ASHLAND INC. INCENTIVE PLAN
                             (November 4, 1999)

SECTION 1.  PURPOSE

     The  purpose of the  Ashland  Inc.  Incentive  Plan is to promote  the
interests of Ashland Inc. and its  shareholders by providing  incentives to
its directors,  officers and employees.  Accordingly, the Company may grant
to selected  officers and employees  Restricted  Stock,  Incentive  Awards,
Performance Unit Awards and Merit Awards in an effort to attract and retain
in its employ  qualified  individuals and to provide such  individuals with
incentives to continue service with the Company,  devote their best efforts
to the  Company  and  improve  the  Company's  economic  performance,  thus
enhancing  the value of the Company for the  benefit of  shareholders.  The
Plan also provides an incentive for qualified persons, who are not officers
or  employees  of the  Company,  to serve on the Board of  Directors of the
Company and to continue  to work for the best  interests  of the Company by
rewarding such persons with an automatic  grant of Restricted  Stock of the
Company.

SECTION 2.  DEFINITIONS

     (A) "Agreement" shall mean a written agreement setting forth the terms
of an Award, to be entered into at the Company's discretion.

     (B) "Award" shall mean an Incentive Award, a Performance Unit Award, a
Restricted  Stock Award or a Merit Award,  in each case granted  under this
Plan.

     (C)  "Beneficiary"  shall mean the  person,  persons,  trust or trusts
designated by a Participant or Outside  Director or if no  designation  has
been made, the person,  persons,  trust,  or trusts entitled by will or the
laws of descent and  distribution  to receive the benefits  specified under
this Plan in the event of a Participant's or Outside Director's death.

     (D) "Board"  shall mean the Board of  Directors  of the Company or its
designee.

     (E) "Change in Control"  shall be deemed to occur (1) upon approval of
the shareholders of the Company (or if such approval is not required,  upon
the  approval  of the  Board)  of (A) any  consolidation  or  merger of the
Company in which the Company is not the continuing or surviving corporation
or pursuant to which shares of Common  Stock would be converted  into cash,
securities  or other  property  other than a merger in which the holders of
Common  Stock   immediately   prior  to  the  merger  will  have  the  same
proportionate  ownership  of  common  stock  of the  surviving  corporation
immediately  after the  merger,  (B) any sale,  lease,  exchange,  or other
transfer (in one transaction or a series of related transactions) of all or
substantially all the assets of the Company, or (C) adoption of any plan or
proposal for the  liquidation or  dissolution of the Company,  (2) when any
person (as defined in Section 3(a)(9) or 13(d) of the Exchange Act),  other
than the  Company  or any  Subsidiary  or  employee  benefit  plan or trust
maintained by the Company, shall become the beneficial owner (as defined in
Rule 13d-3 under the Exchange Act),  directly or  indirectly,  of more than
15% of the  Company's  Common Stock  outstanding  at the time,  without the
approval  of the  Board,  or  (3)  at  any  time  during  a  period  of two
consecutive  years,  individuals  who  at  the  beginning  of  such  period
constituted  the Board shall cease for any reason to  constitute at least a
majority thereof, unless the election or the nomination for election by the
Company's shareholders of each new director during such two-year period was
approved by a vote of at least  two-thirds of the  directors  then still in
office who were directors at the beginning of such two-year period.

     (F) "Code"  shall mean the Internal  Revenue Code of 1986,  as amended
from time to time.

     (G) "Committee" shall mean the Personnel and Compensation Committee of
the Board, as from time to time constituted,  or any successor committee of
the Board with  similar  functions,  which  shall  consist of three or more
members,  each of whom  shall be a  Non-Employee  Director  and an  outside
director as defined in the  regulations  issued under Section 162(m) of the
Code, or its designee.

     (H) "Common  Stock" shall mean the Common Stock of the Company  ($1.00
par value), subject to adjustment pursuant to Section 13.

     (I)  "Company"  shall  mean,   collectively,   Ashland  Inc.  and  its
Subsidiaries.

     (J) "Exchange Act" shall mean the Securities  Exchange Act of 1934, as
amended.

     (K) "Fair  Market  Value"  shall mean the price of the Common Stock as
reported on the Composite  Tape of the New York Stock  Exchange on the date
and at the time  selected  by the Company or as  otherwise  provided in the
Plan.

     (L) "Incentive  Award" shall mean an award made pursuant to Section 7,
the payment of which is contingent  upon the achievement of the Performance
Goals for the particular Performance Period.

     (M) "Merit Award" shall mean an award of Common Stock issued  pursuant
to Section 9 of the Plan.

     (N) "Non-Employee  Director" shall mean a non-employee director within
the  meaning  of  applicable  regulatory   requirements,   including  those
promulgated under Section 16 of the Exchange Act.

     (O) "Outside Director" shall mean a director of the Company who is not
also an employee of the Company.

     (P)  "Participant"  shall  mean  a  regular,  full-time  or  part-time
employee of the Company as  selected by the  Committee  to receive an Award
under the Plan.

     (Q)  "Performance  Goals"  shall  mean  performance  goals  as  may be
established  in writing by the  Committee  which may be based on  earnings,
stock  price,  return on  equity,  return on  investment,  total  return to
shareholders,  economic  profit,  debt rating or  achievement  of business,
financial or operational  goals.  Such goals may be absolute in their terms
or  measured  against  or in  relation  to other  companies  comparably  or
otherwise  situated.   Such  performance  goals  may  be  particular  to  a
Participant  or the division or other unit in which the  Participant  works
and/or may be based on the performance of the Company generally.

     (R)  "Performance  Period"  shall  mean the period  designated  by the
Committee during which the performance objectives shall be measured.

     (S)  "Performance  Unit  Award"  shall mean an award made  pursuant to
Section 8, the payment of which is contingent  upon the  achievement of the
Performance Goals for the particular Performance Period.

     (T)  "Personal  Representative"  shall mean the person or persons who,
upon the disability or incompetence  of a Participant or Outside  Director,
shall have  acquired on behalf of the  Participant  or Outside  Director by
legal  proceeding or otherwise the right to receive the benefits  specified
in this Plan.

     (U) "Plan" shall mean this Ashland Inc. Incentive Plan.

     (V)  "Restricted  Period"  shall  mean the  period  designated  by the
Committee  during  which  Restricted  Stock  may  not  be  sold,  assigned,
transferred,  pledged, or otherwise encumbered, which period in the case of
Participants shall not be less than one year from the date of grant (unless
otherwise directed by the Committee),  and in the case of Outside Directors
is the period set forth in subsection (B) of Section 6.

     (W) "Restricted  Stock" shall mean those shares of Common Stock issued
pursuant to a Restricted Stock Award which are subject to the restrictions,
terms, and conditions set forth in the related Agreement, if any.

     (X) "Restricted  Stock Award" shall mean an Award of Restricted  Stock
pursuant to Section 6 of the Plan.

     (Y)  "Retained  Distributions"  shall  mean  any  securities  or other
property (other than regular cash dividends)  distributed by the Company in
respect of Restricted Stock during any Restricted Period.

     (Z)  "Retirement"  shall mean  retirement  of a  Participant  from the
employ of the  Company at any time as  described  in the Ashland  Inc.  and
Affiliates  Pension Plan or in any successor  pension plan, as from time to
time in effect.

     (AA)  "Subsidiary"   shall  mean  any  present  or  future  subsidiary
corporations, as defined in Section 424 of the Code, of the Company.

     (BB) "Tax Date"  shall mean the date the  withholding  tax  obligation
arises with respect to an Award.

SECTION 3.  STOCK SUBJECT TO THE PLAN

     There will be reserved  for  issuance  under the Plan an  aggregate of
2,000,000  shares of  Ashland  Common  Stock,  par value  $1.00 per  share;
provided, however, that of such shares only 500,000 shares in the aggregate
shall be available for Restricted Stock and Merit Awards. Such shares shall
be authorized but unissued  shares of Common Stock.  If any Award under the
Plan shall expire or terminate for any reason without having been earned or
vested in full, or if any Award shall be forfeited or deferred,  the shares
subject to the unearned,  forfeited or deferred portion of such Award shall
again be available for the purposes of the Plan.

SECTION 4.  ADMINISTRATION

     The Plan shall be administered  by the Committee.  The Committee shall
have no authority  regarding  the granting of  Restricted  Stock to Outside
Directors, as such grants are fixed pursuant to subsection (B) of Section 6
of the Plan.

     In  addition  to any  implied  powers and duties that may be needed to
carry out the  provisions  of the Plan,  the  Committee  shall have all the
powers vested in it by the terms of the Plan, including exclusive authority
(except as to  Restricted  Stock Awards  granted to Outside  Directors)  to
select the employees to be granted  Awards under the Plan, to determine the
type, size and terms of the Awards to be made to each Participant selected,
to determine  the time when Awards will be granted,  and to  prescribe  the
form of the Agreements embodying Awards made under the Plan. Subject to the
provisions  of the Plan  specifically  governing  Restricted  Stock  Awards
granted or to be granted to Outside Directors pursuant to Subsection (B) of
Section 6 herein,  the Committee  shall be authorized to interpret the Plan
and the Awards granted under the Plan, to establish,  amend and rescind any
rules  and   regulations   relating   to  the  Plan,   to  make  any  other
determinations   which  it  believes   necessary  or   advisable   for  the
administration  of the Plan,  and to  correct  any  defect  or  supply  any
omission or reconcile any  inconsistency in the Plan or in any Award in the
manner and to the extent the  Committee  deems  desirable  to carry it into
effect. Any decision of the Committee in the administration of the Plan, as
described herein, shall be final and conclusive.

SECTION 5.  ELIGIBILITY

     Awards  may only be  granted  (i) to regular  full-time  or  part-time
employees of the Company,  or (ii) as expressly  provided in subsection (B)
of  Section 6 of the Plan,  to  individuals  who are duly  elected  Outside
Directors of the Company.

SECTION 6.  RESTRICTED STOCK AWARDS

A.  Awards to Employees

     The  Committee   may  make  a  Restricted   Stock  Award  to  selected
Participants,   which   Restricted  Stock  Awards  may,  at  the  Company's
discretion and as directed by the  Committee,  be evidenced by an Agreement
which shall contain such terms and conditions as the Committee, in its sole
discretion,  may determine.  The amount of each Restricted  Stock Award and
the  respective  terms  and  conditions  of such  Award  (which  terms  and
conditions  need not be the same in each case) shall be  determined  by the
Committee in its sole  discretion.  As a condition to any Restricted  Stock
Award  hereunder,  the Committee  may require a  Participant  to pay to the
Company a non-refundable amount equal to, or in excess of, the par value of
the  shares  of the  Restricted  Stock  Award.  Subject  to the  terms  and
conditions of each Restricted Stock Award, the Participant, as the owner of
the Common Stock  issued as  Restricted  Stock,  shall have all rights of a
shareholder including,  but not limited to, voting rights as to such Common
Stock and the right to receive dividends thereon when, as and if paid.

     Unless  otherwise  determined  and directed by the  Committee,  in the
event that a Restricted  Stock Award has been made to a  Participant  whose
employment or service is  subsequently  terminated  for any reason prior to
the  lapse of all  restrictions  thereon,  such  Restricted  Stock  will be
forfeited in its entirety by such Participant.

B.  Awards to Outside Directors

     During  the  term of the  Plan,  each  person  who is  hereafter  duly
appointed  or elected as an Outside  Director  and who does not  receive an
award under the Ashland Inc.  1997 Stock  Incentive  Plan shall be granted,
effective on the date of his or her appointment or election to the Board, a
Restricted  Stock Award of 1,000 shares.  All Awards under this  subsection
(B) are subject to the  limitation  on the number of shares of Common Stock
available  pursuant to Section 3 and to the terms and  conditions set forth
in this subsection (B) and subsection (C) below.

     As a condition to any Restricted  Stock Award  hereunder,  the Outside
Director  may be  required to pay to the  Company a  non-refundable  amount
equal to the par value of the shares of the  Restricted  Stock Award.  Upon
the granting of the Restricted Stock Award,  such Outside Director shall be
entitled to all rights incident to ownership of Common Stock of the Company
with respect to his or her Restricted Stock, including, but not limited to,
the right to vote such shares of Restricted Stock and to receive  dividends
thereon when, as and if paid; provided, however, that subject to subsection
(C) hereof,  in no case may any shares of  Restricted  Stock  granted to an
Outside  Director be sold,  assigned,  transferred,  pledged,  or otherwise
encumbered  during the  Restricted  Period  which shall not lapse until the
earlier to occur of the following: (i) retirement from the Board at age 70,
(ii) the death or disability of such Outside  Director,  (iii) a 50% change
in the  beneficial  ownership of the Company as defined in Rule 13d-3 under
the Exchange Act, or (iv) voluntary early  retirement to take a position in
governmental  service.  Unless  otherwise  determined  and  directed by the
Committee  on  Directors,  in the case of  voluntary  resignation  or other
termination  of service of an Outside  Director  prior to the occurrence of
any of the events described in the preceding sentence, any Restricted Stock
Award  made  pursuant  to this  subsection  (B) will be  forfeited  by such
Outside Director.  As used herein, a director shall be deemed disabled when
he or she is unable to attend to his or her duties and  responsibilities as
a member of the Board  because  of  incapacity  due to  physical  or mental
illness.

C. Transferability

     Subject to subsection (B) of Section 15 hereof,  Restricted  Stock may
not be sold, assigned, transferred, pledged, or otherwise encumbered during
a  Restricted  Period,  which,  in  the  case  of  Participants,  shall  be
determined  by  the  Committee  and,  unless  otherwise  determined  by the
Committee,  shall not be less than one year from the date of the Restricted
Stock Award, and, in the case of Outside Directors,  shall be determined in
accordance with subsection (B) of this Section 6. The Committee may, at any
time, reduce the Restricted  Period with respect to any outstanding  shares
of a Restricted  Stock  Award,  but,  unless  otherwise  determined  by the
Committee, such Restricted Period shall not be less than one year.

     During the Restricted Period, certificates representing the Restricted
Stock and any Retained Distributions shall be registered in the recipient's
name and bear a  restrictive  legend to the effect that  ownership  of such
Restricted Stock (and any such Retained  Distributions),  and the enjoyment
of all rights appurtenant  thereto are subject to the restrictions,  terms,
and conditions provided in the Plan and the applicable  Agreement,  if any.
Such  certificates  shall be deposited by the  recipient  with the Company,
together  with  stock  powers  or other  instruments  of  assignment,  each
endorsed in blank,  which will permit transfer to the Company of all or any
portion of the Restricted  Stock and any securities  constituting  Retained
Distributions  which shall be forfeited in accordance with the Plan and the
applicable Agreement,  if any. Restricted Stock shall constitute issued and
outstanding  shares of Common Stock for all  corporate  purposes,  with the
exception  that (i) the  recipient  will not be entitled to delivery of the
stock   certificates   representing   such   Restricted   Stock  until  the
restrictions  applicable thereto shall have expired;  (ii) the Company will
retain custody of all Retained  Distributions made or declared with respect
to the Restricted Stock (and such Retained Distributions will be subject to
the same  restrictions,  terms  and  conditions  as are  applicable  to the
Restricted  Stock) until such time, if ever, as the  Restricted  Stock with
respect to which such Retained Distributions shall have been made, paid, or
declared shall have become vested,  and such Retained  Distributions  shall
not bear interest or be segregated in separate  accounts;  (iii) subject to
subsection  (B) of Section 15 hereof,  the recipient may not sell,  assign,
transfer, pledge, exchange, encumber, or dispose of the Restricted Stock or
any Retained  Distributions  during the Restricted  Period; and (iv) unless
otherwise  determined  and  directed  by the  Committee,  a  breach  of any
restrictions,  terms, or conditions  provided in the Plan or established by
the   Committee   with  respect  to  any   Restricted   Stock  or  Retained
Distributions  will cause a  forfeiture  of such  Restricted  Stock and any
Retained Distributions with respect thereto.

SECTION 7.  INCENTIVE AWARDS

     (A) Any  Participant  may receive one or more Incentive  Awards as the
Committee shall from time to time determine.

     (B) No later than 120 days (90 days for those Participants  subject to
the  limitations  of Code Section  162(m)) after the  commencement  of each
Performance  Period,  the Committee  shall establish in writing one or more
Performance Goals that must be reached by a Participant in order to receive
an  Incentive  Award for such  Performance  Period.  Except with respect to
Participants  subject  to the  limitations  of  Code  Section  162(m),  the
Committee shall have the discretion to later revise the  Performance  Goals
and the amount to be paid out upon the  attainment  of these  goals for any
reason  including the reflection of promotions,  transfers or other changes
in a  Participant's  employment so long as such changes are consistent with
the Performance  Goals  established  for other  Participants in the same or
similar positions.  Performance Goals established for Participants  subject
to Code  Section  162(m) may only be  adjusted to reduce or  eliminate  the
amount of compensation otherwise payable upon attainment of the Performance
Goals.

     (C)  The  target   Incentive  Award  is  a  fixed  percentage  of  the
Participant's Base Salary paid during the year. The maximum Incentive Award
is 200% of the target  Incentive  Award.  No  Incentive  Award shall exceed
three million dollars ($3,000,000).

     (D) Payment of Incentive Awards shall be made on a date or dates fixed
by the Committee.  Payment may be made in one or more  installments and may
be made wholly in cash,  wholly in shares of Common Stock or a  combination
thereof as determined by the Committee.

     If payment of an  Incentive  Award shall be made all or  partially  in
shares  of Common  Stock,  the  number  of  shares  of  Common  Stock to be
delivered  to a  Participant  on any payment  date shall be  determined  by
dividing (x) the original  dollar amount to be paid on the payment date (or
the part thereof  determined  by the Committee to be delivered in shares of
such  Incentive  Award) by (y) the Fair Market  Value on the date the Board
approves the  Committee's  decision to pay an Incentive Award or such other
date as the Board shall determine.

     (E) Unless  otherwise  determined  and directed by the  Committee,  an
Incentive  Award  shall  terminate  if  the  Participant  does  not  remain
continuously  employed and in good standing with the Company until the date
of payment of such Award.  Unless otherwise  determined and directed by the
Committee, in the event a Participant's employment is terminated because of
death,   disability  or  retirement,   the   Participant  (or  his  or  her
beneficiaries  or estate) shall receive the prorated portion of the payment
of an Incentive Award for which the  Participant  would have otherwise been
eligible based upon the portion of the  Performance  Period during which he
or she was so employed so long as the  Performance  Goals are  subsequently
achieved.

SECTION 8.  PERFORMANCE UNIT AWARDS

     (A) Any Participant may receive one or more Performance Unit Awards as
the Committee shall from time to time determine.

     (B) The  Performance  Goals and  Performance  Period  applicable  to a
Performance  Unit Award shall be set forth in writing by the  Committee  no
later  than  120  days  (90 days  for  those  Participants  subject  to the
limitations  imposed by Code Section 162(m)) after the  commencement of the
Performance  Period.  Except with  respect to  Participants  subject to the
limitations of Code Section 162(m), the Committee shall have the discretion
to later  revise the  Performance  Goals and the amount to be paid out upon
the  attainment of these goals for any reason  including the  reflection of
promotions,  transfers or other  changes in a  Participant's  employment so
long as such changes are consistent with the Performance  Goals established
for other Participants in the same or similar positions.  Goals established
for  Participants  subject to Code  Section  162(m) may only be adjusted to
reduce or  eliminate  the amount of  compensation  otherwise  payable  upon
attainment of the Performance Goals.

     (C) Each  Performance  Unit Award shall be  established  in dollars or
shares of Common  Stock,  or a  combination  of both,  as determined by the
Committee.  The  original  amount of any  Performance  Unit Award shall not
exceed 400% of the  Participant's  then annual base salary and the original
amount of any Performance  Unit Award shall not exceed five million dollars
($5,000,000). In determining the amount of any Performance Unit Award made,
in whole or in part, in shares of Common Stock,  the value thereof shall be
based on the Fair Market Value on the first day of the  Performance  Period
or on such other date as the Board shall determine.

     (D) Unless  otherwise  determined  and  directed by the  Committee,  a
Performance  Unit Award shall terminate for all purposes if the Participant
does not remain continuously employed and in good standing with the Company
until payment of such Performance Unit Award.  Unless otherwise  determined
and directed by the Committee,  a Participant (or his or her  beneficiaries
or estate) whose employment was terminated because of death,  disability or
retirement  will  receive a prorated  portion of the  payment of his or her
award based upon the portion of the  Performance  Period during which he or
she was so  employed  so long as the  Performance  Goals  are  subsequently
achieved.

     (E) Payment  with respect to  Performance  Unit Awards will be made to
Participants on a date or dates fixed by the Committee.  The amount of such
payment  shall be  determined  by the  Committee  and shall be based on the
original  amount of such  Performance  Unit Award  adjusted  to reflect the
attainment of the Performance Goals during the Performance Period.  Payment
may be made in one or more  installments  and may be made  wholly  in cash,
wholly in shares of Common Stock or a combination  thereof as determined by
the Committee.

     If payment of a Performance Unit Award established in dollars is to be
made in shares of Common  Stock or  partly in such  shares,  the  number of
shares of Common Stock to be delivered to a Participant on any payment date
shall be  determined  by  dividing  (x) the amount  payable by (y) the Fair
Market Value on the date the Board approves the Committee's decision to pay
the  Performance  Unit  Award  or on such  other  date as the  Board  shall
determine.

     If payment of a Performance Unit Award established in shares of Common
Stock is to be made in cash or  partly  in cash,  the  amount of cash to be
paid  to  a  Participant  on  any  payment  date  shall  be  determined  by
multiplying  (x) the number of shares of Common Stock to be paid in cash on
such payment date with respect to such  Performance  Unit Award, by (y) the
Fair Market Value on the date the Board approves the  Committee's  decision
to pay the Performance  Unit Award or on such other date as the Board shall
determine.  Any payment may be subject to such  restrictions and conditions
as the Committee may determine.

SECTION 9.  MERIT AWARDS

     Any  Participant  may receive a Merit Award of Common  Stock under the
Plan for such reasons and in such amounts as the Committee may from time to
time determine.  As a condition to any such Merit Award,  the Committee may
require a Participant to pay to the Company a  non-refundable  amount equal
to, or in excess of, the par value of the shares of Common Stock awarded to
him or her.

SECTION 10.  CONTINUED EMPLOYMENT

      Nothing in the Plan,  or in any Award  granted  pursuant to the Plan,
shall confer on any  individual any right to continue in the employment of,
or service  to, the Company or  interfere  in any way with the right of the
Company to terminate the Participant's employment at any time.

SECTION 11.  CHANGE IN CONTROL

     (A) Any  Restricted  Stock Award shall  become  fully  vested from and
after the date of a Change in Control for the full number of awarded shares
less such number as may have been theretofore acquired under the Award.

     (B) Upon a Change in Control,  there shall be an  acceleration  of any
Performance  Period  relating to any  Incentive  Award,  and payment of any
Incentive  Award  shall be made in cash as soon as  practicable  after such
Change  in  Control  based  upon  achievement  of  the  Performance   Goals
applicable to such Award up to the date of the Change in Control.  Further,
the  Company's  obligation  with respect to such  Incentive  Award shall be
assumed,  or new  obligations  substituted  therefor,  by the  acquiring or
surviving  corporation after such Change in Control. In addition,  prior to
the date of such Change in Control,  the  Committee,  in its sole judgment,
may  make  adjustments  to any  Incentive  Award as may be  appropriate  to
reflect such Change in Control.

     (C) Upon a Change in Control,  there shall be an  acceleration  of any
Performance  Period relating to any Performance  Unit Award, and payment of
any  Performance  Unit Award  shall be made in cash as soon as  practicable
after such  Change in Control  based upon  achievement  of the  Performance
Goals  applicable  to such  Performance  Unit  Award  up to the date of the
Change in Control. If such Performance Unit Award was established in shares
of  Common  Stock,  the  amount  of cash to be paid to a  Participant  with
respect to the  Performance  Unit Award shall be determined by  multiplying
(x) the number of shares of Common Stock relating to such  Performance Unit
Award,  by (y) the Fair Market  Value on the date of the Change in Control.
Further,  the Company's  obligation with respect to such  Performance  Unit
Award shall be assumed,  or new obligations  substituted  therefor,  by the
acquiring  or  surviving  corporation  after  such  Change in  Control.  In
addition,  prior to the date of such Change in Control,  the Committee,  in
its sole judgment,  may make  adjustments to any Performance  Unit Award as
may be appropriate to reflect such Change in Control.

SECTION 12.  WITHHOLDING TAXES

     Federal,  state or local  law may  require  the  withholding  of taxes
applicable  to gains  resulting  from the  payment  or vesting of an Award.
Unless otherwise prohibited by the Committee,  each Participant may satisfy
any such tax withholding  obligation by any of the following means, or by a
combination of such means: (i) a cash payment, (ii) authorizing the Company
to  withhold  from the shares of Common  Stock  otherwise  issuable  to the
Participant pursuant to the vesting of an Award a number of shares having a
Fair Market Value, as of the Tax Date, which will satisfy the amount of the
withholding tax obligation, or (iii) by delivery to the Company of a number
of shares of Common  Stock  having a Fair  Market  Value as of the Tax Date
which will satisfy the amount of the  withholding  tax  obligation  arising
from  the  vesting  of an  Award.  A  Participant's  election  to  pay  the
withholding tax obligation by (ii) or (iii) above must be made on or before
the Tax Date, is irrevocable, is subject to such rules as the Committee may
adopt, and may be disapproved by the Committee.  If the amount requested is
not paid, the Committee may refuse to issue Common Stock under the Plan.

SECTION 13.  ADJUSTMENTS UPON CHANGES IN CAPITALIZATION

     In the event of any  change  in the  outstanding  Common  Stock of the
Company by reason of any stock  split,  stock  dividend,  recapitalization,
merger, consolidation,  reorganization, combination, or exchange of shares,
split-up,  split-off,  spin-off,  liquidation  or other  similar  change in
capitalization,  or any distribution to common stockholders other than cash
dividends,  the number or kind of shares that may be issued  under the Plan
pursuant  to Section 3 and the number or kind of shares  subject to, or the
price per share under any outstanding Award shall be automatically adjusted
so that the  proportionate  interest of the Participant or Outside Director
shall be maintained as before the occurrence of such event. Such adjustment
shall be conclusive and binding for all purposes of the Plan.

SECTION 14.  AMENDMENT AND TERMINATIONS

     The  Committee  may amend,  alter or  terminate  this Plan at any time
without the prior approval of the Board;  provided,  however,  that (i) the
Committee  may not,  without  approval  by the Board and the  shareholders,
materially  increase the benefits  provided to Participants  under the Plan
and (ii) any amendment with respect to Restricted  Stock granted to Outside
Directors must be approved by the full Board.

     Termination  of the Plan shall not affect  any Awards  made  hereunder
which are  outstanding  on the date of  termination  and such Awards  shall
continue  to be  subject  to the  terms  of the  Plan  notwithstanding  its
termination.

SECTION 15.  MISCELLANEOUS PROVISIONS

     (A) Except as to Awards to Outside Directors,  no Participant or other
person shall have any claim or right to be granted an Award under the Plan.

     (B) A Participant's  or Outside  Director's  rights and interest under
the Plan may not be assigned  or  transferred  in whole or in part,  either
directly  or by  operation  of law or  otherwise  (except in the event of a
Participant's or Outside  Director's  death, by will or the laws of descent
and  distribution),  including,  but not by way of  limitation,  execution,
levy, garnishment,  attachment,  pledge, bankruptcy or in any other manner,
and no such right or interest of any Participant or Outside Director in the
Plan shall be subject to any  obligation  or liability of such  individual;
provided,  however,  that a Participant's or Outside  Director's rights and
interest under the Plan may, subject to the discretion and direction of the
Committee,  be made  transferable by such  Participant or Outside  Director
during his or her lifetime. Except as specified in Section 6, the holder of
an Award  shall have none of the rights of a  shareholder  until the shares
subject  thereto  shall  have  been  registered  in the name of the  person
receiving or person or persons  exercising  the Award on the transfer books
of the Company.

     (C) No Common Stock shall be issued  hereunder  unless counsel for the
Company shall be satisfied  that such  issuance will be in compliance  with
applicable Federal, state, and other securities laws.

     (D) The expenses of the Plan shall be borne by the Company.

     (E) By  accepting  any  Award  under the Plan,  each  Participant  and
Outside Director and each Personal  Representative or Beneficiary  claiming
under or through him or her shall be conclusively  deemed to have indicated
his or her acceptance and ratification of, and consent to, any action taken
under the Plan by the Company, the Board, the Committee or the Committee on
Directors.

     (F) Awards  granted  under the Plan shall be binding upon the Company,
its successors, and assigns.

     (G)  Nothing  contained  in this Plan  shall  prevent  the Board  from
adopting  other  or  additional  compensation   arrangements,   subject  to
shareholder approval if such approval is required.

     (H) Each Participant shall be deemed to have been granted any Award on
the date the  Committee  took  action to grant such Award under the Plan or
such date as the Committee in its sole  discretion  shall  determine at the
time such grant is authorized.

SECTION 16.  EFFECTIVENESS OF THE PLAN

     The Plan shall be  submitted  to the  shareholders  of the Company for
their  approval and adoption on January 27, 2000,  or such other date fixed
for the next meeting of  shareholders  or any  adjournment or  postponement
thereof.  The  Plan  shall  not be  effective  and no  Award  shall be made
hereunder  unless  and until the Plan has been  approved  and  adopted at a
meeting of the Company's shareholders.

SECTION 17.  GOVERNING LAW

     The  provisions  of this Plan shall be  interpreted  and  construed in
accordance with the laws of the Commonwealth of Kentucky.