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PACKAGE-GOOD PLAYERS PLAN NEW-PRODUCT SURGE FOR 2010
AFTER HUNKERING DOWN IN '09, COMPANIES SHOW SIGNS OF GOING ON OFFENSE
BY JACK NEFF
PUBLISHED: DECEMBER 07, 2009
q “PACKAGE-GOODS MARKETERS ARE PROMISING BIGGER, BETTER AND MORE PLENTIFUL
INNOVATION AND NEW PRODUCTS IN 2010 THAN 2009…”
q “TITANS PROCTER & GAMBLE CO., RECKITT BENCKISER, KIMBERLY-CLARK CORP., ENERGIZER
HOLDINGS AND UNILEVER HAVE ALL SAID OR SIGNALED THAT THEY EXPECT TO STEP UP NEW-
PRODUCT ACTIVITY AND BY EXTENSION MARKETING SUPPORT IN 2010.”
q “SIGNS OF A 2010 NEW-PRODUCT SURGE INCLUDE A REBOUND IN CONCEPT TESTING AND A
PICKUP IN NEW PACKAGING ORDERS.”
q “P&G HAS BEEN PERHAPS THE MOST FORTHRIGHT IN PROMISING MORE INNOVATION FOR 2010,
…SAYING THE FISCAL YEAR STARTED JULY 1 COULD BE ITS BIGGEST IN A DECADE.”
q “U.S. -BASED CONSUMER-PACKAGE GOODS MARKETERS GENERALLY ARE RELATIVELY FLUSH WITH
CASH, FACING LOWER COMMODITY COSTS AND INCREASED MARGIN FLEXIBILITY THANKS TO THE
EFFECTS OF A WEAKER DOLLAR.”
q “…P&G CEO BOB MCDONALD STAKING HIS REPUTATION ON A VOW TO TAKE BACK MARKET SHARE,
SHOULD MAKE FOR MORE VIGOROUS INDUSTRY NEW-PRODUCT COMPETITION THIS YEAR...”
ADVERTISING AGE INDICATES CPG COMPANIES
WILL RETURN TO INNOVATION IN 2010