SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.  20549
                                  ____________

                                   FORM 10-K



                 Annual Report Pursuant to Section 13 or 15(d)
                     of the Securities Exchange Act of 1934


For the fiscal year ended December 31, 1996      Commission file number 1-4881

                                  ____________





                              AVON PRODUCTS, INC.
              (Exact name of registrant as specified in its charter)



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                                  EXHIBITS





(a)3.  Exhibits

Exhibit
Number                              Description
- -------                             -----------

3.1    Restated Certificate of Incorporation of Avon, filed with the Secretary
       of State of the State of New York on May 13, 1996 (incorporated by
       reference to Exhibit 3.1 to Avon's Quarterly Report on Form 10-Q for
       the quarter ended June 30, 1996).

3.2    By-laws of Avon, as restated, effective June 6, 1996 (incorporated by
       reference to Exhibit 3.2 to Avon's Quarterly Report on Form 10-Q for
       the quarter ended June 30, 1996).

4.1    Instrument defining the rights of holders of Avon's preferred share
       purchase rights to purchase Avon's Series A Junior Participating
       Preferred Stock (reference is made to Article IIIA of the restated
       Certificate of Incorporation of Avon, filed with the Secretary of State
       of New York State on August 12, 1988 and included as Exhibit 3.1 to the
       1993 Annual Report on Form 10-K).

4.2    Rights Agreement, dated as of March 30, 1988 (the "Rights Agreement"),
       between Avon and First Chicago Trust Company of New York (as successor
       to Morgan Shareholder Services Trust Company) (incorporated by 
       reference to Exhibit 1 to Avon's Registration Statement on Form 8-A, 
       filed April 7, 1988 and refiled under Form SE as of December 31, 1996).

4.3    Amendment, dated as of January 3, 1989, to the Rights Agreement 
       (incorporated by reference to Exhibit 3 to Avon's Amendment No. 1 on
       Form 8, filed January 4, 1989, amending its Registration Statement on
       Form 8-A, filed April 7, 1988 and refiled under Form SE as of December
       31, 1996).

4.4    Second Amendment, dated as of April 5, 1990, to the Rights Agreement
       (incorporated by reference to Exhibit 4(c) to Avon's Current Report on
       Form 8-K, dated April 5, 1990 and refiled under Form SE as of December
       31, 1996).

4.5    Third Amendment, dated as of May 10, 1990, to the Rights Agreement
       (incorporated by reference to Exhibit 4(d) to Avon's Current Report on
       Form 8-K, dated May 10, 1990 and refiled under Form SE as of December
       31, 1996).

4.6    Amended and Restated Revolving Credit and Competitive Advance Facility
       Agreement, dated as of August 8, 1996, among Avon, Avon Capital 
       Corporation and a group of banks and other lenders (incorporated by
       reference to Exhibit 4.1 to Avon's Quarterly Report on Form 10-Q for
       the quarter ended September 30, 1996).



10.1*  Avon Products, Inc. 1993 Stock Incentive Plan, approved by stockholders
       on May 6, 1993 (incorporated by reference to Exhibit 10.2 to Avon's 
       Quarterly Report on Form 10-Q for the quarter ended June 30, 1993).


10.2*  Form of Stock Option Agreement to the Avon Products, Inc. 1993 Stock
       Incentive Plan (incorporated by reference to Exhibit 10.2 to Avon's
       Annual Report on Form 10-K for the year ended December 31, 1993).

10.3*  Avon Products, Inc. 1994 Long-Term Incentive Plan, effective as of
       January 1, 1994 (incorporated by reference to Exhibit 10.3 to Avon's
       Annual Report on Form 10-K for the year ended December 31, 1993).

10.4*  Avon Products, Inc. 1970 Stock Option Incentive Plan, as amended and
       restated through May 4, 1989 (incorporated by reference to Exhibit 4.6
       to Avon's Registration Statement on Form S-8, Registration No.
       33-28653, filed May 18, 1989).

10.5*  First Amendment, dated as of November 5, 1992, to the Avon Products, 
       Inc. 1970 Stock Option Incentive Plan as amended and restated through
       May 4, 1989 (incorporated by reference to Exhibit 10.1 to Avon's 
       Quarterly Report on Form 10-Q for the quarter ended March 31, 1993).

10.6*  Supplemental Executive Retirement Plan and Supplemental Life Plan of
       Avon Products, Inc., as amended and restated as of September 1, 1994
       (incorporated by reference to Exhibit 10.6 to Avon's Annual Report on
       Form 10-K for the year ended December 31, 1994).

10.7*  Benefit Restoration Pension Plan of Avon Products, Inc., effective as
       of January 1, 1994 (incorporated by reference to Exhibit 10.7 to Avon's
       Annual Report on Form 10-K for the year ended December 31, 1994).

10.8*  Trust Agreement, amended and restated as of March 2, 1990, between Avon
       and Chase Manhattan Bank, N.A. (incorporated by reference to Exhibit 
       10.2 to Avon's Quarterly Report on Form 10-Q for the quarter ended
       March 31, 1990 and refiled under Form SE for the year ended December 
       31, 1996).

10.9*  First Amendment, dated as of January 30, 1992, to the Trust Agreement,
       dated as of March 2, 1990, by and between Avon and Chase Manhattan 
       Bank, N.A. (incorporated by reference to Exhibit 10.2 to Avon's
       Quarterly Report on Form 10-Q for the quarter ended March 31, 1993).

10.10* Second Amendment, dated as of June 12, 1992 to the Trust Agreement,
       dated as of March 2, 1990, by and between Avon and Chase Manhattan 
       Bank, N.A. (incorporated by reference to Exhibit 10.3 to Avon's
       Quarterly Report on Form 10-Q for the quarter ended March 31, 1993).



10.11* Third Amendment, dated as of November 5, 1992, to the Trust Agreement,
       dated as of March 2, 1990, by and between Avon and Chase Manhattan
       Bank, N.A. (incorporated by reference to Exhibit 10.4 to Avon's
       Quarterly Report on Form 10-Q for the quarter ended March 31, 1993).


10.12* The Avon Products, Inc. Deferred Compensation Plan, as amended and 
       restated as of January 1, 1996.

10.13* Trust Agreement, dated as of April 21, 1995, between Avon and Chemical
       Bank, amending and restating the Trust Agreement as of August 3, 1989
       between Avon and Manufacturers Hanover Trust Company (incorporated by
       reference to Exhibit 10.14 to Avon's Annual Report on Form 10-K for the
       year ended December 31, 1995).

10.14* Instrument of Amendment, effective as of April 1, 1990, amending 
       various employee benefit plans and agreements as stipulated in the 
       Instrument of Amendment (incorporated by reference to Exhibit 10.3 to
       Avon's Quarterly Report on Form 10-Q for the quarter ended March 31,
       1990 and refiled under Form SE as of December 31, 1996).

10.15* Employment Agreement, dated as of November 1, 1995, between Avon and 
       James E. Preston (incorporated by reference to Exhibit 10.16 to Avon's
       Annual Report on Form 10-K for the year ended December 31, 1995).

10.16* Stock Option Agreement between Avon and James E. Preston dated 
       October 30, 1995 (incorporated by reference to Exhibit 10.17 to Avon's
       Annual Report on Form 10-K for the year ended December 31, 1995).

10.17* Employment Agreement, dated as of September 1, 1994, between Avon and
       Edward J. Robinson (incorporated by reference to Exhibit 10.1 to
       Avon's Quarterly Report on Form 10-Q for the quarter ended September
       30, 1994).

10.18* Restricted Stock Agreement, effective as of November 4, 1993, granted 
       by Avon to Edward J. Robinson (incorporated by reference to Exhibit 
       10.21 to Avon's Annual Report on Form 10-K for the year ended December
       31, 1993).

10.19* Form of Employment Agreement, dated as of September 1, 1994, between 
       Avon and certain senior officers (incorporated by reference to Exhibit
       10.2 to Avon's Quarterly Report on Form 10-Q for the quarter ended 
       September 30, 1994).

10.20* Avon Products, Inc. Directors' Retirement Plan, effective as of 
       January 1, 1988 (incorporated by reference to Exhibit 10.22 to Avon's
       Annual Report on Form 10-K for the year ended December 31, 1991 and 
       refiled under Form SE for the year ended December 31, 1996).



10.21* First Amendment, dated as of November 5, 1992, to the Avon Products,
       Inc. Directors' Retirement Plan (incorporated by reference to Exhibit 
       10.6 to Avon's Quarterly Report on Form 10-Q for the quarter ended 
       March 31, 1993).


10.22* Trust Agreement, dated as of December 31, 1991, between Avon and
       Manufacturers Hanover Trust Company (incorporated by reference to
       Exhibit 10.23 to Avon's Annual Report on Form 10-K for the year ended
       December 31, 1991 and refiled under Form SE for the year ended December
       31, 1996).

10.23* First Amendment, dated as of November 5, 1992, to the Trust Agreement
       dated as of December 31, 1991, by and between Avon and Manufacturers
       Hanover Trust Company (incorporated by reference to Exhibit 10.7 to
       Avon's Quarterly Report on Form 10-Q for the quarter ended March 31,
       1993).

11.1   Statement re computation of primary income per share.

11.2   Statement re computation of fully diluted income per share.

13     Portions of the Annual Report to Shareholders for the year ended 
       December 31, 1996 incorporated by reference in response to Items 1,5
       through 8 in this filing.

21     Subsidiaries of the registrant.

23     Consent of Coopers & Lybrand L.L.P. (set forth on page S-2 of this
       Annual Report on Form 10-K).

24     Power of Attorney

27     Financial Data Schedule

99     Financial statements for the Avon Products, Inc. Employees' Savings and
       Stock Ownership Plan and the Avon Mirabella/Lomalinda Employees' Savings 
       Plan for the year ended December 31, 1996 will be filed by amendment.

*      The Exhibits identified above and in the Exhibit Index with an asterisk
       (*) are management contracts or compensatory plans or arrangements.