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                              March 20, 2023

       Aarti Kapoor
       Chief Executive Officer and Director
       VMG Consumer Acquisition Corp.
       39 Mesa Street, Suite 310
       San Francisco, CA 94129

                                                        Re: VMG Consumer
Acquisition Corp.
                                                            Preliminary Proxy
Statement on Schedule 14A
                                                            Filed March 14,
2023
                                                            File No. 001-41057

       Dear Aarti Kapoor:

             We have reviewed your filing and have the following comment. In
our comment, we
       may ask you to provide us with information so we may better understand
your disclosure.

              Please respond to this comment within ten business days by
providing the requested
       information or advise us as soon as possible when you will respond. If
you do not believe our
       comment applies to your facts and circumstances, please tell us why in
your response.

            After reviewing your response and any amendment you may file in
response to this
       comment, we may have additional comments.

       Preliminary Proxy Statement on Schedule 14A

       General

   1.                                                   With a view toward
disclosure, please tell us whether your sponsor is, is controlled by, or
                                                        has substantial ties
with a non-U.S. person. If so, also include risk factor disclosure that
                                                        addresses how this fact
could impact your ability to complete your initial business
                                                        combination. For
instance, discuss the risk to investors that you may not be able to
                                                        complete an initial
business combination with a U.S. target company should the
                                                        transaction be subject
to review by a U.S. government entity, such as the Committee on
                                                        Foreign Investment in
the United States (CFIUS), or ultimately prohibited. Disclose that
                                                        as a result, the pool
of potential targets with which you could complete an initial business
                                                        combination may be
limited. Further, disclose that the time necessary for government
                                                        review of the
transaction or a decision to prohibit the transaction could prevent you from
                                                        completing an initial
business combination and require you to liquidate. Disclose the
                                                        consequences of
liquidation to investors, such as the losses of the investment opportunity
 Aarti Kapoor
VMG Consumer Acquisition Corp.
March 20, 2023
Page 2
      in a target company, any price appreciation in the combined company, and
the warrants,
      which would expire worthless.
        We remind you that the company and its management are responsible for
the accuracy
and adequacy of their disclosures, notwithstanding any review, comments, action
or absence of
action by the staff.

       Please contact Catherine De Lorenzo at 202-551-4079 or Pam Howell at
202-551-3357
with any questions.



                                                          Sincerely,
FirstName LastNameAarti Kapoor
                                                          Division of
Corporation Finance
Comapany NameVMG Consumer Acquisition Corp.
                                                          Office of Real Estate
& Construction
March 20, 2023 Page 2
cc:       Ryan J. Maierson, Esq.
FirstName LastName