Both car and truck sales were lower than a year ago, but cars fared better than trucks owing to contributions from new products. In October, all-new mid-size sedans arrived in dealer showrooms. Sales for the Ford Fusion (4,078), Mercury Milan (1,336), and Lincoln Zephyr (1,204) easily exceeded Ford's expectations.
"The Ford Fusion, Mercury Milan, and Lincoln Zephyr were notable exceptions to an otherwise slow month," said Steve Lyons, Ford group vice president, North America Marketing, Sales and Service. "Many Ford dealers likened the consumer response to Fusion as on par with the reception of the Ford Mustang a year ago."
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The new Ford Mustang continued to post higher sales (up 22 percent) and the Ford Five Hundred and Mercury Montego full-size sedans, which also were introduced last October, registered higher sales than a year ago.
Land Rover dealers reported record October sales (up 40 percent) on the strength of its two new models - the LR3 and Range Rover Sport.
Go to http://media.ford.com for news releases and high-resolution photographs.
