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                              March 10, 2021

       William R. McCamey
       Chief Financial Officer
       Atlanticus Holdings Corporation
       Five Concourse Parkway,
       Suite 300
       Atlanta, Georgia 30328

                                                        Re: Atlanticus Holdings
Corporation
                                                            Form 10-Q for the
Quarterly Period ended September 30, 2020
                                                            Filed on November
13, 2020
                                                            File No. 000-53717

       Dear Mr. McCamey:

              We have reviewed your January 15, 2021 response to our comment
letter and have the
       following comments. In some of our comments, we may ask you to provide
us with information
       so we may better understand your disclosure.

              Please respond to these comments within ten business days by
providing the requested
       information or advise us as soon as possible when you will respond. If
you do not believe our
       comments apply to your facts and circumstances, please tell us why in
your response.

            After reviewing your response to these comments, we may have
additional
       comments. Unless we note otherwise, our references to prior comments are
to comments in our
       December 17, 2020 letter.

       Form 10-Q for the Quarterly Period ended September 30, 2020

       Item 2. Management   s Discussion and Analysis of Financial Condition
and Results of
       Operations
       Definitions of Financial Operating and Statistical Measures, page 39

   1.                                                   We note from your
response to comment 1 and your disclosure on page 30 that you
                                                        elected the fair value
option to account for certain loans receivable associated with your
                                                        point-of-sale and
direct-to-consumer platform that are acquired on or after January 1,
                                                        2020. We also note you
make material adjustments to eliminate the impact of fair value
                                                        option accounting in
your calculation of total yield and managed receivables which are
                                                        used in your
calculation of the total yield ratio, combined gross charge-off ratio, percent
                                                        of loans 30 or more
days past due, percent of loans 60 or more days past due, and percent
 William R. McCamey
Atlanticus Holdings Corporation
March 10, 2021
Page 2
         of loans 90 or more days past due. Therefore, we consider these to be
non-GAAP
         measures as defined by Regulation G and Item 10(e) of Regulation S-K
as they are not
         required by GAAP or Commission Rules. Please revise future filings to
comply with all
         of the requirements of Item 10(e) of Regulation S-K, including clearly
labeling the total
         yield, managed receivables, total yield ratio, combined gross
charge-off ratio, percent of
         loans 30 or more days past due, percent of loans 60 or more days past
due, and percent of
         loans 90 or more days past due as a non-GAAP measures, reconciling
each of the
         components of these non-GAAP measures to the most directly comparable
GAAP
         measure, and disclosing how you use these non-GAAP measures
internally, and why such
         information is useful. Please provide us with your proposed revised
disclosures in your
         response based on the most recent period presented.
2.       We note your disclosure of the percent of loans 30 or more days past
due, percent of loans
         60 or more days past due, and percent of loans 90 or more days past
due. In light of the
         fact that these percentages are based on loans accounted for at
amortized cost, as well as
         loans for which you have elected the fair value option, please revise
future filings to show
         the components of this ratio, separately breaking out the numerator of
each ratio between
         loans at amortized cost, and loans for which the fair value option was
elected.
3.       Please revise future filings to change the name of the    combined
gross charge-off ratio    to
         combined net charge-off ratio to more accurately describe its content.
4.       Please revise future filings to indicate that the total yield ratio
and combined net charge-
         off ratio are presented on an annualized basis, as applicable.
      You may contact Becky Chow, Staff Accountant, at (202) 551-6524, or
William
Schroeder, Staff Accountant, at (202) 551-3294 with any other questions.



FirstName LastNameWilliam R. McCamey                            Sincerely,
Comapany NameAtlanticus Holdings Corporation
                                                                Division of
Corporation Finance
March 10, 2021 Page 2                                           Office of
Finance
FirstName LastName