Exhibit 10.17


                                ASHLAND INC.
                         DEFERRED COMPENSATION PLAN
                     (Amended as of September 19, 1996)



1.       PURPOSE

         The purpose of this Ashland Inc.  Deferred  Compensation Plan (the
"Plan"),  is to provide  eligible  key  employees  of the  Company  with an
opportunity to defer  compensation to be earned by them from the Company as
a means of saving for retirement or other future purposes.

2.       DEFINITIONS

         The following definitions shall be applicable throughout the Plan:

          (a)  "Accounting  Date"  means the last day of a quarter or, if a
weekend or holiday,  the next  preceding  business  day. 

          (b)   "Beneficiary"   means  the  person(s)   designated  by  the
Participant in accordance with Section 12.

         (c)      "Board" means the Board of Directors of Ashland Inc.

         (d)  "Change  in  Control"  shall be  deemed to occur (1) upon the
approval of the  shareholders  of the  Company (or if such  approval is not
required,  upon the  approval  of the  Board) of (A) any  consolidation  or
merger  of the  Company  in which  the  Company  is not the  continuing  or
surviving  corporation or pursuant to which shares of Common Stock would be
converted  into cash,  securities or other  property other than a merger in
which the holders of Common Stock immediately prior to the merger will have
the  same  proportionate   ownership  of  Common  Stock  of  the  surviving
corporation immediately after the merger, (B) any sale, lease, exchange, or
other transfer (in one transaction or a series of related  transactions) of
all or substantially all the assets of the Company,  or (C) adoption of any
plan or proposal for the  liquidation or  dissolution  of the Company,  (2)
when any "person"  (as defined in Section  3(a)(9) or 13(d) of the Exchange
Act), other than Ashland Inc. or any subsidiary or employee benefit plan or
trust maintained by Ashland Inc. or any of its  subsidiaries,  shall become
the  "beneficial  owner" (as defined in Rule 13d-3 under the Exchange Act),
directly or indirectly, of more than 15% of the Common Stock outstanding at
the time, without the approval of the Board, or (3) if at any time during a
period of two consecutive  years,  individuals who at the beginning of such
period  constituted  the Board shall cease for any reason to  constitute at
least a  majority  thereof,  unless  the  election  or the  nomination  for
election by the  Company's  shareholders  of each new director  during such
two-year  period  was  approved  by a vote of at  least  two-thirds  of the
directors  then still in office who were directors at the beginning of such
two-year period.

          (e) "Committee" means the Personnel and Compensation Committee of
the Board.

          (f) "Common  Stock" means the common stock,  $1.00 par value,  of
Ashland Inc.

         (g) "Common Stock Fund" means that investment option,  approved by
the  Committee,  in  which  a  Participant's  Compensation  Account  may be
invested,  as approved  by the  Committee,  and may earn income  based on a
hypothetical investment in Common Stock.

         (h)      "Company" means Ashland Inc., its divisions and subsidiaries.

          (i) "Compensation" means any employee compensation  determined by
the Committee to be properly deferrable under the Plan.




          (j)  "Compensation  Account"  means  the  account  to  which  the
Participant's Deferred Compensation is credited.

          (k)  "Corporate   Human  Resources"  means  the  Corporate  Human
Resources Department of the Company.

         (l) "Credit  Date" means such date as  designated by the Committee
that Deferred Compensation shall be credited to the Compensation Account.

          (m) "Deferred Compensation" means the Compensation elected by the
Participant to be deferred pursuant to the Plan.

         (n) "Election" means a Participant's  delivery of a written notice
of election to Corporate Human  Resources  electing to defer payment of all
or a portion of his or her Compensation.

         (o) "Employee" means a full-time, regular salaried employee (which
term shall be deemed to include officers) of the Company and of its present
and  future  subsidiary  corporations  as  defined  in  Section  424 of the
Internal Revenue Code of 1986, as amended.

          (p) "Exchange Act" means the Securities  Exchange Act of 1934, as
amended.

         (q)  "Fair  Market  Value"  means  the  price of a share of Common
Stock, as reported on the Composite Tape for New York Stock Exchange issues
on the date and at the time designated by the Company.

          (r) "Fiscal Year" means that annual period  commencing  October 1
and ending the following September 30.

          (s)  "Nonqualified  Plan"  means the  Ashland  Inc.  Nonqualified
Excess  Benefit  Pension  Plan,  as it now exists or as it may hereafter be
amended.

          (t) "Nonqualified  Payments" means payments made to a Participant
pursuant to the Plan and the Nonqualified Plan.

         (u)  "Participant"  means an Employee selected by the Committee to
participate  in the Plan and who has  elected to defer  payment of all or a
portion of his or her Compensation under the Plan. "Participant" shall also
include  any  Employee  who had an account  under the Prior Plans which has
been transferred to this Plan.

          (v) "Plan" means this Ashland Inc. Deferred  Compensation Plan as
it now exists or as it may hereafter be amended.
 
        (w) "Prime Rate of Interest"  means the rate of interest quoted by
Citibank,  N.A.  as its prime  commercial  lending  rate on the latest date
practicable prior to the date of actual distribution under Section 13.

          (x) "Prior  Plans" mean the Ashland  Inc.  Deferred  Compensation
Plan for ERISA Forfeitures and the Ashland Inc. Deferred  Compensation Plan
for  Key  Employees,  which  are  being  replaced  by  this  Plan as of the
effective date of this Plan identified in Section 17.
 
          (y)  "Section  16(b)  Participant"  means  a  Participant  who is
subject to Section 16(b) of the Exchange Act.

         (z) "SERP"  means the Ninth  Amended  and  Restated  Ashland  Inc.
Supplemental Early Retirement Plan for Certain Key Executive Employees,  as
it now exists or as it may hereafter be amended.


          (aa)  "SERP  Payments"  means  payments  made  to  a  Participant
pursuant to the Plan and the SERP.

         (bb)  "Service  Year"  means the Fiscal  Year or  portion  thereof
during which the services  have been  rendered  for which  Compensation  is
payable.

         (cc) "Stock Unit(s)" means the share  equivalents  credited to the
Common  Stock Fund of a  Participant's  Compensation  Account  pursuant  to
Section 6.

          (dd)   "Termination"   means   retirement  from  the  Company  or
termination of services as an Employee for any other reason.

3.       SHARES; ADJUSTMENTS IN EVENT OF CHANGES IN CAPITALIZATION

          (a) Shares  Authorized for Issuance.  There shall be reserved for
issuance  under  the Plan  500,000  shares  of  Common  Stock,  subject  to
adjustment pursuant to subsection (c) below.

          (b) Units  Authorized  for Credit.  The  maximum  number of Stock
Units that may be credited to Participants' Compensation Accounts under the
Plan is 1,500,000, subject to adjustment pursuant to subsection (c) below.

         (c) Adjustments in Certain  Events.  In the event of any change in
the  outstanding  Common Stock of the Company by reason of any stock split,
share dividend,  recapitalization,  merger, consolidation,  reorganization,
combination,   or  exchange  or  reclassification   of  shares,   split-up,
split-off, spin-off, liquidation or other similar change in capitalization,
or any distribution to common  shareholders other than cash dividends,  the
number  or kind of  shares or Stock  Units  that may be issued or  credited
under the Plan shall be  automatically  adjusted so that the  proportionate
interest of the  Participants  shall be maintained as before the occurrence
of such event.  Such  adjustment  shall be  conclusive  and binding for all
purposes of the Plan.

4.       ELIGIBILITY

         The  Committee  shall  have the  authority  to  select  among  any
Employees those Employees who shall be eligible to participate in the Plan;
provided, however, that employees and/or retirees who have elected to defer
an amount into this Plan from  another  plan  sponsored  or  maintained  by
Ashland  Inc.,  the terms of which allowed such employee or retiree to make
such a deferral election into this Plan, shall be considered to be eligible
to participate in this Plan.

5.       ADMINISTRATION

         Full power and authority to construe, interpret and administer the
Plan shall be vested in the Committee.  This power and authority  includes,
but is not  limited  to,  selecting  compensation  eligible  for  deferral,
establishing  deferral  terms and  conditions  and adopting  modifications,
amendments  and  procedures  as may be  deemed  necessary,  appropriate  or
convenient by the  Committee.  Decisions of the  Committee  shall be final,
conclusive and binding upon all parties.  Day-to-day  administration of the
Plan shall be the responsibility of Corporate Human Resources.

6.       PARTICIPANT ACCOUNTS

         Upon  election  to  participate  in  the  Plan,   there  shall  be
established a Compensation Account for the Participant to which there shall
be  credited  any  Deferred  Compensation,  as of each  Credit  Date.  Each
Participant's  Compensation  Account shall be credited (or debited) on each
Accounting Date with income (or loss) based upon a hypothetical  investment
in any one or more of the investment  options  available under the Plan, as
prescribed by the Committee for the particular compensation credited, which
may include a Common Stock Fund,  as elected by the  Participant  under the
terms of Section 8.

         If a Participant elects to invest all or any portion of his or her
Compensation  Account  in  the  Common  Stock  Fund,  that  portion  of the
Participant's  Compensation  Account  shall be credited on 

each  Credit  Date with Stock Units equal to the number of shares of Common
Stock (including  fractions of a share) that could have been purchased with
the amount of such  Deferred  Compensation  at the Fair Market Value on the
Credit Date.  As of any dividend  payment  date for the Common  Stock,  the
portion of a  Participant's  Compensation  Account  invested  in the Common
Stock Fund as of the dividend record date shall be credited with additional
Stock  Units.  The number of Stock Units  credited to the Common Stock Fund
will be  determined  by dividing (i) the product of (a) the dollar value of
the  dividend  declared  in  respect  of a share of  Ashland  Common  Stock
multiplied by (b) the number of Stock Units  credited to the  Participant's
Common  Stock Fund as of the  dividend  record date by (ii) the Fair Market
Value of a share of Ashland Common Stock on the dividend payment date.

         A  Participant  who had an existing  account under the Prior Plans
shall automatically have such account transferred to a Compensation Account
under this Plan to be maintained and administered pursuant to the terms and
conditions of this Plan.

         Amounts credited to a Compensation  Account shall remain a part of
the general  funds of the Company and nothing  contained in this Plan shall
be deemed to  create a trust or fund of any kind or  create  any  fiduciary
relationship.  Nothing  contained  herein  shall  be  deemed  to  give  any
Participant any ownership or other proprietary, security or other rights in
any funds,  stock or assets owned or  possessed by the Company,  whether or
not  earmarked  for the  Company's  own purposes as a reserve or fund to be
utilized by the Company for the discharge of its obligations hereunder.  To
the  extent  that any  person  acquires  a right  to  receive  payments  or
distributions  from the  Company  under this Plan,  such right  shall be no
greater than the right of any unsecured creditor of the Company.

7.       FINANCIAL HARDSHIP

         Upon the written request of a Participant or a Participant's legal
representative  and a  finding  that  continued  deferral  will  result  in
financial  hardship  to  the  Participant,   the  Committee  (in  its  sole
discretion)  may  authorize  (a)  the  payment  of  all  or  a  part  of  a
Participant's  Compensation Account in a single installment prior to his or
her ceasing to be a Participant,  or (b) the acceleration of payment of any
multiple installments thereof. If, in the sole discretion of the Committee,
a delay in any  distribution  pursuant to this Section 7 shall be necessary
to avoid liability of the  Participant  under Section 16(b) of the Exchange
Act, any such distribution shall be so postponed.

8.       MANNER OF ELECTION

         (a) General. Any Employee selected by the Committee to participate
in the Plan may elect to do so by delivering to Corporate Human Resources a
written notice on a form prescribed by Corporate  Human Resources  electing
to defer payment of all or a portion (in 25% increments or other increments
so prescribed by the Committee) of his or her  Compensation (an "Election")
and setting forth the manner in which such Deferred  Compensation  shall be
invested in accordance  with Section 6 hereof.  The timing of the filing of
the appropriate  form with Corporate Human Resources shall be determined by
the  Committee.  An  effective  election to defer  Compensation  may not be
revoked or modified  except as  otherwise  determined  by the  Committee or
stated herein.  In addition to the  provisions  contained in this Plan, any
deferrals of SERP Payments or  Nonqualified  Payments must be in accordance
with the terms of the SERP or the Nonqualified Plan.

         (b) Investment Alternatives - Existing Balances. A Participant may
elect to change an existing selection as to the investment  alternatives in
effect with  respect to his or her  existing  Compensation  Account (in 25%
increments or other increments so prescribed by the Committee) one (1) time
during any  three-month  period by filing with Corporate  Human Resources a
new Election,  at least fifteen (15) days prior to the  commencement of the
quarter in which the  Participant  desires the change to become  effective.
The change will be deemed  effective  as of the first  business  day of the
next quarter subsequent to the filing of such Election. Notwithstanding the
foregoing,  a Section  16(b)  Participant's  election to change an existing
selection  involving  the Common  Stock Fund must occur at least six months
following an  "opposite-way  election" by that  Section  16(b)  Participant
involving  either the Common  Stock Fund of the Plan or the Ashland  Common
Stock Fund of the Ashland Inc.  Employee Savings Plan (the "Savings Plan").
An "opposite  way  election"  means a transfer into either the Common Stock
Fund of the Plan or the  Ashland  Common  Stock  Fund of the  

Savings Plan  followed by a transfer out of either the Common Stock Fund of
the  Plan or the  Ashland  Common  Stock  Fund of the  Savings  Plan,  or a
transfer  out of either  the Common  Stock Fund of the Plan or the  Ashland
Common  Stock Fund of the Savings Plan  followed by a transfer  into either
the Common  Stock Fund of the Plan or the Ashland  Common Stock Fund of the
Savings Plan.

          (c) Change of Beneficiary.  A Participant may, at any time, elect
to change the designation of a Beneficiary.

         (d) Change in  Distribution  of  Account.  A  Participant  will be
allowed to change the Election as to the applicable  payment period or form
of payment for all amounts  previously  deferred pursuant to such Election,
subject to  approval  by the  Committee.  Such  change  must be made by the
earlier of:

               (1) the date six months  prior to the first day of the month
         following such Participant's Termination; or

               (2) the December 31  immediately  preceding the first day
         of the month following such Participant's Termination.

9.       MANNER OF PAYMENT UPON TERMINATION

         In  accordance  with the  Participant's  Election  and  subject to
Committee  approval  upon  payout,  amounts  credited  to  a  Participant's
Compensation  Account  will be paid in a lump sum or in the form of annual,
semi-annual, or quarterly installments, in cash, or if so determined by the
Committee,  in  shares  of  Common  Stock or a  combination  of both to the
Participant following his or her Termination or, in the event of his or her
death, to a Beneficiary.  The entire Compensation  Account must be paid out
within forty years  following the date of a  Participant's  Termination.  A
Participant  may make  different  elections  with respect to the applicable
payment  period or form of  payment  with  respect  to  different  forms of
Compensation  and may provide for  different  payment  periods and forms of
payment before and after his or her death.

         The  amount of any cash  distribution  to be made in  installments
with respect to the Compensation Account will be determined by dividing the
balance in such  Compensation  Account on the Accounting  Date  immediately
preceding  the cash  distribution  (minus any  amounts in the Common  Stock
Fund) by the number of  installments  in which  distributions  remain to be
made  (including  the  current  distribution).   The  amount  of  any  cash
distribution to be made in installments with respect to Stock Units will be
determined by multiplying  the number of Stock Units  attributable  to such
installment  (determined as  hereinafter  provided) by the closing price of
the Common Stock on each Accounting Date  immediately  prior to the date on
which  such   installment  is  to  be  paid.  The  number  of  Stock  Units
attributable to an installment  shall be determined by dividing the current
number  of  Stock  Units  in  the  Common  Stock  Fund  by  the  number  of
installments  in  which  distributions  remain  to be made  (including  the
current distribution).

         The amount of any stock  distribution  to be made in  installments
with respect to the  Compensation  Account  shall be determined by dividing
the  amount  of  cash  attributable  to  such  installment  (determined  as
hereinafter  provided)  by the  closing  price of the Common  Stock on each
Accounting Date immediately  prior to the date on which such installment is
to be paid.  The amount of cash  attributable  to an  installment  shall be
determined by dividing the current balance in such Compensation  Account on
the Accounting Date immediately preceding the stock distribution (minus any
amounts in the Common  Stock Fund) by the number of  installments  in which
distributions remain to be made (including the current  distribution).  The
amount of any stock distribution to be made in installments with respect to
the amount of a  Compensation  Account  invested  in the Common  Stock Fund
shall be  determined  by dividing the current  number of Stock Units by the
number of installments in which distributions  remain to be made (including
the current  distribution).  Only whole  numbers of shares of Common  Stock
will be issued, with the value of any fractional shares to be paid in cash.

10.      COMMENCEMENT OF PAYMENTS

         Payments of amounts  deferred under this Plan shall commence after
a Participant's  Termination in accordance with the Participant's Election.
If a Participant dies prior to the first 

deferred payment  specified in an Election,  payments shall commence to the
Participant's Beneficiary on the first payment date so specified.

11.      ADMINISTRATIVE CONVENIENCE

         Notwithstanding  any  provision  of this Plan to the  contrary,  a
Participant may not defer Compensation in an amount less than $1,000 and no
payment or payments  under the Plan may be made to the  Participant  or any
Beneficiary of the  Participant in an amount that would annually total less
than $1,000,  unless the amount remaining in a Compensation  Account totals
less  than  $1,000,  in  which  event  the  entire  amount  remaining  in a
Compensation  Account  shall  be  paid  to  the  Participant  or his or her
Beneficiary.  The  Committee  reserves the right,  in its sole and absolute
discretion,  to further  modify the terms of the Plan or  payments  made to
Participants under the Plan for the Company's administrative convenience.

12.      BENEFICIARY DESIGNATION

         A  Participant  may  designate  one or more  persons  (including a
trust) to whom or to which payments are to be made if the Participant  dies
before  receiving  payment of all amounts due  hereunder.  A designation of
Beneficiary  will be effective only after the signed Election is filed with
Corporate  Human  Resources  while the Participant is alive and will cancel
all  designations  of  Beneficiary   signed  and  filed  earlier.   If  the
Participant fails to designate a Beneficiary as provided above or if all of
a Participant's  Beneficiaries predecease him or her and he or she fails to
designate a new Beneficiary,  the remaining unpaid amounts shall be paid in
one lump sum to the estate of such Participant. If all Beneficiaries of the
Participant die after the  Participant  but before complete  payment of all
amounts due  hereunder,  the remaining  unpaid amounts shall be paid in one
lump sum to the estate of the last to die of such Beneficiaries.

13.      CHANGE IN CONTROL

         Notwithstanding any provision of this Plan to the contrary, in the
event of a Change in Control, each Participant in the Plan shall receive an
automatic  lump  sum  cash  distribution  of  all  amounts  accrued  in the
Participant's Compensation Account (including interest at the Prime Rate of
Interest  from the date of the Change of Control  through the  business day
immediately preceding the date of distribution) not later than fifteen (15)
days after the date of the Change in Control. For this purpose, the balance
in the  portion of a  Participant's  Compensation  Account  invested in the
Common Stock Fund shall be  determined by  multiplying  the number of Stock
Units by the higher of (a) the highest Fair Market Value on any date within
the period  commencing  30 days prior to such Change in Control,  or (b) if
the  Change in  Control  of the  Company  occurs as a result of a tender or
exchange offer or consummation of a corporate transaction, then the highest
price paid per share of Common Stock pursuant  thereto.  Any  consideration
other than cash forming a part or all of the consideration for Common Stock
to be paid pursuant to the  applicable  transaction  shall be valued at the
valuation price thereon determined by the Board.

         In addition,  the Company shall  reimburse a  Participant  for the
legal fees and expenses  incurred if the Participant is required to seek to
obtain or  enforce  any  right to  distribution.  In the  event  that it is
determined   that  such   Participant  is  properly   entitled  to  a  cash
distribution hereunder, such Participant shall also be entitled to interest
thereon payable in an amount  equivalent to the Prime Rate of Interest from
the date such distribution  should have been made to and including the date
it is made.  Notwithstanding  any  provision of this Plan to the  contrary,
this Section 13 may not be amended after a Change in Control occurs without
the written consent of a majority in number of Participants.

14.      INALIENABILITY OF BENEFITS

         The interests of the  Participants and their  Beneficiaries  under
the Plan may not in any way be  voluntarily or  involuntarily  transferred,
alienated or assigned, nor subject to attachment, execution, 

garnishment  or other such  equitable or legal  process.  A Participant  or
Beneficiary cannot waive the provisions of this Section 14.

15.      GOVERNING LAW

         The provisions of this plan shall be interpreted  and construed in
accordance  with the laws of the  Commonwealth  of Kentucky,  except to the
extent preempted by Federal law.

16.      AMENDMENTS

         The Committee may amend,  alter or terminate this Plan at any time
without  the prior  approval  of the  Board;  provided,  however,  that the
Committee may not, without approval by the Board and the shareholders:

          (a)  increase the number of  securities  that may be issued under
the Plan (except as provided in Section 3(c));

          (b) materially  modify the  requirements  as to  eligibility  for
participation in the Plan; or

          (c)  otherwise  materially  increase  the  benefits  accruing  to
Participants under the Plan.

17.      EFFECTIVE DATE

         The  Plan was  approved  by the  shareholders  of the  Company  on
January 26, 1995, and originally became effective as of October1, 1994, and
has been restated in this document effective as of September 19, 1996.