As filed with the Securities and Exchange Commission on May 12, 1997
                                                           REGISTRATION NO. 333-
================================================================================
                      
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION WASHINGTON,
Washington, D.C. 20549 ------------------------------
____________________________
FORM S-3
REGISTRATION STATEMENT UNDER
Under
THE SECURITIES ACT OF 1933 ------------------------------

ADDVANTAGE MEDIATECHNOLOGIES GROUP, INC. (Exact
(Exact name of registrant as specified in its charter) OKLAHOMA 58-1954497 (State or other jurisdiction of (I.R.S. Employer Identification No.) incorporation or organization) 5100 EAST SKELLY DRIVE, MERIDIAN TOWER, SUITE 1080 TULSA, OKLAHOMA 74135
Oklahoma73-1351610
(State of Incorporation)
(I.R.S. Employer Identification No.)

13757 North Stemmons Freeway
Farmers Branch, Texas 75234
(918) 665-8414 (Address,251-9121
 (Address, including zip code, and telephone number, including area code, of registrant's principal executive office) GARY W. YOUNG ADDVANTAGE MEDIA GROUP, INC. 5100 EAST SKELLY DRIVE, MERIDIAN TOWER, SUITE 1080 TULSA, OKLAHOMA 74135offices)

Scott Francis
Chief Accounting Officer
ADDvantage Technologies Group, Inc.
13757 North Stemmons Freeway
Farmers Branch, Texas 75234
 (918) 665-8414 (Address,251-9121
(Name, address, including zip code, and telephone number, including area code, of agent for service) COPIES TO: LYNNWOOD R. MOORE, JR., ESQUIRE CONNERservice)
With Copies To:
Del L. Gustafson, Esq.
Hall, Estill, Hardwick, Gable, Golden & WINTERS, A PROFESSIONAL CORPORATION 2400 FIRST NATIONAL TOWER, 15 EAST 5TH STREET TULSA, OKLAHOMANelson, P.C.
320 South Boston Avenue, Suite 200
Tulsa, Oklahoma 74103
(918) 586-5711 ------------------------------ APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: As soon as practicable594-0413

Approximate date of commencement of proposed sale to the public: From time to time after this Registration Statementregistration statement becomes effective.
If the only securities being registered on this form are being offered pursuant to a dividend or interest reinvestment plans, please check the following box:box.   [  ]
If any of the securities being registered on this Formform are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, as amended (the "Securities Act"), other than securities offered only in connection with dividend or interest reinvestment plans, check the following box:box. [X]
If this Formform is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act, please check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering:offering.  [  ]
If this Form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering:offering. [  ]
If delivery ofthis form is a registration statement pursuant to General Instruction I.D. or a post-effective amendment thereto that shall become effective upon filing with the prospectus is expected to be madeCommission pursuant to Rule 434,462(e) under the Securities Act, check the following box:box.  [  ]
If this form is a post-effective amendment to a registration statement filed pursuant to General Instruction I.D. filed to register additional securities or additional classes of securities pursuant to Rule 413(b) under the Securities Act, check the following box.  [_]
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of a “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.  (Check one):
Large accelerated filer  [  ] Accelerated filer  [  ]
Non-accelerated filer    [X] Smaller reporting company  [X]
----------------------------------
CALCULATION OF REGISTRATION FEE
 
 
 
 
 
 
 
   Amount to be Registered / Proposed Maximum Offering Price per Security / Proposed Maximum  Amount of
Title of Each Class of  Aggregate Offering  Registration
Securities to be Registered  Price (1)  Fee (2)
Common Stock
 
 
 
 
 
 
Preferred Stock
 
 
 
 
 
 
Warrants
 
 
 
 
 
 
Stock Purchase Contracts
      
Rights
      
Total
 
 
$20,000,000
 
 
$2,596.00
         
===================================================================================================== Title
(1)
There are being registered under this registration statement such indeterminate number of shares of common stock, preferred stock, warrants, stock purchase contracts and rights of the registrant, all at indeterminate prices as shall have an aggregate initial offering price not to exceed $20,000,000 or the equivalent amount denominated in one or more foreign currencies.  Any securities registered under this registration statement may be sold separately or as units with other securities registered under this registration statement.  The securities which may be offered pursuant to this registration statement include, pursuant to Rule 416 of the Securities Act, an additional number of common shares of the Registrant that may become issuable as a result of any stock split, stock dividends or similar event.
 (2)
Calculated pursuant to Rule 457(o) of the Securities Act.  Rule 457(o) permits the registration fee to be calculated on the basis of the maximum aggregate offering price of all of the securities listed in the table.  Therefore, the table does not specify information as to the amount to be registered with respect to each class Amount Proposedof security or the proposed maximum Proposed maximum Amount of of securities to be to be offering price aggregate registration registered registered(1) per share(2) offering price(2) fee - ----------------------------------------------------------------------------------------------------- Common Stock, $.01 par value 600,000 $3.90625 $2,343,750 $710.23 ===================================================================================================== security.
(1) Includes 50,000 shares issuable upon exercise of


The Registrant hereby amends this registration statement on such date or dates as may be necessary to delay its effective date until the Registrant shall file a warrant at an exercise price of $1.00 per share. (2) Estimated solely for the purposes of calculating thefurther amendment which specifically states that this registration feestatement shall thereafter become effective in accordance with Rule 457(c) on the basisSection 8(a) of the average ofSecurities Act, or until the bidregistration statement shall become effective on such date as the Commission, acting pursuant to said Section 8(a), may determine.




The information in this prospectus is not complete and ask price as quoted onmay be changed. We may not sell these securities until the NASDAQ Small Cap Market on May 7, 1997. THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(a) OF THE SECURITIES ACT OF 1933 OR UNTIL THIS REGISTRATION STATEMENT SHALL BECOME EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(a), MAY DETERMINE. Subject to Completion: Dated May 12, 1997 PROSPECTUS - ---------- ADDVANTAGE MEDIA GROUP, INC. 600,000 SHARES OF COMMON STOCK, PAR VALUE $.01registration statement filed with the Securities and Exchange Commission is effective. This prospectus ("Prospectus") covers 600,000 shares ("Shares") ofis not an offer to sell these securities, and it is not soliciting an offer to buy these securities in any state where the common stock, par value $.01 per share ("offer or sale is not permitted.
SUBJECT TO COMPLETION, DATED _______________, 2020
PROSPECTUS
$20,000,000
ADDVANTAGE TECHNOLOGIES GROUP, INC.

Common Stock") of ADDvantage Media Group, Inc., an Oklahoma corporation (the "Company") whichStock
Preferred Stock
Warrants
Rights
Stock Purchase Contracts
We may be offered for sale from time to time byoffer and sell the Selling Stockholders. See "Selling Stockholders." The Company will not receive any of the proceeds from the sale of Shares by the Selling Stockholders. Sales of Shares by the Selling Stockholders may be effectedsecurities listed above from time to time in one or more transactions, including block trades,offerings in the over-the- counter market, on one or more exchanges, in negotiated transactionsclasses or in a combination of any such methods of sale.series.  The sellingaggregate initial offering price of the Shares maysecurities that we will offer will not exceed $20,000,000. We will offer the securities in amounts, at prices and on terms to be at thedetermined by market price prevailingconditions at the time of sale, at a price related to such prevailing market price or at a negotiated price.the offerings. The Selling Stockholderssecurities may be deemed to be "underwriters" within the meaningoffered separately or together in any combination or as a separate series.
This prospectus provides you with a general description of the Securities Actsecurities that may be offered. Each time securities are offered (other than in connection with the exercise of 1933, as amended (the "Securities Act").certain outstanding warrants), we will provide a prospectus supplement and attach it to this prospectus. The prospectus supplement will contain more specific information about the offering and the terms of the securities being offered. The supplements may also add, update or change information contained in this prospectus.

We may sell these securities directly or through agents, underwriters or dealers, or a combination of these methods. See "Plan“Plan of Distribution."Distribution” on page 18 of this prospectus. The Company has agreed to indemnifyprospectus supplement will list any agents, underwriters or dealers that may be involved and the Selling Stockholders against certain civil liabilities, including liabilitiescompensation they will receive. The prospectus supplement will also show you the total amount of money that we will receive from selling the securities being offered, after the expenses of the offering. You should carefully read this prospectus and any accompanying prospectus supplement, the documents we incorporate by reference, together with additional information described under the Securities Act. The Company's Common Stockheading “Where You Can Find More Information” before you invest in any of our securities.

Our common stock is tradedlisted for trading on the NASDAQ Small CapGlobal Market system ("NASDAQ") under the symbol "ADDM."“AEY.”  On May 7, 1997,February 27, 2020, the closing bidlast reported sales price of the Company's Common Stock as quoted by theour common stock on NASDAQ was $3.9373 per share. The Company has agreed to pay all$4.35.
Investing in our securities involves risks.  You should carefully read and consider the costs and fees“Risk Factors” included in this prospectus, in any prospectus supplements relating to the registrationspecific offerings of the Shares covered by this Prospectus. However, the Company will not pay any discounts, concessions or commissions payable to underwriters, brokers, dealers or agents incident to the offering of the Shares covered by this Prospectus or feessecurities and expenses incurred by counsel for the Selling Stockholders. SEE "RISK FACTORS" ON PAGE 3 OF THIS PROSPECTUS FOR A DISCUSSION OF CERTAIN FACTORS THAT PROSPECTIVE INVESTORS SHOULD CONSIDER PRIOR TO AN INVESTMENT IN THESE SECURITIES. ------------------------------------ THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND EXCHANGE COMMISSION NOR HAS THE SECURITIES AND EXCHANGE COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE. ------------------------------------ The date of this Prospectus is May ____, 1997. Information contained herein is subject to completion or amendment. A registration statement relating to these securities has been filedin other documents that we file with the Securities and Exchange Commission. TheseCommission (“Commission”).  See “Risk Factors” beginning on page 3 of this prospectus.
Neither the Commission nor any state securities may not be sold nor may offers to buy be accepted priorcommission has approved or disapproved of these securities or determined whether this prospectus is truthful or complete. Any representation to the time thecontrary is a criminal offense.
The date of this prospectus is____________, 2020
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TABLE OF CONTENTS
About this Prospectus
Cautionary Statements Regarding Forward-Looking Statements
ADDvantage Technologies Group, Inc.3
Risk Factors
Use of Proceeds
Securities We May Offer
Description of Capital Stock
Description Of Warrants
Description of Stock Purchase Contracts
Description of Rights
     Plan of Distribution20
Where You Can Find More Information
Legal Opinions
Experts

ABOUT THIS PROSPECTUS
This prospectus is part of a registration statement becomes effective.that we have filed with the Commission under a “shelf” registration process. This Prospectus shallprospectus provides you with a general description of the offered securities. Each time we use this prospectus to offer securities (other than in connection with the exercise of certain outstanding warrants), we will provide a prospectus supplement (including, if applicable, a pricing supplement) that will describe the specific terms of the offering. The prospectus supplement may also add to, update or change the information contained in this prospectus. Please carefully read this prospectus, the prospectus supplement and any pricing supplement, in addition to the information contained in the documents we refer to under the heading “Where You Can Find More Information.”
You should rely only on the information contained in or incorporated by reference into this prospectus and any prospectus supplement. We have not constituteauthorized any dealer, salesman or other person to provide you with additional or different information. If anyone provides you with different or inconsistent information, you should not rely on it. This prospectus and any prospectus supplement are not an offer to sell or the solicitation of an offer to buy nor shall there beany securities other than the securities to which they relate and are not an offer to sell or the solicitation of an offer to buy securities in any jurisdiction to any person to whom it is unlawful to make an offer or solicitation in that jurisdiction. You should not assume that the information contained in this prospectus is accurate as of any date other than the date on the front cover of this prospectus, or that the information contained in any document incorporated by reference is accurate as of any date other than the date of the document incorporated by reference, regardless of the time of delivery of this prospectus or any sale of a security.
CAUTIONARY STATEMENTS REGARDING FORWARD-LOOKING STATEMENTS
Certain statements contained in or incorporated by reference into this prospectus or any prospectus supplement, including, but not limited to, information regarding the status and progress of our operating activities, the plans and objectives of our management, assumptions regarding our future performance and plans, and any financial guidance provided therein, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, or the Exchange Act. The words “believe,” “may,” “will,” “estimate,” “continues,” “anticipate,” “intend,” “foresee,” “expect” and similar expressions typically identify these forward-looking statements although not all forward-looking statements contain these identifying words.  Forward-looking statements are made subject to certain inherent risks and uncertainties that could cause actual results to differ materially from those stated. Risks and uncertainties that could cause or contribute to such differences include, without limitation, those discussed in the section entitled “Risk Factors” included in this prospectus and elsewhere in or incorporated by reference into this prospectus.  We undertake no obligation to update any forward-looking statements as a result of future events or developments.

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ADDVANTAGE TECHNOLOGIES GROUP, INC.

The following summary highlights selected information from this prospectus and in the documents incorporated by reference. Because this is a summary, it does not contain all the information about us that may be important to you. You should read this entire prospectus and the other documents referred to in “Where You Can Find Additional Information,” and the consolidated financial statements and related notes which are incorporated by reference in this prospectus. Unless the context otherwise requires, references in this prospectus to “ADDvantage,” “we,” “us,” and “our” refers to ADDvantage Technologies Group, Inc. and its subsidiaries collectively.

The Company was incorporated under the laws of Oklahoma in September 1989 as “ADDvantage Media Group, Inc.”  In December 1999, its name was changed to ADDvantage Technologies Group, Inc.  In 2019, the Company moved its headquarters from Broken Arrow, Oklahoma to the Dallas, Texas area.
The Company (through its subsidiaries) i) provides turn-key wireless infrastructure services for wireless carriers, tower companies and equipment manufacturers, and ii) distributes and services a comprehensive line of electronics and hardware for the telecommunications industry.  In addition, we offer our customers decommissioning services for surplus and obsolete equipment, which we in turn process through our recycling program.
The Company’s Wireless Infrastructure Services ("Wireless Services") segment operates through our subsidiary, Fulton Technologies, Inc. (“Fulton”), which was acquired via an asset purchase on January 4, 2019. The Company’s Wireless Services segment provides turn-key wireless infrastructure services for the four major U.S. wireless carriers, communication tower companies, national integrators, and original equipment manufacturers that support these wireless carriers.  These services primarily consist of the installation and upgrade of technology on cell sites and the construction of new small cells for 4G and 5G.
The Company’s Telecommunications segment operates through our subsidiaries, Nave Communications Company (“Nave”) and ADDvantage Triton, LLC (“Triton”). These subsidiaries sell new and refurbished telecommunications networking equipment, including both central office and customer premise equipment, to its customer base of telecommunications providers, customers and resellers located primarily in North America.  This segment also offers its customers repair and testing services for telecommunications networking equipment and decommissioning services for surplus and obsolete equipment, which is in turn processed through its recycling program.
Our principal executive offices are located at 13757 North Stemmons Freeway, Farmers Branch, Texas 75234, and our telephone number at that location is (918) 251-9121. Our website is www.addvantagetechnologies.com. Except for this prospectus and the documents incorporated by reference which are on our website, other information on our website is not and should not be considered part of this prospectus.
RISK FACTORS
An investment in our securities involves a high degree of risk.  Investors should carefully consider the risks described below before making an investment decision. Our business, financial condition or results of operations could be materially and adversely affected by any of these risks. The trading price or value of our securities could decline due to any of these risks, and investors may lose all or part of their investment.

Our telecommunications and wireless businesses are growing, but have not yet and may never achieve profitability.

For much of ADDvantage’s history, the Company was focused on its cable segment, which generated most of its revenue and profit. In 2019, ADDvantage sold its cable segment and focused on its growing telecommunications and wireless services businesses. Although we expect the revenue generated from our telecommunications and wireless services businesses to grow in the future, these segments have not generated positive earnings since our

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expansion into these businesses, and there can be no assurance that we will achieve sustained growth in these businesses, achieve or sustain profitability in them, or generate positive cash flows from them. The inability of these segments to generate a profit may also impair our ability to finance our business with traditional loan structures, which in turn may limit our ability to borrow money and fund working capital for new projects.

Our ability to comply with the financial covenants in our credit agreement depends primarily on our ability to generate sufficient EBITDA.

Our ability to comply with the financial covenants under our current credit agreement will depend primarily on our success in generating sufficient EBITDA. Under our credit agreement, we are subject to a Fixed Charge Coverage Ratio. Industry conditions and financial, business and other factors, including those we identify as risk factors in this and our other reports, will affect our ability to generate the cash flows we need to satisfy those financial covenants. Our failure to satisfy the financial covenants could result in an event of default, termination of the credit agreement, acceleration of all amounts owing under the credit agreement, and may give the counterparty the right to exercise certain other remedies under the credit agreement.

Our stockholders will not receive any proceeds from this registration, and may never receive any return of value.

We currently intend to use the net proceeds from this registration to, among other things, address working capital needs from our recent purchase of Fulton and our telecommunications businesses and fund growth initiatives and strategic acquisition opportunities. However, there is no guarantee that the investments in our remaining businesses or possible future investments in other businesses will generate a positive return to our stockholders.

In addition, we have not declared any cash dividends and do not intend to declare or pay any cash dividends in the foreseeable future.  Our stockholders will likely receive a positive return on their investment only based on any future appreciation in our stock price or upon a future sale or liquidation. There are no assurances that we will be successful, and current stockholders may never get a return on their investment.
Our success depends in part upon our executive officers and directors. 
Like all companies, our success depends in part on the efforts and abilities of our senior management personnel and other critical employees, including those in sales, marketing and product development functions. Our ability to attract, retain and motivate these employees is critical to our success. In addition, because we may acquire one or more businesses in the future, our success may depend, in part, upon our ability to retain and integrate our own personnel with personnel from acquired entities that are necessary to the continued success or the successful integration of the acquired businesses.

Our business is dependent on our customers' capital budgets. 
Our performance is impacted by our customers' capital spending for constructing, rebuilding, repairing, maintaining or upgrading broadband and wireless communications systems. Capital spending in the telecommunications and wireless industries is cyclical. A variety of factors will affect the amount of capital spending, and therefore, our sales and profits, including:

consolidations and recapitalizations in the telecommunications and wireless infrastructure industries;
general economic conditions;
availability and cost of capital;
other demands and opportunities for capital;
regulations;
demands for network services;
competition and technology; and
real or perceived trends or uncertainties in these factors.

Developments in these industries and the capital markets in recent years have reduced access to funding for certain customers, causing delays in the timing and scale of deployments of our equipment, as well as the postponement or

4

cancellation of certain projects by our customers. These developments affect both our wireless segment and telecommunications segment.

On the other hand, a significant increase in the capital budgets of our customers could impact us in a negative fashion in our telecommunications segment. Much of our inventory consists of refurbished and surplus-new equipment and materials that we have acquired from other telecommunications companies. If our customers seek to replace their legacy networks with higher-end, more expensive new equipment, the demand for our products may suffer. 

The markets in which we operate are very competitive, and competitive pressures may adversely affect our results of operations. 

The markets for broadband communication equipment and wireless infrastructure services are extremely competitive and dynamic, requiring the companies that compete in these markets to react quickly and capitalize on change. This will require us to make quick decisions and deploy substantial resources in an effort to keep up with the ever-changing demands of the industry. We compete with national and international manufacturers, distributors, resellers, wholesalers, and service providers including many companies larger than we are.

The rapid technological changes occurring in the telecommunications and wireless infrastructure markets may lead to the entry of new competitors, including those with substantially greater resources than we have. Because the markets in which we compete are characterized by rapid growth and, in some cases, low barriers to entry, smaller niche market companies and start-up ventures also may become principal competitors in the future. Actions by existing competitors and the entry of new competitors may have an adverse effect on our sales and profitability.

In our Wireless Services segment, we compete against carriers who often maintain internal personnel to perform the same services that we provide and against tower companies who often require that their crews or designated service providers perform the services that we provide.

Foreign, low-cost competition has not been a significant problem in the past but could be in the future.

The progression of online sales in the telecommunication equipment market allows additional companies to access customers and increase competition.  Increased competition can lead to lower pricing which may have an adverse effect on our sales and profitability.

In our Wireless segment, we often find ourselves in competition with both our customers and subcontractors in various markets.  The shortage of resources can drive personnel costs up, which can have an adverse effect on margins.

There also appears to be a trend toward consolidation of our competitors.  Larger combined companies may be able to provide better alternatives at lower prices to customers or potential customers.

Our gross margins have fluctuated year to year, often as a result of factors beyond our control, and we face many challenges in maintaining acceptable margins.
Gross margins among our products and services vary and are subject to fluctuation from quarter to quarter and year to year. The factors that may affect our gross margins adversely are numerous and include:

Changes in customer, geographic, or product mix;
Our ability to reduce product costs;
Royalties related to technology licensing;
Increases in material or labor costs;
Excess inventory and inventory carrying charges;
Expediting costs incurred to meet customer delivery requirements;
Tariffs on imported products;

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Obsolescence charges;
Lower of cost or net realizable value inventory charges;
Changes in shipment volume or shipping cost;

Changes in component pricing;
Increased price competition;
Changes in distribution channels;
Lower margins on competitive-bid contracts;
Increased warranty cost;
Our ability to manage the impact of foreign currency exchange rate fluctuations;
Pricing pressure from customers;
Services project delays due to equipment shortages, safety, or weather;
Ability to perform work efficiently;
Zoning or permitting delays which impede the timely performance of our wireless services; and
Increases in insurance costs.

Most of the above factors are beyond our control.

Consolidations in the telecommunications and wireless services industries could result in delays or reductions in purchases of our products and services, which could have a material adverse effect on our business. 

The telecommunications and wireless services industries have experienced the consolidation of many industry participants, and this trend is expected to continue. We and our competitors may each supply products to businesses that have merged, or will merge in the future. Consolidations could result in delays in purchasing decisions by the merged businesses and we could play either a greater or lesser role in supplying the communications and wireless products to the merged entity. These purchasing decisions of the merged companies could have a material adverse effect on our business.
We believe future consolidation may occur among our customers as they attempt to increase market share and achieve greater economies of scale. Consolidation has affected our business as our customers focus on completing business combinations and integrating their operations. In some instances, customers integrating large-scale acquisitions have reduced their purchases of our products and services as they integrate.
The business effect on us of significant customer consolidations are likely to be unclear until sometime after these transactions are completed. After a consolidation occurs, a customer may choose to reduce the number of vendors from which it purchases equipment and may choose one of our competitors as its preferred vendor. We cannot ensure that we will continue to supply equipment to the surviving communications service provider after a business combination or consolidation is completed.

Our markets are subject to rapid technological change and, to compete effectively, we must continually introduce new products that achieve market acceptance.
The telecommunications and wireless infrastructure equipment industries are characterized by rapid technological changes, evolving industry standards, changing market conditions, short product life cycles, rapidly changing customer requirements, and frequent new product and service introductions and enhancements. The introduction of products using new technologies or the adoption of new industry standards can make our existing products, or products under development, obsolete or unmarketable. Our future success will depend on our ability to enhance our existing products, to introduce new products to meet changing customer requirements and emerging technologies, and to demonstrate the performance advantages and cost-effectiveness of our products over competing products. Our failure to modify our products to support new alternative technologies or failure to achieve widespread customer acceptance of these modified products could cause us to lose market share and cause our revenues to decline.
We may not predict technological trends or the success of new products or services in the telecommunications equipment and wireless infrastructure services markets accurately. New product or service selection often requires forecasting of market trends, development and implementation of new technologies and processes and capital commitments. We do not know whether other new products or services we develop or offer will gain market acceptance or result in profitable sales.
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If we fail to anticipate or respond in a cost-effective and timely manner to technological developments, changes in industry standards or customer requirements, or if we experience any significant delays in product or service development or introduction, our business, operating results and financial condition could be affected adversely.
We may experience delays in acquiring and marketing product enhancements or new products or services that respond to technological change, evolving industry standards and changing customer requirements. We cannot ensure that we will not experience difficulties that could delay or prevent the successful acquisition, introduction, and marketing of these products or product enhancements, or that our new products and product enhancements will adequately meet the requirements of the marketplace and achieve any significant or sustainable degree of market acceptance in existing or additional markets. In addition, future introductions or announcements of products or services by us or one of our competitors embodying new technologies or changes in industry standards or customer requirements could render our then-existing products or services obsolete or unmarketable. We cannot ensure that the introduction or announcement of new product or service offerings by us or one or more of our competitors will not cause customers to defer their purchase of our existing products or services, which could cause our revenues to decline.

The delivery of our products and services could infringe on the intellectual property rights of others, which may result in costly litigation, substantial damages and prohibit us from selling our services.
Third parties may assert infringement or other intellectual property claims against us. We may have to pay substantial damages, including for past infringement, if it is ultimately determined that our products and services infringe a third party’s proprietary rights. Further, we may be prohibited from selling or providing some of our products and services before we obtain additional licenses, which, if available at all, may require us to pay substantial royalties or licensing fees. Even if claims are determined to be without merit, defending a lawsuit takes significant time, may be expensive and may divert management’s attention from our other business concerns. Any public announcements related to litigation or interference proceedings initiated or threatened against us could cause our business to be harmed and our stock price to decline.

A downturn of the U.S. or global economy could result in our customers using fewer products and services or becoming unable to pay us for our products and services on a timely basis or at all, which would materially adversely affect our business.

Because demand for our products and services are sensitive to changes in the level of economic activity, our business may suffer during economic downturns. During periods of weak economic growth or economic contraction, the demand for outsourced services could decline. When demand drops, our operating profit could be impacted unfavorably as we experience a deleveraging of our selling and administrative expense base because expenses may not decline as quickly as revenues. In periods of decline, we can only reduce selling and administrative expenses to a certain level without negatively impacting the long-term potential of our business.

Additionally, during economic downturns companies may slow the rate at which they pay their vendors, or they may become unable to pay their obligations. If our customers become unable to pay amounts owed to us, or pay us more slowly, then our cash flow and profitability may suffer significantly.

Our operating results fluctuate from quarter to quarter.
Our operating results are difficult to predict and may fluctuate significantly from quarter to quarter. Fluctuations in our quarterly operating results may be caused by many factors, including the following:

the volume and timing of customer orders and our ability to fulfill those orders or provide services in a timely manner;
the overall level of capital expenditures and maintenance operating costs by our customers;
work stoppages and other developments affecting the operations of our customers;
our ability to obtain new customers and customer contracts;
the timing of customer payments;
the timing of our new product and service introductions;

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the availability of products and services we need from our suppliers and subcontractors;
market acceptance of new and enhanced versions of our products and services;
variations in the mix of products and services we sell;
the timing of federal and state government funding of projects;
the location and utilization of our production capacity and employees;
the availability and cost of key components of our products and services;
weather conditions (which especially affects our wireless services business);
labor shortages;
the timing of equipment and supply deliveries.
Our expense levels are based in part on expectations of future revenues. If revenue levels in a particular quarter are lower than expected, our operating results will be affected adversely.

We evaluate and frequently pursue acquisitions, but we may not successfully close these acquisitions and, if these acquisitions are completed, we may have difficulty integrating the acquired businesses with our existing operations.
We regularly consider the acquisition of complementary companies and product lines. We cannot, however, ensure that we will be able to find appropriate candidates for acquisitions, reach an agreement to acquire them, or obtain any required shareholder or regulatory approvals needed to close strategic acquisitions, despite the effort and management attention invested.
The impact of future acquisitions on our business, operating results and financial condition is uncertain. In the case of businesses we may acquire in the future, we may have difficulty assimilating these businesses and their products, services, technologies and personnel into our operations. These difficulties could disrupt our ongoing business, distract our management and workforce, increase our expenses and materially adversely affect our operating results and financial condition. Also, we may not be able to retain key management and other critical employees after an acquisition. We may also acquire unanticipated liabilities. In addition to these risks, we may not realize all of the anticipated benefits of these acquisitions.

We may incur substantial additional debt which may adversely affect our leverage and financial condition and thus negatively impact the value of our stockholders’ investment in the Company.

The anticipated cash needs of our business could change significantly as we pursue business opportunities, if economic or business conditions change or if other unexpected circumstances arise that may have a material effect on the cash flow or profitability of our business. If we require additional capital resources to grow our business, either internally or through acquisition, we may need to seek to secure additional debt financing. We may not be able to obtain financing arrangements on acceptable terms or in amounts sufficient to meet our needs in the future.

The incurrence of debt could have a variety of negative effects, including: default and foreclosure on our assets if our financial results are insufficient to repay our debt obligations; acceleration of our obligations to repay the indebtedness and increased interest payments if we breach covenants that include the maintenance of certain financial ratios or reserves without a waiver or renegotiation of that covenant; and limitations on our ability to borrow additional amounts for expenses, capital expenditures, acquisitions, debt service requirements, execution of our strategy and other purposes and other disadvantages compared to our competitors who have less debt.

Our growth may be slowed if we do not have sufficient capital.

The continued growth and operation of our business may require additional funding for working capital, debt service, the development and enhancement of our products and service and possible acquisitions. We may be unable to secure such funding when needed in adequate amounts or on acceptable terms, if at all. To execute our business strategy, we may issue additional equity securities in public or private offerings, potentially at a price lower than the market price at the time of such issuance. Similarly, we may seek debt financing and may be forced to incur

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significant interest expense. If we cannot secure sufficient funding, we may be forced to forego strategic opportunities or delay, scale back or eliminate operations, acquisitions, and other investments.

We may need to raise additional capital in the future, which may not be available on acceptable terms, or at all.

We have experienced fluctuations in earnings and cash flows from operations from year to year. If our business declines, we may need to raise additional capital to pursue acquisitions or expand our operations. Such additional capital may be raised through bank borrowings, or other debt or equity financings. We cannot assure you that any Stateadditional capital will be available on a timely basis, on acceptable terms, or at all, and such additional financing may result in further dilution to our stockholders.

Our capital requirements will depend on many factors, including, but not limited to: our ability to increase revenue, reduce net losses or generate net income; market acceptance of our products and services, and the overall level of sales of our products and services; our need to respond to technological advancements and our competitors’ introductions of new products, services or technologies; our ability to control costs; promptness of customer payments; our ability to successfully negotiate arrangements with credit providers; and enhancements to subsidiaries’ infrastructure and systems.

If our capital requirements are materially different from those currently planned, we may need additional capital sooner than anticipated. If additional funds are raised through the issuance of equity the percentage ownership of our stockholders will be reduced and such securities may have rights, preferences and privileges senior to our common stock. Additional equity or debt financing may not be available on favorable terms, on a timely basis, or at all. If adequate funds are not available or are not available on acceptable terms, we may be unable to continue our operations as planned, develop or enhance our products, expand our sales and marketing programs, take advantage of future opportunities or respond to competitive pressures, or we may be forced to sell assets at prices below their stated value.

We may not be able to effectively control and manage our growth, which such offer, solicitationwould negatively impact our operations.

If our business and markets continue to grow and develop, it will be necessary for us to finance and manage expansion in an orderly fashion. In addition, we may face challenges in managing expanding product and service offerings and in integrating acquired increased demands, which could interrupt or saleadversely affect our operations and cause backlogs and administrative inefficiencies in our operations. Such events would increase demands on our existing management, workforce and facilities.

Our success depends in large part on our ability to attract and retain qualified personnel in all facets of our operations. 

Competition for qualified personnel is intense, particularly during periods of low unemployment, and we may not be successful in attracting and retaining key executives, marketing, engineering, sales personnel, and construction and operations management personnel which could impact our ability to maintain and grow our operations. Our future success will depend, to a significant extent, on the ability of our management to operate effectively. The loss of services of any key personnel, the inability to attract and retain qualified personnel in the future or delays in hiring required personnel, particularly wireless construction personnel, engineers and other technical professionals, could negatively affect our business.

Product defects or the failure of our products or services to meet specifications could cause us to lose customers and revenue or to incur unexpected expenses.
If our products or services do not meet our customers’ performance requirements, our customer relationships may suffer. Also, our products may contain defects or fail to meet product or service specifications. Any failure or poor performance of our products could result in:

delayed market acceptance of our products or services;
delayed product shipments or service completions;
unexpected expenses and diversion of resources to replace defective products, cure service defects, or identify and correct the source of errors;

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damage to our reputation and our customer relationships;
delayed recognition or reduced sales; and
product liability claims or other claims for damages that may be caused by any product or services defect or performance failures.

We have a large investment in our inventory which could become obsolete or outdated. 

Determining the amounts and types of inventory requires us to speculate to some degree as to what the future demands of our customers will be. Consolidation in the telecommunications industry or competition from other types of broadcast media could substantially reduce the demands for our inventory, which could have a material adverse effect upon our business and financial results. The telecommunications industry is characterized by rapid technological change. In the future, technological advances could lead to the obsolescence of a substantial portion of our current inventory, which could have a material adverse effect on our business. The Company continues to maintain a large investment in used, refurbished, remanufactured or surplus new equipment.

We rely heavily on a third party logistics provider that stores, repairs and tests our products.

Our subsidiary, Nave Communications, has a significant operating relationship with Palco, a third party logistics provider based in Huntsville, Alabama. Palco currently stores Nave’s inventory and performs repair services and testing, and manages incoming and outgoing products.  A sudden change in the financial viability of Palco, damage to their facility or systems, or other events that would affect Palco’s ability to perform, would delay shipments or cause us to relocate our inventory to another provider.  This would cause an adverse effect on our telecommunications segment, as shipments to customers could be delayed and costs would be unlawful priorincurred to registrationfind an alternative solution.

Our Wireless Services segment is partially dependent on a concentrated group of customers.

Our Wireless Services segment is partially dependent on the continued business of four major wireless carriers. A sudden change in the financial viability of any of the four major carriers could adversely affect the Wireless Services segment’s business outlook. Further, future consolidation of major carriers could result in decreased revenue and reduced or qualification underdelayed demand for our wireless services. We expect that any termination of a customer contract with the securities lawsmajor carriers would be damaging to our Wireless Services segment.

Our wireless services can be dangerous, and on the job injuries could adversely affect us in several ways.

Although we believe that we take adequate measures to protect the safety of our employees and others, working on towers can be dangerous.  If injuries occur to our personnel, it may damage our reputation with customers, resulting in costly lawsuits and make insurance more costly.

We rely to some extent on unaffiliated subcontractors and their mistakes or delays can adversely affect our business reputation.

We rely, especially in our wireless services business, on the performance of unaffiliated subcontractors.  In some cases, we do not have extensive experience with the subcontractors we retain.  Mistakes or delays by our subcontractors can adversely affect our business reputation, margins, and may even result in lawsuits against us.

Disruptions of our information technology infrastructure could harm our business.

We depend on our information technology infrastructure to achieve our business objectives. A disruption of our infrastructure could be caused by a natural disaster, manufacturing failure, telecommunications system failure, cybersecurity attack, intrusion or incident, or defective or improperly installed new or upgraded business management systems. Portions of our IT infrastructure also may experience interruptions, delays or cessations of service or produce errors in connection with systems integration or migration work that takes place from time to time. In the event of any such State. ------------------------------------------- ALL STATEMENTS IN THIS PROSPECTUS OTHER THAN STATEMENTS OF HISTORICAL FACT ARE FORWARD LOOKING STATEMENTS THAT ARE SUBJECT TO KNOWN AND UNKNOWN RISKS, UNCERTAINTIES AND OTHER FACTORS WHICH COULD CAUSE ACTUAL RESULTS AND PERFORMANCE OF THE COMPANY TO DIFFER MATERIALLY FROM SUCH STATEMENTS. THE WORDS "BELIEVE," "EXPECT," "ANTICIPATE," "INTEND," "WILL," AND SIMILAR EXPRESSIONS IDENTIFY FORWARD LOOKING STATEMENTS. ALTHOUGH THE COMPANY BELIEVES THE EXPECTATIONS EXPRESSED IN SUCH FORWARD LOOKING STATEMENTS ARE BASED ON REASONABLE ASSUMPTIONS WITHIN THE BOUNDS OF THE COMPANY'S KNOWLEDGE OF ITS BUSINESS, SUCH STATEMENTS ARE NOT GUARANTEES OF FUTURE PERFORMANCE AND ACTUAL RESULTS OR DEVELOPMENTS MAY DIFFER MATERIALLY FROM THOSE IN THE FORWARD LOOKING STATEMENTS. IMPORTANT FACTORS THAT COULD CAUSE ACTUAL RESULTS TO DIFFER MATERIALLY FROM THE FORWARD LOOKING STATEMENTS AND THE EXPECTATIONS OF THE COMPANY REFERRED TO IN THIS PROSPECTUS INCLUDE WITHOUT LIMITATION THE FACTORS SET FORTH UNDER THE HEADING "RISK FACTORS." -------------------------------------------- AVAILABLE INFORMATIONdisruption, we may be unable to conduct our business in the normal course. Moreover, our business involves the processing, storage and transmission of data, which would also be negatively affected by such an event. A disruption of our infrastructure could cause us to lose customers and revenue, particularly during a

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period of heavy demand for our products and services. We also could incur significant expense in repairing system damage and taking other remedial measures.

Our business could be negatively impacted by security threats, including cyber-security threats and other disruptions.

We face various security threats, including cyber-security threats to gain unauthorized access to sensitive information or to render data or systems unusable; threats to the safety of our employees; threats to the security of our facilities and infrastructure or third-party facilities and infrastructure; and threats from terrorist acts. Although we utilize various procedures and controls to monitor these threats and mitigate our exposure to such threats, there can be no assurance that these procedures and controls will be sufficient in preventing security threats from materializing. If any of these events were to materialize, they could lead to losses of sensitive information, critical infrastructure, personnel or capabilities essential to our operations and could have a material adverse effect on our reputation, financial position, results of operations or cash flows. Cyber-security attacks in particular are evolving and include, but are not limited to, malicious software, attempts to gain unauthorized access to data and other electronic security breaches that could lead to disruptions in critical systems, unauthorized release of confidential or otherwise protected information, and corruption of data.

Cyber-attacks could have a disruptive effect on our business.

From time to time we may experience cyber-attacks, attempted and actual breaches of our information technology systems and networks or similar events, which could result in a loss of sensitive business or customer information, systems interruption or the disruption of our operations. The Companytechniques that are used to obtain unauthorized access, disable or degrade service or sabotage systems change frequently and are difficult to detect for long periods of time, and we are accordingly unable to anticipate and prevent all data security incidents.

Even if we are fully compliant with legal standards and contractual or other requirements, we still may not be able to prevent security breaches involving sensitive data. The sophistication of efforts by hackers to gain unauthorized access to information systems has continued to increase in recent years. Breaches, thefts, losses or fraudulent uses of customer, employee or company data could cause consumers to lose confidence in the security of our website, point of sale systems and other information technology systems and choose not to stay in our communities or contract with us in the future. Such security breaches also could expose us to risks of data loss, business disruption, litigation and other costs or liabilities, any of which could adversely affect our business.

Negative outcomes of legal proceedings may adversely affect our business and financial condition.

We may become involved in legal proceedings from time to time. These proceedings may be complicated, costly and disruptive to our business operations. We might also incur significant expenses in defending these matters or may be required to pay significant fines, awards and settlements. Any of these potential outcomes, such as judgments, awards, settlements or orders could have a material adverse effect on our business, financial condition, operating results or our ability to do business.

We incur substantial costs as a result of operating as a public company and our management is required to devote substantial time to related compliance matters.

As a public company, we incur significant legal, accounting, and other expenses. under rules implemented by the United States Securities and Exchange Commission (“SEC”), and The Nasdaq Stock Market (“Nasdaq”). These impose various requirements on public companies, including establishing and maintaining effective disclosure and financial controls and corporate governance practices. Our management team will need to devote a substantial amount of time to these compliance requirements and we may need to hire additional personnel. Moreover, these rules and regulations will increase our legal and financial compliance costs and will make some activities more time-consuming and costly.

Pursuant to Section 404 of the Sarbanes-Oxley Act, we are required to furnish a report by our management on our internal control over financial reporting. To achieve compliance with Section 404, we engage in a process to document and evaluate our internal control over financial reporting, which is both costly and challenging. In this

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regard, we will need to continue to dedicate internal resources, potentially engage outside consultants, and adopt a detailed work plan to assess and document the adequacy of internal control over financial reporting, continue steps to improve control processes as appropriate, validate through testing that controls are functioning as documented, and implement a continuous reporting and improvement process for internal control over financial reporting.

In addition, changing laws, regulations, and standards relating to corporate governance and public disclosure are creating uncertainty for public companies, increasing legal and financial compliance costs, and making some activities more time consuming. These laws, regulations and standards are subject to varying interpretations, in many cases due to their lack of specificity and, as a result, their application in practice may evolve over time as new guidance is provided by regulatory and governing bodies. This could result in continuing uncertainty regarding compliance matters and higher costs necessitated by ongoing revisions to disclosure and governance practices. We intend to invest resources to comply with evolving laws, regulations, and standards, and this investment may result in increased general and administrative expenses and divert management’s time and attention from revenue-generating activities to compliance activities. If our efforts to comply with new laws, regulations and standards differ from the activities intended by regulatory or governing bodies due to ambiguities related to their application and practice, regulatory authorities may initiate legal proceedings against us and our business may be harmed.

As a public company, complying with applicable rules and regulations will make it more expensive for us to obtain director and officer liability insurance, and we may be required to incur substantially higher costs to obtain and maintain the same or similar coverage.

Failure to maintain effective internal control over financial reporting in accordance with Section 404 of the Sarbanes-Oxley Act could have a material adverse effect on our business and stock price.

During the course of testing our disclosure controls and procedures and internal control over financial reporting, we may identify and disclose material weaknesses or significant deficiencies in internal control over financial reporting that will have to be remedied. Implementing any appropriate changes to our internal control may require specific compliance training of our directors, officers and employees, entail substantial costs to modify our existing accounting systems, and take a significant period of time to complete. Such changes may not, however, be effective in maintaining the adequacy of our internal control over financial reporting, and any failure to maintain that adequacy or inability to produce accurate financial statements on a timely basis could result in our financial statements being unreliable, increase our operating costs and materially impair our ability to operate our business.

Recently enacted changes to the United States tax laws may have a material impact on our business or financial condition.

On December 22, 2017, United States tax reform legislation known as the Tax Cuts and Jobs Act (the “TCJA”) was signed into law. The TCJA made substantial changes to United States tax law, including a reduction in the corporate tax rate, a limitation on deductibility of interest expense, a limitation on the use of operating losses to offset future taxable income and the allowance of immediate expensing of capital expenditures. The TCJA will continue to have, significant effects on us, some of which may be adverse. The extent of the impact remains uncertain at this time and is subject to any other regulatory or administrative developments, including any further regulations or other guidance yet to be promulgated by the informational requirementsUnited States Internal Revenue Service. The TCJA contains numerous, complex provisions that could affect us.

Our outstanding common stock is thinly traded. 

While we have approximately 10.4 million shares of common stock outstanding, approximately 29% of these shares are beneficially owned on February 28, 2020, by our officers and directors, including David Chymiak, who beneficially owns 26% of the stock. As a consequence, only about 71% of our shares of common stock are held by public investors and available for public trading. The average daily trading volume of our common stock has been historically low. Thus, investors in our common stock may encounter difficulty in liquidating their investment in a timely and efficient manner.


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USE OF PROCEEDS
Unless we inform you otherwise in a prospectus supplement, we will use the net proceeds from the sale of the offered securities for general corporate purposes. These purposes may include capital expenditures, working capital, repayment or refinancing of indebtedness, acquisitions and repurchases and redemptions of securities. Pending any specific application, we may initially invest funds in short-term marketable securities or apply them to the reduction of short-term indebtedness.

SECURITIES WE MAY OFFER
The descriptions of the securities contained in this prospectus, together with the applicable prospectus supplements, summarize the material terms and provisions of the various types of securities that we may offer. We will describe in the applicable prospectus supplement relating to any securities the particular terms of the securities offered by that prospectus supplement. If so indicated in the applicable prospectus supplement, the terms of the securities may differ from the terms we have summarized below. We will also include in the prospectus supplement information, when applicable, about material U.S. federal income tax considerations relating to the securities, and the securities exchange, if any, on which the securities will be listed.

We may sell from time to time, in one or more offerings, any one or more of the following:

Common stock;
Preferred stock;
Warrants to purchase any of the securities listed above;
Stock purchase contracts;
Rights;
Any combination of the foregoing securities.

In this prospectus, we refer to the common stock, preferred stock, warrants and stock purchase contracts, and rights collectively as “securities.” The total dollar amount of all securities that we may issue under this prospectus will not exceed $20,000,000.


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DESCRIPTION OF CAPITAL STOCK
This section contains a summary, and therefore incomplete, description of our capital stock.  We have summarized selected provisions of our certificate of incorporation and our bylaws relating to our capital stock. You should read our certificate of incorporation and bylaws as currently in effect for more details regarding the provisions we describe below and for other provisions that may be important to you. We have filed copies of those documents with the Commission, and they are incorporated by reference as exhibits to the registration statement. Please read “Where You Can Find More Information.”
Authorized and Outstanding Capital Stock
The total number of shares of all classes of stock that we have authority to issue is 35,000,000, consisting of 30,000,000 shares of common stock, par value $.01 per share, and 5,000,000 shares of preferred stock, par value $1.00 per share. We had 10,442,959 shares of common stock outstanding as of February 28, 2020 and an additional 688,333 shares of common stock reserved for issuance upon the exercise of outstanding stock options and warrants.
Common Stock

The holders of common stock are entitled to one vote per share on all matters voted on by our stockholders, including the election of directors. No share of common stock affords any preemptive rights or is convertible, redeemable, assessable or entitled to benefits of any sinking or repurchase fund. Except as otherwise required by law or provided in any resolution adopted by our board of directors with respect to any series of preferred stock, the holders of shares of common stock exclusively possess all voting power of our stockholders. Subject to any preferential rights of any outstanding series of preferred stock, the holders of common stock are entitled to those dividends as may be declared from time to time by our board of directors from funds available for dividends. Upon liquidation, dissolution or winding up, holders of common stock are entitled to share equally and proportionately in any of our assets remaining after the payment of all of our liabilities and after any preferential distribution with respect to the preferred stock. The outstanding shares of common stock are validly issued, fully paid and nonassessable.
Our common stock is listed on the NASDAQ Global Market under the symbol “AEY.”
Transfer Agent and Registrar
The transfer agent and registrar for our common stock is Continental Stock Transfer & Trust Company.  The transfer agent’s address is 1 State Street, 30th Floor, New York, NY 10004 and its telephone number is (212) 509-4000.
Preferred Stock
As of the date of this prospectus, none of the shares of our preferred stock are outstanding.  Under our certificate of incorporation, our board of directors, without further action by our stockholders, is authorized to establish a series of preferred stock and to determine, with respect to that series of preferred stock, the powers, designation, preferences and rights of such series and the qualifications, limitations or restrictions of such series, including:

the distinctive serial designation of such series and the number of shares constituting such series (provided that the aggregate number of shares constituting all series of Preferred Stock shall not exceed 5,000,000);
The annual dividend rate on shares of such series, whether dividends shall be cumulative and, if so, from which date or dates;
Whether the shares of such series shall be redeemable and, if so, the terms and conditions of such redemption, including the date or dates upon and after which such shares shall be redeemable, and the amount per share payable in case of redemption, which amount may vary under different conditions and at different redemption dates;
The obligation, if any, of the Corporation to retire shares of such series pursuant to a sinking fund;
Whether shares of such series shall be convertible into, or exchangeable for, shares of stock of any other class or classes and, if so, the terms and conditions of such conversion or exchange, including the price or prices or the rate or rates of conversion or exchange and the terms of adjustment, if any;

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Whether the shares of such series shall have voting rights, in addition to the voting rights provided by law, and if so, the terms of such voting rights;
The rights of the shares of such shares in the event of voluntary or involuntary liquidation, dissolution or winding-up of the Corporation; and
Any other relative rights, powers, preference, qualifications, limitations or restrictions thereof relating to such series.
Upon the issuance and payment for shares of preferred stock, the shares will be fully paid and nonassessable. Except as otherwise may be specified in the prospectus supplement relating to a particular series of preferred stock, the preferred stock will not have any preemptive or subscription rights to acquire any class or series of our capital stock and each series of preferred stock will rank on a parity in all respects with each other series of our preferred stock and prior to our common stock as to dividends and distribution of our assets. The issuance of shares of preferred stock by our board of directors may adversely affect the rights of the holders of our common stock. For example, preferred stock may rank prior to the common stock as to dividend rights, liquidation preference or both, may have full or limited voting rights and may be convertible into shares of common stock.

The prospectus supplement relating to any series of preferred stock we offer will include specific terms relating to the offering. The description of the terms of the preferred stock to be set forth in an applicable prospectus supplement will not be complete and will be subject to and qualified by the certificate of designation relating to the applicable series of preferred stock. You should read that document for provisions that may be important to you. We will include that document as an exhibit to a filing with the Commission in connection with an offering of preferred stock.

The authorized shares of preferred stock, as well as shares of common stock, are available for issuance without further action by our stockholders, unless stockholder action is required by the rules of any stock exchange or automated quotation system on which our securities are listed or traded. If the approval of our stockholders is not required for the issuance of shares of preferred stock or common stock, the board of directors may determine not to seek stockholder approval. The NASDAQ Global Market currently requires stockholder approval as a prerequisite to listing shares in several instances, including sales or issuances (other than in a public offering) of common stock or securities convertible into, or exercisable for, common stock equal to or in excess of 20% or more of the outstanding stock determined before the proposed issuance and stock which has disproportionate voting rights.

Although our board of directors has no intention at present of doing so, it could issue a series of preferred stock that could, depending on the terms of that series, impede the completion of a merger, tender offer or other takeover attempt. Our board of directors will make any determination to issue shares based on its judgment as to our best interests and the best interests of our stockholders. Our board of directors, in so acting, could issue preferred stock having terms that could discourage an acquisition attempt, including a tender offer or other transaction that some, or a majority of, our stockholders might believe to be in their best interests or that might result in stockholders receiving a premium for their stock over the then current market price of the stock.
Anti-Takeover Effects of Oklahoma Law and Our Certificate of Incorporation and Bylaws
Our Bylaws state that any director may be removed, either for or without cause, at any meeting of the shareholders by the affirmative vote of a majority in number of shares of the shareholders present or in person by proxy at such meeting and entitled to vote for the election of such director, provided notice of the intention to act upon the removal of such director has been given in the notice calling the meeting. Under our bylaws, newly created directorships resulting from any increase in the number of directors or any vacancies on the board of directors may be filled by the affirmative vote of a majority of the directors then in office, subject to the rights, if any, of holders of our preferred stock. In addition, our bylaws provide that the directors elected to fill vacancies on the board of directors will hold office until the annual meeting of stockholders.

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Since our Board of Directors has the power to retain and discharge our officers, these provisions could make it more difficult for existing shareholders to effect a change in management. In addition, the authorization of undesignated preferred stock makes it possible for our Board of Directors to issue preferred stock with voting rights or preferences that could impede the success of any attempt to change control of our company.

These provisions are intended to enhance the likelihood of continued stability in the composition of our Board of Directors and its policies and to discourage certain types of transactions that may involve an actual or threatened acquisition of our company. The Oklahoma Control Share Act (Sections 1145 through 1155 of Title 18 of the Oklahoma statutes) also discourages takeovers by denying voting rights to shares acquired in certain block transactions (“control share acquisitions”) unless and until the shareholders approve the grant of voting right to such shares. These provisions reduce our vulnerability to an unsolicited acquisition proposal and discourage certain tactics that may be used in proxy fights. However, these provisions could have the effect of discouraging others from making tender offers for our shares and may have the effect of deterring hostile takeovers or delaying changes in control of our Company or our management.
Restrictions on Business Combinations
Section 1090.3 of the Oklahoma General Corporation Act (“OGCA”) provides that, subject to specified exceptions, a corporation may not engage in a broad range of business combinations with any “interested stockholder” for a three-year period following the time that the stockholder becomes an interested stockholder unless:
prior to that time, the board of directors of the corporation approved either the business combination or the transaction which resulted in the stockholder becoming an interested stockholder,
upon consummation of the transaction which resulted in the stockholder becoming an interested stockholder, the interested stockholder owned at least 85% of the voting stock of the corporation outstanding at the time the transaction commenced, excluding for purposes of determining the number of shares outstanding, shares owned by persons who are both officers and directors of the corporation and shares held by specified employee stock ownership plans, or
on or after that time, the business combination is approved by the board of directors of the corporation and approved at an annual meeting or special meeting of stockholders by the affirmative vote of at least 66 2/3% of the outstanding voting stock which is not owned by the interested stockholder.

In general, an “interested stockholder” is defined for purposes of Section 1090.3 to include any person that is:

the owner of 15% or more of the outstanding voting stock of the corporation, or
on or after that time, the business combination is approved by the board of directors of the corporation and approved at an annual meeting or special meeting of stockholders by the affirmative vote of at least 66 2/3% of the outstanding voting stock which is not owned by the interested stockholder.
Section 1090.3 permits a corporation to opt-out of these provisions, although we have not done so.
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DESCRIPTION OF WARRANTS
The following is a general description of the anticipated terms of the warrants we may issue from time to time.  This summary is not complete and certain provisions of the warrants when issued may differ, even materially, from the terms described below.  Particular terms of any warrants we offer will be described in the prospectus supplement relating to such warrants.
We may issue warrants to purchase common stock, preferred stock or other securities. We may issue warrants independently or together with other securities. Warrants sold with other securities may be attached to or separate from the other securities. If we issue warrants, we may do so under one or more warrant agreements between us and a warrant agent that we will name in the prospectus supplement.
We have summarized selected provisions of the warrants below. If we offer any warrants, we will file the forms of warrant certificate and warrant agreement with the Commission, and you should read those documents for provisions that may be important to you.
The prospectus supplement relating to any warrants being offered will include specific terms relating to the offering. These terms will include some or all of the following:

the title of the warrants,
the aggregate number of warrants offered,
the designation, number and terms of the common stock, preferred stock or other securities purchasable on exercise of the warrants, and procedures that may result in the adjustment of those numbers,
the exercise price of the warrants,
the dates or periods during which the warrants are exercisable,
the designation and terms of any securities with which the warrants are issued,
if the warrants are issued as a unit with another security, the date on and after which the warrants and the other security will be separately transferable,
if the exercise price is not payable in U.S. dollars, the foreign currency, currency unit or composite currency in which the exercise price is denominated,
any minimum or maximum amount of warrants that may be exercised at any one time,
any terms, procedures and limitations relating to the transferability, exchange or exercise of the warrants,
information with respect to book-entry procedures, if any,
if applicable, a discussion of material United States federal income tax considerations,
the identity of the warrant agent, if any, and
any other terms of the warrants.
Warrant certificates will be exchangeable for new warrant certificates of different denominations at the office indicated in the prospectus supplement. Prior to the exercise of their warrants, holders of warrants will not have any of the rights of holders of the securities subject to the warrants.
Modifications
We may amend the warrant agreements and the warrants without the consent of the holders of the warrants to cure any ambiguity, to cure, correct or supplement any defective or inconsistent provision, or in any other manner that will not materially and adversely affect the interests of holders of outstanding warrants.

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We may also modify or amend various other terms of the warrant agreements and the warrants with the consent of the holders of not less than a majority in number of the then outstanding unexercised warrants affected. Without the consent of the holders affected, however, no modification or amendment may:

shorten the period of time during which the warrants may be exercised, or
otherwise materially and adversely affect the exercise rights of the holders of the warrants.
Each warrant will entitle the holder to purchase the securities that we specify in the applicable prospectus supplement at the exercise price that we describe in the applicable prospectus supplement. Unless we otherwise specify in the applicable prospectus supplement, holders of the warrants may exercise the warrants at any time up to the expiration date we set forth in the applicable prospectus supplement. After the close of business on the expiration date, unexercised warrants will become void.
Holders of the warrants may exercise the warrants by delivering the warrant or other applicable certificate representing the warrants to be exercised together with specified information, and paying the required amount to us or the warrant agent, as applicable, in immediately available funds, as provided in the applicable prospectus supplement. We will set forth on the reverse side of the applicable warrant certificate and in the applicable prospectus supplement the information that the holder of the warrant will be required to deliver upon exercise.
Upon receipt of the required payment and the warrant or other applicable certificate properly completed and duly executed at the corporate trust office of the warrant agent or any other office indicated in the applicable prospectus supplement, we will issue and deliver the securities purchasable upon such exercise. If fewer than all of the warrants represented by the warrant certificate are exercised, then we will issue a new warrant certificate for the remaining amount of warrants. If we so indicate in the applicable prospectus supplement, holders of the warrants may surrender securities as all or part of the exercise price for warrants.
Enforceability of Rights
Each warrant agent will act solely as our agent under the applicable warrant agreement and will not assume any obligation or relationship of agency or trust with any holder of any warrant. A single bank or trust company may act as warrant agent for more than one issue of warrants. A warrant agent will have no duty or responsibility in case of any default by us under the applicable warrant agreement or warrant, including any duty or responsibility to initiate any proceedings at law or otherwise, or to make any demand upon us. Any holder of a warrant may, without the consent of the related warrant agent or the holder of any other warrant, enforce by appropriate legal action its right to exercise, and receive the securities purchasable upon exercise of, its warrants.
DESCRIPTION OF STOCK PURCHASE CONTRACTS
The following is a general description of the anticipated terms of the stock purchase contracts we may issue from time to time. This summary is not complete and certain provisions of the stock purchase contracts when issued may differ, even materially, from the terms described below. Particular terms of any stock purchase contracts we offer will be described in the prospectus supplement relating to such stock purchase contracts. Material U.S. federal income tax considerations applicable to the stock purchase contracts will also be discussed in the applicable prospectus supplement.

We may issue stock purchase contracts, including contracts obligating holders to purchase from us, and obligating us to sell to holders, a specified number of shares of common stock or preferred stock at a future date. We may, however, satisfy our obligations, if any, with respect to any stock purchase contract by delivering the cash value of such stock purchase contract or the cash value of the property otherwise deliverable or, in the case of stock purchase contracts on underlying currencies, by delivering the underlying currencies, as set forth in the applicable prospectus supplement. The consideration per share of common stock or preferred stock may be fixed at the time that the stock purchase contracts are issued or may be determined by reference to a specific formula set forth in the stock purchase contracts. Any stock purchase contract may include anti-dilution provisions to adjust the number of shares issuable pursuant to such stock purchase contract upon the occurrence of certain events.

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The applicable prospectus supplement will describe the terms of any stock purchase contracts in respect of which this prospectus is being delivered, including, to the extent applicable, the following:

whether the stock purchase contracts obligate the holder or us to purchase or sell, or both purchase and sell, the securities subject to purchase under the stock purchase contract, and the nature and amount of each of those securities, or the method of determining those amounts,
whether the stock purchase contracts are to be prepaid or not,
whether the stock purchase contracts are to be settled by delivery, or by reference or linkage to the value, performance, or level of the securities subject to purchase under the stock purchase contract,
any acceleration, cancellation, termination, or other provisions relating to the settlement of the stock purchase contracts, and
whether the stock purchase contracts will be issued in full registered or global form.

DESCRIPTION OF RIGHTS
We may issue rights to purchase common stock or preferred stock.  These rights may be issued independently or together with any other security offered hereby and may or may not be transferable by the shareholder receiving the rights in such an offering.  In connection with any offering of such rights, we may enter into a standby arrangement with one or more underwriters or other purchasers pursuant to which the underwriters or other purchasers may be required to purchase any securities remaining unsubscribed for after such an offering.

Each series of rights will be issued under a separate rights agreement which we will enter into with a bank or trust company, as rights agent, all as set forth in the applicable prospectus supplement.  The rights agent will act solely as our agent in connection with the certificates relating to the rights and will not assume any obligation or relationship of agency or trust with any holders of rights certificates or beneficial owners of rights.  We will file the rights agreement and the rights certificates relating to each series of rights with the Commission, and incorporate them by reference as an exhibit to the registration statement of which this prospectus is a part on or before the time we issue a series of rights.

The applicable prospectus supplement will describe the specific terms of any offering of rights for which this prospectus is being delivered, including the following:

the date of determining the shareholders entitled to the rights distribution;
the number of rights issued or to be issued to each shareholder;
the exercise price payable for each share of common stock, preferred stock or other securities upon the exercise of the rights;
the number and terms of the shares of common stock, preferred stock or other securities which may be purchased per each right;
the extent to which the rights are transferable;
the date on which the holder’s ability to exercise the rights shall commence, and the date on which the rights shall expire;
the extent to which the rights may include an over-subscription privilege with respect to unsubscribed securities;
if applicable, the material terms of any standby underwriting or purchase arrangement entered into by us in connection with the offering of such rights; and
any other terms of the rights, including the terms, procedures, conditions and limitations relating to the exchange and exercise of the rights.

The applicable prospectus supplement will include a description of any rights that we may offer and any special United States federal income tax, accounting and other considerations applicable to such rights.
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PLAN OF DISTRIBUTION
We may sell the securities from time to time pursuant to underwritten public offerings, negotiated transactions, block trades or a combination of these methods.  We may sell the securities in and outside the United States through underwriters or dealers, directly to purchasers, through agents or through any combination of these methods.  We may distribute securities from time to time in one or more transactions:

at a fixed price or prices, which may be changed;
at market prices prevailing at the time of sale;
at prices related to such prevailing market prices; or
at negotiated prices.
Except for the issuance of our common stock in connection with the exercise of certain previously-registered warrants, a prospectus supplement will typically set forth the following information:

the terms of the offering,
the names of any underwriters or agents,
the purchase price,
the net proceeds to us,
any delayed delivery arrangements,
any underwriting discounts and other items constituting underwriters’ compensation,
the initial public offering price,
any discounts or concessions allowed or reallowed or paid to dealers, and
any commissions paid to agents.
 Any public offering price and any discounts, commissions, concessions or other items constituting compensation allowed or reallowed or paid to underwriters, dealers, agents or remarketing firms may be changed from time to time. Underwriters, dealers, agents and remarketing firms that participate in the distribution of the offered securities may be “underwriters” as defined in the Securities Act. Any discounts or commissions they receive from us and any profits they receive on the resale of the offered securities may be treated as underwriting discounts and commissions under the Securities Act. We will identify any underwriters, agents or dealers and describe their commissions, fees or discounts in the applicable prospectus supplement or pricing supplement, as the case may be.
Sale Through Underwriters or Dealers
If we use underwriters in the sale of the offered securities, the underwriters will acquire the securities for their own account. The underwriters may resell the securities from time to time in one or more transactions, including negotiated transactions, at a fixed public offering price or at varying prices determined at the time of sale. Underwriters may offer securities to the public either through underwriting syndicates represented by one or more managing underwriters or directly by one or more firms acting as underwriters. Unless we inform you otherwise in the prospectus supplement, the obligations of the underwriters to purchase the securities will be subject to conditions, and the underwriters will be obligated to purchase all the securities if they purchase any of them. The underwriters may change from time to time any initial public offering price and any discounts or concessions allowed or reallowed or paid to dealers.
During and after an offering through underwriters, the underwriters may purchase and sell the securities in the open market. These transactions may include overallotment and stabilizing transactions and purchases to cover syndicate short positions created in connection with the offering. The underwriters may also impose a penalty bid, in which
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selling concessions allowed to syndicate members or other broker-dealers for the offered securities sold for their account may be reclaimed by the syndicate if the offered securities are repurchased by the syndicate in stabilizing or covering transactions. These activities may stabilize, maintain or otherwise affect the market price of the offered securities, which may be higher than the price that might otherwise prevail in the open market. If commenced, these activities may be discontinued at any time.
If we use dealers in the sale of securities, we will sell the securities to them as principals. They may then resell those securities to the public at varying prices determined by the dealers at the time of resale. The dealers participating in any sale of our securities may be deemed to be underwriters within the meaning of the Securities Act of 1933 with respect to any sale of those securities. We will include in the prospectus supplement the names of the dealers and the terms of the transaction.
Direct Sales and Sales Through Agents
We may sell the securities directly. In that event, no underwriters or agents would be involved. We may also sell the securities through agents we designate from time to time. In the prospectus supplement, we will name any agent involved in the offer or sale of the offered securities, and we will describe any commissions payable by us to the agent. Unless we inform you otherwise in the prospectus supplement, any agent will agree to use its reasonable best efforts to solicit purchases for the period of its appointment. If we engage in at-the-market sales, we will likely provide information regarding sales and prices in our quarterly filings with the Securities and Exchange Commission on Form 10-Q.
We may sell the securities directly to institutional investors or others who may be deemed to be underwriters within the meaning of the Securities Act of 1933 with respect to any sale of those securities. We will describe the terms of any of these sales in the prospectus supplement.
Exercise of Outstanding Warrants
We will sell and deliver shares of our common stock directly to those holders who validly exercise certain warrants that were registered under a previous registration statement.  No prospectus supplement will be delivered in connection with such transactions.
Delayed Delivery Contracts
If we so indicate in the prospectus supplement, we may authorize agents, underwriters or dealers to solicit offers from selected types of institutions to purchase securities from us at the public offering price under delayed delivery contracts. These contracts would provide for payment and delivery on a specified date in the future. The contracts would be subject only to those conditions described in the prospectus supplement. The prospectus supplement will describe the commission payable for solicitation of those contracts.
General Information
We may have agreements with the agents, dealers and underwriters to indemnify them against civil liabilities, including liabilities under the Securities Act of 1933, or to contribute with respect to payments that the agents, dealers or underwriters may be required to make. Agents, dealers and underwriters may engage in transactions with us or may perform services for us in the ordinary course of their businesses.
WHERE YOU CAN FIND MORE INFORMATION
We file annual reports, proxy statements, quarterly reports, special reports, and other information with the Securities and Exchange Commission (“SEC”). You may read and copy reports, statements or other information at the SEC’s Public Reference Room at 100 F Street, N.E., Washington, D.C. 20549. Please call the SEC at 1-800-SEC-0330 for information on the operation of the Public Reference Room. Our SEC filings are also available to the public at the website maintained by the SEC at http://www.sec.gov. Information about us can also be found at our website at http://www.addvantagetechnologies.com.
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This prospectus, which constitutes a part of a registration statement on Form S-3 filed by us with the SEC under the Securities Act of 1933, as amended, or the Securities Act, omits certain of the information set forth in the registration statement. Accordingly, you should refer to the registration statement and its exhibits for further information with respect to us and our common stock. Copies of the registration statement and its exhibits are on file at the offices of the SEC. This prospectus contains statements concerning documents filed as exhibits. For the complete text of any of these documents, we refer you to the copy of the document filed as an exhibit to the registration statement.
The SEC allows us to “incorporate by reference” the information we file with them, which means that we can disclose important information to you by referring you to other documents which we have filed. The information incorporated by reference is considered to be part of this prospectus, and information that we file later with the SEC will automatically update and supersede the information in this prospectus. We incorporate by reference the documents listed below and any future filings we make with the SEC under Sections 13(a), 13(c), 14 or 15(d) of the Securities Exchange Act of 1934, as amended, ("or the Exchange Act"), and, in accordance therewith, files reports, proxy statements and other informationAct, until all of the shares offered by this prospectus have been sold or we otherwise terminate the offering of these shares:
Our Annual Report on Form 10-K for the year ended September 30, 2019, as filed with the Securities and Exchange Commission (the "Commission"). Such reports,SEC on December 17, 2019, which incorporates by reference our proxy statements and other information can be inspected and copied at the public reference facilities maintained by the Commission at Room 1024, Judiciary Plaza, 450 Fifth Street, N.W., Washington, D. C. 20549,statement, as well as at its Regional Offices located at 7 World Trade Center, Suite 1300, New York, New York 10048, and 500 West Madison Street, Suite 1400, Chicago, Illinois 60661-2511. Copies of such material can be obtained also from the Public Reference Section of the Commission, 450 Fifth Street, N.W., Room 1024, Washington, D. C. 20549, at prescribed rates. Such materials can be accessed through the World Wide Web site of the Commission, which contains reports, proxy and information statements and other information regarding registrants that file electronicallyamended filed with the Commission (http://www.sec.gov). SEC on January 28, 2020;
Our Quarterly Report on Form 10-Q for the quarter ended December 31, 2019, as filed with the SEC on February 13, 2020;
Our Current Reports on Form 8-K as filed with the SEC on December 3, 2019, December 12, 2019,  February 5, 2020, February 13, 2020, February 20, 2020 and on February 27, 2020; and
The Company's Common Stock is listed with NASDAQ, and reports, proxy statements and other information concerning the Company may also be inspected at the NASDAQ offices at 1735 K Street, N.W., Washington, D. C. 20006-1506. The Company filed adescription of our common stock contained in our registration statement on Form S-3 (together withSB-2, file no. 33-9902-FW, including any amendments thereto,amendment or report filed before or after the "Registration Statement") underdate of this prospectus for the Securities Actpurpose of 1933, as amended (the "Securities Act"), with respect toupdating the Shares offered by this Prospectus. This Prospectus constitutes a part of the Registration Statement and omits certain information contained in the Registration Statement in accordance with the rules and regulations of the Commission. Accordingly, reference is made to the Registration Statement and the exhibits thereto for further information with respect to the Company and the Shares offered hereby, copies of which may be obtained at prescribed rates upon request to the Commission in Washington, D. C. Any statements contained herein concerning the provisions of any documents are not necessarily complete, and, in each instance, such statements are qualified in their entiretydescription.
In addition, we incorporate by reference to such document filed as an exhibit to the Registration Statement or otherwise filed with the Commission. The mailing address, including zip code, and the telephone number of the principal executive office of the Company is 5100 East Skelly Drive, Meridian Tower, Suite 1080, Tulsa, Oklahoma 74135, telephone number (918) 665-8414. 2 INCORPORATION BY REFERENCE The following documents filed by the Companyany filings we will make with the Commission under the Exchange Act are incorporated by reference in this Prospectus and will be deemed a part of this Prospectus: (1) Annual Report on Form 10-KSB for the year ended December 31, 1996. (2) Quarterly Report on Form 10-QSB for the three months ended March 31, 1997. (3) Form 8-A dated June 28, 1991. All documents filed by the Company pursuant to Sections 13(a), 13(c), 14 or 15(d) of the Securities Exchange Act afterof 1934  until the dateoffering of securities pursuant to this prospectus is completed or terminated.
We will provide, without charge, to each person to whom a copy of this Prospectus and prior to the terminationprospectus has been delivered, a copy of any of the offering under this Prospectus will be deemeddocuments referred to beabove as being incorporated by reference into this Prospectus fromreference. You may request a copy of these filings by writing or telephoning us at the respective dates those documents are filed. If any statement in this Prospectus, in a subsequent supplement to this Prospectusfollowing address:
Scott Francis
Chief Accounting Officer
ADDvantage Technologies Group, Inc.
13757 North Stemmons Freeway
Farmers Branch, Texas 75234
(918) 251-9121

You should rely only on the information contained or any document incorporated by reference in this Prospectus is modifiedprospectus, the prospectus supplement (including any pricing supplement). We have not authorized any person, including any salesman or superseded by a statementbroker, to provide information other than that provided in this Prospectus,prospectus or any prospectus supplement.  We have not authorized anyone to provide you with different information. We are not making an offer of the securities in a subsequent supplement toany state where the offer is not permitted. You should not assume that the information in this Prospectus,prospectus or in any documentprospectus supplement is accurate as of any date other than the date on its cover page.
LEGAL OPINIONS
Hall, Estill, Hardwick, Gable, Golden & Nelson, P.C., our outside legal counsel, will issue an opinion about the legality of the offered securities for us. Any underwriters will be advised about issues relating to any offering by their own legal counsel.

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EXPERTS
The consolidated financial statements of ADDvantage Technologies Group, Inc.,  as of September 30, 2019 and 2018, and for each of the three years in the period ended September 30, 2019, incorporated by reference in this Prospectus, the earlier statement will be deemed, for the purposes of this Prospectus to have been modified or superseded by the subsequent statement, and the earlier statement is incorporated by reference only as modified or to the extent it is not superseded. The Company will provide to each person to whom this Prospectus is delivered a copy of any or all of the documents which have been or may be incorporated by reference in this Prospectus (other than certain exhibits to those documents). Such copies will be provided upon written or oral request and without charge. Requests should be directed to Gary W. Young, ADDvantage Media Group Inc., 5100 East Skelly Drive, Meridian Tower, Suite 1080, Tulsa, Oklahoma 74135, telephone (918) 665-8414. RISK FACTORS An investment in the Common Stock involves a high degree of risk and should not be made by persons who cannot afford the loss of their entire investment. The following factors, in addition to those discussed elsewhere in this Prospectus, should be considered carefully in evaluating the Company and its business. DEPENDENCE ON WAL-WART. Virtually all of the Company's current revenues are generated from its contract with Wal-Mart Stores, Inc. ("Wal-Mart") for the installation of the Shoppers Calculator(R) in all of Wal-Mart's "Supercenter" stores ("Supercenters"). As a result, the Company is substantially dependent on its relationship with Wal-Mart for both its current operations and its future growth in the near term. While the Company recently obtained a contract with Kmart Corporation ("Kmart") for the installation of the Shoppers Calculator(R) program in certain Kmart stores, their is no assurance at this time that the Company will be successful in generating revenues from the sale of advertising under the Kmart contract. Accordingly, any adverse development affecting Wal- Mart, any decision by Wal-Mart to reduce the number of Supercenters it plans to open, or any decision by Wal-Mart to close existing Supercenter locations or any material breach by either Wal-Mart or the Company of its obligations under the contract could have a material adverse effect on the Company's operations and future prospects. The Company's relationship with Wal-Mart is governed by an agreement between Wal-Mart and the Company, pursuant to which Wal-Mart has agreed to pay the Company, before October 7, 1998, revenues totaling $23,554,800. These revenues are payable to the Company at a rate of $2,700 per four-week advertising cycle for each Supercenter in which the Company has completed the installation of its calculators until the Company has received a total of $23,554,800; provided, however, if the Company has not received revenues of $23,554,800 prior to October 7, 1998, Wal-Mart is obligated to pay the difference between such amount and the amount actually paid to the Company under the agreement prior to such date. Upon the receipt by the Company of payments totaling $23,554,800, the Company has the option to continue the agreement through October 6, 1999. If the Company elects to continue the agreement, the Company will be responsible for generating revenues from the sale of 3 advertising on the calculators installed in the Supercenter chain and is obligated to pay Wal-Mart 10% of such advertising gross revenues. During the last quarter of 1996, at Wal-Mart's request, the Company assumed primary responsibility for sales of advertising and has submitted to Wal-Mart proposals relating to the recovery of the Company's costs and expenses incurred in its advertising sales efforts, amending the sharing ratios after the guaranteed amount of revenues has been received, and extending the contract termination date. At March 31, 1997, no formal action on these proposals had been taken. However, Wal-Mart is providing certain assistance to the Company by providing, without charge to the advertiser or the Company: . the right to place Shoppers Calculator(R) with flashing lights on the shelf where the advertised products are located; . broadcast advertising spots over each store's public address system for products which are advertised on the Shoppers Calculator(R); and . statistical information regarding sales of advertised products which is useful in evaluating the effectiveness of the advertising on the Shoppers Calculator(R). This assistance is not required of Wal-Mart under the terms of the contract and any or all of it could be terminated or modified at any time. Upon expiration of the agreement, the parties would be required to enter into a new agreement for the relationship to continue. The agreement is subject to termination prior to its expiration upon any breach of any covenant, agreement, representation or warranty under the agreement by any party, including the Company's obligation to fulfill its installation obligations, that is not cured within 30 days' written notice of such breach. If the Company became unable to fulfill its installation and service obligations under the agreement for any reason and, as a result, the agreement were terminated, such termination would have a material adverse effect on the Company and could result in termination of its operations. LIMITED OPERATING HISTORY. The Company was formed in September 1989 but did not commence any significant operations until 1990. The Company was a development stage company from inception throughout a substantial portion of 1991 and generated only limited revenues through its original business plan of selling the advertising space on its calculators installed in its grocery chain network. Beginning in 1992, the Company changed its marketing emphasis to the sale of the calculators to the grocery chains, giving such chains a higher share of any advertising revenues generated by the Company, in an effort to generate greater cash flow while continuing to add grocery chains to its network. In addition, the Company found it necessary to implement a cost reduction program commencing in 1992. In 1993, the Company made a strategic decision to re-direct its marketing program to the mass merchandising industry and removed its calculators from the grocery chain network. From 1993 through most of 1995, the Company conducted product tests within the mass merchant industry and did not generate any revenues. The Company began receiving revenues under its contract with Wal-Mart in November of 1995 and, as of the date of this Prospectus, had not commenced its Shoppers Calculator(R) program under the Kmart contract. As a result, the Company has only a limited operating history under its current business plan. At December 31, 1996, the Company had positive worth, calculated in accordance with generally accepted accounting principles. In 1996, the Company earned revenues sufficient to cover its costs of sales and other expenses for the first time during any full year of operations. Prior to 1996, the Company's activities and related costs and expenses, along with interest expense, resulted in losses being incurred in all annual periods and on a cumulative basis since the Company's inception. There can be no assurance that the Company will be able to sustain profitability in the future. 4 REQUIREMENTS FOR CAPITAL. The Company's agreement with Wal-Mart contemplates the expansion of the number of calculators to be installed to approximately 519,600 calculators in 433 Supercenters by 1998. The Company anticipates that the revenues generated under the Wal-Mart agreement will provide the Company with sufficient working capital to fund the manufacturing and service costs anticipated to meet the Company's commitments under the Wal- Mart agreement. In addition, the Company anticipates that such revenues will be sufficient to fund the proposed installation of the Company's calculators under the Kmart agreement. The Company will market its mass merchandising program to other mass merchandising retail chains. If the Company is successful in obtaining contracts with such chains, it is possible the Company would require additional funds to finance future operations under those contracts. The amount of working capital which the Company may have to obtain through additional third-party financing will depend on the level of cash flow generated under the Wal-Mart agreement and the specific terms of any contract entered into with additional retailers. The Company currently has no commitments for any additional third-party financing, and there can be no assurance that the Company will be able to obtain such financing if it becomes necessary to do so or that, if such financing is obtained, such financing will be on terms and conditions that are favorable to the Company. DEPENDENCE ON SINGLE PRODUCT. The Company's financial condition and prospects are substantially dependent on the successful marketing of its solar- powered calculator program (marketed under the registered trademark "Shoppers Calculator(R)") to mass merchandising chains and the sale of advertising space thereon. Although the Company intends to develop other in-store advertising products in the future, the Company has no other products or services in the planning stages at this time and the Shoppers Calculator(R) is its only product currently available for commercial exploitation. Accordingly, the Company's financial success may be substantially dependent on the commercial acceptance of the Shoppers Calculator(R) by advertisers. See "The Company." COMMERCIAL ACCEPTANCE BY ADVERTISERS. The Company believes that the commercial success of the Shoppers Calculator(R) is ultimately dependent on its commercial acceptance by advertisers. The Company's previous efforts to establish its Shoppers Calculator(R) program in the grocery chain industry failed to achieve the desired level of acceptability by national advertisers due, in the Company's belief, to the limited size and geographic scope of its grocery chain network. See "Rick Factors - Dependence on Wal-Mart." While the Company received favorable results and responses in its test marketing of the Shoppers Calculator(R) in mass merchandising retail stores, it has yet to receive sufficient commitments for advertising to demonstrate the commercial acceptance of the Shoppers Calculator(R) program. Accordingly, there can be no assurance at this time that the Company's Shoppers Calculator(R) program in the mass merchandising industry will be commercially accepted by advertisers. NO ASSURANCE OF PUBLIC MARKET; POSSIBLE VOLATILITY OF STOCK PRICE. The Company's Common Stock is currently quoted on the NASDAQ Small Cap Market system. The market price of the Company's securities may be highly volatile. There have been periods of extreme fluctuation in the stock market that, in many cases, are unrelated to the operating performance of the issuers of the affected securities. Securities of issuers having relatively limited capitalization as the Company are particularly susceptible to significant fluctuations in response to variations in operating results. If the Company is unable to comply with certain capital surplus maintenance requirements imposed by the NASDAQ Small Cap Market system, trading of the Common Stock on the NASDAQ Small Cap Market system may be suspended or terminated. In this event, public trading of the Company's securities may be significantly more limited than would otherwise be the case and its securities may, from time to time, be subject to the "penny stock restrictions", which may have the effect of delaying transactions in stocks which are subject to such restrictions. COMPETITION. Currently, most major mass merchandising chains have not licensed third parties to sell in-store advertising in their retail stores. As a result, the Company may be one of the first advertising providers serving the mass merchants' retail stores. However, there are numerous competitors providing other types of in-store advertising mediums to other types of retailers including the framed advertising on the front of each shopping cart, shelf and aisle signs and displays, and check-out counter signage. Most of these possible competitors have greater financial and human resources and generally a more diversified product line than the Company. In addition, 5 one or more of the Company's competitors could develop a product similar or, should it choose to dispute the validity of the design patent, identical to the Shoppers Calculator(R) and compete directly against the Company. Since most manufacturers and suppliers have limited advertising budgets, the Company competes with all other advertising media. It is still uncertain whether the Shoppers Calculator(R) will be able to compete effectively for available advertising dollars. DEPENDENCE ON THIRD-PARTY MANUFACTURERS. The Company presently has no manufacturing facilities. As a result, it must rely upon third parties to manufacture all components necessary to assemble the calculators, thus giving the Company less control over the prices, quality and timing of its products than it might otherwise have if it had sufficient resources to manufacture such products itself. In addition, the manufacturer of a major component of the Company's calculator units is located in Hong Kong which is scheduled to come under the government of the People's Republic of China on June 30, 1997. Accordingly, there is a risk that such relationship may be interrupted or terminated requiring the Company to locate alternative manufacturers which may result in increased costs to the Company. DEPENDENCE ON KEY PERSONNEL. The Company's ability to develop and market its product and to achieve and maintain a competitive position depends, in large part, on its ability to attract and retain qualified personnel. Competition for such personnel is intense and there can be no assurance that the Company will be able to attract and retain such personnel. The Company is dependent in particular upon the services of its executive officers. The loss of one or more of its executive officers could have a materially adverse effect on the Company. The Company currently maintains life insurance on each of Charles H. Hood, its Chairman and President, and Gary W. Young, its Executive Vice President-Finance and Administration and Treasurer, in an amount of $1,900,000 and $1,800,000, respectively, for the benefit of the Company. GOVERNMENT REGULATION. The furnishing of advertising allowances, credits or compensation to retail establishments by manufacturers or distributors must comply with certain federal laws and with regulations promulgated by the Federal Trade Commission (the "FTC"). Advertisers may require that the programs in which they participate comply with such laws and FTC regulations, which may affect the timing and terms under which the Company's programs may be provided and may make such programs more costly. In addition, the laws and FTC regulations are very technical and may be subject to differing interpretations. The Company will attempt to maintain compliance with such laws and regulations, however, there can be no assurance that it will be able to do so. PATENT RISKS. The Company has acquired all rights in a design patent issued in December 1986 on the Shoppers Calculator(R) described as a "Calculator for a Shopping Cart." In addition, the Company has acquired all rights in a U.S. design patent issued in 1992 on the Shoppers Calculator(R) described as a "Calculator with Advertising Space for a Shopping Cart Handle" and additional design patents on package concept calculators. There can be no assurance, however, that the design patents will provide adequate protection against competing products. The Company has filed the necessary documentation to seek design patents or registered designs in Australia, Canada, France, Germany, the United Kingdom and Venezuela with respect to the U.S. design patent issued in August 1992. Design patents or registered designs for the Shoppers Calculator(R) have been granted or registered in Australia, Canada, Germany and the United Kingdom. There is no assurance that foreign design patents will ultimately be granted in those countries where applications are pending. In addition, there is no assurance that the granting of design patents or the registration of registered designs will provide adequate protection against competing products. The Company believes that the design patent issued in August 1992 is material and important to its business because of (i) the protection it should provide against competitors using this precise design of advertising medium, and (ii) the revenues it believes it will be able to generate through leasing and sales of the Shoppers Calculators and licensing their use. However, the Company does not believe that the design patient is essential to its success. 6 Because of its development and marketing activities to date and the size of the potential market, the Company believes that it could operate profitably even if it did not have the protection of the design patent. The granting of a patent by the U.S. Patent Office is not determinative of the validity of a patent; such validity can be disputed by third parties in legal proceedings or the Company may be forced to institute legal proceedings to enforce validity. If any such legal proceedings were commenced, the costs thereof could be substantial and have a material adverse effect on the Company. The Company will benefit from the design patent and pending design patent only if it is successful in its efforts to market the advertising space to advertisers, however, there is no assurance that such advertising will be commercially accepted. Additionally, substitutes for successfully patented items are frequently developed and there can be no assurance that a substitute for the Shoppers Calculator(R) will not be successfully developed and marketed, which could have a material adverse effect on the future operations of the Company. LIMITATION ON DIRECTOR LIABILITY UNDER OKLAHOMA LAW. Pursuant to the Company's Certificate of Incorporation and under Oklahoma law, directors of the Company are not liable to the Company or its shareholders for monetary damages for breach of fiduciary duty, except for liability in connection with a breach of duty of loyalty, for acts or omissions not in good faith or which involve intentional misconduct or a knowing violation of law, for dividend payments or stock repurchases that are illegal under Oklahoma law or for any transaction in which a director has derived an improper personal benefit. NO DIVIDENDS ON COMMON STOCK; PRIORITY OF PREFERRED STOCK DIVIDENDS. The Company has paid no dividends to holders of its Common Stock since its inception. The Company currently intends to retain any earnings in excess of the dividends payable on its outstanding shares of the Company's Series A Preferred Stock to finance future growth. At March 31, 1997, the Company had 227,750 shares of Series A Preferred Stock outstanding on which all accrued dividends must be paid to the holders thereof before dividends may be declared and paid on the Company's Common Stock. Dividends accrue on the Preferred Stock at the rate of $.40 per share per year, payable quarterly. At March 31, 1997, there were accrued but unpaid dividends of $432,850 and accrued interest thereon in the amount of $109,382 payable with respect to the Preferred Stock. ANTI-TAKEOVER EFFECTS OF ISSUANCE OF PREFERRED STOCK. The Board of Directors has the authority to issue shares of preferred stock in one or more series, to fix the number of shares constituting any such series, and to fix the rights and preferences of the shares constituting any series, without any further vote or action by the stockholders. The issuance of preferred stock by the Board of Directors could adversely affect the rights of the holders of Common Stock. For example, such issuance could result in a class of securities outstanding that would have preferences with respect to voting rights and dividends and in liquidation over the Common Stock, and could (upon conversion or otherwise) enjoy all of the rights appurtenant to Common Stock. The Board's authority to issue preferred stock could discourage potential takeover attempts and could delay or prevent a change in control of the Company through merger, tender offer, proxy contest or otherwise by making such attempts more difficult to achieve or more costly. There are 1,000,000 shares of preferred stock authorized, of which 300,000 have been designated as Series A Preferred Stock, and of which 227,750 shares are outstanding as of March 31, 1997. The Board of Directors has no present intention to issue any additional shares of preferred stock. THE COMPANY ADDvantage Media Group, Inc. was organized under the laws of the State of Oklahoma in September 1989. The Company markets solar-powered calculators which are attached to the handles of shopping carts. These calculators contain an advertising space available for sale to advertisers for presenting an advertising message to consumers. The calculators are known by the registered trademark of "Shoppers Calculators(R)." 7 The Company's business plan calls for marketing the Shoppers Calculator(R) program to retail chains, principally mass merchandisers, and selling or assisting in the sale of the advertising space available on the units to advertisers and sharing the advertising revenues with the retail chains. The Company has entered into an agreement with Wal-Mart for the installation of its calculators in all of Wal-Mart's Supercenters throughout the continental United States. The addition of the Supercenters into the Shoppers Calculator(R) program currently constitutes the Company's principal business operations. At March 31, 1997, the Company had installed its calculators at 327 Supercenters. On June 3, 1996, the Company entered into an agreement with Kmart Corporation ("Kmart") for the installation of its calculators in designated Kmart and Super Kmart Center Stores. Under the Kmart agreement, the Company will install and maintain its Shoppers Calculator(R) in certain Kmart and Super Kmart Center Stores and will be responsible for generating revenues, which will be shared with Kmart, from the sale of the advertising messages. The agreement provides an initial term of one year and continues thereafter on a month to month basis until terminated by either party on 60 days priority notice. Although the number of Kmart Stores to be included initially in the Shoppers Calculator(R) program has not been determined, the Company anticipates that the agreement will include initially approximately 125 Super Kmart Centers and 56 Kmart "Pantry" stores. The Company anticipates that it will not commence installation of its calculators in the Kmart stores until (a) it receives sufficient advertising commitments necessary to cover the manufacturing and installation costs of the calculators to be installed in such store and (b) the company's new calculator units are available for installation. At this time, the Company is not able to predict when or if the installation of Shoppers Calculator(R) in Kmart stores will commence. USE OF PROCEEDS The Company will not receive any part of the proceeds of the sale of Shares. See "Plan of Distribution." The Shares include 50,000 Shares which may be acquired by L.G. Zangani, Inc. at an exercise price of $1.00 per share upon the exercise of a warrant issued by the Company (the "Warrant"). The Company will receive the exercise price of $50,000 if the Warrant is exercised in full. Any amounts received by the Company from the exercise of such Warrant, less the Company's share of the estimated expenses of the cost of this Offering, are not allocated to a specific purpose and will be used by the Company as general working capital. The Company has agreed to pay all costs and fees relating to the registration of the Common Stock covered by this Prospectus, except for any discounts, concessions or commissions payable to underwriters, brokers, dealers or agents incident to the offering of the Shares covered by this Prospectus or any legal fees incurred by any Selling Shareholders relating to this offering. SELLING STOCKHOLDERS This Prospectus covers offers from time to time by each of the Selling Stockholders. The following table sets forth (a) the name of each Selling Stockholder, (b) the number shares of Common Stock beneficially owned as of the date of this Prospectus by each Selling Stockholder, (c) the number of shares of Common Stock offered under this Prospectus, (d) the number of shares of Common Stock beneficially owned after the offering, assuming that all shares of Common Stock being offered hereby are sold and that such are outstanding, and (e) the percentage of Common Stock beneficially owned after completion of this offering assuming that all shares of Common Stock being offered hereby are sold and that such are outstanding. 8
PERCENTAGE OF COMMON COMMON COMMON STOCK STOCK STOCK BENEFICIALLY BENEFICIALLY COMMON BENEFICIALLY OWNED AFTER OWNED STOCK OWNED AFTER COMPLETION PRIOR TO BEING COMPLETION OF OF SELLING STOCKHOLDER OFFERING OFFERED OFFERING/(1)/ OFFERING/(1)/ ------------------- -------- ------- ------------- ------------- W. S. Atherton 240,000/(2)/ 50,000 190,000/(2)/ 3.2% J. Larre Barrett/(3)/ 119,680/(4)/ 50,000 69,680/(4)/ 1.2% David A. Cole 30,000 25,000 5,000 * Donald Conway 87,000 50,000 37,000 * Edward G. Culverwell 109,000/(5)/ 25,000 84,000 1.4% Culverwell & Co., Inc. 92,812/(6)/ 50,000 42,812 * Robert W. Davis 170,150 25,000 145,150 2.5% Richard S. Friedman 25,000 25,000 0 - Timothy J. Hayes 295,000/(7)/ 50,000 245,000/(7)/ 4.9% Charles H. Hood/(8)/ 568,800/(9)/ 12,500 556,300/(9)/ 9.2% Fred Karp 50,000 50,000 0 - Robert J. Koenig 50,000 50,000 0 - Jeffrey Markowitz 25,000 25,000 0 - L. G. Zangani, Inc. 50,000/(10)/ 50,000 0 - Michael R. and Angela S. Wagner 15,500 12,500 3,000 * Todd E. and Suellen H. Young 53,000 50,000 3,000 *
- ------------------ * Less than one percent (1) Assumes (a) all Shares covered by this Prospectus are sold, (b) the Selling Stockholder does not acquire beneficial ownership of additional shares of Common Stock after the date of this Prospectus, and (c) the Company does not issue any additional shares of Common Stock after the date of this Prospectus other than upon the exercise of the Warrant. The amounts indicated are based on outstanding Common Stock of 5,856,584 shares as of March 31, 1997. Shares of Common Stock which a person has the right to acquire within 60 days are deemed to be outstanding for the purpose of computing the percentage ownership of such person, but are not determined to be outstanding for the purpose of computing the percentage ownership of any other person. (2) Includes 30,000 shares which represent Mr. Atherton's beneficial ownership interest in shares held by Atherton & Murphy Investment Company. 9 (3) Mr. Barrett is a Director of the Company. (4) Includes 50,000 shares subject to options which are currently exercisable. (5) Does not include 92,812 shares held by Culverwell & Co., Inc., of which Mr. Culverwell is the majority stockholder. (6) Culverwell & Co., Inc. ("Culverwell") acquired these shares as partial consideration for underwriting and/or broker-dealer services rendered to the Company prior to this offering. Culverwell has rendered such services to the Company from time to time in connection with the Company's initial public offering of its Common Stock and subsequent private offerings. (7) Mr. Hayes acquired these shares as partial consideration for equipment leasing services rendered to the Company by Timmer Leasing ("Timmer"), which is controlled by Mr. Hayes. Includes 25,000 shares held of record by Timmer. (8) Mr. Hood is the Chairman of the Board, President and a Director of the Company. (9) Includes 190,000 shares subject to options which are currently exercisable. (10) L.G. Zangani, Inc. ("Zangani") may acquire these shares upon the exercise of warrants issued by the Company to Zangani in 1993 as partial consideration for public relations and marketing services rendered to the Company. Such warrants have an exercise price of $1.00 per share. PLAN OF DISTRIBUTION The Shares may be offered and sold pursuant to this Prospectus from time to time by the Selling Stockholders, or by pledgees, donees, transferees or other successors in interest. The Shares may be sold by the Selling Stockholders in one or more transactions on the NASDAQ or otherwise at market prices then prevailing or in privately negotiated transactions. The shares may be sold by one or more of the following: (i) ordinary brokerage transactions and transactions in which the broker solicits purchasers; (ii) purchases and resale by a broker-dealer for its account pursuant to this Prospectus, and (iii) a block trade in which the broker-dealer so engaged will attempt to sell the Shares as agent but may position and resell a portion of the block as principal to facilitate the transaction. The Company has not been advised by the Selling Stockholders that they have, as of the date hereof, made any arrangements relating to the distribution of the Shares covered by this Prospectus. In effecting sales, broker-dealers engaged by the Selling Stockholders may arrange for other broker-dealers to participate, and, in such case, broker-dealers will receive commissions or discounts from the Selling Stockholders in amounts to be negotiated immediately prior to sale. In offering the Shares, the Selling Stockholders and any broker-dealers and any other participating broker-dealers who execute sales for the Selling Stockholders may be deemed to be "underwriters" within the meaning of the Securities Act in connection with such sales, and any profits realized by the Selling Stockholders and the compensation of such broker-dealer may be deemed to be underwriting discounts and commissions. In addition, any Shares covered by this Prospectus which qualify for sale pursuant to Rule 144 may be sold under Rule 144 rather than pursuant to this Prospectus. 10 LEGAL OPINION Certain legal matters in connection with the shares offered hereby will be passed upon for the Company by Conner & Winters, A Professional Corporation, Tulsa, Oklahoma. EXPERTS The financial statements and schedules incorporated by reference in this Prospectusprospectus and elsewhere in the Registration Statement, to the extent and for the periods indicated in their reports,registration statement of which this prospectus is a part, have been audited by Tullius Taylor Sartain & Sartain,HoganTaylor LLP, independent registered public accountants, as indicated in their report with respect thereto, and are includedincorporated by reference herein in reliance upon the authority of said firm as experts in giving such reports. 11 No dealer, salesman or other person has been authorized to give any information not contained in this Prospectus and, if given or made, such information or representations must not be relied upon as having been authorized by the Company. This Prospectus does not constitute an offer to sell or a solicitation of an offer to buy any of the securities offered hereby in any jurisdiction to any person to whom it is unlawful to make such offer in such jurisdiction. Neither the delivery of this Prospectus nor any sale hereunder shall under any circumstances create any implication that there has been no change in the affairs of the Company since the date hereof. ----------------------- Table of Contents Page ---- Available Information.................................................... 2 Incorporation by Reference............................................... 3 Risk Factors............................................................. 3 The Company.............................................................. 7 Use of Proceeds.......................................................... 8 Selling Stockholders..................................................... 8 Plan of Distribution..................................................... 10 Legal Opinion............................................................ 11 Experts.................................................................. 11 600,000 SHARES

23

PROSPECTUS
$20,000,000
ADDVANTAGE MEDIATECHNOLOGIES GROUP, INC. COMMON STOCK ---------------- PROSPECTUS ---------------- MAY ___, 1997 12

Common Stock
Preferred Stock
Warrants
Rights
Stock Purchase Contracts
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PART II

INFORMATION NOT REQUIRED IN PROSPECTUS ITEM

Item 14. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION
Nature of Expense ----------------- SEC Registration Fee..................... $ 710 Legal Fees (Including Blue Sky).......... $ 8,000 Accounting Fees and Expenses............. $ 3,000 Printing................................. $ 2,000 Miscellaneous............................ $ 1,290 Total............................... $15,000
Other Expenses of Issuance and Distribution.
The foregoingfollowing table sets forth the estimated expenses except forpayable by ADDvantage Technologies Group, Inc. (the "Company") in connection with the SEC Registration Fee,offering described in this registration statement.
 Registration fee
 
$
2,596.00
 
 Printing expenses
  
(1)

 Accounting fees and expenses
  
(1)

 Legal fees and expenses
  
(1)

 Miscellaneous
  
(1)

 Total
 $
[              ]


(1)  These fees are estimates. ITEMcalculated based on the type of securities offered and the number of issuances and, accordingly, cannot be estimated at this time. The applicable prospectus supplement will set forth the estimated amount of expenses of any offerings of securities.
Item 15. INDEMNIFICATION OF OFFICERS AND DIRECTORS Indemnification of Directors and Officers.
Limitation of Liability of Directors.

The Company's Amendedregistrant's Certificate of Incorporation, as amended ("Certificate of Incorporation") and Bylaws provide that each person who was or is made a party to, or is involved in, any action, suit or proceeding by reason of the fact that he or she was a director, officer, employee or officeragent of the Companyregistrant (or was serving at the request of the Companyregistrant as a director, officer, employee or agent for another entity) will be indemnified and held harmless by the Company,registrant, to the fullest extent not prohibited by the Oklahoma General Corporation Act.laws of Oklahoma. Under Section 1031 of the Oklahoma General Corporation Act (the "OGCA"), a corporation may indemnify a director, officer, employee or agent of the corporation against expenses (including attorneys' fees), judgments, fines and amounts paid in settlement actually and reasonably incurred by him or her if he or she acted in good faith and in a manner he or she reasonably believed to be in or not opposed to the best interests of the corporation and, with respect to any criminal action or proceeding, had no reasonable cause to believe his or her conduct was unlawful. In the case of an action brought by or in the right of a corporation, the corporation may indemnify a director, officer, employee or agent of the corporation against expenses (including attorneys' fees) actually and reasonably incurred by him or her if he or she acted in good faith and in a manner he or she reasonably believed to be in the best interests of the corporation, except that no indemnification shall be made in respect of any claim, issue or matter as to which such person shall have been adjudged to be liable to the corporation unless a court finds that, in view of all the circumstances of the case, such person is fairly and reasonably entitled to indemnity for such expenses as the court shall deem proper.

25

The Company's Certificate of Incorporation ("Certificate of Incorporation") provides that to the maximum extent permitted by the Oklahoma General Corporation Act, a director of the Company shall not be liable to the Company or its shareholders for monetary damages for breach of fiduciary duty as a director. The Oklahoma General Corporation ActOGCA permits Oklahoma corporations to include in their certificates of incorporation a provision eliminating or limiting director liability for monetary damages arising from breaches of their fiduciary duty. The Certificate of Incorporation provides that to the maximum extent permitted by law, a director of the registrant shall not be liable to the registrant or its shareholders for monetary damages for breach of fiduciary duty as a director. The only limitations imposed under the statuteOGCA and the Company's Certificate of Incorporation are that the provision may not eliminate or limit a director's liability (I)will not be limited: (i) for breaches of the director's duty of loyalty to the corporation or its 13 shareholders, (ii) for acts or omissions not in good faith or involving intentional misconduct or known violations or law, (iii) for the payment of unlawful dividends or unlawful stock purchases or redemptions, or (iv) for transactions in which the director derived an improper personal benefit. ITEM 16. EXHIBITS 4.1 Form of Registration Agreement. 5.1 Opinion of Conner & Winters, A Professional Corporation, as

The foregoing summaries are necessarily subject to the legalitycomplete text of the securitiesstatutes, the Certificate of Incorporation and Bylaws referred to above and are qualified in their entirety by reference thereto.

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Item 16. Exhibits.

(a) The Exhibits set forth on the Exhibits Index below have been or are being registered. 23.1 Consentfiled herewith and are numbered in accordance with Item 601 of Tullius Taylor Sartain & Sartain. 23.2 ConsentRegulation S-K.

(b) Financial statement schedule have been omitted, as the information required to be set forth herein is included in the financial statements or notes thereto incorporated by reference into the prospectus forming part of Conner & Winters, A Professional Corporation (included in opinionthis registration statement.

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EXHIBITS INDEX

   INCORPORATED BY REFERENCE
Exhibit No.DescriptionFiled HerewithFormFile No.ExhibitFiling Date
1.1*Form of Underwriting Agreement.     
4.1Certificate of Incorporation of ADDvantage Technologies Group, Inc., as amended.     
4.2Amended and Restated Bylaws of ADDvantage Technologies Group, Inc., effective December 28, 2007. 8-K001-107993.1December 31,2007
4.3Form of Common Stock Certificate.     
4.4*Form of Certificate with respect to Preferred Stock.     
4.5*Form of Warrant Agreement and Warrant.     
4.6*Form of Right Agreement and Right.     
4.7*Form of Stock Purchase Contract.     
5.1Legal Opinion of Hall, Estill, Hardwick, Gable, Golden & Nelson, P.C. with respect to the legality of the securities being registered.X    
23.1Consent of Hall, Estill, Hardwick, Gable, Golden & Nelson, P.C. (included in the opinion filed as Exhibit 5.1).X    
23.2Consent of HoganTaylor LLP.X    
24.1Powers of Attorney (included on the signature page of this registration statement).X    

*To be subsequently filed, as Exhibit 5.1). ITEMif applicable, by an amendment to this registration statement, or by a Current Report on Form 8-K.

Item 17. UNDERTAKINGSUndertakings.
(a) The Companyundersigned registrant hereby undertakes:
(1) To file, during any period in which offers or sales are being made, a post-effective amendment to the Registration Statement to: this registration statement:
(i) IncludeTo include any prospectus required by Section 10(a)(3) of the Securities Act of 1933, as amended (the "Securities Act"); Act;
(ii) ReflectTo reflect in the prospectus any facts or events arising after the effective date of this registration statement (or the most recent post-effective amendment thereof) which, individually or together,in the aggregate, represent a fundamental change in the information set forth in this registration statement. Notwithstanding the foregoing, any increase or decrease in the volume of securities offered (if the total dollar value of the securities offered would not exceed that which was registered) and any deviation from the low or high end of the estimated maximum offering range may be reflected in the form of prospectus filed with the Commission pursuant to Rule 424(b) if, in the aggregate, the changes in volume and price represent no more than a 20% change in the maximum aggregate offering price set forth in the “Calculation of Registration Statement; Fee” table in the effective registration statement; and

28

(iii) IncludeTo include any additional or changed material information onwith respect to the plan of distribution. Provided,distribution not previously disclosed in this registration statement or any material change to such information in this registration statement;
provided, however, that the undertakings set forth in paragraphs (a)(1)(i), (a)(1)(ii) and (a)(1)(ii)(iii) above do not apply if the information required to be included in a post-effective amendment by those paragraphs is incorporated by reference from periodiccontained in reports filed with or furnished to the Commission by the Company underregistrant pursuant to Section 13 or Section 15(d) of the Securities Exchange Act of 1934, as amended (the "Exchange Act"“Exchange Act”). that are incorporated by reference in this registration statement or is contained in a form of prospectus filed pursuant to Rule 424(b) that is part of this registration statement;
(2) That, for the purpose of determining any liability under the Securities Act, each such post-effective amendment willshall be treated asdeemed to be a new registration statement ofrelating to the securities offered therein, and the offering of thesuch securities at that time shall be deemed to be the initial bona fide offering. offering thereof.
(3) To fileremove from registration by means of a post-effective amendment to remove from registration any of the securities being registered which remain unsold at the termination of the offering.
(4) That, for the purpose of determining liability under the Securities Act to any purchaser:
(i)  If the registrant is relying on Rule 430B;
(A)  Each prospectus filed by the registrant pursuant to Rule 424 (b)(3) shall be deemed to be part of this registration statement as of the date the filed prospectus was deemed part of and included in the registration statement; and
(B)  Each prospectus required to be filed pursuant to Rule 424 (b)(2), (b)(5), or (b)(7) as part of a registration statement in reliance on Rule 430B relating to an offering made pursuant to Rule 415(a)(1)(i), (vii) or (x) for the purpose of providing the information required by Section 10(a) of the Securities Act shall be deemed to be part of and included in the registration statement as of the earlier of the date of the Securities Act prospectus is first used after effectiveness or the date of the first contract of sale of securities in the offering described in the prospectus.  As provided in Rule 430B, for liability purposes of the issuer and any person that is at that date an underwriter, such date shall be deemed to be a new effective date of the registration statement relating to the securities in the registration statement to which that prospectus relates, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.  Provided, however, that no statement made in a registration statement or prospectus that is part of the registration statement or made in a document incorporated or deemed incorporated by reference into the registration statement or prospectus that is part of the registration statement will, as to a purchaser with a time of contract of sale prior to such effective date, supersede or modify any statement that was made in the registration statement or prospectus that was part of the registration statement or made in any such document immediately prior to such effective date; or
(ii)  If the registrant is subject to Rule 430C, each prospectus filed pursuant to Rule 424(b) as part of a registration statement relating to an offering, other than registration statements relying on Rule 430B or other than prospectuses filed in reliance on Rule 430A, shall be deemed to be part of and included in the registration statement as of the date it is first used after effectiveness.  Provided, however, that no statement made in a registration statement or prospectus that is part of the registration statement or made in a document incorporated or deemed incorporated by reference into the registration statement or prospectus that is part of the registration statement will, as to a purchaser with a time of contract of sale prior to such first use, supersede or modify any
29

statement that was made in the registration statement or prospectus that was part of the registration statement or made in any such document immediately prior to such date of first use.
(5)  That, for the purpose of determining liability of the registrant under the Securities Act to any purchaser in the initial distribution of the securities:
The undersigned registrant undertakes that in a primary offering of securities of the undersigned registrant pursuant to this registration statement, regardless of the underwriting method used to sell the securities to the purchaser, if the securities are offered or sold to such purchaser by means of any of the following communications, the undersigned registrant will be a seller to the purchaser and will be considered to offer or sell such securities to such purchaser:
(i) Any preliminary prospectus or prospectus of the undersigned registrant relating to the offering required to be filed pursuant to Rule 424;
(ii) Any free writing prospectus relating to the offering prepared by or on behalf of the undersigned registrant or used or referred to by the undersigned registrant;
(iii) The portion of any other free writing prospectus relating to the offering containing material information about the undersigned registrant or its securities provided by or on behalf of the undersigned registrant; and
(iv) Any other communication that is an offer in the offering made by the undersigned registrant to the purchaser.
(b)  The undersigned registrant hereby undertakes that, for purposes of determining any liability under the Securities Act each filing of the registrant's annual report pursuant to Section 13(a) or Section 15(d) of the Exchange Act (and, where applicable, each filing of any employee benefit plan’s annual report pursuant to Section 15(d) of the Exchange Act) that is incorporated by reference in this registration statement shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.
(c) Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers and controlling persons of the Companyregistrant pursuant to the indemnificationforegoing provisions, described herein, or otherwise, the Companyregistrant has been advised that in the opinion of the Commission such indemnification is against public policy as expressed in the Securities Act and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the Companyregistrant of expenses incurred or paid by a director, officer or controlling person of the Companyregistrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the Companyregistrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such indemnification by it is against public policy as expressed in the Securities Act and will be governed by the final adjudication of such issue. 14
(d) The undersigned registrant hereby undertakes that:
(1) for purposes of determining any liability under the Securities Act of 1933, the information omitted from the form of prospectus filed as part of this registration statement in reliance upon Rule 430A and contained in the form of prospectus filed by the registrant pursuant to Rule 424(b)(1) or (4) or 497(h) under the Securities Act shall be deemed to be part of this registration statement as of the time it was declared effective; and
(2) for purposes of determining any liability under the Securities Act of 1933, each post-effective amendment that contains a form of prospectus shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.
(e) The undersigned registrant hereby undertakes to file an application for the purpose of determining the eligibility of the trustee to act under subsection (a) of Section 310 of the Trust Indenture Act (“Act”) in accordance with the rules and regulations prescribed by the Commission under section 305(b)(2) of the Act.

30

SIGNATURES
Pursuant to the requirements of the Securities Act of 1933, the CompanyRegistrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form S-3 and has duly caused this registration statement to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of Tulsa,Farmers Branch, State of Oklahoma,Texas on the 9th2nd day of May, 1997.March, 2020.

ADDVANTAGE TECHNOLOGIES GROUP, INC.
By:
Joseph E. Hart
President and Chief Executive Officer





POWER OF ATTORNEY

KNOW ALL MEN BY THESE PRESENTS, that each person whose signature appears below constitutes and appoints Joseph E. Hart, Kevin D. Brown, and Scott A. Francis, and each of them individually, his or her true and lawful attorneys-in-fact and agents, with full power to act alone without the other and with full power of substitution and resubstitution, to execute in his or her name, place and stead and in any and all capacities (including in their capacity as a director or officer of ADDvantage MediaTechnologies Group, Inc. By: /s/ Charles H. Hood ---------------------------------- Charles H. Hood, President ) any and all amendments (including post-effective amendments) to this registration statement, and to file the same, with all exhibits thereto, and other documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of them, full power and authority to do and perform each and every act and thing necessary or desirable to be done in and about the premises, as fully to all intents and purposes as he or she might or could do in person, hereby ratifying and confirming all that said attorneys-in-fact and agents or their substitute or substitutes, or any of them, may lawfully do or cause to be done by virtue hereof.
Pursuant to the requirements of the Securities Act of 1933, this Registration Statement wasregistration statement has been signed by the following persons in the capacities andindicated on the dates indicated. SIGNATURE TITLE DATE --------- ----- ---- /s/ Charles H. Hood President and Director May 9, 1997 - ------------------------ (Principal Executive Officer) Charles H. Hood /s/ Gary W. Young Executive Vice President- May 9, 1997 - ------------------------ Finance and Administration, Gary W. Young Treasurer and Director Chief Financial Officer (Principal Financial and Accounting Officer) Director May ___, 1997 - ------------------------ J. Larre Barrett /s/ John W. Condon Director May 9, 1997 - ------------------------ John W. Condon 15 INDEX TO EXHIBITS Sequentially Numbered Exhibit No. Description Page ----------- ----------- ---- 4.1 Form of Registration Agreement. 17 5.1 Opinion of Conner & Winters, A Professional 18 Corporation, as to the legality of the securities being registered. 23.1 Consent of Tullius Taylor Sartain & Sartain. 19 23.2 Consent of Conner & Winters, A Professional 18 Corporation (included in opinion filed as Exhibit 5.1). 16
March 2, 2020.

 NAME TITLE DATE
/s/ Joseph E. Hart
President and Chief Executive Officer
 March 2, 2020
/s/ Kevin D. Brown
Chief Financial Officer
 March 2, 2020
/s/ Scott A. Francis
Chief Accounting Officer
 March 2, 2020
/s/ David E. Chymiak
Director
 March 2, 2020
/s/ Thomas J. Franz
Director
 March 2, 2020
/s/ James C. McGill
Director
 March 2, 2020
/s/ John M. Shelnutt
Director
 March 2, 2020
/s/ David W. Sparkman
Director March 2, 2020
31