LGBTQ Loyalty (LFAP) 10-Q 13 Nov 17 2017 Q3 Quarterly report Financial data

Document and Entity Information

Document and Entity Information - shares	9 Months Ended
	Sep. 30, 2017	Nov. 14, 2017
Document And Entity Information
Entity Registrant Name	LIFEAPPS BRANDS INC.
Entity Central Index Key	1,510,247
Document Type	10-Q
Trading Symbol	LFAP
Document Period End Date	Sep. 30, 2017
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Entity a Well-known Seasoned Issuer	No
Entity a Voluntary Filer	No
Entity Current Reporting Status	Yes
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		25,311,186
Document Fiscal Period Focus	Q3
Document Fiscal Year Focus	2,017

Condensed Consolidated Balance

Condensed Consolidated Balance Sheets (Unaudited) - USD ($)	Sep. 30, 2017	Dec. 31, 2016
Current assets:
Cash	$ 1,282	$ 1,388
Other current assets	595	940
Total current assets	1,877	2,328
Intangible asset, net of amortization	450	1,125
Total Assets	2,327	3,453
Current liabilities:
Accounts payable and accrued expenses	130,708	130,708
Amounts due to related party	697,649	536,639
Total current liabilities	828,357	667,347
Stockholders' Equity (Deficit)
Common stock, $0.001 par value, 300,000,000 shares authorized, 25,311,186 shares issued and outstanding, as of September 30, 2017 and December 31, 2016	25,311	25,311
Additional paid in capital	2,106,699	2,099,358
Accumulated (deficit)	(2,958,010)	(2,788,563)
Total stockholders' (deficit)	(826,030)	(663,894)
Total Liabilities and Stockholders' Equity (Deficit)	$ 2,327	$ 3,453

Condensed Consolidated Balance3

Condensed Consolidated Balance Sheets (Unaudited) (Parenthetical) - $ / shares	Sep. 30, 2017	Dec. 31, 2016
Statement of Financial Position [Abstract]
Preferred stock, par value (in dollars per share)	$ 0.001	$ 0.001
Preferred stock, authorized	10,000,000	10,000,000
Preferred stock, issued	0	0
Preferred stock, outstanding	0	0
Common stock, par value (in dollars per share)	$ 0.001	$ 0.001
Common stock, authorized	300,000,000	300,000,000
Common stock, issued	25,311,186	25,311,186
Common stock, outstanding	25,311,186	25,311,186

Condensed Consolidated Statemen

Condensed Consolidated Statements of Operations (Unaudited) - USD ($)	3 Months Ended				9 Months Ended
	Sep. 30, 2017		Sep. 30, 2016		Sep. 30, 2017	Sep. 30, 2016
Income Statement [Abstract]
Revenue	$ 787		$ 147		$ 3,093	$ 11,168
Cost of revenue			51		49	8,122
Gross profit (loss)	787		96		3,044	3,046
Operating expenses:
General and administrative	47,726		56,670		171,816	171,719
Depreciation and amortization	225		225		675	9,574
Total operating expenses	47,951		56,895		172,491	181,293
(Loss) before income taxes	(47,164)		(56,799)		(169,447)	(178,247)
Provision for income taxes
Net (loss)	$ (47,164)		$ (56,799)		$ (169,447)	$ (178,247)
Per share information - basic and fully diluted:
Weighted average shares outstanding (in shares)	25,311,186		20,515,731		25,311,186	20,500,239
Net (loss) per share (in dollars per share)	$ 0	[1]	$ 0	[1]	$ (0.01)	$ (0.01)
[1]	Denotes a loss of less than $(0.01) per share.

Condensed Consolidated Stateme5

Condensed Consolidated Statements of Cash Flows (Unaudited) - USD ($)	9 Months Ended
	Sep. 30, 2017	Sep. 30, 2016
Statement of Cash Flows [Abstract]
Net cash used in operations	$ (48,616)	$ (54,918)
Cash flows from investing activities:
Net Cash used in investing activities
Cash flow from financing activities:
Related party advances	49,310	54,485
Repayments of advances from related parties	(800)	(2,000)
Net cash provided by financing activities	48,510	52,485
Net increase (decrease) in cash	(106)	(2,433)
Cash at beginning of period	1,388	4,968
Cash at end of period	1,282	2,535
Non-cash financing activities:
Conversion of accounts payable to common stock		8,058
Officer salary accrual	112,500	112,500
Stock based compensation expense	$ 7,312

Nature of Business

Nature of Business	9 Months Ended
	Sep. 30, 2017
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Nature of Business	Note 1. Nature of Business Throughout this report, the terms “our,” “we,” “us,” and the “Company” refer to LifeApps Brands Inc., including its subsidiaries. The accompanying unaudited condensed consolidated financial statements of LifeApps Brands Inc. at September 30, 2017 and 2016 have been prepared in accordance with generally accepted accounting principles (“GAAP”) for interim financial statements, instructions to Form 10-Q, and Regulation S-X. Accordingly, certain information and footnote disclosures normally included in financial statements prepared in accordance with GAAP have been condensed or omitted. These condensed consolidated financial statements should be read in conjunction with the financial statements and notes thereto included in our annual report on Form 10-K for the year ended December 31, 2016. In management’s opinion, all adjustments (consisting only of normal recurring adjustments) considered necessary for a fair presentation to make our financial statements not misleading have been included. The results of operations for the periods ended September 30, 2017 and 2016 presented are not necessarily indicative of the results to be expected for the full year. The December 31, 2016 balance sheet has been derived from our audited financial statements included in our annual report on Form 10-K for the year ended December 31, 2016. We are building health, fitness and sports communities across multiple digital platforms including mobile apps, digital sports and fitness publications, sports and fitness products, sporting events, gateway platforms, online websites and social media.

Summary of Significant Accounti

Summary of Significant Accounting Policies	9 Months Ended
	Sep. 30, 2017
Accounting Policies [Abstract]
Summary of Significant Accounting Policies	Note 2. Summary of Significant Accounting Policies The accompanying financial statements have been prepared in conformity with generally accepted accounting principles (“GAAP”), which contemplates our continuation as a going concern. We have incurred losses to date of $2,958,010. To date we have funded our operations through advances from a related party, issuance of convertible debt, and the sale of our common stock. We intend to raise additional funding through third party equity or debt financing. There is no certainty that funding will be available as needed. These factors raise substantial doubt about our ability to continue operating as a going concern. Our ability to continue our operations as a going concern, realize the carrying value of our assets, and discharge our liabilities in the normal course of business is dependent upon our ability to raise capital sufficient to fund our commitments and ongoing losses, and ultimately generate profitable operations. Principles of Consolidation The accompanying consolidated financial statements include the accounts of the Company and our wholly owned subsidiaries, LifeApps Inc. and Sports One Group Inc. All material inter-company transactions and balances have been eliminated in consolidation. Use of Estimates The preparation of financial statements in accordance with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities in the balance sheets and revenues and expenses during the years reported. Actual results may differ from these estimates. Financial Instruments The estimated fair values for financial instruments were determined at discrete points in time based on relevant market information. These estimates involved uncertainties and could not be determined with precision. The carrying amounts of accounts receivable, accounts payable and accrued liabilities approximated fair value because of the short-term maturities of these instruments. The fair value of notes payable approximated to their carrying value as generally their interest rates reflected our effective annual borrowing rate. Intangibles Intangibles, which include websites and databases acquired, internet domain name costs, and customer lists, are being amortized over the expected useful lives which we estimate to be three to five years. In accordance with Financial Accounting Standards Board (“FASB”), Accounting Standards Codification (“ASC”) Topic 350 Intangibles – Goodwill and Other Fixed Assets Fixed assets consists of furniture and equipment and are stated at cost less accumulated depreciation and accumulated impairment loss, if any. Depreciation is calculated on a straight line basis over the estimated useful lives of the assets. The estimated useful lives used for financial statement purposes is 3 years. Derivative Financial Instruments: We do not use derivative instruments to hedge exposures to cash flow, market or foreign currency risks. We evaluate all of our financial instruments to determine if such instruments are derivatives or contain features that qualify as embedded derivatives. For derivative financial instruments that are accounted for as liabilities, the derivative instrument is initially recorded at its fair value and is then re-valued at each reporting date, with changes in the fair value reported in the statements of operations. For stock-based derivative financial instruments, we used a Black Scholes valuation model to value the derivative instruments at inception and on subsequent valuation dates. The classification of derivative instruments, including whether such instruments should be recorded as liabilities or as equity, is evaluated at the end of each reporting period. Derivative liabilities are classified in the balance sheet as current or non-current based on whether or not net-cash settlement or conversion of the instrument could be required within 12 months of the balance sheet date. Revenue Recognition Revenue is derived primarily from the sale of sports and fitness apparel and equipment, and software applications designed for use on mobile devices such as smart phones and tablets. Revenue is recognized only when persuasive evidence of an arrangement exists, the fee is fixed or determinable, the product or service has been delivered, and collectability is probable. We sell our software directly via Internet download through third party agents. We recognize revenue when payment is received from the agent. Payment is received net of commission paid to the agent, usually 70% to us and 30% to the agent. We record the net amount received as revenue. We also publish and sell digital magazines through the internet. Magazines can be purchased as individual volumes or as a subscription. To date we have not had any subscription sales. Cost of Revenue Cost of revenue includes the cost of amounts paid for articles, photography, editorial and production cost of the magazine and ongoing web hosting costs. Cost of revenue related to product sales includes the direct cost of those products sold. Research and development, Website Development Costs, and Software Development Costs All research and development costs are expensed as incurred. Software development costs eligible for capitalization under ASC 350-50, Website Development Cost Software-Costs of Software to be Sold, Leased or Marketed Advertising Costs We recognize advertising expense when incurred. Advertising expense was $0 and $130 for the three months ended September 30, 2017 and 2016, respectively and $0 and $130 for nine months ended September 30, 2017 and 2016, respectively. Rent Expense We recognize rent expense on a straight-line basis over the reasonably assured lease term as defined in ASC Topic 840, Leases Equity-Based Compensation Stock-based compensation is presented in accordance with the guidance of ASC Topic 718, Compensation – Stock Compensation Income Taxes The provision for income taxes is determined in accordance with the provisions of ASC Topic 740, Accounting for Income Taxes ASC 740 prescribes a comprehensive model for how companies should recognize, measure, present, and disclose in their financial statements, uncertain tax positions taken or expected to be taken on a tax return. Under ASC 740, tax positions must initially be recognized in the financial statements when it is more likely than not the position will be sustained upon examination by the tax authorities. Such tax positions must initially and subsequently be measured as the largest amount of tax benefit that has a greater than 50% likelihood of being realized upon ultimate settlement with the tax authority assuming full knowledge of the position and relevant facts. For the for three and six months ended September 30, 2017 and 2016 we did not have any interest, penalties or any significant unrecognized uncertain tax positions. Earnings per share We calculate earnings per share in accordance with ASC Topic 260 Earnings Per Share Recent Pronouncements From time to time, new accounting pronouncements are issued that we adopt as of the specified effective date. We believe that the recently issued standards that are not yet effective may not have an impact on our results of operations and financial position.

Fixed Assets

Fixed Assets	9 Months Ended
	Sep. 30, 2017
Property, Plant and Equipment [Abstract]
Fixed Assets	Note 3. Fixed Assets At September 30, 2017 and December 31, 2016, fixed assets consisted of the following: 2017 2016 Furniture and Equipment $ 7,670 $ 7,670 Less accumulated depreciation (7,670 ) (7,670 ) $ — $ — The amount charged to depreciation expense furniture and equipment was $0 and $629 for of the three months ended September 30, 2017 and 2016, respectively and was $0 and $1,278 for of the nine months ended September 30, 2017 and 2016, respectively.

Intangible Assets

Intangible Assets	9 Months Ended
	Sep. 30, 2017
Goodwill and Intangible Assets Disclosure [Abstract]
Intangible Assets	Note 4. Intangible Assets At September 30, 2017 and December 31, 2016, intangible assets consist of the following: 2017 2016 Internet domain names $ 58,641 $ 58,641 Less accumulated amortization (58,641 ) (58,641 ) $ — $ — Website and data bases $ 56,050 $ 56,050 Less accumulated amortization (56,050 ) (56,050 ) $ — $ — Customer and supplier lists $ 4,500 $ 4,500 Less accumulated amortization (4,050 ) (3,375 ) $ 450 $ 1,125 Total intangibles $ 119,191 $ 119,191 (118,741 ) (118,066 ) $ 450 $ 1,125 We recognized identifiable intangibles arising from the allocation of the purchase prices of assets acquired in accordance with ASC 805.. We have not recognized any goodwill in these financial statements. Additionally, ASC 805 gives guidance on five types of assets: marketing-related, customer-related, artistic-related, contract-related, and technology based intangible assets. We identified identifiable intangibles that are marketing-related, customer-related, and technology based. The amount charged to amortization expense for all intangibles was $225 and $9,356 for the three months ended September 30, 2017 and 2016, respectively and was $675 and $18,055 for the nine months ended September 30, 2017 and 2016, respectively. Estimated future amortization expense related to the intangibles as of September 30, 2017 is as follows: Year Ended December 31, 2017 225 2018 225 $ 450

Amounts Due Related Parties

Amounts Due Related Parties	9 Months Ended
	Sep. 30, 2017
Related Party Transactions [Abstract]
Amounts Due Related Parties	Note 5. Amounts Due Related Parties Parties, which can be a corporation or an individual, are considered to be related if we have the ability, directly or indirectly, to control the other party or exercise significant influence over the other party in making financial and operating decisions. Companies are also considered to be related if they are subject to common control or common significant influence. Amount due to related parties represent cash advances, salary accruals and amounts paid on our behalf by officers and shareholders of the Company. These advances are non-interest bearing, short term in nature and due on demand. The balance at September 30, 2017 and December 31, 2016, was $697,649 and $536,639, respectively. Salary accruals for each period amounted to $112,500 and net cash advances amounted to $48,510 and $52,485, respectively for the nine months ended September 30, 2017 and 2016, and were included in amounts due to related party.

Stock Based Compensation

Stock Based Compensation	9 Months Ended
	Sep. 30, 2017
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
Stock Based Compensation	Note 6. Stock Based Compensation In prior periods, our Board of Directors adopted the 2012 Equity Incentive Plan (“2012 Plan”), which was approved by our shareholders. The 2012 Plan provided for the issuance of up to 666,667 shares of our common stock. During October 2015 the Board of Directors amended the plan to increase the number of shares issuable under the LifeApps Digital Media Inc. 2012 Equity Incentive Plan to 20,000,000, on a post-Reverse Stock Split basis. The plan provides for the award of options, stock appreciation rights, performance share awards, and restricted stock and stock units. The plan is administered by the Board of Directors. Pursuant to the 2012 Plan our Board of Directors granted options to purchase 418,333 shares of our common stock in periods prior to December 31, 2015. All of those options have been cancelled or lapsed as of December 31, 2016. On May 24, 2016 our Board of Directors granted options to purchase 15,000,000 shares of our common stock to officers and or directors and a consultant. The options are exercisable quarterly from the grant date over a four-year term. The fair value of the options granted, $39,000, was estimated at the date of grant using the Black-Scholes option pricing model, with the following assumptions: Expected life (in years) 4 Volatility 383 % Risk Free interest rate 0.68 % Dividend yield (on common stock) — Stock based compensation expense recorded for the periods ended September 30, 2017 and 2016 was $7,312 and $0, respectively. The following is a summary of stock options issued to employees and directors: Options Weighted Price Weighted (in years) Aggregate Value Outstanding January 1, 2017 10,000,000 $ 0.0026 3.4 — Granted — $ — — — Exercised — $ — — — Cancelled — $ — — — Outstanding September 30, 2017 10,000,000 $ .0026 2.65 — Exercisable September 30, 2017 3,125,000 $ .0026 2.65 — There will be approximately $17,875 of additional compensation expense recognized in future periods. The following is a summary of stock options issued to non-employees, excluding Directors:. Options Weighted Average Exercise Price Weighted Average Remaining Contractual Term (in years) Aggregate Intrinsic Value at date of grant Outstanding January 1, 2016 5,000,000 $ 0.026 3.4 — Granted — $ — — — Exercised — $ — — — Cancelled — $ — — — Outstanding September 30, 2017 5,000,000 $ 0.0026 2.65 $ — Exercisable September 30, 2017 1,562,500 $ 0.026 2.65 $ — There will be approximately $8,935 of additional compensation expense recognized in future periods.

Outstanding Warrants

Outstanding Warrants	9 Months Ended
	Sep. 30, 2017
Outstanding Warrants
Outstanding Warrants	Note 7. Outstanding Warrants There were no warrants issued during the periods ended September 30, 2017 or 2016. At December 31, 2016 there were warrants outstanding for the purchase of an aggregate of 400,000 shares of the company’s common stock at an exercise price of $15 per share. The warrants expired on September 20, 2017.

Income Taxes

Income Taxes	9 Months Ended
	Sep. 30, 2017
Income Tax Disclosure [Abstract]
Income Taxes	Note 8. Income Taxes Income tax provision (benefit) for the periods ended September 30, 2017 and 2016, is summarized below: 2017 2016 Current: Federal $ — $ — State — — Total current — — Deferred: Federal (19,400 ) (41,300 ) State (3,100 ) (6,700 ) Total deferred (22,500 ) (48,000 ) Increase in valuation allowance 22,500 48,000 Total provision $ — $ — The provision for income taxes differs from the amount computed by applying the statutory federal income tax rate to income before provision for income taxes. The sources and tax effects of the differences as of September 30, 2017 and 2016 are as follows: 2017 2016 Income tax provision at the federal statutory rate 34.0 % 34.0 % State income taxes, net of federal benefit 5.5 % 5.5 % Increase in valuation allowance (39.5 )% (39.5 )% 0.0 % 0.0 % There are open statutes of limitations for taxing authorities in federal and state jurisdictions to audit our tax returns from 2010 through the current period. Our policy is to account for income tax related interest and penalties in income tax expense in the consolidated statement of operations. There have been no income tax related interest or penalties assessed or recorded.

Business Segments

Business Segments	9 Months Ended
	Sep. 30, 2017
Segment Reporting [Abstract]
Business Segments	Note 9. Business Segments We currently have two business segments; (i) the sale of physical products (“Products”) and (ii) digital publishing (“Publishing”). The accounting policies of the segments are the same as those described in the summary of significant accounting policies. The publishing segment does not meet the quantitative threshold for disclosure as outlined ASC Topic 280 Segment Reporting. All of our revenue is generated in the United States and accordingly no geographic segment reporting is included. No customers accounted for more than 10% of our revenues in the periods September 30, 2017 and 2016.

Subsequent Events

Subsequent Events	9 Months Ended
	Sep. 30, 2017
Subsequent Events [Abstract]
Subsequent Events	Note 10. Subsequent Events Management has evaluated all activity and concluded that no subsequent events have occurred that would require recognition in these financial statements or disclosure in the notes to these financial statements

Summary of Significant Accoun16

Summary of Significant Accounting Policies (Policies)	9 Months Ended
	Sep. 30, 2017
Accounting Policies [Abstract]
Principles of Consolidation	Principles of Consolidation The accompanying consolidated financial statements include the accounts of the Company and our wholly owned subsidiaries, LifeApps Inc. and Sports One Group Inc. All material inter-company transactions and balances have been eliminated in consolidation.
Use of Estimates	Use of Estimates The preparation of financial statements in accordance with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities in the balance sheets and revenues and expenses during the years reported. Actual results may differ from these estimates.
Financial Instruments	Financial Instruments The estimated fair values for financial instruments were determined at discrete points in time based on relevant market information. These estimates involved uncertainties and could not be determined with precision. The carrying amounts of accounts receivable, accounts payable and accrued liabilities approximated fair value because of the short-term maturities of these instruments. The fair value of notes payable approximated to their carrying value as generally their interest rates reflected our effective annual borrowing rate.
Intangibles	Intangibles Intangibles, which include websites and databases acquired, internet domain name costs, and customer lists, are being amortized over the expected useful lives which we estimate to be three to five years. In accordance with Financial Accounting Standards Board (“FASB”), Accounting Standards Codification (“ASC”) Topic 350 Intangibles – Goodwill and Other
Fixed Assets	Fixed Assets Fixed assets consists of furniture and equipment and are stated at cost less accumulated depreciation and accumulated impairment loss, if any. Depreciation is calculated on a straight line basis over the estimated useful lives of the assets. The estimated useful lives used for financial statement purposes is 3 years.
Derivative Financial Instruments:	Derivative Financial Instruments: We do not use derivative instruments to hedge exposures to cash flow, market or foreign currency risks. We evaluate all of our financial instruments to determine if such instruments are derivatives or contain features that qualify as embedded derivatives. For derivative financial instruments that are accounted for as liabilities, the derivative instrument is initially recorded at its fair value and is then re-valued at each reporting date, with changes in the fair value reported in the statements of operations. For stock-based derivative financial instruments, we used a Black Scholes valuation model to value the derivative instruments at inception and on subsequent valuation dates. The classification of derivative instruments, including whether such instruments should be recorded as liabilities or as equity, is evaluated at the end of each reporting period. Derivative liabilities are classified in the balance sheet as current or non-current based on whether or not net-cash settlement or conversion of the instrument could be required within 12 months of the balance sheet date.
Revenue Recognition	Revenue Recognition Revenue is derived primarily from the sale of sports and fitness apparel and equipment, and software applications designed for use on mobile devices such as smart phones and tablets. Revenue is recognized only when persuasive evidence of an arrangement exists, the fee is fixed or determinable, the product or service has been delivered, and collectability is probable. We sell our software directly via Internet download through third party agents. We recognize revenue when payment is received from the agent. Payment is received net of commission paid to the agent, usually 70% to us and 30% to the agent. We record the net amount received as revenue. We also publish and sell digital magazines through the internet. Magazines can be purchased as individual volumes or as a subscription. To date we have not had any subscription sales.
Cost of Revenue	Cost of Revenue Cost of revenue includes the cost of amounts paid for articles, photography, editorial and production cost of the magazine and ongoing web hosting costs. Cost of revenue related to product sales includes the direct cost of those products sold.
Research and development, Website Development Costs, and Software Development Costs	Research and development, Website Development Costs, and Software Development Costs All research and development costs are expensed as incurred. Software development costs eligible for capitalization under ASC 350-50, Website Development Cost Software-Costs of Software to be Sold, Leased or Marketed
Advertising Costs	Advertising Costs We recognize advertising expense when incurred. Advertising expense was $0 and $130 for the three months ended September 30, 2017 and 2016, respectively and $0 and $130 for nine months ended September 30, 2017 and 2016, respectively.
Rent Expense	Rent Expense We recognize rent expense on a straight-line basis over the reasonably assured lease term as defined in ASC Topic 840, Leases
Equity-Based Compensation	Equity-Based Compensation Stock-based compensation is presented in accordance with the guidance of ASC Topic 718, Compensation – Stock Compensation
Income Taxes	Income Taxes The provision for income taxes is determined in accordance with the provisions of ASC Topic 740, Accounting for Income Taxes ASC 740 prescribes a comprehensive model for how companies should recognize, measure, present, and disclose in their financial statements, uncertain tax positions taken or expected to be taken on a tax return. Under ASC 740, tax positions must initially be recognized in the financial statements when it is more likely than not the position will be sustained upon examination by the tax authorities. Such tax positions must initially and subsequently be measured as the largest amount of tax benefit that has a greater than 50% likelihood of being realized upon ultimate settlement with the tax authority assuming full knowledge of the position and relevant facts. For the for three and six months ended September 30, 2017 and 2016 we did not have any interest, penalties or any significant unrecognized uncertain tax positions.
Earnings per share	Earnings per share We calculate earnings per share in accordance with ASC Topic 260 Earnings Per Share
Recent Pronouncements	Recent Pronouncements From time to time, new accounting pronouncements are issued that we adopt as of the specified effective date. We believe that the recently issued standards that are not yet effective may not have an impact on our results of operations and financial position.

Fixed Assets (Tables)

Fixed Assets (Tables)	9 Months Ended
	Sep. 30, 2017
Property, Plant and Equipment [Abstract]
Schedule of fixed assets	At September 30, 2017 and December 31, 2016, fixed assets consisted of the following: 2017 2016 Furniture and Equipment $ 7,670 $ 7,670 Less accumulated depreciation (7,670 ) (7,670 ) $ — $ —

Intangible Assets (Tables)

Intangible Assets (Tables)	9 Months Ended
	Sep. 30, 2017
Goodwill and Intangible Assets Disclosure [Abstract]
Schedule of intangible assets	At September 30, 2017 and December 31, 2016, intangible assets consist of the following: 2017 2016 Internet domain names $ 58,641 $ 58,641 Less accumulated amortization (58,641 ) (58,641 ) $ — $ — Website and data bases $ 56,050 $ 56,050 Less accumulated amortization (56,050 ) (56,050 ) $ — $ — Customer and supplier lists $ 4,500 $ 4,500 Less accumulated amortization (4,050 ) (3,375 ) $ 450 $ 1,125 Total intangibles $ 119,191 $ 119,191 (118,741 ) (118,066 ) $ 450 $ 1,125
Schedule of estimated future amortization expense related to the intangibles	Estimated future amortization expense related to the intangibles as of September 30, 2017 is as follows: Year Ended December 31, 2017 225 2018 225 $ 450

Stock Based Compensation (Table

Stock Based Compensation (Tables)	9 Months Ended
	Sep. 30, 2017
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
Schedule of fair value of the options of grant using the Black-Scholes option pricing model	The fair value of the options granted, $39,000, was estimated at the date of grant using the Black-Scholes option pricing model, with the following assumptions: Expected life (in years) 4 Volatility 383 % Risk Free interest rate 0.68 % Dividend yield (on common stock) —
Schedule of stock option issued employees and directors	The following is a summary of stock options issued to employees and directors: Options Weighted Price Weighted (in years) Aggregate Value Outstanding January 1, 2017 10,000,000 $ 0.0026 3.4 — Granted — $ — — — Exercised — $ — — — Cancelled — $ — — — Outstanding September 30, 2017 10,000,000 $ .0026 2.65 — Exercisable September 30, 2017 3,125,000 $ .0026 2.65 —
Schedule of stock option issued to non employees	The following is a summary of stock options issued to non-employees, excluding Directors:. Options Weighted Average Exercise Price Weighted Average Remaining Contractual Term (in years) Aggregate Intrinsic Value at date of grant Outstanding January 1, 2016 5,000,000 $ 0.026 3.4 — Granted — $ — — — Exercised — $ — — — Cancelled — $ — — — Outstanding September 30, 2017 5,000,000 $ 0.0026 2.65 $ — Exercisable September 30, 2017 1,562,500 $ 0.026 2.65 $ —

Income Taxes (Tables)

Income Taxes (Tables)	9 Months Ended
	Sep. 30, 2017
Income Tax Disclosure [Abstract]
Schedule of income tax provision (benefit)	Income tax provision (benefit) for the periods ended September 30, 2017 and 2016, is summarized below: 2017 2016 Current: Federal $ — $ — State — — Total current — — Deferred: Federal (19,400 ) (41,300 ) State (3,100 ) (6,700 ) Total deferred (22,500 ) (48,000 ) Increase in valuation allowance 22,500 48,000 Total provision $ — $ —
Schedule of sources and tax effects	2017 2016 Income tax provision at the federal statutory rate 34.0 % 34.0 % State income taxes, net of federal benefit 5.5 % 5.5 % Increase in valuation allowance (39.5 )% (39.5 )% 0.0 % 0.0 %

Summary of Significant Accoun21

Summary of Significant Accounting Policies (Details Narrative) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2017	Sep. 30, 2016	Sep. 30, 2017	Sep. 30, 2016	Dec. 31, 2016
Accumulated (deficit)	$ 2,958,010		$ 2,958,010		$ 2,788,563
Furniture and equipment estimated useful lives			3 years
Advertising expense	0	$ 130	$ 0	$ 130
Rent expense	363	2,110	$ 3,975	5,685
Minimum [Member]
Intangibles assets estimated useful life			3 years
Maximum [Member]
Intangibles assets estimated useful life			5 years
General and Administrative Expense [Member]
Research and development expenses	$ 0	$ 200	$ 0	$ 200

Fixed Assets (Details)

Fixed Assets (Details) - Furniture And Equipment [Member] - USD ($)	Sep. 30, 2017	Dec. 31, 2016
Property, Plant and Equipment [Line Items]
Property, Plant and Equipment, Gross	$ 7,670	$ 7,670
Less accumulated depreciation	(7,670)	(7,670)
Property, Plant and Equipment, Net

Fixed Assets (Details Narrative

Fixed Assets (Details Narrative) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2017	Sep. 30, 2016	Sep. 30, 2017	Sep. 30, 2016
Furniture And Equipment [Member]
Property, Plant and Equipment [Line Items]
Depreciation expense	$ 0	$ 629	$ 0	$ 1,278

Intangible Assets (Details)

Intangible Assets (Details) - USD ($)	Sep. 30, 2017	Dec. 31, 2016
Gross intangibles	$ 119,191	$ 119,191
Less accumulated amortization	(118,741)	(118,066)
Total intangibles	450	1,125
Website And Databases [Member]
Gross intangibles	56,050	56,050
Less accumulated amortization	(56,050)	(56,050)
Total intangibles
Internet Domain Names [Member]
Gross intangibles	58,641	58,641
Less accumulated amortization	(58,641)	(58,641)
Total intangibles
Customer And Supplier Lists [Member]
Gross intangibles	4,500	4,500
Less accumulated amortization	(4,050)	(3,375)
Total intangibles	$ 450	$ 1,125

Intangible Assets (Details 1)

Intangible Assets (Details 1)	Sep. 30, 2017USD ($)
Goodwill and Intangible Assets Disclosure [Abstract]
2,017	$ 225
2,018	225
Estimated future amortization expense	$ 450

Intangible Assets (Details Narr

Intangible Assets (Details Narrative) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2017	Sep. 30, 2016	Sep. 30, 2017	Sep. 30, 2016
Goodwill and Intangible Assets Disclosure [Abstract]
Amortization expense	$ 225	$ 9,356	$ 675	$ 18,055

Amounts Due Related Parties (De

Amounts Due Related Parties (Details Narrative) - USD ($)	Sep. 30, 2017	Dec. 31, 2016	Sep. 30, 2016
Related Party Transactions [Abstract]
Accrued salary	$ 112,500		$ 75,000
Net cash advances	48,510		$ 52,485
Maximum amount owed	$ 697,649	$ 536,639

Stock Based Compensation (Detai

Stock Based Compensation (Details)	9 Months Ended
	Sep. 30, 2017
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
Expected life (in years)	4 years
Volatility	383.00%
Risk Free interest rate	0.68%
Dividend yield (on common stock)

Stock Based Compensation (Det29

Stock Based Compensation (Details 1)	9 Months Ended
	Sep. 30, 2017USD ($)$ / sharesshares
Employees [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward]
Outstanding beginning | shares	10,000,000
Granted | shares
Exercised | shares
Cancelled | shares
Outstanding ending | shares	10,000,000
Exercisable ending | shares	3,125,000
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Roll Forward]
Outstanding beginning	$ 0.0026
Granted
Exercised
Cancelled
Outstanding ending	0.0026
Exercisable ending	$ 0.0026
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Remaining Contractual Term [Roll Forward]
Outstanding beginning	3 years 4 months 24 days
Outstanding ending	2 years 7 months 6 days
Exercisable ending	2 years 7 months 6 days
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Aggregate Intrinsic Value At Date Grant [Roll Forward]
Outstanding beginning | $
Granted
Exercised | $
Cancelled
Outstanding ending | $
Exercisable ending | $
Non Employees [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding [Roll Forward]
Outstanding beginning | shares	5,000,000
Granted | shares
Exercised | shares
Cancelled | shares
Outstanding ending | shares	5,000,000
Exercisable ending | shares	1,562,500
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price [Roll Forward]
Outstanding beginning	$ 0.026
Granted
Exercised
Cancelled
Outstanding ending	0.0026
Exercisable ending	$ 0.026
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Remaining Contractual Term [Roll Forward]
Outstanding beginning	3 years 4 months 24 days
Outstanding ending	2 years 7 months 6 days
Exercisable ending	2 years 7 months 6 days
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Aggregate Intrinsic Value At Date Grant [Roll Forward]
Outstanding beginning | $
Granted
Exercised | $
Cancelled
Outstanding ending | $
Exercisable ending | $

Stock Based Compensation (Det30

Stock Based Compensation (Details Narrative) - USD ($)	May 24, 2016	Sep. 30, 2017	Sep. 30, 2016	Oct. 31, 2015
Stock based compensation expense		$ 7,312
Employees [Member]
Stock based compensation expense Compensation expense recognized in future periods		17,875
Non Employees [Member]
Stock based compensation expense Compensation expense recognized in future periods		$ 8,935
2012 Equity Incentive Plan [Member]
Number of options authorized		666,667
Number of options to purchase		418,333
Fair value of options		$ 39,000
2012 Equity Incentive Plan [Member] | Director [Member]
Number of options to purchase	15,000,000
Expiration term	4 years
Amended 2012 Equity Incentive Plan [Member]
Number of options authorized				20,000,000

Outstanding Warrants (Details N

Outstanding Warrants (Details Narrative)	9 Months Ended
	Sep. 30, 2017$ / sharesshares
Outstanding Warrants
Number of warrants | shares	400,000
Exercise price per share (in dollars per share) | $ / shares	$ 15
Warrants expiration date	Sep. 20, 2017

Income Taxes (Details)

Income Taxes (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2017	Sep. 30, 2016	Sep. 30, 2017	Sep. 30, 2016
Current:
Federal
State
Total current
Deferred:
Federal			(19,400)	(41,300)
State			(3,100)	(6,700)
Total deferred			(22,500)	(48,000)
Increase in valuation allowance			22,500	48,000
Total provision

Income Taxes (Details 1)

Income Taxes (Details 1)	9 Months Ended
	Sep. 30, 2017	Sep. 30, 2016
Income Tax Disclosure [Abstract]
Income tax provision at the federal statutory rate	34.00%	34.00%
State income taxes, net of federal benefit	5.50%	5.50%
Increase in valuation allowance	(39.50%)	(39.50%)
Effective income tax rate reconciliation	0.00%	0.00%

Business Segments (Details Narr

Business Segments (Details Narrative) - Number	9 Months Ended
	Sep. 30, 2017	Sep. 30, 2016
Product Information [Line Items]
Number of reportable segments	2
Revenue [Member] | Customer Concentration Risk [Member] | Maximum [Member]
Product Information [Line Items]
Percentage of customers accounted revenues	10.00%	10.00%