July 31, 2019 Michael D. Hershberger Chief Financial Officer, Secretary, and Treasurer Health Insurance Innovations, Inc. 15438 N. Florida Avenue Suite 201 Tampa, Florida 33613 Re: Health Insurance Innovations, Inc. Form 10-K for the Fiscal Year Ended December 31, 2018 Filed March 14, 2019 and Amended May 7, 2019 File No. 001-35811 Dear Mr. Hershberger: We have completed our review of your filings. We remind you that the company and its management are responsible for the accuracy and adequacy of their disclosures, notwithstanding any review, comments, action or absence of action by the staff. Sincerely, Division of Corporation Finance Office of Healthcare & Insurance