AmerUs
Life 
Holdings,  Inc. 
FOR  IMMEDIATE  RELEASE For more  information, contact:
Susan M. Boe, Vice President,
Investor Relations
(515) 283-3236
                    AMERUS LIFE HOLDINGS ANNOUNCES AGREEMENT
                   TO ACQUIRE AMVESTORS FINANCIAL CORPORATION
Des
Moines,  September  22,  1997--AmerUs  Life  Holdings,  Inc.  (NASDAQ:AMRS)  and
AmVestors Financial Corporation (NYSE:AMV) of Topeka, Kan., today announced that
AmerUs will acquire  AmVestors in a stock exchange valued at approximately  $361
million.  The sale, which was unanimously  approved by both boards of directors,
is  expected  to close by the end of 1997,  subject to  approval  by  regulatory
authorities  and  AmerUs  and  AmVestors  shareholders.
Under  the terms of the
agreement,  AmVestors  shareholders will receive 0.6724 shares of AmerUs Class A
common  stock for each share of  AmVestors  stock,  subject to a "collar"  which
works to value AmVestors stock at a minimum of $20 per share. On Friday,  AmerUs
stock  closed at $28.75 per share.
With the  acquisition  of  AmVestors,  which
specializes  in the sale of annuity  products,  AmerUs further  strengthens  its
presence in the rapidly growing asset  accumulation and retirement
 
and savings
markets.  The  acquisition  comes one month after  AmerUs'  announcement  of the
purchase of Delta Life Corporation of Memphis,  Tenn.,  which also is an annuity
provider.
"AmVestors,  together with Delta, position AmerUs as a major player in
the booming market for retirement and savings  products,"  said Roger K. Brooks,
chairman,  president and chief executive officer of AmerUs Life Holdings,  Inc.,
the holding  company for AmerUs Life  Insurance  Company.  "This is an extremely
attractive  acquisition  and an excellent fit with our strategy to  dramatically
increase our presence in the asset accumulation business. Furthermore, we expect
the transaction  will be accretive to earnings in 1998."
AmerUs plans to operate
AmVestors  as a separate  company in Topeka.  Expense  savings  and  operational
efficiencies  of $6-8 million will be realized  immediately  after  closing with
further combined expense  reductions to be obtained by the end of 1998.
 "With an
excellent  management team still in place,  AmVestors  customers and agents will
continue to receive the same quality service,  but our bigger size gives all the
companies-- AmVestors, Delta and AmerUs--the opportunity to realize economies of
scale," Brooks explained.
 Ralph W. Laster, Jr., chairman of the board and chief
executive  officer  of  AmVestors,   in  commenting  on  the  transaction  said,
"Combining  AmVestors and AmerUs  provides our  shareholders  the opportunity to
continue to participate in the growing savings and retirement  markets as owners
of a company with the critical mass  necessary to thrive in the rapidly  growing
and consolidating  annuity  business."
Laster will join the AmerUs Life Holdings
board for a two-year term upon completion of the sale. The current president and
general  counsel of  AmVestors,  Mark Heitz,  will become 

president  and chief
executive officer of AmVestors.  Laster,  45, has been a director and officer of
AmVestors since 1981;  Heitz, 45, has been a director and officer of the company
since 1986.
Details of the Transaction
The transaction provides for an exchange
ratio of 0.6724  shares of AmerUs  stock  for every  share of  AmVestors  stock,
provided  the  average  closing  price of AmerUs  stock for the 20- day  trading
period, which ends 10 trading days prior to completion of the transaction, is at
least  $29.75.  In the event the average  AmerUs stock price is less than $29.75
but greater than or equal to $27,  the exchange  ratio will be adjusted to value
AmVestors  stock at $20 per share.
If AmerUs'  average stock price is less than
$27, the exchange  ratio will be 0.7407,  or AmVestors can give AmerUs notice of
its intent to terminate the transaction  unless AmerUs adjusts the exchange rate
to value AmVestors stock at $20 per share.
 AmerUs will issue new Class A common
shares for the AmVestors  stock,  which will almost triple  AmerUs' public float
from  its  current  level  of 6.4  million  shares.  Because  of  the  AmVestors
transaction,  AmerUs will not go forward with its  previously  announced plan to
conduct a secondary stock offering.
AmVestors currently has 17.09 million shares
outstanding,  including  shares into which $65 million in debt may be converted.
AmVestors plans to provide notice in the coming week to the debenture holders of
its intent to redeem the  outstanding  debentures.
Strategic Fit 

AmerUs noted
that the AmVestors  acquisition is another important step in the growth strategy
begun in 1994 with the merger of its predecessor mutual  insurers--Central  Life
Assurance  Company and American Mutual Life Insurance  Company--and  followed by
the formation of the nation's first mutual insurance holding company in 1996 and
an initial public offering in early 1997.
 "The asset accumulation segment of the
life  insurance  industry is expected to grow at nearly  twice the rate of other
business  segments over the next five years," Brooks said.  "AmVestors saw these
changes  coming more than a decade ago and in response  refocused  the company's
marketing and product development  efforts to serve the changing  demographics."
Brooks  noted that  AmVestors  has  concentrated  on the market  dynamics of the
growing  annuity  market  since 1984 during  which time their total  assets have
increased  from $54  million to $3.4  billion.  "AmVestors'  focus on fixed rate
deferred annuity products has generated a 250 percent increase in annual annuity
premiums  from  $168.7  million  in 1992 to  $426.0  million  in 1996,  and 1997
premiums are expected to exceed $575  million,"  Brooks said.
Laster added that
AmVestors'  highly  productive  distribution  system played a major role in this
impressive performance. "During the last five years we increased our independent
market organizations from 7 to 53 and our total number of agents went from 5,750
to nearly 8,300. In this same period,  productivity rose 65 percent with average
premium per producer  increasing  from $93,000 in 1992 to more than  $155,000 in
1996," Laster said.
 AmVestors' and AmerUs' Profile
 AmVestors has 150 employees
and distributes its products through a national  network of approximately  8,300
licensed  independent  agents.  Its major operating  subsidiaries are American 


Investors  Life  Insurance  Company,  Inc.,  a  Kansas-based  insurance  company
licensed in 47 states and the District of Columbia;  and Financial  Benefit Life
Insurance  Company,  which it  acquired  in April  1996,  a  Florida-based  life
insurance company doing business in 39 states,  the District of Columbia and the
U.S. Virgin Islands.
As of June 30, 1997,  AmVestors had assets of $3.4 billion
which,  along with Delta's $2 billion in assets,  will more than double  AmerUs'
assets from $4.5 billion to approximately $10 billion.  The Delta acquisition is
expected to close in mid-October.
 As of June 30, 1997, AmVestors  shareholders'
equity  totaled  almost $280 million,  including the $65 million of  convertible
debt. The company has  approximately  $2.8 billion of assets under management in
its  investment  portfolio.
AmerUs Life Holdings,  Inc. is an Iowa  corporation
located in Des Moines that was formed as part of the  reorganization of American
Mutual Life Insurance  Company into the nation's first mutual insurance  holding
company structure.  AmerUs serves  approximately  320,000 customers with 424,000
life  insurance  policies and annuity  contracts and has a network of 600 career
agents  and  general  agents and 1,460  personal  producing  general  agents and
subagents.  As of June 30, 1997,  shareholders'  equity  totaled  $535  million,
resulting  in a  per  share  book  value  of  $23.10.
 In  addition  to  annuity
distribution  through AmVestors and Delta,  since 1996 AmerUs has been partnered
with Ameritas Life Insurance  Company of Lincoln,  Neb., in a joint venture that
markets  variable  annuities  and life  insurance  products.  The joint  venture
distribution  network consists of 250 agents and 450 independent broker dealers,
with  approximately  7,500  registered  representatives,  as well as the  AmerUs
career agency and PPGA  distribution  forces. 

 AmVestors common stock trades on
the New York Stock  Exchange under the symbol AMV;  AmerUs Life Holdings  common
stock trades on the NASDAQ  Exchange  under the symbol  AMRS. 
######
FACT SHEET
AMVESTORS  FINANCIAL  CORPORATION
(NYSE: AMV)
At a Glance
* Founded as a public company in 1965
* 150 employees
* 8,300 independent agents licensed in 47 states
* Principal operating subsidiary American Investors Life ("AIL") founded in 1965
* Acquired  Financial  Benefit  Group in April  1996  ("FBG")
* Home  office in Topeka,  Kansas;  AIL domiciled in Kansas,  FBG  domiciled in
Florida 
Financial Profile (as of 6-30-97)
* $3.4 billion in assets
* $214 million in shareholders'
equity plus $65 million of convertible debt
* $179 million of statutory capital, surplus and AVR
* $11.2 million operating  earnings for first six months of 1997
- - EPS:  $.81 per share;  fully  diluted - EPS:  $.73
* $22.3  million  operating
earnings in 1996; EPS: $1.63 per share;  fully diluted - EPS:$1.54.
Stock Data:
Closing  Price  on  9/19/97:  $24.94
Number  of  shares  outstanding  including
convertible   debt  warrants:   17.090  million 
No.  of  options  and  warrants
outstanding:  2.7 million shares
Current Ratings:  American  Investors Life : AM Best A-
Duff and Phelps A
Standard & Poor's Aq 

 Financial Benefit Life: AM Best B+
Standard & Poor's BBBq
Annuity sales:
* 1995 - $357.7 million
* 1996 - $426.0 million 
* 1997  (projected)  -  $575.0  million  Investment  Portfolio: 
* GAAP carrying  value of $2.8 billion as of June 30, 1997
* Investment  income of $191 million in 1996 on average  invested assets of
$2.534 billion
* 97% fixed income
* 57% - corporate bonds; 23% - mortgage-backed securities
* Average fixed income
credit quality of A1 FACT SHEET AMERUS LIFE HOLDINGS,  INC. (NASDAQ:  AMRS) At a
Glance
* The publicly held parent of AmerUs Life  Insurance  Company
* On August
14, 1997  announced  agreement  to acquire  Delta Life  Corporation  of Memphis,
Tennessee,  which is  expected  to close in October  (see  attached  facts about
Delta).
* Is the subsidiary of the first mutual insurance holding company in the
nation
*  Markets,  underwrites  and  distributes  individual  life and  annuity
products to individuals  and small  businesses 
* Serves  320,000  customers with
424,000 life insurance policies and annuity contracts
* Corporate  Headquarters:
Des Moines, Iowa
 Financial  Highlights of AMRS
* Total assets of $4.5 billion as of 6/30/97
* Total revenues of $159.2 million for 2Q97
* Operating EPS (2Q97) of $0.53,  $1.03 for first six months of '97
  Net income per share  (2Q97) of $0.62; $1.25 for first six months of '97
Stock Data
* IPO Share Price (1/29/97): $16.50
* Closing Price 9/20/97: $28.75
Current Ratings
* A.M. Best A (Excellent) 
* Duff & Phelps  AA- (Very  High)
* Moody's  A2 (Good)
*  Standard  & Poor's A (Good) 


Distribution
* 600 Career Agents and General  Agents
* 1,467 Personal  Producing General  Agents and  Subagents
*  Licensed  in 45 states  and the  District  of Columbia 
Corporate  Officers
* Roger K. Brooks,  Chairman,  President and CEO
* Michael E.  Sproule,  Executive  Vice  President and Chief  Financial  Officer
* Thomas C.  Godlasky,  Executive Vice  President and Chief  Investment  Officer
* Victor N. Daley,  Senior Vice President and Chief Human Resources Officer
* Gary McPhail,  President  and CEO,  AmerUs  Life  Insurance  Company,  the 
  operating subsidiary of AmerUs Life  Holdings,  Inc. 

 Pending AmerUs  Acquisition:
Delta Life  Corporation
At a Glance
* Delta Life & Annuity  Company  founded in 1979
* Privately  held  company  since  inception 
* Provides  single-premium  deferred annuity and equity  indexed  products
* Licensed in District of Columbia and all states  except  New York
*  Corporate  Headquarters:  Memphis,  Tennessee 
* 120 employees
Financial  Highlights
* Total assets of approximately $2.0 billion as of  6/30/97
*  Total  direct  annuity  deposits  of $281  million  in  1996;
* Shareholders' equity of $107.4 million as of 6/30/97
Current Ratings
* A.M. Best A (Excellent)  
* Duff & Phelps  A+(High  Claims  Paying  Ability)
* Moody's (Not Currently  Rated) 
*  Standard  &  Poor's  BBBq  (Adequate  Financial  Security)
Distribution 
* 9 Regional  Directors
* 4,000  Producers
* Does a  significant percentage of its business in Tennessee, Texas and
California
Details of Sale to AmerUs 
*  Purchase   price  of  $163  million  in  cash 
*  Privately  held  by approximately 100 investors
* Expected to close in mid-October 1997