1994 STOCK PURCHASE PLAN FOR NON-EMPLOYEE DIRECTORS
ARTICLE I - PURPOSE OF PLAN AND CERTAIN DEFINED TERMS
            1.1  PURPOSE OF PLAN.  AmVestors Financial Corporation (the 
"Company") has adopted the 1994 Stock Purchase Plan for Non-Employee 
Directors (the "Plan") to provide Non-Employee Directors with an increased 
equity interest in the Company in order to attract and retain well-qualified 
individuals to serve as Non-Employee Directors and to enhance the identity of 
interests between Non-Employee Directors and the stockholders of the Company.
            1.2  CERTAIN DEFINED TERMS.  Whenever used in this Plan, the 
following defined terms shall have the meanings set forth below.
                     (a)    "Election" means an election to purchase Stock 
under the Plan on a Purchase Date in lieu of receiving 
Fees.
                     (b)    "Election Date" means July 20th and January 20th.
                     (c)    "Fair Market Value" means, when used with respect 
to a share of Stock, the average of the high and 
low prices at which the Stock was sold on the relevant date, or if there were 
no trades on such date, then the last day traded immediately prior to the 
relevant date, as reported on the National Association of Securities Dealers 
Automated Quotations ("NASDAQ") National Market System.  If the Stock is not 
reported on the NASDAQ National Market System, Fair Market Value shall mean 
the average of the highest and lowest quoted selling prices for the Stock on 
the relevant date, or, if there were no trades on such date, then the last 
day traded immediately prior to the relevant date, as reported in the New 
York Stock Exchange - Composite Transactions by the Wall Street Journal, or, 
if the Stock is not listed on the New York Stock Exchange, as reported on 
such other principal United States securities exchange registered under the 
Securities Exchange Act of 1934 (the "1934 Act") on which the Stock is 
listed.
                     (d)    "Fees" means annual and per meeting attendance 
fees received for service on the Board of Directors 
and Committees of the Board of Directors.
                     (e)    "Non-Employee Director" means a member of the 
Board of Directors of the Company who is not an 
employee of the Company or any of its affiliates or subsidiaries.
                     (f)    "Participant" means any Non-Employee Director who 
has made an Election.
                     (g)    "Purchase Date" means the last business day in 
the month of July or the month of January, immediately 
following the

expiration of a period of six months beginning on the date of a 
Participant's Election.
                     (f)    "Stock" means the Company's Common Stock, no par 
value per share.
ARTICLE II - ELIGIBILITY AND PARTICIPATION
            Only Non-Employee Directors shall be eligible to participate in 
the Plan, and participation in the Plan is subject to irrevocable Elections 
as set forth hereinafter.
ARTICLE III - TERMS AND CONDITIONS
            3.1    ELECTIONS.  Commencing on the effective date of the Plan, 
on or before each Election Date, each Participant 
may provide the Company with an Election covering all or any portion of his 
or her Fees earned during the period commencing on the last business day of 
the month of the applicable Election Date and ending on the applicable 
Purchase Date.  Participants shall submit Elections to the Company in 
writing.  Each Election shall set forth the portion of the Fees that is to be 
covered by the Election (the "Purchase Amount").  Elections shall be 
irrevocable as of the applicable Election Date.  The Company shall withhold 
the Purchase Amount from Fees earned by such Participant during the period 
commencing on the last business day of the month of the applicable Election 
Date and ending on the applicable Purchase Date.  No interest shall be paid 
on amounts withheld from a Participant's Fees pending the purchase of Stock 
on a Purchase Date.
            3.2    PURCHASES OF STOCK.  The Purchase Amount shall 
automatically be used to purchase Stock from the Company on the 
applicable Purchase Date.  The number of shares of Stock to be purchased 
pursuant to an Election shall be determined by dividing the Purchase Amount 
by the Fair Market Value of a share of Stock on the Purchase Date.  The price 
per share shall be the Fair Market Value on the Purchase Date and shall be 
payable to the Company solely from the Purchase Amount.  Notwithstanding the 
foregoing, only whole numbers of shares of Stock may be purchased under the 
Plan.  To the extent the Purchase Amount is not used toward the purchase of 
Stock on any Purchase Date, that portion of the Purchase Amount will be 
returned to the Participant.
ARTICLE IV - DELIVERY OF STOCK CERTIFICATES
            The Company shall issue and deliver a certificate representing 
shares of Stock purchased under the Plan to the Participant as soon as 
practicable following the Purchase Date. The Company may legend the 
certificates 

delivered in accordance herewith to give appropriate notice of any 
restrictions on the shares of Stock represented by such certificates, 
including, without limitation, restrictions under Federal or state securities 
laws.
ARTICLE V - SHARES AVAILABLE UNDER PLAN
            The aggregate number of shares of Stock that may be purchased 
under the Plan shall not exceed one hundred thousand (100,000) shares, unless 
such number of shares is adjusted as provided in Article VIII of this Plan. 
ARTICLE VI - TERMINATION OF DIRECTOR STATUS
            If a Participant ceases to be a director of the Company for any 
reason following the delivery of an Election to the Company but prior to the 
next Purchase Date, then the Election shall cease to be effective and any 
amounts withheld from such Participant's Fees pursuant to the Election shall 
be paid to such Participant in cash as soon as practicable.
ARTICLE VII - RIGHTS AS A STOCKHOLDER
            A Participant shall have no rights as a stockholder of the 
Company with respect to any shares of Stock until the shares are purchased 
under the Plan. 
ARTICLE VIII - ADJUSTMENT UPON CHANGES IN CAPITALIZATION
            In the event of a stock dividend, stock split or combination, 
reclassification, recapitalization or other capital adjustment of shares of 
Stock, the maximum number of shares of Stock that may be purchased under the 
Plan shall be proportionately adjusted to account for the change.  No 
fractional shares of Stock shall be issued under the Plan on account of any 
adjustment specified herein.  
ARTICLE IX - TERMINATION AND AMENDMENT OF PLAN
            The Board of Directors of the Company may at any time terminate, 
suspend or amend this Plan; PROVIDED that no such amendment which requires 
stockholder approval in order for the Plan to continue to comply with Rule 
16b-3 under the 1934 Act (including any successor to such Rule) shall become 
effective unless such amendment shall be approved by the stockholders of the 
Company.

ARTICLE X - GOVERNMENT REGULATIONS
            10.1  LIMITATION ON OBLIGATIONS TO ISSUE STOCK.  The obligations 
of the Company under this Plan shall be subject to all applicable laws, rules 
and regulations and the obtaining of all such approvals by governmental 
agencies as may be deemed necessary or appropriate by the Board of Directors 
of the Company.
            10.2  CERTAIN NECESSARY OR APPROPRIATE CHANGES.  Except as 
otherwise provided in Article IX of this Plan, the Board of Directors of the 
Company may make such changes as may be necessary or appropriate to comply 
with the rules and regulations of any governmental authority.
ARTICLE XI - MISCELLANEOUS
            11.1   UNFUNDED PLAN.  The Plan shall be unfunded with respect to 
the Company's obligations hereunder, and a 
Participant's rights to receive any payment hereunder shall be not greater 
than the rights of an unsecured general creditor of the Company.
            11.2   NON-TRANSFERABILITY; ENCUMBRANCES.  A Participant may not 
make any transfer (including, but not limited to, 
assignment, pledge or hypothecation) of his or her rights under the Plan.  An 
Election and the purchase of Stock under this Plan may only be made by a 
Participant during such Participant's tenure as a Non-Employee Director.  Any 
attempt to assign, transfer or hypothecate any right under the Plan shall be 
void and of no force and effect whatsoever.
            11.3   APPLICABLE LAW.  The validity, interpretation and 
administration of this Plan and any rules, regulations, 
determinations or decisions made hereunder, and the rights of any and all 
persons having or claiming to have any interest herein or hereunder, shall be 
determined exclusively in accordance with the laws of the State of Kansas, 
without regard to the choice of laws provisions thereof.
            11.4   HEADINGS.  The headings in this Plan are for reference 
purposes only and shall not affect the meaning or 
interpretation of this Plan.
            11.5  SECURITIES LAW COMPLIANCE.  Transactions under this Plan 
are intended to comply with all applicable conditions or Rule 16b-3 or its 
successors under the 1934 Act.  To the extent any provision of this Plan or 
action hereunder by the Board of Directors fails to so comply, it shall be 
deemed null and void, to the extent permitted by law and deemed advisable by 
the Board of Directors.

            11.6   NOTICES.  All notices or other communications given 
pursuant to this Plan shall be in writing and shall be 
sufficiently given if hand-delivered or mailed by certified mail, addressed 
to any Participant at the address contained in the records of the Company or 
to the Company at its principal office.
ARTICLE XII - EFFECTIVE DATE OF PLAN
            This Plan shall become effective on the date on which it was 
adopted by the Board of Directors of the Company (February 24, 1994); 
PROVIDED
 that it is approved by the affirmative vote of the holders of a majority of 
the votes of the holders of the Stock present, or represented, and entitled 
to vote, at a meeting of the stockholders of the Corporation duly held in 
accordance with the laws of the State of Kansas on or before February 1, 
1995.