRC tax. The implementation rules to the New EIT Law provide that non-resident legal entities will be considered China residents if substantial and overall management and control over the manufacturing and business operations, personnel, accounting, properties, etc., resides within China. Under current PRC laws and regulations, it is uncertain whether we would be deemed PRC tax resident enterprises under the New EIT Law.
United States Federal Income Taxation
The following is a summary of the material U.S. federal income tax consequences of the ownership and disposition of ordinary shares or ADSs.ADSs by a U.S. Holder. The following discussionsummary is not exhaustive of all possible tax considerations. This summary is based upon the Internal Revenue Code of 1986, as amended (the “Code”), regulations promulgated under the Code by the U.S. Treasury Department (including proposed and temporary regulations), rulings, current administrative interpretations and official pronouncements of the Internal Revenue Service (the “IRS”), and judicial decisions and the double taxation treaty between the PRC and the United States (the “Treaty”), all as currently in effectof the date hereof and all of which are subject to differing interpretations or to change, possibly with retroactive effect. Such change could materially and adversely affect the tax consequences described below. No assurance can be given that the IRS will not assert, or that a court will not sustain, a position contrary to any of the tax consequences described below.
This discussionsummary does not address state, local, or foreign tax consequences of the ownership and disposition of ordinary shares or ADSs. (See “Cayman Islands Taxation” above). The United States does not have an income tax treaty with the Cayman Islands.
This summary is for general information only and does not address all aspects of U.S. federal income taxation that may be important to a particular holder in light of its investment or tax circumstances or to holders subject to special tax rules, such as: banks;certain financial institutions; insurance companies; dealers in stocks, securities, or currencies; traders in securities that elect to use a mark-to-market method of accounting for their securities holdings; entities classified as partnerships for U.S. federal income tax purposes; tax-exempt organizations; real estate investment trusts; regulated investment companies; qualified retirement plans, individual retirement accounts, and other tax-deferred accounts; expatriates of the United States; persons subject to the alternative minimum tax; persons holding ordinary shares or ADSs as part of a straddle, hedge, conversion transaction or other integrated transaction; persons who acquired ordinary shares or ADSs pursuant to the exercise of any employee stock option or otherwise as compensation for services; persons actually or constructively holding 10% or more of our voting stock; and U.S. Holders (as defined below)persons whose functional currency is other than the U.S. dollar.
This discussionsummary is not a comprehensive description of all of the U.S. federal tax consequences that may be relevant with respect to the ownership and disposition of ordinary shares or ADSs. We urge you to consult your own tax advisor regarding your particular circumstances and the U.S. federal income and estate tax consequences to you of owning and disposing of ordinary shares or ADSs, as well as any tax consequences arising under the laws of any state, local, or foreign or other tax jurisdiction and the possible effects of changes in U.S. federal or other tax laws.
This summary is directed solely to persons who hold their ordinary shares or ADSs as capital assets within the meaning of Section 1221 of the Code,for U.S. federal income tax purposes, which generally means as property held for investment. For purposes of this discussion,summary, the term “U.S. Holder” means a beneficial owner of ordinary shares or ADSs that is, any of the following:for U.S. federal income tax purposes:
a citizen or resident of the United States or someone treated as a U.S. citizen or resident for U.S. federal income tax purposes;States;
a corporation, (oror other entity taxable as a corporation, for U.S. federal income tax purposes) created or organized in or under the laws of the United States, any state thereof,therein or the District of Columbia; or
an estate or trust, the income of which is subject to U.S. federal income taxation regardless of its source;source.

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a trust if a U.S. court can exercise primary supervision over the trust’s administration and one or more U.S. persons have the authority to control all substantial decisions of the trust; or
a trust in existence on August 20, 1996 that has a valid election in effect under applicable Treasury Regulations to be treated as a U.S. person.
The term “Non-U.S. Holder” means a beneficial owner of ordinary shares or ADSs that is not a U.S. Holder. As described in “Taxation of Non-U.S. Holders” below, the tax consequences to a Non-U.S. Holder may differ substantially from the tax consequences to a U.S. Holder.
If a partnership (including for this purpose any entity treated as a partnership for U.S. federal income tax purposes) is a beneficial owner of ordinary shares or ADSs, the U.S. federal income tax consequences to a partner in the partnership will generally depend on the status of the partner and the activities of the partnership. A holder of ordinary shares or ADSs that is a partnership, and the partners in such partnership, should consult their own tax advisors regarding the U.S. federal income tax consequences of the ownership and disposition of ordinary shares or ADSs.

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ADSs
As relates to the ADSs, this discussionThis summary is based in part upon the representations of the depositary and the assumption that each obligation in the deposit agreement and any related agreement will be performed in accordance with its terms.
Generally, a holder of ADSs will be treated as the owner of the underlying ordinary shares represented by those ADSs for U.S. federal income tax purposes. Accordingly, no gain or loss will be recognized if the holder exchanges ADSs for the underlying ordinary shares represented by those ADSs. The holder’s adjusted tax basis in the ordinary shares will be the same as the adjusted tax basis of the ADSs surrendered in exchange therefor, and the holding period for the ordinary shares will include the holding period for the surrendered ADSs.
The U.S. Treasury has expressed concern that parties to whom American depositary shares are released before shares are delivered to the depositary (“pre-release”), or intermediaries in the chain of ownership between holders and the issuer of the security underlying the American depositary shares, may be taking actions that are inconsistent with the claiming of foreign tax credits by holders of the American depositary shares. Accordingly, the creditability of any PRC taxes described below could be affected by actions taken by such parties or intermediaries.
TAXATION OF U.S. HOLDERS
Passive Foreign Investment Company
WeAlthough we believe that we were not a PFIC for taxable year 2010, we believe that we were a PFIC for taxable years 2006, 2007, and 2008 and are likely to2009, and we may be classified as a PFIC for the currenttaxable years ending after 2010. Because our PFIC status for any taxable year of 2009. Because the PFIC determination is highly fact intensive and made atwill not be determinable until after the end of eachthe taxable year, and will depend on the composition of our income and assets and the market value of our assets for such taxable year, which may be, in part, based on the market price of our ordinary shares or ADSs (which may be especially volatile), there can be no assurance that we will not be a PFIC for the current or any future taxable year.
We generally will be a PFIC under Section 1297 of the Code if, for a taxable year, either (a) 75% or more of our gross income for such taxable year is passive income (the “income test”) or (b) 50% or more of the average percentage,quarterly value, generally determined by fair market value, of our assets during such taxable year consists of assets that either produce passive income or are held for the production of passive income (the “asset test”). “Passive income” includes, for example, dividends, interest, certain rents and royalties, certain gains from the sale of stock and securities, and certain gains from commodities transactions.
Certain “look through” rules apply for purposes of the income and asset tests described above. If we own, directly or indirectly, 25% or more of the total value of the outstanding shares of another corporation, we generally will be treated as if we (a) held directly a proportionate share of the other corporation’s assets, and (b) received directly a proportionate share of the other corporation’s income.
In addition, passive income does not include any interest, dividends, rents,we may, directly or royalties thatindirectly, hold equity interests in subsidiaries or other entities which are received or accrued by us from a “related person” (as defined in Section 954(d)(3) of the Code), to the extent such items are properly allocable to income of such related person that is not passive income.
PFICs (“Lower-tier PFICs”). Under the income and asset tests, whether or notattribution rules, if we are a PFIC, U.S. Holders will be determined annually based upon the compositiondeemed to own their proportionate shares of our incomeLower-tier PFICs and the composition and valuation of our assets, all of which arewill be subject to change.
DefaultU.S. federal income tax according to the rules described below on (i) certain distributions by a Lower-tier PFIC Rules under Section 1291and (ii) a disposition of shares of a Lower-tier PFIC, in each case as if the Code. U.S. Holder held such shares directly, even though holders have not received the proceeds of those distributions or dispositions directly.

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If we are a PFIC for any taxable year during which a U.S. Holder holds ordinary shares or ADSs, we will generally continue to be treated as a PFIC with respect to such U.S. Holderthose ordinary shares or ADSs for all succeeding years during which such U.S. Holder holds ordinary shares or ADSs,them, regardless of whether we actually continue to be a PFIC. Since we believe that we were a PFIC for 2006, 2007, 2008 and 2008,2009, if you held ordinary shares or ADSs in 2006, 2007 or 2008,during those taxable years, we willwould continue to be treated as a PFIC with respect to youthose ordinary shares or ADSs for all succeeding years during which you hold ordinary shares or ADSs. Eventhem. Similarly, if you only began holdingfirst acquired ordinary shares or ADSs in the current taxable year of 2009, if it turns out that2010 and we arebecame a PFIC for 2009,in a subsequent year, we will continue towould be treated as a PFIC with respect to youthose ordinary shares or ADSs for all succeeding years during which you hold ordinary shares or ADSs.them. You may terminate this deemed PFIC status by electing to recognize gain (which will be taxed under the default taxPFIC rules of Section 1291 of the Code discussed below) as if your ordinary shares or ADSs had been sold on the last day of the last taxable year for which we were a PFIC.
If we are treated as a PFIC with respect to the ordinary shares or ADSs that you hold, the U.S. federal income tax consequences to you of the ownership and disposition of ordinary shares or ADSs will depend on whether you make an election to treat us as a qualified electing fund (“QEF”) under Section 1295 of the Code (a “QEF Election”) or a mark-to-market election under Section 1296 of the Code (a “Mark-to-Market Election”).election. If you owned or own ordinary shares or ADSs while we were or are a PFIC and have not made either a QEF Election or a Mark-to-Market Election,mark-to-market election, you will be referred to in this summary as a “Non-Electing U.S. Holder.”
If you are a Non-Electing U.S. Holder, you will be subject to the default taxPFIC rules of Section 1291 of the Code with respect to:
any “excess distribution” paid on ordinary shares or ADSs (or by a Lower-tier PFIC to its shareholders that is deemed to be received by a U.S. Holder), which means the excess (if any) of the total distributions received (or deemed received) by you during the current taxable year over 125% of the average distributions received (or deemed received) by you during the three preceding taxable years (or during the portion of your holding period for the ordinary shares or ADSs prior to the current taxable year, if shorter); and
any gain recognizedrealized on the sale or other taxable disposition (including a pledge) of ordinary shares or ADSs.ADSs (or on an indirect disposition of shares by a Lower-tier PFIC).

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Under these default tax rules:
any excess distribution or gain will be allocated ratably over your holding period for the ordinary shares or ADSs;
the amount allocated to the current taxable year and any period prior to the first day of the first taxable year in which we were a PFIC will be treated as ordinary income in the current taxable year;
the amount allocated to each of the other years will be treated as ordinary income and taxed at the highest applicable tax rate in effect for that year; and
the resulting tax liability from any such prior years will be subject to the interest charge applicable to underpayments of tax.
In addition, notwithstanding any election youIf the ADSs are “regularly traded” on a “qualified exchange,” a U.S. Holder of ADSs may make dividendsa mark-to-market election that you receivewould result in tax treatment different from usthe general tax treatment for PFICs described above. The ADSs will not be eligible for the preferential tax rates applicable to QDI (as discussed below in “Distributions on Ordinary Shares or ADSs”) if we are a PFIC either in the taxable year of the distribution or the preceding taxable year, but will instead be taxable at rates applicable to ordinary income.
Special rules for Non-Electing U.S. Holders will apply to determine U.S. foreign tax credits with respect to foreign taxes imposed on distributions on ordinary shares or ADSs.
If we are treated as a PFIC in any year with respect to you, you will be required to file an annual return on IRS Form 8621 regarding distributions received on ordinary shares or ADSs and any gain realized on the disposition of ordinary shares or ADSs. Since we believe that we were a PFIC for 2008, if you held ordinary shares or ADSs in 2008, you are required to file IRS Form 8621 for 2008 and for all succeeding years during which we continue to be treated as a PFIC with respect to you. Alternatively, even if you only began holding ordinary shares or ADSs in the current taxable year of 2009, if it turns out that we are a PFIC for 2009, you will be required to file IRS Form 8621 for 2009 and for all succeeding years during which we continue to be treated as a PFIC with respect to you.
QEF Election. If you own (or owned) ordinary shares or ADSs while we are (or were) a PFIC and make a QEF Election, you generally will not be subject to the default rules of Section 1291 of the Code discussed above. Instead, you will be subject to current U.S. federal income tax on your pro rata share of our ordinary earnings and net capital gain, regardless of whether such amounts are actually distributed to you by us. However, you can make a QEF Election only if we agree to furnish you annually with certain tax information, and we currently do not intend to prepare or provide such information.
Mark-to-Market Election.U.S. Holders may make a Mark-to-Market Election, but only if our ordinary shares or ADSs are marketable stock. Our ordinary shares are not currently listed on any exchange, but our ADSs will be “marketable stock” as long as they remain listed on the Nasdaq Global Market and are regularly traded. Stock is “regularly traded” forin any calendar year duringin which it ismore than ade minimisquantity of the ADSs are traded (other than in de minimis quantities)on a qualified exchange on at least 15 days during each calendar quarter. There canNasdaq, on which the ADSs are listed, is a qualified exchange for this purpose. U.S. Holders should consult their tax advisors regarding the availability and advisability of a mark-to-market election in their particular circumstances. In particular, U.S. Holders should consider carefully the impact of a mark-to-market election with respect to their ADSs, given that the election may not be no assurances, however, that our ADSs will be treated, or continue to be treated, as regularly traded.available for any Lower-tier PFICs.
If you own (or owned) ADSs while we are (or were) a PFIC and make a Mark-to-Market Election, youU.S. Holder makes the mark-to-market election, the holder generally will not be subject to the default rules of Section 1291 of the Code discussed above. Rather, you generally will be required to recognize as ordinary income for any increase inexcess of the fair market value of the ADSs forat the end of each taxable year that we are a PFIC. Youover their adjusted tax basis, and will also be allowed to deduct asrecognize an ordinary loss in respect of any decrease inexcess of the adjusted tax basis of the ADSs over their fair market value at the end of the taxable year (but only to the extent of the net marked-to-market gainamount of income previously included in prior years. Your adjustedas a result of the mark-to-market election). If a U.S. Holder makes the election, the holder’s tax basis in the ADSs will be adjusted to reflect the amount includedincome or deducted.
The Mark-to-Market Electionloss amounts recognized. Any gain recognized on the sale or other disposition of ADSs in a year when we are a PFIC will be effective for the taxable year for which the election is madetreated as ordinary income and all subsequent taxable years, unless our ADSs cease toany loss will be marketable stock or the IRS consentstreated as an ordinary loss (but only to the revocationextent of the election. You should consult your own tax advisor regardingnet amount of income previously included in income as a result of the availability of, and proceduremark-to-market election). Distributions paid on ADSs will be treated as discussed below under “Distributions on Ordinary Shares or ADSs.”

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We do not intend to provide information necessary for making, a Mark-to-Market Election.
One or more of Hurray! Holding Co., Ltd.’s subsidiaries may also be classified as PFICs now or in the future, and furthermore, Hurray! Holding Co., Ltd. or one or more of its subsidiaries may invest in the equity of other foreign corporations that are PFICs. In such cases, U.S. Holders will be subject to make a qualified electing fund election, which, if available, could result in a different tax treatment of the ownership and disposition of ordinary shares or ADSs to an electing U.S. Holder.
If you own ordinary shares or ADSs during any year in which we are a PFIC, rulesyou must generally file an annual report with respect to their indirect ownership interests in such PFICs. U.S. Holders will not be able to make a QEF Election or a Mark-to-Market Electionus, generally with respect to Hurray! Holding Co., Ltd.’s subsidiariesyour federal income tax return for that are PFICs, and there can be no assurance that U.S. Holders will be able to make such elections with respect to any other PFICs in which Hurray! Holding Co., Ltd. or one or more of its subsidiaries invests.year.
Since the PFIC rules are complex, you should consult your own tax advisor regarding them and how they may affect the U.S. federal income tax consequences of the ownership and disposition of ordinary shares or ADSs.

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U.S. Federal Income Tax Consequences If We Are Not Treated as a PFIC
The discussion in “Distributions on Ordinary Shares or ADSs” and “Dispositions of Ordinary Shares or ADSs” below describes the applicable U.S. federal income tax consequences to a U.S. investor in the event that we are not treated as a PFIC for U.S. federal income tax purposes. For a discussion of the rules that apply if we are treated as a PFIC, see the discussion in “Passive Foreign Investment Company” above.
Distributions on Ordinary Shares or ADSs
General. Subject to the discussion in “Passive Foreign Investment Company” above, if you actually or constructively receive a distribution on ordinary shares or ADSs (other than certain pro rata distributions of ordinary shares), you must include the distribution in gross income as a taxable dividend on the date of your (or in the case of ADSs, the depositary’s) receipt of the distribution, but only to the extent of our current or accumulated earnings and profits, as calculated under U.S. federal income tax principles. Such amount must be included without reduction for any foreign tax withheld. Dividends paid by us generally will not be eligible for the dividends received deduction allowed to corporations with respect to dividends received from certain domestic corporations. Dividends paid by us maycorporations or may not be eligible for preferential rates applicable tothe favorable tax rate on certain qualified dividend income as described below.received by certain non-corporate holders.
To the extent a distribution exceeds our current and accumulated earnings and profits, it will be treated first as a non-taxable return of capital to the extent of your adjusted tax basis in the ordinary shares or ADSs, and thereafter as capital gain. Preferential tax rates for long-term capital gain may be applicable to non-corporate U.S. Holders.
We do not intend to calculate our earnings and profits under U.S. federal income tax principles. Therefore, you should expect that a distribution will generally be reported as a dividend, even if that distribution would otherwise be treated as a non-taxable return of capital or as capital gain under the rules described above.
Qualified Dividend Income. WithAs discussed above in “People’s Republic of China Taxation,” dividends paid with respect to non-corporate U.S. Holders (i.e., individuals, trusts, and estates), for taxable years beginning before January 1, 2011, dividends that are treated as qualified dividend income (“QDI”) are taxable at a maximum tax rate of 15%. However, we believe that we are likely a PFIC for the current taxable year of 2009 and were a PFIC for the taxable year of 2008. As a result, dividends paid by us will likely not be treated as QDI.
Foreign Currency Distributions.A dividend paid in foreign currency (for example, Renminbi) must be included in your income as a U.S. dollar amount based on the exchange rate in effect on the date such dividend is received, regardless of whether the payment is in fact converted to U.S. dollars. If the dividend is converted to U.S. dollars on the date of receipt, you generally will not recognize a foreign currency gain or loss. However, if you convert the foreign currency to U.S. dollars on a later date, you must include in income any gain or loss resulting from any exchange rate fluctuations. The gain or loss will be equal to the difference between (i) the U.S. dollar value of the amount you included in income when the dividend was received and (ii) the amount that you receive on the conversion of the foreign currency to U.S. dollars. Such gain or loss will generally be ordinary income or loss and U.S. source for U.S. foreign tax credit purposes.
In-Kind Distributions. Distributions to you of newour ordinary shares or ADSs or rightsmay be subject to subscribe for newPRC withholding tax. Subject to applicable limitations, some of which vary depending upon a U.S. Holder’s circumstances and subject to the discussion above regarding concerns expressed by the U.S. Treasury, PRC income taxes withheld from dividends on ordinary shares or ADSs that are received as part ofat a pro rata distribution to all of our shareholders willrate not be subject to U.S. federal income tax. The adjusted tax basis ofexceeding the new ordinary shares or ADSs or rights so receivedrate provided by the Treaty will be determined by allocating your adjusted tax basis increditable against the old ordinary shares or ADSs between the old ordinary shares or ADSs and the new ordinary shares or ADSs or rights received, based on their relative fair market values on the date of distribution. However, in the case of a distribution of rights to subscribe for ordinary shares or ADSs, the adjusted tax basis of the rights will be zero if the fair market value of the rights is less than 15% of the fair market value of the old ordinary shares or ADSs on the date of distribution and you do not make an election to determine the adjusted tax basis of the rights by allocation as described above. Your holding period for the new ordinary shares or ADSs or rights will generally include the holding period for the old ordinary shares or ADSs on which the distribution was made.
Foreign Tax Credits.Subject to certain conditions and limitations, any foreign taxes paid on or withheld from distributions from us and not refundable to you may be credited against yourU.S. Holder’s U.S. federal income tax liability or, alternatively, mayliability. PRC taxes withheld in excess of the rate applicable under the Treaty will not be deducted from your taxable income. This election is made oneligible for credit against a year-by-year basis and applies to all foreign taxes paid by you or withheld from you that year.
Distributions will constitute foreign sourceU.S. Holder’s federal income for foreign tax credit limitation purposes.liability. The foreign tax credit limitation is calculated separately with respect to specific classes of income. For this purpose, distributions characterized as dividends distributed by us will generally constitute “passive category income” or, in the case of certain U.S. Holders, “general category income.” Special limitations may apply if a dividend is treated as QDI (as defined above).

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Special rules may apply to individuals whose foreign source income during the taxable year consists entirely of “qualified passive income” and whose creditable foreign taxes paid or accrued during the taxable year do not exceed $300 ($600 in the case of a joint return).
Since the rules governing foreign tax credits are complex, youand U.S. Holders should consult your owntheir tax advisoradvisors regarding the availability of foreign tax credits in your particular circumstances.
The U.S. Treasury has expressed concerns that parties to whom ADSs are pre-released may be taking actions that are inconsistent with the claiming of foreign tax credits by U.S. Holders of ADSs. Such actions would also be inconsistent with the claiming of the preferential tax rates applicable to QDI, as defined above. Accordingly, the creditability of foreign taxes and the availability of such preferential tax rates could be affected by future actions that may be taken by the U.S. Treasury or parties to whom ADSs are pre-released.in their particular circumstances.
Dispositions of Ordinary Shares or ADSs
Subject to the discussion in “Passive Foreign Investment Company” above, you generally will recognizerealize taxable gain or loss realized on the sale or other taxable disposition of ordinary shares or ADSs equal to the difference between the U.S. dollar value of (i) the amount realized on the disposition (i.e., the amount of cash plus the fair market value of any property received), and (ii) your adjusted tax basis in the ordinary shares or ADSs. Such gain or loss will be capital gain or loss.
If you have held the ordinary shares or ADSs for more than one year at the time of disposition, such capital gain or loss will be long-term capital gain or loss. Preferential tax rates for long-term capital gain (currently, with a maximum rate of 15% for taxable years beginning before January 1, 2011)2013) will apply to non-corporate U.S. Holders. If you have held the ordinary shares or ADSs for one year or less, such capital gain or loss will be short-term capital gain or loss, taxable as ordinary income at your marginal income tax rate. The deductibility of capital losses is subject to limitations.

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Generally, any
As discussed above in “People’s Republic of China Taxation,” gains realized on the disposition of our ordinary shares or ADSs could be subject to PRC tax. Any gain or loss recognized by a U.S. Holder on a disposition of our ordinary shares or ADSs will not give rise to foreign sourcegenerally be treated as U.S.-source income or loss for U.S. foreign tax credit limitation purposes. A U.S. Holder that is eligible for the benefits of the Treaty may be able to elect to treat disposition gain that is subject to PRC taxation as foreign-source gain and claim a credit in respect of the tax. The rules governing foreign tax credits are complex, and U.S. Holders should consult their tax advisors regarding the creditability of foreign taxes in their particular circumstances.
You should consult your own tax advisor regarding the U.S. federal income tax consequences if you receive currency other than U.S. dollars upon the disposition of ordinary shares or ADSs.
Information Reporting and Backup Withholding
Generally, information reporting requirements will apply to distributions on ordinary shares or ADSs or proceeds from the disposition of ordinary shares or ADSs paid within the United States (and, in certain cases, outside the United States) to a U.S. Holder unless such U.S. Holder is an exempt recipient, such as a corporation.recipient. Furthermore, backup withholding (currently at 28%) may apply to such amounts unless such U.S. Holder (i) is an exempt recipient that, if required, establishes its right to an exemption, or (ii) provides its taxpayer identification number, certifies that it is not currently subject to backup withholding, and complies with other applicable requirements. A U.S. Holder may generally avoid backup withholding by furnishing a properly completed IRS Form W-9.
Backup withholding is not an additional tax. Amounts withheld under the backup withholding rules may be credited against your U.S. federal income tax liability. Furthermore, you may obtain a refund of any excess amounts withheld by filing an appropriate claim for refund with the IRS and furnishing any required information in a timely manner.
TAXATION OF NON-U.S. HOLDERS
Distributions on Ordinary Shares or ADSs
SubjectFor taxable years beginning after March 18, 2010, new legislation requires certain U.S. Holders who are individuals to the discussion in “Information Reporting and Backup Withholding” below, asreport information relating to stock of a Non-U.S. Holder, you generally will not benon-U.S. person, subject to U.S. federal income tax, including withholding tax, on distributions received on ordinary shares or ADSs, unless the distributions are effectively connected with your conduct of a trade or businesscertain exceptions (including an exception for stock held in the United States (and, if an applicable income tax treaty so requires, attributable to a permanent establishment that you maintain in the United States).
If distributions are effectively connected withcustodial accounts maintained by a U.S. trade or business (and, if applicable, attributable to a U.S. permanent establishment), you generally will be subject to tax on such distributions in the same manner as a U.S. Holder, as described in “Taxation offinancial institution). U.S. Holders — Distributionsare urged to consult their tax advisers regarding the effect, if any, of this legislation on Ordinary Shares or ADSs” above. In addition, any such distributions received by a corporate Non-U.S. Holder may also, under certain circumstances, be subject to an additional “branch profits tax” at a 30% rate or such lower rate as may be specified by an applicable income tax treaty.

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Dispositions of Ordinary Shares or ADSs
Subject to the discussion in “Information Reportingtheir ownership and Backup Withholding” below, as a Non-U.S. Holder, you generally will not be subject to U.S. federal income tax, including withholding tax, on any gain recognized on a sale or other taxable disposition of ordinary shares or ADSs, unless (i) the gain is effectively connected with your conduct of a trade or business in the United States (and, if an applicable income tax treaty so requires, attributable to a permanent establishment that you maintain in the United States), or (ii) you are an individual and are present in the United States for at least 183 days in the taxable year of the disposition, and certain other conditions are met.
If you meet the test in clause (i) above, you generally will be subject to tax on any gain that is effectively connected with your conduct of a trade or business in the United States in the same manner as a U.S. Holder, as described in “Taxation of U.S. Holders — Dispositions of Ordinary Shares or ADSs” above. Effectively connected gain realized by a corporate Non-U.S. Holder may also, under certain circumstances, be subject to an additional “branch profits tax” at a 30% rate or such lower rate as may be specified by an applicable income tax treaty.
If you meet the test in clause (ii) above, you generally will be subject to tax at a 30% rate on the amount by which your U.S. source capital gain exceeds your U.S. source capital loss.
Information Reporting and Backup Withholding
Payments to Non-U.S. Holders of distributions on, or proceeds from the disposition of, ordinary shares or ADSs are generally exempt from information reporting and backup withholding. However, a Non-U.S. Holder may be required to establish that exemption by providing certification of non-U.S. status on an appropriate IRS Form W-8.
Backup withholding is not an additional tax. Amounts withheld under the backup withholding rules may be credited against your U.S. federal income tax liability. Furthermore, you may obtain a refund of any excess amounts withheld by filing an appropriate claim for refund with the IRS and furnishing any required information in a timely manner.
Enforcement of Civil Liabilities
We are incorporated in the Cayman Islands because of the following benefits found there:
political and economic stability;
an effective judicial system;
a favorable tax system;
the absence of exchange control or currency restrictions; and
the availability of professional and support services.
However, certain disadvantages accompany incorporation in the Cayman Islands. These disadvantages include:
(1) The Cayman Islands has a less developed body of securities laws as compared to the United States and provides significantly less protection to investors; and
(2) Cayman Islands companies may not have standing to sue before the federal courts of the United States.
Our constituent documents do not contain provisions requiring that disputes, including those arising under the securities laws of the United States, between us, our officers, directors and shareholders be arbitrated.
A substantial portion of our current operations is conducted in China through our wholly-owned subsidiaries which are incorporated in China. All or most of our assets are located in China. We have appointed CT Corporation System, 111 Eighth Avenue, New York, NY 10011, as our agent upon whom process may be served in any action brought against us under the securities laws of the United States. A majority of our directors and officers are nationals or residents of jurisdictions other than the United States and a substantial portion of their assets are located outside the United States. As a result, it may be difficult for a shareholder to effect service of process within the United States upon these persons, or to enforce against us or them judgments obtained in United States courts, including judgments predicated upon the civil liability provisions of the securities laws of the United States or any state in the United States.

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Appleby, our counsel as to Cayman Islands law, has advised us and we are of the understanding as to Chinese law, that there is uncertainty as to whether the courts of the Cayman Islands or China would:
(1) recognize or enforce judgments of United States courts obtained against us or our directors or officers predicated upon the civil liability provisions of the securities laws of the United States or any state in the United States; or
(2) entertain original actions brought in the Cayman Islands or China against us or our directors or officers predicated upon the securities laws of the United States or any state in the United States.
Appleby has further advised us that a final and conclusive judgment in the federal or state courts of the United States under which a sum of money is payable, other than a sum payable in respect of taxes, fines, penalties or similar charges, may be subject to enforcement proceedings as a debt in the courts of the Cayman Islands under the common law doctrine of obligation.
We are further of the understanding that the recognition and enforcement of foreign judgments are provided for under Chinese Civil Procedures Law. Chinese courts may recognize and enforce foreign judgments in accordance with the requirements of Chinese Civil Procedures Law based either on treaties between China and the country where the judgment is made or on reciprocity between jurisdictions.ADSs.
F. Dividends and Paying Agents
Not applicable.
G. Statement by Experts
Not applicable.
H. Documents on Display
We have previouslyfiled this annual report, including exhibits, with the SEC. As allowed by the SEC, in Item 19 of this annual report, we incorporate by reference certain information we filed with the Commission a registration statement on Form F-1 and prospectus, and a registration statement on Form F-6, underSEC. This means that we can disclose important information to you by referring you to another document filed separately with the Securities ActSEC. The information incorporated by reference is considered to be part of 1933, as amended, with respect to our ordinary shares represented by ADSs, as well as the ADSs.this annual report.
We are subject to the periodic reporting and other informational requirements of the Securities Exchange Act of 1934, as amended, or the Exchange Act. Under the Exchange Act,applicable to foreign private issuers. Accordingly, we arewill be required to file reports, including annual reports on Form 20-F, and other information with the SEC. Specifically, we are required to file annually a Form 20-F no later than six months after the close of each fiscal year, which is December 31 of each year. Copies of reports and other information, when so filed, may be inspected without charge and may be obtained at prescribed rates at the public reference facilities maintained by the SEC at 100 F Street, N.E., Washington, D.C. 20549. You can request copies of these documents upon payment of a duplicating fee, by writing to the SEC. Please call the SEC at 1-800-SEC-0330 for further information on the operation of the public reference rooms. The SEC also maintains a website atwww.sec.govthat contains reports, proxy and information statements, and other information regarding registrants that make electronic filings with the SEC using its EDGAR system. As a foreign private issuer, we are exempt from the rules under the Exchange Act prescribing the furnishing and content of quarterly reports and proxy statements, and officers, directors and principal shareholders are exempt from the reporting and short-swing profit recovery provisions contained in Section 16 of the Exchange Act. Our annual reports and other information so filed can be inspected and copied at the public reference facility maintained by the SEC at 100 F. Street, N.E., Washington, D.C. 20549. You can request copies of these documents upon payment of a duplicating fee by writing to the SEC. Please call the SEC at 1-800-SEC-0330 for further information on the operation of the public reference facility. Our SEC filings will also be available to the public on the SEC’s Internet Web site athttp://www.sec.gov.

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Our financial statements have been prepared in accordance with US GAAP.
We will make available to our shareholders annual reports, which will include a review of operations and annual audited consolidated financial statements prepared in conformity with US GAAP.
I. Subsidiary Information
Not applicable.
Item 11. Quantitative and Qualitative Disclosures About Market Risk
Please refer to Item 5. “Operating and Financial Review and Prospects—Quantitative and Qualitative Disclosures About Market Risk.”

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Item 12. Description of Securities Other than Equity Securities
Not Applicable.D. American Depositary Shares
Citibank, N.A. is our Depositary. The depositary’s office is located at 111 Wall Street, New York, NY 10043, U.S.A. Each of our ADSs represents 100 shares of par value US$0.00005 per share.
ADR Fees Payable by Investors
The Depositary collects its fees for delivery and surrender of ADSs directly from investors depositing ordinary shares or surrendering ADSs for the purpose of withdrawal or from intermediaries acting for them. The depositary collects fees for making distributions to investors by deducting those fees from the amounts distributed or by selling a portion of distributable property to pay the fees. The depositary may collect its annual fee for depositary services by deductions from cash distributions or by directly billing investors or by charging the book-entry system accounts of participants acting for them. The depositary may generally refuse to provide fee-attracting services until its fees for those services are paid.
Persons depositing or withdrawing shares must pay:For:
A fee not in excess of $5.00 per 100 ADSs
  Issuance of ADSs, including issuances resulting from a distribution of ordinary shares or rights or other property
  Cancellation or withdrawals of ADSs
  Distributions of securities other than ADSs or rights to purchase additional ADSs
A fee not in excess of $2.00 per 100 ADSs
  Distributions of cash dividends or other cash distributions to holders of ADRs
  Annual depositary services, except to the extent of any cash dividend fee(s) charged
A fee not in excess of $1.50 per ADR
  Transfers of ADRs
Taxes and other governmental charges the depositary or the custodian have to pay on any ADS or ordinary shares underlying an ADS, for example, stock transfer taxes, stamp duty or withholding taxes
  As necessary
Any charges, fees or expenses incurred
by the depositary or its agents for
servicing the deposited securities
  As necessary

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Payments Received
For the year ended December 31, 2010, the Depositary made payments on our behalf to third parties of $36,488.13, ($14,722.3 for legal expenses, $3,633.11 for account maintenance and $18,132.72 for proxy expenses) which is deducted from the amount of reimbursements made by the Depositary to us.
PART II
Item 13. Defaults, Dividend Arrearages and Delinquencies
Not Applicable.
Item 14.Material Modifications to the Rights of Security Holders and Use of Proceeds
Item 14. Material Modifications to the Rights of Security Holders and Use of Proceeds
Use of Proceeds
The following “Use of Proceeds” information relates to the registration statement on Form F-1 (File No. 333-121987) (the “Registration Statement”) for our initial public offering of 6,880,000 American Depositary Shares, each representing 100 of our ordinary shares, which were sold by us and certain selling shareholders for an aggregate offering price of $70.5 million. Our Registration Statement was declared effective by the SEC on February 3, 2005.
We received net proceeds of approximately $59.4 million from our initial public offering (taking into account underwriting discounts of approximately $4.9 million, transaction expenses of approximately $3.8 million and payments to selling shareholders of approximately $2.4 million). None of the transaction expenses included payments to directors or officers of our company or their associates, persons owning 10% or more of our equity securities or our affiliates.
As of December 31, 2008,2010, we have used approximately $18.0$47.4 million in net proceeds from our initial public offering to acquire certain businesses and fund expenses, primarily for general corporate purposes, product development, software and technology infrastructure products and other capital expenditures. None of the net proceeds from the initial public offering were paid, directly or indirectly, to any of our directors or officers of our company or their associates, persons owning 10% or more of our equity securities or our affiliates.
Citigroup Global Markets Inc., Piper Jaffray Co. and Think Equity Partners LLC were the underwriters for our initial public offering.
Item 15. Controls and Procedures
Evaluation of Disclosure Controls and Procedures
OurAs of the end of the period covered by this report, our acting chief executive officer and chief financial officer have conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures, as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as of the end of December 31, 2008.amended. Based on this evaluation, our acting chief executive officer and chief financial officer concluded that, as of December 31, 2008, ourthe Company’s disclosure controls and procedures were not effective primarily because of the material weaknessweaknesses in our internal control over financial reporting described below under “Management’s Report on Internal Control over Financial Reporting.”

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Management’s Report on Internal Control over Financial Reporting
Management of Ku6 Media Co., Ltd. (together with its consolidated subsidiaries and variable interest entities, the “Group”) is responsible for establishing and maintaining adequate internal control over financial reporting (asas defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act). InternalAct. The Group’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of our financial reporting and the preparation of consolidated financial statements for external purposes in accordance with accounting principles generally accepted in the United States of America. The Group’s internal control over financial reporting includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the Group; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and includes those policiesthat receipts and procedures that:
(1)pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of a company’s assets,
(2)provide reasonable assurance that transactions are recorded as necessary to permit preparation of consolidated financial statements in accordance with generally accepted accounting principles and that a company’s receipts and expenditures are being made only in accordance with authorizations of a company’s management and directors, and
(3)provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of a company’sexpenditures of the Group are being made only in accordance with authorizations of management; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the Group’s assets that could have a material effect on the consolidated financial statements.

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Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of the company’s annual or interim financial statements will not be prevented or detected on a timely basis.
As required by Section 404Under the supervision and with the participation of our management, including our acting chief executive officer and chief financial officer, the Group conducted an assessment of the Sarbanes-Oxley Acteffectiveness of 2002 and related rules promulgated by the Securities and Exchange Commission, our management assessed the effectiveness ofits internal control over financial reporting as of December 31, 2008 using thebased upon criteria set forth in the report “Internal Control—Integrated Framework” publishedestablished by the Committee of Sponsoring Organizations of the Treadway Commission (known as COSO).COSO in Internal Control — Integrated Framework. Based on this evaluation,assessment, management concludeddetermined that ourthe Group’s internal control over financial reporting was not effective as of December 31, 20082010 due to the following material weakness.
Our affiliated music companies make an allowance for doubtful debts against trade receivables based on a reviewlack of each individual account. However, the managementsufficient competent accounting personnel with appropriate levels of these companies do not use a set of criteria (such as payment historyaccounting knowledge and account activity)experiences to determine whether an allowance for an individual account is necessary.
After the material weakness was reported to our audit committee, the audit committee agreed on an action plan to require the responsible management to remediate the weakness. The steps so far taken include:
(1)establishing general guidelines based on aging of trade receivables within the music companies as to when an allowance should be made (as we have in our other operations); and
(2)developing a list of criteria that management should consider when determining whether other allowances are required against specific accounts.
We do not believe that the material weakness identified above had a pervasive impact on internal control over financial reporting.
Upon identification of the material weakness, our management examined each material trade receivable in the music companiesaddress complex U.S. GAAP accounting issues and having regard to the payment history up to the date of this annual report on Form 20-F, determined that no material adjustment was required to the draftprepare financial statements contained in this report.and related disclosures under U.S. GAAP.
This annual report does not include an attestation reportThe effectiveness of our registered public accounting firm regarding internal control over financial reporting as temporary rules of the Securities and Exchange Commission that permit us to provide onlyDecember 31, 2010 has been audited by PricewaterhouseCoopers Zhong Tian CPAs Limited Company, our management’sindependent registered public accounting firm, as stated in its report in this annual report.included on page F-2.
Changes in Internal Control Overover Financial Reporting
ThereDuring the year ended December 31, 2010, the Company engaged KPMG Advisory (China) Limited, a third party advisory firm, to provide SOX 404 compliance assistance services and assisted to establish the internal controls over financial reporting relating to Ku6’s advertising business mainly including the controls of the processes of advertising revenue and receivables, cost and expense, taxation, treasury and payment, human resource, fixed assets and intangible assets, financial reporting and disclosure and the information technology general and application controls as a result of the acquisition of Ku6 in January 2010. Except for the described internal controls relating to Ku6’s advertising business, there were no changes in our internal controlscontrol over financial reporting that occurred during the period covered by this annual report on Form 20-F that have materially affected, or are reasonably likely to materially affect, our internal controlscontrol over financial reporting.
Management’s Plan for Remediation of Material Weaknesses
Our management is evaluating remediation measures that it could undertake to address this material weakness and will continue this evaluation so that the Company may institute a comprehensive remediation plan. It is expected that this plan will include but not be limited to (a) hiring accounting personnel with appropriate knowledge and experience in U.S. GAAP, (b) providing more training on U.S. GAAP to accounting and other relevant personnel, (c) having those primarily responsible for the preparation of books, records and financial statements take AICPA training and exam, and (d) if necessary, utilizing the services of external consulting professionals in the area of complex accounting issues.

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Item 16. Reserved
Item 16A. Audit Committee Financial Expert
Our boardBoard of directorsDirectors has determined that Mr. Alan PowrieBruno Wu qualifies as an Audit Committee Financial Expert as defined byaudit committee financial expert in accordance with the applicable rulesterms of Item 16A of Form 20-F. Mr. Wu satisfies the “independence” requirements of the SECNASDAQ Stock Market Rules and that Mr. Powrie is “independent” as definedmeets the criteria for “independence” under applicable Nasdaq rules.Rule 10A-3 under the Exchange Act.
Item 16B. Code of Ethics
We have adopted a Code of Business Conduct which applies to our employees, officers and non-employee directors, including our principal executive officer, principal financial officer, principal accounting officer or controller, and persons performing similar functions. This code is intended to qualify as a “code of ethics” within the meaning of the applicable rules of the SEC.
The Code of Business Conduct is available on our investor relations website atwww.hurray.comhttp://www.mzcan.com/us/KUTV/irwebsite. To the extent required by law, any amendments to, or waivers from, any provision of the Code of Business Conduct will be promptly disclosed to the public. Copies of the Code of Business Conduct will be provided to any shareholder upon written request to theto: Legal Counsel, 15/F, Tower B, Gateway Plaza, No.18 Xia Guang Li, East Third Ring,Building 6, Zhengtongchuangyi Centre, No. 18, Xibahe Xili, Chaoyang District, Beijing 100027,100020, People’s Republic of China.

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Item 16C. Principal Accountant Fees and Services
Disclosure of Fees Charged by Independent Accountants
The following table summarizes the fees charged by Deloitte Touche Tohmatsu CPA Ltd. (our independent accountants from 2001 to the second quarter of 2009) and PricewaterhouseCoopers Zhong Tian CPAs Limited Company (our independent accountants from the third quarter of 2009 until the present time) for certain services rendered to our company during 20082010 and 2007.2009.
         
  For the year ended 
  December 31, 
  2008  2007 
Audit fees(1)
 $437,132  $648,260 
Audit related fees(2)
      
Tax fees(3)
 $96,455    
All other fees(4)
      
         
  For the year ended 
  December 31, 
  2010  2009 
Audit fees (1) $1,026,652  $1,247,687 
Audit-related fees (2)      
Tax fees (3)  29,544    
All other fees (4)     41,233 
 
   
(1) “Audit fees” means the aggregate fees incurred in each of the fiscal years listed for our calendar year audits and reviews of financial statements.
 
(2) “Audit-related fees” means the aggregate fees incurred in each of the fiscal years listed for professional services related to the audit of our financial statements that are not reported under “Audit fees” and consultation on accounting standards or transactions.
 
(3) “Tax fees” means the aggregate fees incurred in each of the fiscal years listed for professional services rendered for tax compliance, tax advice and tax planning.
 
(4) “All other fees” means the aggregate fees incurred in each of the fiscal years listed for professional services rendered other than those reported under “Audit fees,” “Audit-related fees,” and “Tax fees.”

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Audit Committee Pre-approval Policies and Procedures
Our audit committee has adopted procedures which set forth the manner in which the committee will review and approve all audit and non-audit services to be provided by Deloitte Touche Tohmatsu CPA Ltd. and PricewaterhouseCoopers Zhong Tian CPAs Limited Company before that firm isthose firms are retained for such services. The pre-approval procedures are as follows:
Any audit or non-audit service to be provided to us by the independent accountant must be submitted to the audit committee for review and approval, with a description of the services to be performed and the fees to be charged.
The audit committee in its sole discretion then approves or disapproves the proposed services and documents such approval, if given, through written resolutions or in the minutes of meetings, as the case may be.
Item 16D. Exemptions from the Listing Standards for Audit Committees
We have not been granted an exemption from the applicable listing standards for the audit committee of our board of directors.
Item 16E. Purchases of Equity Securities by the Issuer and Affiliated Purchasers
None.
Item 16F. Changes in Registrant’s Certifying Accountant
None.Not applicable
Item 16G. Corporate Governance
Pursuant to NASDAQ’s Marketplacethe NASDAQ Stock Market Rules, foreign private issuers such as our company may follow home-country practice in lieu of certain NASDAQ corporate governance requirements. We have notified NASDAQ that a majority of our intention to adoptdirectors do not qualify as independent directors, we do not have a non-conforming practicenominations committee, nor is independent director involvement required in the selection of postingdirector nominees or in the determination of executive compensation. Issuances of securities in connection with equity-based compensation of officers, directors, employees or consultants will be permitted without obtaining prior shareholder approval and we will post our annual reports to shareholders on our corporate website in lieu of mailing physical copies to record holders and beneficial owners of our ADSs and ordinary shares. Under the lawsThis home-country practice of ours differs from Rules 5605(b), (d) and (e), 5635(c) and 5615(a)(3) of the Cayman Islands,NASDAQ Stock Market Rules, because there are no express provisions requiring our company to furnish annual reports to our shareholders. We adopted this practicespecific requirements under Cayman Islands law on director independence or on the establishment of a nominations committee, and neither are there any requirements on independent directors’ involvement in 2007 to avoid the considerable expense associated with such mailing.selection of director nominees nor in the determination of executive compensation.

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PART III
Item 17. Financial Statements
The Company hasWe have elected to provide financial statements pursuant to Item 18.
Item 18. Financial Statements
The consolidated financial statements for Hurray! HoldingKu6 Media Co., Ltd. and its subsidiaries are included at the end of this annual report on Form 20-F.
Pursuant to Rule 3-05 of SEC Regulation S-X, financial statements of Ku6 Holding Limited for the year ended December 31, 2008 and 2009, of which we acquired 100% stake in January 2010, are included at the end of this annual report on a voluntary basis, although it is not required for foreign private issuers to be included in Form 20-F.

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Item 19. Exhibits
     
Exhibit  
Number Document
 1.1  Amended and Restated Memorandum and Articles of Association of the Company (incorporated herein by reference to Exhibit 3.1 to our registration statement on Form F-1 (Registration No. 333-121987) filed with the Commission on January 12, 2005).
     
 1.2Amendment to the Amended and Restated Memorandum and Articles of Association of the Company as adopted on October 16, 2009 (incorporated herein by reference to Exhibit 1.2 to our Form 20-F (file No. 000-51116) filed with the Commission on April 30, 2010).
1.3Amendment to the Amended and Restated Memorandum and Articles of Association of the Company as adopted on June 24, 2011.
2.1  Specimen American Depositary Receipt of the Company (incorporated by reference to Exhibit 4.1 to our registration statement on Form F-6 (Registration No. 333-122004) filed with the Commission on January 13, 2005).Ku6 Media Co., Ltd.
     
 2.2  Specimen Share Certificate of the Company (incorporated herein by reference to Exhibit 4.2 to our registration statement on Form F-1 (Registration No. 333-121987) filed with the Commission on January 12, 2005).
     
 2.3  Form of Deposit Agreement dated February 9, 2005 among the Company,us, Citibank N.A. and holders of the American Depositary Receipts issued thereunder (incorporated by reference to Exhibit 3(a) to our registration statement on Form F-6 (Registration No. 333-122004) filed with the Commission on January 13, 2005).
     
 4.1  English translation of Equity Transfer Agreement dated May 17, 2010, between Hurray! Digital Media Technology Co., Ltd. and Huayi Brothers Media Corporation relating to the equity interest in Beijing Huayi Brothers Music Co., Ltd.
4.2Share Purchase Agreement dated November 26, 2009 among Hurray! Holding Co., Ltd., the selling shareholders of Ku6 Holding Limited and Ku6 Holding Limited.
4.3Master Transaction Agreement between Shanda Interactive Entertainment Limited and Hurray! Holding Co., Ltd., dated June 1, 2010 (incorporated by reference to Exhibit 99.2 to our press release on Form 6-K (file no. 000-51116) filed with the Commission on June 2, 2010).
4.4English Translation of Loan Agreement between Ku6 (Beijing) Information Technology Co., Ltd. and Shanghai Dongfang Branch of China Merchants Bank Stock Limited Company dated December 31, 2010.
4.5English Translation of Loan Agreement between Ku6 (Beijing) Information Technology Co., Ltd. and Shanghai Dongfang Branch of China Merchants Bank Stock Limited Company dated February 10, 2011.
4.6English Translation of Loan Agreement between Ku6 Media Co., Ltd. and Shanda Games Limited dated December 27, 2010.
4.7English Translation of Loan Agreement between Ku6 Media Co., Ltd. and Shanda Games Limited dated January 25, 2011.
4.8English translation of Loan Agreement between Ku6 (Beijing) Technology Co., Ltd. and Shanyou Li dated April 11, 2007.

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Exhibit
NumberDocument
4.9English translation of Loan Agreement between Ku6 (Beijing) Technology Co., Ltd. and Shanyou Li dated June 23, 2008.
4.10English translation of Loan Agreement between Ku6 (Beijing) Technology Co., Ltd. and Hailong Han dated April 11, 2007.
4.11English translation of Exclusive Business Cooperation Agreement between Ku6 (Beijing) Technology Co., Ltd. and Ku6 (Beijing) Information Technology Co., Ltd dated June 23, 2008.
4.12English translation of Share Pledge Agreement among Ku6 (Beijing) Technology Co., Ltd., Shanyou Li and Ku6 (Beijing) Information Technology Co., Ltd dated July 8, 2009.
4.13English translation of Share Pledge Agreement among Ku6 (Beijing) Technology Co., Ltd., Hailong Han and Ku6 (Beijing) Information Technology Co., Ltd dated April 11, 2007.
4.14English translation of Supplementary Agreement to the Share Pledge Agreement among Ku6 (Beijing) Technology Co., Ltd., Hailong Han and Ku6 (Beijing) Information Technology Co., Ltd dated June 23, 2008.
4.15English translation of Power of Attorney by Shanyou Li dated July 8, 2009.
4.16English translation of Power of Attorney by Hailong Han dated June 23, 2008.
4.17English translation of Exclusive Option Agreement among Ku6 (Beijing) Technology Co., Ltd., Shanyou Li and Ku6 (Beijing) Information Technology Co., Ltd dated July 8, 2009.
4.18English translation of Exclusive Option Agreement among Ku6 (Beijing) Technology Co., Ltd., Hailong Han and Ku6 (Beijing) Information Technology Co., Ltd dated April 11, 2007.
4.19English translation of Exclusive Intellectual Property Option Agreement between Ku6 (Beijing) Technology Co., Ltd. and Ku6 (Beijing) Information Technology Co., Ltd dated June 23, 2008.
4.20English translation of Supplementary Agreement to the Exclusive Option Agreement among Ku6 (Beijing) Technology Co., Ltd., Hailong Han and Ku6 (Beijing) Information Technology Co., Ltd dated June 23, 2008.
4.21English translation of Loan Agreement between WeiMoSanYi (Tianjin) Technology Co., Ltd. and Shanyou Li dated May 27, 2010.
4.22English translation of Loan Agreement between WeiMoSanYi (Tianjin) Technology Co., Ltd. and Xingye Zeng dated May 27, 2010.
4.23English translation of Exclusive Consulting And Service Agreement between WeiMoSanYi (Tianjin) Technology Co., Ltd. and Ku6 (Beijing) Cultural Media Co., Ltd dated May 27, 2010.
4.24English translation of Business Operation Agreement among WeiMoSanYi (Tianjin) Technology Co., Ltd., Ku6 (Beijing) Cultural Media Co., Ltd., Shanyou Li and Xingye Zeng dated May 27, 2010.
4.25English translation of Power of Attorney by Shanyou Li dated May 27, 2010.
4.26English translation of Power of Attorney by Xingye Zeng dated May 27, 2010.
4.27English translation of Share Pledge Agreement between WeiMoSanYi (Tianjin) Technology Co., Ltd. and Shanyou Li dated May 27, 2010.

104


Exhibit
NumberDocument
4.28English translation of Share Pledge Agreement between WeiMoSanYi (Tianjin) Technology Co., Ltd. and Xingye Zeng dated May 27, 2010.
4.29English translation of Equity Disposition Agreement among WeiMoSanYi (Tianjin) Technology Co., Ltd., Shanyou Li, Xingye Zeng and Ku6 (Beijing) Cultural Media Co., Ltd. dated May 27, 2010.
4.30English translation of Transfer Agreement among Shanda Computer (Shanghai) Co., Ltd., Ku6 (Beijing) Technology Co., Ltd. and Dongxu Wang dated August 5, 2010.
4.31English translation of Exclusive Consulting And Service Agreement between Ku6 (Beijing) Technology Co., Ltd. and Shanghai Yisheng Network Technology Co., Ltd. dated August 5, 2010.
4.32English translation of Business Operation Agreement among Ku6 (Beijing) Technology Co., Ltd., Dongxu Wang and Shanghai Yisheng Network Technology Co., Ltd. dated August 5, 2010.
4.33English translation of Power of Attorney by Dongxu Wang dated August 5, 2010.
4.34English translation of Share Pledge Agreement between Ku6 (Beijing) Technology Co., Ltd. and Dongxu Wang dated August 5, 2010.
4.35English translation of Equity Disposition Agreement among Ku6 (Beijing) Technology Co., Ltd., Dongxu Wang and Shanghai Yisheng Network Technology Co., Ltd. dated August 5, 2010.
4.36English translation of Share Proxy Agreement between Ku6 (Beijing) Technology Co., Ltd. and Dongxu Wang dated August 5, 2010.
4.37English translation of Exclusive Option Agreement among WeiMoSanYi (Tianjin) Technology Co., Ltd., Ku6 (Beijing) Information Technology Co., Ltd and Tianjin Ku6 Zheng Yuan Information Technology Co., Ltd. dated March 21, 2009.
4.38English translation of Exclusive Business Cooperation Agreement between WeiMoSanYi (Tianjin) Technology Co., Ltd., and Tianjin Ku6 Zheng Yuan Information Technology Co., Ltd. dated March 21, 2009.
4.39English translation of Equity Interest Pledge Agreement among WeiMoSanYi (Tianjin) Technology Co., Ltd., Ku6 (Beijing) Information Technology Co., Ltd and Tianjin Ku6 Zheng Yuan Information Technology Co., Ltd. dated March 21, 2009.
4.40English translation of Power of Attorney by Ku6 (Beijing) Information Technology Co., Ltd dated March 21, 2009.
4.412010 Equity Compensation Plan.
4.42Form of Indemnification Agreement (incorporated by reference to Exhibit 10.4 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
     
 4.24.43  Translation of Equity TransferShare Purchase Agreement bybetween Ku6 Media Co., Ltd. and among Zhang Yi, Shang Aiqin, Wang Jiang, Xu Hongyan, Xie Peifu, He Ming and Chen YixiaoShanda Media Group Limited, dated December 30, 2005 (incorporated by reference to Exhibit 4.13 of our annual report on Form 20-F filed with the Commission on June 15, 2006).April 1, 2011.
     
 4.34.44  Translation of Equity Transfer and Capital IncreaseSenior Convertible Bond Purchase Agreement by and among Beijing Huayi Brothers Advertising Co., Ltd., Beijing Qixin Weiye Culture Developmentbetween Ku6 Media Co., Ltd. and Hurray! Digital Music Technology Co., Ltd.Shanda Media Group Limited, dated December 12, 2005 (incorporated by reference to Exhibit 4.15 of our annual report on Form 20-F filed with the Commission on June 15, 2006).April 1, 2011.
     
 4.44.45  Translation of CooperationEquity Purchase Agreement by and among Hurray! Solutions, Ltd., Beijing Enterprise Mobile TechnologyKu6 Media Co., Ltd., Beijing Hutong Wuxian Technology Co., Ltd., Zhong Xiongbing, Guangdong Freeland Movie and Television Production Co., Ltd., Beijing Shiji Freeland Movie and Television Distribution Co., Ltd., Shanghai Hai Le Audio & Video Distributionthe shareholders of Hangzhou Soushi Networking Co., Ltd. and Hong Kong Freeland Movie Industry GroupHangzhou Soushi Networking Co., Ltd. dated November 14, 2005 (incorporated by reference to Exhibit 4.16as of our annual report on Form 20-F filed with the Commission on June 15, 2006).
4.5Translation of Data Service Cooperation Agreement between Beijing Enlight Times Info Co., Ltd and Hurray! Solutions Ltd. (incorporated by reference to Exhibit 10.21 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).April 20, 2011.

 

82105


     
Exhibit  
Number Document
 4.6Translation of Agreement for Transfer of Entitlement to Dividends between Qindai Wang and Hurray! Holding Co., Ltd. dated August 15, 2003 (incorporated by reference to Exhibit 10.24 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.7Translation of Software Assignment Agreement between Hurray! Solutions Ltd. and Hurray! Times Communications (Beijing) Ltd. dated May 5, 2004 (incorporated by reference to Exhibit 10.27 of our registration statement on Form F-1 (File No. 333 121987) filed with the Commission on January 12, 2005).
4.8Translation of Software License Agreement between Hurray! Times Communications (Beijing) Ltd. and Hurray! Solutions Ltd. dated May 5, 2004(incorporated by reference to Exhibit 10.28 of our registration statement on Form F-1 (File No. 333 121987) filed with the Commission on January 12, 2005).
4.9Translation of Letter of Undertaking by Qindai Wang dated May 5, 2004 (incorporated by reference to Exhibit 10.31 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.10Translation of Authorization Agreement by Songzuo Xiang dated May 5, 2004 (incorporated by reference to Exhibit 10.32 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.11Translation of Exclusive Technical Consulting and Services Agreement between Hurray! Times Communications (Beijing) Ltd. and Hurray! Solutions Ltd. dated May 5, 2004 (incorporated by reference to Exhibit 10.33 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.12Translation of Operating Agreement among Hurray! Times Communications (Beijing) Ltd., Hurray! Solutions Ltd., Qindai Wang and Songzuo Xiang dated May 5, 2004 (incorporated by reference to Exhibit 10.34 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.13Translation of Contract Related to Exclusive Purchase Right of Equity Interest among Hurray! Holding Co., Ltd., Hurray! Solutions Ltd. and Qindai Wang dated May 5, 2004 (incorporated by reference to Exhibit 10.35 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.14Translation of Contract Related to Exclusive Purchase Right of Equity Interest among Hurray! Holding Co., Ltd., Hurray! Solutions Ltd. and Songzuo Xiang dated May 5, 2004 (incorporated by reference to Exhibit 10.36 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.15Translation of Equity Interests Pledge Agreement between Qindai Wang and Hurray! Times Communications (Beijing) Ltd. dated May 5, 2004 (incorporated by reference to Exhibit 10.37 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.16Translation of Equity Interests Pledge Agreement between Songzuo Xiang and Hurray! Times Communications (Beijing) Ltd. dated May 5, 2004 (incorporated by reference to Exhibit 10.38 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.17Translation of Letter of Undertaking by Qindai Wang dated May 5, 2004 (incorporated by reference to Exhibit 10.39 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.18Translation of Equity Interests Pledge Agreement between Hurray! Times Communications (Beijing) Ltd. and Hurray! Solutions Ltd. dated May 5, 2004 (incorporated by reference to Exhibit 10.46 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).

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Exhibit
NumberDocument
4.19Translation of Software License Agreement between Hurray! Times Communications (Beijing) Ltd. and Beijing WVAS Solutions Ltd. dated May 5, 2004 (incorporated by reference to Exhibit 10.53 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.20Translation of Authorization Agreements by each of Sun Hao and Wang Xiaoping dated October 1, 2004 and October 1, 2004, respectively (incorporated by reference to Exhibit 10.55 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.21Translation of Authorization Agreement by Beijing Enterprise Network Technology Co., Ltd. dated October 1, 2004 (incorporated by reference to Exhibit 10.56 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.22Translation of Exclusive Technical Consulting and Services Agreement between Hurray! Times Communications (Beijing) Ltd. and Beijing WVAS Solutions Ltd. dated May 5, 2004 (incorporated by reference to Exhibit 10.57 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.23Translation of Operating Agreement among Hurray! Times Communications (Beijing) Ltd., Beijing WVAS Solutions Ltd., Beijing Enterprise Network Technology Co., Ltd., Sun Hao and Wang Xiaoping dated October 1, 2004 (incorporated by reference to Exhibit 10.58 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.24Translation of Contracts Relating to Exclusive Purchase Right of Equity Interest between Hurray! Holding Co., Ltd., Beijing WVAS Solutions Ltd. and each of Sun Hao and Wang Xiaoping dated October 1, 2004 and October 1, 2004, respectively (incorporated by reference to Exhibit 10.59 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.25Translation of Contract Relating to Exclusive Purchase Right of Equity Interest between Hurray! Holding Co., Ltd., Beijing WVAS Solutions Ltd. and Beijing Enterprise Network Technology Co., Ltd. dated October 1, 2004 (incorporated by reference to Exhibit 10.60 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.26Translation of Equity Interests Pledge Agreements between Hurray! Times Communications (Beijing) Ltd. and each of Sun Hao and Wang Xiaoping dated October 1, 2004 and October 1, 2004, respectively (incorporated by reference to Exhibit 10.61 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.27Translation of Equity Interests Pledge Agreement between Hurray! Times Communications (Beijing) Ltd. and Beijing Enterprise Network Technology Co., Ltd. dated October 1, 2004 (incorporated by reference to Exhibit 10.62 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.28Translation of Software Assignment Agreement between Hurray! Times Communications (Beijing) Ltd. and Beijing Palmsky Technology Co., Ltd. dated May 5, 2004 (incorporated by reference to Exhibit 10.65 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.29Translation of Software License Agreement between Hurray! times Communications (Beijing) Ltd. and Beijing Palmsky Technology Col, Ltd. dated May 5, 2004 (incorporated by reference to Exhibit 10.66 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.30Translation of Authorization Agreement by Yang Haoyu dated October 1, 2004 (incorporated by reference to Exhibit 10.69 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).

84


Exhibit
NumberDocument
4.31Translation of Exclusive Technical Consulting and Services Agreement between Hurray! Times Communications (Beijing) Ltd. and Beijing Palmsky Technology Co., Ltd. dated May 5, 2004 (incorporated by reference to Exhibit 10.71 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.32Translation of Operating Agreement among Hurray! Times Communications (Beijing) Ltd., Beijing Palmsky Technology Co., Ltd., Yang Haoyu and Wang Jianhua dated October 1, 2004 (incorporated by reference to Exhibit 10.72 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.33Translation of Contract Relating to Exclusive Purchase Right of Equity Interest among Hurray! Holding Co., Ltd., Yang Haoyu and Beijing Palmsky Technology Co., Ltd. dated October 1, 2004 (incorporated by reference to Exhibit 10.73 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.34Translation of Contract Relating to Exclusive Purchase Right of Equity Interest among Hurray! Holding Co., Ltd., Wang Jianhua and Beijing Palmsky Technology Co., Ltd. dated October 1, 2004 (incorporated by reference to Exhibit 10.74 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.35Translation of Equity Interests Pledge Agreement between Hurray! Times Communications (Beijing) Ltd. and Yang Haoyu dated October 1, 2004 (incorporated by reference to Exhibit 10.75 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.36Translation of Equity Interests Pledge Agreement between Hurray! Times Communications (Beijing) Ltd. and Wang Jianhua dated October 1, 2004 (incorporated by reference to Exhibit 10.76 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.37Translation of Software License Agreement between Hurray! Times Communications (Beijing) Ltd. and Beijing Enterprise Network Technology Co., Ltd. dated May 5, 2004 (incorporated by reference to Exhibit 10.79 of our registration statement on Form F-1 (file No. 333-121987) filed with the Commission on January 12, 2005).
4.38Translation of Authorization Agreement by Sun Hao dated August 15, 2004 (incorporated by reference to Exhibit 10.81 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.39Translation of Authorization Agreement by Wang Xiaoping dated August 15, 2004 (incorporated by reference to Exhibit 10.82 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.40Translation of Exclusive Technical Consulting and Services Agreement between Hurray! Times Communications (Beijing) Ltd. and Beijing Enterprise Network Technology Co., Ltd. dated May 5, 2004 (incorporated by reference to Exhibit 10.83 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.41Translation of Operating Agreement between Hurray! Times Communications (Beijing) Ltd., Beijing Enterprise Network Technology Co., Ltd., Sun Hao and Wang Xiaoping dated August 15, 2004 (incorporated by reference to Exhibit 10.84 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.42Translation of Contract Relating to Exclusive Purchase Right of Equity Interest among Hurray! Holding Co., Ltd., Wang Xiaoping and Beijing Enterprise Network Technology Co., Ltd. dated August 15, 2004 (incorporated by reference to Exhibit 10.85 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).

85


Exhibit
NumberDocument
4.43Translation of Contract Relating to Exclusive Purchase Right of Equity Interest among Hurray! Holding Co., Ltd., Sun Hao and Beijing Enterprise Network Technology Co., Ltd. dated August 15, 2004 (incorporated by reference to Exhibit 10.86 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.44Translation of Equity Interests Pledge Agreement between Hurray! Times Communications (Beijing) Ltd. and Sun Hao dated October 1, 2004 (incorporated by reference to Exhibit 10.87 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.45Translation of Equity Interests Pledge Agreement between Hurray! Times Communications (Beijing) Ltd. and Wang Xiaoping dated October 1, 2004 (incorporated by reference to Exhibit 10.88 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
    
 4.46  English Translation of Loan Agreement on Transfer of Shares of Beijing Enterprisebetween Shanghai Yisheng Network Technology Co., Ltd. between Sun Hao and Wang Xiaoping and Hurray! Solutions Ltd. and Wang QindaiShanghai Dongfang Branch of China Merchants Bank Stock Limited Company dated July 19, 2004 (incorporated by reference to Exhibit 10.89 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).June 2009.
     
 4.47  English Translation of Software LicenseLoan Agreement by and between Hurray! Times Communications (Beijing)Shanghai Yisheng Network Technology Co., Ltd. and Shanghai Magma Digital Technology Co. Ltd.Dongfang Branch of China Merchants Bank Stock Limited Company dated January 12, 2006 (incorporated by reference to Exhibit 4.97 of our annual report on Form 20-F (File No. 000-51116) filed with the Commission on June 15, 2006).2010.
     
 4.48  English Translation of Software AssignmentLoan Agreement by and between Shanghai Magma DigitalKu6 (Beijing) Information Technology Co., Ltd. and Hurray! Times Communications (Beijing) Ltd.Shanghai Dongfang Branch of China Merchants Bank Stock Limited Company dated January 12, 2006 (incorporated by reference to Exhibit 4.98 of our annual report on Form 20-F (File No. 000-51116) filed with the Commission on June 15, 2006).2011.
     
 4.49  Translation of Authorization Agreement by Shang Aiqin dated January 12, 2006 (incorporated by reference to Exhibit 4.101 of our annual report on Form 20-F (File No. 000 51116) filed with the Commission on June 15, 2006).
4.50Translation of Authorization Agreement by Zhang Yi dated January 12, 2006 (incorporated by reference to Exhibit 4.102 of our annual report on Form 20-F (File No. 000 51116) filed with the Commission on June 15, 2006).
4.51Translation of Exclusive Technical Consulting and Services Agreement by and between Hurray! Times Communications (Beijing) Ltd. and Shanghai Magma Digital Technology Co. Ltd. dated January 12, 2006 (incorporated by reference to Exhibit 4.103 of our annual report on Form 20-F (File No. 000 51116) filed with the Commission on June 15, 2006).
4.52Translation of Operating Agreement by and among Hurray! Times Communications (Beijing) Ltd., Shanghai Magma Digital Technology Co. Ltd., Zhang Yi and Shang Aiqin dated January 12, 2006 (incorporated by reference to Exhibit 4.104 of our annual report on Form 20-F (File No. 000 51116) filed with the Commission on June 15, 2006).
4.53Translation of Contract Relating to the Exclusive Purchase Right of an Equity Interest by and among Hurray! Holding Co., Ltd., Shang Aiqin and Shanghai Magma Digital Technology Co. Ltd. dated January 12, 2006 (incorporated by reference to Exhibit 4.105 of our annual report on Form 20-F (File No. 000 51116) filed with the Commission on June 15, 2006).
4.54Translation of Contract Relating to the Exclusive Purchase Right of an Equity Interest by and among Hurray! Holding Co., Ltd., Zhang Yi and Shanghai Magma Digital Technology Co. Ltd. dated January 12, 2006 (incorporated by reference to Exhibit 4.106 of our annual report on Form 20-F (File No. 000 51116) filed with the Commission on June 15, 2006).

86


Exhibit
NumberDocument
4.55Translation of Equity Interests Pledge Agreement by and between Hurray! Times Communications (Beijing) Ltd. and Zhang Yi dated January 12, 2006 (incorporated by reference to Exhibit 4.107 of our annual report on Form 20-F (File No. 000 51116) filed with the Commission on June 15, 2006).
4.56Translation of Equity Interests Pledge Agreement by and between Hurray! Times Communications (Beijing) Ltd. and Shang Aiqin dated January 12, 2006 (incorporated by reference to Exhibit 4.108 of our annual report on Form 20-F (File No. 000 51116) filed with the Commission on June 15, 2006).
4.572004 Share Incentive Plan (incorporated by reference to Exhibit 10.95 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.58Translation of Supplemental Agreement to Agreement on Transfer of Shares of Beijing Enterprise Network Technology Co., Ltd. among Hurray! Holding Co., Ltd., Qindai Wang, Yu Qin and Zhang Chen dated November 4, 2004 (incorporated by reference to Exhibit 10.96 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.59Translation of Supplemental Agreement to Agreement on Transfer of Shares of Beijing Enterprise Mobile Technology Co., Ltd. among Hurray! Holdings Co., Ltd., Funway Investment Holdings Ltd. and I-mode Technology Ltd. dated November 4, 2004 (incorporated by reference to Exhibit 10.97 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.60English Translation of Loan Agreement between Beijing Enterprise Network TechnologyKu6 Media Co., Ltd. and Yu Qin dated November 4, 2004 (incorporated by reference to Exhibit 10.98 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.61Translation of Loan Agreement between WVAS Solutions Ltd. and Yu Qin dated November 4, 2004 (incorporated by reference to Exhibit 10.99 of our registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 12, 2005).
4.62Translation of Supplemental Agreement dated January 25, 2005 to certain Equity Interests Pledge Agreements (incorporated by reference to the registration statement on Form F-1 (File No. 333-121987) filed with the Commission on January 28, 2005).
4.63Translation of Cooperation Agreement between Hurray! Digital Media Technology Co., Ltd., Lan Gang, Chen Jianzhong, Hu Li, and Guangzhou Hurray! Secular Bird Culture Communication Co., Ltd, dated March 12, 2007 (incorporated by reference to Exhibit 4.120 of our annual report on Form 20-F (File No. 000-51116) filed with the Commission on June 15, 2007).
4.64Translation of Supplemental Agreement between Hurray Holdings Co., Ltd. and Magma Digital InternationalShanda Games Limited dated September 1, 2006 (incorporated by reference to Exhibit 4.121 of our annual report on Form 20-F (File No. 000-51116) filed with the Commission on June 15, 2007).
4.65Translation of Supplemental Agreement between Hurray Solutions, Ltd., Beijing Enterprise Mobile Technology Co., Ltd., Beijing Hutong Wuxian Technology Co., Ltd., Zhong Xiongbing, Guangdong Freeland Movie and Television Production Co., Ltd., Beijing Shiji Freeland Movie and Television Distribution Co., Ltd., Shanghai Hai Le Audio and Video Distribution Co., Ltd., Hong Kong Freeland Movie Industry Group Co., Ltd. and Beijing Freeland Wu Xian Digital Music Technology Co., Ltd., dated July 30, 2006 (incorporated by reference to Exhibit 4.122 of our annual report on Form 20-F (File No. 000-51116) filed with the Commission on June 15, 2007).

87


Exhibit
NumberDocument
4.66Translation of Supplemental Agreement between Hurray Solutions, Ltd., Beijing Enterprise Mobile Technology Co., Ltd., Beijing Hutong Wuxian Technology Co., Ltd., Zhong Xiongbing, Guangdong Freeland Movie and Television Production Co., Ltd., Beijing Shiji Freeland Movie and Television Distribution Co., Ltd., Shanghai Hai Le Audio and Video Distribution Co., Ltd. and Hong Kong Freeland Movie Industry Group Co., Ltd, dated November 30, 2006 (incorporated by reference to Exhibit 4.123 of our annual report on Form 20-F (File No. 000-51116) filed with the Commission on June 15, 2007).
4.67Translation of Share Transfer Agreement between TWM Holding, Hurray! Holding Co., Ltd., and Hurray! Times Communications (Beijing) Ltd. dated October 8, 2007 (incorporated by reference to Exhibit 4.84 of our annual report on Form 20-F (File No. 000-51116) filed with the Commission on June 19, 2008).
4.68Translation of Equity Transfer Agreement of Shanghai Saiyu Information Technology Co., Ltd. among Liang Ruan, Yuqi Shi, Jie Li and Jianmei Wan, dated February 12, 2007 (incorporated by reference to Exhibit 4.85 of our annual report on Form 20-F (File No. 000-51116) filed with the Commission on June 19, 2008).
4.69Translation of Transfer Agreement between Hurray! Times Communications (Beijing) Co., Ltd., Beijing WVAS Solutions Ltd., Beijing Enterprise Network Technology Co., Ltd., Xiaoping Wang, Hao Sun and Beijing Hurray! Times Technology Co., Ltd., dated May, 2007 (incorporated by reference to Exhibit 4.86 of our annual report on Form 20-F (File No. 000-51116) filed with the Commission on June 19, 2008).
4.70Translation of Cooperation Agreement on Monternet WAP Services between China Mobile Communications Group Corporation and Beijing Enterprise Network Technology Co., Ltd. dated June 18, 2008.
4.71Translation of Mobile Value-added Service (WAP1.2) Cooperation Agreement between China Telecommunications Corporation and Beijing Hengji Weiye Electronic Commerce Co., Ltd. dated October 1, 2008.
4.72Investment and Shareholders’ Agreement between, among others, Seed Music Group Limited and Hurray! Music Holding Co., Ltd. dated September 24, 2008.
4.73Translation of Supplemental Agreement of Asset, Business and Personnel Transfer Agreement between Beijing Secular Bird Culture and Art Development Centre and Guangzhou Secular Bird Culture Communication Co., Ltd. dated August 2008.
4.74Translation of Supplemental Agreement between Hurray! Digital Media Technology Co., Ltd. and Beijing Secular Bird Culture and Art Development Centre dated August 2008.
4.75Translation of Supplemental Agreement among Seed Music Group Limited, Hurray! Media Holding Co., Ltd., Tien, Ting-Feng, and Huang, Tien-Zan dated 2009.
4.76Translation of Supplemental Agreement among Hurray! Media Technologies Co., Ltd., Xiongbing Zhong, Guangdong Freeland Movie and Television Production Co., Ltd., Beijing Shiji Freeland Movie and Television Distribution Co., Ltd., Shanghai Hai Le Audio and Video Distribution Co., Ltd., and Hongkong Freeland Movie Industry Group Co., Ltd. dated 2008.2011.
     
 8.1  List of Significant Subsidiaries and Affiliates.

88


     
Exhibit
NumberDocument
 11.1  Code of Business Conduct (incorporated by reference to Exhibit 11.1 of our annual report on Form 20-F filed with the Commission on June 15, 2006).
     
 12.1  Certification of Acting Chief Executive Officer Required by Rule 13a-14(a).
     
 12.2  Certification of Chief Financial Officer Required by Rule 13a-14(a).
     
 13.1  Certification of Acting Chief Executive Officer Required by Rule 13a-14(b) and Section 1350 of Chapter 63 of Title 18 of the United States Code.
     
 13.2  Certification of Chief Financial Officer Required by Rule 13a-14(b) and Section 1350 of Chapter 63 of Title 18 of the United States Code.
     
 15.1  Consent of Deloitte Touche Tohmatsu CPA Ltd., Independent Registered Public Accounting Firm.PricewaterhouseCoopers Zhong Tian CPAs Limited Company.
     
 15.2  Consent of Appleby.Deloitte Touche Tohmatsu CPA Ltd., Independent Registered Public Accounting Firm.

 

89106


SIGNATURES
The registrant hereby certifies that it meets all of the requirements for filing on Form 20-F and that it has duly caused and authorized the undersigned to sign this annual report on its behalf.
     
 HURRAY! HOLDINGKU6 MEDIA CO., LTD.
By:  /s/ Songzuo Xiang  
  Dr. Songzuo Xiang  
  Chief Executive Officer

By:
/s/ Haifa Zhu 
 
Name:Haifa Zhu
Title:Acting Chief Executive Officer
Date:June 25, 200928, 2011  

 

90107


KU6 MEDIA CO., LTD.
INDEX TO FINANCIAL STATEMENTS
HURRAY! HOLDING CO., LTD.
     
  Page 
  F-1F-2
F-3 
     
  F-2F-4 
     
  F-3F-5 
     
  F-5F-7 
     
  F-6F-8 
     
  F-7F-10 
     
  F-36F-58
KU6 HOLDING LIMITED
INDEX TO FINANCIAL STATEMENTS
Page
F-61
F-63
F-62
F-64
F-65
F-66 

 

91F-1


REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
TO THE BOARD OF DIRECTORS AND SHAREHOLDERS OF
KU6 MEDIA CO., LTD.:
In our opinion, the accompanying consolidated balance sheets and the related consolidated statements of operations and comprehensive loss, of changes in equity and of cash flows present fairly, in all material respects, the financial position of Ku6 Media Co., Ltd. (the “Company”) and its subsidiaries at December 31, 2010 and 2009, and the results of their operations and their cash flows for each of the two years in the period ended December 31, 2010 in conformity with accounting principles generally accepted in the United States of America. In addition in our opinion, the accompanying financial statement schedule as of and for the years ended December 31, 2010 and 2009 present fairly, in all material respects, the information set forth therein when read in conjunction with the related consolidated financial statements. Also in our opinion, the Company did not maintain, in all material respects, effective internal control over financial reporting as of December 31, 2010, based on criteria established in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) because of a material weakness in internal control over financial reporting related to the lack of sufficient competent accounting personnel with appropriate levels of accounting knowledge and experience to address complex accounting issues and prepare financial statements and related disclosures under accounting principles generally accepted in the United States of America existed as of that date. A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of the annual financial statements will not be prevented or detected on a timely basis. The material weakness referred to above is described in Management’s Report on Internal Control over Financial Reporting appearing under Item 15. We considered this material weakness in determining the nature, timing, and extent of audit tests applied in our audit of the 2010 consolidated financial statements, and our opinion regarding the effectiveness of the Company’s internal control over financial reporting does not affect our opinion on those consolidated financial statements. The Company’s management is responsible for these financial statements and the financial statement schedule, for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in management’s report referred to above. Our responsibility is to express opinions on these financial statements, on the financial statement schedule, and on the Company’s internal control over financial reporting based on our integrated audits. We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement and whether effective internal control over financial reporting was maintained in all material respects. Our audits of the financial statements included examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing such other procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions.
As discussed in Note 2(6) to the consolidated financial statements, in 2009 the Company changed the manner in which it accounts for business combinations.
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
/s/ PricewaterhouseCoopers Zhong Tian CPAs Limited Company
PricewaterhouseCoopers Zhong Tian CPAs Limited Company
Shanghai, the People’s Republic of China
June 28, 2011

F-2


REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Board of Directors and Shareholders of
Ku6 Media Co., Ltd. (formerly known as Hurray! Holding Co., Ltd.
)
Beijing, the People’sPeoples Republic of China
We have audited the accompanying consolidated balance sheetssheet of Ku6 Media Co., Ltd. (formly known as Hurray! Holding Co., Ltd.) and its subsidiaries and variable interest entities (the “Company”"Company") at December 31, 2008, and 2007, andwhich is not included in the consolidated balance sheets), the related consolidated statements of operations shareholders’ equity and comprehensive income (loss),loss, change in equity, and cash flows for the yearsyear ended December 31, 2008, 2007 and 2006, andthe related financial statement schedule for the year ended December 31, 2008 included in Schedule 1. These financial statements and related financial statement schedule are the responsibility of the Company’sCompanys management. Our responsibility is to express an opinion on these consolidated financial statements and related financial statement schedule based on our audits.
We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audits included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’sCompanys internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.
In our opinion, such consolidated financial statements present fairly, in all material respects, the financial position of Hurray! Holding Co., Ltd. and its subsidiaries and variable interest entitiesthe Company at December 31, 2008 and 2007 and the results of theirits operations and theirits cash flows for the above stated periodsyear ended December 31, 2008 in conformity with accounting principles generally accepted in the United States of America. Also, in our opinion, the related financial statement schedule, when considered in relation to the basic consolidated financial statements as of and for the year ended December 31, 2008 taken as a whole, presents fairly, in all material respects, the information set forth therein.
As described in Note 2 (6) to the consolidated financial statements, effective January 1, 2007, the Company adoptedaccompanying financial statements for the recognition and measurement methods underyear ended December 31, 2008 have been adjusted for the retrospective application of Statement of Accounting Standard Codification (“ASC”) 810-10-65 Transition (formerly issued as Financial Accounting Standards Board Interpretation No. 48, “AccountingNo.160, “Noncontrolling Interests in Consolidated Financial Statements — an amendment of ARB No.51”), which was adopted by the Company on January 1, 2009.
As described in Note 2 (1)(b) to the consolidated financial statements, the accompanying financial statements for Uncertainty in Income Taxes— An Interpretation of FASB Statement No.109”.
/s/ Deloitte Touche Tohmatsu CPA Ltd.the year ended December 31, 2008 have been retrospectively adjusted for discontinued operations.
Deloitte Touche Tohmatsu CPA Ltd.

Beijing, the People’sPeoples Republic of China
June 25, 2009 (April 29, 2010 as to the effects of the adoption of ASC 810-10-65 described in Note 2(6), and June 28, 2011 as to the effects of the retrospective adjustment for the discontinued operations described in Note 2 (1)(b))

 

F-1F-3


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
CONSOLIDATED BALANCE SHEETS
         
  December 31, 
  2008  2007 
  (in U.S. dollars, except number of shares) 
Assets
        
Current assets:        
Cash $59,472,703  $65,978,884 
Accounts receivable, net of allowance of $826,026 and $699,525 as of December 31, 2008 and 2007, respectively  12,658,287   14,691,160 
Prepaid expenses and other current assets  4,170,323   3,120,050 
Amount due from related parties  745,351   464,410 
Inventories  254,589   292,655 
Current deferred tax assets  363,330   748,049 
Receivable on disposal of subsidiary  46,860   4,151,400 
       
Total current assets  77,711,443   89,446,608 
Property and equipment, net  980,060   1,636,089 
Acquired intangible assets, net  1,945,322   4,970,920 
Investment in equity affiliate  824,579   2,420,522 
Goodwill  3,156,664   5,620,906 
Deposits and other long-term assets  719,977   848,588 
Prepaid acquisition costs  1,907,400    
Investment at cost  600,038    
Non-current deferred tax assets  478,919   650,091 
       
Total assets
 $88,324,402  $105,593,724 
       
 
Liabilities and shareholders’ equity
        
Current liabilities:        
Accounts payable  2,454,064   3,575,410 
Acquisitions payable  14,657   7,101,498 
Accrued expenses and other current liabilities  3,018,203   2,906,400 
Amount due to related parties  207,879   256,058 
Income tax payable  123,626   210,548 
Current deferred tax liabilities  497,283   416,835 
       
Total current liabilities  6,315,712   14,466,749 
Long-term payable  24,002   32,304 
Non-current deferred tax liabilities  292,194   844,610 
       
Total liabilities
  6,631,908   15,343,663 
       
         
Commitments and contingencies (Note 22)        
Minority interests  4,783,209   4,667,402 
         
Shareholders’ equity:        
Ordinary shares ($0.00005 par value; 4,560,000,000 shares authorized; 2,193,343,740 and 2,174,784,440 shares issued and outstanding as of December 31, 2008 and 2007, respectively)  109,617   108,689 
Additional paid-in capital  75,012,693   74,066,839 
Statutory reserve  1,791,324   6,502,849 
Accumulated deficit  (9,991,663)  (2,750,592)
Accumulated other comprehensive income  9,987,314   7,654,874 
       
Total shareholders’ equity  76,909,285   85,582,659 
       
Total liabilities, minority interests and shareholders’ equity
 $88,324,402  $105,593,724 
       
             
  Note  December 31, 2009  December 31, 2010 
      (Adjusted)     
      (Note 2(1))     
      (in U.S. dollars, except number of shares) 
Assets
            
Current assets:            
Cash and cash equivalents      49,743,934   27,294,819 
Short term investments      10,000,000    
Accounts receivable, net of allowance for doubtful accounts  19   4,009,841   8,135,195 
Accounts receivable due from related party  12   51,832   325,757 
Prepaid expenses and other current assets  5   1,890,285   3,487,327 
Other receivables due from related parties  12   63,312   5,532,248 
Inventories      201,576   31,038 
           
Total current assets
      65,960,780   44,806,384 
           
Property and equipment, net  6   1,471,732   8,003,474 
Acquired intangible assets, net  7   1,644,531   27,264,283 
Goodwill  9   2,099,290   6,896,340 
Deposits and other non-current assets      331,958    
           
Total assets
      71,508,291   86,970,481 
           
             
Liabilities and shareholders’ equity
            
Current liabilities:            
Accounts payable      4,652,050   15,502,901 
Accounts payable due to related party  12      1,664,570 
Notes payable      227,720    
Accrued expenses and other current liabilities  11   6,331,687   11,462,241 
Other payables due to related parties  12   1,904,455   7,776,698 
Income tax payable      654,835    
Current deferred tax liabilities  15   12,316    
           
Total current liabilities
      13,783,063   36,406,410 
           
Long-term payable      17,554    
Non-current deferred tax liabilities  2(26),15   403,308   4,925,538 
           
Total liabilities
      14,203,925   41,331,948 
           
             
Commitments and contingencies  21       
             
Redeemable non-controlling interest  3   370,870    
             
Equity:
            
Ordinary shares ($0.00005 par value; 4,560,000,000 shares authorized; 2,200,194,040 and 3,481,174,498 shares issued and outstanding as of December 31, 2009 and 2010, respectively)      109,959   174,008 
Additional paid-in capital      76,605,958   130,100,153 
Statutory reserves  20   1,791,324    
Accumulated deficits      (33,386,524)  (83,105,464)
Accumulated other comprehensive income (loss)      9,955,687   (1,422,414)
           
Total Ku6 Media Co., Ltd. shareholders’ equity
      55,076,404   45,746,283 
Non-controlling interests      1,857,092   (107,750)
           
Total equity
      56,933,496   45,638,533 
           
Total liabilities and equity
      71,508,291   86,970,481 
           
The accompanying notes are an integral part of these consolidated financial statements.

 

F-2F-4


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS
             
  Year ended December 31, 
  2008  2007  2006 
  (in U.S. dollars, except number of shares) 
Revenues:
            
Wireless value-added services $42,671,588  $50,038,014  $62,512,483 
Recorded music  11,286,812   10,488,613   6,203,418 
          
Total revenues  53,958,400   60,526,627   68,715,901 
          
 
Cost of revenues:            
Wireless value-added services  32,839,642   36,394,300   40,672,113 
Recorded music  6,729,725   6,232,728   3,553,144 
          
Total cost of revenues  39,569,367   42,627,028   44,225,257 
          
Gross profit  14,389,033   17,899,599   24,490,644 
          
 
Operating expenses:            
Product development (including stock-based compensation expense of $40,102, $921 and $79,587 for the years ended December 31, 2008, 2007 and 2006, respectively)  991,689   2,028,265   2,169,124 
Selling and marketing (including stock-based compensation expense of $621,094, $286,885 and $346,456 for the years ended December 31, 2008, 2007 and 2006, respectively)  9,132,374   11,513,850   11,014,215 
General and administrative (including stock-based compensation expense of $284,086, $155,169 and $117,514 for the years ended December 31, 2008, 2007 and 2006, respectively)  11,983,973   9,141,381   6,699,607 
Provision for goodwill impairment  2,675,211   38,778,584    
Gain on reduction of Unicom liability  (1,557,153)      
Gain from reversed litigation expenses  (557,167)      
          
Total operating expenses  22,668,927   61,462,080   19,882,946 
          
Operating (loss) income from continuing operations  (8,279,894)  (43,562,481)  4,607,698 
Interest income  1,613,078   2,313,576   2,529,419 
Interest expense     (179,062)  (44,765)
Other income, net  247,156   465,825   315,210 
Gain on reduction of acquisition payable  5,000,000       
Foreign exchange loss  (8,990,067)      
          
(Loss) income before provision for income taxes, earnings in equity investments, gain from disposal of subsidiary, minority interest and discontinued operations  (10,409,727)  (40,962,142)  7,407,562 
Income tax expense (credit)  486,250   (182,370)  204,980 
          
                 
      Year ended  Year ended  Year ended 
  Note  December 31, 2008  December 31, 2009  December 31, 2010 
      (Adjusted)  (Adjusted)     
      (Note 2(1))  (Note 2(1))     
      (in U.S. dollars, except number of shares) 
Net revenues:  2(19)             
Advertising                
Third parties         757,723   15,853,948 
Related parties         279,341   701,732 
              
Total net revenues         1,037,064   16,555,680 
              
Cost of revenues:  2(19)             
Advertising               
Third parties         (556,639)  (40,082,758)
Related parties            (376,302)
              
Total cost of revenues         (556,639)  (40,459,060)
              
Gross profit/(loss)         480,425   (23,903,380)
              
Operating expenses:                
Product development  2(20)   (105,283)      
Selling and marketing  2(22)   (622,846)  (665,131)  (16,195,539)
General and administrative  2(21)   (1,672,608)  (6,465,080)  (13,507,701)
              
Total operating expenses      (2,400,737)  (7,130,211)  (29,703,240)
              
Operating loss from continuing operations      (2,400,737)  (6,649,786)  (53,606,620)
Interest income      1,431,507   356,167   57,464 
Interest expense            (31,134)
Other income, net         1,783   3 
Gain on reduction of acquisition payable  13   5,000,000       
Foreign exchange loss  2(7),14   (8,990,067)      
              
Loss before income tax benefit from continuing operations      (4,959,297)  (6,291,836)  (53,580,287)
Income tax benefit  2(26),15      13,721   41,172 
              
Loss from continuing operations, net of tax      (4,959,297)  (6,278,115)  (53,539,115)
              
Discontinued operations:                
Loss from operations of discontinued operations, net of tax  4   (7,743,284)  (21,778,174)  (3,382,438)
Gain from disposal of discontinued operations, net of tax      412,530   221,899   4,486,786 
              
Loss (income) from discontinued operations, net of tax      (7,330,754)  (21,556,275)  1,104,348 
              
                 
Net loss      (12,290,051)  (27,834,390)  (52,434,767)
Less: Net loss attributable to the non-controlling interests from continuing operations         256,654   680,837 
Less: Net loss attributable to the non-controlling interests and redeemable non-controlling interests from discontinued operations      337,455   4,182,875   243,666 
              
                 
Net loss attributable to Ku6 Media Co., Ltd.      (11,952,596)  (23,394,861)  (51,510,264)
              
                 
Loss from continuing operations, net of tax, attributable to Ku6 Media Co., Ltd.      (4,959,297)  (6,021,461)  (52,858,278)
Income (loss) from discontinued operations, net of tax, attributable to Ku6 Media Co., Ltd.      (6,993,299)  (17,373,400)  1,348,014 
              
Net loss attributable to Ku6 Media Co., Ltd.      (11,952,596)  (23,394,861)  (51,510,264)
              
The accompanying notes are an integral part of these financial statements.

 

F-3


             
  Year ended December 31, 
  2008  2007  2006 
  (in U.S. dollars, except number of shares) 
Net (loss) income from continuing operations after income taxes before minority interests  (10,895,977)  (40,779,772)  7,202,582 
Minority interests  (337,455)  688,440   562,189 
Equity in income (loss) of affiliate  64,293   (62,756)   
Impairment for investment in equity affiliate  1,870,897       
Net (loss) income from continuing operations  (12,365,126)  (41,530,968)  6,640,393 
             
Discontinued operations:            
Net (loss) income from discontinued operations, net of tax     (612,170)  (836,448)
Gain from disposal of discontinued operations  412,530   192,943    
          
Net income (loss) from discontinued operations, net of tax  412,530   (419,227)  (836,448)
          
Net (loss) income $(11,952,596) $(41,950,195) $5,803,945 
          
             
(Loss) income from continuing operations per ADSs:            
Basic $(0.57) $(1.91) $0.30 
          
Diluted $(0.57) $(1.91) $0.30 
          
Income (loss) from discontinued operations per ADSs:            
Basic $0.02  $(0.02) $(0.04)
          
Diluted $0.02  $(0.02) $(0.04)
 ��        
(Loss) income per ADSs            
Basic $(0.55) $(1.93) $0.26 
          
Diluted $(0.55) $(1.93) $0.26 
          
             
Weighted average shares used in calculating basic (loss) income per share  2,185,615,129   2,172,208,190   2,189,748,563 
          
Weighted average ADSs used in calculating basic (loss) income per ADS  21,856,151   21,722,082   21,897,486 
          
Weighted average shares used in calculating diluted (loss) income per share  2,185,615,129   2,172,208,190   2,208,758,636 
          
Weighted average ADSs used in calculating diluted (loss) income per ADS  21,856,151   21,722,082   22,087,586 
          

F-4F-5


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS
                 
  Note  Year ended  Year ended  Year ended 
  (cont’d)  December 31, 2008  December 31, 2009  December 31,2010 
      (Adjusted)  (Adjusted)     
      (Note 2(1))  (Note 2(1))     
      (in U.S. dollars, except number of shares) 
                 
Net loss      (12,290,051)  (27,834,390)  (52,434,767)
Other comprehensive income (loss):                
Currency translation adjustments of subsidiaries      2,658,344   (36,057)  (809,654)
              
Comprehensive loss      (9,631,707)  (27,870,447)  (53,244,421)
Comprehensive loss attributable to non-controlling interests and redeemable non-controlling interests      11,551   4,443,959   921,701 
              
Comprehensive loss attributable to Ku6 Media Co., Ltd.      (9,620,156)  (23,426,488)  (52,322,720)
              
                 
Loss per share-basic and diluted  18             
Loss from continuing operations attributable to Ku6 Media Co., Ltd. common shareholders      (0.00)  (0.00)  (0.02)
Loss from discontinued operations attributable to Ku6 Media Co., Ltd. common shareholders      (0.01)  (0.01)  0.00 
              
Net loss attributable to Ku6 Media Co., Ltd. common shareholders      (0.01)  (0.01)  (0.02)
              
                 
Weighted average share used in per share calculation-basic and diluted      2,185,615,129   2,196,291,947   3,096,421,097 
              
                 
Loss per ADS-basic and diluted (1ADS = 100 shares):  18             
Loss from continuing operations attributable to Ku6 Media Co., Ltd. common shareholders      (0.23)  (0.27)  (1.71)
Loss from discontinued operations attributable to Ku6 Media Co., Ltd. common shareholders      (0.32)  (0.79)  0.04 
              
Net loss attributable to Ku6 Media Co., Ltd. common shareholders      (0.55)  (1.06)  (1.67)
              
                 
Weighted average ADS used in per ADS calculation-basic and diluted      21,856,151   21,962,919   30,964,211 
              
The accompanying notes are an integral part of these financial statements.

F-6


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’CHANGES IN EQUITY
AND COMPREHENSIVE INCOME
                                 
                  Retained earnings  Accumulated other  Total    
  Ordinary shares  Additional  Statutory  (Accumulated  comprehensive  shareholders’  Comprehensive 
  Shares  Amount  paid-in capital  reserve  deficit)  income (loss)  equity  income (loss) 
  (in U.S. dollars, except shares data) 
                                 
Balance as of January 1, 2006  2,229,754,340  $111,488  $77,335,532  $5,287,057  $34,611,450  $1,273,504  $118,619,031     
Issuance of ordinary shares related to acquisition of Shanghai Magma (see Note 3)  8,955,200   448   539,552            540,000     
Repurchase and cancellation of ordinary shares  (79,260,000)  (3,963)  (5,030,785)           (5,034,748)    
Forward contract at fair value (See Note 3)        124,918            124,918     
Stock-based compensation expense        543,557            543,557     
Exercise of stock options  3,582,200   129   95,343            95,472     
Provision for statutory reserve           374,004   (374,004)          
Foreign currency translation adjustment                 2,127,845   2,127,845  $2,127,845 
Net income              5,803,945      5,803,945   5,803,945 
                         
 
Balance as of December 31, 2006           5,661,061   40,041,391   3,401,349   122,820,020  $7,931,790 
                                
Stock-based compensation expense                    442,975     
Exercise of stock options  653,400   33   16,301            16,334     
Provision for statutory reserve           841,788   (841,788)          
Foreign currency translation adjustment                 4,253,525   4,253,525  $4,253,525 
Net loss              (41,950,195)      (41,950,195)  (41,950,195)
                         
 
Balance as of December 31, 2007  2,174,784,440   108,689   74,066,839   6,502,849   (2,750,592)  7,654,874   85,582,659  $(37,696,670)
                                
Stock-based compensation expense  18,499,300   925   944,357            945,282     
Exercise of stock options  60,000   3   1,497            1,500     
Transfer statutory reserve to retained earnings           (4,711,525)  4,711,525           
Foreign currency translation adjustment                 2,332,440   2,332,440  $2,332,440 
Net loss              (11,952,596)     (11,952,596)  (11,952,596)
                         
 
Balance as of December 31, 2008  2,193,343,740  $109,617  $75,012,693  $1,791,324  $(9,991,663) $9,987,314  $76,909,285  $(9,620,156)
                         
                                     
                      Accumulated  Total Ku6 Media       
  Ordinary shares  Additional          other  Co., Ltd.       
  (US$0.00005 par value)  paid-in  Statutory  Accumulated  comprehensive  shareholders’  Non-controlling  Total 
  Shares  Amount  capital  reserves  deficits  income  equity  interests  equity 
  (in U.S. dollars, except shares data) 
Balance as of January 1, 2008  2,174,784,440   108,689   74,066,839   6,502,849   (2,750,592)  7,654,874   85,582,659   4,667,402   90,250,061 
Stock-based compensation expense  18,499,300   925   944,357            945,282      945,282 
Exercise of stock options  60,000   3   1,497            1,500      1,500 
Transfer statutory reserve to retained earnings           (4,711,525)  4,711,525             
Capital contribution to a subsidiary by non-controlling shareholders                       127,358   127,358 
Cumulative currency translation adjustments of subsidiaries                 2,332,440   2,332,440   325,904   2,658,344 
Net loss              (11,952,596)     (11,952,596)  (337,455)  (12,290,051)
                            
Balance as of December 31, 2008  2,193,343,740   109,617   75,012,693   1,791,324   (9,991,663)  9,987,314   76,909,285   4,783,209   81,692,494 
                            
Stock-based compensation expense  6,500,300   324   168,986            169,310      169,310 
Exercise of stock options  350,000   18   8,732            8,750      8,750 
Online audio business (“Yisheng”) contributed by Shanda Interactive Entertainment Limited (“Shanda”)        1,415,547            1,415,547   (43,533)  1,372,014 
Capital contribution to Yisheng by non-controlling shareholders                       362,773   362,773 
Cumulative currency translation adjustments of subsidiaries                 (31,627)  (31,627)  (4,430)  (36,057)
Net loss              (23,394,861)     (23,394,861)  (3,240,927)  (26,635,788)
                            
Balance as of December 31, 2009 (Adjusted (Note 2(1)))  2,200,194,040  $109,959   76,605,958   1,791,324   (33,386,524)  9,955,687   55,076,404   1,857,092   56,933,496 
                            
Stock-based compensation expense  3,000,100   150   607,014            607,164      607,164 
Exercise of stock options  450,000   22   20,328            20,350      20,350 
Issuance of ordinary shares related to acquisitions of Ku6 Holding Limited  723,684,204   36,185   28,838,816            28,875,001      28,875,001 
Disposal of Huayi Brothers Music Co., Ltd.           (74,246)  74,246   (221,315)  (221,315)  (209,736)  (431,051)
Contribution by Shanda related to Yisheng        663,570            663,570      663,570 
Issuance of ordinary shares for Yisheng to Shanda  415,384,615   20,769   12,440,769            12,461,538      12,461,538 
Deemed distribution to Shanda related to Yisheng        (12,461,538)           (12,461,538)     (12,461,538)
Purchase of additional equity interests of Yisheng from non-controlling shareholders  138,461,539   6,923   (520,181)           (513,258)  513,258    
Disposal of WVAS and recorded music businesses to Shanda        23,905,417   (1,717,078)  1,717,078   (10,344,330)  13,561,087   (1,464,169)  12,096,918 
Cumulative currency translation adjustments of subsidiaries                 (812,456)  (812,456)  2,802   (809,654)
Net loss              (51,510,264)     (51,510,264)  (806,997)  (52,317,261)
                            
Balance as of December 31, 2010  3,481,174,498   174,008   130,100,153      (83,105,464)  (1,422,414)  45,746,283   (107,750)  45,638,533 
                            
The accompanying notes are an integral part of these consolidated financial statements.

 

F-5F-7


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
CONSOLIDATED STATEMENTS OF CASH FLOWS
             
  Year ended December 31, 
  2008  2007  2006 
  (In U.S. dollars) 
Operating activities:
            
Net (loss) income $(11,952,596) $(41,950,195) $5,803,945 
Adjustments to reconcile net (loss) income to net cash (used in) provided by operating activities:            
Impairment of goodwill  2,675,211   38,778,584    
Loss on impairment of investment in music affiliate  1,870,897       
Impairment of acquired intangible assets  2,850,714   2,480,253    
Stock-based compensation  945,282   442,975   543,557 
Depreciation and amortization  3,327,798   3,644,095   3,481,415 
Bad debt provision  1,012,738   453,674   269,235 
Minority interests  (337,455)  688,440   562,189 
Equity in (income) loss of affiliate  (64,293)  62,756    
Gain from disposal of subsidiary  (412,530)  (192,943)   
Receivable from disposal of subsidiary (net of cash disposed of $771,570 in 2007)     (3,186,887)   
Loss on disposal of property and equipment  112,745   74,300   1,155 
Gain on reduction of acquisition payable  (5,000,000)      
Gain on reduction of Unicom liability  (1,557,153)      
Gain from reversed litigation expenses  (557,167)      
Changes in assets and liabilities net of effect of businesses acquired and sold:            
Accounts receivable  3,492,068   (2,069,378)  5,518,845 
Prepaid expenses and other current assets  (1,142,954)  (138,548)  3,113,531 
Amount due from related parties  (245,724)  (273,618)  (164,008)
Deposits and other long-term assets  183,003   (147,543)  (258,610)
Inventories  56,833   (81,422)  268,556 
Current deferred tax assets  412,916   (414,011)  (289,651)
Non-current deferred tax assets  210,257   (285,660)  (221,599)
Accounts payable  (761,068)  (140,809)  (222,881)
Accrued expenses and other current liabilities  (71,705)  305,097   (899,530)
Amount due to related parties  (63,140)  245,379   (204,420)
Income tax payable  (102,057)  (299,897)  387,148 
Current deferred tax liabilities  41,653   64,060   86,212 
Non-current deferred tax liabilities  (477,155)  (114,325)  (139,229)
          
Net cash (used in) provided by operating activities
  (5,552,882)  (2,055,623)  17,635,860 
          
             
Investing activities:
            
Purchases of property and equipment  (349,233)  (863,603)  (956,972)
Proceeds from disposal of property and equipment        30,229 
Acquisitions of intangible assets  (1,718,340)  (1,535,436)  (1,714,198)
Proceeds from disposal of subsidiary  4,517,070       
Payments related to acquisitions consummated (net of cash acquired of nil, $1,398,709, and $441,147 for the years ended December 31, 2008, 2007 and 2006, respectively)  (2,207,132)  (3,237,834)  (12,515,544)
Payments related to acquisition not yet consummated  (1,907,400)      
Investment in cost affiliate  (600,038)      
Investment in equity affiliate     (2,483,277)   
          
Net cash used in investing activities
  (2,265,073)  (8,120,150)  (15,156,485)
          
             
Financing activities:
            
Proceeds from exercise of options  1,500   16,334   95,472 
Proceeds from the issuance of ordinary shares        540,000 
Repurchase of ordinary shares        (5,034,748)
          
Net cash provided by (used in) financing activities
  1,500   16,334   (4,399,276)
          
Net decrease in cash
  (7,816,455)  (10,159,439)  (1,919,901)
Cash, beginning of year
  65,978,884   74,596,978   75,958,964 
Effect of exchange rate changes
  1,310,274   1,541,345   557,915 
          
Cash, end of the year
 $59,472,703  $65,978,884  $74,596,978 
          
             
Supplemental disclosure of cash flow information:
            
Income taxes paid $385,501  $854,864  $287,266 
          
             
  Year ended  Year ended  Year ended 
  December 31, 2008  December 31, 2009  December 31, 2010 
      (Adjusted)     
      (Note 2(1))     
  (in U.S. dollars) 
             
Net loss  (12,290,051)  (27,834,390)  (52,434,767)
             
Adjustments to reconcile net loss to net cash used in operating activities:            
Share-based compensation  945,282   169,310   607,164 
Share based compensation cost in relation to acquisition of Ku6        1,284,766 
Depreciation and amortization  3,327,798   1,798,396   5,266,212 
Amortization and write-down of licensed video copyrights        15,751,814 
Impairment of goodwill  2,675,211   3,592,933    
Impairment for investment in affiliated company  1,870,897   209,848    
Impairment of intangible assets  2,850,714   3,542,071    
Bad debt provision  1,012,738   3,819,894   1,474,568 
Inventory provision     238,370   84,481 
Exchange loss     17,198   (898,682)
Equity in (earning) loss of affiliated company  (64,293)  704,224    
Gain from disposal of subsidiary  (412,530)  (221,899)  (4,486,786)
Loss (gain) on disposal of property and equipment  112,745   (5,843)  196,969 
Change in fair value of contingent consideration     (352,217)   
Gain on reduction of acquisition payable  (5,000,000)      
Gain on reduction of Unicom liability  (1,557,153)      
Gain from reversed litigation expenses  (557,167)      
Changes in assets and liabilities, net of acquisitions and dispositions:            
Accounts receivable  3,492,068   5,883,070   (8,678,575)
Prepaid expenses and other current assets  (1,142,954)  2,737,066   (796,237)
Amount due from related parties  (245,724)  732,563   (2,836,461)
Deposits and other non-current assets  183,003   439,859   (414)
Inventories  56,833   (130,333)  (94,101)
Deferred taxes  187,671   (530,190)  (72,985)
Accounts payable  (761,068)  579,864   8,753,566 
Notes payable     22,901   (54,218)
Accrued expenses and other current liabilities  (71,705)  2,283,336   5,976,116 
Amount due to related parties  (63,140)  (78,307)  1,408,305 
Income tax payable  (102,057)  290,670   (20,633)
          
Net cash used in operating activities
  (5,552,882)  (2,091,606)  (29,569,898)
          
Investing activities:
            
(Increase)/decrease of short-term investments     (10,000,000)  10,000,000 
Purchases of property and equipment  (349,233)  (867,061)  (6,586,819)
Proceeds from disposal of property and equipment     80,498    
Purchase of intangible assets  (1,718,340)  (66,258)   
Payment for licensed video copyright        (15,046,257)
Proceeds from disposal of subsidiaries, net of cash disposed (nil, nil, and $669,705 for the years ended December 31, 2008, 2009 and 2010, respectively)  4,517,070   254,102   4,376,048 
Acquisition of subsidiaries, net of cash acquired (nil, $1,034,308 and $329,743 for the years ended December 31, 2008, 2009 and 2010, respectively)  (2,207,132)  1,034,308   329,743 
Cash received upon consolidation of a subsidiary contributed by Shanda     633,424    
Net cash received from disposal of wireless value-added service and recorded music businesses to Shanda, net of cash disposed $24,948,577 for the years ended December 31, 2010)        12,295,323 
Loan to related parties under common control by Shanda        (3,200,000)
Payments related to acquisition not yet consummated  (1,907,400)      
Investment at cost in Seed Music Group Limited  (600,038)      
          
Net cash provided by (used in) investing activities
  (2,265,073)  (8,930,987)  2,168,038 
          

F-8


             
  Year ended  Year ended  Year ended 
  December 31, 2008  December 31, 2009  December 31, 2010 
      (Adjusted)     
  (Note 2(1)) 
 
Financing activities:
            
Proceeds from exercise of options  1,500   2,500   20,350 
Cash injection into VIE subsidiary by Shanda     1,083,057    
Borrowings from related parties under common control by Shanda        4,596,001 
Cash injection in VIE subsidiary by non-controlling shareholders     362,773    
          
Net cash provided by financing activities
  1,500   1,448,330   4,616,351 
          
Effect of exchange rate changes on cash and cash equivalents
  1,310,274   (154,506)  336,394 
          
Net decrease in cash and cash equivalents  (6,506,181)  (9,728,769)  (22,449,115)
Cash and cash equivalents, beginning of year  65,978,884   59,472,703   49,743,934 
          
Cash and cash equivalents, end of the year  59,472,703   49,743,934   27,294,819 
          
Supplemental disclosure of cash flow information:
            
Income taxes paid  385,501   465,696   23,047 
   ��      
             
Supplemental disclosure of non-cash investing and financing activities:
            
Accounts payable related to purchase of property and equipment        2,045,032 
Accounts payable related to licensed video copyright        2,946,304 
Issuance of ordinary shares to Shanda for Yisheng        12,461,538 
Purchase of additional equity interests of Yisheng from non-controlling shareholders        4,153,846 
Issuance of ordinary shares related to acquisition of Ku6 Holding Limited        28,875,000 
The accompanying notes are an integral part of these consolidated financial statements.

 

F-6F-9


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2007 and 20062009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
1. ORGANIZATION AND PRINCIPAL ACTIVITIES
Ku6 Media Co., Ltd. (Fomerly known as Hurray! Holding Co., Ltd. (“Hurray!, “Hurray! or the “Company”), a Cayman Islands corporation, and its consolidated subsidiaries, its variable interest entities and equity associate (collectively the “Company”) provideoriginally provided wireless value-added services to mobile phone users delivered over the wireless networks of the three telecommunication operators in the People’s Republic of China (“PRC”) and also engaged in music production and distribution in the PRC. The Company specializes in the development, marketingPRC and distribution of music and entertainment oriented consumer wireless value-added services.
At December 31, 2008, Hurray!’sTaiwan through its consolidated subsidiaries, andits variable interest entities (“VIEs”) areand equity associate (collectively referred to as follows (unless otherwise stated,the “Group”) before August, 2010.
In July, 2009, Shanda Interactive Entertainment Limited (“Shanda”) (Nasdaq: SNDA), a leading interactive entertainment media company in China, and Shanda Music Group Limited (“Shanda Music”), a wholly owned subsidiary of Shanda, announced its completion of the tender offer of total $46.2 million for 1,155,045,300 ordinary shares, par value $0.00005 per ordinary share (“Shares”), of the Company, including Shares represented by American Depositary Shares (“ADSs,” each representing 100 Shares) at a purchase price of $0.04 per Share (equivalent to $4.00 per ADS) in cash, without interest and subject to any applicable withholding taxes. Immediately after giving effect to the acquisition of Shares (including Shares represented by ADSs) in the tender offer, Shanda hold, through Shanda Music, approximately 51% of the Company’s total outstanding Shares calculated on a fully-diluted basis as of December 31, 2009.
In January, 2010, the Company completed the acquisition of 100% equity interests of Ku6 Holding Limited (“Ku6”), a leading online video portal in China, pursuant to the share purchase agreement entered into by and among Hurray!, Ku6 and the shareholders of Ku6 dated as of November 26, 2009 by issuing an aggregate of 723,684,204 ordinary shares. After the closing of the acquisition of Ku6, Shanda’s equity interest in the Company was diluted to 41.97%.
In May, 2010, the Company sold all of these entities are incorporatedits 51% equity interest in Beijing Huayi Brothers Music Co., Ltd. including its wholly owned subsidiary of Beijing Huayi Brothers Music Broker Co., Ltd. (collectively referred to as “Huayi Music”) to Huayi Brothers Media Corporation. (“Huayi Media”) for an aggregate consideration of RMB34,450,000 (equivalent to $5,045,754).
In August, 2010, the Company completed (1) the disposal of all of its remaining subsidiaries and VIEs of wireless value-added services (“WVAS”) and recorded music businesses as well as the equity investment in an affiliated company, except for Invest China Group Limited, Beijing Hand-in-Hand Media Technology Co., Ltd. and Shanghai Fuming Information Technology Co., Ltd., to Shanda for $37,243,904 in cash and (2) acquisition of 75% equity interests of Shanghai Yisheng Network Technology Co., Ltd. (“Yisheng”), an online audio business, from Shanda in exchange for 415,384,615 newly issued ordinary shares (collectively the “Reorganization”). The Reorganization was approved by a committee comprised of three independent directors after receiving a fairness opinion on the proposed transaction from its independent financial advisor and shareholders of the Company. Then the Company changed its name to Ku6 Media Co., Ltd., (“KUTV”) and has changed its trading symbol on the Nasdaq Global Market from HRAY to KUTV. After the closing of the Reorganization and as of December 31, 2010, Shanda’s equity interest in the PRC andCompany was 51.65%.
In connection with the acquisition of 75% equity interests of Yisheng from Shanda, the Company is entitledissued 138,461,539 ordinary shares to acquire the whole benefitremaining 25% of these entities’ economic interest ):equity interests in Yisheng from the non-controlling shareholders in August 2010.
Following the above transactions in 2010, the Group primarily provides online advertising services on its online video sharing platform of www.ku6.com namely through Ku6’ subsidiaries and VIEs in China as set out below.

F-10


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
       
  Date of Percentage of 
incorporation oreffective ownership
Name of Subsidiaries establishmentincorporation by Hurray!ownership 
Wireless value-added services (“WVAS”) business segment:
 
Subsidiaries
      
Beijing Hurray! TimesKu6 (Beijing) Technology Co., Ltd. (“Beijing Hurray Times”WOFE”) June 27, 2002100%
Hurray Technologies (Hong Kong) Ltd.(incorporated in Hong Kong)July 23, 200399%
Invest China Group Limited (incorporated in the British Virgin Islands)April 1,March 5, 2007  100%
Beijing Hand-in-Hand MediaWei Mo San Yi (Tianjin) Science and Technology Co., Ltd.(“Tianjin WOFE”) April 1, 2007100%
Shanghai Fuming Information Technology Co., Ltd.January 1, 2006December 23, 2008  100%
       
Variable Interest Entities
      
Hurray! SolutionsKu6 (Beijing) Information Technology Co., Ltd. (“Beijing VIE”) September 21, 1999April 20, 2006  100%
Beijing Enterprise Network Technology Co., Ltd.March, 31, 2004100%
Beijing Hengji Weiye Electronic Commerce Co., Ltd. (“Hengji Weiye”)October 1, 2005100%
Beijing Hutong WuxianTianjin Ku6 Zheng Yuan Information Technology Co., Ltd. (“Beijing Hutong”Tianjin VIE”)April 1, 2005100%
Beijing Palmsky Technology Co., Ltd. March 31, 2004100%
Henan Yinshan Digital Network Technology Co., Ltd. (“Henan Yinshan”)June 30, 200720, 2009  100%
Shanghai Magma DigitalYisheng Network Technology Co., Ltd. (“Shanghai Magma”) January 1, 2006100%
Shanghai Saiyu Information Technology Co., Ltd. (“Saiyu”)April 1,November 22, 2007  100%
Subsidiaries of Variable Interest Entities
Beijing WVAS Solutions Ltd.October 10, 2001100%
Recorded music business segment:
Subsidiary
Hurray! Media Co., Ltd. ( incorporated in the Cayman Islands)August 19, 2005100%
Subsidiaries of Variable Interest Entities
Hurray! Digital Media Technology Co., Ltd. (“Hurray Digital Media”)November 10, 2005100%
Beijing Huayi Brothers Music Co., Ltd. (“Huayi Brothers Music”)December 31, 200551%
Beijing Huayi Brothers Music Broker Co., Ltd.April 17, 200751%
Hurray! Freeland Digital Music Technology Co., Ltd. (“Freeland Music”)January 1, 200660%
Beijing Hurray! Freeland Culture Development Co., Ltd.January 8, 200760%
Beijing Hurray! Fly Songs International Culture Co., Ltd. (“Beijing Hurray! Fly Songs”)August 21, 200730.6%(1)
Guangzhou Hurray! Secular Bird Art Co., Ltd. (“Secular Bird”)May 30, 200765%
(1)Hurray holds a 30.6% effective interest in Beijing Hurray! Fly Songs through a holding of 60% interest in Freeland Music. Freeland Music owns a 51% of equity interest in Beijing Hurray! Fly Songs. Therefore, Beijing Hurray! Fly Songs is a consolidated entity of the Company.

F-7


To comply with PRC laws and regulations that restrict direct foreign ownership of telecommunication service businesses in the PRC, the Company conducts substantially all of its business through several VIEs. The VIEs have entered into various agreements with one of Hurray!’s subsidiaries, including exclusive cooperation agreements. Under these agreements, Hurray! through a wholly owned PRC subsidiary, Beijing Hurray! Times, is the exclusive provider of technical and consulting services to the VIEs. In return, the VIEs are required to pay Beijing Hurray! Times’ service fees for the technical and consulting services received. The technical and consulting service fees can be, and are, adjusted at Hurray!’s discretion depending on the level of service provided. Beijing Hurray! Times is entitled to receive service fees in an amount up to all of the net income of the VIEs In addition, Beijing Hurray! Times has been assigned all voting rights by the direct and indirect owners of the VIEs through agreements which are valid for ten years and are renewable indefinitely and cannot be amended or terminated except by written consent of all parties. Finally, Beijing Hurray! Times has the option to acquire the equity interest of the VIEs. The Company also has extended loans without interest to the registered shareholders to finance their investments in the VIEs. Each of the registered shareholders is a related party of the Company acting as de facto agent for the Company. The direct equity interest in these entities has been pledged as collateral for the loans and when permitted under Chinese laws, the loans are to be repaid by transferring the direct equity interest in these entities to the Company. Therefore, no minority interest was recorded for the registered capital from the registered shareholders.
Hurray! is the sole beneficiary of the VIEs because all the variable interests are held by Hurray!. Accordingly, the Company consolidates the VIEs under Financial Accounting Standard Board (“FASB”) Interpretation (“FIN”) No. 46 (revised), “Consolidation of Variable Interest Entities,” which requires certain VIEs to be consolidated by the primary beneficiary of the entity if the equity investors in the entity do not have the characteristics of a controlling financial interest or do not have sufficient equity at risk for the entity to finance its activities without additional subordinated financial support from other parties.
The following financial statement amounts and balances of Hurray !’s VIEs were included in the accompanying consolidated financial statements as of and for the years ended December 31:
         
  December 31, 
  2008  2007 
Total assets $47,698,645  $53,453,523 
Total liabilities $6,342,451  $8,187,804 
             
  Years ended December 31, 
  2008  2007  2006 
Revenues $53,958,400  $60,526,627  $68,715,901 
Net (loss) income  (6,876,064)  (40,902,941)  6,320,966 
The difference between the consolidated net income (loss) and that of VIEs was derived from the foreign exchange loss, the gain from disposal of discontinued operations, the gain on reduction of acquisition payable, interest income and the operating expenses of Hurray!, the holding company.

F-8


2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
(a)(1) Basis of presentation
The accompanying consolidated financial statements of the Company have been prepared in accordance with accounting principles generally accepted in the United States of America (“US GAAP”).
As a result of the disposal of Huayi Music in May 2010 and Reorganization in August 2010, the Company adjusted its consolidated financial statements as of December 31, 2009 and for the years ended December 31, 2008 and 2009 for the above mentioned transactions to present the WVAS and recorded music businesses as discontinued operations and to reflect the Yisheng merger as a common control transaction
(a) Acquisition under common control
The acquisition of Yisheng’s online audio business from Shanda is accounted for as a common control transaction as Hurray! is considered to be under the control of Shanda since the Company was acquired by Shanda in July 2009. Accordingly, the accompanying consolidated financial statements have been prepared as if the acquisition of Yisheng had been in effect since the inception of common control, which is the date that Hurray! was consolidated into Shanda’s consolidated financial statement on August 31, 2009. Therefore total assets and liabilities as well as the non-controlling interests of Yisheng were recorded at the carrying amount as capital contribution from Shanda in the consolidated statements of changes in equity at the inception of common control. The effect of accounting for the acquisition under common control has increased the net loss for the year ended December 31, 2009 by $736,969, which represents the net loss of this business from August 31, 2009 through December 31, 2009. The fair value of the 415,384,615 ordinary shares issued by the Company amounting to $12,461,538 was recorded through equity as a deemed distribution to Shanda in 2010.
In connection with the acquisition of 75% equity interests of Yisheng from Shanda, the Company issued 138,461,539 ordinary shares to acquire 25% of equity interests in Yisheng from non-controlling shareholders in August 2010. This transaction was accounted for as an equity transaction in 2010 and the difference between fair value of the ordinary shares issued amounting to $4,153,846 and carrying amount of the non-controlling interest is recognized as a decrease in additional paid-in capital attributable to the Company in accordance ASC 810.
The following consolidated balance sheet as of December 31, 2009 and for the year then ended reflects the effects of the acquisition of the online audio business under common control:

F-11


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
             
Consolidated Balance Sheet as of December As originally  Effect of acquisition of    
31, 2009 reported  online audio business  As adjusted* 
             
Assets
            
Cash and cash equivalents  48,489,095   1,254,839   49,743,934 
Short term investments  10,000,000      10,000,000 
Accounts receivable, net of allowance  3,192,366   817,475   4,009,841 
Accounts receivable due from related party     51,832   51,832 
Prepaid expenses and other current assets  1,834,361   55,924   1,890,285 
Amount due from related parties  62,725   587   63,312 
Inventories  196,745   4,831   201,576 
          
Total current assets
  63,775,292   2,185,488   65,960,780 
          
Property and equipment, net  879,775   591,957   1,471,732 
Acquired intangible assets, net  1,081,962   562,569   1,644,531 
Goodwill  2,099,290      2,099,290 
Deposits and other non-current assets  331,958      331,958 
          
Total assets
  68,168,277   3,340,014   71,508,291 
          
             
Liabilities
            
Accounts payable  3,731,562   920,488   4,652,050 
Notes payable  227,720      227,720 
Accrued expenses and other current liabilities  6,260,849   70,838   6,331,687 
Amount due to related parties  439,445   1,465,010   1,904,455 
Income tax payable  654,835      654,835 
Current deferred tax liabilities  12,316      12,316 
          
Total current liabilities
  11,326,727   2,456,336   13,783,063 
          
Long-term payable  17,554      17,554 
Non-current deferred tax liabilities  262,665   140,643   403,308 
          
Total liabilities
  11,606,946   2,596,979   14,203,925 
          
             
Redeemable non-controlling interests  370,870      370,870 
             
Equity
            
Ordinary shares  109,959      109,959 
Additional paid-in capital  75,190,411   1,415,547   76,605,958 
Statutory reserves  1,791,324      1,791,324 
Accumulated deficits  (32,649,555)  (736,969)  (33,386,524)
Accumulated other comprehensive income  9,953,826   1,861   9,955,687 
          
Total Ku6 Media Co., Ltd. shareholders’ equity
  54,395,965   680,439   55,076,404 
Non-controlling interests  1,794,496   62,596   1,857,092 
          
Total equity
  56,190,461   743,035   56,933,496 
          
Total liabilities and equity
  68,168,277   3,340,014   71,508,291 
          

F-12


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
             
Consolidated Statement of Operations and         
Comprehensive Loss for the year ended As originally  Effect of acquisition of    
December 31, 2009 reported  online audio business  As adjusted* 
             
Net revenues:            
Wireless value-added services  20,169,110      20,169,110 
Recorded music  14,473,185      14,473,185 
Advertising-third party     757,723   757,723 
Advertising-related party     279,341   279,341 
          
Total net revenues:  34,642,295   1,037,064   35,679,359 
          
Cost of revenues:            
Wireless value-added services  (15,331,675)     (15,331,675)
Recorded music  (12,625,139)     (12,625,139)
Advertising     (556,639)  (556,639)
          
Total cost of revenues:  (27,956,814)  (556,639)  (28,513,453)
          
Gross profit  6,685,481   480,425   7,165,906 
          
Operating expenses:            
Product development  (466,543)     (466,543)
Selling and marketing  (6,329,856)  (546,609)  (6,876,465)
General and administrative  (22,992,865)  (941,660)  (23,934,525)
Goodwill impairment  (3,592,933)     (3,592,933)
          
Total operating expenses  (33,382,197)  (1,488,269)  (34,870,466)
          
Operating loss from continuing operations  (26,696,716)  (1,007,844)  (27,704,560)
Interest income  454,438   499   454,937 
Interest expenses  (13,681)     (13,681)
Other income, net  341,651   1   341,652 
          
Loss before income tax expenses from continuing operations  (25,914,308)  (1,007,344)  (26,921,652)
Income tax benefit (expense)  (234,286)  13,721   (220,565)
Equity in loss of affiliated company  (914,072)     (914,072)
          
Loss from continuing operations, net of tax  (27,062,666)  (993,623)  (28,056,289)
          
             
Discontinued operations:            
Loss from operations of discontinued operations         
Gain from disposal of discontinued operations  221,899      221,899 
          
Gain from discontinued operations, net of tax  221,899      221,899 
          
Loss from continuing and discontinued operations  (26,840,767)  (993,623)  (27,834,390)
Less: Net loss attributable to the non-controlling interests and redeemable non-controlling interest from coninuting operations  4,182,875   256,654   4,439,529 
          
Net loss attributable to Ku6 Media Co., Ltd.  (22,657,892)  (736,969)  (23,394,861)
          
 
Loss from continuing operations, net of tax, attributable to Ku6 Media Co., Ltd.  (22,879,791)  (736,969)  (23,616,760)
Loss from discontinued operations, net of tax, attributable to Ku6 Media Co., Ltd.  221,899      221,899 
          
Net loss attributable to Ku6 Media Co., Ltd.  (22,657,892)  (736,969)  (23,394,861)
          

F-13


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
             
Consolidated Statement of Operations and         
Comprehensive Loss for the year ended As originally  Effect of acquisition of    
December 31, 2009 reported  online audio business  As adjusted* 
             
Net loss  (26,840,767)  (993,623)  (27,834,390)
Other comprehensive loss:            
Currency translation adjustments of subsidiaries  (37,917)  1,861   (36,056)
          
Comprehensive loss  (26,878,684)  (991,763)  (27,870,446)
Comprehensive loss attributable to non-controlling interests and redeemable non-controlling interests  4,187,304   256,654   4,443,958 
          
Comprehensive loss attributable to Ku6 Media Co., Ltd.  (22,691,380)  (735,108)  (23,426,488)
          
             
Loss per share-basic and diluted:            
Loss from continuing operations attributable to Ku6 Media Co., Ltd. common shareholders  (0.01)  (0.00)  (0.01)
Loss from discontinued operations attributable to Ku6 Media Co., Ltd. common shareholders  0.00      0.00 
          
Net loss attributable to Ku6 Media Co., Ltd. common shareholders  (0.01)  (0.03)  (0.01)
          
             
Weighted average share used in per share calculation-basic and diluted  2,196,291,947   2,196,291,947   2,196,291,947 
          
             
Loss per ADS-basic and diluted (1ADS = 100 shares):            
Loss from continuing operations attributable to Ku6 Media Co., Ltd. common shareholders  (1.04)  (0.03)  (1.07)
Loss from discontinued operations attributable to Ku6 Media Co., Ltd. common shareholders  0.01      0.01 
          
Net loss attributable to Ku6 Media Co., Ltd. common shareholders  (1.03)  (0.03)  (1.06)
          
             
Weighted average ADS used in per ADS calculation-basic and diluted  21,96,2,919   21,96,2,919   21,96,2,919 
          
*As adjusted reflects the acquisition of Yisheng only and does not include the effects of the disposal of wireless value-added services and recorded music business as discussed in note (b) below.
(b) BasisDisposal of consolidationwireless value-added services and recorded music businesses
As mentioned above, the Company completed the disposal of Huayi Music to Huayi Media for RMB34,450,000 (equivalent to $5,045,754) in cash in May, 2010 and the corresponding disposal gain of Huayi Music recognized in 2010 was $4,486,786. The disposal of wireless value-added services and remaining recorded music businesses under common control was consummated in August, 2010. The difference of $13,561,087 between the cash consideration received from Shanda of $37,243,904 and the carrying amount of the assets, liabilities and non-controlling interests and redeemable non-controlling interest of WVAS and recorded music business of $23,682,817 and the corresponding cumulative translation difference of $10,344,330 are accounted for as contribution by Shanda in additional paid in capital in 2010. No gain or loss was recognized in 2010.

F-14


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
A summary of the major financial information for the discontinued operations of WVAS and recorded music businesses for the years ended December 31, 2008, 2009 and eight months period ended August 31, 2010 is set out below:
             
  Year ended  Year ended  Eight months 
  December 31,  December 31,  ended August 31, 
  2008  2009  2010 
             
Net revenues:            
Wireless value added services Revenue  42,671,588   20,169,110   5,385,985 
Recorded music Revenue  11,286,812   14,473,185   9,458,423 
          
Total net revenues  53,958,400   34,642,295   14,844,408 
          
Wireless value added services Cost  (32,839,642)  (15,331,675)  (3,799,581)
Recorded music Cost  (6,729,725)  (12,625,139)  (6,118,305)
          
Total cost of revenues  (39,569,367)  (27,956,814)  (9,917,886)
          
Gross profit  14,389,033   6,685,481   4,926,522 
Product development  (886,406)  (466,543)  (444,581)
Selling and marketing  (8,509,528)  (6,211,334)  (3,397,797)
General and administrative  (10,311,365)  (17,469,445)  (4,544,460)
Goodwill impairment  (2,675,211)  (3,592,933)   
Gain on reduction of Unicom liability  1,557,153       
Gain from reversed litigation expenses  557,167       
          
Total operating expenses  (20,268,190)  (27,740,255)  (8,386,838)
          
Loss from operations  (5,879,157)  (21,054,774)  (3,460,316)
Interest income  181,571   98,770   42,627 
Interest expense     (13,681)   
Other income  247,156   339,869   9,667 
          
Loss before income tax benefit (expense), equity in (loss) earnings of affiliated company, impairment for investment in affiliated company  (5,450,430)  (20,629,816)  (3,408,022)
Income tax benefit (expense)  (486,250)  (234,286)  25,584 
Equity in (loss) earnings of affiliated company  64,293   (914,072)   
Impairment for investment in affiliated company  (1,870,897)      
          
Net loss  (7,743,284)  (21,778,174)  (3,382,438)
Less: Net loss attributable to the non-controlling interests and redeemable non-controlling interest  337,455   4,182,875   243,666 
          
Net loss from discontinued operations, net of tax  (7,405,829)  (17,595,299)  (3,138,772)
Gain from disposal of Huayi Music        4,486,786 
          
Total net (loss) income from discontinued operations  (7,405,829)  (17,595,299)  1,348,014 
          
According to ASC 205, the effect of discontinued operations has been accounted for retroactively in the consolidated statement of operations for all the periods presented herein.

F-15


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
(c) Liquidity
The Group operates with significant losses and negative cash flows from operations in recent years. As of December 31, 2010, the accumulated deficits of the Group were $83,105,464 and the working capital was $8,399,974. The Company intends to raise additional funds through additional issuance of shares or loans to finance future capital commitments and for working capital purposes. As further discussed in Note 22, on April 1, 2011, the Company entered into agreements with Shanda Media Group Ltd. (“Shanda Media”), a wholly owned subsidiary of Shanda, pursuant to which the Company agreed to issue to Shanda Media 1,538,461,538 ordinary shares at a per share price of $0.0325 for $50,000,000 in cash, and $50,000,000 aggregate principal amount of 3% senior convertible notes at face value. The convertible notes will mature in three years after issuance and will bear an interest of 3% per annum, payable semi-annually. The transaction was committed to by Shanda and has been approved by the board in April 2011 and special shareholders’ meeting of the Company in June 2011 and expected to be closed in the second quarter of 2011 or not later than early of the third quarter of 2011. The management believes that the proceeds from the committed issuance of ordinary shares and convertible notes to Shanda will provide sufficient capital during the next twelve months to fund operations and other necessary capital expenditures, and as such, these financial statements are prepared under the going concern assumption which contemplates the realization of assets and the liquidation of liabilities in the ordinary course of business.
(2) Use of estimates
The preparation of consolidated financial statements in conformity with GAAP requires the Company to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent liabilities at the dates of the financial statements. Significant accounting estimates reflected in the Company’s financial statements include accruals for revenue and cost of revenue adjustments, sales rebate, allowance for doubtful accounts, assessment of impairment for long-lived assets and goodwill, assessment of the net realizable value of licensed video copyright, the useful lives for intangible assets and property and equipment, share-based compensation expense, the recognition and measurement of deferred taxes and loss contingecies. Actual amounts may differ from these estimates under different assumptions or conditions.
(3) Consolidation
The consolidated financial statements include the financial statements of Hurray!,the Company, its subsidiaries and VIEs .VIEs. All inter-company transactions and balances have been eliminated upon consolidation. The affiliated company in which the Company controls more than 20% but less than 50% of the investment is accounted for using the equity method of accounting. The Company’s share of earnings (losses) of the equity investment is included in the accompanying consolidated statements of operations.
The Group follows the guidance relating to the consolidation of Variable Interest Entities in Accounting Standard Codification (“ASC”) 810-10 (formerly referred to FASB Interpretation No. 46R, "Consolidation of Variable Interest Entities, an Interpretation of ARB No. 51”), which requires certain variable interest entities to be consolidated by the primary beneficiary of the entity if the equity investors in the entity do not have the characteristics of a controlling financial interest or do not have sufficient equity at risk for the entity to finance its activities without additional subordinated financial support from other parties.

F-16


(c)KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
Prior to the Reorganization in August 2010, to comply with PRC laws and regulations that restrict direct foreign ownership of telecommunication service businesses in the PRC, the Company conducted substantially all of its WVAS and recorded music businesses through several VIEs. The VIEs had entered into various agreements with one of Hurray!’s subsidiaries, including exclusive cooperation agreements. Under these agreements, Hurray! through a wholly owned PRC subsidiary, Beijing Hurray! Times Technology Co., Ltd. (“Beijing Hurray! Times”), was the exclusive provider of technical and consulting services to the VIEs. In return, the VIEs were required to pay Beijing Hurray! Times’ service fees for the technical and consulting services received. The technical and consulting service fees could be, and were, adjusted at Hurray!’s discretion depending on the level of service provided. Beijing Hurray! Times is entitled to receive service fees in an amount up to all of the net income of the VIEs. In addition, Beijing Hurray! Times had been assigned all voting rights by the direct and indirect owners of the VIEs through agreements which were valid for ten years and were renewable indefinitely and couldnot be amended or terminated except by written consent of all parties. Finally, Beijing Hurray! Times had the option to acquire the equity interest of the VIEs if and when it is legal to do so under PRC laws and regulations. The Company also had extended loans without interest to the registered shareholders to finance their investments in the VIEs. Each of the registered shareholders was a related party of the Company acting as de facto agent for the Company. The direct equity interest in these entities had been pledged as collateral for the loans and when permitted under Chinese laws, the loans were to be repaid by transferring the direct equity interest in these entities to the Company. Therefore, no minority interest was recorded for the registered capital from the registered shareholders.
Hurray! was the considered the primary beneficiary of the VIEs of WVAS and recorded music businesses because of all the variable interests held by Hurray! and the Company had the power to direct the activities of the VIEs. Therefore the Company consolidated the results of operations of the VIEs of WVAS and recorded music businesses before they were disposed in 2010.
After the acquisition of Ku6 in January 2010, to comply with PRC laws and regulations that prohibit or restrict foreign ownership of companies that provide advertising services and hold Internet Content Provider (“ICP”) license and the License for Transmission of Audio-Visual Programs through the Internet (“the License”), the Company conducts substantially all of its advertising business through Beijing VIE and Tianjin VIE. The paid-in capital of Beijing VIE was funded by the Company through loans extended to the authorized individuals (“nominee shareholders”) and Tianjin VIE was incorporated by Beijing VIE.
The Company has various agreements with its VIEs, through which, the Company holds all the variable interests of the VIEs and has the power to direct the activities of the VIEs. Consequently the Company is the primary beneficiary of these VIEs. Details of certain key agreements with the VIEs are as follows:
Loan Agreements: Beijing WOFE has granted interest-free loans to the nominee shareholders with the sole purpose of providing funds necessary for the capital injection of Beijing VIE. The portion of the loans for subsequent capital injection is eliminated with the capital of the VIE during consolidation. The interest-free loans to the nominee shareholders of VIE as of December 31, 2010 were RMB9 million. Beijing WOFE is able to require the nominee shareholders to settle the loan amount through the entire equity interest of the VIE and nominate someone else to hold the shares on Beijing WOFE’s behalf.
Proxy Agreement: The nominee shareholders of Beijing VIE and the shareholder of Tianjin VIE irrevocably appointed Beijing WOFE and Tianjin WOFE’s officers to vote on their behalf on all matters they are entitled to vote on, including matters relating to the transfer of any or all of their respective equity interests in VIEs, making all the operational, financial decisions and the appointment of the directors, general managers and other senior management of the VIEs.

F-17


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
Equity Interest Pledge Agreements: The nominee shareholders of Beijing VIE and the shareholder of Tianjin VIE have pledged their respective equity interests in the VIEs as collateral to secure the nominee shareholders’ obligation under other agreements and for the payment by the VIEs under the exclusive technical consulting and services agreements and the loan agreement. The nominee shareholders of Beijing VIE and the shareholder of Tianjin VIE cannot sell or pledge their equity interests to others without the approval from Beijing WOFE and Tianjin WOFE, and the nominee shareholders of Beijing VIE and the shareholder of Tianjin VIE cannot receive any dividends without the approval of Beijing WOFE and Tianjin WOFE.
Exclusive Call Option Agreements: The nominee shareholders of the VIEs grant Beijing WOFE and Tianjin WOFE the exclusive and irrevocable right to purchase from the nominee shareholders, to the extent permitted under PRC laws and regulations or at the request of the Company, all of the equity interest in these entities for a purchase price equal to the amount of the registered capital or at the lowest price permitted by PRC laws and regulations. Beijing WOFE and Tianjin WOFE may exercise such option at any time. In addition, VIEs and its nominee shareholders agree that without Beijing WOFE and Tianjin WOFE’s prior written consent, they will not transfer or otherwise dispose the equity interest or declare any dividend.
Exclusive Business Cooperation Agreements: Beijing WOFE and Tianjin WOFE are the exclusive provider of the technical, consulting and related services and information of Beijing VIE and Tianjin VIE.
As a result of the above contractual agreements, the Company consolidates the VIEs as required by Accounting Standards Codification (“ASC”) 810-10,Consolidation(formerly referred to as Financial Accounting Standards Board (“FASB”) Interpretation (“FIN”) No. 46R, Consolidationof Variable Interest Entities, an Interpretation of ARB No. 51).
(4) Significant risks and uncertainties
The Group participates in a dynamic high technology industry and believes that changes in any of the following areas could have a material adverse effect on the Group’s future financial position, results of operations or cash flows: i) changes in the overall demand for services and products; ii) changes in business offerings; iii) competitive pressures due to new entrants; iv) advances and new trends in new technologies and industry standards; v) changes in bandwidth suppliers; vi) changes in certain strategic relationships or customer relationships; vii) regulatory considerations; viii) copyright regulations; and ix) risks associated with the Group’s ability to attract and retain employees necessary to support its growth.
(5) Fair value
The GroupCompany adopted SFASAccounting Standard Codification (“ASC”) 820 “Fair value measurements and disclosures” (formerly referred to as the Statement of Financial Accounting Standards No. 157, “Fair Value Measurements” (“SFAS 157”)) on January 1, 2008 for all financial assets and liabilities and nonfinancial assets and liabilities that are recognized or disclosed at fair value in the financial statements on a recurring basis (at least annually). SFAS No. 157 defines fair value, establishes a framework for measuring fair value, and expands disclosures about fair value measurements.
SFAS 1572008. This guidance defines fair value as the price that would be received from sellingto sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. When determining the fair value measurements for assetsdate (an exit price). The guidance outlines a valuation framework and liabilities required or permitted to be recorded at fair value, the Company considers the principal or most advantageous market in which it would transact and it considers assumptions that market participants would use when pricing the asset or liability.
SFAS 157 establishescreates a fair value hierarchy in order to increase the consistency and comparability of fair value measurements and the related disclosures. Under US GAAP, certain assets and liabilities must be measured at fair value, and the guidance details the disclosures that requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuringare required for items measured at fair value. A
The Company measures the financial instrument’s categorization withinassets and liabilities using inputs from the following three levels of the fair value hierarchy is based upon the lowest level of input that is significant to the fair value measurement. SFAS 157 establisheshierarchy. The three levels of inputs that may be used to measure fair value:
Level 1are as follows:
Level 1 applies to assets or liabilities for which thereinputs are unadjusted quoted prices in active markets for identical assets or liabilities.that the management has the ability to access at the measurement date.

F-18


Level 2
KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
Level 2 applies toinputs include quoted prices for similar assets in active markets, quoted prices for identical or liabilities for which theresimilar assets in markets that are not active, inputs other than quoted prices included within Level 1 that are observable for the asset or liability such as quoted prices for similar assets or liabilities in active markets; quoted prices for identical assets or liabilities in markets with insufficient volume or infrequent transactions (less active markets); or model-derived valuations in which significant(i.e., interest rates, yield curves, etc.), and inputs that are observable or can be derived principally from or corroborated by observable market data.
Level 3data by correlation or other means (market corroborated inputs).
Level 3 applies to assets or liabilities for which there areincludes unobservable inputs that reflect the management’s judgments about the assumptions that market participants would use in pricing the asset. The management develops these inputs based on the best information available, including their own data.
(6) Business combinations and non-controlling interests
The Company accounts for its business combinations using the purchase method of accounting. This method requires that the acquisition cost to be allocated to the valuation methodology that are significantassets, including separately identifiable intangible assets, and liabilities the Company acquired based on their estimated fair values.
From January 1, 2009, the Company adopted ASC 805 (formerly referred to as SFAS No. 141 (revised 2007), “Business combinations”). Following this adoption, the cost of an acquisition is measured as the aggregate of the fair values at the date of exchange of the assets given, liabilities incurred, and equity instruments issued as well as the contingent considerations (For periods prior to January 1, 2009, contingent consideration was not recorded until the contingency was resolved) and all contractual contingencies as of the acquisition date. The costs directly attributable to the measurementacquisition are expensed as incurred. Identifiable assets, liabilities and contingent liabilities acquired or assumed are measured separately at their fair value as of the acquisition date, irrespective of the extent of any non-controlling interests. The excess of (i) the total of cost of acquisition, fair value of the non-controlling interests (Prior to January 1, 2009, any non-controlling interest was reflected at historical cost) and acquisition date fair value of any previously held equity interest in the acquiree over (ii) the fair value of the identifiable net assets or liabilities.of the acquiree is recorded as goodwill. If the cost of acquisition is less than the fair value of the net assets of the subsidiary acquired, the difference is recognized directly in the income statement.
AsThe determination and allocation of December 31, 2008,fair values to the Company did not have any financialidentifiable assets acquired and liabilities or nonfinancial assetsassumed is based on various assumptions and liabilities thatvaluation methodologies requiring considerable management judgment. The most significant variables in these valuations are measured at fair valuediscount rates, terminal values, the number of years on a recurring basis.
(d) Use ofwhich to base the cash flow projections, as well as the assumptions and estimates
used to determine the cash inflows and outflows. The preparation of financial statementsCompany determines discount rates to be used based on the risk inherent in conformity with US GAAP requires management to make estimatesthe related activity’s current business model and assumptions that affectindustry comparisons. Terminal values are based on the reported amountsexpected life of assets and liabilitiesforecasted life cycle and forecasted cash flows over that period. Although the Company believes that the assumptions applied in the determination are reasonable based on information available at the datesdate of acquisition, actual results may differ from the forecasted amounts and the difference could be material.
From January 1, 2009, following the adoption of the authoritative guidance on non-controlling interests, previously issued as SFAS No.160, “Non-controlling Interests in Consolidated Financial Statements-an amendment of ARB No.51.”), now codified as ASC 810, Consolidation, the Company also renamed minority interests to non-controlling interests and reclassified it on the consolidated balance sheet from the mezzanine section between liabilities and equity to a separate line item in equity except for the redeemable securities that are subject to the guidance in ASC 268 (formerly referred to as EITF Topic D-98, “Classification and Measurement of Redeemable Securities”). The Company also expanded disclosures in the consolidated financial statements to clearly identify and distinguish the reported amountsinterests of revenuesthe Company from the interests of the non-controlling owners of its subsidiaries. Consolidated net income is adjusted to include net income attributed to the non-controlling interest and expenses inconsolidated comprehensive income is adjusted to include comprehensive income attributed to the reporting periods. Significant accounting estimates reflected innon-controlling interest. The Company has applied the Company’s financial statements include accrualspresentation and disclosure requirements retrospectively for revenue and cost of revenue adjustments, allowance for doubtful accounts, sales returns and allowances, inventory reserves, valuations of acquired intangible assets and goodwill, valuation of equity method investee, the useful lives for intangible assets and property and equipment, stock based compensation, and deferred income tax assets valuation allowances.all periods presented.

 

F-9F-19


(e) Significant risks and uncertaintiesKU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
(7) Foreign currency translation
The functional currency and reporting currency of the Company participatesis the United States dollar (“U.S. dollar”). The Company’s subsidiaries and VIEs, with the exception of its subsidiaries of Seed Music Co., Ltd and Profita Publishing Limited, use Renminbi (“RMB”) as their functional currency. From January 1, 2009, the Company consolidated Seed Music into its consolidated financial statements upon consummation of the acquisition. Seed Music Co., Ltd and Profita Publishing Limited, the subsidiaries of Seed Music Co., Ltd., which was disposed in industries with rapidAugust 2010 (Note 2(1)), mainly operate in Taiwan and use Taiwan dollar (“TWD”) as their functional currency.
Assets and liabilities of the Company’s subsidiaries and VIEs are translated at the current exchange rates quoted by the Federal Reserve Bank of New York in effect at the balance sheet dates, equity accounts are translated at historical exchange rates and revenues and expenses are translated at the average exchange rates in effect during the reporting period to USD. Translation adjustments resulting from foreign currency translation to reporting currency are reported as cumulative translation adjustments and recorded in accumulated other comprehensive income (loss) in the consolidated statements of changes in regulations, technology trends, customer demand and competition and believes that changesequity for the years presented.
Transactions denominated in anycurrencies other than RMB or TWD functional currencies are translated into the functional currencies at the exchange rates quoted by the People’s Bank of China or the Central Bank of the Republic of China (Taiwan) prevailing at the dates of the transactions. Gains and losses resulting from foreign currency transactions are included in the consolidated statements of operations and comprehensive income. Monetary assets and liabilities denominated in foreign currencies are translated into the functional currencies using the applicable exchange rates quoted by the People’s Bank of China or the Central Bank of the Republic of China (Taiwan) at the balance sheet dates. All such exchange gains and losses are included in the statements of operations and comprehensive loss.
In 2008 the Company incurred losses of $8,990,067 following areas could havethe conversion into Euros and subsequent conversion back into U.S. dollars of a material adverse effect onsignificant portion of the Company’s future financial position, results of operations, or cash flows: changesU.S. dollar deposits arising from the high volatility in the overall demandcurrency markets.
RMB is not fully convertible into U.S. dollars. The rate of exchange for entertainment-oriented wireless value-added services; advancesthe U.S. dollar quoted by the Federal Reserve Bank of New York was RMB 6.8259 on December 31, 2009 and trends in new technologies and industry standards; changes in key suppliers; changes in certain strategic relationships or customer relationships; regulatory or other factors; risks associated with the ability to maintain strategic relationships with the telecommunication operators; risks associated with attracting and retaining music artists, accessing songs and songwriters, and managing the Company’s new music businesses; and risks associated with the Company’s ability to attract and retain other necessary employees to support its growth.6.6000 on December 31, 2010, respectively.
(f)(8) Cash and cash equivalents
Cash and cash equivalents consist of cash on hand, demand deposits and highly liquid investments which are unrestricted asplaced with bank or other financial institutions with no restriction to withdrawal or use, and which have original maturities of three months or less.
(g)(9) Short-term investments
Short-term investments represent time deposits with bank with original maturities longer than three months and less than one year.
(10) Allowances for doubtful accounts
The Company determines the allowance for doubtful accounts when facts and circumstances indicate that the receivable is unlikely to be collected by taking into account of an aging analysis of the accounts receivable balances, historical bad debt records, repayment patterns in the prior year and other factors such as the policies of operators and financial condition of the customer.

F-20


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
(11) Inventories
Inventories represent music compact discs (“CDs”) and related music products and are stated at the lower of cost, determined using the first-in, first-out method, or market.market price. The Group provides estimated inventory allowance for excessive, slow moving and obsolete inventories as well as inventory whose carrying value is in excess of net realizable value.
(h)(12) Investment in affiliated company
Affiliated companies are entities over which the Company has significant influence, but which it does not control. Investments in affiliated companies are accounted for by the equity method of accounting. Under this method, the Company’s share of the post-acquisition profits or losses of affiliated companies is recognized in the consolidated statements of operations. Unrealized gains on transactions between the Company and its affiliated companies are eliminated to the extent of the Company’s interest in the affiliated companies; unrealized losses are also eliminated unless the transaction provides evidence of an impairment of the asset transferred. When the Company’s share of losses in an affiliated company equals or exceeds its interest in the affiliated company, the Company does not recognize further losses, unless the Company has incurred obligations or made payments on behalf of the affiliated company.
The Company continually reviews its investments in affiliated companies to determine whether a decline in fair value below the carrying value is other than temporary. The primary factors the Company considers in its determination are the length of time that the fair value of the investment is below the Company’s carrying value and the financial condition, operating performance and near term prospects of the investee. In addition, the Company considers the reason for the decline in fair value, including general market conditions, industry specific or investee specific reasons, changes in valuation subsequent to the balance sheet date and the Company’s intent and ability to hold the investment for a period of time sufficient to allow for a recovery in fair value. If the decline in fair value is deemed to be other than temporary, the carrying value of the investment is written down to fair value. Impairment loss amounting to $1.9 million was recorded in the year ended December 31, 2008 (Note 8). No impairment was provided during the years ended December 31, 2009 and 2010.
(13) Property and equipment, net
Property and equipment are carried at cost less accumulated depreciation and amortization. Depreciation and amortization are calculated on a straight-line basis over the following estimated useful lives:
   
Furniture and office equipment 33~5 years
Motor vehicles 5 years
Telecommunications equipment 33~5 years
Leasehold improvements Lesser of original lease term or estimated useful life
Expenditures for maintenance and repairs are expensed as incurred. Gain or loss on the disposal of property and equipment is the difference between the net sales proceeds and the carrying amount of the relevant assets and is recognized in the consolidated statements of operations.

F-21


(i)KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
(14) Acquired intangible assets, net
An intangible asset is required to be recognized separately from goodwill based on its estimated fair value if such asset arises from contractual or legal right or if it is separable as defined by ASC 805 (formerly referred to as SFAS No. 141 (revised 2007), “Business combinations”, (“SFAS No. 141(R)”)). Acquired intangible assets consists of intangible assets, as detailed in Note 8,7, acquired through direct purchases and various business acquisitions and are amortized on a straight-line basis over their expectedestimated useful economic life.lives.
(j)(15) Video production and acquisition costs and licensed video copyrights
The Company contracts for the production, self produces and acquisition of videos and owned the video copyright to exhibit on its websites since the acquisition of Ku6. The Company also licensed videos to exhibit on its websites since the acquisition of Ku6.
Video production and acquisition costs
Following the guidance under ASC 926-20-25, video production (which mainly include direct production costs and production overhead) and acquisition costs are capitalized, if the capitalization criteria was met, and stated at the lower of unamortized cost or estimated fair value.
With respect to production and acquisition costs, until the Company can establish estimates of secondary market revenues, capitalized costs for each video produced are limited to the amount of revenues contracted for that video. The costs in excess of revenues contracted for that video are expensed as incurred on an actual basis, and are not restored as assets in subsequent periods. Once the Company can establish estimates of secondary market revenues in accordance with ASC 926-20-35-5(b), it capitalizes subsequent film costs.
Capitalized video production costs are amortized in accordance with the guidance in ASC 926-20-35-1 using the individual-film-forecast-computation method, based on the proportion of the revenues earned in a period to the estimated remaining unrecognized ultimate revenues as of the beginning of that period. The Company estimates total revenues to be earned (“ultimate revenues”) throughout the life of a video. Ultimate revenue estimates for the produced or acquired videos are periodically reviewed and adjustments, if any, will result in changes to amortization rates. Estimates used in calculating the fair value of the self produced content are based upon assumptions about future demand and market conditions. The capitalized costs are subject to assessment for impairment in accordance with ASC 926-20-35-12 to 35-18, if an event or change in circumstances indicates that the fair value is less than its unamortized costs.
During the year ended December 31, 2010, video production and acquisition costs did not meet the criteria for capitalization and as a result all the video production costs have been expensed as incurred.
Licensed video copyrights
The licensed video copyrights are amortized over their respective licensing periods.
The licensed video copyrights are carried at the lower of amortized cost or net realizable value. Under the net realizable value approach, the Company determines the expected cash inflows that are directly attributed to the contents s which comprise of the expected revenues directly attributable to the content less the direct costs to deliver the content to derive the net realizable value of the asset. The Company writes down the carrying value of the licensed content if the estimated net future direct cash inflows from the licensed video copyrights over the licensing period are lower than the carrying amount.

F-22


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
The amortization period of the licensed video copyrights mainly range from 1 to 3 years during the year ended December 31, 2010. Amortization and write-down expense for the year ended December 31, 2010 was $8,012,252 and $7,739,562, respectively.
(16) Goodwill
Goodwill represents the excess of the purchase price over the fair value of the identifiable assets acquired and liabilities assumed as a result of the Company’s acquisitions.
The Company tests goodwill for impairment by reporting unit on an annual basis or more frequently if an event occurs or circumstances change that could more likely than not reduce the fair value of the goodwill below its carrying amount. The Company performs a two-step goodwill impairment test. The first step compares the fair values of each reporting unit to its carrying amount, including goodwill. If the fair value of a reporting unit exceeds its carrying amount, goodwill is not considered to be impaired and the second step will not be required. If the carrying amount of a reporting unit exceeds its fair value, the second step compares the implied fair value of the affected reporting unit’s goodwill to the carrying value of that goodwill. The implied fair value of goodwill is determined in a manner similar to accounting for a business combination with the allocation of the assessed fair value determined in the first step to the assets and liabilities of the reporting unit. The excess of the fair value of the reporting unit over the amounts assigned to the assets and liabilities is the implied fair value of goodwill. This allocation process is only performed for purposes of evaluating goodwill impairment and does not result in an entry to adjust the value of any assets or liabilities. An impairment loss is recognized for any excess in the carrying value of goodwill over the implied fair value of goodwill. As discussed in Note 9, impairment provisions relating to goodwill amounting to approximately $2.7 million and $3.6 million were recognized in the discontinued operations (Note 2(1)) in the year ended December 31, 2008 and 2009, respectively. No goodwill impairment was recognized in the year ended December 31, 2010.

F-10


(k)(17) Impairment of long-lived assets
The Company reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may no longer be recoverable. When these events occur, the Company measures impairment by comparing the carrying value of the long-lived assets to the estimated undiscounted future cash flows expected to result from the use of the assets and their eventual disposition. If the sum of the expected undiscounted cash flow is less than the carrying amount of the assets, the Company would recognize an impairment loss based on the fair value of the assets. The Company uses estimates and judgments in its impairment tests and if different estimates or judgments are utilized, the timing or the amount of the impairment charges could be different. As discussed in Note 7, impairment provisions relating to intangible assets amounting to approximately $2.9 million and $3.5 million were recognized in the year ended December 31, 2008 and 2009, respectively, included in discontinued operations. No impairment incurred during the year ended December 31, 2010.
(l)(18) Financial instruments
Financial instruments include cash and cash equivalents, short term investments, accounts receivable, prepayments and other current assets, amount due from/to related parties, accounts payable and accrued expenses and other current liabilities. As of December 31, 2009 and 2010, their carrying values approximated their fair values because of their generally short maturities. There are no other financial assets or liabilities that are being measured at fair value at December 31, 2009 and 2010 except for the contingent consideration in relation to the acquisition of Seed Music (Note 3) in January 2009 and disposed in August 2010 (Note 2(1)), which is recorded at fair value and classified within Level 3 of the fair value hierarchy.

F-23


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
(19) Revenue recognition and cost of revenues
In accordance with ASC 605, Revenue Recognition, the Group recognizes revenues when the following criteria are met: persuasive evidence of an arrangement exists, the sales price is fixed or determinable, delivery has occurred and collectability is reasonably assured. Revenues are recorded net of sales taxes.
Wireless value-added services (discontinued operations (Note 2(1))
Wireless value-added service revenues arewere derived from providing personalized media, games, entertainment and communication services to mobile phone and personal handy phone (collectively “mobile phones”) customers of the various subsidiaries of the three major Chinese operators of telecommunication networks, China United Telecommunications Corporation (“China Unicom”), China Mobile Communications Corporation (“China Mobile”) and China Telecommunications Corporation (collectively, the “Telecom Operators”). Fees for these services, negotiated by a network service agreement with the Telecom Operators and indicated in the message received on the mobile phone, arewere charged on a per-use basis or on a monthly subscription basis, and vary according to the type of services delivered.
The Company contractscontracted with the Telecom Operators (defined above) for the transmission of wireless services as well as for billing and collection services. The Telecom Operators provideprovided the Company with a monthly statement that represents the principal evidence that service hashad been delivered and triggerstriggered revenue recognition for a substantial portion of the Company’s revenue. In certain instances, when a statement iswas not received within a reasonable period of time, the Company makesmade an estimate of the revenues and cost of services earned during the period covered by the statement based on its internally generated information, historical experience and/or other assumptions that arewere believed to be reasonable under the circumstances. The Company recognizes all revenues in the period in which the services are performed net of business taxes of $1,402,507, $1,506,002 and $1,664,706 for 2008, 2007 and 2006, respectively.
The Company measuresmeasured its revenues based on the total amount paid by mobile phone customers, for which the Telecom Operators bill and collect on the Company’s behalf. Accordingly, the service fee paid to the Telecom Operators iswas included in the cost of revenues. In addition, in respect of 2G services, the Telecom Operators chargecharged the Company a network fee based on a per message fee, which varies depending on the volume of messages sent in the relevant month, multiplied by the excess of messages sent over messages received. These network fees arewere likewise retained by the Telecom Operators and arewere reflected as cost of revenues. The cost of revenues also includesincluded fees paid to our content providers and marketing partners, maintenance costs related to equipment used to provide the services, bandwidth leasing charges and data center services, alternative channels, media and related Internet costs, operator imposed penalty charges, and certain distribution costs.
The Company evaluatesevaluated its cooperation arrangements with the Telecom Operators to determine whether to recognize the Company’s revenues on a gross basis or net of the service fees and net transmission charges paid to the Telecom Operators. The Company’s determination is based upon an assessment of whether it actsacted as a principal or agent when providing its services. The Company hashad concluded that it acts as principal in the arrangement. Factors that support the Company’s conclusion mainly include:included:
the Company is the primary obligor in the arrangement;
the Company is able to establish prices within price caps prescribed by the telecommunications operators to reflect or react to changes in the market;
the Company determines the service specifications of the services it will be rendering;
the Company is able to control the selection of its content suppliers; and
the Telecom Operators usually will not pay the Company if users cannot be billed or if users do not pay the Telecom Operators for services delivered and, as a result, the Company bears the delivery and billing risks for the revenues generated with respect to its services.
the Company was the primary obligor in the arrangement;
the Company was able to establish prices within price caps prescribed by the telecommunications operators to reflect or react to changes in the market;
the Company determined the service specifications of the services it will be rendering;
the Company was able to control the selection of its content suppliers; and
the Telecom Operators usually would not pay the Company if users couldnot be billed or if users did not pay the Telecom Operators for services delivered and, as a result, the Company bears the delivery and billing risks for the revenues generated with respect to its services.

F-24


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
Based on these factors, the Company believesbelieved that recognizing revenues on a gross basis iswas appropriate. However, as noted above, the Company’s reported revenues arewere net of bad debt charges that havehad been deducted by the Telecom Operators.

F-11


Recorded Music (discontinued operations (Note 2(1))
The Company iswas in the business of artist development music production, offline music distribution and online distribution through wireless value-added services and the Internet. Recorded music revenues arewere derived from live performances, corporate sponsorship and advertising, online and wireless sales, and offline CD sales
The Company generatesgenerated revenues from the sale of CDs either by providing the CD master to a distributor or by directly arranging for the volume production and subsequent wholesale of the CDs. In the former case, the Company receivesreceived a fixed fee, hashad no further obligations and recognizesrecognized the fee as revenue when the master CD iswas provided. In the latter case, the Company shipsshipped the produced CDs to retail distributors and recognizesrecognized wholesale revenues at the time of shipment less a provision for future estimated returns. In 2008, the estimated sales returns rate is approximately 19% based on past experience.
The Company recognizesrecognized artist performance fees and corporate sponsorship or marketing event fees once the performance or the service hashad been completed. In accordance with the relevant accounting standards for revenue recognition, corporate sponsorship arrangements involving multiple deliverables are broken into single-element arrangements using residual method for revenue recognition purpose. The Company recognized revenue on the service elements delivered and deferred the recognition of revenue for larger of the contractual cash holdback or the fair value of the undelivered service elements until the remaining obligations had been satisfied. The Company determined the fair value of undelivered service elements based on the price charged for the similar performance or marketing events on a standalone basis. Where the Company actsacted as the primary obligor in the transaction, revenues arewere recorded on a gross basis. Where the Company iswas considered an agent or where the artists separately contract with the event organizer, revenues arewere recorded on a net basis.
The Company licenseslicensed its music to third parties for guaranteed minimum royalty payments and normally received non-refundable upfront and typically non-refundable.licensing fees. In such cases the Company recognizesrecognized revenue on a straight-line basis over the life of the license period and unrecognized revenues arewere included in liabilities. When the contract provides for additional payments if revenues exceed the minimum amount guaranteed, such amounts arewere included in revenues when the Company iswas notified of its entitlement to additional payments.
The Company incursincurred costs in producing CD masters, volume CD production, artist and songwriter royalties based on certain percentage of the revenue, and royalties payable to other parties for the use of their work. The cost of record masters and volume CD productions, and royalties paid in advance arewere recorded in prepaid expenses and other current assets when the sales of the recording arewere expected to recover the cost and amortized as an expenseexpenses over the revenue generating period, typically within one year. The decision to capitalize an advance to an artist, songwriter or other party requires significant judgment as to the recoverability of these advances. Advances for royalties and other capitalized costs arewere regularly assessed for recoverability. The costs of ongoing royalties relating to the live performance, corporate sponsorship and advertising, online and wireless sales and offline CD sales to retail distributors were recognized as incurred.

F-25


(m) Foreign currency translation
Hurray! uses the United States dollar (“U.S. dollar”KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.) as its functional and reporting currency. Monetary assets and liabilities denominated
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in currencies other than the U.S. dollar are translated into U.S. dollars, atunless otherwise stated)
Online advertising services
The Group’s revenues are derived principally from online brand advertising arrangements, where the ratesadvertisers pay to place their advertisements on the Company’s online video platform in different formats. Such formats generally include banners, buttons, links, pre-roll or post-roll video advertisements.
Advertisements on the Company’s online video platform are charged either based on the agreed number of exchange prevailing atclicks per day over the balance sheet date. Transactionsagreed period or on per day basis. In the first case, the delivery of service occurs when users click on the videos clips. In the latter case, the delivery is not linked to displays, but occurs as the advertisement is hosted each day.
All the Company’s revenue arrangements involve multiple element deliverables that may include placements of different types of advertisements, which are accounted for using the guidance under ASC 605-25 “Multiple Element Arrangements”.
The Group sells the advertising services over a broad price range and there is a lack of objective and reliable evidence of fair value for each deliverable included in currencies other than U.S. dollars duringthe arrangement. Therefore for the arrangements that all the elements are not delivered in a uniform pattern over the agreement period, the Group treats all elements of advertising contracts as a single unit of accounting for revenue recognition purposes and recognizes the revenues on the completion of delivery of all the elements involved in the arrangements. When all of the elements within an arrangement are delivered uniformly over the agreement period, the revenues are recognized ratably over the contract period.
The Group makes a credit assessment of the customer to assess the collectability of the contract amounts prior to entering into contracts. For those contracts for which the collectability was assessed as not reasonably assured, the Group recognizes revenue only when the cash was received and all revenue recognition criteria were met.
The majority of the revenue arrangements are contracted with advertising agencies and the Group provides cash incentives in the form of rebate to these advertising agencies based on volume and performance, and accounts for such incentives as a reduction of revenue in accordance with ASC 605-50-25 (Formerly referred to as EITF 01-9,Accounting for Consideration Given by a Vendor to a Customer). The cash incentives to third-party advertising agencies in the year ended December 31, 2010 was $5,440,054.
Cost of advertising revenues consist primarily of employee costs associated with the platform operation and share based compensation, depreciation expenses, internet bandwidth leasing costs, video production cost, amortization and write-down of licensed video copyright.
Business tax and related surcharges
The Group’s subsidiaries and VIE subsidiaries are converted into U.S. dollars atsubject to business tax and related surcharges and value-added tax on the applicable rates of exchange prevailing at the last day of the month transactions occurred. Transaction gains and losses are recognizedrevenues earned for services provided in the PRC. The applicable business tax rate varies from 3% to 5% for the WVAS and recorded music services except for the offline CD distribution and the rate of value added tax is 13% on revenues from offline CD distribution. The applicable business tax rate for advertising business is 5% based on the gross advertising revenue before deducting the advertising agencies rebate. In the accompanying consolidated statements of operations, business tax and in 2008 the Company incurred losses of $ 8,990,067 following the conversion into Eurosrelated surcharges for revenues derived from wireless value-added services and subsequent conversion back into U.S dollars of a significant portion of the Company’s U.S dollar deposits arisingrecorded music revenues and advertising revenues are deducted from the high volatility in the currency markets.gross revenues to arrive at net revenues when incurred.

F-26


The financial records of certain of Hurray!’s subsidiaries and VIEs are maintained in Renminbi (“RMB”)
KU6 MEDIA CO., which is their functional currency. Assets and liabilities are translated at the exchange rates at the balance sheet date, equity accounts are translated at historical exchange rates and revenues, expenses, gains and losses are translated using the average rate for the period. Translation adjustments are reported as cumulative translation adjustments and are reflected as a separate component of comprehensive income in the statements of shareholders’ equity.
RMB is not fully convertible into U.S. dollars. The rate of exchange for the U.S. dollar quoted by the Federal Reserve Bank of New York was RMB 6.8225, RMB 7.2946 and RMB 7.8087 on DecemberLTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2007 and 2006, respectively.2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
(n)(20) Product development expenses
Product development expenses consist of content development expenses including compensation and related costs for employees associated with the development and programming of mobile data content related to WVAS business. These costs are expensed as incurred until technological feasibility has been established, at which time any additional costs would be capitalized. To date, the Company has essentially completed its development concurrently with the establishment of technological feasibility, and, accordingly, no costs have been capitalized.
(21) General and administrative expenses
General and administrative expenses consist primarily of salary and benefits for general management, finance and administrative personnel, bad debt provision, depreciation, amortization and impairment of intangible assets, professional service fees, share-based compensation, and other expenses.
(22) Sales and marketing
Sales and marketing expenses consist primarily of the sales and marketing personnel payroll compensation and related employee costs, sales commission paid to the sales team and the third parties, advertising and market promotion expenses, office rental and other overhead expenses incurred by the Group’s sales and marketing personnel.
(23) Advertising costs
The Company expenses advertising costs as incurred. Total advertising expenses were $5,895,995, $4,191,045 and $210,987 for the years ended December 31, 2008, 2009 and 2010, respectively, and have been included in selling and marketing expenses and cost of revenues in discontinued operations. Total advertising expenses were nil, $153,633 $6,086,030 for the year ended December 31, 2008, 2009 and 2010, respectively, and have been included in selling and marketing expenses of continuing operations.
(24) Stock-based compensation
The Company adopted ASC 718 “Stock Compensation” (formerly referred to as Statement of Financial Accounting Standard 123(R) (“SFAS123(R)”), which requires all share-based payments to employees and directors, including grants of employee stock options and restricted shares, to be recognized as compensation expense in the financial statements over the vesting period of the award based on the fair value of the award determined at the grant date. The valuation provisions of ASC 718 apply to awards granted after the adoption of ASC 718, to awards granted to employees and directors before the adoption of ASC 718 whose related requisite services had not been provided, and to awards which were subsequently modified or cancelled. ASC 718 requires forfeitures to be estimated at the time of grant and revised, if necessary, in subsequent period if actual forfeitures differ from initial estimates.
In accordance with ASC 718, the Company has recognized share-based compensation expenses, net of a forfeiture rate, using the straight-line method for awards with graded vesting features and service conditions only and using the graded-vesting attribution method for awards with graded vesting features and performance conditions. See Note 16 for further information on stock-based compensation.

 

F-12F-27


(o) Stock-based compensationKU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
Effective January 1, 2006,(25) Leases
Leases where substantially all the rewards and risks of ownership of assets remain with the leasing company are accounted for as operating leases. Other leases are accounted for as capital leases. Payments made under operating leases, net of any incentives received by the Company adoptedfrom the fair value recognition provisionsleasing company, are charged to the consolidated statements of Statement of Financial Accounting Standards (“SFAS”) No. 123 (revised 2004), “Share-Based Payment” (“SFAS 123(R)”), using the modified prospective transition methodoperations and therefore has not restated results for prior periods. Under this transition method, stock-based compensation expense recognized beginning January 1, 2006 includes: (a) compensation expense for all stock-based compensation awards granted prior to, but not yet vested as of January 1, 2006 based on the fair market value as of the grant date, measured in accordance with SFAS 123, and (b) compensation expense for all stock-based compensation awards granted on or subsequent to January 1, 2006, based on grant-date fair vale estimated in accordance with the provisions of SFAS 123(R). In March 2005, the SEC issued Staff Accounting Bulletin No. 107 (“SAB 107”) regarding the SEC’s interpretation of SFAS 123(R) and the valuation of stock-based payments for public companies. The Company has applied the provisions of SAB 107 in its adoption of SFAS 123(R). The Company recognizes stock-based compensation costscomprehensive income on a straight-line basis over the requisite service periodlease periods, as specified in the lease agreements, with reference to the actual number of users of the award, which is generallyleased assets, as appropriate.
(26) Taxation
Current income taxes are provided for on the vesting periodtaxable income of each subsidiary on the award.
Prior to the adoption of SFAS 123(R), the Company recognized stock-based compensation expenseseparate tax return basis in accordance with Accounting Principles Board (“APB”) Opinion No. 25, “Accounting for Stock Issued to Employees” (“APB 25”), and had adopted the disclosure-only alternative of SFAS 123 and SFAS No. 148, “Accounting for Stock-based Compensation — Transition and Disclosure”. In accordance with APB 25 and related interpretations, stock-based compensation expense was not recorded in connection with share-based awards granted with exercise prices equal to or greater thanrelevant tax laws.
Deferred income taxes are provided using the fair market value of the underlying shares on the date of grant.
Share-based payment transactions with non-employees are accounted for as share based compensation expensesliability method in accordance with EITF 96-18 “Accounting for Equity Instruments that Are IssuedASC 740 (formerly referred to Other Than Employees for Acquiring or in Conjunction with Selling, Goods or Services”.
See Note 17 to the Consolidated Financial Statements for further discussion on stock-based compensation.
(p) Taxation
as SFAS No. 109, “Income taxes — DeferredTaxes”). Under this method, deferred income taxes are recognized for temporary differences between the tax bases of assets and liabilities and their reported amounts in the financial statements, net operating loss carry forwards and credits by applying enacted statutory tax rates applicable to future years. The tax base of an asset or liability is the amount attributed to that asset or liability for tax purposes. The effect on deferred taxes of a change in tax rates is recognized in income in the period of change. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized. Current income taxes are provided for in accordance with the laws of the relevant taxing authorities.
Value added taxes — The Company’s PRC subsidiaries and VIEs are subjectASC 740-10-25 (formerly referred to value-added tax on sales, which is calculated at a rate of 13% on revenues from offline CD distribution. In addition, the Company’s software and system integration service operations in the PRC, which were sold in August 2007, were up to that date subject to value-added tax at a rate of 17% on revenues from sales of hardware and software as well as the installation and system integration services which are deemed as mixed-sale of goods and thus subject to VAT. Revenue is recorded net of VAT.
Business taxes — The Company’s PRC subsidiaries and VIEs are also subject to business tax at a rate of 3-5% on wireless value-added services revenues. Business taxes are recorded as a deduction of revenue when incurred.
In June 2006, the FASB issued Interpretation No. 48 (“FIN 48”), “Accountingfor Uncertainty in Income Taxes — an interpretation of FASB Statement No. 109”. FIN 48109”) prescribes a recognition threshold and measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. FIN 48 is effective for fiscal years beginning after December 15, 2006, with early adoption permitted. The Company adopted FIN 48 effective January 1, 2007. The adoption of FIN 48 did not result in a cumulative adjustment on January 1, 2007 and had no significant impact on the Company’s accounting for income taxes for the year ended December 31, 2008. The Company did not incur any interest or penalties related to potential underpaid income tax expenses, and also does not expect to have a significant increase or decrease in the unrecognized tax benefits within 12 months from December 31, 2008.2009 and 2010.
(27) Statutory reserves
The Company is subject to taxationCompany’s subsidiaries incorporated in the PRC and other tax jurisdictions. There is no ongoing examination by taxing authoritiesthe VIEs are required on an annual basis to make appropriations of retained earnings set at this time. Various tax years during 2002certain percentage of after-tax profit determined in accordance with PRC accounting standards and 2008 of someregulations (“PRC GAAP”).
The Company’s subsidiaries must make appropriations to (i) general reserve and (ii) enterprise expansion fund in accordance with the Law of the PRC on Enterprises Operated Exclusively with Foreign Capital. The general reserve fund requires annual appropriations of 10% of after-tax profit (as determined under PRC GAAP at each year-end) until such fund has reached 50% of the company’s registered capital; enterprise expansion fund appropriation is at the PRC subsidiaries’ directors’ discretion. The Company’s subsidiariesVIEs, in accordance with the China Company Laws, must make appropriations to a (i) statutory reserve fund and VIEs remain open in(ii) discretionary surplus fund. The statutory reserve fund requires annual appropriations of 10% of after-tax profit (as determined under PRC GAAP at each year-end) until such fund has reached 50% of the relevant taxing jurisdictions.company’s registered capital; other fund appropriation is at the VIEs’ directors’ discretion.
(q) Comprehensive income (loss)
Comprehensive income (loss) includes foreign currency translation adjustments. Comprehensive income (loss) is reported inThe general reserve fund and statutory reserve fund can only be used for specific purposes, such as setting off the statements of shareholders’ equity.accumulated losses, enterprise expansion or increasing the registered capital. The enterprise expansion fund was mainly used to expand the production and operation; it also may be used for increasing the registered capital.

 

F-13F-28


(r) Fair value of financial instrumentsKU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
Financial instruments include cashAppropriations to these funds are classified in the consolidated balance sheets as statutory reserves. No appropriations were made during the year ended December 31, 2008, 2009 and cash equivalents, accounts receivable, equity method investment, accounts payable and accrued expenses and other current liabilities. The carrying values2010. There are no legal requirements in the PRC to fund these reserves by transfer of cash to restricted accounts, and cash equivalents, accounts receivable, short-term borrowings, accounts payable and accrued liabilities and other current liabilities approximate their fair values due to their short-term maturities.the Company does not do so.
(s) Advertising costs(28) Contingency
The Company expenses advertising costsIn the normal course of business, the Group is subject to contingencies, such as incurred. Total advertising expenses were $5,895,995, $5,269,550legal proceedings and $5,404,935 an in 2008, 2007claims arising out of its business, that cover a wide range of matters. Liabilities for such contingencies are recorded when it is probable that a liability has been incurred and 2006, respectively, and have been included in selling and marketing expenses and costthe amount of revenues.the assessment can be reasonably estimated. See Note 21.
(t) (Loss) income(29) Loss per share
Basic (loss) incomenet loss attributable to the Company’s ordinary shareholders’ per share is computed by dividing incomenet loss attributable to the Company’s ordinary shareholders by the weighted average number of ordinary shares outstanding during the year. Diluted (loss) incomenet loss attributable to the Company’s ordinary shareholders’ per ordinary share reflects the potential dilution that could occur if securities or other contracts to issue ordinary shares were exercised or converted into ordinary shares. The dilutive effect of the stock options and non-vested stock units is computed using the weighted average number of ordinary shares and, if dilutive, potential ordinary shares outstanding during the year. Potential ordinary shares consist of shares issuable upon the exercise of stock options for the purchase of ordinary shares and the settlement of restricted share units and are accounted for using the treasury stock method. Potential ordinary shares are not included in the denominator of the diluted loss per share calculation when inclusion of such shares would be anti-dilutive.
(u) Recently issued(30) Comprehensive loss
Comprehensive loss is defined as the change in equity of a company during the period from transactions and other events and circumstances excluding transactions resulting from investments from owners and distributions to owners. Accumulated other comprehensive loss, as presented on the accompanying consolidated balance sheets, consists of cumulative foreign currency translation adjustment.
(31) Recent accounting standardspronouncements
On June 12,In October 2009, the FASBFinancial Accounting Standards Board (“FASB”) issued SFAS 166, “Accountingnew guidance on “revenue recognition for Transfersarrangements with multiple deliverables and certain revenue arrangements that include software elements.” By providing another alternative for determining the selling price of Financial Assets”deliverables, the guidance for arrangements with multiple deliverables will allow companies to allocate consideration in multiple deliverable arrangements in a manner that better reflects the transaction’s economics and will often result in earlier revenue recognition. The new guidance modifies the fair value requirements of previous guidance by allowing “best estimate of selling price” in addition to vendor-specific objective evidence (“SFAS 166”VSOE”). SFAS 166 amends and other vendor objective evidence (“VOE,” now referred to as “TPE,” standing for third-party evidence) for determining the derecognition guidance in Statement 140 and eliminates the exemption from consolidation for qualifying special-purpose entities (QSPEs). Asselling price of a result, a transferor will needdeliverable. A vendor is now required to evaluate all existing QSPEs to determine whether they must now be consolidated in accordance with Statement 167. Statement 166 is effective for financial asset transfers occurring after the beginning of an entity’s first fiscal year that begins after November 15, 2009. The Company is in the process of assessing the potential impactuse its best estimate of the adoptionselling price when VSOE or TPE of SFAS 166 on its consolidated financial position or resultsthe selling price cannot be determined. In addition, the residual method of operations.
On June 12, 2009,allocating arrangement consideration is no longer permitted under the FASB issued SFAS 167, “Amendments to FASB Interpretation No. 46(R)” (“SFAS 167”). SFAS 167 amends the consolidationnew guidance. The new guidance applicable to variable interest entities. The amendments will significantly affect the overall consolidation analysis under Interpretation 46(R). While the Board’s discussion leading up to the issuancefor certain revenue arrangements that include software elements removes non-software components of Statement 167 focused extensively on structured finance entities, the amendments to the consolidation guidance affect all entitiestangible products and enterprises currently within the scopecertain software components of Interpretations 46(R), as well as QSPEs that are currently excludedtangible products from the scope of Interpretation 46(R).existing software revenue guidance, resulting in the recognition of revenue similar to that for other tangible products. The Statementnew guidance is effective for fiscal years beginning on or after June 15, 2010. However, companies may adopt the guidance as ofearly as interim periods ended September 30, 2009. The guidance may be applied either prospectively from the beginning of the first fiscal year that begins after November 15, 2009.for new or materially modified arrangements or retrospectively. The Company is inhas not early adopted the process of assessing the potential impact of the adoption of SFAS 167 on its consolidated financial position or results of operations.
On April 9, 2009, the FASB issued the FASB Staff Position (“FSP”) FAS 157-4, “Determining Fair Value When the Volumenew guidance and Level of Activity for the Asset or Liability Have Significant Decreased and Identifying Transactions That Are Not Orderly”. This statement provides additional guidance for estimating fair value measurement in accordance with FAS 157 when the volume and level of activity for the asset or liability have significantly decreased and provides guidance on identifying circumstances that indicate a transaction is not orderly. It emphasizes that despite significant decreases in volume and level of activity and regardless of the valuation technique(s) used for the asset or liability, the fair value measurement stay the same. Fair value is the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction (that is, not a forced liquidation or distressed sale) between market participants at the measurement date under current market conditions. This issue is effective prospectively for interim and annual periods ending after June 15, 2009. Early adoption is permitted for periods ending after March 15, 2009. The Company does not expect the adoption of FSP FAS 157-4the new guidance will have a significant effect on the Company’sits consolidated financial position or results of operations.
On April 9, 2009, the FASB issued the FSP FAS 107-1 and APB 28-1, “Interim Disclosures about Fair Value of Financial Instruments”. This Statement amends FAS 107 to require entities to disclose, among other things, the methods and significant assumptions used to estimate the fair value of financial instruments in both interim and annual financial statements and amends APB Opinion No. 28 to require those disclosures in summarized financial information at interim reporting periods. This FSP applies to all financial instruments within the scope of FAS 107 held by publicly traded companies, as defined in APB Opinion 28. This issue is effective for interim and annual periods ending after June 15, 2009. Early adoption is permitted for periods ending after March 15, 2009 only if a reporting entity also early adopts FAS 157-4 and FAS FAS 115-2 and FAS 124-2. The Company does not expect the adoption of FSP FAS 107-1 and APB 28-1 will have a significant effect on the Company’s consolidated financial position or results of operations.
On April 9, 2009, the FASB issued the FSP FAS 115-2 and FAS 124-2, “Recognition and Presentation of Other-Than-Temporary Impairments” (“OTTI”). This Statement amends the OTTI guidance for debt securities to make the guidance more operational and to improve the presentation and disclosure of OTTI on debt and equity securities in the financial statements. This FSP does not amend existing recognition and measurement guidance related to OTTI of equity securities. It gives guidance on the evaluating whether an impairment of a debt security is other-than-temporary and the determination of Amount of an OTTI recognized in earnings and other comprehensive income. The Company does not expect the adoption of FSP FAS 115-2 and FAS 124-2 will have a significant effect on the Company’s consolidated financial position or results of operations.

 

F-14F-29


On April 1,KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 theAND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
In December 2010, FASB issued FSP FAS 141(R)-1, which amendsrevised guidance on “When to Perform Step 2 of the Goodwill Impairment Test for Reporting Units with Zero or Negative Carrying Amounts.” The revised guidance specifies that an entity with reporting units that have carrying amounts that are zero or negative is required to assess whether it is more likely than not that the reporting units’ goodwill is impaired. If the entity determines that it is more likely than not that the goodwill of one or more of its reporting units is impaired, the entity should perform Step 2 of the goodwill impairment test for those reporting unit(s). Any resulting goodwill impairment should be recorded as a cumulative-effect adjustment to beginning retained earnings in FASB Statement No. 141(R), “Business Combinations”, to establish a model for pre-acquisition contingencies that is similar to the one entities used under Statement 141.period of adoption. Any goodwill impairments occurring after the initial adoption of the revised guidance should be included in earnings as required by Section 350-20-35. The FSPrevised guidance is effective for business combinations whose acquisition date is on or after the beginning of the first annual reporting period beginning on or after December 15, 2008. The Company does not expect the adoption of FSP FAS 141(R)-1 will have a significant effect on the Company’s consolidated financial position or results of operations.
At its November 24, 2008 meeting, the FASB ratified the consensus reached by the Task Force in Issue No. 08-6: “Equity Method Investment Accounting Considerations” (“EITF 08-6”). Because of the significant changes to the guidance on subsidiary acquisitions and subsidiary equity transactions and the increased use of fair value measurements as a result of Statements 141(R) and 160, questions have arisen regarding the application of that accounting guidance to equity method investments. EITF 08-6 provides guidance for entities that acquire or hold investments accounted for under the equity method. This issue is effective for transactions occurring in fiscal years, and interim periods within those years, beginning on or after December 15, 2008.2010. Early adoption is not permitted. The Company does not expectis currently evaluating the adoption of EITF 08-6 will have a significant effectimpact on the Company’sits consolidated financial position or resultsstatements of operations.adopting this guidance.
In June 2008, theDecember 2010, FASB issued FASB Staff Position EITF 03-6-1, “Determining Whether Instruments Granted in Share-Based Payment Transactions Are Participating Securities”. This FSP givesrevised guidance on the computation“Disclosure of earnings per shareSupplementary Pro Forma Information for Business Combinations.” The revised guidance specifies that if a public entity presents comparative financial statements, the entity should disclose revenue and the impact of share-based instruments that contain certain non-forfeitable rights to dividends or dividend equivalents. The FSP is effective for fiscal years beginning after December 31, 2008 and early application is prohibited. The Company does not expect the adoption of FSP 03-6-1 will have a significant effect on the Company’s consolidated financial position or results of operations.
In April 2008, the FASB issued FASB Staff Position FAS142-3, “Determinationearnings of the Useful Lifecombined entity as though the business combination(s) that occurred during the current year had occurred as of Intangible Assets”. This FSP amends the factors that should be considered in developing renewal or extension assumptions used to determinebeginning of the useful life of a recognized intangible asset under FASB Statement No. 142, “Goodwill and Other Intangible Assets”. This FSP is effective for fiscal years beginning after December 15, 2008, and interim periods within those fiscal years. Early adoption is prohibited.comparable prior annual reporting period only. The revised guidance for determiningalso expands the useful life of a recognized intangible asset in this FSP shall be applied prospectively to intangible assets acquired after the effective date. The Company does not expect the adoption of FAS 142-3 will have a significant effect on the Company’s consolidated financial position or results of operations.
In March 2008, the FASB issued SFAS No. 161, “Disclosures about Derivative Instruments and Hedging Activities,” to improve financial reporting about derivative instruments and hedging activities by requiring enhancedsupplemental pro forma disclosures to enable investors to better understand their effects on an entity’s financial position, financial performance, and cash flows. The standard requires disclosureinclude a description of fair values of derivative instruments and their gains and losses in a tabular format as well as cross-referencing within footnotes to enable financial statement users to locate important information about derivative instruments. It also requires that more information be provided about an entity’s liquidity by requiring disclosure of derivative features that are credit risk-related. SFAS No.161 is effective for financial statements issued for fiscal years and interim periods beginning after November 15, 2008, with early application encouraged. The Company does not expect the adoption of SFAS No. 161 to have a material impact on its financial statements.
In December 2007, the FASB issued SFAS No.141(R), “Business Combination,” to improve reporting by creating greater consistency in the accounting and financial reporting of business combinations. The standard requires the acquiring entity in a business combination to recognize all (and only) the assets acquired and liabilities assumed in the transaction; establishes the acquisition-date fair value as the measurement objective for all assets acquired and liabilities assumed; and requires the acquirer to disclose to investors and other users all of the information they need to evaluate and understand the nature and financial effectamount of material, nonrecurring pro forma adjustments directly attributable to the business combination. SFAS No. 141(R) appliescombination included in the reported pro forma revenue and earnings. The revised guidance is effective prospectively tofor business combinations for which the acquisition date is on or after the beginning of the first annual reporting period beginning on or after December 15, 2008. Early adoption is prohibited.2010. The Company doeshas not expectearly adopted the adoptionnew guidance and is currently evaluating the impact on its consolidated financial statements of SFAS 141Radopting this guidance.
3. BUSINESS COMBINATIONS
(a) 2010 acquisition
On January 18, 2010, the Company completed the acquisition of Ku6 and its subsidiaries and VIEs, a leading online video portal in China, pursuant to the share purchase agreement entered into by and among Hurray!, Ku6 and the shareholders of Ku6 dated as of November 26, 2009 by issuing an aggregate of 723,684,204 ordinary shares, of which 44,438,100 will have a significant effectreplace the options issued by Ku6 and immediately vest without substantive future service requirement. After the completion of this acquisition, the Company owned 100% of equity interests of Ku6 and its subsidiaries and VIEs. The total fair value of the shares issued approximates $28.9 million based on the Company’s consolidated financial position or resultsshare price on the closing date and the difference amounting to $1,284,766 between the fair value of operations.
In December 2007, the FASB44,438,100 shares issued SFAS No. 160, “Noncontrolling Interests in Consolidated Financial Statements-An Amendmentand the fair value of ARB No. 51”, or SFAS 160. This Statement amends ARB 51options issued by Ku6 at acquisition date attributable to establish accounting and reporting standards for the noncontrolling interest in a subsidiary and for the deconsolidation of a subsidiary. It clarifies that a noncontrolling interest in a subsidiary is an ownership interestpre-combination portion was recorded as share based compensation expense in the consolidated entitystatement of operations and should be reported as equity onother comprehensive loss. Since the Company has unilateral control of Ku6, the Company started to consolidate the financial statements. SFAS 160 requires consolidated net income to be reported at amounts that include the amounts attributable to both the parent and the noncontrolling interest. Furthermore, disclosurestatements of the amounts of consolidated net income attributable to the parent and to the noncontrolling interest is required on the face of the financial statements. SFAS 160 is effective as of the beginning of an entity’s first fiscal year that begins after December 15, 2008. Upon the adoption of SFAS 160, the Company reclassified the minority interest balance to the shareholder’s equity on JanuaryKu6 from February 1, 2009.2010.

 

F-15F-30


3. ACQUISITIONSKU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
In 2007 and 2006,The following table summarizes the Company made a number of acquisitions of businesses directly or through its VIE companies. Each acquisition has been recorded using the purchase method of accounting, and accordingly the acquired assets and liabilities were recorded at their fair values on the dates of acquisitions and the results of their operations have been included in our operations since their respective acquisition dates. Theestimated fair values of the assets acquired and liabilities assumed at the date of acquisition and the purchase price allocation.
Total purchase price:
Ordinary shares issued to acquired all of the outstanding shares of Ku627,101,920
Ordinary shares issued to replace the options issued by Ku61,773,080
Share based compensation related to post combination portion(1,284,766)
27,590,234
Amortization period
Aggregate purchase price allocation —Ku6:
Cash and cash equivalents329,743
Account receivables3,264,513
Other current assets811,845
Acquired intangible assets:
Trademark24,901,94020 years
Software technology2,197,2307 years
Customer base1,464,8205 years
Non-current deferred tax liability(4,826,059)
Goodwill6,232,770
Property and equipment, net3,652,599
Other non-current assets937,485
Current liabilities(11,376,652)
Total27,590,234
Total identifiable intangible assets acquired were estimated usingupon consolidation, mainly including trademark, software technology and customer base, which have the weighted average amortization period of 18.2 years.
Goodwill primarily represents the expected synergies from combining operations of the Company and Ku6, which are complementary in a combinationway to each other, and any other intangible benefits that would accrue to the Company that do not qualify for separate recognition. Such goodwill is not deductible for tax purposes. The fair value of valuation methods, such as “incomeintangible assets was measured primarily by income approach” “market approach,” and “cost approach” methods, considering, among other factors, forecasted taking into consideration of the historical financial performance and estimates of future performance of Ku6’s business.
Ku6 is subject to claims and litigations, which may arise in the normal course of business. As of and subsequent to the acquisition date on January 18, 2010, Ku6 was involved in a number of cases in various courts and arbitrations. These cases are substantially related to alleged copyright infringement arising before the acquisition. Accordingly liabilities from contingencies assumed of $1,631,359 in relation to those cases have been recognized in the current liabilities upon acquisition. The compensation amount was based on judgments handed down by the court and out-of-court settlements or management’s best estimation based on the historical actual compensation amount in recent years and the advice from PRC counsel. There are no accruals for any additional losses related to unasserted claims as there was no manifestation of claims and the amount cannot be reasonably estimated.
The Company completed its acquisition of Ku6 on January 18, 2010 and began to consolidate the financial statements of Ku6 upon unilateral control from February 1, 2010. The amount of Ku6’s consolidated revenue and net loss for the eleven months ended December 31, 2010 included in the statements of operations and comprehensive loss was $14,101,171 and $45,165,985.

F-31


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
The following unaudited pro forma consolidated financial information reflects the results of operations for the year ended December 31, 2009 and 2010, as if the acquisitions of Ku6 had occurred as of January 1, 2009 and 2010, and after giving effect to purchase accounting adjustments primarily relating to the amortization of intangibles. The following pro forma financial information has been prepared for comparative purpose only and is not necessarily indicative of the acquired business, market performance, and market potentialresults that would have been had the acquisitions been completed at the beginning of the acquired business in China.period presented, nor is it indicative of future operating results:
         
  Year Ended  Year Ended 
  December 31, 2009  December 31, 2010 
  (unaudited)  (unaudited) 
Net revenues  7,261,708   16,787,493 
Net loss attributable to Ku6 Media Co., Ltd.  (35,258,520)  (56,033,640)
Loss per ADS- Basic and Diluted:  (1.61)  (1.81)
The acquisitions payablepro forma net loss for the year ended December 31, 2009 and 2010 includes $1,851,951 and $1,851,951 for the amortization of identifiable intangible assets arising from acquisition of Ku6.
(b) 2009 acquisition
Acquisition of Seed Music Group Limited (disposed in August 2010 and presented in discontinued operation (Note 2(1))
In September 2008, the Company entered into a definitive agreement to acquire, through Hurray! Media Co., Ltd, a controlling stake in Seed Music Group Limited (“Seed Music”) and its subsidiaries including Seed Music Co., Ltd., Profita Publishing Limited and Leguan Seed (Beijing) Culture Consulting Co., Ltd. (collectively referred to as “Seed Music Group”), a Taiwan based company that focuses on artist development, music production and offline music distribution in Asia Pacific, especially in China. The Company paid an advance of $1,907,400 to the selling shareholders to acquire approximately 47.58% equity interest of Seed Music in 2008 and such payment was recorded as prepaid acquisition cost as of December 31, 2008 representsas this transaction had not closed as of that date. Concurrent with this transaction, the payableCompany subscribed for the acquisition of Henan Yinshan of $14,657 andan additional 7,813 shares, representing a 13.5% ownership interest, from Seed Music for $600,038 in 2008, which was recorded as an investment at cost at December 31, 2007 represented2008, as that portion of the payables fortransaction had been consummated by that date. The acquisition of the 47.58% equity interest was completed and the Company began to consolidate Seed Music on January 1, 2009. The Company’s total ownership in Seed Music is 61.08% after the closing of the acquisition and subscription of Shanghai Magma, Henan Yinshan and Saiyu, and Beijing Hutong of $6,000,000, $1,089,160 and $12,338, respectively.Seed Music shares.
(a) 2007 acquisitions
Acquisition of Henan Yinshan and Saiyu
In April and June of 2007,According to the Company acquired 100% of the equity of Saiyu and Henan Yinshan, for a total cash consideration of $5,328,699, including transaction costs of $21,021, toagreements, there are further expand the Company’s portfolio of wireless value-added services in China. Of the total consideration, at December 31, 2007, an amount of $1,089,160 was deferred until certain conditions were fulfilled and $1,074,503 wascontingent payments based on Seed Music’s operating performance. The contingent payments will be paid in 2008. The remaining $14,657 is payable oncecash if Seed Music exceeds the performance target. If not, the selling holders are obligated to transfer certain conditions are fulfilled. In 2008, the Company made an additional payment of $60,483Seed Music’s shares or make cash payments to the selling shareholders of Henan YinshanCompany. Such contingent payments are recorded as contingent consideration based on the amended agreement,fair value of $352,217, which is classified within Level 3 of fair value hierarchy and measured on a recurring basis (Note 10). The contingent consideration was settled by June 30, 2010. As the actual performance of Seed Music has not met the specified earnings objectives, the Company was not required to make any further payment.

F-32


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
The non-controlling shareholders have options to sell their shares to the Company at a price based on a formula which includes Seed Music’s operating performance. Therefore from the date of consolidation the non-controlling interests are presented as redeemable non-controlling interests on the balance sheet and such amount will be accreted to the redemption value if the redemption is probable. Since the operating performance of Seed Music did not meet the specified target, the Company considered the redemption is not probable. In addition the non-controlling shareholders have granted call options to the Company to subscribe for all or part of their remaining shares in Seed Music. The embedded put and call options are not derivatives that require bifurcation as separate financial instruments and are accounted for together with transaction costs of $20,021, is recorded as a corresponding increase in goodwill. the non-controlling interest.
The following table summarizes the estimated fair values of the assets acquired and liabilities assumed at the date of acquisition. The purchase price allocation has been finalized.
     
Total purchase price:    
Cash consideration $5,307,678 
Transaction costs  21,021 
    
  $5,328,699 
    
Total purchase price:
Cash consideration2,507,438
Contingent consideration (Note 10)352,217
Fair value of redeemable non-controlling interests1,569,808
4,429,463
         
      Amortization 
      period 
Aggregate purchase price allocation — Saiyu and Henan Yinshan:        
Cash and cash equivalents $1,311,572     
Accounts receivable  45,451     
Other current assets  1,226     
Acquired intangible assets:        
Agreements with China Mobile  1,946,402  5 years 
WVAS license  24,763  3 years 
Goodwill allocated to WVAS segment  2,134,375   N/A 
Property and equipment, net  9,496  3-5 years 
Other assets  17,751     
Current liabilities  (71,652)    
Non-current deferred tax liabilities  (90,685)    
        
Total $5,328,699     
        
Amortization period
Aggregate purchase price allocation —Seed Music:
Cash and cash equivalents1,034,308
Inventory53,504
Other current assets891,723
Acquired intangible assets:
Artist contracts1,717,8467.1~9.0 years
Trademarks1,569,80820 years
Non-compete agreement183,2184.5 years
Copyrights5,8630.4 years
Non-current deferred tax liability(869,184)
Goodwill (allocated to music segment)2,535,523
Property and equipment, net50,084
Other non-current assets51,526
Current liabilities(2,216,292)
Other non-current liabilities(578,464)
Total4,429,463
Goodwill primarily represents the expected synergies from combining operations of the Company and Seed Music, which are complementary in a way to each other, and any other intangible benefits that would accrue to the Company that do not qualify for separate recognition. Such goodwill is not deductible for tax purposes. The fair value of intangible assets was measured primarily by income approach taking into consideration of the historical financial performance and estimates of future performance of Seed Music’s business.
The fair value of redeemable non-controlling interests has been determined using income approach including discounted cash flow model and unobservable inputs including assumptions of projected revenue, expenses, capital spending, other costs and a discount rate with regards to the non-controlling discount in recent share transactions made at arms length close to the acquisition date, taking into consideration other factors, as appropriate. The net fair value of the embedded call and put options was not material.

 

F-16F-33


AcquisitionKU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
The Company completed its acquisition of Secular BirdSeed Music on January 1, 2009 and Beijing Hurray! Fly Songsbegan to consolidate Seed Music Group’s consolidated financial statements from then on. The amount of Seed Music Group’s revenue and net loss for the year ended December 31, 2009 included in the statements of operations and comprehensive loss was approximately $6.7 million and $1.0 million. Total net loss attributable to redeemable non-controlling interest was $1,198,591. As of December 31, 2009, the balance of redeemable of non-controlling interest was reduced to $370,870 as a result of share of loss and after giving effect to impact of foreign currency translation.
(c) 2008 acquisition
No acquisition was made by the Company in 2008.
4. DISCONTINUED OPERATIONS
Disposal of WVAS and recorded music businesses
DuringIn May 2010, the Company disposed Huayi Music to Huayi Media for RMB34,450,000 (equivalent to $5,045,754) in cash and in August 2010, the Company disposed all of its WVAS and remaining recorded music businesses to Shanda for $37,243,904 in cash. See Note 2(1).
A summary of the major financial information for the discontinued operations of WVAS and recorded music businesses as of August 31, 2010 and for the years ended December 31, 2008, 2009 and eight months ended August 31, 2010 is set out below:
August 31, 2010
Current assets:
Cash24,948,577
Accounts receivable, net of allowance5,402,738
Prepaid expenses and other current assets2,610,863
32,962,178
Non-current assets:
Property and equipment, net943,258
Intangible assets766,847
Goodwill1,998,821
Other non-current assets300,532
4,009,458
Current liabilities:
Accounts payable4,337,542
Accrued expenses and other current liabilities7,034,894
11,372,436
Non-current liabilities:
Non-current deferred tax liabilities186,528
Other non-current liabilities12,322
198,850
Non-controlling interests and redeemable non-controlling interest:
1,717,533

F-34


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
             
  Year ended  Year ended  Eight months ended 
  December 31, 2008  December 31, 2009  August 31, 2010 
             
Total net revenues  53,958,400   34,642,295   14,844,408 
Loss from operations  (5,879,157)  (21,054,774)  (3,460,316)
Income tax benefit (expense)  (486,250)  (234,286)  25,584 
Net loss  (7,743,284)  (21,778,174)  (3,382,438)
Less: Net loss attributable to the non-controlling interests and redeemable non-controlling interest  337,455   4,182,875   243,666 
          
Net loss from discontinued operations, net of tax  (7,405,829)  (17,595,299)  (3,138,772)
Gain from disposal of Huayi Music        4,486,786 
          
Total net (loss) income from discontinued operations  (7,405,829)  (17,595,299)  1,348,014 
          
Disposal of software and systems integration business
In 2007, the Company expandedsigned an agreement to sell its software and systems integration (“SSI”) business unit, Hurray! Times, to a subsidiary of Taiwan Mobile, a former shareholder of Hurray!. With this sale the Company was able to focus on its music and other entertainment services. The business was disposed on August 1, 2007, when the acquiring company took over the management and risks of this business. The consideration of the sale is approximately $4,816,837. Of the total consideration, $1,425,645 is contingent upon the receipt of the accounts receivable of the SSI business as of August 1, 2007. As of the date of the disposal, there were significant uncertainties with regards to the collectability of the outstanding accounts receivable balance. In addition, the Company is entitled to further payments if the performance of the business sold exceeds specified profit targets in 2007, 2008 and 2009. As the SSI business did not achieve the specified profit target for 2007, 2008 and 2009, no additional consideration was received in respect of these years.
Gains from disposal of the SSI are recognized based on payment to the Company by the purchaser of their collection of the accounts receivable. In 2008, the Company received $412,530 in respect of the accounts receivable and recorded as a gain in 2008. At December 31, 2008, approximately 79% of trade receivables for SSI business had been collected. Under the terms of the sale after December 31, 2008 any collections of the remaining balance of the trade receivables will not be refunded to the Company. In the first quarter of 2009, the Company received a further $221,899 in respect of amounts collected by the purchaser before December 31, 2008 and this has been recorded as a gain in 2009. By the end of April 2009, all of the consideration and trade receivables the Company is entitled from Taiwan Mobile had been collected.

F-35


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
5. PREPAID EXPENSES AND OTHER CURRENT ASSETS
Prepaid expenses and other current assets consist of:
         
  December 31, 2009  December 31, 2010 
         
Staff advances and other receivables  387,710   1,028,156 
Advances to suppliers  700,569   454,273 
Prepaid licensing fee of video copyright     1,722,608 
Prepaid expenses  396,436   282,290 
Prepaid artist costs  405,570    
       
   1,890,285   3,487,327 
       
6. PROPERTY AND EQUIPMENT, NET
Property and equipment, net, consist of:
         
  December 31, 2009  December 31, 2010 
         
Furniture and office equipment  3,303,822   1,208,434 
Motor vehicles  336,778    
Telecommunications equipment  3,630,903   10,627,167 
Leasehold improvements  776,639   1,368,677 
       
   8,048,162   13,204,278 
Less: accumulated depreciation and amortization  (6,576,430)  (5,200,804)
       
   1,471,732   8,003,474 
       
Depreciation expense for the years ended December 31, 2008, 2009 and 2010 was $990,072, $881,633 and $3,265,975, respectively.

F-36


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
7. ACQUIRED INTANGIBLE ASSETS, NET
                 
  December 31, 2010 
  Gross carrying  Accumulated  Intangible assets  Net carrying 
  amount  amortization  impairment  amount 
Online advertising segment:
                
Amortizable intangible assets
                
Software technology  823,273   425,358      397,915 
Trademark  24,901,940   1,141,339      23,760,601 
Technology  2,197,230   287,733      1,909,497 
Customer list  1,464,820   268,550      1,196,270 
             
   29,387,263   2,122,980      27,264,283 
             
                 
  December 31, 2009 (Adjusted) (Note 2(1)) 
  Gross carrying  Accumulated  Intangible assets  Net carrying 
  amount  amortization  impairment  amount 
WVAS segment:
                
Amortizable intangible assets
                
WVAS licenses  518,114   400,847   117,267    
Customer agreements with Telecom Operators  2,849,884   780,129   2,069,755    
Non-compete agreements  988,882   355,413   633,469    
Business transaction codes  196,897   164,081   32,816    
Platform  473,784   434,427   39,357    
Software  95,226   95,226       
Trademarks  174,336   9,685   164,651    
             
   5,297,123   2,239,808   3,057,315    
             
Recorded music segment:
                
Amortizable intangible assets
                
Artist contracts  6,700,617   2,653,318   3,840,082   207,217 
Copyrights  698,055   552,944   145,111    
Exclusive WVAS agreements  584,873   66,925   478,590   39,358 
Exclusive copyright agreements  12,543   11,498   1,045    
WVAS contracts  249,845   249,845       
Non-compete agreements  318,724   38,102   211,135   69,487 
Software  6,431   4,431      2,000 
Trademarks  2,264,634   176,610   1,324,124   763,900 
             
   10,835,722   3,753,673   6,000,087   1,081,962 
             
Online advertising segment:
                
Amortizable intangible assets
                
Software technology  823,273   260,704      562,569 
             
   16,956,117   6,254,185   9,057,401   1,644,531 
             
Amortization expense for the years ended December 31, 2008, 2009 and 2010 was $2,337,726, $916,763 and $2,000,237, respectively.

F-37


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
During the third quarter of 2008, the Company performed impairment testing for the music business, which was subsequently disposed in 2010, due to the continued challenging business conditions and reduction in number of concerts and other music events because of the focus on the Olympic Games in Beijing. This resulted in a $2,460,467 write-down of the intangible assets mainly related to artist contracts, which was included in the discontinued operations. The Company again performed impairment testing at December 31, 2008 and recorded a write-down of $390,247 for the intangible assets mainly related to the trademark and customer agreements with Telecom Operators of WVAS segment for the year ended December 31, 2008 which was included in the discontinued operations.
During the second quarter of 2009, the Company performed impairment testing for the music business due to significantly lower than expected performance as a result of the continued challenging business conditions, reduction in number of concerts and other music events. This resulted in a $3,542,071 write-down of the intangible assets mainly related to the artist contracts and trademarks, which was included in the discontinued operations.
No impairment was provided for the acquired intangible assets in 2010.
Assuming no subsequent impairment of the identified intangible assets recorded as of December 31, 2010, amortization expenses for the net carrying amount of intangible assets is expected to be as follows in future years. If the Company acquires additional intangible assets in the future, the operating expenses or cost of revenue will be increased by acquiring 65%the amortization of Secular Bird,those assets.
     
2011  2,016,612 
2012  2,016,612 
2013  1,920,571 
2014  1,851,960 
2015 and later  19,458,528 
    
   27,264,283 
    
8. INVESTMENT IN EQUITY AFFILIATE
In April 2007, the Company acquired a 30% equity interest in Beijing New Run Entertainment Development Co., Ltd. (“New Run”), an independent record label in China, and through its Freeland Music joint venture, a 51% interest in Beijing Hurray! Fly Songs, a concert and performance organizer in China,it has been accounted for a total consideration of $576,066, all paid inusing the equity basis from April 1, 2007. The following table summarizestotal acquisition cost is $2,483,277 in cash, including transaction costs. At December 31, 2009, the estimatedCompany’s share of New Run’s loss since acquisition was $912,535.
The Company regularly evaluates the impairment of the equity method investment based on performance and the financial position of the investee as well as other evidence of market value. Such evaluation includes, but is not limited to, reviewing the investee’s cash position, recent financings, projected and historical financial performance, cash flow forecasts and financing needs. An impairment loss is recognized in the statement of operations equal to the difference between the investment’s cost and its fair values acquired and liabilities assumedvalue at the datesbalance sheet date of acquisition.the reporting period for which the assessment is made. The purchase price allocation has been finalized.
         
      Amortization 
      period 
Aggregate purchase price allocation — Secular Bird and Beijing Hurray! Fly Songs        
Cash and cash equivalents $87,138     
Inventory  10,747     
Other current assets  116,559     
Acquired intangible assets:        
Artist management contract  32,293  4.6 years 
Trademarks  24,644  20 years 
Copyright for songs  17,846  1.9 years 
Non-complete contract  4,249  3.8 years 
Goodwill allocated to recorded music segment  253,705   N/A 
Property and equipment, net  53,375  3-5 years 
Other assets  1,402     
Current liabilities  (11,108)    
Non-current deferred tax liabilities  (14,784)    
        
Total $576,066     
        
In 2008,fair value of the investment would then become the new cost basis of the investment. The Company maderecorded an additional payment under an earn-out agreement of $189,255, with a corresponding increase in goodwill. Additional contingent consideration of a capital injection in cash to Secular Bird and additional cash payments to the original selling shareholders are to be determined based on specified earnings objectives for the twelve-month period ending August 31, 2009 and if the objectives are met will be payable in 2009.
The following unaudited pro forma information summarizes the results of operationsother-than-temporary impairment charge totaling $1,870,897 for the year ended December 31, 20072008. No impairment charges were recorded during the year ended December 31, 2009. As of December 31, 2009, the investment in New Run has reduced to nil as a result of share of loss and 2006 assuming the acquisitionsimpairment charges and after giving effect to impact of Saiyu, Henan Yinshan, Secular Bird and Beijing Hurray! Fly Songs occurred as of January 1, 2006 and 2007.foreign currency translation. The following pro forma financial information has been prepared for comparative purpose only and is not necessarily indicative of the results that would have occurred had the acquisitions been completed at the beginning of that period, nor is it indicative of future operating results:
         
  Year ended December 31, 
  2007  2006 
  (unaudited)  (unaudited) 
Pro forma total revenue $60,897,824  $69,617,966 
Pro forma net (loss) income attributable to holders of ordinary shares  (42,565,473)  5,783,149 
Pro forma net (loss) income per share:        
- basic $(0.02) $0.00 
- diluted $(0.02) $0.00 
Weighted average shares used in calculation of pro forma net (loss) income per share:        
- basic  2,172,208,190   2,189,748,563 
- diluted  2,172,208,190   2,208,758,636 
investment in New Run was also disposed in August 2010 (Note 2(1)).

 

F-17F-38


(b) 2006 acquisitionsKU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
Acquisition9. GOODWILL
                 
      Recorded  Online    
Gross amount of goodwill WVAS  Music  Advertising  Total 
Balance as of January 1, 2009  41,910,021   5,313,132      47,223,153 
                 
Goodwill arising from acquisitions during the year     2,535,523      2,535,523 
Effect of exchange rate changes  (19,630)        (19,630)
             
Balance as of December 31, 2009  41,890,391   7,848,655      49,739,046 
Goodwill arising from acquisitions during the year        6,232,770   6,232,770 
Goodwill contributed by Shanda        663,570   663,570 
Goodwill transferred out due to disposal  (42,148,288)  (7,848,655)     (49,996,943)
Effect of exchange rate changes  257,897         257,897 
             
Balance as of December 31, 2010        6,896,340   6,896,340 
             
                 
                 
      Recorded  Online    
Accumulated goodwill impairment WVAS  Music  Advertising  Total 
Balance as of January 1, 2009  (41,910,021)  (2,156,497)     (44,066,518)
                 
Goodwill impairment     (3,592,933)     (3,592,933)
Effect of exchange rate changes  19,630   65      19,695 
             
Balance as of December 31, 2009  (41,890,391)  (5,749,365)     (47,639,756)
                 
Goodwill impairment            
Impairment transferred out due to disposal  42,148,288   5,749,365      47,897,653 
Effect of exchange rate changes  (257,897)        (257,897)
             
Balance as of December 31, 2010            
             
                 
Net carrying amount as of December 31, 2009     2,099,290      2,099,290 
             
Net carrying amount as of December 31, 2010        6,896,340   6,896,340 
             
Goodwill arose from the business combination completed in year 2010 has been allocated to the respective reporting unit of the Group. ASC 350 requires that the goodwill impairment assessment be performed at the reporting unit level.
In 2008 the Company performed a goodwill impairment test in the third quarter and determined that the goodwill allocated to recorded music segment was impaired, thus necessitating a charge of $1,710,000, which was included in the discontinued operations, due to the continued challenging business conditions and reduction in number of concerts and other music events because of the focus on the Olympic Games in Beijing, coupled with the decline in the market price of the Company’s common stock. The Company re-evaluated the goodwill impairment at its annual goodwill impairment test at December 31, 2008 and recorded a further impairment charge of $446,497 related to goodwill allocated to recorded music segment. During the annual goodwill impairment test at December 31, 2008, the Company also determined that its WVAS segment was impaired due to the continued operation losses, thus necessitating a charge of $518,714, which was included in the discontinued operations.

F-39


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
Due to the significantly lower than expected performance as a result of the continued challenging business conditions, reduction in number of concerts and other music events, the Company performed a goodwill impairment test in 2009 and determined that the goodwill allocated to recorded music segment was impaired, thus necessitating a charge of $3,592,933, which was included in the discontinued operations.
In December 2010, the Company performed an impairment test at reporting unit level relating to goodwill from acquisitions and concluded that there was no impairment as to the carrying value of goodwill as of December 31, 2010 given the market capitalization of the Company was much higher than the Company’s net book value. The Company tests goodwill annually for impairment or more frequently whenever events or changes in circumstances indicate the carrying amount of goodwill may not be recoverable.
In January 2009, the Company implemented the accounting and disclosure requirements of ASC 820 related to non-financial assets and liabilities that are re-measured at fair value on a non-recurring basis. When available, the Company uses observable market data, including pricing on recent closed market transactions, to determine the fair value of the reporting units and compare with carrying amount of the reporting units to assess any goodwill impairment. The fair value of reporting units was determined based on the market capitalization of the respective entities as of the valuation date. When there is little or no observable market data, the Company measures the fair value of each reporting unit primarily using the income approach and using the market approach as a validation of the value derived from income approach. The market approach included using financial metrics and ratios of comparable public companies. When the goodwill was determined to be impaired, the Company uses income approach including discounted cash flow model for each reporting unit and unobservable inputs including assumptions of projected revenue, expenses, capital spending, and other costs, as well as a discount rate calculated based on the risk profile of the related industry to determine the amount of any impairment.
10. FAIR VALUE MEASUREMENTS
As of December 31, 2009 and December 31, 2010, the carrying amount of the Company’s cash and short term investments approximates their fair value due to the short maturity of those instruments. The carrying value of receivables and payables approximates their market value based on their short-term maturities. There are no other financial assets or liabilities that are being measured at fair value on a recurring basis except for the contingent consideration in relation to the acquisition of Seed Music Group Limited (“Seed Music”) (Disposed in August 2010 (Note 2(1) and Note 4), which is classified within level 3. As of December 31, 2009, the fair value of the contingent receivable in relation to the acquisition of Seed Music was zero.

F-40


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
The Company measures the fair value of contingent consideration using the probability-weighted discounted cash flow model and unobservable inputs mainly including assumptions about expected future cash flows of Seed Music and discounted rate calculated based on the risk profile of the music industry. The following table presents the changes in the contingent consideration that are measured at fair value on a recurring basis using significant unobservable inputs (Level 3):
Fair Value Measurements
Using Significant
Unobservable Inputs
(Level 3)
Contingent consideration
Balance as of January 1, 2009
Contingent consideration recognized as of acquisition date(352,217)
Change in fair value of contingent consideration550,092
Impairment provision(197,875)
Balance as of December 31, 2009
Change in fair value of contingent consideration
Transferred out due to disposal
Balance as of December 31, 2010
In January 2009, the Company implemented ASC 820 for nonfinancial assets and liabilities that are re-measured at fair value on a non-recurring basis. Nonfinancial assets such as goodwill and intangible assets are measured at fair value when there is an indicator of impairment and recorded at fair value only when impairment is recognized. In the second quarter of 2009, the Company provided impairment loss of $3.5 million for the acquired intangible assets and $3.6 million for the goodwill allocated to recorded music segment, which was disposed in 2010 and were measured at fair value on a non-recurring basis using significant unobservable inputs (Level 3).
The Company tests its long-lived assets for impairment whenever events or changes in circumstances indicate the carrying amount of a long-lived asset may not be recoverable. The Company measures the fair value of long-lived assets based on an in-use premise using the discounted cash flow model and unobservable inputs including assumptions of projected revenue, expenses, capital spending, and other costs, as well as a discount rate calculated based on the risk profile of the music industry. See Note 7 to the Consolidated Financial Statements for additional information of the impairment provision relating to the acquired intangible assets.
The Company tests goodwill annually for impairment or more frequently whenever events or changes in circumstances indicate the carrying amount of goodwill may not be recoverable. When available, the Company uses observable market data, including pricing on recent closed market transactions, to determine the fair value of the reporting units and compare with carrying amount of the reporting units to assess any goodwill impairment. The fair value of reporting units was determined based on the market capitalization of the respective entities as of the valuation date. When there is little or no observable market data, the Company measures the fair value of each reporting unit primarily using the income approach and using the market approach as a validation of the value derived from income approach. The market approach included using financial metrics and ratios of comparable public companies. When the goodwill was determined to be impaired, the Company uses income approach including discounted cash flow model for each reporting unit and unobservable inputs including assumptions of projected revenue, expenses, capital spending, and other costs, as well as a discount rate calculated based on the risk profile of the music industry to determine the amount of any impairment. See Note 9 to the Consolidated Financial Statements for additional information of the impairment provision relating to goodwill.

F-41


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
11. ACCRUED EXPENSES AND OTHER CURRENT LIABILITIES
Accrued expenses and other current liabilities consist of:
         
  December 31, 2009  December 31, 2010 
         
Accrued payroll  572,489   2,127,951 
Accrued welfare benefits  667,756   1,731,403 
Accrued professional service fee  1,214,404   1,524,890 
Advance from customers  964,262   609,442 
Business tax payable  441,235   1,722,830 
Value-added tax payable  121,982   532 
Other taxes payable  1,207,932   718,668 
Accrued litigation provision     748,299 
Other accrued expenses  1,141,627   2,278,226 
       
   6,331,687   11,462,241 
       
12. RELATED PARTY TRANSACTIONS AND BALANCES
As a result of the acquisition of Huayi Music, Hurray! Freeland Digital Music Technology Co., Ltd. (“Freeland Music”) and New Run, which were disposed in August 2010 and presented in discontinued operation (Note 2(1)), the Company agreed to use the existing distribution and CD manufacturing operations, where appropriate, owned by the other shareholders, or their related parties, of these music companies. In addition these parties may use the music or artists of these companies and make royalty and other payments to Huayi Music, Freeland Music or New Run. These agreements are for duration of one year but may be extended by the mutual agreement of both parties.
As a result of the Reorganization in August 2010, the Group provided advertising business to and received promotion services from companies under common control by Shanda.
During the years ended December 31, 2008, 2009 and 2010 significant related party transactions were as follows
             
  Year Ended  Year Ended  Year Ended 
  December 31, 2008  December 31, 2009  December 31, 2010 
Related party transactions in discontinued operations:
            
Consulting, royalty and artist performance fee from Huayi Brothers Media Corporation  281,795       
Consulting, production and marketing service fee from Huayi Brothers Times Culture Broker Co., Ltd.     281,580    
Royalty revenue from Shanghai Haiyue Music Distribution Co., Ltd.  120,129       
Royalty revenue from Beijing Oriental Freeland Film Media Co., Ltd.  128,995       
CD distribution revenue from Beijing Century Freeland Film Media Co., Ltd.  35,625   52,248    

F-42


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
             
  Year Ended  Year Ended  Year Ended 
  December 31, 2008  December 31, 2009  December 31, 2010 
Related party transactions in continuing operations:
            
Advertising revenue received from companies under common control by Shanda     279,341   701,732 
Promotion service fee paid to companies under common control by Shanda        376,302 
Loan from Shanghai Computer (Shanghai) Co., Ltd.        1,565,290 
Loan from Shanghai Shulong Technology Co., Ltd.        3,030,711 
Loan to Shanda Games Limited        3,200,000 
At December 31, 2009 and December 31, 2010, the amounts receivable from and payable to related parties mainly represent the outstanding amounts arising from such transactions, except for the payables for licensed video copyrights amounting to $1,664,570 due to a related party under common control by Shanda since December 31, 2010.
Other balances with related parties are mainly as follows:
         
  December 31, 2009  December 31, 2010 
Other receivables due from related parties
        
Seed Music Group Limited     980,000 
Shanda Games Limited     3,200,000 
Hurray! Media Co., Ltd.     1,246,641 
Other companies under common control by Shanda  63,312   105,607 
       
   63,312   5,532,248 
       
All amounts due from related parties are non-interest bearing, unsecured and receivable on demand except for the receivables due from Seed Music Group Limited with an annual interest rate of 0.6% and the receivables from Shanda Games Limited with an annual interest rate of 0.6%.
         
  December 31, 2009  December 31, 2010 
Other payables due to related parties
        
Shanda Computer (Shanghai) Co., Ltd.  1,465,010   3,030,300 
Shanghai Shulong Technology Co. Ltd     3,030,711 
Hurray! Solutions Ltd.     1,586,899 
Other related party  439,445   128,788 
       
   1,904,455   7,776,698 
       
All amounts due to related parties are non-interest bearing, unsecured and payable on demand except for the payables due to Shanda Computer (Shanghai) Co., Ltd. guaranteed by 25% equity interest in Yisheng with an annual interest rate of 5.31% and the payables due to Shanghai MagmaShulong Technology Co. Ltd with an annual interest rate of 5.05%.

F-43


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
13. GAIN ON REDUCTION OF ACQUISITION PAYABLE
Effective January 1, 2006, the Company acquired 100% of the outstanding equity of Shanghai Magma, a leading developer and publisher of wireless Java™ Games in China and Shanghai Magma has been consolidated since that date. Under the acquisition agreements, the Company made an initial cash payment of $4,185,009 and agreed to pay additional amounts based on Shanghai Magma’s financial performance in 2006 and 2007 with a maximum total consideration, including the initial payment, of $22,000,000. In September 2006, the Company agreed with the selling shareholders to fix the additional amounts at a total of $10,500,000 payable in two installments of $4,500,000 in October 2006 and $6,000,000 in December 2007. As part of the amended agreements certain selling shareholders agreed to subscribe $1,250,000 of the payments received in the issue of Hurray!’s ordinary shares of all the additional amount of $10,500,000 at a price based on the 5 -day average price of Hurray!’s shares prior to signing the revised agreements. Such right of subscription was fair valued at $124,918 using the option valuation model. As of December 31, 2006, the Company had made the payment of $4,500,000 and selling shareholders subscribed $540,000 of the payments received in the issue of Hurray!’s ordinary shares. On December 31, 2007, the amount payable under these agreements was $6,000,000, out of which $710,000 was to be used by the selling shareholders for subscription of Hurray!’s shares at a price of $6.03 per share. In February 2008, the Company and the selling shareholders agreed to further amend the agreements to reduce the consideration payable to $1,000,000 and cancelled the option granted to the selling shareholders. The amount of $1,000,000 was paid in March 2008. The gain on reduction of $5,000,000 in the purchase liability was recognized as other operating income in the first quarter of 2008. The purchase price allocation has been finalized.
     
Total purchase price:    
Cash consideration $14,246,746 
Fair value of share purchase right  124,918 
Transaction costs  438,263 
    
  $14,809,927 
    
         
      Amortization 
      period 
Purchase price allocation:        
Cash and cash equivalents $393,425     
Accounts receivable  564,291     
Other current assets  1,156,492     
Acquired intangible assets:        
Partnership agreement with China Mobile  418,826  4 years 
Trademarks  147,456  20 years 
Software  59,478  5 years 
Website  21,065  4.5 years 
WVAS license  9,913  4.5 years 
Non-compete agreement  63,196  4 years 
Game content  76,826  0.17 years 
Goodwill allocated to WVAS segment  12,168,190   N/A 
Property and equipment, net  25,289  3-5 years 
Current liabilities  (191,214)    
Non-current deferred tax liabilities  (103,306)    
        
Total $14,809,927     
        
Acquisition of Freeland Music
Effective January 1, 2006, the Company acquired 60% of Freeland Music from the Freeland group, which is a group of affiliated companies in China engaged in the production and distribution of audio and video music products and Freeland Music has been consolidated from that date. In this acquisition the Freeland group injected its music business in a newly formed company, Freeland Music, owned 60% by the Company and 40% by the Freeland group. The initial consideration was $7,560,000 in cash, of which $2,160,000 was payable to the existing shareholders of the business and $5,400,000 was payable into Freeland Music as a capital injection to fund its operation.

F-18


The final consideration payable by the Company and the respective ownership interests of the shareholders of Freeland Music were subject to adjustment based on the financial performance of Freeland Music in 2006. Subsequent to the acquisition, the Company and the Freeland group agreed to amend the terms of the agreements to extend the performance period to the 2007 financial year. If the actual net income of Freeland Music in that year exceeds $1,530,000 (RMB 12,000,000), the Company would contribute the full amount of the remaining purchase consideration as a capital injection into Freeland Music. If the actual net income is between $1,280,000 (RMB10,000,000) and $1,530,000, the Company would contribute 50% of the remaining purchase consideration, equal to $1,350,000, as a capital injection. As the actual net income of Freeland Music for 2007 was less than $1,280,000, the Company was not required to make any further capital injection. In 2008, the Company and the Freeland group again agreed to amend the terms of the agreements to extend the performance period to the end of the 2009 financial year. If the actual net income of Freeland Music in these two years exceeds $1,540,000 (RMB10,500,000), the Company would contribute no more than $940,000 in cash as a capital injection into Freeland Music or make additional payment of $375,000 in cash to the original selling shareholders. The purchase price allocation has been finalized.
     
Total purchase price:    
Cash consideration $4,320,000(1)
Transaction costs  265,113 
    
  $4,585,113 
    
         
      Amortization 
      period 
Purchase price allocation:        
Cash and cash equivalents $47,722     
Accounts receivable  43,568     
Acquired intangible assets:        
Artist contracts  1,406,890  5 years 
Trademarks  215,932  8 years 
Exclusive WVAS agreement  42,464  5 years 
Exclusive copyright agreement  12,543  3 years 
WVAS contracts  249,845  5 years 
Copyright contracts  99,954  4 years 
Goodwill allocated to recorded music segment  2,538,962   N/A 
Property and equipment, net  14,540  3-5 years 
Current liabilities  (57,469)    
Non-current deferred tax liabilities  (29,838)    
        
Total $4,585,113     
        
(1)The initial consideration was $7,560,000 in cash, of which $5,400,000 was payable into Freeland Music as a capital injection to fund its operation. Since the Company owned 60% of total shares in Freeland, only the capital injection shared by minorities was treated as consideration.
4. DISCONTINUED OPERATIONS
In 2007, the Company signed an agreement to sell its software and systems integration (“SSI”) business unit, Hurray! Times, to a subsidiary of Taiwan Mobile, a shareholder of Hurray!. With this sale the Company was able to focus on its music and other entertainment services. The business was disposed on August 1, 2007, when the acquiring company took over the management and risks of this business. The consideration of the sale is approximately $4,816,837. Of the total consideration, $1,425,645 is contingent upon the receipt of the accounts receivable of the SSI business as of August 1, 2007. In addition, the Company is entitled to further payments if the performance of the business sold exceeds specified profit targets in 2007, 2008 and 2009. As the SSI business did not achieve the specified profit target for 2007 and 2008, no additional consideration was received in respect of these years.
Gains from disposal of the SSI are recognized based on payment to the Company by the purchaser of their collection of the accounts receivable. At December 31, 2008, approximately 79% of trade receivables for SSI business had been collected. Under the terms of the sale after that date any collections of the remaining balance of the trade receivables will not be refunded to the Company. In the first quarter of 2009, the Company received a further $221,899 in respect of amounts collected by the purchaser before December 31, 2008 and this has been recorded as a gain in 2009. By the end of April 2009, all of the consideration and trade receivables the Company is entitled from Taiwan Mobile had been collected.

F-19


A summary of the financial information for the discontinued operations as of December 31, 2008 and August 1, 2007 is set out below:
     
  August 1, 
  2007 
  Unaudited 
  (in U.S. dollars) 
Current assets of discontinued operations
    
Cash $771,746 
Accounts receivable, net of allowance  1,868,593 
Prepaid expenses and other current assets  18,942 
Amount due from related parties  4,918,631 
Inventories  1,397 
    
  $7,579,309 
    
Non-current assets of discontinued operations:
    
Property and equipment, net  49,842 
Rental deposits  462 
    
  $50,304 
    
Current liabilities of discontinued operations
    
Accounts payable  270,843 
Accrued expenses and other current liabilities  605,739 
Dividend payable  3,002,588 
    
  $3,879,170 
    
             
  Year ended December 31,         
  2008  2007  2006 
  (in U.S. dollars) 
Revenues $  $227,391  $1,177,053 
Operating loss     (643,151)  (1,173,424)
Income taxes     178   (83,650)
          
Net loss from discontinued operations, net of tax     (612,170)  (836,448)
Gain from disposal of SSI  412,530   192,943    
          
Total net income (loss) from discontinued operations $412,530  $(419,227) $(836,448)
          
5. PREPAID EXPENSES AND OTHER CURRENT ASSETS
Prepaid expenses and other current assets consist of:
         
  December 31, 
  2008  2007 
Staff advances and other receivables $1,174,104  $690,005 
Advances to suppliers  1,492,019   1,042,427 
Prepaid expenses  1,406,157   632,893 
Prepaid artist costs  98,043   754,725 
       
  $4,170,323  $3,120,050 
       

F-20


Prepaid artist costs mainly represented the prepayment for artists’ cost related to recorded music product.
6. PROPERTY AND EQUIPMENT, NET
Property and equipment, net, consist of:
         
  December 31, 
  2008  2007 
Furniture and office equipment $3,066,923  $2,924,803 
Motor vehicles  290,335   244,813 
Telecommunications equipment  4,556,290   4,500,285 
Leasehold improvements  663,307   1,132,946 
       
   8,576,855   8,802,847 
         
Less: accumulated depreciation and amortization  (7,596,795)  (7,166,758)
       
  $980,060  $1,636,089 
       
Depreciation expense for the years ended December 31, 2008, 2007 and 2006 was $990,072, $1,269,203 and $1,580,005, respectively.
7. ACQUIRED INTANGIBLE ASSETS, NET
                 
  December 31, 2008 
  Gross carrying  Accumulated  Intangible assets  Net carrying 
  amount  amortization  impairment  amount 
WVAS Segment:
                
Amortizable intangible assets
                
WVAS licenses $514,765  $397,440  $117,325  $ 
Customer agreements with Telecom Operators  2,851,304   780,518   2,070,786    
Non-compete agreement  989,375   355,590   633,785    
Business transaction codes  196,995   164,163   32,832    
Platform(1)
  474,020   434,643   39,377    
Software  95,273   95,273       
Trademarks  174,423   9,690   164,733    
             
   5,296,155   2,237,317   3,058,838    
             
                 
Recorded Music Segment:
                
Amortizable intangible assets
                
Artist contracts(2)
  4,917,694   1,938,859   1,739,848   1,238,987 
Copyrights  692,435   527,163   145,147   20,125 
Exclusive WVAS agreements  584,873   52,465   214,000   318,408 
Exclusive copyright agreements  12,543   11,497   1,046    
VAS contracts  249,845   249,845       
Non-compete agreement  135,506   8,117   65,000   62,389 
Software  6,434   3,146      3,288 
Trademarks  694,826   100,701   292,000   302,125 
             
   7,294,156   2,891,793   2,457,041   1,945,322 
             
  $12,590,311  $5,129,110  $5,515,879  $1,945,322 
             

F-21


                 
  December 31, 2007 
  Gross carrying  Accumulated  Intangible assets  Net carrying 
  amount  amortization  impairment  amount 
WVAS Segment:
                
Amortizable intangible assets
                
WVAS licenses $482,551  $332,564  $52,010  $97,977 
Customer agreements with Telecom Operators  2,666,773   705,785   1,840,399   120,589 
Non-compete agreement  925,344   323,870   566,648   34,826 
Business transaction codes  184,246   138,185      46,061 
Platform  443,343   280,399   36,828   126,116 
Software  89,107   36,678      52,429 
Trademarks  163,135         163,135 
             
   4,954,499   1,817,481   2,495,885   641,133 
             
                 
Recorded Music Segment:
                
Amortizable intangible assets
                
Artist contracts  3,172,460   1,027,576      2,144,884 
Producing cost  1,418,847   853,993      564,854 
Copyrights  616,744   348,738      268,006 
Exclusive WVAS agreements  584,872   16,986      567,886 
Exclusive copyright agreements  12,543   8,362      4,181 
Non-compete agreement  135,506   652      134,854 
Software  6,018   1,739      4,279 
Trademarks  694,826   53,983      640,843 
             
   6,641,816   2,312,029      4,329,787 
             
  $11,596,315  $4,129,510  $2,495,885  $4,970,920 
             
(1)The Platform represents the Wireless Application Protocol site owned by Hurray! Solutions and the SMS Platform owned by Hengji Weiye.
(2)The carrying amount of artist contracts represents the payments for agency agreements with certain artists.
During the third quarter of 2008, we performed impairment testing for the music business due to the continued challenging business conditions and reduction in number of concerts and other music events because of the focus on the Olympic Games in Beijing. This resulted in a $2,460,467 write-down of the intangible assets, which was included in the general and administrative expenses.
The Company again performed impairment testing at December 31, 2008 and recorded a write-down of $390,247 for the intangible assets related to WVAS segment for the year ended December 31, 2008 included in operating expenses due to the continued operation losses.
In the second quarter of 2007, the mobile operators introduced various new policies that adversely impacted the Company’s wireless value-added business and introduced further uncertainties in the Company’s operating environment. By September 30, 2007, the market capitalization of Hurray! was lower than the Company’s net book value, which was an indicator of impairment. At that date the Company tested the carrying value of goodwill and acquired intangible assets and recorded an impairment of acquired intangible assets of $575,205. In view of the further decline of Hurray!’s market capitalization at December 31, 2007 and continued difficult operating conditions, the Company recorded a further impairment of acquired intangible assets of $1,905,048. The impairment charges of acquired intangibles are included in operating expenses according to their nature.
Assuming no subsequent impairment of the identified intangible assets recorded as of December 31, 2008, amortization expenses for the net carrying amount of intangible assets is expected to be as follows in future years. If the Company acquires additional intangible assets in the future, the operating expenses or cost of revenue will be increased by the amortization of those assets.
     
2009 $755,494 
2010  473,247 
2011  167,544 
2012  76,160 
2013 and later  472,877 
    
  $1,945,322 
    

F-22


8. INVESTMENT IN EQUITY AFFILIATE
In April 2007, the Company acquired a 30% equity interest in Beijing New Run Entertainment Development Co., Ltd.(“New Run”), an independent record label in China, and it has been accounted for on the equity basis from April 1, 2007. The total acquisition cost is $2,483,277 in cash, including transaction costs. At December 31, 2008, the Company’s share of New Run Entertainment’s income since acquisition was $1,537.
The Company presents below summarized financial information in relation to New Run:
         
  As of December 31, 
  2008  2007 
  (unaudited)  (unaudited) 
Current assets $2,435,157  $1,706,961 
Non-current assets  309,529   397,886 
       
Total assets $2,744,686  $2,104,847 
       
         
Current liabilities  490,841   211,536 
Non-current liabilities      
       
Total liabilities $490,841  $211,536 
       
         
  Year ended December 31, 
  2008  2007 
  (unaudited)  (unaudited) 
         
Revenue $2,612,019  $1,419,969 
Cost of sales  936,595   901,212 
       
Gross profit $1,675,424  $518,756 
       
Net (loss) income $225,438  $(209,441)
       
The Company regularly evaluates the impairment of the equity method investment based on performance and the financial position of the investee as well as other evidence of market value. Such evaluation includes, but is not limited to, reviewing the investee’s cash position, recent financings, projected and historical financial performance, cash flow forecasts and financing needs. An impairment loss is recognized in earnings equal to the difference between the investment’s cost and its fair value at the balance sheet date of the reporting period for which the assessment is made. The fair value of the investment would then become the new cost basis of the investment. The Company recorded an other-than-temporary impairment charge totaling $1,870,897 during the third quarter of 2008. No impairment charges were recorded during the year ended December 31, 2007.
As of December 31, 2008, the book value of the investment in New Run is $824,579. The amount of the underlying equity in the net assets of New Run is $676,153. The difference between these two amounts of $148,426 is included in the book value and is not amortized.
9. GOODWILL
             
  Year ended December 31, 2008 
  WVAS  Recorded Music  Total 
Balance as of January 1,2007 $34,751,293  $4,870,201  $39,621,494 
             
Effect of exchange rate changes  2,389,916      2,389,916 
Goodwill arising from acquisitions during the year  2,134,375   253,705   2,388,080 
Goodwill impairment  (38,778,584)     (38,778,584)
          
Balance as of December 31, 2007  497,000   5,123,906   5,620,906 
             
Effect of exchange rate changes  (58,790)     (58,790)
Goodwill arising from additional payments for acquisitions made in prior years  80,504   189,255   269,759 
Goodwill impairment  (518,714)  (2,156,497)  (2,675,211)
          
Balance as of December 31, 2008 $  $3,156,664  $3,156,664 
          

F-23


SFAS No. 142 requires that the goodwill impairment assessment be performed at the reporting unit level. Due to the continued challenging business conditions and reduction in number of concerts and other music events because of the focus on the Olympic Games in Beijing, coupled with the decline in the market price of the Company’s common stock, the Company performed a goodwill impairment test in the third quarter of 2008 and determined that the goodwill allocated to recorded music segment was impaired, thus necessitating a charge of $1,710,000. The Company re-evaluated the goodwill impairment at its annual goodwill impairment test at December 31, 2008 and recorded a further impairment charge of $446,497 related to goodwill allocated to recorded music segment. During the annual goodwill impairment test at December 31, 2008, the Company determined that its WVAS segment was impaired due to the continued operation losses, thus necessitating a charge of $518,714.
The Company estimated the fair values of the reporting units primarily using the income approach valuation methodology that includes the discounted cash flow method, taking into consideration the market approach and certain market multiples as a validation of the values derived using the discounted cash flow methodology. The discounted cash flows for each reporting unit were based on discrete five year financial forecasts developed by management for planning purposes. The value beyond the five-year discrete forecast was estimated using a terminal value calculation, which incorporated historical and forecasted financial trends for each reporting unit and considered long-term earnings growth rates for publicly traded peer companies. Specifically, the income approach valuations included reporting unit cash flow discount rate at approximately 19% and 21.5%. Publicly available information regarding the market capitalization of the Company was also considered in assessing the reasonableness of the cumulative fair values of our reporting units estimated using the discounted cash flow methodology.
In the second quarter of 2007, the mobile operators introduced various new policies that adversely impacted the Company’s wireless value-added business and introduced further uncertainties in the Company’s operating environment. By September 30, 2007, the market capitalization of Hurray! was lower than the Company’s net book value, which was an indicator of impairment. At that date the Company tested the carrying value of goodwill and acquired intangible assets and recorded a goodwill impairment charge of $9,613,953. In view of the further decline of Hurray!’s market capitalization at December 31, 2007 and continued difficult operating conditions, the Company recorded an additional goodwill impairment charge of $29,164,630.
10. PREPAID ACQUISITION COST
In September 2008, the Company entered into a definitive agreement to acquire, through Hurray! Media, a controlling stake in Seed Music Group Limited (“Seed Music”), a Taiwan based company that focuses on artist development, music production and offline music distribution in the Asia Pacific, especially in China. The Company paid $1,907,400 to the selling shareholders of Seed Music in 2008. The acquisition was completed and the Company began to consolidate Seed Music into financial statements on January 1, 2009. Such payment was recorded as prepaid acquisition cost.
Concurrent with this transaction, the Company subscribed for an additional 7,813 shares, representing a 13.5% ownership interest, from Seed Music for $600,038 in 2008. Such payment was recorded as an investment at cost. The Company’s total ownership in Seed Music is 61.08% after the closing of the acquisition and subscription of Seed Music shares.

F-24


There are further contingent payments according to the agreements based on Seed Music’s operating performance. The contingent payments will be paid in cash if Seed Music exceeds the performance target. If not, the selling holders are obligated to transfer certain shares or make cash payments to the Company. Such contingent payments are recorded as contingent consideration. In addition, the non-controlling interests have options to sell their shares to the Company at a price based on a formula which includes Seed’s operating performance. Therefore from the date of consolidation the non-controlling interests are presented as redeemable non-controlling interests on the balance sheet and such amount will be accreted to the redemption value if the redemption is probable. The following table summarizes the preliminary estimated fair values of the assets acquired and liabilities assumed at the date of acquisition:
     
Total purchase price:    
Cash consideration $1,907,400 
Carrying value of the Company’s investment at cost  600,038 
Variable (contingent payable net receivable )  352,217 
         
      Amortization 
      period 
Aggregate purchase price allocation -Seed Music:        
         
Cash and cash equivalents $1,034,308     
Inventory  53,504     
Other current assets  891,723     
         
Acquired intangible assets:        
Artist management contract  1,717,846  7.1~9.0 years 
Trademarks  1,569,808  20 years 
Copyright for songs  5,863  0.4 years 
Non-compete contract  183,218  4.5 years 
Goodwill (allocated to music segment)  1,710,312  N/A 
Property and equipment, net  50,084  3-5 years 
Other assets  876,737     
Current liabilities  (2,216,292)    
Non-current deferred tax liability  (869,184)    
Other non-current liabilities  (578,464)    
Non-controlling interest in Seed Music  (1,569,808)    
        
Total $2,859,655     
        
11. SHORT-TERM BORROWINGS
Interest expense and the average interest rate for 2007 and 2006 were $179,062, and 3.875%, and $44,765 and 3.875%, respectively. Interest expense in 2007 represents the imputed interest on the amount payable on the balance owed for the acquisition of Shanghai Magma.
12. ACCRUED EXPENSES AND OTHER CURRENT LIABILITIES
Accrued expenses and other current liabilities consist of:
         
  December 31, 
  2008  2007 
Accrued payroll $157,714  $406,608 
Value-added tax payable  104,435   177,556 
Other accrued expenses  1,494,616   1,231,384 
Accrued welfare benefits  165,402   119,957 
Business tax payable  955,901   857,062 
Other taxes payable  140,135   113,833 
       
  $3,018,203  $2,906,400 
       
13. RELATED PARTY TRANSACTIONS AND BALANCES
As part of the acquisition agreements for the purchase of the equity interests in Huayi Brothers Music, Freeland Music and New Run Entertainment, the Company agreed to use the existing distribution and CD manufacturing operations, where appropriate, owned by the other shareholders, or their related parties, of these companies. In addition these parties may use the music or artists of these companies and make royalty and other payments to Huayi Brothers Music, Freeland Music or New Run Entertainment. These agreements are for duration of one year but may be extended by the mutual agreement of both parties. During 2008 and 2007 the Company recognized revenues of $566,544 and $645,134, respectively, and had expenses of $104,281 and $96,725, respectively, under these agreements. In 2006 prior to the acquisition of the interest in New Run Entertainment, Huayi Brothers Music acquired copyrights from that company amounting to $175,783. In the fourth quarter of 2008 Freeland Music advanced $162,721 to its minority shareholder on an interest free basis. As of March 31, 2009, the balance was cleared. At December 31, 2008 and 2007, the amounts payable to and receivable from related parties represent the outstanding amounts arising from such transactions.

F-25


14. FOREIGN EXCHANGE LOSS
We recorded a foreign exchange loss of $4.5 million, arising from the drop in the value of the Euro against the United States Dollar in the third quarter of 2008. Earlier in the year weof 2008, the Company converted a substantial part of our dollarthe U.S. dollars cash balances into Euro term deposits to improve yield as well as to protect against further dollar weakening. The recent highly volatile markets havein 2008 had seen the dollar strengthen as investors and financial institutions de-leveraged as a result of the financial crisis in the second half year of 2008 and wethe Company recorded a furtheran exchange loss in the fourth quarter2008 of $4.5$9.0 million. Currently we holdthe Company holds substantial all non-Renminbi cash in United StatesU.S. dollars.
15. INCOME TAXES
The Company is a tax exempted company incorporated in the Cayman Islands.
The subsidiaries incorporated in the PRC are generally subject to a corporate income tax rate of 33% prior to January 1, 2008 or 25% post that date except for those subsidiaries that enjoy tax holidays or preferential tax treatment, as discussed below.treatment.
EffectiveBasic and diluted earnings from January 1, 2008, a new Enterprise Income Tax Law, or the New EIT Law combines the previous income tax laws for foreign invested and domestic invested enterprises in China by adopting a unified tax rate of 25% for most enterprises. Certain qualified high and new technology enterprises met the definition of “qualified high and new technology enterprise” strongly supported by the state could benefit from a preferential tax rate of 15%
The Company conducts substantially all its business through its PRC subsidiaries and VIEs. They are generally subject to the New EIT Law at a statutory rate of 25%. Four of these subsidiaries and VIEs are qualified as high technology enterprises in accordance with the New EIT Law and they are subject to a preferential tax rate of 15%. Three out of these four qualified high technology enterprises are also entitled to a 50% reduction in tax rate according to the previous treatment and transitional rules. While the high and new technology enterprise certificates are valid for three years, the Company believes based on currently available information that the Company will be able to reapply successfully for the renewal of the current certificates as the Company believes the Company will continue to meet the published criteria. Accordingly, these four entities have used the reduced applicable tax rate in calculations of deferred tax balances for the foreseeable future.
The companies acquired in 2007, Saiyu and Henan Yinshan continued to be entitled to an Enterprise Income Tax rate of 25% of the calculated taxable income, which is based on 10% of the revenues. Qualified new cultural enterprises, Huayi Brothers Broker, Hurray! Freeland Culture and Secular Bird, are also entitled to a tax exemption in 2008.

F-26


These preferential tax arrangements will expire at various dates between 2008 and 2010. In 2006 a number of VIEs became subject to a higher tax rate as tax exemptions expired or were reduced. The aggregate dollar andcontinuing operations per share effecteffects of the tax holidays in 2008, 2007holiday and 2006 were $1,773,897, $1,904,064 and $2,218,713 and $0.0008, $0.0009 and $0.0010 per share, respectively. A summary of thepreferential tax concessions available to the PRC entitiesrates for the yearyears ended DecemberMarch 31, 2008, is as follows:
       
  Chinese Concession from Year of
  income tax Chinese Statutory commencement
PRC Entities rate income tax of tax holiday
  (%)    
Beijing Hurray Times 25 None N/A
Beijing Hand-in-Hand Media Technology Co., Ltd. 25 None N/A
Shanghai Fuming information technology Co., Ltd. 25 None N/A
Hurray! Solutions Ltd. 15 qualified high and new technology enterprise 2008
Beijing Enterprise Network Technology Co., Ltd. 7.5 qualified high and new technology enterprise, 50% tax relief in 2008 2003
Hengji Weiye 25 None N/A
Beijing Hutong 7.5 qualified high and new technology enterprise, 50% tax relief in 2008 2004
Beijing Palmsky Technology Co., Ltd. 7.5 qualified high and new technology enterprise, 50% tax relief in 2008 2004
Henan Yinshan 25 None N/A
Shanghai Magma 25 None N/A
Saiyu 25 None N/A
Beijing WVAS Solutions Ltd. 25 None N/A
Hurray! Digital Media 25 None N/A
Huayi Brothers Music 25 None N/A
Beijing Huayi Brothers Music Broker Co., Ltd. 0 qualified new cultural enterprise exempt in 2008 2007
Freeland Music 25 None N/A
Beijing Hurray! Freeland Culture Development Co., Ltd. 0 qualified new cultural enterprise exempt in 2008 2007
Beijing Fly Songs 25 None N/A
Secular Bird 0 qualified new cultural enterprise exempt in 2008 2007
2009 and 2010 are nil, nil and nil, respectively.
Provision (credit) for income taxes consists of:
             
  Year ended December 31, 
  2008  2007  2006 
Current $298,579  $576,774  $685,597 
Deferred  187,671   (759,144)  (480,617)
          
  $486,250  $(182,370) $204,980 
          
             
  Year ended  Year ended  Year ended 
  December 31, 2008  December 31, 2009  December 31,2010 
             
Current income taxes from discontinued operations  298,579   750,705   6,229 
Deferred income taxes from discontinued operations  187,671   (516,419)  (31,813)
Deferred income taxes from continuing operations     (13,721)  (41,172)
          
   486,250   220,565   (66,756)
          

F-44


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
The principal components of the deferred tax assets are as follows:
        
 December 31,         
 2008 2007  December 31, 2009 December 31, 2010 
Deferred tax assets:  
Cost and expenses accruals $363,330 $748,049  3,038,521 4,714,262 
Revenue recognition  851,657 
Less: valuation allowance  (3,038,521)  (4,985,157)
          
Current deferred tax assets $363,330 $748,049   580,762 
          
  
Depreciation and amortization $330,035 $347,877  170,828 1,899,375 
Net operating loss carry forwards 2,690,142 1,051,308  5,710,412 13,727,221 
Less: valuation allowance  (2,541,258)  (749,094)  (5,271,100)  (14,137,744)
          
Non-current deferred tax assets $478,919 $650,091  610,140 1,488,852 
          
  
Deferred tax liabilities:  
Revenue recognition $(497,283) $(416,835)  (622,456)  (2,069,614)
          
Current deferred tax liabilities $(497,283) $(416,835)  (622,456)  (2,069,614)
          
 
Intangible assets $(292,194) $(844,610)  (403,308)  (4,925,538)
          
Non-current deferred tax liabilities $(292,194) $(844,610)  (403,308)  (4,925,538)
          

F-27


A reconciliation between statutory income tax rate and the Company’s effective tax rate is as follows:
            
             Year ended Year ended Year ended 
 Year Ended December 31,  December 31, 2008 December 31, 2009 December 31, 2010 
 2008 2007 2006  
Statutory tax rate  25.0%  33.0%  33.0%  25.0%  25.0%  25.0%
Effect of tax holidays  10.1%  0.3%  (34.2)%
Differential statutory tax rates  10.1%  0.2%  (3.3%)
Non-deductible expenses  (19.9%)  (38.3%)  11.9%  (26.7%)  (6.2%)  0.4%
Non-taxable income  15.9%  45.0%  (9.0)%  15.9%   
Change in enterprise income tax rate  0.0%  (8.6%)      
Change in valuation allowance  (37.3%)  (13.8%)  0.2%  (37.3%)  (19.8%)  (22.0%)
Impairment loss on intangibles  (6.8%)  (9.2%)  
              
Effective tax rate  (13.0%)  8.4%  1.9%  (13.0%)  (0.8%)  0.1%
              

F-45


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
The movement of valuation allowances were as follows:
         
  December 31, 2009  December 31, 2010 
         
At beginning of year  (7,772,515)  (8,309,621)
Consolidation of Ku6     (6,123,900)
Consolidation of Yisheng  (167,418)   
Current year additions  (1,029,311)  (14,292,925)
Current year reversals  655,761   1,404,205 
Transferred out due to disposal of WVAS and recorded music businesses     8,433,935 
Effect of exchange rate changes  3,862   (234,595)
       
   (8,309,621)  (19,122,901)
       
At December 31, 2008,2009 and 2010, tax loss carry forwards amounted to approximately $14.2$22.8 million and $54.9 million, respectively, which will expire by various years through 2013.2015. The Company determines whether or not a valuation allowance is required at the level of each taxable entity. A valuation allowance of $2,541,258$8,309,621 and $749,094$19,122,901 and has been established as of December 31, 20082009 and 2007,2010, respectively, in respect of certain deferred tax assets as it is considered more likely than not that the relevant deferred tax assetassets will not be realized in the foreseeable future.
In June 2006, the Financial Accounting Standards Board (“FASB”) issued Interpretation No. 48 (“FIN 48”), “Accounting for Uncertainty in Income Taxes — an interpretation of FASB Statement No. 109”. FIN 48 prescribes a recognition threshold and measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. FIN 48 is effective for fiscal years beginning after December 15, 2006,accordance with early adoption permitted. The Company adopted FIN 48 effective January 1, 2007. The adoption of FIN 48 did not result in a cumulative adjustment on January 1, 2007 and had no significant impact on the Company’s accounting for income taxes for the year ended December 31, 2007 and 2008. The Company did not incur any interest or penalties related to potential underpaid income tax expenses, and also does not expect to have a significant increase or decrease in the unrecognized tax benefits within 12 months from December 31, 2008.
The Company is subject to taxation in PRC and other tax jurisdictions. There is no ongoing examination by taxing authorities at this time. The Company’s various tax years from 2003 to 2008 remain open in various taxing jurisdictions.
The EIT Law includes a provision specifying that legal entities organized outside China will be considered residents for Chinese income tax purposes if their place of effective management or control is within China. If legal entities organized outside China were considered residents for Chinese income tax purpose, they would become subject to the EIT Law, on their worldwide income. This would cause any income legal entities organized outside Chinadividends, which arise from profits of foreign invested enterprises (“FIEs”) earned to be subject to China’s 25% EIT. The implementation Rules to EIT Law provide that non-resident legal entities will be considered China residents if substantial and overall management and control over the manufacturing and business operations, personnel, accounting, properties, etc. resides within China. Pursuant to the additional guidance released by Chinese government on April 22, 2009, management does not believe that the legal entities organized outside China should be characterized as China tax residents for EIT Law purposes.
Under the PRC tax laws effective prior to January 1, 2008, dividends paid to foreign investors by foreign-invested enterprises, such as dividends paid to the overseas holding companies by the PRC subsidiaries, were exempt from PRC withholding tax. Under the EIT Law and its implementation rules which became effective on January 1, 2008, dividends generated after January 1, 2008, and payable by a foreign-invested enterprise in China to its foreign investors who are non-resident enterprises are subject to a 10% withholding income tax. In addition, under tax unless any suchtreaties between the PRC and Hong Kong, if the foreign investor’s jurisdiction of incorporation hasinvestor is incorporated in Hong Kong and qualifies as a Hong Kong tax treaty with China that provides for a differentresident, the applicable withholding arrangement.tax rate is reduced to 5%, if the investor holds at least 25% in the FIE, or 10%, if the investor holds less than 25% in the FIE.

F-28


AggregateSince there is no undistributed earnings of the Hurray!’sCompany’s subsidiaries, located in the PRC, that are available for distribution to the Company at December 31, 2008 are considered to be indefinitely reinvested under APB opinion No. 23, “inside basis differences within foreign subsidiaries2009 and foreign corporate joint ventures” because2010 and the Company does not have any present plan to pay any cash dividends on its ordinary shares in the foreseeable future and intends to retain most of its available funds and any future earnings for use in the operation and expansion of its business.business in the PRC. Accordingly, no provision has been made for the Chinese dividend withholding taxes that would be payable upon the distribution of those amountsundistributed earnings of the Company’s PRC subsidiaries to the Company. The Chinese tax authorities have also clarified that distributions made out of retained earnings accumulated prior to January 1, 2008 are not subject to the withholding tax.
16. SHAREHOLDERS’ EQUITY COMPENSATION PLANS
On October 1, 2006, Hurray! issued 89,552 ADSs, represented by 8,955,200 ordinary shares, at a price of $6.03 per ADS, to former shareholders of Shanghai Magma pursuant to the amended purchase agreements.
In February 2006, the Board of Directors (“Board”) of Hurray! approved a stock repurchase program whereby Hurray! may repurchase up to $15.0 million of its issued and outstanding ADSs in open-market transactions. Under this program, in 2006, Hurray! purchased and cancelled 792,600 ADSs, equivalent to 79,260,000 ordinary shares, at an average cost of $6.35 per ADS for a total consideration of $5,034,748.
17. STOCK PLANS2004 Share Incentive Plan
Stock option
Hurray!’sKu6 Meidas 2004 stock option plans (the “Plans”Share Incentive Plan (“2004 Plan”) allow the Company to offer incentive awards to employees, directors, consultants or external service advisors of the Company. Under the terms of the Plans, options are generally granted at prices equal to or greater than the fair market value on the grant date, expire 10 years from the date of grant, and generally vest over 3-4 years.
Stock options under these plans were all granted prior to 2006 and as of January 1, 2006 all granted stock options vested. There were 47,367,70045,582,700 and 74,266,20044,584,700 and options outstanding as of December 31, 20082009 and 2007,2010, respectively. No stock options have been granted since January 1, 2006. As of December 31, 2008 and 2007, 180,115,900 and 137,930,6002009, 185,550,800 ordinary shares were available for future grants, respectively.
A summarygrants. Pursuant to the resolution of the stock option activity is as follows:
         
  Ordinary shares 
      Weighted average 
  Number of options  exercise price 
Options outstanding at January 1, 2006  99,573,700  $0.088 
Exercised  (3,582,200) $0.037 
Forfeited  (15,484,900) $0.109 
        
Options outstanding at December 31, 2006  80,506,600  $0.085 
Exercised  (653,400) $0.027 
Forfeited  (5,587,000) $0.106 
        
Options outstanding at December 31, 2007  74,266,200  $0.084 
Exercised  (60,000) $0.025 
Forfeited  (26,838,500) $0.094 
        
Options outstanding at December 31, 2008  47,367,700  $0.080 
        
Company’s board on December 3, 2010, the 185,550,800 ordinary shares available for future grants under the 2004 Plan was terminated effective from then.

 

F-29F-46


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
The following table summarizes information with respect tomovement of the stock options outstanding atunder the 2004 Share Incentive Plan as of and for the years ended December 31, 2008(all outstanding2009 and 2010 is set out below:
                 
          Weighted    
      Weighted  Average    
  Options  Average  Remaining  Aggregate 
  Outstanding  Exercise Price  Contractual Life  Intrinsic Value 
      US$      US$ 
Outstanding at January 1, 2008  74,266,200   0.084       
Granted            
Exercised  (60,000)  0.025       
Cancelled or Expired  (26,838,500)  0.094       
                
Outstanding at December 31, 2008  47,367,700   0.080       
Granted            
Exercised  (350,000)  0.025       
Cancelled or Expired  (1,435,000)  0.115       
                
Outstanding at December 31, 2009  45,582,70   0.080   3.63   147,478 
Granted            
Exercised  (450,000)  0.045       
Cancelled or Expired  (548,000)  0.113       
             
Outstanding at December 31, 2010  44,584,700   0.080   2.63   226,985 
             
Vested and expected to vest at December 31, 2010  44,584,700   0.080   2.63   226,985 
             
Vested and exercisable at December 31, 2010  44,584,700   0.080   2.63   226,985 
             
The aggregate intrinsic value as of December 31, 2009 and 2010 is calculated as the difference between the market value of $0.0405 and $0.0495 of ordinary shares as of December 31, 2009 and 2010, respectively, and the exercise price of the shares. The total intrinsic value of options are exercisable):
                 
  Options outstanding 
      Weighted       
      average       
      remaining  Weighted average exercise    
Exercise Prices Number outstanding  contractual life  price  Aggregated Intrinsic value 
Ordinary shares:                
$0.0250  9,864,700   3.75  $0.03  $246,618 
$0.0705  16,433,000   4.5  $0.07  $1,158,527 
$0.1170  15,354,000   5  $0.12  $1,796,418 
$0.1405  350,000   5.25  $0.14  $49,175 
$0.1025  5,366,000   6  $0.10  $550,015 
               
Total  47,367,700          $3,800,753 
               
exercised during the years ended December 31, 2008, 2009 and 2010 was approximately nil, $0.5 million and nil, respectively.
Non-vested shares
Since 2006, the Company has granted restricted purchase share awards, in lieu of stock options, under Hurray!’sthe 2004 Share Incentive Plan (the “2004 Plan”) to certain officers and senior management.
On February 7, 2006, Hurray!the Company granted 33,000,000 non-vested stock units to its employees pursuant to the 2004 Plan at offering price of par value which resulted in stock-based compensation expense of $1.6 million to be recognized over the applicable vesting period. The non-vested stock units vest on an annual basis equally over three years.
On June 20, 2006, Hurray!the Company granted 7,500,000 non-vested stock units to its employees at offering price of par value which resulted in stock-based compensation expense of $0.3 million to be recognized over the applicable vesting period. The non-vested stock units vest on an annual basis equally over 34 months.
On March 14, 2007, Hurray!the Company granted 20,000,000 non-vested stock units to its employees at offering price of par value which resulted in stock-based compensation expense of $0.61 million to be recognized over the applicable vesting period. The non-vested stock units vest on an annual basis equally over three years.
On November 23, 2007, Hurray!the Company granted 19,500,000 non-vested stock units to its employees at offering price of par value which resulted in stock-based compensation expense of $0.36 million to be recognized over the applicable vesting period. The non-vested stock units vest on an annual basis equally over three years.

F-47


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
Share-based compensation expense related to non-vested stock units granted by the Company under the 2004 Plan amounted to $945,282, $169,310 and $84,233 for the years ended December 31, 2008, 2009 and 2010.
A summary of non-vested shares’stock units activity as of December 31, 2009 and 2010 is presented below:
         
      Weighted 
  Number  average grant 
Non-vested stock units outstanding  date fair value 
      US$ 
Outstanding at January 1, 2008  49,833,800   0.0488 
Granted      
Vested  (18,499,300)  0.0523 
Forfeited  (17,834,200)  0.0513 
        
Outstanding at December 31, 2008  13,500,300   0.0406 
Granted      
Vested  (6,500,300)  0.0313 
Forfeited  (3,999,900)  0.0507 
        
Outstanding at December 31, 2009  3,000,100   0.0313 
Granted      
Vested  (3,000,100)  0.0313 
Forfeited      
       
Outstanding at December 31, 2010      
       
2010 Equity Compensation Plan
In December 2010, the Company authorized an equity compensation plan (“2010 Equity Compensation Plan”) that provides for issuance of options to purchase up to 698,381,300 ordinary shares of the Company. Under the 2010 Equity Compensation Plan, the directors may, at their discretion, grant any officers (including directors) and employees of the Company and/or its subsidiaries, and individual consultant or advisor (i) options to subscribe for ordinary shares, (ii) share appreciation rights to receive payment, in cash and/or the Company’ ordinary shares, equals to the excess of the fair market value of the Company’ ordinary shares, or (iii) other types of compensation based on the performance of the Company’ ordinary shares.
On December 4, 2010, the Company granted stock options to purchase up to 516,750,000 ordinary shares under the 2010 Equity Compensation Plan at an exercise price of $0.0568 per share equivalent to the average market value in the previous fifteen trading days of the grant dates to its employees, senior management and directors. Of all the stock options granted, 272,850,000 were granted to senior management and 243,900,000 were granted to directors and employees. The contractual term of the options granted to the directors and employees is six years and the contract term of the options granted to senior management is seven years. As of December 31, 2010, 181,631,300 ordinary shares were available for future grants for 2010 Equity Compensation Plan.
The options granted to the directors and employees vest over a four year period, with 25% of the options to vest on each of the first, second, third and fourth anniversaries of the grant date as follows:stipulated in the stock option agreement.

F-48


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
For the options granted to senior management, 2/16 options earned in the first two quarters of 2011 shall vest and become exercisable on December 31, 2011. For each quarter during the four years beginning on July 1, 2011 (“Performance Period Start Date”) through the four-year Performance Period till June 30, 2015, 1/16th of the options have the opportunity to be earned for each quarter contingent on the achievement of positive quarterly operating income provided the aggregate number of options earned in the Performance Period shall not exceed 14/16 options granted. Then on each of the first, fourth, eighth and twelfth quarter earnings release date from the first quarter of the Performance Period, all of the earned options during the four quarters preceding such earnings release date shall vest and become exercisable, in each case, that the employees remain employed by the Company on such vesting date.
In accordance with ASC 718, the Company recognized share-based compensation expenses for the options granted to directors and employees as well as the options to senior management vested only based on passage of time and continued employment with the Company, net of a forfeiture rate, using the straight-line method. For the options granted to senior management earned contingent on the achievement of quarterly performance target, the Company recognized share-based compensation expenses for the options earned in each quarter during the Performance Period using graded-vesting method when the Company concluded that it is probably that the performance targets will be achieved, net of a forfeiture rate.
Share-based compensation expense related to the option award granted by the Company under the 2010 Equity Compensation Plan amounted to $522,931 for the year ended December 31, 2010.
The movement of the stock options under the 2010 Equity Compensation Plan as of and for the years ended December 31, 2010 is set out below:
                 
          Weighted    
      Weighted  Average    
  Options  Average  Remaining  Aggregate 
  Outstanding  Exercise Price  Contractual Life  Intrinsic Value 
      US$      US$ 
Outstanding at January 1, 2010            
Granted  516,750,000   0.0568       
Exercised            
Cancelled or Expired            
             
Outstanding at December 31, 2010  516,750,000   0.0568   6.46    
             
Vested and expected to vest at December 31, 2010  355,129,632   0.0568   6.65    
             
Vested and exercisable at December 31, 2010            
             
The intrinsic value as of December 31, 2010 is calculated as the difference between the fair value of $0.0495 of ordinary shares as of December 31, 2010 and the exercise price of the shares.
The weighted average grant-date fair value of options granted during the year ended December 31, 2010 was $0.0483. No option was vested during the year ended December 31, 2010.

F-49


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
As of December 31, 2010, there was $15.4 million of unrecognized compensation cost, adjusted for the estimated forfeitures, related to stock options under 2010 Equity Compensation Plan. This cost is expected to be recognized over a weighted averaged period of 4.2 years. Total compensation cost may be adjusted for future changes in estimated forfeitures and the probability of the achievement of performance conditions.
The fair value of each option granted under the Company’s 2010 Equity Compensation Plan is estimated on the date of grant using the Black-Scholes option pricing model that uses assumptions noted in the following table:
The Black-Scholes option pricing model is used to determine the fair value of the stock options granted in December 2010. The Black-Scholes model requires the input of highly subjective assumptions, including the expected stock price volatility and the sub-optimal early exercise factor. For expected volatilities, the Company has made reference to historical volatilities of several comparable companies. The sub-optimal early exercise factor was estimated based on the vesting and contractual terms of the awards and management’s expectation of exercise behavior of the grantees. The risk-free rate for periods within the contractual life of the option is based on the U.S. Treasury yield curve in effect at the time of grant. The fair values of stock options granted in December 2010 were estimated using the following weighted-average assumptions:
   
  Non-vested shares2010
Fair value of ordinary shares (US$) Outstanding0.0800
Non-vested stock units outstanding at January 1, 2006Exercise price (US$) 0.0568
GrantedExpected volatility (%) 40,500,00060%~65%
ForfeitedExpected dividend yield (%) (8,666,700)0%
Expected term (years)4~5
Risk-free interest rate (per annum) (%)1.9407%~2.6565%
   
Non-vested stock units outstanding at December 31, 2006(1) The risk-free interest rate for periods within the contractual life of the share option is based on the U.S. Treasury yield curve in effect at the time of grant for a term consistent with the expected term of the awards.31,833,300
 
Granted(2) The expected term of stock options granted is developed giving consideration to vesting period, contractual term and historical exercise pattern of options granted by the Company.39,500,000
 
Forfeited(3) (10,400,200)
Vested(11,099,300)The Company has no history or expectation of paying dividends on its common stock.
 
(4) 
Non-vestedExpected volatility is estimated based on the historical volatility of comparable companies’ stocks and of the Company’s common stock units outstanding at December 31, 200749,833,800
Forfeited(17,834,200)
Vested(18,499,300)
Non-vested stock units outstanding at December 31, 200813,500,300
for a period equal to the expected term preceding the grant date.

F-30


The following table summarizes information with respect to non-vested shares outstanding at December 31, 2008:
         
  Non-vested shares outstanding 
  Number  Aggregate 
  outstanding  intrinsic value 
Grant date        
February 7, 2006  2,834,200  $214,832 
 
November 23, 2007  10,666,100   333,849 
       
Total  13,500,300  $548,681 
       
The weighted average fair value per share of the non-vested shares awarded in 2008 was $0.04, calculated based on the fair market value of the underlying stock on the respective grant dates. The terms of the issue of the non-vested shares do not require the employees to make any payments. The Company recorded share-based compensation expenses of $945,282, $442,975 and $543,557 for the years ended December 31, 2008, 2007 and 2006 respectively. The amount of unvested stock-based compensation currently estimated to be expensed from 2009 through 2010 related to unvested share-based payment awards at December 31, 2008 is $368,325. This amount will be recognized as presented by the following table.
     
2009 $223,709 
2010  144,616 
    
  $368,325 
    
That cost is expected to be recognized over a weighted-average period of 1.52 years. The Company recognizes the compensation costs net of a forfeiture rate and recognizes the compensation costs for those options and non-vested shares expected to vest on a straight-line basis over the requisite service period of the award, which is generally the vesting period. The estimate of forfeitures will be adjusted over the requisite service period to the extent that actual forfeitures differ, or are expected to differ, from such estimates. Changes in estimated forfeitures will be recognized through a cumulative catch-up adjustment in the period of change and will also impact the amount of share-based compensation expense to be recognized in future periods.
18.17. SEGMENT INFORMATION
The Company follows the provisions of ASC 280,Segment Reporting(formerly referred to as SFAS No. 131, “DisclosuresDisclosures about Segments of an Enterprise and Related Information”Information”), which establishes standards for reporting information about operating segments. Operating segments are defined as components of an enterprise about which separate financial information is available that is evaluated regularly by the chief operating decision maker, or decision making group, in deciding how to allocate resources and in assessing performance.

F-50


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
The Company’s chief operating decision maker has been identified as the Chief Executive Officer, who reviews consolidated results when making decisions about allocating resources and assessing performance of the Company. ThePrior to the disposal of wireless value-added services (“WVAS”) and recorded music businesses in August 2010 (Note 2(1)), which have been presented as discontinued operations for all the periods presented herein, the Company operatesoperated and managesmanaged two principal operating segments, wireless value-added services (“WVAS”) and recorded music. The wireless value-added services are delivered through the 2.5G mobile networks, which comprise Wireless Application Protocol (“WAP”) services, Multimedia Messaging Services (“MMS”), Java™ services, and WEB, and through 2G technology platforms, which comprise Short Messaging Services (“SMS”), Interactive Voice Response services (“IVR”), and Color Ring Back Tones (“CRBT”). Recorded music services are delivered through the Company’s majority-controlled music companies and their parent company, Hurray Digital Media Technology Co., Ltd., which contracts with music artists and composers to perform and produce music. Corporate assets are related to the bank balance of overseas companies that are not directly attributable to the other reportable segments. The Company uses gross profit as the measure of each reportable segment. Expenses are not allocated to each segment.
Pursuant to the disposal of the WVAS and recorded music businesses (Note 2(1)) in August 2010 presented in discontinued operations for all the periods presented herein, the Group has only one operating segment of Ku6’s online advertising business.
The financial information for eachthe business segment, which was disposed in 2010 (Note 2(1)), reflects that information which is specifically identifiable or which is allocated based on an internal allocation method. Selected financial information by operating segmentsegments disposed in 2010 is as follow:
                    
 December 31,  December 31, 2008 December 31, 2009 December 31, 2010 
 2008 2007  
Assets
 
WVAS $28,952,925 $30,285,978  28,952,925 24,400,482  
Recorded music 16,977,258 21,718,157  16,977,258 9,863,363  
Reconciling amounts 42,394,219 53,589,589 
Corporate assets 42,394,219 33,904,432  
            
Total assets $88,324,402 $105,593,724  88,324,402 68,168,277  
            
 
Reconciling assets :
 
Corporate assets $42,394,219 $53,589,589 
     
 
Investment in equity method investee
 $824,579 $2,420,522 
     
             
  Year ended  Year ended  Eight months ended 
  December 31, 2008  December 31, 2009  August 31, 2010 
             
Total expenditures for additions to long-lived assets
            
WVAS  228,431   599,254   402,710 
Recorded music  120,802   79,028   84,613 
          
Total capital expenditure  349,233   678,282   487,323 
          

 

F-31F-51


             
  Year ended December 31, 
  2008  2007  2006 
Total expenditures for additions to long-lived assets
            
WVAS $228,431  $755,921  $712,363 
Recorded music  120,802   107,682   244,609 
          
Total capital expenditure $349,233  $863,603  $956,972 
          
KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
            
             Year ended Year ended Eight months ended 
 Year ended December 31,  December 31, 2008 December 31, 2009 August 31, 2010 
 2008 2007 2006  
Revenues
  
WVAS $42,671,588 $50,038,014 $62,512,483  42,671,588 20,169,110 5,385,985 
Recorded music 11,286,812 10,488,613 6,203,418  11,286,812 14,473,185 9,458,423 
              
Total revenue $53,958,400 $60,526,627 $68,715,901 
       
Total revenues 53,958,400 34,642,295 14,844,408 
        
Cost of revenues
  
WVAS $32,839,642 $36,394,300 $40,672,113  32,839,642 15,331,675 3,799,581 
Recorded music 6,729,725 6,232,728 3,553,144  6,729,725 12,625,139 6,118,305 
              
Total cost of revenues $39,569,367 $42,627,028 $44,225,257  39,569,367 27,956,814 9,917,886 
              
 
Gross profit
  
WVAS $9,831,946 $13,643,714 $21,840,370  9,831,946 4,837,435 1,586,404 
Recorded music 4,557,087 4,255,885 2,650,274  4,557,087 1,848,046 3,340,118 
              
Total gross profit $14,389,033 $17,899,599 $24,490,644  14,389,033 6,685,481 4,926,522 
              
Revenues from WVAS segment by product and service are shown in the table below:
            
             Year ended Year ended Eight months ended 
 Year ended December 31,  December 31, 2008 December 31, 2009 August 31, 2010 
 2008 2007 2006  
Revenues           
SMS $13,319,011 $10,948,524 $17,088,669  13,319,011 5,307,435 456,968 
IVR 12,207,136 17,325,223 10,830,530  12,207,136 3,943,733 545,890 
RBT 4,960,624 3,719,470 3,379,643  4,960,624 4,447,918 2,493,929 
              
2G revenues $30,486,771 $31,993,217 $31,298,842  30,486,771 13,699,086 3,496,787 
              
WAP 7,434,197 12,530,200 21,534,724  7,434,197 3,145,885 565,205 
MMS 1,355,441 1,313,397 4,011,527  1,355,441 1,692,585 170,281 
JAVA 2,244,010 1,399,193 4,400,083  2,244,010 1,541,618 902,194 
WEB 218,810 2,029,298 1,267,307  218,810 11,794  
              
2.5G revenues $11,252,458 $17,272,088 $31,213,641  11,252,458 6,391,882 1,637,680 
              
Other revenues 932,359 772,709   932,359 78,142 251,518 
              
Total WVAS revenue $42,671,588 $50,038,014 $62,512,483  42,671,588 20,169,110 5,385,985 
              
  
Recorded music revenue 11,286,812 10,488,613 6,203,418  11,286,812 14,473,185 9,458,423 
              
 
Total revenues $53,958,400 $60,526,627 $68,715,901  53,958,400 34,642,295 14,844,408 
              
For recorded music revenue, the Company cannot break down the revenue by service or product line without undue costs.

F-32


Geographic Information
The Company primarily operates in the PRC and all of the Company’s long-lived assets are located in the PRC.

F-52


19. (LOSS) INCOMEKU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
18. LOSS PER SHARE
The following table sets forth the computation of basic and diluted net (loss) incomeloss per share:share (1 ADS = 100 Shares):
             
  Year ended December 31, 
  2008  2007  2006 
Net (loss) income from continuing operations (numerator), basic and diluted $(12,365,126) $(41,530,968) $6,640,393 
Net income (loss) from discontinued operations, net of tax (numerator), basic and diluted  412,530   (419,227)  (836,448)
Net (loss) income (numerator), basic and diluted $(11,952,596) $(41,950,195) $5,803,945 
          
Weighted average shares (denominator):            
Weighted average ordinary shares outstanding used in computing basic income per share  2,185,615,129   2,172,208,190   2,189,748,563 
Dilutive effect of non-vested shares, stock options and warrants        19,010,073 
          
Weighted average ordinary shares outstanding used in computing diluted income per share  2,185,615,129   2,172,208,190   2,208,758,636 
          
             
Net (loss) income from continuing operations per share, basic and diluted $(0.01) $(0.02) $0.00 
Net income (loss) from discontinued operations per share, basic and diluted  (0.00)  (0.00)  (0.00)
          
Net (loss) income per share, basic and diluted $(0.01) $(0.02) $0.00 
          
             
  Year ended  Year ended  Year ended 
  December 31, 2008  December 31, 2009  December 31, 2010 
             
Numerator:
            
Net loss attributable to Ku6 Media Co., Ltd. from continuing operations for basic and diluted earnings per ADS  (4,959,297)  (6,021,461)  (52,858,278)
Net loss (income) attributable to Ku6 Media Co., Ltd. from discontinued operations for basic and diluted earnings per ADSs  (6,993,299)  (17,373,400)  1,348,014 
          
Net loss attributable to Ku6 Media Co., Ltd.  (11,952,596)  (23,394,861)  (51,510,264)
          
Denominator:
            
Weighted-average ordinary shares outstanding for basic calculation  2,185,615,129   2,196,291,947   3,096,421,097 
Dilutive effect of restricted shares and stock options         
          
Weighted average ordinary shares outstanding for diluted calculation  2,185,615,129   2,196,291,947   3,096,421,097 
          
 
Weighted-average ADS used in per basic ADS calculations  21,856,151   21,962,919   30,964,211 
Dilutive effect of restricted shares and stock options         
          
Weighted-average ADS used in per diluted ADS calculations  21,856,151   21,962,919   30,964,211 
          
             
Loss per share — basic and diluted
            
Loss from continuing operations attributable to Ku6 Media Co., Ltd. ordinary shareholders per share — basic and diluted  (0.00)  (0.00)  (0.02)
Loss (income) from discontinued operations attributable to Ku6 Media Co., Ltd. ordinary shareholders per share — basic and diluted  (0.01)  (0.01)  0.00 
          
Loss attributable to Ku6 Media Co., Ltd. ordinary shareholders per share — basic and diluted  (0.01)  (0.01)  (0.02)
          
             
Loss per ADS — basic and diluted
            
Loss from continuing operations attributable to Ku6 Media Co., Ltd. ordinary shareholders per ADS — basic and diluted  (0.23)  (0.27)  (1.71)
Loss (income) from discontinued operations attributable to Ku6 Media Co., Ltd. ordinary shareholders per ADS— basic and diluted  (0.32)  (0.79)  0.04 
          
Loss attributable to Ku6 Media Co., Ltd. ordinary shareholders per ADS — basic and diluted  (0.55)  (1.06)  (1.67)
          

F-53


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
OrdinaryIncremental ordinary share equivalents are calculated using the treasury stock method. Under the treasury stock method, the proceeds from the assumed conversion of options warrants and non-vested shares are used to repurchase outstanding ordinary shares using the average fair value for the period.
The Company had a weighted-average of 47,539,004, 63,931,948 and 71,626,000 ordinary share options outstanding duringFor the years ended December 31, 2008, 20072009 and 2006,2010, potentially dilutive shares of approximately 1 million, 3 million and 4.8 million, respectively, which were excluded in the computation of diluted incomeloss per share for these periods as their effect would have been antidilutive, as their exercise prices were above the average market values in such periods.anti-dilutive.
20.19. CONCENTRATIONS
(a) Dependence on Telecom Operators
The revenues of the Company are substantially derived from network service agreements with the Telecom Operators.Operators before the disposal of WVAS business to Shanda in August 17, 2010 (Note 2(1)). These companies are entitled to a service and network fee for the transmission of wireless value-added services as well as for the billing and collection of services. If the contractual relationships with one or more of the Telecom Operators in the PRC are terminated or scaled-back, or if these companies alter the network service agreements in a way that is adverse to the Company, the Company’s wireless value-added service business would be adversely affected.
Revenues generated from the mobile phone customers through China Mobile, China Unicom and China Mobile,Telecom, the principal operators that the Company dealt with during 2006, 2007for the years ended December 31, 2008 and 2008,2009 and eight months ended August 31, 2010 presented in the discontinued operations were as follows:
                                                
 Year ended December 31,  Year ended December 31, 2008 Year ended December 31, 2009 Eight months ended August 31, 2010 
 2008 2007 2006  Revenues % Revenues % Revenues % 
 Revenues % Revenues % Revenues % 
China Mobile 24,352,344  45% 10,074,902  28% 2,455,914  46%
China Unicom $10,775,358  20% $12,789,026  21% $21,144,096  31% 10,775,358  20% 5,068,739  14% 1,711,726  32%
China Mobile 24,352,344  45% 29,921,502  49% 36,756,895  53%
China Telecom 5,070,996  9% 4,405,260  12% 1,059,075  20%

F-33


Accounts receivable due from the mobile phone customers through China Mobile, China Unicom and China UnicomTelecom were as follows:
                                
 December 31  December 31, 2009 December 31, 2010 
 2008 2007  Accounts receivable % Accounts receivable % 
 Accounts receivable % Accounts receivable % 
China Mobile 744,428  18%   
China Unicom $2,632,764  21% $5,289,178  36% 678,640  17%   
China Mobile 5,458,929  43% 4,699,399  32%
China Telecom 228,914  6%   

F-54


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
(b) Credit risk
TheBefore the disposal of WVAS and recorded music business in 2010 (Note 2(1)), the Company depends on the billing systems of the Telecom Operators to charge the mobile phone customers through mobile phone bills and to collect payments from customers for WVAS business. Recorded music services are delivered through the Company’s majority-controlled music companies, which contracts with music artists and composers to perform and produce music and collects receivables from music customers.
As of December 31, 2010, accounts receivable of the advertising business are typically unsecured and are derived from revenue earned from customers in China. The risk with respect to accounts receivables is mitigated by credit evaluations the Company performs on its customers and its ongoing monitoring process of outstanding balances. No individual customer accounted for more than 10% of net advertising revenues during the year ended December 31, 2010.
The Company generally does not require collateral for its accounts receivable. The movements of the allowance for doubtful accounts were as follows:
Movement of allowance for doubtful accounts
                
 Year ended December 31,  Year ended Year ended 
 2008 2007  December 31, 2009 December 31, 2010 
  
Balance at beginning of the period $699,525 $284,402  826,026 4,015,145 
Consolidation of Seed Music 425,065  
Consolidation of Ku6  101,484 
Provisions 1,087,565 661,504  4,107,915 1,976,053 
Reversed  (190,860)  (233,057)  (373,943)  (501,485)
Written off  (770,204)  (13,324)  (969,918)  (53,563)
Transferred out due to disposal of WVAS and recorded music businesses   (3,100,455)
          
Balance at the end of the period $826,026 $699,525  4,015,145 2,437,179 
          
21.20. MAINLAND CHINA CONTRIBUTION PLAN AND STATUTORY RESERVERESERVES
Full time employees of the Company in the PRC participate in a government-mandated multi-employer defined contribution plan pursuant to which certain pension benefits, medical care, unemployment insurance, employee housing fund and other welfare benefits are provided to employees. Chinese labor regulations require the Company to accrue for these benefits based on certain percentages of the employees’ salaries. The total provisionsamounts charged to the statements of operations and comprehensive loss for such employee benefits were $2,157,825, $2,434,409$2,692,679 and $2,396,079$3,660,438 for the years ended December 31, 2008, 20072009 and 2006,2010, respectively.

F-55


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
21. COMMITMENTS AND CONTINGENCIES
Operating leases commitments
The Company entered into leasing arrangements relating to office area and servers equipment in 2008, 2009 and 2010. Rental expense under operating leases for the year ended December 31, 2008, 2009 and 2010 were $1,931,102, $2,768,340 and $11,785,743, respectively.
Future minimum lease payments under non-cancelable operating lease agreements are as follows:
Within 1 year7,529,765
Between 1 and 2 years1,657,259
Between 2 and 3 years543,843
Between 3 and 4 years43,653
Total9,774,520
Capital commitments
As of December 31, 2010, the Group has commitments in respect of purchased video copyrights amounting to $3,217,670.
Litigation
The Group is subject to claims and litigations, which may arise in the normal course of business. Beijing VIE is involved in a number of cases pending in various courts and arbitration as of December 31, 2010. These cases are substantially related to alleged copyright infringement. Adverse results in these lawsuits may include awards of damages and may also result in, or even compel, a change in the Group’s business practices, which could impact the Group’s future financial results.
The Group has accrued $748,299 in “Accrued expenses and other liabilities” in the consolidated balance sheets as of December 31, 2010 (Note 11). The compensation was based on judgments handed down by the court and out-of-court settlements as of or after December 31, 2010 but related to alleged copyright infringement arising on or before the acquisition of Ku6 or management’s best estimation according to the historical actual compensation amount per video of Ku6 in prior years and the advice from PRC legal restrictionscounsel. Beijing VIE is in the process of appealing certain judgments for which the loss has been accrued.
There are no accruals for any additional losses related to unasserted claims as the amount cannot be reasonably estimated.
Contingent considerations for business acquisitions
In connection with the acquisition of Seed Music, other than the initial consideration of $2,507,438 in cash, there are further contingent payments according to the agreements based on Seed Music’s operating performance. The contingent payments will be paid in cash if Seed Music exceeds the performance target. If not, the selling holders are obligated to transfer certain shares or make cash payments to the Company. Although the maximum contingent consideration is material to the Company, payment of such amount is considered remote. As Seed Music did not achieve the specified earnings target, the Company was not required need to make additional payment.

F-56


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2008, 2009 AND 2010
(Amounts expressed in U.S. dollars, unless otherwise stated)
22. SUBSEQUENT EVENT
On March 13, 2011, the Company announced the resignation of CEO Mr. Li Shanyou effective on March 14, 2011. He will remain a Board member of the Company. The options granted to him in 2010 to purchase 140,370,000 ordinary shares with an exercise price of US$0.0568 per share were forfeited.
On April 1, 2011, the Company entered into agreements with Shanda Media Group Ltd. (“Shanda Media”), a wholly owned subsidiary of Shanda Interactive, pursusnt to which the Company agreed to issue to Shanda Media 1,538,461,538 ordinary shares at a per share price of $0.0325 for $50,000,000 in cash, and $50,000,000 aggregate principal amount of 3% senior convertible notes at face value. The notes will mature in three years after issuance and will bear an interest of 3% per annum. The notes will be convertible into ordinary shares at a price of $0.03925 per ordinary share. The conversion rights will start after six months following the issuance of the notes. The transaction was committed to by Shanda and has been approved by the board in April 2011 and special shareholders’ meeting of the Company in June 2011. The transaction was expected to be closed in the second quarter of 2011. The Company intends to use the net proceeds from the sale of the convertible bonds and ordinary shares for business expansion, working capital and other general corporate purposes.
On April 20, 2011 the Company and the shareholders of Hangzhou Soushi Networking Co., Ltd. (“Pipi”), a P2P based internet video platform in China, including Shanghai Shanda Networking Co., Ltd. (“Shanda Networking”), a wholly-owned subsidiary of Shanda, have agreed to the sale of all of the equity interests in Pipi to the Company in exchange for an aggregate of 2,212,114,257 ordinary shares. However, during the adjourned extraordinary general meeting of shareholders held on June 24, 2011, the shareholders did not approve this transaction. As provided in the Equity Purchase Agreement, either Pipi or the Company may terminate the Equity Purchase Agreement if the closing of the acquisition is not consummated on or before June 30, 2011.
On May 18, 2011, the Company announced a plan to restructure its sales department by reducing total workforce by approximately 20% and all employees affected by this plan will be from the sales force. The Company expects that a non-recurring restructuring charge will be recorded in the second quarter of 2011, and that its revenues in short term would be negatively affected by the restructuring.
In June 2011, the Company entered into two loan agreements to borrow RMB 43.0 million (equivalent to $6.6 million) from Shanghai Shulong Technology Co., Ltd. and lend $7.3 million to Shanda Games Limited, two companies controlled by Shanda Interactive, which carries an interest rate of 0.6% and 5.05% per year, respectively, and are due in June 2012.
On June 24, 2011, the Company announced that its shareholders, during its adjourned extraordinary general meeting of shareholders held on June 24, 2011, approved the change of the authorized share capital of Ku6 to US$600,000 divided into 12,000,000,000 ordinary shares of par value US$0.00005 each.
23. RESTRICTED NET ASSETS
Relevant PRC laws and regulations permit payments of dividends by PRC companies to pay dividends only out of their retained earnings, if any, as determined in accordance with PRC accounting standards and regulations. Prior to payment of dividends, pursuant to the laws applicable to the PRC’s Foreign Investment Enterprises,Additionally, the Company’s VIE subsidiaries and VIEs incan only distribute dividends upon approval of the shareholders after they have met the PRC must make appropriations from after-tax profitrequirements for appropriation to non-distributable reserve funds as determined by the Board of Directors of each company. These reserve funds include (i) a general reserve, (ii) an enterprise expansion fund and (iii) a staff bonus and welfare fund. Subject to certain cumulative limits, thestatutory reserve. The statutory general reserve fund requires annual appropriations of 10% of net after-tax profit (as determined under generally accepted accounting principles in the PRC at each year-end); the other fund appropriations are at the Company’s discretion. These reserve funds can onlyincome should be used for specific purposesset aside prior to payment of enterprise expansion and staff bonus and welfare and are not distributable as cashany dividends. Certain of the Company’s PRC subsidiaries and VIEs reversed the general reserve fund of $4,711,525 for the year ended December 31, 2008 to make up for the accumulated deficit as permitted by the PRC law, and made appropriations to the general reserve fund of $841,788 and $374,004 for the years ended December 31, 2007 and 2006, respectively. The PRC subsidiaries and VIEs elected not to make any appropriations to the enterprise expansion fund and staff bonus and welfare fund in any of the periods presented. As a result of these and other restrictions under PRC laws and regulations, the PRC subsidiaries and VIEsaffiliates are restricted from transferringin their ability to transfer a portion of their net assets to the Company. RestrictedCompany either in the form of dividends, loans or advances, which restricted portion amounted to approximately $41.7 million, or 91.2% of the Company’s total consolidated net assets were approximately $79.1 million and $75.6 million, as of December 31, 20082010. Even though the Company currently does not require any such dividends, loans or advances from the PRC subsidiaries and 2007, respectively.affiliates for working capital and other funding purposes, the Company may in the future require additional cash resources from our PRC subsidiaries and affiliates due to changes in business conditions, to fund future acquisitions and developments, or merely declare and pay dividends to or distributions to the Company shareholder. Accordingly, the Company has included Schedule 1I in accordance with Regulation S-X promulgated by the United States Securities and Exchange Commission.

 

F-34F-57


22. COMMITMENTS AND CONTINGENCIES
Operating leases as lessee
The Company leases certain office premises under non-cancelable leases, of which the principal one expires in 2009. Rent expense under operating leases for 2008, 2007 and 2006 was $1,931,102, $1,862,610 and $1,455,640, respectively.
Future minimum lease payments under non-cancelable operating lease agreements were as follows:
     
December 31,    
2009 $1,452,183 
2010  96,852 
2011  18,756 
    
Total $1,567,791 
    
Artist contracts
Huayi Brothers Music, Secular Bird and Freeland Music have non-cancelable agency agreements with certain artists that provide for minimum payments. Future minimum payments were as follows:
     
December 31,    
2009 $1,670,944 
2010  703,555 
2011  703,555 
    
Total $3,078,054 
    
Contingent considerations for business acquisitions
In connection with the acquisition of Freeland Music, other than the initial consideration of $7,560,000 in cash, the Company agreed to contribute up to $940,000 in cash as a capital injection into Freeland Music, or make additional payment of $375,000 to the original selling shareholders in cash, or decrease the Company’s share percentage in Freeland Music from 60% to 56%KU6 MEDIA CO., at the selling shareholders’ option, contingent upon the attainment of specific earnings objectives for the twelve-month period ending December 31, 2009.
In connection with the acquisition of Secular Bird and Beijing Hurray! Fly Songs, other than the initial consideration of $576,066 in cash, the Company agreed to make capital injections of up to $626,287 into Secular Bird and make additional payment of up to $223,346 to the original selling shareholders, contingent upon the attainment of specific earnings objectives for the twelve-month period ending August 2009.
23. SUBSEQUENT EVENTS
Restructuring plan
In May 2009, the Company reduced the work force of our WVAS and digital music businesses by approximately one-third, and have recorded an expense of $0.3 million in severance costs. This review is ongoing, and there can be no assurance that the Company will be successful in returning to profitability.
Shanda to Purchase Majority Share Stake of the Company
On June 8, 2009, the Company entered into a tender offer agreement with Shanda Interactive Entertainment Limited (“Shanda”) under which Shanda, through a wholly-owned subsidiary, commenced a tender offer on June 16, 2009 to acquire 51% of the Company’s total outstanding ordinary shares on a fully diluted basis (including shares represented by our ADSs) at a price of US$0.04 per ordinary share (or US$4.00 per ADS). On June 16, 2009, the Company received the offer to purchase from Shanda and the related letters of transmittal. The tender offer will remain open for at least 20 business days and will expire on July 15, 2009 at 12:01 a.m., New York City time, unless extended.

F-35


LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.
ADDITIONAL INFORMATION — FINANCIAL STATEMENT SCHEDULE I
FINANCIAL INFORMATION OF PARENT COMPANY
BALANCE SHEETS
(In U.S. dollars)
         
  December 31, 
  2008  2007 
  (in U.S. dollars, except share data) 
Assets
        
Current assets:        
Cash $39,519,423  $49,061,529 
Prepaid expenses and other current assets  168,233   224,297 
       
         
Total current assets  39,687,656   49,285,826 
Receivable on disposal of subsidiary  46,860   4,151,400 
Prepaid investment cost  1,907,400    
Investment at cost  600,038    
Investments in subsidiaries and variable interest entities  35,131,851   39,681,837 
Investment in equity affiliate  150,000   150,000 
       
Total assets
  77,523,805   93,269,063 
       
         
Liabilities and shareholders’ equity
        
Current liabilities:        
Accrued expenses and other current liabilities  272,844   595,648 
Amounts due to subsidiaries and variable interest entities  341,676   530,756 
Acquisitions payable     6,560,000 
       
Total current liabilities  614,520   7,686,404 
       
Shareholders’ equity:        
Ordinary shares ($0.00005 par value; 4,560,000,000 shares authorized; 2,193,343,740 and 2,174,784,440 shares issued and outstanding as of December 31, 2008, and 2007, respectively)  109,617   108,689 
Additional paid-in capital  75,012,693   74,066,839 
Statutory reserve  1,791,324   6,502,849 
Accumulated deficit  (9,991,663)  (2,750,592)
Accumulated other comprehensive income  9,987,314   7,654,874 
       
Total shareholders’ equity  76,909,285   85,582,659 
       
Total liabilities and shareholders’ equity
 $77,523,805  $93,269,063 
       

F-36


HURRAY! HOLDING CO., LTD.
ADDITIONAL INFORMATION — FINANCIAL STATEMENT SCHEDULE I
FINANCIAL INFORMATION OF PARENT COMPANY
STATEMENT OF OPERATIONS
(In U.S. dollars)
             
  Year ended December 31, 
  2008  2007  2006 
  (in U.S. dollars, except share data) 
Operating expenses            
Product development (represents stock-based compensation expense of $40,102, $921 and $79,587 for the years ended December 31, 2008, 2007 and 2006, respectively) $105,283  $9,385  $79,587 
Selling and marketing (including stock-based compensation expense of $621,094, $286,885 and $346,456 for the years ended December 31, 2008, 2007 and 2006, respectively)  622,846   286,885   346,211 
General and administrative (including stock-based compensation expense of $284,086, $155,169 and $117,514 for the years ended December 31, 2008, 2007 and 2006, respectively)  1,666,532   2,440,417   1,757,720 
          
Total operating expenses  2,394,661   2,736,687   2,183,518 
          
Loss from operations  (2,394,661)  (2,736,687)  (2,183,518)
Interest income  1,429,837   2,082,629   2,372,585 
Interest expense     (179,062)  (44,765)
Other income, net  5,000,000   105,485    
Foreign exchange loss  (8,990,067)      
Gain from disposal of subsidiary  412,530   192,943    
Equity in earnings (loss) of subsidiaries, variable interest entities and affiliate  (7,410,235)  (41,415,503)  5,659,643 
          
Net (loss) income $(11,952,596) $(41,950,195) $5,803,945 
          

F-37


HURRAY! HOLDING CO., LTD.)
ADDITIONAL INFORMATION — FINANCIAL STATEMENT SCHEDULE I
BALANCE SHEETS
(In U.S. dollars)
         
  December 31, 2009  December 31, 2010 
  (Adjusted)     
  (Note 2(1))     
  (in U.S. dollars, except number of shares) 
Assets
        
Current assets:        
Cash  23,760,844   11,048,500 
Short term investments  10,000,000    
Prepaid expenses and other current assets  134,436   241,017 
Amount due from subsidiaries and variable interest entities     31,959,213 
Amount due from related parties     3,841,766 
       
Total current assets
  33,895,280   47,090,496 
Investments in subsidiaries and variable interest entities  22,838,722    
       
Total assets
  56,734,002   47,090,496 
       
         
Liabilities and shareholders’ equity
        
Accrued expenses and other current liabilities  1,280,993   1,266,380 
Amounts due to subsidiaries and variable interest entities  376,605   77,833 
       
Total current liabilities
  1,657,598   1,344,213 
       
         
Shareholders’ equity:        
Ordinary shares ($0.00005 par value; 4,560,000,000 shares authorized; 2,200,194,040 and 3,481,174,498 shares issued and outstanding as of December 31, 2009 and 2010, respectively)  109,959   174,008 
Additional paid-in capital  76,605,958   130,100,153 
Accumulated deficit  (31,595,200)  (83,105,464)
Accumulated other comprehensive income (loss)  9,955,687   (1,422,414)
       
Total shareholders’ equity
  55,076,404   45,746,283 
       
Total liabilities and shareholders’ equity
  56,734,002   47,090,496 
       

F-58


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
ADDITIONAL INFORMATION — FINANCIAL STATEMENT SCHEDULE I
STATEMENT OF OPERATIONS
(In U.S. dollars)
             
  Year ended  Year ended  Year ended 
  December 31, 2008  December 31, 2009  December 31, 2010 
      (Adjusted)     
      (Note (2(1))     
  (in U.S. dollars, except number of shares) 
Operating expenses:
            
Product development  105,283      150,584 
Selling and marketing  622,846   118,521   160,231 
General and administrative  1,666,532   5,520,453   4,072,134 
          
Total operating expenses  2,394,661   5,638,974   4,382,949 
          
Loss from operations
  (2,394,661)  (5,638,974)  (4,382,949)
Interest income  1,429,837   355,616   9,404 
Interest expense         
Other income  5,000,000      205,043 
Foreign exchange loss (gain)  (8,990,067)  1,085   (38,767)
Gain from disposal of subsidiary  412,530   221,899    
Equity in loss of subsidiaries, VIEs and affiliate  (7,410,235)  (18,334,487)  (47,302,995)
          
Net loss
  (11,952,596)  (23,394,861)  (51,510,264)
          

F-59


KU6 MEDIA CO., LTD. (FOMERLY KNOWN AS HURRAY! HOLDING CO., LTD.)
ADDITIONAL INFORMATION OF PARENT COMPANY— FINANCIAL STATEMENT SCHEDULE I
STATEMENTS OF CASH FLOWS
(In U.S. dollars)
             
  Year ended December 31, 
  2008  2007  2006 
  (in U.S. dollars) 
Cash flows from operating activities:
            
Net (loss) income $(11,952,596) $(41,950,195) $5,803,945 
Adjustments to reconcile net (loss) income to net cash provided by operating activities:            
Stock-based compensation expense  945,282   442,975   543,557 
Equity in (losses) earnings of subsidiaries, variable interest entities and affiliate  7,410,235   41,415,503   (5,659,643)
Gain from disposal of subsidiary  (412,530)  (192,943)   
Receivable from disposal of subsidiary (net of cash disposed of $771,570)     (3,186,887)   
Gain on reduction of acquisition payable  (5,000,000)      
Changes in assets and liabilities:            
Prepaid expenses and other current assets  56,064   226,001   (19,649)
Amounts due from subsidiaries and variable interest entities     5,843,380   792,290 
Accrued expenses and other current liabilities  (322,804)  403,512   (243,793)
Amounts due to subsidiaries and variable interest entities  (189,080)  530,756   (1,243,090)
Payroll withholding taxes payable        (504,945)
          
Net cash (used in) provided by operating activities
  (9,465,429)  3,532,102   (531,328)
          
Investing activities:
            
Payments related to acquisitions consummated  (1,987,930)  (2,833,658)  (7,475,860)
Payments related to acquisitions not yet consummated  (1,907,400)      
Proceeds from disposal of subsidiary  4,517,070       
Investment in cost affiliate  (600,038)      
Purchase of equity affiliate     (150,000)   
          
Net cash provided by (used in) investing activities
  21,702   (2,983,658)  (7,475,860)
          
Financing activities:
            
Proceeds from exercise of stock options  1,500   16,334   95,472 
Proceeds from the issuance of ordinary shares        540,000 
Payment to repurchase ordinary shares        (5,034,748)
          
Net cash provided by (used in) financing activities
  1,500   16,334   (4,399,276)
          
Net (decrease) increase in cash and cash equivalents
  (9,442,227)  564,778   (12,406,464)
Effect of change in exchange rate
  (99,879)      
Cash and cash equivalents, beginning of year
  49,061,529   48,496,751   60,903,215 
          
Cash and cash equivalents, end of year
 $39,519,423  $49,061,529  $48,496,751 
          
             
  Year ended  Year ended  Year ended 
  December 31, 2008  December 31, 2009  December 31, 2010 
      Adjusted     
      (Note 2(1))     
  (In U.S. dollars) 
Net loss            
 
Operating activities:
            
Net loss  (11,952,596)  (23,394,861)  (51,510,264)
Adjustments to reconcile net loss to net cash used in operating activities:            
Stock-based compensation  945,282   169,310   1,891,931 
Equity in profit of subsidiary companies  7,410,235   18,334,487   47,302,995 
Gain from disposal of subsidiary  (412,530)  (221,899)   
Receivable from disposal of subsidiary         
Gain on reduction of acquisition payable  (5,000,000)      
Prepaid expenses and other current assets  56,064   40,047   (106,581)
Amount due from related parties        (942,919)
Other payables and accruals  (322,804)  1,008,149   4,738 
Amounts due to subsidiaries and variable interest entities  (189,080)  34,929   2,381 
          
Net cash provided by (used in) operating activities
  (9,465,429)  (4,029,838)  (3,357,719)
          
             
Investing activities:
            
Decrease/(Increase) of short-term investments     (10,000,000)  10,000,000 
Proceeds from disposal of subsidiary  4,517,070   268,759   37,243,901 
Loan to subsidiaries        (53,418,876)
Loan to related parties        (3,200,000)
Payments related to acquisitions consummated  (1,987,930)      
Payments related to acquisition not yet consummated  (1,907,400)      
Investment in cost affiliate  (600,038)      
Investment in subsidiary      (2,000,000)   
Purchase of equity affiliate         
          
Net cash used in (provided by) investing activities
  21,702   (11,731,241)  (9,374,975)
          
             
Financing activities:
            
Proceeds from exercise of options  1,500   2,500   20,350 
          
Net cash provided by financing activities
  1,500   2,500   20,350 
          
Effect of exchange rate changes on cash and cash equivalents
  (99,879)      
Net increase (decrease) in cash and cash equivalents
  (9,442,227)  (15,758,579)  (12,712,344)
Cash and cash equivalents, beginning of year
  49,061,529   39,519,423   23,760,844 
          
Cash and cash equivalents, end of the year
  39,519,423   23,760,844   11,048,500 
          
Note
Basis for Preparation
The Financial Information of the Parent Company has been prepared using the same accounting policies as set out in the Company’s consolidated financial statements except that the Company has used the equity method to account for its investment in its subsidiaries and its variable interest entities.

 

F-38F-60


EXHIBIT INDEXREPORT OF INDEPENDENT AUDITORS
TO THE BOARD OF DIRECTORS AND SHAREHOLDERS OF
KU6 HOLDING LIMITED:
In our opinion, the accompanying consolidated balance sheets and the related consolidated statements of operations and comprehensive loss, changes in shareholders’ deficit and cash flows present fairly, in all material respects, the financial position of Ku6 Holding Limited (the “Company”) and its subsidiaries (collectively the “ Group”) as of December 31, 2009 and 2008, and the results of their operations and their cash flows for each of the years then ended in conformity with accounting principles generally accepted in the United States of America. These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audits. We conducted our audits of these statements in accordance with auditing standards generally accepted in the United States of America. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.
/s/ PricewaterhouseCoopers Zhong Tian CPAs Limited Company
PricewaterhouseCoopers Zhong Tian CPAs Limited Company
Shanghai, the People’s Republic of China
June 28, 2011

F-61


KU6 HOLDING LIMITED
CONSOLIDATED BALANCE SHEETS
             
      December 31,  December 31, 
  Note  2008  2009 
      US$  US$ 
             
ASSETS
            
Current assets:            
Cash and cash equivalents  2(5), 3   11,401,733   4,035,454 
Accounts receivable, net of allowance ��2(6), 4   2,516,845   3,160,757 
Prepayments and other current assets      119,587   273,259 
           
Total current assets      14,038,165   7,469,470 
           
             
Property and equipment, net  2(7), 5   3,154,020   2,197,165 
           
Total assets
      17,192,185   9,666,635 
           
             
LIABILITIES
            
Current liabilities:            
Accounts payable      1,052,439   2,415,507 
Taxes payable  6   233,357   304,898 
Other payables and accruals  7   3,930,770   4,957,976 
           
Total current liabilities      5,216,566   7,678,381 
           
             
Warrant liability  8, 10   228,886   42,481 
           
Total liabilities
      5,445,452   7,720,862 
           
             
Commitments and contingencies  15       
             
MEZZANINE EQUITY
            
Series A Convertible Preferred Shares, US$0.0001 par value; 55,555,555 shares authorized; issued and outstanding as of December 31, 2008 and 2009 (Liquidation value: US$4,736,842 as of December 31, 2008 and 2009)  8   4,736,842   4,736,842 
Series A-1 Convertible Preferred Shares, US$0.0001 par value; 10,198,604 shares authorized; issued and outstanding as of December 31, 2008 and 2009 (Liquidation value: US$1,000,000 as of December 31, 2008 and 2009)  8   1,000,000   1,000,000 
Series B Convertible Preferred Shares,US$0.0001 par value; 80,000,000 shares authorized; 74,880,455 issued and outstanding as of December 31, 2008 and 2009(Liquidation value: US$20,890,631 as of December 31, 2008 and 2009)  8   14,150,634   15,810,338 
Series B-1 Convertible Preferred Shares,US$0.0001 par value; 32,967,402 shares authorized; 22,967,402 issued and outstanding as of December 31, 2008 and 2009(Liquidation value: US$7,500,005 as of December 31, 2008 and 2009)  8   5,281,372   5,846,367 
             
SHAREHOLDERS’ DEFICIT
            
Ordinary shares (US$0.0001 par value; 321,278,439 shares authorized, 100,701,104 shares issued and outstanding as of December 31, 2008 and 2009)      10,070   10,070 
Additional paid-in capital      774,423   978,759 
Subscription receivable      (10,070)  (10,070)
Accumulated loss      (14,010,821)  (26,247,228)
Accumulated comprehensive loss      (185,717)  (179,305)
           
Total shareholders’ deficit      (13,422,115)  (25,447,774)
           
             
Total liabilities and shareholders’ deficit
      17,192,185   9,666,635 
           
The accompanying notes are an integral part of these financial statements.

F-62


KU6 HOLDING LIMITED
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS
             
  Note  For the years ended December 31 
      2008  2009 
      US$  US$ 
             
Total net revenues  2(11)   4,296,358   6,224,644 
             
Cost of revenue  2(12), 11   (7,662,012)  (10,018,489)
           
             
Gross loss      (3,365,654)  (3,793,845)
           
             
Operating expenses:            
Sales and marketing  2(13)   (2,708,703)  (3,790,651)
General and administrative  2(14)   (2,748,404)  (2,582,885)
           
Total operating expenses      (5,457,107)  (6,373,536)
           
             
Loss from operations      (8,822,761)  (10,167,381)
             
Interest income  2(16)   13,628   7,619 
Interest expense      (221,263)  (40,206)
Other income, net         1,727 
Beneficial conversion charge on convertible note  8   (508,352)   
Fair value changes in warrant liabilities  8   (46,328)  186,533 
           
             
Loss before income tax expenses      (9,585,076)  (10,011,708)
             
Income tax expenses  2(18), 12       
           
             
Net loss attributable to the Company      (9,585,076)  (10,011,708)
             
Accretion on Convertible Redeemable Series B Preferred Shares to redemption value      (822,315)  (1,659,705)
Accretion on Convertible Redeemable Series B-1 Preferred Shares to redemption value      (281,369)  (564,994)
           
             
Net loss attributable to the Company’s ordinary shareholders      (10,688,760)  (12,236,407)
           
             
Net loss      (9,585,076)  (10,011,708)
Other comprehensive loss:            
Currency translation adjustments of the Company and subsidiaries      (83,471)  6,412 
           
Comprehensive loss attributable to the Company      (9,668,547)  (10,005,296)
           
The accompanying notes are an integral part of these financial statements.

F-63


KU6 HOLDING LIMITED
CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS’ DEFICIT
                             
                      Accumulated  Total 
  Ordinary shares  Subscription  Additional  Accumulated  comprehensive  shareholders’ 
  Shares  Amount  receivable  paid-in capital  loss  loss  deficit 
     US$  US$  US$  US$  US$  US$ 
                             
Balance as of January 1, 2008  100,701,104   10,070   (10,070)  133,145   (3,322,061)  (102,246)  (3,291,162)
                             
Accretion on Convertible Redeemable Series BPreferred Shares to redemption value
              (822,315)     (822,315)
Accretion on Convertible Redeemable Series B-1Preferred Shares to redemption value
              (281,369)     (281,369)
Beneficial conversion feature on convertible note           508,352         508,352 
Stock-based compensation expense           132,926         132,926 
Cumulative currency translation adjustments of subsidiaries                 (83,471)  (83,471)
Net loss              (9,585,076)     (9,585,076)
                      
Balance as of December 31, 2008  100,701,104   10,070   (10,070)  774,423   (14,010,821)  (185,717)  (13,422,115)
                      
                             
Accretion on Convertible Redeemable Series BPreferred Shares to redemption value
              (1,659,705)     (1,659,705)
Accretion on Convertible Redeemable Series B-1Preferred Shares to redemption value
              (564,994)     (564,994)
Stock-based compensation expense           204,336         204,336 
Cumulative currency translation adjustments of subsidiaries                 6,412   6,412 
Net loss              (10,011,708)     (10,011,708)
                      
Balance as of December 31, 2009  100,701,104   10,070   (10,070)  978,759   (26,247,228)  (179,305)  (25,447,774)
                      
The accompanying notes are an integral part of these financial statements.

F-64


KU6 HOLDING LIMITED
CONSOLIDATED STATEMENTS OF CASH FLOWS
         
  For the Years Ended December 31, 
  2008  2009 
  US$  US$ 
         
Cash flows from operating activities:
        
Net loss  (9,585,076)  (10,011,708)
Adjustments for:        
Share-based compensation  132,926   204,336 
Depreciation of property and equipment  921,408   1,413,150 
Amortization and write-down of video copyrights  1,533,326   1,747,350 
Interest expense  221,263   40,206 
Bad debt provision for receivables and other assets  73,554   101,415 
Loss from disposal of property and equipment     53,106 
Foreign exchange loss  40,249   18,177 
Beneficial conversion charge on convertible loan  508,352     
Fair value changes in warrant liabilities  46,328   (186,533)
Changes in assets and liabilities:        
Accounts receivable  (2,063,507)  (742,668)
Prepayments and other current assets  45,894   (153,488)
Accounts payable  402,356   928,002 
Taxes payable  137,708   71,289 
Other payables and accruals  3,329,990   982,836 
       
Net cash used in operating activities  (4,255,229)  (5,534,530)
       
         
Cash flows from investing activities:
        
Purchase of property and equipment  (1,823,016)  (905,528)
Purchase of video copyrights  (1,514,305)  (915,275)
       
Net cash used in investing activities  (3,337,321)  (1,820,803)
       
         
Cash flows from financing activities:
        
Cash received from issuance of convertible note  3,000,001    
Proceeds from issuance of convertible redeemable preferred shares  15,873,282    
Issuance cost paid in connection with the issuance of the redeemable convertible preferred shares  (598,769)   
       
Net cash provided by financing activities  18,274,514    
       
         
Effect of exchange rate changes on cash  (179,109)  (10,946)
       
         
Net increase/(decrease) in cash and cash equivalents  10,502,855   (7,366,279)
Cash, beginning of year  898,878   11,401,733 
       
Cash, end of year  11,401,733   4,035,454 
       
         
Supplemental disclosure of cash flow information:
        
Cash (received) paid during the year for income tax      
       
         
Supplemental disclosure of non-cash investing and financing activities:
        
Accounts payable related to purchase of property and equipment and video copyrights  464,855   898,297 
Conversion of the convertible notes to redeemable convertible preferred shares  3,053,809    
The accompanying notes are an integral part of these financial statements.

F-65


KU6 HOLDING LIMITED
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(Amounts expressed in U.S. dollars, unless otherwise stated)
1. ORGANIZATION AND NATURE OF OPERATIONS
Ku6 Holding Limited (the “Company” or “Ku6”) was incorporated under the law of Cayman Islands (“Cayman”) as a limited liability company on January 24, 2007. The Company was incorporated as an investment holding company and currently has no significant assets or operations of its own, other than its investments in the entities discussed below.
The accompanying consolidated financial statements include the financial statements of the Company, its subsidiaries and variable interest entities (“VIEs” or “VIE subsidiaries”) as follows:
  
Exhibit
NumberDocument
     
 4.70Date of PercentageTranslation
Name of Cooperation Agreement on Monternet WAP Services between China Mobile Communications Group Corporation and Beijing Enterprise Network Technology Co., Ltd. dated June 18, 2008.Subsidiariesincorporationof ownership
     
 4.71
Subsidiaries
  Translation of Mobile Value-added Service (WAP1.2) Cooperation Agreement between China Telecommunications Corporation and Beijing Hengji Weiye Electronic Commerce
Ku6 (Beijing) Technology Co., Ltd. dated October 1, 2008.(“Beijing WOFE”)March 5, 2007100%
Wei Mo San Yi (Tianjin) Science and Technology Co., Ltd. (“Tianjin WOFE”)December 23, 2008100%
     
4.72  Investment and Shareholders’ Agreement between, among others, Seed Music Group Limited and Hurray! Music Holding Co., Ltd. dated September 24, 2008.
Variable Interest Entities
     
Ku6 (Beijing) Information Technology Co., Ltd. (“Beijing VIE”)4.73April 20, 2006  Translation of Supplemental Agreement of Asset, Business and Personnel Transfer Agreement between Beijing Secular Bird Culture and Art Development Centre and Guangzhou Secular Bird Culture Communication100%
Tianjin Ku6 Zheng Yuan Information Technology Co., Ltd. dated August 2008.(“Tianjin VIE”)
March 20, 2009  100%
The Company, its subsidiaries and the consolidated VIEs are collectively referred to as the “Group”.
The Group engages primarily in provision of online advertising services by posting online advertisements on its online video sharing platform (www.ku6.com), where users can upload, view and share video clips, through its operating subsidiaries. The Group’s principal geographic market is in the People’s Republic of China (“PRC”).
Beijing VIE was the predecessor of the Group and operated substantially all of the businesses of the Group prior to March 20, 2009. It is wholly owned by Shanyou Li, the Company’s Chief Executive Officer, who was subsequently resigned in March 2011, and Hailong Han. The paid-in capital of Beijing VIE was funded by the Group through loans extended to the authorized individuals (“nominee shareholders”) and Tianjin VIE was incorporated by Beijing VIE on March 20, 2009.
On April 11, 2007, the Group undertook a restructuring and reorganization (the “Reorganization”) immediately prior to the issuance of Series A Convertible Redeemable Preferred Shares to several foreign investors. The Reorganization was necessary to comply with PRC laws and regulations that prohibit or restrict foreign ownership of companies that provide advertising services and hold Internet Content Provider (“ICP”) license and the license for Transmission of Audio-Visual Programs through the Internet (“the License”).
As part of the Reorganization, the Company established Beijing WOFE, a wholly foreign owned enterprise, and Beijing WOFE entered into a series of agreements with Beijing VIE. Details of certain key agreements with the VIEs are as follows:
Loan Agreements: Beijing WOFE has granted interest-free loans to the nominee shareholders with the sole purpose of providing funds necessary for the capital injection of Beijing VIE. The portion of the loans for subsequent capital injection is eliminated with the capital of the VIE during consolidation. The interest-free loans to the nominee shareholders of VIE as of December 31, 2008 and 2009 were RMB9 million. Beijing WOFE is able to require the nominee shareholders to settle the loan amount through the entire equity interest of the VIE and nominate someone else to hold the shares on Beijing WOFE’s behalf.

F-66


KU6 HOLDING LIMITED
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(Amounts expressed in U.S. dollars, unless otherwise stated)
1. ORGANIZATION AND NATURE OF OPERATIONS (CONTINUED)
Proxy Agreement: The nominee shareholders of Beijing VIE irrevocably appointed Beijing WOFE’s officers to vote on their behalf on all matters they are entitled to vote on, including matters relating to the transfer of any or all of their respective equity interests in Beijing VIE, making all the operational, financial decisions and the appointment of the directors, general managers and other senior management of the Beijing VIE.
Equity Interest Pledge Agreements: The nominee shareholders of Beijing VIE have pledged their respective equity interests in Beijing VIE as collateral to secure the nominee shareholders’ obligation under other agreements and for the payment by Beijing VIE under the exclusive technical consulting and services agreements and the loan agreement. The nominee shareholders of Beijing VIE cannot sell or pledge their equity interests to others without the approval from Beijing WOFE, and the nominee shareholders of Beijing VIE cannot receive any dividends without the approval of Beijing WOFE.
 Exclusive Call Option Agreements: The nominee shareholders of Beijing VIE grant Beijing WOFE the exclusive and irrevocable right to purchase from the nominee shareholders, to the extent permitted under PRC laws and regulations or at the request of the Company, all of the equity interest in these entities for a purchase price equal to the amount of the registered capital or at the lowest price permitted by PRC laws and regulations. Beijing WOFE may exercise such option at any time. In addition, Beijing VIE and its nominee shareholders agree that without Beijing WOFE’s prior written consent, they will not transfer or otherwise dispose the equity interest or declare any dividend.
 Exclusive Technical Consulting and Services Agreements: Beijing WOFE is the exclusive provider of the technical consulting and related services and information of Beijing.
As a result of the above contractual agreements, the Company have the substantial ability to direct the activities of Beijing VIE that most significant impact its economic performance and consequently is the primary beneficiary of Beijing VIE and accordingly Beijing VIE’s results are consolidated in the financial statements of the Company in accordance with Accounting Standards Codification (“ASC”) 810-10,Consolidation(formerly referred to as Financial Accounting Standards Board (“FASB���) Interpretation (“FIN”) No. 46R, Consolidationof Variable Interest Entities, an Interpretation of ARB No. 51).
2. PRINCIPAL ACCOUNTING POLICIES
(1) Basis of presentation
The accompanying consolidated financial statements have been prepared in accordance with generally accepted accounting principles in the United States of America (“US GAAP”).
The preparation of financial statements in conformity with US GAAP requires management to make estimates and assumptions that affect the reported amounts of the assets and liabilities the disclosure of contingent assets and liabilities at the date of the financial statements, and the reported revenues and expenses during the reporting period. Actual results could materially differ from those estimates.
Significant accounting estimates reflected in the Group’s financial statements mainly include share-based compensation, allowance for doubtful accounts, valuation of deferred tax assets, useful lives of equipment recoverability of licensed video copyrights and long-lived assets and litigation provisions.

F-67


KU6 HOLDING LIMITED
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(Amounts expressed in U.S. dollars, unless otherwise stated)
2. PRINCIPAL ACCOUNTING POLICIES (CONTINUED)
The Group operates with significant losses of $9.6 million and $10.0 million during the years ended December 31, 2008 and 2009, respectively, which principally resulted from depreciation of property and equipment, payroll cost, licensed video copyright cost and the lease of internet bandwidth. As of December 31, 2009, the accumulated deficits of the Group were $25.4 million and the working capital was deficit of $208,911. The Company incurred net cash outflows from operations of $4.3 million and $5.5 million in 2008 and 2009, respectively. The Company intends to raise additional funds through additional issuance of shares or loans to finance future capital commitments and for working capital purposes. In January 2010, the Company was acquired by Hurray! Holding Co., Ltd. (“Hurray!”), a Nasdaq listed company which was renamed to Ku6 Media Co., Ltd. (“Ku6 Media”) in August 2010, and the balance of Hurray!’s cash and short term investment as of December 31, 2009 is $49.7 million. Therefore management believes that cash and short term investment of Hurray! will provide sufficient capital for the Company during the next twelve months from Decmeber 31, 2009 to fund operations and other necessary capital expenditures, and as such, these financial statements are prepared under the going concern assumption which contemplates the realization of assets and the liquidation of liabilities in the ordinary course of business.
On April 1, 2011, Ku6 Media Co., Ltd., the parent company, entered into agreements with Shanda Media Group Ltd. (“Shanda Media”), a wholly owned subsidiary of Shanda Interactive Entertainment Limited (“Shanda”), pursuant to which Ku6 Media agreed to issue to Shanda Media $50,000,000 of ordinary shares at a per share price of $0.0325 and $50,000,000 aggregate principal amount of 3% senior convertible notes at face value. The convertible notes will mature in three years after issuance and will bear an interest of 3% per annum, payable semi-annually. The transaction was committed to by Shanda and has been approved by the board in April 2011 and special shareholers of Ku6 Media in June 2011.
(2) Consolidation
The consolidated financial statements include the financial statements of the Company, its subsidiaries and VIEs for which the Company is the primary beneficiary. All transactions and balances among the Company, its subsidiaries and VIEs have been eliminated upon consolidation.
The Group follows ASC 810, which requires certain variable interest entities to be consolidated by the primary beneficiary of the entity if the equity investors in the entity do not have the characteristics of a controlling financial interest or do not have sufficient equity at risk for the entity to finance its activities without additional subordinated financial support from other parties.
(3) Fair value measurements
On January 1, 2008, the Company adopted ASC 820 (formerly referred to as the Statement of Financial Accounting Standards No. 157, “Fair Value Measurements” (or SFAS 157)) for financial assets and liabilities. On January 1, 2009, the Company also adopted ASC 820-10-55 (formerly referred to as FASB Staff Position No. FAS 157-2, “Effective Date of FASB Statement No 157”) for all nonfinancial assets and nonfinancial liabilities. ASC 820 establishes a hierarchy for inputs used in measuring fair value that maximizes the use of observable inputs and minimizes the use of unobservable inputs by requiring that the observable inputs be used when available. Observable inputs are inputs that market participants would use in pricing the asset or liability developed based on market data obtained from sources independent of the Company. Unobservable inputs are inputs that reflect the Company’s assumptions about the assumptions market participants would use in pricing the asset or liability developed based on the best information available in the circumstances. As such, fair value is a market-based measure considered from the perspective of a market participant who holds the asset or owes the liability rather than an entity-specific measure. The hierarchy is broken down into three levels based on the reliability of inputs as follows: (Level 1) observable inputs such as quoted prices in active markets; (Level 2) inputs other than the quoted price in active markets that are observable either directly or indirectly, or quoted prices in less active markets; and (Level 3) unobservable inputs with respect to which there is little or no market data, which require the Company to develop its own assumptions.

F-68


KU6 HOLDING LIMITED
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(Amounts expressed in U.S. dollars, unless otherwise stated)
2. PRINCIPAL ACCOUNTING POLICIES (CONTINUED)
When available, the Company measures the fair value of financial instruments based on quoted market prices in active markets, valuation techniques that use observable market-based inputs or unobservable inputs that are corroborated by market data. Pricing information the Company obtains from third parties is internally validated for reasonableness prior to use in the consolidated financial statements. When observable market prices are not readily available, the Company generally estimates the fair value using valuation techniques that rely on alternate market data or inputs that are generally less readily observable from objective sources and are estimated based on pertinent information available at the time of the applicable reporting periods. In certain cases, fair values are not subject to precise quantification or verification and may fluctuate as economic and market factors vary and the Company’s evaluation of those factors changes. Although the Company uses its best judgment in estimating the fair value of these financial instruments, there are inherent limitations in any estimation technique. In these cases, a minor change in an assumption could result in a significant change in its estimate of fair value, thereby increasing or decreasing the amounts of the Company’s consolidated assets, liabilities, equity and net income.
(4) Foreign currency translation
The Group’s functional currency is the Renminbi (“RMB”). Transactions denominated in currencies other than functional currencies are translated into functional currencies at the exchange rates quoted by the People’s Bank of China (the “PBOC”) prevailing at the dates of the transactions. Gains and losses resulting from foreign currency transactions are included in the consolidated statement of operations and comprehensive income. Monetary assets and liabilities denominated in foreign currencies are translated into the functional currencies using the applicable exchange rates quoted by the PBOC at the balance sheet dates. All such exchange gains and losses are included in the statement of operations.
The reporting currency of the Group is the United States dollar (“US dollar” or “US$”). Assets and liabilities are translated at the exchange rates at the balance sheet date, equity accounts are translated at historical exchange rates and revenues, expenses, gains and losses are translated using the average rate for the year. Translation adjustments are reported as accumulated comprehensive loss and are shown as a separate component in the consolidated statements of equity.
(5) Cash and cash equivalents
Cash and cash equivalents represent cash on hand and demand deposits placed with banks or other financial institutions, which have original maturities less than three months.
(6) Allowances for doubtful accounts
The Group makes specific provisions for bad debts when facts and circumstances indicate that the receivable is unlikely to be collected. If the financial condition of its customers were to deteriorate, resulting in an impairment of their ability to make payments, additional allowances as required are made.

F-69


KU6 HOLDING LIMITED
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(Amounts expressed in U.S. dollars, unless otherwise stated)
2. PRINCIPAL ACCOUNTING POLICIES (CONTINUED)
(7) Property and equipment
Property and equipment are stated at cost less accumulated depreciation. Depreciation is computed using the straight-line method over the following estimated useful lives.
   
4.74Computer equipment Translation of Supplemental Agreement between Hurray! Digital Media Technology Co., Ltd. and Beijing Secular Bird Culture and Art Development Centre dated August 2008.3 years
Leasehold improvements Lesser of the term of the lease or the estimated useful lives of the assets
Furniture and fixtures 
4.75Translation of Supplemental Agreement among Seed Music Group Limited, Hurray! Media Holding Co., Ltd., Tien, Ting-Feng, and Huang, Tien-Zan dated 2009.
4.76Translation of Supplemental Agreement among Hurray! Media Technologies Co., Ltd., Xiongbing Zhong, Guangdong Freeland Movie and Television Production Co., Ltd., Beijing Shiji Freeland Movie and Television Distribution Co., Ltd., Shanghai Hai Le Audio and Video Distribution Co., Ltd., and Hongkong Freeland Movie Industry Group Co., Ltd. dated 2008.
8.1List of Significant Subsidiaries and Affiliates.
12.1Certification of Chief Executive Officer Required by Rule 13a-14(a).
12.2Certification of Chief Financial Officer Required by Rule 13a-14(a).
13.1Certification of Chief Executive Officer Required by Rule 13a-14(b) and Section 1350 of Chapter 63 of Title 18 of the United States Code.
13.2Certification of Chief Financial Officer Required by Rule 13a-14(b) and Section 1350 of Chapter 63 of Title 18 of the United States Code.
15.1Consent of Deloitte Touche Tohmatsu CPA Ltd., Independent Registered Public Accounting Firm.
15.2Consent of Appleby.3 years
Expenditures for maintenance and repairs are expensed as incurred. Gain or loss on the disposal of property and equipment is the difference between the net sales proceeds and the carrying amount of the relevant assets and is recognized in the consolidated statements of operations.
(8) Video production and acquisition costs and licensed video copyrights
The Company contracts for the production and acquisition of, self produces, and licenses videos to exhibit on its websites.
Video production and acquisition costs
Following the guidance under ASC 926-20-25, video production (which mainly include direct production costs and production overhead) and acquisition costs are capitalized, if the capitalization criteria are met, and stated at the lower of unamortized cost or estimated fair value.
With respect to production and acquisition costs, until the Company can establish estimates of secondary market revenues, capitalized costs for each video produced are limited to the amount of revenues contracted for that video. The costs in excess of revenues contracted for that video are expensed as incurred on an actual basis, and are not restored as assets in subsequent periods. Once the Company can establish estimates of secondary market revenues in accordance with ASC 926-20-35-5(b), it capitalizes subsequent film costs.
Capitalized video production and acquisition costs are amortized in accordance with the guidance in ASC 926-20-35-1 using the individual-film-forecast-computation method, based on the proportion of the revenues earned in a period to the estimated remaining unrecognized ultimate revenues as of the beginning of that period. The Company estimates total revenues to be earned (“ultimate revenues”) throughout the life of a video. Ultimate revenue estimates for the produced videos are periodically reviewed and adjustments, if any, will result in changes to amortization rates. Estimates used in calculating the fair value of the self produced content are based upon assumptions about future demand and market conditions. The capitalized costs are subject to assessment for impairment in accordance with ASC 926-20-35-12 to 35-18, if an event or change in circumstances indicates that the fair value is less than its unamortized costs.
Since the inception of the Group, video production and acquisition costs did not meet the criteria for capitalization and as a result all the video production and acquisition costs have been expensed as incurred.

 

F-70


KU6 HOLDING LIMITED
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(Amounts expressed in U.S. dollars, unless otherwise stated)
2. PRINCIPAL ACCOUNTING POLICIES (CONTINUED)
Licensed video copyrights
The licensed video copyrights are amortized over their respective licensing periods.
The licensed video copyrights are carried at the lower of amortized cost or net realizable value. Under the net realizable value approach, the Company determines the expected cash inflows that are directly attributed to the premium content licensed which comprise of the expected revenues directly attributable to the content less the direct costs to deliver the content to derive the net realizable value of the asset. The Company writes down the carrying value of the licensed content if the estimated net future direct cash inflows from the licensed video copyrights over the licensing period are lower than the carrying amount.
The amortization period of the licensed video copyrights mainly range from 1 to 3 years during the years ended December 31, 2008 and 2009. Amortization expense for the years ended December 31, 2008 and 2009 was US$1,450,813and US$144,806, respectively. Write-down of US$82,513 and US$1,602,544 related to the licensed video copyrights was recognized during the years ended December 31, 2008 and 2009, respectively.
(9) Impairment of long-lived assets
Long-lived assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Determination of recoverability is based on an estimate of undiscounted future cash flows resulting from the use of the asset and its eventual disposition. Measurement of any impairment loss for long-lived assets and certain identifiable intangible assets that management expects to hold and use is based on the amount the carrying value exceeds the fair value of the asset.
(10) Financial instruments
Financial instruments of the Group primarily comprise of cash and cash equivalents, accounts receivable, other current assets, accounts payable, other payables, warrant liability and convertible redeemable preferred shares. As of December 31, 2008 and 2009, their carrying values approximated their fair values because of their generally short maturities, except for the warrant liability (Note 10) and convertible redeemable preferred shares (Note 8).
(11) Revenue recognition
In accordance with ASC 605, Revenue Recognition, the Group recognizes revenues when the following criteria are met: persuasive evidence of an arrangement exists, the sales price is fixed or determinable, delivery has occurred and collectability is reasonably assured. Revenues are recorded net of sales taxes.
Online advertising services
The Group’s revenues are derived principally from online brand advertising arrangements, where the advertisers pay to place their advertisements on the Company’s online video platform in different formats. Such formats generally include banners, buttons, links, pre-roll or post-roll video advertisements.
Advertisements on the Company’s online video platform are charged either based on the agreed number of clicks per day over the agreed period or on per day basis. In the first case, the delivery of service occurs when users click on the designated videos clips. In the latter case, the delivery is not linked to displays, but occurs as the advertisement is hosted each day.
All the Company’s revenue arrangements involve multiple element deliverables that may include placements of different types of advertisements, which are accounted for using the guidance under ASC 605-25 “Multiple Element Arrangements”.

F-71


KU6 HOLDING LIMITED
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(Amounts expressed in U.S. dollars, unless otherwise stated)
2. PRINCIPAL ACCOUNTING POLICIES (CONTINUED)
The Group sells the advertising services over a broad price range and there is a lack of objective and reliable evidence of fair value for each deliverable included in the arrangement. Therefore for the arrangements that all the elements are not delivered in a uniform pattern over the agreement period, the Group treats all elements of advertising contracts as a single unit of accounting for revenue recognition purposes and recognizes the revenues on the completion of delivery of all the elements involved in the arrangements. When all of the elements within an arrangement are delivered uniformly over the agreement period, the revenues are recognized ratably over the contract period.
The Group makes a credit assessment of the customer to assess the collectability of the contract amounts prior to entering into contracts. For those contracts for which the collectability was assessed as not reasonably assured, the Group recognizes revenue only when the cash was received and all revenue recognition criteria were met.
The majority of the revenue arrangements are contracted with advertising agencies and the Group provides cash incentives in the form of rebate to these advertising agencies based on volume and performance, and accounts for such incentives as a reduction of revenue in accordance with ASC 605-50-25 (Formerly referred to as EITF 01-9,Accounting for Consideration Given by a Vendor to a Customer).
Software service revenue
The Group also provides software services primarily involving development and customization of video related software, either or not based on the core software the Group has, and assistance in implementing the software on fixed-price basis. Revenues are recognized when the software is delivered. Post-contract customer service support, which includes general maintenance, are recognized with the total fees as the post-contract customer support is usually one year, the cost of such support is insignificant and there are no upgrades or enhancement during the post-contract customer support period. Revenues recognized for software services totaled US$75,007 and US$461,382 for the years ended December 31, 2008 and 2009, respectively.
Business tax and related surcharges
The Group’s subsidiaries and its VIE subsidiaries are subject to business tax and related surcharges on the revenues earned for services provided in the PRC. The applicable business tax rate is 5% based on the gross advertising revenue before deducting the advertising agencies rebate. In the accompanying consolidated statements of operations, business tax and related surcharges for revenues derived from online advertising and software services are deducted from gross revenues to arrive at net revenues when incurred.
(12) Cost of revenue
Cost of revenues consist primarily of employee costs associated with the platform operation and share based compensation, depreciation expenses, internet bandwidth leasing costs, amortization and write-down of licensed video copyright.

F-72


KU6 HOLDING LIMITED
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(Amounts expressed in U.S. dollars, unless otherwise stated)
2. PRINCIPAL ACCOUNTING POLICIES (CONTINUED)
(13) Sales and marketing
Sales and marketing expenses consist primarily of the sales and marketing personnel payroll compensation and related employee costs, sales commission paid to the sales team and the third parties, advertising and market promotion expenses, office rental and other overhead expenses incurred by the Group’s sales and marketing personnel.
Advertising and market promotion expenses, primarily advertisements through media publications, are expensed when incurred. Advertising and market promotion expenses amounted to US$1,613,982 and US$1,247,877 during the years ended December 31, 2008 and 2009, respectively.
(14) General and administrative
General and administrative expenses consist primarily of salary and benefits, litigation cost and provision related to copyright infringement claims, share based compensation, bad debt provision, office rental, depreciation and amortization and other overhead expenses incurred by the Group’s management and administrative departments.
(15) Share-based compensation
The Group follows ASC 718 (formerly referred to as Statement of Financial Accounting Standard 123(R) “Accounting for stock-based compensation”) to determine whether a share option should be classified and accounted for as a liability award or equity award. All grants of share-based awards to employees classified as equity awards are recognized in the financial statements based on their grant date fair values which are calculated using an option pricing model. All grants of share-based awards to employees and directors classified as liability are re-measured at the end of each reporting period with an adjustment for fair value recorded to the current period expense in order to properly reflect the cumulative expense based on the current fair value of the vested rewards over the vesting periods. The Company has elected to recognize compensation expense on share-based awards with service condition on a straight-line basis over the requisite service period, which is generally the vesting period.
Under ASC 718, the Company applied the Black-Scholes option pricing model in determining the fair value of options granted.
ASC 718 requires forfeitures to be estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from initial estimates. Share-based compensation expense was recorded net of estimated forfeitures such that expense was recorded only for those share-based awards that are expected to vest.
(16) Interest income
Interest income is recognized on a time proportion basis taking into account deposit balances and the effective interest rate.
(17) Leases
Leases where substantially all the rewards and risks of ownership of assets remain with the leasing company are accounted for as operating leases. Other leases are accounted for as capital leases. Payments made under operating leases, net of any incentives received by the Group from the lessor, are charged to the statements of operations on a straight-line basis over the lease periods or based on certain formulas, as specified in the lease agreements, with reference to the actual number of users of the leased assets, as appropriate.

F-73


KU6 HOLDING LIMITED
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(Amounts expressed in U.S. dollars, unless otherwise stated)
2. PRINCIPAL ACCOUNTING POLICIES (CONTINUED)
(18) Taxation
Deferred income taxes are provided using the liability method. Under this method, deferred income taxes are recognized for the future tax consequences of temporary differences by applying enacted statutory rates applicable to future years to differences between the financial statements carrying amounts and the tax bases of existing assets and liabilities. The tax base of an asset or liability is the amount attributed to that asset or liability for tax purposes. The effect on deferred taxes of a change in tax rates is recognized in income in the period of change. A valuation allowance is provided to reduce the amount of deferred tax assets if it is considered more likely than not that amount of the deferred tax assets will not be realized.
ASC 740-10-25 (formerly referred to as Interpretation No. 48 (“FIN 48”), “Accounting for Uncertainty in Income Taxes — an interpretation of FASB Statement No. 109”) prescribes a recognition threshold and measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. The Company’s adoption of ASC 740-10-25 did not result in a cumulative adjustment to the opening balance of retained earnings as of January 1, 2007. The Company did not have any interest and penalties associated with uncertain tax positions and did not have unrecognized uncertain tax positions as of December 31, 2008 and 2009.
(19) Profit appropriation and statutory reserves
The Company’s PRC subsidiaries and VIEs are required to allocate at least 10% of their after-tax profit under PRC accounting regulations to the general reserve in accordance with the relevant PRC regulations until the general reserve has reached 50% of the registered capital of each company. Appropriations to the enterprise expansion fund, staff welfare and bonus fund are at the discretion of the board of directors of the subsidiaries. These reserves can only be used for specific purposes and are not transferable to the Company in the form of loans, advances, or cash dividends. As of December 31, 2008 and 2009, the Company’s PRC subsidiaries and VIEs have not appropriated any statutory reserves because there were accumulated deficits.
(20) Contingency
In the normal course of business, the Group is subject to contingencies, such as legal proceedings and claims arising out of its business, that cover a wide range of matters. Liabilities for such contingencies are recorded when it is probable that a liability has been incurred and the amount of the assessment can be reasonably estimated. See Note 15.
(21) Recent accounting pronouncements
In May 2009, the FASB issued ASC 855 (formerly referred to as SFAS No. 165 “Subsequent Events”), which sets forth general standards of accounting for and disclosure of events that occur after the balance sheet date but before financial statements are issued or are available to be issued. ASC 855 is effective after June 15, 2009. In February 2010, the FASB issued ASU No. 2010-09 (“ASU 2010-09”),Subsequent Events(ASC topic 855:Amendments to Certain Recognition and Disclosure Requirements), which updates ASC 855 and removes the requirement for public companies to disclose the date through which an entity has evaluated subsequent events. ASU 2010-09 became effective immediately. The adoption of ASC 855 and ASU 2010-09 did not have a material impact on the Company’s financial statements.

F-74


KU6 HOLDING LIMITED
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(Amounts expressed in U.S. dollars, unless otherwise stated)
2. PRINCIPAL ACCOUNTING POLICIES (CONTINUED)
In June 2009, FASB issued ASC 105 (formerly referred to as SFAS No. 168,The FASB Accounting Standards Codification and the Hierarchy of Generally Accepted Accounting Principles — a replacement of FASB Statement No.162). ASC 105 establishes the FASB Accounting Standards Codification as the source of authoritative accounting principles and the framework for selecting the principles used in the preparation of financial statements of nongovernmental entities that are presented in conformity with generally accepted accounting principles in the United States. This Statement is effective for the reporting period ending on September 30, 2009. Beginning with the third fiscal quarter of 2009, the references made to U.S. GAAP use the new Codification numbering system prescribed by the FASB. The adoption of ASC 105 does not have any impact to the Company’s consolidated results of operations and financial condition.
In June 2009, the FASB issued amendments to various sections of ASC 810 (formerly referred to as SFAS No. 167 “Amendments to FASB Interpretation No. 46(R)”, which amends FASB Interpretation No. 46 (revised December 2003)) to address the elimination of the concept of a qualifying special purpose entity. Such amendments to ASC 810 also replaces the quantitative-based risks and rewards calculation for determining which enterprise has a controlling financial interest in a variable interest entity with an approach focused on identifying which enterprise has the power to direct the activities of a variable interest entity and the obligation to absorb losses of the entity or the right to receive benefits from the entity. Additionally, such amendments to ASC 810 provide more timely and useful information about an enterprise’s involvement with a variable interest entity. These amendments to ASC 810 shall be effective as of the beginning of each reporting entity’s first annual reporting period that begins after November 15, 2009, for interim periods within that first annual reporting period and for interim and annual reporting periods thereafter. Earlier application is prohibited. The Company does not expect the adoption of ASC 810 to have a significant impact to the Company’s consolidated financial statements.
In October 2009, the FASB issued ASU No. 2009-13 (“ASU 2009-13”),Multiple-Deliverable Revenue Arrangements. ASU 2009-13 amends ASC 605-25 regarding revenue arrangements with multiple deliverables. This update addresses how to determine whether an arrangement involving multiple deliverables contains more than one unit of accounting, and how the arrangement consideration should be allocated among the separate units of accounting. These updates are effective for fiscal years beginning after June 15, 2010 and to be applied retrospectively or prospectively for new or materially modified arrangements. In addition, early adoption is permitted. The Group is currently assessing the impact, if any, of the adoption of ASU 2009-13 on its consolidated financial statements.
In January 2010, the FASB issued ASU No. 2010-06 (“ASU 2010-06”),Fair Value Measurements and Disclosures: Improving Disclosures about Fair Value Measurements. ASU 2010-06 amends ASC topic 820 (“ASC 820”), Fair Value Measurements and Disclosures (formerly referred to as SFAS No. 157 Fair Value Measurements) to require a number of additional disclosures regarding (1) the different classes of assets and liabilities measured at fair value, (2) the valuation techniques and inputs used, (3) the activity in Level 3 fair value measurements and (4) the transfers between Level 1, 2 and 3. The new disclosures and clarifications of existing disclosures are effective for interim and annual reporting periods beginning after December 15, 2009, except for the disclosures about purchases, sales, issuances, and settlements in the roll forward of activity in Level 3 fair value measurements. Those disclosures are effective for fiscal years beginning after December 15, 2010, and for interim periods within those fiscal years. The Group does not expect the adoption of ASU 2010-06 to have a material impact on its consolidated financial statements.

F-75


KU6 HOLDING LIMITED
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(Amounts expressed in U.S. dollars, unless otherwise stated)
2. PRINCIPAL ACCOUNTING POLICIES (CONTINUED)
In February 2010, the FASB issued ASU No. 2010-08 (“ASU 2010-08”),Technical Corrections to Various Topics. This amendment eliminated inconsistencies and outdated provisions and provided the needed clarifications to various topics within ASC topic 815(“ASC 815”). The amendments are effective for the first reporting period (including interim periods) beginning after issuance (February 2, 2010), except for certain amendments. The amendments to the guidance on accounting for income taxes in reorganizations (ASC subtopic 852-740) should be applied to reorganizations for which the date of the reorganization is on or after the beginning of the first annual reporting period beginning on or after December 15, 2008. For those reorganizations reflected in interim financial statements issued before the amendments in this ASU are effective, retrospective application is required. The clarifications of the guidance on the embedded derivates and hedging (ASC subtopic 815-15) are effective for fiscal years beginning after December 15, 2009, and should be applied to existing contracts (hybrid instruments) containing embedded derivative features at the date of adoption. The Group does not expect the adoption of ASU 2010-08 to have a material impact on its consolidated financial statements.
In April 2010, the FASB issued ASU No. 2010-13 (“ASU 2010-13”),Compensation- Stock Compensation(ASC topic 718): Effect of Denominating the Exercise Price of a Share-Based Payment Award in the Currency of the Market in Which the Underlying Equity Security Trades—a consensus of the FASB Emerging Issues Task Force. The amendments in this ASU are effective for fiscal years, and interim periods within those fiscal years, beginning on or after December 15, 2010. Earlier application is permitted. The Group does not expect the adoption of ASU 2010-13 to have a material impact on its consolidated financial statements.
3. CASH AND CASH EQUIVALENTS
Cash and cash equivalents as of December 31, 2008 and 2009 included cash balances denominated in U.S. dollars of approximately US$11,096,136 and US$2,840,947 (equivalent to RMB75,837,652 and RMB19,397,828) as of December 31, 2008 and 2009, respectively.
4. ACCOUNTS RECEIVABLE
         
  December 31,  December 31, 
  2008  2009 
  US$  US$ 
         
Accounts receivable  2,516,845   3,262,220 
Less: Allowance for doubtful accounts     (101,463)
       
   2,516,845   3,160,757 
       
The movement of the allowance for doubtful accounts during the years is as follow:
         
  2008  2009 
  US$  US$ 
         
Balance at beginning of year      
Add: Current year additions     (101,463)
Less: Current year reversal      
       
Balance at end of year     (101,463)
       

F-76


KU6 HOLDING LIMITED
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(Amounts expressed in U.S. dollars, unless otherwise stated)
5. PROPERTY AND EQUIPMENT
Property and equipment and its related accumulated depreciation as of December 31, 2008 and 2009 are as follows:
         
  December 31,  December 31, 
  2008  2009 
  US$  US$ 
         
Computer equipment (including servers)  4,022,606   3,923,815 
Leasehold improvements  72,837   72,905 
Furniture and fixtures  278,882   311,922 
       
Total  4,374,325   4,308,642 
Less: Accumulated depreciation  (1,220,305)  (2,111,477)
       
Net book value  3,154,020   2,197,165 
       
Depreciation expense for the years ended December 31, 2008 and 2009 was US$921,408 and US$1,413,150, respectively.
6. TAX PAYABLES
         
  December 31,  December 31, 
  2008  2009 
  US$  US$ 
         
Business tax payable  192,138   249,924 
Others  41,219   54,974 
       
Total  233,357   304,898 
       
7. ACCRUED EXPENSES AND OTHER CURRENT LIABILITIES
         
  December 31,  December 31, 
  2008  2009 
  US$  US$ 
         
Accrued payroll and welfare  709,112   1,410,013 
Accrued litigation provision (Note 15)  1,593,199   1,644,200 
Accrued advertising and promotion expenses  860,816   1,437,372 
Accrued professional consulting fee     325,446 
Payable to a third party company  585,257    
Others  182,386   140,945 
       
Total  3,930,770   4,957,976 
       
Payable to a third party company was non-interest bearing, unsecured and payable on demand, which was subsequently repaid in 2009.

F-77


KU6 HOLDING LIMITED
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(Amounts expressed in U.S. dollars, unless otherwise stated)
8. REDEEMABLE CONVERTIBLE PREFERRED SHARES AND CONVERTIBLE NOTES
In April 2007, the Company issued 55,555,555 Series A Redeemable Convertible Preferred Shares (“Series A Preferred Shares”) at the purchase price of US$$0.08526 per Series A Preferred Share for an aggregate purchase price of US$4,736,842 in cash, except US$736,842 settled a liability for advertising services provided by one then shareholder in 2007. The issuance cost relates to Series A Preferred Shares is US$140,954
In June 2007, the Company also issued 10,198,604 Series A-1 Redeemable Convertible Preferred Shares (“Series A-1 Preferred Shares”) at the purchase price of US$$0.0981 per Series A-1 Preferred Share for an aggregate purchase price of US$1,000,000 in cash.
In January 2008, the Company entered into an agreement with several institutional investors and issued convertible notes (the “Convertible Notes I”) for an aggregated amount of US$1,000,000. The Convertible Notes I expire in 6 months from the issuance date and carries an interest of 8% per annum starting from January 16, 2008. According to the agreement, if the Company can complete an issuance of Series B Redeemable Convertible Preferred Shares (“Series B Preferred Shares”) in 6 months from the issuance date, the Convertible Notes I shall be automatically converted into the Series B Preferred Shares with the conversion price equal to the purchase price of Series B Preferred Shares, otherwise the Convertible Notes I shall be converted into Series A Preferred Shares at the original purchase price of Series A Preferred Shares.
In connection with the issuance of the Convertible Notes I, the Company also issued warrants to the respective holders of the Convertible Notes I, for no additional cash consideration, to purchase up to US$200,000 Series B Preferred Shares, with an initial exercise price at the purchase price of the Series B Preferred Shares (“Note I Warrants”). The Note I Warrants have an exercise period of 3 years starting from the issuance date of Series B Preferred Shares.
In April 2008, the Company entered into an agreement with one of the institutional investors of the Convertible Notes I and issued convertible note (the “Convertible Note II”) for an amount of US$1,000,000. The Convertible Note II expires on the earlier of the issuance date of Series B Preferred shares or November 16, 2008 and carries an interest of 8% per annum starting from May 9, 2008. According to the agreement, if the Company completes an issuance of Series B Preferred Shares before August 31, 2008, the Convertible Note II can be converted into the Series B Preferred Shares with the conversion price equal to 75% of the purchase price of Series B Preferred Shares at the holder’s option. If the Company completes an issuance of Series B Preferred Shares between September 1, 2008 and November 15, 2008, the Convertible Note II can be converted into the Series B Preferred Shares with the conversion price equal to 60% of the purchase price of Series B Preferred Shares at the holder’s option, otherwise the Convertible Note II can be convertible into Series A Preferred Shares at the original purchase price of Series A Preferred Shares within 3 months after November 16, 2008.
In April 2008, the Company also entered into an agreement with another institutional investor and issued convertible note (the “Convertible Note III”) for an amount of US$1,000,001. The Convertible Note III expires in 6 or 12 months from the issuance date and carries an interest of 8% per annum starting from May 9, 2008. According to the agreement, if the Company completes an issuance of Series B Preferred Shares in 6 or 12 months from the issuance date, the Convertible Note III can be converted into the Series B Preferred Shares at purchase price of Series B Preferred Shares at the holder’s option. The investor can require the Company to repay the Convertible Notes III upon the completion of issuance of Series B Preferred Shares or in the event of an Acceleration Event as specified in the notes purchase agreement. If there is an IPO as defined in the notes purchase agreement before the issuance of Series B Preferred Shares, the Convertible Note III shall be converted into the ordinary shares at the original purchase price Series A Preferred Shares.

F-78


KU6 HOLDING LIMITED
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(Amounts expressed in U.S. dollars, unless otherwise stated)
8. REDEEMABLE CONVERTIBLE PREFERRED SHARES AND CONVERTIBLE NOTES (CONTINUED)
In connection with the issuance of the Convertible Notes III, the Company also issued a warrant to the holder of the Convertible Notes III, for no additional cash consideration, to purchase up to US$200,000 Series B Preferred Shares, with an initial exercise price at the purchase price of the Series B Preferred Shares (“Note III Warrant”). However, if there is an IPO before the issuance of Series B Preferred Shares, the Note III Warrant shall be exercisable into the ordinary shares at the original purchase price Series A Preferred Shares. The Note III Warrant has an exercise period of 3 years starting from the issuance date of Series B Preferred Shares.
In June 2008, the Company issued 57,081,354 Series B Preferred Shares at the purchase price of US$0.19049 per Series B Preferred Share, for an aggregate purchase price of US$10,873,278 in cash. In addition the Company issued 17,799,101 Series B Preferred Shares upon conversion of the Convertible Notes I, II and III afore-mentioned at the purchase price of US$0.19049 per Series B Preferred Share, except for 7,070,160 shares at US$0.14287 per Series B Preferred Shares converted from Convertible Note II. The issuance cost relates to Series B Preferred Shares is US$598,769.
In July 2008, the Company issued 22,967,402 Series B-1 Convertible Redeemable Preferred Shares (“Series B-1 Preferred Shares”) at the purchase price of US$0.21770 per Series B-1 Preferred Share for an aggregate purchase price of US$5,000,003 in cash.
Redeemable convertible preferred shares
As of December 31, 2008 and 2009, the Series A, A-1, B and B-1 Preferred Shares (collectively the “Preferred Shares”) are comprised of the following:
                       
            Proceeds       
  Issuance Outstanding      net of issuance  Carrying amount  Carrying amount 
Series date Shares  Issue Price  costs  December 31, 2008  December 31, 2009 
        US$  US$  US$  US$ 
A April 2007  55,555,555   0.08526   4,595,888   4,736,842   4,736,842 
A-1 June 2007  10,198,604   0.0981   1,000,000   1,000,000   1,000,000 
B June 2008  67,810,295   0.19049   12,318,204   12,814,541   14,317,537 
B June 2008  7,070,160   0.14287   1,010,114   1,336,093   1,492,801 
B-1 July 2008  22,967,402   0.21770   5,000,003   5,281,372   15,810,338 
                    
     163,602,016           25,168,848   27,393,547 
                    
The significant terms of Preferred Shares are summarized below:
a. Dividends:
The holders of the Preferred Shares are entitled to receive dividends at the rate of 8% of the original Preferred Share issue price per annum, when and if declared by the Board of Directors of the Company, prior and in preference to the ordinary shareholders or any other class of shareholders on an as-converted basis. The dividend of the Preferred Shares shall be non-cumulative. The holders of the Preferred Shares are also entitled to receive any other dividend, when and if declared by the Board on an as-converted basis. For the years ended December 31, 2008 and 2009, the Board of the Company had not declared the dividend.

F-79


KU6 HOLDING LIMITED
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(Amounts expressed in U.S. dollars, unless otherwise stated)
8. REDEEMABLE CONVERTIBLE PREFERRED SHARES AND CONVERTIBLE NOTES (CONTINUED)
b. Liquidation preference
Upon the occurrence of any liquidation, the holders of the Preferred Shares shall be entitled to receive, before any distribution or payment to the holders of the ordinary shares of the Company, an amount equal to 100% of their original issue price for Series A and A-1 Preferred Shares and 150% of their original issue price for Series B and B-1 Preferred Shares, as adjusted for any share splits, share dividends, combinations, recapitalizations and similar transactions, plus all declared and unpaid dividends.
c. Voting rights
Each Preferred Share has voting rights equivalent to the number of ordinary shares into which such Preferred Shares could be then convertible. The holders of the Preferred Shares also would have certain veto rights including, but not limited to, any increase or decrease in the total number of directors and change of board composition, dividend declaration, any merger, split, reorganization or consolidation.
d. Conversion
The Preferred Shares are convertible, at the option of the Investors, into the Company’s ordinary shares at an initial conversion ratio of 1:1 at any time after the original issuance date. However, the conversion price of Series B and B-1 Preferred Shares is subject to adjustment according to certain specified financial and non-financial measures such as net revenue and traffic volume, etc. No adjustment was made subsequently pursuant to the board resolution in November 2009.
In addition, each Preferred Share is automatically convertible into such number of ordinary shares of the Company as shall be determined by reference to the then effective and applicable conversion ratio upon the earlier of (i) immediately prior to the closing of a Qualified IPO as defined in the Preferred Shares agreement or (ii) the vote or written consent of the holders of two-thirds (2/3) of the Preferred Shares, each voting as a separate class.
In the event that the Company issues additional ordinary shares at a price lower than the then-applicable conversion price for the Preferred Shares, the conversion price of the Preferred Shares shall be reduced to a price equal to the issue price per share of the additional ordinary shares are issued, except for issuances under certain circumstances.
e. Redemption
The holders of a majority of the outstanding Series A or A-1 Preferred Shares may, on or after July 31, 2010, would have options at any time to redeem all of the Series A and A-1 Preferred Shares at a redemption price equal to the original issue price plus any declared and unpaid dividends and interest with respect to such Preferred Shares thereon.
The holders of two thirds of the outstanding Series B or B-1 Preferred Shares may, on or after July 31, 2010, would have options at any time to redeem all of the Series B and B-1 Preferred Shares at a redemption price equal to 150% of the original issue price plus any declared and unpaid dividends and interest with respect to such Preferred Shares thereon.

F-80


KU6 HOLDING LIMITED
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(Amounts expressed in U.S. dollars, unless otherwise stated)
8. REDEEMABLE CONVERTIBLE PREFERRED SHARES AND CONVERTIBLE NOTES (CONTINUED)
No beneficial conversion feature charge was recognized for the issuance of Preferred Shares as the estimated fair value of the ordinary shares does not exceed the effective conversion price on the date of issuance. The Preferred Shares are redeemable at the option of the Investors and as such are presented as mezzanine equity on the balance sheet and such amount is accreted to the redemption value from the issuance date to the earliest redemption date in accordance with ASC 480-10-S99. The carrying value of the Preferred Shares is adjusted for accretion with a corresponding adjustment to accumulated deficits in the statement of changes in shareholders’ equity.
Warrants
Following the application of ASC 480 and ASC 815-40-25, the Note I Warrants and Note III Warrant (collectively the “Warrants”) issued in connection with the Convertible Notes I and III are classified as liability due to the Warrants convertible into the Series B Preferred Shares, which are classified as mezzanine equity. The proceeds from the issuance of the Convertible Notes I and III and Warrants are first allocated to the Warrants based upon the fair value of the Warrants, amounting to US$173,765 and the residual amount of proceeds of US$1,826,236 are allocated to the Convertible Notes I and III. Effectively recording the Convertible Notes I and III a discount, the carrying amount of the Convertible Notes I, II and III of US$2,826,236 is accreted to US$3,053,808 its face value over the period and the accretion of US$227,573 from the issuance date to the conversion date in 2008 is recorded as interest expenses.
The Warrants are carried subsequently at fair value and the changes in the fair value on each balance sheet dates are recognized separately in the consolidated statements of operations. No Warrants were forfeited, cancelled or exercised for the years ended December 31, 2008 and 2009. The revaluation arising from changes in the fair values of the Warrants was loss of US$46,328 and gain of US$186,533 during the years ended December 31, 2008 and 2009, respectively.
Warrants (continued)
In determining the initial fair value of the Warrants, the Company applied the Black-Scholes option pricing model with the following assumptions used:
         
  Note I Warrant  Note III Warrant 
Fair value of Series B Preferred Shares (US$)  0.1905   0.1905 
Exercise price  0.1905   0.1905 
Expected volatility (%)  49%~82%  57%
Expected dividend yield (%)  0%  0%
Expected term(years)  3   3 
Risk-free interest rate (per annum) (%)  4.419%~4.283%  2.746%
Expected volatility was estimated based on average annualized standard deviation of the share price of comparable listed companies and applied certain discount for a period equal to the expected term preceding the valuation date.
Expected dividends are considered as zero because the Company has no history or expectation of paying dividends on its ordinary shares.
The expected term was considered as equal to the term of the warrants pursuant to the agreement.
Risk-free interest rates are based on the derived market yield of the US$ denominated Chinese government bonds for the term approximating the expected life of the warrants at the time of valuation.

F-81


KU6 HOLDING LIMITED
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(Amounts expressed in U.S. dollars, unless otherwise stated)
8. REDEEMABLE CONVERTIBLE PREFERRED SHARES AND CONVERTIBLE NOTES (CONTINUED)
Convertible Notes
The Company assessed the beneficial conversion feature attributable to the Convertible Notes I, II and III in accordance with ASC 470-20 and determined that at the commitment date, there was a contingent beneficial conversion feature with amount of US$510,457 as a result of the recording the Convertible Notes I and III a discount and 25% discount of the conversion price of Convertible Note II to purchase Series B Preferred Shares, which was recognized as beneficial conversion charge expense in the consolidated statements of operations upon the automatic conversion of Convertible Notes I, II and III upon issuance of Series B Preferred Shares in 2008.
9. SHARE-BASED COMPENSATION
In April 2007, the Company adopted the 2007 Stock Incentive Plan (the “Plan”). The Plan provides for the granting of share options to employees, officers, directors or consultants of the Company. These options were granted with exercise prices denominated in U.S. dollars. The Company has reserved 17,283,951 ordinary shares for issuance under the Plan. The maximum term of any issued stock option is ten years from the grant date. These awards vest over a four-year schedule for employees and officers with 25% of the options to vest on each of the first, second, third and fourth anniversaries of the award date as stipulated in the share option agreement.
In accordance with ASC 718-10, all share-based payments to employees are measured in the consolidated financial statements based on their grant-date fair values. Compensation expense is recognized on a straight-line basis, net of estimated forfeiture over the requisite service period with a graded vesting schedule.
A summary of the option activity, relating to the options held by the Company’s employees and directors under the Plan as of and for the year ended December 31, 2008 and 2009 are set out below:
                 
               
          Weighted    
      Weighted  average    
  Options  Average  remaining  Aggregate 
  Outstanding  Exercise Price  contractual life  Intrinsicvalue 
     US$     US$ 
Outstanding at January 1, 2008  922,000   0.00853         
Granted  8,611,000   0.09166         
Forfeited              
                
Outstanding at January 1, 2009  9,533,000   0.08362         
Granted              
Forfeited              
             
Outstanding at December 31,2009  9,533,000   0.08362   8.3   175,230 
             
Vested and expected to vest at December 31, 2009  9,306,500   0.08399   8.3   167,629 
             
Vested and exercisable at December 31, 2009  2,613,750   0.07700   8.2   65,352 
             

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KU6 HOLDING LIMITED
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(Amounts expressed in U.S. dollars, unless otherwise stated)
9. SHARE-BASED COMPENSATION (CONTINUED)
The aggregate intrinsic value in the table above represents the difference between the fair value of the Company’s ordinary shares of $0.102 per share as of December 31, 2009 and the exercise price.
The weighted average grant-date fair value of options granted during fiscal years 2008 and 2009 was US$0.5977 and Nil, respectively. Total fair value of options vested as of December 31, 2008 and 2009 was US$109,271 and US$1,395,898, respectively.
As of December 31, 2009, there was US$466,437 (equivalent to RMB3,184,927) of unrecognized share-based compensation cost related to stock options, which is expected to be recognized over a weighted-average vesting period of 2.3 years. To the extent the actual forfeiture rate is different from the Company’s estimate, actual share-based compensation related to these awards may be different from the expectation.
The fair value of each option granted under the Plan is estimated on the date of grant using the Black-Scholes option pricing model that uses assumptions noted in the following table:
         
  2007  2008 
Fair value of ordinary shares (US$)  0.067~0.077   0.123~0.128 
Exercise price (US$)  0.00853   0.042632~0.0981 
Expected volatility (%)  40%~45%  55%~65%
Expected dividend yield (%)  0%  0%
Expected term(years)  5.5~7   5.5~7 
Risk-free interest rate (per annum) (%)  5.16%~5.38%  4.52%~5.05%
Expected volatility was estimated based on average annualized standard deviation of the share price of comparable listed companies and applied certain discount for a period equal to the expected term preceding the valuation date.
Expected dividends are considered as zero because the Company has no history or expectation of paying dividends on its ordinary shares.
The expected term was considered as equal to the term of the options pursuant to the agreement.
Risk-free interest rates are based on the derived market yield of the US$ denominated Chinese government bonds for the term approximating the expected life of the warrants at the time of valuation.

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KU6 HOLDING LIMITED
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(Amounts expressed in U.S. dollars, unless otherwise stated)
10. FAIR VALUE MEASUREMENTS
As of December 31, 2008 and 2009, the carrying amount of the Company’s cash and cash equivalents approximates their fair value due to the short maturity of the instruments. The carrying value of receivables and payables approximates their market value based on their short-term maturities. There are no other financial assets or liabilities that are being measured at fair value on a recurring basis except for the warrant liability (Note 8), which is classified within level 3. As of December 31, 2008 and 2009, the fair value of the warrant liabilities was US$228,886 and US$42,481, respectively.
The Company measures the fair value of warrant liability using the Black-Scholes option pricing model and unobservable inputs mainly including assumptions about expected future cash flows of the Company and discounted rate calculated based on the risk profile of the online video industry as well as expected volatility, expected term, etc. The following table presents the changes in the warrant liabilities that are measured at fair value on a recurring basis using significant unobservable inputs (Level 3):
         
  2008  2009 
  US$  US$ 
         
Balance at beginning of year     228,886 
Issuance of warrants  173,765    
Change in fair value of warrant liability  46,328   (186,533)
Effect of exchange rate changes  8,793   128 
       
Balance at end of year  228,886   42,481 
       
In January 2009, the Company implemented ASC 820 for nonfinancial assets and liabilities that are re-measured at fair value on a non-recurring basis. Nonfinancial assets such as property and equipment are measured at fair value when there is an indicator of impairment and recorded at fair value only when impairment is recognized. The Company tests its long-lived assets for impairment whenever events or changes in circumstances indicate the carrying amount of a long-lived asset may not be recoverable. The Company measures the fair value of long-lived assets based on an in-use premise using the discounted cash flow model and unobservable inputs including assumptions of projected revenue, expenses, capital spending, and other costs, as well as a discount rate calculated based on the risk profile of the online video industry.
11. COST OF REVENUES
         
  2008  2009 
  US$  US$ 
         
Payroll  1,703,558   2,505,645 
Internet bandwidth cost  2,790,243   3,709,045 
Depreciation of servers and other equipments  835,661   1,277,816 
Amortization and write-down of licensed video copyright cost  1,533,326   1,747,350 
Share based compensation  33,184   43,799 
Others  766,040   734,834 
       
Total  7,662,012   10,018,489 
       

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KU6 HOLDING LIMITED
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(Amounts expressed in U.S. dollars, unless otherwise stated)
12. TAXATION
Cayman Islands
Under the current laws of Cayman Islands, the Group is not subject to tax on its income or capital gains. In addition, upon payments of dividends by the Group to its shareholders, no Cayman Islands withholding tax will be imposed.
China
Prior to January 1, 2008, the Company’s subsidiaries and VIEs that were incorporated in the PRC are subject to Enterprise Income Tax (“EIT”) on the taxable income as reported in their respective statutory financial statements adjusted in accordance with the Enterprise Income Tax Law and the Income Tax Law of the People’s Republic of China concerning Foreign Investment Enterprise and Foreign Enterprises (collectively the “previous PRC Income Tax Laws”), respectively. Pursuant to the previous PRC Income Tax Laws, companies are generally subject to EIT at a statutory rate of 33%. Beijing VIE and Beijing WOFE are entitled to a preferential EIT rate of 15% before January 1, 2008 due to qualified new and high technology enterprises.
On March 16, 2007, the National People’s Congress approved and promulgated a new PRC EIT Law, as supplemented by various detailed implementation guidance, which will take effect beginning January 1, 2008. The new tax laws apply a general enterprise income tax rate of 25% to both foreign-invested enterprises and domestic enterprises. The new EIT Law provides a five-year transitional period for those entities established before March 16, 2007, which enjoyed a favorable income tax rate of less than 25% under the previous income tax laws and rules, to gradually change their rates to 25%.
Composition of income tax expense
The current and deferred portion of income tax expense included in the consolidated statements of operations for the years ended December 31, 2008 and 2009 are as follows:
         
  2008  2009 
  US$  US$ 
         
Current income tax expenses      
Deferred income tax expense      
       
Income tax expenses      
       
Reconciliation of the differences between statutory tax rate and the effective tax rate
The reconciliation between the statutory EIT rate and the Group’s effective tax rate for the years ended December 31, 2008 and 2009 is as follows:
         
  2008  2009 
         
Statutory income tax rate  25%  25%
Differential statutory tax rate  (3%)  (2%)
Change in valuation allowance  (22%)  (23%)
Effect of non-deductible expenses  0%  0%
       
Effective EIT rate  0%  0%
       

F-85


KU6 HOLDING LIMITED
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(Amounts expressed in U.S. dollars, unless otherwise stated)
12. TAXATION (CONTINUED)
Significant components of deferred tax assets
         
  December 31,  December 31, 
  2008  2009 
  US$  US$ 
         
Deferred tax assets:        
Temporary differences in relation to accruals  853,654   1,237,682 
Less: Valuation allowance  (700,676)  (1,094,781)
       
Current deferred tax assets  152,978   142,901 
       
         
Depreciation and amortization  152,570   433,761 
Tax loss carry-forwards  1,901,479   3,611,293 
Less: Valuation allowance  (2,054,049)  (3,919,418)
       
Non-current deferred tax assets     125,636 
         
Deferred tax liabilities:        
Revenue recognition  (152,978)  (268,537)
       
Current deferred tax liabilities  (152,978)  (268,537)
       
         
Net deferred tax assets      
       
Movement of valuation allowance
         
  2008  2009 
  US$  US$ 
         
Balance at the beginning of year  (536,252)  (2,754,725)
Current year additions  (2,109,077)  (2,255,835)
Effect of exchange rate changes  (109,396)  (3,639)
       
Balance at the end of year  (2,754,725)  (5,014,199)
       
Valuation allowances have been provided on the net deferred tax assets due to the uncertainty surrounding their realization. As of December 31, 2008 and 2009, valuation allowances of US$2,754,725 and US$5,014,199 were provided because it was more likely than not that the Group will not be able to utilize certain tax losses carry forwards and other deferred tax assets generated by its subsidiaries and VIEs. If events occur in the future that allow the Group to realize more of its deferred tax assets than the presently recorded amount, an adjustment to the valuation allowances will increase income when those events occur. Tax losses incurred in 2008 and 2009 approximated US$5.4 million and US$6.8 million, respectively. The tax losses carry forward as at December 31, 2008 and 2009 approximated US$7.6 million and US$14.4 million, respectively, which will expire during the period from 2012 to 2014.

F-86


KU6 HOLDING LIMITED
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(Amounts expressed in U.S. dollars, unless otherwise stated)
13. EMPLOYEE BENEFITS
The full-time employees of the Company’s subsidiaries and VIE subsidiaries that are incorporated in the PRC are entitled to staff welfare benefits, including medical care, welfare subsidies, unemployment insurance and pension benefits. These companies are required to accrue for these benefits based on certain percentages of the employees’ salaries in accordance with the relevant regulations, and to make contributions to the state-sponsored pension and medical plans out of the amounts accrued for medical and pension benefits. The total amounts charged to the statements of operations and comprehensive income for such employee benefits amounted to approximately US$298,024 and US$747,609 for the years ended December 31, 2008 and 2009, respectively. The PRC government is responsible for the medical benefits and ultimate pension liability to these employees
14. CERTAIN RISKS AND CONCENTRATIONS
Concentration of credit risks
Financial instruments that potentially subject the Group to significant concentrations of credit risk consist primarily of cash and cash equivalents, accounts receivable and prepayments and other current assets. As of December 31, 2008 and 2009 substantially all of the Group’s cash and cash equivalents and short-term investments were held by major financial institutions located in the PRC and in Hong Kong, which management believes are of high credit quality.
Accounts receivable are typically unsecured and are derived from revenue earned from customers in China. The risk with respect to accounts receivables is mitigated by credit evaluations the Company performs on its customers and its ongoing monitoring process of outstanding balances.
Business and economic risks
The Group participates in a dynamic high technology industry and believes that changes in any of the following areas could have a material adverse effect on the Group’s future financial position, results of operations or cash flows: i) changes in the overall demand for services and products; ii) changes in business offerings; iii) competitive pressures due to new entrants; iv) advances and new trends in new technologies and industry standards; v) changes in bandwidth suppliers; vi) changes in certain strategic relationships or customer relationships; vii) regulatory considerations; viii) copyright regulations; and ix) risks associated with the Group’s ability to attract and retain employees necessary to support its growth.
There were two customers who individually accounted for greater than 10% of total revenues for the years ended December 31, 2008. The percentage of total revenues from the two customers was 13% and 12%, respectively, and the amount was US$543,082 and US$589,805, respectively, for the year ended December 31, 2008. No individual customer accounted for more than 10% of net revenues during the year ended December 31, 2009.
The Group’s operations could be adversely affected by significant political, economic and social uncertainties in the PRC.

F-87


KU6 HOLDING LIMITED
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(Amounts expressed in U.S. dollars, unless otherwise stated)
14. CERTAIN RISKS AND CONCENTRATIONS (CONTINUED)
Foreign currency exchange rate risk
The Company’s exposure to foreign currency exchange rate risk primarily relates to cash and cash equivalents denominated in the U.S. dollar. On July 21, 2005, the People’s Bank of China, or PBOC, announced an adjustment of the exchange rate of the US dollar to RMB from 1:8.27 to 1:8.11 and modified the system by which the exchange rates are determined. This adjustment has resulted in an appreciation of the RMB against the US dollar. While the international reaction to the RMB revaluation has generally been positive, there remains significant international pressure on the PRC government to adopt an even more flexible currency policy, which could result in a further revaluation and a significant fluctuation of the exchange rate of RMB against the US dollar.
For the years ended December 31, 2008 and 2009, the net foreign exchange loss resulting from cash dominated in US$ is not material.
15. COMMITMENTS AND CONTINGENCIES
Operating lease agreements
The Group has entered into leasing arrangements relating to office area and computer equipment in 2009 that are classified as operating leases. Future minimum lease payments for non-cancellable operating leases as of December, 31, 2009 are as follows:
     
  Total 
  operating 
  lease 
  commitments 
  US$ 
     
2010  2,573,602 
2011  13,421 
    
   2,587,023 
    
Litigation
The Group is subject to claims and litigations, which may arise in the normal course of business. Beijing VIE is involved in a number of cases pending in various courts and arbitration as of December 31, 2008 and 2009. These cases are substantially related to alleged copyright infringement arising on or before December 31, 2008 and 2009, respectively. Adverse results in these lawsuits may include awards of damages and may also result in, or even compel, a change in the Group’s business practices, which could impact the Group’s future financial results.
The Group has accrued US$1,593,199 and US$1,644,200 in “Accrued expenses and other liabilities” in the consolidated balance sheets as of December 31, 2008 and 2009, respectively (Note 7). The compensation was based on judgments handed down by the court and out-of-court settlements after December 31, 2008 and 2009 or management’s best estimation according to the historical actual compensation amount per video of Ku6 in prior years and the advice from PRC counsel. Beijing VIE is in the process of appealing certain judgments for which the loss has been accrued.
There are no accruals for any additional losses related to unasserted claims as the amount cannot be reasonably estimated.

F-88


KU6 HOLDING LIMITED
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(Amounts expressed in U.S. dollars, unless otherwise stated)
16. SUBSEQUENT EVENT
On January 18, 2010, the Company was acquired by Hurray! Holding Co., Ltd. (“Hurray!”) in exchange for 723,684,204 ordinary shares, of which 44,438,100 will be represented by American Depositary Shares of Hurray!, each representing 100 ordinary shares of the Company. Following the transaction, the Company became the wholly owned subsidiary of Hurray!.
In June 2011, the Company entered into a loan agreement to borrow RMB 43.0 million (equivalent to $6.6 million) on an unsecured basis from Shanghai Shulong Technology Co., Ltd., a company controlled by Shanda Interactive, through an entrusted loan agreement, which carries an interest rate of 5.05% per year and is due in June 2012.

F-89