Exhibit 10.13

                               ASHLAND INC.
                    DIRECTORS' CHARITABLE AWARD PROGRAM


1. Purpose . The purpose of the Ashland Inc.  Directors'  Charitable  Award
Program (the "Program") is to enhance the  competitiveness of the Company's
Director  benefits program,  thereby aiding Ashland Inc.  ("Ashland" or the
"Company") in the  attraction and retention of Board members of the highest
caliber.  The Program also provides a cost-effective means to recognize the
mutual  interest of the  Company and its  Directors  in  supporting  worthy
charitable and educational  institutions,  thereby advancing the social and
charitable goals and objectives of the Company and its Directors.

2.       Definitions .

         (a)  "Ashland" - means Ashland Inc.

         (b) "Board" or "Board of Directors" - means the Board of Directors
of Ashland.

         (c)  "Change  in  Control" - shall be deemed to occur (1) upon the
approval of the Board of  Directors of Ashland (or if approval of the Board
of  Directors  of  Ashland  is  not  required  as  a  matter  of  law,  the
shareholders of Ashland) of (A) any  consolidation  or merger of Ashland in
which Ashland is not the continuing or surviving corporation or pursuant to
which  shares  of  Ashland  Common  Stock  would be  converted  into  cash,
securities  or other  property  other than a merger in which the holders of
Ashland  Common  Stock  immediately  prior to the merger will have the same
proportionate  ownership  of  common  stock  of the  surviving  corporation
immediately  after the  merger,  (B) any sale,  lease,  exchange,  or other
transfer (in one transaction or a series of related transactions) of all or
substantially  all the assets of  Ashland,  or (C)  adoption of any plan or
proposal  for the  liquidation  or  dissolution  of  Ashland,  (2) when any
"person" (as defined in Section 3(a)(9) or 13(d) of the Securities Exchange
Act of 1934), other than Ashland or any subsidiary or employee benefit plan
or trust maintained by Ashland or any of its subsidiaries, shall become the
"beneficial owner" (as defined in Rule 13d-3 under the Securities  Exchange
Act of 1934),  directly  or  indirectly,  of more  than 15% of the  Ashland
Common Stock  outstanding  at the time,  without the prior  approval of the
Board of Directors of Ashland, or (3) if at any time during a period of two
consecutive  years,  individuals  who  at  the  beginning  of  such  period
constituted the Board of Directors of Ashland shall cease for any reason to
constitute at least a majority  thereof,  unless the election or nomination
for election by  Ashland's  shareholders  of each new director  during such
two-year  period  was  approved  by a vote of at  least  two-thirds  of the
directors  then still in office who were directors at the beginning of such
two-year period.

         (d)  "Director" - means a member of Ashland's Board of Directors.

         (e) "Director  Retirement Plan" - means the Ashland Inc.  Director
Retirement Plan in effect from time to time.

         (f)  "Disability" - means a Director's  incapacity due to physical
or mental  illness  for a period of six (6)  months  or more  during  which
period  the  Director  is  unable  to  attend  to  his or  her  duties  and
responsibilities as a member of the Board.

         (g)  "Donation" - means a charitable  contribution  made under the
terms of this Program.

         (h) "Program" - means the Ashland Inc. Directors' Charitable Award
Program.

         3.       Eligibility Criteria .

         All current and future  Directors of Ashland  shall be eligible to
participate in the Program.  However,  former  directors (whose service has
ceased prior to the effective date of the Program) shall not be eligible to
participate.

         4.       Grant Procedure .

                  (a) Each eligible  Director will become a participant  in
the Program upon  submission of a form approved by Ashland for this purpose
(the  "Beneficiary   Recommendation   Form")  to  the  Administrative  Vice
President,  Human Resources (the "Human  Resources  Department") of Ashland
designating that one or more  organization(s)  be considered for a grant of
all or part of  $1,000,000,  payable  following  the death of the director.
However,  no more than ten (10)  organizations  may be  recommended  by any
Director and the amount of the  recommended  Donation must not be less than
$100,000 to any one organization.

                  (b) In order to qualify for a grant  under this  Program,
the  designated  charity must be a tax-exempt  organization  under  Section
501(c)(3) of the Internal  Revenue Code of 1986, as amended  (i.e.,  civic,
religious,  educational  or  medical/health  care  organizations),  and the
designated  charity's  activities or purposes  must be compatible  with the
goals and objectives of Ashland's charitable programs.

                  (c)  Each  organization  recommended  by  a  Director  to
receive a  Donation  is  subject to the  review  and  initial  approval  of
Ashland's Human Resources  Department,  with the final  determination as to
whether an organization  meets the  eligibility  requirements at the time a
Donation  is to be made to be  decided  jointly by the  Chairman  and Chief
Executive  Officer  of  Ashland  and  the  Chairman  of the  Personnel  and
Compensation Committee of the Board.

                  (d) The recommendation of a beneficiary may be revoked or
revised by a Director at any time before his or her death by the completion
of a new Beneficiary  Recommendation Form, unless a Director elects to make
a recommendation irrevocable.

                  (e)  A  Director  can  make  the   recommendation   of  a
beneficiary  irrevocable as to all or a portion of the recommended Donation
for the organization.  An irrevocable  recommendation  cannot be changed by
the  Director  unless  the  recommended  organization  ceases  to meet  the
eligibility requirements of Section 4(b) under the Program.

                  (f)  A  Director   may  request   Ashland  to  notify  an
organization  that it has  been  selected  by the  Director  to  receive  a
Donation by so advising Ashland on the Beneficiary Recommendation Form.

                  (g) If any  organization  recommended  by a  Director  to
receive a Donation  ceases to meet the  requirements  of Section 4(b),  the
Director will be advised of such and given an  opportunity to revise his or
her   Beneficiary   Recommendation   Form.   If   a   revised   Beneficiary
Recommendation  Form is not  submitted  by the  Director  before his or her
death,  the amount  recommended for that particular  organization  shall be
divided among the Director's remaining recommended qualified  organizations
on a prorated basis. If all the organizations  selected by a Director cease
to   qualify,   Ashland   will,   in  its  sole   discretion,   select  the
organization(s) to receive the Donation(s) on behalf of the Director.

                  (h) No Donation will be made on behalf of a Director if a
Director's termination from Board service is for any reason other than: (1)
mandatory  retirement at age 70 under the Ashland Inc. Director  Retirement
Plan; (2) death;  (3) Disability;  (4) voluntary early retirement to take a
position  in public  governmental  services;  or (5) a Change in Control of
Ashland;  however,  the Board of Directors shall have plenary  authority to
authorize  that a  Donation  be  made on  behalf  of a  retiring  Director,
provided  that the Director has a minimum of ten (10) years of service as a
Director with Ashland.

                  (i) Any Donation made under this Program shall  generally
be made as soon as practicable following the eligible Director's death. The
payment  shall  be  identified  as a gift in honor  of the  service  of the
Director on Ashland's Board of Directors.  Payment shall be contingent upon
presentation to the Human  Resources  Department of proof of the Director's
death and the continued approval of the Director's recommendations.

5.       Miscellaneous Provisions .

         (a) An eligible  Director's  rights and interest under the Program
may not be assigned or transferred in whole or in part.  Nothing  contained
in this Program  shall create,  or be deemed to create,  a trust (actual or
constructive) for the benefit of a Director or any organization recommended
by a Director to receive a Donation.

         (b) In order to financially support the Program, Ashland may elect
to purchase a life insurance  policy or policies  insuring the lives of the
Directors.  Ashland will be the sole owner and beneficiary thereof. Neither
the Directors not the charitable organizations recommended by the Directors
will have any rights or beneficial  ownership  interests in any such policy
or policies acquired by Ashland.  Directors may be asked to provide certain
medical and other information to assist Ashland in acquiring such policy or
policies.

         (c)  The expenses of the Program shall be borne by Ashland.

         (d) The  Program  shall be  administered  and  interpreted  by the
Personnel and Compensation  Committee of the Board (the  "Committee").  The
Committee  shall have plenary  authority to  prescribe,  amend,  suspend or
terminate the Program (or any rules,  regulations,  and procedures relating
to the  Program at any time in its sole  discretion  without the consent of
the  Directors  participating  in the Program.  The  determinations  of the
Committee  shall be conclusive and binding on all interested  parties.  The
Human Resources Department of Ashland, or its designee,  shall be delegated
the responsibility of preparing and distributing  periodic reports,  making
disbursements, and administering the Program.

         (e) The  provisions  of this  Program  shall  be  interpreted  and
construed in accordance with the laws of the Commonwealth of Kentucky.

         (f)  Benefits  payable  under this  Program  shall be binding upon
Ashland, its successors and assigns.

         (g)  The effective date of the Program shall be December 1, 1990.



Amended effective as of:
September 19, 1996