September 10, 2019

Jason Wang
Chief Financial Officer
Fincera Inc.
27/F, Kaiyuan Finance Center, No. 5, East Main Street
Shijiazhuang, Hebei
People's Republic of China

       Re: Fincera Inc.
           Amendment No. 1 to Form 20-F for the Fiscal Year Ended December 31,
2018
           Filed May 30, 2019
           File No. 001-34477

Dear Mr. Wang:

       We have reviewed your filing and have the following comments. In some of
our
comments, we may ask you to provide us with information so we may better
understand your
disclosure.

       Please respond to these comments within ten business days by providing
the requested
information or advise us as soon as possible when you will respond. If you do
not believe our
comments apply to your facts and circumstances, please tell us why in your
response.

       After reviewing your response to these comments, we may have additional
comments.

Amendment No. 1 to Form 20-F for the Fiscal Year Ended December 31, 2018

Information on Our Company
History and Development of the Company, page 33

1.    We note the disclosure of your corporate structure as of February 28,
2019 on page 34. In
      the chart, we note that Hebei Anyong Trading Co., Ltd. has a 30% direct
ownership in
      Hebei Ruiliang Trading. In addition, we note that Ganglian Finance
Leasing has a 100%
      direct ownership in Hebei Ruiliang Trading. Please explain how these
entities can have a
      combined direct ownership in Hebei Ruiliang Trading that is greater than
100% or
      revise your future filings to provide the correct ownership percentages.
2.    We also note that the Ganglian Finance Leasing and Hebei Chuanglian
Finance Leasing
      Co., Ltd. entities (the "DiscOps Entities") are both classified as part
of discontinued
      operations in your chart. Please clarify whether all of the wholly-owned
subsidiaries
      and other entities consolidated by the DiscOps Entities are also
classified in discontinued
 Jason Wang
FirstName LastNameJason Wang
Fincera Inc.
Comapany 10, 2019
September NameFincera Inc.
September 10, 2019 Page 2
Page 2
FirstName LastName
         operations as well, or if they are still included in continuing
operations. If the wholly-
         owned subsidiaries and other entities are still part of your
continuing operations, tell us
         why and how they will consolidate up to the Company after
discontinuation of the
         DiscOps Entities. Please advise, or revise your chart in future
filings to accurately reflect
         your current corporate structure.
Notes to Consolidated Financial Statements
Note 2 - Going Concern, page F-11

3.       We note your disclosure stating that since the third quarter of 2018,
the Company began
         converting its existing wholly-owned store distribution network into a
broker distribution
         network not owned by the Company, which will operate under a revenue
sharing
         arrangement. Please address the following items:

             Tell us more details about the steps the Company has undertaken
for the "conversion."
             In this regard, tell us whether it was sold to third parties for
cash consideration, what
             were the terms of that agreement, if the "conversion" has been
completed, and where
             the conversion(s) are reflected in your financial statements.

             Tell us, and disclose in your future filings, the terms of the
revenue sharing agreement
             that will be in effect going forward.

             Since these businesses were converted from wholly-owned
subsidiaries to no longer
             being owned, tell us how you considered presenting them as
discontinued operations.

             Tell us which entities in your corporate structure, as disclosed
on page 34, are
             impacted as a result of this arrangement.
Note 3 - Basis of Presentation and Summary of Significant Accounting Policies
Revenue Recognition, page F-15

4.       We note your disclosure that the Company adopted ASC 606 using the
modified-
         retrospective approach on January 1, 2018. Please tell us, and
disclose in your future
         filings, if there was any impact or change to the timing of revenue
recognition in the
         current period, as compared to the guidance in effect in previous
periods, as a result of
         your adoption. To the extent that there were any significant changes,
provide an
         explanation of those changes with quantification.
Other Income, page F-16

5.       We note your accounting treatment and disclosure relating to
promotional cash incentives
         and referral incentives. Please revise your future filings to quantify
the respective
         amounts for all reporting periods presented.
 Jason Wang
FirstName LastNameJason Wang
Fincera Inc.
Comapany 10, 2019
September NameFincera Inc.
September 10, 2019 Page 3
Page 3
FirstName LastName
Note 5 - Loans, Net, page F-23

6.       We note your disclosure on page F-11 that the Company sold
non-performing loans with a
         total amount of RMB 2,724 million to third parties during 2018. In
addition, from July
         2017 and onwards, we note that the Company re-developed the loan
transaction process in
         order to eliminate the need for the Company to use its own working
capital for the initial
         loan funding. However, the total amount of loans on your balance sheet
increased from
         December 31, 2017 to December 31, 2018. Please address the following
items:

             Tell us whether the Company continues to recognize loans on the
balance sheet under
             the new re-developed transaction process and provide us with your
accounting policy
             explaining your basis for recognition of loans on- or off-balance
sheet.

             In light of your response to the above bullet point, tell us why
the total amount of
             loans on the balance sheet increased from December 31, 2017 to
December 31, 2018
             despite the fact that you changed your loan transactional process
and sold a significant
             amount of your non-performing loans.

             Tell us, and disclose in your future filings, how you define
non-performing loans and
             quantify the amount of non-performing loans on your balance sheet
at the end of each
             reporting period.

             Tell us, and disclose in your future filings, your charge-off
policy for delinquent loans.
7.       We note that you have a provision for credit losses of RMB 8,196
relating to your loans to
         CeraVest borrowers in the amount of RMB 1,981,706. We also note your
tabular
         disclosure of the movements to the provision for credit losses
included on page F-24.
         Please address the following:

             Tell us the terms of these loans, including average duration and
interest rate. In
             addition, tell us whether the maturity date, interest rate or
other terms have been
             modified or extended for any of these loans.

             Tell us, and revise your future filings to disclose, more granular
information about
             how you assess and calculate your provision for credit losses on
these loans , including
             the various criteria (e.g., performing vs. non-performing, etc.)
you use to determine
             your provision.

             In your future filings, revise your tabular rollforward of the
movements to the
             provision for credit losses to disaggregate the net (addition) /
reversal line item into the
             various gross components. For example, disclose the gross amount
charged to
             expense, gross amount of loans charged off, recoveries or other
components.
 Jason Wang
Fincera Inc.
September 10, 2019
Page 4
8.       We note your disclosure on page F-24 that as of December 31, 2018, the
Company has
         five overdue loans to other borrowers, three of which have resigned
with extended terms
         and new interest rates as they became defaulted in 2018. Please
provide us with your
         analysis explaining how you considered these to be and accounted for
them as troubled
         debt restructurings in the scope of ASC 310-40.
9.       We note your disclosure on page F-25 that the Company reclassified a
portion of the
         provision for credit losses to accrued marketing expenses during the
year ended December
         31, 2017. We also note that these accrued marketing expenses were
subsequently
         reversed during 2018, resulting in a gain recognized in the income
statement. Please
         provide us with your accounting analysis, with reference to
authoritative literature,
         supporting your treatment, classification and presentation of these
items in both 2017 and
         2018.
        We remind you that the company and its management are responsible for
the accuracy
and adequacy of their disclosures, notwithstanding any review, comments, action
or absence of
action by the staff.

      You may contact Robert Klein, Staff Accountant, at (202) 551-3847 or Hugh
West,
Accounting Branch Chief, at (202) 551-3872 with any questions.



FirstName LastNameJason Wang                                 Sincerely,
Comapany NameFincera Inc.
                                                             Division of
Corporation Finance
September 10, 2019 Page 4                                    Office of
Financial Services
FirstName LastName