Exhibit 10.4

                         NINTH AMENDED AND RESTATED
                                ASHLAND INC.
                     SUPPLEMENTAL EARLY RETIREMENT PLAN
                    FOR CERTAIN KEY EXECUTIVE EMPLOYEES
                             September 19, 1996

ARTICLE I.        PURPOSE AND EFFECTIVE DATE.
1.01     The purpose of the Plan is to allow  designated  senior  executive
         employees to retire prior to their sixty-fifth birthday without an
         immediate  substantial loss of income. This Plan is a supplemental
         retirement arrangement for a select group of management.
1.02     The Plan as  described  herein  shall amend and  supersede,  as of
         September  19,  1996,  all  provisions  of the Eighth  Amended and
         Restated  Ashland  Inc.  Supplemental  Early  Retirement  Plan for
         Certain  Key  Executive   Employees.   However,   the  rights  and
         obligations  of  Employees  who  were  selected  by the  Board  or
         approved   for   participation   pursuant   to   the   eligibility
         requirements  of the Plan to receive a benefit  under the Plan, or
         who were receiving benefits under a prior plan, prior to September
         19, 1996 (irrespective of the Effective Retirement Date(s) of such
         Employee(s)), shall be governed by the terms of the Plan in effect
         at the time of such retirement.
ARTICLE II.       DEFINITIONS.
         The following terms used herein shall have the following  meanings
         unless the  context  otherwise  requires:  
2.01     "Age" - means the age of an Employee as of his or her last birthday.  
2.02     "Annual Retirement Income" - means the annual income payable under 
         this Plan by Ashland for the lifetime
         of  a  Participant  commencing  on  such  Participant's  Effective
         Retirement Date and ending on his or her date of death, subject to
         the provisions of Section 5.04.
2.03     "Ashland" - means Ashland Inc. and its present or future subsidiary 
         corporations.
2.04     "Board of Directors" - means the Board of Directors of Ashland.

2.05     "Change in Control" - shall be deemed to occur (1) upon the 
         approval of the shareholders of Ashland (or
         if such  approval is not  required,  the approval of the Board) of
         (A) any consolidation or merger of Ashland in which Ashland is not
         the  continuing  or  surviving  corporation  or  pursuant to which
         shares of  Ashland  common  stock  would be  converted  into cash,
         securities  or other  property  other  than a merger  in which the
         holders of Ashland  common stock  immediately  prior to the merger
         will have the same proportionate  ownership of common stock of the
         surviving corporation  immediately after the merger, (B) any sale,
         lease, exchange, or other transfer (in one transaction or a series
         of related transactions) of all or substantially all the assets of
         Ashland,  or  (C)  adoption  of  any  plan  or  proposal  for  the
         liquidation or  dissolution of Ashland,  (2) when any "person" (as
         defined in Section 3(a)(9) or 13(d) of the Securities Exchange Act
         of 1934), other than Ashland or any subsidiary or employee benefit
         plan or trust  maintained  by Ashland or any of its  subsidiaries,
         shall  become the  "beneficial  owner"  (as  defined in Rule 13d-3
         under  the   Securities   Exchange  Act  of  1934),   directly  or
         indirectly,   of  more  than  15%  of  the  Ashland  common  stock
         outstanding at the time, without the approval of the Board, or (3)
         if  at  any  time  during  a  period  of  two  consecutive  years,
         individuals  who at the beginning of such period  constituted  the
         Board shall cease for any reason to constitute at least a majority
         thereof,  unless  the  election  or  nomination  for  election  by
         Ashland's  shareholders  of each new director during such two-year
         period  was  approved  by a vote  of at  least  two-thirds  of the
         directors then still in office who were directors at the beginning
         of such two-year period.
2.06     "Committee" - means the Personnel and Compensation Committee of the 
         Board.
2.07     "Effective  Retirement  Date"  -  means  the  date  upon  which  a
         Participant  retires  under this Plan which shall be the first day
         of the month  following  the  Participant's  62nd  birthday or, at
         Ashland's  discretion or as otherwise  provided in Article VI, any
         earlier age. Upon Board or Chief  Executive  Officer  and/or Chief
         Operating   Officer  approval,   as  applicable,   the  "Effective
         Retirement  Date" of a  Participant  may occur after the  Employee
         reaches age 62.


2.08     "Employee" - means an executive  employee of Ashland who (i) is at
         least 55 years of age; and (ii) holds a position classified at the
         level of 1,000  Hay  Points  or above  (and who is  deemed  on the
         Effective  Retirement Date to be a Level V or above employee under
         the Incentive Compensation Plan).
2.09     "Employment  Contracts" - means those contractual  agreements,  in
         effect  from  time to time,  which are  approved  by the Board and
         which  provide an Employee  with a specified  period of employment
         and other benefits.
2.10     "Final Average Bonus" - means the Participant's average bonus paid
         under the Incentive  Compensation Plan (including amounts that may
         have been accrued, but deferred in payment under such plan) during
         the highest  thirty-six  (36) months out of the final  sixty-month
         (60) period.  For these purposes,  the "bonus  accruedpaid"  for a
         particular month contained within a particular fiscal year related
         to  payments  under such plan shall be equal to the amount of such
         bonus  actually paid  (regardless  of the date paid, but excluding
         any   adjustment  for  the  deferral  of  such  payment)  to  such
         Participant  on account of such fiscal year  divided by the number
         of  months  contained  in such  fiscal  year  which  were  used in
         determining  the  amount  of  such  bonus  actually  paid  to such
         Participant.
2.11     "Final Average  Compensation"  - means the  Participant's  average
         base compensation  paid during the highest  thirty-six months (36)
         out of the final  sixty-month  (60) period plus the Final  Average
         Bonus. For these purposes, the base the average total compensation
         paid  during the highest  thirty-six  months (36) out of the final
         sixty-month (60) period. For these purposes,  "total  compensation
         paid" is the sum of the  "compensation  paid" and the "bonus paid"
         during a particular  month.  compensation paid with respect to any
         particular  calendar month,  "Compensation paid" shall be the base
         rate of compensation  for such  Participant in effect on the first
         day of such  calendar  month.  "Bonus  paid"  shall  have the same
         meaning as set forth in Section 2.10.
2.12     "Incentive Compensation Plan" - means the Ashland Inc. Incentive 
         Compensation Plan or the Ashland Inc.
         Incentive Compensation Plan for Key Executives, as applicable.

2.13     "Participant"  - means  an  Employee  who has  been  approved  for
         participation in the Plan pursuant to Article III or Section 5.06.
2.14     "Plan" - means the Ninth Amended and Restated Ashland Inc. 
         Supplemental Early Retirement Plan for Certain Key Executive 
         Employees as set forth herein.
2.15     "Service"  - means the  number of years  and  fractional  years of
         employment by Ashland of an Employee,  measured from the first day
         of the month coincident with or next succeeding his or her initial
         date of employment up to and including such  Employee's  Effective
         Retirement  Date. For purposes of this Section  2.142.15,  Service
         shall  include an  Employee's  employment  with a subsidiary or an
         affiliate of Ashland determined in accordance with rules from time
         to time adopted or approved by the Board.
ARTICLE III.      PARTICIPATION IN PLAN.
         Eligibility for benefits shall be determined as follows:
3.01     Except as otherwise  provided in Section  3.03, an Employee who on
         the Effective  Retirement Date holds a position  classified at the
         level of 2,000  Hay  Points  or above  (and who is  deemed to be a
         Level I or II Participant under the Incentive  Compensation  Plan)
         shall require Board approval to participate in this Plan.
3.02     An Employee who on the Effective  Retirement Date holds a position
         classified  at the level of less than 2,000 Hay Points (and who is
         deemed to be a Level III, IV, or V Participant under the Incentive
         Compensation  Plan) shall require the approval of either Ashland's
         Chief Executive  Officer or Chief Operating Officer to participate
         in this Plan.
3.03     Subject to the provisions of Article VI, in the event of a "Change
         in Control" (as defined in Section 2.05),  an Employee who who has
         2,000 or more Hay Points  (and who is deemed to be a Level I or II
         Participant   under  the   Incentive   Compensation   Plan)  shall
         automatically   be  deemed  to  
   
         be   approved  by  the  Board  for participation under this Plan.
3.04     The Board or Chief Executive  Officer or Chief Operating  Officer,
         as applicable,  may approve such key executives for  participation
         in the  Plan  as  they  deem to be  appropriate,  all in its  sole
         discretion.
3.05     Ashland  reserves  the  right to  terminate  any  Participant  for
         "Cause"  prior to his or her  Effective  Retirement  Date,  with a
         resulting  forfeiture  of the payment of benefits  under the Plan.
         Ashland also  reserves the right to  terminate  any  Participant's
         participation  in the Plan for  "Cause"  subsequent  to his or her
         Effective  Retirement  Date.  For purposes of this  Section  3.05,
         "Cause"  shall  mean  the  willful  and  continuous  failure  of a
         Participant to substantially  perform his or her duties to Ashland
         (other than any such  failure  resulting  from  incapacity  due to
         physical  or  mental  illness),  or  the  willful  engaging  by  a
         Participant  in  gross  misconduct   materially  and  demonstrably
         injurious to Ashland, each to be determined by Ashland in its sole
         discretion.
ARTICLE IV.         INTERACTION WITH EMPLOYMENT CONTRACTS.
4.01     Notwithstanding  any  provision of this Plan to the  contrary,  an
         Employee who has entered into an Employment  Contract with Ashland
         and who is either terminated without "Cause" prior to a "change in
         control of Ashland" or is  terminated  without  "Cause" or resigns
         for "Good Reason" following a "change in control of Ashland" (each
         quoted  term as defined in the  applicable  employment  agreement)
         shall be entitled to receive the benefits as provided  pursuant to
         this Plan. Benefits payable hereunder in such a situation shall be
         calculated in accordance  with the payment option  selected by the
         Employee at such time.
4.02     Benefits Prior to "Change in Control."
         If the  Employee's  termination  is  without  "Cause"  prior  to a
         "change in control of Ashland,"  benefits payable  hereunder shall
         not include  those  benefits  which would have been payable to the
         Employee  during the first two (2) years of his or her  retirement
         under the Plan. The benefits  payable  hereunder shall commence no
         earlier than as of the first day of the calendar month  coincident
         with  or next  following  the  second  anniversary  following  the
         Employee's  "Date of  Termination"  (as defined in the  applicable
         employment agreement);  however, if the Employee elects to receive
         such  benefits in a lump sum as  provided  in Section  5.04(b)(1),
         such benefits shall commence and be payable as therein specified.


4.03     Benefits Subsequent to a "Change in Control."
         If the  Employee's  termination  is  without  "Cause" or he or she
         resigns  for "Good  Reason"  following  a "change  in  control  of
         Ashland,"  benefits  payable  hereunder  shall not  include  those
         benefits which would have been payable to the Employee  during the
         first three (3) years of his or her retirement under the Plan. The
         benefits  payable  hereunder  shall commence no earlier than as of
         the  first  day of the  calendar  month  coincident  with  or next
         following the third anniversary  following the Employee's "Date of
         Termination" (as defined in the applicable employment  agreement);
         however, if the Employee elects to receive such benefits in a lump
         sum  as  provided  in  Section  5.04(b)(1),  such  benefits  shall
         commence and be payable as therein specified.
4.04     If a  Participant  accepts,  during  a period  of five  (5)  years
         subsequent to his or her Effective Retirement Date, any consulting
         or  employment  activity  which  is in  direct  conflict  with the
         business  of Ashland at such time  (such  determination  regarding
         conflicting  activity  to be made in the  sole  discretion  of the
         Board),  he or she shall not be  entitled  to the  receipt  of any
         further  payments  of Annual  Retirement  Income  under this Plan;
         provided, however, he or she shall not be restricted in any manner
         with respect to any other  nonconflicting  activity in which he or
         she is engaged.  If a Participant  wishes to accept  employment or
         consulting  activity  which may be  prohibited  under this Section
         4.04,  such  Participant  may  submit to  Ashland  written  notice
         (Attention: Administrative Vice President, Human Resources) of his
         or her wish to accept such employment or consulting  activity.  If
         within ten (10)  business  days  following  receipt of such notice
         Ashland  does not notify the  Participant  in writing of Ashland's
         objection to his or her  accepting  such  employment or consulting
         activity,  then  such  Participant  shall be free to  accept  such
         employment or consulting  activity for the period of time and upon
         the basis set forth in his or her written request.
ARTICLE V.        ANNUAL RETIREMENT INCOME AND OTHER BENEFITS.
5.01     LEVELS I AND II.

         The Annual  Retirement  Income of a Participant who retired from a
         position  which  was  assigned  a Hay  Point  rating  equal  to or
         exceeding  2,000  points  (and who is deemed to be a Level I or II
         Participant under the Incentive  Compensation Plan) shall be equal
         to: (a) Pre-Age 62 Benefit
                  A  Participant  who retires under this Plan shall receive
                  an Annual  Retirement Income from and after the first day
                  of the calendar month next following his or her Effective
                  Retirement Date until the end of the month in which he or
                  she  attains  age 62  equal  to the  greater  of (1)  the
                  amounts provided in the following schedule; or (2) 50% of
                  Final Average  Compensation;  provided,  however, that in
                  the  event  such  Participant  retired  with less than 20
                  years of Service,  such Annual Retirement Income shall be
                  50%  of  Final  Average  Compensation   multiplied  by  a
                  fraction (A) the numerator of which is such Participant's
                  years of and  fractional  years of  Service,  and (B) the
                  denominator of which is twenty (20).

                                                                        % of
                  Retirement                                    Compensation
                  ----------                                    ------------
                  1st    -   Year After Effective                      75%
                             Retirement Date
                  2nd    -          (                                  70%
                  3rd    -          (                                  65%
                  4th    -          (                                  60%
                  5th    -          (                                  55%
                  6th    -   Year and thereafter                       50%
                             to Age 62

                  For purposes of this Section 5.01(a), "% of Compensation"
                  shall mean the  annualized  average of the  Participant's
                  base  monthly  compensation  rates  (excluding  incentive
                  awards,  bonuses,  and any  other  form of  extraordinary
                  compensation)  in effect  with  respect to Ashland on the
                  first day of the  thirty-six  (36)  consecutive  calendar
                  months  which will give the  highest  average  out of the
                  one-hundred  twenty  (120)  consecutive   calendar  month
                  period ending on the Participant's  Effective  
  
                  Retirement Date.
         (b)      Age 62 Benefit and Thereafter
                  From and after the first day of the  calendar  month next
                  following  his or her Effective  Retirement  Date, or the
                  attainment   of  age  62,   whichever   is   later,   the
                  Participant's  Annual Retirement Income shall be equal to
                  50% of Final  Average  Compensation;  provided,  however,
                  that in the event such Participant retired with less than
                  20 years of Service,  such Annual Retirement Income shall
                  be 50% of  Final  Average  Compensation  multiplied  by a
                  fraction (A) the numerator of which is such Participant's
                  years of and  fractional  years of  Service,  and (B) the
                  denominator of which is twenty (20).
         (c)      Benefit Reduction
                  The amount of benefit provided in paragraphs (a) and (b) of 
                  this Section 5.01 shall be reduced by the sum of the 
                  following:
                  (1)    the Participant's benefit under the Ashland Inc. 
                         and Affiliates Pension Plan (the
                         "Pension    Plan")    (assuming    50%   of   such
                         Participant's   account  under  the  Ashland  Inc.
                         Leveraged   Employee  Stock  Ownership  Plan  were
                         transferred  to the Pension Plan, as allowed under
                         the terms of each of the said  plans),  determined
                         on the  basis of a  single  life  annuity  form of
                         benefit;
                  (2)    the Participant's  benefit under any other defined
                         benefit   pension  plan  qualified  under  Section
                         401(a) of the Internal  Revenue  Code of 1986,  as
                         amended which is maintained by Ashland, determined
                         on the  basis of a  single  life  annuity  form of
                         benefit (said plans referred to in  sub-paragraphs
                         (1) and (2) of this paragraph (c) are  hereinafter
                         referred to jointly and severally as the "Affected
                         Plans");
                  (3)    the Participant's benefit under the Ashland Inc. 
                         Non-qualified Excess Benefit Pension Plan, deter-
                         mined on the basis of a single life annuity form 
                         of benefit; and
                  (4)    the  Participant's  benefit under the Ashland Inc.
                         ERISA  Forfeiture  Plan  attributable  to  amounts
                         which  were  forfeited   under  the  Ashland  Inc.
                         Leveraged    Employee   Stock    Ownership   Plan,
                         multiplied by 50%, and  determined on the basis of
                         a single life annuity benefit.
                  In the event a Participant's benefit hereunder is paid as
                  a  lump  sum  pursuant  to  an  election   under  Section
                  5.04(b)(1),  the  reduction  to  such  benefit  shall  be
                  calculated  based  upon the lump  sum  actuarial  present
                  present  actuarial  value of the benefits  referred to in
                  sub-paragraphs (1)-(4) of this paragraph (c) to which the
                  Participant  would be entitled at age 62,  regardless  of
                  the date  payments  actually  commence.  In the event the
                  Participant's  benefit  hereunder  is paid in any form of
                  periodic  payments,  the  reduction  shall apply from and
                  after  the  date  the  Participant   actually   commences
                  payments under the plans referred to under sub-paragraphs
                  (1) or, (2) or (3) of this paragraph (c).
5.02     LEVELS III, IV AND V.
         The Annual  Retirement  Income of a Participant who retired from a
         position  which was assigned a Hay Point rating of less than 2,000
         points (and who on his or her Effective Retirement Date was deemed
         to be a Level  III,  IV,  or V  Participant  under  the  Incentive
         Compensation  Plan)  shall,  from and  after  the first day of the
         calendar month next  following his or her 62nd birthday,  be equal
         to 50% of Participant's  Final Average Bonus;  provided,  however,
         that in the event such Participant retired with less than 20 years
         of Service,  such Annual  Retirement  Income after age 62 shall be
         50% of  Final  Average  Bonus  multiplied  by a  fraction  (A) the
         numerator of which is such  Participant's  years of and fractional
         years of Service, and (B) the denominator of which is twenty (20).
         Although a Participant  may elect to commence  benefits under this
         Plan upon his or her Effective  Retirement Date, there shall be an
         actuarial adjustment (consistent with that applied under Ashland's
         qualified  pension  plan,  as from  time to  time in  effect)  for
         Participants  receiving  benefits  under this  Section  5.02 whose
         Effective Retirement Date is retire prior to age 62.
5.03     Annual  Retirement Income benefits payable under Sections 5.01 and
         5.02 for 

         a period of less than 12  months  due to a  Participant's
         attainment of age 62 or death will be payable on a pro-rata basis,
         with months taken as a fraction of a year.
5.04     Payment Options.
         (a)      Election.
                  A Participant  shall,  subject to Sections 5.05 and 5.06,
                  elect the form in which such  benefit  shall be paid from
                  among  those  identified  in this  Section  5.04 and such
                  election  shall  be made at the  time  and in the  manner
                  prescribed by Ashland,  from time to time,  provided that
                  the  election  is made  before  the date as of which such
                  Participant    is    entitled   to   have   the   benefit
                  commenceParticipant's  Effective  Retirement  Date.  Such
                  election,  including the  designation  of any  contingent
                  annuitant   or   alternate   recipient   under   Sections
                  5.04(b)(4)  or  (5),  shall  be  irrevocable   except  as
                  otherwise set forth herein. . Notwithstanding anything in
                  the foregoing to the contrary,  any Participant  approved
                  for  participation in the Plan pursuant to Sections 3.01,
                  3.01 3.02 and 3.04 who makes an  election  under  Section
                  5.04(b)(2) shall make such election by the later of - 
                  (1)      the 60th day  following  such  Participant's  
                           approval to participate in in this Plan; or
                  (2)      the earlier of -
                           (A)      the date six months prior to Participant's 
                            termination from employment Effective Retirement 
                            Date; or
                           (B)      the December 31 immediately preceding the 
                           first day of the month following such Participant's 
                           termination from employment. Participant's
                           Effective Retirement Date.
                           Such  deferral  election  shall  be  made in the
                           manner prescribed by Ashland, from time to time,
                           and shall be  irrevocable  as of the  applicable
                           time  identified  under  Sections  5.04(a)(1) or
                           (2).
                  Until  the  time  at  which  such  an  election   becomes
                  irrevocable, an Participant shall be able to change it.


         (b)      Optional Forms of Payment.
                  (1)      Lump Sum  Option.  A  Participant  may  elect to
                           receive  the benefit  under  Article V as a lump
                           sum  distribution,  subject to the discretion of
                           the  Committee  as described  below.  A lump sum
                           benefit  payable under the Plan to a Participant
                           shall be  computed  on the basis of the  present
                           actuarially  equivalent  present  value  of such
                           Participant's benefit under Article V based upon
                           the applicable  actuarial  assumptions and other
                           relevant  provisions  used  for the  same in the
                           Pension  Plan and any other  applicable  plan as
                           described   in   5.01(c)(2)   (all  such   plans
                           hereafter  referred to jointly and  severally as
                           the  "Affected  Plans").   (1)  the  1971  Group
                           Annuity Mortality Table for males, regardless of
                           whether  the  Participant  is male or female and
                           (2) the average of the monthly published Pension
                           Benefit Guaranty  Corporation  ("PBGC") interest
                           rates for the six-month period which ends on the
                           January 1 or July 1, which immediately  precedes
                           the date as of which  this  calculation  is made
                           (hereinafter called the "Applicable PBGC Rate").
                           The  Applicable  PBGC Rate is the one,  used for
                           the valuation of benefits paid as annuities from
                           terminating  single-employer plans for the first
                           20 years following the valuation date. Such lump
                           sum shall be  payable  within  thirty  (30) days
                           following   the   later  of  the   Participant's
                           Effective Retirement Date, or at such later date
                           as Ashland or its delegate may determine, in its
                           sole discretion.  designated  retirement date or
                           the date the required  election form is executed
                           and filed with Ashland The Committee  shall have
                           the  sole  discretion  to  provide  a  lump  sum
                           benefit  option  to a class  of  retirees  for a
                           given  calendar year. The decision as to whether
                           to  provide  a lump  sum  benefit  option  shall
                           generally  be made by the  Committee at the last
                           Committee  meeting  prior  thereto.  The  option
                           shall  be  made   available  to  a   Participant
                           contingent    upon    various    considerations,


                           including,  but not limited  to, the  following:
                           The tax  status of  Ashland,  including  without
                           limitation,  the  corporate and  individual  tax
                           rate then  applicable and whether or not Ashland
                           has  or  projects  a  net  operating  loss;  the
                           current  and  projected  liquidity  of  Ashland,
                           including cash flow,  capital  expenditures  and
                           dividends; Ashland `s borrowing requirements and
                           debt   leverage;    applicable   book   charges;
                           organizational   issues,   including  succession
                           issues;  security of the  retirement  payment(s)
                           with   respect   to   the   retiree;   and   the
                           Participant's preference.
                  (2)      Lump Sum Deferral  Option.  A Participant who is
                           eligible  to  receive  a lump  sum  distribution
                           under  5.04(b)(1)  and who was  part of a select
                           group  of  management  or a  highly  compensated
                           employee, shall be able to elect to defer all or
                           a any portion of the receipt of the elected lump
                           sum  (in  increments  of  25%),  by  having  the
                           obligation to distribute such amount transferred
                           to the Ashland Inc.  Deferred  Compensation Plan
                           to be held thereunder in a notional  account and
                           paid  pursuant to the  applicable  provisions of
                           such Plan,  as they may be amended  from time to
                           time;  provided,  however,  that the election to
                           defer  such  distribution  shall  be made at the
                           time and in the  manner  prescribed  in  Section
                           5.04(a)(1)  and (2). The amount  deferred  under
                           this  sub-paragraph  (2)  shall not be less than
                           $1,000.
                  (3)      Single Life Annuity.  A Participant may elect to
                           have  such  benefit  paid in the  form of  equal
                           monthly    payments    for   and   during   such
                           Participant's life, with such payments ending at
                           such  Participant's  death. The election of this
                           option  is  irrevocable  on the date as of which
                           the benefit payments commence. Before that date,
                           the  Participant  may change the option elected,
                           subject  to  the  applicable   limitations   and
                           conditions  applied to elections for 

                           the options described  under  Section  5.04(a)(1)
                           and  (2). Payments    under   this  option  shall
                           commence  effective  as  of  the  date  on  which
                           payments to such Participant commence under the 
                           Affected Plans and shall be actuarially equivalent
                           to the benefit provided under Section 5.01 or 5.02,
                           whichever is applicable, determined on the basis
                           of  the  applicable  actuarial  assumptions  and
                           other relevant  provisions  used for the same in
                           the Pension Plan.
                  (4)      Joint and Survivor Income Option.  A Participant
                           may  elect to  receive  an  actuarially  reduced
                           benefit payable monthly during the Participant's
                           lifetime with payments to continue  after his or
                           her   death   to  the   person   he   designates
                           (hereinafter called "contingent annuitant"),  in
                           an amount equal to (1) 100% of such  actuarially
                           reduced benefit, (2) 66 2/3% of such actuarially
                           reduced benefit,  or (3) 50% of such actuarially
                           reduced  benefit.  Benefit  payments  under this
                           option shall  terminate with the monthly payment
                           for the  month  in  which  occurred  the date of
                           death of the later to die of the Participant and
                           his or her contingent  annuitant.  The following
                           additional  limitations and conditions  apply to
                           this option: 
                           (A)      The contingent annuitant shall be desig-
                                    nated by the Participant in writing in
                                    such form and at such  time as  Ashland
                                    may  from  time  to  time   prescribe..
                                    Before  the   Participant's   Effective
                                    Retirement  Date, the  Participant  may
                                    change   the    contingent    annuitant
                                    elected.(B)  The  election of an option
                                    and   designation   of   a   contingent
                                    annuitant under this  sub-paragraph (4)
                                    is  irrevocable on the date as of which
                                    the benefit payments  commence.  Before
                                    that date, the  Participant  may change
                                    the contingent  annuitant or change the
                                    option   elected,    subject   to   the
                                    applicable  limitations  and conditions
                                    applied to  

                                    elections  for the  options   described 
                                    under 5.04(a)(1) and (2).
                           (B)      In  the  event  of  the  death  of  the
                                    contingent  annuitant prior to the date
                                    as   of   which   the    election    is
                                    irrevocable,      the     Participant's
                                    selection  of this option shall be void
                                    and  the  Participant  may  change  the
                                    contingent   annuitant  or  change  the
                                    option   elected,    subject   to   the
                                    applicable  limitations  and conditions
                                    applied to  elections  for the  options
                                    described under 5.04(a)(1) and (2).
                           (C)      In  the  event  of  the  death  of  the
                                    contingent  annuitant prior to the date
                                    as   of   which   the    election    is
                                    irrevocable,      the     Participant's
                                    selection  of this option shall be void
                                    and  the  Participant  may  change  the
                                    contingent   annuitant  or  change  the
                                    option   elected,    subject   to   the
                                    applicable  limitations  and conditions
                                    applied to  elections  for the  options
                                    described  under under  5.04(a)(1)  and
                                    (2).
                           (D)      In  the  event  of  the  death  of  the
                                    Participant  prior  to the  date  as of
                                    which the election is irrevocable,  the
                                    election of this  option  shall be void
                                    and all  rights  to any  benefit  under
                                    this  Plan   shall   cease   except  as
                                    otherwise provided in Section 5.06.
                           (EC)     Actuarial    equivalence   under   this
                                    sub-paragraph  (4) shall be  determined
                                    on  the   basis   of   the   applicable
                                    actuarial    assumptions    and   other
                                    relevant  provisions  used for the same
                                    in the  Pension  Plan.  Payments  under
                                    this option shall commence effective as
                                    of the date on which  payments  to such
                                    Participant commence under the Affected
                                    Plans.
                  (5)      Period Certain Income Option.  A Participant may
                           elect to receive an actuarially  reduced benefit
                           payable  monthly  during his or her lifetime and
                           terminating  with the  monthly  payment  for the
                           month in which his or her death occurs, with the
                           provision  that  not  less  

                           than a total  of 120 monthly  payments  shall be 
                           made in any event to him or her and/or the person
                           designated  by him or  her to  receive  payments 
                           under this sub-paragraph (5) in the event of his
                           or her death (hereinafter  called     "alternate
                           recipient").  Such alternate  recipient shall be
                           designated in writing by the Participant in such
                           form and at such time as  Ashland  may from time
                           to time  prescribe.  If a Participant and his or
                           her alternate  recipient die after the Effective
                           Retirement  Date, date as of which payments have
                           commenced but before the total specified monthly
                           payments  have  been  made to  such  Participant
                           and/or  his  or  her  alternate  recipient,  the
                           commuted value of the remaining  unpaid payments
                           shall be paid in a lump sum to the estate of the
                           later  to die of the  Participant  or his or her
                           alternate  recipient.  The following  additional
                           limitations  and conditions  shall apply to this
                           option:
                           (A)      The election of this option and the
                                    designation of an alternate recipient
                                    under   this   sub-paragraph   (5)   is
                                    irrevocable on the date as of which the
                                    benefit  payments  commence;  provided,
                                    however,  a  The  alternate   recipient
                                    shall be  designated  in writing by the
                                    Participant  in such  form  and at such
                                    time as  Ashland  may from time to time
                                    prescribe.   The   designation   of  an
                                    alternate    recipient    under    this
                                    sub-paragraph  (5) is irrevocable after
                                    the    Effective    Retirement    Date,
                                    provided,  however,  a Participant  may
                                    designate a new alternate  recipient if
                                    the one first  designated  dies  before
                                    the Participant and after the Effective
                                    Retirement  Date  the  date as of which
                                    the benefit commenced.  Before the date
                                    on   which   the    election    becomes
                                    irrevocable, the Participant may change
                                    the  alternate  recipient or change the
                                    option   elected,    subject   to   the
                                    applicable  limitations  and conditions
                                    applied to  

                                    elections  for the  options
                                    described under 5.04(a)(1) and (2).
                            (B)     In  the  event  of  the  death  of  the
                                    alternate  recipient  prior to the date
                                    as   of   which   the    election    is
                                    irrevocable,      the     Participant's
                                    selection  of this option shall be void
                                    and  the  Participant  may  change  the
                                    alternate   recipient   or  change  the
                                    option   elected,    subject   to   the
                                    applicable  limitations  and conditions
                                    applied to  elections  for the  options
                                    described under 5.04(a)(1) and (2). (B)
                                    In  the  event  of  the  death  of  the
                                    alternate  recipient  prior to the date
                                    as   of   which   the    election    is
                                    irrevocable,      the     Participant's
                                    selection  of this option shall be void
                                    and  the  Participant  may  change  the
                                    alternate   recipient   or  change  the
                                    option   elected,    subject   to   the
                                    applicable  limitations  and conditions
                                    applied to  elections  for the  options
                                    described under 5.04(a)(1) and (2).
                           (C)      In  the  event  of  the  death  of  the
                                    Participant  prior  to the  date  as of
                                    which the election is irrevocable,  the
                                    election of this  option  shall be void
                                    and all  rights  to any  benefit  under
                                    this  Plan   shall   cease   except  as
                                    otherwise provided in Section 5.06(b).
         (DC)     Actuarial  equivalence under this sub-paragraph (5) shall
                  be  determined on the basis of the  applicable  actuarial
                  assumptions  and other relevant  provisions  used for the
                  same in the  Pension  Plan.  Payments  under this  option
                  shall commence effective as of the date on which payments
                  to such Participant commence under the Affected Plans.
         5.05.    Payment of Small Amounts.
                  Unless  such  Participant  elects to  receive  his or her
                  benefit in a lump sum as provided in Section 5.04, in the
                  event a monthly  benefit  under  this  Plan,  payable  to
                  either  a  Participant   or  to  his  or  her  contingent
                  annuitant,  alternate  recipient or surviving  spouse, is
                  too small (in the sole  judgment  of  Ashland) to be paid
                  monthly,    such   benefit   may   be   paid   quarterly,
                  semi-annually,  or annually,  as determined by Ashland to
                  be 

                  administratively convenient.
         5.06.    Surviving Benefits.
                  (a)      Except as otherwise provided in Section 5.04 of 
                  or this Plan, in the  event that a Participant receiving 
                  Annual Retirement Income benefits  shall die  after his o
                  her  Effective Retirement Date, no additional benefits shall
                  be payable  by  Ashland  under  this  Plan  to such
                  deceased Participant's beneficiaries, survivors,
                  or estate.
                  (b)If an Employee  diesdies while in active service with 
                  Ashland
                           (1) prior to approval for  participation  in the
                  Plan and  said  Employee  is a Level I or II  participant
                  under  the  Incentive  Compensation  Plan and at least 55
                  years of age; or
                           (2) after approval for participation in the Plan
                  but prior to  making  an  election  pursuant  to  Section
                  5.04(a)  and said  Employee  is a Level I -V  participant
                  under the Incentive  Compensation Plan; (1) before his or
                  her Effective Retirement Date, or (2) prior to his or her
                  approval or nomination for  participation in the Plan but
                  meets all of the  following  requirements  on the date of
                  his or her  death:  (A)  such  Employee  dies  in  active
                  service  with  Ashland  on  or  after  his  or  her  55th
                  birthday;   and  (B)  such  Employee   holds  a  position
                  classified at 2,000 Hay Points or more (and who is deemed
                  to  be  a  Level  I or  II  participant  under  Ashland's
                  Incentive Compensation Plan), then such Employee shall be
                  deemed:
                           (ai) to be a  Participant  under the Plan in the
                           case  of  Section  5.06  (b)(1);  
                           (bii) to have commenced participation one (1) 
                           day prior to the date of the Employee's  death; 
                           and
                           (ciii) if no election has been previously made, 
                           such Employee shall be 

                           deemed to have elected to receive  his  or  her 
                           benefits in the form of the 100% Joint & Survivor
                           retirement  income  option  and shall be  deemed
                           to have  designated his or her spouse as the 
                           beneficiary thereunder.
                   (c)  In  the  event  an   Employee   is   approved   for
         participation  under  the  Plan  and  dies  after  having  made an
         election  under Section  5.04(a) but prior to his or her Effective
         Retirement  Date,  then  such  Employee  shall be  deemed  to have
         commenced  participation  one (1)  day  prior  to the  date of the
         Employee's  death and  payment  shall be made  under  this Plan in
         accordance with the Employee's election.
5.07     After a Participant's reaches his or her Effective Retirement Date
         and  retires  under  this  Plan,  he  or  she  shall  continue  to
         participate in Ashland's Group Life Insurance,  Medical and Dental
         programs  in  the  same  manner  and  under  the  same  terms  and
         conditions   as  provided  for  retirees  as  a  class  under  the
         provisions  of  such  programs,  as from  time to time in  effect.
         Except  as   otherwise   expressly   provided  in  this  Plan,   a
         Participant's   active   participation  in  all  employee  benefit
         programs  maintained by Ashland derived from his or her employment
         status with Ashland shall be discontinued.
ARTICLE VI.  CHANGE IN CONTROL.
         Notwithstanding any provision of this Plan to the contrary, in the
         event of a Change in Control,  an Employee  with 2,000 or more Hay
         Points (and who is deemed to be a Level I or II Participant  under
         Ashland's  Incentive  Compensation  Plan), shall  automatically be
         deemed to be  approved by the Board for  participation  under this
         Plan and may, in his or her sole discretion, elect to retire prior
         to the date the  Employee  reaches  age 62. In  addition,  Ashland
         shall  reimburse an Employee for legal fees and expenses  incurred
         by such  Employee if he or she is required  to, and is  successful
         in, seeking to obtain or enforce any right to payment  pursuant to
         the  Plan.  In the  event  that it shall be  determined  that such
         Employee  is   properly   entitled  to  the  payment  of  benefits
         hereunder,  such  Employee  shall  also be  entitled  to  interest
         thereon  payable  in an amount  equivalent  to the  prime  rate of
         interest (quoted by Citibank, N.A. as its prime commercial lending
         rate on the  latest  date  practicable  prior  to the  date of the
         actual  commencement  of payments)  from the date such  payment(s)
         should  have  been  made to and  including  the  date it is  made.
         Notwithstanding  any provision of this Plan to the  contrary,  the
         provisions  of this  Plan may not be  amended  after a  Change  in
         Control  occurs  without the written  consent of a majority of the
         Board who were directors prior to the Change in Control.
ARTICLE VII.      MISCELLANEOUS.
7.01     The obligations of Ashland hereunder constitute merely the promise
         of  Ashland to make the  payments  provided  for in this Plan.  No
         employee,  his or her spouse or the estate of either of them shall
         have, by reason of this Plan, any right,  title or interest of any
         kind  in  or to  any  property  of  Ashland.  To  the  extent  any
         Participant  has a right to receive  payments  from Ashland  under
         this Plan,  such right  shall be no greater  than the right of any
         unsecured general creditor of Ashland.
7.02     Full power and  authority to construe,  interpret  and  administer
         this Plan shall 

         be vested in the Board or its delegate.  Decisions
         of the  Board or its  delegate  shall  be  final,  conclusive  and
         binding upon all parties.
7.03     This Plan shall be binding upon Ashland and any  successors to the
         business  of  Ashland  and  shall  inure  to  the  benefit  of the
         Participants  and their  beneficiaries,  if applicable.  Except as
         otherwise  provided in Article VI, the Board or its delegate  may,
         at any time, amend this Plan,  retroactively or otherwise,  but no
         such amendment may adversely  affect the rights of any Participant
         who has been approved for  participation in the Plan except to the
         extent that such action is required by law.
7.04     Except as otherwise provided in Section 5.04, no right or interest
         of the Participants  under this Plan shall be subject to voluntary
         or involuntary alienation, assignment or transfer of any kind.
7.05     This Plan shall be governed for all purposes by the laws of the 
         Commonwealth of Kentucky.