SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 11-K


(X)     ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF
- ---     THE SECURITIES EXCHANGE ACT OF 1934


                   For the fiscal year ended December 31, 2000


                                       OR


( )     TRANSITION REPORT PURSUANT TO SECTION 15(d)
- ---     OF THE SECURITIES EXCHANGE ACT OF 1934 (NO FEE REQUIRED)


                        For the transition period from to
                            ------------ -----------


              Commission file number 0-5519 (Associated Banc-Corp)


A.   Full title of the plan and the address of the plan, if different from that
     of the issuer named below:


         ASSOCIATED BANC-CORP PROFIT SHARING AND RETIREMENT SAVINGS PLAN


B.   Name of issuer of the securities  held pursuant to the plan and the address
     of its principal executive officer:


                              ASSOCIATED BANC-CORP
                                1200 Hansen Road
                           Green Bay, Wisconsin 54304





                                   SIGNATURES


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Associated  Banc-Corp  Retirement  Program Committee has duly caused this Annual
Report to be signed on its behalf by the undersigned hereunto duly authorized.


                                   ASSOCIATED BANC-CORP
                                   PROFIT SHARING AND RETIREMENT SAVINGS PLAN


                                   /s/ James A. Noffke
                                   ---------------------------------------------
                                       James A. Noffke, Chairman
                                       Retirement Program Committee






                              ASSOCIATED BANC-CORP
                   PROFIT SHARING AND RETIREMENT SAVINGS PLAN

                        Financial Statements and Schedule

                           December 31, 2000 and 1999

                   (With Independent Auditors' Report Thereon)






                              ASSOCIATED BANC-CORP
                   PROFIT SHARING AND RETIREMENT SAVINGS PLAN

                                TABLE OF CONTENTS



                                                                        Page(s)
- --------------------------------------------------------------------------------

Independent Auditors' Report                                                1

Statements of Net Assets Available for Plan Benefits,
  December 31, 2000 & 1999                                                  2

Statements of Changes in Net Assets Available
  for Plan Benefits, Years Ended December 31, 2000 & 1999                   3

Notes to Financial Statements                                             4-9

Schedule of Assets Held for Investment Purposes,
  December 31, 2000                                                     10-11







ASSOCIATED BANC-CORP
PROFIT SHARING AND RETIREMENT SAVINGS PLAN





                          Independent Auditors' Report



Associated Trust Company and
Associated Banc-Corp
Profit Sharing and Retirement Savings Plan:


We have audited the  accompanying  statements  of net assets  available for plan
benefits of Associated  Banc-Corp  Profit  Sharing and  Retirement  Savings Plan
(Plan) as of December 31, 2000 and 1999,  and the related  statements of changes
in net  assets  available  for plan  benefits  for the years then  ended.  These
financial  statements  are the  responsibility  of the  Plan's  management.  Our
responsibility  is to express an opinion on these financial  statements based on
our audits.

We conducted our audits in accordance with auditing standards generally accepted
in the  United  States of  America.  Those  standards  require  that we plan and
perform the audit to obtain  reasonable  assurance  about  whether the financial
statements are free of material misstatement.  An audit includes examining, on a
test basis,  evidence  supporting  the amounts and  disclosures in the financial
statements.  An audit also includes assessing the accounting principles used and
significant  estimates  made by  management,  as well as evaluating  the overall
financial  statement  presentation.   We  believe  that  our  audits  provide  a
reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material respects, the net assets available for plan benefits of the Plan as
of December 31, 2000 and 1999, and the changes in net assets  available for plan
benefits  for the years  then ended in  conformity  with  accounting  principles
generally accepted in the United States of America.

Our audits  were  performed  for the  purpose of forming an opinion on the basic
financial statements taken as a whole. The supplemental  schedule of assets held
for investment  purposes as of December 31, 2000 is presented for the purpose of
additional  analysis  and  is  not  a  required  part  of  the  basic  financial
statements,  but is  supplementary  information  required by the  Department  of
Labor's Rules and  Regulations  for Reporting and Disclosure  under the Employee
Retirement  Income  Security  Act of 1974.  The  supplemental  schedule has been
subjected  to the  auditing  procedures  applied  in  the  audits  of the  basic
financial  statements  and, in our  opinion,  is fairly  stated in all  material
respects in relation to the basic financial statements taken as a whole.






May 17, 2001







Statements of Net Assets Available for Plan Benefits
December 31, 2000 and 1999

- --------------------------------------------------------------------------------


                                                     2000             1999
- ---------------------------------------------------------- ---------------------
Assets:
   Investments, at fair value:
     Common trust funds                          $ 136,341,474    $ 144,899,697
     Common stocks                                  98,138,946      107,559,740
     Loans to participants                           1,270,399        1,551,268
- --------------------------------------------------------------------------------
Total Investments                                  235,750,819      254,010,705
Cash and cash equivalents                              264,984          286,178
Accrued interest and dividends receivable                  864            2,416
Cash surrender value of insurance                      320,417          349,145
Employer contribution receivable                     6,756,869        1,728,595
Other, net                                              (4,004)         (27,646)
- --------------------------------------------------------------------------------
Net assets available for plan benefits           $ 243,089,949    $ 256,349,393
================================================================================

See accompanying notes to financial statements





ASSOCIATED BANC-CORP
PROFIT SHARING & RETIREMENT SAVINGS PLAN

Statements of Changes in Net Assets Available for Plan Benefits
Years Ended December 31, 2000 and 1999

- --------------------------------------------------------------------------------

                                                       2000             1999
- --------------------------------------------------------------------------------
Additions:
Investment Income:
   Appreciation (depreciation) in fair
     value of investments                        $  (7,545,385)   $   6,257,998
   Interest and dividends                            3,873,792        4,008,746
- --------------------------------------------------------------------------------
Total investment income                             (3,671,593)      10,266,744

Participant contributions                            6,920,464        6,392,988
Employer contributions                               6,756,869        1,728,595
Rollover contributions                                 975,809        1,114,367
Other                                                      ---            3,442
Transfer of net assets from other plans              4,879,510        3,171,082
- --------------------------------------------------------------------------------
Total additions                                     15,861,059       22,677,218

Deductions:
   Distribution to participants                     28,483,287       37,682,300
   Insurance premiums                                   38,330           41,033
   Administrative expenses                             598,886          600,343
- --------------------------------------------------------------------------------
Total deductions                                    29,120,503       38,323,676
Net decrease in net
   assets available for plan benefits              (13,259,444)     (15,646,458)
Net assets available for plan benefits:
   Beginning of year                               256,349,393      271,995,851
- --------------------------------------------------------------------------------
End of year                                      $ 243,089,949    $ 256,349,393
- --------------------------------------------------------------------------------
See accompanying notes to financial statements





ASSOCIATED BANC-CORP
PROFIT SHARING & RETIREMENT SAVINGS PLAN

Notes to Financial Statements

December 31, 2000 and 1999

- --------------------------------------------------------------------------------
(1)  Description of the Plan

     The following brief description of the Associated  Banc-Corp Profit Sharing
     and Retirement Savings Plan (Plan) is provided for general information. The
     Plan  contains  both  profit  sharing  provisions  and  retirement  savings
     provisions. Participants should refer to the summary plan description for a
     more complete description of the Plan's provisions.

     Background

     Associated  Banc-Corp  (Company) has established  the Associated  Banc-Corp
     Profit Sharing and Retirement  Savings Plan, a defined  contribution  plan.
     The  profit  sharing  provisions  of the  Plan  provide  for  discretionary
     employer  contributions.  The  retirement  savings  provisions  of the Plan
     provides  for  employee  contributions  complying  with the  provisions  of
     Internal  Revenue  Code  (Code)  Section  401(k)  as well as  discretionary
     employer  contributions.  The  Plan is  subject  to the  provisions  of the
     Employee Retirement Income Security Act of 1974 (ERISA).

     Plan Mergers

     Assets were merged into the Plan as follows during the years ended December
     31, 2000 and 1999:

     On April 12,  1999,  the net assets of  Citizens  Bank  Profit  Sharing and
     401(k) Plan totaling $3,171,082 were merged into the Plan.

     On July 14, 2000, certain net assets of Bank Windsor 401(k) Retirement Plan
     totaling $631,617 were merged into the Plan.

     On August 17,  2000,  certain net assets of  Riverside  Bank 401(k)  Profit
     Sharing Plan totaling $4,142,759 were merged into the Plan.

     On October  26,  2000,  the  remaining  net assets  consisting  of loans to
     participants  from the Riverside  Bank and the Bank Windsor Plans  totaling
     $105,134 were merged into the Plan.






     Participants

     Employees  of the Company and its  subsidiaries  that have adopted the Plan
     are eligible to  participate  in the profit  sharing  provisions and in the
     discretionary  employer retirement savings  contribution  provisions of the
     Plan on the  January  1 of the year in which  1,000  hours of  service  are
     completed. Employees are eligible to participate in the employee retirement
     savings  contribution portion of the Plan immediately upon the date of hire
     if they  are  reasonably  expected  to  complete  1,000  hours  of  service
     annually.  Otherwise,  employees  are eligible to  participate  in the Plan
     immediately after completing 1,000 hours of service in a Plan year.

     Contributions

     In  conjunction  with  the  retirement  savings  provisions  of  the  Plan,
     participants  can elect to  contribute  an amount  between 1% and a maximum
     percentage set by the Retirement  Program  Committee (10% in 2000 and 1999)
     of their  compensation  in  multiples of 1% to the Plan by means of regular
     payroll  deductions.  Participants  are also allowed to contribute  amounts
     qualifying as rollover contributions under Section 402(c)(4) of the Code.

     The Plan  provides  for a  Company  Matching  contribution  based  upon the
     participant's salary deferral in the amount of 50% on the first 6% deferred
     for plan participants who have met the service requirements.

     The Plan provides for discretionary  Company contributions under the profit
     sharing  provision of the Plan.  Such  contributions  are allocated to each
     participant's  account  based upon  total  participant's  compensation,  as
     defined by the Plan for the year.

     Vesting

     Participants  are 100%  vested  at all  times in their  benefits  under the
     retirement  savings  portion of the Plan.  The  following  is a schedule of
     vesting in the Company's discretionary profit sharing contribution:

     ---------------------------------------------------------------------------
     Years of Service                                        Vested Percentage
     ---------------------------------------------------------------------------
     Less than three                                                   0%
     Three but less than four                                         50%
     Four but less than five                                          75%
     Five or more                                                    100%
     ---------------------------------------------------------------------------






     Forfeitures

     Upon termination,  the non-vested portion of Company  contributions and the
     earnings   thereon   become  subject  to   forfeiture.   Forfeitures   were
     approximately  $445,960 and $642,000 in 2000 and 1999  respectively.  These
     were  allocated to remaining  active  participants  based on  compensation.
     Under  certain  circumstances,  the  forfeited  portion of a  participant's
     account will be restored if the participant is re-employed by the Company.

     Investment of Plan Assets

     Participants  have the  right to  direct  that  investments  be made in the
     Balanced Fund, Money Market Fund,  Intermediate Term Bond Fund, Diversified
     Stock Fund, Common Stock Fund,  Foreign Equity Fund,  Associated  Banc-Corp
     Common Stock Fund, or a combination of funds. Plan assets are held in trust
     with a  subsidiary  of the  Company  (trustee).  The  following  is a brief
     description of each fund:

     Balanced Fund - Invests  primarily in fixed income  investments  and common
     stocks.  Actual  investments  made by the trustee  are into the  Associated
     Trust Company, N.A. Balanced Fund.

     Money Market Fund - Invests  primarily in U.S Treasury bills and repurchase
     agreements.  Actual investments made by the trustee are into the Associated
     Trust Company, N.A. Cash Management Fund.

     Intermediate   Term  Bond  Fund  -  Invests   primarily  in  U.S.  Treasury
     obligations,  fixed income  corporate  bonds with a rating of "A" or better
     and high-quality real estate mortgages, and common trust funds with similar
     characteristics.  Actual  investments  made by the  trustee  are  into  the
     Associated Trust Company, N.A. Intermediate Term Bond Fund.

     Diversified Stock Fund - Invests  primarily in common stocks,  common funds
     managed by the  Company's  trust  department,  or mutual funds  expected to
     achieve capital and income growth.  Actual  investments made by the trustee
     are into the Associated Trust Company, N.A. Diversified Stock Fund.

     Common Stock Fund - Invests  primarily in common stocks included in the S&P
     500 Index.  Actual  investments made by the trustee are into the Associated
     Trust Company, N.A. Common Stock Fund.

     Foreign  Equity Fund - Invests  primarily in  attractively  valued  foreign
     common  stocks.  Actual  investments  made  by the  trustee  are  into  the
     Associated Trust Company, N.A. Foreign Equity Fund.






     Associated  Banc-Corp  Common Stock Fund - Invests in Associated  Banc-Corp
     common stock and cash equivalents.

     Participants can elect to invest in one of the  aforementioned  funds or in
     1% increments in two or more funds.  Participants can change the allocation
     of the Plan accounts on a daily basis.

     Certain participants  previously had the right to maintain a separate trust
     for self-directed  investments.  Current plan provisions do not provide for
     this.

     A participant in the Plan can receive a loan for emergency conditions which
     result  from  medical  expenses  in  the  participant's  immediate  family,
     establishing  or preserving the home in which the participant  resides,  or
     for the purpose of providing an education for the participant,  spouse, and
     children  of the  participant.  Loans  are  limited  to the  lesser  of (1)
     $50,000,  reduced by the excess of the highest outstanding balance of loans
     from the Plan during the one-year  period ending on the day before the date
     on which such loan was made over the outstanding  balance of loans from the
     Plan on the date on  which  such  loan  was  made or (2) 50% of the  vested
     benefit of the participant's account balance. A participant may not request
     a loan for less than $1,000.

     Valuation of Plan Assets

     Plan assets are valued daily.  Under a daily valued plan,  participants can
     verify  account  balances  daily  utilizing  the  VRU,   contributions  are
     allocated to participant  accounts upon receipt,  and income and changes in
     asset values are immediately updated.

     Distributions

     Distributions  are made in the form of lump-sum payments or payments over a
     period  in  monthly,   quarterly,   semi-annual  or  annual   installments.
     Distributions  must begin no later than 60 days after the close of the plan
     year in which the later of the  participant's  attainment  of age 65 or the
     termination   date  occurs,   unless  the   participant   elects  to  delay
     commencement of the distribution until the April 1 following the attainment
     of age 70 1/2.  Participants  may  withdraw  amounts  for any  reason  upon
     reaching  age 59 1/2.  Earnings  are  credited to a  participant's  account
     through the date of distribution.

     Termination of Plan

     While the Company has not expressed any intent to terminate the Plan, it is
     free to do so at any time subject to the provisions of ERISA.  In the event
     of  termination,  participants  become  fully  vested to the  extent of the
     balance  in  their  account,   including   investment  income  through  the
     termination date.






(2)  Summary of Significant Accounting Policies

     The  accounting  policies  followed  by  the  Plan  conform  to  accounting
     principles  generally  accepted  in the United  States of America  for such
     plans. The more significant policies are as follows:

     Basis of Presentation

     The  accompanying  financial  statements  have been prepared on the accrual
     basis.

     Investments

     Investments  are quoted at market  prices.  The investment in shares of the
     bank common  trust fund is valued at the amount at which shares in the fund
     can be withdrawn,  which  approximates fair value.  Securities for which no
     quoted  market  price is  available  are valued at  estimated  fair  value.
     Short-term  investments are stated at cost, which  approximates fair value.
     Plan assets are held with the trustee.  Purchases  and sales of  securities
     are recorded on a trade-date basis.

     Use of Estimates

     The  preparation  of financial  statements  in conformity  with  accounting
     principles generally accepted in the United States of America requires plan
     administrator estimates and assumptions that affect the reported amounts of
     assets  available for benefits and plan benefit  obligations and disclosure
     of  contingent  assets  and  liabilities  at  the  date  of  the  financial
     statements. Actual results could differ from those estimates.

     Reclassification

     Certain  1999  amounts  have been  reclassified  to  conform  with the 2000
     presentation.

     New Accounting Pronouncements

     In June 1998, the Financial Accounting Standards Board issued SFAS No. 133,
     "Accounting for Derivative  Instruments and Hedging  Activities" ("SFAS No.
     133").  SFAS No. 133 requires that an entity  recognize all derivatives and
     measure those instruments at fair value.

     SFAS No. 133 is effective for fiscal years  beginning  after June 15, 2000.
     Pursuant  to SFAS No.  137,  the Plan is  required  to adopt  SFAS No.  133
     effective  January 1, 2001.  Management has  determined  that the impact of
     SFAS No. 133 on the Plan Financial statements would be immaterial.






(3)  Investments

     The fair value of investments that represent 5% or more of the Plan's net
     assets at December 31 are presented in the following table:

                                                         2000           1999
     ---------------------------------------------------------------------------
     Associated Banc-Corp Common Stock Fund         $ 98,102,133   $107,271,511
     Associated Trust Company, N.A
       Diversified Stock Fund                         54,559,181     69,876,675
     Associated Trust Company, N.A. Balanced Fund     41,074,500     45,237,414
     Associated Trust Company, N.A
       Cash Management Fund                           19,554,431     18,662,076
     ---------------------------------------------------------------------------

     During 2000 and 1999, the Plan's investments (including gains and losses on
     investments   purchased  and  sold,  as  well  as  held  during  the  year)
     (depreciated)   appreciated  in  value  by  $(7,545,385)   and  $6,257,998,
     respectively, as follows:

                                                   2000                1999
                                                   ----                ----

     Common stock                              $(3,491,240)         $1,807,411
     Common trust funds                         (4,054,145)          4,450,587
                                                ----------           ---------
                                               $(7,545,385)         $6,257,998
                                                ==========           =========

(4)  Transactions with Related Parties

     The  Associated  Banc-Corp  Common Stock Fund at December 31, 2000 and 1999
     included  3,181,390 shares and 3,109,121  shares,  respectively,  of common
     stock of the Company  with fair  values of  $96,634,721  and  $106,487,394,
     respectively.  Dividend  income from Company stock totaled  $3,754,113  and
     $3,829,708 in 2000 and 1999, respectively.

     Associated  Trust Company,  N.A.  performs asset management and participant
     recordkeeping for the Plan. Asset management and recordkeeping fees totaled
     $598,886 and $600,343 in 2000 and 1999, respectively.

(5)  Benefits Payable

     Amounts as presented in the accompanying  financial  statements differ from
     the amounts reported in Form 5500 due to benefits payable to terminated and
     retired participants.

     As of December 31, 2000 and 1999,  net assets  available  for plan benefits
     include  vested  balances  for  terminated  and  retired   participants  of
     approximately  $1,848,406 and $1,815,167 that were payable within the first
     month of 2001 and 2000, respectively,  were recorded as benefits payable on
     the Form 5500 but not on the accompanying financial statements.

(6)  Income Taxes

     The Plan  administrator has received a favorable tax determination  letter,
     dated May 22, 1995, from the Internal  Revenue Service  indicating that the
     Plan qualifies  under the provisions of Section 401(a) of the Code, and the
     related  trust  is,  therefore,  exempt  from  tax  under  Section  501(a).
     Therefore, a provision for income taxes has not been included in the Plan's
     financial  statements.  In the opinion of the Plan Administrator,  the Plan
     and its  underlying  trust have  operated  within the terms of the Plan and
     remain qualified under the applicable provisions of the Code.

     Participants in the Plan are not subject to federal income taxes until they
     receive a distribution from the Plan.






ASSOCIATED BANC-CORP
PROFIT SHARING & RETIREMENT SAVINGS PLAN

Schedule of Assets Held for Investment Purposes December 31, 2000



- -------------------------------------------------------------------------------------------------
                                                      Description of investment,
                                                      including maturity date,
Identity of issue, borrower,                          rate of interest, collateral      Current
Lessor, or similar party                              par, or maturity value            Value
- -------------------------------------------------------------------------------------------------
                                                                               
WPS Resources Corp.                                   Common Stock, 1,000 shares     $    36,813

Associated Banc-Corp Common Stock Fund *                   3,014,472 units            98,102,133
- -------------------------------------------------------------------------------------------------
Total Common Stocks                                                                  $98,138,946
- -------------------------------------------------------------------------------------------------

*Associated Trust Company, N.A. Common Stock Fund             48,928 units           $ 8,805,403

*Associated Trust Company, N.A. Regional Bank Fund               383 units                58,468

*Associated Trust Company, N.A. Capital Appreciation
  Fund                                                           920 units                41,556

*Associated Trust Company, N.A. Balanced Fund                646,189 units            41,074,500

*Associated Trust Company, N.A. Equity Income Fund             2,638 units               161,528

*Associated Trust Company, N.A. Cash Management Fund      16,942,896 units            19,554,431

*Associated Trust Company, N.A. Diversified Stock Fund       518,765 units            54,559,181

*Associated Trust Company, N.A. Foreign Equity Fund           36,947 units             1,551,701

*Associated Trust Company, N.A. Intermediate Term
  Bond Fund                                                  548,010 units            10,534,706

- -------------------------------------------------------------------------------------------------
Total Common Trust Funds                                                            $136,341,474
- -------------------------------------------------------------------------------------------------

- -------------------------------------------------------------------------------------------------
Loans to Participants  (6.625% - 10.65%)                                            $  1,270,399
- --------------------------------------------------------------------------------------------------






- -------------------------------------------------------------------------------------------------
                                                      Description of investment,
                                                      including maturity date,
Identity of issue, borrower,                          rate of interest, collateral      Current
Lessor, or similar party                              par, or maturity value            Value
- -------------------------------------------------------------------------------------------------
                                                                              
Total Assets Held for Investment Purposes                                           $235,750,819

Cash Surrender Value:
Penn Mutual Life Insurance Co.                                                      $    239,417
Northwestern Mutual Life Ins. Co.                                                          7,440
General American Life Ins. Co.                                                            68,599
Guardian Life Ins. Co.                                                                     4,961

- -------------------------------------------------------------------------------------------------
Total Cash Surrender Value                                                          $    320,417
- -------------------------------------------------------------------------------------------------

Cash Equivalents:

Goldman Sachs Financial Square Prime Obligations Fund                                    265,181

Cash                                                                                        (197)

- -------------------------------------------------------------------------------------------------
Total Cash Equivalents                                                              $    264,984
- -------------------------------------------------------------------------------------------------


* Denotes a party-in-interest

See accompanying independent auditors' report.





                         CONSENT OF INDEPENDENT AUDITORS





The Board of Directors
Associated Banc-Corp.:

We consent to  incorporation  by reference in the  registration  statement  (No.
33-54658) on Form S-8 of Associated  Banc-Corp of our report dated May 17, 2001,
relating to the  statements  of net assets  available  for plan  benefits of the
Associated  Banc-Corp Profit Sharing and Retirement  Savings Plan as of December
31, 2000 and 1999, and the related statements of changes in net assets available
for plan benefits for the years then ended,  and the schedule of assets held for
investment purposes, December 31, 2000, which report appears in the December 31,
2000, annual report on Form 11-K of the Associated  Banc-Corp Profit Sharing and
Retirement Savings Plan.


/s/ KPMG LLP



Chicago, Illinois
June 25, 2001