United States securities and exchange commission logo November 24, 2020 Amanda Bradley General Counsel Shift Technologies, Inc. 2525 16th Street, Suite 310 San Francisco, California 94103-4234 Re: Shift Technologies, Inc. Revised Preliminary Proxy Statement on Schedule 14A Filed on November 18, 2020 File No. 001-38839 Dear Ms. Bradley: We have completed our review of your filing. We remind you that the company and its management are responsible for the accuracy and adequacy of their disclosures, notwithstanding any review, comments, action or absence of action by the staff. Sincerely, Division of Corporation Finance Office of Trade & Services cc: Martin Glass