LGBTQ Loyalty (LFAP) 10-K 14 Apr 14 2013 FY Annual report Financial data

Document_and_Entity_Informatio

Document and Entity Information (USD $)	12 Months Ended
	Dec. 31, 2013	Apr. 11, 2014	Jun. 30, 2013
Document And Entity Information	'	'	'
Entity Registrant Name	'LIFEAPPS DIGITAL MEDIA INC.	'	'
Entity Central Index Key	'0001510247	'	'
Document Type	'10-K	'	'
Document Period End Date	31-Dec-13	'	'
Amendment Flag	'false	'	'
Current Fiscal Year End Date	'--12-31	'	'
Is Entity a Well-known Seasoned Issuer?	'No	'	'
Is Entity a Voluntary Filer?	'No	'	'
Is Entity's Reporting Status Current?	'Yes	'	'
Entity Filer Category	'Smaller Reporting Company	'	'
Entity Common Stock, Shares Outstanding	'	76,000,000	'
Document Fiscal Period Focus	'FY	'	'
Document Fiscal Year Focus	'2013	'	'
Entity Public Float	'	'	$2,112,200

Consolidated_Balance_Sheets

Consolidated Balance Sheets (USD $)	Dec. 31, 2013	Dec. 31, 2012
Current assets:	'	'
Cash	$36,876	$791,065
Accounts receivable	3,253	'
Inventory	138,952	'
Other current assets	3,472	45,360
Total current assets	182,553	836,425
Fixed assets, net of depreciation	5,763	'
Intangible asset, net of amortization	82,179	4,666
Total Assets	270,495	841,091
Current liabilities:	'	'
Accounts payable	70,795	37,988
Accrued expenses	7,488	9,712
Amount due to related party	6,487	6,834
Total current liabilities	84,770	54,534
Total liabilities	84,770	54,534
Stockholders' Equity	'	'
Preferred stock, $.001 par value, none issued or outstanding	'	'
Common stock, $0.001 par value, 300,000,000 shares authorized, 76,000,000 shares issued and outstanding, as of December 31, 2013 and 2012	76,000	76,000
Additional paid in capital	1,348,618	1,195,937
Accumulated deficit	-1,238,893	-485,380
Total stockholders' equity	185,725	786,557
Total Liabilities and Stockholders' Equity	$270,495	$841,091

Consolidated_Balance_Sheets_Pa

Consolidated Balance Sheets (Parenthetical) (USD $)	Dec. 31, 2013	Dec. 31, 2012
Stockholders' Equity	'	'
Preferred stock, par value	$0.00	$0.00
Preferred stock, issued	0	0
Preferred stock, outstanding	0	0
Common stock, par value	$0.00	$0.00
Common stock, shares authorized	300,000,000	300,000,000
Common stock, issued	76,000,000	76,000,000
Common stock, outstanding	76,000,000	76,000,000

Consolidated_Operating_Stateme

Consolidated Operating Statements (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Consolidated Operating Statements	'	'
Revenue	$233,425	$1,870
Cost of revenue	177,802	33,892
Gross profit (loss)	55,623	-32,022
Operating expenses:	'	'
General and administrative	778,119	402,528
Depreciation and amortization	31,053	3,337
Total operating expenses	809,172	405,865
Operating loss	-753,549	-437,887
Other (income) expense:	'	'
Interest (income) expense	-36	4,034
Net (loss)	($753,513)	($441,921)
Per share information - basic and fully diluted	'	'
Weighted average shares outstanding	76,000,000	50,058,152
Net (loss) per share	($0.01)	($0.01)

Consolidated_Statements_of_Equ

Consolidated Statements of Equity (USD $)	Common Stock	Additional Paid-In Capital	Accumulated Deficit	Total
Beginning Balance, Amount at Dec. 31, 2011	$40,000	$7,479	($43,459)	$4,020
Beginning Balance, Shares at Dec. 31, 2011	40,000,000	'	'	'
Issuance of stock for cash, net of expenses of $14,748, Amount	6,000	1,179,252	'	1,185,252
Issuance of stock for cash, net of expenses of $14,748, Shares	6,000,000	'	'	'
Effect of reverse merger and recapitalization, Amount	30,000	-30,000	'	'
Effect of reverse merger and recapitalization, Shares	30,000,000	'	'	'
Stock-based compensation expense	'	39,206	'	39,206
Net loss	'	'	-441,921	-441,921
Ending Balance, Amount at Dec. 31, 2012	76,000	1,195,937	-485,380	786,557
Ending Balance, Shares at Dec. 31, 2012	76,000,000	'	'	'
Stock-based compensation expense	'	152,681	'	152,681
Net loss	'	'	-753,513	-753,513
Ending Balance, Amount at Dec. 31, 2013	$76,000	$1,348,618	($1,238,893)	$185,725
Ending Balance, Shares at Dec. 31, 2013	76,000,000	'	'	'

Consolidated_Statements_of_Cas

Consolidated Statements of Cash Flows (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Cash flow from operating activities:	'	'
Net (loss) for the period	($753,513)	($441,921)
Adjustments to reconcile net loss to net cash used in operating activities:	'	'
Depreciation	1,908	'
Amortization of intangibles	29,145	3,337
Stock-based compensation expense	152,681	39,206
Write-off of software license	450	'
Changes in operating assets and liabilities	'	'
Accounts receivable	-3,253	'
Inventory	-138,952	'
Other current assets	41,888	4,015
Deposits	'	-39,375
Accounts payable	32,807	37,563
Accrued expenses	-2,224	9,712
Net cash used in operations	-639,063	-387,463
Cash flow from investing activities:	'	'
Assets purchased in business combination	-99,500	'
Investment in intangible assets	-12,608	-3,472
Investment in fixed assets	-2,671	'
Net Cash used in investing activities	-114,779	-3,472
Cash flow from financing activities:	'	'
Issuance of common stock and warrants for cash	'	1,185,252
Advances from related party	'	29,500
Repayments to related party	-347	-33,450
Short term borrowing	'	115,000
Repayment of short term borrowing	'	-115,000
Net cash (used in) provided by financing activities	-347	1,181,302
Net increase (decrease) in cash	-754,189	790,367
Cash at beginning of period	791,065	698
Cash at end of period	$36,876	$791,065

Nature_of_Business

Nature of Business	12 Months Ended
	Dec. 31, 2013
Notes to Financial Statements	'
Note 1. Nature of Business	'
	Throughout this report, the terms “our,” “we,” “us,” and the “Company” refer to LifeApps Digital Media Inc., including its subsidiaries.
	We are building health, fitness and sports communities across multiple digital platforms including mobile apps, digital sports and fitness publications, sports and fitness products, sporting events, gateway platforms, online websites and social media.
	We were in the development stage from July 15, 2009 through March 31, 2013. Our fiscal year ending December 31, 2013 is the first year during which we are considered an operating company and is no longer in the development stage.

Summary_of_Significant_Account

Summary of Significant Accounting Policies	12 Months Ended
	Dec. 31, 2013
Notes to Financial Statements	'
Note 2. Summary of Significant Accounting Policies	'
	The accompanying financial statements have been prepared in conformity with generally accepted accounting principles (“GAAP”), which contemplates our continuation as a going concern. We have incurred losses to date of $1,238,893. To date we have funded our operations through advances from a related party, issuance of convertible debt, and the sale of our common stock. We intend to raise additional funding through third party equity or debt financing. There is no certainty that funding will be available as needed. These factors raise substantial doubt about our ability to continue operating as a going concern. Our ability to continue our operations as a going concern, realize the carrying value of our assets, and discharge our liabilities in the normal course of business is dependent upon our ability to raise capital sufficient to fund our commitments and ongoing losses, and ultimately generate profitable operations.
	Principles of Consolidation
	The accompanying consolidated financial statements include the accounts of the Company and our wholly owned subsidiaries, Lifeapps Inc. and Sports One Group Inc. All material inter-company transactions and balances have been eliminated in consolidation.
	Use of Estimates
	The preparation of financial statements in accordance with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities in the balance sheets and revenues and expenses during the years reported. Actual results may differ from these estimates.
	Fair Value Measurement
	ASC Topic 820, Fair Value Measurements and Disclosures (“ASC 820”), provides a comprehensive framework for measuring fair value and expands disclosures which are required about fair value measurements. Specifically, ASC 820 sets forth a definition of fair value and establishes a hierarchy prioritizing the inputs to valuation techniques, giving the highest priority to quoted prices in active markets for identical assets and liabilities and the lowest priority to unobservable value inputs. ASC 820 defines the hierarchy as follows:
	Level 1 - Quoted prices are available in active markets for identical assets or liabilities as of the reported date. The types of assets and liabilities included in Level 1 are highly liquid and actively traded instruments with quoted prices, such as equities listed on the New York Stock Exchange.
	Level 2 - Pricing inputs are other than quoted prices in active markets, but are either directly or indirectly observable as of the reported date. The types of assets and liabilities in Level 2 are typically either comparable to actively traded securities or contracts or priced with models using highly observable inputs.
	Level 3 - Significant inputs to pricing that are unobservable as of the reporting date. The types of assets and liabilities included in Level 3 are those with inputs requiring significant management judgment or estimation, such as complex and subjective models and forecasts used to determine the fair value of financial transmission rights.
	Our financial instruments consist of accounts receivable, accounts payable, accrued expenses and amounts due to shareholder. The carrying value of accounts receivable, accounts payable, accrued expenses and amounts due to shareholder approximates its fair value due to their short maturity.
	Accounts Receivable
	A significant majority of our sales are through credit cards and other electronic payment methods. When we do grant credit to our customers it is generally in the form of short term accounts receivables, normally due in 30 days. The credit worthiness of the customer is evaluated prior to the sale. Currently there is no allowance for doubtful accounts as all of accounts are deemed collectable.
	Inventory
	Inventory consists of finished goods, sports and fitness products, and is stated at the lower of cost or net realizable value, with cost being determined on a first-in first-out basis.
	Intangibles
	Intangibles, which include websites and databases acquired, internet domain name costs, and customer lists, are being amortized over the expected useful lives which we estimate to be three to five years. In accordance with ASC Topic 350 Intangibles – Goodwill and Other (“ASC 350”), the costs to obtain and register internet domain names were capitalized.
	Fixed Assets
	Fixed assets are stated at cost less accumulated depreciation and accumulated impairment loss, if any. Depreciation is calculated on a straight line basis over the estimated useful lives of the assets. The estimated useful lives used for financial statement purposes are:
	Furniture and equipment: 3 years
	Revenue Recognition
	Revenue is derived primarily from the sale of sports and fitness apparel and equipment, and software applications designed for use on mobile devices such as smart phones and tablets. Revenue is recognized only when persuasive evidence of an arrangement exists, the fee is fixed or determinable, the product or service has been delivered, and collectability is probable.
	We sell our software directly via Internet download through third party agents. We recognize revenue when payment is received from the agent. Payment is received net of commission paid to the agent, usually 70% to us and 30% to the agent. We record the net amount received as revenue.
	We also publish and sell digital magazines through the internet. Magazines can be purchased as individual volumes or as a subscription. To date we have not had any subscription sales.
	Cost of Revenue
	Cost of revenue includes the cost of amounts paid for articles, photography, editorial and production cost of the magazine and ongoing web hosting costs. Cost of revenue related to product sales includes the direct cost of those products sold.
	Research and development, Website Development Costs, and Software Development Costs
	All research and development costs are expensed as incurred. Software development costs eligible for capitalization under ASC 350-50, Website Development Cost, and ASC 985-20, Software-Costs of Software to be Sold, Leased or Marketed, were not material to our financial statements for the years ended December 31, 2013 and 2012. Research and development expenses amounted to $30,397 and $112,248 respectively. Research and development expenses are included in general and administrative expenses.
	Advertising Costs
	We recognize advertising expense when incurred. Advertising expense was $60,471 and $39,002 for the years ended December 31, 2013 and 2012, respectively.
	Rent Expense
	We recognizes rent expense on a straight-line basis over the reasonably assured lease term as defined in ASC Topic 840, Leases (“ASC 840”). Our lease is short term and will be renewed on a month to month basis. Rent expense for the years ended December 31, 2013 and 2012, was $17,630 and $11,185, respectively.
	Income Taxes
	The provision for income taxes is determined in accordance with the provisions of ASC Topic 740, Accounting for Income Taxes (“ASC 740”). Under this method, deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax basis. Deferred tax assets and liabilities are measured using enacted income tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. Any effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date.
	ASC 740 prescribes a comprehensive model for how companies should recognize, measure, present, and disclose in their financial statements, uncertain tax positions taken or expected to be taken on a tax return. Under ASC 740, tax positions must initially be recognized in the financial statements when it is more likely than not the position will be sustained upon examination by the tax authorities. Such tax positions must initially and subsequently be measured as the largest amount of tax benefit that has a greater than 50% likelihood of being realized upon ultimate settlement with the tax authority assuming full knowledge of the position and relevant facts.
	For the years ended December 31, 2013 and 2012 we did not have any interest, penalties or any significant unrecognized uncertain tax positions.
	Equity Based Payments
	Equity based payments are accounted for in accordance with ASC Topic 718, Compensation – Stock Compensation. The compensation cost is based upon fair value of the equity instrument at the date grant. The fair value has been estimated using the Black-Sholes option pricing model.
	Recent Pronouncements
	We have reviewed all recently issued, but not yet effective, accounting pronouncements and do not believe the future adoption of any such pronouncements may be expected to cause a material impact on our financial condition or the results of operations.

Business_Combination

Business Combination	12 Months Ended
	Dec. 31, 2013
Notes to Financial Statements	'
Note 3. Business Combination	'
	On April 1, 2013, we purchased certain assets, related to a gateway platform which matches sports apparel manufacturers with distributors and purchasers, from Sports One Group and Performance Gear (“Sports One Group”), a sole proprietorship. The purchase price of the assets was $99,500. In accordance with the guidance of ASC Topic 805, Business Combinations (“ASC 805”) we determined that the assets acquired constitute a business and we acquired 100% of the business. We acquired the business in order to expand our electronic and mobile commerce (e-commerce and m-commerce) businesses to include health fitness and sports apparel.
	As of December 31, 2013 we completed the allocation of the purchase price. The price allocation is as follows:
	Furniture and equipment	$	5,000
	Software license		450
	Internet domain names		33,500
	Website and data bases		56,050
	Customer list		4,500
		$	99,500
	The estimates of fair values were determined using the hierarchy as follows:
		Level 1			Level 2			Level 3
	Furniture and equipment	$	-		$	-		$	5,000
	Software license		-			-			450
	Internet domain names		-			-			33,500
	Website and data bases		-			-			56,050
	Customer list		-			-			4,500
		$	-		$	-		$	99,500
	Level 3 inputs have been determined by management judgment or estimation.
	Revenue and operating income of Sports One Group since the acquisition date included in the consolidated statements of operations for the year ended December 31, 2013, was $208,025 and $15,381, respectively.
	The following table sets forth the amounts of revenue and earnings of the company and Sports One Group as though the combination took place at the beginning of the years ended December 31, 2013 and 2012:
		2013			2012
		(Unaudited)			(Unaudited)
	Revenue	$	336,470		$	523,282
	Net loss	$	(739,967	)	$	(380,159	)

Fixed_Assets

Fixed Assets	12 Months Ended
	Dec. 31, 2013
Notes to Financial Statements	'
Note 4. Fixed Assets	'
	At December 31, 2013 fixed assets consisted of the following:
	Furniture	$	5,671
	Equipment		2,000
			7,671
	Less accumulated depreciation		(1,908	)
		$	5,763
	There were no fixed assets as of December 31, 2012.

Intangible_Assets

Intangible Assets	12 Months Ended
	Dec. 31, 2013
Notes to Financial Statements	'
Note 5. Intangible Assets	'
	At December 31, 2013 and 2012, intangible assets consists of the following:
		2013			2012
	Internet domain names	$	58,641		$	12,533
	Less accumulated amortization		(22,325	)		(7,867	)
		$	36,316		$	4,666
	Website and data bases	$	56,050		$	-
	Less accumulated amortization		(14,012	)		-
		$	42,038		$	-
	Customer and supplier lists	$	4,500		$	-
	Less accumulated amortization		(675	)
		$	3,825		$	-
	Total intangibles	$	119,191		$	12,533
			(37,012	)		(7,867	)
		$	82,179		$	4,666
	We recognize goodwill and identifiable intangibles arising from the allocation of the purchase prices of assets acquired in accordance with ASC 805. Goodwill represents the excess of cost over fair value of all identifiable assets less any liabilities assumed. We have not recognized any goodwill in these financial statements. Additionally, ASC 805 gives guidance on five types of assets: marketing-related, customer-related, artistic-related, contract-related, and technology based intangible assets. We identified identifiable intangibles that are marketing-related, customer-related, and technology based.
	We recognized the following intangible assets in connection with the business combination
	Asset	Amount as of December 31, 2013			Amortization to December 31, 2013			Residual value		Weighted average amortization period in months
	Internet domain names	$	33,500		$	8,375		$	-		36
	Website and data base		56,050			14,012			-		36
	Customer lists		4,500			675			-		60
	Total	$	94,050		$	23,062		$	-		37
	The amount charged to expenses for amortization of all amortizable intangibles was $29,145 and $3,337 for the years ended December 31, 2013 and 2012, respectively.
	Estimated future amortization expense related to the intangibles as of December 31, 2013 is as follows:
	2014	$	36,110
	2015		35,794
	2016		9,150
	2017		900
	2018		225
		$	82,179

Amount_Due_Shareholder

Amount Due Shareholder	12 Months Ended
	Dec. 31, 2013
Notes to Financial Statements	'
Note 6. Amount Due Shareholder	'
	Parties, which can be a corporation or individual, are considered to be related if we have the ability, directly or indirectly, to control the other party or exercise significant influence over the other party in making financial and operating decisions. Companies are also considered to be related if they are subject to common control or common significant influence.
	Amount due related party represents amounts paid on our behalf by an officer and shareholder of the Company. These advances are non-interest bearing, short term in nature and due on demand. The balance at December 31, 2013 and 2012 was $6,487 and $6,834, respectively. The maximum amount owed to the related party during the years ended December 31, 2013 and 2012 were $6,834 and $27,334, respectively.

Stockholders_Equity

Stockholders' Equity	12 Months Ended
	Dec. 31, 2013
Notes to Financial Statements	'
Note 7. Stockholders' Equity	'
	On September 20, 2012 we entered into a Merger Agreement whereby, we acquired 100% of the issued and outstanding stock of LifeApps Inc. (“LifeApps”), a Nevada corporation, in exchange for 40,000,000 shares of our $0.001 par value common stock (the “Merger”). We will continue the existing business operations of LifeApps as our wholly owned subsidiary.
	In conjunction with the Merger and immediately following the Merger, we split off (the “Split-Off”) our wholly owned subsidiary, Prime Time Split Corp., a Delaware corporation (“Split Corp”). The Split-Off was accomplished through the exchange of 90,000,000 shares of our common stock held by the prior Chief Executive Officer and a significant shareholder for all of the issued and outstanding shares of common stock of Split Corp. All of the assets and liabilities of LFAP immediately following the Merger, excluding any LifeApps assets and liabilities assumed in the Merger, were transferred to Split Corp. We executed a Split-Off Agreement and General Release Agreement with the Split-Off Shareholder.
	For financial reporting purposes, the transaction was accounted for as a “reverse merger” rather than a business combination, because the sellers of LifeApps effectively control the combined companies immediately following the transaction. As such, LifeApps is deemed to be the accounting acquirer in the transaction and, consequently, the transaction is being treated as a reverse acquisition by LifeApps. Accordingly, the assets and liabilities and the historical operations, from its inception July 15, 2009, that will be reflected in our ongoing financial statements will be those of LifeApps and will be recorded at the historical cost basis of LifeApps. The Company’s assets, liabilities and results of operations will be consolidated with the assets, liabilities and results of operations of LifeApps after consummation of the transaction. Our historic capital accounts will be retroactively adjusted to reflect the equivalent number of shares issued by it in the transaction while LifeApps historical retained earnings will be carried forward. Our historical financial statements before the transaction will be replaced with the historical financial statements of LifeApps before the transaction in all future filings with the Securities and Exchange Commission, or SEC.
	Upon the initial formation of the company, we were authorized to issue 100,000,000 shares of which 5,000,000 shares were to be preferred shares with a par value of $0.000001 per share and 95,000,000 shares were to be common shares with a par value of $0.000001 per share.
	No preferred shares were issued.
	Prior to the Merger we had issued 8,000,000 shares of the $0.000001 par value common stock.
	During August 2012, we filed Amended and Restated Certificate of Incorporation with the Delaware Secretary of State to, among other things, (i) change our name from Prime Time Travel, Inc. to LifeApps Digital Media Inc.; (ii) increase our authorized capitalization from 100,000,000 shares, consisting of 95,000,000 shares of common stock, $0.000001 par value per share, and 5,000,000 shares of preferred stock, $0.000001 par value per share, to 310,000,000 shares, consisting of 300,000,000 shares of common stock, $0.001 par value per share, and 10,000,000 shares of blank check preferred stock, $0.001 par value per share; and (iii) limit the liability of our officers and directors to us, our stockholders and our creditors to the fullest extent permitted by Delaware law.
	In September 2012, we effected a 15-for-1 forward stock split of our common stock in the form of a dividend with a record date of September 4, 2012 and a payment date of September 5, 2012.
	All share amounts in these financial statements give effect to the forward stock split including those applicable to periods prior to the forward stock split.
	Concurrently with the Merger we completed the closing of a private offering (the “Offering”) of 6,000,000 units of our securities (the “PPO Units”), at a price of $0.20 per PPO Unit for aggregated consideration of $1,200,000. Expenses of the offering were $14,748. Each PPO Unit consists of one share of our common stock and a redeemable warrant (the “Investor Warrant”) to purchase one share of our common stock. The Investor Warrants are exercisable for a period of five years at a purchase price of $1.00 per share of our common stock.
	The fair value of the Investor Warrants, $654,120, was estimated at the date of grant using the Black-Sholes option pricing model, with an allocation of the proceeds applied to the warrants. The difference between the warrant allocation and the proceeds was allocated to the shares of common stock issued. The fair value of the Investor Warrants of $654,120 has been included in additional paid in capital. The following assumptions were used in the Black-Scholes option pricing model:
	Expected life (in years)	5
	Volatility (based on a comparable company)	117	%
	Risk Free interest rate	0.35	%
	Dividend yield (on common stock)	-

Stock_Based_Compensation

Stock Based Compensation	12 Months Ended
	Dec. 31, 2013
Notes to Financial Statements	'
Note 8. Stock Based Compensation	'
	During 2012, our Board of Directors adopted the 2012 Equity Incentive Plan (“2012 Plan”), which was approved by our shareholders. The 2012 Plan provides for the issuance of up to 10,000,000 shares of our common stock. The plan provides for the award of options, stock appreciation rights, performance share awards, and restricted stock and stock units. The plan is administered by the Board of Directors.
	During the year ended December 31, 2012, the Board of Directors authorized the issuance of 1,400,000 options to purchase shares of our common stock to employees and directors, and 900,000 options to purchase our common stock to non-employees of the Company who provide consulting services. During the year ended December 31, 2013, one employee and two contracts with non-employees were terminated.
	The fair value of the options granted during the year ended December 31, 2012, $111,208, was estimated at the date of grant using the Black-Scholes option pricing model, with the following assumptions:
	Expected life (in years)		3
	Volatility (based on a comparable company)		117	%
	Risk Free interest rate		0.36	%
	Dividend yield (on common stock)		-
	During the year ended December 31, 2013, the Board of Directors authorized the issuance of 3,600,000 options to purchase shares of our common stock to employees and directors, and 375,000 options to purchase our common stock to non-employees of the Company who provide consulting services.
	The fair value of the options granted during the year ended December 31, 2013, $104,420, was estimated at the date of grant using the Black-Scholes option pricing model, with the following assumptions:
	Expected life (in years)		3
	Volatility (based on a comparable company)		117	%
	Risk Free interest rate		0.48	%
	Dividend yield (on common stock)		-
	Amounts charged to expense for the options granted to employees and non-employees was $152,681 and $39,206, for the years ended December 31, 2013 and 2012, respectively.
	The following is a summary of stock option issued to employees and directors for the year ended December 31, 2013 and 2012:
		Options			Weighted		Weighted		Aggregate
					Average		Average		Intrinsic Value
					Exercise Price		Remaining
							Contractual
							Term (in years)
	Outstanding, January 1, 2012		-			-		-		-
	Granted		1,400,000			0.07		-		-
	Exercised		-			-		-		-
	Cancelled		-			-		-		-
	Outstanding December 31, 2012		1,400,000			0.07		-		-
	Granted		3,600,000			0.038		-		-
	Exercised		-			-		-		-
	Cancelled		(50,000	)		0.07		-		-
	Outstanding December 31, 2013		4,950,000			0.047		2.31	$	-
	Exercisable December 31, 2013		3,750,000			0.05		2.27	$	-
	We will recognize compensation expense of $13,473 in future periods through June 30, 2014.
	The following is a summary of stock options issued to non-employees for the year ended December 31, 2013 and 2012:
		Options			Weighted Average Exercise Price		Weighted Average Remaining Contractual Term (in years)		Aggregate Intrinsic Value
	Outstanding January 1, 2012		-		$	-		-		-
	Granted		900,000		$	0.07		-		-
	Exercised		-		$	-		-		-
	Cancelled		-		$	-		-		-
	Outstanding December 31, 2012		900,000		$	0.07		-		-
	Granted		375,000		$	0.038		-		-
	Exercised		-		$	-		-		-
	Cancelled		(250,000	)	$	0.07		-		-
	Outstanding December 31, 2013		1,025,000		$	0.058		2.14	$	-
	Exercisable December 31, 2013		900,000		$	0.061		2.11	$	-
	We will recognize expense of $1,403 in future periods through June 30, 2014.

Outstanding_Warrants

Outstanding Warrants	12 Months Ended
	Dec. 31, 2013
Notes to Financial Statements	'
Note 9. Outstanding Warrants	'
	There were no warrants issued during the year ended December 31, 2013. The following is a summary of outstanding warrants as of December 31, 2013:
		Number of warrants		Exercise price per share		Average remaining		Aggregate intrinsic value at date of grant
						term in years
	Warrants issued in connection with private placement of units in 2012		6,000,000	$	1		3.73	$	-

Income_Taxes

Income Taxes	12 Months Ended
	Dec. 31, 2013
Notes to Financial Statements	'
Note 10. Income Taxes	'
	Prior to September 20, 2012 our wholly owned subsidiary, Lifeapps, was a limited liability company, accordingly no provision for income taxes has been made in the accompanying financial statements for the period from January 1, 2012 until September 20, 2012 nor for the year ended December 31, 2011, as taxable income or losses are reportable on the tax returns of the members of the Company.
	Income tax provision (benefit) for the years ended December 31, 2013 and 2012, is summarized below:
		2013			2012
	Current:
	Federal	$	-		$	-
	State		-			-
	Total current		-			-
	Deferred:
	Federal		(187,100	)		(71,500	)
	State		(50,500	)		(19,300	)
	Total deferred		(237,600	)		(90,800	)
	Increase in valuation allowance		237,600			90,800
	Total provision	$	-		$	-
	The provision for income taxes differs from the amount computed by applying the statutory federal income tax rate to income before provision for income taxes. The sources and tax effects of the differences as of December 31, 2012 are as follows:
		2013			2012
	Income tax provision at the federal statutory rate		34.0%			34.0%
	State income taxes, net of federal benefit		5.5%			5.5%
	Effect of net operating loss		-39.50%			-39.50%
			0.0%			0.0%
	Components of the net deferred income tax assets at December 31, 2013 and 2012 were as follows:
		2013			2012
	Net operating loss carryovers	$	328,400		$	90,800
	Valuation allowance		(328,400	)		(90,800	)
		$	-		$	-
	In accordance with ASC 740, at December 31, 2013 we determined that a valuation allowance should be recognized against deferred tax assets because, based on the weight of available evidence, it is more likely than not (i.e., greater than 50% probability) that some portion or all of the deferred tax asset will not be realized in the future. We recognized a reserve of 100% of the amounts of the deferred tax benefit in the amount of $328,400.
	As of December 31, 2013 we had cumulative net operating loss carry forwards of $830,367 which expire from 2021 through 2024.
	There are open statutes of limitations for taxing authorities in federal and state jurisdictions to audit our tax returns from 2010 through the current period. Our policy is to account for income tax related interest and penalties in income tax expense in the consolidated statement of operations. There have been no income tax related interest or penalties assessed or recorded.

Earnings_Per_Share

Earnings Per Share	12 Months Ended
	Dec. 31, 2013
Notes to Financial Statements	'
Note 11. Earnings Per Share	'
	We calculate earnings per share in accordance with ASC Topic 260 Earnings Per Share, which requires a dual presentation of basic and diluted earnings per share. Basic earnings per share are computed using the weighted average number of shares outstanding during the fiscal year. Diluted earnings per share represent basic earnings per share adjusted to include the potentially dilutive effect of outstanding stock options and warrants. The diluted earnings per share were not calculated because we recorded net losses for the years ended December 31, 2013 and 2012, and the outstanding stock options and warrants are anti-dilutive.

Business_Segments

Business Segments	12 Months Ended
	Dec. 31, 2013
Notes to Financial Statements	'
Note 12. Business Segments	'
	We currently have two business segments; (i) the sale of physical products (“Products”) and (ii) digital publishing (“Publishing”). There was only one business segment, publishing, in the year ended December 31, 2012. The accounting policies of the segments are the same as those described in the summary of significant accounting policies.
	Operating profits for these segments excludes unallocated corporate items. Administrative and staff costs were commonly used by all business segments and was indistinguishable.
	The following sets forth information about the operations of the business segments:
		Year Ended December 31, 2013
	Revenue
	Products	$	232,530
	Publishing		895
	Total revenue	$	233,425
	Gross profit
	Products	$	57,848
	Publishing		(2,225	)
	Total gross profit	$	55,623
	Other items:
	General and administrative expenses including depreciation and amortization allocable to Products segment	$	119,625
	General and administrative expenses including depreciation and amortization allocable to Publishing segment	$	382,873
	General and administrative expenses unallocated including depreciation and amortization	$	306,674
	Interest income
	Unallocated amounts	$	36
	Net income (loss)
	Products	$	(61,778	)
	Publishing		(385,097	)
	Unallocated amounts		(306,638	)
	Total net loss	$	(753,513	)
	There were no intersegment revenues.
	As of December 31, 2013, $216,942, $16,677 and $36,876, of our assets were used in the products, publishing, and unallocated segments, respectively.
	All of our revenue is generated in the United States and accordingly no geographic segment reporting is included.
	No single customer accounted for more than ten percent (10%) of our revenues in the years ended December 31, 2013 or 2012.

Subsequent_Events

Subsequent Events	12 Months Ended
	Dec. 31, 2013
Notes to Financial Statements	'
Note 13. Subsequent Events	'
	Management has evaluated all activity and concluded that no subsequent events have occurred that would require recognition in these financial statements or disclosure in the notes to these financial statements except as follows:
	During March 2014, we received proceeds of $75,000 from a third party lender. We executed a promissory note which provided for an original issue discount of $8,437 and additional interest at the rate of 12% per annum. In the event that we repay the note within 90 days of execution the 12 % face interest is waived by the lender. The term of the note is 2 years. At the option of the lender the note is convertible into shares of our common stock. The Conversion Price is the lesser of $0.0485 or 60% of the lowest trade price in the 25 trading days previous to the conversion. Under the terms of the note and at the option of the lender, we may borrow up to $445,000.

Summary_of_Significant_Account1

Summary of Significant Accounting Policies (Policies)	12 Months Ended
	Dec. 31, 2013
Summary Of Significant Accounting Policies Policies	'
Principles of Consolidation	'
	The accompanying consolidated financial statements include the accounts of the Company and our wholly owned subsidiaries, Lifeapps Inc. and Sports One Group Inc. All material inter-company transactions and balances have been eliminated in consolidation.
Use of Estimates	'
	The preparation of financial statements in accordance with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities in the balance sheets and revenues and expenses during the years reported. Actual results may differ from these estimates.
Fair Value Measurement	'
	ASC Topic 820, Fair Value Measurements and Disclosures (“ASC 820”), provides a comprehensive framework for measuring fair value and expands disclosures which are required about fair value measurements. Specifically, ASC 820 sets forth a definition of fair value and establishes a hierarchy prioritizing the inputs to valuation techniques, giving the highest priority to quoted prices in active markets for identical assets and liabilities and the lowest priority to unobservable value inputs. ASC 820 defines the hierarchy as follows:
	Level 1 - Quoted prices are available in active markets for identical assets or liabilities as of the reported date. The types of assets and liabilities included in Level 1 are highly liquid and actively traded instruments with quoted prices, such as equities listed on the New York Stock Exchange.
	Level 2 - Pricing inputs are other than quoted prices in active markets, but are either directly or indirectly observable as of the reported date. The types of assets and liabilities in Level 2 are typically either comparable to actively traded securities or contracts or priced with models using highly observable inputs.
	Level 3 - Significant inputs to pricing that are unobservable as of the reporting date. The types of assets and liabilities included in Level 3 are those with inputs requiring significant management judgment or estimation, such as complex and subjective models and forecasts used to determine the fair value of financial transmission rights.
	Our financial instruments consist of accounts receivable, accounts payable, accrued expenses and amounts due to shareholder. The carrying value of accounts receivable, accounts payable, accrued expenses and amounts due to shareholder approximates its fair value due to their short maturity.
Accounts Receivable	'
	A significant majority of our sales are through credit cards and other electronic payment methods. When we do grant credit to our customers it is generally in the form of short term accounts receivables, normally due in 30 days. The credit worthiness of the customer is evaluated prior to the sale. Currently there is no allowance for doubtful accounts as all of accounts are deemed collectable.
Inventory	'
	Inventory consists of finished goods, sports and fitness products, and is stated at the lower of cost or net realizable value, with cost being determined on a first-in first-out basis.
Intangibles	'
	Intangibles, which include websites and databases acquired, internet domain name costs, and customer lists, are being amortized over the expected useful lives which we estimate to be three to five years. In accordance with ASC Topic 350 Intangibles – Goodwill and Other (“ASC 350”), the costs to obtain and register internet domain names were capitalized.
Fixed Assets	'
	Fixed assets are stated at cost less accumulated depreciation and accumulated impairment loss, if any. Depreciation is calculated on a straight line basis over the estimated useful lives of the assets. The estimated useful lives used for financial statement purposes are:
	Furniture and equipment: 3 years
Revenue recognition	'
	Revenue is derived primarily from the sale of sports and fitness apparel and equipment, and software applications designed for use on mobile devices such as smart phones and tablets. Revenue is recognized only when persuasive evidence of an arrangement exists, the fee is fixed or determinable, the product or service has been delivered, and collectability is probable.
	We sell our software directly via Internet download through third party agents. We recognize revenue when payment is received from the agent. Payment is received net of commission paid to the agent, usually 70% to us and 30% to the agent. We record the net amount received as revenue.
	We also publish and sell digital magazines through the internet. Magazines can be purchased as individual volumes or as a subscription. To date we have not had any subscription sales.
Cost of Revenue	'
	Cost of revenue includes the cost of amounts paid for articles, photography, editorial and production cost of the magazine and ongoing web hosting costs. Cost of revenue related to product sales includes the direct cost of those products sold.
Research and development, Website Development Costs, and Software Development Costs	'
	All research and development costs are expensed as incurred. Software development costs eligible for capitalization under ASC 350-50, Website Development Cost, and ASC 985-20, Software-Costs of Software to be Sold, Leased or Marketed, were not material to our financial statements for the years ended December 31, 2013 and 2012. Research and development expenses amounted to $30,397 and $112,248 respectively. Research and development expenses are included in general and administrative expenses.
Advertising Costs	'
	We recognize advertising expense when incurred. Advertising expense was $60,471 and $39,002 for the years ended December 31, 2013 and 2012, respectively.
Rent Expense	'
	We recognizes rent expense on a straight-line basis over the reasonably assured lease term as defined in ASC Topic 840, Leases (“ASC 840”). Our lease is short term and will be renewed on a month to month basis. Rent expense for the years ended December 31, 2013 and 2012, was $17,630 and $11,185, respectively.
Income Taxes	'
	The provision for income taxes is determined in accordance with the provisions of ASC Topic 740, Accounting for Income Taxes (“ASC 740”). Under this method, deferred tax assets and liabilities are recognized for the future tax consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax basis. Deferred tax assets and liabilities are measured using enacted income tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. Any effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date.
	ASC 740 prescribes a comprehensive model for how companies should recognize, measure, present, and disclose in their financial statements, uncertain tax positions taken or expected to be taken on a tax return. Under ASC 740, tax positions must initially be recognized in the financial statements when it is more likely than not the position will be sustained upon examination by the tax authorities. Such tax positions must initially and subsequently be measured as the largest amount of tax benefit that has a greater than 50% likelihood of being realized upon ultimate settlement with the tax authority assuming full knowledge of the position and relevant facts.
	For the years ended December 31, 2013 and 2012 we did not have any interest, penalties or any significant unrecognized uncertain tax positions.
Equity Based Payments	'
	Equity based payments are accounted for in accordance with ASC Topic 718, Compensation – Stock Compensation. The compensation cost is based upon fair value of the equity instrument at the date grant. The fair value has been estimated using the Black-Sholes option pricing model.
Recent Pronouncements	'
	We have reviewed all recently issued, but not yet effective, accounting pronouncements and do not believe the future adoption of any such pronouncements may be expected to cause a material impact on our financial condition or the results of operations.

Business_Combination_Tables

Business Combination (Tables)	12 Months Ended
	Dec. 31, 2013
Business Combination Tables	'
Preliminary price allocation	'
	As of December 31, 2013 we completed the allocation of the purchase price. The price allocation is as follows:
	Furniture and equipment	$	5,000
	Software license		450
	Internet domain names		33,500
	Website and data bases		56,050
	Customer list		4,500
		$	99,500
Summary of estimates of fair values	'
	The estimates of fair values were determined using the hierarchy as follows:
		Level 1			Level 2			Level 3
	Furniture and equipment	$	-		$	-		$	5,000
	Software license		-			-			450
	Internet domain names		-			-			33,500
	Website and data bases		-			-			56,050
	Customer list		-			-			4,500
		$	-		$	-		$	99,500
Revenue and earnings	'
	The following table sets forth the amounts of revenue and earnings of the company and Sports One Group as though the combination took place at the beginning of the years ended December 31, 2013 and 2012:
		2013			2012
		(Unaudited)			(Unaudited)
	Revenue	$	336,470		$	523,282
	Net loss	$	(739,967	)	$	(380,159	)

Fixed_Assets_Tables

Fixed Assets (Tables)	12 Months Ended
	Dec. 31, 2013
Fixed Assets Tables	'
Summary of fixed assets	'
	At December 31, 2013 fixed assets consisted of the following:
	Furniture	$	5,671
	Equipment		2,000
			7,671
	Less accumulated depreciation		(1,908	)
		$	5,763

Intangible_Assets_Tables

Intangible Assets (Tables)	12 Months Ended
	Dec. 31, 2013
Intangible Assets Tables	'
Intangible Assets	'
	At December 31, 2013 and 2012, intangible assets consists of the following:
		2013			2012
	Internet domain names	$	58,641		$	12,533
	Less accumulated amortization		(22,325	)		(7,867	)
		$	36,316		$	4,666
	Website and data bases	$	56,050		$	-
	Less accumulated amortization		(14,012	)		-
		$	42,038		$	-
	Customer and supplier lists	$	4,500		$	-
	Less accumulated amortization		(675	)
		$	3,825		$	-
	Total intangibles	$	119,191		$	12,533
			(37,012	)		(7,867	)
		$	82,179		$	4,666
Intangible assets with the business combination	'
	We recognized the following intangible assets in connection with the business combination
	Asset	Amount as of December 31, 2013			Amortization to December 31, 2013			Residual value		Weighted average amortization period in months
	Internet domain names	$	33,500		$	8,375		$	-		36
	Website and data base		56,050			14,012			-		36
	Customer lists		4,500			675			-		60
	Total	$	94,050		$	23,062		$	-		37
Estimated future amortization expense related to the intangibles	'
	Estimated future amortization expense related to the intangibles as of December 31, 2013 is as follows:
	2014	$	36,110
	2015		35,794
	2016		9,150
	2017		900
	2018		225

Stockholders_Equity_Tables

Stockholders' Equity (Tables)	12 Months Ended
	Dec. 31, 2013
Stockholders Equity Tables	'
Black-Scholes option pricing model	'
	The following assumptions were used in the Black-Scholes option pricing model:
	Expected life (in years)	5
	Volatility (based on a comparable company)	117	%
	Risk Free interest rate	0.35	%
	Dividend yield (on common stock)	-

Stock_Based_Compensation_Table

Stock Based Compensation (Tables)	12 Months Ended
	Dec. 31, 2013
Stock Based Compensation Tables	'
fair value of the options of grant using the Black-Scholes option pricing model	'
	The fair value of the options granted during the year ended December 31, 2012, $111,208, was estimated at the date of grant using the Black-Scholes option pricing model, with the following assumptions:
	Expected life (in years)		3
	Volatility (based on a comparable company)		117	%
	Risk Free interest rate		0.36	%
	Dividend yield (on common stock)		-
	The fair value of the options granted during the year ended December 31, 2013, $104,420, was estimated at the date of grant using the Black-Scholes option pricing model, with the following assumptions:
	Expected life (in years)		3
	Volatility (based on a comparable company)		117	%
	Risk Free interest rate		0.48	%
	Dividend yield (on common stock)		-
Stock option issued employees and directors	'
	The following is a summary of stock option issued to employees and directors for the year ended December 31, 2013 and 2012:
		Options			Weighted		Weighted Average		Aggregate
					Average		Remaining		Intrinsic Value
					Exercise Price		Contractual
							Term (in years)
	Outstanding, January 1, 2012		-			-		-		-
	Granted		1,400,000			0.07		-		-
	Exercised		-			-		-		-
	Cancelled		-			-		-		-
	Outstanding December 31, 2012		1,400,000			0.07		-		-
	Granted		3,600,000			0.038		-		-
	Exercised		-			-		-		-
	Cancelled		(50,000	)		0.07		-		-
	Outstanding December 31, 2013		4,950,000			0.047		2.31	$	-
	Exercisable December 31, 2013		3,750,000			0.05		2.27	$	-
Stock option issued to non employees	'
	The following is a summary of stock options issued to non-employees for the year ended December 31, 2013 and 2012:
		Options			Weighted Average Exercise Price		Weighted Average Remaining Contractual Term (in years)		Aggregate Intrinsic Value
	Outstanding January 1, 2012		-		$	-		-		-
	Granted		900,000		$	0.07		-		-
	Exercised		-		$	-		-		-
	Cancelled		-		$	-		-		-
	Outstanding December 31, 2012		900,000		$	0.07		-		-
	Granted		375,000		$	0.038		-		-
	Exercised		-		$	-		-		-
	Cancelled		(250,000	)	$	0.07		-		-
	Outstanding December 31, 2013		1,025,000		$	0.058		2.14	$	-
	Exercisable December 31, 2013		900,000		$	0.061		2.11	$	-

Outstanding_Warrants_Tables

Outstanding Warrants (Tables)	12 Months Ended
	Dec. 31, 2013
Outstanding Warrants Tables	'
Summary of outstanding warrants	'
	There were no warrants issued during the year ended December 31, 2013. The following is a summary of outstanding warrants as of December 31, 2013:
		Number of		Exercise price per share		Average remaining		Aggregate intrinsic
		warrants				term in years		value at date of grant
	Warrants issued in connection with private placement of units in 2012		6,000,000	$	1		3.73	$	-

Income_Taxes_Tables

Income Taxes (Tables)	12 Months Ended
	Dec. 31, 2013
Income Taxes Tables	'
Income tax provision (benefit)	'
	Income tax provision (benefit) for the years ended December 31, 2013 and 2012, is summarized below:
		2013			2012
	Current:
	Federal	$	-		$	-
	State		-			-
	Total current		-			-
	Deferred:
	Federal		(187,100	)		(71,500	)
	State		(50,500	)		(19,300	)
	Total deferred		(237,600	)		(90,800	)
	Increase in valuation allowance		237,600			90,800
	Total provision	$	-		$	-
Schedule of Effective Income Tax Rate Reconciliation	'
	The sources and tax effects of the differences as of December 31, 2012 are as follows:
		2013			2012
	Income tax provision at the federal statutory rate		34.0%			34.0%
	State income taxes, net of federal benefit		5.5%			5.5%
	Effect of net operating loss		-39.50%			-39.50%
			0.0%			0.0%
Components of the net deferred income tax assets	'
	Components of the net deferred income tax assets at December 31, 2013 and 2012 were as follows:
		2013			2012
	Net operating loss carryovers	$	328,400		$	90,800
	Valuation allowance		(328,400	)		(90,800	)
		$	-		$	-

Business_Segments_Tables

Business Segments (Tables)	12 Months Ended
	Dec. 31, 2013
Business Segments Tables	'
Operating Profit (Loss) from Segments	'
	The following sets forth information about the operations of the business segments:
		Year Ended December 31,
		2013
	Revenue
	Products	$	232,530
	Publishing		895
	Total revenue	$	233,425
	Gross profit
	Products	$	57,848
	Publishing		(2,225	)
	Total gross profit	$	55,623
	Other items:
	General and administrative expenses including depreciation and amortization allocable to Products segment	$	119,625
	General and administrative expenses including depreciation and amortization allocable to Publishing segment	$	382,873
	General and administrative expenses unallocated including depreciation and amortization	$	306,674
	Interest income
	Unallocated amounts	$	36
	Net income (loss)
	Products	$	(61,778	)
	Publishing		(385,097	)
	Unallocated amounts		(306,638	)
	Total net loss	$	(753,513	)

Summary_of_Significant_Account2

Summary of Significant Accounting Policies (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Summary Of Significant Accounting Policies Details Narrative	'	'
Incurred losses	$1,238,893	'
Estimated useful lives Furniture and equipment	'3 years	'
Research and development expenses	30,397	112,248
Advertising expense	60,471	39,002
Rent expense	$17,630	$11,185

Business_Combination_Details

Business Combination (Details) (USD $)	Dec. 31, 2013	Dec. 31, 2012
Business Combination Details	'	'
Furniture and equipment	$5,000	'
Software license	450	'
Internet domain names	33,500	'
Website and data bases	56,050	'
Customer list	4,500	'
Total	$99,500	'

Business_Combination_Details_1

Business Combination (Details 1) (USD $)	Dec. 31, 2013	Dec. 31, 2012
Furniture and equipment	$5,000	'
Software license	450	'
Internet domain names	33,500	'
Website and data bases	56,050	'
Customer list	4,500	'
Total	99,500	'
Level 1 [Member]	'	'
Furniture and equipment	'	'
Software license	'	'
Internet domain names	'	'
Website and data bases	'	'
Customer list	'	'
Total	'	'
Level 2 [Member]	'	'
Furniture and equipment	'	'
Software license	'	'
Internet domain names	'	'
Website and data bases	'	'
Customer list	'	'
Total	'	'
Level 3 [Member]	'	'
Furniture and equipment	5,000	'
Software license	450	'
Internet domain names	33,500	'
Website and data bases	56,050	'
Customer list	4,500	'
Total	$99,500	'

Business_Combination_Details_2

Business Combination (Details 2) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Business Combination Details 2	'	'
Revenue	$336,470	$523,282
Net loss	($739,967)	($380,159)

Business_Combination_Details_N

Business Combination (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Operating income	($753,549)	($437,887)
Sports One Group [Member]	'	'
Assets purchase	99,500	'
Revenue	208,025	'
Operating income	$15,381	'

Fixed_Assets_Details

Fixed Assets (Details) (USD $)	Dec. 31, 2013	Dec. 31, 2012
Fixed assets, Gross	$7,671	'
Less accumulated depreciation	-1,908	'
Fixed assets, Net	5,763	'
Furniture [Member]	'	'
Fixed assets, Gross	5,671	'
Equipment [Member]	'	'
Fixed assets, Gross	$2,000	'

Intangible_Assets_Details

Intangible Assets (Details) (USD $)	Dec. 31, 2013	Dec. 31, 2012
Intangible Assets Details	'	'
Internet domain names	$58,641	$12,533
Less accumulated amortization	-22,325	-7,867
Total	36,316	4,666
Website and data bases	56,050	'
Less accumulated amortization	-14,012	'
Total	42,038	'
Customer and supplier lists	4,500	'
Less accumulated amortization	-675	'
Total	3,825	'
Total intangibles	119,191	12,533
Less accumulated amortization	-37,012	-7,867
Total	$82,179	$4,666

Intangible_Assets_Details_1

Intangible Assets (Details 1) (USD $)	12 Months Ended
	Dec. 31, 2013
Net intangible assets	$94,050
Amortization	23,062
Residual value	'
Weighted average amortization period in months	'37 months
Internet domain names [Member]	'
Net intangible assets	33,500
Amortization	8,375
Residual value	'
Weighted average amortization period in months	'36 months
Website and data base [Member]	'
Net intangible assets	56,050
Amortization	14,012
Residual value	'
Weighted average amortization period in months	'36 months
Customer lists [Member]	'
Net intangible assets	4,500
Amortization	675
Residual value	'
Weighted average amortization period in months	'60 months

Intangible_Assets_Details_2

Intangible Assets (Details 2) (USD $)	Dec. 31, 2013
Intangible Assets Details 2	'
2014	$36,110
2015	35,794
2016	9,150
2017	900
2018	225
Estimated future amortization expense	$82,179

Intangible_Assets_Details_Narr

Intangible Assets (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Intangible Assets Details Narrative	'	'
Expenses for Amortization	$29,145	$3,337

Amount_Due_Shareholder_Details

Amount Due Shareholder (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Amount Due Shareholder Details Narrative	'	'
Balance of related party	$6,487	$6,834
Maximum amount owed to the related party	$6,834	$27,334

Stockholders_Equity_Details

Stockholders' Equity (Details) (Warrant [Member])	12 Months Ended
	Dec. 31, 2013
Warrant [Member]	'
Expected life (in years)	'5 years
Volatility (based on a comparable company)	117.00%
Risk Free interest rate	0.35%
Dividend yield (on common stock)	'

Stock_Based_Compensation_Detai

Stock Based Compensation (Details) (Option [Member])	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Option [Member]	'	'
Expected life (in years)	'3 years	'3 years
Volatility	117.00%	117.00%
Risk Free interest rate	0.36%	0.48%
Dividend yield (on common stock)	'	'

Stock_Based_Compensation_Detai1

Stock Based Compensation (Details 1) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Options	'	'
Exercisable December 31, 2013	6,000,000	'
Weighted Average Exercise Price	'	'
Exercisable December 31, 2013	$1	'
Aggregate Intrinsic Value	'	'
Exercisable December 31, 2013	'	'
Employees And Directors [Member]	'	'
Options	'	'
Outstanding January 1, 2013	4,950,000	1,400,000
Granted	3,600,000	1,400,000
Exercised	'	'
Cancelled	-50,000	'
Outstanding December 31, 2013	4,950,000	1,400,000
Exercisable December 31, 2013	3,750,000	'
Weighted Average Exercise Price	'	'
Outstanding January 1, 2013	$0.07	'
Granted	$0.04	$0.07
Exercised	'	'
Cancelled	$0.07	'
Outstanding December 31, 2013	$0.05	$0.07
Exercisable December 31, 2013	$0.05	'
Weighted Average Remaining Contractual Term (in years)	'	'
Outstanding December 31, 2013	'2 years 3 months 22 days	'
Exercisable December 31, 2013	'2 years 3 months 7 days	'
Aggregate Intrinsic Value	'	'
Outstanding December 31, 2013	'	'
Exercisable December 31, 2013	'	'

Stock_Based_Compensation_Detai2

Stock Based Compensation (Details 2) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Options	'	'
Exercisable December 31, 2013	6,000,000	'
Weighted Average Exercise Price	'	'
Exercisable December 31, 2013	$1	'
Aggregate Intrinsic Value	'	'
Exercisable December 31, 2013	'	'
Non Employees [Member]	'	'
Options	'	'
Outstanding January 1, 2013	900,000	'
Granted	375,000	900,000
Exercised	'	'
Cancelled	-250,000	'
Outstanding December 31, 2013	1,025,000	900,000
Exercisable December 31, 2013	900,000	'
Weighted Average Exercise Price	'	'
Outstanding January 1, 2013	$0.07	'
Granted	$0.04	$0.07
Exercised	'	'
Cancelled	$0.07	'
Outstanding December 31, 2013	$0.06	$0.07
Exercisable December 31, 2013	$0.06	'
Weighted Average Remaining Contractual Term (in years)	'	'
Outstanding December 31, 2013	'2 years 1 month 21 days	'
Exercisable December 31, 2013	'2 years 1 month 10 days	'
Aggregate Intrinsic Value	'	'
Outstanding December 31, 2013	'	'
Exercisable December 31, 2013	'	'

Stock_Based_Compensation_Detai3

Stock Based Compensation (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Fair value of the options	$104,420	$111,208
Employees And Directors [Member]	'	'
Purchase shares of common stock	'	1,400,000
Expense for options paid to employees and non-employees	'	3,600,000
Non Employees [Member]	'	'
Purchase shares of common stock	375,000	900,000
Expense for options paid to employees and non-employees	152,681	39,206
Employees [Member]	'	'
Expense for options paid to employees and non-employees	$152,681	$39,206

Outstanding_Warrants_Details

Outstanding Warrants (Details) (USD $)	12 Months Ended
	Dec. 31, 2013
Number of warrants	6,000,000
Exercise price per share	1
Aggregate intrinsic value at date of grant	'
Warrant [Member]	'
Average remaining term in years	'3 years 8 months 23 days

Income_Taxes_Details

Income Taxes (Details) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Current:	'	'
Federal	'	'
State	'	'
Total current	'	'
Deferred:	'	'
Federal	-187,100	-71,500
State	-50,500	-19,300
Total deferred	-237,600	-90,800
Increase in valuation allowance	237,600	90,800
Total provision	'	'

Income_Taxes_Details_1

Income Taxes (Details 1)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Income Taxes Details 1	'	'
Income tax provision at the federal statutory rate	34.00%	34.00%
State income taxes, net of federal benefit	5.50%	5.50%
Effect of net operating loss	-39.50%	-39.50%
Tax effects of the difference	0.00%	0.00%

Income_Taxes_Details_2

Income Taxes (Details 2) (USD $)	Dec. 31, 2013	Dec. 31, 2012
Income Taxes Details 2	'	'
Net operating loss carryovers	$328,400	$90,800
Valuation allowance	-328,400	-90,800
Net deferred income tax assets	'	'

Income_Taxes_Details_Narrative

Income Taxes (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2013
Income Taxes Details Narrative	'
Net operating loss carry forwards	$830,367
Net operating loss carry forwards expire	'expire from 2021 through 2024
Deferred tax benefit reserve, Percentage	100.00%
Deferred tax benefit reserve, Amount	$328,400

Business_Segments_Details

Business Segments (Details) (USD $)	12 Months Ended
	Dec. 31, 2013
Revenue	'
Products	$232,530
Publishing	895
Total revenue	233,425
Gross profit	'
Products	57,848
Publishing	-2,225
Total gross profit	55,623
Other items:	'
General and administrative expenses including depreciation and amortization allocable to Products segment	119,625
General and administrative expenses including depreciation and amortization allocable to Publishing segment	382,873
General and administrative expenses unallocated including depreciation and amortization	306,674
Interest income	'
Unallocated amounts	36
Net income (loss)	'
Products	-61,778
Publishing	-385,097
Unallocated amounts	-306,638
Total net loss	($753,513)

Business_Segments_Details_Narr

Business Segments (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Business Segments Details Narrative	'	'
Intersegment revenues	$0	'
Assets used for products	216,942	'
Assets used for publishing	16,677	'
Assets used for unallocated segments	$36,876	'
Number of Customer(s) accounted for more than ten percent of our revenues	0	0