BONUS COMPENSATION AGREEMENT 
          
          
                   THIS BONUS COMPENSATION AGREEMENT ["Bonus Agreement"] is  
 
         made  and  entered  into this 30th day of September, 1994, by and  
 
         between AMVESTORS FINANCIAL CORPORATION ["AmVestors"] and AMERICAN  
 
         INVESTORS  LIFE  INSURANCE  COMPANY,  INC.  ["AILICO"], all Kansas  
 
         corporations, as parties of the first  part,  and  MARK  V.  HEITZ  
 
         ["Mr. Heitz"], an individual, party of the second part. 
 
                                    WITNESSETH: 
 
                   WHEREAS,   AmVestors  has  employed  Mr.  Heitz  as  its  
 
         President and General Counsel, and AILICO has employed  Mr.  Heitz  
 
         as  its  Chairman of the Board of Directors and General Counsel in  
 
         accordance  with  the  terms  and  conditions  of  an   Employment  
 
         Agreement dated December 17, 1992; 
 
                   WHEREAS,  in  accordance  with  the Employment Agreement  
 
         dated December 17, 1992, the Board of Directors of  AmVestors  and  
 
         AILICO  have  established  the  amount  of Mr. Heitz's annual base  
 
         salary, benefits and perquisites, but have not provided  him  with  
 
         any  additional  compensation based upon the financial performance  
 
         or  profitability  of   AmVestors   and   its   affiliates   ["the  
 
         Companies"]; 
 
                   WHEREAS, AmVestors and AILICO believe that Mr. Heitz may  
 
         be in a  position  to  influence  the  financial  performance  and  
 
         profitability  of  the  Companies  by  virtue  of  his employment,  
 
         knowledge and experience; 
 
                   WHEREAS, AmVestors and  AILICO  believe  that  the  best  
 
         interests of the Companies, their shareholders, policyholders and/ 
 
         or creditors will be  promoted  by  providing  Mr.  Heitz  with  a  
          
          
                                        -1-  
 
 
 
         personal  financial incentive to maximize the profitability of the  
 
         Companies, and that this objective can be  attained  by  affording  
 
         him the opportunity to earn additional or bonus compensation based  
 
         upon objective indicia of performance; 
 
                   WHEREAS, AmVestors and  AILICO  desire  to  provide  Mr.  
 
         Heitz   with   the   opportunity   to  earn  additional  or  bonus  
 
         compensation based upon the financial performance of the Companies  
 
         in accordance with the terms and conditions described below; 
 
                   WHEREAS,  Mr.  Heitz  desires  the  opportunity  to earn  
 
         additional or bonus compensation, in addition to his  annual  base  
 
         salary,   benefits  and  perquisites,  based  upon  the  financial  
 
         performance of the Companies in  accordance  with  the  terms  and  
 
         conditions described below. 
 
                   NOW  THEREFORE, in consideration of the mutual covenants  
 
         and conditions contained herein, the parties expressly  understand  
 
         and agree as follows: 
 
                   1.   Performance of Executive Employee.  Mr. Heitz shall  
 
         fully discharge his duties and responsibilities in accordance with  
 
         the  Employment  Agreement  dated  December  17,  1992,  and shall  
 
         utilize his best efforts to maximize the financial performance and  
 
         profitability  of  the  Companies  to the fullest extent permitted  
 
         under law. 
 
                   2.   Additional or Bonus Compensation.  During each year  
 
         of  his employment, Mr. Heitz shall be entitled to earn additional  
 
         or bonus compensation based upon the annual financial  performance  
 
         of  AmVestors and its affiliates, and shall be entitled to receive  
 
         such compensation if one or more specified performance  objectives  
 
          
          
                                        -2- 


         have  been  fulfilled  and  the  conditions  of  this  section are  
 
         otherwise satisfied.  
 
                        (a)  Peformance Objectives   During  each  calendar  
 
         year  of his employment, Mr. Heitz shall be entitled to additional  
 
         or bonus compensation if one or more of the following goals is met   
 
         for  the calendar year as a whole: (i) AmVestors achieves a return  
 
         on equity equal to or greater than 13%;  (ii)  AmVestors  achieves  
 
         asset  growth  equal  to  or  greater  than  15%;  (iii) AmVestors  
 
         realizes a total return on  its  own  common  stock  equal  to  or  
 
         greater than the total return reported in the Standard & Poor Life  
 
         Index for the life insurance industry that year;  (iv)  AmVestors'  
 
         core  operating earnings are equal to or greater than the reported  
 
         expectations of market analysts as of April 1st  of  the  calendar  
 
         year;  (v)  AILICO  receives  premiums  and  annuity consideration  
 
         before reinsurance equal to or greater  than  $300  million;  (vi)  
 
         AmVestors  realizes  and/or  maintains  a gross margin equal to or  
 
         greater than 200 basis points ["BP"]; and  (vi)  AmVestors  incurs  
 
         total expenses equal to or less than 100 basis points ["BP"].  
 
                        (b)  Definitions   For  purposes  of  this section:   
 
         (i) "return on equity" shall be stated  as  a  percentage  derived  
 
         from  net  income  divided by average shareholder's equity for the  
 
         calendar year; (ii) "asset growth" shall be stated as a percentage  
 
         derived from total assets as of December 31st of the calendar year  
 
         minus total assets as of December 31st of the  preceding  calendar  
 
         year  divided by total assets as of December 31st of the preceding  
 
         calendar year; (iii) "total return on its own common stock"  shall  
 
         be  calculated  using  the  same  factors and metholodology as the  
                                        -3- 

         Standard & Poor  Life  Index,  including  stock  appreciation  and   
 
         dividends  per share, if any, during the calendar year; (iv) "core  
 
         operating earnings" shall be derived from the corresponding  entry  
 
         on  Form  10K of AmVestors' annual report to the shareholders; (v)  
 
         "the reported expectations of market analysts" means any published  
 
         forecast(s)  of future financial performance deemed to be reliable  
 
         by AmVestors' Board of Directors  in  its  sole  discretion;  (vi)  
 
         "premiums  and  annuity consideration before reinsurance" shall be  
 
         derived from AILICO's  annual  statement  filed  with  the  Kansas  
 
         Insurance  Department;  (vii) "gross margin" shall be derived from  
 
         the corresponding entry in the margin  analysis  on  Form  10K  of  
 
         AmVestors'  annual  report  to the shareholders; and (viii) "total  
 
         expenses" means general insurance  expenses  and  amortization  of  
 
         deferred  acquisition  cost ["DAC"] associated with core operating  
 
         earnings stated as a percentage of average invested assets for the  
 
         calendar year. 
 
                        (c)  Additional   or   Bonus  Compensation  Formula   
 
         Additional  or  bonus  compensation   shall   be   calculated   by  
 
         multiplying  Mr.  Heitz's annual base salary for the calendar year  
 
         ["base"] times the ratio of performance  objective  points  earned  
 
         divided  by  total  performance  objective  points  possible.  For  
 
         purposes of this formula, performance objectives are assigned  the  
 
         following point values:   
 
                   Objective                               Points 
              AmVestors Return on Equity > 13%  . . . . . .  1 
               
              AmVestors Asset Growth > 15%  . . . . . . . .  1 
               
              Total Return on AmVestors Stock  
                 > Total Return on S&P Life Index . . . . .  1 
- - -4- 
              AmVestors Core Operating Earnings  
                 > Analyst Expectations . . . . . . . . . .  1 
               
              AILICO Premiums & Annuity  
                 Consideration > $300 Million . . . . . . .  1 
               
              AmVestors Gross Margin > 200 BP . . . . . . . 0.5 
               
              AmVestors Total Expenses  
                 < 100 BP . . . . . . . . . . . . . . . . . 0.5 
for a total of 6.0 performance objective points possible each year  
 
         in  which  such  criteria  are  utilized.   In   determining   the  
 
         multiplication  ratio  as a fractional amount, the total objective  
 
         points earned serves as the  numerator  and  the  total  objective  
 
         points  possible  serves  as  the  denominator.  If no performance  
 
         objectives are achieved for the calendar year as a whole, however,  
 
         no points are earned and no additional or bonus compensation shall  
 
         be due. 
 
                        (d)  Modification of Performance Measures and Point  
 
         Values   During  the  first ninety (90) days of calendar year 1995  
 
         and each calendar year thereafter as deemed appropriate, the Board  
 
         of  Directors  of  AmVestors  and AILICO, in consultation with the  
 
         Compensation Committee, is authorized in its  sole  discretion  to  
 
         amend,   modify   and/or   supplement  the  performance  goals  or  
 
         objectives set forth in subsections (a), (b) and (c) above, and to  
 
         assign  relative  point  values  to  all such performance goals or  
 
         objectives, for the purpose of determining Mr. Heitz's eligibility  
 
         for  additional  or bonus compensation and calculating its amount,  
 
         and any such amendments or modifications shall be effective as  of  
 
         January 1st of any calendar year in which the action is taken.   
                                        -5- 

                        (e)  Allocation  and Payment of Additional or Bonus  
 
         Compensation   The  total  amount  of  any  additional  or   bonus  
 
         compensation  which  may  be otherwise due in accordance with this  
 
         section for any year of Mr. Heitz's employment shall be  allocated  
 
         in  equal  amounts  to  a cash bonus and a salary bonus to be paid  
 
         during the next succeeding calendar  year  as  follows:   (i)  Mr.  
 
         Heitz  shall be paid the total amount of the cash bonus [i.e., 50%  
 
         of all additional or bonus compensation] in a lump sum as soon  as  
 
         practicable  following  receipt  of the certified audit report for  
 
         the year in which objective points were earned, but no later  than  
 
         April  15th;  and (ii) Mr. Heitz shall be paid the total amount of  
 
         the salary bonus in equal bi-monthly installments from April  15th  
 
         through December 31st except as otherwise provided herein. 
 
                        (f)  Entitlement to and Forfeiture of Additional or  
 
         Bonus Compensation Under Prescribed Circumstances   The  terms  of  
 
         this subsection shall have the same meaning as terms utilized in a  
 
         comparable context of the Employment Agreement dated December  17,  
 
         1992.  
 
                             (i)  Expiration  of Term of Employment  In the  
 
         event that Mr. Heitz's employment is  terminated  for  any  reason  
 
         upon  expiration of the period covered by his Employment Agreement  
 
         dated December 17, 1992, Mr. Heitz shall be entitled to receive  a  
 
         lump  sum  payment  equal to the full amount of any cash bonus and  
 
         salary bonus that would otherwise have been due or owing  to  him,  
 
         which  shall be paid within ten (10) days following receipt of the  
 
         certified  audit  report  for  the  last  calendar  year  of   his  
 
         employment. 
                                        -6- 

                             (ii) Death  or  Disability   In the event that  
 
         Mr. Heitz's employment is terminated due to death or disability at  
 
         any time prior to December 31st of any calendar year, his personal  
 
         representative(s): shall be entitled to receive a lump sum payment  
 
         equal  to  the full amount of any cash bonus and salary bonus that  
 
         would otherwise have been due or owing to him for the remainder of  
 
         such calendar year, which shall be paid within thirty (30) days of  
 
         death or disability; and, if Mr. Heitz was employed at least  nine  
 
         (9)  months during the calendar year of death or diability, a lump  
 
         sum payment equal to the full amount of any cash bonus and  salary  
 
         bonus  that  would  otherwise have been due or owing to him during  
 
         the next succeeding calendar year, which shall be paid within  ten  
 
         (10)  days following receipt of the certified audit report for the  
 
         calendar year of his death or disability. 
 
                             (iii)     Termination For Good Reason  In  the  
 
         event  that  Mr.  Heitz terminates his employment for good reason,  
 
         including a change in control, at any time prior to December  31st  
 
         of  any  calendar year, he shall be entitled to receive a lump sum  
 
         payment equal to the full amount of  any  cash  bonus  and  salary  
 
         bonus  that  would otherwise have been due or owing to him for the  
 
         remainder of such calendar year, which shall be paid within thirty  
 
         (30) days of termination; and an additional lump sum payment equal  
 
         to the full amount of any cash bonus and salary bonus  that  would  
 
         otherwise have been due or owing to him during the next succeeding  
 
         calendar year, which shall be paid within ten (10) days  following  
 
         receipt of the certified audit report for the year of termination.  
                                        -7- 
                             (iv)   Termination Without Good Reason  In the  
 
         event that Mr. Heitz terminates his employment without good reason  
 
         prior  to  December  31st  of  any  calendar year, Mr. Heitz shall  
 
         forfeit his right to any unpaid salary bonus through the remainder  
 
         of  the  calendar  year of termination, and Mr. Heitz shall not be  
 
         entitled to receive any cash bonus or salary bonus that would have  
 
         otherwise  been  due  or owing to him hereunder at any time during  
 
         the calendar year following such termination.      
 
                             (v) Termination Without Cause   In  the  event  
 
         that  Mr.  Heitz's  employment  is  terminated by AmVestors and/or  
 
         AILICO without cause prior to December 31st of any calendar  year,  
 
         Mr. Heitz shall be entitled to receive the full amount of any cash  
 
         bonus and salary bonus otherwise due in that calendar year,  which  
 
         shall  be  paid  within ten (10) days of such termination; and, if  
 
         Mr. Heitz was employed for at least nine  (9)  months  during  the  
 
         year of termination, he shall be entitled to receive an additional  
 
         lump sum payment equal to the full amount of the  cash  bonus  and  
 
         salary  bonus  that  would have otherwise been due or owing to him  
 
         hereunder during the next succeeding calendar year, which shall be  
 
         paid within ten (10) days following receipt of the certified audit  
 
         report for the year of termination. 
 
                             (vi) Termination for Cause  In the event  that  
 
         AmVestors and/or AILICO terminate Mr. Heitz's employment for cause  
 
         prior to December 31st of  any  calendar  year,  Mr.  Heitz  shall  
 
         forfeit his right to any unpaid salary bonus through the remainder  
 
         of the calendar year of termination, and Mr. Heitz  shall  not  be  
 
         entitled to receive any cash bonus or salary bonus that would have  
                                        -8- 
         otherwise been due or owing to him hereunder at  any  time  during  
 
         the next succeeding calendar year.       
 
                   3.   Governing   Law  and  Binding  Effect   This  Bonus  
 
         Agreement shall be governed by the laws of the  State  of  Kansas,  
 
         and  shall  be  binding upon the parties hereto, their successors,  
 
         heirs, legatees and personal representatives. 
 
                   IN WITNESS WHEREOF,  parties  hereto  have  signed  this  
 
         Bonus Compensation Agreement the day and year first written above. 
 
                                          
                                         PARTY OF THE FIRST PART: 
                                          
                                          
                                         AMVESTORS FINANCIAL CORPORATION 
                                          
                                          
                                          
                                          
                                         By:/s/Ralph W. Laster, Jr.   

                                            Ralph W. Laster, Jr., its 
                                            Chairman of the Board and Chief 
                                            Executive Officer 
         ATTEST: 
          
          
          
         /s/Lynn F. Hammes                          
         CORPORATE SECRETARY 
                                         AMERICAN INVESTORS LIFE INSURANCE 
                                            COMPANY, INC. 
                                          
                                          
                                          
                                          
                                         By:/s/Ralph W. Laster, Jr.

                                            Ralph W. Laster, Jr., its 
                                            President and Chief Executive 
                                            Officer  
         ATTEST: 
          
          
          
         /s/Lynn F. Hammes                          
         CORPORATE SECRETARY 
                                         -9-

                                         COMPENSATION COMMITTEE - AMVESTORS  
                                         FINANCIAL CORPORATION and AMERICAN  
                                         INVESTORS LIFE INSURANCE COMPANY, 
                                            INC.  
                                          
                                          
                                          
                                          
                                         By:/s/R. Rex Lee           
                                            R. Rex Lee, it Chairman 
                                          
                                          
                                         PARTY OF THE SECOND PART: 
                                          
                                          
                                          
                                          
                                         /s/MarK V. Heitz            
                                         MARK V. HEITZ 
 -10-