SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

Form 10-Q

QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934



For the Three Months Ended March 31, 1996


Commission File Number 0-15330


AMVESTORS FINANCIAL CORPORATION
                                         
______________________________________________        

(Exact name of registrant as specified in its charter)

               Kansas                                48-1021516
   ____________________________             _____________________________
 (State or other jurisdiction of          (I.R.S. Employer Identification No.)
  incorporation or organization)

 415 Southwest 8th Avenue, Topeka, Kansas               66603
_________________________________________        ___________________
(Address of principal executive offices)                (Zip code)


Registrant's telephone number, including area code:  (913) 232-6945
                                                     ________________

                Indicate by check mark whether the registrant: (1) has filed 
all reports required to be filed by Section 13 or 15 (d) of the Securities 
Exchange Act of 1934 during the preceding 12 months (or for such shorter 
period that the registrant was required to file such reports) and (2) has 
been subject to such filing requirements for the past 90 days.
Yes    X          No
        
        Indicate the number of shares outstanding of each of the issuer's 
classes of common stock, as of the close of the period covered by this 
report.

       Class                                   Outstanding March 31, 1996
       _______                              _______________________________
       Common Stock, no par value                   10,154,995 shares

AMVESTORS FINANCIAL CORPORATION
INDEX


PARTI.               Financial Information:                                    
                     Page Number
                     Consolidated Balance Sheets-
                       March 31, 1996 and December 31, 1995             2-3
                     Consolidated Statements of Earnings-
                       Three months ended March 31, 1996 and 1995         4
                     Consolidated Statements of Stockholders' Equity-
                       Twelve months ended December 31, 1995 and
                       Three months ended March 31, 1996                  5
                     Consolidated Statements of Cash Flows-
                       Three months ended March 31, 1996 and 1995       6-7
                     Notes to Consolidated Financial Statements        8-23
                     Management's Discussion and Analysis of Financial
                       Condition and Results of Operations            23-28

PART II.             Other Information                                28-31
1

AMVESTORS FINANCIAL CORPORATION AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
March 31, 1996 and December 31, 1995
(000's Omitted)
(Unaudited)



ASSETS                                              1996                1995
_______________________________________           ___________        _________ 
                                                                
Investments:
    Debt securities:
      Bonds:
        Available-for-sale (cost: $2,035,105 and
         $1,947,777)..........................     $ 2,063,146       2,044,606
        Trading (cost: $1,650 and $1,489).....           1,668           1,485
                                                     2,064,814       2.046,091
    Equity securities:
      Common stock:
        Available-for-sale (cost: $1,347 and $1,047)     1,585           1,181
      Preferred stock:
        Available-for-sale (cost: $14,533 and $7,566)    15,016          7,733
        Trading (cost: $1,074 and $619)...........        1,091            629
                                                         17,692          9,543
    Other long-term investments..................        34,515         39,491
    Short-term investments.........................         427            436
        Total investments.........................    2,117,448      2,095,561
Cash and cash equivalents......................          12,512         48,281
Accounts receivable (net of allowance for uncollectible
    accounts of $815 and $739)...................           275           454
Amounts receivable under reinsurance agreements.....    144,169       146,618
Amounts receivable on securities settlements in process   1,743        10,873
Accrued investment income....................            29,501        29,357
Deferred policy acquisition costs....................   163,812       140,476
Other assets.......................................       6,163         4,584
        Total assets............................     $2,475,623     2,476,204

See notes to consolidated financial statements.
2

AMVESTORS FINANCIAL CORPORATION AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
March 31, 1996 and December 31, 1995
(000's Omitted, except per share data)
(Unaudited)


LIABILITIES AND STOCKHOLDERS' EQUITY                  1996           1995
______________________________________           ______________  _____________ 
                                                             
Liabilities:

    Policy liabilities:
      Future policy benefits..............           $ 2,296,246     2,259,028
      Other policy liabilities...........                  6,654         7,312
                                                       2,302,900     2,266,340
    
    Notes payable.....................                     7,000         7,000
    Amounts due on securities settlements in process       3,400         1,438
    Deferred income taxes.........................         6,443        22,901
    Accrued expenses and other liabilities..........       6,598         4,080
                  Total liabilities..............      2,326,341     2,301,759
Commitments and contingencies

Stockholders' equity:
    Preferred stock, $1.00 par value, authorized -
      2,000,000 shares.............................           -             -
    Common stock, no par value, authorized - 
      25,000,000 shares; issued and outstanding -
       10,154,995
       shares in 1996 and 10,140,738 shares in 1995..    12,922         12,904
    Paid in capital..............................        64,371         64,284
Unrealized investment gains (losses)(net of deferred
policy acquisition cost amortization expense (benefit)
    of $8,092 and $27,327 and deferred income tax
      expense (benefit) of $7,234 and $24,431).....      13,436         45,372
    Retained earnings............. ............          61,382         54,714
                                                        152,111        177,274
    Less leveraged employee stock ownership trust
      (LESOP)  ....................................      (2,829)       (2,829)
       Total stockholders' equity                       149,282        174,445
     Total liabilities and stockholders' equity..    $2,475,623      2,476,204

See notes to consolidated financial statements.
3

AMVESTORS FINANCIAL CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF EARNINGS
Three months ended March 31, 1996 and 1995
(000's Omitted, except per share data)
(Unaudited)


                                                         1996             1995
                                                              
Revenue:
    Insurance premiums and policy charges........     $ 2,457            1,904
    Net investment income.........................     39,169           38,220
    Net investment gains (losses)................       7,627             (10)
    Other revenue...............................           25               98
    Total revenue.................................     49,278           40,212
Benefits and expenses:
    Benefits, claims and interest credited
    to policyholders.........................          30,620           29,000
    Amortization of deferred policy acquisition
    costs    ................................           4,970            2,988
    General insurance expenses..................        1,921            2,215
    Premium and other taxes, licenses and fees.....       251              525
    Other expenses.................................        60               54
    Total benefits and expenses.................       37,822           34,782
Operating earnings..............................       11,456            5,430
Interest expense..............................            125               21
Earnings before income tax expense...........          11,331            5,409
Income tax expense..........................            3,910            1,893
Net earnings..................................     $    7,421            3,516
Earnings per share of common stock:
    Primary:
    Net earnings..............................     $      .71              .34

    Fully diluted:
     Net earnings.............................     $      .71              .34

Average share outstanding:
    Primary                                            10,427           10,251
    Fully diluted........................              10,493           10,292

See notes to consolidated financial statements.
4

AMVESTORS FINANCIAL CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
(000's Omitted, except share and per share data)
(Unaudited)


                                         Unrealized        
                                          Investment 
                        Common   Paid-in     Gains  Retained
                       Stock     Capital   (Losses) Earnings  LESOP  Total
                                                  
Balance as of January
 1, 1995                $12,769   63,499   (7,813)  38,876   (3,135)  104,196
Net earnings........         -        -         -   16,599        -    16,599
Change in unrealized
investment
  gains (losses).........    -        -     53,185      -         -    53,185
Cash dividends to
stockholders
  ($.075 per share on
common
  stock)............         -        -         -     (761)       -     (761)
Issuance of common stock:
  upon exercise of
options                    135      785<F1>     -        -        -      920
Allocation of LESOP
shares                       -        -         -        -      306      306
Balance December
31, 1995                12,904    64,284   45,372   54,714   (2,829)  174,445
Net earnings.....            -        -         -    7,421        -     7,421
Change in unrealized
investment
  gains (losses)....         -        -   (31,936)      -         -   (31,936)
Cash dividends to
stockholders
  ($.075 per share on
common
   stock)..............     -        -         -      (753)       -     (753)
Issuance of common stock:
  upon exercise of
options                    18       87<F1>     -         -        -      105
Balance March 31,
 1996                 $12,922   64,371     13,436    61,382  (2,829) 149,282
<FN<F1> Net of income tax benefit of $29 and $440 for the period ended March
31, 
1996 and December 31, 1995, respectively.

See notes to consolidated financial statements.
5

AMVESTORS FINANCIAL CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
Increase (Decrease) in Cash and Cash Equivalents
Three months ended March 31, 1996 and 1995
(Unaudited)
(000's Omitted)


                                              1996                       1995
                                                              
Operating Activities:
    Net earnings..........................     $  7,421                  3,516
    Adjustments to reconcile net earnings to
net cash
    provided by (used in) operating activities:
      Interest credited to policyholders.......  30,835                 29,242
      Amortization of (discounts) premiums on
debt
       securities, net......................       (241)                 (266)
      Amortization of deferred policy
acquisition costs...............                  4,970                  2,988
      Net investment (gains) losses.....         (7,627)                    10
      Accrued investment income............        (144)                   133
      Deferred income taxes................         737                  2,411
      Other, net..........................        2,779                  2,093
    Net cash provided by operating activities    38,730                 40,127
Investing Activities:
    Purchases of securities:
     Held-to-maturity.................                -                  (612)
     Available-for-sale................        (261,348)              (40,042)
     Trading...........................          (6,332)                    -
    Proceeds from sale of securities:
     Held-to-maturity......................           -                     -
     Available-for-sale.................        135,203                  1,721
     Trading.............................         6,290                      -
    Proceeds from maturity or redemption
of securities:
     Held-to-maturity......................          -                   4,793
     Available-for-sale...................      38,558                  25,131
     Trading.............................          259                       -
    Other long-term investments, net.....        4,977                   4,728
    Short-term investments, net..........            9                      67
    Capitalization of deferred policy
acquisition costs    .....................      (9,071)                (7,436)
    Other, net........................            (984)                  (156)
    Net cash used in investing activities....  (92,439)               (11,806)
Financing Activities:
    Premiums received.....................      97,144                 75,768
    Surrender and death benefits paid......    (93,786)               (96,499)
    Surrender and risk charges collected....     1,880                  1,507
    Securities settlements in process.......    11,092                     65
    Cash dividends to stockholders......          (753)                     -
    Issuance of common stock..........             105                    260
    Other, net........................           2,258                    424
    Net cash provided by (used in) financing
     activities.............................    17,940                (18,475)
Increase (Decrease) in Cash and Cash
Equivalents......................              (35,769)                 9,846
Cash and Cash Equivalents:
    Beginning of year................           48,281                 10,621

    End of year.............                  $ 12,512                 20,467

See notes to consolidated financial statements.
6

AMVESTORS FINANCIAL CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS (CONTINUED)
Increase (Decrease) in Cash and Cash Equivalents
Three months ended March 31, 1996 and 1995
(Unaudited)
(000's Omitted)


                                                 1996                 1995
                                                             
Supplemental schedule of cash flow information:
    Income tax payments (refunds)........       $     315              (1,272)
    Interest payments.......................    $     118                   -
Change in net unrealized investment gains
(losses).........................               $ (68,368)            19,792

Less: Associated (increase) reduction in
amortization
     of deferred policy acquisition costs          19,235             (4,948)

         Deferred income tax (expense) benefit..   17,197             (4,161)
    Net change in net unrealized gains (losses). $(31,936)            10,683

See notes to consolidated financial statements.
7

AMVESTORS FINANCIAL CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1.  Summary of Significant Accounting Policies:
_______________________________________________

A.  PRINCIPLES OF CONSOLIDATION:

        The consolidated financial statements include the accounts of 
AmVestors and its wholly-owned subsidiaries American Investors Life Insurance 
Company, Inc. (American), American Investors Sales Group, Inc. (American 
Sales), and AmVestors Investment Group, Inc. (AIG) (collectively the 
company). All significant intercompany accounts and transactions have been 
eliminated.
B.  ACCOUNTING PRINCIPLES AND PRACTICES:

        The accompanying unaudited consolidated financial statements have 
been prepared on the basis of generally accepted accounting principles as 
promulgated by the American Institute of Certified Public Accountants. In the 
opinion of the company, the consolidated financial statements contain all 
adjustments (consisting of only normal recurring accruals) necessary to 
present fairly the financial position as of March 31, 1996 and the results of 
earnings and the statements of cash flows for the three month periods ended 
March 31, 1996 and 1995.
C.  INVESTMENTS:

        Debt securities held-to-maturity are carried at amortized cost, 
except that those securities with an other than temporary impairment in 
value, are carried at estimated net realizable value. Debt securities 
available-for-sale are carried at estimated market value, with any unrealized 
gains or losses recorded in stockholders' equity.
        Investments are reviewed on each balance sheet date to determine if 
they are impaired. In determining whether an investment is impaired, the 
company considers whether the decline in market value at the balance sheet 
date is an other than temporary decline; if so, then the investment's 
carrying value is reduced to a new cost basis which represents estimated net 
realizable value. The decline in value is reported as a realized loss, and a 
recovery from the new cost basis is recognized as a realized gain only at 
sale.
        The estimates of net realizable value are based on information 
obtained from published financial information provided by issuers, 
independent sources such as broker dealers or the company's independent 
investment advisors. Such amounts represent an estimate of the consideration 
to be received in the future when the defaulted company's debt is settled 
through the sale of their assets or the restructuring of their debt. These 
estimates do not represent the discounted present value of these future 
considerations.
        Investments in common and preferred stock are carried at market, with 
unrealized gains (losses) recorded in stockholders' equity for securities 
available-for-sale.
        Investments in debt and equity securities which were purchased 
principally for the purpose of selling such securities in the near term are 
classified as trading securities and are carried at market. Unrealized gains 
(losses) are included currently in the results of earnings.
        The cost of securities sold is determined on the identified 
certificate basis.
        Other long-term investments include policy loans and mortgage loans 
on real estate which are carried at cost less principal payments since date 
of acquisition, and certain partnership investments which are carried at an 
amount equal to the company's share of the partner's estimated market value 
with any unrealized gains or losses recorded in net investment income.
8

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)
1. Summary of Significant Accounting Policies (continued):
___________________________________________________________
D.  FAIR VALUE OF FINANCIAL INSTRUMENTS:

        Estimated fair value amounts have been determined by the company 
using available market information and appropriate valuation methodologies. 
Due to the fact that considerable 
        judgment is required to interpret market data to develop the 
estimates of fair value, the estimates presented are not necessarily 
indicative of the amounts that could be realized in a current market 
exchange.
        The carrying values and estimated fair values of the company's 
financial
        instruments as of March 31, 1996, and December 31, 1995, were as 
follows:

                                                                      
                                   (000's Omitted)

                                  1996                          1995
                               Carrying       Fair      Carrying        Fair
                                 Value       Value       Value          Value
                                                      
    Assets
    Debt securities..          $2,064,814   2,064,814   2,046,091    2,046,091
    Equity securities.......       17,692      17,692       9,543        9,543
    Other long-term investments    34,515      34,524      39,491       39,546
    Short-term investments.....       427         427         436          436
    Cash and cash equivalents..    12,512      12,512      48,281       48,281
    Accounts receivable on
     securities settlements in
    process....................     1,743       1,743     10,873        10,873
    Accounts receivable and
    accrued investment income..    29,776      29,776     29,811        29,811
    Liabilities:
     Future policy benefits - 
     investment contracts.....  2,059,172   1,935,054   2,022,653    1,900,895
     Other policy liabilities.      6,654       6,654       7,312        7,312
     Notes payable............      7,000       7,000       7,000        7,000
     Amounts due on securities
     settlements in process..       3,400       3,400       1,438        1,438
     Accrued expenses and other
      liabilities..............     6,598       6,598       4,080        4,080

        DEBT SECURITIES - Fair values are based on quoted market prices or 
dealer quotes, if available. If a quoted market price is not available, fair 
value is estimated using quoted market prices for similar securities.
        EQUITY SECURITIES - Fair value equals the carrying value as these 
securities are carried at quoted market value.
        OTHER LONG-TERM INVESTMENTS - For certain homogeneous categories of 
mortgage loans, fair value is estimated using quoted market prices for 
securities backed by similar loans, adjusted for differences in loan 
characteristics. Fair value of policy loans and other
        long-term investments is estimated to approximate the assets' 
carrying value.
        SHORT-TERM INVESTMENTS AND CASH AND CASH EQUIVALENTS - The carrying 
amounts reported in the balance sheet approximate the assets' fair value.
        AMOUNTS RECEIVABLE ON SECURITIES SETTLEMENTS IN PROCESS - The 
carrying amount reported in the balance sheet approximates the fair value of 
this asset.
9

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

1. Summary of Significant Accounting Policies (continued):
___________________________________________________________

        ACCOUNTS RECEIVABLE AND ACCRUED INVESTMENT INCOME - THE CARRYING 
AMOUNTS REPORTED IN THE BALANCE SHEET FOR THESE ASSETS APPROXIMATES FAIR 
VALUE.
        FUTURE POLICY BENEFITS FOR INVESTMENT CONTRACTS - The fair values for 
deferred annuities were estimated to be the amount payable on demand at the 
reporting date as those investment contracts have no defined maturity and are 
similar to a deposit liability. The amount payable at the reporting date was 
calculated as the account balance less any applicable surrender charges.
        OTHER POLICY LIABILITIES - The carrying amount reported in the 
balance sheet approximates the fair value of these liabilities.
        NOTES PAYABLE - The fair value of the company's note payable has been 
estimated to be an amount equal to the balance reported in the balance sheet.
        AMOUNTS DUE ON SECURITIES SETTLEMENTS IN PROCESS - The carrying 
amount reported in the
        balance sheet approximates the fair value of this liability.
        ACCRUED EXPENSES AND OTHER LIABILITIES - The carrying amount reported 
in the balance sheet approximates the fair value of these liabilities.
        The use of different market assumptions and/or estimation 
methodologies could have a material effect on the estimated fair value 
amounts.
E. SIGNIFICANT RISKS AND UNCERTAINTIES:
        NATURE OF OPERATIONS - The company specializes in the sale of 
deferred annuity products, the earnings on which are not currently taxable to 
the annuity owner. Any changes in tax regulations which eliminate or 
significantly reduce this advantage of tax deferred income would adversely 
impact the operations of the company. The company's products are marketed 
through a network of independent agents licensed in 47 states and the 
District of Columbia. The company is not dependent on any one agent or agency 
for a substantial amount of its business. No single agent accounted for more 
than 1% of annuity sales in 1995, and the top twenty individual agents 
accounted for approximately 11% of 1995 annuity sales.
        USE OF ESTIMATES IN THE PREPARATION OF FINANCIAL STATEMENTS - The 
preparation of financial statements in conformity with generally accepted 
accounting principles requires management to make estimates and assumptions 
that affect the reported amounts of assets and liabilities and disclosure of 
contingent assets and liabilities at the date of the financial statements and 
the reported amounts of revenues and expenses during the reporting period. 
Actual results may differ from those estimates.
        CERTAIN SIGNIFICANT ESTIMATES - Certain costs incurred to acquire new 
business are deferred and amortized in relation to the incidence of expected 
gross profits over the expected life of the policies. Determination of 
expected gross profits includes management's estimate of certain elements 
over the life of the policies, including investment income, interest to be 
credited to the contract, surrenders and resultant surrender charges, deaths 
and in the case of life insurance, mortality charges to be collected. These 
estimates of expected gross profits are used as a basis for amortizing 
deferred costs. These estimates are periodically reviewed by management and, 
if actual experience indicates that the estimates should be revised, the 
total amortization recorded to date is adjusted by a charge or credit to 
earnings.
F.  DEFERRED POLICY ACQUISITION COSTS:
        The costs of acquiring new business (primarily commissions and policy 
expenses), which vary with and are directly related to the production of new 
business, have been deferred. The deferred costs related to investment-type 
deferred annuity contracts are amortized in
10

 
        NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

1. Summary of Significant Accounting Policies (continued):
___________________________________________________________
relation to the incidence of expected gross profits over the expected life of 
the policies. For single premium life insurance, deferred policy acquisition 
costs are amortized over the life of the policies, but not more than 20 years 
for policies issued before January l, 1987, and not more than 30 years for 
policies issued after December 31, 1986, based on the expected gross profits 
for the amortization periods. The deferred costs related to traditional life 
contracts are amortized over the premium paying period for the related 
policies using the same actuarial assumptions as to interest, mortality and 
withdrawals as are used to calculate the reserves for future benefits.
        Net investment gains (losses) realized in the first three months of 
1996 and 1995 resulted in the company experiencing investment margins greater 
than those estimated. As a result, $2,147,467 and $3,731 of the unamortized 
balance of deferred policy acquisition costs were expensed in the three 
months ended March 31, 1996 and 1995, respectively. The amount charged off is 
based on actual gross profits earned to date in relation to total gross 
profits expected to be earned over the life of the related contracts.
        Estimates of the expected gross profits to be realized in future 
years include the 
        anticipated yield on investments. Deferred policy acquisition costs 
will be adjusted in the future based on actual investment income earned.
g.  Future policy benefits:
        Liabilities for future policy benefits under life insurance policies, 
other than single
        premium life insurance, have been computed by the net level premium 
method based upon estimated future policy benefits (excluding participating 
dividends), investment yield, mortality and withdrawals giving recognition to 
risk of adverse deviation. Interest rates range from 41\2% to 101\2% 
depending on the year of issue, with mortality and withdrawal assumptions 
based on company and industry experience prevailing at the time of issue.
        For single premium life insurance and single premium annuities, the 
future policy
        benefits are equal to the accumulation of the single premiums at the 
credited rate of interest and for single premium whole life, less any 
mortality charges.
H.  PARTICIPATING POLICIES:
        The company issued participating policies in past years on which 
dividends are paid to policyholders as determined annually by the Board of 
Directors. The amount of dividends declared but undistributed is included in 
other liabilities. Policy benefit reserves do not include a provision for 
estimated future participating dividends.
I.  DEPRECIATION:
        The home office buildings are depreciated on the straight-line basis 
over estimated lives of 40 years. Other depreciation is provided on the 
straight-line basis over useful lives ranging from 5 to 8 years.
J.  INCOME TAXES:
        The company and its subsidiaries prepare and file their income tax 
returns on a
        consolidated basis.
        The company provides for the recognition of deferred tax assets and 
liabilities for the expected future tax consequences of events that have been 
reported in the financial statements on the liability method.
K.  EARNINGS PER SHARE:
        Earnings per share of common stock are computed by dividing net 
earnings by the sum of the weighted average number of shares outstanding 
during the period plus dilutive common stock equivalents applicable to stock 
options and warrants calculated using the treasury stock method.
11

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

1. Summary of Significant Accounting Policies (continued):
___________________________________________________________

L.  CONSOLIDATED STATEMENTS OF CASH FLOWS:
        For purposes of reporting cash flows, cash and cash equivalents 
includes cash and money market accounts.
M.  NEW ACCOUNTING STANDARDS:
        Effective January 1, 1995, the company adopted the provisions of SFAS 
No. 119, "Disclosure About Derivative Financial Instruments and Fair Value of 
Financial Instruments." This Statement requires disclosure about the amount, 
nature, and terms of derivative financial instruments. Since the company has 
no derivative financial
        instruments as defined in the Statement, the adoption of this 
accounting standard did not result in any additional financial statement 
disclosure.
        Effective November 30, 1995, the company adopted the provisions of "A 
Guide to Implementation of Statement 115 on Accounting for Certain 
Investments in Debt and Equity Securities" and transferred all bonds with an 
amortized cost of $1,159,390,768 classified as held-to-maturity to 
available-for-sale. The effect of the adoption was an increase in 
stockholders' equity of $21,218,205 (net of related amortization of deferred 
policy acquisition costs of $12,792,403 and deferred income taxes of 
$11,425,188). Net earnings for the year ended December 31, 1995 were not 
affected by the adoption of this implementation guide.
        Effective for fiscal years beginning after December 15, 1995, SFAS 
No. 121, "Accounting for the Impairment of Long Lived Assets" establishes 
accounting standards for the impairment of long-lived assets, certain 
intangibles, and goodwill related to those assets. The company does not 
expect this Statement to have a material affect on its consolidated financial 
statements.
        Effective for financial statements for fiscal years beginning after 
December 15, 1995, SFAS No. 123, "Accounting for Stock-Based Compensation," 
will require increased disclosure of compensation expense arising from stock 
compensation plans. The Statement encourages rather than requires companies 
to adopt a new method that accounts for stock compensation awards based on 
their estimated fair value at the date they are granted. Companies will be 
permitted, however, to continue accounting under APB Option No. 25 which 
requires compensation cost be recognized based on the difference, if any, 
between the quoted market price of the stock on the date of grant and the 
amount an employee must pay to acquire the stock. The company will continue 
to apply APB Option No. 25 in its consolidated financial statements and will 
disclose pro forma net income and earnings per share in a footnote to its 
consolidated financial statements, determined as if the new method were 
applied.
N.  RECLASSIFICATIONS:
        Certain reclassifications have been made to conform the March 31, 
1995 and December 31, 1995 financial statements to the March 31, 1996 
presentation.
2. Investments:
_________________
A summary of investment income is as follows:


                                                        (000's Omitted)
                                                        For the Period
                                                        Ended March 31,
                                                  1996                 1995
                                                             
Debt securities....................            $    37,781             36,199
Equity securities..................                    168                  6
Other long-term investments.......                   1,234              2,113
Short-term investments............                     715                435
                                                    39,898             38,753
Less investment expenses.........                      729                533
Net investment income...........               $    39,169             38,220

12

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)
2. Investments (continued):
______________________________


                                                   (000's Omitted)
                                                    For the Period
                                                    Ended March 31,
                                                 1996              1995
                                                          
Net investment gains (losses):
 Realized investment gains (losses):
    Debt securities, available-for-sale..         $   7,203                7
    Debt securities, held-to-maturity..........           -                6
    Debt securities, trading..................          280                -
    Equity securities, available-for-sale.....            -                2
    Equity securities, trading............              115                -
   Other...............................                   -              (25)
Net realized investment gains (losses).........       7,598              (10)
 Unrealized investment gains (losses):
    Debt securities, trading............                 22                 -
    Equity securities, trading...........                 7                 -
Net unrealized investment gains
(losses).......................................          29                 -
Net investment gains (losses)...................    $ 7,627               (10)

        Certain limited partnership investments are included in income from 
other long-term investments. These funds (commonly referred to as hedge 
funds) are managed by outside investment advisors. The investment guidelines 
of these partnerships provide for a broad range of investment alternatives, 
including stocks, bonds, futures, options, commodities, and various other 
financial instruments. These investments were purchased with the strategy 
that yields in excess of the S&P 500 Index may be obtained. The partnerships 
are carried at an amount equal to the company's share of the partnerships' 
estimated market value with related unrealized gains and losses recorded in 
net investment income. In accordance with the permitted guidelines, the 
investments purchased by these partnerships may experience greater than 
normal volatility which could materially affect the company's earnings for 
any given period.
        The maturity of the company's debt and equity securities portfolio as 
of March 31, 1996 was as follows:


                                                 (000's Omitted)
                                              As of March 31, 1996
                                  Available-for-Sale         Trading
                                             Estimated              Estimated
                                Amortized     Market     Amortized    Market
                                    Cost       Value        Cost       Value
                                                           
Debt securities:
 One year or less                $   41,941     40,151        -           -
 Two years through five years       439,092    449,821      759          756
 Six years through ten years      1,254,470  1,275,156      729          753
 Eleven years and after             299,602    298,018      162          159
                                  2,035,105  2,063,146    1,650        1,668
Equity securities                    15,880     16,601    1,074        1,091
                               $  2,050,985  2,079,747    2,724        2,759

These tables include mortgage-backed securities based on the estimated cash
flows of the
underlying mortgages.
13

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

2. Investments (continued):
_____________________________

        The book value, estimated market value and unrealized market gains 
and losses of debt and equity securities as of March 31, 1996, and December 
31, 1995, were as follows:


                                                      (000's Omitted)
                                                                    Estimated
                           Amortized        Unrealized   Unrealized   Market
                              Cost            Gains        Losses      Value
                                                        
       March 31, 1996
    ___________________
Bonds, available-for-sale:
  Corporate debt obligations
  Investment grade.....       $ 1,143,316       33,583      12,780   1,164,119
  High-yield............          162,099        2,771       2,471     162,399
                                1,305,415       36,354      15,251   1,326,518
  U.S. Treasury obligations.       50,138          774         140      50,772
  Mortgage-backed securities
  Investment grade............    671,010       14,134       5,695     679,449
  High-yield.................       8,542            -       2,135       6,407
  Bonds, available-for-sale...  2,035,105       51,262      23,221   2,063,146
Bonds, trading:
  Corporate debt obligations
  Investment grade..........        1,489           23           3       1,509
  High-yield...........               161            1           3         159
  Bonds, trading...........         1,650           24           6       1,668
  Total bonds.................  2,036,755       51,286      23,227   2,064,814
Equity securities.........         16,954        1,300         562      17,692
                              $ 2,053,709       52,586      23,789   2,082,506

            December 31, 1995
            __________________
Bonds, available-for-sale:
  Corporate debt obligations
  Investment grade......      $ 1,076,873       63,321         724  1,139,470
  High-yield..............        147,878        5,468       1,810    151,536
                                1,224,751       68,789       2,534  1,291,006
  U.S. Treasury obligations.       51,743          942          21     52,664
  Mortgage-backed securities
  Investment grade........        661,652       32,062           1    693,713
  High-Yield...............         9,631            -       2,408      7,223
  Bonds, available-for-sale.    1,947,777      101,793       4,964  2,044,606
Bonds, trading:
  Corporate debt obligations
  Investment grade............       458            -            7        451
  High-yield...............        1,031            5            2      1,034
  Bonds, trading.............      1,489            5            9      1,485
  Total bonds.............     1,949,266      101,798        4,973  2,046,091
  Equity securities........        9,232          614          303      9,543
                             $ 1,958,498      102,412        5,276  2,055,634

14

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

2. Investments (continued):
____________________________

        The preceding table includes the carrying value and estimated market 
value of debt securities which the company has determined to be impaired (othe
r than temporary decline in value) as
        follows:


                                                 (000's Omitted)
                                               Accumulated           Estimated
                                   Original       Write     Carrying    Market
                                     Cost         Downs       Value     Value
                                                          
March 31, 1996                     $  7,545       7,545          -         -
December 31, 1995                  $  7,545       7,545          -         -


        The company defines high-yield securities as those corporate debt 
obligations rated below investment grade by Standard & Poor's and Moody's or, 
if unrated, those that meet the objective criteria developed by the company's 
independent investment advisory firm. Management believes that the return on 
high-yield securities adequately compensates the company for additional 
credit and liquidity risks that characterize such investments. In some cases, 
the ultimate
        collection of principal and timely receipt of interest is dependent 
upon the issuer attaining improved operating results, selling assets or 
obtaining financing.

        The amortized cost, estimated market value and unrealized market 
gains and losses by type of mortgage-backed security as of March 31, 1996, 
and December 31, 1995 were as follows:


                                                      (000's Omitted)
                                                                              Estimated
                                           Amortized  Unrealized  Unrealized  Market
      March 31, 1996                          Cost     Gains        Losses    Value
                                                                  
Government agency mortgage-backed securities:
    Planned amortization classes....         $  64,212    401         -         64,613
    Targeted amortization classes and
     accretion directed classes........          7,858    191         -          8,049
    Pass-throughs.........................          29      3         -            32
          Total government agency
         mortgage-backed securities.            72,099    595         -         72,694
Government-sponsored enterprise
 mortgage-backed securities:
    Planned amortization classes.              433,709  11,001     4,323        440,387
    Sequential classes.............                272       4         -          276
    Pass-throughs....................            3,230      20         -          3,250
     Total government-sponsored enterprise
        mortgage-backed securities........     437,211  11,025      4,323       443,913
Other mortgage-backed securities:
    Planned amortization classes....            17,312      78          -         17,390
    Sequential classes.............            140,782   2,428      1,372       141,838
    Pass-throughs.................                  10       -          -          10
    Subordinated classes...........             12,138       8      2,135       10,011
 Total other mortgage-backed securities.       170,242   2,514      3,507       169,249
Total mortgage-backed securities........     $ 679,552  14,134      7,830       685,856

15

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

2. Investments (continued):
___________________________


                                                        (000's Omitted)
                                                           Estimated
                                          Amortized Unrealized Unrealized
Market
  December 31, 1995                          Cost     Gains    Losses   Value
                                                           
Government agency mortgage-backed securities:
    Planned amortization classes.....        $ 71,164   1,823      -    72,987
    Targeted amortization classes and
     accretion directed classes...........      7,833     360      -     8,193
    Pass-throughs........................          32       3      -        35
          Total government agency
           mortgage-backed securities......    79,029   2,186      -    81,215
Government sponsored enterprise 
 mortgage-backed securities:
    Planned amortization classes..........    403,359  23,750       -  427,109
    Sequential classes...................      19,546   1,405       -   20,951
    Pass-throughs........................       3,258      21       -    3,279
          Total government sponsored enterprise
           mortgage-backed securities......   426,163  25,176        - 451,339
Other mortgage-backed securities:
    Planned amortization classes......         18,574     172        -  18,746
    Sequential classes..................      134,245   4,484        1 138,728
    Pass-throughs........................          11       -        -      11
    Subordinated classes.............          13,261      44    2,408  10,897
          Total other mortgage-backed
securities..                                  166,091   4,700    2,409 168,382
Total mortgage-backed securities...        $  671,283  32,062    2,409 700,936

        Certain mortgage-backed securities are subject to significant 
prepayment risk. This is due to the fact that in periods of declining 
interest rates, mortgages may be repaid more rapidly than scheduled, as 
individuals refinance higher rate mortgages to take advantage of the lower
        current rates. As a result, holders of mortgage-backed securities may 
receive large prepayments on their investments which they are unable to 
reinvest at an interest rate comparable to the rate on the prepaying 
mortgages. Mortgage-backed pass-through securities and sequential
        classes, which comprised 21.2% and 23.4% of the carrying value of the 
company's mortgage-backed securities as of March 31, 1996 and December 31, 
1995, respectively, are sensitive to this prepayment risk.
        A portion of the company's mortgage-backed securities portfolio 
consists of planned
        amortization class ("PAC"), targeted amortization class ("TAC") and 
accretion directed class ("AD") instruments. These securities are designed to 
amortize in a more predictable manner by shifting the primary risk of 
prepayment to investors in other tranches (support classes) of the 
mortgage-backed security. PAC, TAC and ADsecurities comprised 77.0% and 74.6% 
of the carrying value of the company's mortgage-backed securities as of March 
31, 1996 and December 31, 1995.
16

NOTES TO CONSOLIDATED FINANCIAL STATEMENT-(Continued)
2. Investments (continued):
___________________________

        As of March 31, 1996, 74.9% of the company's mortgage-backed 
securities were issued by either government agencies or government-sponsored 
enterprises, compared to 75.3% as of December 31, 1995. The credit risk 
associated with these securities is generally less than other mortgage-backed 
securities. With the exception of six issues, with a carrying value of 
$18,082,768 as of March 31, 1996, all of the company's investments in other 
mortgage-backed securities are rated A or better by Standard& Poor's or Moody'
s.
        The amounts shown as "estimated market" are primarily based on 
quotations obtained from independent sources such as broker dealers who make 
markets in similar securities. Unless representative trades of securities 
actually occur at the balance sheet date, these quotes are generally 
estimates of market value based on an evaluation of appropriate factors such 
as institution-size trading in similar securities, yield, credit quality, 
coupon rate, maturity, type of issue and other market data. Losses are recogni
zed in the period they occur based upon specific review of the securities 
portfolio and other factors.
        The consideration received on sales of debt and equity securities, 
carrying value and realized gains and losses on those sales were as follows:


                                                        (000's Omitted)
                                                For the Period Ended March 31,
                                               1996                    1995
                                                              
       Consideration received.......          $      180,312           33,873
       Carrying value..........                      172,714           33,858
       Change in unrealized gains (losses) on
         trading securities.................              29               -
       Net investment gains (losses)......... $        7,627              15
         Investment gains...................  $        8,365              15
         Investment losses..............                (767)             -
       Change in unrealized gains (losses) on
         trading securities..................             29              -
         Net investment gains (losses).......  $       7,627             15

        The above table contains no sales of securities which the company had 
classified as held-to-maturity.
        Net unrealized gains (losses) on debt securities held-to-maturity, 
debt securities
        available-for-sale, debt securities trading, equity securities 
available-for-sale and equity securities trading changed as follows:


                                                          (000's) Omitted
                                                 Net Unrealized Gains (Losses) 
                                  Debt        Debt                    Equity             
                               Securities  Securities    Debt       Securities  Equity
                                 Held-to-   Available- Securities   Available-   Securities
                                 Maturity     for-Sale  Trading      for-Sale    Trading
                                                                 
Balance as of January 1, 1995..  $  (91,493)   (14,092)     -          187        -
1995 Net Change..............        91,493    110,921     (4)         114       10
Balance as of December 31, 1995           -     96,829     (4)         301       10
1996 Net Change...............            -    (68,788)    22          420        7
Balance as of March 31, 1996...   $       -     28,041     18          721       17

17

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

2. Investments (continued):
___________________________

        At March 31, 1996, and December 31, 1995, investments with statutory 
carrying values of
        $2,026,957,262 and $1,956,343,973, respectively, were on deposit with 
various insurance departments. These amounts exceeded the minimum required 
deposits by $61,109,979 and $53,856,902 as of March 31, 1996, and December 
31, 1995, respectively.
3. Other Assets:
________________

        Other assets consist of the following:


                                                      (000's Omitted)
                                             March 31,         December 31,
                                              1996               1995
                                           _____________       ____________
                                                          
        Property and equipment at cost:
         Home office building
          (including land of $352)......    $    4,559               3,643
         Furniture and equipment........         3,645               3,711
         Automobiles....................            99                  99
                                                 8,303               7,453
         Less accumulated depreciation....      (3,656)              3,650
                                                 4,647               3,803
        Other.........................           1,516                 711
                                              $  6,163               4,584

4. Reinsurance:
_______________
        The company reinsures portions of insurance it writes. The maximum 
amount of risk retained by the company on any one life is $150,000.
        A summary of reinsurance data follows (000's Omitted):


  For the                                                  Ceded to
  Period                                       Gross        Other       Net
  Ended              Descriptions              Amount       Companies  Amount
                                                          
March 31,       Life insurance in force    $    305,699     234,692       71,007
  1996          Insurance premiums and
                policy charges..                  2,649         192        2,457

March 31,       Life insurance in force...      324,030     252,801       71,229
  1995          Insurance premiums and
                policy charges..                  2,188         284        1,904

March 31,       Future policy benefits....    2,296,246      143,406   2,152,840
 1996

December 31,    Future policy benefits...     2,259,028      145,183   2,113,845
  1995

        The company is contingently liable for the portion of the policies 
reinsured under each of its existing reinsurance agreements in the event the 
reinsurance companies are unable to pay their portion of any reinsured claim. 
Management believes that any liability from this contingency is likely.
        The company had amounts receivable under reinsurance agreements of 
$144,169,337 and $146,617,611 as of March 31, 1996, and December 31, 1995, 
respectively. Of the amounts, 
        $142,507,965 and $144,965,371 were associated with a single 
reinsurer. In 1989, the company entered into a coinsurance agreement which 
ceded 90% of the risk on the company's block of single premium whole life 
policies written prior to 1989 to Employers Reassurance Corporation (ERC). 
The agreement provides that ERC assumes 90% of all risks associated with each 
policy in the block. Reimbursement received from ERC for amounts paid by the 
company on the reinsured risks totalled $2,416,764 and $3,891,613 for periods 
ended March 31, 1996 and 1995, respectively.
18

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

4. Reinsurance (continued):
__________________________
        The following table identifies the components of the amounts 
receivable from ERC:



                                                        (000's Omitted)
                                            __________________________________

                                               March 31,        December 31,
                                                 1996               1995
                                                            
 Reserve for future policy benefits.....          $141,778            143,558
         Reimbursement for benefit payments and
          administrative allowance...........          730              1,407
                                                  $142,508            144,965

5. Credit Agreement:
____________________
        On December 29, 1994, the company entered into a credit agreement 
with The First National Bank of Chicago (First Chicago) and Boatmen's First 
National Bank of Kansas City (Boatmen's), as Lenders. On July 28, 1995, this 
agreement was amended to reduce the commitment from $25,000,000 to 
$15,000,000. The company has agreed to pay a commitment fee of .25% per annum 
on the unused portion of the commitment. Borrowings under this agreement may 
be used for general corporate purposes. During December, 1995, the company 
borrowed $7,000,000 (effective annual interest at March 31, 1996 of 6.67%) 
under the credit agreement and contributed the proceeds to the capital and 
surplus of American. Principal repayments for this borrowing are as follows: 
1996 - $-0- 1997 - $1,820,000 1998 - $2,240,000 1999 - $2,940,000.
        Interest on the borrowings under this agreement is determined at the 
option of the 
company to be: (i) a fluctuating rate of interest equal to the higher of the 
corporate base rate announced by First Chicago from time to time, and a 
fluctuating rate equal to the weighted average of rates on overnight Federal 
Funds transactions with members of the Federal Reserve System as published by 
the Federal Reserve Bank of New York plus .50% per annum, or (ii) a 
Eurodollar rate plus a margin ranging from 1.00% to 1.25%.
        In addition to general covenants which are customary for facilities 
such as this, the company has agreed to maintain minimum consolidated net 
worth, a minimum cash flow
        coverage ratio, minimum risk based capital for American, minimum 
capital, surplus and asset valuation reserve of American and to maintain a 
maximum debt to equity (including indebtedness) ratio. 
        Additional covenants include: (i) limitations on acquisitions; (ii) 
maintenance of
        current lines of business; (iii) limitations on additional 
indebtedness; (iv) limitations on investments; (v) limitations on dividends 
and stock repurchases; and (vi) limitations on mergers, consolidations and 
sales of assets, typical of such facilities.
6. Retirement Plans:
____________________
        The company sponsors an Employee Stock Ownership Plan (ESOP) for all 
full-time
        employees with one year of service. Qualifying participants may 
contribute an amount not to exceed 10% of covered compensation. The company 
made no contributions to this plan during either the three months ended March 
31, 1996 or 1995.
        The company sponsors a Leveraged Employee Stock Ownership Plan 
(LESOP) for all
        full-time employees with one year of service.
        The LESOP has acquired 370,244 shares of the company's stock through 
the proceeds of a note payable to American. The note bears interest at 7.0% 
and is payable in annual installments through December 30, 2002. The note had 
an unpaid principal balance of $3,010,882 as of March 31, 1996, and December 
31, 1995.
19

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

6. Retirement Plans (continued):
________________________________
        Each year the company will make contributions to the LESOP which are 
to be used to make loan interest and principal payments. On December 31 of 
each year, a portion of the common stock will be allocated to participating 
employees. Of the 361,213 shares of the company's common stock now owned by 
the LESOP, 118,996 shares have been allocated to the participating employees 
with the remaining 242,217 shares being held by American as collateral for 
the loan.
        The unallocated portion of the company's common stock owned by the 
LESOP has been 
        recorded as a separate reduction of stockholders' equity. Accrued 
contributions to the LESOP were $81,738, and $76,391, for the three months 
ended March 31, 1996, and 1995, respectively.
        During 1992, the company's Board of Directors approved retirement 
plans for its members and members of the Board of Directors of certain of its 
subsidiaries. The plans provide that retired Directors shall serve as 
Advisory Members to the Board at a fee of $750 per meeting attended and a 
monthly lifetime benefit in the amount of $750 be paid to each qualified 
Director upon retirement. In addition, the company has agreed to continue any 
life insurance policies being provided as of the date of retirement.
        To qualify for this benefit, a Director must reach the age of 60 and 
meet years of service requirements thereafter. The plan also calls for a 
mandatory retirement on the date the Director's term expires following age 
70.
        A liability in the amount of $437,623, representing the present value 
of future benefits, has been established. Charges (credits) to earnings 
related to the plans were 
        $1,986 and $(1,395) for the three months ended March 31, 1996 and 
1995, respectively.
        Effective January 1, 1993, the company adopted an Age-Weighted Money 
Purchase Plan for all full-time employees with one year of service. The full 
cost of this plan will be paid by the company with qualifying participants 
receiving contributions based upon their age at plan implementation and 
current salary. Contributions to the Age-Weighted Money Purchase Plan for the 
three months ended March 31, 1996, and 1995 were $67,249 and 
        $65,276 respectively.
7. Stockholders' Equity:
________________________
        Dividends by American to AmVestors are limited by laws applicable to 
insurance companies. Under Kansas law, American may pay a dividend from its 
surplus profits, without prior consent of the Kansas Commissioner of 
Insurance, if the dividend does not exceed the greater of 10% of statutory 
capital and surplus at the end of the preceding year or all of the statutory 
net gain from operations of the preceding year, provided that such dividend 
does not exceed its unassigned surplus (surplus profits) at the end of the 
preceding year. As of December 31, 1995, surplus profits of American were 
$16,764,059 and 10% of statutory capital and surplus was $9,828,859. American 
is also required to maintain, on a statutory basis, paid-in capital stock and 
surplus (capital in excess of par value and unassigned surplus) of $400,000 
each. As of March 31, 1996, and December 31, 1995, American's statutory 
capital and surplus was $97,433,060 and $98,288,590, respectively. Statutory 
net income (loss) for 1995 was $5,984,601.
        In connection with the original establishment of the Interest 
Maintenance Reserve (IMR), the Commissioner of Insurance of Kansas, the 
company's domiciliary state, ordered that American prepare its December 31, 
1992, NAIC Annual Statement Form to equitably allocate 1992 capital gains and 
losses, not included in the calculation of the Asset Valuation Reserve (AVR), 
on other than government securities, fifty (50%) percent to surplus and fifty 
(50%) percent to IMR, after calculation of the AVR pursuant to the 
instructions provided by the NAIC. This differs from prescribed statutory 
accounting practices.
20

        NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)
7. Stockholders' Equity (continued):
____________________________________
        This represented a permitted accounting practice for regulatory 
purposes, the effect of which was to increase statutory surplus by $8,168,000 
as of December 31, 1992 ($5,533,000 as of March 31, 1996).
        In addition, American received permission from the Commissioner of 
Insurance of Kansas to amortize the effects of changing to Actuarial 
Guideline No. 32 concerning the Commissioners Annuity Reserve Valuation 
Method for individual annuity contracts over a three-year period beginning in 
1995 rather than to record the full amount of the change of $2,176,000. The 
effect of this permitted accounting practice was to increase statutory 
surplus by $943,150 as of December 31, 1995 ($817,067 as of March 31, 1996).
        On March 17, 1989, the Board of Directors of the company adopted the 
1989 Nonqualified Stock Option Plan. These options have an exercise price 
equal to the closing price of the company's stock on the date of grant and 
none may be exercised beyond ten years from the grant date. A total of 
832,084 options to acquire common stock are outstanding under the 1989 
Nonqualified Plan.
        The 1989 Nonqualified Plan is administered by the Board of Directors 
and officers of the company and its subsidiaries. The terms of the options, 
including the number of shares, and the exercise price are subject to the 
sole discretion of the Board of Directors.
        Changes during the periods were as follows:


                                                                               
          
                                                For the Period Ended 
                                            March 31,            December 31,
                                              1996                    1995
                                                       
Options outstanding, beginning of period       841,341               859,837
Options granted.........................         5,000                87,500
Options exercised.......................       (14,257)             (105,996)
Options outstanding, end of period......       832,084               841,341
Outstanding options exercisable at end
of period................                      825,584               779,841
Options reserved for future grants at
end of period.............                      39,747                44,747
Option prices per share:
Exercised, during the period.....                $5.31          $4.84-$10.63
Outstanding, end of period..              $4.84-$12.66          $4.84-$12.66

        On March 17, 1989, the Board of Directors also adopted the 1989 Stock 
Appreciation Rights Plan (the SAR Plan) and the 1989 Restricted Stock Plan 
(the Restricted Stock Plan). The SAR Plan authorized the Board of Directors 
to grant stock appreciation rights to employees, officers and directors in 
such amounts and with such exercise prices as it shall determine. No stock 
appreciation rights granted under the SAR Plan may be exercised more than 
five years from its date of grant. The SAR Plan authorized a maximum of 
125,000 shares to be issued pursuant to stock appreciation rights granted 
thereunder.


                                                      For the Period Ended
                                                  March 31,      December 31,
                                                    1996             1995
                                                             
    Rights outstanding, beginning of period...            -              -
    Rights granted....................                    -              -
    Rights exercised......................                -              -
    Rights expired.....................                   -              -
    Rights cancelled...........................           -              -
    Rights outstanding, end of period...                 -0-            -0-
    Rights reserved for future grants
    at end of period........................          5,000           5,000

21

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)

7. Stockholders' Equity (continued):
____________________________________
        The company recorded no compensation expense relating to stock 
appreciation rights for the three months ended March 31, 1996, and 1995, 
respectively.
        The Restricted Stock Plan authorizes the Board of Directors to make 
restricted stock awards to employees, officers and directors in such amounts 
as it shall determine. The stock issued pursuant to such awards is subject to 
restrictions on transferability for a period of five years. Such stock is 
subject to a five-year vesting schedule, and the company is required to 
repurchase all vested stock from a grantee if such grantee's employment with 
the company is terminated prior to the lapse of the transfer restrictions. 
The Restricted Stock Plan authorizes a maximum of 125,000 shares to be issued 
thereunder. No restricted stock awards have been granted pursuant to the 
Restricted Stock Plan.
        In conjunction with a previous bank borrowing, the company issued 
ten-year warrants to purchase a total of 170,002 shares of its common stock 
as summarized in the following table:


 Warrant               Issue           Number       Exercise        Expiration
 Holder                 Date          of Shares      Price             Date
                                                       
Morgan Guaranty        12/8/88          75,000       $ 3.9688         12/9/98
                       4/30/92          95,002         6.3855          5/1/02
                                       170,002

8. Other Revenue:
__________________
        Effective December 1, 1989, the company entered into a coinsurance 
agreement with Employers Reassurance Corporation (ERC) which reinsured 90% of 
the risk on the company's block of SPWL policies written prior to 1989. The 
agreement provides that ERC assumes 90% of all risks associated with each 
policy in the block. These policies continue to be administered by American. 
In return, American receives an administrative allowance of $31.50 per policy 
per year. The total allowance received during the three months ended March 
31, 1996 and 1995 was $29,187 and $31,301, respectively.
9. Income Taxes:
_________________
        The provision for income taxes charged to operations was as follows:

                                                                      
        
            
                                                       (000's Omitted)
                                                     For the three Months
                                                         Ended March 31,
                                                    1996               1995
                                                             
Current income tax expense (benefit).....            $3,172             (518)
Deferred income tax expense (benefit)....               738            2,411
    Total income tax expense.............            $3,910            1,893

10. Acquisition:
__________________
        On September 8, 1995, the company signed a merger agreement pursuant 
to which it will acquire all of the outstanding capital stock of Financial 
Benefit Group, Inc., (FBG) a Delaware corporation, for $5.31 per share, 
payable in the company's common stock, warrants and cash.
        FBG is an insurance holding company which owns all of the shares of 
Financial Benefit Life Insurance Company, a Florida domiciled insurer which 
specializes in the sale and underwriting of annuity products and is admitted 
in 41 jurisdictions, which includes 39
22

 NOTES TO CONSOLIDATED FINANCIAL STATEMENTS-(Continued)
10. Acquisition (continued):
____________________________
states, the District of Columbia and the U.S. Virgin Islands. FBG also owns 
all of the shares of Annuity International Marketing Corporation and The 
Insurancemart, Inc. both of which specialize in the distribution and 
marketing of annuities.
        The merger received the approval of the shareholders of both FBG and 
the company, and became effective on April 8, 1996.
        In connection with the acquisition, the company borrowed $35,000,000 
under a credit agreement with The First National Bank of Chicago, Fleet 
National Bank and Boatmen's First National Bank of Kansas City, the proceeds 
of which were used to fund the cash portion of the purchase price and 
refinance existing indebtedness of the company and FBG.
        The transaction will be accounted for using the purchase method with 
any resulting goodwill being amortized over a period not to exceed 40 years.
11. Contingencies:
__________________

        The company's insurance subsidiary is subject to state guaranty 
association assessments in all states in which it is admitted. Generally, 
these associations guarantee specified amounts payable to residents of the 
state under policies issued by insolvent insurers. Most state laws permit 
assessments or some portion thereof to be credited against future premium 
taxes. Charges (credits) relating to the guaranty fund assessments impacted 
1995 and 1994 income before taxes by approximately $1,001,000 and $504,000, 
respectively. The company expects that further charges to income may be 
required in the future and will record such amounts when they become known.
Item 2. Management's Discussion and Analysis of Financial Condition and 
Results of
Operations

General
        The company specializes in the sale of deferred annuity products as a 
retirement savings vehicle for individuals. During each of the past three 
years, sales of deferred annuities have accounted for at least 96% of the 
company's premiums received, while sales of Single Premium Immediate 
Annuities (SPIAs) and Flexible Premium Universal Life policies (FPULs) have 
accounted for virtually all remaining premiums received.
        The company's operating earnings are derived primarily from its 
investment results, including realized gains (losses), less interest credited 
to annuity contracts and expenses. Under Generally Accepted Accounting 
Principals (GAAP), premiums received on deferred annuities, SPIAs without 
life contingencies and FPULs, are not recognized as revenue at the time of 
sale. Similarly, policy acquisition costs (principally commissions) related 
to such sales are not recognized as expenses but are capitalized as deferred 
acquisition costs, or "DAC". As a result of this deferral of costs and the 
lack of revenue recognition for premiums received, no profit or loss is 
realized on these contracts at the time of sale. Premiums received on 
deferred annuities, SPIAs without life contingencies and FPULs are reflected 
on the company's balance sheet by an increase in assets equal to the premiums 
received and by a corresponding increase in future policy liabilities.
        The company's earnings depend, in significant part, upon the 
persistency of its annuities. Over the life of the annuity, net investment 
income, net investment gains (losses) and policy charges are realized as 
revenue, and DAC is amortized as an expense. The timing of DAC amortization 
is based on the projected realization of profits including realized gains 
(losses) for each type of annuity contract and is periodically adjusted for 
23

actual experience. If a policy is terminated prior to its expected maturity, 
any remaining related DAC is expensed in the current period. Most of 
American's annuity policies in force have surrender charges which are 
designed to discourage and mitigate the effect of premature withdrawals. As a 
result, the impact on earnings from surrenders will depend upon the extent to 
which available surrender charges offset the associated amortization of DAC. 
For the years ended 1995, 1994 and 1993, the company's weighted average 
expected surrender levels were 8.9%, 9.0%, and 13.0%, compared to the 
weighted average actual surrenders of 14.2%, 9.8%, and 14.7%. For the first 
three months of 1996, the company's weighted average expected surrender level 
was 12.3%, compared to weighted average actual surrenders of 15.1% for such 
period. Historically, the negative impact on earnings of any difference 
between the actual surrender levels and expected surrender levels has been 
more than offset by the realization of gains on the sale of securities and 
the change in future expected gross profits as the result of the company's 
reduction in credited rates.
        Recent periods of low interest rates have reduced the company's 
investment yields. As a result of the lower investment yields, the company 
elected to reduce credited interest rates on certain of its annuity products. 
Certain annuities issued by the company include a "bailout" feature. This 
feature generally allows policyowners to withdraw their entire account 
balance without surrender charge for a period of 45 to 60 days following the 
initial determination of a renewal crediting rate below a predetermined 
level. If a policyowner elects not to withdraw funds during this period, 
surrender charges are reinstated. On policies including a "bailout" feature, 
the company announces its renewal crediting rates on January 14 of each year. 
In January 1994 and 1993, the company deemed it advisable, due to the general 
decline in interest rates and the yield on its investment portfolio, to 
reduce credited interest rates on certain annuity contracts below the 
"bailout" level. The aggregate account values of annuity contracts on which 
the crediting rate was reduced below the "bailout" level totalled $109.8 
million and $326.2 million during 1994 and 1993, respectively. As a result, 
$18.3 million, or 17%, and $139.6 million, or 43%, of such policies were 
surrendered during 1994 and 1993, respectively. The company was able to 
offset the negative impact of "bailout" surrenders on its earnings through 
the realization of gains on the sale of its securities. Excluding surrenders 
from "bailout" products, American's annuity withdrawal rates were 9% for 1994 
and 7% for 1993. Although, as of March 31, 1996, approximately $226.8 
million, or 12% of annuity account values contained a "bailout" provision, 
the current credited rates on these policies are above the "bailout" rate. 
The "bailout" rate on $224.7 million of this amount is 6% or less. If the 
company reduces credited rates below the "bailout" rates on policies 
containing "bailout" provisions in the future, it intends to pay any 
resulting surrenders from cash provided by operations and premiums received. 
In the event such sources are not sufficient to pay surrenders, the company 
would have to sell securities at the then current market prices. American 
expects that withdrawals on its annuity contracts will increase as such 
contracts approach maturity. There is no certainty as to the company's 
ability to realize investment gains in the future to offset the adverse 
impact on earnings, should future "bailout" surrenders occur.
24

MARGIN ANALYSIS
        The company's earnings are impacted by realized investment gains and 
losses and by the associated amortization of DAC. The actual timing and 
pattern of such amortization is determined by the actual profitability to 
date (which includes realized investment gains and losses) and the expected 
future profitability on a particular annuity contract. To the extent 
investment income is accelerated through realization of investment gains, the 
corresponding amortization of DAC is also accelerated as the stream of 
profitability on the underlying annuities is effectively accelerated. When 
investment losses are realized, the reverse is true. The following margin 
analysis depicts the effects of realized gains (losses) on the company's 
operating earnings:

                                                                      
                                        For the Three Months Ended March 31,
                                             1996                 1995
                                                 (dollars in millions)
                                                   (percent of average
                                                invested assets annualized)
                                                           
Average invested assets <F1>..   $  2,078.4    100.0%     $  1,936.2    100.0%
Insurance premiums and policy
 charges.......                  $      2.5      .47%            1.9      .39%
Net investment income <F2>             39.2     7.54            38.2     7.90
Net investment gains (losses),
core.......................              .4      .08              -        -
Policyholder benefits.........        (30.6)   (5.89)          (29.0)   (5.99)
Gross interest margin........          11.4     2.20            11.1     2.30
Associated amortization of deferred
 acquisition costs................     (2.9)    (.57)           (3.0)    (.62)
Net interest margin.............        8.5     1.63             8.1     1.68

Net investment gains (losses), other.   7.2     1.39              -         -
Associated amortization of deferred
 acquisition costs...................  (2.0)    (.39)             -         -
Net margin from investment gains
(losses), other.................        5.2     1.00              -         -
Total net margin.................      13.7     2.63             8.1     1.68
Expenses, net..................        (2.2)    (.42)           (2.7)    (.56)
Operating earnings...........          11.5     2.20             5.4     1.12
Interest expense...............         (.1)    (.02)             -        -
Earnings before income taxes....       11.3     2.18             5.4     1.12
Income tax expense................      3.9      .75             1.9      .39
Net earnings....................      $ 7.4     1.42%            3.5      .73%
Operating earnings............        $11.5     2.20%            5.4     1.12%
Less: Net margin from investment gains
 (losses), other...................     5.2     1.00               -       -
Operating earnings excluding net
margin
 from investment gains (losses),
other                                 $ 6.3      1.20%             5.4   1.12%

<FN><F1>Average of cash, invested assets (before SFAS 115 adjustment) and net 
amounts due to
   or from brokers on unsettled security trades at the beginningand end of 
period.
<F2>Net investment income is presented net of investment expense.
Note: Numbers may not add due to rounding.

25

RESULTS OF OPERATIONS
Three Months Ended March 31, 1996, and 1995
        INSURANCE PREMIUMS AND POLICY CHARGES increased $.6 million or 32%, 
to $2.5 million in 1996 from $1.9 million in 1995, due to a $.4 million 
increase in surrender charges received as a result of increased surrenders of 
annuity policies and a $.2 million increase in SPIA sales. The increased surre
nder activity realized in 1996 and 1995 reflects both the increased number of 
policies no longer covered by a surrender charge and the returns available on 
alternative investments as annuity rates have declined.
        NET INVESTMENT INCOME increased $1.0 million, or 3%, to $39.2 million 
from $38.2
        million in 1995. This increase reflects an increase in average 
invested assets from $1,936.2 million in 1995 to $2,078.4 million in 1996, 
offset in part by decrease in the average yield on invested assets from 7.9% 
for the three months ended March 31, 1995, to 7.5% for the same period in 
1996.
        NET INVESTMENT GAINS WERE $7.6 million in 1996, compared with a $10.0 
thousand loss in 1995. Gains and losses may be realized upon securities which 
are disposed of for various reasons. The gains realized during both 1995 and 
1996 are the result of general portfolio management. Unrealized gains 
(losses) in the company's bond portfolio were $28.1 million and $96.8 million 
as of March 31, 1996 and December 31, 1995, respectively.
        BENEFITS, CLAIMS AND INTEREST CREDITED TO POLICYHOLDERS increased 
$1.6 million, or 6%, to $30.6 million in 1996 from $29.0 million in 1995. 
This increase results primarily from an increase in the average interest rate 
credited on the company's annuity liabilities, from 5.9% as of March 31, 
1995, to 6.0% as of March 31, 1996, along with an increase in annuity 
liabilities to $2,120.7 million on March 31, 1996, from $1,979.8 million on 
March 31, 1995.
        AMORTIZATION OF DEFERRED POLICY ACQUISITION COSTS increased $2.0 
million, or 67%, to $5.0 million in 1996 from $3.0 million in 1995. 
Amortization of deferred policy acquisition costs (DAC) associated with gross 
interest margin decreased $.1 million to $2.9 million in 1996 from $3.0 
million in 1995. Amortization of DAC associated with investment gains 
increased to $2.0 million on $7.6 million of gains in 1996 from a benefit of 
$3.7 thousand on losses of $10.0 thousand. Acquisition costs incurred in 1996 
and deferred into future policy periods were $9.1 million, compared with $7.4 
million in 1995.
        Income tax expense increased $2.0 million to $3.9 million in 1996 
from $1.9 million in 1995. Taxes were provided at an effective rate of 35% on 
both 1996 and 1995 income.
LIQUIDITY AND CAPITAL RESOURCES
        The company is an insurance holding company whose principal asset is 
the common stock of American. The company's primary cash requirements are to 
pay operating expenses.
        As a holding company, the company relies on funds received from 
American to meet its cash requirements at the holding company level. The 
company receives funds from American in the form of commissions paid to 
American Sales, investment fees paid to AIG, rent, administrative, printing 
and data processing charges and dividends. The insurance laws of Kansas 
generally limit the ability of American to pay cash dividends in excess of 
certain amounts without prior regulatory approval and also require that certai
n agreements relating to the payment of fees and charges to the company by 
American be approved by the Kansas Insurance Commissioner.
        The liquidity requirements of American are met by premiums received 
from annuity sales, net investment income received, and proceeds from 
investments upon maturity, sale or redemption. The primary uses of funds by 
American are the payment of surrenders, policy benefits, operating expenses 
and commissions, as well as the purchase of assets for 
        investment.
26

        For purposes of the company's consolidated statements of cash flows, 
financing activities include premiums received from sales of SPDAs, 
surrenders and death benefits paid, and surrender and policy charges 
collected on these contracts. The net cash provided by (used in) these 
particular financing activities for the three months ended March 31, 1996, 
and 1995, was $5.2 million and $(19.2) million, respectively.
        The increase in net cash provided by annuity contracts without life 
contingencies in the first three months of 1996 resulted primarily from a 
$21.3 million increase in premiums received from $75.8 million to $97.1 
million and a $2.7 million decrease in surrender and death benefits paid from 
$93.8 million to $96.5 million.
        Net cash provided by the company's operating activities was $38.7 
million and $40.1
        million in 1996 and 1995, respectively.
        Cash provided by financing and operating activities and by the sale 
and maturity of
        portfolio investments is used primarily to purchase portfolio 
investments and for the
        payment of acquisition costs (commissions and expenses associated 
with the sale and issue of policies). To meet its anticipated liquidity 
requirements, the company purchases 
        investments taking into account the anticipated future cash flow 
requirements of its 
        underlying liabilities. In addition, the company invests a portion of 
its assets in short-term investments and maturities of less than one year (2% 
and 4% as of March 31, 1996, and December 31, 1995, respectively). The 
weighted average duration of the company's investment portfolio was 4.5 years 
as of March 31, 1996.
        The company continually assesses its capital requirements in light of 
business developments and various capital and surplus adequacy ratios which 
affect insurance companies. During the past five years, the company has met 
its capital needs and those of American through several different sources 
including bank borrowing and the sale of both preferred and common stock. On 
December 31, 1991, the company issued 172,000 shares of its $2.00 Series B 
Convertible Preferred Stock with a total stated value of $4.3 million. The 
Preferred Stock was convertible at $7.50 per share into 573,332 shares of the 
company's Common Stock. On December 30, 1992, the company issued and sold 
235,294 shares of Common Stock at $10.625 per share to the company's 
Leveraged Employee Stock Ownership Plan ("LESOP"). This purchase was financed 
with the proceeds of a $2.5 million loan from American. For additional 
information regarding the LESOP, see Note 6 of Notes to Consolidated 
Financial Statements. In 1993, the company raised $29.4 million through the 
sale of 3,451,668 shares of Common Stock. In December 31, 1994, the company 
entered into a credit agreement with The First National Bank of Chicago and 
Boatmen's First National Bank of Kansas City, as Lenders. Under the terms of 
this agreement, the Lenders have committed to lend up to $15,000,000 in the 
form of a 5-year reducing credit facility, of which $7,000,000 has been been 
borrowed at December 31, 1995. For additional information regarding this 
credit agreement, see Note 5 of Notes to Consolidated Financial Statements.
        Recent regulatory actions against certain large life insurers 
encountering financial
        difficulty have prompted the various state guaranty associations to 
begin assessing life insurance companies for the resulting losses. For 
further information regarding the effects of guaranty fund assessments, see 
Note 11 of Notes to Consolidated Financial Statements.
        REINSURANCE. The company had amounts receivable under reinsurance 
agreements of $144.2 million and $146.6 million as of March 31, 1996, and 
December 31, 1995, respectively. Of the amounts, $142.5 million and $145.0 
million, respectively, were associated with a single insurer, ERC. In 1989, 
the company entered into a coinsurance agreement which ceded 90% of the risk 
on the company's block of Single Premium Whole Life (SPWL) policies written 
prior to 1989 to ERC. The agreement provides that ERC assumes 90% of all risks
 associated with each policy in the block. Under the terms of the contract, 
the company continues to administer the policies and is reimbursed for all 
payments made under the terms of those policies. The company also receives a 
fee from the reinsurer for administering such
27

policies. Cash settlements 
under the contract are made with ERC on a monthly basis. If ERC were to 
become insolvent, American would remain responsible for the payment of all 
policy liabilities.
        In addition, the company is a party to two assumption reinsurance 
agreements with other reinsurers.
        EFFECT OF INFLATION AND CHANGES IN INTEREST RATES. The company does 
not believe that inflation has had a material effect on its consolidated 
results of operations during the past three years. The company seeks to 
manage its investment portfolio, in part, to reduce its exposure to interest 
rate fluctuations. In general, the market value of the company's fixed income 
securities increases or decreases directly with interest rate changes. For 
example, if interest rates decline (as was the case in 1995), the company's 
fixed income investments generally will increase in market value, while net 
investment income will decrease. Conversely, if interest rates rise (as was 
the case in 1996), fixed income investments generally will decrease in market 
value, while net investment income will increase.
        In a rising interest rate environment (such as that experienced in 
1994), the company's average cost of funds would increase over time as it 
prices its new and renewing annuities to maintain a generally competitive 
market rate. During such a rise in interest rates, new funds would be 
invested in bonds with higher yields than the liabilities assumed. In a 
declining interest rate environment, the company's cost of funds would 
decrease over time, reflecting lower interest crediting rates on its fixed 
annuities.
        In addition to the increase in the company's average cost of funds 
caused by a rising interest rate environment, surrenders of annuities that 
are no longer protected by surrender charges increase. While the company 
experienced a decrease in total surrenders during 1994, the decrease was 
primarily due to the large number of bailout surrenders in 1993. Throughout 
1994, the company saw an increase in surrenders of policies which no longer 
were covered by surrender charges. Management believes the increased 
surrenders experienced in 1994 were due to the increasing interest rates 
throughout 1994. This trend continued throughout 1995 and into 1996. 
Management believes that surrenders are lower during periods of declining 
interest rates.
PART II. OTHER INFORMATION
AMVESTORS FINANCIAL CORPORATION

Item 1.           Legal Proceedings
________________________________

        The company has no material legal proceedings pending against it.
Item 2.           Changes in Securities
_____________________________________

        None
Item 3.           Defaults upon Senior Securities
_________________________________________________

        None
Item 4.           Submission of Matters to a Vote of Security Holders
__________________________________________________________________________

        None
Item 5.           Other Information
________________________________

        None
28

Item 6.           Exhibits and Reports on Form 8-K
___________________________________________________

        (a)Exhibits (numbered in accordance with Item 601 of Regulations 
S-K).



 Exhibit                                    Page Number or Incorporation
 Number          Description                     by Reference
                                         
 (2)(a)   Plan and Agreement of Union dated     Exhibit (2) to Registration
          July 10, 1986, between AmVestors      Statement on Form S-2,
          Financial Corporation and American    File No. 2-82811 dated
          Investors Life Insurance Company,     November 26, 1996.
          Inc.

 (2)(b)   Resolutions of the Board of           Exhibit (2)(a) to Form 10-Q
          Directors dated January 7, 1988,      dated May 11, 1988.
          providing for succession to the
          position of Chairman of the Board
          of Directors

 (2)(c)   Agreement and Plan of Merger dated     Exhibit (2.1)to Registration  
          September 8, 1995, between Financial   Statement on Form S-4,
          Benefit Group, Inc., AmVestors         File No. 333-01309 dated
          Financial Corporation and AmVestors    March 1, 1996
          Acquisition Subsidiary, Inc. as amended

 (3)(a)   Articles of Incorporation as Amended    Exhibit (3)(a) to Form 10-Q
          and Restated                            dated October 26, 1993

 (3)(b)   Bylaws of the company                   Exhibit (4.2) to Registration
                                                  Statement on Form S-8, File
                                                  No. 33-31155 dated September 19, 
                                                  1989

 (4)(a)    Specimen Common Stock Certificate      Exhibit (4)(a) to Form 10-K 
                                                  dated March 30, 1995.

 (4)(b)    Common Stock Purchase Warrant          Exhibit (10)(o) to Form 10-K
           expiring December 9, 1998              dated April 12, 1989

 (4)(c)    Common Stock Purchase Warrant          Exhibit (10(v) to Form 10-Q
                                                  dated May 13, 1992

 (10)(a)  Form of Indemnification Agreement
          between                                  Exhibit (10(a) to Form 10-K
          company and its officers and directors   dated March 29, 1988

 (10)(b)  1989 Non-Qualified Stock Option Plan    Exhibit (10)(q) to Form 10-K
          adopted March 17, 1989                  dated April 12, 1989

 (10)(c) Stock Appreciation Rights Plan adopted   Exhibit (10)(r) to Form 10-K
         March 17, 1989                           dated April 12, 1989

 (10)(d) Restricted Stock Plan adopted           Exhibit (4.4) to Registration
         March 17, 1989                          Statement on Form S-8, File
                                                 No. 33-31155 dated September 19, 
                                                 1989

29



 Exhibit                                          Page Number or Incorporation
 Number                Description                by Reference
                                           
 (10)(e)  Employment Agreement dated December 17, Exhibit (10)(l) to Form 10-K
          1992, among the company, it's           dated March 30, 1993
          subsidiaries and Mark V. Heitz

 (10)(f)  Employment Agreement dated October 3,  Exhibit (10)(a) to Form 10-Q
          1994, among the company, its           dated November 10, 1994
          subsidiaries and Ralph W. Laster, Jr.

 (10)(g)  Bonus Compensation Agreement dated      Exhibit (10)(b) to Form 10-Q
          September 30, 1994, between the company dated November 10, 1994
          and Ralph W. Laster, Jr.

 (10)(h)  Bonus Compensation Agreement dated      Exhibit (10)(c) to Form 10-Q
          September 30, 1994, between the company dated November 10, 1994
          and Mark V. Heitz

 (10)(i)  Credit Agreement dated December 29, 1994, Exhibit (10)(i) to Form 10-K
          between the company, First National Bank  dated March 30, 1995
          of Chicago and Boatmen's First National  
          Bank of Kansas City

 (10)(j)  Amendment No. 1 to Credit Agreement dated  Exhibit (10)(a) to Form 10-Q
          December 29, 1994, between the company,    dated August 11, 1995
          First National Bank of Chicago and
          Boatmen's First National Bank of
          Kansas City

 (10)(k)  1994 Stock Purchase Plan for Non-Employee  Exhibit (10)(j) to Form 10-K
          Directors effective February 24, 1994      dated March 30, 1995

 (10)(l)  Incentive Compensation Plan between the    Exhibit (10)(k) to Form 10-K
           company and certain designated employees  dated March 30, 1995
           effective for the calendar year 1994

 (10)(m)   1995 Special Incentive Bonus Agreement    Exhibit (10)(m) to Form 10-K
           dated April 27, 1995, between the company dated March 14, 1996
           and Ralph W. Laster, Jr.

 (10)(n)   1995 Special Incentive Bonus Agreement     Exhibit (10)(n) to Form 10-K
            dated April 27, 1995, between the
            company                                   dated March 14, 1996
            and Mark V. Heitz

 (11)       Calculation of Earnings per Share         P 33

 (20)(a)    Reports on Form 8-K                                              
            There were no reports on Form 8-K for
            the three months ended March 31, 1996

30



Exhibit                                           Page Number or Incorporation
Number             Description                       by Reference
                                           
 (22)         Wholly-owned subsidiaries of the
              registrant:

               American Investors Life Insurance
               Company, Inc.
               415 Southwest Eighth Avenue
               Topeka, Kansas 66603

                American Investors Sales Group, Inc.
                (formerly Gateway Corporation)
                 415 Southwest Eighth Avenue
                 Topeka, Kansas 66603

                 AmVestors Investment Group, Inc.
                 (formerly American Investors Sales
                 Group, Inc.)
                 415 Southwest Eighth Avenue
                 Topeka, Kansas 66603
                   
                  AmVestors Acquisition Subsidiary, Inc.
                  415 Southwest Eighth Avenue
                  Topeka, Kansas 66603

 (27)             Financial Data Schedule

31

SIGNATURES
_____________________________


        Pursuant to the requirements of Section 13 or 15 (d) of the 
Securities Exchange Act of 1934, the Registrant has duly caused this report 
to be signed on its behalf by the undersigned, thereunto duly authorized.

AMVESTORS FINANCIAL CORPORATION

                                             By: /c/Ralph W. Laster, Jr.
                                             _____________________________
                                             Ralph W. Laster, Jr.
                                             Chairman of the Board
                                             Chief Executive Officer
                                             (Principal Executive Officer)
                                              and Chief Financial Officer
                                              (Principal Accounting Officer)

Date:  May 14, 1996
      ____________________
32