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                             January 13, 2022

       David Lovatt
       Chief Executive Officer
       Performance Drink Group, Inc.
       11427 West I-70 Frontage Road North
       Wheat Ridge, Colorado 80033

                                                        Re: Performance Drink
Group, Inc.
                                                            Offering Statement
on Form 1-A
                                                            Filed January 7,
2022
                                                            File No. 024-11774

       Dear Mr. Lovatt:

                                                        This is to advise you
that we do not intend to review your offering statement.

               We will consider qualifying your offering statement at your
request. In connection with
       your request, please confirm in writing that at least one state has
advised you that it is prepared
       to qualify or register your offering. If a participant in your offering
is required to clear its
       compensation arrangements with FINRA, please have FINRA advise us that
it has no objections
       to the compensation arrangements prior to qualification.

               We remind you that the company and its management are
responsible for the accuracy
       and adequacy of their disclosures, notwithstanding any review, comments,
action or absence of
       action by the staff.

                                                        Please contact Gregory
Herbers at 202-551-8028 with any questions.




                             Sincerely,


                             Division of Corporation Finance

                             Office of Manufacturing
       cc:                                              Eric Newlan