United States securities and exchange commission logo





                           June 16, 2020

       Todd Ford
       Chief Financial Officer
       Coupa Software Inc
       1855 S. Grant Street
       San Mateo, CA 94402

                                                        Re: Coupa Software Inc
                                                            Form 10-K for the
Year Ended January 31, 2020
                                                            Filed March 20,
2020
                                                            Form 10-Q for the
Quarter Ended April 30, 2020
                                                            Filed June 8, 2020
                                                            File No. 001-37901

       Dear Mr. Ford:

              We have limited our review of your filing to the financial
statements and related
       disclosures and have the following comments. In some of our comments, we
may ask you to
       provide us with information so we may better understand your disclosure.

              Please respond to these comments within ten business days by
providing the requested
       information or advise us as soon as possible when you will respond. If
you do not believe our
       comments apply to your facts and circumstances, please tell us why in
your response.

                                                        After reviewing your
response to these comments, we may have additional comments.

       Form 10-K for the Year Ended January 31, 2020

       Selected Financial Data, page 43

   1.                                                   We note you include
free cash flows in this table without including the comparable GAAP
                                                        measure of operating
cash flows. Please revise to to disclose your GAAP measures with
                                                        equal or greater
prominence to the non-GAAP discussion. Refer to Item 10(e)(i)(A) of
                                                        Regulation S-K and
Question 102.10 of the Non-GAAP C&DIs.
 Todd Ford
FirstName LastNameTodd Ford
Coupa Software Inc
Comapany NameCoupa Software Inc
June 16, 2020
Page 2
June 16, 2020 Page 2
FirstName LastName
Management's Discussion and Analysis of Financial Condition and Results of
Operations
Key Metrics, page 48

2.       You state that in order to grow your revenue, you must add new
customers as well as
         renew existing subscriptions and increase the users and modules with
such customers.
         Please tell us what measures management uses to monitor the renewals
and expansion of
         your existing customers and tell us your consideration to include a
discussion of such
         measures in future filings. In this regard, we note from your response
letter dated March
         25, 2016 (comment 4) that you use a retention-related metric to track
the rate at which
         you retain and grow your customer base; however, you do not disclose
that information
         as the metric was not calculated based on GAAP revenues. We also note
your reference
         to dollar-based expansion rate in your earnings calls. Tell us how
that metric is calculated
         and explain further why you believe including a discussion of this
metric along with a
         description of how it is calculated is not appropriate in your
filings. Refer Section III.B.1
         of SEC Release No. 33-8350 and SEC Release No. 33-10751.
3.       You discuss calculated billings and billings growth in your earnings
calls. Please tell us
         whether billings and billings growth are metrics used in managing your
business and if so,
         include a quantified discussion of these metrics for each period
presented in future filings.
Results of Operations, page 51

4.       You state that the increase in subscription revenue was due primarily
to the acquisition of
         new customers, the sale of existing modules to existing customers and
to a lesser extent,
         new revenues generated by acquisitions during the year. Where a
material change is
         attributed to two or more factors, including any offsetting factors,
the contribution of each
         identified factor should be described in quantified terms. Please
revise to quantify the
         impact of each material factor that you discuss to provide your
readers with better insight
         into the underlying reasons behind the changes in your results. In
addition, you should
         remove vague terms such as "primarily" in favor of specific
quantification. Refer to Item
         303(a)(3) of Regulation S-K and Section III.D of SEC Release No.
33-6835.
Form 10-Q for the Quarter Ended April 30, 2020

Management's Discussion and Analysis of Financial Condition and Results of
Operations
Non-GAAP Financial Measures, page 38

5.       We note that your measure of adjusted free cash flow appears to
exclude items that require
         cash settlement. In addition, the title and your reconciliation to net
cash provided by
         operating activities suggests that this measure could be used as a
liquidity measure.
         Please tell us what consideration you gave to the prohibition in Item
10(e)(ii)(A) of
         Regulation S-K regarding excluding charges that required, or will
require, cash settlement
         from non-GAAP liquidity measures. In addition, explain how management
uses this
         measure and why you believe it provides useful information to
investors regarding your
         liquidity. Refer to Item 10(e)(ii)(C) of Regulation S-K.
 Todd Ford
Coupa Software Inc
June 16, 2020
Page 3


       In closing, we remind you that the company and its management are
responsible for the
accuracy and adequacy of their disclosures, notwithstanding any review,
comments, action or
absence of action by the staff.

      You may contact David Edgar, Staff Accountant, at (202) 551-3459 or
Kathleen Collins,
Accounting Branch Chief, at (202) 551-3499 with any questions.



FirstName LastNameTodd Ford                               Sincerely,
Comapany NameCoupa Software Inc
                                                          Division of
Corporation Finance
June 16, 2020 Page 3                                      Office of Technology
FirstName LastName