
Russell Shepherd
Lead Director &
Associate General Counsel
(212) 314-3944
Fax (212) 314-3955
June 26, 2015
Deborah Skeens, Esquire
Division of Investment Management
Mail Stop 8629
Washington, DC 20549-8629
| | |
Re: | | AXA Equitable Life Insurance Company |
| | Correspondence filing related to Post Effective Amendments to the |
| | Registration Statement on Form N-4 |
| | File Nos. 333-05593; 333-64749; 333-31131; 333-60730 and 811-07659 |
| | CIK # 0001015570 |
Dear Ms. Skeens:
The purpose of this letter is to provide a response to the Staff’s comments on the N-4 Amendment filed by AXA Equitable Life Insurance Company (the “Company”) on May 7, 2015, as provided by telephone on June 12, 2015.
The Registrant is Separate Account No. 49 of AXA Equitable Life Insurance Company. We intend to file a post-effective amendments to the above-referenced Registration Statement to incorporate these changes and to include the consent of our independent registered public accounting firm.
For your convenience, I have restated those comments below and followed each comment with the Company’s response.
General Comments:
1. | Please provide the required Tandy Representation for all four filings prior to the effective date of the 485(a) Prospectus Supplements, if you have not already done so. |
Response: The Company hereby acknowledges that the Staff of the Commission has not passed upon the accuracy or adequacy of the Prospectus Supplements for the above-referenced Registration Statements. We acknowledge that the review of the filing by the Staff of the Commission does not relieve the Registrant of its full responsibility for the adequacy and accuracy of the disclosure of this filing nor does it foreclose the Commission from taking any action with respect to this filing. Further, we acknowledge
that the Registrant may not assert as a defense in any proceeding initiated by the Commission or any person under federal securities law that the Staff of the Commission reviewed the filing and provided comments to the Registrant or that the filing became automatically effective thereafter.
2. | How many contract owners are subject to the offer? |
Response: As of December 31, 2014, there were approximately 19,000 contracts eligible for the offer.
3. | What is the average contract value and benefit base of those subject to the offer? |
Response: As of December 31, 2014, the average contract value was $144,500 and the average Guaranteed minimum death benefit base was $193,000.
4. | What is the average percent increase in contract value if the offer is accepted? |
Response: As of December 31, 2014, the average percent increase in contract value would be approximately 11% if an offer is accepted.
5. | Please provide the Staff a copy of the Offer Letter and Acceptance Letter, as well as any other materials that may be sent to contract owners in connection with this offer. |
Response: We have enclosed copies of the Offer Letter(s) and the Acceptance Form(s) and other materials that are being mailed along with them. Please note that the Acceptance Form is a typed section within the Offer Letter, which can be detached and returned by mail in an envelope that will be provided.
6. | Please clarify supplementally whether a copy of the Prospectus Supplement and the Accumulator® Series Prospectus will accompany the Offer Letter? |
Response: Only the Prospectus Supplement will accompany the Offer Letter.
7. | Please also state supplementally what, if any, other documents will accompany the Offer Letter. If so, please provide copies. |
Response: A client brochure and the Prospectus Supplement will be mailed to contract owners in connection with this offer. Copies of these documents are enclosed in response to comment number 5 above.
8. | Will any written notice be sent to financial intermediaries in connection with this offer? If so, please provide the Staff with copies of such written notices together with a list of any materials that may accompany the written notices, if any. |
Response: Written notices will be sent to financial intermediaries in connection with the offer. We have enclosed copies of those written notices and provided a list of the documents that will accompany those written notices on Schedule A, which is attached hereto.
9. | If you are sending a written notice to financial intermediaries, please state when the written notice will be sent to such financial intermediaries? |
Response: The dates or proposed scheduled dates when written notices will be sent are listed in Schedule A, which is attached hereto.
10. | If you are not sending a written notice to financial intermediaries, please explain why you are not sending the notice or not doing so. |
Response: As noted in our response to number 9 above, the Company will be issuing written notices to financial intermediaries.
Comments to the Prospectus Supplement:
11. | On page 5 of the Supplement, in the last sentence of the first paragraph under the heading “How does AXA Equitable determine the offer amount? How much would be added to my contract’s account value?”, please consider bolding the phrase following the semi-colon: “if your contract account value equals or exceeds your benefit base, you will very likely (though not necessarily) receive the minimum offer amount described below.” |
Response: The Company has made the requested change.
12. | On page 5 of the Supplement, under the heading “How does AXA Equitable determine the offer amount? How much would be added to my contract’s account value?”, please clarify that if a contract owner owns both the GMDB and EEB that their minimum amount is the sum of the GMDB minimum offer and the EEB minimum offer. |
Response: The Company has made the requested change.
13. | On page 6 of the Supplement, please add another example in which the contract owner would only receive the minimum offer amount for either the GMDB or EEB buyout offer. |
Response: The Company has added the example.
14. | In the heading of the Appendix II chart, please define what is the term “SCS”. |
Response: The Company has made the requested change.
15. | Please consider revising Appendix II to convey other material features of the Existing Contracts and the New Contracts and add any other material features that may be missing in comparing the Existing Contracts and New Contracts as part of the exchange offer. For example, the Investment EdgeSM Select contract is designed principally to provide for tax efficient withdrawals and this does not come across in the Appendix II chart. |
Response: The Company has revised Appendix II.
16. | Please represent supplementally that in the next update filing of the Accumulator® Series Prospectus, you will revise the section in the Accumulator® Series Prospectus where it discusses the standard death benefit to clarify that for certain contract owners the standard death benefit may only equal their contract value. |
Response: The Company confirms that it will add the disclosure in the next normal filing update for the Accumulator® Series Prospectuses.
I trust that the responses provided in this letter address your comments adequately. If you have any questions regarding these responses, please contact the undersigned at (212) 314-3944. Thank you very much for your assistance with this filing.
|
Very truly yours, |
|
/s/ Russell Shepherd |
Russell Shepherd |
| | |
cc: | | Dodie Kent, Esq. |
| | Sutherland Asbill & Brennan LLP |
Schedule A
| | | | | | |
I.Response to Comment 5: |
| | |
| | A. | | Description of documents being sent with the Offer Letter(s) and Acceptance Form(s) scheduled to be mailed on or about July 27, 2015: |
| | | |
| | | | 1. | | Sample Contract Holder Letter – GMDB |
| | | | 2. | | Sample Contract Holder Letter – GMDB/EEB |
| | | | 3. | | Prospectus Supplement |
| | | | 4. | | Contract Holder Brochure |
|
II. Responses to Comments 8 and 9: |
| | |
| | A. | | GMDB Advisor Letter – Scheduled to be mailed on or about July 7, 2015 to advisors who have eligible contract owners. |
| | |
| | | | List of documents sent or to be sent: |
| | | |
| | | | 1. | | Prospectus Supplement |
| | | | 2. | | Link via micro-site for a sample of the Contract Holder Letter – GMDB and Contract Holder Letter GMDB/EEB |
| | | | 3. | | Contract Holder Brochure |
| | | | 4. | | GMDB Advisor Brochure |
| | | | 5. | | Stand-alone GMDB Acceptance Form |
| | | | 6. | | Accumulator® Variable Annuity – Greater of Roll Up or Annual Ratchet GMDB Buyout Offers – 2015 (FAQ) |
| | |
| | B. | | Strategic Partners Letter – Mailed on May 8, 2015 to third party broker-dealers. |
| | |
| | | | List of documents sent or to be sent: |
| | | |
| | | | 1. | | Prospectus supplement (copy of initial 485(a) Supplement filing) |
| | | | 2. | | Sample Contract Holder Letter – GMD |
| | | | 3 | | Sample Contract Holder Letter – GMDB/EEB |
| | | | 4. | | Contract Holder Brochure |
| | | | 5. | | GMDB Advisor Brochure |
| | | | 6. | | Stand-alone GMDB Acceptance Form |
| | | | 7. | | AXA Distributors, LLC (“ADL”) Amended Selling Agreement |
| | | | 8. | | Accumulator® Variable Annuity – Greater of Roll Up or Annual Ratchet GMDB Buyout Offers – 2015 (FAQ) |
| | | | | | |
| | C. | | Draft Field Bulletin – Scheduled to be posted for web access on or about July 7, 2015 for AXA Advisors who have eligible contract owners. |
| | |
| | | | Documents linked to posting: |
| | | |
| | | | 1. | | Sample GMDB Advisor Letter with list of eligible contract holders |
| | | | 2. | | Sample Contract Holder Letter |
| | | | 3. | | Contract Holder Letter – GMDB/EEB |
| | | | 4. | | Contract Holder Brochure |
| | |
| | D. | | Sample Reminder Letters – Scheduled to be mailed on or about September 1, 2015 and October 6, 2015 to advisors who have eligible contract owners who have not responded to the Offer Letter. |
| | |
| | E. | | Sample Reminder Letters – Scheduled to be mailed on or about September 8, 2015 and October 13, 2015 to contract owners who did not respond to the Offer Letter. |
| | |
| | | | Documents attached: |
| | | |
| | | | 1. | | Prospectus Supplement |
| | | | 2. | | Contract Holder Brochure |
Summary Prospectus Supplement and Prospectus Supplement
Guaranteed Minimum Death Benefit and Earnings Enhancement Benefit Offer
This supplement describes an offer we are making to you in connection with your Accumulator® variable annuity contract guaranteed benefits. If you accept this offer and you do not want to remain invested in your Accumulator® variable annuity contract, we also offer you the opportunity to exchange your contract for another annuity contract issued by us.
This supplement contains important information that you should know before accepting this offer or taking any other action under your contract.You are not required to accept this offer or take any action under your contract. If you do not accept this offer, your contract and the guaranteed benefits you previously elected will continue unchanged.
You should carefully read the summary in conjunction with the supplement that follows before making your decision regarding this offer. This offer asks you to give up valuable guaranteed benefits in return for additional cash in your contract. Reading the summary alone is no substitute for reading the entire document.
AXA Equitable Life Insurance Company
Supplement dated July 7, 2015 to the current Prospectuses for:
This Supplement modifies certain information in the above-referenced prospectuses, supplements to prospectuses and statements of additional information (together the “Prospectuses”) offered by AXA Equitable Life Insurance Company (“AXA Equitable”). You should read this Supplement in conjunction with your Prospectus and retain it for future reference. This Supplement incorporates each Prospectus by reference. Unless otherwise indicated, all other information included in your Prospectus remains unchanged. The terms we use in this Supplement have the same meaning as in your Prospectus. We will send you another copy of any prospectus or supplement without charge upon request. Please contact the customer service center referenced in your Prospectus.
2
Summary Prospectus Supplement
You are receiving this offer because, at the time you purchased your contract, you elected a guaranteed minimum death benefit (“GMDB”) to be paid to your beneficiaries. For a limited time, we are offering to increase your contract’s account value in return for terminating your GMDB, standard death benefit, and earnings enhancement benefit or Protection PlusSM (together referred to as “EEB”), if you elected that as well.
When you purchased your contract you made a determination that the GMDB (and EEB, if applicable) were important to you, based on your personal circumstances at that time. When considering this offer, you should consider whether you no longer need or want the GMDB and standard death benefit (and EEB, if applicable), given your personal circumstances today and your expected future needs. These benefits provide no annuity account value until your death, while the immediate increase to your account value available through this offer would give you potential for more income while you are alive.
The offer and acceptance letter included with this supplement indicates the amount of our offer to you as of the date specified in the letter. The offer amount will change each business day because of the factors that we use to determine our reserve for these types of benefits change. In other words, should you accept the offer; the amount we pay you will likely be either more or less than the offer amount in your letter. For your current offer amount, call 1-866-638-0550.
If you accept the offer, the following conditions apply:
| • | | Offer amount: The amount we add to your contract’s account value will be determined and added on the business day we receive your acceptance in good order. The amount will be allocated according to your current investment allocation instructions on file with us. |
You can obtain a current offer amount by calling 1-866-638-0550 or by logging in to your account at www.us.axa.com.
| • | | Benefit changes: Your GMDB, (and EEB, if applicable), and the availability of the standard death benefit will terminate, and your contract’s account value will be increased. The termination of the availability of the standard death benefit — which provides a minimum death benefit (at no additional charge) that is equal to your total contributions adjusted for any withdrawals you make, including applicable taxes and withdrawal charges — means that, should you die while the contract is still in force, the amount payable to your beneficiaries will be equal to your contract’s account value, which could be less than your net contributions. |
| • | | Charges eliminated: Upon termination of your GMDB (and EEB, if applicable), you will no longer pay the annual charges for those guaranteed benefits. |
| • | | Deadline: We must receive your acceptance of this offer no later than the date specified in your offer letter (see “How to accept this offer” below). |
| • | | No reinstatement: Once you accept this offer, the GMDB and standard death benefit (and EEB, if applicable) cannot be reinstated. In considering the factors above, and any other factors you believe relevant, you may wish to consult with your beneficiaries and your financial professional or other advisor. |
| • | | Additional contract options: If you accept the offer, you may choose to remain invested in your current contract, or if you do not want to remain invested in your contract without the GMDB and standard death benefit (and EEB, if applicable), you may: |
| (i) | terminate your contract and receive the account value plus the amount we add to your contract; |
| (ii) | transfer all or part of your contract’s account value to another investment product; |
| (iii) | exchange your contract for another annuity contract issued by an insurance company of your choice; or |
| (iv) | if a withdrawal charge does not apply to your existing contract, exchange your contract for a New Contract to a: (i) Structured Capital Strategies® Series C or Series ADV contract; (ii) Investment Edge® 15.0 Investment Edge® Select or Investment Edge® ADV contract; or (iii) Investment Edge® Investment Edge® Select or Investment Edge® ADV contract, as detailed in Appendix II of this supplement. Please note that a New Contract may not be available in all states. Please speak with your financial professional or our customer service representative for further information. |
The offer to exchange your contract (iii and iv above) is distinct from our offer to increase your contract account value in return for terminating your GMDB and EEB, as applicable. You can accept our offer to increase your account value and reject our offer to exchange your contract. However, our offer to exchange your contract is not available unless you accept our offer to increase your account value in return for terminating your benefits.
| • | | Financial professional compensation: Your financial professional will not be directly compensated in connection with your decision to accept or reject our offer. You should know, however, that your financial professional may receive payments that may provide an incentive in recommending whether or not you should accept this offer. For example, if you accept our offer and you choose to remain invested in your contract, the total dollar amount of any ongoing annual compensation to your financial professional and his or her firm may increase due to the increase in your account value. |
In addition, should you accept the offer and decide to surrender your contract in exchange for another contract, your financial professional and his or her firm may be compensated in connection with the sale of the new contract.
3
How to accept this offer
You may accept this offer either online or by sending us the enclosed acceptance form; note that we must receive your reply no later than the date specified in your offer letter.
| • | | Online: Login to your account at www.us.axa.com and click “Guaranteed Benefit Offer Acceptance.” |
| • | | On paper: Complete, sign and date the acceptance form included in the mailing. Fax the acceptance form to us at 1-816-701-4960 or return it to us at the following address: |
AXA Equitable Life Insurance Company
Retirement Services Solution
500 Plaza Drive, 6th Floor
Secaucus, NJ 07094
Additional information
If you have any questions about this offer or would like a copy of the current Prospectus for your contract, contact your financial professional or call us directly at1-866-638-0550. As noted earlier,in considering whether to accept or reject this offer, you may wish to consult with your beneficiaries and your financial professional or other advisor.
4
Prospectus Supplement
Guaranteed Minimum Death Benefit and Earnings Enhancement Benefit Offer
This supplement describes an offer we are making to you in connection with your Accumulator® variable annuity contract death benefits. If you accept this offer and your existing contract is not subject to any withdrawal charge, we also offer you the opportunity to exchange your contract for another annuity contract issued by us if you do not want to remain invested in your Accumulator® variable annuity contract.
This supplement contains important information that you should know before accepting this offer or taking any other action under your contract.You are not required to accept this offer or take any action under your contract. If you do not accept this offer, your contract and the death benefit options you previously elected will continue unchanged.You should carefully read this supplement in conjunction with your Prospectus before making your decision regarding this offer. For a current offer amount, you can login to Online Account Access (“OAA”) by visitingwww.us.axa.com. If you have any questions about this offer, contact your financial professional or call us directlyat 1-866-638-0550.
Why am I receiving this offer?
You are receiving this offer because, at the time you purchased your contract, you elected a guaranteed minimum death benefit (“GMDB”). In addition, at the time you purchased your contract, you also may have elected the earnings enhancement benefit (“EEB”), also referred to as “Protection PlusSM”.
What is this offer? How does this offer work?
For a limited time, we are offering to increase your contract’s account value in return for terminating both your GMDB (and EEB, if applicable) and the availability of the standard death benefit. Upon termination of your GMDB (and EEB, if applicable) you would no longer pay the annual charges for the GMDB and EEB. In addition, the availability of the standard death benefit, which is equal to your total contributions to the contract adjusted for any withdrawals you make (including any applicable withdrawal charges), and any taxes that apply, would be terminated and the amount payable to your beneficiaries, should you die while the contract is still in force, would be equal to your contract’s account value, which could be less than your net contributions. For additional information about the GMDB, EEB, and standard death benefit see Appendix I to this supplement.
While the charges for the GMDB and EEB would cease, you should be aware that the annual percentage rate we charge for separate account expenses would remain the same if you accept this offer. There is no additional charge for the standard death benefit. This means that you would continue to pay the same annual percentage rate for separate account expenses as contract owners that have the standard death benefit, even though the standard death benefit would not be available to you.
An offer letter is included with this supplement. You have a limited time period to accept this offer. The offer letter indicates the deadline by which you can accept this offer. You can only accept this offer in its entirety. If we do not receive your acceptance before the offer expires, we will consider you to have rejected this offer.
Why is AXA Equitable making this offer?
We believe this offer can be mutually beneficial to both us and contract owners who no longer want or anticipate needing the GMDB (and EEB, if applicable). If you accept this offer, you would benefit because you would receive an increase in your contract’s account value and your GMDB and EEB charges would cease. We would gain a financial benefit because past market conditions and the ongoing low interest rate environment make continuing to provide these benefits costly to us. Providing the lump sum payments will be less costly to us than the amounts we are currently setting aside to guarantee the benefits.
You should carefully read this supplement before making your decision regarding this offer. This offer asks you to give up valuable benefits in return for additional cash in your contract.
How does AXA Equitable determine the offer amount? How much would be added to my contract’s account value?
We determine the offer amount using standard actuarial calculations for determining contract reserves. In general, the contract reserve for these types of benefits is the difference between the present value of expected benefit claims less the present value of expected benefit charges. We calculate the actuarial value of your GMDB and EEB separately. The amount of the offer is approximately 70% of this combined actuarial valuation. Both of the benefit calculations are subject to a minimum offer. We calculate the total offer amount as the sum of the two benefit calculations, after applying the minimum to each. The larger your contract account value is relative to your benefit base, the smaller your offer amount will be;if your contract account value equals or exceeds your benefit base, you will very likely (though not necessarily) receive the minimum offer amount described below.
The minimum offer amount for the GMDB is equal to the annual percentage rate of the GMDB charge multiplied by the GMDB benefit base as of the close of the business day immediately prior to the business day we process your acceptance of this offer, multiplied by two. The minimum offer amount for the EEB (if you have the EEB) is equal to the annual percentage rate of the EEB charge multiplied by the contract account value as of the close of the business day immediately prior to the business day we process your acceptance of this offer, multiplied by two. If the calculated actuarial value is less than the minimum offer amount, you will receive the minimum offer amount. If you own both the GMDB and EEB your minimum offer amount would be the sum of the GMDB minimum offer amount and EEB minimum offer amount. The actuarial value takes into account:
| • | | The owner/annuitant’s life expectancy (based on gender and age); |
5
| • | | The current and projected contract account value; and |
| • | | The current and projected GMDB/EEB benefit. |
The offer letter included with this supplement indicates the amount of our offer to you as of the date specified in the letter.The offer amount will change each business day because the factors that we use to determine our reserve for these types of benefits change. For example, in determining your current and projected GMDB/EEB benefit, we consider a number of factors including your contract’s current account value, your current allocation of contract assets among the investment options, and interest rates. As these factors change, the amount of our offer changes. Therefore, the exact amount you receive may be more or less than the offer amount quoted to you in our offer letter and will depend on current market conditions and any changes in our estimate of your current and projected contract account value and GMDB/EEB benefit when we determine the amount to be added to your contract’s account value. In general, as your contract account value increases, the amount of the offer decreases. Similarly, as your contract account value decreases, the amount of the offer increases. For a current offer amount, you can login to OAA atwww.us.axa.com or call us at 1-866-638-0550.
Example 1:
Assume the contract owner is a 74-year old male. Further assume the GMDB benefit base is $97,000 and the contract account value is $66,000. The amount of the initial offer as stated in the contract owner’s offer letter is $17,246. Assume the contract owner accepts the offer 30 days later at which time the contract account value has decreased to $61,000. Further assume there are no changes to any other factors that affect the calculation of the offer amount. The amount of the offer would increase to $18,423.
Example 2:
Assume the contract owner is a 74-year old male. Further assume the GMDB benefit base is $97,000 and the contract account value is $66,000. The amount of the initial offer as stated in the contract owner’s offer letter is $17,246. Assume the contract owner accepts the offer 30 days later at which time the contract account value has increased to $71,000. Further assume there are no changes to any other factors that affect the calculation of the offer amount. The amount of the offer would decrease to $16,144.
Example 3:
Assume the contract owner is an 82-year old male. Further assume the GMDB benefit base is $119,000 and the contract account value is $120,000. Further assume that the contract reserve is negative and that the GMDB fee is 0.65%. The amount of the initial offer as stated in the contract owner’s offer letter would be based on the minimum offer amount of annual percentage rate of the GMDB charge multiplied by the GMDB benefit base multiplied by two. Assume the contract owner accepts the offer immediately. The amount of the offer would be $1,547.
How can I evaluate this offer?
You must decide between keeping your GMDB or terminating your GMDB (and EEB, if applicable) and accepting an increase in your contract’s account value. Your GMDB is equal to the greater of your Roll-up benefit base or your Annual Ratchet to Age 85 benefit base and is generally equal to the greater of:
| a) | your contributions to this contract accumulated at the roll-up rate specified in your contract (to age 85), adjusted for withdrawals (including any applicable withdrawal charges); and |
| b) | if you have not taken a withdrawal, the Annual Ratchet to age 85 benefit base which is equal to the greater of: (i) your contributions to this contract; or (ii) your highest account value on any contract date anniversary following the owner’s (or older joint owner’s, if applicable) 85th birthday (plus any contributions made since the most recent Annual Ratchet). If you have taken a withdrawal, the Annual Ratchet to age 85 benefit base is reduced from the amount described above and is equal to the greater of either: (i) your GMDB benefit base immediately following the most recent withdrawal (plus any additional contributions made after the date of such withdrawal); or (ii) your highest account value on any contract date anniversary after the most recent withdrawal, up to the contract date anniversary following the owner’s (or older joint owner’s, if applicable) 85th birthday (plus any contributions made since the most recent Annual Ratchet after the date of such withdrawal). |
AXA Equitable guarantees that the GMDB will not be less than the GMDB benefit base. If your contract’s account value is less than the GMDB benefit base at the time a death claim is paid, the GMDB payable will be equal to the GMDB benefit base. For additional information about the GMDB, see Appendix I.
If you accept this offer, your EEB will also terminate. The EEB provides an additional death benefit which is generally equal to a specified percentage of: the greater of: (i) your contract account value, or (ii) any applicable death benefit; and decreased by your total net contributions. For certain contracts issued from April 2002 – September 2003, in calculating the death benefit, contributions are decreased for withdrawals on a pro rata basis. Depending on the terms of your contract, the specified percentage payable is either 40% or 25%. For additional information about the EEB, see the Appendix I.
If you accept this offer, you should also consider the fact that the standard death benefit will not be available to you even though it is available to other contract owners at no additional charge. The standard death benefit is equal to your total contributions to the contract adjusted for any withdrawals you make (including any applicable withdrawal charges) and any taxes that apply. For additional information about the standard death benefit, see the Appendix I.
6
If you do not accept our offer, no amount would be added to your contract’s account value and the GMDB (and EEB, if applicable) would continue to apply. If you accept this offer, your GMDB (and EEB, if applicable) and the availability of the standard death benefit would terminate, and your contract’s account value would be increased. In the future, should you die while the contract is still in force, the amount payable to your beneficiaries would be equal to your contract’s account value, which could be less than your net contributions.
When you purchased your contract you made a determination that the GMDB (and EEB, if applicable) was important to you under your personal circumstances at that time. When considering this offer, you should consider whether you no longer want or anticipate needing the GMDB (and EEB, if applicable) given your personal circumstances today. You should also consider your specific contract account values (with and without the offer), your GMDB benefit base and the following factors:
| • | | Whether the increased contract account value available through the offer is more important to you than the current value of the GMDB provided by the current GMDB benefit base; |
| • | | Whether you believe that your contract account value, with the addition provided by the offer, may increase (through market gains) relative to how the GMDB benefit base may increase such that the GMDB may become less valuable to you over time; |
| • | | Whether you believe that your contract account value, with the addition provided by the offer, may decline (through market losses), stay the same, or increase slowly relative to how the GMDB benefit base would have increased such that the value of having the GMDB may become more valuable to your beneficiaries over time; and |
| • | | Whether your need for income (or withdrawals) from this contract is more important to you than your need to leave a death benefit to your beneficiaries. |
You should assess your own situation to decide whether to accept the offer. In considering the factors above, and any other factors you believe relevant, you may wish to consult with your beneficiaries, and your financial professional or other advisors. We cannot provide investment advice to you, including how to weigh any relevant factors for your particular situation. We cannot provide any advice regarding future contract account value, including whether investment options under your contract will experience market gains or losses.
How do I accept this offer?
To accept this offer, you may login to your account atwww.us.axa.com. You may also accept this offer by completing the acceptance form included with this supplement. Please complete, sign and date the acceptance form and return it to us at the following address:
AXA Equitable Life Insurance Company
Retirement Services Solution
500 Plaza Drive, 6th Floor
Secaucus, NJ 07094
Or you may fax the acceptance form to us at 1-816-701-4960.
REMEMBER:If you accept this offer, the amount we pay you will likely be either more or less than the offer amount in your letter, as the amount we add to your contract’s account value will be determined and added on the business day we receive your acceptance in good order. The amount will be allocated according to your current investment allocation instructions on file with us. If there are any policy transactions on the day we receive your acceptance form, the amount we add to your contract’s account value will be determined and added on the next business day.Note: For most contract owners, the offer amount will be less than the difference between the projected GMDB benefit base and the contract’s account value.However, if the actuarial calculation of the offer amount is less than the minimum offer amount (i.e. two times the GMDB fee rate multiplied by the respective benefit base and the EEB fee rate (if applicable) multiplied by the account value), the offer amount may be greater than the difference between the projected GMDB benefit base and the contract’s account value. This is more likely to occur if the difference between the GMDB benefit base and the contract account value is small relative to the fees paid for the GMDB.
What are my options after I accept this offer?
If you accept this offer you may choose to remain invested in your contract, or if you do not want to remain invested in your contract without the GMDB (and EEB, if applicable) or the standard death benefit, you have the following options: (i) you may terminate your contract and receive the cash value which includes the amount we add to your contract; (ii) you may transfer all or part of your contract’s cash value to another investment product; (iii) you may exchange your contract for another annuity contract issued by an insurance company of your choice; or (iv) if a withdrawal charge does not apply to your existing contract, you may exchange your contract for a New Contract. (See Appendix II to this supplement for a comparison of some of the important features of your existing contract and the New Contracts.) If you are considering exchanging your existing contract for a New Contract and would like a copy of a prospectus, contact your financial professional. Before making a decision to purchase a New Contract, you should read the prospectus and carefully consider the investment objectives, risks, and charges and expenses. We cannot recommend a course of action for you. Your financial professional will be able to explain the features of the New Contract, and provide you with the proper forms and application necessary to complete the transaction. New Contracts can only be purchased through a broker-dealer and are not available in all states or through all broker-dealer firms.
The offer to exchange your contract is distinct from our offer to increase your contract account value in return for terminating your GMDB (and EEB, if applicable) and the availability of the standard death benefit. You can accept our offer to increase your account value and reject our offer to exchange your contract. However, our offer to exchange your contract is not available unless you accept our offer to increase your account value in return for terminating your benefits.
7
If I accept this offer and stay invested in the contract, would my automatic payment plans be impacted?
If you are enrolled in the dollar-for-dollar withdrawal service, your enrollment would terminate if you accept this offer. Systematic withdrawals and payments under the automatic required minimum distribution service would not be affected if you accept this offer. If you wish to enroll in automated withdrawal services, call us at 1-800-789-7771.
More information about this offer
If you accept this offer, you will receive an endorsement to your contract that terminates your GMDB, and EEB, if applicable. The death benefit under your contract will be a return of account value.
You will not incur any fees or charges as a result of accepting this offer. All expenses we incur in connection with this offer, including legal, accounting and other fees and expenses, will be paid by us and have no effect on your contract regardless of whether or not you accept this offer.
You will not be subject to any current tax consequences if you accept this offer. The amount added to your contract will be treated like earnings for income tax purposes. The tax rules for withdrawals from and surrenders of the contract continue to apply. For additional information, see “Tax information” in your Prospectus.
The amount we add to your contract’s account value is not subject to any credits that may apply if you have an Accumulator® PlusSM contract. Therefore, you will not receive any credit in connection with this offer.
A withdrawal charge will not apply to the amount we add to your contract’s account value. However, for contracts other than Accumulator® SelectSM, withdrawal charges will continue to apply to your contributions depending on how long each contribution has been invested in your contract. A withdrawal charge may apply if: (i) you make one or more withdrawals during the contract year that, in total, exceed the free withdrawal amount (10% or 15% of your contract’s account value at the beginning of the year depending on the terms of your contract); or (ii) you surrender your contract to receive its cash value or apply your cash value to a non-life contingent payout option. For additional information, see “Withdrawal charge” in “Charges and expenses” in your Prospectus.
Although we do not directly compensate your financial professional based on your acceptance of this offer, your financial professional may receive payments that may provide an incentive in recommending whether or not you should accept this offer. For example, if your account value increases and you choose to remain invested in your contract, the total dollar amount of any ongoing annual compensation to your financial professional and his or her firm may increase. Or, if you exchange this contract for another variable annuity or other investment product, your financial professional may receive compensation upon completion of that purchase. You should contact your financial professional for information about the compensation he or she receives. For additional information about compensation paid to your financial professional, see “Distribution of the contracts” in “More information” in your Prospectus.
This offer may not be available in all states. We may suspend or terminate this offer at any time. In the future, we may make additional offers in connection with these benefits on different and/or more or less favorable terms. In other words, we may make an offer to a group of contract owners based on an offer amount, and, in the future, make another offer based on a higher or lower offer amount to the remaining contract owners in the same group. If you accept the offer and terminate your GMDB (and EEB, if applicable) and the availability of the standard death benefit, you will not be eligible for any future offers related to that type of guaranteed benefit even if such future offer would have included a greater offer amount or different payment or incentive. You may currently be receiving this offer as part of a group of remaining contract owners who did not accept a prior offer.
8
Appendix I
Guaranteed Minimum Death Benefit, Earnings Enhancement Benefit, and Standard Death Benefit Information
Guaranteed minimum death benefit base
The Guaranteed minimum death benefit base (hereinafter, in this section called your “benefit base”) is used to calculate the Guaranteed minimum death benefit, as described in this section. Your benefit base is not an account value or a cash value. See also, “Guaranteed minimum death benefit” below.
Standard death benefit.Your benefit base is equal to:
• | | your initial contribution and any additional contributions to the contract; less a deduction that reflects any withdrawals you make (including any applicable withdrawal charges). The amount of this deduction is described under “Accessing your money” in your Prospectus. The amount of any withdrawal charge is described under “Withdrawal charge” in “Charges and expenses” in your Prospectus. Please note that withdrawal charges do not apply to Accumulator® SelectSM contracts. |
6 1/2% (6%, or 5%, if applicable) Roll-Up to age 85 (used for the Greater of 6 1/2% Roll-Up to age 85 or Annual Ratchet to age 85 enhanced death benefit, the Greater of 6% Roll-Up to age 85 or Annual Ratchet to age 85 enhanced death benefit, AND for the Greater of 5% Roll-Up to age 85 or Annual Ratchet to age 85 enhanced death benefit). Your benefit base is equal to:
• | | your initial contribution and any additional contributions to the contract; plus |
• | | a deduction that reflects any withdrawals you make (including any applicable withdrawal charges). The amount of this deduction is described under “Accessing your money” and the section entitled “Charges and expenses” in your Prospectus. The amount of any withdrawal charge is described under “Withdrawal charge” in “Charges and expenses” in your Prospectus. Please note that withdrawal charges do not apply to Accumulator® SelectSM contracts. |
The effective annual roll-up rate credited to this benefit base is:
• | | 6 1/2% (6%, or 5%, if applicable) with respect to the variable investment options (including amounts allocated to the account for special money market dollar cost averaging under Accumulator® PlusSM and Accumulator® SelectSM contracts but excluding all other amounts allocated to the EQ/Money Market variable investment option), and the account for special dollar cost averaging (under Accumulator® and Accumulator® EliteSM contracts only). Certain versions of the contracts also exclude amounts allocated to the EQ/Intermediate Government Bond variable investment option; the effective annual rate may be 4% in some states. Please see “State contract availability and/or variations of certain features and benefits” in your Prospectus to see what applies in your state; and |
• | | 3% with respect to the EQ/Money Market variable investment option (certain versions of the contracts also include the EQ/Intermediate Government Bond variable investment option), the fixed maturity options, the guaranteed interest option and the loan reserve account under Rollover TSA (if applicable). |
The benefit base stops rolling up on the contract date anniversary following the owner’s (or older joint owner’s, if applicable) 85th birthday.
Please see “Our administrative procedures for calculating your Roll-Up benefit base following a transfer” in your Prospectus for more information about how we calculate your Roll-Up benefit base when you transfer account values between investment options with a higher Roll-Up rate (4-6.5%) and investment options with a lower Roll-Up rate (3%).
Annual Ratchet to age 85 (used for the Annual Ratchet to age 85 enhanced death benefit, the Greater of 6 1/2% Roll-Up to age 85 or Annual Ratchet to age 85 enhanced death benefit, the Greater of 6% Roll-Up to age 85 or Annual Ratchet to age 85 enhanced death benefit, the Greater of 5% Roll-Up to age 85 or Annual Ratchet to age 85 enhanced death benefit, AND for the Greater of 3% Roll-Up to age 85 or Annual Ratchet to age 85 enhanced death benefit ). If you have not taken a withdrawal from your contract, your benefit base is equal to the greater of either:
• | | your initial contribution to the contract (plus any additional contributions), |
-or-
• | | your highest account value on any contract date anniversary up to the contract date anniversary following the owner’s (or older joint owner’s, if applicable) 85th birthday (plus any contributions made since the most recent Annual Ratchet). |
If you have taken a withdrawal from your contract, your benefit base will be reduced from the amount described above. See “Accessing your money” in your Prospectus. The amount of any withdrawal charge is described under “Withdrawal charge” in “Charges and expenses” in your Prospectus. Please note that withdrawal charges do not apply to Accumulator® SelectSM contracts. At any time after a withdrawal, your benefit base is equal to the greater of either:
• | | your benefit base immediately following the most recent withdrawal (plus any additional contributions made after the date of such withdrawal), |
-or-
• | | your highest account value on any contract date anniversary after the date of the most recent withdrawal, up to the contract date anniversary following the owner’s (or older joint owner’s, if applicable) 85th birthday (plus any contributions made since the most recent Annual Ratchet after the date of such withdrawal). |
Greater of 6 1/2% (6%, or 5%, if applicable) Roll-Up to age 85 or Annual Ratchet to age 85 enhanced death benefit. Your benefit base is equal to the greater of the benefit base computed for the 6 1/2% (6%, or 5%, if applicable) Roll-Up to age 85 or the benefit base computed for the Annual Ratchet to age 85, as described immediately above, on each contract date anniversary.
3% Roll-Up to age 85 (used for the Greater of 3% Roll-Up to age 85 or the Annual Ratchet to age 85 enhanced death benefit).Your benefit base is equal to:
• | | your initial contribution and any additional contributions to the contract; plus |
• | | a deduction that reflects any withdrawals you make (including any applicable withdrawal charges). The amount of this deduction is described under “Accessing your money” and the section entitled “Charges and expenses” in your Prospectus. The amount of any withdrawal charge is described under “Withdrawal charge” in “Charges and expenses” in your Prospectus. Please note that withdrawal charges do not apply to Accumulator® SelectSM contracts. |
The effective annual roll-up rate credited to the benefit base is 3%.
The benefit base stops rolling up on the contract date anniversary following the owner’s (or older joint owner’s, if applicable) 85th birthday.
Greater of 3% Roll-Up to age 85 or the Annual Ratchet to age 85 enhanced death benefit.Your benefit base is equal to the greater of the benefit base computed for the 3% Roll-Up to age 85 or the benefit base computed for the Annual Ratchet to age 85, as described immediately above, on each contract date anniversary.
Guaranteed minimum death benefit
Your contract provides a standard death benefit. The standard death benefit is equal to your total contributions, adjusted for any withdrawals (and any associated withdrawal charges, if applicable under your Accumulator® Series contract). Once your contract is issued, you may not change or voluntarily terminate your death benefit, unless we make an offer to you to do so.
You may also elect one of the enhanced death benefits , which provides a death benefit that is equal to your account value (without adjustment for any otherwise applicable negative market value adjustment) as of the date we receive satisfactory proof of the owner’s (or older joint owner’s, if applicable) death, any required instructions for the method of payment, information and forms necessary to effect payment, or your elected enhanced death benefit on the date of the owner’s (or older joint owner’s, if applicable) death, adjusted for any subsequent withdrawals (and associated withdrawal charges, if applicable under your Accumulator® Series contract), whichever provides the higher amount. See “Payment of death benefit” in your Prospectus for more information.
If you elect one of the enhanced death benefits and change ownership of the contract, generally the benefit will automatically terminate, except under certain circumstances. If this occurs, any enhanced death benefit elected will be replaced with the standard death benefit. See “Transfers of ownership, collateral assignments, loans and borrowing” in “More information” in your Prospectus for more information.
Earnings enhancement benefit (or Protection PlusSM)
The Earnings enhancement benefit provides an additional death benefit as described below. Once you purchase the Earnings enhancement benefit you may not voluntarily terminate this feature.
If you elect the Earnings enhancement benefit described below and change ownership of the contract, generally this benefit will automatically terminate, except under certain circumstances. See “Transfers of ownership, collateral assignments, loans and borrowing” in “More information,” in your Prospectus for more information.
If the owner (or older joint owner, if applicable) is 70 or younger when we issue your contract (or if the spouse beneficiary or younger spouse joint owner is 70 or younger when he or she becomes the successor owner and the Earnings enhancement benefit had been elected at issue), the additional death benefit will be 40% of:
the greater of:
| (ii) | any applicable death benefit decreased by; |
| (iii) | total net contributions. |
For certain contracts issued from April 2002 – September 2003, in calculating the death benefit, contributions are decreased for withdrawals on a pro rata basis.
For purposes of calculating your Earnings enhancement benefit, the following applies: (i) “Net contributions” are the total contributions made (or if applicable, the total amount that would otherwise have been paid as a death benefit had the spouse beneficiary or younger spouse joint owner not continued the contract plus any subsequent contributions) adjusted for each withdrawal that exceeds your Earnings enhancement benefit earnings. “Net contributions” are reduced by the amount of that excess. Earnings enhancement benefit earnings are equal to (a) minus (b) where (a) is the greater of the account value and the death benefit immediately prior to the withdrawal, and (b) is the net contributions as adjusted by any prior withdrawals (for Accumulator® PlusSM contracts, credit amounts are not included in “net contributions”); and (ii) “Death benefit” is equal to the greater of the account value as of the date we receive satisfactory proof of death or any applicable Guaranteed minimum death benefit as of the date of death.
For Accumulator® PlusSM contracts, for purposes of calculating your Earnings enhancement benefit, if any contributions are made in the one-year period prior to death of the owner (or older joint owner, if applicable), the account value will not include any credits applied in the one-year period prior to death.
If the owner (or older joint owner, if applicable) is age 71 through 75 when we issue your contract (or if the spouse beneficiary or younger spouse joint owner is between the ages of 71 and 75 when he or she becomes the successor owner and the Earnings enhancement benefit had been elected at issue), the additional death benefit will be 25% of:
the greater of:
| (ii) | any applicable death benefit decreased by; |
| (iii) | total net contributions. |
For certain contracts issued from April 2002 – September 2003, in calculating the death benefit, contributions are decreased for withdrawals on a pro rata basis.
The value of the Earnings enhancement benefit is frozen on the first contract date anniversary after the owner (or older joint owner, if applicable) turns age 80, except that the benefit will be reduced for withdrawals on a pro rata basis. Reduction on a pro rata basis means that we calculate the percentage of the current account value that is being withdrawn and we reduce the benefit by that percentage. For example, if the account value is $30,000 and you withdraw $12,000, you have withdrawn 40% of your account value. If the benefit is $40,000 before the withdrawal, it would be reduced by $16,000 ($40,000 × .40) and the benefit after the withdrawal would be $24,000 ($40,000 – $16,000).
For contracts continued under Spousal continuation, upon the death of the spouse (or older spouse, in the case of jointly owned contracts), the account value will be increased by the value of the Earnings enhancement benefit as of the date we receive due proof of death. The benefit will then be based on the age of the surviving spouse as of the date of the deceased spouse’s death for the remainder of the contract. If the surviving spouse is age 76 or older, the benefit will terminate and the charge will no longer be in effect. The spouse may also take the death benefit (increased by the Earnings enhancement benefit) in a lump sum. See “Spousal continuation” in “Payment of death benefit” in your Prospectus for more information.
Appendix II
Exchange Offer Program
If you are considering purchasing a New Contract you should contact your financial professional, who will be able to explain the features of the New Contract, and provide you with the proper forms and application necessary to complete the transaction. New Contracts can only be purchased through a broker-dealer and are not available in all states or through all broker-dealer firms.
AXA Equitable will permit owners of the contracts included in this Guaranteed minimum death benefit and Earnings enhancement benefit offer to exchange their existing contract at net asset value for a New Contract. This exchange offer program is available if: (i) your existing contract is not subject to any withdrawal charge; and (ii) you accept our Guaranteed minimum death benefit and Earnings enhancement offer. If you are considering exchanging your existing contract for a New Contract and would like a copy of the prospectus for the New Contract, contact your financial professional.
Under this exchange offer program, your existing contract must not be subject to a withdrawal charge. The account value attributable to your existing contract would not be subject to any withdrawal charge under the New Contract (but would be subject to all other charges and fees under the New Contract). You should carefully consider whether an exchange is appropriate for you by comparing the features and benefits provided by your existing contract to the benefits and features provided by the New Contracts and other investment products. You should also compare the fees and charges of your existing contract to the fees and charges of the New Contract, which may be higher than the fees and charges under your existing contract and other investment products available to you.
The chart set out on the next page provides a summary comparison of some of the important features of your existing contract and the New Contracts. You should not rely solely on this chart in examining the differences between your existing contract and the New Contracts. There may be other differences important for you to consider prior to purchasing a New Contract. You should read your Prospectus and other information related to your existing contract prior to requesting an exchange to a New Contract. Please note, this chart does not create or modify any existing rights or benefits, all of which are only established by your existing contract.
Comparison of your existing contract and the New Contracts
| | | | | | | | | | | | | | | | |
| | Existing Contracts | | New Contracts* | | | | |
| | Existing Contracts prior to accepting offer for: Accumulator® (Series ‘02/’04 through ‘07/’07.5) Accumulator®, Accumulator® PlusSM, Accumulator® EliteSM, and Accumulator® SelectSM Series1 | | Existing Contracts after accepting this offer for: Accumulator® (Series ‘02/’04 through ‘07/’07.5) Accumulator®, Accumulator® PlusSM, Accumulator® EliteSM, and Accumulator® SelectSM Series1 | | Structured Capital Strategies® Series C Contract2 | | Structured Capital Strategies® Series ADV Contract2 | | Investment Edge® 15.0 Investment Edge® Select Contract3 | | Investment Edge® 15.0 Investment Edge® ADV Contract3 | | Investment Edge® Investment Edge® Select Contract3 | | Investment Edge® Investment Edge® ADV Contract3 |
Annual Administrative Charge | | $0 – $304 | | $0 – $304 | | None | | None | | $505 | | None | | $506 | | $506 |
Total Separate Account Annual Expenses | | 1.25% – 1.70% | | 1.25% – 1.70% | | 1.65% | | 0.65% | | 1.25% | | 0.30% | | 1.25% | | 0.30% |
Maximum Withdrawal Charge | | 0% – 8% | | 0% – 8% | | N/A | | N/A | | N/A | | N/A | | N/A | | N/A |
Standard Death Benefit | | The greater of: (i) your account value as of the date we receive satisfactory proof of death, any required instructions for the method of payment, and all information and forms necessary to effect payment; and (ii) your total contributions, adjusted for withdrawals (and any associated withdrawal charges, if applicable). | | Your account value as of the date we receive satisfactory proof of death, any required instructions for the method of payment, and all information and forms necessary to effect payment. | | Your account value as of the date we receive satisfactory proof of death, any required instructions for the method of payment, and all information and forms necessary to effect payment. | | Your account value as of the date we receive satisfactory proof of death, any required instructions for the method of payment, and all information and forms necessary to effect payment. | | Your account value as of the date we receive satisfactory proof of death, any required instructions for the method of payment, and all information and forms necessary to effect payment. | | Your account value as of the date we receive satisfactory proof of death, any required instructions for the method of payment, and all information and forms necessary to effect payment. | | Your account value as of the date we receive satisfactory proof of death, any required instructions for the method of payment, and all information and forms necessary to effect payment. | | Your account value as of the date we receive satisfactory proof of death, any required instructions for the method of payment, and all information and forms necessary to effect payment. |
Guaranteed Minimum Death Benefit charge | | 0% – 1.15% | | N/A | | N/A | | N/A | | 0.6% – 40%7 | | 0.6% – 40%7 | | N/A | | N/A |
Protection PlusSM Benefit Charge | | 0.35% (Only applicable to Accumulator® Series ‘02/’04 contracts) | | N/A | | N/A | | N/A | | N/A | | N/A | | N/A | | N/A |
Earning Enhancement Benefit Charge | | 0.35% (Only applicable to Accumulator® Series ‘06/’06.5 and ‘07/’07.5 contracts) | | N/A | | N/A | | N/A | | N/A | | N/A | | N/A | | N/A |
| | | | | | | | | | | | | | | | |
| | Existing Contracts | | New Contracts* | | | | |
| | Existing Contracts prior to accepting offer for: Accumulator® (Series ‘02/’04 through ‘07/’07.5) Accumulator®, Accumulator® PlusSM, Accumulator® EliteSM, and Accumulator® SelectSM Series1 | | Existing Contracts after accepting this offer for: Accumulator® (Series ‘02/’04 through ‘07/’07.5) Accumulator®, Accumulator® PlusSM, Accumulator® EliteSM, and Accumulator® SelectSM Series1 | | Structured Capital Strategies® Series C Contract2 | | Structured Capital Strategies® Series ADV Contract2 | | Investment Edge® 15.0 Investment Edge® Select Contract3 | | Investment Edge® 15.0 Investment Edge® ADV Contract3 | | Investment Edge® Investment Edge® Select Contract3 | | Investment Edge® Investment Edge® ADV Contract3 |
Principal Guarantee Benefits Charge8 | | 0.50% – 0.75% | | 0.50% – 0.75% | | N/A | | N/A | | N/A | | N/A | | N/A | | N/A |
Guaranteed Minimum Income Benefit Charge8 | | 0.65% – 1.10% | | 0.65% – 1.10% | | N/A | | N/A | | N/A | | N/A | | N/A | | N/A |
Principal ProtectorSM Benefit Charge8 | | 0.35% – 0.80% (Only applicable to Accumulator® Series ‘02/’04 contracts) | | 0.35% – 0.80% (Only applicable to Accumulator® Series ‘02/’04 contracts) | | N/A | | N/A | | N/A | | N/A | | N/A | | N/A |
Guaranteed Withdrawal Benefit For Life Benefit Charge8 | | 0.60% – 0.95% (Only applicable to Accumulator® Series ‘06/’06.5 and ‘07/’07.5 contracts) | | 0.60% – 0.95% (Only applicable to Accumulator® Series ‘06/’06.5 and ‘07/’07.5 contracts) | | N/A | | N/A | | N/A | | N/A | | N/A | | N/A |
Choice Cost9 | | N/A | | N/A | | 3% or 5% | | 3% or 5% | | N/A | | N/A | | N/A | | N/A |
Loan Features (if your employer’s plan permits | | Yes | | Yes | | No | | No | | No | | No | | No | | No |
Variable Investment Options10 | | 37 Class B and IB | | 37 Class B and IB | | 3 Class IB | | 3 Class IB | | 134 Various classes | | 134 Various classes | | 134 Various classes | | 134 Various classes |
Structured Investment Options11 | | N/A | | N/A | | 21 | | 21 | | N/A | | N/A | | N/A | | N/A |
Lifetime minimum guaranteed interest rate in the guaranteed interest option | | 1% – 3% | | 1% – 3% | | N/A | | N/A | | N/A | | N/A | | N/A | | N/A |
| | | | | | | | | | | | | | | | |
| | Existing Contracts | | New Contracts* | | | | |
| | Existing Contracts prior to accepting offer for: Accumulator® (Series ‘02/’04 through ‘07/’07.5) Accumulator®, Accumulator® PlusSM, Accumulator® EliteSM, and Accumulator® SelectSM Series1 | | Existing Contracts after accepting this offer for: Accumulator® (Series ‘02/’04 through ‘07/’07.5) Accumulator®, Accumulator® PlusSM, Accumulator® EliteSM, and Accumulator® SelectSM Series1 | | Structured Capital Strategies® Series C Contract2 | | Structured Capital Strategies® Series ADV Contract2 | | Investment Edge® 15.0 Investment Edge® Select Contract3 | | Investment Edge® 15.0 Investment Edge® ADV Contract3 | | Investment Edge® Investment Edge® Select Contract3 | | Investment Edge® Investment Edge® ADV Contract3 |
Fixed Maturity Options12 | | Yes | | Yes | | No | | No | | No | | No | | No | | No |
* | A New Contract may not be available in all states. Please speak with your financial professional or our customer service representative for further information. |
1 | The Accumulator® Series Prospectus offers a variable deferred annuity contract to accumulate value on a tax deferred basis by investing in one or more investment options, including variable and fixed investment options. It also provides certain income and death benefit protections. For more information, please refer to the Accumulator® Series Prospectus. |
2 | The Structured Capital Strategies® Prospectus offers a variable and indexed-deferred annuity contract to accumulate value on a tax deferred basis by investing in variable investments options and/or structured investment options. Structured investment options provide performance tied to the performance of a securities or commodities indexed for a set period of time. Please note that if you exchange into a Structured Capital Strategies® Series ADV contract there are fees and expenses of a fee-based program that are separate from and in addition to the fees and expenses of the contract, including other conditions related to brokerage services. For more information, please refer to the Structured Capital Strategies® Prospectus. |
3 | The Investment Edge® and Investment Edge® 15.0 Prospectuses offer variable deferred annuity contracts to accumulate value on a tax deferred basis by investing in one or more variable investment options and provide a number of payout options. The Investment Edge® 15.0 Prospectus also provides a death benefit protection option. Please note that if you exchange into either Investment Edge® ADV contract there are fees and expenses of a fee-based program that are separate from and in addition to the fees and expenses of the contract, including other conditions related to brokerage services. For more information, please refer to the Investment Edge® and/or Investment Edge® 15.0 Prospectus. |
4 | The charge, if applicable, is $30 for each contract year. If the contract is surrendered or annuitized, or a death benefit is surrendered or annuitized, or a death benefit is paid on any date other than a contract anniversary, we will deduct a pro rata portion of the annual administrative charge for that year. |
5 | Beginning with your first contract date anniversary, we will deduct a charge of $50 on any contract date anniversary on which your account value is less than $50,000. If the contract is surrendered or annuitized or a death benefit is paid on any date other than the contract date anniversary, we will deduct a pro rata portion of the charge for that year. Otherwise, we will deduct the full charge. This charge will no longer apply to NQ contracts following election of an Income Edge payment program, even if your account value falls below $50,000. |
6 | For Investment Edge® contracts, we will deduct this charge on any contract date anniversary following the first contract date anniversary (or, for NQ contracts where an Income Edge payment program has been elected, the first Income Edge Anniversary Date) if you were not enrolled in electronic delivery for the entirety of the preceding contract year (or, for NQ contracts where an Income Edge payment program has been elected, the preceding Annual Payout Period). If the contract is surrendered or annuitized or a death benefit is paid on any date other than the contract date anniversary, we will deduct a pro rata portion of the charge for that year. Otherwise, we will deduct the full charge. |
7 | The charge, if applicable, is calculated daily as a percentage of your net amount at risk and deducted annually on each contract date anniversary for which the benefit is in effect. If on any date other than the contract date anniversary your contract is surrendered or annuitized, Income Edge® is elected and becomes effective, a death benefit is paid, or the death benefit is terminated, we will deduct the cumulative accrued charge for that year from your account value. |
8 | Not all guaranteed benefits may be currently available to you since certain guaranteed benefits had to be elected at issue of the contract and/or are not available in combination with other elected guaranteed benefits. Please refer to your Accumulator® Series Prospectus for more information. |
9 | Choice cost is a charge which is only applicable if a contract owner elects to invest in Choice Segments under the Structured Capital Strategies® contract. Subject to certain conditions, Choice cost is equal to 3% or 5% for a Choice Segment to the corresponding 3-year or 5-year segment duration that you elect. For more information on Choice costs, please refer to the Structured Capital Strategies® Prospectus. |
10 | The number of investment options available under a particular contract is subject to change. Please refer to your Prospectus for more information on investment options available under your contract. |
11 | The Structured Investment Option permits you to invest in one or more Segments, each of which provides performance tied to the performance of an index such as the S&P 500 Price Return Index (the “Index”), for a set period of time. The Structured Investment Option does not involve an investment in any underlying portfolio. Instead, it is an obligation of AXA Equitable. Unlike an index fund, the Structured Investment Option provides a return at maturity designed to provide protection against certain decreases in the Index in exchange for a limitation on participation in certain increases in the Index. The extent of the downside protection at maturity ranges from the first 10%, 20%, or 30% of loss. This means that you could lose up to 70% of your principal with a -30% Segment Buffer, up to 80% of your principal with a -20% Segment Buffer and up to 90% of your principal with a -10% Segment Buffer. See the Structured Capital Strategies® Prospectus for more information. |
12 | Fixed Maturity Options offer a fixed rate of interest if held to maturity. Fixed Maturity Options generally have maturity dates that range from one to ten years. Withdrawals or transfers from a Fixed Maturity Option prior to maturity may be subject to a market value adjustment, which may increase or decrease the account value. See “fixed maturity options” in your Prospectus for more information. This feature is not available in all contracts or in all states. |

Important opportunity concerning your AXA Equitable Accumulator Annuity .
Acceptance must be received by
July 27, 2015
October 30, 2015
Mr. S. Jones Contract Anniversary Date: [Month/Day] 123 Main Street Contract Number: [#########]
Apt. 1
Anytown, NY 12345
Dear Mr. Jones,
We are writing to you about an important opportunity concerning your Accumulator variable annuity contract. When you purchased your Accumulator variable annuity, you chose the guaranteed minimum death benefit (GMDB) with certain financial goals in mind. Today, your financial situation and priorities may have changed.
With this in mind, we are reaching out to you with an opportunity to increase your annuity account value so you can have access to more money now or increased income in the future. In return for accepting our offer, we will cancel your guaranteed minimum death benefit and your standard death benefit and you will no longer have to pay the annual charges for the guaranteed minimum death benefit.
Complete details of this offer are enclosed. To help you evaluate the offer, here are some details of your contract:
All figures are as of June 12, 2015.
Offer Amount – Estimated Increase to Your Annuity Account Value [$X,XXX,XXX.XX]
Guaranteed Minimum Death Benefit (GMDB) [$X,XXX,XXX.XX]
Minimum value your beneficiaries would receive, regardless of market declines
Annual Charges You Paid for Your GMDB [$X,XXX,XXX.XX]
On your last contract anniversary
Annuity Account Value + Offer Amount [$X,XXX,XXX.XX]
If you accept this offer, you would no longer pay annual charges for the guaranteed minimum death benefit, and your beneficiaries would receive the annuity account value as a death benefit with no minimum guarantee.
The guaranteed minimum death benefit is a valuable feature of your contract that you cannot reinstate once you accept our offer. Please review the enclosed information, and carefully consider the pros and cons of giving up this benefit. You should consider discussing this offer with your financial professional who can help you make an informed decision.
To accept our offer, simply complete the attached Acceptance Form and return it to us in the envelope provided or fax it to 816-701-4960. You may also accept our offer online by logging in at www.axa.com. (Click on “Guaranteed Benefit Offer Acceptance.”) We must receive your properly completed form no later than October 30, 2015. If you do not wish to accept our offer, you don’t have to do anything at all.
For more information or to discuss this opportunity, contact your financial professional,
[NAME OF ORIGINATING ADVISOR/FIRM], at [CONTACT], or call us directly at 866-638-0550.
Todd Solash
Senior Vice President AXA Equitable, Retirement Savings
AXA Equitable Life Insurance Company Retirement Service Solution
500 Plaza Drive, 6TH Floor, Secaucus, NJ 07094 2015 GMDB Letter (06/15)
A 1 X-X
AXA Equitable Accumulator Guaranteed Minimum Death Benefit Offer Summary Comparison
Accept the Offer to Increase Keep the Your Annuity Account Value GMDB and Cancel the GMDB and
Standard Death Benefit
Guaranteed Minimum Guaranteed: [$X,XXX,XXX.XX] None
Death Benefit* as of June 12, 2015 Your beneficiary(ies) would have received the annuity account value of [$X,XXX,XXX.XX] as of June 12, 2015
Offer Amount – None [$X,XXX,XXX.XX] Estimated Increase as of June 12, 2015 to Your Annuity The exact amount added to your Account Value account will be determined on the
To be added to your date we receive your acceptance. account upon your For a more current estimate, acceptance call 866-638-0550 or log in to axa.com, and click on “Guaranteed Benefit Offer Acceptance.”
Annual Charges You [$X,XXX,XXX.XX] None
Paid for Your GMDB Amount you paid for your GMDB on your last contract anniversary date.
*Guaranteed applicable roll Minimum up rate, Death adjusted Benefit for withdrawals determined OR by B) the the greater highest amount anniversary of: A) a value combination up to the of maximum your contributions age specified and in annual your contract, increases adjusted at the for withdrawals.
To accept this offer, log on to www.axa.com and click “Guaranteed Benefit Offer Acceptance.”
Or detach here, complete the form, and return it in the enclosed envelope or fax to 816-701-4960.
Acceptance Form [Mr. S. Jones], qfinancial Yes. I received professional advice from named the Contract Number [#########] on my Account Statement.
This form must be received by October 30, 2015
q I accept the offer to cancel my guaranteed minimum death benefit and standard death benefit and increase my annuity account value.
By signing below I acknowledge and understand:
• The death benefit under my contract will be the annuity account value with no guaranteed minimum.
• The annual guaranteed minimum death benefit charge will no longer be deducted from my contract, and past charges will not be refunded.
• I cannot revoke my acceptance of this offer once my acceptance is processed.
• The by your exact processing amount of office the .increase to my annuity account value will be based on the date this properly completed form is received
• I acknowledge that this amount fluctuates daily.
• II can fax this obtain properly a quote completed of the exact form amount to 816- 701 by calling -4960 866 before -638 4:00 -0550, PM and ET on you the will same increase day. my annuity account value by that amount if
• I have received a prospectus supplement for this offer.
Primary Contract Owner/Authorized Signer Date
Joint Contract Owner/Authorized Signer Date
Fax: 816-701-4960

Annuities are issued by AXA Equitable Life Insurance Company (AXA Equitable), New York, NY and are co-distributed by AXA Advisors, LLC and AXA Distributors, LLC. AXA Equitable, AXA Distributors and AXA Advisors are affiliated companies and do not provide legal or tax advice. An investment in a variable annuity involves investment risk, including possible loss of principal. Withdrawals from annuities are subject to normal income tax treatment and if taken prior to age 59 ½ may be subject to an additional 10% federal income tax penalty. Withdrawals may also be subject to a contractual withdrawal charge. Guarantees are based on the claims-paying ability of the issuing insurance company.
Important opportunity concerning your AXA Equitable Accumulator Annuity .
Acceptance must be received by July 27, 2015 October 30, 2015 Mr. S. Jones Contract Anniversary Date: [Month/Day] 123 Main Street Contract Number: [#########] Apt. 1 Anytown, NY 12345 Dear Mr. Jones, We are writing to you about an important opportunity concerning your Accumulator variable annuity contract. When you purchased your Accumulator variable annuity, you chose the guaranteed minimum death benefit (GMDB) and the earnings enhancement benefit (EEB) with certain financial goals in mind. Today, your financial situation and priorities may have changed. With this in mind, we are reaching out to you with an opportunity to increase your annuity account value so you can have access to more money now or increased income in the future. In return for accepting our offer, we will cancel your guaranteed minimum death benefit, standard death benefit and earnings enhancement benefit – and you will no longer have to pay the annual charges for the guaranteed minimum death benefit and earnings enhancement benefit.
Complete details of this offer are enclosed. To help you evaluate the offer, here are some details of your contract: All figures are as of June 12, 2015. Offer Amount – Estimated Increase to Your Annuity Account Value [$X,XXX,XXX.XX] Guaranteed Minimum Death Benefit (GMDB) [$X,XXX,XXX.XX] Minimum value your beneficiaries would receive, regardless of market declines Annual Charges You Paid for Your GMDB [$X,XXX,XXX.XX] On your last contract anniversary Earnings Enhancement Benefit (EEB) [$X,XXX,XXX.XX] Annual Charges You Paid for Your EEB [$X,XXX,XXX.XX] On your last contract anniversary Annuity Account Value + Offer Amount [$X,XXX,XXX.XX] All figures are as of June 12, 2015.
If you accept this offer, you would no longer pay annual charges for the guaranteed minimum death benefit and earnings enhancement benefit, and your beneficiaries would receive the annuity account value as a death benefit with no minimum guarantee. The guaranteed minimum death benefit and earnings enhancement benefit are valuable features of your contract that you cannot reinstate once you accept our offer. Please review the enclosed information, and carefully consider the pros and cons of giving up these benefits. You should consider discussing this offer with your financial professional who can help you make an informed decision. To accept our offer, simply complete the attached Acceptance Form and return it to us in the envelope provided or fax it to 816-701-4960. You may also accept our offer online by logging in at www.axa.com. (Click on “Guaranteed Benefit Offer Acceptance.”) We must receive your properly completed form no later than October 30, 2015. If you do not wish to accept our offer, you don’t have to do anything at all.
For more information or to discuss this opportunity, contact your financial professional, [NAME OF ORIGINATING ADVISOR/FIRM], at [CONTACT], or call us directly at 866-638-0550. Sincerely, Todd Solash Senior Vice President AXA Equitable, Retirement Savings AXA Equitable Life Insurance Company Retirement Service Solution 500 Plaza Drive, 6TH Floor, Secaucus, NJ 07094 2015 GMDB/EEB (06/15) B 1 X-X Keep the GMDB and EEB Accept the Offer to Increase Your Annuity Account Value and Cancel the GMDB, Standard Death Benefit and EEB Guaranteed Minimum Guaranteed: [$X,XXX,XXX.XX] Death Benefit1 as of June 12, 2015 None Your beneficiary(ies) would have received the annuity account value of [$] as of Earnings Enhancement [$X,XXX,XXX.XX] June 12, 2015 Benefit2 as of June 12, 2015 Offer Amount – None [$X,XXX,XXX.XX] Estimated Increase
as of June 12, 2015 to Your Annuity The exact amount added to your Account Value account will be determined on the To be added to your date we receive your acceptance. account upon your For a more current estimate, acceptance call 866-638-0550 or log in to axa.com, and click on “Guaranteed Benefit Offer Acceptance.” Annual Charges You [$X,XXX,XXX.XX] None Paid for Your GMDB Amount you paid for your GMDB on your last contract anniversary date Annual Charges You [$X,XXX,XXX.XX]
None Paid for Your EEB Amount you paid for your EEB on your last contract anniversary date AXA Equitable Accumulator Guaranteed Minimum Death Benefit
and Earnings Enhancement Benefit Offer Summary Comparison
1 The Guaranteed Minimum Death Benefit will be determined by the greater amount of: A) a combination of your contributions and annual increases your at the contract, applicable adjusted roll up for rate, withdrawals. adjusted for withdrawals OR B) the highest anniversary value up to the maximum age specified in 2 The Earnings Enhancement Benefit will be 40%/25% of the greater of the account value or any applicable death benefit, decreased by total net contributions and withdrawals.
Or To accept detach this here, offer, complete log on the to www. form, axa. andcom return and it click in the “Guaranteed enclosed envelope Benefit of Offer fax to Acceptance. 816-701-4960. ” Acceptance Form [Mr. S. Jones], q financial Yes. I received professional advice from named the Contract Number [#########] on my Account Statement. This form must be received by October 30, 2015 q I accept the offer to cancel my guaranteed minimum death benefit, standard death benefit and earnings enhancement benefit, and increase my annuity account value. By signing below I acknowledge and understand: • The death benefit under my contract will be the annuity account value with no guaranteed minimum or enhanced earnings benefit.
• The annual guaranteed minimum death benefit and earnings enhancement benefit charges will no longer be deducted from my
contract, and past charges will not be refunded.
• I cannot revoke my acceptance of this offer once my acceptance is processed.
• The exact amount of the increase to my annuity account value will be based on the date this properly completed form
is received by your processing office.
• I acknowledge that this amount fluctuates daily.
• I can obtain a quote of the exact amount by calling 866-638-0550, and you will increase my annuity account value by that
amount if I fax this properly completed form to 816-701-4960 before 4:00 PM ET on the same day.
• I have received a prospectus supplement for this offer.
Primary Contract Owner/Authorized Signer Date
Joint Contract Owner/Authorized Signer
Date
Fax: 816-701-4960

Annuities are issued by AXA Equitable Life Insurance Company (AXA Equitable), New York, NY and are co-distributed by AXA Advisors, LLC and AXA Distributors, LLC. AXA Equitable, AXA Distributors and AXA Advisors are affiliated companies and do not provide legal or tax advice. An investment in a variable annuity involves investment risk, including possible loss of principal. Withdrawals from annuities are subject to normal income tax treatment and if taken prior to age 59 ½ may be subject to an additional 10% federal income tax penalty. Withdrawals may also be subject to a contractual withdrawal charge. Guarantees are based on the claims-paying ability of the issuing insurance company.

Address Your Financial Priorities Today
We are offering to increase your annuity account value. In return, your guaranteed minimum death benefit (GMDB) and, if applicable, earnings enhancement benefit (EEB), also known as Protection Plus, would be terminated. The standard death benefit would no longer apply. A GMDB is a valuable feature which you chose when you purchased your AXA Equitable Accumulator variable annuity contract. You may have additionally elected an EEB. However, your priorities may have changed.
Whether this offer is valuable to you depends significantly on your individual situation. You must decide which is more important to you: a guaranteed death benefit or an increase to your annuity account value. Please read the enclosed prospectus supplement for important details on limitations and tax consequences.
For more information
• Consult your financial professional
• Call AXA Equitable from 9 am to 5 pm EST at 866-638-0550
• Review the letter and prospectus supplement
To accept our offer
• Act before the offer acceptance deadline of October 30, 2015
• Complete the detachable Acceptance Form included with the letter, and return it using the envelope provided or fax it to 816-701-4960
• If you have online access to your account, log in at www.us.axa.com and click “Guaranteed Benefit Offer Acceptance”
Annuities are issued by AXA Equitable Life Insurance Company (AXA Equitable), New York, NY and variable annuities are co-distributed by AXA Advisors, LLC and AXA Distributors, LLC. AXA Equitable, AXA Distributors and AXA Advisors are affiliated companies and do not provide legal or tax advice. An investment in a variable annuity involves investment risk, including possible loss of principal. Withdrawals from annuities are subject to normal income tax treatment and if taken prior to age 59 ½ may be subject to an additional 10% federal income tax penalty. Withdrawals may also be subject to a contractual withdrawal charge. Guarantees are based on the claims-paying ability of the issuing insurance company.
Please consider the charges, risks, expenses, and investment objectives carefully before purchasing a variable annuity. For a prospectus containing this and other information, please contact a financial professional.
Read it carefully before you invest or send money.
An annuity is a long term financial product designed for retirement purposes. There are fees and charges associated with a variable annuity contract, which include, but are not limited to, operations charges, sales and withdrawal charges, administrative fees, and additional charges for optional benefits. Annuities contain certain restrictions and limitations. For costs and complete details contact a financial professional.
GE 103893 (7/2015)
2015 GMDB/EEB (06/15)
Times have changed.
Maybe your needs have, too.
Guaranteed Minimum
Death Benefit and
Earnings Enhancement
Benefit Offer
AXA Equitable Life Insurance Company (NY, NY)

A new choice for your variable annuity could help address today’s financial needs.
When you chose the guaranteed minimum death benefit (GMDB) for your AXA Equitable annuity, you ensured that your beneficiaries would receive a guaranteed minimum amount of money – independent of market declines.
You may have also chosen the earnings enhancement benefit (EEB), intended to increase the death benefit to your beneficiaries. That was then. This is now.
1. Know the facts
How the offer works
If you accept this offer, AXA Equitable will increase your annuity account value,1 which may provide more income for you during your lifetime. At the same time, we will terminate your GMDB and, if applicable, EEB and you will no longer be required to pay the annual charges for the GMDB and EEB.2 The standard death benefit will also no longer apply. Bear in mind, you may not accept this offer in part — you can only accept the offer in its entirety.
Without the GMDB, standard death benefit, and, if applicable, the EEB, your beneficiaries would receive your annuity account value, the amount of which is not certain and changes due to market fluctuations.
If you accept, we will: (1) compute the actual amount to be added to your contract; (2) add that amount to your contract in accordance with your allocation instructions on file; (3) terminate your benefit(s) and send you an endorsement to your contract confirming that no guaranteed death benefit applies under your contract; (4) stop future deductions of the GMDB charge (and EEB charge, if applicable).
You may choose to leave all or part of the money in your contract. If suitable you may also consider exchanging your contract for another annuity issued by an insurance company of your choice.
1 Exact amounts will vary by contract holder and day. The exact amount will depend on your account value and current market conditions when we determine the amount to be added to your annuity contract value. For the current offer amount, call 866-638-0550.
If you accept our offer, the actual offer amount will be determined and added on the business day we receive the properly completed acceptance form. If there are any policy transactions on the day we receive your form, the offer amount will be calculated and added on the next business day.
2 Past GMDB and EEB charges will not be refunded. Any additional charges associated with these features included in other contract charges may remain unchanged.
1
If your contract is subject to withdrawal charges, the withdrawal charges will remain unchanged and still apply as described in your contract. Please see the prospectus supplement for details.
Why are we making this offer
We believe this offer can be mutually beneficial. If you accept our offer, you would benefit because you would receive an increase in your contract’s account value and your GMDB and EEB charges would cease. We would gain a financial benefit because past market conditions and the ongoing low interest rate environment make continuing to provide the these benefits costly to us. Providing the lump sum payments will be less costly to us than the amounts we are currently setting aside to guarantee the benefits.
How we determine the offer amount
The offer amount is based on an actuarial calculation of the value of your GMDB and EEB benefits. The calculation takes into account:
• The owner/annuitant’s life expectancy
• The current and projected annuity account value
• The current and projected GMDB/EEB benefit
The offer amount will be the greater of the calculated actuarial value or two times the GMDB/EEB annual charge. The actuarial calculation and assumptions are based on large blocks of business. We do not consider any individual’s health, or their need of retirement income, in making this offer. Each of our customers must determine whether this offer makes sense to them individually.
Note: The offer amount generally will be less than the difference between the annuity account value and the projected GMDB value.
2. Consider the offer
You should carefully read all of the details of this offer to determine whether it makes sense for you. And, while no one but you can make the decision about what’s in your best interest, we strongly recommend that you discuss the offer with your financial and tax professionals. Some questions you may wish to consider include:
• Which is more important to you: receiving an increase to your annuity account value or maintaining your GMDB and EEB (if applicable)?
• How long do you intend to keep your contract?
2
• What is your current state of health?
• How important is it that you leave a minimum death benefit from this contract to your beneficiaries?
• What are the tax implications for you? The offer amount we would add to your annuity account value would be treated as contract earnings for tax purposes. Therefore, like other earnings, it will be taxed as ordinary income when withdrawn to the extent there is gain in your annuity (value in excess of your tax basis in your contract; for IRAs funded with pre-tax dollars, all withdrawals will be taxable).
3. Make your decision
The GMDB and EEB are valuable features of your contract, and you should not give these up without careful consideration – particularly because you cannot reinstate these features once you accept this offer. On the other hand, the GMDB and EEB provide no value until death, while the immediate increase to your account value available to you through this offer would give you potential for more income in the near term.
Please read all of the details of this offer to determine whether it makes sense for you. You should also discuss it with your financial and tax professionals to ensure you are fully informed about what’s best for you and your loved ones before you make a decision.

Offer for eligible clients to increase their AXA Equitable Accumulator® GMDB and EEB annuity account value and income potential
Your Eligible Clients
July 7, 2015 Enclosed in this package: Log in to your book of business at axa.us.com for current offer amounts and account values.
• Prospectus Supplement that describes details
[Advisor Name] of the offer Estimated
[Company Name] • Advisor Brochure to help you address this offer Increase to Annuity
[123 Main Street] with your clients Contract Annuity Acct GMDB EEB
Contract Holder Contract # * Anniversary Acct Value* Value* Value* Value* Status
[Anytown, NY 12345] • Client-Approved Brochure to help your clients
understand the offer [Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####]
• Acceptance Form that you can copy for your [Firstname] q Declined clients, they can complete and fax back if they [Lastname],
q Accepted choose to accept [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined Dear [Advisor], [Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
We’re writing to tell you about an important offer we’re making to your clients who hold [Lastname], [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] q Accepted AXA Equitable Accumulator® variable annuities with the greater of guaranteed minimum death [Firstname] q Declined benefit (GMDB) and earnings enhancement benefit (EEB), if applicable. AXA Equitable is [Lastname],
q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####]
offering to increase these clients’ annuity account value in return for their agreement to cancel [Firstname] q Declined their GMDB, standard death benefit and, if applicable, their EEB. (This offer applies only to the
[Lastname], q Accepted
GMDB and EEB and excludes contracts with a guaranteed living benefit.) Those eligible may prefer [#########] [XX/XX] [$#####] [$######] [$#####] [$#####]
[Firstname] q Declined
to increase their annuity account value and have access to more income, rather than keep their
[Lastname], q Accepted
guaranteed death benefit, which provides no value until death. [#########] [XX/XX] [$#####] [$######] [$#####] [$#####]
[Firstname] q Declined
On or about July 27, 2015, we will begin informing your eligible clients of the offer and strongly
[Lastname], q Accepted
encouraging them to seek your advice. We’re contacting you now so that you can reach out to [#########] [XX/XX] [$#####] [$######] [$#####] [$#####]
[Firstname] q Declined
them first. You can play an important role in helping them make a well-informed decision — and
[Lastname], q Accepted
it’s a great opportunity for you to reconnect with clients and revisit their financial plans. [#########] [XX/XX] [$#####] [$######] [$#####] [$#####]
[Firstname] q Declined
[Lastname], q Accepted
To assist you, we have included a list of your eligible clients and their relevant [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] contract information, including the offer amount. You can also view current [Firstname] q Declined
[Lastname], q Accepted
offer amounts by logging in to your book of business at www.axa.us.com. [#########] [XX/XX] [$#####] [$######] [$#####] [$#####]
[Firstname] q Declined
For more details, we’ve enclosed a prospectus supplement and brochures for you and your [Lastname], q Accepted
[#########] [XX/XX] [$#####] [$######] [$#####] [$#####]
[Firstname] q Declined
clients, and encourage you to visit www.axa.com/2015GMDBoffer where you can view a brief presentation and see the communications we will be mailing to your clients. [Lastname], q Accepted
[#########] [XX/XX] [$#####] [$######] [$#####] [$#####]
[Firstname] q Declined
To accept the offer, your client can complete the enclosed Acceptance Form and send it back in the enclosed envelope or fax it to 816-701-4960. They can also accept online by [Lastname], q Accepted
[#########] [XX/XX] [$#####] [$######] [$#####] [$#####]
logging in to their account at www.axa.us.com. Completed acceptance forms must be received [Firstname] q Declined by October 30, 2015. If you have questions about the offer, call us at 866-638-0550. [Lastname], q Accepted
[#########] [XX/XX] [$#####] [$######] [$#####] [$#####]
[Firstname] q Declined Sincerely, [Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
Todd Solash
Managing Director AXA Equitable, Retirement Savings [Lastname], q Accepted
[#########] [XX/XX] [$#####] [$######] [$#####] [$#####]
[Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####]
AXA Equitable Life Insurance Company [Firstname] q Declined Retirement Service Solution
500 Plaza Drive, 6TH Floor, Secaucus, NJ 07094 * All figures as of June 12, 2015
A 1

For Financial Professional Use Only
Annuities are issued by AXA Equitable Life Insurance Company (AXA Equitable), New York, NY and are co-distributed by AXA Advisors, LLC and AXA Distributors, LLC. AXA Equitable, AXA Distributors and AXA
Advisors are affiliated companies and do not provide legal or tax advice. An investment in a variable annuity involves investment risk, including possible loss of principal. Withdrawals from annuities are subject to normal income tax treatment and if taken prior to age 59 ½ may be subject to an additional 10% federal income tax penalty. Withdrawals may also be subject to a contractual withdrawal charge. Guarantees are based on the claims-paying ability of the issuing insurance company.
IU – 103932 (7/15)

May 2015
To: Our Strategic Partners
Subject to State and Federal regulatory approvals, AXA will be extending another offer to certain Accumulator Series contract holders –an increase to their annuity account value in exchange for terminating their Guaranteed Minimum Death Benefit (GMDB) and Earning Enhancement Benefit (EEB). The standard death benefit could no longer apply. The impetus behind making this offer now is twofold –first, contract holders may feel that the opportunity to increase their annuity contract value outweighs the benefit of maintaining the guaranteed benefits because of changing priorities and needs since they first purchased their contract. Second, we would gain a financial benefit because the lump sum payments wi ll be less than the amounts we are currently setting aside to guarantee those benefits. It is important to note that this offer to the client is entirely voluntary; they have the option to accept it or continue their contract with no changes.
Following is more detailed information about the offer, and how we will communicate it to advisors and contract holders in the coming months.
The Offer and How it Impacts Your Firm:
We are making the offer to certain contract holders who elected the Greater of Roll up or Annual Ratchet GMDB as a standalone option under their Accumulator variable annuity contract. Some may have elected the EEB as well. These contracts do not have living benefit riders.
The offer to eligible contract holders is to increase their annuity account value in exchange for terminating the GMDB rider and the EEB if applicable. The additional value to the contract will not be treated as a new contribution and as such no new contingent withdrawal charges (CWC) will apply. The added amount will be treated like gains for tax purposes. If the client chooses to accept the offer, he/she can choose to withdraw up to the full amount (annuity value plus the offer amount), leave the money in the contract, or if suitable, exchange the contract for another annuity. Notably, as per the contract terms, withdrawals are made on a first-in, first-out basis, any CWC on the existing contract value prior to the o ffer increase will be applied against withdrawals in the normal course.
The offer amount will be calculated on an individual basis based on an actuarial calculation of the value of the contract holder’s GMDB. The offer to each eligible contract holder will be the greater of approximately 70% of International Financial Reporting Standards (IFRS) reserves or two times each annual rider fee. Please note the offer may fluctuate bas ed on timing and changes in market conditions.

The offer will be available for approximately 90 days after which it expires.
No upfront compensation will be paid to the advisor of record if the client accepts the offer. However, once the payment amount is added to the client’s variable annuity contract, those assets will be eligible for future trail-based compensation if applicable.
If approved by your firm, for clients who choose to accept the offer and exchange their Accumulator contract for a Structured Capital Strategies C Share or Investment Edge Select contract, new business compensation will be paid to the advisor of record.
Withdrawal charges will NOT be waived, and as noted above, any CWC on the existing contract value prior to the offer increase will be applied against withdrawals. The added amount will be treated as gains for tax purposes. Withdrawals are subject to normal income tax treatment and if taken prior to age 59 ½ may also be subject to an additional 10% federal income tax penalty.
For a more complete description of this offer, please review the attached draft prospectus supplement.
Upcoming Communications:
The goal of our communications plan for the coming months is to be thorough and transparent. We will provide ongoing information and resources to ensure that each contract holder can make an informed decision about whether to participate in the offer. Specific items include:
How We’ll Communicate With Your Advisors:
July 2015 Initial Communication: Advisors of record will receive letters notifying them of the offer to contract holders. The communications package will include client brochure, quick reference guide, prospectus supplement, list of eligible clients with accompanying contract numbers and offer amounts.
September 2015 / Second/Third Touch Communications: Advisors whose clients have not
October 2015 responded to the offers will receive follow up mailings reminding them of the impending offer expiration date.
How We’ll Communicate With Contract Holders:
July 2015 Initial Communication: Contract holders will receive formal offer via the mail which will include a letter, brochure and prospectus supplement.
September 2015 Second Touch Communication: Contract holders who did not respond to the initial offer will receive a reminder letter, brochure and prospectus supplement.
October 2015 Third Touch Communication: Contract holders who did not respond to the prior two offerings will receive a final reminder notice.
2

Firm Resources:
Sample of Contract holder Letter (attached) Sample Advisor Letter (attached) Selling Agreement Amendment Letter (attached) GMDB Client Brochure (attached) Draft GMDB Prospectus Supplement (attached)
Lists of eligible Contract holders, Contract Numbers and Advisors of Record Impacted State Approval list
Other Resources:
A microsite will be designed which will allow advisors to view details of the offer. During and after the offer period, firms will be provided with periodic reports of contract holders that have accepted the offer.
As always, your Strategic Account Manager will remain your primary source of assistance leading up to, and throughout the offer period.
“AXA” is the brand name of AXA Equitable Financial Services, LLC and its family of companies, including AXA Equitable Life Insurance Company (NY, NY), issuer of annuity and life insurance products and AXA Advisors, LLC. AXA S.A. is a French holding company for a group of international insurance and financial services companies, including AXA Equitable Fina ncial Services, LLC. The obligations of AXA Equitable Life Insurance Company are backed solely by their claims paying ability.
Variable annuities are issued by AXA Equitable Life Insurance Company (AXA Equitable) NY, NY and are co-distributed by affiliates, AXA Distributors, LLC and AXA Advisors, LLC. AXA Equitable, AXA Distributors and AXA Advisors do not provide legal or tax advice.
IU 103501 (5/15)
For Gatekeeper use Only. Not for distribution to Financial Professionals or the General Public.
3

[Date]
FB xx-xxx
For Internal Use Only
| | |
Audience: | | AXA Advisors Financial Professionals |
Re: | | Accumulator Guaranteed Minimum Death Benefit Offer—2015 |
From: | | Annuity Product Management |
What’s New:
This July, AXA Equitable will make a limited-time, direct offer to certain Accumulator clients to increase their account values in return for the termination of their stand-alone Greater of Roll up or Annual Ratchet Guaranteed Minimum Death Benefit (GMDB) and, if applicable, the Earnings Enhancement Benefit also known as Protection Plus.
The decision whether or not to accept the offer is purely voluntary on the part of client. AXA Equitable recognizes that certain clients’ financial needs may have changed since original contract purchase, and since the last time we made this offer, potentially making the offer an attractive option. If advice is provided in connection with the offer, FPs will be responsible for completing a special Accumulator Guaranteed Benefits Offer – Worksheet & Acknowledgements form where client signature is optional.
This offer is similar to the previous stand-alone Guaranteed Minimum Death Benefit (GMDB) offer made in 2012. For clients who elect to accept the offer, the contract’s new death benefit will be the return of account value and all future GMDB & EEB (if applicable) related charges will cease. In addition, the offer does not include a Contingent Withdrawal Charge (CWC) waiver and/or CWC waiver period in the event the client elects to accept the offer. Any CWC on the existing contract value prior to the offer increase will be applied against withdrawals in the normal course of the contract.
There are approximately 2900 eligible AXA Advisor clients with over 900 FPs having one or more clients that are impacted by this offer. FPs with eligible clients will be notified as to which clients will receive this offer, along with additional client-specific offer information. Additionally, FPs can login at AXA.com and select Book of Business > Reports > Guaranteed Benefit Buyout Offer Report to run a current report on their book of business to view their clients that are eligible for the offer. We want each contract holder to make an informed decision, and are committed to communicating their options clearly and transparently.
When:
Effective on or about July 27, 2015 to October 30, 2015
For More Info:
If you have any questions, contact your branch manager or the Guaranteed Benefits Offer Service Desk at (866) 638-0550 or you can visit the Guaranteed Benefits Offer microsite at www.axa.com/2015GMDBOffer starting July 7, 2015.
See the below for additional details, materials, and Q&A.

Accumulator Guaranteed Minimum Death Benefit Offer – 2015 Offer Overview
In July, AXA Equitable will make a limited-time, direct mail offer to approximately 19,000 Accumulator ’02 through Accumulator ’07 clients to increase their account values in return for the termination of their stand-alone Greater of Roll up or Annual Ratchet Guaranteed Minimum Death Benefit (GMDB) and, if applicable, the Earnings Enhancement Benefit (EEB) also known as Protection Plus. These contracts do not have living benefit riders, only the enhanced death benefit. Once made, the individual offer is good for approximately 90 days, cannot be partially accepted and once processed cannot be revoked.
There is no obligation for clients to accept this offer. AXA Equitable is simply giving them a financial option to consider and none of the original contract terms will change if the client decides not to accept the offer.
AXA Equitable is making this offer because we believe the offer can be mutually beneficial to both us and the contract holder who no longer need or want the GMDB, EEB and the standard death benefit. Clients who accept the offer would benefit because they could receive an increase in their contract account value and the GMDB and EEB charges would end. AXA would gain a financial benefit because past market conditions and the ongoing low interest rate environment make continuing to provide these benefits costly to us. Proving the lump sum payment will be less costly to us than the amount we are currently setting aside to guarantee the benefits.
The offer amount will be calculated on an individual basis, based on an actuarial calculation of the value of the GMDB & EEB (if applicable) taking into account the owner/annuitant’s life expectancy, current and projected annuity account value and the current and projected GMDB & EEB . Offer amounts will be the greater of the calculated actuarial value or two times the GMDB annual charge, plus the greater of the calculated actuarial value or two times the EEB annual charge. The offer amount will generally be less than the difference between the annuity account value and the projected GMDB & EEB value. Please note that the actuarial calculation and assumptions are based on large blocks of business and AXA Equitable does not consider any individual’s health or need of retirement income in making the offer. Clients must determine if this offer makes sense to them individually or not.
Exact offer values are subject to change and depend upon current account values and market conditions.
To get up to date offer amounts, clients and FPs may contact (when active) the AXA Equitable Guaranteed Benefits Offer Service Desk at (866) 638-0550.
Clients who have accepted the offer will receive an endorsement that should be kept with the base contract, which terminates the GMDB, and EEB, if applicable. The annual percentage rate that we charge for separate account expenses would remain the same under the contract for accepted offers. In addition, offer proceeds will not be treated as new contributions and as such, no new contingent withdrawal charges (CWC) will apply. As per contract terms, withdrawals are made on a first-in, first-out basis and any CWC on the existing contract value prior to the offer increase will be applied against withdrawals in the normal course of the contract.
For tax purposes, the amount added increases the annuity account value (AAV) and will be treated as earnings. Therefore, it will be taxed as ordinary income when withdrawn to the extent there is a gain. For IRAs, all withdrawals will be reported as “taxable amount not determined”, as the taxability of IRA distributions is determined by the owner’s personal circumstances, taking into account all of their IRA investment.
A more complete offer description, including the impact to fees and charges, may be found in the prospectus supplement FPs will receive in July. Prior to the initial client mailing, AXA Equitable will establish a Guaranteed Benefits Offer Service Desk at (866) 638-0550 to respond to client and advisor questions as well as a dedicated website at www.axa.com/2015GMDBOffer
Compensation:
No compensation will be paid to FPs for clients accepting the offer. However, once the offer proceeds are added to the contract, they will be used for future trail-based compensation, if applicable

Replacements:
For clients who choose to accept the offer and then replace their CWC free Accumulator contract for a new annuity contract with either AXA Equitable or an approved AXA Network offering, please note the following:
I. A special Accumulator Guaranteed Benefits Offer Replacement Acknowledgement Form (Special Offer RAF) was developed to help clients and FPs assess suitability and is attached to this communication. The Special Offer RAF, along with the required state replacement forms, must be used for these transactions unless otherwise indicated by AXA Equitable replacement rules. See FB 08-152 for more information. Note that receipt of standard RAFs (and not the Special Offer RAF) at the service center for Offer-related replacements will result in NIGO status, even though the standard form may still appear in eDOX and on SCS ADV Annuity e-App. When determining client suitability, FPs and branch principals should pay particular attention to the benefit to the client to transfer to the new contract.
Replacements to AXA Equitable’s Structured Capital Strategies® Series C or Series ADV or Investment Edge Select or Investment Edge ADV (which we anticipate will be available before the offer expires) do NOT require internal replacement exception approval from Product Management. Internal replacements to other AXA Equitable contracts (such as Structured Capital Strategies Series B), however, do require internal replacement exception approval from Product Management. Contact the AXA Distributors desk at (888) 517-9900 with questions regarding the internal replacement exception approval process or to initiate the process.
Replacements to an approved AXA Network C Share offering will not require AXA Network replacement exception approval. Other offerings, however, will still require approval.
In addition to the Special Offer RAF, many states have state-specific replacement requirements that must be followed when processing these transactions. For instance, many states require state-specific replacement forms that need specific information regarding the replacement transaction, including an explanation of how the replacement is in the best interest of the client.
State-specific forms must be completed and submitted with the application and Special Offer RAF
for review by the branch manager. For additional information on replacements, see FB 06-234
and FB 08-152. Information on state-specific replacement requirements can be found on eDOX:
Compliance > Compliance Reference Materials > Replacement Forms and Guides.
II. Replacements to annuity contracts with stand-alone guaranteed death benefits, either internal or external, will not be considered suitable.
III. When replacing NQ contracts, please remember to provide the carrier’s service center with cost basis information.
IV. As a reminder, all NAIC state product training requirements apply prior to solicitation.
The chart below provides an overview of the commission schedule for internal replacements once the offer is accepted:
| | | | | | |
Accumulator with accepted offer to: | | First Year Commission [GDC] (Year 1) (% of assets)1 | | Trail Commission [GDC] (Years 2+) (% of assets)1 | | PCs |
Structured Capital Strategies Series C | | 0.50% [1.00%] | | 0.50% [1.00%] | | Yes |
Structured Capital Strategies ADV | | n/a | | n/a | | n/a |
Investment Edge Select | | 0.60% [1.20%] | | 0.50% [1.00%] | | Yes |
Investment Edge ADV | | n/a | | n/a | | n/a |

1 AXA Network and/or AXA Advisors reserve the right to amend or terminate, in whole or in part, any of their programs, including compensation rates or schedules, at any time in their sole discretion.
Requests for an internal transfer to a new or existing Structured Capital Strategies Series B,
Accumulator Series, Retirement Cornerstone Series or EQUI-VEST Series contract are generally
not permitted.
V. Replacements to an approved AXA Network C Share annuity offering will result in full compensation pursuant to the product. Internal replacement compensation on all other AXA Network offerings is identified in FB 08-282. Contact the AXA Network/Crump Annuity Sales Desk at (800) 237-0049, ext. 7961 for details regarding a limited number of available carriers and products along with any specific requirements.
Contributions and Commission Recovery
Certain states permit contributions to Accumulator Series ’02 through Accumulator Series ’07, as outlined below:
Florida
Maryland
Oregon
Texas
For these states, all commissions will be recovered once the offer is accepted on any contributions received on or after May 7, 2015.
FP Communications Plan – The dates reflected are “on or about”
| | |
July 7, 2015 – Initial Communication | | FP of record will receive letters notifying them of the offer to contract holders. The communications package will include advisor brochure, prospectus supplement, and a list of impacted clients with accompanying contract numbers and offer amounts. |
September 1, 2015 – 2nd Touch Communication | | FPs whose clients have not accepted the offers will receive a follow up mailing reminding them of the impending offer expiration date. |
October 6, 2015 – 3rd Touch Communication | | FPs whose clients have not accepted the offers will receive a follow up mailing reminding them of the impending offer expiration date. |
Client Communications Plan—The dates reflected are “on or about”
| | |
July 27, 2015 – Initial Communication | | Contract holders will receive formal offer via the mail which will include a letter, brochure and prospectus supplement. |

| | |
September 8, 2015 – 2nd Touch Communication | | Contract holders who did not accept the initial offer will receive a reminder letter, brochure and prospectus supplement. |
October 13, 2015 –3rd Touch Communication | | Contract holders who did not accept the initial offer will receive a reminder letter, brochure and prospectus supplement. |
FP Responsibilities and the ‘GMDB Offer – Suitability and Acknowledgements’ form
While clients may reply directly to AXA Equitable without FP interaction, FPs are strongly advised to review this FB and all offer related materials for client outreach or if contacted by clients seeking advice. In these instances, offer related advice is considered a recommendation and will trigger firm and FP suitability obligations. Consequently, FPs are instructed to work with the client in completing (via phone or in person) a non-client signed GMDB Offer – Suitability and Acknowledgements form that updates client profile information, reviews key offer points and memorializes the reason for acceptance or decline.
In addition, the form also provides several likely suitability scenarios for why clients may choose to accept the offer. When advising clients, key suitability factors are to include:
The client’s value of an intended use of the account increase versus maintaining the benefit
How long the client intends to keep the contract
The client’s health status
The client’s desire to leave a minimum death benefit to heirs
Potential tax implications.
If the client accepts the offer, the form must also be reviewed and approved by the branch manager and attached to the ProSurv alert response (on the acceptance form, clients will be asked if FP advice was received — if so, the case will flag in ProSurv for the purpose of ensuring branch receipt of the form). If the client does not accept the offer, the completed form is simply to be kept in the client’s file.
Please note that if the client is age 75 or older at the time of offer review, the branch manager must call the client and review all elements of the form. Branch manager senior call outs are non-delegable. No review or call out is required for clients who respond directly to the company or who do not accept the offer.
State Approvals
The offer has been approved in the following states:
| | | | | | |
Alabama | | Indiana | | Nebraska | | South Carolina |
Alaska | | Iowa | | Nevada | | South Dakota |
Arizona | | Kansas | | New Hampshire | | Tennessee |
Arkansas | | Kentucky | | New Jersey | | Texas |
California | | Louisiana | | New Mexico | | Utah |

| | | | | | |
Colorado | | Maine | | North Carolina | | Vermont |
Connecticut | | Maryland | | North Dakota | | Virginia |
Delaware | | Massachusetts | | Ohio | | Washington |
District of Columbia | | Michigan | | Oklahoma | | West Virginia |
Florida | | Minnesota | | Oregon | | Wisconsin |
Georgia | | Mississippi | | Pennsylvania | | Wyoming |
Hawaii | | Missouri | | Puerto Rico | | *** |
Illinois | | Montana | | Rhode Island | | *** |
The offer is not available in Idaho and New York.
Forthcoming Resources: **Note – Due to size constraints, the below documentation will be attached with the posted FB only**
AXA Equitable Guaranteed Benefits Offer Service desk: (866) 638-0550
Guaranteed Benefits Offer Q&A
Guaranteed Benefits Offer Advisor Microsite
Attached are materials that will be included in the client mailing (in July) :
o Client letter with offer and details
o Contract Holder Brochure
o Prospectus Supplement
Financial Professionals will receive the materials below (In July):
o Advisor letter with list of eligible contract holders
o Advisor Brochure
o Contract holder brochure
o Prospectus supplement
o Generic Acceptance Form

Important opportunity concerning your AXA Equitable Accumulator® Annuity .
Acceptance must be received by
September 8, 2015
October 30, 2015
[Contract Holder Name] Contract Anniversary Date: [Month/Day] [123 Main Street] Contract Number: [#########]
[Anytown, NY 12345]
Dear [client name],
About two months ago, we notified you of our offer to increase your Accumulator variable annuity account value in exchange for your agreement to terminate your guaranteed minimum death benefit (GMDB) and earnings enhancement benefit (EEB). The standard death benefit would no longer apply. Additionally, you would not have pay the annual charges associated with the GMDB and EEB, and your beneficiaries would receive the annuity account value as a death benefit with no minimum guarantee.
We are reaching out to you now to remind you that this offer is still available until October 30, 2015. As you evaluate the offer, consider the important details below. Full details are provided on the attached Offer Summary Comparison table.
AllfiguresareasofAugust11,2015.
Offer Amount – Estimated Increase to Your Annuity Account Value [$X,XXX,XXX.XX]
Guaranteed Minimum Death Benefit (GMDB) [$X,XXX,XXX.XX]
Minimum value your beneficiaries would receive, regardless of market declines
Annual Charges You Paid for Your GMDB [$X,XXX,XXX.XX]
On your last contract anniversary
Earnings Enhancement Benefit (EEB) [$X,XXX,XXX.XX] Annual Charges You Paid for Your EEB [$X,XXX,XXX.XX]
On your last contract anniversary
Annuity Account Value + Offer Amount [$X,XXX,XXX.XX]
When you initially purchased your variable annuity, you chose to include these benefits with certain financial goals in mind. For some, financial circumstances and priorities may have changed. We encourage you to review the enclosed information, and carefully consider the pros and cons of giving up these benefits. The guaranteed minimum death benefit and earnings enhancement benefit are valuable features of your contract that you cannot reinstate once you accept our offer.
If you wish to accept the offer, simply complete the attached Acceptance Form and return it in the envelope provided, or fax it to 816-701-4960. You can also accept online by logging in at www.us.axa. com. (Click on “Guaranteed Benefit Offer Acceptance.”) We must receive your completed form no later than October 30, 2015. If you do not wish to accept our offer, you don’t have to do anything at all.
To make an informed decision about whether this offer is right for you, you should consider discussing this offer with your financial professional, [AGENT NAME][, FIRM],[ at AGENT PHONE NUMBER]. If you have any questions about the offer, including the current offer amount, call us at 866-638-0550, or log in to your account at www.us.axa.com.
Sincerely,
Todd Solash
Managing Director AXA Equitable, Retirement Savings
AXA Equitable Life Insurance Company Retirement Service Solution
500 Plaza Drive, 6TH Floor, Secaucus, NJ 07094 2015 GMDB/EEB (06/15)
AXA Equitable Accumulator® Guaranteed Minimum Death Benefit and Earnings Enhancement Benefit Offer Summary Comparison
Accept the Offer to Increase Keep the Your Annuity Account Value GMDB and EEB and Cancel the GMDB and EEB
Guaranteed Minimum Guaranteed: [$X,XXX,XXX.XX]
Death Benefit1 as of August 11, 2015 None
Your beneficiary(ies) would have received the annuity account value of [$] as of
Earnings Enhancement [$X,XXX,XXX.XX]
August 11, 2015 Benefit2 as of August 11, 2015
Offer Amount – None [$X,XXX,XXX.XX]
Estimated Increase as of August 11, 2015 to Your Annuity The exact amount added to your Account Value account will be determined on the
To be added to your date we receive your acceptance. account upon your For a more current estimate, acceptance call 866-638-0550 or log in to axa.com, and click on “Guaranteed Benefit Offer Acceptance.”
Annual Charges You [$X,XXX,XXX.XX] None Paid for Your GMDB Amount you paid for your GMDB on your last contract anniversary date
Annual Charges You [$X,XXX,XXX.XX] None Paid for Your EEB Amount you paid for your EEB on your last contract anniversary date
1 The Guaranteed Minimum Death Benefit will be determined by the greater amount of: A) a combination of your contributions and annual increases at your the contract, applicable adjusted roll up for rate, withdrawals. adjusted for withdrawals OR B) the highest anniversary value up to the maximum age specified in 2 The Earnings Enhancement Benefit will be 40%/25% of the greater of the account value or any applicable death benefit, decreased by total net contributions and withdrawals.
To Or accept detach this here, offer, complete log on the to www. form, axa. andcom return and it click in the “Guaranteed enclosed envelope Benefit of Offer fax to Acceptance. 816-701-4960.
Acceptance Form [Contract Holder Name] Contract Number [#########]
This form must be received by October 30, 2015
q I accept the offer to cancel my guaranteed minimum death benefit and earnings enhancement benefit, and increase my annuity account value, and I understand the standard death benefit will no longer apply.
By signing below I acknowledge and understand:
The death benefit under my contract will be the annuity account value with no guaranteed minimum or enhanced earnings benefit.
The contract, annual and guaranteed past charges minimum will not death be refunded. benefit and earnings enhancement benefit charges will no longer be deducted from my
I cannot revoke my acceptance of this offer once my acceptance is processed.
The is received exact amount by your of processing the increase office. to my annuity account value will be based on the date this properly completed form
I acknowledge that this amount fluctuates daily.
Iamount can obtain if I fax a quote this properly of the exact completed amount form by calling to 816-701-4960 866-638-0550, before and 4:00 you PM will ET increase on the same my annuity day. account value by that
I have received a prospectus supplement for this offer.
Primary Contract Owner/Authorized Signer Date Joint Contract Owner/Authorized Signer Date
Fax: 816-701-4960

Annuities are issued by AXA Equitable Life Insurance Company (AXA Equitable), New York, NY and are co-distributed by AXA Advisors, LLC and AXA Distributors, LLC. AXA Equitable, AXA Distributors and AXA Advisors are affiliated companies and do not provide legal or tax advice. An investment in a variable annuity involves investment risk, including possible loss of principal. Withdrawals from annuities are subject to normal income tax treatment and if taken prior to age 59 ½ may be subject to an additional 10% federal income tax penalty. Withdrawals may also be subject to a contractual withdrawal charge. Guarantees are based on the claims-paying ability of the issuing insurance company.

Deadline Approaching for
AXA Equitable Variable Annuity Offer .
October 13, 2015 Offer Expires on: October 30, 2015
Contract Number: [#########]
[Contract Holder Name]
123 Main Street
Anytown, NY 12345
Dear [client name],
We are writing to remind you that the deadline is October 30, 2015 for our offer to increase
your Accumulator variable annuity account value in exchange for your agreement to terminate your
guaranteed minimum death benefit (GMDB) and earnings enhancement benefit (EEB). The standard
death benefit would no longer apply. Additionally, you would not have pay the annual charges
associated with the GMDB and EEB, and your beneficiaries would receive the annuity account value
as a death benefit with no minimum guarantee.
When you initially purchased your variable annuity, you chose to include these benefits with
certain financial goals in mind. For some, financial circumstances and priorities may have changed.
We encourage you to carefully consider the pros and cons of giving up these benefits. The guaranteed
minimum death benefit and earnings enhancement benefit are valuable features of your contract that
you cannot reinstate once you accept our offer.
If you wish to accept the offer, simply complete the attached Acceptance Form and return it in the
envelope provided, or fax it to 816-701-4960. You can also accept online by logging in at www.us.axa.
com. (Click on “Guaranteed Benefit Offer Acceptance.”) We must receive your completed form no later
than October 30, 2015. If you do not wish to accept our offer, you don’t have to do anything at all.
To make an informed decision about whether this offer is right for you, you should consider
discussing this offer with your financial professional, [AGENT NAME][, FIRM],[ at AGENT PHONE
NUMBER]. If you have any questions about the offer, including the current offer amount, call us at
866-638-0550, or log in to your account at www.us.axa.com.
Sincerely,
Todd Solash
Managing Director AXA Equitable, Retirement Savings
AXA Equitable Life Insurance Company
Retirement Service Solution
500 Plaza Drive, 6TH Floor, Secaucus, NJ 07094
C 2 To accept this offer, log on to www.us.axa.com and click “Guaranteed Benefit Offer Acceptance.”
Or detach here, complete the form, and return it in the enclosed envelope or fax to 816-701-4960.
Acceptance Form Mr. S. Jones, Contract Number [#########] Fax: 816-701-4960
This form must be received by October 30, 2015
q I accept the offer to cancel my guaranteed minimum death benefit and
earnings enhancement benefit, and increase my annuity account value, and I
understand the standard death benefit will no longer apply.
By signing below I acknowledge and understand: q Yes. I received advice from
my financial professional.
• The death benefit under my contract will be the annuity account value with no guaranteed
minimum or enhanced earnings benefit.
• The annual guaranteed minimum death benefit and earnings enhancement benefit charges
will no longer be deducted from my contract, and past charges will not be refunded.
• I cannot revoke my acceptance of this offer once my acceptance is processed.
• The exact amount of the increase to my annuity account value will be based on the date this
properly completed form is received by your processing office. Primary Contract Owner/Authorized Signer Date
• I acknowledge that this amount fluctuates daily.
• I can obtain a quote of the exact amount by calling 866-638-0550, and you will increase my
annuity account value by that amount if I fax this properly completed form to 816-701-4960
before 4:00 PM ET on the same day.
• I have received a prospectus supplement for this offer. Joint Contract Owner/Authorized Signer Date

Annuities are issued by AXA Equitable Life Insurance Company (AXA Equitable), New York, NY and are co-distributed by AXA Advisors, LLC and AXA Distributors, LLC. AXA Equitable, AXA Distributors and AXA Advisors are affiliated companies and do not provide legal or tax advice. An investment in a variable annuity involves investment risk, including possible loss of principal. Withdrawals from annuities are subject to normal income tax treatment and if taken prior to age 59 ½ may be subject to an additional 10% federal income tax penalty. Withdrawals may also be subject to a contractual withdrawal charge. Guarantees are based on the claims-paying ability of the issuing insurance company.

September 1, 2015
[Advisor Name] [Company Name] [123 Main Street] [Anytown, NY 12345]
Offer for eligible clients to increase their annuity account value and income potential
Enclosed in this package:
• Advisor Brochure to help you address this offer with your clients
• Client-Approved Brochure to help your clients understand the offer
• Prospectus Supplement that describes details of the offer
• Acceptance Form that you can copy for your clients, they can complete and fax back if they choose to accept
Dear [Advisor],
As you know, we previously mailed you and your eligible clients information about an offer we are making involving Accumulator variable annuity contracts with the guaranteed minimum death benefit (GMDB) and, if applicable, the earnings enhancement benefit (EEB). Within the next two weeks, we will be sending out a reminder mailing to those eligible clients.
We are contacting you now, so that you can proactively reach out to those who have not yet made a decision.
As a reminder, AXA Equitable is offering to increase these clients’ annuity account value in return for their agreement to cancel their GMDB and, if applicable, their EEB. The standard death benefit would also no longer apply. (This offer applies only to the GMDB and EEB and excludes contracts with a guaranteed living benefit.) Financial circumstances may have changed for some eligible contract holders, and they may now prefer to increase their annuity account value and have access to more income, rather than keep their guaranteed death benefit, which provides no value until death.
We have included a list of your eligible clients and their offer amounts as of [reference date]. Current offer amounts are available by logging in to your book of business at www.us.axa. com. To accept the offer, your clients can complete the enclosed Acceptance Form and send it back in their prepaid envelope or fax it to 816-701-4960. They can also accept online by logging in to their account at www.us.axa.com. All completed acceptance forms must be received by October 30, 2015. If they choose not to accept, they do not need to take any action at all.
For more information about the offer, visit www.axa.com/2015GMDBOffer, or call
866-638-0550.
Sincerely,
Todd Solash
Managing Director AXA Equitable, Retirement Savings
AXA Equitable Life Insurance Company Retirement Service Solution
500 Plaza Drive, 6TH Floor, Secaucus, NJ 07094
A 3
AXA Equitable Accumulator® GMDB and EEB
Your Eligible Clients
Log in to your book of business at us.axa.com for current offer amounts and account values.
Estimated
Increase to Annuity
Contract Annuity Acct GMDB EEB
Contract Holder Contract # * Anniversary Acct Value* Value* Value* Value* Status
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
* All figures as of August 11, 2015

Your Eligible Clients (Continued)
Estimated
Increase to Annuity
Contract Annuity Acct GMDB EEB
Contract Holder Contract # * Anniversary Acct Value* Value* Value* Value* Status
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
* All figures as of August 11, 2015
For Financial Professional Use Only
Annuities are issued by AXA Equitable Life Insurance Company (AXA Equitable), New York, NY and are co-distributed by AXA Advisors, LLC and AXA Distributors, LLC. AXA Equitable, AXA Distributors and AXA
Advisors are affiliated companies and do not provide legal or tax advice. An investment in a variable annuity involves investment risk, including possible loss of principal. Withdrawals from annuities are subject to normal income tax treatment and if taken prior to age 59 ½ may be subject to an additional 10% federal income tax penalty. Withdrawals may also be subject to a contractual withdrawal charge. Guarantees are based on the claims-paying ability of the issuing insurance company.
IU – 103932 (7/15)

October 6, 2015
[Advisor Name] [Company Name] [123 Main Street] [Anytown, NY 12345]
Offer for eligible clients to increase their annuity account value and income potential
Deadline Approaching: October 30, 2015
Dear [Advisor],
In the coming days, we are sending a final reminder to your eligible clients about our offer to increase their annuity account value in return for their agreement to cancel their guaranteed minimum death benefit (GMDB) and, if applicable, their earnings enhancement benefit (EEB). The standard death benefit would also no longer apply.
(This offer applies only to the GMDB and EEB and excludes contracts with a guaranteed living benefit.)
With the offer deadline of October 30, 2015 approaching, we encourage you to reach out and help those who have not yet made a decision. To accept the offer, your clients can complete the enclosed Acceptance Form and send it back in their prepaid envelope or fax it to 816-701-4960. They can also accept online by logging in to their account at www.us.axa.com. If they choose not to accept, they do not need to take any action at all.
We have included a list of your eligible clients and their offer amounts as of September 15, 2015. Current offer amounts are available by logging in to your book of business at www.us.axa.com. For more information, including resources designed to support your conversations with clients about the offer, visit www.axa.com/2015GMDBOffer, or call 866-638-0550.
As always, thank you for your support and continued partnership.
Sincerely,
Todd Solash
Managing Director AXA Equitable, Retirement Savings
AXA Equitable Life Insurance Company Retirement Service Solution
500 Plaza Drive, 6TH Floor, Secaucus, NJ 07094
A 5
AXA Equitable Accumulator® GMDB and EEB
Your Eligible Clients
Log in to your book of business at us.axa.com for current offer amounts and account values.
Estimated
Increase to Annuity
Contract Annuity Acct GMDB EEB
Contract Holder Contract # * Anniversary Acct Value* Value* Value* Value* Status
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
* All figures as of September 15, 2015

Your Eligible Clients (Continued)
Estimated
Increase to Annuity
Contract Annuity Acct GMDB EEB
Contract Holder Contract # * Anniversary Acct Value* Value* Value* Value* Status
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
[Lastname], q Accepted [#########] [XX/XX] [$#####] [$######] [$#####] [$#####] [Firstname] q Declined
* All figures as of September 15, 2015
For Financial Professional Use Only
Annuities are issued by AXA Equitable Life Insurance Company (AXA Equitable), New York, NY and are co-distributed by AXA Advisors, LLC and AXA Distributors, LLC. AXA Equitable, AXA Distributors and AXA
Advisors are affiliated companies and do not provide legal or tax advice. An investment in a variable annuity involves investment risk, including possible loss of principal. Withdrawals from annuities are subject to normal income tax treatment and if taken prior to age 59 ½ may be subject to an additional 10% federal income tax penalty. Withdrawals may also be subject to a contractual withdrawal charge. Guarantees are based on the claims-paying ability of the issuing insurance company.
IU – 103932 (7/15)