Sun Media 6-K Current report (foreign)

FORM 6-K

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

REPORT OF FOREIGN ISSUER

Pursuant to Rule 13a-16 or 15d-16 of
the Securities Exchange Act of 1934

For the month of August, 2009

SUN MEDIA CORPORATION

(Translation of registrant’s name into English)

333 King Street East, Toronto, Ontario M5A 3X5 CANADA
(Address of principal executive offices)

     Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-Fþ     Form 40-Fo

     Indicate by check mark whether the registrant by furnishing the information contained in this Form is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yeso     Noþ

Quarterly Report for the Period Ending
June 30, 2009 of
SUN MEDIA CORPORATION
Filed in this Form 6-K

Documents index

1. Quarterly report for the period ending June 30, 2009 for Sun Media Corporation

SUN MEDIA CORPORATION
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS
SECOND QUARTER 2009

COMPANY PROFILE

Sun Media Corporation (“Sun Media” or the “Company”), a newspaper publishing company, is a subsidiary of Quebecor Media Inc. (“Quebecor Media”), itself a subsidiary of Quebecor Inc. Sun Media publishes 191 publications across Canada in urban and community markets. The Urban Daily Group consists of eight paid daily newspapers, and three weekly publications as well as Sun Media’s distribution business, Messageries Dynamiques. In addition, the Urban Daily Group operates six free daily publications,24 Hoursin Toronto, Ottawa, Calgary, Edmonton and Vancouver and24 Heures in Montreal. The Community Newspaper Group includes Sun Media’s other publications, including nine paid daily community newspapers and 165 weekly newspapers, weekly shopping guides and agricultural and other specialty publications.

The following Management’s Discussion and Analysis of Financial Condition and Results of Operations covers the main activities of the second quarter of 2009 and the major changes from the last financial year. It should be read in conjunction with the information in the Annual Report (Form 20-F) for the year ended December 31, 2008 which is available on the website of the U.S. Securities and Exchange Commission atwww.sec.gov. References to Canadian dollars, Cdn$ and $ are to the currency of Canada, and references to U.S. dollars and US$ are to the currency of the United States.

NON-GAAP FINANCIAL MEASURE

In its analysis of operating results, Sun Media uses the supplemental financial measure operating income. Sun Media defines operating income as net income before amortization, financial expenses, loss (gain) on valuation and translation of financial instruments, restructuring of operations, equity loss on investment in SUN TV Company (“SUN TV”), income taxes and non-controlling interest. Operating income, and ratios using this measure, are not required by or recognized under Canadian Generally Accepted Accounting Principles (“GAAP”) or U.S. GAAP. Operating income is not intended to be a measure that should be regarded as an alternative to other financial operating performance measures or to the statement of cash flows as a measure of liquidity. It is not intended to represent funds available for debt service, dividends, reinvestment or other discretionary uses; it should not be considered in isolation as a substitute for measures of performance prepared in accordance with Canadian GAAP or U.S. GAAP. Operating income is used by Sun Media because management believes it is a meaningful measure of performance commonly used in the publishing industry and by the investment community to analyze and compare companies. Operating income has limitations as an analytical tool, including:

• it does not reflect financial expenses, including interest payments, or the cash required to pay interest and other financial expenses;

• it does not reflect income tax expense or the cash required to pay income taxes;

• although amortization is a non-cash charge, the assets being amortized will often have to be replaced in the future, and operating income does not reflect cash requirements for such capital expenditures;

• it does not reflect the cash required to pay expenses relating to Sun Media’s restructuring initiatives;

• it does not reflect cash outlays for future contractual commitments; and

• it does not reflect impairments or equity losses, including Sun Media’s equity losses in and advances to SUN TV.

SUN MEDIA CORPORATION
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS
SECOND QUARTER 2009

Sun Media’s definition of operating income may not be identical to similarly titled measures reported by other companies, limiting the usefulness of operating income as a comparative measure. Table 1 provides the reconciliation of net income to operating income under Canadian GAAP and the reconciliation of operating income to cash flows provided by operating activities under Canadian GAAP for the three and six months ended June 30, 2009 and 2008.

Table 1

Reconciliation between the operating income measure used in this report and the net income and cash flows provided by operating activities measures used in the unaudited interim financial statements:

(in millions of Canadian dollars)

	Three months ended June 30						Six months ended June 30
	2009			2008			2009			2008
Net income	$	23.6		$	31.1		$	30.2		$	52.1
Amortization		5.6			6.1			10.7			11.7
Financial expenses		8.8			10.6			18.8			21.4
Loss (gain) on valuation and translation of financial Instruments		1.3			(3.6	)		(1.4	)		(9.4	)
Restructuring of operations		—			1.1			2.7			2.7
Equity loss on investment in SUN TV		0.5			0.5			1.1			1.0
Income taxes		5.5			8.7			6.2			12.8
Non-controlling interest		—			0.3			—			0.4
Operating income	$	45.3		$	54.8		$	68.3		$	92.7
Financial expenses		(8.8	)		(10.6	)		(18.8	)		(21.4	)
Restructuring charges		—			(1.1	)		(2.7	)		(2.7	)
Current income taxes		—			(0.4	)		—			(0.6	)
Amortization of financing costs and long-term debt discount and other		0.5			0.3			0.8			0.6
Net change in non-cash balances related to operating activities		(5.7	)		(4.7	)		2.2			(19.1	)
Cash flows provided by operating activities	$	31.3		$	38.3		$	49.8		$	49.5

2009/2008 SECOND QUARTER COMPARISON

Revenues:$203.9 million, a decrease of $37.5 million (15.5%).

• Advertising revenues decreased $39.8 million or 20.5% and circulation revenues decreased $0.6 million or 1.6%. Revenues from commercial printing and other sources increased $2.9 million or 26.0%. The Company continues to experience a period of dramatic transformation due to the industry-wide changes of the past several years. In addition, Sun Media continues to operate in a difficult economic environment, which is negatively impacting the Company’s advertising revenues.

• Advertising revenues in the Urban Daily Group were 21.5% below last year. This variance is largely explained by a significant decline in classified advertising revenue and to a lesser extent, a decline in retail and national advertising revenue. Advertising revenues declined in all paid urban daily newspapers.Advertising revenues from the free dailies declined 26.4%.

• Advertising revenues in the Community Newspaper Group and other operations decreased 17.7%, with the biggest portion of the decline resulting from advertising softness in the Alberta region. The Ontario and Quebec regions also experienced significant declines in advertising revenues.

• Circulation revenues decreased $0.6 million due to lower average paid circulation in most of the urban daily newspapers.

SUN MEDIA CORPORATION
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS
SECOND QUARTER 2009

Cost of sales, selling and administrative expenses:$158.6 million, a decrease of $28.1 million (15.1%).

• Labour expenses decreased 19.3%, newsprint expense decreased 6.3% and all other cost of sales, selling and administrative expenses decreased 13.1%.

• Labour expenses decreased in the quarter primarily due to:

• restructuring initiatives implemented in the areas of production, editorial as well as other general workforce reduction programs;

• labour savings resulting from the transfer of newspaper printing to Quebecor Media’s printing facilities in Toronto, Ontario and Mirabel, Quebec;

• labour savings resulting from the current lock-out of unionized editorial, classified, sales support and business office employees at theJournal de Montreal; and

• savings in commissions, bonuses and other benefits;

Partially offset by:

• higher salaries at theJournal de Quebecas labour savings were realized from April 2007 thru to August 2008 in connection with a labour dispute which involved unionized pressroom, newsroom and office employees; and

• higher stock compensation expense of $0.7 million.

•	Newsprint expense decreased in the quarter primarily due to:
•	decreased volumes resulting from lower average page counts and lower average circulation;
	Partially offset by:

• higher newsprint pricing of approximately 2% compared to the prior year.

• Other cost of sales, selling and administrative expenses decreased in the quarter primarily due to:

• savings as a result of cost containment initiatives, particularly in the areas of promotion, marketing and administration;

• savings in newspaper production costs; and

• reversal of a $2.0 million bad debt provision established in 2008.

Operating income:$45.3 million, a decrease of $9.4 million (17.2%).

• Operating income decreased primarily due to:

• softness in advertising revenues which declined by $39.8 million over the prior year;

Partially offset by:

• a decrease in labour expenses mainly resulting restructuring initiatives implemented throughout 2008 and early 2009, as well as savings in commissions, bonuses and other benefits;

• savings as a result of cost containment initiatives;

• lower newsprint and production expenses; and

• reversal of a $2.0 million bad debt provision established in 2008.

Amortization:$5.6 million, a decrease of $0.5 million (8.3%).

• Amortization decreased as certain long-lived assets were fully amortized by the end of the first quarter of 2009, as compared to the first quarter of 2008.

SUN MEDIA CORPORATION
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS
SECOND QUARTER 2009

Financial expenses:$8.8 million, a decrease of $1.8 million (17.1%).

• Financial expenses decreased mainly due to:

• lower variable interest rates on the Company’s Senior Notes.

Loss (gain) on valuation and translation of financial instruments: $1.3 million loss, compared to $3.6 million gain in the second quarter of 2008.

• The change was due to:

• a $15.3 million unfavourable variance in the loss on embedded derivatives and derivative instruments for which hedge accounting is not used;

• a $0.9 million unfavourable variance on gain/loss on ineffective portion of fair value hedges;

Partially offset by:

• an $11.3 million favourable variance in gain on foreign currency translation of financial instruments for which hedge accounting is not used.

Income taxes:$5.5 million (effective tax rate of 19.0%), compared to $8.7 million expense in the same quarter of 2008 (effective tax rate of 21.6%).

• The favourable variance was mainly due to:

• $10.9 million decrease in income before income taxes and non-controlling interest;

• recognition of future income tax benefits on certain unrealized capital losses;

Partially offset by:

• $14.1 million decrease in non-taxable dividend income on preferred shares of related companies.

Net income:$23.6 million, compared with $31.2 million in the same quarter in 2008.

• The decrease was mainly due to:

• lower operating income of $9.4 million;

• higher loss on valuation and translation of financial instruments of $4.9 million;

Partially offset by:

• lower restructuring charges of $1.1 million;

• lower income taxes of $3.1 million;

• lower amortization of $0.5 million;

• lower financial expenses of $1.8 million; and

• lower non-controlling interest of $0.2 million.

2009/2008 SECOND QUARTER YEAR-TO-DATE COMPARISON

Revenues:$392.1 million, a decrease of $63.2 million (13.9%).

• Advertising revenues decreased $66.0 million or 18.3%. Circulation revenues increased $0.3 million or 0.4% and revenues from commercial printing and other sources increased $2.5 million or 10.9%.

• Advertising revenues in the Urban Daily Group were 20.2% below last year. Advertising revenues declined in all paid urban daily newspapers. Advertising revenues from the free dailies declined 22.0%.

• Advertising revenues in the Community Newspaper Group and other operations decreased 14.3%, with over one half of the decline resulting from advertising softness in the Alberta region. The Ontario and Quebec regions also experienced year-to-date declines in advertising revenues.

• Circulation revenues increased $0.3 million due to higher home delivery yields experienced in certain urban daily newspapers, namely theToronto Sun, offset partly by declines in the Community Newspaper Group.

Cost of sales, selling and administrative expenses:$323.9 million, a decrease of $38.8 million (10.7%).

SUN MEDIA CORPORATION
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS
SECOND QUARTER 2009

• Labour expenses decreased 20.4%, newsprint expense decreased 2.6% and all other cost of sales, selling and administrative expenses decreased 2.4%.

• Labour expenses decreased primarily due to:

• restructuring initiatives implemented in the areas of production, editorial as well as other general workforce reduction programs;

• labour savings resulting from the transfer of newspaper printing to Quebecor Media’s printing facilities in Toronto, Ontario and Mirabel, Quebec;

• labour savings resulting from the current lock-out of unionized editorial, classified, sales support and business office employees at theJournal de Montreal;

• savings in commissions, bonuses and other benefits;

• the reversal of $4.9 million of bonuses relating to 2008;

Partially offset by:

• higher salaries at theJournal de Quebecas labour savings were realized from April 2007 thru to August 2008 in connection with a labour dispute which involved unionized pressroom newsroom and office employees; and

• lower stock compensation recovery of $0.9 million.

• Newsprint expense decreased due to:

• decreased volumes resulting from lower average page counts and lower average circulation;

Partially offset by:

• higher newsprint pricing of approximately 11% as compared to the prior year.

• Other cost of sales, selling and administrative expenses decreased primarily due to:

• savings as a result of cost containment initiatives, particularly in the areas of promotion, marketing and administration;

• savings in newspaper production costs; and

• reversal of a $2.0 million bad debt provision established in 2008;

Partially offset by:

• higher management fees charged by Quebecor Media of $2.0 million; and

• higher external printing costs resulting from the transfer of newspaper printing to Quebecor Media’s printing facilities in Toronto, Ontario and Mirabel, Quebec.

Operating income:$68.3 million, a decrease of $24.4 million (26.3%).

• Operating income decreased primarily due to:

• softness in advertising revenues which declined by $66.0 million over the prior year; and

• higher management fees charged by Quebecor Media of $2.0 million;

Partially offset by:

• a decrease in labour expenses mainly resulting restructuring initiatives implemented throughout 2008 and early 2009, as well as savings in commissions, bonuses and other benefits;

• the reversal of $4.9 million of bonuses relating to 2008;

• savings as a result of cost containment initiatives;

• lower newsprint and production expenses; and

• reversal of a $2.0 million bad debt provision established in 2008.

Amortization:$10.7 million, a decrease of $1.0 million (8.6%).

• Amortization decreased as certain long-lived assets were fully amortized by the end of 2008, as compared to the end of 2007.

Financial expenses:$18.8 million, a decrease of $2.6 million (12.3%).

• Financial expenses decreased mainly due to:

• lower interest rates on the Company’s Senior Notes as a result of a fixed to fixed cross-currency interest rate swap maturing and being replaced with a fixed to floating cross-currency interest rate swap in February 2008; and

SUN MEDIA CORPORATION
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS
SECOND QUARTER 2009

• lower overall variable interest rates on the Company’s Senior Notes.

Gain on valuation and translation of financial instruments: $1.4 million gain, compared to $9.4 million gain in 2008.

• The decrease was due to:

• a $20.9 million unfavourable variance in the loss/gain on embedded derivatives and derivative instruments for which hedge accounting is not used;

Partially offset by:

• a $12.8 million favourable variance in gain on foreign currency translation of financial instruments for which hedge accounting is not used; and

• a $0.1 million favourable variance on gain/loss on ineffective portion of fair value hedges.

Restructuring of operations:$2.7 million, compared with $2.7 million in 2008.

• Restructuring charges for the six months ended June 30, 2009 of $2.7 million related to severances for employees in a number of publications in the Western region, including24 Hours Vancouver,Edmonton Sun,Calgary Sunand several Alberta community publications.

• Restructuring charges for the six months ended June 30, 2008 of $2.7 million related to the centralization of classified sales, restructuring of newspaper layout and press operations as well as other general workforce reduction programs.

Income taxes:$6.2 million (effective tax rate of 17.1%), compared to $12.8 million expense in 2008 (effective tax rate of 19.6%).

• The favourable variance was mainly due to:

•	$28.9 million decrease in income before income taxes and non-controlling interest;
•	recognition of future income tax benefits on certain unrealized capital losses;
Partially offset by:
•	$23.9 million decrease in non-taxable dividend income on preferred shares of related companies.

Net income:$30.2 million, compared with $52.1 million in 2008.

• The decrease was mainly due to:

• lower operating income of $24.4 million;

• lower gain on valuation and translation of financial instruments of $8.0 million;

Partially offset by:

• lower income taxes of $6.6 million;

• lower amortization of $1.0 million;

• lower financial expenses of $2.6 million; and

• lower non-controlling interest of $0.3 million.

SUN MEDIA CORPORATION
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS
SECOND QUARTER 2009

CASH FLOWS AND FINANCIAL POSITION

Operating Activities

Cash flows provided by operating activities: $31.3 million in the second quarter of 2009, compared with $38.3 million in the same quarter of 2008.

• The $7.0 million decrease was mainly due to:

• $9.4 million decrease in operating income;

Partially offset by:

• $1.8 million decrease in financial expenses;

• Year-to-date cash flows provided by operating activities increased $0.4 million mainly due to:

• Payments of approximately $21 million made in the first six months of 2008 for exercised stock options which were not repeated in 2009;

• $2.6 million decrease in financial expenses; and

• improved working capital management;

Partially offset by:

• $24.4 million decrease in operating income.

• During the three and six months ended June 30, 2009, payments of $3.5 million and $13.5 million, respectively, were made mainly relating to the major restructuring initiatives implemented during the fourth quarter of 2008 and the first quarter of 2009.

Investing Activities

• Additions to property, plant and equipment and intangible assets decreased $1.0 million in the second quarter of 2009 principally due to timing.

• On May 21, 2009, Sun Media sold $190.0 million of its investment in preferred shares of Imprimerie Mirabel Inc. (“Mirabel”) and used the proceeds to redeem $190.0 million of its Mirabel convertible obligations. In addition, on June 26, 2009, Sun Media sold $9.75 million of its investment in preferred shares of SUN TV and used the proceeds to redeem $9.75 million of its SUN TV convertible obligations.

Financing Activities

• The decrease in long-term debt of $18.5 million in the second quarter of 2009 was mainly due to the following cash changes:

•	mandatory and other principal debt repayments by Sun Media in the amount of $0.1 million;
Other non-cash adjustments:
•	$18.7 million favourable impact of foreign currency translation and fair value adjustments;
Marginally offset by:
•	amortization of financing costs and long-term debt discount of $0.4 million.

• The decrease in long-term debt of $22.2 million in the six months ended June 30, 2009 was mainly due to the following cash changes:

• net repayments under revolving bank facilities of $10.0 million;

• mandatory and other principal debt repayments by Sun Media in the amount of $0.2 million;

Other non-cash adjustments:

• $12.7 million favourable impact of foreign currency translation and fair value adjustments;

Marginally offset by:

• amortization of financing costs and long-term debt discount of $0.7 million.

• On June 25, 2009, Quebecor Media converted a principal amount of $24.0 million of its 2014 subordinated loan into 60,000 Class A Common shares at a conversion price of $400 per share. On June 26, 2009, Quebecor Media converted an additional principal amount of $25.5 million of its 2013 subordinated loan into 63,750 Class A

SUN MEDIA CORPORATION
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS
SECOND QUARTER 2009

Common Shares at a conversion price of $400 per share. As of June 30, 2009, the balance of the Quebecor Media subordinated loans was $212.0 million (December 31, 2008 — $261.5 million).

Financial Position as of June 30, 2009

Total available liquidity:total available liquidity is comprised of the revolving credit facility of $70.0 million and a bank overdraft facility of $5.0 million, of which nil was drawn, resulting in available liquidity of $75.0 million.

Long-term debt:$269.7 million, compared with $291.9 million as of December 31, 2008, a decrease of $22.2 million (see “Financing Activities” above).

Dividends:During the six-month period ended June 30, 2009, the Company paid $8.0 million in dividends.

Management expects that the principal needs for cash relating to Sun Media’s existing operations will be to fund operating activities and working capital, capital expenditures, distributions to its shareholder, debt repayment and debt service. Management also believes that cash provided by operating activities and the available sources of financing described above will be sufficient to cover the Company’s principal cash requirements. Pursuant to its financing agreements, the Company is required to maintain certain financial ratios. The key covenants in these agreements include an interest coverage ratio and leverage ratio (long-term debt over operating income). As of June 30, 2009, the Company was in compliance with its required ratios.

OTHER DEVELOPMENTS SINCE FIRST QUARTER 2009

During the second quarter of 2009, as part of a corporate reorganization initiated by Quebecor Media, Group TVA Inc. (“Group TVA”) entered into an agreement with the Company under which Group TVA has committed to wholly-own SUN TV in the future, subject to the approval of the Canadian Radio-television and Telecommunications Commission. Under this agreement, the Company received cash consideration of $2.0 million on June 29, 2009.

On April 16, 2009, AbitibiBowater Inc. (“AbitibiBowater”) and some of its Canadian subsidiaries placed themselves under the protection of theCompanies’ Creditors Arrangement Actin Canada. On the same date, AbitibiBowater and some of its U.S. subsidiaries placed themselves under the protection of Chapter 11 of theUnited States Bankruptcy Code. AbitibiBowater supplies Sun Media with substantially all of its newsprint inventory. These proceedings have had no material impact on the operations of Sun Media to date. Sun Media continues to monitor the situation.

ADDITIONAL INFORMATION

Contractual Obligations

As of June 30, 2009, material contractual obligations included capital repayment and interest on long-term debt and subordinated loans, obligations related to derivative financial instruments and operating lease arrangements. Table 2 shows a summary of contractual obligations related to financial instruments. There is no material change during the second quarter of 2009 in operating lease arrangements compared to the disclosures in the Annual Report for the year ended December 31, 2008 (Form 20-F).

SUN MEDIA CORPORATION
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS
SECOND QUARTER 2009

Table 2

Financial contractual obligations as of June 30, 2009
(in millions of Canadian dollars)

			Less than						5 years
	Total		1 year		1-3 years		3-5 years		and more
Long-term debt	$	273.3	$	0.4	$	0.8	$	272.1	$	—
Interest on long-term debt(a)		59.2		15.1		30.1		14.0		—
Subordinated loans		212.0		—		—		212.0		—
Interest on subordinated loans		65.0		14.9		29.7		20.4		—
Derivative instruments(b)		75.5		—		—		75.5		—
Total	$	685.0	$	30.4	$	60.6	$	594.0	$	—

(a)	Estimated interest payable on long-term debt based on the hedged and unhedged interest rates and hedged foreign exchange rate as of June 30, 2009.
(b)	Estimated future disbursements related to derivative financial instruments used for foreign exchange hedging.

Financial Instruments

Sun Media uses a number of financial instruments, mainly cash and cash equivalents, trade receivables, temporary investments, long-term investments, bank indebtedness, trade payables, accrued liabilities, long-term debt and derivative financial instruments.

As of June 30, 2009, Sun Media was using derivative financial instruments to manage its exchange rate and interest rate exposure. The Company has entered into foreign-exchange forward contracts and cross-currency interest rate swap arrangements to hedge the foreign currency risk exposure on the entirety of its U.S. dollar-denominated long-term debt. Sun Media also uses interest rate swaps in order to manage the impact of interest rate fluctuations on other long-term debt.

The Company does not hold or use any derivative financial instruments for trading purposes.

The fair value of derivative financial instruments is estimated using valuation models that project future cash flows and discount the future amounts to a present value using the contractual terms of the derivative instrument and factors observable in external markets, such as period-end swap rates and foreign exchange rates. An adjustment is also included to reflect non-performance risk, impacted by the financial and economic environment prevailing at the date of the valuation, in the recognized measure of fair value of the derivative instruments by applying a credit default premium to a net exposure by the counterparty or by the Company (see Table 3).

Table 3

Fair value of derivative financial instruments
(in millions of dollars)

	June 30, 2009					December 31, 2008
	Notional		Book value and			Notional		Book value and
	value		Fair value			value		Fair value
Derivative financial instruments
Interest rate swap	$	38.7	$	(2.1	)	$	38.9	$	(3.0	)
Foreign exchange forward contracts	US$	205.0	$	(49.0	)	US$	205.0	$	(40.3	)
Cross-currency interest rate swaps	US$	205.0	$	(15.5	)	US$	205.0	$	(12.7	)

In the three months ended June 30, 2009, Sun Media recorded a net loss of $15.3 million on embedded derivatives that are not closely related to the host contracts and derivative financial instruments for which hedge accounting is not used ($nil in 2008). A gain of $12.8 million ($1.5 million in 2008) was recognized in the second quarter in connection with

SUN MEDIA CORPORATION
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS
SECOND QUARTER 2009

the foreign currency translation of financial instruments for which hedge accounting is not used. In addition, Sun Media recorded a $1.2 million gain on the ineffective portion of fair value hedges ($2.0 million in 2008). Finally, a gain of $0.9 million was recorded under other comprehensive income in the second quarter of 2009 in relation to cash flow hedging relationships ($0.1 million in 2008).

In the six months ended June 30, 2009, Sun Media recorded a net loss of $8.9 million on embedded derivatives that are not closely related to the host contracts and derivative financial instruments for which hedge accounting is not used ($12.0 million gain in 2008). A gain of $8.5 million ($4.3 million loss in 2008) was recognized in the six months ended June 30, 2009 in connection with the foreign currency translation of financial instruments for which hedge accounting is not used. In addition, Sun Media recorded a $1.8 million gain on the ineffective portion of fair value hedges ($1.8 million in 2008). Finally, a gain of $0.9 million was recorded under other comprehensive income in the six months ended June 30, 2009 in relation to cash flow hedging relationships ($2.3 million in 2008).

Related Party Transactions

The Company has earned revenue for advertising and other services, and incurred expenses for purchases and services, with related companies under common control in the normal course of operations, including the printing of certain publications at Quebecor Media’s printing facilities in Toronto, Ontario and Mirabel, Quebec. As of June 30, 2009, other related party transactions included subordinated loans from Quebecor Media and its subsidiaries.

In addition, as a result of cost containment strategies and the centralization of corporate management, Sun Media is providing general and administrative support to certain operations within Quebecor Media’s newspaper group.

On May 21, 2009, Sun Media sold $190.0 million of its investment in preferred shares of Mirabel and used the proceeds to redeem $190.0 million of its convertible obligations issued to Mirabel. As of June 30, 2009, the Company’s investment in preferred shares of Mirabel and the balance of its convertible obligations was $nil (December 31, 2008 — $190.0 million).

On June 26, 2009, Sun Media sold $9.75 million of its investment in preferred shares of SUN TV and used the proceeds to redeem $9.75 million of its convertible obligations issued to SUN TV. As of June 30, 2009, the Company’s investment in preferred shares of SUN TV and the balance of its convertible obligations was $nil (December 31, 2008 — $9.75 million).

On June 25, 2009, Quebecor Media converted a principal amount of $24.0 million of its 2014 subordinated loan into 60,000 Class A Common Shares at a conversion price of $400 per share. On June 26, 2009, Quebecor Media converted an additional principal amount of $25.5 million of its 2013 subordinated loan into 63,750 Class A Common Shares at a conversion price of $400 per share. As of June 30, 2009, the balance of the subordinated loans as of June 30, 2009 was $212.0 million (December 31, 2008 — $261.5 million).

During the second quarter of 2009, as part of a corporate reorganization initiated by Quebecor Media, Group TVA entered into an agreement with the Company under which Group TVA has committed to wholly-own SUN TV in the future, subject to the approval of the Canadian Radio-television and Telecommunications Commission. Under this agreement, the Company received cash consideration of $2.0 million on June 29, 2009.

SUN MEDIA CORPORATION
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS
SECOND QUARTER 2009

CHANGES IN ACCOUNTING POLICIES

Current changes in accounting policies under Canadian GAAP

On January 1, 2009, the Company adopted Canadian Institute of Chartered Accountants (“CICA”) Section 3064,Goodwill and Intangible Assets, which replaced Section 3062,Goodwill and Other Intangible Assets, and which resulted in the withdrawal of Section 3450,Research and Development Costsand of Emerging Issues Committee (“EIC”) Abstract 27,Revenues and Expenditures During the Pre-operating Period, and which resulted also in the amendment of Accounting Guideline (“AcG”) 11,Enterprises in the Development Stage. This new standard provides guidance on the recognition of intangible assets in accordance with the definition of an asset and the criteria for asset recognition, whether those assets are separately acquired or internally developed, as well as it clarifies the application of the concept of matching revenues and expenses. As a result of the adoption of these new rules, the Company made reclassifications in order to present certain assets, mainly software, as intangible assets instead of presenting them as property, plant and equipment (refer to note 2(a) to the unaudited interim financial statements for more details about these adjustments).

Current changes in accounting policies under US GAAP

As of January 1, 2009 the Company adopted SFAS 141R,Business Combinations, and SFAS 160,Non-controlling Interestsin its financial statements.

The provisions of SFAS 141R applied prospectively to business combinations for which the acquisition date is on or after December 31, 2008. SFAS 141R establishes new guidance on the recognition and measurement at fair value of all assets and all liabilities of the acquired business. Non-controlling interests are measured at either their fair value or at the non-controlling interest’s proportionate share of the fair value of identifiable assets and liabilities. The measurement of consideration given now includes the fair value of any contingent consideration as of the acquisition date and subsequent changes in fair value of the contingent consideration classified as a liability are recognized in earnings. Acquisition-related costs are excluded from the purchase price and are expensed as incurred. In addition, restructuring costs related to a business combination are no longer part of the purchase price equation and are expensed as incurred. The adoption of this section has not yet created a difference between Canadian and U.S. GAAP.

The new rules under SFAS 160 establish new guidance on the accounting for non-controlling interests and for transactions with non-controlling interest. SFAS 160 requires that non-controlling interest be presented as a separate component of shareholders’ equity. In the statement of income, net income is calculated before non-controlling interest and is then attributed to shareholders and non-controlling interest. In addition, changes in the Company’s ownership interest in a subsidiary that do not result in a loss of control are now accounted for as equity transactions. The new presentation applies retroactively and U.S. GAAP prior periods figures were restated.

On January 1, 2009, the Company adopted the provisions of SFAS 157,Fair Value Measurements, related to the guidance for using fair value to measure certain non-financial assets and non-financial liabilities, except those that are not recognized or disclosed at fair value in the financial statements on a recurring basis. The adoption had no impact on the Company’s financial statements.

RECENT ACCOUNTING DEVELOPMENTS IN CANADA

The CICA issued three new accounting standards in January 2009 — Section 1582,Business Combinations, Section 1601,Consolidated Financial Statements, and Section 1602,Non-controlling interests,to converge the accounting for business combinations and the reporting of non-controlling interest to International financial reporting standards (“IFRS”).

Section 1582,Business Combinations, replaces Section 1581,Business Combinations, and establishes new guidance on the recognition and measurement at fair value of all assets and all liabilities of the acquired business. Non-controlling interests are measured at either their fair value or at the non-controlling interest’s proportionate share of the fair value of

SUN MEDIA CORPORATION
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS
SECOND QUARTER 2009

identifiable assets and liabilities. The measurement of consideration given now includes the fair value of any contingent consideration as of the acquisition date and subsequent changes in fair value of the contingent consideration classified as a liability are recognized in earnings. Acquisition-related costs are excluded from the purchase price and are expensed as incurred. In addition, restructuring costs related to a business combination are no longer part of the purchase price equation and are expensed as incurred. Section 1582 applies prospectively to business combinations realized in or subsequent to the first annual reporting period beginning on or after January 1, 2011.

Section 1601,Consolidated Financial Statements, and Section 1602,Non-Controlling Interests, which together replace Section 1600,Consolidated Financial Statements, establish new guidance on the accounting for non-controlling interests and for transactions with non-controlling interest. The new Sections require that non-controlling interest be presented as a separate component of shareholders’ equity. In the statement of income, net income is calculated before non-controlling interest and is then attributed to shareholders and non-controlling interest. In addition, changes in the Company’s ownership interest in a subsidiary that do not result in a loss of control are now accounted for as equity transactions. These Sections apply to interim and annual consolidated financial statements relating to fiscal years beginning on or after January 1, 2011, and have to be adopted concurrently with Section 1582.

In February 2008, Canada’s Accounting Standards Board confirmed that Canadian GAAP, as used by publicly accountable enterprises, will be fully converged to IFRS, as issued by the International Accounting Standards Board (“IASB”). For its 2011 interim and annual financial statements, the Company will be required to report under IFRS and to provide IFRS comparative information for the 2010 fiscal year.

IFRS uses a conceptual framework similar to Canadian GAAP, but there are significant differences on recognition, measurement and disclosures. As part of the IFRS conversion project, the Company has established an implementation team, which includes a project manager, senior levels of management from all relevant departments and subsidiaries, a steering committee to oversee the project, and it has also engaged an external expert advisor to assist. Regular progress reporting to senior management and to the Audit Committee on the status of the IFRS conversion project has been established.

The conversion project consists of four phases:

Diagnostic phase:This phase involves a detailed review and initial scoping of accounting differences between Canadian GAAP and IFRS, a preliminary evaluation of IFRS 1 exemptions for first time IFRS adopters, and a high-level assessment of potential consequences to financial reporting, business processes, internal controls, and information systems.

Design and solutions development phase:This phase involves prioritizing accounting treatment issues and preparing a conversion plan, quantifying the impact of converting to IFRS, reviewing and approving accounting policy choices, performing a detailed impact assessment and designing changes to systems and business processes, developing IFRS training material, and drafting IFRS financial statement content.

Implementation phase:This phase involves embedding changes to systems, business processes and internal controls, determining the opening IFRS transition balance sheet and tax impacts, parallel accounting under Canadian GAAP and IFRS, and preparing detailed reconciliations of Canadian GAAP to IFRS financial statements.

Post implementation phase:This phase involves conversion assessment, evaluating improvements for a sustainable operational IFRS model, and the testing of the internal controls environment.

SUN MEDIA CORPORATION
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS
SECOND QUARTER 2009

The Company has completed the diagnostic phase and the project design, and is currently developing the project implementation strategy. Initial training has been provided to key employees and further investment in training and resources will be made throughout the transition to facilitate a timely and efficient changeover to IFRS.

Management is currently evaluating the available exemptions under IFRS 1, First-Time Adoption of International Financial Reporting Standards, and their impact on the future financial position of the Company. Significant efforts are being invested in evaluating the effects on recognition, measurement, presentation and disclosure of areas that may create material differences with existing Canadian GAAP such as:

• Presentation of Financial Statements (IAS 1);

• Property, Plant and Equipment (IAS 16);

• Impairment of Assets (IAS 36);

• Income Taxes (IAS 12);

• Employee Benefits (IAS 19); and

• Share-Based Payments (IFRS 2).

The above should not be regarded as an exhaustive list of changes expected on transition to IFRS. At this time, the comprehensive impact of the changeover on the Company’s future financial position and results of operations is not yet determinable. Management intends to complete this assessment in time to compile parallel IFRS financial information in 2010.

The Company continues to monitor and assess the impact of evolving differences between Canadian GAAP and IFRS, since the IASB is expected to continue issuing new accounting standards during the transition period. As a result, the final impact of IFRS on the Company’s consolidated financial statements can only be measured once all the applicable IFRS at the conversion date are known.

The Company’s IFRS project is progressing according to the plan.

Forward-looking statements

This report contains forward-looking statements with respect to our financial condition, results of operations and business and certain of our plans and objectives. These forward-looking statements are made pursuant to the “Safe Harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates, forecasts and projections about the industries in which we operate as well as beliefs and assumptions made by our management. Such statements include, in particular, statements about our plans, prospects, financial position and business strategies. Words such as “may”, “will”, “expect”, “continue”, “intend”, “estimate”, “anticipate”, “plan”, “foresee”, “believe” or “seek” or the negatives of these terms or variations of them or similar terminology are intended to identify such forward-looking statements. Although we believe that the expectations reflected in these forward-looking statements are reasonable, these statements, by their nature, involve risks and uncertainties and are not guarantees of future performance. Such statements are also subject to assumptions concerning, among other things: our anticipated business strategies; anticipated trends in our business; and our ability to continue to control costs. We can give no assurance that these estimates and expectations will prove to be correct. Actual outcomes and results may, and often do, differ from what is expressed, implied or projected in such forward-looking statements, and such differences may be material. Some important factors that could cause actual results to differ materially from those expressed in these forward-looking statements include, but are not limited to:

• general economic, financial or market conditions;

• variations in the businesses of our local, regional or national advertisers and in our advertising revenue;

• the intensity of competition within the newspaper industry and from other communications and advertising media and platforms and the fragmentation of the media landscape;

• our ability to successfully restructure our operations to optimize their efficiency in the context of the changing newspapers industry;

• labour disputes or strikes;

SUN MEDIA CORPORATION
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS
SECOND QUARTER 2009

• changes in our ability to obtain raw materials critical to our operations, such as newsprint, at reasonable prices;

• exchange rate fluctuations that affect our ability to repay our U.S. dollar-denominated debt; and

• interest rate fluctuations that affect our ability to repay our U.S. dollar-denominated debt, or that could have an impact on our accounting estimates.

Management cautions you that the above list of cautionary statements is not exhaustive. These and other factors are discussed in further detail elsewhere in this Quarterly Report and in Sun Media’s Annual Report on Form 20-F, for the fiscal year ended December 31, 2008, including under the section “Risk Factors”. Each of these forward-looking statements speaks only as of the date of this report. Management advises you to consult any documents the Company may file with or furnish to the U.S. Securities and Exchange Commission.

SUN MEDIA CORPORATION
STATEMENTS OF INCOME
(In thousands of Canadian dollars)
(Unaudited)

	Three months ended June 30					Six months ended June 30
	2009		2008			2009			2008
REVENUES	$	203,942	$	241,474		$	392,117		$	455,324
Cost of sales and selling and administrative expenses		158,606		186,711			323,856			362,649
Amortization		5,575		6,078			10,694			11,700
Financial expenses (note 3)		8,812		10,632			18,763			21,402
Loss (gain) on valuation and translation of financial instruments (note 4)		1,313		(3,556	)		(1,418	)		(9,442	)
Restructuring of operations (note 5)		—		1,125			2,715			2,711
Equity loss on investment in SUN TV Company		545		461			1,094			1,023
INCOME BEFORE INCOME TAXES AND NON-CONTROLLING INTEREST		29,091		40,023			36,413			65,281
Income taxes
Current		—		406			—			639
Future		5,529		8,244			6,242			12,158
		5,529		8,650			6,242			12,797
INCOME BEFORE NON-CONTROLLING INTEREST		23,562		31,373			30,171			52,484
Non-controlling interest		—		223			—			348
NET INCOME	$	23,562	$	31,150		$	30,171		$	52,136

See accompanying notes to financial statements.

SUN MEDIA CORPORATION
STATEMENTS OF COMPREHENSIVE INCOME
(In thousands of Canadian dollars)
(Unaudited)

	Three months ended June 30				Six months ended June 30
	2009		2008		2009		2008
Net income	$	23,562	$	31,150	$	30,171	$	52,136
Other comprehensive income:
Gain on valuation of derivative instruments, net of income tax expense of $238 and $232 in the three-month and six-month periods ended June 30, 2009 (2008 — $37 and $723)		654		100		630		1,621
Comprehensive income	$	24,216	$	31,250	$	30,801	$	53,757

SUN MEDIA CORPORATION
STATEMENTS OF SHAREHOLDER’S EQUITY
(In thousands of Canadian dollars)
(Unaudited)

								Accumulated Other
	Capital		Contributed					Comprehensive			Total Shareholder’s
	Stock		Surplus		Retained Earnings			Income (Loss)			Equity
SHAREHOLDER’S EQUITY
Balance as of December 31, 2007	$	272,428	$	—	$	77,074		$	(1,521	)	$	347,981
Net income		—		—		52,136			—			52,136
Dividends		—		—		(91,000	)		—			(91,000	)
Other comprehensive income		—		—		—			1,621			1,621
Balance as of June 30, 2008		272,428		—		38,210			100			310,738
Net income		—		—		40,769			—			40,769
Dividends		—		—		(43,000	)		—			(43,000	)
Other comprehensive loss		—		—		—			(2,287	)		(2,287	)
Sale of certain operating assets to a company under common control		—		591		—			—			591
Balance as of December 31, 2008		272,428		591		35,979			(2,187	)		306,811
Net income		—		—		30,171			—			30,171
Dividends		—		—		(8,000	)		—			(8,000	)
Conversion of Quebecor Media subordinated loans to capital stock (notes 7(b) and 9(b))		49,500		—		—			—			49,500
Other comprehensive income		—		—		—			630			630
Balance as of June 30, 2009	$	321,928	$	591	$	58,150		$	(1,557	)	$	379,112

See accompanying notes to financial statements.

SUN MEDIA CORPORATION
STATEMENTS OF CASH FLOWS
(In thousands of Canadian dollars)
(Unaudited)

	Three months ended June 30						Six months ended June 30
	2009			2008			2009			2008
				(restated —						(restated —
				note 2(a))						note 2(a))
CASH FLOWS RELATED TO OPERATING ACTIVITIES
Net income	$	23,562		$	31,150		$	30,171		$	52,136
Adjustments for:
Amortization of property, plant and equipment		4,492			5,121			8,253			9,759
Amortization of intangible assets		1,083			957			2,441			1,941
Loss (gain) on valuation and translation of financial instruments (note 4)		1,313			(3,556	)		(1,418	)		(9,442	)
Amortization of financing costs and long-term debt discount		359			354			717			706
Future income taxes		5,529			8,244			6,242			12,158
Non-controlling interest		—			223			—			348
Equity loss on investment in SUN TV Company		545			461			1,094			1,023
Other		116			(4	)		148			(4	)
		36,999			42,950			47,648			68,625
Net change in non-cash balances related to operating activities		(5,673	)		(4,659	)		2,193			(19,139	)
Cash flows provided by operating activities		31,326			38,291			49,841			49,486
CASH FLOWS RELATED TO INVESTING ACTIVITIES
Acquisition of property, plant and equipment		(1,536	)		(2,158	)		(4,965	)		(5,074	)
Acquisition of intangible assets		(1,761	)		(2,104	)		(1,841	)		(2,171	)
Sale of (investment in) preferred shares of related companies (note 7(a))		199,750			(500,000	)		199,750			(500,000	)
Other		—			588			—			49
Cash flows provided by (used in) investing activities		196,453			(503,674	)		192,944			(507,196	)
CASH FLOWS RELATED TO FINANCING ACTIVITIES
Change in bank indebtedness		(4,945	)		(1,159	)		(2,013	)		8,036
Net (repayments) borrowings under revolving bank facilities		—			(23,979	)		(9,997	)		9,964
Issuance of subordinated loans to Quebecor Media		—			24,000			—			24,000
(Redemption) issuance of convertible obligations to related companies (note 7(a))		(199,750	)		500,000			(199,750	)		500,000
Increase in long-term debt, net of financing fees		57			—			216			—
Repayment of long-term debt		(100	)		(428	)		(200	)		(500	)
Dividends		—			(33,000	)		(8,000	)		(91,000	)
Other		—			(51	)		—			(51	)
Cash flows (used in) provided by financing activities		(204,738	)		465,383			(219,744	)		450,449
Increase (decrease) in cash and cash equivalents		23,041			—			23,041			(7,261	)
Cash and cash equivalents — beginning of period		—			—			—			7,261
CASH AND CASH EQUIVALENTS — END OF PERIOD	$	23,041		$	—		$	23,041		$	—

See accompanying notes to financial statements

SUN MEDIA CORPORATION
STATEMENTS OF CASH FLOWS
(In thousands of Canadian dollars)
(Unaudited)

	Three months ended June 30					Six months ended June 30
	2009			2008		2009		2008
				(restated —				(restated —
				note 2(a))				note 2(a))
NON-CASH FINANCING AND INVESTING ACTIVITIES
Conversion of Quebecor Media subordinated loans to common shares (notes 7(b) and 9(b))	$	49,500		$	—	$	49,500	$	—
ADDITIONAL INFORMATION
Cash interest payments on long-term debt	$	567		$	572	$	11,881	$	14,401
Cash interest payments on convertible obligations and subordinated loans	$	13,902		$	35,046	$	18,465	$	39,181
Cash income tax (refunds) payments, net	$	(79	)	$	285	$	25	$	547

See accompanying notes to financial statements

SUN MEDIA CORPORATION
BALANCE SHEETS
(In thousands of Canadian dollars)
(Unaudited)

	June 30,			December 31,
	2009			2008
				(restated — note
				2(a))
ASSETS
CURRENT ASSETS
Cash and cash equivalents	$	23,041		$	—
Accounts receivable		111,007			122,158
Income taxes		439			549
Dividend receivable from related companies		—			491
Inventories		4,767			6,220
Prepaid expenses		4,994			4,299
Future income taxes		26,396			35,843
		170,644			169,560
Investment in preferred shares of related companies (note 7(a))		—			199,750
Equity investment in SUN TV Company (note 7(c))		811			1,905
Property, plant and equipment		129,189			132,623
Intangible and other assets		36,052			32,784
Goodwill		770,931			770,931
	$	1,107,627		$	1,307,553
LIABILITIES AND SHAREHOLDER’S EQUITY
CURRENT LIABILITIES
Bank indebtedness	$	—		$	2,013
Accounts payable and accrued charges		126,952			134,957
Deferred revenue		19,244			18,666
Interest payable on convertible obligations to related companies		—			480
Current portion of long-term debt (note 8)		400			400
		146,596			156,516
Long-term debt (note 8)		269,719			291,903
Derivative financial instruments		66,591			55,951
Other liabilities		26,503			25,043
Future income taxes		7,106			10,079
Subordinated loans to Quebecor Media (note 7(b))		212,000			261,500
Convertible obligations to related companies (note 7(a))		—			199,750
		728,515			1,000,742
SHAREHOLDER’S EQUITY
Capital stock (note 9)		321,928			272,428
Contributed surplus		591			591
Retained earnings		58,150			35,979
Accumulated other comprehensive loss		(1,557	)		(2,187	)
		379,112			306,811
	$	1,107,627		$	1,307,553

See accompanying notes to financial statements

SUN MEDIA CORPORATION
NOTES TO FINANCIAL STATEMENTS
For the three-month and six-month periods ended June 30, 2009
(In thousands of Canadian dollars, except for share information)
(Unaudited)

NATURE OF BUSINESS

Sun Media Corporation (“Sun Media” or the “Company”), a newspaper publishing company, is a subsidiary of Quebecor Media Inc. (“Quebecor Media”), itself a subsidiary of Quebecor Inc. The Company publishes urban daily newspapers, community newspapers, as well as other specialty publications in communities across Canada and maintains a number of online publications. Sun Media is also active in the newspaper, magazine and flyer distribution business. In addition, Sun Media provides a wide range of commercial printing and other related services to third parties through its national network of production and printing facilities.

1. BASIS OF PRESENTATION

These unaudited interim financial statements have been prepared in accordance with Canadian generally accepted accounting principles (“Canadian GAAP”). The same accounting policies as described in the Company’s latest annual consolidated financial statements have been used with the exception of the changes described in note 2 below. However, these unaudited interim financial statements do not include all disclosures required under Canadian GAAP for annual financial statements and accordingly should be read in conjunction with the Company’s latest annual consolidated financial statements and the notes thereto. In the opinion of management, these financial statements contain all the adjustments considered necessary.

Sun Media’s business is seasonal due, among other factors, to seasonal advertising patterns and influences on people’s reading habits. Because the Company depends on the sale of advertising for a significant portion of its revenue, operating results are also sensitive to prevailing economic conditions, including changes in local, regional and national economic conditions, particularly as they may affect advertising expenditures. Accordingly, the results of operations for interim periods should not necessarily be considered indicative of full-year results.

References to Canadian dollars, Cdn$ and $ are to the currency of Canada, and references to U.S. dollars and US$ are to the currency of the United States.

Certain comparative figures for previous periods have been reclassified to conform to the presentation adopted for the three-month and six-month periods ended June 30, 2009.

2. CHANGES IN ACCOUNTING POLICIES

(a) Current changes in accounting policies

On January 1, 2009, the Company adopted Canadian Institute of Chartered Accountants (“CICA”) Section 3064,Goodwill and Intangible Assets, which replaced Section 3062,Goodwill and Other Intangible Assets, and which resulted in the withdrawal of Section 3450,Research and Development Costs,and of Emerging Issues Committee Abstract 27,Revenues and Expenditures During the Pre-operating Period, and which resulted also in the amendment of Accounting Guideline 11,Enterprises in the Development Stage. This new standard provides guidance on the recognition of intangible assets in accordance with the definition of an asset and the criteria for asset recognition, whether those assets are separately acquired or internally developed, as well as clarifying the application of the concept of matching revenues and expenses. The adoption of Section 3064 eliminated the deferral of start-up costs which are now recognized as an expense when they are incurred.

SUN MEDIA CORPORATION
NOTES TO FINANCIAL STATEMENTS
For the three-month and six-month periods ended June 30, 2009
(In thousands of Canadian dollars, except for share information)
(Unaudited)

As a result of the adoption of these new rules, the Company made reclassifications in order to present certain assets, mainly software, as intangible assets instead of presenting them as property, plant and equipment. The following tables summarize the adjustments that were recorded in the financial statements:

Balance sheet

	As of			As of
	December 31,			December 31,
Increase (decrease)	2008			2007
Property, plant and equipment(a)	$	(11,712	)	$	(8,998	)
Intangible and other assets(a)	$	11,712		$	8,998

(a) net of accumulated amortization of $11,090 (2007 — $7,167)

Statement of income

	Three months ended			Six months ended
Increase (decrease)	June 30, 2008			June 30, 2008
Amortization of property, plant and equipment	$	(640	)	$	(1,308	)
Amortization of intangible assets	$	640		$	1,308

(b) Future changes in accounting policies

The CICA issued three new accounting standards in January 2009 — Section 1582,Business Combinations, Section 1601,Consolidated Financial Statements, and Section 1602,Non-controlling Interests,to converge the accounting for business combinations and the reporting of non-controlling interests to International Financial Reporting Standards (“IFRS”).

Section 1582,Business Combinations, replaces Section 1581,Business Combinations, and establishes new guidance on the recognition and measurement of all assets and all liabilities of the acquired business at fair value. Non-controlling interests are measured at either their fair value or at their proportionate share of the fair value of identifiable assets and liabilities. The measurement of consideration given now includes the fair value of any contingent consideration as of the acquisition date and subsequent changes in fair value of the contingent consideration classified as a liability are recognized in earnings. Acquisition-related costs are excluded from the purchase price and are expensed as incurred. In addition, restructuring costs related to a business combination are no longer part of the purchase price equation and are expensed as incurred. Section 1582 applies prospectively to business combinations realized in or subsequent to the first annual reporting period beginning on or after January 1, 2011.

Section 1601,Consolidated Financial Statements, and Section 1602,Non-controlling Interests, which together replace Section 1600,Consolidated Financial Statements, establish new guidance on accounting for non-controlling interests and for transactions with non-controlling interests. The new sections require that non-controlling interest be presented as a separate component of shareholders’ equity. In the statement of income, net income is calculated before non-controlling interest and is then attributed to shareholders and non-controlling interest. In addition, changes in the Company’s ownership interest in a subsidiary that do not result in a loss of control are now accounted for as equity transactions. These sections apply to interim and annual consolidated financial statements relating to fiscal years beginning on or after January 1, 2011, and have to be adopted concurrently with Section 1582.

SUN MEDIA CORPORATION
NOTES TO FINANCIAL STATEMENTS
For the three-month and six-month periods ended June 30, 2009
(In thousands of Canadian dollars, except for share information)
(Unaudited)

3. FINANCIAL EXPENSES

	Three months ended June 30						Six months ended June 30
	2009			2008			2009			2008
Interest on long-term debt	$	3,964		$	6,278		$	8,936		$	13,092
Interest on subordinated loans to Quebecor Media		4,549			4,501			9,112			8,635
Amortization of financing costs and long-term debt discount		359			354			717			706
Interest on convertible obligations to related companies		3,284			16,877			8,750			31,792
Dividend income on preferred shares of related companies		(3,363	)		(17,417	)		(8,955	)		(32,829	)
Other		19			39			203			6
	$	8,812		$	10,632		$	18,763		$	21,402

4. LOSS (GAIN) ON VALUATION AND TRANSLATION OF FINANCIAL INSTRUMENTS

	Three months ended June 30						Six months ended June 30
	2009			2008			2009			2008
Loss (gain) on embedded derivatives and derivative instruments for which hedge accounting is not used	$	15,286		$	(13	)	$	8,899		$	(11,953	)
(Gain) loss on foreign currency translation of financial instruments for which hedge accounting is not used		(12,817	)		(1,502	)		(8,503	)		4,274
Gain on the ineffective portion of fair value hedges		(1,156	)		(2,041	)		(1,814	)		(1,763	)
	$	1,313		$	(3,556	)	$	(1,418	)	$	(9,442	)

5. RESTRUCTURING OF OPERATIONS

During the three-month and six-month periods ended June 30, 2009, restructuring charges of $nil and $2,715, respectively, were recorded for restructuring initiatives. The restructuring charges primarily relate to severances for the elimination of positions.

	Three months ended June 30						Six months ended June 30
Continuity of restructuring cost payable	2009			2008			2009			2008
Beginning balance	$	13,474		$	4,568		$	20,784		$	5,836
Workforce reduction initiatives		—			1,125			2,715			2,711
Payments		(3,472	)		(2,236	)		(13,497	)		(5,090	)
Ending balance	$	10,002		$	3,457		$	10,002		$	3,457

SUN MEDIA CORPORATION
NOTES TO FINANCIAL STATEMENTS
For the three-month and six-month periods ended June 30, 2009
(In thousands of Canadian dollars, except for share information)
(Unaudited)

6. PENSION PLANS

The Company maintains defined contribution and defined benefit pension plans for its employees. The total costs were as follows:

	Three months				Six months
	ended June 30				ended June 30
	2009		2008		2009		2008
Defined contribution pension plans	$	394	$	796	$	1,058	$	1,604
Defined benefit pension plans		1,808		2,665		4,262		5,684
Total benefit costs	$	2,202	$	3,461	$	5,320	$	7,288

7. TRANSACTIONS WITH RELATED COMPANIES

(a) Investment in and convertible obligations issued to related companies

SUN TV

The following table summarizes the Company’s issuance of convertible obligations to and its investment in SUN TV Preferred Shares:

	Convertible
	obligations due			SUN TV
Issue or redemption/sale date	in 2020			Preferred Shares
Balance — January 1, 2008, June 30, 2008 and December 31, 2008	$	9,750		$	9,750
June 26, 2009		(9,750	)		(9,750	)
Balance — June 30, 2009	$	—		$	—

On June 26, 2009, Sun Media sold $9,750 of its investment in SUN TV Preferred Shares and used the proceeds to redeem $9,750 of its convertible obligations issued to SUN TV. As of June 30, 2009, the Company’s investment in SUN TV Preferred Shares and the balance of its convertible obligations was $nil (December 31, 2008 — $9,750).

SUN MEDIA CORPORATION
NOTES TO FINANCIAL STATEMENTS
For the three-month and six-month periods ended June 30, 2009
(In thousands of Canadian dollars, except for share information)
(Unaudited)

Imprimerie Mirabel Inc.

The following table summarizes the Company’s issuance of convertible obligations to and its investment in Imprimerie Mirabel Inc. (“Mirabel”) Preferred Shares:

	Convertible
	obligations due			Mirabel
Issue or redemption/sale date	in 2023			Preferred Shares
Balance — January 1, 2008	$	—		$	—
June 16, 2008		500,000			500,000
Balance — June 30, 2008		500,000			500,000
November 19, 2008		(310,000	)		(310,000	)
Balance — December 31, 2008		190,000			190,000
May 21, 2009		(190,000	)		(190,000	)
Balance — June 30, 2009	$	—		$	—

On May 21, 2009, Sun Media sold $190,000 of its investment in Mirabel Preferred Shares and used the proceeds to redeem $190,000 of its convertible obligations issued to Mirabel. As of June 30, 2009, the Company’s investment in Mirabel Preferred Shares and the balance of its convertible obligations was $nil (December 31, 2008 — $190,000).

(b) Subordinated loans

The following table summarizes the Company’s issuance (conversion) of subordinated loans to Quebecor Media:

	Subordinated			Subordinated
Issue or conversion date	loan due in 2013			loan due in 2014			Total
Balance — January 1, 2008	$	237,500		$	—		$	237,500
April 10, 2008		—			24,000			24,000
Balance — June 30, 2008 and December 31, 2008		237,500			24,000			261,500
June 25, 2009		—			(24,000	)		(24,000	)
June 26, 2009		(25,500	)		—			(25,500	)
Balance — June 30, 2009	$	212,000		$	—		$	212,000

On June 25, 2009, Quebecor Media converted a principal amount of $24,000 of its 2014 subordinated loan into 60,000 Class A Common Shares at a conversion price of $400 per share. On June 26, 2009, Quebecor Media converted an additional principal amount of $25,500 of its 2013 subordinated loan into 63,750 Class A Common Shares at a conversion price of $400 per share. As of June 30, 2009, the balance of the subordinated loans as of June 30, 2009 totalled $212,000 (December 31, 2008 — $261,500).

(c) Agreement to sell assets in SUN TV

During the second quarter of 2009, as part of a corporate reorganization initiated by Quebecor Media, Group TVA Inc. (“Group TVA”) entered into an agreement with the Company under which Group TVA has committed to wholly own SUN TV in the future, subject to the approval of the Canadian Radio-television and Telecommunications Commission. Under this agreement, the Company received cash consideration of $2,000 on June 29, 2009.

SUN MEDIA CORPORATION
NOTES TO FINANCIAL STATEMENTS
For the three-month and six-month periods ended June 30, 2009
(In thousands of Canadian dollars, except for share information)
(Unaudited)

(d) Other related party transactions

The Company has earned revenue for advertising and other services provided to and incurred expenses for purchases and services obtained from related companies at prices and conditions prevailing on the market. The majority of related party purchases were for printing services.

In addition, as a result of cost containment strategies and the centralization of corporate management, Sun Media is providing general and administrative support to certain operations within Quebecor Media’s newspaper group.

8. LONG-TERM DEBT

	June 30,			December 31,
	2009			2008
Bank credit facilities	$	38,504		$	48,485
Senior notes		234,771			245,732
		273,275			294,217
Change in fair value related to hedged interest rate risk		(1,225	)		312
Adjustment related to embedded derivatives		1,154			1,291
Financing fees, net of amortization		(3,085	)		(3,517	)
		270,119			292,303
Less: Current portion		(400	)		(400	)
	$	269,719		$	291,903

9. CAPITAL STOCK

(a) Authorized capital stock

10,000,000,000 Voting Class A Common Shares, without par value;

10,000,000,000 Non-voting, redeemable Class B Preferred Shares, without par value;

10,000,000,000 Non-voting Class C Preferred Shares, without par value;

100 Non-voting Class C Preferred Shares, Series 1.

The Class A Common Shares are voting, participating and entitle their holders to receive dividends as declared by the Board of Directors.

The Class B Preferred Shares are non-voting and redeemable at the option of the Company. Under certain circumstances, the Company has the right to purchase all or part of the then issued Class B Preferred Shares at its own option, or by mutual agreement with the holders of the then outstanding Class B Preferred Shares. The Class B Preferred Shares entitle their holders to receive a preferred non-cumulative dividend at a rate that shall be determined from time to time by the Board of Directors.

The Class C Preferred Shares are non-voting and are issuable in series. Terms and conditions of the Class C Preferred Shares are to be determined from time to time by the Board of Directors.

The Class C Preferred Shares, Series 1 are non-voting and redeemable at the option of the Company or of any holder of Class C Preferred Shares, Series 1. The Class C Preferred Shares, Series 1 entitle their holders to receive a fixed cumulative preferential dividend at a rate of 11.25% per share per annum.

SUN MEDIA CORPORATION
NOTES TO FINANCIAL STATEMENTS
For the three-month and six-month periods ended June 30, 2009
(In thousands of Canadian dollars, except for share information)
(Unaudited)

(b) Issued and outstanding capital stock

	Class A Common Shares
	Number		Amount
Balance — December 31, 2008		1,261,002	$	272,428
June 25, 2009 conversion of Quebecor Media 2014 subordinated loan to Class A Common Shares		60,000		24,000
June 26, 2009 conversion of Quebecor Media 2013 subordinated loan to Class A Common Shares		63,750		25,500
Balance — June 30, 2009		1,384,752	$	321,928

On June 25, 2009, Quebecor Media converted a principal amount of $24,000 of its 2014 subordinated loan into 60,000 Class A Common Shares at a conversion price of $400 per share. On June 26, 2009, Quebecor Media converted an additional principal amount of $25,500 of its 2013 subordinated loan into 63,750 Class A Common Shares at a conversion price of $400 per share. As of June 30, 2009, the Company had 1,384,752 (December 31, 2008 — 1,261,002) Class A Common Shares issued and outstanding.

10. STOCK-BASED COMPENSATION

The following table provides details of changes to outstanding options of Sun Media employees in the stock-based compensation plan of Quebecor Media for the six-month period ended June 30, 2009:

				Weighted-Average
	Number			Exercise Price
Outstanding options, as of December 31, 2008		613,924		$	42.63
Options granted during the six months ended June 30, 2009		33,000		$	37.91
Options exercised during the six months ended June 30, 2009		(11,850	)	$	26.88
Outstanding options, as of June 30, 2009		635,074		$	42.68
Vested options, as of June 30, 2009		39,489		$	34.15

During the three-month and six-month periods ended June 30, 2009, a net stock compensation expense (recovery) related to Quebecor Media’s stock-based compensation plan was recorded in the amount of $99 and $(59), respectively (a net recovery of $570 and $953 in 2008, respectively).

11. SIGNIFICANT DIFFERENCES BETWEEN GAAP IN CANADA AND IN THE UNITED STATES

The unaudited interim financial statements have been prepared in accordance with Canadian GAAP, which differ in some respects from those applicable in the United States (“U.S. GAAP”), as described below. The following tables set forth the impact of significant differences on the Company’s unaudited interim financial statements between Canadian and U.S. GAAP.

SUN MEDIA CORPORATION
NOTES TO FINANCIAL STATEMENTS
For the three-month and six-month periods ended June 30, 2009
(In thousands of Canadian dollars, except for share information)
(Unaudited)

(a) Consolidated statements of income

	Three months ended June 30						Six months ended June 30
	2009			2008			2009			2008
				(restated — (vi))						(restated — (vi))
Net income as per Canadian GAAP	$	23,562		$	31,150		$	30,171		$	52,136
Non-controlling interest as per Canadian GAAP (vi)		—			223			—			348
Adjustments:
Pension and post-retirement benefits (i)		(104	)		141			(208	)		282
Changes in fair value and ineffective portion of derivative instruments (ii)		(69	)		(1,257	)		(137	)		(586	)
Stock-based compensation (iii)		(400	)		(500	)		(2,100	)		(1,100	)
Related party transactions (iv)		—			(661	)		—			(661	)
Other		(14	)		735			(29	)		(31	)
Income taxes (v)		158			162			668			363
Net income as per U.S. GAAP	$	23,133		$	29,993		$	28,365		$	50,751
Attributable to (vi):
Equity shareholders	$	23,133		$	29,770		$	28,365		$	50,403
Non-controlling interest		—			223			—			348

(b) Consolidated statements of comprehensive income

	Three months ended June 30						Six months ended June 30
	2009			2008			2009			2008
				(restated — (vi))						(restated — (vi))
Comprehensive income as per Canadian GAAP	$	24,216		$	31,250		$	30,801		$	53,757
Non-controlling interest as per Canadian GAAP (vi)		—			223			—			348
Adjustments to net income as per (a) above		(429	)		(1,380	)		(1,806	)		(1,733	)
Adjustments to other comprehensive income:
Pension and post-retirement benefits (i)		313			701			625			1,402
Income taxes on comprehensive income (v)		(83	)		(188	)		(167	)		(375	)
Comprehensive income as per U.S. GAAP	$	24,017		$	30,606		$	29,453		$	53,399

SUN MEDIA CORPORATION
NOTES TO FINANCIAL STATEMENTS
For the three-month and six-month periods ended June 30, 2009
(In thousands of Canadian dollars, except for share information)
(Unaudited)

(c) Consolidated balance sheet data

	June 30, 2009						December 31, 2008
	CDN GAAP			U.S. GAAP			CDN GAAP			U.S. GAAP
							(restated — note			(restated — (vi))
							2(a))
Intangible and other assets	$	36,052		$	26,135		$	32,784		$	23,498
Goodwill		770,931			767,508			770,931			767,508
Current liabilities		146,596			149,396			156,516			157,216
Future income tax liabilities		7,106			917			10,079			4,391
Long-term debt		269,719			268,565			291,903			290,612
Other liabilities		26,503			28,579			25,043			28,138
Retained earnings		58,150			54,716			35,979			34,351
Accumulated other comprehensive loss		(1,557	)		(8,996	)		(2,187	)		(10,084	)

The accumulated other comprehensive loss as of June 30, 2009 and December 31, 2008 is as follows:

	June 30,			December 31,
	2009			2008
Accumulated other comprehensive loss as per Canadian GAAP	$	(1,557	)	$	(2,187	)
Adjustments:
Pension and post-retirement benefits (i)		(12,633	)		(13,258	)
Income taxes on comprehensive income (v)		5,194			5,361
Accumulated other comprehensive loss as per U.S. GAAP	$	(8,996	)	$	(10,084	)

(i) Pension and post-retirement benefits

Under U.S. GAAP, Statement of Financial Accounting Standards (“SFAS”) No. 158,Employers’ Accounting for Defined Benefit Pension and Other Postretirement Plans, requires the recognition in the balance sheets of the over- or under-funded positions of defined benefit pension and other postretirement plans, along with a corresponding non-cash adjustment, to be recorded in accumulated other comprehensive income (loss).

Under Canadian GAAP, a company is not required to recognize the over-or under-funded positions or to recognize an additional minimum liability. However, when a defined benefit plan gives rise to an accrued benefit asset, a company must recognize a valuation allowance for the excess of the adjusted benefit asset over the expected future benefit to be realized from plan assets. U.S. GAAP does not provide for a valuation allowance against pension assets.

(ii) Derivative financial instruments

Since January 1, 2007, standards for hedge accounting under Canadian GAAP are similar to those under U.S. GAAP, as established by SFAS No 133,Accounting for Derivative Instruments and Hedging Activities.

However, under Canadian GAAP, certain embedded derivatives, such as early settlement options included in some of the Company’s borrowing agreements, do not meet the criteria to be considered closely related to their host contracts and therefore must be recorded at their fair value with changes in income. Under U.S. GAAP, those embedded derivatives are considered closely related to their host contract and do not have to be recorded separately from their fair values. Accordingly, the measurement of ineffective hedging relationships recorded in income under U.S. GAAP differs from the measurement under Canadian GAAP.

SUN MEDIA CORPORATION
NOTES TO FINANCIAL STATEMENTS
For the three-month and six-month periods ended June 30, 2009
(In thousands of Canadian dollars, except for share information)
(Unaudited)

(iii) Stock-based compensation

Under U.S. GAAP, in accordance with SFAS No. 123(R),Share-Based Payments, the liability related to stock-based awards that call for settlement in cash or other assets must be measured at its fair value based on the fair value of stock option awards and is to be remeasured at the end of each reporting period. Under Canadian GAAP, the liability is measured and remeasured based on the intrinsic values of the stock option awards instead of at their fair values.

(iv) Related party transactions

The Company entered into a tax consolidation transaction with a related party through which tax losses were transferred between the parties. Under Canadian GAAP, the transaction resulted in the recognition of a deferred credit of $8,400 in 2006, and in a $7,739 and $661 reduction in the Company’s income tax expense in 2007 and 2008, respectively. Under U.S. GAAP, since this transaction related to an asset transfer between related parties, the difference between the carrying value of the tax benefits transferred and the cash consideration paid would have been recognized in contributed surplus.

(v) Income taxes

Under Canadian GAAP, income taxes are measured using substantively enacted tax rates, while under U.S. GAAP, measurement is based on enacted tax rates.

Furthermore, under U.S. GAAP, the Financial Accounting Standards Board issued Interpretation No. 48,Accounting for Uncertainty in Income Taxes(“FIN48”), an interpretation of SFAS No. 109. FIN48 clarifies the accounting for uncertainty in income taxes recognized in an enterprise’s financial statements in accordance with SFAS No. 109 and prescribes a recognition threshold and measurement attribute for the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. This interpretation also provides guidance as to derecognition, classification, interest and penalties, accounting in interim periods, disclosure and transition. Under Canadian GAAP, there is no such interpretation and therefore the reserve related to income tax contingencies is not based on the same level of likelihood as prescribed by FIN48.

Other adjustments represent the tax impact of U.S. GAAP adjustments.

SUN MEDIA CORPORATION
NOTES TO FINANCIAL STATEMENTS
For the three-month and six-month periods ended June 30, 2009
(In thousands of Canadian dollars, except for share information)
(Unaudited)

(vi) Business combinations and non-controlling interests

As of January 1, 2009, the Company adopted SFAS No. 141R,Business Combinations(“SFAS 141R”), and SFAS No. 160,Non-controlling Interests(“SFAS 160”) in its financial statements.

The provisions of SFAS 141R apply prospectively to business combinations for which the acquisition date is on or after December 31, 2008. SFAS 141R establishes new guidance on the recognition and measurement of all assets and all liabilities of the acquired business at fair value. Non-controlling interests are measured at either their fair value or at the non-controlling interest’s proportionate share of the fair value of identifiable assets and liabilities. The measurement of consideration given now includes the fair value of any contingent consideration as of the acquisition date and subsequent changes in fair value of the contingent consideration classified as a liability are recognized in earnings. Acquisition-related costs are excluded from the purchase price and are expensed as incurred. In addition, restructuring costs related to a business combination are no longer part of the purchase price equation and are expensed as incurred. The adoption of this section has not yet created a difference between Canadian and U.S. GAAP.

The new rules under SFAS 160 establish new guidance on the accounting for non-controlling interests and for transactions with non-controlling interests. SFAS 160 requires that non-controlling interest be presented as a separate component of shareholders’ equity. In the statement of income, net income is calculated before non-controlling interest and is then attributed to shareholders and non-controlling interest. In addition, changes in the Company’s ownership interest in a subsidiary that do not result in a loss of control are now accounted for as equity transactions. The new presentation applies retroactively and U.S. GAAP prior period figures have been restated.

(vii) Fair value measurements

On January 1, 2009, the Company adopted the provisions of SFAS No. 157,Fair Value Measurements, related to the guidance for using fair value to measure certain non-financial assets and non-financial liabilities, except those that are recognized or disclosed at fair value in the financial statements on a recurring basis. The adoption had no impact on the Company’s financial statements.

SIGNATURE

     Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	SUN MEDIA CORPORATION
Date: August 11, 2009	By:	/s/ Kin-Man Lee
		Name:	Kin-Man Lee
		Title:	Chief Financial Officer