As filed with the Securities and Exchange Commission on NovemberMay 18, 2013

File2021

Registration No. 333-

333-255356

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington,

WASHINGTON, D.C. 20549



AMENDMENT NO. 2 TO FORM S-1

REGISTRATION STATEMENT

UNDER

THE SECURITIES ACT OF 1933

VAPOR CORP.



HEALTHIER CHOICES MANAGEMENT CORPORATION
(Exact name of registrant as specified in its charter)

Nevada210084-1070932

Delaware
(State or other jurisdiction of


incorporation or organization)

organization)

2100
(Primary Standard Industrial

Classification Code Number)

84-1070932
(I.R.S. Employer

Identification No.)

Number)

3001 Griffin Road

Dania Beach, Florida 33312

(888) 766-5351

3800 North 28th Way
Hollywood, FL 33020
(305) 600-5004

(Address, including zip code, and telephone number, including area code, of registrant’s principal place of business)

Kevin Frija

executive offices)

Jeffrey Holman
Chief Executive Officer

Vapor Corp.

3001 Griffin Road

Dania Beach, Florida 33312

(888) 766-5351


3800 North 28th Way

Hollywood, FL 33020
(305) 600-5004
(Name, address, including zip code, and telephone number, including area code, of registrant’s agent for service)

Copies of communications to:

Andrew E. Balog, Esq.

Greenberg Traurig, P.A.

333 Avenue of the Americas

(333 S.E. 2nd Avenue)

Miami, Florida 33131

(305) 579-0642 (phone)

(305) 961-5642 (facsimile)

Martin, T. Schrier, Esq.
Christopher J. Bellini, Esq.
Cozen O’Connor
200 S. Biscayne Boulevard
30th Floor
Miami, FL 33133
Tel: 305-704-5954
Barry I. Grossman, Esq.
Sarah E. Williams, Esq.
Matthew Bernstein, Esq.
Ellenoff Grossman & Schole LLP
1345 Avenue of the Americas
New York, New York 10105
(212) 370-1300
Approximate date of commencement of proposed sale to the public: From time to timepublic:  As soon as practicable after the registration statement becomesthis Registration Statement is declared effective.

If any of the Securitiessecurities being registered on this Form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, as amended, check the following box:box. x

If this Form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, please check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering:  offering.¨

If this Form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, please check the following box and list the Securities Act registration Statementstatement number of the earlier effective registration statement for the same offering:  offering.¨

If this Form is a post-effective amendment filed pursuant to Rule 462(d) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering:  offering.¨



Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company, or an emerging growth company.  See the definitions of “large accelerated filer,” “accelerated filer”filer,” “smaller reporting company” and “smaller reporting“emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer
¨Accelerated filer ¨
Non-accelerated filer
¨  (Do not check if smaller reporting company)Smaller reporting company 
xEmerging growth company ☐


If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 7(a)(2)(B) of the Securities Act.


CALCULATION OF REGISTRATION FEE

 

Title of Each Class of

Securities to be Registered

 

Amount

to be

Registered(1)

 

Proposed

Maximum

Offering Price

Per Share(2)

 

Proposed

maximum

aggregate

offering price(2)

 Amount of
registration fee

Common stock, $0.001

 16,080,833 $0.935 $15,035,579 $1,937

Common stock underlying a Warrant

 964,850 $0.935 $902,135 $116

Total Registration Fee

 17,045,683     $2,053

 

 

(1)Pursuant to Rule 416 under the Securities Act of 1933, the shares of common stock being registered hereunder also include an indeterminate number of additional shares of common stock as may become issuable as a result of stock splits, stock dividends, stock distributions and similar transactions.
(2)Estimated solely for purposes of calculating the registration fee pursuant to Rule 457(c) under the Securities Act using the average of the bid and asked prices of our common stock as reported by the OTC Bulletin Board on November 14, 2013.

Title of Each Class of Securities to be Registered
Proposed Maximum
Aggregate Offering Price(1)
Amount of Registration Fee
Non-transferable Rights to purchase Shares(2)
       —
Shares issuable upon exercise of Non-transferable Rights$100,000,000$10,910
Total$100,000,000
     $10,910 (3)
(1)   Aggregate offering prices are estimated solely for purposes of calculating the registration fee in accordance with Rule 457(o) under the Securities Act of 1933.Pursuant to Rule 416 under the Securities Act of 1933, the securities being registered hereunder include such ate number of additional securities as may be issuable to prevent dilution resulting from stock splits, stock dividends or similar transactions
(2)    Non-transferable Rights are being issued without consideration.
(3)    The Registrant previously paid this fee with a prior filing of this registration statement.

The registrant hereby amends this Registration Statementregistration statement on such date or dates as may be necessary to delay its effective date until the registrant shall file a further amendment which specifically states that this Registration Statementregistration statement shall thereafter become effective in accordance with sectionSection 8(a) of the Securities Act of 1933 or until the Registration Statementregistration statement shall become effective on such date as the commission,Commission, acting pursuant to sectionsuch Section 8(a), may determine.




The information in this prospectus is not complete and may be changed.  Our selling stockholdersWe may not sell these securities until the registration statement filed with the Securities and Exchange Commission is effective.  This prospectus is not an offer to sell these securities and is not soliciting an offer to buy these securities in any jurisdiction where the offer or sale is not permitted.permitted

.


SUBJECT TO COMPLETION, DATED NOVEMBERMAY 18, 2013

2021

PRELIMINARY PROSPECTUS

LOGO

VAPOR CORP.

17,045,683


Subscription Rights to Purchase
Up to 70,175,438,596 Shares of Common Stock

This prospectus relates


We are distributing, at no charge, non-transferable Subscription Rights entitling holders of common stock as of the record date of 5:00 p.m. (Eastern time) on May 18, 2021, one Subscription Right to purchase one share of common stock for every four shares of common stock owned.  The per share exercise price (the “Actual Subscription Price”) of the Subscription Right will be a 25% discount to the resale, from time to time,volume-weighted average of up to 17,045,683 sharesthe trading prices (“VWAP”) of our common stock which includes 964,850on the OTC Pink Sheets for the five consecutive trading days ending on the expiration date of the offering.  For purposes of this preliminary prospectus, the estimated subscription price is $0.001425 (the “Estimated Subscription Price”), subject to change when calculated on such expiration date of this offering.

The holders of our Series D convertible preferred stock will also receive Subscription Rights based on the number of shares of our common stock issuablethat would be received upon conversion in full of such preferred stock.  The maximum aggregate amount of subscriptions that will be accepted by the Company will be $100 million (“Maximum Offering Amount”).

Pursuant to your Subscription Rights, you will have the right, which we refer to as your basic right, to purchase a number of shares based on the number of shares of common stock you held as of the record date.  If you exercise your basic right in full, you will also have the right, or over-subscription right, to purchase additional shares for which other rights holders do not subscribe.  If you wish to exercise your over-subscription right, you may request to purchase any number of shares of common stock.  These requests for the exercise of the basic right or the over-subscription right, however, will be subject to a pro-rata reduction in the event that the Maximum Offering Amount is reached, in which case you will only pay for the shares that you are able to purchase and a refund will be issued to you for the unapplied subscription payment.  Once made, all exercises of your basic rights and over-subscription rights are irrevocable.

Your basic rights and over-subscription right will expire if not exercised by 5:00 p.m. (Eastern time) on June 3, 2021 (the “Expiration Date”), unless we extend or terminate this offering.  We may extend this offering for one or more additional periods in our sole discretion.  We will announce any extension in a press release issued no later than 9 a.m. (Eastern time) on the business day after the most recently announced Expiration Date.

There is no minimum number of shares that we must sell in order to complete the rights offering.  Stockholders who subscribe for their full basic right will not be diluted as they will continue to own at least the same percentage of the total shares of common stock purchase warrant. Theseoutstanding.  Stockholders who do not participate in the rights offering will continue to own the same number of shares, are held by our stockholders referred to throughout this prospectus as the “selling stockholders.” Webut will not receive anyown a smaller percentage of the proceedstotal shares outstanding to the extent that other stockholders participate in the rights offering.  One way a rights offering differs from the salea reverse stock split is that a stockholder’s actual number of these shares owned are not reduced in a rights offering.  Subscription Rights that are not exercised by the selling stockholders. However, we may receiveExpiration Date will expire and have no value.  The Subscription Rights are not transferable.

The purpose of this rights offering is to raise equity capital in a cost-effective and potentially non-dilutive manner that provides all of our existing stockholders the opportunity to participate and purchase up to approximately an additional 22.7% of the Company’s common stock.  The net proceeds uponwill be used for general working capital purposes, including the cash exerciseprotection of our intellectual property rights through litigation and other methods, funding future research and development for both our intellectual property suite and products, and funding for growth initiatives for both our grocery and vape segments.

Our common stock is traded on the OTC Pink Sheets under the symbol “HCMC.”  The last reported sale price of the common stock purchase warrant.

The selling stockholders may sell or otherwise dispose of the shares covered by this prospectus or interests therein on any stock exchange, market or trading facilityMay 17, 2021 was $0.0016 per share.


Investing in our securities involves risks.  See “Risk Factors” beginning on which the shares are traded or in private transactions. These dispositions may be at fixed prices, at prevailing market prices at the time of sale, at prices related to the prevailing market price, at varying prices determined at the time of sale, or at negotiated prices. Additional information about the selling stockholders, and the times and manner in which they may offer and sell shares of our common under this prospectus, is provided in the sections entitled “Selling Stockholders” and “Plan of Distributionpage 12 of this prospectus.

  We and our board of directors are not making any recommendation regarding the exercise of your rights.


We have engaged Maxim Group LLC, or Maxim, to act as dealer-manager for this offering.

Our common stockoffering is presently quotedbeing conducted on a best-efforts basis, and we do not need to receive any minimum amount of proceeds in order to complete the OTC Bulletin Board under the symbol “VPCO.OB”. On November 14, 2013, the closing bid price of our common stock was $0.96 per share.

offering.  We issued 16,080,833 of the shares covered by this prospectus in a private placement completed on October 29, 2013 (the “Private Placement”) pursuant to the terms of ahave not entered into any standby purchase agreement, datedbackstop commitment or similar arrangement in connection with this offering.


Broadridge Corporate Issuer Solutions, Inc. will serve as of October 22, 2013 (the “Purchase Agreement”) bythe subscription agent for this offering and among us andwill hold in escrow funds received from subscribers until we complete or terminate the investors referred to therein. Additional information about the Private Placement, including the Purchase Agreement, is provided in the section entitled “Description of Private Placement” of this prospectus.

You should consider carefully the risks that we have described in the section entitled “Risk Factors” beginning on page 7 of this prospectus before deciding whether to invest in our common stock.

offering.

  Per Share  Total(1) 
Estimated subscription price $0.001425  $100,000,000 
Dealer-manager fees and expenses(2) $ 0.000093  $6,500,000 
Proceeds to us, before expenses $ 0.001332  $93,500,000 
(1)Assumes sale of all offered shares.
(2)Represents maximum amount payable.  We have agreed to pay Maxim, as dealer-manager, a cash fee equal to 6.5% of the proceeds to us.  See “Plan of Distribution” of this prospectus for a complete description of the compensation payable to Maxim.

Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of these securities or passed upon the adequacyaccuracy or accuracyadequacy of this prospectus.  Any representation to the contrary is a criminal offense.


It is anticipated that delivery of shares purchased in this offering will be made on or about June _, 2021.

Dealer-Manager

Maxim Group LLC

The date of this prospectus is , 2013

May __, 2021.





TABLE OF CONTENTS


PROSPECTUS SUMMARY

  2Page

DESCRIPTION OF PRIVATE PLACEMENTPROSPECTUS SUMMARY

  1
6
QUESTIONS AND ANSWERS RELATING TO THIS OFFERING
 4

RISK FACTORS

 711

CAUTIONARY STATEMENTNOTE REGARDING FORWARD-LOOKING STATEMENTS

 2231

MARKET, INDUSTRY AND OTHER DATA

22

USE OF PROCEEDS

  32
22
CAPITALIZATION
 32

DILUTION
33
MARKET PRICE OF AND DIVIDENDS ON OURFOR COMMON STOCK AND RELATED STOCKHOLDER MATTERSDIVIDEND POLICY

 2333

CAPITALIZATIONTHE RIGHTS OFFERING

 2434

SELECTED CONSOLIDATED FINANCIAL DATADESCRIPTION OF SECURITIES

 2441

MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONSMATERIAL U.S. FEDERAL INCOME TAX CONSIDERATIONS

 2644

BUSINESS

35

MANAGEMENT

47

EXECUTIVE COMPENSATION

49

CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONS

53

PRINCIPAL STOCKHOLDERS

55

DESCRIPTION OF CAPITAL STOCK

56

SELLING STOCKHOLDERS

60

PLAN OF DISTRIBUTION

50
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS
  51
63
 LEGAL MATTERS
 52

LEGAL MATTERSEXPERTS

  6552

EXPERTS

65

WHERE YOU CAN FIND MOREADDITIONAL INFORMATION

  6552

INDEX OF FINANCIAL STATEMENTSINCORPORATION BY REFERENCE

  F-152


ABOUT THIS PROSPECTUS

This prospectus is part of a registration statement that we have filed with the Securities and Exchange Commission (the “SEC”).  The exhibits to the registration statement contain the full text of certain contracts and other important documents we have summarized in this prospectus.  Since these summaries may not contain all the information that you may find important in deciding whether to purchase our securities, you should review the full text of these documents.  The registration statement and the exhibits can be obtained from the SEC as indicated under the sections entitled “Where You Can Find Additional Information” and “Incorporation by Reference.”

You should rely only on the information contained in this prospectus.prospectus and any free writing prospectus we may authorize to be delivered to you.  We have not, and Maxim has not, authorized anyone to provide you with information different information. If anyone provides you with differentfrom, or inconsistentin addition to, that contained in this prospectus and any related free writing prospectus.  We and Maxim take no responsibility for, and can provide no assurances as to the reliability of, any information you shouldthat others may give you.  This prospectus is not rely on it. The selling stockholders are not making an offer to sell, or soliciting offersnor is it seeking an offer to buy, shares of our common stockthese securities in any jurisdiction where the offer or sale is not permitted.  The information contained in this prospectus is only accurate only as of the date of this prospectus, regardless of the time of delivery of this prospectus orand any sale of our common stock.

shares.


Any reference in this prospectus to information that is “contained,” “referred to” or “included” in this prospectus, or any similar expression, includes not only the information expressly set forth in this prospectus but also the information incorporated by reference in this prospectus.

Unless the context requires otherwise, references in this prospectus to “HCMC,” “our company,” “we,” “our” “us” and similar terms refer to Healthier Choices Management Corp., a Delaware corporation, and its subsidiaries, unless the context otherwise requires.



PROSPECTUS SUMMARY


The following summary provideshighlights selected information contained in this prospectus.  Because the following is only a summary, it does not contain all of the information you should consider before investing in our securities.  Before making an overviewinvestment decision, you should carefully read all of certainthe information aboutcontained in this prospectus, including the risks described under “Risk Factors” and our companyconsolidated financial statements and the related notes incorporated by reference from our 2020 Form 10-K, before making an investment decision.

Our Business

Healthier Choices Management Corp. is a holding company focused on providing consumers with healthier daily choices with respect to nutrition and other lifestyle alternatives.  The Company currently operates eight retail vape stores in the Southeast region of the United States, through which it offers e-liquids, vaporizers and related products.  The Company also operates Ada’s Natural Market, a natural and organic grocery store, through its wholly owned subsidiary Healthy Choice Markets, Inc. and Paradise Health and Nutrition, stores that offer fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health & beauty products and natural household items through its wholly owned subsidiary-Healthy Choice Markets 2, LLC.  The Company also sells vitamins and supplements on its website TheVitaminStore.com and on Amazon.com marketplace through its wholly-owned subsidiary Healthy U Wholesale, Inc.

Through its wholly owned subsidiary, HCMC Intellectual Property Holdings, LLC, the Company manages and intends to expand on its intellectual property portfolio.  The Company also markets its Q-Cup® technology under the vape segment.  This patented technology is based on a small, quartz cup called The Q-Cup®, which a customer can purchase already filled by a third party in some regions, or can partially fill themselves with either cannabis or CBD concentrate (approximately 50 mg), also purchased from a third party.  The Q-Cup® can then be inserted into the patented Q-Unit™, which heats the cup from the outside without coming in direct contact with the solid concentrate.  This Q-Cup™® and Q-Unit™ technology provides significantly more efficiency and an “on the go” solution for consumers who prefer to vape concentrates either medicinally or recreationally.  The Q-Cup® can also be used in other devices as a convenient micro-dosing system.

For a complete description of our business, financial condition, results of operations and other important information, please read our filings with the SEC that are incorporated by reference in this prospectus, including our 2020 Form 10-K.  For instructions on how to find copies of these documents, please read “Where You Can Find Additional Information.”

This Offering

Subscription Rights

We are distributing, at no charge, non-transferable Subscription Rights (“Subscription Rights”) entitling holders of common stock as of the record date of 5:00 p.m. (Eastern time) on May 18, 2021, whom we refer to as rights holders or you, to purchase additional shares of our common stock.  Your Subscription Rights will consist of:

• your basic right, which will entitle you to purchase one share of common stock for every four shares you held as of the record date; and
• your over-subscription right, which will be exercisable only if you exercise your basic right in full and will entitle you to purchase additional shares for which other rights holders do not subscribe, subject to a pro rata allocation of those additional shares to participating rights holders based on your percentage ownership in the Company.

Subscription Price

All shares are being offered and sold at a subscription price equal to 75% of the volume-weighted average of the trading prices (the “VWAP”) of our common stock on the OTC Pink Sheets for the five consecutive trading days ending on the Expiration Date (the “Actual Subscription Price”).  For purposes of this preliminary prospectus, the estimated subscription price is $0.001425 (“Estimated Subscription Price”), which is equal to 75% of the VWAP for the five consecutive trading days ending on May 12, 2021.  The number of shares purchased will be adjusted for the Actual Subscription Price.

1

Because the Actual Subscription Price will be determined on the Expiration Date, rights holders will not know the subscription price at the time of exercise.  The rights holders, therefore, will be required initially to pay for the shares subscribed for pursuant to their basic rights and any additional shares subscribed for pursuant to the over-subscription right at the Estimated Subscription Price.  Stockholders exercising their Subscription Rights are in effect investing a fixed amount in the Company to receive the maximum number of shares of Common Stock issuable at the Actual Subscription Price.

If, on the Expiration Date, the Actual Subscription Price is lower than the Estimated Subscription Price, any excess subscription amounts paid by a subscriber (the “Excess Subscription Amount”) will be applied towards the purchase of additional shares in the rights offering.  If, on the Expiration Date, the Actual Subscription Price is higher than the Estimated Subscription Price, the subscriber will receive less shares than subscribed for and any payments made by a subscriber toward the over-subscription rights will first be applied toward completing the purchase of all shares subscribed for pursuant to their basic rights, and then towards shares subscribed for pursuant to the over-subscription rights, if any.  For more information, see “Questions and Answers About the Rights Offering” below.

Exercise of Subscription Rights

Subscription Rights, consisting of basic rights and over-subscription rights, may be exercised at any time during the subscription period, which commences on May 19, 2021 and expires at 5:00 p.m. (Eastern time) on June 3, 2021, or the Expiration Date, unless we extend or terminate this offering.  Once made, all exercises of Subscription Rights are irrevocable.

We may extend this offering for one or more additional periods in our sole discretion.  We will announce any extension in a press release issued no later than 9:00 a.m. (Eastern time) on the business day after the most recently announced Expiration Date.

Subscription Rights may only be exercised in aggregate for at least one whole right.  Any fractional Subscription Rights will be rounded up to one Subscription Right.

Transferability

The Subscription Rights are evidenced by a subscription certificate and mayare non-transferable.  Shares of common stock included in the offering will be transferable following their issuance.

Use of Proceeds

Assuming this offering is fully subscribed, we estimate our net proceeds from the offering will total approximately $92.0 million, after deducting fees and expenses of Maxim, as dealer-manager, and our other estimated offering expenses.  We intend to use the net proceeds for general working capital purposes, including the protection of our intellectual property rights through litigation and other methods, funding future research and development of our intellectual property and products, and funding for growth initiatives for both our grocery and vape segments.  See “Use of Proceeds.”

Issuance of Our Common Stock

If you purchase shares of common stock through the rights offering, we will issue those shares to you in book-entry, or uncertificated, form as soon as practicable after the completion of the rights offering.  Stock certificates will not be issued for shares of our common stock purchased in the rights offering.

2

Subscription Information

In order to obtain subscription information, you should contact:

• Broadridge Corporate Issuer Solutions, Inc., which will act as the subscription agent and the information agent in connection with this offering, by telephone at (855) 793-5068 or by email at shareholder@broadridge.com; or
• your broker-dealer, trust company or other nominee (including any mobile investment platform) where your Subscription Rights are held.

Subscription Procedures

In order to exercise your Subscription Rights, including your over-subscription right, you should deliver a completed subscription certificate and the required payment to Broadridge Corporate Issuer Solutions, Inc., the subscription agent for this offering, by the Expiration Date.

Important Dates

Set forth below are important dates for this offering, which generally are subject to extension:

Record dateMay 18, 2021
Commencement dateMay 19, 2021
Expiration DateJune 3, 2021
Deadline for delivery of subscription certificates and payment of subscription pricesJune 3, 2021

Dealer-manager

Maxim Group LLC will act as the dealer-manager for the rights offering.

3


QUESTIONS AND ANSWERS RELATING TO THIS OFFERING

The following are examples of what we anticipate will be common questions about this offering.  The answers are based on selected information included elsewhere in this prospectus.  The following questions and answers do not contain all of the information that may be important to you and may not address all of the questions that you may have about this offering.  This prospectus, including the documents we incorporate by reference, contains more detailed descriptions of the terms and conditions of this offering and provides additional information about our company and our business, including potential risks related to our business, the Rights Offering and common stock.

What is the Rights Offering?

We are issuing to each holder of common stock and the holders of our Series D convertible preferred stock (“Series D Preferred Stock”) as of the record date, whom we refer to as a rights holder or you, one non-transferable subscription right for every four shares of common stock then owned by the holder as of the Record Date.  Each basic right entitles the holder to purchase one share at the Actual Subscription Price.  For purposes of submitting subscription payments, the Estimated Subscription Price will be $0.001425.  The Actual Subscription Price is equal to 75% of the VWAP of our common stock on the OTC Pink Sheets for the five consecutive trading days ending on the Expiration Date.  In effect, the participants in the rights offering will be purchasing their shares at a 25% discount to such VWAP.

What is the Subscription Price?

The Actual Subscription Price for the shares to be issued pursuant to the offer will equal 75% of the VWAP of our common stock on the OTC Pink Sheets for the five consecutive trading days ending on the Expiration Date.  Because the subscription price will be determined on the Expiration Date, rights holders will not know the subscription price at the time of exercise and will be required initially to pay for both the shares subscribed for pursuant to their basic Subscription Rights and, if eligible, any additional shares subscribed for pursuant to the over-subscription right at the Estimated Subscription Price of $0.001425 per share.  The Estimated Subscription Price reflects what the Actual Subscription Price would be if it was calculated using May 12, 2021 as the end date for the VWAP.   Stockholders exercising their Subscription Rights are in effect investing a fixed amount in the Company to receive the maximum number of shares of Common Stock issuable at the Actual Subscription Price.  Regardless of the Actual Subscription Price, Stockholders who exercise their rights will have no right to rescind their subscriptions after receipt of their completed subscription certificates together with payment for shares by the subscription agent.

By way of example, if you wish to purchase 1,000,000 shares (assuming 500,000 shares pursuant to your basic rights and 500,000 shares pursuant to your over-subscription rights) at the Estimated Subscription Price of $0.001425, you would be investing $1,425.  The amount of shares that you receive for your $1,425 will be adjusted based on the Actual Subscription Price.  Using the previous example, if the Actual Subscription Price is $0.00135, you will receive 1,055,556 shares for your same $1,425 investment.  Conversely, if the Actual Subscription Price is increased to $0.0015 you will receive 950,000 shares for your $1,425 investment.  However, in both cases you will be receiving a 25% discount to the VWAP for the common stock over the five consecutive trading days ending on the Expiration Date.  This example assumes the shares in excess of 500,000 were available pursuant to Over-Subscription Rights.

What are the basic rights?

For each basic right held, each rights holder has the opportunity to purchase one share at the Actual Subscription Price, provided that (1) basic rights must be exercised for a whole share (cannot exercise 0.5 Subscription Rights), and (2) the total subscription price payable upon any exercise of Subscription Rights will be rounded to the nearest whole cent.  Any fractional basic rights will be rounded up to one Subscription Right.  We have granted to you, as a holder of common stock as of the record date, one basic right for each four shares of common stock you then owned.  For example, if you owned 4,000 shares of common stock as of the record date, you would receive 1,000 basic rights and would have the right to purchase, for an aggregate Subscription Price, 1,000 shares of common stock.  You may exercise all, a portion or none of your basic rights.  If you exercise fewer than all of your basic rights, however, you will not be entitled to purchase any additional shares pursuant to the over-subscription right.  See “—What is the over-subscription right?” below.

4

What is the over-subscription right?

If you exercise all of your basic rights, you will have the right, which we refer to as the over-subscription right, to purchase additional shares that remain unsubscribed as a result of any unexercised basic rights.  We refer to the basic rights and over-subscription right collectively as Subscription Rights.  You should indicate on your subscription certificate, or the form provided by your nominee if your shares are held in the name of a nominee, how many additional shares you would like to purchase pursuant to your over-subscription right.  You are entitled to exercise your over-subscription right only if you exercise your basic rights in full.  If over-subscription requests exceed the number of shares available, however, we will allocate the available shares pro rata among rights holders who over-subscribe based on their percentage ownership in the Company.  See “The Rights Offering—Over-Subscription Right.”

May the Subscription Rights that I exercise be reduced for any reason?

Yes.  While we are distributing to holders of our common stock and Series D preferred stock one subscription right for every four shares of common stock owned or deemed owned on the Record Date, we are only seeking to raise $100 million dollars in gross proceeds in this offering.  As a result, based on (1) 307,926,082,074 shares of common stock outstanding as of the date of the preliminary prospectus and (2) 2,083,333,333 shares of common stock deemed to be owned by the Series D holders that have a contractual right to participate in this offering and deemed to be outstanding as of the Record Date, we would grant subscription rights to acquire 77,502,353,852 shares of common stock but will only accept subscriptions for 70,175,438,596 shares of common stock based on the Estimated Subscription Amount.  Accordingly, sufficient shares may not be available to fulfill all of the subscriptions rights that have been exercised.  In the event the Company is not able fulfill the subscriptions entirely, the Company will reduce the subscriptions pro rata based on your number of basic rights exercised in relation to the total subscription amounts and return any remaining funds to the subscriber.

In addition, sufficient shares may not be available to honor your exercise of the over-subscription right.  If exercises of over-subscription rights exceed the number of shares available, we will allocate the available shares pro rata among rights holders who over-subscribe based on the number of over-subscription shares for which the rights holders have subscribed.

Why are we conducting this offering?

In accordance with our strategic plan, we are conducting this offering primarily to raise funds to facilitate the enforcement of our patent rights through litigation and other methods, research and development of our intellectual property suite and products, to accelerate our growth efforts in the health food, vitamin and vape sectors, to improve our overall liquidity, and for other general corporate purposes.  Our board of directors has approved this offering and believes it will allow us to raise equity capital in a cost-effective manner that provides all of our existing stockholders the opportunity to participate in a non-dilutive manner.  Based on information available to the board, as well as subsequent analyses of the board, the board believes that this offering is in the best interests of our company and stockholders.  Our board is not, however, making any recommendation regarding your exercise of the Subscription Rights.

Our board considered and evaluated a number of factors relating to this offering, including:

the fact that existing stockholders would have the opportunity to purchase additional shares;
our current capital resources and indebtedness, and our future need for additional liquidity and capital;
our need for increased financial flexibility in order to enable us to achieve our business plan;
the size and timing of the offering and alternative securities to be offered;
the potential dilution to our current stockholders if they choose not to participate in the offering;
the non-transferability of the Subscription Rights; and
alternatives available for raising capital.

5

Am I required to exercise the Subscription Rights I receive in this offering?

No.  You may exercise any number of your Subscription Rights, or you may choose not to exercise any of your Subscription Rights.  If, however, you choose not to exercise your Subscription Rights or you exercise less than your full amount of Subscription Rights and other stockholders fully exercise their Subscription Rights, the percentage of common stock owned by other stockholders will increase relative to your ownership percentage and your voting and other rights in our company will likewise be diluted due to your reduced ownership in HCMC ― see “Description of Securities” for a description of the voting and liquidation rights of our common stock. However, your amount of shares you own will in no instance be reduced.

May I sell, transfer or assign my Subscription Rights?

No.  You may not transfer, sell or assign any of the Subscription Rights distributed to you, except that Subscription Rights will be transferable by operation of law (e.g., by death).  The Subscription Rights are non-transferable and will not be listed on any securities exchange or included in any automated quotation system.  Therefore, there will be no market for the Subscription Rights.

How do I exercise my Subscription Rights if my shares of common stock are held in my name?

If you hold your shares of common stock in your name and you wish to participate in this offering, you must deliver a properly completed and duly executed subscription certificate and all other required subscription documents, together with payment of the full subscription price, to the subscription agent before 5:00 p.m. (Eastern time) on the Expiration Date.

If you send an uncertified check, payment will not be deemed to have been delivered to the subscription agent until the check has cleared.  In certain cases, you may be required to provide signature guarantees.  If you send an uncertified check, please send it as early as possible to have the best chance of it clearing before the Expiration Date.

Please follow the delivery instructions on the subscription certificate.  Please DO NOT deliver documents to HCMC.  You are solely responsible for completing delivery of your subscription certificate, all other required subscription documents and subscription payment to the subscription agent.  You should allow sufficient time for delivery of your subscription materials to the subscription agent so that the subscription agent receives them by 5:00 p.m. (Eastern time) on the Expiration Date.  See “—To whom should I send my forms and payment?” below.

If you send a payment that is insufficient to purchase the shares you requested, or if the number of shares you requested is not specified in the forms, the payment received will be applied to exercise your Subscription Rights to the fullest extent possible based on the amount of the payment received pursuant to your Subscription Rights.  Any payment that is received but not so applied will be refunded to you without interest (subject to the rounding of the amount so applied to the nearest whole cent).

What form of payment is required to purchase shares in the offering?

As described in the instructions accompanying the subscription certificate, payments submitted to the subscription agent must be made in U.S. dollars.  Checks or bank drafts drawn on U.S. banks should be payable to the order of “Broadridge Corporate Issuer Solutions, Inc., as Subscription Agent for Healthier Choices Management Corp.”  Payments by uncertified check will be deemed to have been received upon clearance.  Please note that funds paid by uncertified check may take five or more business days to clear.  Accordingly, rights holders who wish to pay the subscription price by means of uncertified check are urged to make payment sufficiently in advance of the expiration time to ensure that such payment is received and clears by such date.  If you hold your shares of common stock in the name of a broker, dealer, custodian bank or other nominee (including any mobile investment platform), separate payment instructions may apply.  Please contact your nominee, if applicable, for further payment instructions.

6

How do I exercise my Subscription Rights if my shares of common stock are held in the name of a broker, dealer, custodian bank or other nominee?

If you hold shares of common stock in the name of a broker, dealer, custodian bank or other nominee (including any mobile investment platform) that uses the services of Depository Trust Company (DTC), then Depository Trust Company will credit one basic right to your nominee record holder for every four shares of common stock that you beneficially owned as of the record date.  If you are not contacted by your nominee (including any mobile investment platform), you should contact your nominee as soon as possible.

How soon must I act to exercise my Subscription Rights?

If your shares of common stock are registered in your name and you elect to exercise any of your Subscription Rights, the subscription agent must receive your properly completed and duly executed subscription certificate, all other required subscription documents and full subscription payment, including final clearance of any uncertified check, before 5:00 p.m. (Eastern time) on the Expiration Date on June 3, 2021.  If you hold shares in the name of a broker, dealer, custodian bank or other nominee, your nominee (including any mobile investment platform) may establish an earlier deadline before the expiration of this offering by which time you must provide the nominee with your instructions and payment to exercise your Subscription Rights.

Although we will make reasonable attempts to provide this prospectus to our stockholders to whom rights are distributed, this offering and all related Subscription Rights will expire at 5:00 p.m. (Eastern time) on the Expiration Date, whether or not we have been able to locate and deliver this prospectus to you or any other stockholder.

After I exercise my Subscription Rights, can I change my mind?

No.  Once made, all exercises of Subscription Rights are irrevocable, even if you later learn information that you consider to be unfavorable to the exercise of your Subscription Right or if the offering is extended by the board of directors.  You should not exercise your subscription right unless you are certain that you wish to purchase shares at the Estimated Subscription Price.

What happens if the Actual Subscription Price is less than the Estimated Subscription Price?

If, on the Expiration Date, the Actual Subscription Price is lower than the Estimated Subscription Price paid by the subscriber, any Excess Subscription Amounts paid by a subscriber will be applied towards the purchase of additional shares in the rights offering.  For example, assume that the Estimated Initial Subscription Price is $0.001425 per share.  If you want to exercise your rights to purchase 1,000,000 shares, you will promptly send payment to the subscription agent in the amount of $1,425.  If the Actual Subscription Price decreases to $0.00135 per share, you will be deemed to have exercised the over-subscription rights and will receive 1,055,556 shares rather than 1,000,000 shares and no cash back.  Detailed instructions to exercise your rights, including regarding payment of the subscription price, are also included on your rights certificate.  For assistance you may contact the subscription agent, Broadridge Corporate Issuer Solutions, Inc., toll free at 1-888-789-8409 or by e-mail at shareholder@broadridge.com.

What happens if the Actual Subscription Price is more than the Estimated Subscription Price?

If, on the Expiration Date, the Actual Subscription Price is greater than the Estimated Subscription Price paid by the subscriber, any payments made by a subscriber with respect to the over-subscription rights will first be applied towards the purchase of shares subscribed for pursuant to the subscriber’s basic rights, and then towards shares subscribed for pursuant to the over-subscription rights, if any.  If you did not exercise the over-subscription rights, you will receive fewer shares than you elected to purchase pursuant to the basic rights.  For example, assume that the Estimated Subscription Price is $0.001425 per share.  If you want to exercise your rights to purchase 1,000,000 shares, you will promptly send payment to the subscription agent in the amount of $1,425.  If the Actual Subscription Price increases to $0.0015 per share, you will receive 950,000 shares rather than 1,000,000 shares for your payment with respect to your basic rights.  In addition, if you made a payment with respect to your over-subscription right, a portion of such payment will be used to fulfill your purchase request for the additional 500,000 shares related to your basic rights.  Detailed instructions to exercise your rights, including regarding payment of the subscription price, are also included on your rights certificate.  Regardless of the Actual Subscription Price, Stockholders who exercise their rights will have no right to rescind their subscriptions after receipt of their completed subscription certificates together with payment for shares by the subscription agent.  For assistance you may contact the subscription agent, Broadridge Corporate Issuer Solutions, Inc., toll free at 1-888-789-8409 or by e-mail at shareholder@broadridge.com.

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Does HCMC need to achieve a minimum participation level in order to complete the rights offering?

No.  There is no minimum subscription requirement.  We may consummate the offering regardless of the amount raised from the exercise of basic and over-subscription rights by the expiration date.

Can this offering be terminated or extended?

Yes.  If we terminate this offering, neither we nor the subscription agent will have any obligation with respect to Subscription Rights that have been exercised except to promptly return, without interest or deduction, any subscription payment the subscription agent received from you.  This summaryIf we were to terminate this offering, any money received from subscribing stockholders would be promptly returned, without interest or deduction, and we would not be obligated to issue shares or shares of common stock to rights holders who have exercised their Subscription Rights prior to termination.

Is a rights offering similar to a reverse stock split?

No.  These are completely different corporate actions.  Among other differences between these actions, the numbers of shares owned by a stockholder is qualifiedreduced in a reverse stock split.  No reduction in shares owned by any stockholder will occur as a result of the rights offering.

How was the subscription price determined?

The subscription price was set by our board of directors, considering, among other things, input from its entiretydealer-manager for this offering.  The factors considered by our board are discussed in “The Rights Offering—Reasons for this Offering” and “Determination of the Subscription Price.”

Has the board of directors made a recommendation to stockholders regarding the exercise of rights under this offering?

No.  Our board of directors has not made, nor will it make, any recommendation to stockholders regarding the exercise of Subscription Rights in this offering.  We cannot predict the price at which shares of our outstanding common stock will trade after this offering.  You should make an independent investment decision about whether or not to exercise your Subscription Rights.  Rights holders who exercise Subscription Rights risk investment loss on new money invested.  We cannot assure you that the market price for common stock will remain above the price payable per share of common stock, or that anyone purchasing shares of common stock at the exercise price will be able to sell those shares in the future at the same price or a higher price.  If you do not exercise your Subscription Rights, you will lose any value represented by your Subscription Rights, and if you do not exercise your rights in full, your percentage ownership interest and related rights in our company will be diluted due to your reduced ownership in HCMC.

May I participate in this offering if I sell my common stock after the record date?

The record date for this offering is 5:00 p.m. (Eastern time) May 18, 2021.  If you own common stock as of the record date, you will receive Subscription Rights and may participate in this offering even if you subsequently sell your common stock.

Are there any risks associated with this offering?

Yes.  The exercise of your Subscription Rights involves risks.  Exercising your Subscription Rights involves the purchase of common stock and should be read togetherconsidered as carefully as you would consider any other equity investment.  Among other things, you should carefully consider the risks described under the heading “Risk Factors” in this prospectus and all other information contained in this prospectus.

8

Will the directors and executive officers participate in this offering?

No.  To the extent they hold common stock as of the record date, our directors and executive officers are entitled to participate in this offering on the same terms and conditions applicable to all other stockholders.  Our directors and executive officers, however, have agreed with the information contained elsewhereCompany not to participate in this prospectus. You should carefully readoffering, although they are not required to do so.

May stockholders in all jurisdictions participate in the rights offering?

Although we intend to distribute the rights to all stockholders, we reserve the right in some states to require stockholders, if they wish to participate, to state and agree upon exercise of their respective rights that they are acquiring the shares for investment purposes only, and that they have no present intention to resell or transfer any shares acquired.  Our securities are not being offered in any jurisdiction where the offer is not permitted under applicable local laws.

When will I receive my shares of common stock?

If you purchase shares of common stock through the rights offering, we will issue those shares to you in book-entry, or uncertificated, form.  Although we will endeavor to issue the appropriate book-entries as soon as practicable after completion of this entire prospectus before making a decision about whether to invest in our common stock. The terms “Vapor Corp.,”, “Vapor,” “we,” “us,” “our”offering, there may be some delay between the Expiration Date and the Company refer to Vapor Corp. and its consolidated wholly-owned subsidiary Smoke Anywhere USA, Inc. andtime that we issue the terms “Smoke Anywhere USA” and “Smoke” refer to our wholly-owned subsidiary Smoke Anywhere USA, Inc.

Vapor Corp.

Company Overview

We design, market, and distribute electronic cigarettes and accessories under the Krave®, Fifty-One® (also known as Smoke 51), VaporX®, Hookah Stix®, Alternacig®, EZ Smoker®, Green Puffer®, Americig®, Fumaré™ and Smoke Star® brands. We also design and develop private label brands for our distribution customers. We market our electronic cigarettes as an alternative to traditional tobacco cigarettes.

Electronic Cigarettes

“Electronic cigarettes” or “e-cigarettes,” are battery-powered products that enable users to inhale nicotine vapor without smoke, tar, ash or carbon monoxide. Electronic cigarettes look like traditional cigarettes and, regardless of their construction, are comprised of three functional components:

a mouthpiece, which is a small plastic cartridge that contains a liquid nicotine solution;

a heating element that vaporizes the liquid nicotine so that it can be inhaled; and

the electronics, which include: a lithium-ion battery, an airflow sensor, a microchip controller and an LED, which illuminates to indicate use.

When a user draws air through the electronic cigarette, the air flow is detected by a sensor, which activates a heating element that vaporizes the solution stored in the mouthpiece/cartridge, the solution is then vaporized and it is this vapor that is inhaled by the user. The cartridge contains either a nicotine solution or a nicotine free solution, either of which may be flavored.

Our Electronic Cigarettes

We offer disposable electronic cigarettes in multiple sizes, puff counts, styles, flavors and nicotine strengths; rechargeable vaporizers for use with either e-liquid solutions or dry herbs or leaf; and rechargeable electronic cigarettes, which are available in either two or three part units, also known as Duo or TRIO® products:

The DUO

The DUO’s two-part construction (rechargeable battery and cartridge) features a replaceable all-in-one atomized cartridge (also known as a “cartomizer”). This cartomizer is changed when the nicotine or nicotine free solution is depleted from use. The all-in-one configuration eliminates the need for maintenance of a separate atomizer and maintains consistent performance of the e-cigarette over time.

LOGO

The TRIO®

The TRIO’s three-part construction (rechargeable battery, atomizer, and filter cartridge) features a separate atomizer from the cartridge; the atomizer is reused and requires separate maintenance over its useful life. Replacement atomizers are easily serviceable by the user. In the TRIO, the only component that needs to be routinely replaced is the refill cartridge (either with or without nicotine).

LOGO

Our Brands

We sell our electronic cigarettes under several different brands, including under the Krave®, Fifty-One® (also known as Smoke 51), VaporX®, Hookah Stix®, Alternacig®, EZ Smoker®, Green Puffer®, Americig®, Fumaré™ and Smoke Star®. We also design and develop private label brands for our distribution customers. Our in-house engineering and graphic design teams diligently work to provide superb looking, technologically advanced affordable e-cigarette options. We have developed and trademarked or are preparing to commercialize additional brands which we currently ornew book-entries.  Stock certificates will market to new customers and demographics.

The Market for Electronic Cigarettes

We market our electronic cigarettes as an alternative to traditional tobacco cigarettes. We offer our products in multiple nicotine strengths, flavors and puff counts. Because electronic cigarettes offer a “smoking” experience without the burning of tobacco leaf, electronic cigarettes offer users the ability to satisfy their nicotine cravings without smoke, tar, ash or carbon monoxide. In many cases electronic cigarettes may be used where tobacco-burning cigarettes may not. Electronic cigarettes may be used in some instances where for regulatory or safety reasons tobacco burning cigarettes may not be used.

According to the U.S. Centersissued for Disease Control and Prevention, in 2010, an estimated 45.3 million people, or 19.3% of adults, in the United States smoke cigarettes. According to the Tobacco Vapor Electronic Cigarette Association, an industry trade group, more than 3.5 million people currently use electronic cigarettes in the United States. In 2011, about 21% of adults who smoke traditional tobacco cigarettes had used electronic cigarettes, up from about 10% in 2010, according to the U.S. Centers for Disease Control and Prevention. Annual sales of electronic cigarettes in the United States are estimated to increase to $1 billion in 2013 from $500 million in 2012. Annual sales of traditional tobacco cigarettes, according to industry estimates, were $80 billion in 2012.

Recent Developments

On October 22, 2013, we entered into a purchase agreement (the “Purchase Agreement”) with various institutional and individual accredited investors and certain of our officers and directors to raise gross proceeds of $10 million in a private placement of 16,666,667 shares of our common stock purchased in the rights offering.


What effects will this offering have on our outstanding common stock?

Based on shares of common stock outstanding as of May 11, 2021, if this offering is fully subscribed at a per share price of $0.60 (the “Private Placement”).

On October 29, 2013, we completed the Private Placement. We received net proceeds of approximately $9 million from the Private Placement, after paying placement agent fees and estimated offering expenses, whichEstimated Subscription Price, we will use to fund our growth initiatives and for working capital purposes.

Roth Capital Partners, LLC acted as the exclusive placement agent for the Private Placement and, as compensation therefor, we paid Roth Capital Partners, LLC placement agent feeshave 378,101,520,610 shares of approximately $579,000 and issued to them a common stock purchase warrant to purchase up to 964,850outstanding, representing an increase of 22.7% in our outstanding shares as of our common stock at an initialthe record date.  If you fully exercise price of $0.66 per share. The shares underlying this warrant are covered by this prospectus.

In conjunction with completing the Private Placement, on October 29, 2013, the holders of our approximately $1.7 million of outstanding senior convertible notes, some of whom are officers and directors ofyour basic rights, your proportional interest in our company convertedwill not change.  If you exercise only a portion, or none, of your basic rights, your interest in full all of these senior convertible notes into approximately 3.9 million shares of our common stock, whereupon all of these senior convertible notes were fully extinguishedcompany will be diluted and cease to be outstanding.

We filed the registration statement of which this prospectus is a part to fulfill certain ofyour proportional interest in our contractual obligations under a registration rights agreement we entered into pursuant to the Purchase Agreement.

The Private Placement, including the Purchase Agreement, the registration rights agreement and the common stock purchase warrant we issued to the placement agent, are further described in the section entitled “Description of Private Placement” of this prospectus.

Corporate Information

We were originally incorporated as Consolidated Mining International, Inc. in 1985 as a Nevada corporation, and changed our name in 1987 to Miller Diversified Corporation whereupon we operated in the commercial cattle feeding business until October 31, 2003 when the company sold substantially all of its assets and became a discontinued operation. On November 5, 2009, we acquired Smoke Anywhere USA, Inc., a distributor of electronic cigarettes, in a reverse triangular merger. As a result of the merger, Smoke Anywhere USA, Inc. became our sole operating business. On January 7, 2010, we changed our name to Vapor Corp. Our fiscal year is a calendar year ending December 31.

Our principal executive offices are located at 3001 Griffin Road, Dania Beach, Florida 33312, and our telephone number is (888) 766-5351. Our website is located at www.vapor-corp.com. Information on our website is not, and should not be considered, part of this prospectus.

The Offering

Common stock offered by selling stockholders:17,045,683 shares, which includes 964,850 shares issuable upon the exercise of a common stock purchase warrant.
Common stock offered by usNone.

Common stock outstanding before this

offering

80,982,629 shares as of November 14, 2013.

Common stock outstanding after this offering

(assuming full exercise of the common stock

purchase warrant)

81,947,479
Use of ProceedsWe will not receive any of the proceeds from the sale or other disposition of the shares of our common stock covered by this prospectus by the selling stockholders. However, we may receive proceeds upon the cash exercise of the common stock purchase warrant, the underlying shares of which are offered by this prospectus.

OTC Bulletin Board symbol for our

Common Stock

VPCO.OB
Risk FactorsInvesting in our common stock involves a high degree of risk. You should carefully review and consider the section entitled “Risk Factors” of this prospectus for a discussion of factors to consider before deciding to invest in our common stock.

DESCRIPTION OF PRIVATE PLACEMENT

On October 22, 2013, we entered into a purchase agreement (the “Purchase Agreement”) with various institutional and individual accredited investors and certain of our officers and directors to raise gross proceeds of $10 million in a private placement of 16,666,667 shares of our common stock at a per share price of $0.60 (the “Private Placement”).

On October 29, 2013, we completed the Private Placement. We received net proceeds from the Private Placement of approximately $9 million, after paying placement agent fees and estimated offering expenses, which we will use to fund our growth initiatives and for working capital purposes.

Roth Capital Partners, LLC acted as the exclusive placement agent for the Private Placement and, as compensation therefor, we paid Roth Capital Partners, LLC placement agent fees of approximately $579,000 and issued to them a common stock purchase warrant to purchase up to 964,850 shares of our common stock at an initial exercise price of $0.66 per share. decrease.


The warrant is immediately exercisable and expires on October 28, 2018. The exercise price and number of shares of common stock issuable underoutstanding listed in each case above assumes that (1) all of the warrant are subject to anti-dilutive adjustments forother shares of common stock splits, stock dividends, recapitalizationsissued and similar transactions. At any timeoutstanding on the warrant may be exercisedrecord date will remain issued and outstanding and owned by meansthe same persons as of a “cashless exercise”the closing of this offering, and (2) we will not receiveissue any proceeds at such time. The shares underlyingof common stock in the period between the record date and the closing of this warrant are covered by this prospectus.

In conjunction with completion of the Private Placement, on October 29, 2013,offering.


Can the holders of our approximately $1.7 million of outstanding senior convertible notes, some of whom are officers and directorsthe Series D Preferred Stock Participate in the Rights Offering?

Yes.  The holders of our company, converted in full all of these senior convertible notes into approximately 3.9 million shares of our common stock, whereupon all of these senior convertible notes were fully extinguished and cease to be outstanding.

Pursuant to the Purchase Agreement, concomitantly with completion of the Private Placement, we entered into a registration rights agreement with the investors (other than our participating officers and directors), pursuant to which we are required to file one or more shelf registration statements with the SEC registering for resale by the investors (other than our participating officers and directors) the shares of our common stock purchased by them in the Private Placement. If an initial shelf registration statement is (i) not filed by November 28, 2013, (ii) not declared effective by the earlier of (A) five business days after the SEC informs us that we may request effectiveness of such initial shelf registration statement or (B) January 27, 2014 or (iii) not effective for resales for more than 20 consecutive days or more than 45 days in any 12 month period during the registration period (i.e., the earlier of the dateSeries D Preferred Stock will also receive Subscription Rights based on which the shares have been sold or are eligible for sale under SEC Rule 144 without restriction) or any other required shelf registration statement is not timely filed, declared effective by the SEC or continuously effective in accordance with the time periods prescribed by the registration rights agreement, we are required to pay the investors (other than our participating officers and directors) liquidated damages in cash equal to 1.5% of the aggregate purchase price paid by the investors (other than our participating officers and directors) for the shares for every 30 days or portion thereof until the default is cured. We filed the registration statement of which this prospectus is a part to fulfill certain of our contractual obligations under the registration rights agreement. If any of the shares are not able to be included in that registration statement, we have agreed to file subsequent registration statements until all of the shares have been registered or are eligible for sale under SEC Rule 144 without restriction.

Under the terms of the Purchase Agreement, we are required to take, among others, the following actions within certain prescribed time periods:

Not later than November 28, 2013, we are required to reduce the number of shares of common stock reserved for issuance underthat would be received upon conversion in full of such preferred stock.  Pursuant to our existing equity incentive plan to no more than 9 million shares from 40 million shares (prior to giving effect toCertificate of Incorporation, the reverse stock split referenced below). At no time are we permitted to have awards outstanding under our equity incentive plan(s) or otherwise for more than an aggregate of 9 million5,000 shares of common stock (appropriately adjusted for the reverse stock split referenced above and for any other stock split, stock dividend or other reclassification or combination of the common stock occurring after October 22, 2013).

Not later than December 28, 2013, we are required to effect a reverse stock split of our common stock at a ratio determined in good faith by our board based on market conditions and other factors it deems relevant subject to the reasonable approval of the selling stockholders, Special Situations Fund III QP, L.P., Special Situations Cayman Fund, L.P. and Special Situations Private Equity Fund, L.P., which are affiliates of AWM Investment Company (collectively, the “SSF Investors”; provided, however, that the split ratio is required to yield an immediate post-split adjusted price per share of common stock of not less than 150% of the minimum bid price required for us to list our common stock on The NASDAQ Capital Market;

As soon as reasonably practicable but not later than December 31, 2013, we are required to reincorporate to the State of Delaware from the State of Nevada;

Not later than April 27, 2014, we are required to reconstitute our board of directors so that as so reconstituted, the board of directors will consist of not less than five members, a majority of whom are each required to qualify as an “independent director” as defined in NASDAQ Marketplace Rule 5605(a)(2) and the related NASDAQ interpretative guidance. So long as the SSF Investors beneficially own at least 50% of theSeries D Preferred Stock outstanding may currently convert into 2,083,333,333 shares of our common stock purchased by them in the Private Placement,aggregate.

How much will HCMC receive from this offering, and how will its proceeds be used?

If this offering is fully subscribed, we estimate our net proceeds from the SSF Investors haveoffering will total approximately $92.0 million, after deducting fees and expenses of Maxim, as dealer-manager, and our other estimated offering expenses.  We intend to use the rightnet proceeds to appoint one memberfacilitate the enforcement of our intellectual property rights through litigation and other methods, research and development of our intellectual property suite and products, to accelerate our board who qualifiesgrowth efforts in the health food, vitamin and vape sectors, to improve our overall liquidity, and for other general corporate purposes.

If my exercise of Subscription Rights is cutback due to the offering being oversubscribed, is not valid or if this offering is not completed, will my subscription payment be refunded to me?

Yes.  The subscription agent will hold all funds it receives in escrow until the completion or termination of this offering.  If your exercise of Subscription Rights is deemed not to be valid or this offering is not completed, all subscription payments received by the subscription agent will be promptly returned, without interest or deduction, following the expiration of the offering.  If you own shares through a nominee (including any mobile investment platform), it may take longer for you to receive your subscription price repayment because the subscription agent will return payments through your nominee.

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What fees or charges apply if I purchase shares in this offering?

We are not charging any fee or sales commission to issue rights to you or, if you exercise any of your Subscription Rights, to issue shares to you.  If you exercise your Subscription Rights through a broker, dealer, custodian bank or other nominee (including any mobile investment platform), you are responsible for paying any fees your nominee may charge you.

What are the U.S. federal income tax consequences of exercising my Subscription Rights?

For U.S. federal income tax purposes, a rights holder should not recognize income or loss in connection with the receipt or exercise of rights in this offering.  You should consult your tax advisor as to your particular tax consequences resulting from the offering.  For a summary of certain U.S. federal income tax consequences of this offering, see “Material U.S. Federal Income Tax Considerations.”

To whom should I send my forms and payment?

If your shares of common stock are held in the name of a broker, dealer, custodian bank or other nominee (including any mobile investment platform), then you should deliver all required subscription documents and subscription payments pursuant to the instructions provided by your nominee.  If your shares of common stock are held in your name, then you should send your subscription certificate, all other required subscription documents and your subscription payment by mail to:

Broadridge Corporate Issuer Solutions, Inc.
Attn: BCIS re-Organization Dept.
P.O. Box 1317
Brentwood, NY 11717-0718

or by hand delivery or overnight courier to:

Broadridge Corporate Issuer Solutions, Inc.
Attn: BCIS IWS
51 Mercedes Way
Edgewood, NY 11717

You and, if applicable, your nominee are solely responsible for completing delivery to the subscription agent of your subscription certificate, as well as for completing delivery of all other required subscription documents and your subscription payment.  You should allow sufficient time for delivery of your subscription materials to the subscription agent and for clearance of payments before the expiration of this offering.  If you hold your common stock through a broker, dealer, custodian bank or other nominee (including any mobile investment platform), your nominee may establish an earlier deadline before the Expiration Date of this offering.

Who is the dealer-manager?

Maxim will act as dealer-manager for this offering.  Under the terms and subject to the conditions contained in the dealer-manager agreement, Maxim will act as an independent directoradvisor for purposes of this offering.  We have agreed to pay Maxim certain fees for acting as defined by such ruledealer-manager and guidance; and

As soon as reasonably practicable butto reimburse it for certain expenses incurred in connection with this offering.  Maxim is not later than July 29, 2014, we are required to list ourunderwriting, soliciting or placing any of the Subscription Rights or the shares of common stock on The NASDAQ Capital Marketbeing issued in this offering and up untilis not making any recommendation with respect to such time asSubscription Rights (including with respect to the listing is accomplished we are required to comply with all NASDAQ rules (other than NASDAQ’s board composition, board committee, minimum bid price and similar listing requirements),exercise or expiration of such as holding annual meetings andSubscription Rights) or shares of common stock.

Whom should I contact if I have other questions?

If you have any questions regarding this offering, completion of the timely filing of proxy statements.subscription certificate or any other subscription documents or submitting payment in the offering, please contact Broadridge Corporate Issuer Solutions, Inc. by telephone at (855) 793-5068 or by email at shareholder@broadridge.com.


10

RISK FACTORS


Investing in our common stock hassecurities involves a high degree of risk.  Before making an investment in our common stock, youYou should consider and read carefully considerall of the following risks and uncertainties described below, as well as the other information contained in this prospectus, includingbefore making an investment decision with respect to our consolidated financial statementssecurities.  The occurrence of any of the following risks or those incorporated by reference, or additional risks and related notes and “Management’s Discussion and Analysis of Financial Condition and Results of Operations.” The risk factors described below are thoseuncertainties not presently known to us or that we currently believe are the material risks we face. These risk factors are not presented in the order of importance or probability of occurrence. Any of the risk factors described belowto be immaterial could significantlymaterially and adversely affect our business, prospects, financial condition, and results of operations.operations or cash flows.  In thatany such case, the markettrading price of our common stock, could decline, and you may lose all or a part of your investment.  AdditionalThis prospectus also contains forward-looking statements and estimates that involve risks and uncertainties.  Our actual results could differ materially from those anticipated in the forward-looking statements as a result of specific factors, including the risks and uncertainties described below and those incorporated by reference.

RISKS RELATED TO THE RIGHTS OFFERING

This offering may cause the price of common stock to decline, and the price may not currently knownrecover for a substantial period of time, or at all.

The subscription price of shares in this offering, together with the number of shares of common stock we propose to issue and ultimately will issue in the offering, may result in an immediate decrease in the market value of the common stock.  If the market price of common stock falls, you may have irrevocably committed to buy shares of common stock in this offering at an effective price per share greater than the prevailing market price.  Further, if a substantial number of Subscription Rights are exercised and the exercising rights holders choose to sell some or all of the shares purchased directly, the resulting sales could depress the market price of common stock.  We cannot assure you that the market price of common stock will not decline prior to the expiration of this offering or that, after shares of common stock are issued upon exercise of Subscription Rights, you will be able to sell shares of common stock purchased in the offering at a price greater than or equal to the effective price paid in the offering.

The subscription price determined for this offering may not be indicative of the fair value of common stock.

The subscription price was set by our board of directors, and you should not consider the subscription price as an indication of the fair value of common stock.  The subscription price does not necessarily bear any relationship to the book value of our assets, net worth, past operations, cash flows, earnings/losses, financial condition or any other established criteria for fair value.  The market price of common stock could decline during or after this offering, and you may not be able to sell shares of common stock purchased in the offering, at a price equal to or greater than the effective price paid in the offering, or at all.

Your interest in our company may be diluted as a result of this offering.

If you do not fully exercise your basic rights, you will, at the completion of this offering, own a smaller proportional interest in our company on a fully diluted basis than would have been the case if you had fully exercised your basic rights.  Based on shares outstanding as of May 11, 2021, after giving effect to this offering (assuming the offering is fully subscribed at the Estimated Subscription Price of $0.001425), we would have 378,101,520,610 shares of common stock outstanding, representing an increase in outstanding shares of 22.7%.

The Subscription Rights are non-transferable.

You cannot transfer or sell your Subscription Rights to anyone else.  We therefore do not intend to list the Subscription Rights on any securities exchange or include them in any automated quotation system and there will be no market for the Subscription Rights.

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We may have broad discretion in the use of a significant portion of the net proceeds from this offering and may not use those net proceeds effectively.

We intend to use the net proceeds to facilitate enforcement of our intellectual property rights through litigation and other methods, research and development of our intellectual property rights and products to accelerate our growth rate in the health food, vitamin and vape segments to improve our overall liquidity and reduce our indebtedness, and for other general corporate purposes.  We cannot specify with any certainty the particular uses of the net proceeds, if any, that we receive from this offering.  Our management will have broad discretion in the application of those additional net proceeds, and we may spend or invest those net proceeds in a way with which stockholders disagree.  The failure by management to apply these funds effectively could harm our business and financial condition.  Pending their use, we may invest the net proceeds in a manner that does not produce income or that loses value.

Our common stock price may be more volatile as a result of this Rights Offering.

Historically, the market price of our common stock has fluctuated over a wide range for a variety of reasons, including company-specific factors and industry-wide conditions and events.  The price of the common stock that will prevail in the market after this Rights Offering may be higher or lower than the Actual Subscription Price depending on many factors, some of which are beyond our control and may not be directly related to our operating performance.  Financings that may be available to us under current market conditions frequently involve sales at prices below the prices at which our common stock currently consideredtrades on the OTC Pink Sheets, as well as the issuance of warrants or convertible equity that require exercise or conversion prices that are calculated in the future at a discount to the then market price of our common stock.

We cannot assure you that the trading price of our common stock will not decline after you exercise your Subscription Rights.  If that occurs, you may have bought shares of common stock in the rights offering at a price greater than the prevailing market price and could have an immediate unrealized loss.  Moreover, we cannot assure you that, following the purchase of common stock in the rights offering, you will be able to sell your common stock at a price equal to or greater than the Actual Subscription Price, and you may lose all or part of your investment in our common stock.  Until shares of common stock are delivered upon expiration of the Rights Offering, you will not be able to sell the shares of our common stock that you purchase in the Rights Offering.  Shares of our common stock purchased in the rights offering will be issued as soon as practicable after the rights offering has expired, payment for the shares subscribed for has cleared, and all prorating calculations and reductions contemplated by the terms of the rights offering have been effected.  We will not pay you interest on funds delivered to the Subscription Agent pursuant to your exercise of Subscription Rights.

We may amend or modify the terms of the Rights Offering at any time before the expiration of the Rights Offering in a way that could adversely affect your investment.

Our Board of Directors reserves the right to amend or modify the terms of the Rights Offering.  The amendments or modifications may be made for any reason and may adversely affect your Subscription Rights.  These changes may include, for example, changes to the Subscription Price or other matters that may induce greater participation by our stockholders in the Rights Offering.  If we make any fundamental change (such as subscription price or the shares available to purchase pursuant to the basic right) to the terms of the Rights Offering after the date of effectiveness of this prospectus, we will file a post-effective amendment to the registration statement in which this prospectus is included and offer subscribers the opportunity to cancel their subscriptions.  In such event, we will issue subscription refunds to each stockholder subscribing to purchase shares in the rights offering and recirculate an amended prospectus after the post-effective amendment is declared effective with the Commission.  If we extend the Expiration Date in connection with any post-effective amendment, we will allow holders of Subscription Rights a reasonable period of additional time to make new investment decisions on the basis of the new information set forth in the prospectus that will form a part of the post-effective amendment.  In such event, we will issue a press release announcing the changes to the rights offering and the new Expiration Date.  Even if an amendment does not rise to the level that is fundamental and would thus require us to offer to return your subscription payment, the amendment may nonetheless adversely affect your rights and any prospective return on your investment.

You may not be able to immediately resell any shares of our common stock that you purchase upon the exercise of Subscription Rights immediately upon expiration of the Rights Offering.

If you exercise your Subscription Rights, you may not be able to resell the common stock you purchase by exercising your Subscription Rights until you (or your broker or other nominee) have received a book-entry representing those shares.  Although we will endeavor to issue the appropriate book-entries as soon as practicable after completion of this offering, there may be some delay between the Expiration Date and the time that we issue the new book-entries.  Until shares of common stock are delivered upon expiration of the Rights Offering, you will not be able to sell or transfer the common stock that you purchase in the Rights Offering.  The price of our common stock as quoted on the OTC Pink Sheets may decrease in the time period between the Expiration Date when you purchase your shares and the date you access to such shares and may have the ability to sell them.

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You may not revoke your exercise of rights.

Once you exercise your subscription rights, you may not revoke or change the exercise unless we are required by law to permit revocation.  Accordingly, if you exercise your subscription rights and the market price of our common stock increases above the Estimated Subscription Price or you later learn information about us or the rights offering that you consider unfavorable to the exercise of your subscription rights, you will be committed to buying shares and may not revoke or change your exercise. 

We do not know how many stockholders will participate in the Rights Offering.

We have no other agreements or understandings with any persons or entities with respect to their exercise of rights or their participation as an underwriter, broker or dealer in the rights offering.  We therefore do not know how many other stockholders, if any, will participate in our rights offering.  If the rights offering is not otherwise fully subscribed, we will not have the capital necessary to fund our contemplated uses of the net proceeds of the rights offering and might need to look to other sources of funding for these contemplated uses.  There is no assurance that these alternative sources will be available and at what cost.

Exercising the Subscription Rights limits your ability to engage in certain hedging transactions that could provide you with financial benefits.

By exercising the Subscription Rights, you are representing to us that you have not entered into any short sale or similar transaction with respect to our common stock since the Record Date for the rights offering.  This requirement prevents you from pursuing certain investment strategies that could provide you greater financial benefits than you might have realized if the Subscription Rights did not contain these requirements.

If we terminate this offering, neither we, nor the subscription agent will have any obligation to you except to promptly return your subscription payments.

We may terminate this offering at any time.  If we do, neither we, nor the subscription agent will have any obligation to you with respect to Subscription Rights that you have exercised, other than to promptly return, without interest or deduction, the subscription payment you delivered to the subscription agent.

If you do not act on a timely basis and follow subscription instructions, your exercise of Subscription Rights may be rejected.

Holders of common stock who desire to purchase shares in this offering must act on a timely basis to ensure that all required forms and payments are actually received by the subscription agent prior to 5:00 p.m. (Eastern Time) on the Expiration Date, unless extended.  If you are a beneficial owner of shares of common stock and you wish to exercise your Subscription Rights, you must act promptly to ensure that your broker, custodian bank or other nominee (including any mobile investment platform) acts for you and that all required forms and payments are actually received by your broker, custodian bank or other nominee (including any mobile investment platform) in sufficient time to deliver such forms and payments to the subscription agent in order to exercise your Subscription Rights by 5:00 p.m. (Eastern time) on the Expiration Date, unless extended. We will not be responsible if your broker, custodian or nominee (including any mobile investment platform) fails to ensure that all required forms and payments are actually received by the subscription agent in a timely manner.

If you fail to complete and sign the required subscription forms, send an incorrect payment amount, or otherwise fail to follow the subscription procedures that apply to your exercise of rights, the subscription agent may, depending on the circumstances, reject your subscription or accept it only to the extent of the payment received.  Neither we, nor the subscription agent undertakes to contact you concerning an incomplete or incorrect subscription form or payment, nor are we or the subscription agent under any obligation to correct such forms or payment.  We have the sole discretion to determine whether a subscription exercise properly follows the subscription procedures.

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If you pay the subscription price by uncertified check, your check may not clear in sufficient time to enable you to exercise your Subscription Rights.

Any uncertified check used to pay for the subscription price in this offering must clear prior to the Expiration Date of this offering.  The clearing process may require five or more business days.  If you choose to pay the subscription price, in whole or in part, by uncertified check and your check does not clear prior to the Expiration Date of this offering, you will not have satisfied the conditions to exercise your rights and you will not receive the shares you wish to purchase.

You may not receive all of the shares for which you subscribe pursuant to basic rights or the over-subscription right.

The Actual Subscription Price may be greater than the Estimated Subscription Price. If you sent in payment for only your maximum basic rights, the price increase will cause you to receive less than your maximum shares subscribed for pursuant to the basic rights. For example, if you have basic rights to acquire 1,000,000 shares, you will send in $1,425 (based on the Estimated Subscription Price of $0.001425 to acquire 1,000,000 shares) as your subscription payment.  If the Actual Subscription Price is $0.0015, you will only receive 950,000 shares in the right offering.  If you elected to exercise your over-subscription right, the remaining shares related to your basic rights will be purchased first using these funds to the extent available.

Rights holders who fully exercise their basic rights will have the right, pursuant to their over-subscription rights, to purchase additional shares to the extent other rights holders do not exercise their basic rights in full.  Over-subscription rights will be allocated pro rata among rights holders who over-subscribe, based on the number of over-subscription shares for which the rights holders have subscribed.  We cannot guarantee that you will receive all, or a significant portion, of the shares for which you subscribe pursuant to your over-subscription right.

If the number of shares allocated to you is less than your subscription request, the excess funds held by the subscription agent on your behalf will be promptly returned to you, without interest or deduction, after this offering has expired, and we will have no further obligations to you.

This offering may cause the market price of our common stock to decrease.

The subscription price, together with the number of shares of common stock we propose to issue and ultimately will issue in the rights offering, may result in an immediate decrease in the market price of our common stock.  This decrease may continue throughout and after the completion of the rights offering.  If that occurs, you may have committed to buy common stock in the rights offering at a price greater than the prevailing market price of our common stock.  Further, if a substantial number of subscription rights are exercised and the subscribing holders choose to sell some or all of the shares of common stock received upon exercise of those rights, the resulting sales could depress the market price of our common stock.  There is no assurance that following the rights offering you will be able to sell your shares of common stock purchased in the rights offering at a price equal to or greater than the subscription price.

Because no minimum subscription is required and because we do not have formal commitments from our stockholders for the entire amount we seek to raise pursuant to the rights offering, we cannot assure you of the amount of proceeds that we will receive from the rights offering.

No minimum subscription is required for consummation of the rights offering.  We do not have formal commitments from our stockholders for the amount we seek to raise pursuant to the Rights Offering, and it is possible that no other rights will be exercised in connection with the Rights Offering.  As a result, we cannot assure you of the amount of proceeds that we will receive in the Rights Offering.  Therefore, if you exercise all or any portion of your subscription rights, but other stockholders do not, we may not raise the desired amount of capital in the Rights Offering, the market price of our common stock could be adversely impacted and we may find it necessary to pursue alternative means of financing, which may be dilutive to your investment.

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Your receipt of Subscription Rights may be treated as a taxable dividend to you.

The distribution of Subscription Rights in this offering should be a non-taxable stock dividend under Section 305(a) of the Internal Revenue Code of 1986.  This position is not binding on the Internal Revenue Service or the courts, however.  If this offering is part of a “disproportionate distribution” under Section 305 of the Internal Revenue Code, your receipt of Subscription Rights may be treated as the receipt of a distribution equal to the fair market value of the rights.  Any such distribution treated as a disproportionate distribution would be treated as dividend income to the extent of our current and accumulated earnings and profits, with any excess being treated as a return of basis to the extent thereof and then as capital gain.  See “Material U.S. Federal Income Tax Considerations.”

Maxim, as dealer-manager, is not acting as an underwriter or placement agent of the Subscription Rights or the securities underlying the Subscription Rights.

Maxim will act as dealer-manager for this offering and, in that capacity, will provide marketing assistance in connection with the offering.  Maxim is not underwriting, soliciting or placing any of the Subscription Rights or the shares (or the common stock comprising the shares) and is not making any recommendation with respect to such Subscription Rights (including with respect to the exercise or expiration of such Subscription Rights) or shares.  Maxim will not be subject to any liability to us in rendering services to us except for an act involving bad faith, willful misconduct or gross negligence.

Because we do not have a standby purchase agreement, backstop commitment or similar arrangement in connection with this offering, the net proceeds we receive from the offering may be less than we intend.

We have currently not entered into any standby purchase agreement, backstop commitment or similar arrangement in connection with this offering.  We therefore cannot assure you that any of our stockholders will exercise all or any part of their Subscription Rights.  We do not have arrangements under which Maxim or any other investment bank, financial advisor or other entity will be obligated to sell securities not purchased in this offering.  If rights holders subscribe for fewer shares than anticipated, the net proceeds we receive from this offering could be significantly reduced.  Regardless of whether this offering is fully subscribed.

We have not paid dividends and do not expect to pay dividends in the future.  Any return on investment may be limited to the value of our common stock.

We have not paid cash dividends on our common stock and do not anticipate doing so in the foreseeable future.  The payment of dividends on our common stock will depend on earnings, financial condition and other business and economic factors affecting us at such time as our board of directors may consider relevant.  If we do not pay dividends, our common stock may be less valuable because a return on your investment will only occur if our stock price appreciates.

The Rights Offering May Result in the Reduction of the Conversion Price of the Series D Preferred Stock and Dilution to Existing Shareholders.

The conversion price for the Series D Preferred Stock is currently $0.0024.  The conversion price will be lesser of $0.0024 and either (1) 85% of the average of the volume weighted average price (VWAP) during the 10 trading days immediately following the effective date and public announcement of the next reverse stock split of HCMC, (2) 80% of the lowest daily VWAP during the 5 trading days immediately preceding the date the conversion shares are either registered for resale or may be sold pursuant to Rule 144 and (3) the per share price at which Company securities are sold in the future. If the Actual Subscription Price is less than $0.0024, the conversion price for the Series D Preferred Stock will be reduced to such price, causing dilution to existing stockholders upon conversion of the Series D Preferred Stock.

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Risks Related to Our Securities

The market price of our common stock has been and may continue to be immaterialvolatile and investors could incur substantial losses.

The market price of our common stock has been volatile, and fluctuates widely in price in response to various factors, which are beyond our control.  The price of our common stock is not necessarily indicative of our operating performance or long-term business prospects.  In addition, the securities markets have from time to time experienced significant price and volume fluctuations that are unrelated to the operating performance of particular companies.  These market fluctuations may also materially and adversely affect the market price of our common stock.  We may continue to incur rapid and substantial increases or decreases in our stock price in the foreseeable future that do not coincide in timing with the disclosure of news or developments by us. Accordingly, the market price of our shares of common stock may fluctuate dramatically, and may decline rapidly, after you purchase shares in this offering, irrespective of any developments in our business.

  Factors such as the following could cause the market price of our common stock to fluctuate substantially:


our quarterly operating and financial results;
government regulation of our industry;
the introduction of new products by our competitors;
changing conditions in the electronic cigarette and tobacco industries; as well as the grocery business
developments concerning proprietary rights;
factors in the public trading market for our stock that may produce price movements that may or may not comport with macro, industry or company-specific fundamentals, including, without limitation, the sentiment of retail investors (including as may be expressed on financial trading and other social media sites and online forums), the direct access by retail investors to broadly available trading platforms, the amount and status of short interest in our securities, access to margin debt, trading in options and other derivatives on our common stock and any related hedging and other trading factors;
speculation in the press or investment community about our company or industry;
the outcome of the pending patent infringement lawsuit against Phillip Morris USA, Inc. and Phillip Morris Products S.A.; or
litigation or public concern about the safety of our products.

The stock market in general experiences from time to time extreme price and volume fluctuations.  Periodic and/or continuous market fluctuations could result in extreme volatility in the price of our common stock, which could cause a decline in the value of our common stock.  Price volatility may be worse if the trading volume of our common stock is low.

These broad market and industry factors may seriously harm the market price of our common stock, regardless of our operating performance. In the past, following periods of volatility in the market, securities class action litigation has often been instituted against companies. Such litigation, if instituted against us, could result in substantial costs and diversion of management’s attention and resources, which could materially and adversely affect our business, financial condition, results of operations and growth prospects.

Our common stock may become the target of a “short squeeze.”

In the past several weeks, securities of certain companies have increasingly experienced significant and extreme volatility in stock price due to short sellers of shares of common stock, known as a “short squeeze.” These short squeezes have caused extreme volatility in those companies and in the market and have led to the price per share of those companies to trade at a significantly inflated rate that is disconnected from the underlying value of the company. Many investors who have purchased shares in those companies at an inflated rate face the risk of losing a significant portion of their original investment as the price per share has declined steadily as interest in those stocks have abated. There can be no assurance that we will not, in the future be, a target of a short squeeze, and you may lose a significant portion or all of your investment if you purchase our shares at a rate that is significantly disconnected from our underlying value.

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Future sales of our common stock may depress our stock price.

As of May 11, 2021, we had 307,926,082,074 billion shares of our common stock outstanding.  Approximately 285 billion of our outstanding shares are eligible for resale without restrictions.  If any significant number of these shares are sold, such sales could have a depressive effect on the market price of our stock.  The remaining shares are eligible, and some of the shares underlying the restricted stock options upon issuance, will be eligible to be offered from time to time in the public market pursuant to registration statements we have filed and Rule 144 Securities Act, and any such sale of these shares may have a depressive effect as well.  We are unable to predict the effect, if any, that the sale of shares, or the availability of shares for future sale, will have on the market price of the shares prevailing from time to time.  Sales of substantial amounts of shares in the public market, or the perception that such sales could occur, could depress prevailing market prices for the shares.  Such sales may also make it more difficult for us to sell equity securities or equity-related securities in the future at a time and price, which we deem appropriate.

Costs incurred because we are a public company may affect our profitability.

As a public company, we incur significant legal, accounting, and other expenses, and we are subject to the SEC’s rules and regulations relating to public disclosure that generally involve a substantial expenditure of financial resources.  In addition, the Sarbanes-Oxley Act of 2002, as well as rules subsequently implemented by the SEC, requires changes in corporate governance practices of public companies.  We expect that full compliance with such rules and regulations will significantly increase our legal and financial compliance costs and make some activities more time-consuming and costly, which may negatively impact our financial results.  To the extent our earnings suffer as a result of the financial impact of our SEC reporting or compliance costs, our ability to develop an active trading market for our securities could be harmed.

We do not expect to pay dividends for the foreseeable future, and we may never pay dividends.

We currently intend to retain any future earnings to support the development and expansion of our business and do not anticipate paying cash dividends in the foreseeable future.  Our payment of any future dividends will be at the discretion of our Board of Directors after taking into account various factors, including but not limited to, our financial condition, operating results, cash needs, growth plans and the terms of any credit agreements that we may be a party to at the time.  In addition, our ability to pay dividends on our common stock may be limited by state law.  Accordingly, investors must rely on sales of their common stock after price appreciation, which may never occur, as the only way to realize certain returns on their investment.

Our common stock may become a “penny stock,” and thereby be subject to additional sale and trading regulations that may make it more difficult to sell.

Our common stock could be considered to be a “penny stock.”  It may not qualify for one of the exemptions from the definition of “penny stock” under Section 3a51-1 of the Exchange Act.  The principal result or effect of being designated a “penny stock” is that securities broker-dealers participating in sales of our common stock are subject to the “penny stock” regulations set forth in Rules 15-2 through 15g-9 promulgated under the Securities Exchange Act.  For example, Rule 15g-2 requires broker-dealers dealing in penny stocks to provide potential investors with a document disclosing the risks of penny stocks and to obtain a manually signed and dated written receipt of the document at least two business days before effecting any transaction in a penny stock for the investor’s account.  Moreover, Rule 15g-9 requires broker-dealers in penny stocks to approve the account of any investor for transactions in such stocks before selling any penny stock to that investor.  This procedure requires the broker-dealer to (i) obtain from the investor information concerning his or her financial situation, investment experience and investment objectives; (ii) reasonably determine, based on that information, that transactions in penny stocks are suitable for the investor and that the investor has sufficient knowledge and experience as to be reasonably capable of evaluating the risks of penny stock transactions; (iii) provide the investor with a written statement setting forth the basis on which the broker-dealer made the determination in (ii) above; and (iv) receive a signed and dated copy of such statement from the investor, confirming that it accurately reflects the investor’s financial situation, investment experience and investment objectives. Compliance with these requirements may make it more difficult and time consuming for holders of our common stock to resell their shares to third parties or to otherwise dispose of them in the market or otherwise.

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FINRA sales practice requirements may limit a stockholder’s ability to buy and sell our common shares.

In addition to the “penny stock” rules described above, FINRA has adopted rules that require that in recommending an investment to a customer, a broker-dealer must have reasonable grounds for believing that the investment is suitable for that customer.  Prior to recommending speculative low priced securities to their non-institutional customers, broker-dealers must make reasonable efforts to obtain information about the customer’s financial status, tax status, investment objectives and other information.  Under interpretations of these rules, FINRA believes that there is a high probability that speculative low priced securities will not be suitable for at least some customers.  FINRA requirements make it more difficult for broker-dealers to recommend that their customers buy our common shares, which may limit your ability to buy and sell our stock and have an adverse effect on the market for our shares.

Our Board of Directors’ ability to issue undesignated preferred stock and the existence of anti-takeover provisions may depress the value of our common stock.

Our authorized capital includes 1,000,000 shares of preferred stock.  Of this amount, 5,000 of such shares have been designated as Series D Convertible Preferred Stock and all such shares are issued and outstanding.  Our Board of Directors has the power to issue any or all of the shares of undesignated preferred stock, including the authority to establish one or more series and to fix the powers, preferences, rights and limitations of such class or series, without seeking stockholder approval.  Further, as a Delaware corporation, we are subject to provisions of the Delaware General Corporation Law regarding “business combinations.”  We may, in the future, consider adopting additional anti-takeover measures.  The authority of our Board of Directors to issue undesignated stock and the anti-takeover provisions of Delaware law, as well as any future anti-takeover measures adopted by us, may, in certain circumstances, delay, deter or prevent takeover attempts and other changes in control of the company not approved by our Board of Directors.  As a result, our stockholders may lose opportunities to dispose of their shares at favorable prices generally available in takeover attempts or that may be available under a merger proposal and the market price, voting and other rights of the holders of common stock may also be affected.

Future sales and issuances of our common stock or rights to purchase common stock could result in additional dilution of the percentage ownership of our stockholders and could cause our share price to fall.

We also expect that additional capital will be needed in the future to continue our planned operations.  To the extent that we raise additional capital by issuing equity securities, our stockholders may experience substantial dilution.  We may sell common stock, convertible securities, or other equity securities in one or more transactions at prices and in a manner, we determine from time to time.  If we sell common stock, convertible securities or other equity securities in more than one transaction, investors may be materially diluted by subsequent sales.  Such sales may also result in material dilution to our existing stockholders, and new investors could gain rights superior to our existing stockholders.

If we fail to maintain an effective system of internal control over financial reporting, we may not be able to accurately report our financial results.  As a result, we could become subject to sanctions or investigations by regulatory authorities and/or stockholder litigation, which could harm our business and have an adverse effect on our stock price.

As a public reporting company, we are required to comply with the Sarbanes-Oxley Act of 2002 and the related rules and regulations of the SEC, including periodic reports, disclosures and more complex accounting rules.  As directed by Section 404 of Sarbanes-Oxley, the SEC adopted rules requiring public companies to include a report of management on a company’s internal control over financial reporting in their Annual Report on Form 10-K. Based on current rules, we are required to report under Section 404(a) of Sarbanes-Oxley regarding the effectiveness of our internal control over financial reporting.  If we were to determine that we have material weaknesses, it may be necessary to make restatements of our consolidated financial statements and investors will not be able to rely on the completeness and accuracy of the financial information contained in our filings with the SEC and this could potentially subject us to sanctions or investigations by the SEC or other regulatory authorities or stockholder litigation.

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Our management conducted an evaluation of the effectiveness of our internal control over financial reporting and concluded that our internal control over financial reporting was not effective as of December 31, 2020. If we fail to remediate these issues and maintain an effective system of internal control over financial reporting, we may not be able to accurately report our financial results or prevent fraud.

Our management conducted an evaluation of the effectiveness of our internal control over financial reporting and concluded that our internal control over financial reporting was not effective as of December 31, 2020 as a result of material weaknesses.  A material weakness is a deficiency, or a combination of deficiencies, in internal control such that there is a reasonable possibility that a material misstatement of our company's financial statements will not be prevented, or detected and corrected on a timely basis.  The primary material weaknesses identified by management related to a lack of accounting personnel and the failure to have properly documented and designed controls and procedures.

We have undertaken initiatives to improve our internal control over financial reporting and disclosure controls.  However, the implementation of these initiatives may not fully address the material weaknesses in our internal control over financial reporting.  In addition, the process of designing and implementing an effective financial reporting system is a continuous effort that requires us to anticipate and react to changes in our business and the economic and regulatory environments and to expend significant resources to maintain a financial reporting system that satisfies our reporting obligations.  Our failure to remediate the material weaknesses or our failure to discover and address any other material weaknesses or deficiencies may result in inaccuracies in our financial statements, delay in the preparation of our financial statements, and the loss of investor confidence in the reliability of our financial statements, which in turn could negatively influence the trading price of our common stock.  Also, as a result, our business, financial condition, results of operations and prospects may be materially and adversely affected.

General Risks

If we fail to retain our key personnel, we may not be able to achieve our anticipated level of growth and our business could suffer.

Our future depends, in part, on our ability to attract and retain key personnel and the continued contributions of our executive officers, each of whom may be difficult to replace.  In particular, Jeffrey Holman, our Chief Executive Officer, is important to the management of our business and operations and the development of our strategic direction.  The loss of the services of this officer, and the process to replace him would involve significant time and expense and may significantly delay or prevent the achievement of our business objectives.

The COVID-19 Pandemic and related economic repercussions may affect our business.

The COVID-19 pandemic and related economic repercussions have created significant volatility, uncertainty, and turmoil in businesses globally.  While these events have not yet had a material adverse effect on our business and B2C platforms like ours have seen elevated sales levels from consumer shifts to online purchasing, we can offer no assurance that the COVID-19 pandemic will not have an adverse effect in the future, particularly if the pandemic worsens or endures for an extended period of time.

At the onset of the pandemic we implemented several changes to enhance safety and mitigate health risk in our work environment.  For our warehouse and manufacturing operations, these included split shifts, temperature scans, additional contactless hand sanitizing stations, protective equipment, social distancing guidelines, and increased cleaning and sanitization.  These changes resulted in higher operational costs, and as a result, we instituted cost savings programs to offset these increased costs.  We also put a hold on new spending commitments as we cautiously manage through this environment.

The COVID-19 pandemic may adversely impact our results.  Our supply chain has remained operational otherwise, but we can offer no assurance that it will not be adversely affected in the future, particularly as the COVID-19 pandemic continues to worsen.  If the impact of the COVID-19 pandemic continues for an extended period of time or worsens, it could have a material adverse effect on our supply chain or workforce, either of which could have a material adverse effect on our business, financial condition and liquidity.  In addition, if the impact of the COVID-19 pandemic continues it may heighten the other risks that could affect our business.

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Reliance on information technology means a significant disruption could affect our communications and operations.

We increasingly rely on information technology systems for our internal communications, controls, reporting and relations with customers and suppliers and information technology is becoming a significantly important tool for our sales staff.  In addition, our reliance on information technology exposes us to cyber-security risks, which could have a material adverse effect on our ability to compete.  Security and privacy breaches may expose us to liability and cause us to lose customers or may disrupt our relationships and ongoing transactions with other entities with whom we contract throughout our supply chain.  The failure of our information systems to function as intended, or the penetration by outside parties’ intent on disrupting business processes, could result in significant costs, loss of revenue, assets or personal or other sensitive data and reputational harm.

Risks Relating to Our Vaporizer Business


We have incurred significant operating losses in the past and cannot assure you that we will achieve and/or maintain profitable operations.

As of December 31, 2012, we had an accumulated deficit of $2,181,006. We hadoperations or liquidity.


The Company reported a net loss allocable to common stockholders of $1,920,972approximately $2.799 million and $3.722 million for the yearyears ended December 31, 2012.2019 and 2020.  Our accumulated deficit isoperating losses are primarily due to, among other reasons, the establishment ofincreasing competition, in both our business infrastructurevape and operations, stock-based compensation expenses and increases in our marketing expenditures to grow sales of our electronic cigarettes. Ourgrocery businesses.

The Company’s liquidity and capital resources have decreased significantly as a result of the net operating losses we incurred during the year ended December 31 2012.

For the nine months ended September 30, 2013, we had net income of $349,721 compared to a net loss of $1,195,461 for the nine months ended September 30, 2012. However, welosses.  We cannot assure you that we will continuebe able to generate operating profits in the future on a sustainable basis or at all as we continue to expand our infrastructure, further develop our marketing efforts and otherwise implement our growth initiatives.

We have and may continue to experience liquidity and capital resources constraints because of our significant operating losses.

Our liquidity and capital resources have decreased significantly as a result of the net operating losses we incurred during the year ended December 31 2012. At December 31, 2012, we had  Future working capital limitations could impinge on our day-to-day operations, thus contributing to continued operating losses.


If the FDA passed regulations to extend its authority to e-vapor products, including e-cigarettes, vaporizers and e-liquids, necessitating stringent and costly product review requirements, such regulations could curtail or prevent our ability to sell e-vapor products and significantly reduce the number of $325,836 comparede-vapor products available for sale to $1,347,846 at December 31, 2011,the public.

It is anticipated that the FDA’s prospective regulation of e-vapor products, including requiring costly formal product approvals, limiting the manufacture and distribution of e-vapor products will impact availability.  Any such regulations and approval process would make product development and manufacture cost prohibitive for the Company.  A reduction in available e-vapor products would diminish the need for our dedicated retail stores.

The recent development of electronic cigarettes has not allowed the medical profession to study the long-term health effects of electronic cigarette use.

Because electronic cigarettes were recently developed the medical profession has not had a decreasesufficient period of $1,022,010. After applyingtime to study the net proceedslong-term health effects of approximately $9 million from the Private Placement and the conversion of approximately $1.7 million of senior convertible notes, we had working capital of approximately $10,735,320 as of September 30, 2013 on an as adjusted basis. Although our adjusted basis working capital was approximately $10,735,320 as of September 30, 2013,electronic cigarette use.  Currently, therefore, there is no assurance we will have sufficient liquidity and capital resources to fund our business. In the event we experience liquidity and capital resources constraints becauseway of operating losses, greater than anticipated sales growthknowing whether or otherwise, we may need to raise additional capital in the form of equity and/or debt financing. If such additional capital is not available on terms acceptable to us or at all then we may need to curtail our operations and/or take additional measures to conserve and manage our liquidity and capital resources, any of which would have a material adverse effect on our business, results of operations and financial condition.

Our four years of operating history, makes it difficult to accurately predict our future sales and appropriately budget our expenses.

We acquired Smoke Anywhere USA, Inc., a distributor of electronic cigarettes, on November 5, 2009. Smoke Anywhere USA, Inc. commenced its business in March 2008. Because we have only four years of operating history, and our business is still evolving, it is difficult to accurately predict our future sales and appropriately budget our expenses. Additionally, our operations will be subject to risks inherent in the establishment of a developing new business, including, among other things, efficiently deploying our capital, developing our products, developing and implementing our marketing campaigns and strategies and developing brand awareness and acceptance of our products. Our ability to generate future sales will be dependent on a number of factors, many of which are beyond our control, including the pricing of competing products, overall demand for our products, changes in consumer preferences, market competition and government regulation. We are currently evaluating the expansion of our staffing, advertising campaigns and operational expenditures in anticipation of future sales growth. If our sales do not increase as anticipated, we could incur significant losses due to our higher infrastructure expense levels if we are not able to decrease our advertising and operating expenses in a timely manner to offset any shortfall in future sales.

A recent United States Federal Court decision permits the United States Food and Drug Administration to regulate electronic cigarettes as “tobacco products” under the Family Smoking Prevention and Tobacco Control Act of 2009 and the United States Food and Drug Administration has indicated that it intends to do so.

Based on the December 2010 U.S. Court of Appeals for the D.C. Circuit’s decision inSottera, Inc. v. Food & DrugAdministration, 627 F.3d 891 (D.C. Cir. 2010), the United States Food and Drug Administration (the “FDA”) is permitted to regulate electronic cigarettes as “tobacco products” under the Family Smoking Prevention and Tobacco Control Act of 2009 (the “Tobacco Control Act”).

Under this Court decision, the FDA is not permitted to regulate electronic cigarettes as “drugs” or “devices” or a “combination product” under the Federal Food, Drug and Cosmetic Act unless they are marketed for therapeutic purposes.

Because we do not market our electronic cigarettes for therapeutic purposes, our electronic cigarettes are subjectsafe for their intended use.  If the medical profession were to being classified as “tobacco products” under the Tobacco Control Act. The Tobacco Control Act grants the FDA broad authority over the manufacture, sale, marketing and packaging of tobacco products, although the FDA is prohibited from issuing regulations banning all cigarettes or all smokeless tobacco products, or requiring the reduction of nicotine yields of a tobacco product to zero. Among other measures, the Tobacco Control Act (under various deadlines):

increases the number of health warnings required on cigarette and smokeless tobacco products, increases the size of warnings on packaging and in advertising, requires the FDA to develop graphic warnings for cigarette packages, and grants the FDA authority to require new warnings;

requires practically all tobacco product advertising to eliminate color and imagery and instead consist solely of black text on white background;

imposes new restrictions on the sale and distribution of tobacco products, including significant new restrictions on tobacco product advertising and promotion as well as the use of brand and trade names;

bans the use of “light,” “mild,” “low” or similar descriptors on tobacco products;

gives the FDA the authority to impose tobacco product standardsdetermine conclusively that are appropriate for the protection of the public health (by, for example, requiring reduction or elimination of the use of particular constituents or components, requiring product testing, or addressing other aspects of tobacco product construction, constituents, properties or labeling);

requires manufacturers to obtain FDA review and authorization for the marketing of certain new or modified tobacco products;

requires pre-market approval by the FDA for tobacco products represented (through labels, labeling, advertising, or other means) as presenting a lower risk of harm or tobacco-related disease;

requires manufacturers to report ingredients and harmful constituents and requires the FDA to disclose certain constituent information to the public;

mandates that manufacturers test and report on ingredients and constituents identified by the FDA as requiring such testing to protect the public health, and allows the FDA to require the disclosure of testing results to the public;

requires manufacturers to submit to the FDA certain information regarding the health, toxicological, behavioral or physiologic effects of tobacco products;

prohibits use of tobacco containing a pesticide chemical residue at a level greater than allowed under federal law;

requires the FDA to establish “good manufacturing practices” to be followed at tobacco manufacturing facilities;

requires tobacco product manufacturers (and certain other entities) to register with the FDA; and

grants the FDA the regulatory authority to impose broad additional restrictions.

The Tobacco Control Act also requires establishment, within the FDA’s new Center for Tobacco Products, of a Tobacco Products Scientific Advisory Committee to provide advice, information and recommendations with respect to the safety, dependence or health issues related to tobacco products.

As indicated above, the Tobacco Control Act imposes significant new restrictions on the advertising and promotion of tobacco products. For example, the law requires the FDA to finalize certain portions of regulations previously adopted by the FDA in 1996 (which were struck down by the Supreme Court in 2000 as beyond the FDA’s authority). As written, these regulations would significantly limit the ability of manufacturers, distributors and retailers to advertise and promote tobacco products, by, for example, restricting the use of color, graphics and sound effects in advertising, limiting the use of outdoor advertising, restricting the sale and distribution of non-tobacco items and services, gifts, and sponsorship of events and imposing restrictions on the use for cigarette or smokeless tobacco products of trade or brand names that are used for non-tobacco products. The law also requires the FDA to issue future regulations regarding the promotion and marketing of tobacco products sold or distributed over the internet, by mail order or through other non-face-to-face transactions in order to prevent the sale of tobacco products to minors.

It is likely that the Tobacco Control Act could result in a decrease in tobacco product sales in the United States, including sales of our electronic cigarettes.

While the FDA has not yet mandated electronic cigarettes be regulated as tobacco products, during 2012, the FDA indicated that it intends to regulate electronic cigarettes under the Tobacco Control Act through the issuance of deeming regulations that would include electronic cigarettes under the definition of a “tobacco product” under the Tobacco Control Act subject to the FDA’s jurisdiction. The FDA initially announced that it would issue proposed deeming regulations by April 2013 and then extended the deadline to October 31, 2013. As of the date of this prospectus, the FDA had not taken such action.

The application of the Tobacco Control Act to electronic cigarettes could impose, among other things, restrictions on the content of nicotine in electronic cigarettes, the advertising, marketing and sale of electronic cigarettes, the use of certain flavorings and the introduction of new products. We cannot predict the scope of such regulations or the impact they may have on our company specifically or the electronic cigarette industry generally, though if enacted, theyusage poses long-term health risks, electronic cigarette usage could decline, which could have a material adverse effect on our business, results of operations and financial condition.

In this regard, total compliance and related costs are not possible to predict and depend substantially on the future requirements imposed by the FDA under the Tobacco Control Act. Costs, however, could be substantial and could have a material adverse effect on our business, results of operations and financial condition. In addition, failure to comply with the Tobacco Control Act and with FDA regulatory requirements could result in significant financial penalties and could have a material adverse effect on our business, financial condition and results of operations and ability to market and sell our products. At present, we are not able to predict whether the Tobacco Control Act will impact us to a greater degree than competitors in the industry, thus affecting our competitive position.

For a description of risks related to other government regulations, please see “Risks Related to Government Regulation” in this Section.


Our business, results of operations and financial condition could be adversely affected if weour products are taxed like other tobacco products or if we are required to collect and remit sales tax on certain of our internet sales.

products.


Presently the sale of electronic cigarettes and vaporizers is not subject to federal, state and local excise taxes like the sale of conventional cigarettes or other tobacco products, all of which have faced significant increases in the amount of taxes collected on their sales.  Should federal, state and local governments and or other taxing authorities impose excise taxes similar to those levied against conventional cigarettes and tobacco products on our products, it may have a material adverse effect on the demand for our products, as consumers may be unwilling to pay the increased costs for our products.

We may be unable to establish the systems and processes needed to track and submit the excise and sales taxes


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Because we collect through Internet sales, which would limit our ability to market our products through our websites which would have a material adverse effect on our business, results of operations and financial condition. States such as New York, Hawaii, Rhode Island and North Carolina have begun collecting sales taxes on Internet sales where companies have used independent contractors in those states to solicit sales from residents of that state. The requirement to collect, track and remit sales taxes based on independent affiliate sales may require us to increase our prices, which may affect demand for our products or conversely reduce our net profit margin, either of which would have a material adverse effect on our business, results of operations and financial condition.

The market for electronic cigarettes is a niche market, subject to a great deal of uncertainty and is still evolving.

Electronic cigarettes, having recently been introduced to market, are at an early stage of development, represent a niche market and are evolving rapidly and are characterized by an increasing number of market entrants. Our future sales and any future profits are substantially dependent upon the widespread acceptance and use of electronic cigarettes. Rapid growth in the use of, and interest in, electronic cigarettes is recent, and may not continue on a lasting basis. The demand and market acceptance for these products is subject to a high level of uncertainty.

Therefore, we are subject to all of the business risks associated with a new enterprise in a niche market, including risks of unforeseen capital requirements, failure of widespread market acceptance of electronic cigarettes, in general or, specifically our products, failure to establish business relationships and competitive disadvantages as against larger and more established competitors.

We face intense competition from big tobacco companies and other competitors, our failure to compete effectively could have a material adverse effect on our business, results of operations and financial condition.


Competition in the electronic cigarette and vaporizer industry is intense.  We compete with other sellers of electronic cigarettes, most notably Lorillard, Inc., through its electronic cigarettes business segment; theThe nature of our competitors is varied as the market is highly fragmented and the barriers to entry into the business are low.


We compete primarily on the basis of product quality, brand recognition, brand loyalty, service, marketing, advertising and price.  We are subject to highly competitive conditions in all aspects of our business.  The competitive environment and our competitive position can be significantly influenced by weak economic conditions, erosion of consumer confidence, competitors’ introduction of low-priced products or innovative products, cigarette excise taxes, higher absolute prices and larger gaps between price categories, and product regulation that diminishes the ability to differentiate tobacco products.


Our principal competitors are “big tobacco”,tobacco,” U.S. cigarette manufacturers of both conventional tobacco cigarettes and electronic cigarettes like Altria Group, Inc., Lorillard, Inc. and Reynolds American Inc., and other manufacturers of electronic cigarettes, including Lorillard, Inc.  We compete against “big tobacco” whowhich offers not only conventional tobacco cigarettes and electronic cigarettes but also smokeless tobacco products such as “snus” (a form of moist ground smokeless tobacco that is usually sold in sachet form that resembles small tea bags), chewing tobacco and snuff.snuff, and now so called “heat not burn” (HNB) products such as “IQOS”.  Furthermore, we believe big tobacco, beyond Lorillard, Inc.,that “big tobacco” will eventually offerdevote more attention and resources to developing and offering electronic cigarettes (including vaporizers and HNB) as the market forgrows.  Because of their well-established sales and distribution channels, marketing expertise and significant financial and marketing resources, “big tobacco” is better positioned than small competitors like us to capture a larger share of the electronic cigarettes grows.cigarette market.  We also compete against numerous other smaller manufacturers or importers of cigarettes.  There can be no assurance that we will be able to compete successfully against any of our competitors, some of whom have far greater resources, capital, experience, market penetration, sales and distribution channels than us.  If our major competitors were, for example, to significantly increase the level of price discounts offered to consumers, we could respond by offering price discounts, which could have a materially adverse effect on our business, results of operations and financial condition.


Sales of conventional tobacco cigarettes have been declining, which could have a material adverse effect on our business.


The overall U.S. market for conventional tobacco cigarettes has generally been declining in terms of volume of sales, as a result of restrictions on advertising and promotions, funding of smoking prevention campaigns, increases in regulation and excise taxes, a decline in the social acceptability of smoking, and other factors, and such sales are expected to continue to decline.  While the sales of electronic cigarettesvaporizers have been increasing over the last several years, the vaporizer and electronic cigarettecigarettes market is only developing and is a fraction of the size of the conventional tobacco cigarette market.  A continual decline in cigarette sales may adversely affect the growth of the vaporizer and electronic cigarette market, which could have a material adverse effect on our business, results of operations and financial condition.

Third party assertions


If we are subject to intellectual property litigation, we may incur substantial additional costs which will adversely affect our results of operations.

The cost to prosecute infringements of our infringement of their intellectual property rightsor the cost to defend our products against patent infringement or other intellectual property litigation by others could be substantial.  We cannot assure you that:

pending and future patent applications will result in issued patents;
patents we own or which are licensed by us will not be challenged by competitors;
the patents will be found to be valid or sufficiently broad to protect our havingtechnology or provide us with a competitive advantage;
we will be successful in defending against patent infringement claims asserted against our products; and
we will be successful in prosecuting patent infringement claims asserted.

Both the patent application process and the process of managing patent disputes can be time consuming and expensive.  In addition, changes in the U.S. patent laws could prevent or limit us from filing patent applications or patent claims to incur significant costsprotect our products and/or technologies or limit the exclusivity periods that are available to patent holders.

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If a third-party asserts that we are infringing on its intellectual property, whether successful or not, it could subject us to costly and modify the way in which we currently operatetime-consuming litigation or require us to obtain expensive licenses, and our business.

business may be adversely affected.


Although we have filed patent applications, we do not own any domestic or foreignissued patents relating to our electronic cigarettes. Theand patents pending, the vaporizer and electronic cigarette industry is nascent and third parties may claim patent rights over one or more types of vaporizers and electronic cigarettes.  For example, Ruyan Investment (Holdings) Limited (“Ruyan”), a Chinese company, has made certain public claims as to their ownership of patents relating to an “Atomizing Electronic Cigarette” and has filed two separate lawsuits against us. We and Ruyan settled the first lawsuit on March 1, 2013, while the other lawsuit has been stayed along with other patent infringement lawsuits filed by Ruyan against other defendants pending the results of an inter partes reexamination requested by one of the defendants in the other lawsuits. For a description of Ruyan’s first lawsuit against us and the related settlement and Ruyan’s second lawsuit against us and the related stay, please see the section entitled “Business–Legal Proceedings” of this prospectus. We currently purchase our products from Chinese manufacturers other than Ruyan.

Ruyan’s lawsuit as well as any other thirdThird party lawsuits alleging our infringement of patents, trade secrets or other intellectual property rights could cause us to do one or more of the following:


stop selling products or using technology that containcontains the allegedly infringing intellectual property;

incur significant legal expenses;

cause our management to divert substantial time to our defenses;
pay substantial damages to the party whose intellectual property rights we may be found to be infringing;

indemnify distributors and customers;
redesign those products that contain the allegedly infringing intellectual property; or

attempt to obtain a license to the relevant intellectual property from third parties, which may not be available to us on reasonable terms or at all.

There is no assurance that third


Third party lawsuits alleging our infringement of patents, trade secrets or other intellectual property rights could not have a material adverse effect on our business, results of operations and financial condition.

We may not be able to adequately


If we cannot protect our intellectual property rights, in China or elsewhere, which could harm our business and competitive position.

we may be unable to compete with competitors developing similar technologies.


We believe that patents, trademarks, trade secrets and other intellectual property we use and are developing are important to sustaining and growing our business.  We utilize third party manufacturers to manufacture our products in China, where the validity, enforceability and scope of protection available under intellectual property laws are uncertain and still evolving.  Implementation and enforcement of Chinese intellectual property-related laws have historically been deficient, ineffective and hampered by corruption and local protectionism.  Accordingly, we may not be able to adequately protect our intellectual property in China, which could have a material adverse effect on our business, results of operations and financial condition.  Furthermore, policing unauthorized use of our intellectual property in China and elsewhere is difficult and expensive, and we may need to resort to litigation to enforce or defend our intellectual property or to determine the enforceability, scope and validity of our proprietary rights or those of others.  Such litigation and an adverse determination in any such litigation, if any, could result in substantial costs and diversion of resources and management attention, which could harm our business and competitive position.

Electronic cigarettes face intense media attention and public pressure.

Electronic cigarettes are new to the marketplace and since their introduction certain members of the media, politicians, government regulators and advocate groups, including independent medical physicians have called for an outright ban of all electronic cigarettes, pending regulatory review and a demonstration of safety. A partial or outright ban would have a material adverse effect on our business, results of operations and financial condition.

We rely on a limited number of key employees and may experience difficulty in attracting and hiring qualified new personnel in some areas of our business.

The loss of any of our key employees could adversely affect our business. As a member of the tobacco industry, we may experience difficulty in identifying and hiring qualified executives and other personnel in some areas of our business. This difficulty is primarily attributable to the health and social issues associated with the tobacco industry. The loss of services of any key employees or our inability to attract, hire and retain personnel with requisite skills could restrict our ability to develop new products, enhance existing products in a timely manner, sell products or manage our business effectively. These factors could have a material adverse effect on our business, results of operations and financial condition


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We may experience product liability claims in our business, which could adversely affect our business.


The tobacco industry in general has historically been subject to frequent product liability claims.  As a result, we may experience product liability claims from the marketing and sale of electronic cigarettes.cigarettes or vaporizers.  Any product liability claim brought against us, with or without merit, could result in:


liabilities that substantially exceed our product liability insurance, which we would then be required to pay from other sources, if available;

an increase of our product liability insurance rates or the inability to maintain insurance coverage in the future on acceptable terms, or at all;

damage to our reputation and the reputation of our products, resulting in lower sales;

regulatory investigations that could require costly recalls or product modifications;

litigation costs; and

the diversion of management’s attention from managing our business.

Any one or more of the foregoing could have a material adverse effect on our business, results of operations and financial condition.


If we experience product recalls, we may incur significant and unexpected costs and our business reputation could be adversely affected.


We may be exposed to product recalls and adverse public relations if our products are alleged to cause illness or injury, or if we are alleged to have violated governmental regulations.  A product recall could result in substantial and unexpected expenditures thatand could exceed our product recall insurance coverage limits and harm to our reputation, which could have a material adverse effect on our business, results of operations and financial condition.  In addition, a product recall may require significant management time and attention and may adversely impact on the value of our brands.  Product recalls may lead to greater scrutiny by federal or state regulatory agencies and increased litigation, which could have a material adverse effect on our business, results of operations and financial condition.

Product exchanges, returns and warranty claims may adversely affect our business.


If we are unable to maintain an acceptable degree of quality control of our products we will incur costs associated with the exchange and return of our products as well as servicing our customers for warranty claims. Any of the foregoing on a significant scale may have a material adverse effect on our business, results of operations and financial condition.

Adverse economic conditionseconomy declines, such decline may adversely affect the demand for our products.

Electronic


Vaporizers and electronic cigarettes are new to market and may be regarded by users as a novelty item and expendable as such demand for our products may be extra sensitive to economic conditions.  When economic conditions are prosperous, discretionary spending typically increases; conversely, when economic conditions are unfavorable, discretionary spending often declines.  Any significant decline in economic conditions that affects consumer spending could have a material adverse effect on our business, results of operations and financial condition.

Generating foreign sales


Our future growth and profitability will resultdepend in additional costslarge part upon the effectiveness of our marketing and expensesadvertising expenditures.

Our future growth and may expose us to a variety of risks.

In the first quarter of 2012, we began sellingprofitability will depend in large part upon our electronic cigarettes in the country of Canada through a Canadian distributor. Generating salesmedia performance, including our ability to:


create greater awareness of our products in Canada as well as other foreign jurisdictions will require us to incur additional costs and expenses. Furthermore, our entry into foreign jurisdictions may expose us to various

risks, which differstores;

identify the most effective and efficient level of spending in each jurisdiction,market and any of such risks may have a material adverse effect on our business, financial conditionspecific media vehicle;
determine the appropriate creative message and results of operations. Such risks include the degree of competition, fluctuations in currency exchange rates, difficultymedia mix for advertising, marketing, and promotional expenditures; and
effectively manage marketing costs relating to compliance with different commercial, legal, regulatory(including creative and tax regimes and political and economic instability.

media).


Our success is dependent upon ourplanned marketing efforts.

We intend to undertake extensive marketing activities to promote brand awareness and our portfolio of products. If we are unable to generate significant market awareness for our products and our brands at the consumer level or unable to capitalize on significant marketing, advertising or promotional campaigns we undertake, our business, financial condition and results of operations could be adversely affected.

We rely, significantly, on the efforts of third party agents to generate sales of our products.

We rely, significantly, on the efforts of independent distributors to purchase and distribute our products to wholesalers and retailers. No single distributor currently accounts for a material percentage of our sales and we believe that should any of these relationships terminate we would be able to find suitable replacements and do so on a timely basis. However, any loss of distributors or our ability to timely replace any given distributor could have a material adverse effect on our business, financial condition and results of operations.

We rely, in part, on the efforts of independent salespersons who sell our products to distributors and major retailers and Internet sales affiliates to generate sales of products. No single independent salesperson or Internet affiliate currently accounts for a material percentage of our sales and we believe that should any of these relationships terminate we would be able to find suitable replacements and do so on a timely basis. However, any loss of independent sales persons or Internet sales affiliates or our ability to timely replace any one of them could have a material adverse effect on our business, financial condition and results of operations.

Weexpenditures may not be able to establish sustainable relationships with large retailers or national chains.

We believe the best way to develop brand and product recognition and increase sales volumeresult in increased revenue.  If our media performance is to establish relationships with large retailers and national chains. We currently have established relationships with several large retailers and national chains and in connection therewith we have agreed to pay slotting fees based on the number of storesnot effective, our products will be carried in. We may not be able to sustain these relationships or establish other relationships with large retailers or national chains or, even if we do so, sustain such other relationships. Our inability to develop and sustain relationships with large retailers and national chains will impede our ability to develop brand and product recognition and increase sales volume and, ultimately, require us to pursue and rely on local and more fragmented sales channels, which will have a material adverse effect on our business,future results of operations and financial condition.

We may not be able to adapt to trends in our industry.

We may not be able to adapt as the electronic cigarette industry and customer demand evolves, whether attributable to regulatory constraints or requirements, a lack of financial resources or our failure to respond in a timely and/or effective manner to new technologies, customer preferences, changing market conditions or new developments in our industry. Any of the failures to adapt for the reasons cited herein or otherwise could make our products obsolete and would have a material adverse effect on our business, financial condition and results of operations.

We depend on third party suppliers and manufacturers for our products.

We depend on third party suppliers and manufacturers for our electronic cigarettes, which includes, but is not limited to, our electrical components, technology, flavorings and essences. Our customers associate certain characteristics of our products including the weight, feel, draw, flavor, packaging and other unique attributes of our products to the brands we market, distribute and sell. Any interruption in supply and/or consistency of our products may adversely impact our ability to deliver our products to our wholesalers, distributors and customers and otherwise harm our relationships and reputation with customers, and have a materially adverse effect on our business, results of operations and financial condition.

Although we believe that several alternative sources for the components, chemical constituents and manufacturing services necessary for the production of our products are available, any failure to obtain any of the foregoing would have a material adverse effect on our business, results of operations and financial condition.

We rely on Chinese manufacturers to produce our products.

Our manufacturers are based in China. Certain Chinese factories and the products they export have recently been the source of safety concerns and recalls, which is generally attributed to lax regulatory, quality control and safety standards. Should Chinese factories continue to draw public criticism for exporting unsafe products, whether those products relate to our products or not we maywill be adversely affected by the stigma associated with Chinese production, which could have a material adverse effect on our business, results of operations and financial condition.

We may beaffected.


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If we are unable to promote and maintain our brands.

brands, our results of operations will be adversely affected.


We believe that establishing and maintaining the brand identities of our products is a critical aspect of attracting and expanding a large customer base.  Promotion and enhancement of our brands will depend largely on our success in continuing to provide high quality products.  If our customers and end users do not perceive our products to be of high quality, or if we introduce new products or enter into new business ventures that are not favorably received by our customers and end users, we will risk diluting our brand identities and decreasing their attractiveness to existing and potential customers.


Moreover, in order to attract and retain customers and to promote and maintain our brand equity in response to competitive pressures, we may have to increase substantially our financial commitment to creating and maintaining a distinct brand loyalty among our customers.  If we incur significant expenses in an attempt to promote and maintain our brands, our business, results of operations and financial condition could be adversely affected.


If we are unable to adapt to trends in our industry, our results of operations will be adversely affected.

We expect that new productsmay not be able to adapt as the vaporizer and electronic cigarette industry and customer demand evolve, whether attributable to regulatory constraints or requirements, a lack of financial resources or our failure to respond in a timely and/or brands we develop will expose useffective manner to risks that may be difficultnew technologies, customer preferences, changing market conditions or new developments in our industry.  Any of the failures to identify until suchadapt for the reasons cited herein or otherwise could make our products and/or brands are commercially available.

We are currently developing,obsolete and in the future will continue to develop, new products and brands, the risks of which will be difficult to ascertain until these products and/or brands are commercially available. For example, we are developing new formulations, packaging and distribution channels. Any negative events or results that may arise as we develop new products or brands may adversely affectwould have a material adverse effect on our business, financial condition and results of operations.


If we are unable to manage our anticipated future growth,third-party manufacturers produce unacceptable or defective products or do not provide products in a timely manner, our business will be adversely affected.

We depend on third party manufacturers for our electronic cigarettes, vaporizers and accessories.  Our customers associate certain characteristics of our products including the weight, feel, draw, unique flavor, packaging and other attributes of our products to the brands we market, distribute and sell.  Any interruption in supply, consistency of our products may adversely impact our ability to deliver our products to our wholesalers, distributors and customers and otherwise harm our relationships and reputation with customers, and have a materially adverse effect on our business, results of operations could suffer materially.

Our business has grown rapidly duringand financial condition.


Although we believe that several alternative sources for the components, chemical constituents and manufacturing services necessary for the production of our limited operating history. Our future operating results dependproducts are available, any failure to obtain any of the foregoing would have a large extentmaterial adverse effect on our abilitybusiness, results of operations and financial condition.

Because we rely on Chinese manufacturers to successfully manageproduce our anticipated growth. To manage our anticipated growth,products, we believe we must effectively, among other things:

hire, train, and manage additional employees;

expand our marketing and distribution capabilities;

increase our product development activities;

add additional qualified finance and accounting personnel; and

implement and improve our administrative, financial and operational systems, procedures and controls.

We are increasing our investment in marketing and distribution channelssubject to potential adverse safety and other functionsissues.


The majority of our manufacturers are based in China.  Certain Chinese factories and the products they export have recently been the source of safety concerns and recalls, which is generally attributed to growlax regulatory, quality control and safety standards.  Should Chinese factories continue to draw public criticism for exporting unsafe products, whether those products relate to our business. We are likely to incurproducts or not we may be adversely affected by the costsstigma associated with these increased investments earlier than some of the anticipated benefits and the return on these investments, if any, may be lower, may develop more slowly than we expect or may not materialize.

If we are unable to manage our growth effectively, we may not be able to take advantage of market opportunities or develop new products, and we may fail to satisfy product requirements, maintain product quality, execute our business plan or respond to competitive pressures, any ofChinese production, which could have a material adverse effect on our business, results of operations and financial condition.

We face competition from foreign importers who do not comply with government regulation.

We face competition from foreign sellers of electronic cigarettes that may illegally ship their products into the United States for direct delivery to customers. These market participants will not have the added cost and expense of complying with U.S. regulations and taxes and as a result will be able to offer their product at a more competitive price than us and potentially capture market share. Moreover, should we be unable to sell certain of our products during any regulatory approval process we have no assurances that we will be able to recapture those customers that we lost to our foreign domiciled competitors during any “blackout” periods, during which we are not permitted to sell our products. This competitive disadvantage may have a material adverse effect on our business, results of operations and our financial condition.

Internet security poses a risk to our e-commerce sales.

At present we generate a portion of our sales through e-commerce sales on our websites. We manage our websites and e-commerce platform internally and as a result any compromise of our security or misappropriation of proprietary information could have a material adverse effect on our business, financial condition and results of operations. We rely on encryption and authentication technology licensed from third parties to provide the security and authentication necessary to effect secure Internet transmission of confidential information, such as credit and other proprietary information. Advances in computer capabilities, new discoveries in the field of cryptography or other events or developments may result in a compromise or breach of the technology used by us to protect client transaction data. Anyone who is able to circumvent our security measures could misappropriate proprietary information or cause material interruptions in our operations. We may be required to expend significant capital and other resources to protect against security breaches or to minimize problems caused by security breaches. To the extent that our activities or the activities of others involve the storage and transmission of proprietary information, security breaches could damage our reputation and expose us to a risk of loss and/or litigation. Our security measures may not prevent security breaches. Our failure to prevent these security breaches may result in consumer distrust and may adversely affect our business, results of operations and financial condition.


Our results of operations could be adversely affected by currency exchange rates and currency devaluations.


Our functional currency is the U.S. dollar; substantially all of our purchases and sales are currently generated in U.S. dollars.  However, our manufacturers and suppliers of vape products are located in China.  The Chinese currency, the renminbi, has appreciated significantly against the U.S. dollar in recent years.  Fluctuations in exchange rates between our respective currencies could result in higher production and supply costs to us which would have a material adverse effect on our results of operations if we are not willing or able to pass those costs on to our customers.

If we fail to satisfy our registration obligations under the registration rights agreement for the shares of our common stock issued in the Private Placement, we would be required to make certain cash payments to certain of the holders of such shares.

Under the registration rights agreements for the Private Placement, we filed a registration statement of which this prospectus is a part to register for resale the shares of common stock purchased by the investors (other than our participating officers and directors). If we are not permitted to register all of these shares of our common stock on that registration statement because of SEC limitations, we have agreed to file subsequent registration

statements by certain dates until all of these shares have been registered or may be eligible for resale under SEC Rule 144 without restriction. We are obligated to maintain the effectiveness of the registration statements until all the shares are sold or otherwise can be sold without registration and without restriction. If we fail to satisfy our registration obligations, including specified filing and effectiveness dates, we must make cash payments to holders (other than our participating officers and directors) of the shares equal to 1.5% of the aggregate purchase price paid by the investors for the shares for every 30 days or portion thereof until the default is cured. Such cash payments could significantly reduce our working capital and liquidity and could adversely affect our business, results of operations and financial condition.


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Risks Related to Government Regulation


Changes in laws, regulations and other requirements could adversely affect our business, results of operations or financial condition.


In addition to the anticipated regulation of our business by the FDA, our business, results of operations or financial condition could be adversely affected by new or future legal requirements imposed by legislative or regulatory initiatives, including, but not limited to, those relating to health care, public health and welfare and environmental matters. For example, in recent years, states and many local and municipal governments and agencies, as well as private businesses, have adopted legislation, regulations or policies which prohibit, restrict, or discourage smoking; smoking in public buildings and facilities, stores, restaurants and bars; and smoking on airline flights and in the workplace. Furthermore, some states prohibit and others are considering prohibiting the sales of electronic cigarettes to minors. Other similar laws and regulations are currently under consideration and may be enacted by state and local governments in the future. At present, it is not clear if electronic cigarettes, which omit no smoke or noxious odors, are subject to such restrictions. If electronic cigarettes are subject to restrictions on smoking in public and other places, our business, operating results and financial condition could be materially and adversely affected.  New legislation or regulations may result in increased costs directly for our compliance or indirectly to the extent such requirements increase the prices of goods and services because of increased costs or reduced availability.  We cannot predict whether such legislative or regulatory initiatives will result in significant changes to existing laws and regulations and/or whether any changes in such laws or regulations will have a material adverse effect on our business, results of operations or financial condition.

Restrictions on the public use of electronic cigarettes may reduce the attractiveness and demand for our electronic cigarettes.

Because electronic cigarettes emit no smoke or smell, they can be used in places where the use of traditional tobacco burning cigarettes is prohibited. Should city, state or federal regulators, municipalities, local governments and private industry likewise restrict the use of electronic cigarettes from use in those same places where cigarettes cannot be smoked, our customers may reduce or otherwise cease using our products, which would have a material adverse effect on our business, results of operations and financial condition.


Limitation by states on sales of vaporizers and electronic cigarettes may have a material adverse effect on our ability to sell our products.

On February 15, 2010, in response to a civil investigative demand from the Office of the Attorney General of the State of Maine, we voluntarily executed an assurance of discontinuance with the State of Maine, which prohibits us from selling electronic cigarettes in the State of Maine until such time as we obtain a retail tobacco license in the state. While suspending sales to residents of Maine is not material to our operations, other electronic cigarette companies have entered into similar agreements with other states, such as the State of Oregon.


If one or more states from which we generate or anticipate generating significant sales bring actions to prevent us from selling our products unless we obtain certain licenses, approvals or permits and if we are not able to obtain the necessary licenses, approvals or permits for financial reasons or otherwise and/or any such license, approval or permit is determined to be overly burdensome to us then we may be required to cease sales and distribution of our products to those states, which would have a material adverse effect on our business, results of operations and financial condition.

The FDA has issued an import alert which has limited our ability to import certain of our products.

As a result of FDA import alert 66-41 (which allows the detention of unapproved drugs promoted in the U.S.), U.S. Customs has from time to time temporarily and in some instances indefinitely detained products sent to us by our Chinese suppliers. If the FDA modifies the import alert from its current form which allows U.S. Customs discretion to release our products to us, to a mandatory and definitive hold we will no longer be able to ensure a supply of saleable product, which will have a material adverse effect on our business, results of operations and financial condition. We believe this FDA import alert will become less relevant to us as and when the FDA regulates electronic cigarettes under the Tobacco Control Act.


The application of the Prevent All Cigarette Trafficking Act and/or the Federal Cigarette Labeling and Advertising Act to vaporizers and/or electronic cigarettes would have a material adverse affecteffect on our business.

At present, neither the


The Prevent All Cigarette Trafficking Act (which prohibits the use of the U.S. Postal Service to mail most tobacco products and which amends the Jenkins Act, which would require individuals and businesses that make interstate sales of cigarettes or smokeless tobacco to comply with state tax laws) norand the Federal Cigarette Labeling and Advertising Act (which governs how cigarettes can be advertised and marketed) apply to vaporizers and/or electronic cigarettes.  The application of either or both of theseThese federal laws to either vaporizers and/or electronic cigarettes could result in additional expenses, could prohibit us from selling products through the internetInternet and require us to change our advertising and labeling and method of marketing our products, any of which would have a material adverse effect on our business, results of operations and financial condition.


We may face the same governmental actions aimed at conventional cigarettes and other tobacco products.

Tobacco


The tobacco industry expects significant regulatory developments to take place over the next few years, driven principally by the World Health Organization’s Framework Convention on Tobacco Control, (“FCTC”).or the FCTC.  The FCTC is the first international public health treaty on tobacco, and its objective is to establish a global agenda for tobacco regulation with the purpose of reducing initiation of tobacco use and encouraging cessation.  Regulatory initiatives that have been proposed, introduced or enacted include:


the levying of substantial and increasing tax and duty charges;

restrictions or bans on advertising, marketing and sponsorship;

the display of larger health warnings, graphic health warnings and other labeling requirements;

restrictions on packaging design, including the use of colors and generic packaging;

restrictions or bans on the display of tobacco product packaging at the point of sale, and restrictions or bans on cigarette vending machines;

requirements regarding testing, disclosure and performance standards for tar, nicotine, carbon monoxide and other smoke constituentsconstituent’s levels;

requirements regarding testing, disclosure and use of tobacco product ingredients;

increased restrictions on smoking in public and work places and, in some instances, in private places and outdoors;

elimination of duty free allowances for travelers; and

encouraging litigation against tobacco companies.

If vaporizers and/or electronic cigarettes are subject to one or more significant regulatory initiatesinitiatives enacted under the FCTC, our business, results of operations and financial condition could be materially and adversely affected.


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Risks Related To Our Natural Grocery Business

We may not be successful in our efforts to grow our grocery business.

Our Common Stock

growth largely depends on our ability to increase sales in our existing natural grocery stores and successfully open and operate new stores on a profitable basis.  Our common stock has historically been thinly tradedcomparable store sales growth could be lower than our historical average for various reasons, including the opening of new competing stores that cannibalize sales in existing stores, increased competition, general economic conditions, regulatory changes, price changes as a result of competitive factors and youproduct pricing and availability.


Delays or failures in opening new stores, or achieving lower than expected sales in new stores, could materially and adversely affect our growth.  Our plans for expansion could place increased demands on our financial, managerial, operational and administrative resources.  For example, our planned expansion will require us to increase the number of people we employ and may be unablerequire us to sell at or near ask prices or at all if you desireupgrade our management information system and our distribution infrastructure.  These increased demands and operating complexities could cause us to liquidate your shares.

operate our business less efficiently, which could materially and adversely affect our operations, financial performance and future growth.


We cannot predict the extent to which an active public market for our common stock will develop or be sustained. Under the Purchase Agreement governing the Private Placement, we are required to list our common stock on The NASDAQ Capital Marketmay not later than July 29, 2014. No assurance can be given that will be able to do so by thenopen new stores on schedule or at all.

operate them successfully.  Our common stock is currently quoted on the OTC Bulletin Board, where it has historically been sporadically or “thinly-traded”, meaning that the number of persons interested in purchasing our common stock at or near bid prices at any given time may be relatively small or non-existent. This situation is attributableability to successfully open new stores depends upon a number of factors, including our ability to select suitable sites for our new store locations, to negotiate and execute leases, to coordinate the fact thatcontracting work on our new stores, to identify and recruit store managers, and other staff, to secure and manage the inventory necessary for the launch and successful operation of our new stores and to effectively promote and market our new stores.  If we are a small companyineffective in performing these activities, our efforts to open and operate new stores may be unsuccessful or unprofitable, which has incurred significant operating lossescould materially and is relatively unknown to stock analysts, stock brokers, institutional investorsadversely affect our operations, financial performance and othersfuture growth.


Our natural grocery stores and any newly acquired stores may negatively impact our financial results in the short-term, and may not achieve expected sales and operating levels on a timely basis or at all.

We will actively pursue new store growth.  Our new store openings may not be successful or reach the sales and profitability levels of our existing stores.  Although we target particular levels of cash-on-cash returns and capital investment community that generatefor each of our new stores, new stores may not meet these targets.  Any store we open may not be profitable or influenceachieve operating results similar to those of our existing store.  New store openings may negatively impact our financial results in the short-term due to the effect of store opening costs and lower sales and contribution to overall profitability during the initial period following opening.  New stores build their sales volume and that even if we came to the attentiontheir customer base over time and, as a result, generally have lower margins and higher operating expenses, as a percentage of such persons, they tend to be risk-aversenet sales, than our existing store.  New stores may not achieve sustained sales and would be reluctant to follow an unproven company such as oursoperating levels consistent with our more mature store base on a timely basis or purchase or recommend the purchase of our shares until such time as we became more seasoned and viable. As a consequence, thereat all.  This may be periods of several days or more when trading activity in our shares is minimal or non-existent, as compared to a seasoned issuer which has a large and steady volume of trading activity that will generally support continuous sales withouthave an adverse effect on share price. Evenour financial condition and operating results.

The Company could be adversely affected if consumers lose confidence in the safety and quality of the food supply chain.  Adverse publicity about these types of concerns, whether or not valid, could discourage consumers from buying our common stockproducts.  The real or perceived sale of contaminated food products by us could result in a loss of consumer confidence and product liability claims, which could have a material adverse effect on our sales and operations.

Inflation and deflation in the prices of food and other products we sell may affect our sales, gross profit and gross margin.  The short-term impact of inflation and deflation is listed for tradinglargely dependent on The NASDAQ Capital Market,whether or not the effects are passed through to our customers, which is subject to competitive market conditions.  Food inflation and deflation is affected by a variety of factors and our determination of whether to pass on the effects of inflation or deflation to our customers is made in conjunction with our overall pricing and marketing strategies.  Although we cannot give you any assurance thatmay experience periodic effects on sales, gross profit and gross margins as a broaderresult of changing prices, the effect of inflation could have an adverse impact on our future revenues.

In addition, we may not be able to successfully integrate new stores into existing stores and those new stores may not be as profitable as existing stores.  Further, we have experienced in the past, and expect to experience in the future, some sales volume transfer from our existing stores to our new stores as some of our existing customers switch to new, closer locations.  If our new stores are less profitable than our existing stores, or more active public tradingif we experience sales volume transfer from our existing stores, our financial condition and operating results may be adversely affected.

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If we are unable to successfully identify market trends and react to changing consumer preferences in a timely manner, our sales may decrease.

We believe our success depends, in substantial part, on our ability to:


o
anticipate, identify and react to natural and organic grocery and dietary supplement trends and changing consumer preferences in a timely manner;

o
translate market trends into appropriate, saleable product and service offerings in our stores before our competitors; and

o
develop and maintain vendor relationships that provide us access to the newest merchandise, and dairy products that satisfy upgraded standards, on reasonable terms.

Consumer preferences often change rapidly and without warning, moving from one trend to another among many product or retail concepts.  Our performance is impacted by trends regarding natural and organic products, dietary supplements and at-home meal preparation.  Consumer preferences towards dietary supplements or natural and organic food products might shift as a result of, among other things, economic conditions, food safety perceptions, reduced or changed consumer choices and the cost of these products.  Our store offerings are comprised of natural and organic products and dietary supplements.  A change in consumer preferences away from our offerings, including as a result of, among other things, reductions or changes in our offerings, would have a material adverse effect on our business.  Additionally, negative publicity regarding the safety of natural and organic products or dietary supplements, or new or upgraded regulatory standards may adversely affect demand for our common stock will developproducts and could result in lower customer traffic, sales and results of operations.  In addition, reduced or be sustained.

The market pricechanged consumer choices may result from, among other things, the implementation of our common stock has beenrequirements for dairy products that satisfy our pasture-based, non-confinement standards.


If we are unable to anticipate and satisfy consumer merchandise preferences in the regions where we operate, our net sales may decrease, and we may be forced to increase markdowns of slow-moving merchandise, either of which could have a material adverse effect on our business, financial condition and results of operations.

Our comparable store sales and quarterly financial performance may fluctuate for a variety of reasons.

Our comparable store sales and quarterly results of operations have fluctuated in the past, and we expect them to continue to be volatile.

The market pricefluctuate in the future.  A variety of other factors affect our common stock has been volatile,comparable store sales and fluctuates widely in price in response to various factors, whichquarterly financial performance, including:



o
changes in our merchandising strategy or product mix;

o
performance of our newer and remodeled stores;

o
the effectiveness of our inventory management;

o
the timing and concentration of new store openings, and the related additional human resource requirements and pre-opening and other start-up costs;

o
the cannibalization of existing store sales by new store openings;

o
levels of pre-opening expenses associated with new stores;

o
timing and effectiveness of our marketing activities;

o
seasonal fluctuations due to weather conditions and extreme weather-related disruptions;

o
actions by our existing or new competitors, including pricing changes;

o
regulatory changes affecting availability and marketability of products;

o
supply shortages; and

o
general United States economic conditions and, in particular, the retail sales environment.

Accordingly, our results for any one fiscal year or quarter are beyond our control. The price of our common stock is not necessarily indicative of our operating performancethe results to be expected for any other year or long-term business prospects.quarter, and comparable store sales of any particular future period may decrease.  In addition, the securities markets have from time to time experienced significant price and volume fluctuations that are unrelated to the operating performanceevent of particular companies. These market fluctuations may also materially and adversely affect the market price of our common stock. Factors such as the following could cause the market price of our common stock to fluctuate substantially:

the introduction of new products by our competitors;

government regulation of our industry;

our quarterly operating and financial results;

conditions in the electronic cigarette and tobacco industries;

developments concerning proprietary rights; or

litigation or public concern about the safety of our products.

The stock market in general experiences from time to time extreme price and volume fluctuations. Periodic and/or continuous market fluctuations could result in extreme volatility ina decrease, the price of our common stock would likely decline.


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We may be unable to compete effectively in our markets, which are highly competitive.

The markets for natural and organic groceries and dietary supplements are large, fragmented and highly competitive, with few barriers to entry.  Our competition varies by market and includes conventional supermarkets, natural, gourmet and specialty food markets, mass and discount retailers, warehouse clubs, independent health food stores, dietary supplement retailers, drug stores, farmers’ markets, food co-ops, mail order and online retailers and multi-level marketers.  These businesses compete with us for customers on the basis of price, selection, quality, customer service, shopping experience or any combination of these or other factors.  They also compete with us for products and locations.  In addition, some of our competitors are expanding to offer a greater range of natural and organic foods.  Many of our competitors are larger, more established and have greater financial, marketing and other resources than us, and may be able to adapt to changes in consumer preferences more quickly, devote greater resources to the marketing and sale of their products, or generate greater brand recognition.  An inability to compete effectively may cause us to lose market share to our competitors and could have a material adverse effect on our business, financial condition and results of operations.

If we, or our third-party suppliers fail to comply with regulatory requirements, or are unable to provide products that meet our specifications, our business and our reputation could suffer.

If we, or our third-party suppliers, including suppliers of our private label products, fail to comply with applicable regulatory requirements or to meet our quality specifications, we could be required to take costly corrective action and our reputation could suffer.  We do not own or operate any manufacturing facilities, except for our bulk food repackaging facility and distribution center discussed below, and therefore depend upon independent third-party vendors to produce our private label branded products, such as vitamins, minerals, dietary supplements, body care products, food products and bottled water.  Third-party suppliers of our private label products may not maintain adequate controls with respect to product specifications and quality.  Such suppliers may be unable to produce products on a timely basis or in a manner consistent with regulatory requirements.  We depend upon our bulk food repackaging facility and distribution center for the majority of our private label bulk food products.  We may also be unable to maintain adequate product specification and quality controls at our bulk food repackaging facility and distribution center, or produce products on a timely basis and in a manner consistent with regulatory requirements.  In addition, we may be required to find new third-party suppliers of our private label products or to find third-party suppliers to source our bulk foods.  There can be no assurance that we would be successful in finding such third-party suppliers that meet our quality guidelines.

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Disruptions affecting our significant suppliers, or our relationships with such suppliers, could negatively affect our business.

Due to this concentration of purchases from third-party suppliers, the cancellation or non-renewal of our distribution agreement or the disruption, delay or inability of these third party suppliers to deliver product to our stores may materially and adversely affect our operating results and we may be unable to establish alternative distribution channels on reasonable terms or at all.

Certain of our vendors use overseas sourcing to varying degrees to manufacture some or all of their products.  Any event causing a sudden disruption of manufacturing or imports from such foreign countries, including the imposition of additional import restrictions, unanticipated political changes, increased customs duties, labor disputes, health epidemics, adverse weather conditions, crop failure, acts of war or terrorism, legal or economic restrictions on overseas suppliers’ ability to produce and deliver products, and natural disasters, could increase our costs and materially harm our business and financial condition and results of operations. Our business is also subject to a variety of other risks generally associated with indirectly sourcing goods from abroad, such as political instability, disruption of imports by labor disputes and local business practices.  In addition, requirements imposed by the FSMA compel importers to verify that food products and ingredients produced by a foreign supplier comply with all applicable legal and regulatory requirements enforced by the FDA, which could result in certain products being deemed inadequate for import.

The current geographic concentration of our stores creates exposure to local economies, regional downturns or severe weather or catastrophic occurrences.

Our existing natural grocery stores are all located in Florida in Ft. Myers, Palm Bay and Melbourne and we expect new stores to also be located in Florida.  As a result, our business is currently more susceptible to regional conditions than the operations of more geographically diversified competitors, and we are vulnerable to economic downturns in those regions.  Any unforeseen events or circumstances that negatively affect these areas could materially adversely affect our revenues and profitability.  These factors include, among other things, changes in demographics, population, competition, consumer preferences, new or revised laws or regulations, fires, floods or other natural disasters in these regions.

Consumers or regulatory agencies may challenge certain claims made regarding our products.

Our reputation could also suffer from real or perceived issues involving the labeling or marketing of our products.  Products that we sell may carry claims as to their origin, ingredients or health benefits, including, by way of example, the use of the term “natural.”  Although the FDA and USDA each has issued statements regarding the appropriate use of the word “natural,” there is no single, United States government regulated definition of the term “natural” for use in the food industry.  The resulting uncertainty has led to consumer confusion, distrust and legal challenges.  Plaintiffs have commenced legal actions against a number of food companies that market “natural” products, asserting false, misleading and deceptive advertising and labeling claims, including claims related to genetically modified ingredients.  In limited circumstances, the FDA has taken regulatory action against products labeled “natural” but that nonetheless contain synthetic ingredients or components.  Should we become subject to similar claims, consumers may avoid purchasing products from us or seek alternatives, even if the basis for the claim is unfounded.  Adverse publicity about these matters may discourage consumers from buying our products.  The cost of defending against any such claims could be significant.  Any loss of confidence on the part of consumers in the truthfulness of our labeling or ingredient claims would be difficult and costly to overcome and may significantly reduce our brand value.  Any of these events could adversely affect our reputation and brand and decrease our sales, which would have a material adverse effect on our business, financial condition and results of operations.

Perishable food product losses could materially impact our results of operations.

Our stores offer a significant number of perishable products.  Our offering of perishable products may result in significant product inventory losses in the event of extended power or other utility outages, natural disasters or other catastrophic occurrences.

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The decision by certain of our suppliers to distribute their specialty products through other retail distribution channels could negatively impact our revenue from the sale of such products.

Some of the specialty retail products that we sell in our stores are not generally available through other retail distribution channels such as drug stores, conventional grocery stores or mass merchandisers.  In the future, our suppliers could decide to distribute such products through other retail distribution channels, allowing more of our competitors to offer these products, and adversely affecting the desirability of these products to our core customers, which could negatively impact our revenues.

A widespread health epidemic could materially impact our business.

Our business could be severely impacted by a widespread regional, national or global health epidemic.  A widespread health epidemic may cause customers to avoid public gathering places such as our stores or otherwise change their shopping behaviors.  Additionally, a widespread health epidemic could adversely impact our business by disrupting production and delivery of products to our stores and by impacting our ability to appropriately staff our stores.

Union activity at third-party transportation companies or labor organizing activities among our employees could disrupt our operations and harm our business.

Independent third-party transportation companies deliver the majority of our merchandise to our stores and to our customers.  Some of these third parties employ personnel represented by labor unions.  Disruptions in the delivery of merchandise or work stoppages by employees of these third parties could delay the timely receipt of merchandise, which could result in cancelled sales, a loss of loyalty to our stores and excess inventory.

While all of our employees are currently non-union, our employees may attempt to organize and join a union.  That effort was unsuccessful.  We could face union organizing activities at other locations.  The unionization of all or a portion of our workforce could result in work slowdowns, could increase our overall costs and reduce the efficiency of our operations at the affected locations, could adversely affect our flexibility to run our business competitively, and could otherwise have a material adverse effect on our business, financial condition and results of operations.

Our products could suffer from real or perceived quality or food safety concerns and may cause unexpected side effects, illness, injury or death that could result in their discontinuance or expose us to lawsuits, any of which could result in unexpected costs and damage to our reputation.

We could be materially, adversely affected if consumers lose confidence in the safety and quality of products we sell.  There is substantial governmental scrutiny of and public awareness regarding food safety.  We believe that many customers hold us to a higher quality standard than other retailers.  Many of our products are vitamins, herbs and other ingredients that are classified as foods or dietary supplements and are not subject to pre-market regulatory approval in the United States.  Our products could contain contaminated substances, and some of our products contain ingredients that do not have long histories of human consumption.  Previously unknown adverse reactions resulting from human consumption of these ingredients could occur.  Unexpected side effects, illness, injury or death caused by our products could result in the discontinuance of sales of our products or prevent us from achieving market acceptance of the affected products.  Such side effects, illnesses, injuries and death could also expose us to product liability or negligence lawsuits.  Any claims brought against us may exceed our existing or future insurance policy coverage or limits.  Any judgment against us that is in excess of our policy limits would have to be paid from our cash reserves, which would reduce our capital resources.  Further, we may not have sufficient capital resources to pay a judgment in which case our creditors could levy against our assets.  The real or perceived sale of contaminated or harmful products would cause negative publicity regarding our company, brand or products, including negative publicity in social media, which could in turn harm our reputation and net sales and could have a material adverse effect on our business, financial condition and results of operations, or result in our insolvency.

Increases in the cost of raw materials could hurt our sales and profitability.

Costs of the raw agricultural commodities used in our private label products, including our bulk repackaged products could increase.  Such commodities are generally subject to availability constraints and price volatility caused by weather, supply conditions, government regulations, energy prices, price inflation and general economic conditions and other unpredictable factors.  An increase in the demand for or a reduced supply of raw agricultural commodities could cause our vendors to seek price increases from us, which could cause the retail price we charge for certain products to increase, in turn decreasing our sales of such products.  Supply shortages may cause certain items to be unavailable, which could negatively affect our sales.  Our profitability may be adversely impacted as a result of such developments through reduced gross margins or a decline in the number and average size of customer transactions.  The cost of construction materials we use to build and remodel our stores is also subject to significant price volatility based on market and economic conditions.  Higher construction material prices would increase the capital expenditures needed to construct a new store or remodel an existing store and, as a result, could increase the rent payable by the Company under its leases.

Legal proceedings could adversely affect our business, financial condition and results of operations.

Our operations, which are characterized by transactions involving a high volume of customer traffic and a wide variety of product selections, carry a higher exposure to consumer litigation risk when compared to the operations of companies operating in certain other industries.  Consequently, we have been, are, and may in the future become a party to individual personal injury, product liability and other legal actions in the ordinary course of our business.  While these actions are generally routine in nature, incidental to the operation of our business and immaterial in scope, the outcome of litigation is difficult to assess or quantify.  Additionally, we could be exposed to industry-wide or class-action claims arising from the products we carry or industry-specific business practices.  Further, we have been, are and may in the future become subject to claims for discrimination, harassment, wages and hours and other federal or state employment matters.  While we maintain insurance, such coverage may not be adequate or may not cover a specific legal claim.  Moreover, the cost to defend against litigation may be significant.  As a result, litigation could have a material adverse effect on our business, financial position and results of operations.

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CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

This prospectus contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 or the Securities Act, Section 21E of the Securities Exchange Act of 1934 or the Exchange Act, and the Private Securities Litigation Reform Act of 1995.  Forward-looking statements are those that reflect our current views with respect to future events and financial performance, and all statements other than statements of historical fact are statements that are, or could be, deemed forward-looking statements.  In some cases, you can identify forward-looking statements by terms such as “may,” “might,” “will,” “intend,” “should,” “could,” “can,” “would,” “believe,” “expect,” “seek,” “anticipate,” “intend,” “estimate,” “plan,” “target,” “project,” “forecast,” “envision” or the negative of these terms, and other similar phrases.  All statements contained in this prospectus and any prospectus supplement regarding future financial position, sales, costs, earnings, losses, cash flows, other measures of results of operations, capital expenditures or debt levels and plans, objectives, outlook, targets, guidance or goals are forward-looking statements.

You should not place undue reliance on our forward-looking statements because they are not guarantees of future performance or expectations, and involve risks and uncertainties.  Our forward-looking statements are based on the information currently available to us and speak only as of the date on the cover of this prospectus, the date of any prospectus supplement, or, in the case of forward-looking statements incorporated by reference, the date of the filing that includes the statement.  Although we believe that the expectations reflected in these forward-looking statements are reasonable, these statements relate to future events or our future operational or financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.  Except as required by applicable law, we assume no obligation, and disclaim any obligation, to update forward-looking statements whether as a result of new information, events or otherwise.

The forward-looking statements contained in this prospectus are set forth principally in “Risk Factors” above, and in “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” “Business” and other sections in our 2020 Form 10-K.  In addition, there may be events in the future that we are not able to predict accurately or control which may cause actual results to differ materially from expectations expressed or implied by forward-looking statements.  Please consider our forward-looking statements in light of these risks as you read this prospectus and any prospectus supplement.

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USE OF PROCEEDS

If this offering is fully subscribed, we estimate our net proceeds from the offering will total approximately $92.0 million, after deducting fees and expenses of Maxim, as dealer-manager, and our other estimated offering expenses.  However there is no minimum number of Subscription Rights that must be exercised in order for this offering to close.

We intend to use the net proceeds to facilitate enforcement of our intellectual property rights through litigation and other methods, research development of our intellectual property rights and products to accelerate our growth rate in the health food, vitamin and vape sectors to, improve our overall liquidity and reduce our indebtedness, and for other general corporate purposes.  Because we cannot currently specify with any certainty the particular uses of a significant portion of our net proceeds, our management will have broad discretion in the application of those net proceeds.

Pending use of our net proceeds, we may invest the excess net proceeds in short-term, investment-grade, interest-bearing instruments, certificates of deposit, or direct or guaranteed obligation of the U.S. government.

CAPITALIZATION

The table below sets forth our capitalization as of March 31, 2021 on an actual basis and on a pro forma basis to reflect our issuance and sale of 70,175,438,596 shares of common stock in this offering and our receipt of the proceeds from this offering (based on the Estimated Subscription Price), after deducting fees and expenses of Maxim, as dealer-manager, and our other estimated offering expenses.  This table should be read in conjunction with “Use of Proceeds” above and our consolidated audited and unaudited financial statements and the notes thereto incorporated by reference in this prospectus.

 March 31, 2021
 Actual Pro Forma
    
Debt – current portion
842,228 $ 842,228   
Long-term debt
778,411 778,441 
Stockholders’ equity:
   
Series D Preferred Stock, $1,000 par value per share, 5,000 shares authorized and 5,000 shares issued and outstanding
5,000,000 5,000,000
Common Stock, $0.0001 par value per share, 750,000,000,000 shares authorized; 307,726,082,074 and 377,901,520,670 shares issued and outstanding, respectively
30,772,608 37,790,152
Additional paid-in capital
5,330,562 98,313,018
Accumulated deficit
(33,055,129) (33,055,129)
Total stockholders’ equity
8,048,041 108,048,041
Total capitalization
8,826,452 108,828,482

The table above excludes:

69,087,230,680 shares of common stock issuable upon the exercise of outstanding options and other equity awards; and
9,805,249,996 shares of common stock reserved for issuance under our equity incentive plan.

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DILUTION

If you invest in our common stock in this offering, your ownership interest will be diluted immediately to the extent of the difference between the public offering price per share of our common stock and the pro forma as adjusted net tangible book value per share of our common stock immediately after this offering.

Our historical net tangible book value (deficit) as of March 31, 2021 was $6.0 million, or $0.000194 per share of our common stock. Price volatility may be worse ifOur historical net tangible book value (deficit) is the trading volumeamount of our common stock is low.

Volatility intotal tangible assets less our common stock price may subject us to securities litigation.

The market for our common stock is characterizedtotal liabilities. Historical net tangible book value per share represents historical net tangible book value (deficit) divided by significant price volatility when compared to seasoned issuers, and we expect that our share price will continue to be more volatile than a seasoned issuer for the indefinite future. In the past, plaintiffs have often initiated securities class action litigation against a company following periodsnumber of volatility in the market price of its securities. We may, in the future, be the target of similar litigation. Securities litigation could result in substantial costs and liabilities to us and could divert our management’s attention and resources from managing our operations and business.

Future sales of our common stock may depress our stock price.

As of November 14, 2013, we had 80,982,629 shares of our common stock outstanding as of March 31, 2021.


Our pro forma net tangible book value as of March 31, 2021 was $98 million, or $0.000259 per share of our common stock. Pro forma net tangible book value represents the amount of our total tangible assets less our total liabilities. Pro forma net tangible book value per share represents pro forma net tangible book value divided by the total number of shares outstanding as of March 31, 2021.

After giving further effect to our issuance and warrantssale of 70,175,438,596 shares of common stock in this offering at an assumed public offering price of $0.001425 per share, which is the Estimated Subscription Price, and after deducting estimated offering expenses payable by us, our pro forma as adjusted net tangible book value as of March 31, 2021 would have been approximately $98 million, or approximately $0.000259 per share. This represents an immediate increase in pro forma as adjusted net tangible book value per share of  $0.000240 to our existing stockholders and an immediate dilution in pro forma as adjusted net tangible book value per share of approximately $0.001166 to investors purchasing common stock in this offering. Dilution per share to investors purchasing common stock in this offering is determined by subtracting pro forma as adjusted net tangible book value per share after this offering from the assumed public offering price per share paid by investors.

The following table illustrates this dilution on a per share basis:

Offering price per share
 $       0.001425
Net tangible book value per share as of March 31, 2021 $       0.000019
Increase in net tangible book value per share attributable to investors in this offering $       0.000240
As adjusted net tangible book value per share as of March 31, 2021 after giving effect to this offering
 $       0.000259
Dilution per share to investors participating in this offering
 $       0.001166

The number of shares of common stock that will be outstanding after this offering is based on 307,726,082,074 shares of common stock outstanding as of March 31, 2021, and excludes the following:

69,087,230,680 shares of common stock issuable upon exercise of options to purchase shares of common stock outstanding as of March 31, 2021, with a weighted-average exercise price of $0.0001 per share;

5,000 shares of Series D Preferred Stock issued and outstanding that convert into 2,083,333,333 shares of common stock; and

9,805,249,996 shares of common stock reserved for future issuance under our Equity Incentive Plan.

To the extent that any outstanding options are exercisable into 5,980,440exercised or new options are issued, or we issue additional shares of common stock or convertible securities in the future, there will be further dilution to investors participating in this offering.

MARKET FOR COMMON STOCK AND DIVIDEND POLICY

Common stock is quoted on the OTC Pink Sheets under the symbol “HCMC.”  As of May 11, 2021, the last reported sale price of the common stock as reported on the OTC Pink Sheets was $0.0016 per share.  As of May 11, 2021, there were approximately 1,236 holders of record of common stock.  The actual number of stockholders is greater than this number of record holders and includes stockholders who are beneficial owners but whose shares are held in street name by brokers and other nominees (including any mobile investment platform).

We have not paid cash dividends on shares of our common stock. Approximately 31,000,000stock and do not plan to pay cash dividends in the foreseeable future.
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THE RIGHTS OFFERING

Before deciding whether to exercise your Subscription Rights, you should carefully read this prospectus, including the information set forth under the heading “Risk Factors” and the information incorporated by reference into this prospectus.

Reasons for this Offering

In accordance with our strategic plan, we are conducting this offering primarily to accelerate our restructuring efforts, improve our overall liquidity and reduce our indebtedness, and for other general corporate purposes.  Our board of directors has approved this offering, and it established the pricing and other financial terms of the 80,982,629securities in the offering.  Based on information available to the board, as well as subsequent analyses of the board, the board believes that this offering is in the best interests of our company and stockholders.  Our board is not, however, making any recommendation regarding your exercise of the Subscription Rights.

Our board considered and evaluated a number of factors relating to this offering, including:

the fact that existing stockholders would have the opportunity to purchase additional shares;
our current capital resources and indebtedness, and our future need for additional liquidity and capital;
our need for increased financial flexibility in order to enable us to achieve our business plan;
the size and timing of the offering and alternative securities to be offered;
the potential dilution to our current stockholders if they choose not to participate in the offering;
the non-transferability of the Subscription Rights; and
alternatives available for raising capital.

Terms of this Offering

Share Amount.  We are issuing, at no charge, non-transferable Subscription Rights entitling holders of common stock as of the record date, whom we refer to as rights holders or you.  Your Subscription Rights will consist of:

your basic right, which will entitle you to purchase one share for every four shares of common stock you held as of the record date; and
your over-subscription right, which will be exercisable only if you exercise your basic right in full and will entitle you to purchase additional shares for which other rights holders do not subscribe, subject to the pro rata allocations and ownership limitation described in “—Over-Subscription Right.”

For purposes of determining the number of shares a rights holder may acquire in this offering, broker-dealers, trust companies, banks or others whose shares are held of record by Cede & Co. or by any other depository or nominee will be deemed to be the holders of the Subscription Rights that are issued to Cede & Co. or the other depository or nominee on their behalf.  Any fractional Subscription Rights will be rounded up to one Subscription Right.

Subscription Period.  Subscription Rights may be exercised at any time during the subscription period, which commences on May 19, 2021, and ends at 5:00 p.m. (Eastern time) on June 3, 2021, the Expiration Date, unless extended by us.

Subscription Price.  All shares are being offered and sold at the Actual Subscription Price.  Because the subscription price will be determined on the Expiration Date, stockholders will not know the actual subscription price at the time of exercise of their Subscription Rights.  Stockholders will be required to pay for the shares subscribed for at the Estimated Subscription Price as set forth in the prospectus.  Stockholders exercising their Subscription Rights are in effect investing a fixed amount in the Company to receive the maximum number of shares of Common Stock issuable at the Actual Subscription Price.  If, on the Expiration Date, the Actual Subscription Price is lower than the Estimated Subscription Price, any excess subscription amounts paid by a subscriber (the “Excess Subscription Amount”) will be deemed an exercise of the over-subscription rights and will be put towards the purchase of additional shares in the rights offering.  For more information, see “Questions and Answers About the Rights Offering” above.

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No Minimum Offering; Maximum Offering Amount.  There is no minimum number of Subscription Rights that must be exercised in order for this offering to close.  While we are distributing to holders of our common stock and Series D preferred stock one subscription right for every four shares of common stock owned or deemed owned as of the date of the preliminary prospectus, we are only seeking to raise $100 million dollars in gross proceeds in this offering.  As a result, based on (1) 307,926,082,074 shares of common stock outstanding as of the Record Date and (2) 2,083,333,333 shares of common stock deemed to be owned by the Series D holders that have a contractual right to participate in this offering and deemed to be outstanding as of the Record Date, we would grant subscription rights to acquire 77,502,353,852 shares of common stock but will only accept subscriptions for 70,175,438,596 shares of common stock based on the Estimated Subscription Amount.  Accordingly, sufficient shares may not be available to honor your subscription in full.  If the Company receives $100 million or less in subscriptions, there will be a sufficient number of shares available for sale to honor your basic rights in full.  As a result, unless this offering results in subscription proceeds in excess of $100 million, you will receive shares to the full extent you have properly exercised your basic rights in whole or in part for such shares.  In the event the subscription proceeds exceed $100 million, the Company will reduce the subscriptions pro rata based on current share ownership in relation to the total subscription amounts.

Over-Subscription Right

If you exercise your basic rights in full, you may also choose to exercise your over-subscription right.

Allocation of Shares Available for Over-Subscription Rights

Subject to the ownership limitation described below, we will seek to honor the over-subscription requests in full if less than $100,000,000 in Subscription Rights are exercised.  If over-subscription requests exceed the number of shares available, however, we will allocate the available shares pro rata among the rights holders in proportion to their percentage ownership in the Company.  Broadridge Corporate Issuer Solutions, Inc., which will act as the subscription agent in connection with this offering and which we refer to as the subscription agent, will determine the over-subscription allocation based on the formula described above.

To the extent your aggregate subscription payment for the actual number of unsubscribed shares available to you pursuant to the over-subscription right is less than the amount you actually paid in connection with the exercise of the over-subscription right, you will be allocated only the number of unsubscribed shares available to you, and any excess subscription payment will be promptly returned to you, without interest or deduction, after the expiration of this offering.

We can provide no assurances that you will actually be entitled to purchase the number of shares issuable upon the exercise of your over-subscription right in full at the expiration of this offering.

Ownership Limitation

Each rights holder exercising its rights will be required to represent to us in its subscription certificate that, together with any of its affiliates or associates, it will not beneficially own more than 49% of our outstanding shares are eligible for resale without restrictionof common stock (calculated immediately upon closing of this offering) as a result of the exercise of rights.  Any rights holder found to be in violation of such representation will have granted to us in the public market. Ifsubscription certificate, with respect to any significant numbersuch excess shares, (1) an irrevocable proxy and (2) a right for a limited period of time to repurchase such excess shares at the lesser of the 31,000,000 shares are sold,subscription price and market price, as set forth in more detail in the subscription certificate.

Expiration of Offer

This offering will expire at 5:00 p.m. (Eastern time) on June 3, 2021, unless extended by us, and Subscription Rights may not be exercised thereafter.

Our board of directors may determine to extend the subscription period, and thereby postpone the Expiration Date, to the extent it determines that doing so is in the best interest of our stockholders.

Any extension of this offering will be followed as promptly as practicable by announcement thereof, and in no event later than 9:00 a.m. (Eastern time) on the next business day following the previously scheduled Expiration Date.  Without limiting the manner in which we may choose to make such sales couldannouncement, we will not, unless otherwise required by law, have any obligation to publish, advertise or otherwise communicate any such announcement other than by issuing a depressive effect on press release or such other means of announcement as we deem appropriate.

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Determination of the Subscription Price

The subscription price was set by our board of directors considering, among other things, input from its dealer-manager for this offering.  In approving the subscription price, the board of directors considered, among other things, the following factors:

the market price of common stock prior to public announcement of the subscription price;
the fact that the Subscription Rights will be non-transferable;
the liquidity of our stock. The remainingcommon stock;
the fact that holders of rights will have an over-subscription right;
the terms and expenses of this offering relative to other alternatives for raising capital, including fees payable to Maxim, and our ability to access capital through such alternatives;
comparable precedent transactions, including the range of discounts to market value represented by the subscription prices in other rights offerings;
the size of this offering; and
the general condition of the securities market.

Subscription Agent

Broadridge Corporate Issuer Solutions, Inc., the subscription agent and information agent, will receive for its administrative, processing, invoicing and other services a fee estimated to be approximately $700,000, plus reimbursement for all out-of-pocket expenses related to the offering.

A completed subscription certificate, together with full payment of the subscription price, must be sent to the subscription agent for all whole numbers of shares subscribed for through the exercise of a basic right and the over-subscription right by one of the methods described below.  We will accept only properly completed and duly executed subscription certificates actually received at any of the addresses listed below, at or prior to 5:00 p.m. (Eastern time) on the Expiration Date of this offering.  See “Payment for Securities” below.  In this prospectus, close of business means 5:00 p.m. (Eastern Time) on the relevant date.

Subscription Certificate Delivery MethodAddress/Number
By Mail:
Broadridge Corporate Issuer Solutions, Inc.
Attn: BCIS re-Organization Dept.
P.O. Box 1317
Brentwood, NY 11717-0718
By Hand or Overnight Courier:
Broadridge Corporate Issuer Solutions, Inc.
Attn: BCIS IWS
51 Mercedes Way
Edgewood, NY 11717

Delivery to an address other than one of the addresses listed above may not constitute valid delivery and, accordingly, may be rejected by us.

Any questions or requests for assistance concerning the method of subscribing for shares or for additional copies of this prospectus or subscription certificates may be directed to Broadridge Corporate Issuer Solutions, Inc., by telephone at (855) 793-5068 or by email at shareholder@broadridge.com.

Rights holders may also contact their broker-dealers or nominees for information with respect to this offering.

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Information Agent

Kingsdale Advisors will also serve as an information agent for the Rights Offering. We will pay all fees and expenses of the information agent related to the Rights Offering and have also agreed to indemnify the information agent from certain liabilities that it may incur in connection with the Rights Offering.

Methods for Exercising Subscription Rights

Exercise of the Subscription Right

Subscription Rights are evidenced by subscription certificates that, except as described below under “Foreign Stockholders,” will be mailed to record date stockholders or, if a record date stockholder’s shares are eligible,held by a depository or nominee (including any mobile investment platform) on his, her or its behalf, to such depository or nominee.  Subscription Rights may be exercised by completing and somesigning the subscription certificate that accompanies this prospectus and mailing it in the envelope provided, or otherwise delivering the completed and duly executed subscription certificate to the subscription agent, together with payment in full for the shares at the estimated subscription price by the Expiration Date of this offering.  Completed subscription certificates and related payments must be received by the subscription agent prior to 5:00 p.m. (Eastern time) on or before the Expiration Date at the offices of the subscription agent at the address set forth above.

Exercise of the Over-Subscription Right

Rights holders who fully exercise all of their basic rights may purchase additional shares in accordance with the over-subscription right by indicating on their subscription certificate the number of additional shares they are willing to acquire.  If sufficient shares are available after all exercises of basic rights, we will seek to honor over-subscriptions requests in full, subject to the pro rata allocations and ownership limitation described in “—Over-Subscription Right.”

Record Date Stockholders Whose Shares are Held by a Nominee

Record date stockholders whose shares are held by a nominee, such as a bank, broker-dealer, trustee, depositories or mobile investment platform, must contact that nominee to exercise their Subscription Rights.  In that case, the nominee will complete the subscription certificate on behalf of the record date stockholder and arrange for proper payment by one of the methods set forth under “Payment for Securities” below.

Nominees

Nominees, such as brokers, trustees, depositories or mobile investment platforms for securities, who hold shares of common stock for the account of others, should notify the respective beneficial owners of the shares underlyingas soon as possible to ascertain the warrantsbeneficial owners’ intentions and optionsto obtain instructions with respect to the Subscription Rights.  If the beneficial owner so instructs, the nominee should complete the subscription certificate and submit it to the subscription agent with the proper payment as described under “Payment for Securities” below.

General

All questions as to the validity, form, eligibility (including times of receipt and matters pertaining to beneficial ownership) and the acceptance of subscription forms and the subscription price will be determined by us, which determinations will be final and binding.  No alternative, conditional or contingent subscriptions will be accepted.  We reserve the right to reject any or all subscriptions not properly submitted or the acceptance of which would, in the opinion of our counsel, be unlawful.

We reserve the right to reject any exercise of rights if such exercise is not in accordance with the terms of this offering or not in proper form or if the acceptance thereof or the issuance of shares thereto could be deemed unlawful.  We reserve the right to waive any deficiency or irregularity with respect to any subscription certificate.  Subscriptions will not be deemed to have been received or accepted until all irregularities have been waived or cured within such time as we determine in our sole discretion.  We will not be under any duty to give notification of any defect or irregularity in connection with the submission of subscription certificates or incur any liability for failure to give such notification.

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No Revocation or Change

Once you submit the subscription certificate or have instructed your nominee of your subscription request, you are not allowed to revoke or change the exercise or request a refund of monies paid.  All exercises of Subscription Rights are irrevocable, even if you learn information about us that you consider to be unfavorable.  You should not exercise your Subscription Rights unless you are certain that you wish to purchase shares at the Estimated Subscription Price.

Transferability

The Subscription Rights are evidenced by a subscription certificate and are non-transferable.  The Subscription Rights will not be listed for trading or any securities exchange or trading system.  The shares of common stock included in shares will be transferable following their issuance.

Regulatory Limitations; No Unlawful Subscriptions

We will not mail this prospectus or Subscription Rights Certificates to stockholders or holders of record with addresses that are outside the United States or that have an army post office or foreign post office address.  The Subscription Agent will hold these Subscription Rights Certificates for their account.  To exercise Subscription Rights, our foreign stockholders must notify the Subscription Agent prior to 5:00 p.m., Eastern Time, on May 31, 2021, the third business day prior to the Expiration Date, of your exercise of Subscription Rights and provide evidence satisfactory to us, such as a legal opinion from local counsel, that the exercise of such Subscription Rights does not violate the laws of the jurisdiction in which such stockholder resides and provide payment by a U.S. bank in U.S. dollars before the expiration of the rights offering. If no notice is received by such time or the evidence presented is not satisfactory to us, the Subscription Rights represented thereby will expire.

We will not be required to issue to you shares of our common stock acquired pursuant to the rights offering if, in our opinion, you are required to obtain prior clearance or approval from any state or federal regulatory authorities to own or control such shares and if, at the time the rights offering expires, you have not obtained such clearance or approval.

We reserve the absolute right to reject any subscriptions not properly submitted or the acceptance of which would be unlawful.  We are not soliciting, selling or accepting any offers to participate in our rights offering in any jurisdictions where such actions are prohibited.  No offers to purchase any shares of our common stock are made to Subscription Rights holders who are residents of such jurisdictions, and we will not sell or accept offers for the purchase of our common stock from such Subscription Rights holders.

Payment for Securities

Participating rights holders should send to the subscription agent (1) payment of the subscription price for shares acquired in the basic right and any additional shares subscribed for pursuant to the over-subscription right and (2) a properly completed and duly executed subscription certificate, which must be received by the subscription agent at the subscription agent’s offices set forth above (see “—Subscription Agent”), at or prior to 5:00 p.m. (Eastern Time) on the Expiration Date.  A properly completed and duly executed subscription certificate and full payment for the shares must be received by the subscription agent at or prior to 5:00 p.m. (Eastern Time) on June 3, 2021, unless this offering is extended by us.

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All payments by a participating rights holder must be in U.S. dollars by money order or check or bank draft drawn on a bank or branch located in the United States and payable to the order of “Broadridge Corporate Issuer Solutions, Inc., as Subscription Agent for Healthier Choices Management Corp.”  Payment also may be made by wire transfer to the account maintained by Broadridge Corporate Issuer Solutions, Inc., as subscription agent, for purposes of accepting subscriptions in this offering at U.S. Bank, N.A., ABA #123000848, Account #153910728465, with reference to the rights holder’s name.  The subscription agent will deposit all funds received by it prior to the final payment date into a segregated account pending pro-ration and distribution of the shares.

The method of delivery of subscription certificates and payment of the subscription price to us will be at the election and risk of the participating rights holders, but if sent by mail it is recommended that such certificates and payments be sent by registered mail, properly insured, with return receipt requested, and that a sufficient number of days be allowed to ensure delivery to the subscription agent and clearance of payment prior to 5:00 p.m. (Eastern Time) on the Expiration Date. Because uncertified personal checks may take at least five business days to clear, you are strongly urged to pay, or arrange for payment, by means of wire transfer certified or cashier’s check or money order.

Whichever of the two methods described above is used, Subscription Rights will not be successfully exercised unless the subscription agent actually receives checks and actual payment.  If a participating rights holder who subscribes for shares as part of the basic right or over-subscription right does not make payment of any amounts due by the Expiration Date, the subscription agent reserves the right to take any or all of the following actions: (i) reallocate the shares to other participating rights holders in accordance with the over-subscription right; (ii) apply any payment actually received by it from the participating rights holder toward the purchase of the greatest whole number of shares that could be acquired by such participating rights holder upon issuanceexercise of the basic right and/or the over-subscription right; and/or (iii) exercise any and all other rights or remedies to which it may be entitled, including the right to set off against payments actually received by it with respect to such subscribed for shares.

All questions concerning the timeliness, validity, form and eligibility of any exercise of Subscription Rights will be determined by us, whose determinations will be final and binding.  We may waive any defect or irregularity, or permit a defect or irregularity to be corrected within such time as we may determine, or reject the purported exercise of any right.  Subscriptions will not be deemed to have been received or accepted until all irregularities have been waived or cured within such time as we determine.  The subscription agent will not be under any duty to give notification of any defect or irregularity in connection with the submission of subscription certificates or incur any liability for failure to give such notification.

Escrow Arrangements; Return of Funds

The subscription agent will hold funds received in payment for shares in a segregated account pending completion of the rights offering.  The subscription agent will hold this money in escrow until the rights offering is completed or is terminated.  If the rights offering is terminated for any reason, all subscription payments received by the subscription agent will be returned, without interest or penalty, as soon as practicable.

Delivery of Securities

Stockholders whose shares are held of record by Cede & Co. or by any other depository or nominee on their behalf or their broker-dealers’ behalf will have any shares of common stock comprising shares that they acquire credited to the account of Cede & Co. or the other depository or nominee.  With respect to all other stockholders, certificates for all common stock acquired will be mailed after payment for all the shares subscribed for has cleared, which may take up to 15 business days from the Expiration Date.  If you purchase shares of common stock through the rights offering, we will issue those shares to you in book-entry, or uncertificated, form as soon as practicable after the completion of the rights offering.  Stock certificates will not be issued for shares of our common stock purchased in the rights offering.

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Conditions and Termination

We reserve the right to terminate the rights offering before its expiration for any reason.  In particular, we may terminate the rights offering, in whole or in part, if at any time before completion of the rights offering there is any judgment, order, decree, injunction, statute, law or regulation entered, enacted, amended or held to be applicable to the rights offering that in the sole judgment of the board would or might make the rights offering or its completion, whether in whole or in part, illegal or otherwise restrict or prohibit completion of the rights offering.  We may choose to proceed with the rights offering even if one or more of these events occur.  If we terminate the rights offering in whole or in part, we will issue a press release notifying the stockholders of such event, all affected Subscription Rights will expire without value, and all excess subscription payments received by the subscription agent will be returned, without interest or penalty, as soon as practicable following such termination.

Termination

If this offering is terminated by our board of directors, all rights will expire without value and we will promptly arrange for the refund, without interest or deduction, of all funds received from rights holders.  All monies received by the subscription agent in connection with this offering will be held in escrow by the subscription agent, on our behalf, in a segregated account.  Any interest earned on such account shall be payable to us even if we determine to terminate this offering and return your subscription payment.

No Recommendation to Stockholders

Our board of directors has not made, nor will it make, any recommendation to stockholders regarding the exercise of Subscription Rights under this offering.  We cannot predict the price at which shares of our outstanding common stock will trade after this offering.  You should consult with your legal, tax and financial advisors prior to making your independent investment decision about whether or not to exercise your Subscription Rights.

Holders who exercise Subscription Rights risk investment loss on new money invested.  We cannot assure you that the market price for common stock will ever be above the subscription price, or that anyone purchasing shares will be able to sell those shares in the future at the same price or a higher price.  If you do not exercise your Subscription Rights, you will lose any value represented by your Subscription Rights, and if you do not exercise your basic rights in full, your percentage ownership interest in our company will be diluted.  For more information on the risks of participating in this offering, see “Risk Factors.”

Effect of the Rights Offering on Existing Stockholders; Interests of Certain Stockholders, Directors and Officers

Based on shares outstanding as of May 11, 2021, after giving effect to this offering (assuming that it is fully subscribed) and shares are purchased at the Estimated Subscription Price, we would have approximately 378,101,520,610 shares of common stock outstanding, representing an increase in outstanding shares of approximately 22.7%.  If you fully exercise the basic rights that we distribute to you, your proportional interest in our company will remain the same.  If you do not exercise any Subscription Rights, or you exercise less than all of your basic rights, your interest in our company will be diluted, as you will own a smaller proportional interest in our company compared to your interest prior to this offering.

The number of shares of common stock outstanding listed in each case above assumes that (1) all of the other shares of common stock issued and outstanding on the record date will remain issued and outstanding and owned by the same persons as of the closing of this offering, and (2) we will not issue any shares of common stock in the period between the record date and the closing of the offering.

Material U.S. Federal Income Tax Treatment of Rights Distribution

The receipt and exercise of Subscription Rights by stockholders should generally not be taxable for U.S. federal income tax purposes.  You should seek specific tax advice from your tax advisor in light of your particular circumstances and as to the applicability and effect of any other tax laws.  See “Material U.S. Federal Income Tax Consequences.”

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Distribution Arrangements

Maxim is the dealer-manager for this offering.  The dealer-manager will provide marketing assistance and advice to us in connection with this offering.  The dealer-manager is not underwriting, soliciting or placing any of the rights or the shares of common stock to be issued in this offering and does not make any recommendation with respect to such Subscription Rights (including with respect to the exercise or expiration of such Subscription Rights) or shares.  We have agreed to pay the dealer-manager certain fees and to reimburse the dealer-manager for certain expenses in connection with this offering.  See “Plan of Distribution.”

Fees and Expenses

We will pay all fees charged by the subscription agent, the information agent, and Maxim acting as dealer-manager for this offering.  You are responsible for paying any commissions, fees, taxes or other expenses incurred in connection with the exercise of your Subscription Rights.

Other Matters

We are not making this offering in any state or other jurisdiction in which it is unlawful to do so, nor are we distributing or accepting any offers to purchase any shares of common stock from rights holders who are residents of those states or other jurisdictions or who are otherwise prohibited by federal or state laws or regulations to accept or exercise the Subscription Rights.  We may delay the commencement of this offering in those states or other jurisdictions, or change the terms of the offering, in whole or in part, in order to comply with the securities laws or other legal requirements of those states or other jurisdictions.  Subject to state securities laws and regulations, we also have the discretion to delay allocation and distribution of any shares you may elect to purchase by exercise of your Subscription Rights in order to comply with state securities laws.  We may decline to make modifications to the terms of this offering requested by those states or other jurisdictions, in which case, if you are a resident in those states or jurisdictions or if you are otherwise prohibited by federal or state laws or regulations from accepting or exercising the Subscription Rights, you will not be eligible to participate in the offering.  However, we are not currently aware of any states or jurisdictions that would preclude participation in this offering.

DESCRIPTION OF SECURITIES

We are issuing non-transferable Subscription Rights, at no charge, to each holder of common stock as of a record date of 5:00 p.m. (Eastern Time) on May 18, 2021, whom we refer to as a holder or you.  For each share of common stock you hold as of the record date, we will issue to you (1) one basic right entitling you to purchase one share at the Actual Subscription Price and (2) an over-subscription right which will entitle you to purchase additional shares for which other rights holders do not subscribe, subject to you exercising your basic right in full and other limitations.

The following is a description of the material terms of our charter, by-laws, and the Delaware Business Corporation Law, or the DGCL.  This description of our charter and by-laws does not purport to be offeredcomplete and is qualified in its entirety by the provisions of our charter and bylaws, copies of which have been filed with the SEC and are incorporated by reference as exhibits to the registration statement of which this prospectus is a part.

General

Our authorized capital stock consists of 750,000,000,000 shares of common stock, par value $0.0001 per share, and 1,000,000 shares of preferred stock, par value $0.001 per share, the rights and preferences of which may be established from time to time by our board of directors.  As of May 11, 2021, 307,926,082,074 shares of common stock were outstanding and were held by approximately 1,236 record holders.  With respect to preferred stock, 5,000 shares of Series D Preferred Stock were issued and outstanding as of May 11, 2021.

41

Common Stock

Each share of common stock is entitled to one vote on all matters requiring a vote of stockholders and, subject to the rights of the holders of any outstanding shares of preference stock, each stockholder is entitled to receive any dividends, in cash, stock, or otherwise, as our board of directors may declare.  Delaware law prohibits the payment of dividends or the repurchase of our shares if we are insolvent or unable to pay our debts as they become due in the public market pursuant to Rule 144usual course of business, or if we would become so as a result of the Securities Act,dividend or repurchase.  In the event of our liquidation, dissolution or winding up, either voluntarily or involuntarily, subject to the rights of the holders of any outstanding shares of preference stock, holders of common stock are entitled to share pro-rata in all of our remaining assets available for distribution after providing for claims of creditors as required by the DGCL.

Holders of common stock have no preemptive or conversion rights or other Subscription Rights, and there are no redemption or sinking fund provisions applicable to the common stock.  The outstanding shares of common stock are fully paid and non-assessable.  The rights, preferences and privileges of the holders of common stock are subject to, and may be adversely affected by, the rights of the holders of shares of any such saleseries of these sharespreference stock that we may have a depressive effect as well. designate and issue in the future.

Under the DGCL, cumulative voting applies to the election of directors by holders of common stock (and holders of any series of preference stock that is entitled to vote in the election of directors).

Preferred Stock

We are unableauthorized to predict the effect, if any, that the sale of shares, or the availability of shares for future sale, will have on the market price of the shares prevailing from time to time. Sales of substantial amounts of shares in the public market, or the perception that such sales could occur, could depress prevailing market prices for the shares. Such sales may also make it more difficult for us to sell equity securities or equity-related securities in the future at a time and price, which we deem appropriate.

If we fail to maintain an effective system of internal control over financial reporting, we may not be able to accurately report our financial results. As a result, we could become subject to sanctions or investigations by regulatory authorities and/or stockholder litigation, which could harm our business and have an adverse effect on our stock price.

As a public reporting company, we are required to comply with the Sarbanes-Oxley Act of 2002 and the related rules and regulations of the SEC, including periodic reports, disclosures and more complex accounting rules. As directed by Section 404 of Sarbanes-Oxley, the SEC adopted rules requiring public companies to include a report of management on a company’s internal control over financial reporting in their Annual Report on Form 10-K. Based on current rules, we are required to report under Section 404(a) of Sarbanes-Oxley regarding the effectiveness of our internal control over financial reporting. During the fourth quarter of 2011, we remediated our previously disclosed material weaknesses in our internal control over financial reporting and disclosure controls as of March 31, 2011 and that persisted during 2011 until remediation. If we determine that we have other material weaknesses, it may be necessary to make further restatements of our consolidated financial statements and investors will not be able to rely on the completeness and accuracy of the financial information contained in our filings with the SEC and this could potentially subject us to sanctions or investigations by the SEC or other regulatory authorities or stockholder litigation.

Our board could issue “blank check” preferred stock without stockholder approval with the effect of diluting existing stockholders and impairing their voting rights, and provisions in our charter documents and under Nevada corporate law could discourage a takeover that stockholders may consider favorable.

Our articles of incorporation authorize the issuance of up to 1,000,000 shares of “blank check” preferred stock with designations, rights and preferences as may be determined from time to time by our boardBoard.  We presently have only Series D Preferred Stock issued and outstanding.  The issuance of directors. Our board is empowered, without stockholder approval, to issue a series ofour preferred stock with dividend, liquidation, conversion, voting or other rights which could dilute the interest of, or impairadversely affect the voting power of ourholders of common stockholders. Thestock and the likelihood that such holders will receive dividend payments and payments upon liquidation.  In addition, the issuance of a series of preferred stock could be used as a methodhave the effect of discouraging, delaying, deferring or preventing a change of control or other corporate action.  We have no current plan to issue any additional shares of preferred stock.


The number of shares designated as Series D Preferred Stock is 5,000 and each share of Series D Preferred Stock has a stated value equal to $1,000.  Except as set forth below or as otherwise required by law, the Series D Preferred Stock have no voting rights.  However, as long as any shares of Series D Preferred Stock are outstanding, the Company shall not, without the affirmative vote of the holders of a majority of the then outstanding shares of the Series D Stock, (a) alter or change adversely the powers, preferences or rights given to the Series D Preferred Stock or alter or amend the Certificate of Designation, (b) amend its certificate of incorporation or other charter documents in control. For example,any manner that adversely affects any rights of the holders of Series D Stock, (c) increase the number of authorized shares of Series D Stock, or (d) enter into any agreement with respect to any of the foregoing. Upon any liquidation, dissolution or winding-up of the Company, whether voluntary or involuntary that is not a Fundamental Transaction (as defined in the Certificate of Designation of the Series D Preferred Stock), the holders of Series D Preferred Stock shall be entitled to receive out of the assets, whether capital or surplus, of the Company an amount equal to $1,000 per share of Series D Preferred Stock.  The conversion price for the Series D Preferred Stock shall initially equal $0.0024.  Going forward, the conversion price will be lesser of $0.0024 and either (1) 85% of the average of the volume weighted average price (VWAP) during the 10 trading days immediately following the effective date and public announcement of the next reverse stock split of HCMC and (2) 80% of the lowest daily VWAP during the 5 trading days immediately preceding the date the conversion shares are either registered for resale or may be sold pursuant to Rule 144.  The rights of the Series D Preferred Stock include certain protections in the event of dilutive equity issuances.

Effect of Certain Provisions of our Certificate of Incorporation and Bylaws and the Delaware Anti-Takeover Statute

Some provisions of Delaware law and our certificate of incorporation and bylaws contain provisions that could make the following transactions more difficult:

acquisition of us by means of a tender offer;
acquisition of us by means of a proxy contest or otherwise; or
removal of our incumbent officers and directors.

Those provisions, summarized below, are expected to discourage coercive takeover practices and inadequate takeover bids and to promote stability in our management.  These provisions are also designed to encourage persons seeking to acquire control of us to first negotiate with our board of directors.

42

Certificate of Incorporation and Bylaws

Our certificate of incorporation and our bylaws provide for the following:

Undesignated Preferred Stock.  The ability to authorize undesignated preferred stock makes it would be possible for our board of directors to issue one or more series of preferred stock with voting or other rights or preferences that could impede the success of any attempt to effect a change in control of our company.

As a Nevada corporation, we are also subject to  These and other provisions may have the effect of Nevada corporate law, which prohibit an acquirer, under certain circumstances, from voting shares of a target corporation’s stock after crossing certain threshold ownership percentages, unless the acquirer obtains the approval of the target corporation’s stockholders.

Any aspect of the foregoing, alonedeferring hostile takeovers or together, could delay or prevent unsolicited takeovers anddelaying changes in control or changes in our management.

The former stockholdersmanagement of our operating subsidiary Smoke Anywhere USA, Inc. arecompany.

Stockholder Meetings.  Our bylaws provide that in general a special meeting of stockholders may be called only by our largest stockholders and, as such, they can exert significant influence over us and make decisions that are not in the best interests of all stockholders.

Former stockholders of our operating subsidiary Smoke Anywhere USA, Inc., three of whom serve as our Chief Executive Officer, President and director of licensing and business development, respectively, and others of whom serve as members of the board of directors, of Smoke Anywhere USA, Inc., beneficially own in excess of 30% of our outstanding shares of common stock. As a result, these stockholders are able to assert significant influence over all matters requiring stockholder approval, including the election and removal of directors and any change in control. In particular, this concentration of ownership of our outstanding shares of common stock could have the effect of delaying or preventing a change in control, or otherwise discouraging or preventing a potential acquirer from attempting to obtain control. This, in turn, could have a negative effect on the market price of our common stock. It could also prevent our stockholders from realizing a premium over the market prices for their shares of common stock. Moreover, the interests of the owners of this concentration of ownership may not always coincide with our interests or the interests of other stockholders and, accordingly, could cause us to enter into transactions or agreements that we would not otherwise consider.

We do not anticipate paying cash dividends for the foreseeable future, and therefore investors should not buy our stock if they wish to receive cash dividends.

We have never declared or paid any cash dividends or distributions on our common stock. We currently intend to retain our future earnings to support operations and to finance expansion and, therefore, we do not anticipate paying any cash dividends on our common stock in the foreseeable future.

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING STATEMENTS

This prospectus includes forward-looking statements that relate to future events or our future financial performance and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to differ materially from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. Words such as, but not limited to, “believe,” “expect,” “anticipate,” “estimate,” “intend,” “plan,” “targets,” “likely,” “will,” “would,” “could,” and similar expressions or phrases, or the negative of those expressions or phrases, identify forward-looking statements.

Although we believe that we have a reasonable basis for each forward-looking statement contained in this prospectus, we caution you that these statements are based on our projections of the future that are subject to known and unknown risks and uncertainties and other factors that may cause our actual results, level of activity, performance or achievements expressed or implied by these forward-looking statements, to differ. The sections in this prospectus entitled“Risk Factors,” “Management’s Discussion and Analysis ofFinancial Condition and Results of Operations”andBusiness,” as well as other sections in this prospectus, discuss some of the factors that could contribute to these differences.

Other unknown or unpredictable factors could also harm our results. Consequently, actual results or developments anticipated by us may not be realized or, even if substantially realized, may not have the expected consequences to, or effects on, us. Given these uncertainties, prospective investors are cautioned not to place undue reliance on such forward-looking statements. Except as required by law, we undertake no obligation to update or revise publicly any of the forward-looking statements after the date of this prospectus.

You may rely only on the information contained in this prospectus. Neither we nor any of the selling stockholders have authorized anyone to provide information different from that contained in this prospectus. Neither the delivery of this prospectus, nor sale of common stock, means that information contained in this prospectus is correct after the date of this prospectus.

We qualify all of our forward-looking statements by these cautionary statements. The safe harbor for forward-looking statements provided by Section 21E of the Securities Exchange Act of 1934 excludes issuers of “penny stock” (as defined in Rule 3a51-1 under the Securities Exchange Act of 1934). Our common stock currently falls within that definition.

MARKET, INDUSTRY AND OTHER DATA

Unless otherwise indicated, information contained in this prospectus concerning our industry and the markets in which we operate, including our general expectations and market position, market opportunity and market size, is based on information from various sources, on assumptions that we have made that are based on those data and other similar sources and on our knowledge of the markets for our services. These data involve a number of assumptions and limitations. We have not independently verified the accuracy of any third party information. In addition, projections, assumptions and estimates of our future performance and the future performance of the industry in which we operate is necessarily subject to a high degree of uncertainty and risk due to a variety of factors, including those described in section entitled “Risk Factors” of this prospectus and elsewhere in this prospectus. These and other factors could cause results to differ materially from those expressed in the estimates made by the independent parties and by us.

USE OF PROCEEDS

We are registering these shares pursuant to the registration rights granted to the selling stockholders in the Private Placement. We will not receive any proceeds from the sale or other disposition by the selling stockholders of the shares of our common stock covered by this prospectus. However, we may receive proceeds upon the cash exercise of the common stock purchase warrant, the underlying shares of which are offered by this prospectus.

MARKET PRICE OF AND DIVIDENDS ON OUR COMMON STOCK

AND RELATED STOCKHOLDER MATTERS

Market Information

Our shares of common stock are currently quoted on the OTC Bulletin Board under the symbol VPCO.OB.

The following table sets forth the high and low closing bid prices of our common stock for the periods indicated by the OTC Bulletin Board:

   Fiscal 2013   Fiscal 2012   Fiscal 2011 
   High   Low   High   Low   High   Low 

First Quarter

  $0.80    $0.23    $0.27    $0.11    $0.60    $0.30  

Second Quarter

  $1.32    $0.39    $0.27    $0.11    $0.48    $0.38  

Third Quarter

  $1.17    $0.76    $0.30    $0.17    $0.40    $0.20  

Fourth Quarter (1)

  $0.97    $0.80    $0.25    $0.17    $0.30    $0.05  

(1)Through November 14, 2013.

See the cover page of this prospectus for a recent bid price of our common stock as reported by the OTC Bulletin Board.

These bid prices represent prices quoted by broker-dealers on the OTC Bulletin Board. The quotations reflect inter-dealer prices, without retail mark-up, markdown or commissions, and may not represent actual transactions.

As of November 14, 2013, there were 80,982,629 shares of our common stock outstanding and approximately 3,355 holders of record of our common stock. This number of record holders does not include beneficial owners whose shares are held in “street” name through various securities brokers, dealers and registered clearing agencies.

Dividend Policy

We do not expect to pay cash dividends on our common stock in the foreseeable future. We intend to retain any earnings for use in our operations and the expansion of our business. Any future determination to declare and pay cash dividends will be made at the discretionchairman of our board of directors, subject to applicable laws and will depend on our financial condition, results of operations, liquidity, capital requirements, general business conditions, any contractual restriction on the payment of dividends and other factors that our board of directors may deem relevant.

CAPITALIZATION

The following table sets forth our cash and cash equivalents and capitalization as of September 30, 2013 on:

an unaudited actual basis; and

an unaudited as adjusted basis to reflect our sale of 16,666,667 shares of our common stock in the Private Placement and our issuance of 3,898,618 shares of our common stock upon the conversion in full of all of our senior convertible notes in conjunction with completing the Private Placement.

You should read this information in conjunction with“Management’s Discussion and Analysis of Financial Condition and Results of Operations” and our consolidated financial statements and the related notes appearing elsewhere in this prospectus.

   As of September 30, 2013 
   Actual  As Adjusted 
   (in thousands, except share amounts) 

Cash and cash equivalents

  $303,097   $9,303,097  

Debt:

   

Term loan payable

   660,539    660,539  

Senior convertible notes

   1,704,487    —    
  

 

 

  

 

 

 

Total Debt

   2,365,026    660,539  

Stockholders’ Equity:

   

Preferred stock, $0.001 par value, 1,000,000 shares authorized, none issued

   —      —    

Common stock, $001 par value; authorized 250,000,000 shares, 60,372,344 and 80,937,629 shares issued and outstanding on an actual and as adjusted basis, respectively

   60,372    80,937  

Additional paid-in capital

   1,884,813    12,568,735  

Accumulated deficit

   (1,831,285  (1,831,285
  

 

 

  

 

 

 

Total stockholders’ equity

   113,900    10,818,387  
  

 

 

  

 

 

 

Total capitalization

  $2,782,023   $20,782,023  
  

 

 

  

 

 

 

SELECTED CONSOLIDATED FINANCIAL DATA

The following selected consolidated financial data should be read in conjunction with “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and our consolidated financial statements and related notes included elsewhere in this prospectus. The selected consolidated statements of operations data for the years ended December 31, 2012 and 2011 and the selected consolidated balance sheet data as of December 31, 2012 and 2011 are derived from our audited consolidated financial statements, which are included elsewhere in this prospectus. The selected consolidated statement of operations data for the years ended December 31, 2010 and 2009 and the consolidated balance sheet data as of December 31, 2010 and 2009 are derived from our audited consolidated financial statements (as restated), which are not included in this prospectus. The selected consolidated statements of operations data for the nine months ended September 30, 2013 and 2012 and the selected consolidated balance sheet data as of September 30, 2013 and 2012 are derived from our unaudited condensed consolidated financial statements included elsewhere in this prospectus. The unaudited condensed consolidated financial statements have been prepared on the same basis as the audited consolidated financial statements and, in our opinion, reflect all adjustments necessary for the fair presentation of the financial information set forth in those statements. Our historical results are not necessarily indicative of the results to be expected in the future, and our interim results are not necessarily indicative of the results to be expected for the full fiscal year.

  Nine Months Ended
September 30,
  Year Ended December 31, 
  2013  2012  2012  2011  2010  2009 
  (Unaudited)  (Unaudited)  (Audited)  (Audited)  (Audited)  (Audited) 
              (Restated)  (Restated) 

Consolidated Statements of Operations Data:

      

Sales

 $18,958,196   $16,844,097   $21,352,691   $15,982,097   $10,917,101   $7,957,247  

Costs of sales

  11,346,696    10,703,606    13,225,008    6,732,335    6,058,297    3,039,301  

Gross profit

  7,611,500    6,140,491    8,127,683    9,249,762    4,858,804    4,917,946  

Total costs and expenses

  7,248,009    7,970,237    10,514,596    8,119,584    5,860,028    4,670,340  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Income (loss) before income tax expense (benefit)

  363,491    (1,829,746  (2,386,913  1,130,178    (1,001,224  247,606  

Income tax expense (benefit)

  13,770    (634,285  (465,941  416,840    1,000    202,000  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Net income (loss)

 $349,721   $(1,195,461 $(1,920,972 $713,338   $(1,002,224 $45,606  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Basic and diluted net income (loss) per common share

 $0.01   $(0.02 $(0.03 $0.01   $(0.02 $0.00  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Weighted average number of common shares outstanding-basic

  60,278,828    60,185,344    60,185,344    60,176,303    60,040,015    60,000,344  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Weighted average number of common shares outstanding-diluted

  61,829,701    60,185,344    60,185,344    60,176,303    60,040,015    60,000,344  
 

 

 

  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

   As of September 30,  As of December 31, 
   2013  2012  2011  2010  2009 
   (Unaudited)  (Audited)  (Audited)  (Audited)  (Audited) 
            (Restated)  (Restated) 

Consolidated Balance Sheet Data:

      

Cash

  $303,097   $176,409   $356,485   $65,734   $841  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Working capital

   643,653    325,836    1,347,846    624,539    703,477  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Total assets

   6,339,179    4,399,467    4,699,507    1,799,132    1,359,300  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Total current liabilities

   5,614,921    4,036,441    3,312,338    1,174,593    655,823  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Additional paid in capital

   1,884,813    1,637,377    1,587,018    1,537,776    614,625  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

(Accumulated deficit) retained earnings

   (1,831,285  (2,181,006  (260,034  (973,372  28,852  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

Total stockholders’ equity (deficiency)

  $113,900   $(483,444 $1,387,169   $624,539   $703,477  
  

 

 

  

 

 

  

 

 

  

 

 

  

 

 

 

MANAGEMENT’S DISCUSSION AND ANALYSIS OF

FINANCIAL CONDITION AND RESULTS OF OPERATIONS

You should read the following discussion together with our consolidated financial statements and the related notes included elsewhere in this prospectus. This discussion contains forward-looking statements about our business and operations. Our actual results may differ materially from those we currently anticipate as a result of many factors, including those we described under the section entitled “Risk Factors” and elsewhere in this prospectus. See “Special Note Regarding Forward-Looking Statements.” The terms “Vapor Corp.,” “Vapor,” “we,” “us,” “our” and the “Company” refer to Vapor Corp. and its consolidated wholly-owed subsidiary Smoke Anywhere USA, Inc. and the terms “Smoke Anywhere USA” and “Smoke” refer to our wholly owned subsidiary Smoke Anywhere USA, Inc.”

Executive Overview

The Company designs, markets, and distributes electronic cigarettes and accessories, under the Krave®, Fifty-One® (also known as Smoke 51), VaporX®, Hookah Stix®, Alternacig®, EZ Smoker®, Green Puffer®, Americig®, Fumaré™ and Smoke Star® brands. “Electronic cigarettes” or “e-cigarettes,” are battery-powered products that enable users to inhale nicotine vapor without smoke, tar, ash, or carbon monoxide. Electronic cigarettes look like traditional cigarettes and, regardless of their construction, are comprised of three functional components: (i) a mouthpiece, which is a small plastic cartridge that contains a liquid nicotine solution; (ii) a heating element that vaporizes the liquid nicotine so that it can be inhaled; and (iii) the electronics, which include: a lithium-ion battery, an airflow sensor, a microchip controller and an LED, which illuminates to indicate use.

The Company participates directly in the highly competitive and fragmented e-cigarette market, but also faces competition from tobacco companies. Electronic cigarettes are relatively new products and the Company is continually working to introduce its products and brands to customers. The Company believes increased investment in marketing and advertising programs is critical to increasing product and brand awareness and that sales of its innovative and differentiated products are enhanced by knowledgeable salespersons who can convey the value and benefits electronic cigarettes have to offer over traditional tobacco burning cigarettes.

The Company’s business strategy leverages its unique ability to design market and develop multiple e-cigarette brands and to bring those brands to market through its multiple distribution channels. The Company sells its products through its online stores, its direct response television marketing efforts, to retail channels through its direct sales force, and through third-party wholesalers, retailers, and value-added resellers.

Critical Accounting Policies and Estimates

This discussion and analysis of our financial condition and results of operations are based upon our consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”). The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of net revenue and expenses during the reporting periods. Actual results could differ from those estimates. These estimates and assumptions include valuing equity securities, derivative instruments, hybrid instruments, share based payment arrangements, deferred taxes and related valuation allowances. Certain of our estimates could be affected by external conditions, including those unique to our industry, and general economic conditions. It is possible that these external factors could have an effect on our estimates that could cause actual results to differ from our estimates. The Company re-evaluates all of its accounting estimates at least quarterly based on these conditions and records adjustments when necessary.

Revenue Recognition

Net sales consist primarily of revenue from the sale of electronic cigarettes, replacement cartridges, components for electronic cigarettes and related accessories. We recognize revenue from product sales when the persuasive evidence of an arrangement exists, selling price has been fixed and determined, delivery has occurred and

collectability is reasonably assured. Product sales and shipping revenues, net of promotional discounts, rebates, and return allowances, are recorded when the products are shipped and title passes to customers. Retail items sold to customers are made pursuant to sales contracts that generally provide for transfer of both title and risk of loss upon our delivery to the carrier. Customer allowances and product returns, which reduce product revenue by our best estimate of these expected allowances and product returns, are estimated using historical experience. Revenue from product sales and services rendered is recorded net of sales taxes.

Accounts Receivable

Accounts receivable, net are stated at the amount the Company expects to collect. The Company provides a provision for allowances that includes returns, allowances and doubtful accounts equal to the estimated uncollectible amounts. The Company estimates its provision for allowances based on historical collection experience and a review of the current status of trade accounts receivable. It is reasonably possible that the Company’s estimate of the provision for allowances will change.

Inventories

Inventories are stated at the lower of cost (determined by the first-in, first-out method) or market. If the cost of the inventories exceeds their market value, provisions are recorded to write down excess inventory to its net realizable value. The Company’s inventories consist primarily of merchandise available for resale.

Stock-Based Compensation

We account for stock-based compensation under Accounting Standard Codification Topic (“ASC”)718, “Compensation-Stock Compensation (“ASC 718”). These standards define a fair value based method of accounting for stock-based compensation. In accordance with ASC 718, the cost of stock-based compensation is measured at the grant date based on the value of the award and is recognized over the vesting period. The value of the stock-based award is determined using the Black-Scholes-Merton valuation model, whereby compensation cost is the estimated fair value of the award as determined by the valuation model at the grant date or other measurement date. The resulting amount is charged to expense on the straight-line basis over the period in which we expect to receive the benefit, which is generally the vesting period.

Income Taxes

Income taxes are accounted for under the asset and liability method. Deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and operating loss, capital loss and tax credit carryforwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date.

The Company recognizes the effect of income tax positions only if those positions are more likely than not of being sustained. Recognized income tax positions are measured at the largest amount that is greater than 50% likely of being realized. Changes in recognition or measurement are reflected in the period in which the change in judgment occurs. The Company records interest and penalties related to unrecognized tax benefits as a component of general and administrative expenses. Our consolidated federal tax return and any state tax returns are not currently under examination.

Derivative Instruments

The Company accounts for free-standing derivative instruments and hybrid instruments that contain embedded derivative features in accordance with ASC Topic No. 815, “Accounting for Derivative Instruments and Hedging Activities,” (“ASC 815”) as well as related interpretations of this topic. In accordance with this topic, derivative instruments and hybrid instruments are recognized as either assets or liabilities in the balance sheet and are measured at fair values with gains or losses recognized in earnings. Embedded derivatives that are not clearly

and closely related to the host contract are bifurcated and are recognized at fair value with changes in fair value recognized as either a gain or loss in earnings. The Company determines the fair value of derivative instruments and hybrid instruments based on available market data using appropriate valuation models, giving consideration to all of the rights and obligations of each instrument.

The Company estimates fair values of derivative instruments and hybrid instruments using various techniques (and combinations thereof) that are considered to be consistent with the objective of measuring fair values. In selecting the appropriate technique, the Company considers, among other factors, the nature of the instrument, the market risks that it embodies and the expected means of settlement. For less complex instruments, such as free-standing warrants, the Company generally uses the Black-Scholes-Merton valuation model, adjusted for the effect of dilution, because it embodies all of the requisite assumptions (including trading volatility, estimated terms, dilution and risk free rates) necessary to fair value these instruments. Estimating fair values of derivative financial instruments requires the development of significant and subjective estimates that may, and are likely to, change over the duration of the instrument with related changes in internal and external market factors. In addition, option-based techniques (such as the Black-Scholes-Merton valuation model) are highly volatile and sensitive to changes in the trading market price of the Company’s common stock. Since derivative financial instruments are initially and subsequently carried at fair values, the Company’s income (loss) going forward will reflect the volatility in these estimates and assumption changes. Under ASC 815, increases in the trading price of the Company’s common stock and increases in fair value during a given financial quarter result in the application of non-cash derivative expense. Conversely, decreases in the trading price of the Company’s common stock and decreases in trading fair value during a given financial quarter result in the application of non-cash derivative income.

Convertible Debt Instruments

The Company accounts for convertible debt instruments when the Company has determined that the embedded conversion options should not be bifurcated from their host instruments in accordance with ASC 470-20 “Debt with Conversion and Other Options”. The Company records, when necessary, discounts to convertible notes for the intrinsic value of conversion options embedded in debt instruments based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note. The Company amortizes the respective debt discount over the term of the notes, using the straight-line method, which approximates the effective interest method.

On October 29, 2013, all of the Company’s convertible senior notes were converted in full into shares of common stock of the Company in conjunction with completion of the Private Placement and cease to be outstanding.

Other Contingencies

In the ordinary course of business, we are involved in legal proceedings regarding contractual and employment relationships, product liability claims, trademark rights, and a variety of other matters. We record contingent liabilities resulting from claims against us, including related legal costs, when a loss is assessed to be probable and the amount of the loss is reasonably estimable. Assessing probability of loss and estimating probable losses requires analysis of multiple factors, including, in some cases, judgments about the potential actions of third party claimants and courts. Recorded contingent liabilities are based on the best information available and actual losses in any future period are inherently uncertain. If future adjustments to estimated probable future losses or actual losses exceed our recorded liability for such claims, we would record additional charges as other (income) expense, net during the period in which the actual loss or change in estimate occurred. In addition to contingent liabilities recorded for probable losses, we disclose contingent liabilities when there is a reasonable possibility that the ultimate loss will materially exceed the recorded liability. Currently, we do not believe that any of our pending legal proceedingsofficers, or claims will have a material impact on our financial position or results of operations.

Results of Operations for the Nine Months Ended September 30, 2013 Compared to the Nine Months Ended September 30, 2012

Sales, net for the nine months ended September 30, 2013 and 2012 were $18,958,196 and $16,844,097, respectively, an increase of $2,114,099 or approximately 12.6%. During the third quarter of 2013, we utilized allany stockholder holding at least fifteen percent (15%) of the approximately $1.6 million of gross proceeds from the indebtedness we incurred during the third quarter (as described in Notes 3 and 4voting power of the condensed consolidated financial statements included elsewhere in this report)capital stock issued and outstanding and entitled to purchase additional inventory, which enabled us to fulfill the existing back ordersvote.

Requirements for Advance Notification of approximately $1.5 million (above our normal level of approximately $0.5 million) at June 30, 2013Stockholder Nominations and additional new orders, which increased sales. At September 30, 2013 our back orders reverted to normal levels. The increase in sales is primarily attributable to our ability to immediately and efficiently deploy the gross proceeds from the indebtedness we incurred during the third quarter to optimize our inventory levels to satisfy increased demand for our products, in particular increased sales to new and other existing distributors, wholesale customers and increased direct to consumer sales, net of decreased sales to an existing distributor. The sales increase was achieved even though we had decreased sales to a distributor. During the nine months ended September 30, 2012 we initiated sales to a new distributor. Sales, net to that distributor for the nine months ended September 30, 2013 and 2012 were $1,596,964 and $4,093,086, respectively, a decrease of $2,496,122 or 61%. During the fourth quarter of 2012, we began to test a new television direct marketing campaign for our Alternacig® brand. We increased those efforts during the six months ended June 30, 2013, which led to increased direct to consumer sales. We limited the direct marketing campaign during the third quarter of 2013 due to low conversion rates, and plan on increasing the campaign in the fourth quarter of 2013, when response rates are anticipated to be higher, as viewership typically increases during the fall season. We have experienced an increase in retail demand for our electronic cigarette products through our direct to consumer sales efforts. Direct to consumer sales are more profitable for us and carry much higher gross margins than products sold through re-sellers. We also have experienced interest for electronic cigarettes among big box retailers, who have contacted us and requested proposals and plan-o-grams. We expect direct to consumer sales demand will continue to grow, however we believe that sales through re-sellers will be an increasingly large part of our sales channel mix.

Cost of goods sold for the nine months ended September 30, 2013 and 2012 were $11,346,696 and $10,703,606, respectively, an increase of $643,090, or approximately 6.0%. The increase is primarily due to the increase in sales volume, product mix and lower average cost per unit through higher volume purchases from suppliers. Our gross margins increased to 40.1% from 36.5% primarily due to the change in the product mix.

Selling, general and administrative expenses for the nine months ended September 30, 2013 and 2012 were $4,843,242 and $5,073,162, a decrease of $229,920 or approximately 4.5%. The decrease is primarily attributable to a decrease in professional and consulting fees of $706,139 as a result of decreased legal fees due to settlements and the stay of the litigation matters, the hiring of personnel to fulfill responsibilities previously outsourced; net of increases in salaries and related benefits of $407,866 attributable to increased compensation related to sales person commissions due to the increase in sales and the hiring of our president and increased stock-based compensation expense of $85,600 primarily due to the issuance of 100,000 shares of common stock pursuant to a consultancy agreement (since terminated effective June 2013).

Advertising expense was approximately $2,153,491 for the nine months ended September 30, 2013 compared to approximately $2,854,003 for the same period in 2012, a decrease of $700,512 or approximately 24.5%. During the nine months ended September 30, 2013, we decreased our Internet advertising and print advertising campaigns, and increased our new television direct marketing campaign for our Alternacig® brand and continued various other advertising campaigns.

Interest expense was approximately $251,276 and $43,072 for the nine months ended September 30, 2013 and 2012, respectively, an increase of $208,204. The increase was attributable to the $300,000 Senior Convertible Notes, as amended, the $50,000 Senior Convertible Note, as amended, the Senior Note, as amended, issued in the second and third quarters of 2012, the 2013 $500,000 Senior Convertible Note issued in January 2013, the $350,000 Senior Convertible Notes and the $75,000 Senior Convertible Note issued in July 2013, and the $750,000 Term Loan and the Factoring Facility entered into in August 2013 (reference is made to Notes 3 and 4 of the condensed consolidated financial statements included elsewhere in this report for a description of these debt instruments).

Income tax expense (benefit) for the nine months ended September 30, 2013 and 2012 was $13,770 and ($634,285), respectively. The effective tax rate for the nine months ended September 30, 2013 differs from the U.S. federal statutory rate of 35% primarily due to utilization of net operating losses and certain permanent differences between tax reporting purposes and financial reporting purposes. The effective tax rate for the nine months ended September 30, 2012 differs from the U.S. federal statutory rate of 35% primarily due to under accrual of state income taxes from prior years and certain permanent differences between tax reporting purposes and financial reporting purposes.

Net income (loss) for the nine months ended September 30, 2013 and 2012 was $349,721 and ($1,195,461), respectively, as a result of the items discussed above.

Results of Operations for the Three Months Ended September 30, 2013 Compared to the Three Months Ended September 30, 2012

Sales, net for the three months ended September 30, 2013 and 2012 were $6,411,605 and $3,855,568, respectively, an increase of $2,556,037 or approximately 66.3%%. During the third quarter of 2013, we utilized all of the approximately $1.6 million of gross proceeds from the indebtedness we incurred during the third quarter (as described in Notes 3 and 4 of the condensed consolidated financial statements included elsewhere in this report) to purchase additional inventory, which enabled us to fulfill the existing back orders of approximately $1.5 million (above our normal level of approximately $0.5 million) at June 30, 2013 and additional new orders, which increased sales. At September 30, 2013 our back orders reverted to normal levels. The increase in sales is primarily attributable to our ability to immediately and efficiently deploy the gross proceeds from the indebtedness we incurred during the third quarter to optimize our inventory levels to satisfy increased demand for our products, in particular increased sales to new and other existing distributors, wholesale customers and increased direct to consumer sales, net of decreased sales to an existing distributor. During the three months ended September 30, 2013 and 2012 sales, net to a new distributor were $460,940 and $635,535, respectively, a decrease of $174,595 or 27.5%. During the fourth quarter of 2012, we began to test a new television direct marketing campaign for our Alternacig® brand. We increased those efforts during the six months ended June 30, 2013, which led to increased direct to consumer sales. We limited the direct marketing campaign during the third quarter of 2013 due to low conversion rates, and plan on increasing the campaign in the fourth quarter of 2013, when response rates are anticipated to be higher, as viewership typically increases during the fall season. We have experienced an increase in retail demand for our electronic cigarette products through our direct to consumer sales efforts. Direct to consumer sales are more profitable for us and carry much higher gross margins than products sold through re-sellers. We also have experienced interest for electronic cigarettes among big box retailers, who have contacted us and requested proposals and plan-o-grams. We expect direct to consumer sales demand will continue to grow, however we believe that sales through re-sellers will be an increasingly large part of our sales channel mix.

Cost of goods sold for the three months ended September 30, 2013 and 2012 were $3,916,281 and $2,504,019, respectively, an increase of $1,412,262, or approximately 56.4%. The increase is primarily due to the increase in sales volume, product mix and lower average cost per unit through higher volume purchases from suppliers. Our gross margins increased to 38.9% from 35.1% primarily due to the change in the product mix.

Selling, general and administrative expenses for the three months ended September 30, 2013 and 2012 were $1,683,787 and $1,762,902, a decrease of $79,115 or approximately 4.5%. The decrease is primarily attributable to a decrease in professional and consulting fees of $323,088 as a result of decreased legal fees due to settlements and the stay of the litigation matters, the hiring of personnel to fulfill responsibilities previously outsourced; net of increases in salaries and related benefits of $200,716 attributable to increased compensation related to sales person commissions due to the increase in sales and the hiring of our president and increased stock based compensation expense of $50,222 primarily due to the issuance of 50,000 shares of common stock pursuant to a consultancy agreement (since terminated effective June 2013).

Advertising expense was approximately $418,253 for the three months ended September 30, 2013 compared to approximately $840,733 for the same period in 2012, a decrease of $422,480 or approximately 50.3%. During the three months ended September 30, 2013, we decreased our Internet advertising, print advertising campaigns, and new television direct marketing campaign for our Alternacig® brand and continued various other advertising campaigns. We anticipate advertising expense will increase in the fourth quarter of 2013 when we re-launch the television direct marketing campaign for our Alternacig® brand.

Interest expense was approximately $107,867 and $41,243 for the three months ended September 30, 2013 and 2012, respectively. The increase was attributable to the $300,000 Senior Convertible Notes, as amended, the $50,000 Senior Convertible Note, as amended, the Senior Note, as amended, issued in the second and third quarters of 2012, the 2013 $500,000 Senior Convertible Note issued in January 2013, the $350,000 Senior Convertible Notes and the $75,000 Senior Convertible Notes issued in July 2013, and the $750,000 Term Loan and Factoring Facility entered into in August 2013 (reference is made to Notes 3 and 4 of the condensed consolidated financial statements included elsewhere in this report for a description of these debt instruments).

Income tax expense (benefit) for the three months ended September 30, 2013 and 2012 was $4,590 and ($474,319), respectively. The effective tax rate for the three months ended September 30, 2013 differs from the U.S. federal statutory rate of 35% primarily due to utilization of net operating losses and certain permanent differences between tax reporting purposes and financial reporting purposes. The effective tax rate for the three months ended September 30, 2012 differs from the U.S. federal statutory rate of 35% primarily due to under accrual of state income taxes from prior years and certain permanent differences between tax reporting purposes and financial reporting purposes.

Net income (loss) for the three months ended September 30, 2013 and 2012 was $280,827 and ($819,010), respectively, as a result of the items discussed above.

Results of Operations for the Year Ended December 31, 2012 Compared to the Year Ended December 31, 2011

Net Sales for the years ended December 31, 2012 and 2011 were $21,352,691 and $15,982,097, respectively, an increase of $5,370,594 or approximately 33.6%. The increase in sales is primarily attributable to sales to a new distributor, new and existing wholesale customers and increased direct to consumer sales. After reviewing the effectiveness of our direct marketing campaigns for our EZ Smoker Brand®, we decreased our direct marketing campaigns and began the process of redesigning and reconfiguring the campaigns. During the fourth quarter of 2012, we began to test a new direct marketing campaign for our Alternacig® brand and we anticipate increasing those efforts in 2013. In addition in 2012, we continued increasing our Internet advertising campaigns, which led to increased direct to consumer sales, which more than offset the decrease in direct marketing sales during the year ending December 31, 2012.

Until the December 2010 U.S. Court of Appeals for the D.C. Circuit decision inSottera, Inc. v. Food & Drug Administration, 627 F.3d 891 (D.C. Cir. 2010) adverse to the U.S. Food and Drug Administration (“FDA”), and denial of the FDA’sen banc review on January 24, 2011, we believe the FDA’s previous public statements related to electronic cigarettes had a chilling effect on demand for electronic cigarette products. Under this Court decision, the FDA is permitted to regulate electronic cigarettes as “tobacco products” under the Family Smoking Prevention and Tobacco Control Act of 2009 (the “Tobacco Control Act”). Under this Court decision, the FDA is not permitted to regulate electronic cigarettes as “drugs” or “devices” or a “combination product” under the Federal Food, Drug and Cosmetic Act unless they are marketed for therapeutic purposes. The Tobacco Control Act grants the FDA broad authority over the manufacture, sale, marketing and packaging of tobacco products, although the FDA is prohibited from issuing regulations banning all cigarettes or all smokeless tobacco products, or requiring the reduction of nicotine yields of a tobacco product to zero.

While the FDA has not yet mandated electronic cigarettes be regulated as tobacco products, during 2012, the FDA indicated that it intends to regulate electronic cigarettes under the Tobacco Control Act through the issuance of deeming regulations that would include electronic cigarettes under the definition of a “tobacco product” under the Tobacco Control Act subject to the FDA’s jurisdiction. The FDA initially announced that it would issue proposed deeming regulations by April 2013 and then extended the deadline to October 31, 2013. As of the date of this prospectus, the FDA had not taken such action.

The application of the Tobacco Control Act to electronic cigarettes could impose, among other things, restrictions on the content of nicotine in electronic cigarettes, the advertising, marketing and sale of electronic cigarettes, the use of certain flavorings and the introduction of new products. We cannot predict the scope of such regulations or the impact they may have on our company specifically or the electronic cigarette industry generally, though if enacted, they could have a material adverse effect on our business, results of operations and financial condition.

Since this Court decision, however, we have experienced an increase in retail demand for our electronic cigarette products through our direct to consumer sales efforts. Direct to consumer sales are more profitable for us and carry much larger gross margins than products sold through re-sellers. We also have experienced interest for electronic cigarettes among big box retailers, who have contacted us and requested proposals and plan-o-grams. We expect direct to consumer sales demand will continue to grow, however we believe that sales through re-sellers will be an increasingly large part of our sales channel mix.

Cost of goods sold for the years ended December 31, 2012 and 2011 was $13,225,008 and $6,732,335, respectively, an increase of $6,492,673, or 96.4%. The increase is primarily due to a change in product mix to higher distributor and wholesaler sales, which have lower gross margins than our direct sales to consumers. Our gross margins decreased to 38.1% from 57.8% due to the change in the product mix. This increase in cost of goods sold for the year ended December 31, 2012 was partially offset by our lower average cost per unit during the period, due to more consistent purchases from our suppliers and our continuing efforts to consolidate our product acquisitions with fewer suppliers. We believe we can continue to lower our average cost per unit through higher volume purchases from suppliers.

Selling, general and administrative expenses for the years ended December 31, 2012 and 2011 were $6,865,633 and $4,157,638, an increase of $2,707,995 or 65.1%. The increase is primarily attributable to increases in salaries and related benefits of $1,603,795 due to increased personnel, including the hiring of a chief financial officer, chief operating officer, increased compensation arrangements with our chief executive officer and the hiring of additional sales personnel; increased occupancy costs of $111,461 due to increases in operating expenses and infrastructure costs; and increased variable selling expenses of $1,021,932 due to increases in freight out, insurance, travel costs, and merchant card processing fees, net of decreases in professional and consulting fees of $144,777 due to the hiring of personnel to fulfill these responsibilities. These investments in personnel and infrastructure will benefit us in the year ahead as we are well positioned to service and support our customer needs and our anticipated growth.

Advertising expense for the years ended December 31, 2012 and 2011 were $3,559,616 and $3,961,946, respectively, a decrease of $402,330 or 10.1%. During the year ending December 31, 2012, we decreased certain of our direct marketing campaigns and increased and continued various other advertising campaigns. Our advertising efforts have created effective brand awareness and we expect to continue to leverage and increase our brand presence through our distribution channels with effective advertising campaigns in the year ahead.

Interest expense for the years ended December 31, 2012 and 2011 was $89,348 and $0 respectively. The increase was attributable to the Senior Convertible Notes and the Senior Note issued during 2012.

Income tax (benefit) expense for the years ended December 31, 2012 and 2011 was ($465,941) and $416,840, respectively, a decrease of $882,781 or (211.8%). The effective tax rate for the year ended December 31, 2012 and 2011 differs from the U.S. federal statutory rate of 35% primarily due to under accrual of state income taxes from prior years and certain permanent differences between tax reporting purposes and financial reporting purposes. The Company was subject to federal tax liens for failure to timely pay federal corporate taxes for the year ended December 31, 2009. These tax liens, including interest and penalties amount to $281,236. The Company paid these amounts owed in full during the first quarter of 2012 and effective July 5, 2012, the federal liens were permanently released.

Net loss was $1,920,972 for the year ended December 31, 2012 and net income was $713,338 for the year ended December 31, 2011 as a result of the items discussed above.

Liquidity and Capital Resources

We are not aware of any factors that are reasonably likely to adversely affect liquidity trends, other than those factors summarized under the section entitled “Risk Factors” of this prospectus and described below. We are not involved in any hedging activities and had no forward exchange contracts outstanding at September 30, 2013. In the ordinary course of business we enter into purchase commitments by issuing purchase orders, which may or may not requires vendor deposits. These transactions are recognized in our consolidated financial statements in accordance with GAAP.

Our liquidity and capital resources have decreased significantly as a result of the net operating losses we incurred during the year ended December 31 2012. However, our nine-month net income increased our liquidity and capital resources at September 30, 2013. At September 30, 2013, we had working capital of $643,653 compared to $325,836 at December 31, 2012, an increase of $317,817. In particular, we have inventories on hand of approximately $3 million, compared to approximately $1.6 million at December 31, 2012, in order to satisfy anticipated increased demand for our products during the fourth quarter of 2013.

Our net cash used in operating activities was $1,410,731 and $1,184,148 for the nine months ended September 30, 2013 and 2012, respectively, an increase of $226,583. Our net cash used in operating activities for the nine months ended September 30, 2013 resulted primarily from increases in inventory to meet future customer demand, and increases in accounts receivable, prepaid expenses, other assets, accrued expenses, customer deposits and income taxes payable, net of decrease in due from merchant credit card processors and accounts payable which are attributable to our efforts to increase sales and accommodate anticipated future sales growth.

Our net cash used in investing activities was $8,057 and $9,319 for the nine months ended September 30, 2013 and 2012, respectively, for purchases of property and equipment.

Our net cash provided by financing activities was $1,545,476 and $850,000 for the nine months ended September 30, 2013 and 2012, respectively. These financing activities relate to the Company’s issuance of the 2013 $500,000 Senior Convertible Note issued in January 2013, the $350,000 Senior Convertible Notes and the $75,000 Senior Convertible Note issued in July 2013, and the $750,000 Term Loan and the Factoring Facility entered into in August 2013 and proceeds from the exercise of stock options net of principle repayments of senior note payable to stockholder, principle repayments of the Term Loan and full repayment of all borrowings under the Factoring Facility. All of the Company’s $1,704,487 principal amount of Senior Convertible Notes, including those referenced in the preceding sentence, were converted in full into shares of common stock of the Company in conjunction with completion of the Private Placement on October 29, 2013 and cease to be outstanding.

In the ordinary course of our business, we enter in to purchase orders for components and finished goods, which may or may not require vendor deposits and may or may not be cancellable by either party. At September 30, 2013 and December 31, 2012, we had $503,756 and $279,062 in vendor deposits, respectively, which are included in prepaid expenses on the condensed consolidated balance sheets included elsewhere in this report. At September 30, 2013 and December 31, 2012, we do not have any material financial guarantees or other contractual commitments that are reasonably likely to have an adverse effect on liquidity.

Although we can provide no assurances, we believe our cash on hand, including the net proceeds of approximately $9 million from the Private Placement, the extinguishment of approximately $1.7 of senior convertible notes as a result of their conversion in full into common stock in conjunction with the Private Placement and anticipated cash flow from operations will provide sufficient liquidity and capital resources to fund our business for at least the next twelve months. On a pro forma basis, we had working capital of $10,735,320 at September 30, 2013. In the event we experience liquidity and capital resources constraints because of operating losses, greater than anticipated sales growth or otherwise, we may need to raise additional capital in the form of equity and/or debt financing. If such additional capital is not available on terms acceptable to us or at all then we may need to curtail our operations and/or take additional measures to conserve and manage our liquidity and capital resources, any of which would have a material adverse effect on our business, results of operations and financial condition.

Off-Balance Sheet Arrangements

We do not have any off-balance sheet arrangements.

Seasonality

We do not consider our business to be seasonal.

Inflation and Changing Prices

Neither inflation or changing prices for the three and nine months ended September 30, 2013 had a material impact on our operations.

BUSINESS

Company Background

We design, market, and distribute electronic cigarettes and accessories under the Krave®, Fifty-One® (also known as Smoke 51), VaporX®, Hookah Stix®, Alternacig®, EZ Smoker®, Green Puffer®, Americig®, Fumaré™ and Smoke Star® brands. We also design and develop private label brands for our distribution customers. We market our electronic cigarettes as an alternative to traditional tobacco cigarettes.

Electronic Cigarettes

“Electronic cigarettes” or “e-cigarettes,” are battery-powered products that enable users to inhale nicotine vapor without smoke, tar, ash, or carbon monoxide. Electronic cigarettes look like traditional cigarettes and, regardless of their construction are comprised of three functional components:

a mouthpiece, which is a small plastic cartridge that contains a liquid nicotine solution;

the heating element that vaporizes the liquid nicotine so that it can be inhaled; and

the electronics, which include: a lithium-ion battery, an airflow sensor, a microchip controller and an LED, which illuminates to indicate use.

When a user draws air through the electronic cigarette, the air flow is detected by a sensor, which activates a heating element that vaporizes the solution stored in the mouthpiece/cartridge, the solution is then vaporized and it is this vapor that is inhaled by the user. The cartridge contains either a nicotine solution or a nicotine free solution, either of which may be flavored.

Our Electronic Cigarettes

We offer disposable electronic cigarettes in multiple sizes, puff counts, styles, flavors and nicotine strengths; rechargeable vaporizers for use with either e-liquid solutions or dry herbs or leaf; and rechargeable electronic cigarettes, which are available in either two or three part units, also known as Duo or TRIO® products:

The DUO

The DUO’s two-part construction (rechargeable battery and cartridge) features a replaceable all-in-one atomized cartridge (also known as a “cartomizer”). This cartomizer is changed when the nicotine or nicotine free solution is depleted from use. The all-in-one configuration eliminates the need for maintenance of a separate atomizer and maintains consistent performance of the e-cigarette over time.

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The TRIO®

The TRIO’s three-part construction (rechargeable battery, atomizer, and filter cartridge) features a separate atomizer from the cartridge; the atomizer is reused and requires separate maintenance over its useful life. Replacement atomizers are easily serviceable by the user. In the TRIO, the only component that needs to be routinely replaced is the refill cartridge (either with or without nicotine).

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Our Brands

We sell our electronic cigarettes under several different brands, including Krave®, Fifty-One® (also known as Smoke 51), VaporX®, Stix®, Alternacig®, EZ Smoker®, Green Puffer®, Americig®, Fumaré™ and Smoke Star® brands. We also design and develop private label brands for our distribution customers. Our in-house engineering and graphic design teams diligently work to provide superb looking, technologically advanced affordable e-cigarette options. We have developed and trademarked or are preparing to commercialize additional brands which we currently and will market to new customers and demographics.

Our Electronic cigarette solution and flavors

The electronic cigarette solution, is the chemical means through which electronic cigarettes deliver nicotine, simulate the taste of tobacco and/or other flavors in addition to emulating the act of smoking by means of the electronic cigarettes “smoke like” discharge of vapor.

Our electronic cigarette solution is primarily made up of propylene glycol. Propylene glycol is a small hydroxy-substituted hydrocarbon with the chemical formula C3H8O2. Propylene glycol is on the list of chemicals that the FDA generally regards as safe. It is used in foods, pharmaceuticals, cosmetics and tobacco products.

We have begun developing a portfolio of flavor profiles for our array of electronic cigarette models and brands. Our flavor profiles will serve to differentiate our products from other electronic cigarette brands. We expect to create brand recognition and loyalty based on the unique flavor profiles we develop and market. Moreover, in addition to serving to establish brand identity for our products based on taste, we expect to manage the quality of our products and position ourselves to comply with any government regulations and good manufacturing practices that may be issued for electronic cigarette products in the future. Also, by developing proprietary formulas, we will be able to better control our supply chain and combat any future attempts to counterfeit our products.

Our Improvements and Product Development

Flavor Profiles

We are developing new flavor profiles that are distinct and unique to our brands. We believe that as the electronic cigarette industry matures, users of electronic cigarettes will develop, if they have not already, preferences for the product based not only on their quality, ability to successfully deliver nicotine, their battery capacity, smoke volume they generate, but on taste and flavor, like smokers do with their preferred brand of conventional tobacco cigarettes.

Soft Tip Filters

We have a patent pending for a soft-tip electronic cigarette filter, which more closely resemble the tactile experience of a traditional tobacco cigarette in a user’s mouth. There is no assurance that we will be awarded a patent for this filter. To date electronic cigarettes have been made of metal and hard plastic and do not offer users the same malleable feel as the cellulose filters of conventional tobacco cigarettes.

Dynamo Powered Electronic Cigarette

We hold rights to a patent pending for the first electronic cigarette that can be re-charged by shaking the product. This Dynamo charging technology may eventually allow for continued use without having to recharge the electronic cigarette by plugging it into an electrical outlet. There is no assurance that a patent will be awarded for this technology.

Universal Fit Mouthpiece

We have a patent pending for a universal fit mouthpiece that can be used in conjunction with the battery section of most other popular electronic cigarette brands, allowing users of competing electronic cigarette products an easy way to try and transition to our cartridges. There is no assurance that a patent will be awarded for this technology.

Electronic Cigarette Air Flow Sensor Patent

We have a patent pending on a new configuration for the airflow sensors currently used in electronic cigarettes. The new configuration will allow the battery to be sealed to enhance the reliability and performance of the electronic cigarette. There is no assurance that we will be awarded a patent for this configuration.

Design Elements

We are one of the few electronic cigarette companies that offer our electronic cigarettes in fashionable and trendy prints and finishes, including camouflage, animal prints and colors. We also offer electronic cigarettes with different LED configurations and embellished LEDs that resemble crystals and which illuminate in several different colors. We believe that these embellishments speak to consumers and serve a desire for personalization of consumers’ tastes when it comes to their electronic cigarettes.

Our Kits and Accessories

Our electronic cigarettes are typically sold in kits that contain everything a user needs to begin enjoying their “smoking” experience. In addition to kits we sell replacement batteries, replacement mouthpieces that contain the liquid solution and atomizer, for our two-piece configurations as well as mouthpieces with the liquid solution and separate atomizers for our three-piece units. Several of our electronic cigarettes are also available in fashionable and trendy prints and finishes, including camouflage, animal prints and colors. We also offer electronic cigarettes with different LED configurations and embellished LEDs that resemble crystals and which illuminate in several different colors.

In addition to our electronic cigarette products we sell an assortment of accessories, including chargers and simple and fashionable cases. Several of our electronic cigarettes are also available in fashionable and trendy prints and finishes, including camouflage, animal prints and colors. We also offer electronic cigarettes with different LED configurations and embellished LEDs that resemble crystals and which illuminate in several different colors.

We also offer refill cartridges and accessories for our electronic cigarettes. Our refill cartridges consist of assorted flavors and nicotine levels (including cartridges without nicotine)Proposals.  Our accessories include USB, home and car charging devices, carrying cases and replacement parts.

We have a patent pending for a universal fit mouthpiece that can be used in conjunction with the battery section of most other popular electronic cigarette brands, allowing users of competing electronic cigarette products an easy way to try and transition to our cartridges. There is no assurance that a patent will be awarded for this technology.

The Market for Electronic Cigarettes

We market our electronic cigarettes as an alternative to traditional tobacco cigarettes. We offer our products in multiple nicotine strengths, flavors and puff counts. Because electronic cigarettes offer a “smoking” experience without the burning of tobacco leaf, electronic cigarettes offer users the ability to satisfy their nicotine cravings without smoke, tar, ash or carbon monoxide. In many cases electronic cigarettes may be used where tobacco-burning cigarettes may not. Electronic cigarettes may be used in some instances where for regulatory or safety reasons tobacco burning cigarettes may not be used.

According to the U.S. Centers for Disease Control and Prevention, in 2010, an estimated 45.3 million people, or 19.3% of adults, in the United States smoke cigarettes. According to the Tobacco Vapor Electronic Cigarette Association, an industry trade group, more than 3.5 million people currently use electronic cigarettes in the United States. In 2011, about 21% of adults who smoke traditional tobacco cigarettes had used electronic cigarettes, up from about 10% in 2010, according to the U.S. Centers for Disease Control and Prevention. Annual sales of electronic cigarettes in the United States are estimated to increase to $1 billion in 2013 from $500 million in 2012. Annual sales of traditional tobacco cigarettes, according to industry estimates, were $80 billion in 2012.

Distribution and Sales

We offer our electronic cigarettes and related products through our online stores and our direct response television marketing efforts, to retail channels through our direct sales force, and through third party wholesalers, retailers and value-added resellers. Retailers of our products include small-box discount retailers, big-box retailers, drug stores, convenience stores, tobacco shops and kiosk locations in shopping malls throughout the United States

Since their introduction to the U.S. market, electronic cigarettes have predominantly been sold online, while tobacco products, most notably cigarettes are currently sold in approximately 400,000 retail locations. We believe that future growth of electronic cigarettes is dependent on higher volume, lower margin sales channels, like the broad based distribution network through which cigarettes are sold. Thus, we are focusing on growing our retail distribution reach by entering into distribution agreements with large and established value added resellers and by focusing our sales efforts on regional and national retail chains. We currently have established relationships with several large retailers and national chains and in connection therewith we have agreed to pay slotting fees based on the number of stores our products will be carried in. We believe that these higher volume lower margin opportunities are critical towards broadening the reach and appeal of electronic cigarettes and we believe that as electronic cigarettes become more widely known and available, the market for our products will grow.

Distribution of our Products in Canada

Under our private label production and supply agreement with Spike Marks Inc./Casa Cubana, we have agreed to produce and supply to this customer such quantities of our electronic cigarettes bearing the customer’s trademark and other brand attributes as the customer orders for exclusive resale by the customer within the country of Canada.

The customer’s right to be the exclusive reseller of our products in Canada is conditioned upon the customer satisfying specified minimum annual and quarterly performance requirements.

Our private label production and supply agreement with this customer has a 3-year term that expires in December 2014, subject to automatic renewal for one additional 3-year term if the customer has satisfied certain specified minimum performance requirements. Either party may terminate the agreement early upon the other party’s bankruptcy, insolvency, dissolution or material breach of its obligations subject to a 30-day cure period.

For the nine months ended September 30, 2013 and 2012, we had sales for distribution in Canada of $1,596,964 and $4,093,086, respectively. During the years ended December 31, 2012 and 2011 such sales were $4,301,339 and $0, respectively.

Business Strategy

Our business strategy leverages our unique ability to design market and develop multiple e-cigarette brands and to bring those brands to market through our multiple distribution channels.

We believe we were among the first distributors of electronic cigarettes in the U.S. Thus, we believe that our reputation and our experience in the electronic cigarette industry, both from a development, customer service and production perspective give us an advantage in attracting customers, specifically re-sellers who require ongoing support, reliable and consistent supply chains and mechanisms in place for supporting broad based distributors and big box retailers.

Moreover, we believe that our history with our suppliers, including the volume of products we source, gives us an advantage over other market participants as it relates to favorable pricing, priority as to inventory supply and delivery and first access to new products, including first access to next generation electronic cigarette products and technology.

We have targeted major retail chains to build brand awareness for our products. We sell products to major retail chains and in connection therewith we have agreed to pay slotting fees based on the number of stores at which our products will be carried and sold. We have submitted additional proposals to other additional large retail chains and anticipate that slotting fees and credit terms will be a requirement with each such customer.

We currently sell electronic cigarettes under several brands. Through our multi-brand strategy we develop products, packaging, accessories and electronic cigarette models that appeal to multiple demographic segments. Our electronic cigarettes are available in various puff counts, fashion prints, multiple colors, with jeweled tips, in addition to the traditional look and feel, which resemble traditional tobacco cigarettes. Our brand names and packaging are also developed to appeal to different customers.

In addition to our current product offering, we are developing new flavor profiles that are distinct and unique to our brands. We believe that as the electronic cigarette industry matures, users of electronic cigarettes will develop, if they have not already, preferences for our products based not only on their quality, ability to successfully deliver nicotine, their battery capacity, vapor volume they generate, but on taste and flavor, like smokers do with their preferred brand of conventional tobacco cigarettes. We also seek to differentiate our products through our own product development and product engineering efforts. We currently have a patent pending for a soft-tip electronic cigarette filter, which more closely resembles the tactile experience of a conventional tobacco cigarette in a user’s mouth. To date electronic cigarettes have been made of metal and hard plastic and do not offer users the same malleable feel as the cellulose filters of conventional tobacco cigarettes. We also have patent rights to the first electronic cigarette that can be re-charged by shaking the product, this Dynamo charging technology may eventually allow for continued use without having to recharge the electronic cigarette by plugging it into an electrical outlet.

Our goal is to achieve a position of sustainable leadership in the electronic cigarette industry. Our strategy consists of the following key elements:

develop new brands and engineer product offerings;

invest in and leverage our new and existing brands through marketing and advertising;

increase our presence in national and regional retailers;

expand our brand awareness through our web presence;

introduce our products to the consumer through increased infomercial broadcasts;

develop continuity programs for our end user customers;

scale our distribution through strategic resale partnerships; and

align our product offerings and cost with market demand.

Corporate Information

We were originally incorporated as Consolidated Mining International, Inc. in 1985 as a Nevada corporation, and changed our name in 1987 to Miller Diversified Corporation whereupon we operated in the commercial cattle feeding business until October 31, 2003 when the company sold substantially all of its assets and became a discontinued operation. On November 5, 2009, we acquired Smoke Anywhere USA, Inc., a distributor of electronic cigarettes, in a reverse triangular merger. As a result of the merger, Smoke Anywhere USA, Inc. became our sole operating business. On January 7, 2010, we changed our name to Vapor Corp. Our fiscal year is a calendar year ending December 31.

Our principal executive offices are located at 3001 Griffin Road, Dania Beach, Florida 33312, and our telephone number is (888) 766-5351. Our website is located at www.vapor-corp.com. Information on our website is not, and should not be considered, part of this prospectus.

Competition

Competition in the electronic cigarette industry is intense. We compete with other sellers of electronic cigarettes, most notably Lorillard, Inc., a big tobacco company, through its electronic cigarettes business segment; the nature of our competitors is varied as the market is highly fragmented and the barriers to entry into the business are low. Our direct competitors sell products that are substantially similar to ours and through the same channels through which we sell our electronic cigarette products. We compete with these direct competitors for sales through distributors, wholesalers and retailers, including but not limited to national chain stores, tobacco shops, gas stations, travel stores, shopping mall kiosks, in addition to direct to public sales through the internet, mail order and telesales.

As a general matter, we have access to and market and sell the similar electronic cigarettes as our competitors and since we sell our products at substantially similar prices as our competitors; accordingly, the key competitive factors for our success is the quality of service we offer our customers, the scope and effectiveness of our marketing efforts, including media advertising campaigns and, increasingly, the ability to identify and develop new sources of customers.

Part of our business strategy focuses on the establishment of contractual relationships with distributors. We are aware that e-cigarette competitors in the industry are also seeking to enter into such contractual relationships. In many cases, competitors for such contracts may have greater management, human, and financial resources than we do for entering into such contracts and for attracting distributor relationships. Furthermore, certain of our electronic cigarette competitors may have better control of their supply and distribution, be, better established, larger and better financed than our Company.

We also compete against “big tobacco”, U.S. cigarette manufacturers of conventional tobacco cigarettes like Altria Group, Inc., Lorillard, Inc. and Reynolds American, Inc., and other manufacturers of electronic cigarettes, including Lorillard, Inc. We compete against “big tobacco” who offers not only conventional tobacco cigarettes but also smokeless tobacco products such as “snus” (a form of moist ground smokeless tobacco that is usually sold in sachet form that resembles small tea bags), chewing tobacco and snuff. “Big tobacco” has nearly limitless resources, global distribution networks in place and a customer base that is fiercely loyal to their brands. Furthermore, we believe big tobacco, beyond Lorillard, Inc., will eventually offer electronic cigarettes as the market for electronic cigarettes grows.

Moreover, based on consumer use and demand we may find ourselves competing with not only “big tobacco, but the world’s largest pharmaceutical companies as well, “big pharma.” “Big pharma,” like “big tobacco,” have limitless resources with which to compete against us.

Manufacturing

We have no manufacturing capabilities and do not intend to develop any manufacturing capabilities. We depend on third party suppliers and manufacturers for our electronic cigarettes, which includes, but is not limited to, our electrical components, technology, flavorings and essences. Our customers associate certain characteristics of our products including the weight, feel, draw, flavor, packaging and other unique attributes of our products to the brands we market, distribute and sell. Any interruption in supply and or consistency of our products may harm our relationships and reputation with customers, and have a materially adverse effect on our business, results of operations and financial condition. In order to minimize the risk of supply interruption, we currently utilize several third party manufacturers to manufacture our products to our specifications.

We rely on Chinese manufacturers to produce our products. Our manufacturers are based in China. Certain Chinese factories and the products they export have recently been the source of safety concerns and recalls, which is generally attributed to lax regulatory, quality control and safety standards. Should Chinese factories continue to draw public criticism for exporting unsafe products, whether those products relate to our products or not we may be adversely affected by the stigma associated with Chinese production, which could have a material adverse effect on our business, results of operations and financial condition.

Although we believe that several alternative sources for our products are available, any failure to obtain the components, chemical constituents and manufacturing services necessary for the production of our products would have a material adverse effect on our business, results of operations and financial condition.

Source and Availability of Raw Materials

We believe that an adequate supply of product and raw materials will be available to us as needed and from multiple sources and suppliers.

Intellectual Property

We do not currently own any domestic or foreign patents relating to electronic cigarettes, though we do have several patent applications pending in the United States as described below. There is no assurance that we will be awarded patents for of any of these pending patent applications.

Soft Tip Filters

We have a patent pending for a soft-tip electronic cigarette filter, which more closely resembles the tactile experience of a conventional tobacco cigarette in a user’s mouth. To date electronic cigarettes have been made of metal and hard plastic and do not offer users the same malleable feel as the cellulose filters of conventional tobacco cigarettes.

Dynamo Powered Electronic Cigarette

We hold rights to a patent pending for the first electronic cigarette that can be re-charged by shaking the product. This Dynamo charging technology may eventually allow for continued use without having to recharge the electronic cigarette by plugging it in to an electrical outlet.

Electronic Cigarette Air Flow Sensor Patent

We have a patent pending on a new configuration for the air flow sensors currently used in electronic cigarettes. The new configuration will allow the battery to be sealed to enhance the reliability and performance of the electronic cigarette.

Universal Fit Mouthpiece

We have a patent pending for a universal fit mouthpiece that can be used in conjunction with the battery section of most other popular electronic cigarette brands, allowing users of competing electronic cigarette products an easy way to try and transition to our cartridges.

Trademarks

We own trademarks on certain of our brands, including: Fifty-One®, Krave®, VaporX®, Alternacig®, EZ Smoker®, Green Puffer®, Americig®, Hookah Stix® and Smoke Star® brands. We have also filed additional trademarks, which have yet to be awarded.

Patent Litigation

We are a defendant in a certain patent lawsuit described in the section entitled “—Legal Proceedings” in this prospectus.

Such patent lawsuit as well as any other third party lawsuits alleging our infringement of patents, trade secrets or other intellectual property rights could force us to do one or more of the following:

stop selling products or using technology that contain the allegedly infringing intellectual property;

incur significant legal expenses;

pay substantial damages to the party whose intellectual property rights we may be found to be infringing;

redesign those products that contain the allegedly infringing intellectual property; or

attempt to obtain a license to the relevant intellectual property from third parties, which may not be available to us on reasonable terms or at all.

Third party lawsuits alleging our infringement of patents, trade secrets or other intellectual property rights could have a material adverse effect on our business, results of operations and financial condition.

We may be required to obtain licenses to patents or proprietary rights of others. We cannot assure you that any licenses required under any such patents or proprietary rights would be made available on terms acceptable to us or at all. If we do not obtain such licenses, we could encounter delays in product market introductions while we attempt to design around such patents, or could find that the development, manufacture, or sale of products requiring such licenses could be foreclosed. Litigation may be necessary to defend against claims of infringement asserted against us by others, or assert claims of infringement to enforce patents issued to us or exclusively licensed to us, to protect trade secrets or know-how possessed by us, or to determine the scope and validity of the proprietary rights of others. In addition, we may become involved in oppositions in foreign jurisdictions, reexaminations declared by the United States Patent and Trademark Office, or interference proceedings declared by the United States Patent and Trademark Office to determine the priority of inventionsbylaws establish advance notice procedures with respect to our patent applications or those of our licensors. Litigation, opposition, reexamination or interference proceedings could result in substantial costs to and diversion of effort by us, and may have a material adverse impact on, us. In addition, we cannot assure you that our efforts to maintain or defend our patents will be successful.

Government Regulation

Based on the December 2010 U.S. Court of Appeals for the D.C. Circuit’s decision inSottera, Inc. v. Food & DrugAdministration, 627 F.3d 891 (D.C. Cir. 2010), the United States Food and Drug Administration (the “FDA”) is permitted to regulate electronic cigarettes as “tobacco products” under the Family Smoking Prevention and Tobacco Control Act of 2009 (the “Tobacco Control Act”).

Under this Court decision, the FDA is not permitted to regulate electronic cigarettes as “drugs” or “devices” or a “combination product” under the Federal Food, Drug and Cosmetic Act unless they are marketed for therapeutic purposes.

Because we do not market our electronic cigarettes for therapeutic purposes, our electronic cigarettes are subject to being classified as “tobacco products” under the Tobacco Control Act. The Tobacco Control Act grants the FDA broad authority over the manufacture, sale, marketing and packaging of tobacco products, although the FDA is prohibited from issuing regulations banning all cigarettes or all smokeless tobacco products, or requiring the reduction of nicotine yields of a tobacco product to zero.

The Tobacco Control Act also requires establishment, within the FDA’s new Center for Tobacco Products, of a Tobacco Products Scientific Advisory Committee to provide advice, information and recommendations with respect to the safety, dependence or health issues related to tobacco products.

The Tobacco Control Act imposes significant new restrictions on the advertising and promotion of tobacco products. For example, the law requires the FDA to finalize certain portions of regulations previously adopted by the FDA in 1996 (which were struck down by the Supreme Court in 2000 as beyond the FDA’s authority). As written, these regulations would significantly limit the ability of manufacturers, distributors and retailers to advertise and promote tobacco products, by, for example, restricting the use of color, graphics and sound effects in advertising, limiting the use of outdoor advertising, restricting the sale and distribution of non-tobacco items and services, gifts, and sponsorship of events and imposing restrictions on the use for cigarette or smokeless tobacco products of trade or brand names that are used for non-tobacco products. The law also requires the FDA to issue future regulations regarding the promotion and marketing of tobacco products sold or distributed over the internet, by mail order or through other non-face-to-face transactions in order to prevent the sale of tobacco products to minors.

It is likely that the Tobacco Control Act could result in a decrease in tobacco product sales in the United States, including sales of our electronic cigarettes.

While the FDA has not yet mandated electronic cigarettes be regulated as tobacco products, during 2012, the FDA indicated that it intends to regulate electronic cigarettes under the Tobacco Control Act through the issuance of deeming regulations that would include electronic cigarettes under the definition of a “tobacco product” under the Tobacco Control Act subject to the FDA’s jurisdiction. The FDA initially announced that it would issue proposed deeming regulations by April 2013 and then extended the deadline to October 31, 2013. As of the date of this prospectus, the FDA had not taken such action.

The application of the Tobacco Control Act to electronic cigarettes could impose, among other things, restrictions on the content of nicotine in electronic cigarettes, the advertising, marketing and sale of electronic cigarettes, the use of certain flavoringsstockholder proposals and the introductionnomination of new products. We cannot predict the scope of such regulationscandidates for election as directors, other than nominations made by or the impact they may have on our company specifically or the electronic cigarette industry generally, though if enacted, they could have a material adverse effect on our business, results of operations and financial condition.

In this regard, total compliance and related costs are not possible to predict and depend substantially on the future requirements imposed by the FDA under the Tobacco Control Act. Costs, however, could be substantial and could have a material adverse effect on our business, results of operations and financial condition. In addition, failure to comply with the Tobacco Control Act and with FDA regulatory requirements could result in significant financial penalties and could have a material adverse effect on our business, financial condition and results of operations and ability to market and sell our products. At present, we are not able to predict whether the Tobacco Control Act will impact us to a greater degree than competitors in the industry, thus affecting our competitive position.

State and local governments currently legislate and regulate tobacco products, including what is considered a tobacco product, how tobacco taxes are calculated and collected, to whom and by whom tobacco products can be sold and where tobacco products may or may not be smoked. Certain municipalities have enacted local ordinances which preclude the use of electronic cigarettes where traditional tobacco burning cigarettes cannot be used and certain states have proposed legislation that would categorize electronic cigarettes as tobacco products, equivalent to their tobacco burning counterparts. If these bills become laws, electronic cigarettes may lose their appeal as an alternative to cigarettes; which may have the effect of reducing the demand for our products and as a result have a material adverse effect on our business, results of operations and financial condition.

On February 15, 2010, in response to a civil investigative demand from the Office of the Attorney General of the State of Maine, we voluntarily executed an assurance of discontinuance with the State of Maine, which prohibits us from selling electronic cigarettes in the State of Maine until such time as we obtain a retail tobacco license in the state. While suspending sales to residents of Maine is not material to our operations, other electronic cigarette companies have entered into similar agreements with other states, such as the State of Oregon. If one or more states from which we generate or anticipate generating significant sales bring actions to prevent us from selling our products unless we obtain certain licenses, approvals or permits and if we are not able to obtain the necessary licenses, approvals or permits for financial reasons or otherwise and/or any such license, approval or permit is determined to be overly burdensome to us then we may be required to cease sales and distribution of our products to those states, which would have a material adverse effect on our business, results of operations and financial condition.

As a result of FDA import alert 66-41 (which allows the detention of unapproved drugs promoted in the U.S.), U.S. Customs has from time to time temporarily and in some instances indefinitely detained products sent to us by our Chinese suppliers. If the FDA modifies the import alert from its current form which allows U.S. Customs discretion to release our products to us, to a mandatory and definitive hold we will no longer be able to ensure a supply of saleable product, which will have a material adverse effect on our business, results of operations and financial condition. However, we believe this FDA import alert will become less relevant to us as and when the FDA regulates electronic cigarettes under the Tobacco Control Act.

At present, neither the Prevent All Cigarette Trafficking Act (which prohibits the use of the U.S. Postal Service to mail most tobacco products and which amends the Jenkins Act, which would require individuals and businesses that make interstate sales of cigarettes or smokeless tobacco to comply with state tax laws) nor the Federal Cigarette Labeling and Advertising Act (which governs how cigarettes can be advertised and marketed) apply to electronic cigarettes. The application of either or both of these federal laws to electronic cigarettes would have a material adverse effect on our business, results of operations and financial condition.

The Tobacco industry expects significant regulatory developments to take place over the next few years, driven principally by the World Health Organization’s Framework Convention on Tobacco Control (“FCTC”). The FCTC is the first international public health treaty on tobacco, and its objective is to establish a global agenda for tobacco regulation with the purpose of reducing initiation of tobacco use and encouraging cessation. Regulatory initiatives that have been proposed, introduced or enacted include:

the levying of substantial and increasing tax and duty charges;

restrictions or bans on advertising, marketing and sponsorship;

the display of larger health warnings, graphic health warnings and other labeling requirements;

restrictions on packaging design, including the use of colors and generic packaging;

restrictions or bans on the display of tobacco product packaging at the point of sale, and restrictions or bans on cigarette vending machines;

requirements regarding testing, disclosure and performance standards for tar, nicotine, carbon monoxide and other smoke constituents levels;

requirements regarding testing, disclosure and use of tobacco product ingredients;

increased restrictions on smoking in public and work places and, in some instances, in private places and outdoors;

elimination of duty free allowances for travelers; and

encouraging litigation against tobacco companies.

If electronic cigarettes are subject to one or more significant regulatory initiates enacted under the FCTC, our business, results of operations and financial condition could be materially and adversely affected.

Employees

As of September 30, 2013, we had 45 employees, none of which are represented by a collective bargaining agreement. We believe that our employee relations are good.

Properties

We lease approximately 13,323 square feet of office and warehouse facilities located at 3001 and 3091 Griffin Road, Dania Beach Florida, under a twenty-four month lease agreement that expires on April 30, 2013, and provides, subject to our exercise, three successive one-year renewal options. In March 2013, we exercised the first one-year renewal option thereby extending the term through April 30, 2014 at an annual rental payment of $151,200. The lease provides for annual rental payments of $144,000 per annum (including 45 days of total rent abatement) during the initial twenty-four month term and annual rental payments of $151,200, $158,760 and $174,636 during each of the three one-year renewal options. The lease requires us to pay all applicable state and municipal sales tax as well as all operating expenses relating to the premises. In October 2013, we amended the master lease to include an additional approximately 2,200 square feet for an additional annual rental payment of $18,000 subject to the same renewal options and other terms and conditions set forth in the master lease.

Legal Proceedings

From time to time we may be involved in various claims and legal actions arising in the ordinary course of our business. There were no pending material claims or legal matters as of the date of this prospectus other than one of the two following matters.

On May 15, 2011, the Company became aware that Ruyan Investment (Holdings) Limited (“Ruyan”) had named the Company, along with three other sellers of electronic cigarettes in a lawsuit alleging patent infringement under federal law. In that lawsuit, which was initially filed on January 12, 2011, Ruyan was unsuccessful in bringing suit against the Company due to procedural rules of the court. Subsequent thereto, on July 29, 2011, Ruyan filed a new lawsuit in which it named the Company, along with seven other sellers of electronic cigarettes, alleging patent infringement under federal law. The lawsuit isRuyan Investment (Holdings) Limited vs.Vapor Corp. et. al.2:11 CV-06268-GAF-FFM and is pending in the United States District Court for the Central District of California. On September 23, 2011, the Company filed an answer and counterclaims against Ruyan in the lawsuit. A joint scheduling conference among the parties occurred on January 9, 2012. On February 6, 2012, the Court sent out its final Scheduling Order and established a trial date of June 25, 2013. On February 27, 2012, Ruyan served its Infringement Contentions against the Company claiming that the Company’s Fifty-One Trio model of electronic cigarette infringes their patent. On March 1, 2013, the Company and Ruyan settled this multi-defendant federal patent infringement lawsuit as to them pursuant to a settlement agreement by and between them. Under the terms of the settlement agreement:

The Company acknowledged the validity of Ruyan’s U.S. Patent No. 7,832,410 for “Electronic Atomization Cigarette” (the “410 Patent”), which had been the subject of Ruyan’s patent infringement claim against the Company;

The Company paid Ruyan a lump sum payment of $12,000 for the Company’s previous sales of electronic cigarettes based on the 410 Patent; and

On March 1, 2013, in conjunction with releasing one another (including their respective predecessors, successors, officers, directors and employees, among others) from claims related to the 410 Patent, the Company and Ruyan filed a Stipulated Judgment and Permanent Injunction with the above Court dismissing with prejudice all claims which have been or could have been asserted by them in the lawsuit.

On June 22, 2012, Ruyan filed a second lawsuit against the Company alleging patent infringement under federal law by the Company of a certain patent issued to Ruyan by the United States Patent Office on April 17, 2012. Ruyan has filed separate cases of patent infringement against 10 different defendants, including the Company, asserting that each defendant has infringed United States Patent No. 8,156,944. (the “944 Patent”). Ruyan’s second lawsuit against the Company known asRuyan Investment (Holdings)Limited vs. Vapor Corp. CV-12-5466 is pending in the United States District Court for the Central District of California. All of these lawsuits have been consolidated for discovery and pre-trial purposes. The Company intends to vigorously defend against this lawsuit.

On February 25, 2013, Ruyan’s second federal patent infringement lawsuit against the Company as well as all of the other consolidated lawsuits were stayed as a result of the Court granting a stay in one of the consolidated lawsuits. The Court granted the motion to stay Ruyan’s separate lawsuits against the Company and the other defendants because one of the defendants has filed a request for inter partes reexamination of the 944 Patent. The purpose of the reexamination of the 944 Patent is to reevaluate its patentability.

As a result of the stay, all of the consolidated lawsuits involving the 944 Patent have been stayed until the reexamination is completed. As a condition to granting the stay of all the lawsuits, the Court has required any other defendant who desires to seek reexamination of the 944 Patent and potentially seek another stay (or an extension of the existing stay) based on any such reexamination to seek such reexamination no later than July 1, 2013. Two other defendants sought reexamination of the 944 Patent before expiration of such Court-imposed deadline of July 1, 2013. All reexamination proceedings of the 944 Patent have been stayed by the United States Patent and Trademark Office Patent Trial and Appeal Board pending its approval of one or more of them.

MANAGEMENT

Executive Officers and Directors

The following table sets forth the names and ages of our executive officers and directors, and their positions with us, as of the date of this prospectus:

Name

Age

Position(s)

Kevin Frija

41Chief Executive Officer and Director

Jeffrey Holman

46President and Director

Harlan Press

49Chief Financial Officer

Christopher Santi

43Chief Operating Officer

Doron Ziv

43Director and Employee

The principal occupations for the past five years (and, in some instances, for prior years) of each of our executive officers and directors are as follows:

Kevin Frija has served as our Chief Executive Officer since June 9, 2009 and was the sole member of our Board of Directors from June 9, 2009 until May 9, 2013. From June 2009 until February 19, 2013, Mr. Frija served as our President. He has over 20 years of experience, particularly in the areas of sourcing, manufacturing, supply chain management, marketing, advertising, and licensing. Prior to Mr. Frija’s involvement in the Company, he operated Ingear, Inc. (“Ingear”), a swim and resort wear company based in Miami, Florida. Mr. Frija currently and on a limited basis assists Ingear in a managerial capacity.

Jeffrey Holman has been our President since February 19, 2013. Mr. Holman has been a member of our Board on Directors since May 9, 2013 and has served as a member of the Board of Directors of our operating subsidiary Smoke Anywhere USA, Inc. since its inception on March 24, 2008. Mr. Holman has been the President of Jeffrey E. Holman & Associates, P.A., a South Florida Based law firm, since 1998. He has also been a Partner in Holman, Cohen & Valencia since the year 2000. Mr. Holman graduated from the State University of New York at Binghamton in 1989 with a Bachelors Degree and graduated from the Benjamin N. Cardozo School of Law in 1995 with a degree of Juris Doctor.

Harlan Press has been our Chief Financial Officer since February 29, 2012. Prior to being appointed our Chief Financial Officer, Mr. Press served as a consultant to the Company since August 2011. Mr. Press has worked as an independent consultant from May 2009 through February 2012 and January 2007 through December 2007. From December 2007 through April 2009, Mr. Press was the Chief Financial Officer of Solar Cosmetics Labs, Inc., a privately held company, which filed for Chapter 11 bankruptcy protection in May 2008 and liquidated in April 2009 under the federal bankruptcy laws. From August 2005 through December 2006, Mr. Press was a director of Adsouth Partners, Inc. and from April 1994 through March 2006, Mr. Press was employed by Concord Camera Corp. in various capacities, including as Vice President, Treasurer and Principal Financial Officer. Mr. Press is a Certified Public Accountant, holds a Bachelor of Science degree from Syracuse University, is a member of the American Institute of Certified Public Accountants, New York State Society of Certified Public Accountants, and is a Chartered Global Management Accountant.

Christopher Santi has been our Chief Operating Officer since December 12, 2012. Prior to that Mr. Santi served as Director of Operations of our Company since October 24, 2011. Mr. Santi served as the National Sales Manager of Collages.net from November 2007 to October 2011. From March 2001 through October 2007, Mr. Santi was the principal and served as the President of Santi Management Corporation. Mr. Santi holds a Bachelor of Arts from Lehigh University in Psychology as well as a Master of Arts from the Miami Institute of Psychology.

Doron Ziv has been a member of our Board of Director since May 9, 2013. Mr. Ziv has been an employee of the Company since January 1, 2012 and has served as a member of the Board of Directors of Smoke Anywhere USA, Inc. since its inception on March 24, 2008. Mr. Ziv has been the owner of USA Air Duct Cleaners, LLC, a South Florida-based air conditioning company since 2006.

There are no family relationships among any of our directors and executive officers.

Board Composition and Director Independence

Our business and affairs are managed under the direction of the board of directors. Our board of directors is currently comprised of three members, Messrs. Frija, Holman and Ziv. Because of their relationships with us, none of them are “independent” under the rules of any national securities exchange or Rule 10A-3 under the Securities Exchange Act of 1934, or the Exchange Act.

Under the Purchase Agreement governing the Private Placement, we are required on or before April 27, 2014 to reconstitute our board so that as so reconstituted, the board will consist of not less than five members, a majority of whom are each required to qualify as an “independent director” as defined in NASDAQ Marketplace Rule 5605(a)(2) and related NASDAQ interpretative guidance. Under the Purchase Agreement, so long as the SSF Investors beneficially own at least 50% of the shares of our common stock purchased by them in the Private Placement, the SSF Investors have the right to appoint one member to our board of directors who qualifies as an “independent director” as defined by such rule and guidance.

In addition, under the Purchase Agreement, we are required as soon as reasonably practicable but not later than July 29, 2014 to list our common stock on The NASDAQ Capital Market and up until such time as the listing is accomplished we are required to comply with all NASDAQ rules (other than NASDAQ’s board composition, board committee, minimum bid price and similar listing requirements), such as holding annual meetings and the timely filing of proxy statements.

Board Committees

Our board does not have a standing audit committee, a compensation committee or a nominating and governance committee.

Director Compensation

Our board does not have any non-employee directors and no additional compensation is paid to any of our employee directors for serving as a director.

Code of Ethics and Business Conduct

We have a code of ethics, “Business Conduct: “Code of Conduct and Policy,” that applies to all of our employees, including our principal executive officer, principal financial officer and principal accounting officer, and our board of directors. This Code is available on our website at www.vapor-corp. We intend to disclose any amendments to or waivers of the provisions of this Code made respect to any or our directors and executive officers on that website or by filing a Current Report on Form 8-K.

EXECUTIVE COMPENSATION

Summary Compensation Table

The following table provides certain summary information concerning the compensation earned for services rendered to the Company for the fiscal years ended December 31, 2012 and 2011 by our Chief Executive Officer and our two other most highly compensated executive officers (the “named executive officers”) who served in such capacities at the end of the fiscal year ended December 31, 2012. Except as provided below, none of our named executive officers received any other compensation required to be disclosed by law in excess of $10,000 annually.

Name and Principal Position

  Year   Salary
($)
  Bonus
($)
  Stock
Awards
($)
  Option
Awards
($) (3)
   Non-Equity
Incentive Plan
Compensation
($)
  Change in
Pension Value
and
Nonqualified
Deferred
Compensation
Earnings ($)
  All other
Compensation
($)
  Total ($) 
(a)  (b)   (c)  (d)  (e)  (f)   (g)  (h)  (i)  (j) 

Kevin Frija

Chief Executive Officer (1)

   2012     143,538                143,538  
   2011     72,000                72,000  

Harlan Press Chief Financial Officer (1)

   2012     144,711        40,000           184,711  

Christopher Santi Chief Operating Officer (1)

   2012     8,120(2)       48,000           56,120  

(1)Mr. Frija also served as our President until February 19, 2013 when he resigned to cede the position to Jeffrey Holman, who we engaged on that date to assume such position. Mr. Press was appointed our Chief Financial Officer on February 29, 2012. Mr. Santi was appointed our Chief Operating Officer on December 12, 2012.
(2)The amount represents the portion of Mr. Santi’s annualized base salary of $156,000 he earned from December 12, 2012, the date of being appointed our Chief Operating Officer, through December 31, 2012.
(3)The amounts shown represent the aggregate grant date fair value of stock options computed in accordance with Financial Accounting Standards Board (FASB) Accounting Standards Codification (ASC) Topic 718 “Compensation-Stock Compensation” (“FASB ASC Topic 718”). The value ultimately realized by the named executive officer upon the actual exercise of the stock options may or may not be equal to the FASB ASC Topic 718 computed value. The discussion of the assumptions used for purposes of the valuation of the stock options appears in note 5 of our audited consolidated financial statements included elsewhere in this prospectus.

Arrangements with Named Executive Officers

Effective October 1, 2009, we entered into an employment agreement with Mr. Frija to serve as our Chief Executive and sole director. The agreement provided for the payment of $72,000 in annual base salary, a one time bonus of $48,000 payable ratably over a 12 month period and an award of stock options to purchase up to 900,000 shares of our common stock, which vested monthly on a pro-rata basis over 12 months, and are exercisable at $0.45 per share. The agreement expired on September 10, 2010 and we have continued to employ Mr. Frija as our Chief Executive Officer on an at-will basis. Mr. Frija also served as our Chief Financial Officer from October 1, 2009 until February 29, 2012. Effective February 29, 2012, Mr. Frija resigned as our Chief Financial Officer as a result of our appointment of Harlan Press as our Chief Financial Officer as described below.

On February 27, 2012, we entered into a new employment agreement with Mr. Frija pursuant to which Mr. Frija will continue being employed as our Chief Executive Officer and also be employed as our President for a term that shall begin on January 1, 2012, and, unless sooner terminated as provided therein, shall end on December 31, 2014; provided that such term of employment shall automatically extend for successive one-year periods unless either party gives at least six months’ advance written notice of its intention not to extend the term of employment. Mr. Frija will receive a base salary of $144,000, increasing to $150,000 and $159,000, respectively, for the second and third years of the Agreement. We have agreed to pay Mr. Frija a one-time cash retention bonus in the amount of $10,500 on or before June 30, 2012. Mr. Frija shall be eligible to participate in our annual performance based bonus program, as the same may be established from time to time by our Board of Directors in consultation with Mr. Frija for our executive officers. In addition, we may terminate Mr. Frija’s employment at any time, with or without cause (as defined in the employment agreement), and Mr. Frija may terminate his employment with us without or for good reason (as defined in the employment agreement), provided that termination by either party is subject to advance written notice and, in most instances, the satisfaction of other conditions. Under the employment agreement, in the event Mr. Frija’s employment is terminated by us without cause or by Mr. Frija for good reason, Mr. Frija will be entitled to receive severance benefits equal to three months of his base salary for each year of service. Mr. Frija’s employment agreement also contains term and post-termination non-solicitation, confidentiality and non-competition covenants.

As noted above, effective February 29, 2012, Mr. Harlan Press was appointed as our Chief Financial Officer in connection with his entry into an employment agreement with us, the terms and conditions of which are summarized below.

On February 27, 2012, we entered into the aforesaid employment agreement with Mr. Press pursuant to which Mr. Press will be employed as our Chief Financial Officer for a term that shall begin on February 29, 2012, and, unless sooner terminated as provided therein, shall end on February 28, 2015; provided that such term of employment shall automatically extend for successive one-year periods unless either party gives at least six months’ advance written notice of its intention not to extend the term of employment. Mr. Press will receive a base salary of $175,000, increasing to $181,000 and $190,000, respectively, for the second and third years of the employment agreement. Mr. Press shall be eligible to participate in our annual performance based bonus program, as the same may be established from time to time by our Board of Directors in consultation with Mr. Press for our executive officers.

In addition, we may terminate Mr. Press’ employment at any time, with or without cause (as defined in the employment agreement), and Mr. Press may terminate his employment with us without or for good reason (as defined in the employment agreement), provided that termination by either party is subject to advance written notice and, in most instances, the satisfaction of other conditions. Under the employment agreement, in the event Mr. Press’ employment is terminated by us without cause or by Mr. Press for good reason, Mr. Press will be entitled to receive severance benefits equal to three months of his base salary for each year of service. In addition, Mr. Press will receive a 10-year option to purchase 200,000 shares of our common stock at an exercise price of $0.20, vesting monthly at the rate of 5,555.6 per month. Mr. Press’ employment agreement also contains term and post-termination non-solicitation, confidentiality and non-competition covenants.

In consideration of Mr. Press personally guaranteeing certain of our obligations under a factoring agreement we entered into on August 8, 2013, we have agreed to amend Mr. Press’s employment agreement effective as of the date of the factoring agreement as follows: (i) the initial term of employment (through February 28, 2015) shall automatically renew for successive one-year periods so long as Mr. Press’s personal guarantee of the factoring agreement remains in full force and effect (provided that the initial term or any renewal term may be terminated (a) upon Mr. Press’s death or (b) by us for cause (as defined in the employment agreement) or (c) by Mr. Press either (x) for good reason (as defined in the employment agreement) or (y) without good reason), (ii) if Mr. Press’s personal guarantee of the factoring agreement is enforced against him then all of his stock options to the extent then unvested shall automatically vest in full on the date of such enforcement, (iii) we may not terminate Mr. Press’s employment for disability or without cause so long as his personal guarantee of the factoring agreement remains in full force and effect and (iv) we shall indemnify Mr. Press against all losses, claims, expenses and other liabilities of any nature arising out of or relating to enforcement of his personal guarantee of the factoring agreement, and such indemnification shall survive until such time Mr. Press has been permanently and unconditionally released from his personal guarantee of the factoring agreement.

On December 12, 2012, the Company entered into an employment agreement with Christopher Santi to serve as its Chief Operating Officer pursuant to which Mr. Santi will be employed as Chief Operating Officer of the Company for a term that shall begin on December 12, 2012, and, unless sooner terminated as provided therein, shall end on December 11, 2015; provided that such term of employment shall automatically extend for successive one-year periods unless either party gives at least six months’ advance written notice of its intention not to extend the term of employment. Mr. Santi will receive a base salary of $156,000, increasing to $162,000 and $170,000, respectively, for the second and third years of the employment agreement. Mr. Santi shall be eligible to participate in the Company’s annual performance based bonus program, as the same may be established from time to time by the Company’s Board of Directors in consultation with Mr. Santi for executive officers of the Company.

In addition, the Company may terminate Mr. Santi’s employment at any time, with or without cause (as defined in the employment agreement), and Mr. Santi may terminate his employment with the Company without or for good reason (as defined in the employment agreement), provided that termination by either party is subject to advance written notice and, in most instances, the satisfaction of other conditions. Under the employment agreement, in the event Mr. Santi’s employment is terminated by the Company without cause or by Mr. Santi for good reason, Mr. Santi will be entitled to receive severance benefits equal to two months of his base salary for each year of service. In addition, Mr. Santi will receive a 10-year option to purchase up to 100,000 shares of the Company’s common stock at an exercise price of $0.25, vesting monthly at the rate of 2,777.8 per month. Mr. Santi’ employment agreement also contains term and post-termination non-solicitation, confidentiality and non-competition covenants.

Effective February 19, 2013, as a result of the Company’s appointment of Jeffrey Holman as the Company’s President, Mr. Frija resigned the position of President and Mr. Frija will continue in his role as Chief Executive Officer of Company under the terms of his February 27, 2012 employment Agreement.

On February 19, 2013, the Company entered into the aforesaid employment agreement with Mr. Holman pursuant to which Mr. Holman will be employed as President of the Company for a term that shall begin on February 19, 2013, and, unless sooner terminated as provided therein, shall end on December 31, 2015; provided that such term of employment shall automatically extend for successive one-year periods unless either party gives at least six months’ advance written notice of its intention not to extend the term of employment. Mr. Holman will receive a base salary of $182,000 for the first two years of the employment agreement. Mr. Holman shall be eligible to participate in the Company’s annual performance based bonus program, as the same may be established from time to time by the Company’s Board of Directors in consultation with Mr. Holman for executive officers of the Company.

In addition, the Company may terminate Mr. Holman’s employment at any time, with or without cause (as defined in the employment agreement), and Mr. Holman may terminate his employment with the Company without or for good reason (as defined in the employment agreement), provided that termination by either party is subject to advance written notice and, in most instances, the satisfaction of other conditions. Under the employment agreement, in the event Mr. Holman’s employment is terminated by the Company without cause or by Mr. Holman for good reason, Mr. Holman will be entitled to receive severance benefits equal to three months of his base salary for each year of service. Mr. Holman’ employment agreement also contains term and post-termination non-solicitation, confidentiality and non-competition covenants.

Outstanding Equity Awards at Fiscal Year-End

The following table provides information with respect to outstanding stock option awards for shares of our common stock classified as exercisable and unexercisable as of December 31, 2012 for the named executive officers.

   Option Awards   Stock Awards 

Name

  Number of
Securities
Underlying
Unexercised
Options (#)
Exercisable
  Number of
Securities
Underlying
Unexercised
Options (#)
Unexercisable
   Equity
Incentive
Plan
Awards:
Number of
Securities
Underlying
Unexercised
Unearned
Options (#)
   Option
Exercise
Price ($)
   Option
Expiration
Date
   Number
of Shares
or Units
of Stock
That
Have Not
Vested
(#)
   Market
Value of
Shares
or Units
of Stock
That
Have
Not
Vested
($)
   Equity
Incentive
Plan
Awards:
Number of
Unearned
Shares,
Units or
Other
Rights
That Have
Not Vested
(#)
   Equity
Incentive
Plan
Awards:
Market or
Payout
Value of
Unearned
Shares,
Units or
Other
Rights
That
Have Not
Vested ($)
 
(a)  (b)  (c)   (d)   (e)   (f)   (g)   (h)   (i)   (j) 

Kevin Frija

   900,000(1)   —       —       0.45     10/01/15     —       —       —       —    

Harlan Press

   55,556(2)   144,444     —       0.20     02/28/22     —       —       —       —    

Christopher Santi

   0(3)   100,000     —       0.23     3/29/22     —       —       —       —    
   0(4)   100,000     —       0.25     12/11/22     —       —       —       —    

(1)The option was granted on October 1, 2009. The option is fully vested and exercisable.
(2)This option was granted on February 29, 2012. The option vesting monthly at the rate of approximately 5,556 common stock options per month.
(3)This option was granted on March 30, 2012. This options vests annually at the rate of 25,000 common stock options per year.
(4)This option was granted on December 12, 2012. The option vesting monthly at the rate of approximately 2,778 common stock options per month.

Securities Authorized for Issuance Under Equity Compensation Plans

The following table provides information as of December 31, 2012 with respect to our Equity Incentive Plan, which was duly adopted by our stockholders on November 24, 2009. There are 40,000,000 shares of our common stock reserved for issuance under our Equity Incentive Plan. Under the Purchase Agreement governing the Private Placement, we are required to reduce the number of shares reserved for issuance under the Equity Incentive Plan from 40,000,000 shares to no more than 9,000,000 shares.

Plan Category

 (a)
Number of securities to be
issued upon exercise of
outstanding options,
warrants, and rights
  (b)
Weighted-average
exercise price of
outstanding options,
warrants and rights
  (c)
Number of securities remaining
available for future issuance
under equity compensation
plan (excluding securities
reflected in column (a))
 

Equity compensation plans approved by security holders

  1,162,000   $0.265    38,838,000  

Equity compensation plans not approved by security holders

  4,500,000   $0.45    —    
 

 

 

  

 

 

  

 

 

 

Total

  5,662,000   $0.412    38,838,000  
 

 

 

  

 

 

  

 

 

 

CERTAIN RELATIONSHIPS AND RELATED PARTY TRANSACTIONS

Other than employment agreements with our Chief Executive Officer, Chief Financial Officer, Chief Operating Officer and our President described above under the section entitled “ Executive Compensation—Arrangements with Named Executive Officers”, the following is a description of transactions since January 1, 2011, to which we have been a party in which:

the amounts involved exceeded or will exceed $120,000; and

our directors and executive officers or holders of more than 5% of our common stock, or any member of the immediate family of the foregoing persons or entities affiliated with them, had or will have a direct or indirect material interest.

On June 19, 2012, the Company entered into securities purchase agreements with Kevin Frija, its Chief Executive Officer, Harlan Press, its Chief Financial Officer, and Doron Ziv, a greater than 10% stockholder of the Company, pursuant to which Messrs. Frija, Press and Ziv purchased from the Company (i) $300,000 aggregate principal amount of the Company’s senior convertible notes (the “$300,000 Senior Convertible Notes”) and (ii) common stock purchase warrants to purchase up to an aggregate of 46,512 shares of the Company’s common stock.

The $300,000 Senior Convertible Notes bear interest at 18% per annum, provides for cash interest payments on a monthly basis, mature on June 18, 2015, are redeemable at the option of the holders at any time after June 18, 2013 (such date having been extended as described below) subject to certain limitations, are convertible into shares of the Company’s common stock at the option of the holders at an initial conversion price of $0.213 per share (which represents 110% of the 30-day weighted average closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, preceding June 19, 2012) subject to certain anti-dilution protection and are senior unsecured obligations of the Company.

On November 13, 2012, the Company and the above named holders of the $300,000 Senior Convertible Notes amended the Notes to extend their redemption provision at the option of the holders from any time after June 18, 2013 to any time after June 18, 2014.

On September 28, 2012, the Company entered into a securities purchase agreement with Kevin Frija, its Chief Executive Officer, pursuant to which Mr. Frija purchased from the Company (i) a $50,000 principal amount senior convertible note of the Company (the “$50,000 Senior Convertible Note”) and (ii) common stock purchase warrants to purchase up to an aggregate of 6,868 shares of the Company’s common stock.

The $50,000 Senior Convertible Note bears interest at 18% per annum, provides for cash interest payments on a monthly basis, matures on September 28, 2015, is redeemable at the option of the holder at any time after September 27, 2013 (such date having been extended as described below) subject to certain limitations, is convertible into shares of the Company’s common stock at the option of the holder at an initial conversion price of $0.24 per share (which represents 110% of the 30-day weighted average closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, preceding September 27, 2012) subject to certain anti-dilution protection and is a senior unsecured obligation of the Company.

On November 13, 2012, the Company and the above named holder of the $50,000 Senior Convertible Note amended the Note to extend its redemption provision at the option of the holder from any time after September 27, 2013 to any time after September 27, 2014.

The $300,000 Senior Convertible Notes and the $50,0000 Senior Convertible Note do not restrict the Company’s ability to incur future indebtedness.

On July 9, 2012, the Company borrowed $500,000 from Ralph Frija, the father of the Company’s Chief Executive Officer Kevin Frija and a less than 5% stockholder of the Company, pursuant to a senior note (the “Senior Note”).

The Senior Note bears interest at 24% per annum, provides for cash interest payments on a monthly basis, is a senior unsecured obligation of the Company, and matures at the discretion of the Company on the earlier of (x) the date on which the Company consummates a single or series of related financings from which it receives net proceeds in excess of 125% of the initial principal amount of the Senior Note or (y) January 8, 2014 (such date having been extended as described below).

On November 13, 2012, the Company and the above named holder of the $500,000 Senior Note amended the note to extend its maturity date for payment from January 8, 2013 to January 8, 2014. On April 30, 2013, the Company and the above named holder of the Senior Note further amended the Note to provide for cash principal and interest payments on a weekly basis, extend the maturity date for payment to April 22, 2016 and make the Note convertible into shares of the Company’s common stock at the option of the holder at an initial conversion price of $0.5154 per share (which represents 110% of the 30-day weighted average closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, preceding April 30, 2013) subject to certain anti-dilution protection.

The Senior Note does not restrict the Company’s ability to incur future indebtedness.

On July 9, 2013, the Company entered into securities purchase agreements with, among others, Ralph Frija, the father of the Company’s Chief Executive Officer Kevin Frija and a less than 5% stockholder of the Company and Philip Holman, the father of the Company’s President Jeffrey Holman and a less than 5% stockholder of the Company, pursuant to which (x) Mr. Frija purchased a senior convertible note from the Company in the principal amount of $200,000 and a common stock purchase warrant to purchase up to 9,633 shares of the Company’s common stock (which number of shares represents the quotient obtained by dividing (x) $10,000 (5% of the $200,000 principal amount of the senior convertible mote) by (y) $1.0381 (the 30-day weighted average closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, preceding July 9, 2013)) at an initial exercise price of $1.1419 per share and (y) Mr. Holman purchased a senior convertible note of the Company in the principal amount of $100,000 and a common stock purchase warrant to purchase up to 4,816 shares of the Company’s common stock (which number of shares represents the quotient obtained by dividing (x) $5,000 (5% of the $100,000 principal amount of the Convertible Note) by (y) $1.0381 (the 30-day weighted average closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, preceding July 9, 2013)) at an initial exercise price of $1.1419 per share.

These senior convertible notes issued on July 9, 2013 bear interest at 18% per annum, provide for cash interest payments on a monthly basis, mature on July 8, 2016, are redeemable at the option of the holders at any time after July 8, 2014, subject to certain limitations, are convertible into shares of the Company’s common stock at the option of the holders at an initial conversion price of $1.1419 per share (which represents 110% of the 30-day weighted average closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, preceding July, 9, 2013) subject to certain anti-dilution protection and are senior unsecured obligations of the Company.

All of the senior convertible notes described above were converted in full into shares of the Company’s common stock in conjunction with completion of the Private Placement on October 29, 2013, whereupon all of these senior convertible notes were fully extinguished and cease to be outstanding.

We utilized the services of an entity that is owned 50% by our President and Chief Executive Officer. The entity performed fulfillment services and leasing of warehouse space to us prior to our move to new facilities in the second quarter of 2011. Amounts paid to this entity for the years ended December 31, 2012 and 2011 were $0 and $105,000, respectively.

Mr. Adam Frija, a greater than 5% stockholder of our company, serves as our director of licensing and business development for which he is paid $96,000 per year. He is the brother of Mr. Kevin Frija, our Chief Executive Officer and sole director.

Effective January 1, 2012, Mr. Jeffrey Holman, Mr. Isaac Galazan and Mr. Doron Ziv became at-will employees of our company at an annual rate of $78,000 per person. Messrs. Holman, Galazan and Ziv are directors of Smoke Anywhere and greater than 5% stockholders of our company. Included in accrued expenses payable on the

consolidated balance sheets at December 31, 2012 and 2011 included elsewhere in this report are liabilities of approximately $4,350 and $0, respectively, due and owing to each Messsrs. Holman and Galazan for payroll earned but voluntarily deferred. Effective February 19, 2013, Mr. Holman entered into an employment agreement with the Company to serve as our President at an annualized base salary of $182,000 during the two-year term of the agreement. Effective February 19, 2013, Mr. Ziv’s annual rate of compensation was increased to $104,000.

On October 29, 2013, Kevin Frija, our Chief Executive Officer, Jeffrey Holman, our President, Harlan Press, our Chief Financial Officer, Doron Ziv, a member of our board of directors and Isaac Galazan,or a directorcommittee of the board of directors.

Limits on Ability of Stockholders to Act by Written Consent.  We have provided in our bylaws that our stockholders may not act by written consent.  This limit on the ability of our operating subsidiary Smoke Anywhere, purchased 100,000, 100,000, 200,000, 100,000 and 85,834 sharesstockholders to act by written consent may lengthen the amount of our common stock, respectively, at $0.60 per share in the Private Placement.

PRINCIPAL STOCKHOLDERS

The following table sets forth information regarding the beneficial ownership of our common stock as of the date of this prospectus by:

each person whom we know beneficially owns more than 5% of our common stock;

each of our named executive officers and directors; and

all of our executive officers and directors astime required to take stockholder actions.  As a group.

Beneficial ownership and percentage ownership are determined in accordance with the rules and regulations of the SEC and include voting or investment power with respect to shares of stock. This information does not necessarily indicate beneficial ownership for any other purpose. In computing the number of shares beneficially owned byresult, a person and the percentage ownership of that person, shares of common stock subject to warrants, options and other convertible securities held by that person that are currently convertible or exercisable, or convertible or exercisable within 60 days of the date of this prospectus are deemed outstanding. Such shares, however, are not deemed outstanding for the purposes of computing the percentage ownership of any other person. The percentage of beneficial ownership is based on 80,982,629 shares of common stock outstanding on the date of this prospectus.

Unless otherwise indicated and subject to community property laws where applicable, we believe that all persons named in the table have sole voting and investment power with respect to all shares of common stock beneficially owned by them. Unless otherwise indicated, the address for each person is our address at 3001 Griffin Road, Dania Beach, Florida 33312.

Name and Address of Beneficial Owner(1)

  Number of Shares
of Common Stock
Beneficially Owned
   Percentage of Common
Stock Beneficially
Owned
 

Greater than 5% Stockholders:

    

Doron Ziv (2)

   8,130,108     9.9

Jeffrey Holman (3)

   6,405,548     7.9

Kevin Frija (4)

   6,007,189     7.4

Tamar Galazan

   5,353,750     6.6

Adam Frija (5)

   5,064,720     6.2

Isaac Galazan (6)

   4,817,343     5.9

Austin W. Marxe and David M. Greenhouse (7)

   8,333,335     10.3

Named Executive Officers and Directors (not otherwise included above):

    

Harlan Press (8)

   701,655     *  

Christopher Santi (9)

   55,556     *  
  

 

 

   

 

 

 

All executive officers and directors as a group (5 persons)

   21,300,056     25.5

*Represents ownership of less than 1%.

(1)This table and the information in the notes below are based upon information supplied by the named persons, including reports and amendments thereto filed on Schedule 13D, Schedule 13G, Form 3 and Form 4 with the SEC.
(2)Includes 600,000 shares issuable upon exercise of currently exercisable stock options and 15,504 shares issuable upon exercise of currently exercisable common stock purchase warrants. The named person is a member of our Board of Directors and an employee of our company and serves as a director of our operating subsidiary Smoke Anywhere USA, Inc.
(3)Includes 600,000 shares issuable upon exercise of currently exercisable stock options. The named person is a member of our Board of Directors and serves as our President and serves as a director of our operating subsidiary Smoke Anywhere USA, Inc.
(4)Includes 900,000 shares issuable upon exercise of currently exercisable stock options and 22,372 shares issuable upon exercise of currently exercisable common stock purchase warrants. The named person serves as our Chief Executive Officer and sole director.
(5)Includes 600,000 shares issuable upon exercise of currently exercisable stock options. The named person serves as our director of licensing and business development and is the brother of Mr. Kevin Frija, our Chief Executive Officer and a member of our Board of Directors.
(6)Includes 600,000 shares issuable upon exercise of currently exercisable stock options. The named person serves as a director of our operating subsidiary Smoke Anywhere USA, Inc.
(7)Consists of (i) 5,833,334 shares owned by Special Situations Fund III QP, L.P., or SSFQP, (ii) 1,666,667 shares owned by Special Situations Cayman Fund, L.P., or SSF Cayman, and (iii) 833,334 shares owned by Special Situations Private Equity Fund, L.P., or SSF Private Equity. MGP Advisers Limited Partnership, or MGP, is the general partner of SSFQP. AWM Investment Company, Inc., or AWM, is the general partner of MGP, the general partner of and investment adviser to SSF Cayman and the investment adviser to SSF Private Equity. Austin W. Marxe and David M. Greenhouse are the principal owners of MGP and AWM. Through their control of MGP and AWM, Messrs. Marxe and Greenhouse share voting and investment control over the portfolio securities of each of the funds listed above. The address of Messrs. Marxe and Greenhouse is 527 Madison Avenue, Suite 2600, New York, NY 10022.
(8)Includes 116,667 shares issuable upon exercise of currently exercisable stock options and 15,504 shares issuable upon exercise of currently exercisable common stock warrants. The named person serves as our Chief Financial Officer.
(9)Consists of 55,556 shares issuable upon exercise of currently exercisable options. The named person serves as our Chief Operating Officer.

DESCRIPTION OF CAPITAL STOCK

The following isholder controlling a summary of all material characteristicsmajority of our capital stock as set forthwould not be able to amend our bylaws or remove directors without holding a meeting of our stockholders called in accordance with our amendedbylaws.


Amendment of Certificate of Incorporation and restated articlesBylaws.  The amendment of the above provisions of our certificate of incorporation and bylaws as amended. Copiesrequires approval by holders of these documents are filed or incorporated by reference as exhibits to the registration statement, of which this prospectus forms a part. The description of the matters below does not give effect to the following actions we are required to take under the Purchase Agreement

for the Private Placement: (i) a reverse stock splitat least two-thirds of our common stock on or before December 28, 2013 and (ii) our reincorporation to the State of Delaware from the State of Nevada on or before December 31, 2013. These actions are described in greater detail under the section entitled “Description of Private Placement” of this prospectus.

General

Our authorizedoutstanding capital stock consists of 251,000,000 shares, of which 250,000,000 shares are designated as common stock, par value of $0.001 per share, and 1,000,000 shares are designated as preferred stock, par value of $0.001 per share. As of November 14, 2013, there were issued and outstanding 80,982,629 shares of common stock and no shares of preferred stock.

Common Stock

Holders of our common stock are entitled to one vote per sharegenerally in the election of directors and on all other matters on which stockholdersdirectors.


Delaware Anti-Takeover Statute

We are entitled or permittedsubject to vote. Holdersthe provisions of our common stock are not entitled to cumulative voting rights for election of directors. Holders of our common stock are entitled to receive ratably such dividends, if any, as may be declared by our board of directors out of legally available funds. However, the current policy of our board of directors is to retain earnings, if any, for the operation and expansionSection 203 of the company. Upon liquidation, dissolution or winding-up, the holders of our common stock are entitled to share ratably in all of our assets, which are legally available for distribution. We have not paid any dividends and do not anticipate paying any dividends on our common stock in the foreseeable future. It is our present policy to retain earnings, if any, for use in the development of our business. Upon liquidation, dissolution or winding-up, holders of our common stock are entitled to share ratably in all net assets available for distribution to stockholders after payment of any liquidation preferences to holders of our preferred stock, if any. Holders of our common stock do not have preemptive rights.

Preferred Stock

Our amended and restated articles of incorporation authorize our board of directors to issue up to 1,000,000 shares of “blank check” preferred stock in one or more series without stockholder approval. Each such series of preferred stock shall have such number of shares, designations, preferences, voting powers, qualifications, and special or relative rights or privileges as shall be determined by the board of directors, which may include, among others, dividend rights, voting rights, liquidation preferences, conversion rights and preemptive rights.

Market Information

Our common stock is presently quoted on the OTC Bulletin Board under the symbol “VPCO.OB”. See the cover page of this prospectus for a recent closing bid price of our common stock as reported by the OTC Bulletin Board.

Transfer Agent

The transfer agent and registrar for our common stock is Island Stock Transfer. The transfer agent’s address is 15500 Roosevelt Boulevard, Suite 301, Clearwater, Florida 33760.

Anti-Takeover, Limited Liability and Indemnification Provisions

Articles of Incorporation and Bylaws. Pursuant to our articles of incorporation, our board of directors may issue additional shares of common stock and preferred stock. Any additional issuance of common stock or preferred stock could have the effect of impeding or discouraging the acquisition of control of us by means of a merger, tender offer, proxy contest or otherwise, including a transaction in which our stockholders would receive a premium over the market price for their shares, and thereby protects the continuity of our management. Specifically, if in the due exercise of its fiduciary obligations, the board of directors were to determine that a takeover proposal was not in our best interest, shares could be issued by our board of directors without stockholder approval in one or more transactions that might prevent or render more difficult or costly the completion of the takeover by:

diluting the voting or other rights of the proposed acquirer or insurgent stockholder group;

putting a substantial voting block in institutional or other hands that might undertake to support the incumbent board of directors; or

effecting an acquisition that may complicate or preclude the takeover

Our bylaws also allow our board of directors to fix the number of directors in the bylaws. Our stockholders do not have cumulative voting in the election of directors. The effect of these provisions may be to delay or prevent a tender offer or takeover attempt that a stockholder may determine to be in his or its best interest, including attempts that might result in a premium over the market price for the shares held by the stockholders.

Nevada General Corporation Law. We have elected in our amended and restated articles of incorporation not to be governed by the anti-takeover laws of the NevadaDelaware General Corporation Law (“NGCL”) pertaining toregulating corporate takeovers.  In general, Section 203 prohibits a “resident domestic corporation.”

The NGCL generally provides thatpublicly-held Delaware corporation from engaging, under certain circumstances, in a “resident domestic corporation” shall not engage in any “business combination”business combination with an “interested stockholder”interested stockholder for a period of three years following the date that such stockholderthe person became an interested stockholder unless unless:


prior to suchthe date of the transaction, the board of directors of the corporation approved either the business combination or the transaction which resulted in the stockholder becoming an interested stockholder. After three years, a “resident domestic corporation” is only authorizedstockholder;
upon completion of the transaction that resulted in the stockholder becoming an interested stockholder, the interested stockholder owned at least 85% of the voting stock of the corporation outstanding at the time the transaction commenced, excluding for purposes of determining the voting stock outstanding, but not for determining the outstanding voting stock owned by the interested stockholder, (i) shares owned by persons who are directors and also officers, and (ii) shares owned by employee stock plans in which employee participants do not have the right to engagedetermine confidentially whether shares held subject to the plan will be tendered in a tender or exchange offer; or
at or subsequent to the date of the transaction, the business combination which was either authorizedis approved by the board prior to the three years, authorized by a majority of disinterested stockholders, or meets various fair price criteria.

For purposesdirectors of the NGCL, a “resident domestic corporation” is a domestic corporation that has 200and authorized at an annual or morespecial meeting of stockholders, and not by written consent, by the affirmative vote of record. An “interested stockholder” generally means any person that (i) is the beneficial owner, either directly or indirectly, of 10% or more of the voting powerat least 66-2/3% of the outstanding voting stock which is not owned by the interested stockholder.


Generally, a business combination includes a merger, asset or stock sale, or other transaction resulting in a financial benefit to the interested stockholder.  An interested stockholder is a person who, together with affiliates and associates, owns 15% or more of the corporationa corporation’s outstanding voting stock or (ii) is an affiliate or associate of thea corporation and was the beneficial owner either directly or indirectly, of 10%15% or more of the corporation’s outstanding voting power of the outstanding stock of the corporation at any time within the three-year period immediatelythree years prior to the date on which itdetermination of interested stockholder status.

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MATERIAL U.S. FEDERAL INCOME TAX CONSIDERATIONS

The following discussion is soughta summary of the material U.S. federal income tax considerations with respect to the receipt and exercise (or expiration) of the Subscription Rights acquired through this offering, the ownership and disposition of shares of common stock received upon exercise of the Subscription Rights, but does not purport to be determined whethera complete analysis of all potential tax effects.  The effects of other U.S. federal tax laws, such personas estate and gift tax laws, and any applicable state, local or non-U.S. tax laws are not discussed.  This discussion is based on the U.S. Internal Revenue Code of 1986, as amended, or Code, Treasury Regulations promulgated thereunder, judicial decisions, and published rulings and administrative pronouncements of the U.S. Internal Revenue Service, or IRS, in each case in effect as of the date hereof.  These authorities may change or be subject to differing interpretations.  Any such change or differing interpretation may be applied retroactively in a manner that could adversely affect a holder of the Subscription Rights or shares of common stock.  We have not sought and will not seek any rulings from the IRS regarding the matters discussed below.  There can be no assurance the IRS or a court will not take a contrary position to that discussed below regarding the tax consequences of the receipt of Subscription Rights acquired through this offering by persons holding shares of common stock or, the exercise (or expiration) of the Subscription Rights.

This discussion is limited to stockholders that hold the Subscription Rights and shares of common stock and/or Series D Preferred Stock, in each case, as a “capital asset” within the meaning of Section 1221 of the Code (generally, property held for investment).  This discussion does not address all U.S. federal income tax consequences relevant to a rights holder’s particular circumstances, including the impact of the alternative minimum tax or the unearned income Medicare contribution tax.  In addition, it does not address consequences relevant to rights holders subject to particular rules, including:

U.S. expatriates and former citizens or long-term residents of the United States;
persons holding the Subscription Rights or shares of common stock and/or Series D Preferred Stock as part of a hedge, straddle or other risk reduction strategy or as part of a conversion transaction or other integrated investment;
banks, insurance companies, and other financial institutions;
brokers, dealers or traders in securities;
“controlled foreign corporations,” “passive foreign investment companies,” and corporations that accumulate earnings to avoid U.S. federal income tax;
entities or arrangements treated as partnerships for U.S. federal income tax purposes (and investors therein);
tax-exempt organizations or governmental organizations;
regulated investment companies, or real estate investment trusts;
foreign governments, international organizations, and corporations organized outside of the United States, any state thereof or the District of Columbia that are nonetheless treated as U.S. taxpayers for U.S. federal income tax purposes;
persons having a functional currency other than the U.S. dollar;
persons deemed to sell shares of common stock and/or Series D Preferred Stock under the constructive sale provisions of the Code;
persons subject to special tax accounting rules as a result of any item of gross income with respect to the Subscription Rights or shares of common stock and/or Series D Preferred Stock being considered in an interested stockholder. “applicable financial statement” (as defined in the Code);
persons for whom our capital stock constitutes “qualified small business stock” within the meaning of Section 1202 of the Code;
persons who hold or receive the Subscription Rights or shares of common stock pursuant to the exercise of any employee stock option or otherwise as compensation; or
tax-qualified retirement plans.

If an entity treated as a partnership for U.S. federal income tax purposes holds Subscription Rights, or shares of common stock acquired upon exercise of Subscription Rights, the tax treatment of a partner in the partnership will depend on the status of the partner, the activities of the partnership and certain determinations made at the partner level.  Accordingly, partnerships and the partners in such partnerships should consult their tax advisors regarding the U.S. federal income tax consequences to them.

THIS DISCUSSION IS FOR INFORMATION PURPOSES ONLY AND IS NOT TAX ADVICE.  INVESTORS SHOULD CONSULT THEIR TAX ADVISORS WITH RESPECT TO THE APPLICATION OF THE U.S. FEDERAL INCOME TAX LAWS TO THEIR PARTICULAR SITUATIONS AS WELL AS ANY TAX CONSEQUENCES OF THE RECEIPT, OWNERSHIP AND EXERCISE OF SUBSCRIPTION RIGHTS AND THE ACQUISITION, OWNERSHIP, AND DISPOSITION OF SHARES OF COMMON STOCK ACQUIRED UPON EXERCISE OF SUBSCRIPTION RIGHTS ARISING UNDER THE U.S. FEDERAL ESTATE OR GIFT TAX LAWS OR UNDER THE LAWS OF ANY STATE, LOCAL OR NON-U.S. TAXING JURISDICTION OR UNDER ANY APPLICABLE INCOME TAX TREATY.

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Tax Considerations Applicable to U.S. Holders

Definition of a U.S. Holder

For purposes of this discussion, a “U.S. holder” is any beneficial owner of Subscription Rights, or shares of common stock acquired upon exercise of Subscription Rights, as the NGCL, case may be, that, for U.S. federal income tax purposes, is:

an affiliateindividual who is a citizen or resident of the United States;
a corporation (or other entity treated as a corporation for U.S. federal income tax purposes) created or organized under the laws of the United States, any state thereof, or the District of Columbia;
an estate, the income of which is subject to U.S. federal income tax regardless of its source; or
a trust that (1) is subject to the primary supervision of a U.S. court and associatethe control of an interested stockholder is likewise consideredone or more United States persons (within the meaning of Section 7701(a)(30) of the Code), or (2) has made a valid election under applicable Treasury Regulations to continue to be treated as a United States person.

Receipt of Subscription Rights

Section 305(a) of the Code states that a stockholder’s taxable income does not include in-kind stock dividends.  The general non-recognition rule in Section 305(a) of the Code is, however, subject to exceptions described in Section 305(b) of the Code, which include “disproportionate distributions” and certain distributions with respect to certain preferred stock.  A disproportionate distribution is a distribution or a series of distributions, including deemed distributions, that has the effect of the receipt of cash or other property by some stockholders or holders of debt instruments convertible into stock and an interested stockholder. increase in the proportionate interest of other stockholders in a corporation’s assets or earnings and profits.

Although the authorities governing transactions such as this offering are complex and do not speak directly to the consequences of certain aspects of the offering, including the effects of the over-subscription right, we do not believe a U.S. holder’s receipt of Subscription Rights pursuant to the offering should be treated as a taxable distribution with respect to their existing shares of common stock and/or Series D Preferred Stock for U.S. federal income tax purposes.  Our position regarding the tax-free treatment of the receipt of Subscription Rights with respect to existing shares of common stock and/or Series D Preferred Stock is not binding on the IRS or the courts.  If this position were finally determined by the IRS or a court to be incorrect, whether on the basis that the issuance of the Subscription Rights is a “disproportionate distribution” or otherwise, the fair market value of the Subscription Rights would be taxable to U.S. rights in the manner described under “—Tax Considerations Applicable to Non-U.S. Holders - Distributions on Common Stock” below.  If our position were incorrect, the U.S. federal income tax consequences applicable to the rights holders may also be materially different than as described below.

The term “business combination”following discussion is broadly definedbased upon the treatment of the Subscription Right issuance as a non-taxable distribution with respect to include a wide varietyU.S. holder’s existing shares of transactions, including mergers, consolidations, salescommon stock and/or Series D Preferred Stock for U.S. federal income tax purposes.

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Tax Basis and Holding Period in the Subscription Rights

If the fair market value of 5%the Subscription Rights a U.S. holder receives with respect to existing shares of common stock and/or Series D Preferred Stock, as applicable, is less than 15% of the fair market value of the U.S. holder’s existing shares of common stock and/or Series D Preferred Stock (with respect to which the Subscription Rights are distributed), as applicable, on the date the U.S. holder receives the Subscription Rights, the Subscription Rights will be allocated a zero tax basis for U.S. federal income tax purposes, unless the U.S. holder elects to allocate its tax basis in its existing shares of common stock and/or Series D Preferred Stock between its existing shares of common stock and/or Series D Preferred Stock, as applicable, and the Subscription Rights in proportion to the relative fair market values of the existing shares of common stock and/or Series D Preferred Stock and the Subscription Rights determined on the date of receipt of the Subscription Rights. If a U.S. holder chooses to allocate tax basis between its existing shares of common stock and/or Series D Preferred Stock, as applicable, and the Subscription Rights, the U.S. holder must make this election on a statement included with its timely filed tax return (including extensions) for the taxable year in which the U.S. holder receives the Subscription Rights.  Such an election is irrevocable.  If the fair market value of the Subscription Rights a U.S. holder receives is 15% or more of the fair market value of their existing shares of common stock and/or Series D Preferred Stock on the date the U.S. holder receives the Subscription Rights, however, then the U.S. holder must allocate its tax basis in its existing shares of common stock and/or Series D Preferred Stock, as applicable, between those shares and the Subscription Rights the U.S. holder receives in proportion to their fair market values determined on the date the U.S. holder receives the Subscription Rights. The holding period of Subscription Rights received will include a corporation’sholder’s holding period in shares of common stock and/or Series D Preferred Stock, as applicable, with respect to which the Subscription Rights were distributed.  Please refer to discussion below regarding the U.S. tax treatment of a U.S. holder that, at the time of the receipt of the Subscription Right, no longer holds the common stock and/or Series D Preferred Stock with respect to which the Subscription Right was distributed.

The fair market value of the Subscription Rights on the date that the Subscription Rights are distributed is uncertain, and we have not obtained, and do not intend to obtain, an appraisal of the fair market value of the Subscription Rights on that date.  In determining the fair market value of the Subscription Rights, U.S. holders should consider all relevant facts and circumstances, including any difference between the subscription price of the Subscription Rights and the trading price of common stock and/or Series D Preferred Stock on the date that the Subscription Rights are distributed, the length of the period during which the Subscription Rights may be exercised and the fact that the Subscription Rights are non-transferable.

Exercise of Subscription Rights

Generally, a U.S. holder will not recognize gain or loss upon the exercise of a Subscription Right received in this offering.  A U.S. holder’s adjusted tax basis, if any, in the Subscription Right plus the subscription price should be allocated among the new shares of common stock acquired upon exercise of the Subscription Right in proportion to their relative fair market values on the exercise date.  This allocation will establish the U.S. holder’s initial tax basis for U.S. federal income tax purposes in the new shares of common stock received upon exercise.  The holding period of a share of common stock acquired upon exercise of a Subscription Right in this offering will begin on the date of exercise.

If, at the time of the receipt or exercise of the Subscription Right, the U.S. holder no longer holds the common stock and/or Series D Preferred Stock, as applicable, with respect to which the Subscription Right was distributed, then certain aspects of the tax treatment of the receipt and exercise of the Subscription Right are unclear, including (1) the allocation of the tax basis between the shares of common stock and/or Series D Preferred Stock, as applicable, previously sold and the Subscription Right, (2) the impact of such allocation on the amount and timing of gain or loss recognized with respect to the shares of common stock and/or Series D Preferred Stock previously sold, and (3) the impact of such allocation on the tax basis of the shares of common stock acquired upon exercise of the Subscription Right. If a U.S. holder exercises a Subscription Right received in this offering after disposing of shares of common stock and/or Series D Preferred Stock with respect to which the Subscription Right is received, the U.S. holder should consult its tax advisor.

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Expiration of Subscription Rights

If a U.S. holder that receives Subscription Rights with respect to their common stock and/or Series D Preferred Stock allows such Subscription Rights received in this offering to expire, the U.S. holder should not recognize any gain or loss for U.S. federal income tax purposes, and the U.S. holder should re-allocate any portion of the tax basis in its existing shares of common stock and/or Series D Preferred Stock previously allocated to the Subscription Rights that have expired to the existing shares of common stock and/or Series D Preferred Stock, as applicable.
Sale, Exchange or Other Disposition of Common Stock

Upon a sale, exchange, or other disposition of common stock acquired by exercising Subscription Rights, a U.S. holder generally will recognize capital gain or loss equal to the difference between the amount realized (not including any amount attributable to declared and unpaid dividends, which will be taxable as described above to U.S. holders of record who have not previously included such dividends in income) and the U.S. holder’s adjusted tax basis in common stock.  A U.S. holder’s adjusted tax basis in common stock generally will equal its initial tax basis in common stock reduced by the amount of any cash distributions treated as a return of capital as described above.  Such capital gain or loss generally will be long-term capital gain or loss if the U.S. holder’s holding period for common stock exceeded one year at the time of disposition).  Long-term capital gains recognized by certain non-corporate U.S. holders, including individuals, generally are subject to reduced rates of taxation.  The deductibility of capital losses is subject to limitations.

Information Reporting and Backup Withholding

A U.S. holder may be subject to information reporting and backup withholding when such holder receives dividend payments or receives proceeds from the sale or other taxable disposition of the shares of common stock acquired by exercising the Subscription Rights.  Certain U.S. holders are exempt from backup withholding, including corporations and certain tax-exempt organizations.  A U.S. holder will be subject to backup withholding if such holder is not otherwise exempt and such U.S. holder:

fails to furnish such U.S. holder’s taxpayer identification number;
furnishes an incorrect taxpayer identification number;
is notified by the IRS that such U.S. holder previously failed to properly report payments of interest or dividends; or
fails to certify under penalties of perjury that such U.S. holder has furnished a correct taxpayer identification number and that the IRS has not notified the holder that such U.S. holder is subject to backup withholding.

Backup withholding is not an additional tax.  Any amounts withheld under the backup withholding rules may be allowed as a refund or a credit against a U.S. holder’s U.S. federal income tax liability, provided the required information is timely furnished to the IRS.  U.S. holders should consult their tax advisors regarding their qualification for an exemption from backup withholding and the procedures for obtaining such an exemption.

Tax Considerations Applicable to Non-U.S. Holders

For purposes of this discussion, a “non-U.S. holder” is any beneficial owner of Subscription Rights, or shares of common stock acquired upon exercise of Subscription Rights, as the case may be, that is neither a U.S. holder nor an entity treated as a partnership for U.S. federal income tax purposes.

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Receipt, Exercise and Expiration of the Subscription Rights

The discussion assumes that the receipt of Subscription Rights with respect to existing shares of common stock and/or Series D Preferred Stock will be treated as a nontaxable distribution.  See “—Tax Considerations Applicable to U.S. Holders—Receipt of Subscription Rights” above.  Non-U.S. holders that receive Subscription Rights with respect to existing shares of common stock and/or Series D Preferred Stock will generally not be subject to U.S. federal income tax (or any withholding thereof) on the receipt.

Distributions on Common Stock

If we make distributions of cash or property on common stock acquired upon exercising Subscription Rights, such distributions will constitute dividends for U.S. federal income tax purposes to the extent paid from our current or accumulated earnings and profits, as determined under U.S. federal income tax principles.  Amounts not treated as dividends for U.S. federal income tax purposes will constitute a return of capital and first be applied against and reduce a non-U.S. holder’s adjusted tax basis in its common stock, as the case may be, but not below zero.  Any remaining excess will be treated as capital gain and will be treated as described below in the section relating to the sale or other disposition of common stock.  Because we may not know the extent to which a distribution is a dividend for U.S. federal income tax purposes at the time it is made, for purposes of the withholding rules discussed below we or the applicable withholding agent may treat the entire distribution as a dividend.

Subject to the discussion below on backup withholding and foreign accounts, dividends paid to a non- U.S. holder of common stock that are not effectively connected with the non-U.S. holder’s conduct of a trade or business within the United States will be subject to U.S. federal withholding tax at a rate of 30% of the gross amount of the dividends (or such lower rate specified by an applicable income tax treaty between the United States and the non-U.S. holder’s country of residence).

Non-U.S. holders will be entitled to a reduction in or an exemption from withholding on dividends as a result of either (1) an applicable income tax treaty or (2) the non-U.S. holder holding common stock in connection with the conduct of a trade or business within the United States and dividends being effectively connected with that trade or business.  To claim such a reduction in or exemption from withholding, the non-U.S. holder must provide the applicable withholding agent with a properly executed (1) IRS Form W-8BEN or W-8BEN-E (or other applicable documentation) claiming an exemption from or reduction of the withholding tax under the benefit of an income tax treaty between the United States and the country in which the non-U.S. holder resides or is established, or (2) IRS Form W-8ECI stating that the dividends are not subject to withholding tax because they are effectively connected with the conduct by the non-U.S. holder of a trade or business within the United States, as may be applicable. These certifications must be provided to the applicable withholding agent prior to the payment of dividends and must be updated periodically.  Non-U.S. holders that do not timely provide the applicable withholding agent with the required certification, but that qualify for a reduced rate under an applicable income tax treaty, may obtain a refund of any excess amounts withheld by timely filing an appropriate claim for refund with the IRS.

If dividends paid to a non-U.S. holder are effectively connected with the non-U.S. holder’s conduct of a trade or business within the United States (and, if required by an applicable income tax treaty, the non-U.S. holder maintains a permanent establishment in the United States to which such dividends are attributable), then, although exempt from U.S. federal withholding tax (provided the non-U.S. holder provides appropriate certification, as described above), the non-U.S. holder will be subject to U.S. federal income tax on such dividends on a net income basis at the regular graduated U.S. federal income tax rates. In addition, a non-U.S. holder that is a corporation may be subject to a branch profits tax at a rate of 30% (or such lower rate specified by an applicable income tax treaty) on its effectively connected earnings and profits for the taxable year that are attributable to such dividends, as adjusted for certain items.  Non-U.S. holders should consult their tax advisors regarding their entitlement to benefits under any applicable income tax treaty.

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Sale or Other Disposition of Common Stock

Subject to the discussions below on backup withholding and foreign accounts, a non-U.S. holder will not be subject to U.S. federal income tax on any gain realized upon the sale or other taxable disposition of common stock acquired upon exercise of Subscription Rights unless:

the gain is effectively connected with the non-U.S. holder’s conduct of a trade or business within the United States (and, if required by an applicable income tax treaty, the non-U.S. holder maintains a permanent establishment in the United States to which such gain is attributable);
the non-U.S. holder is a nonresident alien individual present in the United States for 183 days or more during the taxable year of the disposition and certain other requirements are met; or
the common stock constitutes a U.S. real property interest, or USRPI, by reason of our status as a U.S. real property holding corporation, or USRPHC, for U.S. federal income tax purposes.

Gain described in the first bullet point above generally will be subject to U.S. federal income tax on a net income basis at the regular graduated U.S. federal income tax rates.  A Non-U.S. holder that is a corporation also may be subject to a branch profits tax at a rate of 30% (or such lower rate specified by an applicable income tax treaty) on such effectively connected gain, as adjusted for certain items.

Gain described in the second bullet point above will be subject to U.S. federal income tax at a rate of 30% on any gain derived from the disposition, which may be offset by U.S. source capital losses of the non-U.S. holder (even though the individual is not considered a resident of the United States), provided the non-U.S. holder has timely filed U.S. federal income tax returns with respect to such losses.

With respect to the third bullet point above, we believe we are not currently and do not anticipate becoming a USRPHC.  Because the determination of whether we are a USRPHC depends on the fair market value of our USRPIs relative to the fair market value of our other business assets and various other transactionsour non- U.S. real property interests, however, there can be no assurance we are not a USRPHC or will not become one in the future.

Non-U.S. holders should consult their tax advisors regarding potentially applicable income tax treaties that may benefitprovide for different rules.

Information Reporting and Backup Withholding

Subject to the discussion below on foreign accounts, a non-U.S. holder will not be subject to backup withholding with respect to distributions on common stock we make to the non-U.S. holder, provided the applicable withholding agent does not have actual knowledge or reason to know such non-U.S. holder is a United States person and such non-U.S. holder certifies its non-U.S. status, such as by providing a valid IRS Form W-8BEN, W-8BEN-E or W-8ECI, or other applicable certification.  Information returns generally will be filed with the IRS, however, in connection with any distributions (including deemed distributions) made on common stock to the non-U.S. holder, regardless of whether any tax was actually withheld.  Copies of these information returns may also be made available under the provisions of a specific treaty or agreement to the tax authorities of the country in which the non-U.S. holder resides or is established.

Information reporting and backup withholding may apply to the proceeds of a sale or other taxable disposition of common stock within the United States, and information reporting may (although backup withholding generally will not) apply to the proceeds of a sale or other taxable disposition of common stock outside the United States conducted through certain U.S.-related financial intermediaries, in each case, unless the beneficial owner certifies under penalty of perjury that it is a non-U.S. holder on IRS Form W-8BEN or W-8BEN-E, or other applicable form (and the payor does not have actual knowledge or reason to know that the beneficial owner is a U.S. person) or such owner otherwise establishes an interested stockholder.

We are stillexemption. Proceeds of a disposition of common stock conducted through a non-U.S. office of a non-U.S. broker generally will not be subject to backup withholding or information reporting.


Backup withholding is not an additional tax.  Any amounts withheld under the backup withholding rules may be allowed as a refund or a credit against a non-U.S. holder’s U.S. federal income tax liability, provided the required information is timely furnished to the IRS.
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Additional Withholding Tax on Payments Made to Foreign Accounts

Withholding taxes may be imposed under the Foreign Account Tax Compliance Act, or FATCA, on certain types of payments made to non-U.S. financial institutions and certain other non-U.S. entities.  Specifically, a 30% withholding tax may be imposed on dividends (including deemed dividends) or gross proceeds from the sale or other disposition of common stock paid to a “foreign financial institution” or a “non-financial foreign entity” (each as defined in the Code), unless (1) the foreign financial institution undertakes certain diligence and reporting obligations, (2) the non-financial foreign entity either certifies it does not have any “substantial United States owners” (as defined in the Code) or furnishes identifying information regarding each substantial United States owner, or (3) the foreign financial institution or non-financial foreign entity otherwise qualifies for an exemption from these rules. If the payee is a foreign financial institution and is subject to the NGCL anti-takeover provisions, which prohibitdiligence and reporting requirements in (1) above, it must enter into an acquirer, under certain circumstances, from voting shares of a target corporation’s stock after crossing certain threshold ownership percentages, unlessagreement with the acquirer obtains the approvalU.S. Department of the target corporation’s stockholders. The relevant threshold ownership percentages of the voting power of the corporationTreasury requiring, among other things, that it undertake to identify accounts held by certain “specified United States persons” or “United States-owned foreign entities” (each as defined in the electionCode), annually report certain information about such accounts, and withhold 30% on certain payments to non-compliant foreign financial institutions and certain other account holders. Foreign financial institutions located in jurisdictions that have an intergovernmental agreement with the United States governing FATCA may be subject to different rules.

Under the applicable Treasury Regulations and administrative guidance, withholding under FATCA generally applies to payments of directors are: one-fifth or more but less than one-third, one-third or more but less than a majority, and a majority or more. Once an acquirer crosses one of these thresholds, those shares acquired in an offer or acquisition and those shares acquired within the preceding ninety days become control shares and such control shares are deprived of the right to vote until disinterested stockholders restore the right. This provisiondividends (including deemed dividends).  Under proposed U.S. Treasury Regulations, this withholding tax will not apply ifto the articlesgross proceeds from any sale or disposition of incorporationour common stock.  Withholding agents may, but are not required to, rely on the proposed Treasury Regulations until final Treasury Regulations are issued.  Because we may not know the extent to which a distribution is a dividend for U.S. federal income tax purposes at the time it is made, for purposes of these withholding rules we or bylawsthe applicable withholding agent may treat the entire distribution as a dividend.  Prospective investors should consult their tax advisors regarding the potential application of these withholding provisions. 

PLAN OF DISTRIBUTION

Promptly following the effective date of the target corporation in effectregistration statement of which this prospectus form is a part, we will distribute the Subscription Rights, Rights Certificates and copies of this prospectus to the holders of our common stock and Series D Preferred Stock on the tenth dayRecord Date.  Subscription Rights holders who wish to exercise their Subscription Rights and purchase our common stock must complete the Subscription Rights Certificate and return it with payment for the shares to the Subscription Agent at the following address:

 By mail:
Broadridge Corporate Issuer Solutions, Inc.
Attn: BCIS re-Organization Dept.
P.O. Box 1317
Brentwood, NY 11717-0718
By hand or overnight courier:
Broadridge Corporate Issuer Solutions, Inc.
Attn: BCIS IWS
51 Mercedes Way
Edgewood, NY 11717

If you have any questions, you should contact our Subscription Agent for the acquisitionrights offering, Broadridge Corporate Issuer Solutions, Inc., toll free at (855) 793-5068 or by email at shareholder@broadridge.com.

Other than as described in this prospectus, we do not know of a controlling interest provides thatany existing agreements between any stockholder, broker, dealer, underwriter or agent relating to the sale or distribution of the underlying securities.

Maxim Group LLC will act as dealer-manager for the rights offering.  In such capacity, the dealer-manager will provide marketing assistance and financial advice (including determining the Subscription Price and the structure of the rights offering) to us in connection with this provisionoffering.  The dealer-manager will provide us with updated investor feedback and recommendations on pricing and structure through to the end of the subscription period.  The dealer- manager is not underwriting, soliciting (other than institutional accredited investors) or placing any of the Subscription Rights or common stock being issued in this offering and does not apply.

The NGCL also provides that, unless otherwise provided in the corporation’s articles or bylaws in effect on the tenth day following the acquisition of a controlling interest, in the event control shares are accorded full voting rights and the acquirer has acquired a majority or more of all voting power, all other stockholders who do not vote in favor of authorizing voting rights for the control shares may dissent, in accordance with the Nevada statutory procedures dealing with dissenters’ rights, and obtain payment of the fair value of their shares.

These anti-takeover provisions of the NGCL to which we are subject could prohibit or delay mergers or other takeover or change in control attempts and, accordingly, may discourage attempts to acquire us.

Limited Liability and Indemnification. Our bylaws eliminate the personal liability of our directors and officers to us and our stockholders for damages for breach ofmake any duty owed to us or our stockholders to the fullest extent permitted by law.

Under Nevada law, a corporation may indemnify a director or officer if (i) he or she is not liable pursuant to Section 78.138 of the NGCL for breaching fiduciary duties as an officer or director or where breach of duties involved intentional misconduct, fraud or a knowing violation of law, or (ii) acted in good faith and in a manner which he or she reasonably believed to be in, or not opposed to, the best interests of the corporation, and,recommendation with respect to such Subscription Rights (including with respect to the exercise or expiration of such Subscription Rights), or shares.


50


In connection with this rights offering, we have agreed to pay fees to Maxim Group LLC as dealer-manager an aggregate cash fee equal to 6.5% of the gross proceeds received by us directly from exercises of the Subscription Rights.  We agreed to reimburse the reasonable fees and expenses of the dealer-manager up to $65,000, including $15,000 we advanced (the “Advance”) for such expenses.  Any portion of the Advance not used for Maxim’s actual out-of-pocket expenses shall be promptly reimbursed to the Company.

For a period of twelve months from the from the commencement of this rights offering, the Company will grant Maxim Group LLC the right of first refusal to act as a lead placement agent or underwriter for any criminal actionand all future public and private equity, equity-linked, debt offerings, or proceeding, had no reasonable causeother capital raising activity.  Upon the successful completion of the rights offering for gross proceeds of at least $20,000,000, such period will be increased to believe his or her conduct was unlawful.

Insofar as indemnification foreighteen months.


We have also agreed to indemnify the dealer-manager and their respective affiliates against certain liabilities arising under the Securities ActAct.  The dealer-manager participation in this offering is subject to customary conditions contained in the dealer-manager agreement, including the receipt by the dealer-manager of an opinion of our counsel.  The dealer-manager and their affiliates may provide to us from time to time in the future in the ordinary course of their business certain financial advisory, investment banking and other services for which they will be permittedentitled to directors, officers or persons controlling us pursuantreceive fees.

Subject to the above provisions,certain exceptions, we have been informed that, inagreed not to offer, issue, sell, contract to sell, encumber, grant any option for the opinionsale of or otherwise dispose of any common shares or other securities convertible into or exercisable or exchangeable for common shares for a period of 60 days after the SEC, that indemnification is against public policy as expressed inexpiration of this rights offering.

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS

The following table sets forth the Securities Act and is, therefore, unenforceable.

SELLING STOCKHOLDERS

This prospectus covers an aggregatenumber of 17,045,683 shares of our common stock including 964,850 shares issuable upon the exercisebeneficially owned as of aMay 11 2021, by (i) those persons known by us to be owners of more than 5% of our common stock, purchase warrant, that may be sold or(ii) each director, (iii) our Named Executive Officers and (iv) all of our executive officers and directors of as a group.  Unless otherwise disposed ofspecified in the selling stockholders and their transferees.

The following table sets forth certain information regarding the selling stockholders and the shares that may be sold or otherwise disposed of by them pursuantnotes to this prospectus.table, the address for each person is: c/o Healthier Choices Management Corp., 3800 North 28th Way, Hollywood, Florida 33020.


Title of Class Beneficial Owner 
Amount and Nature of Beneficial Owner (1)
 
Percent of Class (1)
Directors and Executive Officers:        
Common Stock 
Jeffrey E. Holman (2)
  49,587,500,000  13.87%
Common Stock 
Christopher Santi (3)
  24,700,000,000  7.43%
Common Stock 
John Ollet (4)
  7,887,500,000  2.79%
Common Stock 
Dr. Anthony Panariello (5)
  1,481,250,000  *
Common Stock 
Clifford J. Friedman (6)
  1,500,000,000  *
  All directors and officers as a group (5 persons) (7)  83,657,750,000   
         
5% Stockholders:        
None    -  0%
Total:    83,657,750,000  24.09%

*Less than1%
(1) Beneficial Ownership.  Applicable percentages are based on 307,926,082,074 shares of common stock outstanding as of May 11, 2021.  Beneficial ownership and percentage ownership areis determined in accordance withunder the rules and regulations of the SEC and includegenerally includes voting or investment power with respect to shares of stock. This information does not necessarily indicate beneficial ownership for any other purpose. In computing the number of shares beneficially owned by a person and the percentage ownership of that person, sharessecurities.  Shares of common stock subject to options, warrants,            optionsconvertible notes and other convertible securities held by that person that arepreferred stock currently exercisable or convertible or exercisable or convertible within 60 days are deemed outstanding for computing the percentage of the person holding such securities but are not deemed outstanding for computing the percentage of any other person.  The table includes shares of common           stock, options, warrants, and preferred stock exercisable or exercisableconvertible into common stock and vested or vesting within 60 days.  Unless otherwise indicated in the footnotes to this table, we believe that each of the stockholders named in the table has sole voting and investment power with respect to the shares of common stock            indicated as beneficially owned by them.  The table does not include unvested options that do not vest within 60 days of the date listed above in this footnote.
(2) Holman.  Chairman and Chief Executive Officer.  Includes 39,000,000,000 vested options and 10,587,500,000 shares of this prospectus are deemed outstanding. Suchunvested restricted Common Stock.  This restricted stock vests in 1,512,500,000 increments on the last day of each calendar quarter commencing June 30, 2021.
(3) Santi.  President and Chief Operation Officer.  Includes 17,000,000,000 vested options and 7,700,000,000 shares however, are not deemed outstanding forof unvested restricted Common Stock.  This restricted stock vests in 1,100,000,000 increments on the purposeslast day of computingeach calendar quarter commencing June 30, 2021.
(4) Ollet.  Chief Financial Officer.  Includes 5,000,000,000 vested options.  He also holds 2,875,500,000 shares of unvested restricted Common Stock.  This restricted stock vests in 412,500,000 increments on the percentage ownershiplast day of any other person. The percentageeach calendar quarter commencing June 30, 2021.
(5) Panariello.  A director.  Includes 1,000,000,000 vested options.  He also holds 481,250,000 shares of beneficial ownership is basedunvested restricted Common Stock.  This restricted stock vests in 68,750,000 increments on 80,982,629the last day of each calendar quarter commencing June 30, 2021.
(6) Friedman.  A director.  Includes 990,000,000 vested options and 510,000,000 shares of common stock outstanding on the date of this prospectus.

   Shares Beneficially Owned
Prior to this Offering
      Shares Beneficially Owned
After
this Offering
 
Name of Selling Stockholder(1)  Number of
Shares
   % of
Outstanding
Shares
  Number of
Shares Covered
Hereby(2)
   Number of
Shares
   % of
Outstanding
Shares
 

Special Situations Fund III, L.P. (3)

   5,833,334     7.2  5,833,334     0     0  

Special Situations Cayman Fund, L.P. (3)

   1,666,667     2.1  1,666,667     0     0  

Special Situations Private Equity Fund, L.P. (3)

   833,334     1.0  833,334     0     0  

BTG Investments, LLC (4)

   535,834     *    535,834     0     0  

Perritt Ultra Microcap Fund, Inc. (5)

   1,000,000     1.2  1,000,000     0     0  

Pinnacle Family Office Investments, L.P. (6)

   1,000,000     1.2  1,000,000     0     0  

Diker Micro-Cap Fund LP. (7)

   833,333     1.0  833,333     0     0  

Granite Point Capital Master Fund, L.P. (8)

   833,333     1.0  833,333     0     0  

Iroquois Master Fund Ltd. (9)

   625,000     *    625,000     0     0  

Bristol Investment Fund, Ltd. (10)

   500,000     *    500,000     0     0  

Mark A. Mays (11)

   416,666     *    416,666     0     0  

Sterneck Value & Opportunity Fund, L.P. (12)

   375,000     *    375,000     0     0  

Regan Ervin (13)

   41,666     *    41,666     0     0  

Hartz Capital Investments LLC (14)

   200,000     *    200,000     0     0  

Empery Asset Master, Ltd. (15)

   200,000     *    200,000     0     0  

Jalu Capital Partners, LP (16)

   170,000     *    170,000     0     0  

Capital Ventures International (17)

   250,000     *    250,000     0     0  

Safron Capital Corp (18)

   83,333     *    83,333     0     0  

FireRock Global Opportunities Fund L.P. (19)

   125,000     *    125,000     0     0  

   Shares Beneficially Owned
Prior to this Offering
      Shares Beneficially Owned
After
this Offering
 
Name of Selling Stockholder(1)  Number of
Shares
   % of
Outstanding
Shares
  Number of
Shares Covered
Hereby(2)
   Number of
Shares
   % of
Outstanding
Shares
 

David Weiner (20)

   150,000     *    150,000     0     0  

Dolphin Capital Holdings, Inc. (21)

   150,000     *    150,000     0     0  

Keith M. Canning (22)

   83,333     *    83,333     0     0  

Ikona Global Partners (23)

   50,000     *    50,000     0     0  

John Weber (24)

   50,000     *    50,000     0     0  

The Alfie Trust D/O/E 05-10-12 (25)

   25,000     *    25,000     0     0  

1999 Clifford Family Trust dated 12/22/99, Robert C. Clifford and Rachel L. Clifford, as Co-Trustees (26)

   50,000     *    50,000     0     0  

Roth Capital Partners, LLC (27)

   964,850     1.2  964,850     0     0  

TOTAL

      17,045,683      

*Represents ownership of less than 1%.
(1)This table and the information in the notes below are based upon information supplied by the selling stockholders, including reports and amendments thereto filed on Schedule 13D, Schedule 13G, Form 3 and Form 4 with the SEC.
(2)The actual number of shares of common stock offered hereby and included in the registration statement of which this prospectus forms a part includes, pursuant to Rule 416 under the Securities Act, such additional number of shares of common stock as may be issuable in connection with the shares registered for sale hereby resulting from stock splits, stock dividends, recapitalizations or similar transactions.
(3)MGP is the general partner of SSFQP. AWM, is the general partner of MGP, the general partner of and investment adviser to SSF Cayman and the investment adviser to SSF Private Equity. Austin W. Marxe and David M. Greenhouse are the principal owners of MGP and AWM. Through their control of MGP and AWM, Messrs. Marxe and Greenhouse share voting and investment control over the portfolio securities of each of the funds listed above. The address of Messrs. Marxe and Greenhouse is 527 Madison Avenue, Suite 2600, New York, NY 10022.
(4)Gordon J. Roth is a member of the selling stockholder and has voting and investment power over the shares. The address of the selling stockholder is c/o Roth Capital Partners, 888 San Clemente Drive, Suite 400, Newport Beach, CA 92660.
(5)Michael Corbett, as President and Portfolio Manager of the selling stockholder, Lynn Burmeister as Chief Compliance Officer of the selling stockholder, and Allison Hearst, as Secretary of the selling stockholder, have shared voting and investment power over the shares. The address of the selling stockholder is 300 S. Wacker Drive, Suite 2880, Chicago, IL 60606.
(6)Barry M. Kitt is the Manager of Pinnacle Family Office, L.L.C., which is the General Partner of the selling stockholder, and has voting and investment power over the shares. The address of the selling stockholder is 4965 Preston Park Boulevard, Suite 240, Plano TX 75093.
(7)Ken Brower is the Chief Financial Officer of the selling stockholder and has voting and investment power over the shares. The address of the selling stockholder is c/o Diker Management LLC, 730 Fifth Avenue, 15th Floor, New York, NY 10019.
(8)C. David Bushley, as the Chief Operating Officer of Granite Point Capital Management, L.P., the Investment Manager of the selling stockholder, and Warren Lammert, as the Managing Member of the General Partner of the selling stockholder, share voting and investment power over the shares. The address of the selling stockholder is 109 State Street, 5th Floor, Boston, MA 02109.
(9)

Iroquois Capital Management L.L.C. (“Iroquois Capital”) is the investment manager of the selling stockholder. Consequently, Iroquois Capital has voting control and investment discretion over the shares. As managing members of Iroquois Capital, Joshua Silverman and Richard Abbe make voting and investment decisions on behalf of Iroquois Capital

in its capacity as investment manager of the selling stockholder. As a result of the foregoing, Messrs. Silverman and Abbe may be deemed to have beneficial ownership (as determined under Section 13(d) of the Securities Exchange Act of 1934, as amended) of the shares. The address of the selling stockholder is c/o Iroquois Capital Management LLC, 641 Lexington Avenue, 26th Floor, New York, NY 10022.
(10)Bristol Capital Advisors, LLC (“BCA”) is the investment adviser to the selling stockholder. Paul Kessler, as manager of BCA, has voting and investment power over the shares. Mr. Kessler disclaims beneficial ownership of the shares. The address of the selling stockholder is c/o Bristol Capital Advisors, LLC, 1100 Glendon Avenue, Suite 850, Los Angeles, California 90024.
(11)The selling stockholder has voting and investment power over the shares. The address of the selling stockholder is 24 Tall Pines Drive, Weston, CT 06883.
(12)Alec Bethurun is the Senior Portfolio Manager of the selling stockholder and has voting and investment power over the shares. The address of the selling stockholder is 4510 Belleview Avenue, Suite 204, Kansas City, MO 64111.
(13)The selling stockholder has voting and investment power over the shares. The address of the selling stockholder is 4510 Belleview Avenue, Suite 204, Kansas City, MO 64111.
(14)Empery Asset Management LP, the authorized agent of the selling stockholder, has discretionary authority to vote and dispose of the shares and may be deemed to be the beneficial owner of the shares. Martin Hoe and Ryan Lane, in their capacity as the investment managers of Empery Asset Management LP, may also be deemed to have investment discretion and voting power over the shares. Messrs. Hoe and Lane each disclaim any beneficial ownership of the shares. The address of the selling stockholder is 1 Rockefeller Plaza, Suite 1205, New York, NY 10020.
(15)Empery Asset Management LP, the authorized agent of the selling stockholder, has discretionary authority to vote and dispose of the shares and may be deemed to be the beneficial owner of the shares. Martin Hoe and Ryan Lane, in their capacity as the investment managers of Empery Asset Management LP, may also be deemed to have investment discretion and voting power over the shares. Messrs. Hoe and Lane each disclaim any beneficial ownership of the shares. The address of the selling stockholder is 1 Rockefeller Plaza, Suite 1205, New York, NY 10020.
(16)Mark Fain is the General Partner of the selling stockholder and has voting and investment power over the shares. The address of the selling stockholder is 39 Hewlett Lane, Port Washington, NY 11050.
(17)Heights Capital Management, Inc., the authorized agent of the selling stockholder, has discretionary authority to vote and dispose of the shares and may be deemed to be the beneficial owner of the shares. Martin Kobinger, in his capacity as Investment Manager of Heights Capital Management, Inc., may also be deemed to have investment discretion and voting power over the shares. Mr. Kobinger disclaims any such beneficial ownership of the shares. The address of the selling stockholder is c/o Heights Capital Management, 101 California Street, Suite 3250, San Francisco, CA 94111.
(18)Rina Rollhaus is the President of the selling stockholder and has voting and investment power over the shares. The address of the selling stockholder is 1040 1st Avenue, New York, NY 10022.
(19)Seth Fireman is the General Partner of the selling stockholder and has voting and investment power over the shares. The address of the selling stockholder is 1040 1st Avenue, Suite 190, New York, NY 10022.
(20)The selling stockholder has voting and investment power over the shares. The address of the selling stockholder is 12400 Ventura Boulevard, Suite 327, Studio City, CA 91604.
(21)Steven Meyers is the Chairman and Chief Executive Officer of the selling stockholder and has voting and investment power over the shares. The address of the selling stockholder is 3334 E. Coast Highway, Suite 378, Newport Beach, CA 92625.
(22)The selling stockholder has voting and investment power over the shares. The address of the selling stockholder is 126 Hershey Street, Portland, ME 04103.
(23)Richard Calta is the Director of the selling stockholder and has voting and investment power over the shares. The address of the selling stockholder is c/o Ikona Capital, 5010 E. Shea Boulevard, Suite D200, Scottsdale, AZ 85254.
(24)The selling stockholder has voting and investment power over the shares. The address of the selling stockholder is c/o Roth Capital Partners, 888 San Clemente Drive, Suite 400, Newport Beach, CA 92660.
(25)Douglas Gold, as the Trustee of the selling stockholder, has voting and investment power over the shares. The address of the selling stockholder is 15501 Morrison Street, Sherman Oaks, CA 91403.
(26)Robert C. Clifford and Rachel L. Clifford, as Co-Trustees of the selling stockholder, have shared voting and investment power over the shares. The address of the selling stockholders is 1057 Corsica Drive, Pacific Palisades, CA 90272.
(27)Represents shares underlying a currently exercisable common stock purchase warrant. Byron Roth and Gordon Roth, as members of the selling stockholder have shared voting and investment power over the shares. The address of the selling stockholder is 888 San Clemente Drive, Suite 400, Newport Beach, CA 92660.

PLAN OF DISTRIBUTION

The selling stockholders, which as used herein includes donees, pledgees, transferees or other successors-in-interest selling shares of common stock or interests in shares of common stock received after the date of this prospectus from a selling stockholder as a gift, pledge, partnership distribution or other transfer, may, from time to time, sell, transfer or otherwise dispose of any or all of their shares of common stock or interests in shares of common stock on any stock exchange, market or trading facility on which the sharesstock.

(7) Directors and Executive Officers.  Includes executive officers who are traded or in private transactions. These dispositions may be at fixed prices, at prevailing market prices at the time of sale, at prices related to the prevailing market price, at varying prices determined at the time of sale, or at negotiated prices.

The selling stockholders may use any one or more of the following methods when disposing of shares or interests therein:

ordinary brokerage transactions and transactions in which the broker-dealer solicits purchasers;

block trades in which the broker-dealer will attempt to sell the shares as agent, but may position and resell a portion of the block as principal to facilitate the transaction;

purchases by a broker-dealer as principal and resale by the broker-dealer for its account;

an exchange distribution in accordance with the rules of the applicable exchange;

privately negotiated transactions;

short sales effected after the date the registration statement of which this Prospectus is a part is declared effective by the SEC;

through the writing or settlement of options or other hedging transactions, whether through an options exchange or otherwise;

broker-dealers may agree with the selling stockholders to sell a specified number of such shares at a stipulated price per share;

a combination of any such methods of sale; and

any other method permitted by applicable law.

The selling stockholders may, from time to time, pledge or grant a security interest in some or all of the shares of common stock owned by them and, if they default in the performance of their secured obligations, the pledgees or secured parties may offer and sell the shares of common stock, from time to time, under this prospectus, or under an amendment to this prospectus under Rule 424(b)(3) or other applicable provision of the Securities Act amending the list of selling stockholders to include the pledgee, transferee or other successors in interest as selling stockholders under this prospectus. The selling stockholders also may transfer the shares of common stock in other circumstances, in which case the transferees, pledgees or other successors in interest will be the selling beneficial owners for purposes of this prospectus.

In connection with the sale of our common stock or interests therein, the selling stockholders may enter into hedging transactions with broker-dealers or other financial institutions, which may in turn engage in short sales of the common stock in the course of hedging the positions they assume. The selling stockholders may also sell shares of our common stock short and deliver these securities to close out their short positions, or loan or pledge the common stock to broker-dealers that in turn may sell these securities. The selling stockholders may also enter into option or other transactions with broker-dealers or other financial institutions or the creation of one or more derivative securities which require the delivery to such broker-dealer or other financial institution of shares offered by this prospectus, which shares such broker-dealer or other financial institution may resell pursuant to this prospectus (as supplemented or amended to reflect such transaction).

The aggregate proceeds to the selling stockholders from the sale of the common stock offered by them will be the purchase price of the common stock less discounts or commissions, if any. Each of the selling stockholders reserves the right to accept and, together with their agents from time to time, to reject, in whole or in part, any proposed purchase of common stock to be made directly or through agents. We will not receive any of the proceeds from this offering.

The selling stockholders also may resell all or a portion of the shares in open market transactions in reliance upon Rule 144Named Executive Officers under the Securities Act of 1933, provided that they meet the criteriaSEC’s rules and conform to the requirements of that rule.

The selling stockholders and any underwriters, broker-dealers or agents that participate in the sale of the common stock or interests therein may be “underwriters” within the meaning of Section 2(11) of the Securities Act. Any discounts, commissions, concessions or profit they earn on any resale of the shares may be underwriting discounts and commissions under the Securities Act. Selling stockholders who are “underwriters” within the meaning of Section 2(11) of the Securities Act will be subject to the prospectus delivery requirements of the Securities Act.

To the extent required, the shares of our common stock to be sold, the names of the selling stockholders, the respective purchase prices and public offering prices, the names of any agents, dealer or underwriter, any applicable commissions or discounts with respect to a particular offer will be set forth in an accompanying prospectus supplement or, if appropriate, a post-effective amendment to the registration statement that includes this prospectus.

In order to comply with the securities laws of some states, if applicable, the common stock may be sold in these jurisdictions only through registered or licensed brokers or dealers. In addition, in some states the common stock may not be sold unless it has been registered or qualified for sale or an exemption from registration or qualification requirements is available and is complied with.

We have advised the selling stockholders that the anti-manipulation rules of Regulation M under the Exchange Act may apply to sales of shares in the market and to the activities of the selling stockholders and their affiliates. In addition, to the extent applicable we will make copies of this prospectus (as it may be supplemented or amended from time to time) available to the selling stockholders for the purpose of satisfying the prospectus delivery requirements of the Securities Act. The selling stockholders may indemnify any broker-dealer that participates in transactions involving the sale of the shares against certain liabilities, including liabilities arising under the Securities Act.

We have agreed to indemnify the selling stockholders against certain liabilities, including liabilities under the Securities Act and state securities laws, relating to the registration of the shares offered by this prospectus.

We have agreed with the selling stockholders to keep the registration statement of which this prospectus constitutes a part effective until the earlier of (1) such time as all of the shares covered by this prospectus have been disposed of pursuant to and in accordance with the registration statement or (2) the date on which all of the shares may be sold without restriction pursuant to Rule 144 of the Securities Act.

regulations.


51

LEGAL MATTERS


The validity of our common stockthe securities offered by this prospectus has beenhereby will be passed upon for us by Greenberg Traurig, P.A.Cozen O’Connor P.C., Miami, Florida.

  The dealer-manager is being represented by Ellenoff Grossman & Schole, LLP, New York, New York.


EXPERTS


The consolidated financial statements as of Vapor Corp. at December 31, 20122020 and 2011,2019 and for each of the two years thenin the period ended appearingDecember 31, 2020, and the related financial statement schedule, incorporated in this prospectus by reference from the 2020 Form 10-K, have been audited by Marcum LLP, an independent registered public accounting firm, as set forthstated in their report thereon appearing elsewhere in this prospectusreports, which are incorporated herein by reference.  Such financial statements and are includedfinancial statement schedules have been so incorporated in reliance upon such report given on the authorityreports of such firm given upon their authority as an expertexperts in accounting and auditing.


WHERE YOU CAN FIND MOREADDITIONAL INFORMATION


We havemake periodic filings and other filings required to be filed with the SECby us as a registration statement on Form S-1 with respect to this offering of our common stock. This prospectus, which constitutes a partreporting company under Sections 13 and 15(d) of the registration statement, does not contain all of the information set forth in the registration statement, some items of which are contained in exhibits to the registration statement as permitted by the rules and regulations of the SEC. Statements contained in this prospectus as to the contents of any contract, agreement or other document are summaries of the material terms of that contract, agreement or other document. With respect to each of these contracts, agreements or other documents filed or incorporated by reference as an exhibit to the registration statement, reference is made to the exhibits for a more complete description of the matter involved. A copy of the registration statement, and the exhibits and schedules thereto, may be inspected without charge at the public reference facilities maintained by the SEC at 100 F Street, N.E., Washington, D.C. 20549. Copies of these materials may be obtained by writing to the Public Reference Section of the SEC at 100 F Street, N.E., Washington, D.C. 20549. Please call the SEC at 1-800-SEC-0330 for further information on the operation of the public reference facilities.Exchange Act.  The SEC maintains a website at http://www.sec.govthat contains the reports, proxy and information statements, and other information regarding registrants that issuers, such as us, file electronically with the SEC.  Our website address is https://healthiercmc.com.  Information contained on our website, however, is not, and should not be deemed to be, incorporated into this prospectus and you should not consider information contained on our website to be part of this prospectus.  We have included our website address as an inactive textual reference only.

This prospectus and any prospectus supplement are part of a registration statement that we filed with the SEC and do not contain all of the information in the registration statement.  The addressfull registration statement may be obtained from the SEC or us, as provided below.  Forms of the documents establishing the terms of the offered securities are or may be filed as exhibits to the registration statement or documents incorporated by reference in the registration statement.  Statements in this prospectus or any prospectus supplement about these documents are summaries and each statement is qualified in all respects by reference to the document to which it refers.  You should refer to the actual documents for a more complete description of the relevant matters.  You may inspect a copy of the registration statement through the SEC’s website, is http://www.sec.gov.

We file periodic reports and otheras provided above.


INCORPORATION BY REFERENCE

The SEC’s rules allow us to “incorporate by reference” information into this prospectus, which means that we can disclose important information to you by referring you to another document filed separately with the SEC.  Such periodic reports and otherThe information are availableincorporated by reference is deemed to be part of this prospectus.  Any statement contained in this prospectus or a previously filed document incorporated by reference will be deemed to be modified or superseded for inspection and copying atpurposes of this prospectus to the public reference room and website of the SEC referred to above. We maintainextent that a website at http://www.izea.com. You may access statement contained in this prospectus modifies or replaces that statement:

our annual reportsAnnual Report on Form 10-K quarterly reportsfor the fiscal year ended December 31, 2020, filed with the SEC on March 8, 2021.
our Quarterly Report on Form 10-Q current reportsfiled with the SEC on May 10, 2021; and
our Current Reports on Form 8-K filed with the SEC on March 29, 2021, April 20, 2021; and amendmentsMay 5, 2021.

In addition to those reports filed or furnished pursuant to Sectionthe filings listed above, any future filings made with the SEC under Sections 13(a), 13(c), 14 or 15(d) of the Securities Exchange Act of 1934, as amended, or the Exchange Act, after (i) the date of this registration statement and prior to effectiveness of this registration statement and (ii) the date of this prospectus and before the completion of the offering of the securities included in this prospectus, however, we will not incorporate by reference any document or portions thereof that are not deemed “filed” with the SEC, freeor any information furnished pursuant to Items 2.02 or 7.01 of charge at our website as soon as reasonably practicable after such material is electronically filed with,Form 8-K or related exhibits furnished pursuant to the SEC. Item 9.01 of Current Reports on Form 8-K.

The information and other content containeddocuments incorporated by reference into this prospectus are also available on our corporate website are not partat https://healthiercmc.com under the heading “Investors/SEC Filings.”  Upon request, we will provide to each person, including any beneficial owner, to whom this prospectus is delivered, a copy of any or all of the prospectus.

VAPOR CORP.

INDEX OF FINANCIAL STATEMENTS

IndexPage

Unaudited Financial Statements – September 30, 2013 and 2012

Condensed Consolidated Balance Sheets as of September 30, 2013 (unaudited) and December  31, 2012 (audited)

F-2

Unaudited Condensed Consolidated Statements of Operations for the three and nine months ended September  30, 2013 and 2012

F-3

Unaudited Condensed Consolidated Statements of Cash Flows for the nine months ended September  30, 2013 and 2012

F-4

Notes to Unaudited Condensed Consolidated Financial Statements

F-5

Audited Financial Statements – December 31, 2012 and 2011

Report of Marcum LLP, Independent Registered Public Accounting Firm

F-23

Audited Consolidated Balance Sheets as of December 31, 2012 and December 31, 2011

F-24

Audited Consolidated Statements of Operations for the two years ended December 31, 2012 and December  31, 2011

F-25

Audited Consolidated Statements of Shareholders’ Equity for the two years ended December  31, 2012 and December 31, 2011

F-26

Audited Consolidated Statements of Cash Flows for the two years ended December 31, 2012 and December  31, 2011

F-27

Notes to Audited Consolidated Financial Statements

F-28

VAPOR CORP.

CONDENSED CONSOLIDATED BALANCE SHEETS

   September 30,
2013
(Unaudited)
  December 31,
2012
 

ASSETS

   

CURRENT ASSETS:

   

Cash

  $303,097   $176,409  

Due from merchant credit card processor, net of reserve for chargebacks of $2,500 and $15,000, respectively

   206,565    1,031,476  

Accounts receivable, net of allowance of $115,000 and $61,000, respectively

   1,613,118    748,580  

Inventories

   3,015,714    1,670,007  

Prepaid expenses

   897,950    465,860  

Income tax receivable

   —      47,815  

Deferred tax asset, net

   222,130    222,130  
  

 

 

  

 

 

 

TOTAL CURRENT ASSETS

   6,258,574    4,362,277  

Property and equipment, net of accumulated depreciation of $24,711 and $16,595, respectively

   25,131    25,190  

Other assets

   55,474    12,000  
  

 

 

  

 

 

 

TOTAL ASSETS

  $6,339,179   $4,399,467  
  

 

 

  

 

 

 

LIABILITIES AND STOCKHOLDERS’ EQUITY (DEFICIENCY)

  

CURRENT LIABILITIES:

  

Accounts payable

  $2,616,535   $3,208,595  

Accrued expenses

   525,543    350,151  

Term loan payable

   660,539    —    

Senior convertible note payable, net of debt discount of $69,734 and $0, respectively

   430,266    —    

Senior convertible notes payable to related parties, net of debt discount of $8,536 and $0, respectively

   416,464    —    

Current portion of senior convertible note payable to stockholder

   166,667    —    

Customer deposits

   785,137    477,695  

Income taxes payable

   13,770    —    
  

 

 

  

 

 

 

TOTAL CURRENT LIABILITIES

   5,614,921    4,036,441  
  

 

 

  

 

 

 

LONG-TERM DEBT:

  

Senior convertible notes payable to related parties, net of debt discount of $2,462 and $3,530, respectively

   347,538    346,470  

Senior convertible note payable to stockholder

   262,820    —    

Senior note payable to stockholder

   —      500,000  
  

 

 

  

 

 

 

TOTAL LONG-TERM DEBT

   610,358    846,470  
  

 

 

  

 

 

 

TOTAL LIABILITIES

   6,225,279    4,882,911  
  

 

 

  

 

 

 

COMMITMENTS AND CONTINGENCIES (Note 7)

  

STOCKHOLDERS’ EQUITY (DEFICIENCY):

  

Preferred stock, $.001 par value, 1,000,000 shares authorized, none issued

   —      —    

Common stock, $.001 par value, 250,000,000 shares authorized, 60,372,344 and 60,185,344 shares issued and outstanding, respectively

   60,372    60,185  

Additional paid-in capital

   1,884,813    1,637,377  

Accumulated deficit

   (1,831,285  (2,181,006
  

 

 

  

 

 

 

TOTAL STOCKHOLDERS’ EQUITY (DEFICIENCY)

   113,900    (483,444
  

 

 

  

 

 

 

TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY (DEFICIENCY)

  $6,339,179   $4,399,467  
  

 

 

  

 

 

 

See notes to unaudited condensed consolidated financial statements

VAPOR CORP.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(UNAUDITED)

   For The Nine Months Ended
September 30,
  For The Three Months Ended
September 30,
 
   2013   2012  2013   2012 

SALES, NET

  $18,958,196    $16,844,097   $6,411,605    $3,855,568  

Cost of goods sold

   11,346,696     10,703,606    3,916,281     2,504,019  
  

 

 

   

 

 

  

 

 

   

 

 

 

GROSS PROFIT

   7,611,500     6,140,491    2,495,324     1,351,549  
  

 

 

   

 

 

  

 

 

   

 

 

 

EXPENSES:

       

Selling, general and administrative

   4,843,242     5,073,162    1,683,787     1,762,902  

Advertising

   2,153,491     2,854,003    418,253     840,733  
  

 

 

   

 

 

  

 

 

   

 

 

 

Total operating expenses

   6,996,733     7,927,165    2,102,040     2,603,635  
  

 

 

   

 

 

  

 

 

   

 

 

 

Operating income (loss)

   614,767     (1,786,674  393,284     (1,252,086
  

 

 

   

 

 

  

 

 

   

 

 

 

Other expense:

       

Interest expense

   251,276     43,072    107,867     41,243  
  

 

 

   

 

 

  

 

 

   

 

 

 

Total other expense

   251,276     43,072    107,867     41,243  
  

 

 

   

 

 

  

 

 

   

 

 

 

INCOME (LOSS) BEFORE INCOME TAX EXPENSE (BENEFIT)

   363,491     (1,829,746  285,417     (1,293,329

Income tax expense (benefit)

   13,770     (634,285  4,590     (474,319
  

 

 

   

 

 

  

 

 

   

 

 

 

NET INCOME (LOSS)

  $349,721    $(1,195,461 $280,827    $(819,010
  

 

 

   

 

 

  

 

 

   

 

 

 

BASIC NET INCOME (LOSS) PER COMMON SHARE

  $0.01    $(0.02 $0.00    $(0.01
  

 

 

   

 

 

  

 

 

   

 

 

 

DILUTED NET INCOME (LOSS) PER COMMON SHARE

  $0.01    $(0.02 $0.00    $(0.01
  

 

 

   

 

 

  

 

 

   

 

 

 

WEIGHTED AVERAGE NUMBER OF COMMON SHARES OUTSTANDING-BASIC

   60,278,828     60,185,344    60,372,344     60,185,344  
  

 

 

   

 

 

  

 

 

   

 

 

 

WEIGHTED AVERAGE NUMBER OF COMMON SHARES OUTSTANDING-DILUTED

   61,829,701     60,185,344    62,429,724     60,185,344  
  

 

 

   

 

 

  

 

 

   

 

 

 

See notes to unaudited condensed consolidated financial statements

VAPOR CORP.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(UNAUDITED)

   For The Nine Months Ended
September 30,
 
   2013  2012 

OPERATING ACTIVITIES:

  

Net income (loss)

  $349,721   $(1,195,461

Adjustments to reconcile net income (loss) to net cash used in operating activities:

   

Provision for allowances

   41,500    5,468  

Depreciation

   8,116    8,490  

Amortization of debt discount

   21,768    385  

Stock-based compensation expense

   118,203    32,604  

Deferred tax asset

   —      11,177  

Changes in operating assets and liabilities:

   

Due from merchant credit card processors

   837,411    (459,674

Accounts receivable

 �� (918,538  157,112  

Inventories

   (1,345,707  315,585  

Prepaid expenses

   (432,090  (79,481

Other assets

   (43,474  (25,000

Accounts payable

   (592,060  1,588,140  

Accrued expenses

   175,392    (61,641

Customer deposits

   307,442    (451,067

Income taxes

   61,585    (1,030,785
  

 

 

  

 

 

 

NET CASH USED IN OPERATING ACTIVITIES

   (1,410,731  (1,184,148
  

 

 

  

 

 

 

INVESTING ACTIVITIES:

   

Purchases of property and equipment

   (8,057  (9,319
  

 

 

  

 

 

 

NET CASH USED IN INVESTING ACTIVITIES:

   (8,057  (9,319

FINANCING ACTIVITIES

   

Proceeds from issuance of senior convertible note payable to related parties

   425,000    350,000  

Proceeds from issuance of senior convertible note payable to stockholder

   500,000    —    

Proceeds from borrowings under term loan payable, net of repayments

   660,539    —    

Proceeds from the issuance of (principle repayments of) senior note payable to stockholder

   (70,513  500,000  

Proceeds from exercise of stock options

   30,450    —    
  

 

 

  

 

 

 

NET CASH PROVIDED BY FINANCING ACTIVITIES

   1,545,476    850,000  

INCREASE (DECREASE) IN CASH

   126,688    (343,467

CASH — BEGINNING OF PERIOD

   176,409    356,485  
  

 

 

  

 

 

 

CASH — END OF PERIOD

  $303,097   $13,018  
  

 

 

  

 

 

 

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION

   

Cash paid for interest

  $217,185   $88,880  
  

 

 

  

 

 

 

Cash paid for income taxes

  $—     $381,814  
  

 

 

  

 

 

 

See notes to unaudited condensed consolidated financial statements

VAPOR CORP.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

Note 1. ORGANIZATION AND BASIS OF PRESENTATION

Business description

Vapor Corp. (the “Company”) is the holding company for its wholly owned subsidiary Smoke Anywhere U.S.A., Inc. (“Smoke”). The Company designs, markets and distributes electronic cigarettes and accessories under the Fifty-One® (also known as Smoke 51), Krave®, VaporX®, Alternacig®, EZ Smoker®, Green Puffer®, Americig®, FumaréTM, Hookah Stix® and Smoke Star® brands. “Electronic cigarettes”reports or “e-cigarettes”, designed to look like traditional cigarettes, are battery-powered productsdocuments that enable users to inhale nicotine vapor without smoke, tar, ash or carbon monoxide.

Basis of presentation

The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United Statesincorporated by reference into this prospectus.  If you would like a copy of America (“GAAP”) for interim financial informationany of these documents, at no cost, please call us at (305) 600-5004 or through an e-mail request to offeringinfo@hcmc1.com.  We will provide, without charge, to each person, including any beneficial owner, to whom a copy of this prospectus is delivered, upon such person’s written or oral request, a copy of any and with the rules and regulations of the U.S. Securities and Exchange Commission (“SEC”). Accordingly, these condensed consolidated financial statements do not include all of the information and footnotes required for audited annual financial statements. Inincorporated by reference in this prospectus.  Exhibits to the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary to make the condensed consolidated financial statementsfilings will not misleadingbe sent, however, unless those exhibits have specifically been included. The condensed consolidated balance sheet at December 31, 2012 has been derived from the Company’s audited consolidated financial statements as of that date.

These unaudited condensed consolidated financial statements for the three and nine months ended September 30, 2013 and 2012 should be read in conjunction with the audited consolidated financial statements and related notes thereto as of and for the year ended December 31, 2012 included elsewhere withinincorporated by reference in this prospectus . Operating results for the three and nine months ended September 30, 2013 are not necessarily indicative of the results that may be expected for the full year ending December 31, 2013.

Note 2. SUMMARY OF CERTAIN SIGNIFICANT ACCOUNTING POLICIES

Principles of consolidation

Theor any accompanying condensed consolidated financial statements include the accounts of the Company and its wholly owned subsidiary. All significant intercompany transactions and balances have been eliminated.

Use of estimates in the preparation of the financial statements

The preparation of the condensed consolidated financial statements in conformity with GAAP requires managementprospectus supplement.


52

Subscription Rights to make estimates and assumptions that affect the reported amounts of assets, liabilities and disclosure of contingent assets and liabilities at the date of the condensed consolidated financial statements, and the reported amounts of net revenue and expenses during the reporting periods. Actual results could differ from those estimates. These estimates and assumptions include valuing equity securities, derivative instruments, hybrid instruments, share based payment arrangements, deferred tax and valuation allowances. Certain of our estimates could be affected by external conditions, including those uniquePurchase Up to our industry, and general economic conditions. It is possible that these external factors could have an effect on our estimates that could cause actual results to differ from our estimates. The Company re-evaluates all of its accounting estimates at least quarterly based on these conditions and records adjustments when necessary.

Revenue recognition

The Company recognizes revenue from product sales or services rendered when the following four revenue recognition criteria are met: (i) persuasive evidence of an arrangement exists, (ii) delivery has occurred or services have been rendered, (iii) the selling price is fixed or determinable, and (iv) collectability is reasonably assured.

Product sales and shipping revenues, net of promotional discounts, rebates, and return allowances are recorded when the products are shipped, title passes to customers and collection is reasonably assured. Retail sales to customers are made pursuant to a sales contract that provides for transfer of both title and risk of loss upon the Company’s delivery to the carrier. Return allowances, which reduce product revenue, are estimated using historical experience. Revenue from product sales and services rendered is recorded net of sales and consumption taxes.

The Company periodically provides incentive offers to its customers to encourage purchases. Such offers include current discount offers, such as percentage discounts off current purchases, inducement offers, such as offers for future discounts subject to a minimum current purchase, and other similar offers. Current discount offers, when accepted by the Company’s customers, are treated as a reduction to the purchase price of the related transaction, while inducement offers, when accepted by its customers, are treated as a reduction to the purchase price of the related transaction based on estimated future redemption rates. Redemption rates are estimated using the Company’s historical experience for similar inducement offers. The Company reports sales, net of current discount offers and inducement offers, on its condensed consolidated statements of operations.

Accounts Receivable

Accounts receivable, net are stated at the amount the Company expects to collect. The Company provides a provision for allowances that includes returns, allowances and doubtful accounts equal to the estimated uncollectible amounts. The Company estimates its provision for allowances based on historical collection experience and a review of the current status of trade accounts receivable. It is reasonably possible that the Company’s estimate of the provision for allowances will change.

At September 30, 2013 and December 31, 2012 accounts receivable balances included a concentration from one customer of an amount greater than 10% of the total net accounts receivable balance ($321,075 and $172,210 from Customer A, respectively). As to revenues, one customer accounted for sales in excess of 10% of the net sales for the three-month period ended September 30, 2013 ($1,190,414 to Customer A) and for the three and nine-month periods ended September 30, 2012 ($635,535 and $4,093,086, respectively, to Customer B). No customers accounted for revenues in excess of 10% of the net sales for the nine-month period ended September 30, 2013.

Inventories

Inventories are stated at the lower of cost (determined by the first-in, first-out method) or market. If the cost of the inventories exceeds their market value, provisions are recorded to write down excess inventory to its net realizable value. The Company’s inventories consist primarily of merchandise available for resale.

Property and Equipment

Property and equipment is stated at cost less accumulated depreciation. Depreciation is calculated using the straight-line method over the expected useful life of the respective asset, after the asset is placed in service. Depreciation expense for the three months ended September 30, 2013 and 2012 was $2,419 and $2,962, respectively. Depreciation expense for the nine months ended September 30, 2013 and 2012 was $8,116 and $8,490, respectively. Depreciation expense is included in selling, general and administrative expense on the condensed consolidated statements of operations.

Income Taxes

The provision (benefit) for income taxes is based on income (loss) before income tax expense (benefit) reported for financial statement purposes after adjustments for transactions that do not have tax consequences. Deferred tax assets and liabilities are realized according to the estimated future tax consequences attributable to differences between the carrying value of existing assets and liabilities and their respective tax basis. Deferred tax assets and liabilities are measured using the enacted tax rates as of the date of the condensed consolidated balance sheets. The effect of a change in tax rates on deferred tax assets and liabilities is reflected in the period that includes the statutory enactment date. In assessing the realization of deferred tax assets, management considers whether it is more likely than not that some portion or all of the deferred tax assets will be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible. Management considers the scheduled reversal of deferred tax liabilities, projected future taxable income and tax planning strategies in making this assessment. After consideration of all of the information available, management has determined that a valuation allowance of $619,209 and $781,077 at September 30, 2013 and December 31, 2012, respectively, is necessary to reduce the deferred tax assets for the amounts that will likely not be realized. Should the factors underlying management’s analysis change, future valuation adjustments to the Company’s net deferred tax assets may be necessary.

The Company recognizes a liability for uncertain tax positions. An uncertain tax position is defined as a position in a previously filed tax return or a position expected to be taken in a future tax return that is not based on clear and unambiguous tax law and which is reflected in measuring current or deferred income tax assets and liabilities for interim or annual periods. The Company may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The Company measures the tax benefits recognized based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate resolution. The Company recognizes interest and penalties related to unrecognized tax benefits in its provision for income taxes.

In order to determine the quarterly provision for income taxes, the Company uses an estimated annual effective tax rate, which is based on expected annual income and statutory tax rates. Certain significant or unusual items are separately recognized in the quarter during which they occur and can be a source of variability in the effective tax rates from quarter to quarter. Income tax expense (benefit) for the three months ended September 30, 2013 and 2012 was $4,590 and ($474,319), respectively. Income tax expense (benefit) for the nine months ended September 30, 2013 and 2012 was $13,770 and ($634,285), respectively. The effective tax rate for the three and nine months ended September 30, 2013 differs from the U.S. federal statutory rate of 35% primarily due to utilization of net operating losses and certain permanent differences between tax reporting purposes and financial reporting purposes. The effective tax rate for the three and nine months ended September 30, 2012 differs from the U.S. federal statutory rate of 35% primarily due to the under accrual of state income taxes from prior years and certain permanent differences between tax reporting purposes and financial reporting purposes. The Company files U.S. and state income tax returns in jurisdictions with various statutes of limitations. At September 30, 2013 the Company had federal and state net operating losses of $36,653 and $1,368,809, respectively. These net operating losses expire in 2032. Utilization of the Company’s net operating losses may be subject to annual limitation due to ownership change limitations that may have occurred or that could occur in the future with respect to the stock ownership of the Company, as required by section 382 of the Internal Revenue Service Code of 1986, as amended, as well as similar state provisions. These ownership changes may limit the amount of net operating losses that can be utilized annually to offset future taxable income and tax respectively.

Fair value measurements

The Company adopted the provisions of Accounting Standards Codification (“ASC”) Topic No. 820, “Fair Value Measurements and Disclosures,” (“ASC 820”) which defines fair value as used in numerous accounting pronouncements, establishes a framework for measuring fair value and expands disclosure of fair value measurements.

The Company’s short term financial instruments include cash, due from merchant credit card processors, accounts receivable, accounts payable and accrued expenses, each of which approximate their fair values based upon their short term nature. The Company’s other financial instruments include notes payable obligations. The carrying value of these instruments approximate fair value, as they bear terms and conditions comparable to market, for obligations with similar terms and maturities.

ASC 820 defines fair value as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. ASC 820 also establishes a fair value hierarchy, which requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. ASC 820 describes three levels of inputs that may be used to measure fair value: Level 1 – quoted prices in active markets for identical assets or liabilities; Level 2 – quoted prices for similar assets and liabilities in active market or inputs that are observable; and Level 3 – inputs that are unobservable.

Stock-Based Compensation

The Company accounts for stock-based compensation under ASC Topic No. 718, “Compensation-Stock Compensation” (“ASC 718”). These standards define a fair value based method of accounting for stock-based compensation. In accordance with ASC 718, the cost of stock-based compensation is measured at the grant date based on the value of the award and is recognized over the vesting period. The value of the stock-based award is determined using the Black-Scholes-Merton valuation model, whereby compensation cost is the fair value of the award as determined by the valuation model at the grant date or other measurement date. The resulting amount is charged to expense on the straight-line basis over the period in which the Company expects to receive the benefit, which is generally the vesting period. The Company considers many factors when estimating expected forfeitures, including types of awards, employee class, and historical experience.

Derivative Instruments

The Company accounts for free-standing derivative instruments and hybrid instruments that contain embedded derivative features in accordance with ASC Topic No. 815, “Accounting for Derivative Instruments and Hedging Activities,” (“ASC 815”) as well as related interpretations of this topic. In accordance with this topic, derivative instruments and hybrid instruments are recognized as either assets or liabilities in the balance sheet and are measured at fair values with gains or losses recognized in earnings. Embedded derivatives that are not clearly and closely related to the host contract are bifurcated and are recognized at fair value with changes in fair value recognized as either a gain or loss in earnings. The Company determines the fair value of derivative instruments and hybrid instruments based on available market data using appropriate valuation models, giving consideration to all of the rights and obligations of each instrument.

The Company estimates fair values of derivative instruments and hybrid instruments using various techniques (and combinations thereof) that are considered to be consistent with the objective of measuring fair values. In selecting the appropriate technique, the Company considers, among other factors, the nature of the instrument, the market risks that it embodies and the expected means of settlement. For less complex instruments, such as free-standing warrants, the Company generally uses the Black-Scholes-Merton valuation model, adjusted for the effect of dilution, because it embodies all of the requisite assumptions (including trading volatility, estimated terms, dilution and risk free rates) necessary to fair value these instruments. Estimating fair values of derivative financial instruments requires the development of significant and subjective estimates that may, and are likely to, change over the duration of the instrument with related changes in internal and external market factors. In addition, option-based techniques (such as the Black-Scholes-Merton valuation model) are highly volatile and sensitive to changes in the trading market price of the Company’s common stock. Since derivative financial instruments are initially and subsequently carried at fair values, the Company’s income (loss) going forward will reflect the volatility in these estimates and assumption changes. Under ASC 815, increases in the trading price of the Company’s common stock and increases in fair value during a given financial quarter result in the application of non-cash derivative expense. Conversely, decreases in the trading price of the Company’s common stock and decreases in fair value during a given financial quarter result in the application of non-cash derivative income.

Convertible Debt Instruments

The Company accounts for convertible debt instruments when the Company has determined that the embedded conversion options should not be bifurcated from their host instruments in accordance with ASC 470-20 “Debt with Conversion and Other Options”. The Company records, when necessary, discounts to convertible notes for the intrinsic value of conversion options embedded in debt instruments based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note. The Company amortizes the respective debt discount over the term of the notes, using the straight-line method, which approximates the effective interest method.

Recent Accounting Pronouncements

The Financial Accounting Standards Board, the Emerging Issues Task Force and the SEC have issued certain accounting standards, updates and regulations as of September 30, 2013 that will become effective in subsequent periods; however, management of the Company does not believe that any of those standards, updates or regulations would have significantly affected the Company’s financial accounting measures or disclosures had they been in effect during the three months ended September 30, 2013 or 2012, and it does not believe that any of them will have a significant impact on the Company’s condensed consolidated financial statements at the time they become effective.

Note 3. FACTORING FACILITY AND TERM LOAN PAYABLE

Factoring Facility

On August 8, 2013, the Company and Smoke entered into a spot accounts receivable factoring facility (the “Factoring Facility”) with Entrepreneur Growth Capital, LLC (the “Lender”) pursuant to an Invoice Purchase and Sale Agreement, dated August 8, 2013, by and among them (the “Factoring Agreement”).

The Factoring Facility has an initial term of one year and automatically renews from month to month thereafter subject to the Company terminating it earlier upon at least 15 business days’ advance written notice provided that all obligations are paid (including a termination fee, if applicable, as specified in the Factoring Agreement). The Factoring Facility is secured by a security interest in substantially all of the Company’s assets. Under the terms of the Factoring Agreement, the Lender may, at its sole discretion, purchase certain of the Company’s eligible accounts receivable. Upon any acquisition of an account receivable, the Lender will advance to the Company up to 50% of the face amount of the account receivable. Each account receivable purchased by the Lender will be subject to a factoring fee of 1% of the gross face amount of such purchased account for each 30 day period (or part thereof) the purchased account remains unpaid. The Lender will generally have full recourse against the Company in the event of nonpayment of any such purchased account.

The Factoring Agreement contains covenants and provisions relating to events of default that are customary for agreements of this type. The failure to satisfy covenants under the Factoring Agreement or the occurrence of other specified events that constitute an event of default could result in the termination of the Factoring Facility and/or the acceleration of the repayment obligations of the Company.

During the three and nine months ended September 30, 2013 gross borrowings under the Factoring Facility were $407,888, all of which were repaid as of September 30, 2013. At September 30, 2013 the Company had no borrowings outstanding under the Factoring Facility.

Term Loan

On August 16, 2013, the Company and Smoke entered into a $750,000 term loan (the “Term Loan”) with the Lender pursuant to a Credit Card Receivables Advance Agreement, dated August 16, 2013, by and among them (the “Term Agreement”).

The Term Loan matures on August 15, 2014 (or earlier generally upon termination of the Factoring Agreement), is payable from the Company’s and Smoke’s current and future merchant credit card receivables at the annual rate of 16% subject to the Lender retaining a daily fixed amount of $3,346.15 from the daily collection of the merchant credit card receivables and is secured by a security interest in substantially all of the Company’s assets. The Company used the proceeds of the Term Loan for general working capital purposes.

The Term Agreement contains covenants that are customary for agreements of this type. The failure to satisfy covenants under the Term Agreement or the occurrence of other specified events that constitute an event of default could result in the termination of the Term Agreement (as well as the Factoring Agreement) and/or the acceleration of the repayment of the Term Loan and the other obligations of the Company (including the Factoring Facility). The Term Agreement contains provisions relating to events of default that are customary for agreements of this type.

At September 30, 2013 the Company had $660,539 of borrowings outstanding under the Term Loan.

Each of the Company’s Chief Executive Officer and Chief Financial Officer have personally guaranteed performance of certain of the Company’s obligations under the Factoring Agreement and the Term Agreement. In consideration of the Company’s Chief Financial Officer providing such foregoing personal guarantee, the Company has agreed to amend his employment agreement as described in Note 7.

Note 4. SENIOR CONVERTIBLE NOTES

Senior Convertible Notes Payable to Related Parties

On June 19, 2012, the Company entered into securities purchase agreements with Kevin Frija, its Chief Executive Officer, Harlan Press, its Chief Financial Officer, and Doron Ziv, a greater than 10% stockholder of the Company, pursuant to which Messrs. Frija, Press and Ziv purchased from the Company (i) $300,000 aggregate principal amount of the Company’s senior convertible notes (the “$300,000 Senior Convertible Notes”) and (ii) common stock purchase warrants to purchase up to an aggregate of 46,512 shares of the Company’s common stock.

The $300,000 Senior Convertible Notes, as amended (as described below), bear interest at 18% per annum, provide for cash interest payments on a monthly basis, mature on June 18, 2015 and are convertible into shares of the Company’s common stock at the option of the holders at an initial conversion price of $0.213 per share (which represents 110% of the 30-day weighted average closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, preceding June 19, 2012) subject to certain anti-dilution protection and are senior unsecured obligations of the Company.

Initially, these $300,000 Senior Convertible Notes were redeemable at the option of the holders at any time after June 18, 2013 subject to certain limitations. On November 13, 2012, the Company and the above named holders of the $300,000 Senior Convertible Notes amended the Notes to extend their redemption provisions at the option of the holders from any time after June 18, 2013 to any time after June 18, 2014. On April 30, 2013, the Company and the above named holders of the $300,000 Senior Convertible Notes further amended the Notes to eliminate their redemption provisions effective March 31, 2013. All other terms of the Senior Convertible Notes remained in effect.

On September 28, 2012, the Company entered into a securities purchase agreement with Kevin Frija, its Chief Executive Officer, pursuant to which Mr. Frija purchased from the Company (i) a $50,000 principal amount senior convertible note of the Company (the “$50,000 Senior Convertible Note”) and (ii) common stock purchase warrants to purchase up to an aggregate of 6,868 shares of the Company’s common stock.

The $50,000 Senior Convertible Note, as amended (as described below), bears interest at 18% per annum, provides for cash interest payments on a monthly basis, matures on September 28, 2015 and is convertible into shares of the Company’s common stock at the option of the holder at an initial conversion price of $0.24 per share (which represents 110% of the 30-day weighted average closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, preceding September 27, 2012) subject to certain anti-dilution protection and is a senior unsecured obligation of the Company.

Initially, this $50,000 Senior Convertible Note was redeemable at the option of the holder at any time after September 27, 2013 subject to certain limitations. On November 13, 2012, the Company and the above named holder of the $50,000 Senior Convertible Note amended the Note to extend its redemption provision at the option of the holder from any time after September 27, 2013 to any time after September 27, 2014. On April 30, 2013, the Company and the above named holder of the $50,000 Senior Convertible Note further amended the Note to eliminate its redemption provision effective March 31, 2013. All other terms of the Senior Convertible Note remained in effect.

The Company recorded $3,902 as debt discount on the principal amount of the $300,000 Senior Convertible Notes issued on June 19, 2012 and $368 as debt discount on the principal amount of the $50,000 Senior Convertible Note issued on September 28, 2012 due to the valuation of the common stock purchase warrants issued in conjunction therewith. The debt discount applicable to each of the $300,000 Senior Convertible Notes and the $50,000 Senior Convertible Note will be amortized, using the straight-line method, over the life of the $300,000 Senior Convertible Notes and $50,000 Senior Convertible Note, as applicable, or until such time that the $300,000 Senior Convertible Notes or the $50,000 Senior Convertible Note, as applicable, is converted, in full or in part, into shares of common stock of the Company with any unamortized debt discount continuing to be amortized in the event of any partial conversion thereof and any unamortized debt discount being expensed at such time of full conversion thereof. The $300,000 Senior Convertible Notes and the $50,000 Senior Convertible Note are presented on a combined basis net of their respective debt discounts. During the three and nine months ended September 30, 2013, the Company recorded $356 and $1,068, respectively, in amortization expense related to the debt discount, which is included on a combined basis in interest expense in the accompanying condensed consolidated statements of operations.

On July 9, 2013, the Company entered into securities purchase agreements with Ralph Frija, the father of the Company’s Chief Executive Officer Kevin Frija and a less than 5% stockholder of the Company, Philip Holman, the father of the Company’s President Jeffrey Holman and a less than 5% stockholder of the Company, and Angela Vaccaro, the Company’s Controller, pursuant to which Messrs. Frija and Holman and Ms. Vaccaro (each, a “Purchaser”) purchased from the Company (i) $350,000 aggregate principal amount of the Company’s senior convertible notes and (ii) common stock purchase warrants to purchase up to an aggregate of 16,857 shares of the Company’s common stock (the “$350,000 Senior Convertible Note”) allocable among such Purchasers as follows:

70,175,438,596 Shares
Ralph Frija purchased a Convertible Note in the principal amount of $200,000 and a Warrant to purchase up to 9,633 shares of the Company’s common stock (which number of shares represents the quotient obtained by dividing (x) $10,000 (5% of the $200,000 principal amount of the Convertible Note) by (y) $1.0381 (the 30-day weighted average closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, preceding July 9, 2013));

Philip Holman purchased a Convertible Note in the principal amount of $100,000 and a Warrant to purchase up to 4,816 shares of the Company’s common stock (which number of shares represents the quotient obtained by dividing (x) $5,000 (5% of the $100,000 principal amount of the Convertible Note) by (y) $1.0381 (the 30-day weighted average closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, preceding July 9, 2013)); and

Ms. Vaccaro purchased a Convertible Note in the principal amount of $50,000 and a Warrant to purchase up to 2,408 shares of the Company’s common stock (which number of shares represents the quotient obtained by dividing (x) $2,500 (5% of the $50,000 principal amount of the Convertible Note) by (y) $1.0381 (the 30-day weighted average closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, preceding July 9, 2013)).

The Company recorded $4,550 as debt discount on the principal amount of the $350,000 Senior Convertible Notes issued on July 9, 2013 due to the valuation of the common stock purchase warrants issued in conjunction therewith. Additionally, as a result of issuing the Warrants with the $350,000 Senior Convertible Notes, a beneficial conversion option was recorded as a debt discount reflecting the incremental conversion option intrinsic value benefit of $3,937, at the time of issuance provided to the holders of the Notes. The debt discounts applicable to the $350,000 Senior Convertible Notes are being amortized, using the straight-line method, over the life of the $350,000 Senior Convertible Notes or until such time that the $350,000 Senior Convertible Notes are converted, in full or in part, into shares of common stock of the Company with any unamortized debt discounts continuing to be amortized in the event of any partial conversion thereof and any unamortized debt discount being expensed at such time of full conversion thereof. During the three months ended September 30, 2013, the Company recorded $379 and $328 in amortization expense related to the debt discounts and the beneficial conversion option, respectively. During the nine months ended September 30, 2013, the Company recorded $379 and $328 in amortization expense related to the debt discounts and the beneficial conversion option, respectively. The amortization expense related to the debt discounts and the beneficial conversion option is included in interest expense in the accompanying condensed consolidated statements of operations.

The Convertible Notes issued on July 9, 2013 bear interest at 18% per annum, provide for cash interest payments on a monthly basis, mature on July 8, 2016, are redeemable at the option of the holders at any time after July 8, 2014, subject to certain limitations, are convertible into shares of the Company’s common stock at the option of the holders at an initial conversion price of $1.1419 per share (which represents 110% of the 30-day weighted average closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, preceding July, 9, 2013) subject to certain anti-dilution protection and are senior unsecured obligations of the Company.

The Warrants issued on July 9, 2013 are exercisable at initial exercise prices of $1.1419 per share (which represents 110% of the 30-day weighted average closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, preceding July 9, 2013) subject to certain anti-dilution protection and may be exercised at the option of the holders for cash or on a cashless basis until July 8, 2018.

On July 11, 2013, the Company and Ms. Vaccaro entered into another Securities Purchase Agreement pursuant to which she purchased (i) a Convertible Note in the principal amount of $75,000 and (ii) a Warrant to purchase up to 3,587 shares of the Company’s common stock (the “$75,000 Senior Convertible Note”) (which number of shares represents the quotient obtained by dividing (x) $3,750 (5% of the $75,000 principal amount of the Convertible Note) by (y) $1.0454 (the 30-day weighted average closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, preceding July 11, 2013)).

The Company recorded $825 as debt discount on the principal amount of the $75,000 Senior Convertible Note issued on July 11, 2013 due to the valuation of the common stock purchase warrants issued in conjunction therewith. The debt discount applicable to the $75,000 Senior Convertible Note will be amortized, using the straight-line method, over the life of the $75,000 Senior Convertible Note or until such time that the $75,000 Senior Convertible Note is converted, in full or in part, into shares of common stock of the Company with any unamortized debt discount continuing to be amortized in the event of any partial conversion thereof and any unamortized debt discount being expensed at such time of full conversion thereof. The $75,000 Senior Convertible Note is presented on a combined basis net of its debt discount. During the three and nine months ended September 30, 2013, the Company recorded $69 and $69, respectively, in amortization expense related to the debt discount, which is included on a combined basis in interest expense in the accompanying condensed consolidated statements of operations.

The Convertible Note issued on July 11, 2013 is the same as the Convertible Notes issued on July 9, 2013 except that it matures on July 10, 2016, it is redeemable on July 10, 2014 and its initial conversion price is $1.1499 per share. The Warrant issued on July 11, 2013 is the same as the Warrants issued on July 9, 2013 except that its initial exercise price is $1.1499 per share and it is exercisable until July 10, 2018.

The $300,000 Senior Convertible Notes, as amended, the $50,000 Senior Convertible Note, as amended, the $350,000 Senior Convertible Notes, and the $75,000 Senior Convertible Note do not restrict the Company’s ability to incur future indebtedness.

The Company used all of the proceeds from the sales of these securities for working capital purposes.

Senior Convertible Note Payable to Stockholder

On July 9, 2012, the Company borrowed $500,000 from Ralph Frija, the father of the Company’s Chief Executive Officer Kevin Frija and a less than 5% stockholder of the Company, pursuant to a senior note (the “Senior Note”). The Company used all of the proceeds from the sale of this Senior Note for working capital purposes.

The Senior Note, as amended (as described below), bears interest at 24% per annum, provides for cash principal and interest payments on a monthly basis, is a senior unsecured obligation of the Company, matures on April 22, 2016, is convertible into shares of the Company’s common stock at the option of the holder at an initial

conversion price of $0.5154 per share (which represents 110% of the 30-day weighted average closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, preceding April 30, 2013) subject to certain anti-dilution protection and is a senior unsecured obligation of the Company.

Initially, this Senior Note provided for only cash interest payments on a monthly basis, matured at the discretion of the Company on the earlier of (x) the date on which the Company consummated a single or series of related financings from which it received net proceeds in excess of 125% of the initial principal amount of the Senior Note or (y) January 8, 2013 and was not convertible at the option of the holder into shares of the Company’s common stock. On November 13, 2012, the Company and the above named holder of the $500,000 Senior Note amended the Note to extend its maturity date for payment from January 8, 2013 to January 8, 2014. On April 30, 2013, the Company and the above named holder of the Senior Note further amended the Note to provide for cash principal and interest payments on a weekly basis, extend the maturity date for payment to April 22, 2016 and make the Note convertible into shares of the Company’s common stock at the option of the holder at an initial conversion price of $0.5154 per share (which represents 110% of the 30-day weighted average closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, preceding April 30, 2013) subject to certain anti-dilution protection. All other terms of the Senior Note remained in effect. The aggregate maturities of the Senior Note are as follows:

Period ending September 30

  Amount 

2014

  $166,667  

2015

   166,667  

2016

   96,153  
  

 

 

 
   429,487  

Less: current portion

   (166,667
  

 

 

 

Long Term

  $262,820  
  

 

 

 

The Senior Note, as amended, does not restrict the Company’s ability to incur future indebtedness.

Senior Convertible Note Payable

On January 29, 2013, the Company entered into a securities purchase agreement (the “Securities Purchase Agreement”) with Robert John Sali, pursuant to which Mr. Sali purchased from the Company (i) a $500,000 principal amount senior convertible note of the Company (the “2013 Convertible Note”) and (ii) common stock purchase warrants to purchase up to an aggregate of 40,710 shares of the Company’s common stock (the “Warrant”) (which number of shares represents the quotient obtained by dividing (x) $25,000 (5% of the $500,000 principal amount of the 2013 Convertible Note) by (y) $0.6141 (the 30-day weighted average closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, preceding January 29, 2013)). The Company generated aggregate proceeds of $500,000 from the sale of these securities pursuant to the Securities Purchase Agreement. The Company used such proceeds for working capital purposes.

The 2013 Convertible Note bears interest at 18% per annum, provides for cash interest payments on a monthly basis, matures on January 28, 2016, is redeemable at the option of the holder at any time after January 28, 2014 subject to certain limitations, is convertible into shares of the Company’s common stock at the option of the holder at an initial conversion price of $0.6755 per share (which represents 110% of the 30-day weighted average closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, preceding January 29, 2013) subject to certain anti-dilution protection and is a senior unsecured obligation of the Company. The 2013 Convertible Note does not restrict the Company’s ability to incur future indebtedness.

The Warrant is exercisable at initial exercise price of $0.6755 per share (which represents 110% of the 30-day weighted average closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, preceding January 29, 2013) subject to certain anti-dilution protection and may be exercised at the option of the holder for cash or on a cashless basis until January 28, 2018.

The Company recorded $10,131 as debt discount on the principal amount of the $500,000 2013 Senior Convertible Note issued on January 29, 2013 due to the valuation of the common stock purchase warrants issued in conjunction therewith. Additionally, as a result of issuing the Warrant with the 2013 Senior Convertible Note, a beneficial conversion option was recorded as a debt discount reflecting the incremental conversion option intrinsic value benefit of $79,527, at the time of issuance provided to the holder of the Note. The debt discounts applicable to the 2013 Senior Convertible Note are being amortized, using the straight-line method, over the life of the 2013 Senior Convertible Note or until such time that the 2013 Senior Convertible Note is converted, in full or in part, into shares of common stock of the Company with any unamortized debt discount continuing to be amortized in the event of any partial conversion thereof and any unamortized debt discount being expensed at such time of full conversion thereof. During the three months ended September 30, 2013, the Company recorded $845 and $6,627 in amortization expense related to the debt discount and the beneficial conversion option, respectively. During the nine months ended September 30, 2013, the Company recorded $2,252 and $17,672 in amortization expense related to the debt discount and the beneficial conversion option, respectively. The amortization expense related to the debt discount and the beneficial conversion option is included in interest expense in the accompanying condensed consolidated statements of operations.

All of the Warrants issued in conjunction with the convertible notes described above were evaluated in accordance with ASC 815 and were determined to be equity instruments. The Company estimated the fair value of these Warrants using the Black-Scholes-Merton valuation model. The significant assumptions which the Company used to measure their respective fair values included stock prices ranging from $0.20 to $0.70 per share, expected terms of 5 years, volatility ranging from 30.3% to 51.4%, risk free interest rates ranging from 0.71% to 0.90%, and a dividend yield of 0.0%

Note 5. STOCKHOLDERS’ DEFICIENCY

Issuance of Common Stock

On March 15 and June 15, 2013, the Company issued a total of 100,000 shares of common stock, pursuant to a consultancy agreement dated March 4, 2013. The Company terminated this consultancy agreement effective June 2013. Prior to termination of the agreement, the Company had agreed to issue on a quarterly basis common stock as compensation for services provided thereunder. The Company determined that the fair value of the common stock issued was more readily determinable than the fair value of the services provided. Accordingly, the Company recorded the fair market value of the stock as compensation expense. The Company valued the March 15 and June 15, 2013 shares at $29,500 and $57,500, respectively, based on closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, on March 15 and June 15, 2013, respectively. During the three and nine months ended September 30, 2013, the Company recognized an expense in the amount of $52,583 and $87,000, respectively, which is included in stock-based compensation expense as part of selling, general and administrative expense in the accompanying condensed consolidated statements of operations.

Stock-based Compensation

During the three months ended September 30, 2013 and 2012, the Company recognized stock-based compensation expense of $9,827 and $12,188, respectively. During the nine months ended September 30, 2013 and 2012, the Company recognized stock-based compensation expense of $31,203 and $32,604, respectively. Stock-based compensation expense is included as part of selling, general and administrative expense in the accompanying condensed consolidated statements of operations. The amounts relate to the granting of options to employees and consultants to purchase 243,000 shares of the Company’s common stock with an exercise price of $0.375 per share in January 2010 which vest in 4 equal annual installments valued at $46,899; the granting of options to the Company’s Chief Financial Officer to purchase 200,000 shares of the Company’s common stock with an exercise price of $0.20 per share in February 2012 which vest in 36 monthly installments valued at $20,000; the granting of options to employees and consultants to purchase 228,000 shares of the Company’s common stock with an exercise price of $0.23 per share in March 2012 which vest in 4 equal annual installments valued at $25,992; the granting of options to an employee who has since become the Company’s Chief Operating Officer to purchase 100,000 shares of the Company’s common stock with an exercise price of $0.23 per share in March 2012 which vest in 4 equal annual installments valued at $11,400; the granting of options to consultants to purchase 150,000 shares of the Company’s common stock with an exercise price of $0.20 per share in September 2012 which vest in 4 equal annual

installments valued at $17,850; and the granting of options to the Company’s Chief Operating Officer to purchase 100,000 shares of the Company’s common stock with an exercise price of $0.25 per share in December 2012 which vest in 36 monthly installments valued at $14,800.

As of September 30, 2013, 4,921,056 outstanding common stock options were vested and 599,944 outstanding common stock options were unvested. At September 30, 2013 the amount of unamortized stock-based compensation expense on unvested stock options granted to employees and consultants was $60,365.

The fair value of employee stock options was estimated using the following weighted-average assumptions:


For Nine Months Ended September 30,
2012

Expected term

6.3 - 10 years

Risk Free interest rate

1.39% - 1.61%

Dividend yield

0.0%

Volatility

48% - 52%PROSPECTUS

Stock option activity

Options outstanding at September 30, 2013 under the various plans are as follows (in thousands):

Plan

Total
Number of
Options
Outstanding
under Plans

Equity compensation plans not approved by security holders

4,500

Equity Incentive Plan

1,021

5,521

A summary of activity under all option Plans at September 30, 2013 and changes during the nine months ended September 30, 2013 (in thousands, except per share data):

   Number of
Shares
   Weighted-
Average
Exercise Price
   Weighted-
Average
Contractual Term
   Aggregate
Intrinsic
Value
 

Outstanding at January 1, 2013

   5,662    $0.412     6.94   $611  

Options granted

   —       —       —       —   

Options exercised

   87     0.350     10.00     27  

Options forfeited or expired

   54     0.254     10.00     39  
  

 

 

   

 

 

   

 

 

   

 

 

 

Outstanding at September 30, 2013

   5,521    $0.414     6.87    $1,909  
  

 

 

   

 

 

   

 

 

   

 

 

 

Exercisable at September 30, 2013

   4,921    $0.435     6.34    $1,597  
  

 

 

   

 

 

   

 

 

   

 

 

 

Options available for grant at September 30, 2013

   38,892        
  

 

 

       

Net income (loss) per share

Basic earnings and loss per share are computed by dividing the net income or loss available to common stockholders by the weighted average number of common shares outstanding during the period. Diluted earnings per share is computed using the weighted average number of common shares and, if dilutive, potential common shares outstanding during the period. Potential common shares consist of the incremental common shares issuable upon the exercise of stock options (using the treasury stock method) and the conversion of the Company’s convertible debt and warrants (using the if-converted method). Diluted loss per share excludes the shares issuable upon the exercise of stock options, convertible notes and common stock purchase warrants from the calculation of net loss per share, as their effect is antidilutive.

The following table reconciles the numerator and denominator for the calculation:

   For the nine months ended
September 30,
  For the three months ended
September 30,
 
   2013   2012  2013   2012 

Net income (loss) - basic

  $349,721    $(1,195,461 $280,827    $(819,010
  

 

 

   

 

 

  

 

 

   

 

 

 

Denominator – basic:

       

Weighted average number of common shares outstanding

   60,278,828     60,185,344    60,372,344     60,185,344  
  

 

 

   

 

 

  

 

 

   

 

 

 

Basic earnings (loss) per common share

  $0.01    $(0.02 $0.00    $(0.01
  

 

 

   

 

 

  

 

 

   

 

 

 

Net income (loss) - diluted

  $349,721    $(1,195,461 $280,827    $(819,010
  

 

 

   

 

 

  

 

 

   

 

 

 

Denominator – diluted:

       

Weighted average number of common shares outstanding

   60,278,828     60,185,344    60,372,344     60,185,344  

Weighted average effect of dilutive securities:

       

Common share equivalents of outstanding stock options

   1,508,369     —      2,001,401     —    

Common share equivalents of outstanding warrants

   42,504     —      55,979     —    
  

 

 

   

 

 

  

 

 

   

 

 

 

Weighted average number of common shares outstanding

   61,829,701     60,185,344    62,429,724     60,185,344  
  

 

 

   

 

 

  

 

 

   

 

 

 

Diluted earnings (loss) per common share

  $0.01    $(0.02 $0.00    $(0.01
  

 

 

   

 

 

  

 

 

   

 

 

 

Securities excluded from the weighted outstanding because their inclusion would have been antidilutive:

       

Convertible debt

   3,561,988     1,616,784    3,561,988     1,616,784  

Stock options

   —       5,874,000    —       5,874,000  

Warrants

   20,444     53,380    20,444     53,380  

Note 6. RELATED PARTY TRANSACTIONS

As described in Note 4 (Senior Convertible Notes), on June 19, 2012, the Company entered into securities purchase agreements with Kevin Frija, its Chief Executive Officer, Harlan Press, its Chief Financial Officer, and Doron Ziv, a greater than 10% stockholder of the Company, pursuant to which Messrs. Frija, Press and Ziv (each, a “Purchaser”) purchased from the Company (i) the $300,000 Senior Convertible Notes (as since amended as described in Note 4 above) and (ii) common stock purchase warrants to purchase up to an aggregate of 46,512 shares of the Company’s common stock (the “June Warrants”).

Each Purchaser purchased one of the $300,000 Senior Convertible Notes in the principal amount of $100,000 and a June Warrant to purchase up to 15,504 shares of the Company’s common stock (which number of shares represents the quotient obtained by dividing (x) $3,000 (3% of the $100,000 principal amount of such Senior Convertible Note) by (y) $0.1935 (the 30-day weighted average closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, preceding June 19, 2012)).

The June Warrants are exercisable at initial exercise price of $0.213 per share (which represents 110% of the 30-day weighted average closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, preceding June 19, 2012) subject to certain anti-dilution protection and may be exercised at the option of the holders for cash or on a cashless basis until June 18, 2017.

In addition, as described in Note 4 (Senior Convertible Notes), on September 28, 2012, the Company entered into a securities purchase agreement with Kevin Frija, its Chief Executive Officer, pursuant to which Mr. Frija purchased from the Company (i) the $50,000 Senior Convertible Notes (as since amended as described in Note 4 above) and (ii) common stock purchase warrants to purchase up to an aggregate of 6,868 shares of the Company’s common stock (the “September Warrants”) (which number of shares represents the quotient obtained by dividing (x) $3,000 (3% of the $50,000 principal amount of the $50,000 Senior Convertible Note) by (y) $0.2184 (the 30-day weighted average closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, preceding September 27, 2012)).

The September Warrants are exercisable at initial exercise price of $0.24 per share (which represents 110% of the 30-day weighted average closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, preceding September 27, 2012) subject to certain anti-dilution protection and may be exercised at the option of the holders for cash or on a cashless basis until September 27, 2017.

As described in Note 4 (Senior Convertible Notes), on July 9, 2012, the Company borrowed $500,000 from Ralph Frija, the father of the Company’s Chief Executive Officer Kevin Frija and a less than 5% stockholder of the Company, pursuant to the Senior Note (as since amended as described in Note 4 above). As further described in Note 4, on July 9, 2013, the Company borrowed $200,000 from Ralph Frija, the father of the Company’s Chief Executive Officer Kevin Frija and a less than 5% stockholder of the Company, and the Company borrowed $100,000 from Philip Holman, the father of the Company’s President Jeffrey Homan and a less than 5% stockholder of the Company, pursuant to the $350,000 Senior Notes.

Note 7. COMMITMENTS AND CONTINGENCIES

Lease Commitments

In March 2011, the Company entered into an operating lease for its new Florida office and warehouse facilities, which expires on April 30, 2013, which provides for minimum annual rentals of approximately $144,000, and provides, subject to the Company’s exercise, three successive one-year renewal options. In March 2013, the Company exercised the first one-year renewal option thereby extending the term through April 30, 2014 at an annual rental payment of $151,200.

The remaining minimum annual rents for the years ending December 31 are:

2013

  $37,800  

2014

   50,400  
  

 

 

 

Total

  $88,200  
  

 

 

 

Rent expense for the three months ended September 30, 2013 and 2012 was $40,068 and $38,160, respectively. Rent expense for the nine months ended September 30, 2013 and 2012 was $117,660 and $114,480, respectively. Rent expense is included in selling, general and administrative expenses in the accompanying condensed consolidated statements of operations.

Employment Agreements

On October 1, 2009, the Company entered into an employment agreement with Kevin Frija to serve as its Chief Executive Officer and Director. The agreement provided for the payment of $72,000 in annual base salary, a one-time bonus of $48,000 payable ratably over a twelve (12) month period and an award to purchase up to 900,000 shares of the Company’s common stock which vested monthly on a pro-rata basis over twelve (12) months, and are exercisable at $0.45 per share. The agreement expired on September 10, 2010 and the Company has continued to employ Mr. Frija as its Chief Executive Officer on an at-will basis. Mr. Frija also served as the Company’s Chief Financial Officer from October 1, 2009 until February 29, 2012. Effective February 29, 2012, Mr. Frija resigned as the Company’s Chief Financial Officer as a result of the Company’s appointment of Harlan Press as the Company’s Chief Financial Officer as described below.

On February 27, 2012, the Company entered into a new employment agreement with Mr. Frija pursuant to which Mr. Frija will continue being employed as Chief Executive Officer and also be employed as President of the Company for a term that shall begin on January 1, 2012, and, unless sooner terminated as provided therein, shall end on December 31, 2014; provided that such term of employment shall automatically extend for successive one-year periods unless either party gives at least six months’ advance written notice of its intention not to extend the term of employment. Mr. Frija will receive a base salary of $144,000, increasing to $150,000 and $159,000, respectively, for the second and third years of the Agreement. The Company has agreed to pay Mr. Frija a one-time cash retention bonus in the amount of $10,500 on or before June 30, 2012. Mr. Frija shall be eligible to participate in the Company’s annual performance based bonus program, as the same may be established from time to time by the Company’s Board of Directors in consultation with Mr. Frija for executive officers of the Company. In addition, the Company may terminate Mr. Frija’s employment at any time, with or without cause (as defined in the employment agreement), and Mr. Frija may terminate his employment with the Company without or for good reason (as defined in the employment agreement), provided that termination by either party is subject to advance written notice and, in most instances, the satisfaction of other conditions. Under the employment agreement, in the event Mr. Frija’s employment is terminated by the Company without cause or by Mr. Frija for good reason, Mr. Frija will be entitled to receive severance benefits equal to three months of his base salary for each year of service. Mr. Frija’s employment agreement also contains term and post-termination non-solicitation, confidentiality and non-competition covenants.

As noted above, effective February 29, 2012, Mr. Harlan Press was appointed as Chief Financial Officer of the Company in connection with his entry into an employment agreement with the Company, the terms and conditions of which are summarized below.

On February 27, 2012, the Company entered into the aforesaid employment agreement with Mr. Press pursuant to which Mr. Press will be employed as Chief Financial Officer of the Company for a term that shall begin on February 29, 2012, and, unless sooner terminated as provided therein, shall end on February 28, 2015; provided that such term of employment shall automatically extend for successive one-year periods unless either party gives at least six months’ advance written notice of its intention not to extend the term of employment. Mr. Press will receive

a base salary of $175,000, increasing to $181,000 and $190,000, respectively, for the second and third years of the employment agreement. Mr. Press shall be eligible to participate in the Company’s annual performance based bonus program, as the same may be established from time to time by the Company’s Board of Directors in consultation with Mr. Press for executive officers of the Company.

In addition, the Company may terminate Mr. Press’ employment at any time, with or without cause (as defined in the employment agreement), and Mr. Press may terminate his employment with the Company without or for good reason (as defined in the employment agreement), provided that termination by either party is subject to advance written notice and, in most instances, the satisfaction of other conditions. Under the employment agreement, in the event Mr. Press’ employment is terminated by the Company without cause or by Mr. Press for good reason, Mr. Press will be entitled to receive severance benefits equal to three months of his base salary for each year of service. In addition, Mr. Press will receive a 10-year option to purchase 200,000 shares of the Company’s common stock at an exercise price of $0.20, vesting monthly at the rate of approximately 5,556 per month. Mr. Press’ employment agreement also contains term and post-termination non-solicitation, confidentiality and non-competition covenants.

In consideration of Mr. Press personally guaranteeing certain of the Company’s obligations under the Factoring Agreement, the Company has agreed to amend Mr. Press’s employment agreement dated February 27, 2012 effective as of the date of the Factoring Agreement as follows: (i) the initial term of employment (through February 28, 2015) shall automatically renew for successive one-year periods so long as Mr. Press’s personal guarantee of the Factoring Agreement remains in full force and effect (provided that the initial term or any renewal term may be terminated (a) upon Mr. Press’s death or (b) by the Company for cause (as defined in the employment agreement) or (c) by Mr. Press either (x) for good reason (as defined in the employment agreement) or (y) without good reason), (ii) if Mr. Press’s personal guarantee of the Factoring Agreement is enforced against him then all of his stock options to the extent then unvested shall automatically vest in full on the date of such enforcement, (iii) the Company may not terminate Mr. Press’s employment for disability or without cause so long as his personal guarantee of the Factoring Agreement remains in full force and effect and (iv) the Company shall indemnify Mr. Press against all losses, claims, expenses and other liabilities of any nature arising out of or relating to enforcement of his personal guarantee of the Factoring Agreement, and such indemnification shall survive until such time Mr. Press has been permanently and unconditionally released from his personal guarantee of the Factoring Agreement.

On December 12, 2012, the Company entered into an employment agreement with Christopher Santi to serve as its Chief Operating Officer pursuant to which Mr. Santi will be employed as Chief Operating Officer of the Company for a term that shall begin on December 12, 2012, and, unless sooner terminated as provided therein, shall end on December 11, 2015; provided that such term of employment shall automatically extend for successive one-year periods unless either party gives at least six months’ advance written notice of its intention not to extend the term of employment. Mr. Santi will receive a base salary of $156,000, increasing to $162,000 and $170,000, respectively, for the second and third years of the employment agreement. Mr. Santi shall be eligible to participate in the Company’s annual performance based bonus program, as the same may be established from time to time by the Company’s Board of Directors in consultation with Mr. Santi for executive officers of the Company.

In addition, the Company may terminate Mr. Santi’s employment at any time, with or without cause (as defined in the employment agreement), and Mr. Santi may terminate his employment with the Company without or for good reason (as defined in the employment agreement), provided that termination by either party is subject to advance written notice and, in most instances, the satisfaction of other conditions. Under the employment agreement, in the event Mr. Santi’s employment is terminated by the Company without cause or by Mr. Santi for good reason, Mr. Santi will be entitled to receive severance benefits equal to two months of his base salary for each year of service. In addition, Mr. Santi will receive a 10-year option to purchase up to 100,000 shares of the Company’s common stock at an exercise price of $0.25, vesting monthly at the rate of 2,777.8 per month. Mr. Santi’ employment agreement also contains term and post-termination non-solicitation, confidentiality and non-competition covenants.

Effective February 19, 2013, as a result of the Company’s appointment of Jeffrey Holman as the Company’s President, Mr. Frija resigned the position of President and Mr. Frija will continue in his role as Chief Executive Officer of Company under the terms of his February 27, 2012 employment Agreement.

On February 19, 2013, the Company entered into an employment agreement with Mr. Holman pursuant to which Mr. Holman will be employed as President of the Company for a term that shall begin on February 19, 2013, and, unless sooner terminated as provided therein, shall end on December 31, 2015; provided that such term of employment shall automatically extend for successive one-year periods unless either party gives at least six months’ advance written notice of its intention not to extend the term of employment. Mr. Holman will receive a base salary of $182,000 for the first two years of the employment agreement. Mr. Holman shall be eligible to participate in the Company’s annual performance based bonus program, as the same may be established from time to time by the Company’s Board of Directors in consultation with Mr. Holman for executive officers of the Company.

In addition, the Company may terminate Mr. Holman’s employment at any time, with or without cause (as defined in the employment agreement), and Mr. Holman may terminate his employment with the Company without or for good reason (as defined in the employment agreement), provided that termination by either party is subject to advance written notice and, in most instances, the satisfaction of other conditions. Under the employment agreement, in the event Mr. Holman’s employment is terminated by the Company without cause or by Mr. Holman for good reason, Mr. Holman will be entitled to receive severance benefits equal to three months of his base salary for each year of service. Mr. Holman’ employment agreement also contains term and post-termination non-solicitation, confidentiality and non-competition covenants.

Legal Proceedings

From time to time the Company may be involved in various claims and legal actions arising in the ordinary course of its business. There were no pending material claims or legal matters as of September 30, 2013 other than the following matters.

On


Dealer-Manager
Maxim Group LLC


May 15, 2011, the Company became aware that Ruyan Investment (Holdings) Limited (“Ruyan”) had named the Company, along with three other sellers of electronic cigarettes in a lawsuit alleging patent infringement under federal law. In that lawsuit, which was initially filed on January 12, 2011, Ruyan was unsuccessful in bringing suit against the Company due to procedural rules of the court. Subsequent thereto, on July 29, 2011, Ruyan filed a new lawsuit in which it named the Company, along with seven other sellers of electronic cigarettes, alleging patent infringement under federal law. The lawsuit isRuyan Investment (Holdings) Limited vs. Vapor Corp. et. al.2:11 CV-06268- GAF-FFMand is pending in the United States District Court for the Central District of California. On September 23, 2011, the Company filed an answer and counterclaims against Ruyan in the lawsuit. A joint scheduling conference among the parties occurred on January 9, 2012. On February 6, 2012, the Court sent out its final Scheduling Order and established a trial date of June 25, 2013. On February 27, 2012, Ruyan served its Infringement Contentions against the Company claiming that the Company’s Fifty-One Trio model of electronic cigarette infringes their patent. On March 1, 2013, the Company and Ruyan settled this multi-defendant federal patent infringement lawsuit as to them pursuant to a settlement agreement by and between them. Under the terms of the settlement agreement:

___, 2021
The Company acknowledged the validity of Ruyan’s U.S. Patent No. 7,832,410 for “Electronic Atomization Cigarette” (the “410 Patent”), which had been the subject of Ruyan’s patent infringement claim against the Company;

The Company paid Ruyan a lump sum payment of $12,000 for the Company’s previous sales of electronic cigarettes based on the 410 Patent; and

On March 1, 2013, in conjunction with releasing one another (including their respective predecessors, successors, officers, directors and employees, among others) from claims related to the 410 Patent, the Company and Ruyan filed a Stipulated Judgment and Permanent Injunction with the above Court dismissing with prejudice all claims which have been or could have been asserted by them in the lawsuit.

On June 22, 2012, Ruyan filed a second lawsuit against the Company alleging patent infringement under federal law by the Company of a certain patent issued to Ruyan by the United States Patent Office on April 17, 2012. Ruyan has filed separate cases of patent infringement against 10 different defendants, including the Company, asserting that each defendant has infringed United States Patent No. 8,156,944. (the “944 Patent”). Ruyan’s second

lawsuit against the Company known asRuyan Investment (Holdings) Limited vs. Vapor Corp. CV-12-5466is pending in the United States District Court for the Central District of California. All of these lawsuits have been consolidated for discovery and pre-trial purposes. The Company intends to vigorously defend against this lawsuit.

On February 25, 2013, Ruyan’s second federal patent infringement lawsuit against the Company as well as all of the other consolidated lawsuits were stayed as a result of the Court granting a stay in one of the consolidated lawsuits. The Court granted the motion to stay Ruyan’s separate lawsuits against the Company and the other defendants because one of the defendants has filed a request for inter partes reexamination of the 944 Patent. The purpose of the reexamination of the 944 Patent is to reevaluate its patentability.

As a result of the stay, all of the consolidated lawsuits involving the 944 Patent have been stayed until the reexamination is completed. As a condition to granting the stay of all the lawsuits, the Court has required any other defendant who desires to seek reexamination of the 944 Patent and potentially seek another stay (or an extension of the existing stay) based on any such reexamination to seek such reexamination no later than July 1, 2013. Two other defendants sought reexamination of the 944 Patent before expiration of such Court-imposed deadline of July 1, 2013. All reexamination proceedings of the 944 Patent have been stayed by the United States Patent and Trademark Office Patent Trial and Appeal Board pending its approval of one or more of them.

NOTE 8. SUBSEQUENT EVENTS

The Company evaluates events that have occurred after the balance sheet date but before the condensed consolidated financial statements are issued. Based upon the evaluation, the Company did not identify any recognized or non-recognized subsequent events that would have required adjustment or disclosure in the condensed consolidated financial statements, except as follows:

On October 22, 2013, the Company entered into a purchase agreement (the “Purchase Agreement”) with various institutional and individual accredited investors and certain of its officers and directors to raise gross proceeds of $10 million in a private placement of 16,666,667 shares of its common stock at a per share price of $0.60 (the “Private Placement”).

On October 29, 2013, the Company completed the Private Placement. The Company received net proceeds from the Private Placement of approximately $9 million, after paying placement agent fees and estimated offering expenses, which it will use to fund its growth initiatives and for working capital purposes. Roth Capital Partners, LLC acted as the exclusive placement agent for the Private Placement and, as compensation therefor, the Company paid Roth Capital Partners, LLC placement agent fees of approximately $579,000 and issued to them a common stock purchase warrant to purchase up to 964,850 shares of the Company’s common stock at an initial exercise price of $0.66 per share. The warrant is immediately exercisable and expires on October 28, 2018. The exercise price and number of shares of common stock issuable under the warrant are subject to anti-dilutive adjustments for stock splits, stock dividends, recapitalizations and similar transactions. At any time the warrant may be exercised by means of a “cashless exercise” and the Company will not receive any proceeds at such time.

In conjunction with completion of the Private Placement, on October 29, 2013, the holders of approximately $1.7 million of the Company’s outstanding senior convertible notes, some of whom are officers and directors of the Company, converted in full all of these senior convertible notes into approximately 3.9 million shares of the Company’s common stock, whereupon all of these senior convertible notes were fully extinguished and cease to be outstanding.

Pursuant to the Purchase Agreement, concomitantly with completion of the Private Placement, the Company entered into a registration rights agreement with the investors (other than the Company’s participating officers and directors), pursuant to which the Company is required to file one or more shelf registration statements with the SEC registering for resale by the investors (other than the Company’s participating officers and directors) the shares of the Company’s common stock purchased by them in the Private Placement. If an initial shelf registration statement is (i) not filed by November 28, 2013, (ii) not declared effective by the earlier of (A) five

business days after the SEC informs the Company that it may request effectiveness of such initial shelf registration statement or (B) January 31, 2014 or (iii) not effective for resales for more than 20 consecutive days or more than 45 days in any 12 month period during the registration period (i.e., the earlier of the date on which the shares have been sold or are eligible for sale under SEC Rule 144 without restriction) or any other required shelf registration statement is not timely filed, declared effective by the SEC or continuously effective in accordance with the time periods prescribed by the registration rights agreement, the Company is required to pay the investors (other than the Company’s participating officers and directors) liquidated damages in cash equal to 1.5% of the aggregate purchase price paid by the investors (other than the Company’s participating officers and directors) for the shares for every 30 days or portion thereof until the default is cured.

Under the terms of the Purchase Agreement, the Company is required to take, among others, the following actions within certain prescribed time periods:

Not later than November 28, 2013, the Company is required to reduce the number of shares of common stock reserved for issuance under its existing equity incentive plan to no more than 9 million shares from 40 million shares (prior to giving effect to the reverse stock split referenced below). At no time is the Company permitted to have awards outstanding under its equity incentive plan(s) or otherwise for more than an aggregate of 9 million shares of common stock (appropriately adjusted for the reverse stock split referenced above and for any other stock split, stock dividend or other reclassification or combination of the common stock occurring after October 22, 2013).

Not later than December 28, 2013, the Company is required to effect a reverse stock split of its common stock at a ratio determined in good faith by the Company’s board of directors based on market conditions and other factors it deems relevant subject to the reasonable approval of the selling stockholders Special Situations Fund III QP, L.P., Special Situations Cayman Fund, L.P. and Special Situations Private Equity Fund, L.P., which are affiliates of AWM Investment Company (collectively, the “SSF Investors”); provided, however, that the split ratio is required to yield an immediate post-split adjusted price per share of common stock of not less than 150% of the minimum bid price required for the Company to list its common stock on The NASDAQ Capital Market;

Not later than April 27, 2014, the Company is required to reconstitute its board of directors so that as so reconstituted, the board of directors will consist of not less than five members, a majority of whom are each required to qualify as an “independent director” as defined in NASDAQ Marketplace Rule 5605(a)(2) and the related NASDAQ interpretative guidance. So long as the SSF Investors beneficially own at least 50% of the shares of the Company’s common stock purchased by them in the Private Placement, the SSF Investors have the right to appoint one member to the Company’s board who qualifies as an independent director as defined by such rule and guidance;

As soon as reasonably practicable but not later than December 31, 2013, the Company is required to reincorporate to the State of Delaware from the State of Nevada;

As soon as reasonably practicable but not later than July 29, 2014, the Company is required to list its common stock on The NASDAQ Capital Market and up until such time as the listing is accomplished the Company is required to comply with all NASDAQ rules (other than NASDAQ’s board composition, board committee, minimum bid price and similar listing requirements), such as holding annual meetings and the timely filing of proxy statements; and

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders

of Vapor Corp.

We have audited the accompanying consolidated balance sheets of Vapor Corp. (the “Company”) as of December 31, 2012 and 2011, and the related consolidated statements of operations, changes in stockholders’ equity (deficiency) and cash flows for the years then ended. These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audit.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audits included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of Vapor Corp. as of December 31, 2012 and 2011, and the consolidated results of its operations and its cash flows for the years then ended in conformity with accounting principles generally accepted in the United States of America.

/s/ Marcum LLP

Marcum LLP

New York, NY

March 29, 2013

VAPOR CORP.

CONSOLIDATED BALANCE SHEETS

   DECEMBER 31, 
   2012  2011 
ASSETS  

CURRENT ASSETS:

  

Cash

  $176,409   $356,485  

Due from merchant credit card processors, net of reserve for charge-backs of $15,000 and $40,000, respectively

   1,031,476    661,575  

Accounts receivable, net of allowance of $61,000 and $80,000, respectively

   748,580    624,593  

Inventories

   1,670,007    2,234,834  

Prepaid expenses

   465,860    639,660  

Income tax receivable

   47,815    —    

Deferred tax asset, net

   222,130    143,037  
  

 

 

  

 

 

 

TOTAL CURRENT ASSETS

   4,362,277    4,660,184  

Property and equipment, net of accumulated depreciation of $16,595 and $5,144 respectively

   25,190    27,323  

Other assets

   12,000    12,000  
  

 

 

  

 

 

 

TOTAL ASSETS

  $4,399,467   $4,699,507  
  

 

 

  

 

 

 

LIABILITIES AND STOCKHOLDERS’ EQUITY (DEFICIENCY)

   

CURRENT LIABILITIES:

   

Accounts payable

  $3,208,595   $1,628,940  

Accrued expenses

   350,151    284,042  

Customer deposits

   477,695    675,000  

Income taxes payable

   —      724,356  
  

 

 

  

 

 

 

TOTAL CURRENT LIABILITIES

   4,036,441    3,312,338  
  

 

 

  

 

 

 

LONG-TERM DEBT:

   

Senior convertible notes payable to related parties, net of debt discount of $3,530 and $0 respectively

   346,470    —    

Senior note payable to stockholder

   500,000    —    
  

 

 

  

 

 

 

TOTAL LONG-TERM DEBT

   846,470    —    
  

 

 

  

 

 

 

TOTAL LIABILITIES

   4,882,911    3,312,338  
  

 

 

  

 

 

 

COMMITMENTS AND CONTINGENCIES (Note 8)

   

STOCKHOLDERS’ EQUITY (DEFICIENCY):

   

Preferred stock, $.001 par value, $1,000,000 shares authorized, none issued

   

Common stock, $.001 par value, 250,000,000 shares authorized 60,185,344 shares issued and outstanding

   60,185    60,185  

Additional paid-in capital

   1,637,377    1,587,018  

Accumulated deficit

   (2,181,006  (260,034
  

 

 

  

 

 

 

TOTAL STOCKHOLDERS’ EQUITY (DEFICIENCY)

   (483,444  1,387,169  
  

 

 

  

 

 

 

TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY (DEFICIENCY)

  $4,399,467   $4,699,507  
  

 

 

  

 

 

 

See notes to consolidated financial statements

VAPOR CORP.

CONSOLIDATED STATEMENTS OF OPERATIONS

   FOR THE YEAR ENDED
DECEMBER 31,
 
   2012  2011 

SALES NET

  $21,352,691   $15,982,097  

Cost of goods sold

   13,225,008    6,732,335  
  

 

 

  

 

 

 

Gross Profit

   8,127,683    9,249,762  
  

 

 

  

 

 

 

EXPENSES:

   

Selling, general and administrative

   6,865,633    4,157,638  

Advertising

   3,559,616    3,961,946  
  

 

 

  

 

 

 

Total operating expenses

   10,425,249    8,119,584  
  

 

 

  

 

 

 

Operating (loss) income

   (2,297,566  1,130,178  
  

 

 

  

 

 

 

Other expense:

   

Interest expense

   89,347    —    
  

 

 

  

 

 

 

Total other expenses

   89,347    —    
  

 

 

  

 

 

 

(LOSS) INCOME BEFORE INCOME TAX (BENEFIT) EXPENSE

   (2,386,913  1,130,178  

Income tax (benefit) expense

   (465,941  416,840  
  

 

 

  

 

 

 

NET (LOSS) INCOME

  $(1,920,972 $713,338  
  

 

 

  

 

 

 

BASIC AND DILUTED NET (LOSS) INCOME PER COMMON SHARE

  $(0.03 $0.01  
  

 

 

  

 

 

 

WEIGHTED AVERAGE NUMBER OF COMMON SHARES OUTSTANDING – BASIC AND DILUTED

   60,185,344    60,176,303  
  

 

 

  

 

 

 

See notes to consolidated financial statements

VAPOR CORP.

CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ EQUITY (DEFICIENCY)

   Common Stock   Additional
Paid-In Capital
   (Accumulated
Deficit)
  Total 
   Shares   Amount      

Balance — January 1, 2011

   60,135,344    $60,135    $1,537,776    $(973,372 $624,539  

Stock-based compensation expense

   —       —       27,742     —      27,742  

Issuance of common stock for services

   50,000     50     21,500     —      21,550  

Net Income

         713,338    713,338  
  

 

 

   

 

 

   

 

 

   

 

 

  

 

 

 

Balance — December 31, 2011

   60,185,344     60,185     1,587,018     (260,034  1,387,169  

Stock-based compensation expense

   —       —       46,089     —      46,089  

Discount on convertible notes to related parties

   —       —       4,270     —      4,270  

Net Loss

   —       —       —       (1,920,972  (1,920,972
  

 

 

   

 

 

   

 

 

   

 

 

  

 

 

 

Balance – December 31, 2012

   60,185,344    $60,185    $1,637,377    $(2,181,006 $(483,444
  

 

 

   

 

 

   

 

 

   

 

 

  

 

 

 

See notes to consolidated financial statements

VAPOR CORP.

CONSOLIDATED STATEMENTS OF CASH FLOWS

   YEAR ENDED
DECEMBER 31,
 
   2012  2011 

OPERATING ACTIVITIES:

   

Net (loss) income

  $(1,920,972 $713,338  

Adjustments to reconcile net (loss) income to net cash (used in) provided by operating activities:

   

Provision for allowances

   5,645    —    

Depreciation

   11,451    5,144  

Amortization of debt discount

   740    —    

Stock-based compensation

   46,089    49,292  

Deferred tax asset

   (79,093  (143,037

Changes in operating assets and liabilities:

   

Due from merchant credit card processors

   (369,901  (162,090

Accounts receivable

   (129,632  (320,202

Prepaid expenses

   173,800    (634,947

Inventories

   564,827    (1,310,025

Other assets

   —      (12,000

Accounts payable

   1,579,655    730,318  

Accrued expenses

   66,109    181,542  

Customer deposits

   (197,305  675,000  

Income taxes

   (772,171  550,885  
  

 

 

  

 

 

 

NET CASH (USED IN) PROVIDED BY OPERATING ACTIVITIES

   (1,020,758  323,218  
  

 

 

  

 

 

 

INVESTING ACTIVITIES:

   

Purchases of property and equipment

   (9,318  (32,467
  

 

 

  

 

 

 

NET CASH USED IN INVESTING ACTIVITIES

   (9,318  (32,467
  

 

 

  

 

 

 

FINANCING ACTIVITIES

   

Proceeds from senior convertible notes payable to related parties

   350,000    —    

Proceeds from note payable to stockholder

   500,000    —    
  

 

 

  

 

 

 

NET CASH PROVIDED BY FINANCING ACTIVITIES

   850,000    —    
  

 

 

  

 

 

 

(DECREASE)INCREASE IN CASH

   (180,076  290,751  

CASH — BEGINNING OF YEAR

   356,485    65,734  
  

 

 

  

 

 

 

CASH — END OF YEAR

  $176,409   $356,485  
  

 

 

  

 

 

 

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION

   

Cash paid for interest

  $119,515   $155  
  

 

 

  

 

 

 

Cash paid for income taxes

  $381,814   $2,097  
  

 

 

  

 

 

 

See notes to consolidated financial statements

VAPOR CORP.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Note 1. ORGANIZATION AND BASIS OF PRESENTATION

Business description

Vapor Corp. (the “Company”) is the holding company for its wholly owned subsidiary Smoke Anywhere U.S.A., Inc. (“Smoke”). The Company designs, markets and distributes electronic cigarettes and accessories under the Fifty-One® (also known as Smoke 51), Krave®, VaporX®, Alternacig®, EZ Smoker®, Green Puffer®, Americig®, Fumaré™, Hookah Stix™ and Smoke Star® brands. “Electronic cigarettes” or “e-cigarettes,” designed to look like traditional cigarettes, are battery-powered products that enable users to inhale nicotine vapor without smoke, tar, ash, or carbon monoxide.

Basis of presentation

The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for financial information and with the rules and regulations of the U.S. Securities and Exchange Commission (“SEC”).

Note 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Principles of consolidation

The accompanying consolidated financial statements include the accounts of the Company and its wholly owned subsidiary. All significant intercompany transactions and balances were eliminated.

Reclassifications

Certain amounts in the prior year have been reclassified to conform to the current year presentation. These reclassifications have no effect on the Company’s previously reported results of operations and financial position.

Use of estimates in the preparation of financial statements

The preparation of consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements, and the reported amounts of net revenue and expenses during the reporting periods. Actual results could differ from those estimates. These estimates and assumptions include valuing equity securities, derivative instruments, hybrid instruments, share based payment arrangements, deferred taxes and related valuation allowances. Certain of our estimates could be affected by external conditions, including those unique to our industry, and general economic conditions. It is possible that these external factors could have an effect on our estimates that could cause actual results to differ from our estimates. The Company re-evaluates all of its accounting estimates at least quarterly based on these conditions and records adjustments when necessary.

Revenue recognition

The Company recognizes revenue from product sales or services rendered when the following four revenue recognition criteria are met: persuasive evidence of an arrangement exists, delivery has occurred or services have been rendered, the selling price is fixed or determinable, and collectability is reasonably assured.

Product sales and shipping revenues, net of promotional discounts, rebates, and return allowances, are recorded when the products are shipped, title passes to customers and collection is reasonably assured. Retail sales to customers are made pursuant to a sales contract that provides for transfer of both title and risk of loss upon the Company’s delivery to the carrier. Return allowances, which reduce product revenue, are estimated using historical experience. Revenue from product sales and services rendered is recorded net of sales and consumption taxes.

The Company periodically provides incentive offers to its customers to encourage purchases. Such offers include current discount offers, such as percentage discounts off current purchases, inducement offers, such as offers for future discounts subject to a minimum current purchase, and other similar offers. Current discount offers, when accepted by the Company’s customers, are treated as a reduction to the purchase price of the related transaction, while inducement offers, when accepted by its customers, are treated as a reduction to the purchase price of the related transaction based on estimated future redemption rates. Redemption rates are estimated using the Company’s historical experience for similar inducement offers. The Company reports sales, net of current discount offers and inducement offers on its consolidated statements of operations.

Cash and Cash Equivalents

The Company considers all highly liquid investments with a maturity of three months or less when purchased to be cash equivalents. For financial statement purposes, investments in money market funds are considered a cash equivalent and are included in cash and cash equivalents. The Company maintains its cash and cash equivalents at high credit quality federally insured financial institutions, with balances, at times, in excess of federally insured limits. Management believes that the financial institutions that hold the Company’s deposits are financially sound and, therefore, pose a minimum credit risk. The Company has not experienced any losses in such accounts. At December 31, 2012 and 2011, the Company did not hold any cash equivalents.

Accounts Receivable

Accounts receivable, net is stated at the amount the Company expects to collect. The Company provides a provision for allowances that includes returns, allowances and doubtful accounts equal to the estimated uncollectible amounts. The Company estimates its provision for allowances based on historical collection experience and a review of the current status of trade accounts receivable. It is reasonably possible that the Company’s estimate of the provision for allowances will change.

Inventories

Inventories are stated at the lower of cost (determined by the first-in, first-out method) or market. If the cost of the inventories exceeds their market value, provisions are recorded to write down excess inventory to its net realizable value. The Company’s inventories consist primarily of merchandise available for resale.

Property and equipment

Property and equipment is stated at cost less accumulated depreciation. Depreciation is calculated using the straight-line method over the expected useful life of the respective asset, after the asset is placed in service. The Company generally uses the following depreciable lives for its major classifications of property and equipment:

Description

Useful Lives

Warehouse fixtures

2 years

Warehouse equipment

5 years

Furniture and fixtures

5 years

Computer hardware

3 years

Impairment of Long-Lived Assets

The Company reviews long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying value of the asset may not be recoverable. In connection with this review, the Company also reevaluates the depreciable lives for these assets. The Company assesses recoverability by determining whether the net book value of the related asset will be recovered through the projected undiscounted future cash flows of the asset. If the Company determines that the carrying value of the asset may not be recoverable, it measures any impairment based on the projected future discounted cash flows as compared to the asset’s carrying value. Through December 31, 2012, the Company has not recorded any impairment charges on its long-lived assets.

Advertising

The Company expenses advertising cost as incurred.

Warranty liability

The Company’s limited lifetime warranty policy generally allows its end users and retailers to return defective purchased rechargeable products in exchange for new products. The Company estimates a reserve for warranty liability and records that reserve amount as a reduction of revenues and as an accrued expense on the accompanying consolidated balance sheets. The warranty claims and expense was not deemed material for the years ended December 31, 2012 and 2011.

Income taxes

The Company uses the asset and liability method of accounting for income taxes in accordance with ASC 740, “Income Taxes”(“ASC 740.”) Under this method, income tax expense is recognized as the amount of: (i) taxes payable or refundable for the current year and (ii) deferred tax consequences of temporary difference resulting from matters that have been recognized in the Company’s financial statement or tax returns. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in the results of operations in the period that includes the enactment date. A valuation allowance is provided to reduce the deferred tax assets reported based on the weight of the available evidence it is more likely than not some portion or all of the deferred tax assets will be realized.

Fair value measurements

The Company adopted the provisions of ASC 820, “Fair Value Measurements and Disclosures,” (“ASC 820”) which defines fair value as used in numerous accounting pronouncements, establishes a framework for measuring fair value and expands disclosure of fair value measurements.

The Company’s short term financial instruments include cash, due from merchant credit card processors, accounts receivable, accounts payable and accrued expenses, each of which approximate their fair values based upon their short term nature. The Company’s other financial instruments include notes payable obligations. The carrying value of these instruments approximate fair value, as they bear terms and conditions comparable to market, for obligations with similar terms and maturities.

ASC 820 defines fair value as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. ASC 820 also establishes a fair value hierarchy, which requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. ASC 820 describes three levels of inputs that may be used to measure fair value: Level 1 – quoted prices in active markets for identical assets or liabilities; Level 2 – quoted prices for similar assets and liabilities in active market or inputs that are observable; and Level 3 – inputs that are unobservable.

Stock-Based Compensation

The Company accounts for stock-based compensation under ASC 718, “Compensation-Stock Compensation” (“ASC 718”). These standards define a fair value based method of accounting for stock-based compensation. In accordance with ASC Topic 718, the cost of stock-based compensation is measured at the grant

date based on the value of the award and is recognized over the vesting period. The value of the stock-based award is determined using the Black-Scholes-Merton valuation model, whereby compensation cost is the fair value of the award as determined by the valuation model at the grant date or other measurement date. The resulting amount is charged to expense on the straight-line basis over the period in which the Company expects to receive the benefit, which is generally the vesting period. The Company considers many factors when estimating expected forfeitures, including types of awards, employee class, and historical experience.

Derivative Instruments

The Company accounts for free-standing derivative instruments and hybrid instruments that contain embedded derivative features in accordance with ASC Topic No. 815, “Accounting for Derivative Instruments and Hedging Activities,” (“ASC 815”) as well as related interpretations of this topic. In accordance with this topic, derivative instruments and hybrid instruments are recognized as either assets or liabilities in the balance sheet and are measured at fair values with gains or losses recognized in earnings. Embedded derivatives that are not clearly and closely related to the host contract are bifurcated and are recognized at fair value with changes in fair value recognized as either a gain or loss in earnings. The Company determines the fair value of derivative instruments and hybrid instruments based on available market data using appropriate valuation models, giving consideration to all of the rights and obligations of each instrument.

The Company estimates fair values of derivative instruments and hybrid instruments using various techniques (and combinations thereof) that are considered to be consistent with the objective of measuring fair values. In selecting the appropriate technique, the Company considers, among other factors, the nature of the instrument, the market risks that it embodies and the expected means of settlement. For less complex instruments, such as free-standing warrants, the Company generally uses the Black-Scholes-Merton valuation model, adjusted for the effect of dilution, because it embodies all of the requisite assumptions (including trading volatility, estimated terms, dilution and risk free rates) necessary to fair value these instruments. Estimating fair values of derivative financial instruments requires the development of significant and subjective estimates that may, and are likely to, change over the duration of the instrument with related changes in internal and external market factors. In addition, option-based techniques (such as the Black-Scholes-Merton valuation model) are highly volatile and sensitive to changes in the trading market price of the Company’s common stock. Since derivative financial instruments are initially and subsequently carried at fair values, the Company’s income (loss) going forward will reflect the volatility in these estimates and assumption changes. Under ASC 815, increases in the trading price of the Company’s common stock and increases in fair value during a given financial quarter result in the application of non-cash derivative expense. Conversely, decreases in the trading price of the Company’s common stock and decreases in trading fair value during a given financial quarter result in the application of non-cash derivative income.

Convertible Debt Instruments

The Company accounts for convertible debt instruments when the Company has determined that the embedded conversion options should not be bifurcated from their host instruments in accordance with ASC 470-20 “Debt with Conversion and Other Options”. The Company records, when necessary, discounts to convertible notes for the intrinsic value of conversion options embedded in debt instruments based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note. The Company amortizes the respective debt discount over the term of the notes, using the straight-line method, which approximates the effective interest method.

Recent Accounting Pronouncements

The Financial Accounting Standards Board, the Emerging Issues Task Force and the SEC have issued certain accounting standards, updates and regulations as of December 31, 2012 that will become effective in subsequent periods; however, management of the Company does not believe that any of those standards, updates or regulations would have significantly affected the Company’s financial accounting measures or disclosures had they been in effect during 2012 or 2011, and it does not believe that any of them will have a significant impact on the Company’s consolidated financial statements at the time they become effective.

Note 3. DUE FROM MERCHANT CREDIT CARD PROCESSOR

Due from merchant credit card processor represents monies held by the Company’s former and current credit card processors. The funds are being held by the merchant credit card processors pending satisfaction of their hold requirements and expiration of charge backs/refunds from customers.

Note 4. PROPERTY AND EQUIPMENT

Property and equipment consists of the following:

   December 31, 
   2012  2011 

Computer hardware

  $9,147   $4,982  

Furniture and fixtures

   19,821    14,668  

Warehouse fixtures

   7,564    7,564  

Warehouse equipment

   5,253    5,253  
  

 

 

  

 

 

 
   41,785    32,467  

Less: accumulated depreciation and amortization

   (16,595  (5,144
  

 

 

  

 

 

 
  $25,190   $27,323  
  

 

 

  

 

 

 

During the year ended December 31, 2012 and 2011, the Company incurred $11,451 and $5,144, respectively of depreciation expense.

Note 5. STOCKHOLDERS’ EQUITY (DEFICIENCY)

Preferred Stock

The Company’s amended and restated articles of incorporation authorizes the Company’s Board of Directors to issue up to 1,000,000 shares of “blank check” preferred stock, having a $.001 par value, in one or more series without stockholder approval. Each such series of preferred stock may have such number of shares, designations, preferences, voting powers, qualifications, and special or relative rights or privileges as determined by the Company’s Board of Directors. At December 31, 2012 and 2011, no shares of preferred stock were issued or outstanding.

Issuance of Common Stock

On March 7, 2011, the Company issued a total of 100,000 shares of common stock, pursuant to a consultancy agreement dated February 17, 2011. The Company terminated the agreement on May 3, 2011 and 50,000 shares were subject to be returned to the Company. Said shares were returned to the Company and cancelled on June 23, 2011. The Company valued these shares at $21,550 based on the market price and recognized an expense in the amount of $21,550, which was included in stock-based compensation expense for the year ended December 31, 2011.

Stock-Based compensation

During the years ended December 31, 2012 and 2011, the Company recognized stock-based compensation expense of $46,089 and $27,742, respectively, which is included as part of selling, general and administrative expense in the accompanying consolidated statements of operations. The amounts relate to the granting of options to employees and consultants to purchase 324,000 shares of the Company’s common stock with a grant price of $0.375 per share in January 2010 which vest in 4 equal annual installments valued at $62,532; the granting of options to the

Company’s Chief Financial Officer to purchase 200,000 shares of the Company’s common stock with a grant price of $0.20 per share in February 2012 which vest in 36 monthly installments valued at $20,000; the granting of options to employees and consultants to purchase 288,000 shares of the Company’s common stock with a grant price of $0.23 per share in March 2012 which vest in 4 equal annual installments valued at $32,832; the granting of options to an employee who has since become the Company’s Chief Operating Officer to purchase 100,000 shares of the Company’s common stock with a grant price of $0.23 per share in March 2012 which vest in 4 equal annual installments valued at $11,400; the granting of options to consultants to purchase 150,000 shares of the Company’s common stock with a grant price of $0.20 per share in September 2012 which vest in 4 equal annual installments valued at $17,850; and the granting of options to the Company’s Chief Operating Officer to purchase 100,000 shares of the Company’s common stock with a grant price of $0.25 per share in December 2012 which vest in 36 monthly installments valued at $14,800.

As of December 31, 2012, 4,717,559 common stock options that were granted were vested and 944,441 common stock options were unvested. At December 31, 2012 and 2011, the amount of unamortized stock-based compensation expense on unvested stock options granted to employees and consultants was $122,592 and $61,374, respectively.

The Company accounts for share-based awards exchanged for employee services at the estimated grant date fair value of the award. Compensation expense includes the impact of an estimate for forfeitures for all stock options.

The Company estimated the fair value of employee stock options using the Black-Scholes-Merton option pricing model. The fair value of employee stock options is being amortized on a straight-line basis over the requisite service periods of the respective awards. The expected term of such stock options represents the average period the stock options are expected to remain outstanding and is based on the expected term calculated using the approach prescribed by SAB 107 for “plain vanilla” options. The expected stock price volatility for the Company’s stock options was determined by examining the historical volatilities for industry peers and using an average of the historical volatilities of the Company’s industry peers as well as the trading history for the Company’s common stock. The Company will continue to analyze the stock price volatility and expected term assumptions as more data for the Company’s common stock and exercise patterns becomes available. The risk-free interest rate assumption is based on the U.S. Treasury instruments whose term was consistent with the expected term of the Company’s stock options. The expected dividend assumption is based on the Company’s history and expectation of dividend payouts.

The fair value of employee stock options was estimated using the following weighted-average assumptions:

Year Ended December 31, 2012

Expected term

6.3 - 10 years        

Risk free interest rate

1.39% - 1.72%        

Dividend yield

0.0%        

Expected volatility

48% - 52%        

Equity Incentive Plan

On November 24, 2009, the stockholders approved the Company’s Equity Incentive Plan (“Plan”). Pursuant to which an aggregate of 40,000,000 shares the Company’s common stock was reserved for issuance to employees and non-employee directors of and consultants to the Company in connection with their retention and/or continued employment by the Company. The Plan provides for the granting of incentive stock options to employees, the granting of non-qualified stock options to employees, non-employee directors and consultants, and the granting of restricted stock to employees, non-employee directors and consultants. Options issued under the Plan generally have a ten-year term and generally become exercisable over a four-year period. Shares subject to awards that expire unexercised or are forfeited or terminated will again become available for issuance under the Plan. No participant in the Equity Incentive Plan can receive option grants and/or restricted shares for more than 20% of the total shares subject to the Plan.

Options outstanding at December 31, 2012 under the various plans are as follows (in thousands):

Plan                                     

Total
Number of
Options
Outstanding
in Plans

Equity compensation plans not approved by security holders

4,500

Equity Incentive Plan

1,162

5,662

A summary of activity under all option Plans for the years ended December 31, 2012 and 2011 is presented below (in thousands, except per share data):

   

Number of

Shares

  

Weighted-

Average

Exercise Price

   

Weighted-

Average

Contractual Term

   

Aggregate

Intrinsic

Value

 

Outstanding at January 1, 2011

   5,208   $0.440     6.54     —    

Options granted

   —      —       —      

Options exercised

   —      —       —      

Options forfeited or expired

   (72  .375     10.00    
  

 

 

  

 

 

   

 

 

   

 

 

 

Outstanding at December 31, 2011

   5,136    0.441     6.63     —    

Options granted

   850    0.220     10.00    

Options exercised

   —      —       —      

Options forfeited or expired

   (324  0.369     10.00    
  

 

 

  

 

 

   

 

 

   

 

 

 

Outstanding at December 31, 2012

   5,662   $0.412     6.94    $—    
  

 

 

  

 

 

   

 

 

   

 

 

 

Exercisable at December 31, 2012

   4,718   $0.456     6.48    $—    
  

 

 

  

 

 

   

 

 

   

 

 

 

Options available for grants at December 31, 2012

   38,838       
  

 

 

      

Net (loss) income per share

The Company utilizes ASC 260, “Earnings per Share,” (“ASC 260”) to calculate net income or loss per share. Basic net (loss) income per share are computed by dividing the net income or loss applicable to common shares by the weighted average number of common shares outstanding during the period. Diluted earnings per share are computed using the weighted average number of common shares and, if dilutive, potential common shares outstanding during the period. Potential common shares consist of the incremental common shares issuable upon the exercise of stock options (using the treasury stock method) and the conversion or exercise of the Company’s senior convertible notes and common stock purchase warrants, as applicable (using the if-converted or exercised method). Because the Company incurred a loss for the year ended December 31, 2012, potentially dilutive securities outlined in the table below have been excluded from the computation of diluted net (loss) income per share, because the effect of their inclusion would have been anti-dilutive.

Diluted income per share for the year ended December 31, 2011 excludes the shares issuable upon the exercise of stock options from the calculation of net income per share, as their effect would be antidilutive.

Securities that could potentially dilute earnings per share in the future that were not included in the computation of diluted loss per share consist of the following (in thousands):

   Year ended
December 31, 2012
   Year ended
December 31, 2011
 

Senior convertible notes

   1,617     —    

Common stock purchase warrants

   53     —    

Stock options

   5,662     5,136  
  

 

 

   

 

 

 

Total

   7,332     5,136  
  

 

 

   

 

 

 

Note 6. INCOME TAXES

The income tax (benefit) provision consists of the following:

   Years ended December 31, 
   2012  2011 

Current:

   

Federal

  $(383,861 $477,591  

State and local

   (2,987  82,285  
  

 

 

  

 

 

 
   (386,848  559,876  
  

 

 

  

 

 

 

Deferred:

   

Federal

   (283,944  (126,069

State and local

   (117,722  (11,171
  

 

 

  

 

 

 
   (401,666  (137,240

Change in valuation allowance

   322,573    (5,796
  

 

 

  

 

 

 
   (79,093  (143,036
  

 

 

  

 

 

 

(Benefit) provision for income taxes

  $(465,941 $416,840  
  

 

 

  

 

 

 

The following is a reconciliation of the expected tax (benefit) expense on the U.S. statutory rate to the actual tax (benefit) expense reflected in the accompanying statement of operations:

   Years Ended December 31, 
   2012  2011 

U.S federal statutory rate

   (34.00%)   34.00

State and local taxes net of federal benefit

   (3.63%)   3.63

Permanent differences-tax penalties & other

   (0.58%)   1.21

Prior year under accrual

   —      (1.35%) 

Deferred tax adjustment

   3.07  —    

Change in valuation allowance

   15.62  (0.49%) 
  

 

 

  

 

 

 

Income tax (benefit) provision

   (19.52%)   37.00
  

 

 

  

 

 

 

As of December 31, 2012 and 2011, the Company’s deferred tax assets and liabilities consisted of the effects of temporary differences attributable to the following:

   Years Ended December 31, 
   2012  2011 

Current deferred tax assets:

   

Net operating loss carryforwards

  $222,130   $—    

Reserves and allowances

   28,599    45,157  

Inventory

   19,407    97,966  

Accrued expenses and deferred income

   9,670    10,196  

Charitable contributions

   1,317    —    
  

 

 

  

 

 

 

Total current deferred tax assets

   281,123   

Valuation allowance

   (3,808 
  

 

 

  

 

 

 

Total current deferred tax assets, net of valuation allowance

   277,315    153,319  

Deferred tax liabilities:

   

Section 481 (a) adjustment

   (48,900  —    

Property and equipment

   (6,285  (10,282
  

 

 

  

 

 

 

Total deferred tax liabilities

   (55,185  (10,282
  

 

 

  

 

 

 

Net current deferred tax assets

   222,130    143,037  
  

 

 

  

 

 

 

Non-current deferred tax assets:

   

Net operating loss carryforwards

   301,422    —    

Stock-based compensation expense

   475,847    458,504  
  

 

 

  

 

 

 

Total non-current deferred tax assets

   777,269    458,504  

Valuation allowance

   (777,269  (458,504
  

 

 

  

 

 

 

Total non-current deferred tax assets, net of valuation allowance

   —      —    

Net deferred tax assets

  $222,130   $143,037  
  

 

 

  

 

 

 

The Company was subject to federal tax liens for failure to timely pay federal corporate taxes for the year ended December 31, 2009. These tax liens, including interest and penalties amount to $281,236. The Company paid these amounts owed in full during the first quarter of 2012 and effective July 5, 2012, the federal liens were permanently released.

In assessing the realization of deferred tax assets, management considers whether it is more likely than not that some portion or all of the deferred tax assets will be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible. Management considers the scheduled reversal of deferred tax liabilities, projected future taxable income and tax planning strategies in making this assessment. After consideration of all of the information available, management has determined that a valuation allowance of $781,077 and $458,504 at December 31, 2012 and 2011, respectively, is necessary to reduce the deferred tax assets for the amounts that will likely not be realized. Should the factors underlying management’s analysis change, future valuation adjustments to the Company’s net deferred tax assets may be necessary.

At December 31, 2012 the Company had federal and state net operating losses of $1,159,036 and $2,354,117, respectively. These net operating losses expire in 2032. Utilization of our net operating loss may be subject to annual limitation due to ownership change limitations that may have occurred or that could occur in the future, as required by section 382 of the Internal Revenue Service Code of 1986, as amended (the “code”) as well as similar state provisions. These ownership changes may limit the amount of NOL carryovers that can be utilized annually to offset future taxable income and tax respectively.

As required by the provisions of ASC 740, the Company recognizes the financial statement benefit of a tax position only after determining that the relevant tax authority would more likely than not sustain the position following an audit. For tax positions meeting the more likely than not threshold, the amount recognized in the consolidated financial statements is the largest benefit that has a greater than 50 percent likelihood of being realized upon ultimate settlement with the relevant tax authority. The Company does not expect that unrecognized tax

benefits will increase within the next twelve months. The Company recognizes accrued interest related to uncertain tax positions as interest and penalties in general and administrative expense. The Company had no material unrecognized tax benefits and no adjustments to its consolidated financial position, results of operations or cash flows were required. The Company files U.S. federal and state income tax returns. As of December 31, 2012, the Company’s tax returns for Vapor Corp. remain subject to examination by tax authorities beginning with the tax return filed for the year ended December 31, 2009.

NOTE 7. NOTES PAYABLE TO RELATED PARTIES AND A SHAREHOLDER

Senior Convertible Notes Payable to Related Parties

On June 19, 2012, the Company entered into securities purchase agreements with Kevin Frija, its Chief Executive Officer, Harlan Press, its Chief Financial Officer, and Doron Ziv, a greater than 10% stockholder of the Company, pursuant to which Messrs. Frija, Press and Ziv purchased from the Company (i) $300,000 aggregate principal amount of the Company’s senior convertible notes (the “$300,000 Senior Convertible Notes”) and (ii) common stock purchase warrants to purchase up to an aggregate of 46,512 shares of the Company’s common stock.

The $300,000 Senior Convertible Notes bear interest at 18% per annum, provide for cash interest payments on a monthly basis, mature on June 18, 2015, are redeemable at the option of the holders at any time after June 18, 2013 (such date having been extended as described below) subject to certain limitations, are convertible into shares of the Company’s common stock at the option of the holders at an initial conversion price of $0.213 per share (which represents 110% of the 30-day weighted average closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, preceding June 19, 2012) subject to certain anti-dilution protection and are senior unsecured obligations of the Company.

On November 13, 2012, the Company and the above named holders of the $300,000 Senior Convertible Notes amended the Notes to extend their redemption provision at the option of the holders from any time after June 18, 2013 to any time after June 18, 2014.

On September 28, 2012, the Company entered into a securities purchase agreement with Kevin Frija, its Chief Executive Officer, pursuant to which Mr. Frija purchased from the Company (i) a $50,000 principal amount senior convertible note of the Company (the “$50,000 Senior Convertible Note”) and (ii) common stock purchase warrants to purchase up to an aggregate of 6,868 shares of the Company’s common stock.

The $50,000 Senior Convertible Note bears interest at 18% per annum, provides for cash interest payments on a monthly basis, matures on September 28, 2015, is redeemable at the option of the holder at any time after September 27, 2013 (such date having been extended as described below) subject to certain limitations, is convertible into shares of the Company’s common stock at the option of the holder at an initial conversion price of $0.24 per share (which represents 110% of the 30-day weighted average closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, preceding September 27, 2012) subject to certain anti-dilution protection and is a senior unsecured obligation of the Company.

On November 13, 2012, the Company and the above named holder of the $50,000 Senior Convertible Note amended the Note to extend its redemption provision at the option of the holder from any time after September 27, 2013 to any time after September 27, 2014.

The $300,000 Senior Convertible Notes and the $50,0000 Senior Convertible Note do not restrict the Company’s ability to incur future indebtedness.

During the year ended December 31, 2012, the Company recorded $3,902 as debt discount on the principal amount of the $300,000 Senior Convertible Notes issued on June 19, 2012 and $368 as debt discount on the principal amount of the $50,000 Senior Convertible Note issued on September 28, 2012 due to the valuation of the common stock purchase warrants issued in conjunction therewith. The debt discount applicable to each of the $300,000 Senior Convertible Notes and the $50,000 Senior Convertible Note will be amortized, using the straight-line method, over the life of the $300,000 Senior Convertible Notes and $50,000 Senior Convertible Note, as

applicable, or until such time that the $300,000 Senior Convertible Notes or the $50,000 Senior Convertible Note, as applicable, is converted, in full or in part, into shares of common stock of the Company with any unamortized debt discount continuing to be amortized in the event of any partial conversion thereof and any unamortized debt discount being expensed at such time of full conversion thereof. The $300,000 Senior Convertible Notes and the $50,000 Senior Convertible Note are presented on a combined basis net of their respective debt discounts. During the year ended December 31, 2012, the Company recorded $740 in amortization expense related to the debt discount, which is included on a combined basis in interest expense in the Company’s consolidated statement of operations.

Senior Note Payable to Shareholder

On July 9, 2012, the Company borrowed $500,000 from Ralph Frija, the father of the Company’s Chief Executive Officer Kevin Frija and a less than 5% stockholder of the Company, pursuant to a senior note (the “Senior Note”).

The Senior Note bears interest at 24% per annum, provides for cash interest payments on a monthly basis, is a senior unsecured obligation of the Company, and matures at the discretion of the Company on the earlier of (x) the date on which the Company consummates a single or series of related financings from which it receives net proceeds in excess of 125% of the initial principal amount of the Senior Note or (y) January 8, 2014 (such date having been extended as described below).

On November 13, 2012, the Company and the above named holder of the $500,000 Senior Note amended the note to extend its maturity date for payment from January 8, 2013 to January 8, 2014.

The Senior Note does not restrict the Company’s ability to incur future indebtedness.

Note 8. COMMITMENTS AND CONTINGENCIES

Lease Commitments

The Company was obligated under an operating lease for its Florida office, which called for minimum annual rentals of $23,000. The lease expired in December 2010. The Company continued to lease those premises on a month-to-month basis through April 2011.

In March 2011, the Company entered into an operating lease for its new Florida office and warehouse facilities, which expires on April 30, 2013, which provides for minimum annual rentals of approximately $144,000, and provides, subject to the Company’s exercise, three successive one-year renewal options. The Company recently exercised the lease’s first one-year renewal option thereby extending the term through April 30, 2014 at an annual rental payment of $151,200.

The remaining minimum annual rents for the years ending December 31 are:

2013

  $148,800  
  

 

 

 

2014

   50,400  
  

 

 

 

Total

  $199,200  
  

 

 

 

Rent expense for the years ended December 31, 2012 and 2011 was $152,640 and $109,223, respectively.

Employment Agreements

On October 1, 2009, the Company entered into an employment agreement with Kevin Frija to serve as its Chief Executive Officer and Director. The agreement provided for the payment of $72,000 in annual base salary, a one-time bonus of $48,000 payable ratably over a twelve (12) month period and an award to purchase up to 900,000 shares of the Company’s common stock which vested monthly on a pro-rata basis over twelve (12) months, and are exercisable at $0.45 per share. The agreement expired on September 10, 2010 and the Company has continued to employ Mr. Frija as its Chief Executive Officer on an at-will basis. Mr. Frija also served as the Company’s Chief Financial Officer from October 1, 2009 until February 29, 2012. Effective February 29, 2012, Mr. Frija resigned as the Company’s Chief Financial Officer as a result of the Company’s appointment of Harlan Press as the Company’s Chief Financial Officer as described below.

On February 27, 2012, the Company entered into a new employment agreement with Mr. Frija pursuant to which Mr. Frija will continue being employed as Chief Executive Officer and also be employed as President of the Company for a term that shall begin on January 1, 2012, and, unless sooner terminated as provided therein, shall end on December 31, 2014; provided that such term of employment shall automatically extend for successive one-year periods unless either party gives at least six months’ advance written notice of its intention not to extend the term of employment. Mr. Frija will receive a base salary of $144,000, increasing to $150,000 and $159,000, respectively, for the second and third years of the Agreement. The Company has agreed to pay Mr. Frija a one-time cash retention bonus in the amount of $10,500 on or before June 30, 2012. Mr. Frija shall be eligible to participate in the Company’s annual performance based bonus program, as the same may be established from time to time by the Company’s Board of Directors in consultation with Mr. Frija for executive officers of the Company. In addition, the Company may terminate Mr. Frija’s employment at any time, with or without cause (as defined in the employment agreement), and Mr. Frija may terminate his employment with the Company without or for good reason (as defined in the employment agreement), provided that termination by either party is subject to advance written notice and, in most instances, the satisfaction of other conditions. Under the employment agreement, in the event Mr. Frija’s employment is terminated by the Company without cause or by Mr. Frija for good reason, Mr. Frija will be entitled to receive severance benefits equal to three months of his base salary for each year of service. Mr. Frija’s employment agreement also contains term and post-termination non-solicitation, confidentiality and non-competition covenants.

As noted above, effective February 29, 2012, Mr. Harlan Press was appointed as Chief Financial Officer of the Company in connection with his entry into an employment agreement with the Company, the terms and conditions of which are summarized below.

On February 27, 2012, the Company entered into the aforesaid employment agreement with Mr. Press pursuant to which Mr. Press will be employed as Chief Financial Officer of the Company for a term that shall begin on February 29, 2012, and, unless sooner terminated as provided therein, shall end on February 28, 2015; provided that such term of employment shall automatically extend for successive one-year periods unless either party gives at least six months’ advance written notice of its intention not to extend the term of employment. Mr. Press will receive a base salary of $175,000, increasing to $181,000 and $190,000, respectively, for the second and third years of the employment agreement. Mr. Press shall be eligible to participate in the Company’s annual performance based bonus program, as the same may be established from time to time by the Company’s Board of Directors in consultation with Mr. Press for executive officers of the Company.

In addition, the Company may terminate Mr. Press’ employment at any time, with or without cause (as defined in the employment agreement), and Mr. Press may terminate his employment with the Company without or for good reason (as defined in the employment agreement), provided that termination by either party is subject to advance written notice and, in most instances, the satisfaction of other conditions. Under the employment agreement, in the event Mr. Press’ employment is terminated by the Company without cause or by Mr. Press for good reason, Mr. Press will be entitled to receive severance benefits equal to three months of his base salary for each year of service. In addition, Mr. Press will receive a 10-year option to purchase 200,000 shares of the Company’s common stock at an exercise price of $0.20, vesting monthly at the rate of approximately 5,556 per month. Mr. Press’ employment agreement also contains term and post-termination non-solicitation, confidentiality and non-competition covenants.

On December 12, 2012, the Company entered into an employment agreement with Christopher Santi to serve as its Chief Operating Officer pursuant to which Mr. Santi will be employed as Chief Operating Officer of the Company for a term that shall begin on December 12, 2012, and, unless sooner terminated as provided therein, shall end on December 11, 2015; provided that such term of employment shall automatically extend for successive one-

year periods unless either party gives at least six months’ advance written notice of its intention not to extend the term of employment. Mr. Santi will receive a base salary of $156,000, increasing to $162,000 and $170,000, respectively, for the second and third years of the employment agreement. Mr. Santi shall be eligible to participate in the Company’s annual performance based bonus program, as the same may be established from time to time by the Company’s Board of Directors in consultation with Mr. Santi for executive officers of the Company.

In addition, the Company may terminate Mr. Santi’s employment at any time, with or without cause (as defined in the employment agreement), and Mr. Santi may terminate his employment with the Company without or for good reason (as defined in the employment agreement), provided that termination by either party is subject to advance written notice and, in most instances, the satisfaction of other conditions. Under the employment agreement, in the event Mr. Santi’s employment is terminated by the Company without cause or by Mr. Santi for good reason, Mr. Santi will be entitled to receive severance benefits equal to two months of his base salary for each year of service. In addition, Mr. Santi will receive a 10-year option to purchase up to 100,000 shares of the Company’s common stock at an exercise price of $0.25, vesting monthly at the rate of 2,777.8 per month. Mr. Santi’ employment agreement also contains term and post-termination non-solicitation, confidentiality and non-competition covenants.

Legal Proceedings

From time to time the Company may be involved in various claims and legal actions arising in the ordinary course of its business. There were no pending material claims or legal matters as of December 31, 2012 other than the following matters.

On May 15, 2011, the Company became aware that Ruyan Investment (Holdings) Limited (“Ruyan”) had named the Company, along with three other sellers of electronic cigarettes in a lawsuit alleging patent infringement under federal law. In that lawsuit, which was initially filed on January 12, 2011, Ruyan was unsuccessful in bringing suit against the Company due to procedural rules of the court. Subsequent thereto, on July 29, 2011, Ruyan filed a new lawsuit in which it named the Company, along with seven other sellers of electronic cigarettes, alleging patent infringement under federal law. The lawsuit isRuyan Investment (Holdings) Limited vs. Vapor Corp. et. al.2:11 CV-06268- GAF-FFMand is pending in the United States District Court for the Central District of California. On September 23, 2011, the Company filed an answer and counterclaims against Ruyan in the lawsuit. A joint scheduling conference among the parties occurred on January 9, 2012. On February 6, 2012, the Court sent out its final Scheduling Order and established a trial date of June 25, 2013. On February 27, 2012, Ruyan served its Infringement Contentions against the Company claiming that the Company’s Fifty-One Trio model of electronic cigarette infringes their patent. On March 1, 2013, the Company and Ruyan settled this multi-defendant federal patent infringement lawsuit as to them pursuant to a settlement agreement by and between them. Under the terms of the settlement agreement:

The Company acknowledged the validity of Ruyan’s U.S. Patent No. 7,832,410 for “Electronic Atomization Cigarette” (the “410 Patent”), which had been the subject of Ruyan’s patent infringement claim against the Company;

The Company paid Ruyan a lump sum payment of $12,000 for the Company’s previous sales of electronic cigarettes based on the 410 Patent; and

On March 1, 2013, in conjunction with releasing one another (including their respective predecessors, successors, officers, directors and employees, among others) from claims related to the 410 Patent, the Company and Ruyan filed a Stipulated Judgment and Permanent Injunction with the above Court dismissing with prejudice all claims which have been or could have been asserted by them in the lawsuit.

On June 22, 2012, Ruyan filed a second lawsuit against the Company alleging patent infringement under federal law by the Company of a certain patent issued to Ruyan by the United States Patent Office on April 17, 2012. Ruyan has filed separate cases of patent infringement against 10 different defendants, including the Company, asserting that each defendant has infringed United States Patent No. 8,156,944. (the “944 Patent”). Ruyan’s second lawsuit against the Company known asRuyan Investment (Holdings) Limited vs. Vapor Corp. CV-12-5466is pending in the United States District Court for the Central District of California. All of these lawsuits have been consolidated for discovery and pre-trial purposes. The Company intends to vigorously defend against this lawsuit.

On February 25, 2013, Ruyan’s second federal patent infringement lawsuit against the Company as well as all of the other consolidated lawsuits were stayed as a result of the Court granting a stay in one of the consolidated lawsuits. The Court granted the motion to stay Ruyan’s separate lawsuits against the Company and the other defendants because one of the defendants has filed a request for inter partes reexamination of the 944 Patent. The purpose of the reexamination of the 944 Patent is to reevaluate its patentability.

As a result of the stay, all of the consolidated lawsuits involving the 944 Patent have been stayed until the reexamination is completed. As a condition to granting the stay of all the lawsuits, the Court has required any other defendant who desires to seek reexamination of the 944 Patent and potentially seek another stay (or an extension of the existing stay) based on any such reexamination to seek such reexamination no later than July 1, 2013.

Purchase Commitments

At December 31, 2012 and 2011, the Company has vendor deposits of $279,062 and $497,455, respectively, and vendor deposits are included as a component of prepaid expenses on the consolidated balance sheets included herewith.

Note 9. CONCENTRATION OF CREDIT RISK

At December 31, 2012 and 2011, accounts receivable balances included a concentration from one customer of an amount greater than 10% of the total net accounts receivable balance ($172,210 and $114,525, respectively from Customer A). As to sales, one customer accounted for sales in excess of 10% for the years ended December 31, 2012 ($4,301,339 to Customer B) No customers accounted for net revenues in excess of 10% for the year ended December 31, 2011.

Note 10. SUBSEQUENT EVENTS

Senior Convertible Notes Payable

On January 29, 2013, the Company entered into a securities purchase agreement (the “Securities Purchase Agreement”) with Robert John Sali, pursuant to which Mr. Sali (“Purchaser”) purchased from the Company (i) a $500,000 principal amount senior convertible note of the Company (the “Convertible Note”) and (ii) common stock purchase warrants to purchase up to an aggregate of 40,710 shares of the Company’s common stock (the “Warrant”) (which number of shares represents the quotient obtained by dividing (x) $25,000 (5% of the $500,000 principal amount of the Convertible Note) by (y) $0.6141 (the 30-day weighted average closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, preceding January 29, 2013)). The Company generated aggregate proceeds of $500,000 from the sale of these securities pursuant to the Securities Purchase Agreement. The Company intends to use such proceeds for working capital purposes.

The Convertible Note bears interest at 18% per annum, provides for cash interest payments on a monthly basis, matures on January 28, 2016, is redeemable at the option of the holder at any time after January 28, 2014 subject to certain limitations, is convertible into shares of the Company’s common stock at the option of the holder at an initial conversion price of $0.6755 per share (which represents 110% of the 30-day weighted average closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, preceding January 29, 2013) subject to certain anti-dilution protection and is a senior unsecured obligation of the Company. The Convertible Note does not restrict the Company’s ability to incur future indebtedness.

The Warrant is exercisable at initial exercise price of $0.6755 per share (which represents 110% of the 30-day weighted average closing price per share of the Company’s common stock, as reported on the OTC Bulletin Board, preceding January 29, 2013) subject to certain anti-dilution protection and may be exercised at the option of the holder for cash or on a cashless basis until January 28, 2018.

Employment Agreements

Effective February 19, 2013, as a result of the Company’s appointment of Jeffrey Holman as the Company’s President, Mr. Frija resigned the position of President and Mr. Frija will continue in his role as Chief Executive Officer of Company under the terms of his February 27, 2012 employment Agreement.

On February 19, 2013, the Company entered into the aforesaid employment agreement with Mr. Holman pursuant to which Mr. Holman will be employed as President of the Company for a term that shall begin on February 19, 2013, and, unless sooner terminated as provided therein, shall end on December 31, 2015; provided that such term of employment shall automatically extend for successive one-year periods unless either party gives at least six months’ advance written notice of its intention not to extend the term of employment. Mr. Holman will receive a base salary of $182,000 for the first two years of the employment agreement. Mr. Holman shall be eligible to participate in the Company’s annual performance based bonus program, as the same may be established from time to time by the Company’s Board of Directors in consultation with Mr. Holman for executive officers of the Company.

In addition, the Company may terminate Mr. Holman’s employment at any time, with or without cause (as defined in the employment agreement), and Mr. Holman may terminate his employment with the Company without or for good reason (as defined in the employment agreement), provided that termination by either party is subject to advance written notice and, in most instances, the satisfaction of other conditions. Under the employment agreement, in the event Mr. Holman’s employment is terminated by the Company without cause or by Mr. Holman for good reason, Mr. Holman will be entitled to receive severance benefits equal to three months of his base salary for each year of service. Mr. Holman’ employment agreement also contains term and post-termination non-solicitation, confidentiality and non-competition covenants.

LOGO

VAPOR CORP.

17,045,683 Shares

of

Common Stock

PROSPECTUS

, 2013


PART II—II


INFORMATION NOT REQUIRED IN THE PROSPECTUS


Item 13. Other Expenses of Issuance and Distribution.


The following table provides information regarding various actual and anticipatedsets forth the expenses payable by us in connection with the distributionoffering of the shares being registered hereby.securities described in this registration statement.  All amounts shown are estimates, except for the Securities and Exchange CommissionSEC registration fee.

SEC registration fee

  $2,053  

Legal fees and expenses

  $45,000  

Accounting fees and expenses

  $15,000  

Transfer agent fees and expenses

  $3,000  

Printing and related expenses

  $3,000  

Miscellaneous fees and expenses

  $2,000  
  

 

 

 

Total

  $70,053  
  

 

 

 

  We will bear all expenses shown below.


SEC registration fee$     10,910
Dealer Manager fees and expenses        6,525,000
Subscription agent fees and expenses           700,000
Information agent fees and expenses
     100,000
Printing and postage expenses     300,000
Legal fees and expenses     125,000
Accounting fees and expenses       75,000
Miscellaneous fees and expenses
     164,090
Total
$8,000,000

Item 14. Indemnification of Directors and Officers.


Under Section 145 of the NevadaDelaware General Corporation Law, we canRegistrant has broad powers to indemnify ourits directors and officers against liabilities they may incur in such capacities, including liabilities under the Securities Act of 1933, as amended (the “Securities Act”).  Our amendedRegistrant’s Bylaws (the “Bylaws”) provide that Registrant shall indemnify its directors and restated articlesofficers if such officer or director acted (i) in good faith, (ii) in a manner reasonably believed to be in or not opposed to the best interests of incorporationRegistrant, and (iii) with respect to any criminal action or proceeding, had no reasonable cause to believe such conduct was unlawful.  Registrant believes that indemnification under its Bylaws covers at least negligence and gross negligence, and requires Registrant to advance litigation expenses in the case of stockholder derivative actions or other actions, against an undertaking by the directors and officers to repay such advances if it is ultimately determined that the director is not entitled to indemnification.  The Bylaws further provide that rights conferred under such Bylaws shall not be deemed to be exclusive of any other right such persons may have or acquire under any agreement, vote of stockholders or disinterested directors, or otherwise.

In addition, Registrant’s Certificate of Incorporation (the “Certificate of Incorporation”) provides that, pursuant to NevadaDelaware law, ournone of its directors shall not be liable for monetary damages for breach of the directors’his or her fiduciary duty of care to usRegistrant and our stockholders.its stockholders to the fullest extent permitted by the Delaware General Corporation Law as it presently exists or may hereafter be amended from time to time.  This provision in the articlesCertificate of incorporationIncorporation does not eliminate the duty of care, and in appropriate circumstances equitable remedies such as injunctive or other forms of non-monetary relief will remain available under NevadaDelaware law.  In addition, each director will continue to be subject to liability for breach of the director’s duty of loyalty to us or our stockholders,Registrant for acts or omissions not in good faith or involving intentional misconduct, orfor knowing violations of law, for any transaction from which the director directly or indirectly derived anactions leading to improper personal benefit to the director, and for payment of dividends or approval of stock repurchases or redemptions that are unlawful under Nevadain willful or negligent violation of applicable Delaware law.  The provision also does not affect a director’s responsibilities under any other law, such as the federal securities laws or state or federal environmental laws.

Our bylaws, as amended, provide for the indemnification  The Certificate of ourIncorporation further provides that Registrant shall indemnify its directors and officers to the fullest extent permitted by law and requires Registrant to advance litigation expenses in the Nevada General Corporation Law. We arecase of stockholder derivative actions or other actions, against an undertaking by the director to repay such advances if it is ultimately determined that the director is not however, requiredentitled to indemnification.  The Certificate of Incorporation also provides that rights conferred under such Certificate of Incorporation shall not be deemed to be exclusive of any other right such persons may have or acquire under any statute, the Certificate of Incorporation, the Bylaws, agreement, vote of stockholders or disinterested directors, or otherwise.


Registrant has obtained liability insurance policies for the officers and directors that, subject to certain limitations, terms and conditions, will insure them against losses arising from wrongful acts (as defined by the policy) in their capacity as directors or officers.

In addition, Registrant has entered into agreements to indemnify any director or officerits directors and certain of its officers in connection with any (a) willful misconduct, (b) willful neglect, or (c) gross negligence toward or on behalf of usaddition to the indemnification provided for in the performanceCertificate of hisIncorporation and Bylaws.  These agreements, among other things, indemnify Registrant’s directors and certain of its officers for certain expenses (including attorney’s fees), judgments, fines and settlement amounts incurred by such person in any action or her dutiesproceeding, including any action by or in the right of Registrant, on account of services as a director or officer. We are required to advance, prior to the final dispositionofficer of any proceeding, promptly on request, all expenses incurred by anyRegistrant or as a director or officer in connection with that proceeding on receipt of any undertaking bysubsidiary of Registrant, or on behalf of thatas a director or officer of any other company or enterprise that the person provides services to repay those amounts if it should be determined ultimately that he or she is not entitled to be indemnified under our bylaws or otherwise.

We have been advised that, inat the opinionrequest of the SEC, any indemnification for liabilities arising under the Securities Act of 1933 is against public policy, as expressed in the Securities Act, and is, therefore, unenforceable.

Registrant.


II - 1

Item 15. Recent Sales of Unregistered Securities.


On August 13, 2018, the Compensation Committee of the Board of Directors of the Company approved a modification of share-based payment awards to Jeffrey Holman, the Chief Executive Officer, Christopher Santi, the President and Chief Operating Officer of the Company.  As part of the share modification, Mr. Holman and Mr. Santi were granted 11 billion and 8 billion shares of restricted common stock, respectively, on the condition that the same number of shares from their options to purchase the Company’s common stock are forfeited.

On August 13, 2018, the Compensation Committee of the Board of Directors of the Company approved an issuance of 3 billion shares of restricted common stock to the John Ollet, Chief Financial Officer of the Company.

On January 14, 2021, the Compensation Committee of the Board of Directors of the Company approved an issuance of restricted stock to the Chief Executive Officer, Chief Operating Officer, Chief Financial Officer and Anthony Panariello, a director of the Company, in consideration for agreeing to a new vesting schedule for the existing awarded restricted stock.  Each Officer of the Company was granted a 10% increase from the original award agreement.

On January 14, 2021, the Compensation Committee of the Board of Directors of the Company approved an issuance of restricted stock to Anthony Panariello a Director of the Company, in consideration for agreeing to a new vesting schedule for the existing awarded restricted stock.  The following isDirector of the Company was granted a summary10% increase from the original award agreement for a total of transactions within50 million shares of restricted common stock, which will vest on December 31, 2022, provided that the last three years involving salesgrantee remains an employee of the Company through the vesting date.

On March 29, 2021, Healthier Choices Management Corp. (the “Company”) entered into agreements (each an “Exchange Agreement”) with certain holders (the “Holders”) of the Company’s securities that were not registered underindebtedness (the “Notes”) in an aggregate amount of $1,290,260.64 to exchange the Securities Act. Information related to all securities issued or sold by us within the past three years and not registered under the Securities Act. EachNotes for 1,172,964,218 shares of the transactions described below was conducted in reliance uponCompany’s common stock at a price per share of $0.0011 (the “Exchange”), the available exemptions from the registration requirementsclosing bid price of the Securities Act under Section 4(a)(2)Company’s common stock on March, 26 2021.  The Notes were issued pursuant to that Loan and Security Agreement (the “Credit Agreement”), dated as of August 18, 2020, among The Vape Store, Inc., the Company, Healthy Choice Markets, Inc., Sabby Healthcare Master Fund, Ltd., and Sabby Volatility Warrant Master Fund, Ltd.  In connection with the Exchange, the Credit Agreement and all related loan documents were terminated and the Holder’s liens on the assets of the Securities Act or Rule 506(b)Company and its subsidiaries were cancelled.

Series B Convertible Preferred Stock

On August 16, 2018, the Company entered into agreements with certain holders of Regulation D as promulgated underits Series A Warrants.  The Company issued Series B Convertible Preferred Stock (the “Series B Stock”) in exchange for certain Series A Warrants.  A total of 20,722 shares of Series B Stock were exchanged for 46,048,318 of Series A Warrants (including those warrants issuable pursuant to a unit purchase option).  Each share of Series B Stock has a stated value equal to $1,000 and is convertible into Common Stock on a fixed basis at a conversion price of $0.00 per share.

Series C Convertible Preferred Stock

On November 17, 2020, the Securities Act as transactions by an issuer not involving a public offering. Other than as disclosed below, there were not underwriters employed in connection with anyCompany finalized the closing of the transactionsstock exchange with certain holders of its Series B Stock to exchange all the Series B Stock for 20,150 shares of Series C Convertible Preferred Stock (the “Series C Stock”).  Each share of Series C Stock has a stated value equal to $1,000 and is convertible into Common Stock on a fixed basis at a conversion price of $0.0001 per share.  As of March 5, 2021, the Series C Stock have been 100% been converted into 201.5 billion shares of Company common stock.

Series D Convertible Preferred Stock

On February 7, 2021, Healthier Choices Management Corp. (the “Company”) entered into a Securities Purchase Agreement, pursuant to which the Company sold and issued 5,000 shares of its Series D Convertible Preferred Stock (the “Preferred Stock”) to institutional investors for $1,000 per share or an aggregate subscription of $5,000,000.  The Preferred Stock is currently convertible into 2,083,333,333 shares of the Company’s Common Stock at a conversion price of $0.0024 per share, with such conversion price subject to adjustment as described below.

(1)

On October 22, 2013, the Company entered into a purchase agreement with the institutional and individual accredited investors and certain of its offers and directors identified on the signature pages

II-1

in the Certificate of Designation.


II - 2

thereto relating to the private placement of 16,666,667 shares of common stock of the Company from which the Company generated aggregate gross proceeds of $10 million. The closing of the private placement under the purchase agreement occurred on October 29, 2013. Roth Capital Partners, LLC served as the exclusive placement agent for the private placement and in consideration thereof was issued a 5-year common stock purchase warrant to purchase up to 964,850 shares of the Company’s common stock at an initial exercise price of $0.66 per share. In conjunction with the closing of the private placement under the purchase agreement, the senior convertible notes of the Company referenced below in items (2), (3), (4), (6), (7) and (8) were converted in full by the holders thereof on a cashless basis into an aggregate of 3,898,618 shares of common stock of the Company.

(2)On July 11, 2013, the Company and Angela Vacarro, the Company’s Controller, entered into a securities purchase agreement pursuant to which she purchased (i) a $75,000 principal amount senior convertible note of the Company with an initial conversion price of $1.1499 per share of common stock and (ii) a 5-year common stock purchase warrant to purchase up to 3,587 shares of the Company’s common stock at an initial exercise price of $1.1499 per share.

(3)On July 9, 2013, the Company entered into securities purchase agreements with Ralph Frija, the father of the Company’s Chief Executive Officer Kevin Frija and a less than 5% stockholder of the Company, Philip Holman, the father of the Company’s President Jeffrey Holman and a less than 5% stockholder of the Company, and Angela Vaccaro, the Company’s Controller, pursuant to which Messrs. Frija and Holman and Ms. Vaccaro purchased from the Company (i) $350,000 aggregate principal amount of the Company’s senior convertible notes with an initial conversion price of $1.1419 per share of common stock and (ii) 5-year common stock purchase warrants to purchase up to an aggregate of 16,857 shares of the Company’s common stock at an initial conversion price of $1.1419 per share.

(4)On April 30, 2013, the Company and the holder of the Company’s $500,000 principal amount senior note amended the senior note to make it convertible into shares of common stock of the Company at an initial conversion price of $0.5154 per share.

(5)On March 15 and June 15, 2013, the Company issued a total of 100,000 shares of common stock pursuant to a consultancy agreement dated March 4, 2013.

(6)On January 29, 2013, the Company entered into a securities purchase agreement with Robert John Sali, an individual accredited investor, pursuant to which Mr. Sali purchased from the Company (i) a $500,000 principal amount senior convertible note of the Company with an initial conversion price of $0.6755 per share of common stock and (ii) a 5-year common stock purchase warrant to purchase up to an aggregate of 40,710 shares of the Company’s common stock at an initial conversion price of $06755 per share.

(7)On September 28, 2012, the Company entered into a securities purchase agreement with Kevin Frija, its Chief Executive Officer, pursuant to which Mr. Frija purchased from the Company (i) a $50,000 principal amount senior convertible note of the Company with an initial conversion price of $0.24 per share of common stock and (ii) 5-year common stock purchase warrants to purchase up to an aggregate of 6,868 shares of the Company’s common stock at initial exercise price of $0.24 per share.

(8)On June 19, 2012, the Company entered into securities purchase agreements with Kevin Frija, its Chief Executive Officer, Harlan Press, its Chief Financial Officer, and Doron Ziv, a greater than 10% stockholder of the Company, pursuant to which Messrs. Frija, Press and Ziv purchased from the Company (i) $300,000 aggregate principal amount of the Company’s senior convertible notes with an initial conversion price of $0.213 per share of common stock and (ii) 5-year common stock purchase warrants to purchase up to an aggregate of 46,512 shares of the Company’s common stock at an initial exercise price of $0.213 per share.

(9)On March 7, 2011, the Company issued a total of 100,000 shares of common stock pursuant to a consultancy agreement dated February 17, 2011.

II-2


Item 16. Exhibits and Consolidated Financial Statement Schedules.

The exhibits listed on the Index to Exhibits of this Registration Statement are filed herewith or are incorporated herein by reference to other filings.

(a)Exhibits. The following exhibits are included herein or incorporated herein by reference.


Exhibit   Incorporated by Reference Filed or Furnished
No. Exhibit Description Form Date Number Herewith
1.1
        X
2.1(a)
  8-K 5/23/16 2.1  
2.1(b)
  8-K 8/3/16 1.1  
2.1(c)
  8-K 11/21/18 2.1  
2.1(d)
  8-K 12/26/18 2.2  
3.1
  10-Q 11/16/15 3.1  
3.1(a)
  8-K 3/03/17 3.1  
3.1(b)
  S-1 7/10/15 3.2  
3.1(c)
  S-4 12/11/15 3.2  
3.1(d)
  8-K 2/2/16 3.1  
3.1(e)
  8-K 3/9/16 3.1  
3.1(f)
  8-K 6/1/16 3.1  
3.1(g)
  8-K 8/5/16 3.1  
3.1(h)
  S-1 7/10/15 3.4  
3.1(i)
  8-A12B 7/27/15 3.5  
3.1(j)
  8-K 8/21/18 3.1  
3.1(k)
  8-K 9/25/20 3.1  
3.1(l)
  8-K 2/8/21 3.1  
3.2
  8-K 12/31/13 3.4  
4.1
        X
5.1
        X
10.1
  S-1 6/01/15 10.28  
10.2
  8-K 1/7/19 10.1  
10.3
  8-K 1/7/19 10.2  
10.4+
  S-8 2/8/17 4.2  
10.5+
  8-K 8/20/18 10.4  
10.6+
  8-K 3/5/21 10.1  
10.7+
  10-K 3/8/21 10.12  
10.8+
  10-K 3/8/21 10.13  
10.9+
  10-K 3/8/21 10.14  
10.10+
  10-K 3/8/21 10.5  
10.11+
  8-K 8/20/18 10.2  
10.12+
  8-K 8/20/18 10.3  
10.13+
  8-K 3/29/2021 10.1  
10.14+
  8-K 2/8/21 10.1  
23.1
        X
23.2
        X
24.1
   S-1  4/20/21 24.1  
99.1
        X
99.2
        X
99.3
        X
99.4
        X
99.5
        X
99.6
        X
99.7
        X


+

Exhibit

Number

Description of Exhibit

    2.1Acquisition Agreement and Plan of Merger made and entered into as of September 1, 2009, by and among Smoke Anywhere USA, Inc., the shareholders of Smoke Anywhere USA, Inc. who are signatories, Miller Diversified Corp., Smoke Holdings, Inc. and VAPECO Holdings Inc. (1)
    3.1Amended and Restated Articles of Incorporation of the Registrant (2)
    3.2Bylaws, as amended, of the Registrant (3)
    4.1Purchase Agreement dated as of October 22, 2013 by and among the Registrant and the investors referred to therein (4)
    4.2Registration Rights Agreement dated as of October 29, 2013 by and among the Registrant and the investors referred to therein (4)
    4.3**Form of Common Stock Purchase Warrant issued to Roth Capital Partners, LLC
    5.1**Opinion of Greenberg Traurig, P.A., legal counsel to the Registrant
  10.1Equity Incentive Plan of Registrant (2)
  10.2Lease Agreement dated March 21, 2011 by and between the Registrant and 3001 Griffin Partners, LLC (5)
  10.3Employment Agreement dated February 27, 2012 between the Registrant and Kevin Frija (6)
  10.4Employment Agreement dated February 27, 2012 between the Registrant and Harlan Press (6)
  10.5Employment Agreement dated December 12, 2012 between the Registrant and Christopher Santi (7)
  10.6Employment Agreement dated February 19, 2013 between the Registrant and Jeffrey Holman (8)
  10.7Private Label Production and Supply Agreement entered into on December 6, 2011 by and between the Registrant and Spike Marks Inc./Casa Cubana (9)
  10.8Form of Convertible Note (10)
  10.9Form of Common Stock Purchase Warrant (10)
  10.10Form of Senior Note (11)
  10.11Scan Based Trading Agreement effective as of July 25, 2012 by and among the Registrant and Dolgencorp, LLC, DG Strategic VII, Dolgen Midwest, LLC, Dolgen California, LLC, Dolgencorp of New York, Inc., Dolgencorp of Texas, Inc., DG Retail, LLC and Dollar General Partners (12)
  10.12Amendment to $300,000 Senior Convertible Note (13)
  10.13Amendment to $50,000 Senior Convertible Note (13)
  10.14Amendment to Senior Note (13)Indicates management contract or compensatory plan.

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  10.15Invoice Purchase and Sale Agreement made as of August 8, 2013 among Entrepreneur Growth Capital, LLC, the Registrant and Smoke Anywhere USA, Inc. (14)
  10.16Form of Letter Amendment to Employment Agreement by and between the Registrant and Harlan Press (14)
  10.17Credit Card Receivables Advance Agreement made as of August 16, 2013 among Entrepreneur Growth Capital, LLC, the Registrant and Smoke Anywhere USA, Inc. (15)
  10.18Form of Equity Incentive Plan Stock Option Agreement (16)
  10.19Form of Non-Equity Incentive Plan Stock Option Agreement (16)
  10.20*Amendment to Equity Incentive Plan of the Registrant
  10.21**Lease Amendment dated October 1, 2013 by and between the Registrant and Griffin Partners, LLC
  21.1Subsidiaries of the Registrant (5)
  23.1**Consent of Marcum LLP, independent registered public accountants.
  23.2Consent of Greenberg Traurig, P.A. (included in Exhibit 5.1)
  24.1Power of Attorney (see page II-5)
101**The following materials from the Registrant’s Quarterly Report on Form 10-Q for the nine months ended September 30, 2013 and its Annual Report on Form 10-K for the year ended December 31, 2012 are formatted in XBRL (eXtensible Business Reporting Language): (i) the
(b)  Consolidated Balance Sheets, (ii) the Consolidated Statements of Operations, (iii) the Consolidated Statements of Changes in Stockholders’ Equity (Deficiency), (iv) the Consolidated Statements of Cash Flow, and (iv) Notes to the Consolidated Financial Statements tagged as blocks of text.

*To be filed by amendment.
**Filed herewith.

(1)Incorporated by reference to the Registrant’s Current Report on Form 8-K dated November 11, 2009, as filed with the Securities and Exchange Commission (“SEC”) on November 13, 2009.
(2)Incorporated by reference to the Registrant’s Definitive Information Statement on Schedule 14C dated November 24, 2009, as filed with the SEC on December 10, 2009.
(3)Incorporated by reference to the Registrant’s Current Report on Form 8-K dated May 9, 2013, as filed with the SEC on May 9, 2013.
(4)Incorporated by reference to the Registrant’s Current Report on Form 8-K dated October 22, 2013, as filed with the SEC on October 23, 2013.
(5)Incorporated by reference to the Registrant’s Annual Report on Form 10-K for the fiscal year ended December 31, 2010, as filed with the SEC on March 31, 2011.
(6)Incorporated by reference to the Registrant’s Current Report on Form 8-K dated February 27, 2012, as filed with the SEC on February 28, 2012.

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(7)Incorporated by reference to the Registrant’s Current Report on Form 8-K dated December 12, 2012, as filed with the SEC on December 13, 2012.
(8)Incorporated by reference to the Registrant’s Current Report on Form 8-K dated February 19, 2013, as filed with the SEC on February 26, 2013.
(9)Incorporated by reference to the Registrant’s Current Report on Form 8-K dated December 6, 2011, as filed with the SEC on April 25, 2012.
(10)Incorporated by reference to the Registrant’s Current Report on Form 8-K dated June 19, 2012, as filed with the SEC on June 22, 2012.
(11)Incorporated by reference to the Registrant’s Current Report on Form 8-K dated July 9, 2012, as filed with the SEC on July 10, 2012.
(12)Incorporated by reference to the Registrant’s Current Report on Form 8-K dated July 31, 2012, as filed with the SEC on July 31, 2012.
(13)Incorporated by reference to the Registrant’s Current Report on Form 8-K dated April 30, 2013, as filed with the SEC on April 30, 2013.
(14)Incorporated by reference to the Registrant’s Current Report on Form 8-K dated August 8, 2013, as filed with the SEC on August 13, 2013.
(15)Incorporated by reference to the Registrant’s Current Report on Form 8-K dated August 16, 2013, as filed with the SEC on August 19, 2013.
(16)Incorporated by reference to the Registrants Form S-8 Registration Statement (No. 333-188888), as filed with the SEC on May 28, 2013

(b) Financial Statement Schedules. All financial statement schedules areSchedules


Schedules not listed above have been omitted because they arethe information required to be set forth therein is not applicable or not required or because the required information is includedshown in the financial statements or notes thereto.


Item 17. Undertakings.

Insofar as indemnification for liabilities arising under


(a) The undersigned registrant hereby undertakes:


(1)
To file, during any period in which offers or sales are being made, a post-effective amendment to this registration statement:


(i)
To include any prospectus required by Section 10(a)(3) of the Securities Act;

(ii)
To reflect in the prospectus any facts or events arising after the effective date of this registration statement (or the most recent post-effective amendment thereof) which, individually or in the aggregate, represent a fundamental change in the information set forth in the registration statement.  Notwithstanding the foregoing, any increase or decrease in volume of securities offered (if the total dollar value of securities offered would not exceed that which was registered) and any deviation from the low or high and of the estimated maximum offering range may be reflected in the form of prospectus filed with the Commission pursuant to Rule 424(b) if, in the aggregate, the changes in volume and price represent no more than 20 percent change in the maximum aggregate offering price set forth in the “Calculation of Registration Fee” table in the effective registration statement; and

(iii)
To include any material information with respect to the plan of distribution not previously disclosed in this registration statement or any material change to such information in this registration statement;

provided, however, that paragraphs (1)(i), (1)(ii) and (1)(iii) above do not apply if the Securities Act of 1933 mayregistration statement is on Form S-1 and the information required to be permittedincluded in a post-effective amendment by those paragraphs is contained in reports filed with or furnished to directors, officers and controlling persons ofthe Commission by the registrant pursuant to the foregoing provisions,Section 13 or otherwise, the registrant has been advised that in the opinionSection 15(d) of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Securities Act of 1933 and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the paymentare incorporated by the registrant of expenses incurred or paid by a director, officer or controlling person of the registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Securities Act of 1933 and will be governed by the final adjudication of such issue.

The undersigned registrant hereby undertakes that:

(1) To file, during any period in which offers or sales are being made, a post-effective amendment to this registration statement:

i. To include any prospectus required by section 10(a)(3) of the Securities Act of 1933;

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ii. To reflect in the prospectus any facts or events arising after the effective date of the registration statement (or the most recent post-effective amendment thereof) which, individually or in the aggregate, represent a fundamental change in the information set forthreference in the registration statement. Notwithstanding the foregoing, any increase or decrease in volume of securities offered (if the total dollar value of securities offered would not exceed that which was registered) and any deviation from the low or high end of the estimated maximum offering range may be reflected in the form of prospectus filed with the Commission pursuant to Rule 424(b) if, in the aggregate, the changes in volume and price represent no more than 20% change in the maximum aggregate offering price set forth in the “Calculation of Registration Fee” table in the effective registration statement.

iii. To include any material information with respect to the plan of distribution not previously disclosed in the registration statement or any material change to such information in the registration statement;

(2) That, for the purpose of determining any liability under the Securities Act of 1933, each such post-effective amendment shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initialbona fide offering thereof.

(3) To remove from registration by means of a post-effective amendment any of the securities being registered which remain unsold at the termination of the offering.

(4) That, for the purpose of determining liability of the registrant under the Securities Act of 1933 to any purchaser in the initial distribution of the securities: The undersigned registrant undertakes that in a primary offering of securities of the undersigned registrant pursuant to this registration statement, regardless of the underwriting method used to sell the securities to the purchaser, if the securities are offered or sold to such purchaser by means of any of the following communications, the undersigned registrant will be a seller to the purchaser and will be considered to offer or sell such securities to such purchaser:

i. Any preliminary prospectus or prospectus of the undersigned registrant relating to the offering required to be filed pursuant to Rule 424;

ii. Any free writing prospectus relating to the offering prepared by or on behalf of the undersigned registrant or used or referred to by the undersigned registrant;

iii. The portion of any other free writing prospectus relating to the offering containing material information about the undersigned registrant or its securities provided by or on behalf of the undersigned registrant; and

iv. Any other communication that is an offer in the offering made by the undersigned registrant to the purchaser.

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(2)
That, for the purpose of determining any liability under the Securities Act, each such post-effective amendment shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.


(3)
To remove from registration by means of a post-effective amendment any of the securities being registered which remain unsold at the termination of the offering.


(4)
That, for the purpose of determining liability under the Securities Act to any purchaser:


(i)
Each prospectus filed by the registrant pursuant to Rule 424(b)(3) shall be deemed to be part of the registration statement as of the date the filed prospectus was deemed part of and included in the registration statement; and

(ii)
Each prospectus filed pursuant to Rule 424(b) as part of a registration statement relating to an offering, other than registration statements relying on Rule 430B or other than prospectuses filed in reliance on Rule 430A, shall be deemed to be part of and included in the registration statement as of the date it is first used after effectiveness.  Provided, however, that no statement made in a registration statement or prospectus that is part of the registration statement or made in a document incorporated or deemed incorporated by reference into the registration statement or prospectus that is part of the registration statement will, as to a purchaser with a time of contract of sale prior to such first use, supersede or modify any statement that was made in the registration statement or prospectus that was part of the registration statement or made in any such document immediately prior to such date of first use.

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(5)
That, for the purpose of determining liability of the registrant under the Securities Act to any purchaser in the initial distribution of the securities, in a primary offering of securities of the undersigned registrant pursuant to this registration statement, regardless of the underwriting method used to sell the securities to the purchaser, if the securities are offered or sold to such purchaser by means of any of the following communications, the undersigned registrant will be a seller to the purchaser and will be considered to offer or sell such securities to such purchaser:


(i)
any preliminary prospectus or prospectus of the undersigned registrant relating to the offering required to be filed pursuant to Rule 424;

(ii)
any free writing prospectus relating to the offering prepared by or on behalf of the undersigned registrant or used or referred to by the undersigned registrant;

(iii)
the portion of any other free writing prospectus relating to the offering containing material information about the undersigned registrant or its securities provided by or on behalf of the undersigned registrant; and

(iv)
any other communication that is an offer in the offering made by the undersigned registrant to the purchaser.


(b)
The undersigned registrant hereby undertakes that, for purposes of determining any liability under the Securities Act, each filing of the registrant’s annual report pursuant to Section 13(a) or 15(d) of the Exchange Act (and, where applicable, each filing of an employee benefit plan’s annual report pursuant to Section 15(d) of the Exchange Act) that is incorporated by reference in the registration statement shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.


(c)
Insofar as indemnification for liabilities arising under the Securities Act, as amended, may be permitted to directors, officers and controlling persons of the registrant pursuant to the foregoing provisions, or otherwise, the registrant has been advised that in the opinion of the SEC such indemnification is against public policy as expressed in the Act and is, therefore, unenforceable.  In the event that a claim for indemnification against such liabilities (other than the payment by the registrant of expenses incurred or paid by a director, officer or controlling person of the registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the registrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Act and will be governed by the final adjudication of such issue. The undersigned registrant hereby undertakes to file an application for the purpose of determining the eligibility of the trustee to act under subsection (a) of Section 310 of the Trust Indenture Act (“Act”) in accordance with the rules and regulations prescribed by the Commission under Section 305(b)(2) of the Act.


(d)
The undersigned registrant hereby undertakes that:


(i)
For purposes of determining any liability under the Securities Act of 1933, the information omitted from the form of prospectus filed as part of this registration statement in reliance upon Rule 430A and contained in a form of prospectus filed by the registrant pursuant to Rule 424(b)(I) or (4) or 497(h) under the Securities Act shall be deemed to be part of this registration statement as of the time it was declared effective; and

(ii)
For the purpose of determining any liability under the Securities Act of 1933, each post-effective amendment that contains a form of prospectus shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.

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SIGNATURES


Pursuant to the requirements of the Securities Act of 1933, the registrant has duly caused this registration statement to be signed on its behalf by the undersigned, thereunto duly authorized in the City of Dania Beach,Hollywood, State of Florida, on November 18, 2013.

May 17, 2021.

Healthier Choices Management Corp.
VAPOR CORP.
By: /s/ Kevin FrijaJeffrey E. Holman
Name: Kevin Frija
Jeffrey E. Holman
Title: 
Chief Executive Officer (Principal Executive Officer)

POWER OF ATTORNEY

KNOW ALL PERSONS BY THESE PRESENTS, that the persons whose signature appears below constitute and appoint jointly and severally, Kevin Frija and Harlan Press, and each one of them, as his or her true and lawful attorneys-in-fact and agents, with full power of substitution and resubstitution, for him or her and in his or her name, place, and stead, in any and all capacities, to sign any and all amendments (including pre-effective and post-effective amendments) to this registration statement and to sign any registration statement and amendments thereto for the same offering filed pursuant to Rule 462(b) under the Securities Act of 1933, and to file the same, with all exhibits thereto, and other documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, full power and authority to do and perform each and every act and thing requisite and necessary to be done in connection therewith, as fully to all intents and purposes as he might or could do in person, hereby ratifying and confirming all which said attorneys-in-fact and agents, or any of them, or their or his or her substitute or substitutes, may lawfully do, or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Act of 1933, this Amendment No. 1 to the registration statement has been signed by the following persons on May 17, 2021 in the capacities and on the dates indicated.


Signature

 

Title

 

Date

/s/ Kevin Frija

Kevin Frija

 Director and
/s/ Jeffrey E. Holman
Chief Executive Officer
and Director
May 17, 2021
Jeffrey E. Holman(Principal Executive Officer) November 18, 2013

/s/ Harlan Press

Harlan Press

 
/s/ John Ollet
Chief Financial Officer,
(Principal Financial
May 17, 2021
John OlletOfficer and Principal Accounting Officer) November 18, 2013

/s/ Jeffrey Holman

Jeffrey Holman

 Director November 18, 2013

/s/ Doron Ziv

Doron Ziv

Christopher Santi
 Director
Chief Operating Officer and President
 November 18, 2013May 17, 2021
Christopher Santi
/s/ Clifford Friedman
Director
May 17, 2021
Clifford Friedman
/s/ Anthony Panariello
Director
May 17, 2021
Anthony Panariello

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