As filed with the Securities and Exchange Commission on November 25, 1997September 10, 1999

                                                   Registration No. 333-:

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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington,WASHINGTON, D.C. 20549

                                   ----------

                                    FORM S-3

                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933

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                             CREATIVE BAKERIES, INC.
             (Exact name of Registrantregistrant as specified in its charter)

                        
          NEW YORK                                 20 PASSAIC AVENUENew York                                13-3832215
      (State or other jurisdiction of              FAIRFIELD, NEW JERSEY 07004                 (I.R.S. Employer
      incorporation or organization)                     973-808-8248                Identification Number)


                                
20 Passaic Avenue Fairfield, New Jersey 07004 (973) 808-8248 (Address, including zip code, and telephone number, including area code of Registrant's principal executive offices) ---------- Philip Grabow Chairman of the Board,PHILIP GRABOW President and Chief Executive Officer Creative Bakeries, Inc. 20 Passaic Avenue Fairfield, New Jersey 07004 973-808-8248 ----------------(973) 808-8248 (Name, address, including zip code and telephone number, including area code, of Registrant's agent for service) ---------- Copies of all communications, including communications sent to agent for service, should be sent to: Samuel F. Ottensoser,Copy To: Richard S. Frazer, Esq. Baer arksPryor Cashman Sherman & UphamFlynn LLP 805 Third410 Park Avenue New York, New York 10022 (212) 702-5700 ----------421-4100 Approximate date of commencement of proposed sale of the securities to the public: From time to timeAs soon as possible after this Registration Statement becomes effective. If the only securities being registered on this Form are beingto be offered pursuant to dividend or interest reinvestment plan,plans, please check the following box. [ ]|_| If any of the securities being registered on this Form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, other than securities offered only in connection with dividend or interest reinvestment plans, please check the following box. [X]|X| If this Form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act pleaseof 1933, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. [ ]|_| If this Form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act of 1933, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. [ ]|_| If delivery of the prospectusProspectus is expected to be ademade pursuant to Rule 434, please check the following box.[ ] |_| ---------- CALCULATION OF REGISTRATION FEE (see next page)Calculation Of Registration Fee
=================================================================================== Proposed Proposed Maximum Maximum Offering Aggregate Title of Each Class of Amount to Price Per Offering Amount of Securities to be Registered be Registered Share* Price* Registration Fee - ----------------------------------------------------------------------------------- Common Stock, $.001 par value ...................... 891,250 shares $0.44 $392,150.00 $200.00 ==================================================================================
- ---------- * Calculated in accordance with Rule 457(c) solely for the purpose of calculating the registration fee (based on the average of the bid and asked price of our common stock as quoted on the NASD OTC Bulletin Board on September 3, 1999.) The Registrant hereby amends this Registration Statement on such date or dates as may be necessary to delay its effective date until the Registrant shall rilefile a further amendment which specifically states that this Registration Statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act of 1933, or until this Registration Statement shall become effective on such date as the Securities and Exchange Commission, acting pursuant to said Section 8(a), may determine. ================================================================================
CALCULATION OF REGISTRATION FEE =============================================================================================================================== Title of Each Class Proposed Maximum of Securities Amount to be Offering Price Proposed Maximum Amount of to be Registered Registered(2) Per Share(3) Aggregate Offering Price (Registration Fee - ------------------------------------------------------------------------------------------------------------------------------- Common Stock, $0.001 par value.... 2,872,500(1) $1.75 $5,026,875 $1,523.30 ===============================================================================================================================
(1) Includes the registration for resale of: (a) 2,003,750 shares of Common Stock issuable upon the exercise in full of warrants to purchase 1,996,250 shares of Common Stock (subject to adjustments), with an exercise price of $2.50 per share; (b) 100,000 shares of Common Stock issuable upon the exercise in full of warrants to purchase 100,000 shares of Common Stock (subject to adjustments), with an exercise price of $1.8750 per share; and (c) 776,250 shares of Common Stock issued in October 1997 upon the exercise of outstanding warrants. (2) Pursuant to Rule 416 under the Securities Act of 1933, as amended, such number of shares of Common Stock registered hereby shall include an indeterminate number of additional shares of Common Stock which may be issued upon the occurrence of certain events in accordance with the applicable terms and provisions with respect to the Options or the Warrants, including stock splits, stock dividends or similar transactions or anti-dilution adjustments. (3) Estimated solely for the purpose of calculating the registration fee pursuant to Rule 457(c) under the Securities Act of 1933, as amended, based upon the average of the high and low sale prices of the Common Stock on the Nasdaq SmallCap Market on November 19, 1997. PROSPECTUS Information contained herein is subject to completion or amendment. A registration statement relating to these securities has been filed with the Securities and Exchange Commission. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective. This prospectus shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any State in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such State. SUBJECT TO COMPLETION, DATED November 25, 1997 2,872,500891,250 Shares of Common Stock CREATIVE BAKERIES, INC. ThisCommon Stock (Par value $.001 Per Share) ---------- The shareholders listed in this prospectus (the "Prospectus") relatesare offering and selling up to the offer and sale (the "Offering") by the selling securityholders (the "Selling Securityholders") of891,250 shares (collectively, the "Shares") of common stock $0.001 par value per share (the "Common Stock") of Creative Bakeries, Inc., a New York corporation (the "Company"). The Shares offered hereby include 1,996,250 shares of Common Stock (subject to adjustments) issuable upon exercise in full of warrants ("Warrants") to purchase an aggregate of 1,996,250 shares of Common Stock, at an exercise price of $2.50 per share, and 100,000 shares of Common Stock (subject to adjustments) issuable upon the exercise in full of options ("Options") to purchase 100,000 shares of Common Stock, at an exercise price of $1.8750 per share. The Warrants expire December 31, 2000 and the Options expire December 1998. See "Selling Securityholders," "Plan of Distribution" and "Description of Capital Stock." The Company We will not receive any proceeds from such sale. Our common stock is quoted on the sale of the Shares offered hereby, but will receive proceeds from the exercise, if any, of the Warrants and the Options. The Company will bear the expenses of this Offering. The Company estimates that it will incur an aggregate of approximately $16,900 in expenses in connection with this Offering. The Company is required to effectuate this Offering pursuant to agreements between the Company and certain of the Selling Securityholders. See "Description of Capital Stock." The Common Stock is listed on The Nasdaq SmallCap MarketNASD OTC Bulletin Board under the symbol "CBAK." On November 19, 1997,The last reported bid price for the closing salecommon stock on September 3, 1999, was $0.38 per share (rounded to the nearest cent). The last reported ask price offor the Common Stock as reportedcommon stock on The Nasdaq SmallCap Marketsuch date was $1.75$0.50 per share. The Shares offered hereby involve a high degreeselling shareholders may offer their shares of risk. Prospective purchasers should carefully considercommon stock through public or private transactions in the factors set forth underover-the-counter markets, on or off the captionUnited States exchanges, at prevailing market prices or at privately negotiated prices. The selling shareholders may engage brokers or dealers who may receive commissions or discounts from the selling shareholders. ---------- See "Risk Factors" beginning onat page 25 of this Prospectus. THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVEDprospectus for a discussion of certain material factors which you should consider before investing in the common stock offered by this prospectus. Neither the Securities and Exchange Commission nor any state securities commission has approved or disapproved of these securities or passed upon the adequacy or accuracy of this prospectus. Any representation to the contrary is a criminal offense. ---------- The date of this Prospectus is September _, 1999. This prospectus is part of a registration statement we filed with the SEC. You should rely only on the information provided or incorporated by reference in this prospectus or any related supplement. We are not offering to sell or buy the common stock offered in this document to any person unauthorized or prohibited to do so. The selling shareholders will not make an offer of these shares in any state where the offer is not permitted. You should not assume that the information in this prospectus or any supplement is accurate as of any date other than the date on the front of those documents. WHERE YOU CAN FIND MORE INFORMATION We file annual, quarterly and special reports, proxy statements and other information with the Securities Exchange Commission (the "SEC"). You may read and copy any document we file at the SEC's public reference room located 450 Fifth Street, N.W., Washington, D.C. 20549. Please call the SEC at 1-800-SEC-0330 for further information on the operation of such public reference room. You may also request copies of such documents, upon payment of a duplicating fee, by writing to the SEC at 450 Fifth Street, N.W., Washington, D.C. 20549 or obtain copies of such documents from the SEC's web site at http://www.sec.gov. INCORPORATION BY THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.REFERENCE The Selling SecurityholdersSEC allows us to "incorporate by reference" the information we file with them, which means that we can disclose important information to you by referring you to those documents. The information we incorporate by reference is considered to be part of this prospectus and information that we file later with the SEC will automatically update and supersede this information. We incorporate by reference the documents listed below and any other person participating infuture filings we make with the distribution of the Shares offered hereby will be subject to applicable provisionsSEC under Sections 13(a), 13(c), 14 or 15(d) of the Securities Exchange Act of 1934, as amendedamended: (1) Annual Report on Form 10-KSB for the fiscal year ended December 31, 1998; and (2) Quarterly Report on Form 10-QSB for the fiscal quarter ended March 31, 1999; (3) Quarterly Report on Form 10-QSB for the fiscal quarter ended June 30, 1999; You may request a copy of these filings (excluding exhibits to such filings that we have not specifically incorporated by reference in such filings), at no cost, by writing or telephoning us at the following address: Creative Bakeries, Inc. 20 Passaic Avenue Fairfield, New Jersey 07004 Attn: Mr. Philip Grabow, President (973) 808-8248 The following discussion and analysis contains forward-looking statements. Such statements generally discuss future expectations. You can identify such statements by the use of forward looking terminology as "may," "will," "expect," "anticipate" or other similar words. You should be aware that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties. Actual results may differ materially from those in the forward-looking statements as a result of various factors. Factors that might cause such a difference include, among others, general economic and business conditions. See "Risk Factors." ABOUT THE COMPANY We, Creative Bakeries, Inc., through our two operating subsidiaries, WGJ Desserts and Cafes, Inc. (the "Exchange Act""WGJ Subsidiary") and Batter Bake-Chatterley Inc. (the "BBC Subsidiary"), offer a broad line of premium quality pastries, cakes, pies, cookies and other assorted desserts which are produced at our baking facility. We market and distribute our baked goods on a wholesale basis to supermarkets, restaurants and institutional dining facilities as well as by mail order. Recently, we completed a corporate restructuring pursuant to which we closed down our William Greenberg retail operations while consolidating into the BBC Subsidiary the wholesale operations of JMS Specialities, Inc. ("JMS"), which we acquired in January 1997, and Chatterley Elegant Desserts, Inc. ("Chatterley") which we acquired in August 1997. We continue to seek potential acquisition or merger candidates to expand our existing product offerings and geographic markets. However, we can offer no assurance that we will be able to identify successfully such candidates on terms acceptable to us or at all. Our Business Strategy Retail. After carefully analyzing our retail operations, we concluded that the William Greenberg stores we had recently opened were not generating the sales revenue required to become profitable and that the resources required to increase our retail sales would be better used to expand our wholesale division. Therefore, we closed down all our of retail stores. Institutional/Wholesale. We plan to increase our penetration in the institutional/wholesale food market by expanding our marketing efforts to restaurants, hotels and corporate dining facilities and by offering our products to supermarkets on a national basis. We plan to expand both our product line and geographic distribution through the following strategies: o Expand geographic distribution by acquiring new food distributors in the Connecticut and Philadelphia areas as well as key distributor areas throughout the United States. To do this, we intend to appoint food brokers in various states to handle sales on a commission-only basis. o Continue to expand the fat-free product line targeting existing customers as well as new customers; and o Enter into co-packing arrangements whereby we introduce private label products of other bakery operations. Mail Order. Our WGJ Subsidiary is offering its products through other specialty food retailers and through its mail order catalogue business. Mail order sales accounted for approximately 1% of total sales for each fiscal year ended December 31, 1998, 1997 and 1996, respectively. Kosher Foods. We are also seeking to benefit from the growth of the kosher food 2 industry. According to Prepared Foods, the kosher food industry generated approximately $33 billion in sales in 1994 and has been growing at a rate of approximately 15% per annum. The WGJ Subsidiary and the rulesBBC Subsidiary each have a kosher certification and regulations promulgated thereunder,we believe that we can benefit from the projected growth of this market. Our Business Philosophy High Quality Ingredients. We believe that developing and maintaining premium quality products is the key to our future success. We use fresh ingredients in our products, including Rules 101 through 104,AA creamy butter, fresh eggs, premium fruits, nuts, and such provisions may limitchocolates blended for our unique recipes. We seek to maintain rigorous standards of freshness, quality and consistency. Customer Service. Our goal is to provide our customers with warm, courteous and efficient service. We depend on and enjoy a high rate of repeat business. We believe that the timing of purchases and salesquality of the Shares.relationship between our employees and our customers is critical to our success. We strive to hire and train well-qualified, highly motivated employees committed to providing superior levels of customer service. Our Products Baked Goods. Our BBC Subsidiary markets a full line of premium quality baked products such as cheese cakes, mousse cakes and tart shells. Additionally, we have expanded our offerings to include a line of frozen batter and baked products, including a variety of Gourmet Frozen Muffin Batter products, No Sugar Added Batters, as well as, a selection of Fully Baked Thaw & Sell muffins and cakes. We continue to develop new products and welcome customer requests. Kosher Foods. The Shares offered hereby may be offeredKosher Foods industry is a rapidly growing segment of the prepared foods industry. Both our WGJ Subsidiary and our BBC Subsidiary have kosher certifications and we believe that we can capitalize on the projected growth of this market. We believe that our kosher certification will enable us to better penetrate certain market areas. Our products are not kosher for Passover. Customers Retail. Our WGJ Subsidiary has licensed the "William Greenberg Jr." name to a retail operator who sells our products directly to individual consumers. The retailer also sells our specialty desserts to customers for parties, weddings, bar mitzvahs and other specialty occasions. Institutional/Wholesale. This market is mainly served through the BBC Subsidiary. With the acquisition of Chatterley, we now offer our institutional and wholesale customers an expanded line of baked goods, batter and frozen-finished cakes, brownies and muffins. The BBC Subsidiary sells its products through food distributors to hotels, hospitals and institutional feeders such as coffee shops, Marriott, Restaurants Associates, etc. The products are also sold from timeretail through food distributors and direct to time pursuantsupermarket distribution centers. Mail Order. The WGJ Subsidiary sells select products through mail order. These products are shipped via overnight delivery and second day delivery throughout the United States and internationally. We have a toll free number (800) 564-2470 for our mail order operations. 3 Distribution and Marketing Recently, we decided to Rule 415close four retail stores operated by our WGJ Subsidiary in New York City, including the commissary located at Macy's Herald Square. As an alternative to the operation of retail stores, the WGJ Subsidiary has licensed its name to an operator who runs retail and wholesale operations. The BBC Subsidiary bakes all of its products at its 30,000 square foot facility in Fairfield, New Jersey. Although utilization of the facility varies based on seasonal fluctuation, the facility is operated on the basis of two shifts, five days a week. We believe that the BBC Subsidiary has the capacity to meet future requirements, including those arising out of the consolidation with Creative Bakeries, Inc. The BBC Subsidiary delivers 90% of its products by truck to its institutional/wholesale customers. About 10% of its customers pick up their orders directly at the bakery and utilize their own distribution networks. Historically, we have relied upon word-of-mouth and customer satisfaction to market our products to new customers and to make existing customers aware of new products. Executive Offices Creative Bakeries, Inc. was incorporated under the Securities Actlaws of 1933, as amended (the "Securities Act"), by the Selling SecurityholdersNew York in one or more transactions on The Nasdaq SmallCap Market, in negotiated transactions, or a combination of such transactions. The Shares may be soldNovember 1993. Our executive offices are located at market prices prevailing20 Passaic Avenue, Fairfield, New Jersey 07004 and our telephone number at the time of sale, at prices related to such prevailing market prices or at negotiated prices. The Selling Securityholders may effect such transactions by selling the Shares directly to purchasers or through underwriters or broker-dealers who may effect such transactions by selling the shares directly to purchasers or through underwriters or broker-dealers who may act as agents or principals. Underwriters or broker-dealers may receive compensation in the form of discounts, concessions or commissions from the Selling Securityholders or the purchasers of the Shares for whom the underwriters or broker-dealers may act as agent or to whom they sell as principal or both. The date of this Prospectusthat address is _______________ , 1997 (973) 808-8248. 4 RISK FACTORS The Common Stock being offered herebypurchase of our common stock involves a high degree of risk. Prior to making any investment decision, prospective investorsYou should carefully consider the following risk factors in addition to theand other information presented in this Prospectus relatingprospectus before deciding to the business of the Company and the Offering. HISTORY OF LOSSES.invest in such stock. Historical Losses For the fiscal years ended December 31, 19961998 and 1997, we generated consolidated revenues from continuing operations in the aggregate amount of $3,814,440.00 and $5,014,558.00, respectively, a decrease of 24%. For the fiscal years ended December 31, 1995,1998 and 1997, our costs of goods sold were $3,137,519.00 and $4,224,113.00, respectively, a decrease 26%, due to the Companyoverall decrease in sales. Operating expenses were $1,300, 317.00 and $1,867,242.00 for 1998 and 1997, respectively, a decrease of 31%, mainly attributable to the termination of certain management and other personnel. As a result, the loss from continuing operations was $576,796.00 and $1,464,235.00 for 1998 and 1997 respectively, a decrease of 61%. In the six months ended June 30, 1999, we generated net salesconsolidated revenues from continuing operations in the aggregate amount of $4,232,616$2,036,252.00. During the same period last year, our consolidated revenues were $1,959,341.00. Our cost of goods sold during the first six months of 1999 and $1,741,014, respectively,1998 were $1,611,200.00 and incurred net losses of $4,978,127 and $1,861,221,$1,646,774.00, respectively. For at leastOur operating expenses also decreased for the current fiscal year, the Companysame period from $614,680.00 in 1998 to $529,842.00 in 1999. As a result, our loss from continuing operations was reduced from $279,801.00 in 1998 to $60,610 in 1999. Management attributes this positive trend to its overrall restructuring efforts. Although we anticipate that this positive trend will continue, we can not offer assurance that we will become profitable or, if we become profitable, that we will be able to incur substantial losses from operations as a resultsustain our profitability. Success of among other things, its expansion efforts. ThereRevised Business Strategy We intend to re-focus our business strategy on our institutional/wholesale and mail order operations; and recently, we have closed down all of our retail operations. Having recently embarked on such strategy, there can be no assurance that the Company's operationswe will achieve profitability at any timesuccessfully implement our strategy or that our strategy will result in the future or, if achieved, sustain such profitability. EXPLANATORY PARAGRAPH IN INDEPENDENT AUDITOR'S REPORT. The Company's independent auditors included an explanatory paragraphNeed For Additional Financing; Increase in their report on the Company's financial statements asOperating Costs; Availability of December 31, 1996 and 1995 and for the years then ended incorporated by reference in this Prospectus stating that certain factors raise substantial doubt about the Company's ability to continue as a going concern. The Company's continuation as a going concern is dependent upon its ability to obtain additional financing and to generate sufficient cash flow to meet its obligations on a timely basis. The Company anticipates that it will continue to incur operating losses for the foreseeable future. There can be no assurance that the Company can continue as a going concern. NEED FOR ADDITIONAL FINANCING; INCREASE IN OPERATING COSTS; AVAILABILITY OF SUPPLIES. The Company had a working capital deficiency at September 30, 1997 of approximately $1,129,729. The Company believes it hasSupplies. Although we believe we have adequate capital to fund current operations for the next 12 months. However, the Companymonths, we may be required to obtain additional financing earlier in order to continue itsour operations and expansion strategy and maintain the listing of its Common Stock on The Nasdaq SmallCap Marketstrategy. We can offer no assurances that we will be able to obtain additional funds, or otherwise. There can be no assurance thatif we are able to obtain additional funds, such funds will be available when needed, or if available, will beobtainable on favorable terms or in the amounts required by the Company.required. If adequate fundswe are not availableable to the Company when needed, itraise additional funding, we may be required to delay, scale back or eliminate some or all of its efforts or other operations, which will have a material adverse effect on the Company'sour business, results of operations and prospects. Any future issuancesissuance of the Company'sour securities will cause dilution todilute the Company'scommon stock of our then existing stockholders, which in certain circumstances could be substantial. In January 1997, the Company acquiredCurrently, we purchase all of the outstanding capital stock of J.M. Specialties, Inc. ("JMS") and in August 1997, the Company acquired all of the outstanding capital stock of Chatterley Elegant Desserts, Inc. ("Chatterley"). The continuation of the Company's expansion strategy will, at least initially with respect to each acquisition, result in an increase in operating costs which, in turn, could adversely affect the Company's business, financial condition or results of operations. In addition, factors such as inflation, increased food costs, construction cost overruns, increased labor and employee benefit costs and the retention of qualified management and hourly employees may increase its operating costs. The Company currently purchases all of itsour ingredients, such as butter, eggs, sugar and flour, from three suppliers. The costs of such items, like other commodities, isare subject to fluctuations due to changes in economic conditions, weather, demand and other factors, many of which are beyond the Company'sour control. The Company historically hasHistorically, we have been able to pass significant price increases through 5 to itsour customers. However, we can offer no assurance can be givenassurances that itwe will be able to do so in the future. In addition, increasesan increase in coffee prices could have a material adverse effect on the Company'sour results of operations. The Company believesWe believe that alternative sources for itsour ingredients are readily available and doeswe do not believe that the loss of any of itsour current suppliers would have a material adverse effect on itsour business, financial condition or results of operations. 2 SUCCESS OF EXPANSION STRATEGY; RECENT ACQUISITIONS; CONTINUATION OF LICENSE AGREEMENT WITH MACY'S. The Company intends to significantly increase its institutional/wholesale and mail order operations. In January 1997, the Company acquired all of the outstanding capital stock of JMS and in August 1997, the Company acquired all of the outstanding capital stock of Chatterley. JMS and ChatterleyDependence on Key Personnel We are wholesale bakery operations. In addition, the Company presently operates four retail stores in New York City under the name William Greenberg Jr. Desserts and Cafes, including a cafe at Macy's Herald Square. Having recently embarked on its expansion strategy, there can be no assurance that the Company will successfully implement its strategy or that its strategy will result in profitability. Consistent with its business strategy, the Company anticipates entering into new geographic regions in which it has no previous operating experience. No assurance can be given that Greenberg's will be successful in geographic areas outside of the New York City area. The Company is also party to a license agreement with Macy's East, Inc. ("Macy's") which is automatically renewable for successive one year periods. Macy's or the Company has the right, at any time within 90 days of each renewal term, to terminate the license. While the Company has no reason to believe that the license will not be renewed annually, no assurance can be given that Macy's or the Company will continue to renew the license. In the event the license is not renewed, the Company's business, financial condition or results of operations may be materially and adversely affected. DEPENDENCE ON KEY PERSONNEL. The Company is dependent on the experience, abilities and continued services of Philip Grabow, the Company's Chairman of the Board,our President and Chief Executive Officer, and David Abrahami, the Company's Chief Operating Officer. The Company hasAlthough we have entered into an employment agreementsagreement with each of these individuals. TheMr. Grabow, the loss of his services of any one of these individuals or other key personnel could have a material adverse effect on the Company'sour business, financial condition or results of operations. CONTROL OF COMPANY BY MANAGEMENT.Control of Company by Management Philip Grabow owns 500,000 sharesof Common Stock and Yona Abrahami,Gonen (formerly Abrahami), Chief Operating Officer of the Company's Chatterley, division and wife of David Abrahami, owns 1,300,000 shares of Common Stock (subject to reduction in accordance with an agreement to be negotiated between the Company and Ms. Abrahami), together representingown an aggregate of 1,000,000 shares of common stock, representing approximately 35%19% of the issued and outstanding shares of Common Stock of the Company (excluding warrants to purchase 300,000 shares of Common Stock owned by Mr. Grabow, and 100,000 Options and Warrants to purchase 140,000 shares of Common Stock owned by Mr. Abrahami).common stock. Accordingly, Mr. Grabow and Ms. AbrahamiGonen will be able to effectively control the election of the Company'sour Board of Directors and in general to effectively determine the outcome of any corporatecorporation transaction or other matters submitted to the Company'sour shareholders for approval including mergers, acquisitions, consolidations or the sale of all or substantially all of the Company'sour assets. See "Description of Securities." POTENTIAL LIABILITY; AVAILABILITY OF INSURANCE. The Company, fromPotential Liability; Availability of Insurance From time to time, iswe are subject to lawsuits as a result of its businessour business; and currently, maintainswe maintain insurance relating to personal injury and product liability in amounts that it considerswe consider adequate and customary for the food industry. While the Company haswe have been able to obtain such insurance in the past, no assurances can be given that itwe will be able to maintain these insurance policies in the future. In addition, any successful claim against the Company,us, in an amount exceeding itsour insurance coverage, could have a material adverse effect on itsour business, financial condition or results of operations. GOVERNMENT REGULATION; MAINTENANCE OF LICENSES AND CERTIFICATION. The Company isRisks of Acquisition Strategy We intend to develop and expand our business. Among the risks associated with such strategy, which could materially adversely affect our business, financial condition, results of operations and profitability, are the following: o we may not be able to identify, acquire or profitably manage such additional businesses; o we may incur substantial costs, delays or other operational or financial problems in integrating acquired businesses; o such acquisitions may adversely affect our operating results; o such acquisitions may divert management's attention; o we may not be able to retain acquired key personnel; o we may encounter unanticipated events, circumstances or legal liabilities; and o the value of acquired intangible assets could decrease. 6 Government Regulation; Maintenance of Licenses and Certification We are subject to numerous state regulations relating to the preparation and sale of food. It isWe are also subject to federal and state laws governing the Company'sour relationship with employees, including minimum wage requirements, overtime, working and safety conditions, and citizenship requirements. The failure to obtain or retain the required food licenses or to be in compliance with applicable governmental regulations, or any increase in the minimum wage rate, employee benefits costs (including costs associated with mandated health 3 insurance coverage) or other costs associated with employees, could adversely affect theour business, financial condition or results of operations of the Company.operations. Changes in the laws regarding the minimum wage rate and other employee benefits and the preparation and sale of food could adversely affect the Company'sour operations as well as the food industry in general. In addition, the Company'sour products are certified as kosher by independent entities. The Company believesWe believe that itwe will continue to meet the kosher certification requirements. However,requirements; however, to the extent that the Company relieswe rely on itsour kosher clientele, the failure to retain or obtain such certification in the future could have a material adverse effect on the Company'sour business, financial condition or results of operations. RISKS ASSOCIATED WITH FOOD SERVICE INDUSTRY.Risks Associated With Food Service Industry The results of operations of food service businesses are affected by, among other things, changes in consumer tastes, national, regional and local economic conditions, demographic trends, traffic patterns and the type, number, and location of competing units. Food service companies also can be substantially adversely affected by publicity resulting from poor food quality, illness, injury, health concerns, methods of food preparation or operating difficulties. ThereWe can be nonot offer assurance that the Companywe will be able to maintain the quality of its foodour products or avoid adverse publicity in the event of an illness, injury or the like. In addition, the Company isWe are dependent on frequent deliveries of fresh ingredients and is thereforeingredients. Therefore, we are subject to the risk that shortages or interruptions in supply caused by adverse weather or other conditions which could adversely affect the availability, quality, and cost of such ingredients. To the extent that the Company supplieswe supply baked goods to various restaurants and caterers, the Company iswe are subject to frequent menu changes by such customers adding and deleting items. Accordingly, the Company iswe are subject to the additional risk of order cancellations and increases, often on short notice. COMPETITION.Competition The baking industry is a highly competitive and highly fragmented industry. Competition in both the retail and institutional/wholesale baking industry is based on product quality, brand name loyalty, price and customer service. The Company competesWe compete with national, regional and local retail and wholesale bakeries as well as supermarket chains that have in-store bakeries. Many of theseour competitors are larger, more established and have greater financial and other resources than the Company.we do. The specialty coffee/cafe business has become increasingly competitive and relatively few barriers exist to entry. Some of the Company'sour major competitors include Au Bon Pain, Karps, Pillsbury, Country Muffins and Bake-N-Joy. CompetitorsOur competitors with significant economic resources in the baking industry or existing non-specialty and specialty coffee/cafe businesses could, at any time, enter the wholesale or retail bakery/cafe business. QUARTERLY FLUCTUATIONS; SEASONALITY; POSSIBLE VOLATILITY OF STOCK PRICE. The Company's7 Quarterly Fluctuations; Seasonality; Possible Volatility of Stock Price Our operating results are subject to seasonal fluctuations. Historically, the Company haswe have realized itsour highest level of sales in the second and fourth quarters due to increased sales during the Thanksgiving, Christmas, Chanukah, Easter and Passover seasons. In addition, the Company'sour operating results could be subject to quarterly fluctuations due to the timing of the opening of additional cafes and kiosks. Such quarterly variations could cause the market price of the Common Stockour common stock to fluctuate substantially. In addition, the stock markets in the United States have, from time to time, experienced significant price and volume fluctuations that are unrelated or disproportionate to the operating performanceperformances of individual companies. Such fluctuations may adversely affect the price of the Company's Common Stock. CONTINUED QUOTATION ON THE NASDAQ SMALLCAP MARKETS; STRICT MAINTENANCE CRITERIA. The Company'sour common stock. Lack of Liquidity of Common Stock has been listed onOur common stock was delisted from the Nasdaq SmallCap Market in September 1998 and since October 1995. The maintenance criteria for continued quotationwe were delisted, our common stock has been traded on the Nasdaq SmallCap Market have recently become more strict. Recent rule changes have increased certain quantitative and qualitative thresholds that issuers (including the Company) must satisfy. No assurance can be given that the Company will be able to continue to meet such criteria following this Offering. Failure to meet the maintenance criteria in the future may result in the delisting of the Common Stock. In such event,NASD OTC Bulletin Board. Accordingly, an investor will likely find it more difficult to dispose of, or to obtain accurate quotations as to the market value of, the Common Stock.our common stock. In addition, any delistingour common stock may cause the Common Stock to become subject to "penny stock" 4 regulations promulgated by the Securities and Exchange Commission. Under such regulations, broker-dealersbrokers-dealers are required, among other things, to comply with disclosure requirements and special investor suitability determinations prior to a sale. If the Common Stockour common stock becomes subject to these regulations, the market price of the Common Stockour common stock and liquidity thereof would be adversely affected. See "Description of Securities." STATE REGISTRATION REQUIRED FOR SALES OF SHARES.State Registration Required for Sales of Shares Under the securities laws of certain states, the Sharesour securities may not be sold unless they are qualified for sale or are exempt from registrationregulation under the state securities laws of the state in which the prospective purchaser resides. DILUTION.Dilution As of the date of this Prospectus, there are outstanding (i) Optionsoptions to purchase 100,000 shares of Common Stock,common stock and (ii) Warrants to purchase 1,996,250 shares of Common Stock and (iii) other warrants to purchase 1,276,3052,485,000 shares of Common Stock.our common stock. The exercise of all or a substantial portion of all of the outstanding Optionsoptions and warrants (including the Warrants)warrants), and the issuance of any additional securities which are exercisable for or convertible into shares of Common Stock,our common stock, will have a dilutive effect, which could be substantial, on the value of the then outstanding shares of Common Stock. POSSIBLE ADVERSE EFFECT OF ISSUANCE OF PREFERRED STOCK. The Company'sour common stock. Possible Adverse Effect of Issuance of Preferred Stock Our Restated Certificate of Incorporation authorizes the issuance of 2,000,000 shares of Preferred Stock,preferred stock, with designations, rights and preferences as determined from time to time by the Board of Directors. As a result of the foregoing, the Board of Directors can issue, without further shareholder approval, Preferred Stockpreferred stock with dividend, liquidation, conversion, voting or other rights that could adversely affect the voting power or other rights of the holders of the Common Stock.common stock. The issuance of Preferred Stockpreferred stock could, under certain circumstances, discourage, delay or prevent a change in control of the Company.control. Although the Company haswe have no plans to issue any shares of Preferred Stock,preferred stock, there can be no assurance that itwe will not issue Preferred Stockpreferred stock at some future date. SHARES ELIGIBLE FOR FUTURE SALE.Shares Eligible for Future Sale As of the date of this Prospectus, there are 5,231,7505,305,250 shares of Common Stockour common stock outstanding. Of such shares, approximately 2,860,7522,608,252 shares of Common Stockour common stock are "restricted securities" 8 under Rule 144 of which 500,000 shares will be eligible for sale under Rule 144 in January 1998, 30,000 shares will be eligible for sale under Rule 144 in June 1998, 40,000 shares will be eligible for sale under Rule 144 in July 1998, 1,300,000 shares will be eligible for sale under Rule 144 in August 1998, and 706,250 shares will be eligible for sale under Rule 144 in October 1998.144. Of such shares, 776,250891,250 are being registered herein. The remaining 284,5021,717,002 outstanding restricted securities may be sold only pursuant to a registration statement under the Securities Act of 1933, as amended (the "Securities("Securities Act"), or an applicable exemption, including pursuant to Rule 144. Under Rule 144, a person who has owned Common Stock for at least one year may, under certain circumstances, sell within any three-month period, a number of shares of Common Stock that does not exceed the greater of 1% of the then outstanding shares of Common Stock or the average weekly trading volume during the four calendar weeks prior to such sale. In addition, a person who is not deemed to have been an affiliate of the Company at any time during the three months preceding a sale, and who has beneficially owned the restricted securities for the last two years, is entitled to sell all such shares without regard to the volume limitations, current public information requirements, manner of sale provisions and notice requirements. Sales or the expectation of sales of a substantial number of shares of Common Stock in the public market following this Offeringoffering could adversely affect the prevailing market price of the Common Stock. 5Dividend Policy Generally. We expect to retain earnings, if any, to finance the expansion and development of our business and we do not anticipate making any cash dividend payment in the foreseeable future. Effect of Certain Charter Provisions. Authority of Board of Directors to Issue Preferred Stock. Pursuant to the terms of our charter, our Board of Directors has the authority to issue up to 2,000,000 shares of preferred stock in one or more series. Our Board of Directors may also determine the prices, rights, preferences, privileges and restrictions, including voting rights, of the shares within each series without any further shareholder vote or action. The rights of the holders of preferred stock that our Board of Directors may issue may adversely affect the rights of the holders of common stock. While the issuance of such preferred stock could facilitate possible acquisitions and other corporate activities, it could also impede a third party's ability to acquire control of our company. Limitation of Liability of Directors. Pursuant to the terms of our charter and to the extent New York law permits, we and our shareholders may not hold our directors personally liable for monetary damages in the event of a breach of fiduciary duty. Impact of Year 2000 The Year 2000 issue is the result of computer-controlled systems using two digits rather than four to define the applicable year. For example, computer programs that have time sensitive software may recognize a date using "00" as the year 1900 instead of the year 2000. This reading could result in a system failure or miscalculations and cause a disruption in operations, including, among other things, a temporary inability to process transactions, send invoices or engage in similar normal business activity. Based on a recent assessment, we have determined that we will be required to modify or replace portions of our software and hardware so that our systems will function properly with respect to the dates in the year 2000 and thereafter. We presently believe that with modifications to existing software and hardware, the Year 2000 issue will not pose significant operational 9 problems for our systems. Anti-takeover Effects of New York Law. Certain anti-takeover provisions of New York law could delay or hinder a change of control of our company. While such provisions generally facilitate our Board of Directors' ability to maximize shareholder value, they may discourage takeovers that could be in the best interest of certain shareholders. Such provisions could adversely affect the market value of our stock in the future. USE OF PROCEEDS The Selling Securityholders will receive allshares of common stock offered hereby are being registered for the account of the selling shareholders identified in this prospectus. See "Selling Shareholders." All net proceeds from the sale of the Shares offered hereby. The Companycommon stock will go to the shareholders who offer and sell their shares. Accordingly, we will not receive any part of the proceeds from the salesuch sales of the Shares. However, 1,996,250 ofcommon stock. SELLING SHAREHOLDERS The selling shareholders have informed us that the Shares offered hereby are issuable upon the exercise of outstanding Warrants to purchase shares of Common Stock (subject to adjustments) at $2.50 per share and 100,000 of the Shares are issuable upon the exercise of outstanding Options to purchase shares of Common Stock at $1.8750 per share. If all of the Warrants and Options are exercised by the Selling Securityholders, the Company estimates that it would receive aggregate gross cash proceeds of approximately $5,178,125. The Company expects to use the proceeds it receives from the exercise of the Warrants and the Options, if any, for general corporate purposes. SELLING SECURITYHOLDERS The following Selling Securityholders beneficially own as of the date of this Prospectus and may offer hereby thename, address, maximum number of shares of Common Stock set forth opposite their respective names (assuming the exercise of all of the Warrantscommon stock to be sold and Options held by such holders into shares of Common Stock as of the date of this Prospectus. The Shares offered pursuant to this Prospectus may be offered from time to time by the Selling Securityholders named below or their nominees. The Selling Securityholders are under no obligation to sell all or any portion of the Shares pursuant to this Prospectus. In addition, because the Selling Securityholders are not obligated to sell all or a portion of their Shares pursuant to this Prospectus, the Company is unable to ascertain thetotal number of shares of Common Stockcommon stock that each selling shareholder owns are as set forth in the following table. The selling shareholders may sell all or part of their shares of common stock pursuant to this prospectus. The offering of such shares of common stock is not being underwritten on a firm commitment basis. As a result, we cannot give you estimates as to the number and percentage of shares of common stock each selling shareholder will be beneficially owned by each Selling Securityholder following thehold upon termination of this offering. However, we have assumed, for purposes of the Offering. The Company will bear the expenses of this Offering. Except as provided in this Prospectus, no Selling Securityholder has held any position or office or had any other material relationship with the Company within the past three years. The Selling Securityholders will receivefollowing table, that all of the proceeds from the sale of the Sharesshares being offered hereby. The Companyhereunder will not receive any proceeds from the sale of such Shares. However, 1,996,250 of the Shares offered hereby are issuable upon the exercise of outstanding Warrants to purchase shares of Common Stock (subject to adjustments) at $2.50 per share and 100,000 of the Shares are issuable upon the exercise of outstanding Options to purchase shares of Common Stock at $1.8750 per share. If all of the Warrants and Options are exercised by thebe sold. Selling Securityholders, the Company estimates that it would receive gross cash proceeds of approximately $5,178,125. See "Plan of Distribution." Except as otherwise indicated, to the knowledge of the Company, all persons listed below have sole voting and investment power with respect to their securities, except to the extent that such authority is shared by spouses under applicable law or as otherwise noted below. The information in the table concerning the Selling Securityholders is based on information provided to, or known by, the Company. Information concerning the Selling Securityholders may change from time to time after the date of this Prospectus. See "Risk Factors," "Plan of Distribution" and "Description of Capital Stock."Shareholders
SHARES OF SHARES OF COMMON STOCK OWNED COMMON STOCK OFFERED NAME OF SELLING SECURITYHOLDER PRIOR TO OFFERING(1) PURSUANT TO OFFERING(1) - ------------------------------ -------------------- -----------------------No. of Shares of Maximum No. No. of Shares of Percentage of Common Stock of Shares of Common Stock Common Stock Beneficially Owned Common Stock to be Owned to be Owned Name and Address Prior to Offering to be Offered After Offering After Offering (#) ---------------- ----------------- ------------- -------------- ------------------ Interequity Partners, L.P.(2)............... 30,000 30,000 Philip Grabow(3)............................ 300,000 300,000 Limor Beck(4)............................... 21,500 21,500 Eddy Ortega(5).............................. 1,000 1,000 August Jean Pierre(5)....................... 1,000 1,000 Wilson Pierre(5)............................ 1,000 1,000 Adjunct & Co. 500,000 500,000 0 * Paine Webber Small Cap Fund c/o Mitchell Hutchins Asset Management Inc. Attn: Don Jones 1285 Avenue of the Americas 15th Floor New York, NY 10019 David Abrahami (1) 540,000 60,000 480,000 9% c/o Rabinowiz, Trenk, Lubetkin & Tully 200 Executive Drive Suite 225 West Orange, NJ 07052-3303
6 10
SHARES OF SHARES OF COMMON STOCK OWNED COMMON STOCK OFFERED NAME OF SELLING SECURITYHOLDER PRIOR TO OFFERING(1) PURSUANT TO OFFERING(1) - ------------------------------ -------------------- -----------------------No. of Shares of Maximum No. No. of Shares of Percentage of Common Stock of Shares of Common Stock Common Stock Beneficially Owned Common Stock to be Owned to be Owned Name and Address Prior to Offering to be Offered After Offering After Offering (#) ---------------- ----------------- ------------- -------------- ------------------ Juan Hernandez(5)........................... 500 500 Stephen Fass(6)............................. 110,000 110,000 Maria Marfuggi(7)........................... 100,000 100,000 Raymond McKinstry(8)........................ 50,000 50,000 Andrew Kaplan(9)............................ 10,000 10,000 Lawrence Kaplan(9).......................... 10,000 10,000 Douglas Kaplan(9)........................... 10,000 10,000 Madeline Kaplan(9).......................... 10,000 10,000 Barry Kaplan(9)............................. 10,000 10,000 Geraldine P. Baileys, Trustee,TTEE 200,000 200,000 0 * Baileys Family Trust UTA(10)........................ 606,250 606,250 Adjunct & Co.(11)........................... 500,000 500,000 Fortuna Investment Partners, L.P.(12)....... 550,000 550,000 Murray Bacal(13)............................ 112,500 112,500Attn: Karen Brenner 1300 Bristol Street North Suite 230 Newport Beach, CA 92660 Pearlman Family Revocable Trust(14)......... 56,250 56,250 Ed Herschenfeld(15)......................... 1,250 1,250 Crafted Cabinets Inc.(16)................... 20,000 20,000 Joseph Mafucci(17).......................... 1,250 1,250 Rozanne Teitelbaum(18)...................... 50,000 50,000 David Abrahami(19).......................... 280,000 280,000 Willa Rose Abramson(20)..................... 30,000 30,0000 * Trust c/o Al Pearlman 17 Barry Street Randolph, MA 02368 Swan Alley (Nominees) Ltd. 175,000 75,000 100,000 2% 40 Queen Street London, EC4R1DD England
- -------------------------------- * Percentage of ownership after the offering is less than 1%. (1) This table assumes that an aggregate of 1,996,250In 1998, Mr. Abrahami resigned as our Chief Operating Officer. In connection with the resignation, we entered into a settlement agreement pursuant to which we are required to register 60,000 shares of Common Stock (subject to adjustments) are issuable upon the exercise of Warrants to purchaseMr. Abrahami's common stock owned by Mr. Abrahami. PLAN OF DISTRIBUTION The selling shareholders may offer their shares of Common Stock at an exercise pricecommon stock directly or through pledgees, donees, transferees or other successors in interest in one or more of $2.50 per share, and 100,000the following types of transactions: o in the over-the-counter market; o on any stock exchange on which shares of Common Stock (subject to adjustments) are issuable upon exercise of the Options to purchase an aggregate of 100,000 shares of Common Stock at an exercise price of $1.8750 per share. See "Risk Factors - Dilution," "Plan of Distribution" and "Description of Capital Stock." (2) In July 1995, in order to finance certain acquisitions, the Company obtained a senior, secured term loan represented by two promissory notes issued to InterEquity Capital Partners, L.P. ("InterEquity"). One promissory note was in the original principal amount of $1,999,000 (the "Amortizing Note") and the other was in the original principal amount of $1,000 (the "Convertible Note"). The term loan was secured by substantially all of the Company's assets. The Convertible Note was convertible into shares of Common Stock or a warrant to purchase capitalcommon stock of the Company. Upon consummation of the Company's initial public offering of 1,000,000 Common Shares (the "Public Offering"), which occurred in October 1995, the Company used a portion of the net proceeds of the Public Offering to pay the term loan in full, together with accrued interest, and a prepayment penalty ($530,000). As a result, the liens against the Company's assets and the collateral assignments were terminated. In addition, upon consummation of the Public Offering, InterEquity paid the Company $1,000 and converted the 7 Convertible Note into a six-year warrant exercisable to purchase, on one occasion, 6% of the Company's issued and outstanding capital stock on a fully diluted basismay be listed at the time of exercise. In addition, the Company has granted InterEquity an option to put those shares acquired by InterEquity upon the conversionsale; o in negotiated transactions; or o in a combination of any of the warrant to the Company commencing on July 10, 2000 through July 31, 2005 if the Common Shares have not been listed or admitted to trading on a national securities exchange and/or are not quoted on an automated quotations systemabove transactions. The selling shareholders may offer their shares of common stock at the time the put is exercised, at a price equal to a multiple of earnings as defined in the loan agreement between the parties or a price established by independent appraisal. In addition, pursuant to the termsany of the loan agreement, the Company has granted InterEquity certain "piggyback" registration rights with respect to the shares of Common Stock issuable upon exercise of the warrant. The Shares being offered hereby include 30,000 shares issuable upon exercise of such warrant. (3) In January 1997, the Company entered into a stock purchase agreement with Mr. Grabow, pursuant tofollowing prices: o fixed prices which the Company purchased from Mr. Grabow of all the outstanding shares of JMS in exchange for (i) $900,000 in cash, (ii) 500,000 shares of the Common Stock of the Company and (iii) 350,000 warrants, each exercisable to purchase one share of Common Stock of the Company at an exercise price of $2.50 per share until December 31, 2000. Includes 300,000 Shares issuable upon exercise of such warrants. The Shares are being included herein in accordance with a certain registration rights agreement. Mr. Grabow is Chairman of the Board, President and Chief Executive Officer of the Company. (4) Includes 21,500 Shares issuable upon the exercise of Warrants. The Warrants are exercisable at $2.50 per share and expire December 31, 2000. Ms. Beck is Secretary of the Company. (5) Includes Shares issuable upon exercise of Warrants granted to this employee of the Company. The Warrants are exercisable at $2.50 per share and expire December 31, 2000. (6) Mr. Fass is a former officer and director of the Company. Includes 50,000 Shares issuable upon the exercise of Warrants issued to Mr. Fass while he served as a director and 60,000 Shares issuable upon the exercise of Warrants granted to Mr. Fass in connection with a settlement agreement dated as of May 30, 1997 between the Company and Mr. Fass. (7) Ms. Marfuggi is a former officer and director of the Company. Includes 50,000 Shares issuable upon the exercise of Warrants granted to Ms. Marfuggi while she served as a director of the Company and 50,000 Shares issuable upon exercise of Warrants granted to Ms. Marfuggi in connection with a settlement agreement dated June 13, 1997 between the Company and Ms. Marfuggi. The Warrants are exercisable at $2.50 per share and expire December 31, 2000. (8) Mr. McKinstry is a director of the Company. Includes 50,000 Shares issuable upon the exercise of Warrants. The Warrants are exercisable at $2.50 per share and expire December 31, 2000. (9) Includes an aggregate of 50,000 Shares issuable upon the exercise of Warrants granted to the Kaplans (Warrants to purchase 10,000 Shares each) as finders' fees in connection with the Company's private placement of securities in January 1997 (the "Private Placement"). The Warrants are exercisable at $2.50 per share and expire December 31, 2000. (10) Includes (i) 356,250 Shares issuable upon the exercise of Warrants issued to the Trust in connection with the Private Placement; (ii) 50,000 Shares issuable upon the exercise of Warrants granted as a finder's fee in connection with the Private Placement; and (iii) 200,000 Shares issued to the Trust upon the exercise in October 1997 of warrants issued in the Private Placement at a reduced exercise price of $1.10 per share. The Shares are being included herein in accordance 8 with a registration rights agreement. The Warrants are exercisable at $2.50 per share and expire December 31, 2000. (11) Includes: (i) 150,000 Shares issuable upon exercise of Warrants issued in connection with the Private Placement; and (ii) 350,000 Shares issued to Adjunct & Co. upon the exercise in October 1997 of warrants issued in the Private Placement at a reduced exercise price of $1.10 per share. The Shares are being included herein in accordance with a registration rights agreement. The Warrants are exercisable at $2.50 per share and expire December 31, 2000. (12) Includes: (i) 450,000 Shares issuable upon exercise of Warrants issued in connection with the Private Placement; and (ii) 100,000 Shares issued to Fortuna Investment Partners LP upon the exercise in October 1997 of warrants issued in the Private Placement at a reduced exercise price of $1.10 per share. The Shares are being included herein in connection with a certain registration rights agreement. The Warrants are exercisable at $2.50 per share and expire December 31, 2000. (13) Includes 112,500 Shares issuable upon exercise of Warrants issued in connection with the Private Placement. The Warrants are exercisable at $2.50 per share and expire December 31, 2000. (14) Includes 56,250 Shares issued to the Trust upon the exercise in October 1997 of warrants issued in the Private Placement at a reduced exercise price of $1.10 per share. The shares are being included herein in connection with a certain registration rights agreement. (15) Includes 1,250 Shares issuable upon the exercise of Warrants granted to the holder, a supplier to the Company, in settlement of certain amounts owing to the holder. The Warrants are exercisable at $2.50 per share and expire December 31, 2000. (16) Includes 20,000 Shares issuable upon the exercise of Warrants granted to the holder, a supplier to the Company, in settlement of certain amounts owing to the holder. The Warrants are exercisable at $2.50 per share and expire December 31, 2000. (17) Includes 1,250 Shares issuable upon the exercise of Warrants granted to the holder, a supplier to the Company, in settlement of certain amounts owing to the holder. The Warrants are exercisable at $2.50 per share and expire December 31, 2000. (18) Ms. Teitelbaum is an employee of the Company. Includes 50,000 Shares issuable upon the exercise of Warrants issued to Ms. Teitelbaum as a portion of her compensation for services rendered to the Company. The Warrants are exercisable at $2.50 per share and expire December 31, 2000. (19) Includes: (i) 40,000 Shares issued to Mr. Abrahami in July 1997 pursuant to an agreement dated April 30, 1997 in consideration of certain services rendered to the Company; (ii) 100,000 Shares issuable upon exercise of Options granted to Mr. Abrahami in July 1997 pursuant to an agreement dated April 30, 1997 in consideration of certain services rendered to the Company; and (iii) 140,000 shares issuable upon the exercise of Warrants issued to Mr. Abrahami in accordance with an employment agreement dated as of May 1, 1997 between the Company and Mr. Abrahami. The Warrants are exercisable at $2.50 per share and expire December 31, 2000. The Options are exercisable at $1.8750 per share and expire December 1998. Mr. Abrahami is Chief Operating Officer of the Company and the husband of Yona Abrahami, Chief Operating Officer of the Chatterley division of the Company, a director and a principal shareholder of the Company. Does not include 1,300,000 shares of Common Stock beneficially owned by Ms. Abrahami (subject to reduction in accordance with an agreement to be negotiated by the Company and Ms. Abrahami), of which Mr. Abrahami disclaims beneficial ownership. 9 (20) Ms. Abramson is a former officer and director of the Company. Includes 30,000 shares issued to Ms. Abramson in lieu of certain cash payments due under a certain settlement agreement dated April 1, 1996 between the Company and Ms. Abramson. 10 PLAN OF DISTRIBUTION All of the Shares offered hereby are being offered on behalf of the Selling Securityholders. The Shares offered hereby include 1,996,250 shares of Common Stock (subject to adjustments) issuable upon exercise in full of Warrants to purchase 1,996,250 shares of Common Stock, at an exercise price of $2.50 per share, and 100,000 shares of Common Stock (subject to adjustments) issuable upon the exercise in full of the Options to purchase 100,000 shares of Common Stock, at an exercise price of $1.8750 per share. See "Selling Securityholders" and "Description of Capital Stock." The Selling Securityholders have advised the Company that the sale of the Shares may be effected directly to purchasers by the Selling Securityholders as principals or through one or more underwriters, brokers, dealers or agents from time to time in one or more transactions (which may involve block transactions). Any sales of the Shares may be effected through the Nasdaq SmallCap Market, in private transactions or otherwise. The Shares may be sold atchanged; o market prices prevailing at the time of sale, atsale; o prices related to such prevailing market pricesprices; or o at negotiated prices. If the Selling Securityholders effect sales11 The selling shareholders may sell their shares of Shares through underwriters, brokers, dealerscommon stock by one or agents, such firms may receive compensation in the form of discounts, concessions or commissions from the Selling Securityholders or the purchasersmore of the Shares for whom they may actfollowing methods, without limitation: o a block trade in which the broker-dealer so engaged will attempt to sell the shares as agent orbut may position and resell a portion of the block as principal to facilitate the transaction; o a broker or both. Those persons who actdealer may purchase as principal and resell for its account pursuant to this prospectus; o ordinary brokerage transactions and transactions in which the broker solicits purchasers; and o face-to-face transactions between the selling shareholders and purchasers without a broker-dealer. In effecting sales, brokers or dealers that the selling shareholders engage may arrange for other brokers or dealers to participate. The selling shareholders may give such brokers or dealers commissions or discounts in amounts to be negotiated immediately prior to the sale. Such brokers or dealers and any other participating brokers or dealers may be deemed to be "underwriters" within the meaning of Section 2(11) of the Securities Act in connection with such sales. In addition, any securities covered by this prospectus that qualify for sale pursuant to Rule 144 might be sold under Rule 144 rather than pursuant to this prospectus. The selling shareholders and any broker-dealers or underwritersacting in connection with the sale of the Shares will be selected by the Selling Securityholders and may have other business relationships with, and perform services for, the Company. Any Selling Securityholder, underwriter or broker-dealer who participates in the saleshares of the Sharescommon stock hereunder may be deemed to be an underwriter""underwriters" within the meaning of Section 2(l 1)2(11) of the Securities Act. AnyAct, and any commissions received by any underwriter or broker-dealerthem and any profit realized by them on anythe resale of the Sharesshares of common stock as principalprincipals may be deemed to be underwriting discounts and commissionscompensation under the Securities Act. The anti-manipulation provisionsIf and when a selling shareholder notifies us of Rules 101that he or she has entered into a material arrangement with a broker-dealer for the sale of shares of common stock through 104a block trade, special offering or secondary distribution or a purchase by a broker or dealer, we will file a supplemental prospectus, if required pursuant to Rule 424(c) under the ExchangeSecurities Act, may applydisclosing (1) the name of the selling shareholder and of the participating broker-dealer(s); (2) the number of shares of common stock involved; (3) the price at which such shares of common stock were sold; (4) the commissions paid or discounts or concessions allowed to purchasessuch broker-dealer(s), where applicable; (5) that such broker-dealer(s) did not conduct any investigation to verify the information set out or incorporated by reference in this prospectus; and (6) other facts material to the transaction. The selling shareholders reserve the sole right to accept and, together with any agent of any selling shareholder, to reject in whole or in part any proposed purchase of the shares of common stock. The selling shareholders will pay any sales commissions or other seller's compensation applicable to such transactions. We have not registered or qualified offers and sales of Common Stock by the Selling Securityholders. In addition, there are restrictions on market-making activities by persons engaged in the distributionshares of the Common Stock. Undercommon stock under 12 the laws of any country, other than the United States. To comply with certain states' securities laws, if applicable, the selling shareholders will offer and sell their shares of certain states, the Shares may be soldcommon stock in such statesjurisdictions only through registered or licensed brokers or dealers. In addition, in certain states the Sharesselling shareholders may not be able to be soldoffer or sell shares of common stock unless the Common Stock has beenwe have registered or qualified such shares for sale in such statestates or we have complied with an available exemption from registration or qualification is availablequalification. Under applicable rules and is complied with. The Company is requiredregulations under the Exchange Act, any person engaged in a distribution of shares of the common stock may not simultaneously engage in market-making activities with respect to such shares of common stock for a period of two to nine business days prior to the commencement of such distribution. In addition, the selling shareholders and any other person participating in a distribution will be subject to applicable provisions of the Exchange Act and the rules and regulations thereunder, including without limitation, Rules 10b-2, 10b-6 and 10b-7. Such provisions may limit the timing of purchases and sales of any of the shares of common stock by the selling shareholders or any such other person. This may affect the marketability of the common stock and the brokers' and dealers' ability to engage in market-marking activities with respect to the common stock. We will pay substantially all of the expenses incident to the registration offering and sale of the Shares pursuant toshares of common stock by filing the registration statement of which this Offering. The Company has also agreed to indemnify certain of the Selling Securityholders and their controlling persons against certain liabilities, including liabilities under the Securities Act. The Company estimates that expenses of the Offeringprospectus is a part, estimated to be borne by it will be approximately $16,900. The Company has advised the Selling Securityholders that if a particular offer of Shares is to be made on terms constituting a material change from the information set forth above with respect to the Plan of Distribution, then to the extent required, a Prospectus Supplement must be distributed setting forth such terms and related information. 11 $6000.00. DESCRIPTION OF CAPITAL STOCK GENERAL The Company's Restated Certificate of Incorporation, as amended, authorizes the issuanceSECURITIES TO BE REGISTERED Our authorized capital stock consists of 10,000,000 shares of Common Stockcommon stock, par value $.001 per share, and 2,000,000 shares of preferred stock, par value $0.001$.001 per share (the "Preferred Stock").share. As of the date of this Prospectus, 5,231,7505,305,250 shares of Common Stock areour common stock were issued and outstanding, no shares of Preferred Stock arepreferred stock were issued and outstanding and approximately 3,372,5552,585,000 shares of Common Stockcommon stock (subject to adjustments) areadjustment) were issuable upon exercise of outstanding options and warrants (including 1,996,250 Shares upon exercisewarrants. Common Stock Voting, Dividend and Other Rights. Each outstanding share of common stock will entitle the Warrantsholder to one vote on all matters presented to the shareholders for a vote. Holders of shares of common stock will have no preemptive, subscription or conversion rights. All shares of common stock to be outstanding following this offering will be duly authorized, fully paid and 100,000 Shares upon exercisenonassessable. Our Board of Directors will determine if and when distributions may be paid out of legally available funds to the Options). As ofholders. We have not declared any cash dividends during the date of this Prospectus, there were approximately 30 stockholders of recordpast fiscal year with respect to the Company's outstanding Common Stock. COMMON STOCK Holderscommon stock. Our declaration of Common Stock are entitledany cash dividends in the future will depend on our Board of Directors' determination as to one vote for each share heldwhether, in light of record on all matters submittedour earnings, financial position, cash requirements and other relevant factors existing at the time, it appears advisable to a votedo so. Rights Upon Liquidation. Upon liquidation, subject to the rights of any holders of the stockholders. Holderspreferred stock, if any, to receive preferential distributions, each outstanding share of Common Stock docommon stock may participate pro rata in the assets remaining after payment of, or adequate provision for, 13 all our known debts and liabilities. Majority Voting. The holders of a majority of the outstanding shares of common stock constitute a quorum at any meeting of the shareholders. A plurality of the votes cast at a meeting of shareholders elects our directors. The common stock does not have any cumulative voting rights. The rights, privilegesTherefore, the holders of a majority of the outstanding shares of common stock can elect all of our directors. In general, a majority of the votes cast at a meeting of shareholders must authorize shareholders action other than the election of directors. However, the Business Corporation Law of the State of New York provides that certain extraordinary matters, such as a merger or consolidation in which we are a constituent corporation, a sale or other disposition of all or substantially all of our assets, and preferencesour dissolution, require the vote of the holders of Common Stock are subordinatetwo-thirds of all outstanding voting shares. Most amendments to our certificate of incorporation require the rightsvote of the holders of anya majority of all outstanding voting shares. Preferred Stock Authority of Board of Directors to Create Series and Fix Rights. Under our certificate of incorporation, as amended, our Board of Directors can issue up to 2,000,000 shares of Preferred Stock that may be issuedpreferred stock from time to time in one or more series. The Board of Directors is authorized to fix by resolution as to any series the Company indesignation and number of shares of the future. The holders of Common Stock are entitled to receive ratably such dividends, ifseries, the voting rights, the dividend rights, the redemption price, the amount payable upon liquidation or dissolution, the conversion rights, and any other designations, preferences or special rights or restrictions as may be declaredpermitted by law. Unless the nature of a particular transaction and the rules of law applicable thereto require such approval, the Board of Directors from timehas the authority to time outissue these shares of funds legally available therefore, subjectpreferred stock without shareholder approval. Potential Dilution of Share Value; Preferences. Any issuance of shares of preferred stock could dilute the earnings per share and book value of existing shares of common stock. Because our Board of Directors has the authority to among other things, those factors described underfix the heading "Risk Factors." Uponvoting rights for any liquidation, dissolution or winding upseries of preferred stock, the Company, whether voluntary or involuntary, holders of Common Stock areshares of a new series of preferred stock could be entitled to receive pro rata all assets available for distribution to its stockholders after paymentvote separately as a class in connection with the approval of certain extraordinary corporate transactions where New York law does not require such class vote, or provision for paymentmight be given a disproportionately large number of debts and other liabilitiesvotes. The issuance of the Company and payments, if any, due to any holdersshares of anypreferred stock could also result in a class of securities outstanding Preferred Stock. As of the date of this Prospectus, there are no preemptive or other subscription rights or redemption or sinking fund provisionsthat would have certain preferences (for example, with respect to dividends or liquidation), or would enjoy certain voting rights in addition to those of the Common Stock. LIMITATION OF LIABILITY AND INDEMNIFICATIONcommon stock. Potential Frustration in Change of Control . Although we currently have no such intention, we could use authorized but unissued shares of preferred stock to hinder a change in control of our company. Any issuance of shares of preferred stock could dilute the stock ownership of persons seeking to gain control. Shares of a new series of preferred stock could also be convertible into a large number of shares of common stock or have other terms that might make more difficult or costly the acquisition of a controlling interest in our company. Under certain circumstances, such shares could be used to create voting impediments or to frustrate persons attempting to effect a takeover or otherwise gain control. Such shares could be privately placed with purchasers who might side with the Board of Directors in opposing a hostile takeover bid. In addition, the Board of Directors could authorize holders of a series of preferred stock to vote as a class, either separately or with the holders of the common stock, on any merger, sale or exchange of assets by us or any other extraordinary corporate transactions. The 14 ability of the Board of Directors to take such actions might be considered as having an effect of discouraging any attempt by another person or entity to acquire control of our company. Transfer Agent The registrar and transfer agent for our common stock is American Securities Transfer & Trust, Inc. LEGAL MATTERS ThePryor Cashman Sherman & Flynn LLP, New York, Business Corporation Law ("NYBCL"),New York, will pass upon certain legal matters in general, allows corporations to indemnify their officers and directors against any judgment, fine, settlement or reasonable expenses incurred in any non-derivative civil or criminal action, or against any settlement or reasonable expenses in any derivative civil action, ifconnection with this offering, including the officer or director acted in good faith and for a purpose that person reasonably believed to be in, or not opposed to, the best interestsvalidity of the corporation. In the case of a criminal action, the officer or director must have had no reasonable cause to believe that that person's conduct was unlawful. Partial indemnification is allowed in cases where the officer or director was partially successful in defeating the claim. The NYBCL also provides that it is not exclusive of any other rights to which an officer or director may be entitled under the certificate of incorporation or by-laws or pursuant to an agreement, resolution of shareholders or resolution of directors which are authorized by the certificate of incorporation or by-laws; provided that no indemnification may be made if a judgment or other final adjudication adverse to the officer or director establishes that that person's acts were committed in bad faith or were the result of active and deliberate dishonesty and were material to the cause of action so adjudicated, or that that person personally gained in fact a financial profit or other advantage to which such person was not legally entitled. The Company's Restated Certificate of Incorporation, as amended, and Amended and Restated By-Laws provide that the Company shall indemnify its directors and officers to the fullest extent permitted by New York law. The Company also has entered into indemnification agreements with certain of its directors and executive officers. Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers and controlling personsissuance of the Company pursuant toshares of common stock offered by this prospectus. EXPERTS Our consolidated balance sheets as of December 31, 1998 and 1997, and the foregoing provisions, or 12 otherwise,related consolidated statements of operations, stockholders' equity and cash flows for the Company has been advised thattwo years ended December 31, 1998 appearing in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in the Act and is, therefore, unenforceable. INCORPORATION OF CERTAIN INFORMATION BY REFERENCE The following documents, filed by the Company with the Commission pursuant to the Exchange Act, are incorporated by reference into this Prospectus: 1. The Company'sour Annual Report on Form 10-KSB for the year ended December 31, 1996, filed with the Commission on April 18, 1997. 2. The Company's amended Annual Report on Form 10-KSB/A for the year ended December 31, 1996, filed with the Commission on May 28, 1997. 3. The Company's Current Report on Form 8-K dated on or about June 3, 1997, filed with the Commission on June 3, 1997 4. The Company's Quarterly Report on Form 10-QSB for the quarter ended March 31, 1997, filed with the Commission on May 15, 1997. 5. The Company's Quarterly Report on Form 10-Q for the quarter ended June 30, 1997, filed with the Commission on August 12, 1997. 6. The Company's Quarterly Report on Form 10-Q for the quarter ended September 30, 1997, filed with the Commission on November 14, 1997. 7. The Company's Current Report on Form 8-K dated on or about September 11, 1997, filed with the Commission on September 11, 1997 8. The Company's Current Report on Form 8-K/A dated on or about November 14, 1997, filed with the Commission on November 14, 1997 9. The Description of the Common Stock contained the Company's Registration Statement on Form 8-A filed with the Commission on September 28, 1995 (File No. 1-13984). In addition, all documents filed1998, have been audited by the Company pursuant to Section 13(a), 13(c), 14 or 15(d) of the Exchange Act subsequent to the date of this ProspectusZeller Weiss & Kahn, LLP, independent auditors, as set forth in their report thereon included therein and prior to the termination of the Offering shall be deemed to be incorporated herein by reference into this Prospectus and to be a part hereof from the respective filing dates of such documents. Any statement contained herein or in a document incorporated or deemed to be incorporated by reference herein shall be deemed to be modified or superseded for purposes of this Prospectus to the extent that a statement contained herein or in any subsequently filed document, which also is or is deemed to be incorporated by reference herein, modifies or supersedes such statement. Any such statement so modified or superseded shall not be deemed, except as so modified or superseded, to constitute a part of this Prospectus. The Company will provide without charge to each person to whom a copy of this Prospectus is delivered, upon the written or oral request of any such person, a copy of any or all of the documents incorporated by reference herein (excluding any exhibits to such documents). Requests for copies should be directed to Creative Bakeries, Inc., 20 Passaic Avenue, Fairfield, New Jersey 07004, Attention: Secretary. 13 LEGAL MATTERS The validity of the shares of Common Stock offered hereby will be passed upon for the Company by Baer Marks & Upham LLP, New York, New York. EXPERTSreference. The financial statements as of December 31, 1996 and 1995 and for the years then endedreferred to above are incorporated in this Prospectusherein by reference to the Annual Report on Form 10-K of Creative Bakeries, Inc. for the year ended December 31, 1996, have been so incorporated in reliance on theupon such report of Weinick, Sanders & Co., LLP, independent accountants, given onupon the authority of saidsuch firm as experts in auditingaccounting and accounting. The financial statements of Chatterley Elegant Desserts, Inc. as of December 31, 1996 and 1995 and for the years then ended incorporated in this Prospectus by reference to the Current Report on Form 8-K/A of Creative Bakeries, Inc. filed with the Securities and Exchange Commission on November 14, 1997, have been so incorporated in reliance on the report of H.J. Behrman & Company, independent accountants, given on the authority of said firm as experts in auditing and accounting. AVAILABLE INFORMATION The Company has filed with the Commission under the Securities Act a Registration Statement on Form S-3 (the "Registration Statement") with respect to the Shares offered hereby. This Prospectus, which constitutes a part of the Registration Statement, does not contain all of the information set forth in the Registration Statement, certain items of which are contained in the exhibits and schedules thereto as permitted by the rules and regulations of the Commission. Statements made in this Prospectus as to the contents of any contract, agreement or other document referred to are not necessarily complete. With respect to each contract, agreement or other document filed as an exhibit to the Registration Statement or in a filing incorporated by reference herein, reference is made to the exhibit for a more complete description of the matters involved, and each statement shall be deemed qualified in its entirety by this reference. The Company is subject to the informational requirements of the Exchange Act and, in accordance therewith files certain periodic reports, proxy statements and other information with the Commission. Reports and other information filed by the Company may be inspected and copied at the public reference facilities maintained by the Commission at its principal offices located at Judiciary Plaza, 450 Fifth Street, N.W, Room 1024, Washington, D.C. 20549, and at the following regional offices of the Commission at Seven World Trade Center, 13th Floor, New York, New York 10048, and 500 West Madison Street, Suite 1400, Chicago, Illinois 60601. Copies of such material may be obtained by mail from the Public Reference Section of the Commission at 450 Fifth Street, N.W, Washington, D.C. 20549, at prescribed rates. In addition, material filed by the Company can be inspected at the offices of the National Association of Securities Dealers, Inc., 1735 K Street, N.W, Washington, D.C. 20002. The Commission maintains a worldwide web site on the Internet at http:\www.sec.gov that contains reports, proxy and information statements and other information regarding registrants that file electronically with the Commission. 14 auditing. 15 ================================================================================ No dealer, salespersonsales representative, or any other person has been authorized to give any information or to make any representation notrepresentations in connection with this offering other than those contained or incorporated by reference in this Prospectus, in connection with the offer made hereby, and if given or made, such information or representation must not be relied upon as having been authorized by the Company.Company or any Underwriter. This Prospectus does not constitute an offer to sell or a solicitation of an offer to buy any securities other thanof the securities specifically offered hereby or an offer to sell or a solicitation of an offer to buyby anyone in any jurisdiction in which such offer or solicitation is not authorized or in which the person making such offer or solicitation is not qualified to do so or to any person in any circumstances in whichto whom it is unlawful to make such offer or solicitation is unlawful.solicitation. Neither the delivery of this Prospectus nor any sale made hereunder shall, under any circumstances, create any implication that there has been no change in the affairs of the Company since the date hereof or that the information contained herein is correct as of any time subsequent to the date hereof or that there has been no change in the affairs of the Company since the date hereof. ----------------------------- TABLE OF CONTENTS
Page ---- Risk Factors.................................................................................. The Company................................................................................... Use of Proceeds............................................................................... Selling Securityholders....................................................................... Plan of Distribution.......................................................................... Description of Capital Stock.................................................................. Incorporation of Certain Information by Reference................................................................................... Legal Matters................................................................................. Experts....................................................................................... Available Information.........................................................................
2,872,500Page Where You Can Find More Information .................................... 1 Incorporation of Certain Documents by Reference ......................... 1 About the Company ....................................................... 2 Risk Factors ............................................................ 5 Use of Proceeds ......................................................... 10 Selling Shareholders .................................................... 10 Plan of Distribution .................................................... 11 Description of Securities to be Registered .............................. 13 Legal Matters ........................................................... 15 Experts ................................................................. 15 ================================================================================ ================================================================================ 891,250 Shares Common Stock CREATIVE BAKERIES, INC. ----------------------Common Stock ---------- PROSPECTUS ---------------------- , 1997---------- September __, 1999 ================================================================================ PART II INFORMATION NOT REQUIRED IN PROSPECTUS ITEM 14. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION. The following table sets forth theOther Expenses of Issuance and Distribution. Estimated expenses to be paid by the Company in connection with the saleissuance and distribution of the Shares offered hereby (other than underwriting discountssecurities being registered are as follows: Registration Fee .............................................. $ ------------ Legal Fees and commissions). All amounts shown are estimates, except for the SecuritiesExpenses ....................................... $ 5000.00 ------------ Accounting Fees and Exchange Commission filing fee. Securities and Exchange Commission filing fee...............................$ 1,523.30 Nasdaq SmallCap Market additional share listing fee.........................$ 7,500 Legal fees and expenses.....................................................$ 5,000 Blue Sky fees and expenses..................................................$ 1,500 Printing and engraving expenses.............................................$ 900 Miscellaneous...............................................................$ 500 ---------- Total fees and expenses.....................................................$16,923.30 ==========
Expenses .................................. $1000.00 ------------ Miscellaneous ................................................. $ 0 ------------ Total $ 6000.00 ------------ ITEM 15. INDEMNIFICATION OF DIRECTORS AND OFFICERS. The New YorkIndemnification of Directors and Officers Reference is made to Sections 721 through 725 of the Business Corporation Law ("NYBCL"of the State of New York (the "BCL"), which provides for indemnification of directors and officers of New York corporations under certain circumstances. Section 722 of the BCL provides that a corporation may indemnify directors and officers as well as other employees and individuals against judgments, fines, amounts paid in general, allows corporations to indemnify their officerssettlement and directors against any judgment, fine, settlement or reasonable expenses, incurredincluding attorneys' fees, in any non-derivativeconnection with actions or proceedings, whether civil or criminal (other than an action by or against any settlement or reasonable expenses in any derivative civil action,the right of the corporation, a "derivation action"), if the officer or directorthey acted in good faith and forin a purpose that personmanner they reasonably believed to be in or not opposed to the best interests of the corporation. In the case of acorporation, and, with respect to any criminal action the officer or director must haveproceeding, had no reasonable cause to believe that that person'stheir conduct was unlawful. PartialA similar standard is applicable in the case of derivative actions, except that indemnification only extends to amounts paid in settlement and reasonable expenses (including attorneys' fees) incurred in connection with the defense or settlement of such actions, and the statute does not apply in respect of a threatened action, or a pending action that is allowed in casessettled or otherwise disposed of, and requires court approval before there can be any indemnification where the officer or director was partially successful in defeatingperson seeking indemnification has been found liable to the claim. The NYBCL alsocorporation. Section 721 of the BCL provides that itArticle 7 of the BCL is not exclusive of any other rights to which an officer or directorindemnification that may be entitled under thegranted by a corporation's certificate of incorporation, disinterested director vote, shareholders vote, agreement or by-lawsotherwise. The Registrant's bylaws limit the indemnification that the Registrant shall provide to judgments, fines, amounts paid in settlement and reasonable expenses, including attorney's fees, actually and necessarily incurred as a result of the action or pursuantproceeding. Notwithstanding such limitation, the Registrant may pay in advance of final disposition expenses incurred by such person in defending such action or proceeding. The Registrant's bylaws apply the same limitation to an agreement, resolutionall actions or proceedings, including derivation actions. Section 402(b) of shareholders or resolution of directors which are authorized by the BCL provides that a corporation's certificate of incorporation may include a provision that eliminates or by-laws;limits the personal liability of the corporation's directors to the corporation or its shareholders for damages for any breach of a director's duty, provided that no indemnification may be madesuch provision does not eliminate or limit (1) the liability of any director if a judgment or other final adjudication adverse to the officer or director establishes that that person'sthe director's acts or omissions were committed in bad faith or were the resultinvolved intentional misconduct or a knowing violation of active and deliberate dishonesty and were material to the cause of action so adjudicated,law or that that personthe director personally gained in fact a financial profit or other advantage to which such personthe director was not legally entitled. The Company's Restatedentitled or that the director's acts violated Section 719 of the BCL; or (2) the liability of any director for any act or omission prior to the adoption of a provision authorized by Section 402(b) of the BCL. Article Ninth of the Registrant's Certificate of Incorporation, as amended, and Amended and Restated By-Laws provideprovides that no director of the CompanyRegistrant shall indemnifybe liable to the Registrant or its shareholders for any breach of duty in such capacity except as provided in Section 402(b) of the BCL. Any amendment to or repeal of the Registrant's Certificate of Incorporation or by-laws shall not adversely affect any right or protection of a director or officer of the Registrant for or with respect to any acts or omissions of such director or officer occurring prior to such amendment or repeal. The Registrant maintains directors and officers insurance which, subject to certain exclusions, insures the fullest extent permitteddirectors and officers of the Registrant against certain losses which arise out of any neglect or breach of duty (including, but not limited to, any error, misstatement, act, or omission) by New York law. The Company alsothe directors or officers in the discharge of their duties, and insures the Registrant against amounts which it has entered intopaid or may become obligated to pay as indemnification agreements with certain ofto its directors and executive officers.and/or officers to cover such losses. Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers andor persons controlling persons of the CompanyRegistrant pursuant to the foregoing, provisions, or otherwise, the CompanyRegistrant has been advisedinformed that in the opinion of the Securities and Exchange CommissionSEC such indemnification is against public policy as expressed in the Securities Act and is therefore unenforceable. II-1 ITEMItem 16. EXHIBITS. The following is a listExhibits Exhibit No. Description ----------- ----------- 5 Opinion of Exhibits filedPryor Cashman Sherman & Flynn LLP 23.1 Consent of Pryor Cashman Sherman & Flynn LLP (included as a part of Exhibit 5) 23.2 Consent of Zeller Weiss & Kahn, LLP 24 Powers of Attorney (included in the signature page of this Registration Statement:
EXHIBIT NUMBER DESCRIPTION OF DOCUMENT -------------- ----------------------- *5.1 Opinion of Baer Marks & Upham LLP (regarding the validity of the shares of the Common Stock). *23.1 Consent of Baer Marks & Upham LLP (included in Exhibit 5.1). *23.2 Consent of Weinick, Sanders & Co., LLP, Independent Accountants. *23.3 Consent of H.J. Behrman & Company, Independent Accountants 24.1 Power of Attorney (included on page II-3)
- ---------------------- * To be filed by amendment. ITEMStatement) Item 17. UNDERTAKINGS.Undertakings (a) The undersigned Registrant hereby undertakes the following:undertakes: II-2 (1) To file, during any period in which offers or sales are being made, a post-effective amendment to this Registration Statement: (i) To include any prospectus required by Section 10(a)(3) of the Securities Act of 1933; (ii) To reflect in the prospectus any facts or events arising after the effective date of the Registration Statement (or the most recent post-effective amendment thereof) which, individually or in the aggregate, represent a fundamental change in the information set forth in the Registration Statement. Notwithstanding the foregoing, any increase or decrease in volume of securities offered (if the total dollar value of securities offered would not exceed that which was registered) and any deviation from the low or high and of the estimated maximum offering range may be reflected in the form of prospectus filed with the SEC pursuant to Rule 424(b) if, in the aggregate, the changes in volume and price represent no more than a 20 percent change in the maximum aggregate offering price set forth in the "Calculation of Registration Fee" table in the effective Registration Statement; (iii) To include any material information with respect to the plan of distribution not previously disclosed in thisthe Registration statementStatement or any material change to such information in thisthe Registration Statement; provided, however, that paragraphs (1)(i) and (1)(ii) do not apply if the information required to be included in a post-effective amendment by those paragraphs is contained in periodic reports filed with or furnished to the SEC by the Registrant pursuant to Section 13 or 15(d) of the Exchange Act that are incorporated by reference in the Registration Statement. (2) That, for the purpose of determining any liability under the Securities Act, each such post-effective amendment that contains a form of prospectus shall be deemed to be a new registration statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof. (3) To remove from registration by means of a post-effective amendment any of the securities being registered which remain unsold at the termination of the Offering. (4) Thatoffering. (b) The undersigned Registrant hereby undertakes that, for purposes of determining any liability under the Securities Act, each filing of the Company'sRegistrant's annual report pursuant to Section 13(a) or Section 15(d) of the Exchange Act (and, where applicable, each filing of an employee benefit plan's annual report pursuant to Section 15(d) of the Exchange Act) that is incorporated by reference in thisthe Registration Statement shall be deemed to be a new registration statementRegistration Statement relating to the securities offered therein, and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof. (b)(c) Insofar as indemnification for liabilities arising under the Securities Act of 1933 may be permitted to directors, officers and controlling persons of the CompanyRegistrant pursuant to the foregoing provisions described in Item 15 of this Registration Statement, or otherwise, the CompanyRegistrant has been advised that in the opinion of the Securities and Exchange CommissionSEC such indemnification is against public policy as II-3 expressed in the Securities Act and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities (other than the payment by the CompanyRegistrant of expenses incurred or paid by a director, officer or controlling person of the CompanyRegistrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling person in connection with the securities being registered, the CompanyRegistrant will, unless in the opinion of its counsel the matter has been settled by controlling precedent, submit to II-2 a court of appropriate jurisdiction the question whether such indemnification by it is against the public policy as expressed in the Securities Act and will be governed by the final adjudication of such issue. II-3 II-4 SIGNATURES Pursuant to the requirements of the Securities Act of 1933, the Registrant certifies that it has reasonable grounds to believe that it meets all of the requirements for filing on Form S-3 and has duly caused this Registration Statement to be signed on its behalf by the undersigned, thereunto duly authorized, in theThe City of New York, State of New York on November 21, 1997.this 9th day of September, 1999. CREATIVE BAKERIES, INC. By: /s/ Philip Grabow ------------------------------------------------- Philip Grabow Chairman of the Board, President and Chief Executive Officer By: /s/ Ashwin R. Shah ----------------------- Ashwin R. Shah Chief Financial Officer POWER OF ATTORNEY KNOW ALL MEN BY THESE PRESENT'S, that each director and officerEach person whose signature appears below hereby constitutes and appoints Philip Grabow, as his true and lawful attorney-in-fact and agent, with full powerspower to execute in the name of substitutionsuch person, in the capacities stated below, and resubstitution, for him and in his name, place and stead, to sign in any and all capacities any and allfile, such one or more amendments (including post-effective amendments) to this Registration Statement as the Registrant deems appropriate, and generally to do all such things in the name and on Form S-3 andbehalf of such person, in the capacities stated below, to fileenable the same,Registrant to comply with all exhibits theretothe provisions of the Securities Act of 1933, and all other documents in connection therewith, withrequirements of the Securities and Exchange Commission granting unto said attorney-in-fact and agent, full power and authority to do and perform each and every act and thing requisite and necessary to be done, as fully to all intents and purposes as he might or could do in person,thereunder, hereby ratifying and confirming all thatthe signature of such attorney-in-fact and agents,person as may be signed by said attorneys-in-fact, or any one of them, may lawfully do or cause to be done by virtue hereof.any and all amendments to this Registration Statement. Pursuant to the requirements of the Securities Act of 1933, this Registration Statement has been signed by the following persons in the capacities and on the dates indicated.
Signature Title Date --------- ----- ---- /s/ Philip Grabow ----------------------------- Chairman of the Board, President November 21, 1997 Philip Grabow and Chief Executive Officer (Principal Executive Officer) /s/ Ashwin Shah ----------------------------- Chief Financial Officer (Principal November 21, 1997 Ashwin Shah Financial and Accounting Officer) /s/ Richard FechtorDated: September 9, 1999 /s/ Philip Grabow ------------------------------------- (Philip Grabow) President and Chief Executive Officer Dated: September 9, 1999 /s/ Richard Fector ------------------------------------- (Richard Fector) Director Dated: September 9, 1999 /s/ Raymond J. McKinstry ------------------------------------- (Raymond J. McKinstry) Director Dated: September 9, 1999 /s/ Kenneth Sitomer ------------------------------------- (Kenneth Sitomer) Director Dated: September 9, 1999 /s/ Karen Brenner ------------------------------------- (Karen Brenner) Director Dated: September 9, 1999 /s/ Yona Gonen ------------------------------------- (Yona Gonen) Director November 21, 1997 ----------------------------- Richard Fechtor /s/ Raymond McKinstry Director November 21, 1997 ----------------------------- Raymond McKinstry /s/ Kenneth Sitomer Director November 21, 1997 ----------------------------- Kenneth Sitomer /s/ Karen Brenner Director November 21, 1997 ----------------------------- Karen Brenner /s/ Yona Abrahami Director November 21, 1997 ----------------------------- Yona Abrahami
II-4 INDEX TO EXHIBITS FILED WITH FORM S-3 REGISTRATION STATEMENT
EXHIBIT NUMBER DESCRIPTION OF DOCUMENT -------------- ----------------------- *5.1 Opinion of Baer Marks & Upham LLP *23.1 Consent of Baer Marks & Upham LLP (included in Exhibit 5.1). *23.2 Consent of Weinick, Sanders & Co., LLP, Independent Accountants. *23.3 Consent of H.J. Behrman & Company, Independent Accountants 24.1 Power of Attorney (included on page II-3).
- ------------------------------- * To be filed by amendment.