EXHIBIT 13

30
                                                   

               Management's Discussion and Analysis          
                         Avon Products, Inc.
              Dollars in millions, except share data

The following discussion of the results of operations and financial condition of
Avon Products, Inc. ("Avon" or "Company") should be read in conjunction with the
information contained in the Consolidated Financial Statements and Notes 
thereto. These statements have been prepared in conformity with generally 
accepted accounting principles and require management to make estimates and 
assumptions that affect amounts reported and disclosed in the financial 
statements and related notes.  Actual results could differ from these estimates.

All share and per share data included in this report have been restated to 
reflect two-for-one stock splits distributed in September 1998 and June 1996.

Forward-Looking Statement

Certain statements in this report which are not historical facts or information
are forward-looking statements within the meaning of the Private Securities 
Litigation Reform Act of 1995, including, but not limited to, the information 
set forth herein.  Such forward-looking statements involve known and unknown 
risks, uncertainties and other factors which may cause the actual results, 
levels of activity, performance or achievement of the Company, or industry 
results, to be materially different from any future results, levels of activity,
performance or achievement expressed or implied by such forward-looking 
statements.  Such factors include, among others, the following:  general 
economic and business conditions; the ability of the Company to implement its 
business strategy; the Company's access to financing and its management of 
foreign currency risks; the Company's ability to successfully identify new 
business opportunities; the Company's ability to attract and retain key 
executives; the Company's ability to achieve anticipated cost savings and 
profitability targets; the impact of substantial currency exchange devaluations
in the Company's principal foreign markets; changes in the industry; 
competition; the effect of regulatory and legal restrictions imposed by foreign
governments; the effect of regulatory and legal proceedings and other factors 
discussed in Item 1 of the Company's Form 10-K.  As a result of the foregoing 
and other factors, no assurance can be given as to the future results and 
achievements of the Company.  Neither the Company nor any other person assumes 
responsibility for the accuracy and completeness of these statements.

Results of Operations

Consolidated - Net income in 1998 was $270.0 compared with $338.8 in 1997. Basic
and diluted earnings per share in 1998 were $1.03 and $1.02, respectively, 
compared with $1.28 and $1.27, respectively, in 1997.

Special and non-recurring charges were recorded in the first and third quarters
of 1998 for the Company's previously announced business process redesign 
program.  These charges totaled $154.4 pretax, which reduced net income by 
$122.8 after tax, or $.46 per share on a basic and diluted basis.  See Note 13 
of the Notes to Consolidated Financial Statements for further discussion of this
program.  Before the charges, net income for the year ended December 31, 1998 of
$392.8 increased 16% over 1997.  Earnings per share before the charges of $1.49
and $1.48 on a basic and diluted basis, respectively, increased 16% and 17%, 
respectively, from the comparable period in 1997.  The 1997 results include the
favorable settlement of a value-added tax claim in the United Kingdom equal to
approximately $26.5 on a pretax basis.  The $26.5 gain represents a $20.6 
settlement of disputed value-added tax charges from prior years, which is 
included in other (income) expense, net and $5.9 of interest which is included
in interest income.  The net effect of this gain was to increase 1997 net income
by $16.7 and both basic and diluted earnings per share by $.06.  Net income for
1996 was $317.9 and basic and diluted earnings per share were $1.19 and $1.18, 
respectively.

     Excluding the charges, operating profit was $633.9, or 17% over 1997 due to
higher sales and an improved gross margin, partially offset by a higher 
operating expense ratio in 1998.  Excluding the impact of foreign exchange, 
operating profit increased 27% over 1997.  The improvement in operating profit
combined with a favorable foreign exchange impact was partially mitigated by the
1997 value-added tax settlement in the United Kingdom.  As a result, pretax 
income before the charges, rose $75.4, or 14%, over 1997. Net income was also 
impacted by a lower effective tax rate in 1998 and by favorable minority 
interest due mainly to the results in China.

     On a consolidated basis, Avon's net sales of $5.21 billion increased 3% 
from $5.08 billion in 1997. Sales in North America increased 5% to $2.06 billion
primarily due to a 5% increase in the U.S. attributable mainly to a higher 
average order size.  International sales increased 1% to $3.15 billion from 
$3.11 billion due to strong growth in Latin America, most significantly in 
Brazil, Mexico, Argentina and Venezuela, as well as in Europe reflecting 
improvements in the United Kingdom and Poland.  These increases 

31

were partially offset by sales declines in the Pacific, most significantly in 
Japan, China and the Philippines.  Excluding the impact of foreign exchange, 
consolidated net sales rose 9% over the prior year.   In 1997, consolidated net
sales of $5.08 billion increased 6% from $4.81 billion in 1996.  International 
sales increased 7% to $3.11 billion from $2.92 billion in 1996 due to strong 
growth in Latin America, most significantly in Mexico, Argentina, Chile and 
Venezuela, and in the United Kingdom, Russia, Central Europe and the Pacific 
Rim, primarily Taiwan and the Philippines.  These improvements were partially 
offset by sales declines in Germany, Brazil and Japan.  Sales in North America
increased 4% to $1.97 billion primarily due to the 1997 acquisition of Discovery
Toys and an increase in the U.S. average order size partially offset by a 
decrease in the number of Representative orders.  Excluding the impact of 
foreign currency exchange, 1997 consolidated net sales rose 10% over 1996. 

Cost of sales as a percentage of sales was 39.4% in 1998, compared with 40.4% in
1997.  The 1998 cost of sales includes $37.9 of a non-recurring charge for 
inventory write-downs related to the Company's business process redesign 
program. The charge relates to the closure of facilities, discontinuation of 
certain product lines, size-of-line reductions and a change in strategy for 
product dispositions.  See Note 13 of the Notes to the Consolidated Financial 
Statements for further discussion of these charges.  Excluding the charge, cost
of sales as a percentage of sales was 38.7%, a 1.7 point improvement from 1997.
This improvement was primarily due to a higher margin in Brazil, reflecting 
actions taken in 1997 to reduce inventory levels combined with cost reduction 
programs in 1998.  Additionally, the gross margin in Venezuela improved as a 
result of pricing strategies and business redesign efforts. Japan's gross margin
improved as a result of cost reduction initiatives, and the U.S. improved its 
margin through pricing strategies, cost improvements and reduced clearance 
activity in the non-cosmetics, fragrance and toiletries categories.  In 1997, 
cost of sales as a percentage of sales was 40.4%, compared with 39.9% in 1996.
The decline in gross margin was primarily due to unfavorable cost ratios in 
Japan, resulting from an aggressive pricing strategy and a shift in sales mix to
lower-margin items, and in Brazil, reflecting a consumer shift towards lower-
priced products as well as actions taken to reduce inventory levels.  These 
declines were partially offset by a margin improvement in the United Kingdom due
to a shift in sales mix to higher-margin items.

     Marketing, distribution and administrative expenses of $2.56 billion 
increased $79.4, or 3%, from 1997 and increased as a percentage of sales to 
49.2% from 48.9% in 1997.  Increased operating expenses in the U.S. were 
attributable primarily to the sales growth.  Operating expenses grew in Brazil
in 1998 due to higher sales and increased marketing programs.  Mexico's 
operating expenses were higher in 1998 reflecting sales growth driven by 
increased incentive programs and higher brochure costs to support the growth in
Representatives.  These increases were partially offset by lower expenses in the
Pacific due to lower sales and the impact of currency devaluations.  The overall
increase in the expense ratio was due to higher expense ratios in Mexico due to 
increased marketing and promotional expenses associated with new product 
launches, in Venezuela due to increased administrative expenses as a result of 
the implementation of a new labor law, in Argentina due to increased marketing 
expenses and in China reflecting the shutdown of sales operations for most of 
the second quarter of 1998.  In 1997, marketing, distribution and administrative
expenses of $2.48 billion increased $136.1, or 6%, from 1996 and increased 
slightly as a percentage of sales to 48.9% from 48.8% in 1996.  The increase in 
operating expenses was attributed to markets which had experienced strong sales 
growth, including Mexico, the United Kingdom, Russia, Taiwan and Venezuela.  
Operating expenses in the U.S. increased due to higher strategic spending in 
advertising and promotional support for new launches, the national rollout of 
Avon Home and costs associated with the centralization of certain operational 
areas.  In addition, operating expenses in China were higher due to expenses 
incurred in preparation for the planned opening of 24 new branches during 1997 
which were not put into operation because of new government recertification 
requirements on direct selling activities.  These increases were partially 
offset by lower expenses in Germany due mainly to the impact of a stronger U.S.
dollar in 1997.
 
     Special charges of $116.5 were recorded in 1998 for the Company's business
process redesign program.  These charges are primarily related to employee 
severance benefits and facility rationalizations in Puerto Rico, the Dominican 
Republic, Hong Kong and China as well as asset write-downs associated with the 
divestiture of the Discovery Toys
business unit.  See Note 13 of the Notes to the Consolidated Financial 
Statements for further discussion of these charges.

     Interest expense in 1998 of $41.0 was $.8 favorable to prior year due to 
lower cost of borrowings.  Interest expense in 1997 of $41.8 increased $1.8 
compared to 1996 primarily due to increased domestic debt levels partially 
offset by lower average debt outstanding in Brazil in 1997.

     Interest income in 1998 of $15.9 decreased $.8 compared to 1997 primarily
due to the interest portion of the 1997 favorable value-added tax settlement in
the United Kingdom, partially offset by a Mexico tax refund claim, as well as 
higher interest rates and increased average short-term investments in Brazil in
1998.  Interest income in 1997 of $16.7 increased $2.2 compared to 1996 due to 
the interest portion of the value-added tax settlement in the United Kingdom 
partially offset by lower interest rates in Brazil and lower cash investment 
levels in the U.S.

 32

     Other (income) expense, net, was $14.4 unfavorable to 1997.  Excluding the
1997 value-added tax settlement in the United Kingdom, other (income) expense, 
net was $6.2 favorable primarily due to favorable foreign exchange.  In 1997, 
other (income) expense, net, was $24.8 favorable to 1996 due to the $20.6 
portion of the value-added tax settlement in the United Kingdom as well as lower
foreign exchange losses in 1997.  

     Income taxes were $190.8 in 1998 and the effective tax rate was 41.9% 
compared with $197.9 and an effective tax rate of 37.0% in 1997.  Excluding the
effect of the special and non-recurring charges, income taxes were $222.4 and 
the effective tax rate was 36.4%.  The 36.4% effective tax rate was lower in 
1998 due to the mix of earnings and income tax rates of the international 
subsidiaries.  In 1997, the effective tax rate was 37.0% compared with 37.5% in
1996.  The effective tax rate was lower in 1997 due to the mix of earnings and 
income tax rates of international subsidiaries.

     Inflation in the United States has remained at a relatively low level 
during the last three years and has not had a major effect on Avon's results of
operations. Many countries in which Avon has operations have experienced higher
rates of inflation than the United States.  Mexico, Venezuela and Russia 
experienced high cumulative rates of inflation over the three-year period 1996 
through 1998.  However, Mexico will be converted to non-hyperinflationary status
beginning January 1, 1999 due to reduced cumulative inflation rates during the 
past three years.

     Below is an analysis of the key factors affecting net sales and operating 
profit by reportable segment for each of the years in the three-year period 
ended December 31, 1998.


Years ended December 31        1998              1997              1996

                          Net  Operating     Net Operating    Net  Operating
                        Sales     Profit   Sales    Profit  Sales     Profit

North America:
   U.S.                 $1,774.0 $ 302.8 $1,696.7  $ 261.8 $1,672.5  $ 267.4
   Other                   287.6    40.2    275.4     35.1    224.3     34.4 
                        -------- ------- --------  ------- --------  ------- 
   Total                 2,061.6   343.0  1,972.1    296.9  1,896.8    301.8

International*
   Latin America         1,665.1   344.4  1,513.3    280.0  1,385.6    273.3
   Pacific                 623.3    62.5    782.4     67.0    751.1     77.0
   Europe                  862.7   108.5    811.6     91.7    780.7     67.4
                        -------- ------- --------  ------- --------  -------
   Total                 3,151.1   515.4  3,107.3    438.7  2,917.4    417.7

Total from operations   $5,212.7   858.4 $5,079.4    735.6 $4,814.2    719.5
                        ======== ======= ========  ======= ========  =======
Global expenses                   (224.5)           (191.5)           (174.7)
Special and non-recurring         
   charges                        (154.4)                -                 -
   
Operating profit                 $ 479.5           $ 544.1           $ 544.8
                                 =======           =======           =======
  
* Excludes Canada, Dominican Republic and Puerto Rico which are now included in
North America.

Note: 1997 and 1996 data have been restated to reflect the Company's segments on
an operating profit basis.  See Note 11 of the Notes to the Consolidated 
Financial Statements for further details.

 33


North America - Sales in North America increased 5% to $2.06 billion and 
operating profit increased 16% to $343.0 in 1998.  The U.S. business, which 
represents almost 90% of the North American segment, reported sales and 
operating profit growth of 5% and 16%, respectively.  Sales growth in the U.S. 
reflected a 4% increase in the average order size coupled with a 1% increase in
the number of Representative orders.  The sales improvement resulted from 
increases in fashion jewelry and accessories, cosmetics, fragrance and 
toiletries ("CFT") and home entertainment categories partially offset by a 
decline in the gift and decorative category.  Sales of fashion jewelry and 
accessories rose significantly over the prior year, primarily in the accessories
segment, with the success of such products as organizer handbags, the Home Run 
Hero watch introduced in the fourth quarter and increased sales of licensed 
products, including Winnie the Pooh carryalls and sports watches.  Growth in the
CFT category was driven by successful launches of Rare Rubies, Anew Retinol Hand
Complex, the Diane Von Furstenberg fragrance, Forest Lily.  In addition, the 
success of Avon's transfer resistant technology lipstick and Avon Color's Spring
Shade Collection combined with continued growth of the Avon Techniques hair care
and Skin-So-Soft lines contributed to the growth in CFT.  Higher sales in the 
home entertainment category were driven by the launch of a collection of
inspirational and religious products, as well as an increase in the sales of 
demonstration products purchased by Representatives.  These increases were 
partially offset by a decline in the gift and decorative category resulting from
the phasing out of the Avon Home line and lower sales of Barbie and holiday 
products in 1998.  The improvement in U.S. operating profit was mainly a result 
of the above sales increase combined with a favorable gross margin driven by 
cost improvements, revised pricing strategies and reduced clearance activity.

     In 1997, North American sales increased 4% to $1.97 billion and operating 
profit decreased 2% to $296.9.  Sales in the U.S. segment rose 1% to $1.70 
billion and operating profit decreased 2% to $261.8.  The 1% sales growth 
reflected a 3% increase in average order size partially offset by a 2% decrease 
in the number of Representative orders.  Units sold in the U.S. increased 4% 
over 1996.  The U.S. sales improvement resulted from increases in the CFT and 
gift and decorative categories partially offset by declines in apparel.  The 
growth in the CFT category was driven by the launches of Anew Retinol Recovery 
Complex and Avon Techniques hair care line in addition to the first quarter 1997
product introductions in the specialty bath segment, such as California Bath and
the Soft and Sensual line extension of the Skin-So-Soft brand. Additionally, the
renovated Anew launch in early 1997 contributed to higher CFT sales.  The 
continued success of the seasonal Barbie dolls, the launch of Avon Home and the 
success of the Mattel line of toys led to the increase in gift and decorative 
sales.  Apparel sales were lower in 1997 due to the success of the Olympic Games
collection in 1996 and lower sales of demonstration products in the first two 
quarters of 1997.  The decrease in operating profit resulted from a lower gross 
margin and a higher operating expense ratio.  The decline in gross margin was 
due to strategic price investments in CFT products aimed at energizing customer 
sales and the addition of Avon Home, a lower-margin new business.  The 
unfavorable operating expense ratio was driven by higher expenses related to 
advertising and promotional support for new products, costs associated with the 
centralization of the returned goods and call center operations and increased 
field incentives designed to drive sales.  In addition, operational costs 
associated with higher returned goods processing in 1997 contributed to the 
unfavorable expense ratio.

International - International sales increased 1% to $3.15 billion and operating 
profit increased 17% to $515.4 from $438.7 in 1997.  The sales growth resulted 
from strong growth in Latin America, particularly in Brazil, Mexico, Argentina 
and Venezuela, as well as in Europe reflecting improvements in the United 
Kingdom and Poland.  These results were significantly offset by sales declines 
in the Pacific, most significantly in Japan, China and the Philippines.  
Excluding the impact of foreign currency exchange, international sales rose 11% 
and operating profit increased 30% over 1997.

      In Latin America, sales increased 10% to $1.67 billion and operating 
profit increased 23%, or $64.4, to $344.4 in 1998.  The sales improvement 
resulted from strong growth in Brazil and, to a lesser extent, Mexico, Argentina
and Venezuela.  Brazil's growth in sales was driven by attractive pricing and 
successful new product launches, which resulted in strong double-digit increases
in units and orders in 1998.  Additionally, the number of active Representatives
rose 31% from 1997.  Mexico's sales increase was driven by successful new 
product launches including Anew Night Force, Yessamin fragrance and Women of
Earth, as well as increases in the apparel and home line extensions which
offered superior design and promotions in 1998.  Argentina and Venezuela 
reported strong increases in units, orders and customers served.  Excluding the 
impact of foreign currency exchange, sales in Latin America rose 19% over 1997. 
The increase in the region's operating profit was primarily due to favorable 
results in Brazil attributable to the strong sales increase and an improved 
gross margin and operating expense ratio.  Brazil's gross margin improvement 
resulted from actions taken in 1997 to reduce inventory levels as well as better
vendor negotiations and continued cost reduction programs in 1998.  The 
favorable operating  expense ratio was driven by the strong sales increase.  
Operating profit improvements in Mexico due to the sales increase, and in 
Venezuela due to pricing strategies and business redesign efforts, contributed 
to the region's growth in operating profit.  Excluding the impact of foreign 
currency exchange, operating profit in Latin America increased 34% over the 
prior year.

34

     In the Pacific Region, sales decreased 20% to $623.3 in 1998 and operating 
profit decreased 7% to $62.5 from $67.0 in 1997.  The decline in sales resulted 
from decreases in every major market, most significantly in Japan, China and the
Philippines.  The Asian currency and economic crisis which began in mid-1997 
continued throughout 1998 and negatively impacted results in the Pacific.  The 
general economic environment is poor with low consumer confidence and reduced 
spending.  Excluding the impact of foreign currency exchange, sales decreased 
3%, a 17 point differential from U.S. dollar reported results.  In addition, 
selling activities in China were suspended for most of the second quarter of 
1998 due to governmental restrictions on direct-selling companies.  As of the 
beginning of June, the Company received Chinese governmental approval to resume 
operations as a wholesale and retail business and became operational again in 
mid-June.  The Company converted its branches into retail outlets to serve 
customers and received approval to utilize sales promoters, much like 
Representatives, to promote product sales in China.  Despite the above 
difficulties, most markets showed growth in active Representatives and number of
customers served resulting from a strong focus on active recruitment to expand 
the Representative base throughout the region.  The Philippines posted double-
digit increases in orders, customers served and active Representatives.  Local 
currency sales in the Philippines increased 10% over the prior year.  The 
decrease in the region's operating profit resulted primarily from declines 
discussed above.  Despite the sales decline, Japan's operating profit increased 
significantly over the prior year as a result of improvements in gross margin 
and operating expense ratio.  Japan's margin improvements resulted from cost 
reduction strategies and the elimination of many lower-margin products in 1998. 
Additionally, business process redesign efforts have resulted in lower operating
expenses.  Excluding the impact of foreign currency exchange, operating profit 
in the Pacific increased 19% from 1997.

     In the Europe Region, sales increased 6% to $862.7 and operating profit 
increased $16.8, or 18%, to $108.5 in 1998.  The sales increase was primarily 
due to growth in the United Kingdom resulting from a higher average order size 
in 1998.  The United Kingdom continues to focus on developing the core business 
through Representatives, growth in orders and customers as well as brand 
awareness and image enhancement.  In addition, Poland's sales increased 
significantly from 1997 as a result of dramatic growth in active Representatives
and all business fundamentals including units, orders and customers served.  
These improvements were partially offset by sales shortfalls in Russia 
attributable to the devaluation of the Russian ruble in August 1998.  Average 
orders have declined significantly in Russia due to low consumer purchasing 
power.  In response to this situation, several actions have been taken by local 
management including pricing flexibility to maintain and build market share and 
reduce credit sales, as well as a tightening of expense controls.  Geographic 
expansion into new cities has also been deferred.  The devaluation negatively 
affected Russia's U.S. dollar results in 1998.  Excluding the impact of foreign 
currency exchange, sales in Europe and Russia increased 10% and 26%, 
respectively, from prior year.  The increase in the region's operating profit 
was due to the overall sales increase combined with an improved operating margin
in the United Kingdom.  A shift in sales mix to higher-margin items contributed 
to a gross margin improvement, and continued active expense management led to a 
favorable operating expense ratio in the United Kingdom.  These increases were 
partially offset by operating profit declines in Russia mainly due to the 
devaluation of the ruble discussed above.  Excluding the impact of foreign 
currency exchange, operating profit in Europe increased 25% over 1997.

In 1997, international sales increased 7% to $3.11 billion and operating profit 
increased 5% to $438.7.  The sales increase reflected strong growth in Latin 
America, particularly in Mexico, Argentina, Chile and Venezuela, and in the 
United Kingdom, Russia, Central Europe and the Pacific Rim, most significantly 
in Taiwan and the Philippines.  These improvements were partially offset by 
sales declines in Germany, Brazil and Japan, discussed below.  Excluding the 
impact of foreign currency exchange, international sales grew 13% over 1996.

     In Latin America, 1997 sales increased 9% to $1.51 billion and operating 
profit increased 2%, or $6.7, to $280.0 from $273.3 in 1996.  The sales 
improvement was driven by tremendous growth in Mexico reflecting strong 
increases in the number of orders, average order size and active Representatives
primarily due to customer growth initiatives.  These initiatives included 
incentive programs focused on retention, increased sampling on breakthrough 
products such as Anew Vitamin C, increased advertising and an emphasis on market
penetration in metropolitan areas.  The sales increase in the region also 
reflected significant unit growth in Argentina and Chile and an increased 
average order size in Venezuela.  In addition, Central American markets posted 
strong sales increases in 1997 attributable to growth in units and active 
Representatives.  These improvements were partially offset by a significant 
sales decline in Brazil.  In 1997, consumers in Brazil experienced a tightening 
of credit which limited their purchasing ability resulting in declines in units

 35

sold and active Representatives.  To improve Representative count, aggressive 
retention and achievement programs were implemented including incentives and 
premiums to improve activity and order size.  Excluding the impact of foreign 
currency exchange, sales in Latin America were up 15% over 1996.  The increase 
in the region's operating profit was primarily due to favorable results in 
Mexico reflecting the strong sales increase, described above, combined with a 
favorable operating expense ratio.  In addition, operating profits were higher 
in Argentina and Chile due mainly to the sales growth.  These improvements were 
partially offset by a lower operating profit in Brazil due to a significant 
gross margin decline and an unfavorable operating expense ratio.  The gross 
margin decline resulted from a shift in consumer preferences towards lower-
priced products and margin investments relating to inventory reduction efforts. 
The unfavorable operating expense ratio in Brazil was driven by the sales 
decline.  Actions were taken in Brazil to reduce manufacturing and customer 
service costs, negotiate better terms and costs with vendors and introduce more 
global products with a higher price and improved margin.

In the Pacific Region, 1997 sales increased 4% to $782.4 and operating profit 
decreased 13% to $67.0 from $77.0 in 1996.  The increase in sales was driven by 
operational improvements in the Pacific Rim, most significantly in Taiwan and 
the Philippines.  Growth in units, customers served and active Representatives 
was significant in both Taiwan and the Philippines.  Taiwan's sales performance 
was the strongest in the region resulting from successful merchandising 
campaigns, product launches supported by strong advertising and promotional 
activities, including the introduction of Lighten Up Undereye Treatment and 
effective field sales programs in 1997.  The sales growth in the Philippines was
driven by successful new and extended CFT lines, a new line of children's 
apparel and an additional service center in 1997.  These improvements were 
partially offset by a significant sales decline in Japan due primarily to an 
unfavorable exchange impact of a stronger U.S. dollar in 1997 and a reduction in
the average order size.  Excluding the impact of foreign currency exchange, 
sales in the Pacific were up 14%.  The decrease in the region's operating profit
resulted from declines in Japan and, to a lesser extent, in China.  The gross 
margin in Japan declined significantly as a result of strategic pricing programs
as well as a shift in sales mix to lower-margin non-CFT items.  The competitive 
environment remained intense in Japan with the continued relaxation of import 
restrictions and the accelerated growth in discount outlets.  As a result, 
prices were adjusted in early 1997 to make products more competitive in the 
marketplace.  Efforts were focused on restructuring the business in Japan for 
improved profitability, including innovative recruiting programs, enhanced 
advertising campaigns and new systems focused on improving customer access.  
Despite sales growth in China, operating profits declined due to the government 
licensing revalidation process of all direct selling companies.  As a result, no
new branches were opened in 1997, but the expense base associated with the 
planned expansions negatively impacted China's operating profit.  The region's 
operating profit was also negatively impacted by currency devaluations 
throughout Southeast Asia.

     Several currencies in the Pacific Rim devalued significantly during 1997.  
The Thai baht devalued by 57%, the Philippine peso by 34%, the Malaysian ringgit
by 39% and the Indonesian rupiah by 61%.  These devaluations lowered pretax 
income by approximately $7.0 for the full year.  In response to this situation, 
several actions were taken by local management, including cost negotiations with
vendors and a focus on growing the Representative base.  In terms of size, these
markets represented approximately 5% of Avon's consolidated net sales in 1997.

     In the Europe Region, 1997 sales increased 4% to $811.6 and operating 
profit increased $24.3, or 36%, to $91.7.  The sales increase was primarily due 
to strong growth in the United Kingdom resulting from an increased average order
size, unit growth and a favorable exchange rate impact.  The sales growth in the
United Kingdom was also attributable to a focus on improving market share 
through brand and image enhancement.  Customers were spending more in 1997 as a 
function of the improvement in image and the quality of the Avon brochure.  The 
European sales improvement was also driven by unit and active Representative 
growth in Russia and in Central Europe, primarily Poland.  Russia continued to 
exceed expectations as the most successful startup market in Avon's history.  
Russia's success was attributable to a strong Representative structure, 
geographic expansion into new cities, installation of new assembly lines which 
increased capacity and investment in system upgrades to support the sales 
growth.  These improvements were partially offset by sales shortfalls in Germany
resulting from an unfavorable exchange impact of a stronger U.S. dollar in 1997 
and a weak economic environment which led to lower consumer spending and higher 
unemployment.  Excluding the impact of foreign currency exchange, sales in 
Europe increased 11% over 1996.  The increase in operating profit was mainly due
to the overall sales increase and an improved gross margin in the United Kingdom
resulting from a favorable product mix of higher-margin items in 1997.  
Additionally, the continued effect of expense reduction efforts in Europe 
contributed to a lower operating expense ratio.

     See Foreign Operations section under Liquidity and Capital Resources for 
additional discussion.

 36

Global Expenses - Global expenses were $224.5 in 1998 compared with $191.5 in 
1997.  The $33.0 increase reflected increased expenses in 1998 associated with 
information technology system and global marketing initiatives and higher 
expenses for incentive compensation programs primarily due to the improved 
operating results in 1998.  In 1997, global expenses were $16.8 unfavorable 
compared with 1996 primarily due to process redesign and system initiatives. 

Accounting Changes - Effective January 1, 1998, the Company adopted Statement of
Financial Accounting Standards ("FAS") No. 130, "Reporting Comprehensive 
Income".  This statement establishes standards for the reporting and 
presentation of comprehensive income and its components in a full set of 
financial statements.  As shown in the statements of changes in shareholders' 
equity and Note 5 of Notes to the Consolidated Financial Statements, 
comprehensive income includes all changes in equity during a period, except 
those resulting from investments by and distributions to the Company's 
stockholders.  As this standard only requires additional information in the 
financial statements, it does not affect the Company's results of operations or 
financial position.

Effective January 1, 1998, the Company adopted FAS No. 131, "Disclosures about 
Segments of an Enterprise and Related Information", which changes the way the 
Company reports information about its operating segments.  The information for 
1997 and 1996 has been restated from that previously reported in order to 
conform with the current year's presentation.  FAS No. 131 requires a new basis,
entitled the management approach, for determining reportable segments.  This 
approach is based on the way management organizes segments within a company for 
making operating decisions and assessing performance.  FAS No. 131 also 
establishes standards for supplemental disclosure about products and services, 
geographical areas and major customers.  Segment results for the three years 
ended December 31, 1998 are presented in Note 11.

Effective January 1, 1998, the Company adopted FAS No. 132, "Employers' 
Disclosures about Pensions and Other Postretirement Benefits".  FAS No. 132 
standardizes the disclosure requirements for pensions and other postretirement 
benefits, although it does not impact the measurement or recognition of those 
benefits.  There was no impact on the Company's results of operations or 
financial position in adopting this statement.  Prior years' information has 
been restated to conform with the requirements of FAS No. 132.

Effective January 1, 1998, the Company adopted AICPA Statement of Position 
("SOP") No. 98-1, "Accounting for the Costs of Computer Software Developed or 
Obtained for Internal Use".  SOP No. 98-1 requires certain costs in connection 
with developing or obtaining internally used software to be capitalized that 
previously would have been expensed as incurred.  The adoption of SOP No. 98-1 
did not have a material impact on the Company's results of operations, financial
position or cash flows.

Effective December 31, 1997, the Company adopted FAS No. 128, "Earnings per 
Share".  FAS No. 128 establishes standards for computing and presenting earnings
per share ("EPS") and replaces the presentation of previously disclosed EPS with
both basic and diluted EPS.  Based upon the Company's capitalization structure, 
the EPS amounts calculated in accordance with FAS No. 128 approximated the 
Company's EPS amounts in accordance with Accounting Principles Board Opinion No.
15, "Earnings per Share".  All prior period EPS data have been restated in 
accordance with FAS No. 128.

Effective January 1, 1996, the Company adopted the fair value disclosure 
requirements of FAS No. 123, "Accounting for Stock-Based Compensation".  As 
permitted by the statement, the Company did not change the method of accounting 
for its employee stock compensation plans.  See Note 8 of the Notes to the 
Consolidated Financial Statements for the fair value disclosures required under 
FAS No. 123.

Recent Pronouncements - In June 1998, the Financial Accounting Standards Board 
issued FAS No. 133, "Accounting for Derivative Instruments and Hedging 
Activities".  FAS No. 133 is effective for all fiscal quarters of all fiscal 
years beginning after June 15, 1999 (January 1, 2000 for the Company).  FAS No. 
133 requires that all derivative instruments be recorded on the balance sheet at
their fair value.  Changes in the fair value of derivatives are recorded each 
period in current earnings or other comprehensive income, depending on whether a
derivative is designated as part of a hedge transaction.  For fair-value hedge 
transactions in which the Company is hedging changes in the fair value of an 
asset, liability or firm commitment, changes in the fair value of the derivative
instrument will be included in the income statement along with the offsetting 
changes in the hedged item's fair value.  For cash-flow hedge transactions in 
which the Company is hedging the variability of cash flows related to a variable
rate asset, liability or a forecasted transaction, changes in the fair value of 
the derivative instrument will be reported in other comprehensive income.  The 
gains and losses on the derivative instruments that are reported in other 
comprehensive income will be reclassified to earnings in the periods in which 
earnings are impacted by the variability of the cash flows of the hedged item.  
The ineffective portion of all of the hedges will be recognized in current 
period earnings.  The Company has not yet determined the impact that the 
adoption of FAS No. 133 will have on its results of operations or financial 
position.

 37

Contingencies - Although Avon has completed its divestiture of all discontinued 
operations, various lawsuits and claims (asserted and unasserted) are pending or
threatened against Avon. The Company is also involved in a number of proceedings
arising out of the federal Superfund law and similar state laws. In some 
instances, Avon, along with other companies, has been designated as a 
potentially responsible party which may be liable for costs associated with 
these various hazardous waste sites. In the opinion of Avon's management, based 
on its review of the information available at this time, the difference, if any,
between the total cost of resolving such contingencies and reserves recorded by 
Avon at December 31, 1998 should not have a material adverse impact on Avon's 
consolidated financial position, results of operations or cash flows.

Liquidity and Capital Resources

Cash Flows - Net cash provided by continuing operations was $324.4 in 1998 
compared to $315.5 in 1997.  The 1998 increase principally reflects, among other
things, a lower working capital level partially offset by lower adjusted net 
income.  The lower funding of working capital included the 1997 settlement of 
tax issues in the U.S.  A more detailed analysis of the individual items 
contributing to the 1998 and 1997 amounts is included in the Consolidated 
Statements of Cash Flows.

     There was no cash used by discontinued operations in 1998 and 1997, 
compared to $38.2 in 1996.  The $38.2 cash used in 1996 primarily reflected 
final payment of a settlement reached with a discontinued operation, 
Mallinckrodt, in December 1995. 

     Excluding changes in debt and other financing activities, net cash usage of
$117.6 in 1998 was $19.7 favorable compared to net cash usage of $137.3 in 1997.
During 1998 and 1997, the Company received net proceeds of approximately $58.1 
and $58.6, respectively, under securities lending transactions which were used 
to repay domestic commercial paper borrowings and are included in the cash flows
as other financing activities.  See Note 4 of the Notes to the Consolidated 
Financial Statements for further discussion of these transactions.  The $19.7 
variance reflects a favorable exchange rate impact on cash and higher cash 
provided by continuing operations.  These sources were partially offset by 
higher capital expenditures and increased dividend payouts in 1998.  In 1997, 
excluding changes in debt and other financing activities, there was a net 
increase in cash usage of $130.7.  This variance reflected lower cash provided 
by continuing operations, higher capital expenditures and an unfavorable 
exchange rate impact on cash.  These uses were partially offset by the 
unfavorable impact of discontinued operations reflected in 1996 cash flows and 
lower repurchases of common stock in 1997.  For the period 1994 through 1998, 
32.1 million shares of common stock have been purchased for approximately $641.5
under the stock repurchase programs.  See Note 9 of the Notes to Consolidated 
Financial Statements for further details of the stock repurchase programs.

Working Capital - At December 31, 1998, current assets exceeded current 
liabilities by $11.9 while at the end of 1997, current liabilities exceeded 
current assets by $11.9.  This increase of $23.8 is primarily due to lower net 
debt (debt less cash and equivalents) which resulted from the repayment of 
$100.0 reclassified as short-term debt in 1997 on the 6-1/8% deutsche mark notes
and lower accounts payable.  In addition, higher receivables, partially offset 
by lower inventory levels, as discussed in the Inventories section, and higher 
accrued compensation resulting from increased incentive compensation expense in 
1998 also contributed to the variance.

    Avon's liquidity results from its ability to generate significant cash flows
from operations and its ample unused borrowing capacity.  Avon's credit 
agreements do not contain any provisions or requirements with respect to working
capital.

Capital Resources - Total debt of $256.3 at December 31, 1998 increased $22.0 
from $234.3 at December 31, 1997, compared with an increase of $32.7 from 
December 31, 1996.  In addition, at December 31, 1998 and 1997, other non-
current liabilities included approximately $112.4 and $58.1, respectively, 
related to securities lending activities.  See Note 4 of the Notes to 
Consolidated Financial Statements for further discussion of these activities.  
During 1998 and 1997, cash flows from continuing operations and other financing 
activities combined with cash on hand and higher debt levels were used for 
dividends, repurchase of common stock and capital expenditures.  During 1996, 
cash flows from continuing operations and higher debt levels, partially offset 
by higher cash and equivalents, were used for dividends, the stock repurchase 
program, capital expenditures, a payment made related to discontinued operations
and the purchase of a company in South Africa. 

     At December 31, 1998, debt maturing within one year consists of borrowings 
from banks of $53.9 and the current maturities of long-term debt of $1.4.  
Management believes that cash from operations and available sources of financing
are adequate to meet anticipated requirements for working capital, dividends, 
capital expenditures, the stock repurchase program and other cash needs.

     In May 1998, Avon issued $100.0 of bonds embedded with option features (the
"bonds") to pay down commercial paper borrowings.  The bonds have a twenty-year 
maturity; however, after five years, the bonds, at the holder's option, can be 
sold back to the Company at par or can be called at par by the underwriter and 
resold to

38

investors as fifteen-year debt.  The coupon rate on the bonds is 6.25% for the 
first five years, but will be refinanced at market rates if the bonds are called
in year five.

     In connection with the bond issuance, Avon entered into a five-year 
interest rate swap contract with a notional amount of $50.0 to effectively 
convert fixed interest on a portion of the bonds to a variable interest rate, 
based on LIBOR.

     During 1997, the Company issued $100.0 of 6.55% notes, due August 1, 2007 
to pay down commercial paper borrowings.

     During 1996, the Company entered into an agreement, which expires in 2001, 
with various banks to amend and restate the five-year, $600.0 revolving credit 
and competitive advance facility agreement.  Within this facility, the Company 
is able to borrow, on an uncommitted basis, various foreign currencies.  The new
agreement and the prior agreement are referred to, collectively, as the credit 
facility.

    The credit facility is primarily to be used to finance working capital, 
provide support for the issuance of commercial paper and support the stock 
repurchase program. At the Company's option, the interest rate on borrowings 
under the credit facility is based on LIBOR, prime or federal fund rates.  The 
credit facility has an annual facility fee of $.4.  The credit facility contains
a covenant for interest coverage, as defined. The Company is in compliance with 
this covenant.  There were no borrowings outstanding at December 31, 1998 and 
1997. 

    The Company has uncommitted lines of credit available of $65.0 with various 
banks which have no compensating balances or fees. As of December 31, 1998 and 
1997, there were no borrowings under lines of credit or bankers' acceptance 
facilities.  In addition, as of December 31, 1998 and 1997, there were 
international lines of credit totaling $329.5 and $295.8, respectively, of which
$53.9 and $29.4 were outstanding, respectively. There were no compensating 
balances or fees under these facilities.

Inventories - Avon's products are marketed during twelve to twenty-six 
individual sales campaigns each year. Each campaign is conducted using a 
brochure offering a wide assortment of products, many of which change from 
campaign to campaign. It is necessary for Avon to maintain relatively high 
inventory levels as a result of the nature of its business, including the number
of campaigns conducted annually and the large number of products marketed. 
Avon's operations have a seasonal pattern characteristic of many companies 
selling CFT, fashion jewelry and accessories, gift and decorative items and 
apparel. Christmas sales cause a peak in the fourth quarter which results in the
build up of inventory at the end of the third quarter. Inventory levels are then
sharply reduced by the end of the fourth quarter. Inventories of $538.4 
at December 31, 1998 were $26.4 lower than 1997 due mainly to reduced 
inventory levels in the U.S.  The decrease in the U.S. results from improvements
in CFT related to the implementation of supply chain initiatives which resulted 
in reduced cycle times, reorder quantity reductions, reduced overstocking and 
lower component prices.  In addition, write-downs in fashion jewelry and 
accessories and apparel associated with the Company's business process redesign 
program contributed to the decrease.  See Note 13 of the Notes to Consolidated 
Financial Statements for further discussion of the business process redesign 
program.  It is Avon's objective to continue to manage purchases and inventory 
levels maintaining the focus of operating the business at efficient inventory 
levels. However, the addition or expansion of product lines such as apparel, 
jewelry and impulse gift items, products that are subject to changing fashion 
trends and consumer tastes, as well as planned expansion in high growth markets,
may cause the inventory levels to grow periodically.

Capital Expenditures - Capital expenditures during 1998 were $189.5 (1997 - 
$169.4).  These expenditures were made for capacity expansion in high growth 
markets, maintenance of worldwide facilities, contemporization and replacement 
of information systems, supply chain initiatives in the U.S. and for shipping 
and other customer service improvements, primarily in the United Kingdom and 
Brazil.  Numerous construction and information systems projects were in progress
at December 31, 1998 with an estimated cost to complete of approximately $87.4. 
Capital expenditures in 1999 are currently expected to be in the range of $200.0
- - $220.0.  These expenditures will include improvements on existing facilities, 
continued investments for capacity expansion in high growth markets, facility 
modernization, information systems and equipment replacement projects. 

Foreign Operations - The Company derived approximately 60% of its 1998 
consolidated net sales and consolidated operating profit from operations from 
its subsidiaries outside of North America. In addition, as of December 31, 1998,
these subsidiaries comprised approximately 53% of the Company's consolidated 
total assets.

    Avon's operations in many countries utilize numerous currencies. Avon has 
significant net assets in Brazil, the United Kingdom, Japan, Argentina, Germany 
and the Philippines.  Changes in the value of these countries' currencies 
relative to the U.S. dollar result in direct charges or credits to equity. 
Effective January 1, 1997, Mexico was designated as a country with a highly 
inflationary economy due to the cumulative inflation rates over the three year 
period 

39

1994-1997.  However, Mexico will be converted to non-hyper inflationary status 
effective January 1, 1999 due to reduced cumulative inflation rates over the 
past three years.

The Russian ruble devalued significantly in August 1998.  In response to this 
situation, several actions have been taken by local management including pricing
flexibility to maintain and build market share, the reduction of credit sales as
well as a tightening of expense controls.  The devaluation negatively affected 
Russia's U.S. dollar results in 1998.  In terms of size, Russia's 1998 net sales
represented approximately 1% of Avon's consolidated net sales.  Avon's results 
continue to be negatively impacted by the Asian currency and economic crisis 
which began in mid-1997. 

    On April 21, 1998, the Chinese government issued a directive banning all 
direct selling in China resulting in the shutdown of the Company's sales 
operations for most of the second quarter.  As of the beginning of June, the 
Company received Chinese governmental approval to resume operations as a 
wholesale and retail business and became operational again on June 15, 1998.  
The Company converted its 75 branches into 
retail outlets to serve customers.  During the end of the second quarter of 
1998, Avon received government approval to utilize sales promoters, much like 
Representatives, to promote product sales in China.

     Avon's well diversified global portfolio of businesses has demonstrated 
that the effects of weak economies and currency fluctuations in certain 
countries may be offset by strong results in others.  Fluctuations in the value 
of foreign currencies cause U.S. dollar-translated amounts to change in 
comparison with previous periods. Accordingly, Avon cannot project in any 
meaningful way the possible effect of such fluctuations upon translated amounts 
or future earnings. This is due to the large number of currencies involved, the 
constantly changing exposure in these currencies, the complexity of intercompany
relationships, the hedging activity entered into in an attempt to minimize 
certain of the effects of exchange rate changes where economically feasible and 
the fact that all foreign currencies do not react in the same manner against the
U.S. dollar.

    Certain of the Company's financial instruments, which are discussed below 
under Risk Management Strategies and Market Rate Sensitive Instruments and in 
Note 7 of the Notes to the Consolidated Financial Statements, are used to hedge 
various amounts relating to certain international subsidiaries. However, the 
Company's foreign currency hedging activities are not significant when compared 
to the Company's international financial position or results of operations.

    Some foreign subsidiaries rely primarily on borrowings from local commercial
banks to fund working capital needs created by their highly seasonal sales 
pattern. From time to time, when tax and other considerations dictate, Avon will
finance subsidiary working capital needs or borrow foreign currencies.  At 
December 31, 1998, the total indebtedness of foreign subsidiaries was $55.6.

    It is Avon's policy to remit all the available cash (cash in excess of 
working capital requirements, having no legal restrictions and not considered 
permanently reinvested) of foreign subsidiaries as rapidly as is practical. 
During 1998, these subsidiaries remitted, net of taxes, $340.2 in dividends and 
royalties. This sum is a substantial portion of the 1998 consolidated net 
earnings of Avon's foreign subsidiaries.

Risk Management Strategies and Market Rate Sensitive Instruments - The Company 
operates globally, with manufacturing and distribution facilities in various 
locations around the world. The Company may reduce its primary market exposures 
to fluctuations in interest rates and foreign exchange rates by creating 
offsetting positions through the use of derivative financial instruments. The 
Company does not use derivative financial instruments for trading or speculative
purposes, nor is the Company a party to leveraged derivatives.

     The Company periodically uses interest rate swaps to hedge portions of 
interest payable on its debt. In addition, the Company may periodically employ 
interest rate caps to reduce exposure, if any, to increases in variable interest
rates.

     The Company may periodically hedge foreign currency royalties, net 
investments in foreign subsidiaries, firm purchase commitments and contractual 
foreign currency cash flows or obligations, including third-party and 
intercompany foreign currency transactions. The Company regularly monitors its 
foreign currency exposures and ensures that hedge contract amounts do not exceed
the amounts of the underlying exposures.
                      
     At December 31, 1998, the Company held foreign currency forward contracts 
with notional amounts totaling $285.9 and option contracts with notional amounts
totaling $32.6 to hedge foreign currency items. Only $7.3 of these contracts 
have maturities after December 31, 1999.  Also outstanding in 1998 were foreign 
currency forward contracts totaling $45.0 which do not qualify as hedging 
transactions under the current accounting definitions and, accordingly, have 
been marked to market. The mark-to-market adjustment at December 31, 1998 was 
insignificant. 

     At December 31, 1998, the Company has entered into forward contracts to 
purchase approximately 3,469,200 shares of Avon common stock at an average price
of $36.31 per share at December 31, 1998.  The contracts mature over the next 
three years and provide for physical or net share settlement to the Company.  
Accordingly, no adjustment for subsequent changes in fair value has been 
recognized.

 40

     The Company attempts to minimize its credit exposure to counterparties by 
entering into interest rate swap and cap contracts only with major international
financial institutions with "A" or higher credit ratings as issued by Standard &
Poor's Corporation. The Company's foreign currency and interest rate derivatives
are comprised of over-the-counter forward contracts or options with major 
international financial institutions. Although the Company's theoretical credit 
risk is the replacement cost at the then estimated fair value of these 
instruments, management believes that the risk of incurring losses is remote and
that such losses, if any, would not be material.

     Non-performance of the counterparties to the balance of all the currency 
and interest rate swap agreements would not result in a significant write off at
December 31, 1998.  Each agreement provides for the right of offset between 
counterparties to the agreement.  In addition, Avon may be exposed to market 
risk on its foreign exchange and interest rate swap agreements as a result of 
changes in foreign exchange and interest rates. The market risk related to the 
foreign exchange agreements should be substantially offset by changes in the 
valuation of the underlying items being hedged.

     The Company is exposed to changes in financial market conditions in the 
normal course of its operations primarily due to international businesses and 
transactions denominated in foreign currencies and the use of various financial 
instruments to fund ongoing activities.

     Various derivative and non-derivative financial instruments held by the 
Company are sensitive to changes in interest rates.  These financial instruments
are either discussed above or in Notes 4 and 7 of the Notes to Consolidated 
Financial Statements.  Interest rate changes would result in gains or losses in 
the fair value of debt and other financing instruments held by the Company.  
Based on the outstanding balance of all instruments at December 31, 1998, a 
hypothetical 50 basis point increase or decrease in interest rates prevailing at
this date, sustained for one year, would not represent a material potential loss
in fair value, earnings or cash flows.  This potential loss was calculated based
on discounted cash flow analyses using interest rates comparable to the 
Company's current cost of debt.  In 1998, the Company did not experience a 
material loss in fair value, earnings or cash flows associated with changes in 
interest rates.

     The Company also engages in various hedging activities in order to reduce  
potential losses due to foreign currency risks.  Consistent with the nature of 
the economic hedge of such foreign exchange contracts, any unrealized gain or 
loss would be offset by corresponding decreases or increases, respectively, of 
the underlying instrument or transaction being hedged.  These financial 
instruments are discussed above and in Note 7 of the Notes to Consolidated 
Financial Statements.  Based on the Company's foreign exchange contracts at 
December 31, 1998, the impact of a 10% appreciation or 10% depreciation of the 
U.S. dollar against the Company's foreign exchange contracts would not represent
a material potential loss in fair value, earnings or cash flows.  This potential
loss does not consider the underlying foreign currency transaction or 
translation exposures of the Company.  The hypothetical impact was calculated on
the combined option and forward positions using forward rates at December 31, 
1998 adjusted for an assumed 10% appreciation or 10% depreciation of the U.S. 
dollar against the foreign contracts.  The impact of payoffs on option contracts
is not significant to this calculation.  Additionally, any foreign currency risk
associated with the foreign denominated debt instrument was assumed to be offset
by a related currency exchange swap contract.  In 1998, foreign exchange losses 
associated with the Company's foreign exchange contracts did not represent a 
material loss in fair value, earnings or cash flows.

     As of December 31, 1998, the primary currencies for which the Company has 
net underlying foreign currency exchange rate exposure are the U.S. dollar 
versus the Argentine peso, Brazilian real, British pound, Canadian dollar, 
German mark, Japanese yen and the Mexican peso.  The Company is also exposed to 
other South American and Asian currencies.

     The Company does not hedge its foreign currency exposure in a manner that 
would entirely eliminate the effect of changes in foreign exchange rates on the 
Company's consolidated financial position, results of operations and cash flows.
The impact of a 10% appreciation or 10% depreciation of the U.S. dollar against 
the Company's net underlying foreign currency transaction and translation 
exposures could be significant.

Other Information

On October 23, 1997, the Company announced that it raised its
long-term growth targets for sales and earnings per share and that it expects to
record special charges in connection with a major business process redesign 
program.  Commencing in 1998, the long-term target for sales growth has been 
raised to 8-10% compounded annually, and its target for earnings per share 
growth has been raised to 16-18% annually.  Previously, the Company targeted 
long-term sales growth of 6-8% and long-term earnings per share growth of 13-
15%.  The higher targets come largely as a result of initiatives currently 
underway and others under review intended to reduce costs by up to $400.0 a year
by 2000, with $200.0 of the savings being reinvested concurrently in advertising
and marketing programs to boost sales.  In the first quarter of 1998, the 
Company 

 41
recorded $108.4 pretax of such one-time charges ($84.2 after tax, or $.32 per
share on a basic and diluted basis) in connection with the business process 
redesign program.  Slightly more than half of the total pretax charges in the 
first quarter were to be cash related with payments in 1998 and 1999.  In the 
third quarter of 1998, the Company recorded additional special charges for 
business redesign efforts totaling $46.0 pretax ($38.6 after tax, or $.14 per 
share on a basic and diluted basis).  Approximately 70% of the third quarter 
pretax charges were to be cash related with payments in 1998 and 1999.  At 
December 31, 1998, the remaining liability balance was $28.5 and relates 
primarily to severance costs that will be paid during 1999.  The Company expects
to record the additional one-time charges in 1999 as plans are finalized.

Euro

A single currency called the euro was introduced in Europe on January 1, 1999.  
Eleven of the fifteen member countries of the European Union adopted the euro as
their common legal currency on that date.  Fixed conversion rates between these 
participating countries' existing currencies (the "legacy currencies") and the 
euro were established as of that date.  The legacy currencies are scheduled to 
remain legal tender as denominations of the euro until June 30, 2002.  During 
this transition period, parties may settle transactions using either the euro or
a participating country's legal currency.  Beginning in January 2002, new euro-
denominated bills and coins will be issued, and legacy currencies will be 
withdrawn from circulation.

     Avon operating subsidiaries affected by the euro conversion have 
established plans to address issues raised by the euro currency conversion.  
These issues include, among others, the need to adapt information technology 
systems, business processes and equipment to accommodate euro-denominated 
transactions, the impact of one common currency on pricing and recalculating 
currency risk.  Avon does not expect system and equipment conversion costs to be
material. Due to the numerous uncertainties associated with the market impact of
the euro conversion, the Company cannot reasonably estimate the effects one 
common currency will have on pricing and the resulting impact, if any, on 
results of operations, financial condition or cash flows.

Year 2000 Update

General

The "Year 2000 issue" is the result of computer programs being written using 
two-digits rather than four to define the applicable year.  If the Company's 
computer programs with date-sensitive functions are not Year 2000 compliant, 
they may fail or make miscalculations due to interpreting a date including "00" 
to mean 1900, not 2000.  The result may be disruptions in operations, including,
among other things, a temporary inability to process transactions or engage in 
similar normal business activities.

     The Company commenced its worldwide Year 2000 initiative in early 1996.  
The Company has developed a comprehensive project plan as a means for ensuring 
that all information technology ("IT") systems, including applications, 
operating systems, mainframe, mid range and client server platforms, all non-
information technology ("Non-IT") systems, including embedded applications and 
equipment and key third parties are Year 2000 compliant by December 31, 1999.  
The Company has identified high risk applications that are critical to its 
business, recognizing the fact that timely compliance of these systems is 
crucial, and, therefore, has designed its programs to address these systems 
first.  Furthermore, the Company has established a project team to identify and 
address the Company's Year 2000 risks and issues in an attempt to ensure the 
integrity and reliability of the Company's information systems and business 
processes.

Project Plan

The Company's Year 2000 project plan is divided into four major sections, 
including:  Infrastructure, Application Softwares, Validation of Third Party 
Compliance and Embedded Systems.  The project has five phases, which are common 
to all sections:  1) identifying, inventorying and prioritizing Year 2000 items;
2) assessing Year 2000 compliance of identified items and related potential 
risks in circumstances of non-compliance of these items; 3) remediating, 
replacing or upgrading, as appropriate, material items that are determined not 
to be Year 2000 compliant; 4) validation testing of material items to ensure 
compliance; and 5) contingency planning and implementation.  The Company 
utilizes internal resources and outside consultants to renovate and test its IT 
and Non-IT systems for Year 2000 compliance.  None of the Company's other 
information technology projects have been deferred due to the implementation of 
the Year 2000 project.

     The Infrastructure section consists of hardware, including mainframe and 
AS/400 platforms, and software, including operating systems, other than 
Applications Software.  This section has completed all phases through 
remediation and has progressed to the validation testing phase.  All 
Infrastructure activities are expected to be completed by June 1999.

     The Applications Software section includes the conversion of both in-house 
developed and vendor-supplied software applications.  


42

In-house developed software that is not Year 2000 compliant has undergone 
remediation of its application, whereas non-compliant vendor provided software 
has been upgraded or replaced, where available by the supplier.  This section's 
testing phase, which includes procedures for independent validation and 
verification of code, is ongoing and is anticipated to be completed by June 
1999.

     Validation of Third Party Compliance includes the process of recognizing, 
prioritizing and communicating with key suppliers and service providers with 
whom the Company has a direct and significant relationship and are believed to 
be critical to its business operations.  Identification of significant vendors 
has been completed and a strategy has been initiated in an attempt to reasonably
ascertain their progress in addressing the Year 2000 issue.  The Company has 
distributed comprehensive questionnaires to key suppliers, and, with the 
guidance of outside consultants, is in the process of conducting detailed 
assessments of the responses received.  The validation of third party compliance
is expected to be completed by May 1999.  Follow-up reviews will also be 
scheduled for the remainder of 1999.

     The Embedded Systems section includes all hardware, software and associated
embedded computer chips that are utilized in operating and maintaining the 
internal functions of the Company's facilities, i.e. climate control systems.  
The Company has elected to employ a regional-based strategy for addressing Year 
2000 compliance of its embedded systems.  Avon U.S. operations have 
substantially completed the remediation of embedded systems and anticipate all 
repair and testing to be completed by March 1999.  From an international 
standpoint, the Company is in the process of inventorying material items that 
are not Year 2000 compliant and expects the assessment phase to be completed by 
July 1999, with all remediation testing scheduled to be completed by year-end 
1999.

Costs

The total estimated cost associated with achieving worldwide Year 2000 
compliance will be approximately $29.4, of which $17.0 has been spent to date.  
Replacement costs and costs associated
with the validation of third party compliance are included in these figures.  
The Company does not separately track the internal costs incurred for the Year 
2000 project, those costs primarily being related to payroll costs for the 
Company's information systems group.  The Company's policy is to expense as 
incurred information system maintenance and modification costs and to capitalize
costs related to system replacement.  The costs of the Company's Year 2000 
compliance efforts are being funded through operating cash flows.

Risks

The Company expects to identify and resolve all Year 2000 problems that may 
adversely affect its business operations.  However, management 
believes that it is not possible to determine with complete certainty that all 
Year 2000 matters affecting the Company have been or will be identified or 
corrected, resulting in part from the uncertainty of the Year 2000 readiness of 
third party suppliers.  Thus, the Company is unable to determine at this time 
whether the consequences of Year 2000 failures will have a material impact on 
the Company's results of operations, liquidity or financial condition.  The 
Company believes, however, that its risk of being adversely impacted by Year 
2000 failures is mitigated due to its product portfolio being so diversified, 
with the vast majority of its items not being date-sensitive.  The strategy 
employed by the Company's Year 2000 project is expected to significantly reduce 
the Company's level of uncertainty about the Year 2000 issue and the Year 2000 
compliance of key third parties who materially impact its business.

Contingency Plans

Development of contingency plans is in progress and will be developed in detail 
during 1999.  Once established, contingency plans and related cost estimates 
will be continually modified, if necessary, as additional information becomes 
available.

Disclaimer

Readers are cautioned that forward-looking statements contained in the Year 2000
Update should be read in conjunction with the Company's disclosure under the 
heading "Forward-Looking Statement".

43

Results of Operations by Quarter
Avon Products, Inc.

All share and per share data shown below have been restated to reflect two-for-
one stock splits which were distributed in September 1998 and June 1996.

In millions, except per share data
                               First     Second     Third    Fourth      Year
1998
Net sales                  $1,183.4   $1,247.2  $1,233.2  $1,548.9  $5,212.7
Gross profit*                 680.3      781.6     755.0     942.8   3,159.7
Special charges                70.5          -      46.0         -     116.5
Operating (loss)profit        (16.3)     178.6      82.7     234.5     479.5
(Loss)income before taxes and
  minority interest           (26.6)     173.6      76.5     232.4     455.9
(Loss)income before 
  minority interest           (32.7)     109.7      39.8     148.3     265.1
Net (loss)income           $  (31.0)  $  111.4  $   41.5  $  148.1  $  270.0
                            =========  ========  ========  ========  ========
(Loss)earnings per share:
  Basic                    $   (.12)  $    .42  $    .16  $    .56  $   1.03(1)
                           =========  ========  ========  ========  ==========
  Diluted                  $   (.12)  $    .42  $    .16  $    .56  $   1.02(1)
                           =========  ========  ========  ========  ==========

*First quarter includes a one-time charge of $37.9 for inventory write-downs.

1997
Net sales                  $1,087.6   $1,225.0  $1,249.4  $1,517.4  $5,079.4
Gross profit                  646.0      748.9     732.2     901.3   3,028.4
Operating profit               73.1      157.0     117.5     196.5     544.1
Income before taxes and 
      minority interest        63.0      150.5     107.9     213.5     534.9
Income before minority 
      interest                 39.7       94.8      68.0     134.5     337.0
Net income                 $   41.3   $   95.2  $   68.6  $  133.7  $  338.8
                           ========   ========  ========  ========  ========
Earnings per share: 
  Basic                    $    .16   $    .36  $    .26  $    .51  $   1.28(1)
                           ========   ========  ========  ========  ===========
  Diluted                  $    .15   $    .36  $    .26  $    .50  $   1.27(1)
                           ========   ========  ========  ========  ===========

(1) The sum of per share amounts for the quarters does not necessarily equal 
that for the year because the computations are made independently.

Market Prices per share of Common Stock by Quarter
                           1998                         1997      
     Quarter         High         Low             High         Low

     First        $ 40.63     $ 28.00          $ 31.81     $  26.06
     Second         44.50       36.94            37.00        25.31
     Third          44.31       25.00            39.00        29.25
     Fourth         46.25       25.75            38.38        27.75


Avon common stock is listed on the New York Stock Exchange.  At December 31, 
1998, there were 23,375 shareholders of record.  The Company believes that there
are over 60,000 additional shareholders who are not "shareholders of record" but
who beneficially own and vote shares through nominee holders such as 
brokers, benefit plan trustees, etc.  Dividends of $.68 per share, or $.17 per 
share each 
quarter, were declared and paid in 1998.  Dividends of $.63 per share, or $.1575
per share each quarter, were declared and paid in 1997. 
          

44

Consolidated Statements of Income
Avon Products, Inc.

In millions, except per share data

Years ended December 31                         1998         1997         1996

Net sales                                   $5,212.7     $5,079.4     $4,814.2

Costs, expenses and other:
  Cost of sales**                            2,053.0      2,051.0      1,921.2
  Marketing, distribution and
    administrative expenses                  2,563.7      2,484.3      2,348.2
  Special charges                              116.5            -            -
                                            ---------    ---------    ---------
Operating profit                               479.5        544.1        544.8
                                            =========    =========    =========
  Interest expense                              41.0         41.8         40.0
  Interest income                              (15.9)       (16.7)       (14.5)
  Other (income) expense, net                   (1.5)       (15.9)         8.9
                                            ---------    ---------    ---------
Total other expenses                            23.6          9.2         34.4

Income before taxes and minority interest      455.9        534.9        510.4
Income taxes                                   190.8        197.9        191.4
                                            ---------    --------     -------- 
Income before minority interest                265.1        337.0        319.0
Minority interest                                4.9          1.8         (1.1)
                                            ---------    ---------    ---------
Net income                                  $  270.0     $  338.8     $  317.9
                                            =========    =========    =========
Earnings per share: 
  Basic                                     $   1.03     $   1.28*    $   1.19*
  Diluted                                   $   1.02     $   1.27*    $   1.18*



*Restated to reflect a two-for-one stock split distributed in September 1998.

**1998 includes a one-time charge of $37.9 for inventory write-downs.

The accompanying notes are an integral part of these statements.

45

Consolidated Balance Sheets
Avon Products, Inc.

In millions, except share data
December 31                                              1998         1997

Assets
Current assets
Cash, including cash equivalents of $59.7 and $60.0  $  105.6     $  141.9
Accounts receivable (less allowance for doubtful
   accounts of $49.0 and $35.5)                         492.6        444.8
Inventories                                             538.4        564.8
Prepaid expenses and other                              204.8        192.5
                                                     ---------    ---------
     Total current assets                            $1,341.4     $1,344.0
                                    
Property, plant and equipment, at cost
Land                                                     51.4         48.6
Buildings and improvements                              613.0        567.0
Equipment                                               728.4        666.0
                                                     --------     --------
                                                      1,392.8      1,281.6
Less accumulated depreciation                           722.9        670.6      
- ---------    ---------
                                                        669.9        611.0

Other assets                                            422.2        317.9
                                                     ---------    ---------
     Total assets                                    $2,433.5     $2,272.9
                                                     =========    =========
Liabilities and Shareholders' Equity

Current liabilities
Debt maturing within one year                        $   55.3     $  132.1
Accounts payable                                        416.9        476.0
Accrued compensation                                    161.3        111.3
Other accrued liabilities                               308.2        268.9
Sales and taxes other than income                       106.2        101.0
Income taxes                                            281.6        266.6
                                                     ---------    ---------
     Total current liabilities                       $1,329.5     $1,355.9

Long-term debt                                          201.0        102.2
Employee benefit plans                                  390.0        367.6
Deferred income taxes                                    36.3         31.2
Other liabilities (including minority interest
   of $36.1 and $37.5)                                  191.6        131.0

Commitments and contingencies (Note 14)

Shareholders' equity
Common stock, par value $.25 - authorized:
   400,000,000 shares; issued
   351,314,366 and 174,711,173 shares                    87.8         43.7
Additional paid-in capital                              780.0        733.1
Retained earnings                                       719.1        660.9
Accumulated other comprehensive income                 (301.3)      (270.3)
Treasury stock, at cost - 88,793,640 and 
        42,897,463 shares                            (1,000.5)      (882.4)
                                                     ---------    ---------
     Total shareholders' equity                         285.1        285.0
                                                     ---------    ---------
     Total liabilities and shareholders' equity      $2,433.5     $2,272.9
                                                     =========    =========

The accompanying notes are an integral part of these statements.

46

Consolidated Statements of Cash Flows
Avon Products, Inc.

In millions
Years ended December 31                                1998     1997     1996

Cash flows from operating activities
Net income                                          $ 270.0  $ 338.8  $ 317.9
Adjustments to reconcile income to net cash  
   provided by continuing operations:
     Depreciation and amortization                     72.0     72.1     64.5
     Provision for doubtful accounts                   91.3     80.8     79.0
     Translation gains                                 (7.2)     (.1)     (.2)
     Deferred income taxes                            (13.0)    18.0      (.7)
     Special charges                                   88.5        -        -
     Other                                              3.9      9.4      9.9
     Changes in assets and liabilities:
       Accounts receivable                           (157.6)  (121.4)  (125.5)
       Inventories                                    (17.2)   (67.5)   (65.4)
       Prepaid expenses and other                      (4.0)     6.7     13.7
       Accounts payable and accrued liabilities        13.0     42.9     97.8
       Income and other taxes                          19.5    (56.1)    57.7
       Noncurrent assets and liabilities              (34.8)    (8.1)   (23.6)
                                                    -------- -------- --------

Net cash provided by continuing operations            324.4    315.5    425.1
Net cash used by discontinued operations                  -        -    (38.2)
Net cash provided by operating activities             324.4    315.5    386.9
                                                    -------- -------- --------
Cash flows from investing activities
Capital expenditures                                 (189.5)  (169.4)  (103.6)
Disposal of assets                                      5.8      3.3      3.3
Acquisitions of subsidiary stock and other
   investing activities                                 1.4     (9.0)    (6.3)
                                                    -------- -------- --------
Net cash used by investing activities                (182.3)  (175.1)  (106.6)
                                                    --------  -------  ------- 
Cash flows from financing activities
Cash dividends                                       (180.6)  (168.3)  (158.1)
Debt, net (maturities of three months or less)        (96.1)   (39.8)    17.8
Proceeds from short-term debt                          54.7     25.7     37.5
Retirement of short-term debt                         (34.9)   (49.0)   (14.1)
Proceeds from long-term debt                          100.1    100.0        -
Retirement of long-term debt                            (.6)     (.8)    (1.5)
Proceeds from exercise of stock options,
   net of taxes                                        24.0     20.6     10.0
Repurchase of common stock                           (107.8)  (110.8)  (127.8)
Other financing activities                             58.1     58.6        -
                                                    -------- -------- --------
Net cash used by financing activities                (183.1)  (163.8)  (236.2)
                                                    -------- -------- --------
Effect of exchange rate changes on cash and
   equivalents                                          4.7    (19.2)   (11.0)
                                                    -------- -------- --------
Net (decrease)increase in cash and equivalents        (36.3)   (42.6)    33.1
Cash and equivalents at beginning of year             141.9    184.5    151.4
                                                    -------- -------- --------
Cash and equivalents at end of year                 $ 105.6  $ 141.9  $ 184.5
                                                    ======== ======== ========
Cash paid for
   Interest                                         $  39.2  $  36.0  $  35.2
   Income taxes, net of refunds received              188.5    215.8    158.9

The accompanying notes are an integral part of these statements.


47


Consolidated Statements of Changes in Shareholders' Equity
Avon Products, Inc.





      

                                                                     
                    

                                                                                      
Accumulated
                                                               Additional                   
Other
                                                Common Stock      Paid-In  
Retained Comprehensive   Treasury 
In millions, except share data                 Shares   Amount    Capital  
Earnings        Income      Stock   Total

Balance at December 31, 1995              173,498,112   $ 43.4   $ 672.9   $ 
325.8        $(202.1)   $(647.3) $192.7

Comprehensive income:
   Net income                                                                
317.9                             317.9
   Foreign currency translation
      adjustments                                                                            
(8.6)              (8.6) 
                                                                                                               
- ------
Total comprehensive income                                                                                     
309.3
Dividends - $1.16 per share                                                 
(154.9)                           (154.9)
Exercise of stock options, including 
    tax benefits                              423,267       .1      15.6                                        
15.7
Grant, cancellation and
  amortization of restricted stock             36,000                2.7                                         
2.7
Repurchase of common stock                                                                            
(127.8) (127.8)
Benefit plan contributions                                           2.4                                 
1.6     4.0
                                          -----------   ------   -------   -----
- ---       --------  --------  -------
Balance at December 31, 1996              173,957,379     43.5     693.6      
488.8        (210.7)    (773.5)  241.7
  
Comprehensive income:
   Net income                                                                 
338.8                            338.8
   Foreign currency translation 
      adjustments                                                                           
(59.6)             (59.6)
                                                                                                              
- -------
Total comprehensive income                                                                                     
279.2
Dividends - $1.26 per share                                                  
(166.7)                          (166.7)
Exercise of stock options, including 
    tax benefits                              713,298       .2      30.3                                        
30.5 
Grant, cancellation and
   amortization of restricted stock            40,496                4.6                                         
4.6
Repurchase of common stock                                                                            
(110.8) (110.8)
Benefit plan contributions                                           4.6                                 
1.9     6.5
                                          -----------   ------   -------   -----
- ---       --------  --------  -------
Balance at December 31, 1997              174,711,173     43.7     733.1      
660.9        (270.3)    (882.4)  285.0

Comprehensive income:
   Net income                                                                 
270.0                            270.0
   Foreign currency translation  
      adjustments                                                                           
(15.6)             (15.6)
   Minimum pension liability adjustment                                                     
(15.4)             (15.4)
                                                                                                              
- -------
Total comprehensive income                                                                                     
239.0
Dividends - $.68 per share                                                   
(178.9)                          (178.9)
Two-for-one stock split effected
      in the form of a stock 
      dividend from retained 
      earnings (Note 9)                   175,419,475     43.9                
(32.9)                   (11.0)      -
Exercise of stock options, including 
      tax benefits                            916,102       .2      38.2                                        
38.4
Grant, cancellation and 
   amortization of restricted stock           267,616                7.1                                         
7.1
Repurchase of common stock                                                                            
(107.8) (107.8)
Benefit plan contributions                                           1.6                                  
 .7     2.3
                                          -----------   ------   -------   -----
- ----     -------- ---------- --------
Balance at December 31, 1998              351,314,366   $ 87.8   $ 780.0    $ 
719.1      $(301.3) $(1,000.5) $ 285.1
                                          ===========   ======   =======   
=========     ======== ========== ========



The accompanying notes are an integral part of these statements.





48

Notes to Consolidated Financial Statements       
Avon Products, Inc.

In millions, except share data

1.   Description of the Business and Summary of Significant Accounting Policies

Business
Avon Products, Inc. ("Avon" or the "Company") is a global manufacturer and 
marketer of beauty and related products. The product categories include  
cosmetics, fragrance and toiletries; gift and decorative; apparel; and fashion 
jewelry and accessories. Avon's business is comprised of one industry segment, 
direct selling, which is conducted in North America, Latin America, the Pacific
and Europe. Sales are made to the ultimate customers principally by independent
Avon Representatives.

Significant Accounting Policies
Principles of Consolidation - The consolidated financial statements include the
accounts of Avon and its majority and wholly-owned subsidiaries. Intercompany 
balances and transactions are eliminated. These statements have been prepared in
conformity with generally accepted accounting principles and require management 
to make estimates and assumptions that affect amounts reported and disclosed in 
the financial statements and related notes. Actual results could differ from 
these estimates.

Foreign Currency - The Company has operations in various countries around the 
world. Fluctuations in the value of foreign currencies cause U.S. dollar-
translated amounts to change in comparison with previous periods. Accordingly, 
the Company cannot project in any meaningful way the possible effect of such 
fluctuations upon translated amounts or future earnings. This is due to the 
large number of currencies involved, the constantly changing exposure in these 
currencies, the complexity of intercompany relationships, the hedging activity 
entered into in an attempt to minimize certain of the effects of exchange rate 
changes where economically feasible and the fact that all foreign currencies do 
not react in the same manner against the U.S. dollar.

    Financial statements of foreign subsidiaries operating in other than highly 
inflationary economies are translated at year-end exchange rates for assets and 
liabilities and average exchange rates prevailing during the year for income and
expense accounts. Translation adjustments of these subsidiaries are recorded 
within accumulated other comprehensive income.

    For financial statements of subsidiaries operating in highly inflationary 
economies, nonmonetary assets (principally inventories and fixed assets) and the
related expenses (principally cost of sales and depreciation) are translated at 
the respective historical exchange rates in effect when the assets were acquired
or when the subsidiary was designated as operating in a highly inflationary 
economy. Monetary assets and liabilities are translated at 
year-end exchange rates. All other income and expense accounts are translated at
average exchange rates prevailing during the year. Adjustments resulting from 
the translation of the financial statements of these subsidiaries are included 
in income.

Revenue Recognition - Avon recognizes revenue as shipments are made and title 
passes to independent Representatives, who are Avon's customers.

Cash and Equivalents - Cash equivalents are stated at cost plus accrued 
interest, which approximates fair value. Cash equivalents are highly liquid debt
instruments with an original maturity of three months or less and consist of 
time deposits with a number of U.S. and non-U.S. commercial banks with high 
credit ratings. In accordance with Avon's policy, the maximum amount invested in
any one bank is limited. Avon believes it is not exposed to any significant 
credit risk regarding cash and equivalents.

Inventories - Inventories are stated at the lower of cost or market. Cost is 
determined using the last-in, first-out ("LIFO") method for substantially all 
U.S. inventories, except apparel, and the first-in, first-out method for all 
other inventories.

Depreciation - Substantially all buildings, improvements and equipment are 
depreciated using the straight-line method over estimated useful lives. 
Estimated useful lives for buildings and improvements range from 20 to 45 years 
and equipment range from 3 to 15 years.

Other Assets - Systems development costs related to the development of major 
information and accounting systems are capitalized and amortized over the 
estimated useful life of the related project, not to exceed five years.

Stock Options - Compensation cost is recognized for fixed price options using 
the intrinsic value method. Under this method, compensation cost is the excess, 
if any, of the quoted market price of the stock at the grant date or other 
measurement date over the amount an employee must pay to acquire the stock.

Financial Instruments - Derivative financial instruments are used by the Company
in the management of its interest rate and foreign currency exposures and are 
accounted for on an accrual basis. Gains and losses resulting from effective 
hedges of existing assets, 

49

liabilities and firm commitments are deferred as other assets or liabilities and
recognized when the offsetting gains and losses are recognized on the related 
hedged items. Income and expense are recorded in the same category as that 
arising from the related asset or liability being hedged.  Items which do not 
qualify for hedge accounting are marked to market with the resulting gain or 
loss recognized in other (income) expense, net.  Gains realized on termination 
of interest rate swap contracts are deferred and amortized over the remaining 
terms of the original swap agreements. Costs of interest rate cap contracts are 
amortized over the effective lives of the contracts if considered to be economic
hedges; otherwise, they are marked to market.

The Company also uses financial instruments, principally forward contracts to 
purchase Avon common stock, to hedge certain employee benefit costs and the cost
of the Company's share repurchase program.  Contracts that require physical or 
net share settlement are initially measured at fair value with subsequent 
changes in fair value not recognized.  

Research and Development - Research and development costs are expensed as 
incurred and aggregated in 1998 $31.4 (1997 - $29.9;  1996 - $30.2).

Advertising - Advertising costs are expensed as incurred and aggregated in 1998 
$65.0 (1997 - $64.5; 1996 - $69.6).

Income Taxes - Deferred income taxes have been provided on items recognized for 
financial reporting purposes in different periods than for income tax purposes 
at future enacted rates.

    U.S. income taxes have not been provided on approximately $198.9 of 
undistributed income of subsidiaries that has been or is intended to be 
permanently reinvested outside the United States or is expected to be remitted 
free of U.S. income taxes.  If such undistributed income was remitted, no 
substantial tax cost would be incurred.

Earnings per Share - Basic earnings per share are computed by dividing net 
income by the weighted-average number of shares outstanding during the year.  
Diluted earnings per share are calculated to give effect to all potentially 
dilutive common shares that were outstanding during the year.

     For each of the three years ended December 31, the number of shares used in
the computation of basic and diluted earnings per share are as follows:

                                               1998      1997     1996
     Basic EPS
     Weighted-average shares                 263.27    264.67   267.40

     Incremental shares from conversion of:
     Stock options                             2.68      2.33     1.86
                                             ------    ------   ------ 
     Diluted EPS                                                      
     Adjusted weighted-average shares        265.95    267.00   269.26
                                             ======    ======   ======

Reclassifications - To conform to the 1998 presentation, certain 
reclassifications were made to the prior years' consolidated financial 
statements.


2.   Accounting Changes

Effective January 1, 1998, the Company adopted Statement of Financial Accounting
Standards ("FAS") No. 130, "Reporting Comprehensive Income".  This statement 
establishes standards for the reporting and presentation of comprehensive income
and its components in a full set of financial statements.  As shown in the 
Statement of Changes in Shareholders' Equity and Note 5, comprehensive income 
includes all changes in equity during a period, except those resulting from 
investments by and distributions to the Company's stockholders.  As this 
standard only requires additional information in the financial statements, it 
does not affect the Company's results of operations or financial position.

     Effective January 1, 1998, the Company adopted FAS No. 131, "Disclosures 
about Segments of an Enterprise and Related Information", which changes the way 
the Company reports information about its operating segments.  The information 
for 1997 and 1996 has been restated from that previously reported in order to 
conform with the current year's presentation.  FAS No. 131 requires a new basis,
entitled the management approach, for determining reportable segments.  This 
approach is based on the way management organizes segments within a company for 
making operating decisions and assessing performance.  FAS No. 131 also 
establishes standards for supplemental disclosure about products and services, 
geographical areas and major customers.  Segment results for the three years 
ended December 31, 1998 are presented in Note 11.

     Effective January 1, 1998, the Company adopted FAS No. 132, "Employers' 
Disclosures about Pensions and Other Postretirement Benefits".  FAS No. 132 
standardizes the disclosure requirements for pensions and other postretirement 
benefits, though it does not impact the measurement or recognition of those 
benefits.  There was no impact on the Company's results of operations or 
financial position in adopting this statement.  Prior years' information has 
been restated to conform with the requirements of FAS No. 132.

     Effective January 1, 1998, the Company adopted AICPA Statement of Position 
("SOP") No. 98-1, "Accounting for the Costs of Computer Software Developed or 
Obtained for Internal Use".  SOP No. 98-1 requires certain costs in connection 
with developing or obtaining internally used software to be capitalized that 
previously would have been expensed as incurred.  The adoption of SOP No. 98-1 
did not have a material impact on the Company's results of operations, financial
position, or cash flows.

     Effective December 31, 1997, the Company adopted FAS No. 128, "Earnings per
Share".  FAS No. 128 establishes standards for computing and presenting earnings
per share ("EPS") and replaces the presentation of previously disclosed EPS with
both basic and diluted EPS.  Based upon the Company's capitalization structure, 
the EPS amounts calculated in accordance with FAS No. 128 approximated the 
Company's EPS amounts in accordance with Accounting Principles Board Opinion 
("APB") No. 15, "Earnings per Share".  All prior period EPS data have been 
restated in accordance with FAS No. 128.

50

     Effective January 1, 1996, the Company adopted the fair value disclosure 
requirements of FAS No. 123, "Accounting for Stock-Based Compensation".  As 
permitted by the statement, the Company did not change the method of accounting 
for its employee stock compensation plans.  See Note 8 for the fair value 
disclosures required under FAS No. 123.

Recent Pronouncements

In June 1998, the Financial Accounting Standards Board issued FAS No. 133, 
"Accounting for Derivative Instruments and Hedging Activities".  FAS No. 133 is 
effective for all fiscal quarters of all fiscal years beginning after June 15, 
1999 (January 1, 2000 for the Company).  FAS No. 133 requires that all 
derivative instruments be recorded on the balance sheet at their fair value.  
Changes in the fair value of derivatives are recorded each period in current 
earnings or other comprehensive income, depending on whether a derivative is 
designated as part of a hedge transaction.  For fair-value hedge transactions in
which the Company is hedging changes in the fair value of an asset, liability, 
or firm commitment, changes in the fair value of the derivative instrument will 
be included in the income statement along with the offsetting changes in the 
hedged item's fair value.  For cash-flow hedge transactions in which the Company
is hedging the variability of cash flows related to a variable rate asset, 
liability, or a forecasted transaction, changes in the fair value of the 
derivative instrument will be reported in other comprehensive income.  The gains
and losses on the derivative instruments that are reported in other 
comprehensive income will be reclassified to earnings in the periods in which 
earnings are impacted by the variability of the cash flows of the hedged item.  
The ineffective portion of all of the hedges will be recognized in current 
period earnings.  The Company has not yet determined the impact that the 
adoption of FAS No. 133 will have on its results of operations or financial 
position.

3.   Inventories

Inventories at December 31 consisted of the following:

                                      1998         1997

        Raw materials               $140.6       $147.4
        Finished goods               397.8        417.4
                                    ------       ------
        Total                       $538.4       $564.8
                                    ======       ======

    LIFO-based inventories at December 31, 1998 were $135.3; (1997 - $143.5) 
with the current estimated replacement cost exceeding the carrying value by 
approximately $3.6 (1997 - $15.2).

4.  Debt and Other Financing

Debt at December 31 consisted of the following (see also Note 7 regarding 
financial instruments):

                                                             1998        1997

Maturing within one year:
  Notes payable                                           $  53.9     $  29.4
  Current portion of long-term debt                           1.4       102.7
                                                          -------     -------
Total                                                     $  55.3     $ 132.1
                                                          =======     =======
Long-term debt:
  6.25% bonds, due 2018                                   $ 100.0     $     -
  6.55% notes, due 2007                                     100.0       100.0
  170 million 6-1/8% deutsche mark notes, due 1998 (1)          -       100.0
  Other, payable to 2002 with interest from 7% to 31%         2.4         4.9
Less current portion                                         (1.4)     (102.7)
                                                          --------    -------- 
Total                                                     $ 201.0     $ 102.2
                                                          ========    ========

(1) The deutsche mark notes ("Notes") were effectively converted into U.S. 
dollar debt through the use of a currency exchange swap contract which included
both the principal and the interest.  Reflected in the carrying value of the 
debt was a currency swap contract payable at December 31, 1997 of $5.1.

     Annual maturities of long-term debt for each of the next five years are: 
1999 - $1.4; 2000 - $.6;  2001 - $.2; 2002 - $.1; and 2003 and beyond $200.1.

     In May 1998, Avon issued $100.0 of bonds embedded with option features (the
"bonds") to pay down commercial paper borrowings.  The bonds have a twenty-year 
maturity; however, after five years, the bonds, at the holder's option, can be 
sold back to the Company at par or can be called at par by the underwriter and 
resold to investors as fifteen-year debt.  The coupon rate on the bonds is 6.25%
for the first five years, but will be refinanced at market rates if the bonds 
are called in year five.

     In connection with the bond issuance, Avon entered into a five-year 
interest rate swap contract with a notional amount of $50.0 to effectively 
convert fixed interest on a portion of the bonds to a variable interest rate, 
based on LIBOR.

     During 1997, the Company issued $100.0 of 6.55% notes, due August 1, 2007, 
to pay down commercial paper borrowings.

     During 1996, the Company entered into an agreement, which expires in 2001, 
with various banks to amend and restate the five-year, $600.0 revolving credit 
and competitive advance facility agreement.  Within this facility, the Company 
is able to borrow, on an uncommitted basis, various foreign currencies.  The new
agreement and the prior agreement are referred to, collectively, as the credit 
facility.

    The credit facility is primarily to be used to finance working capital, 
provide support for the issuance of commercial paper and support the stock 
repurchase program. At the Company's option, the interest 

51

rate on borrowings under the credit facility is based on LIBOR, prime, or 
federal fund rates.  The credit facility has an annual facility fee of $.4.  The
credit facility contains a covenant for interest coverage, as defined. The 
Company is in compliance with this covenant.

    At December 31, 1998 and 1997, there were no borrowings outstanding under 
the credit facility. 

    The Company has bankers' acceptance facilities and uncommitted lines of 
credit available of $65.0 (1997 - $205.0) with various banks which have no 
compensating balances or fees. As of December 31, 1998 and 1997, there were no 
borrowings under either the bankers' acceptance facilities or uncommitted lines.

    The maximum borrowings under these combined facilities during 1998 and 1997 
were $290.7 and $409.3, respectively, and the annual average borrowings during 
each year were approximately $205.7 and $274.6, respectively, at average annual 
interest rates of approximately 4.8% and 5.2%, respectively.

    At December 31, 1998 and 1997, international lines of credit totaled $329.5 
and $295.8, respectively, of which $53.9 and $29.4 were outstanding, 
respectively.  The maximum borrowings under these facilities during 1998 and 
1997 were $63.6 and $38.8, respectively, and the annual average borrowings 
during each year were $49.3 and $33.8, respectively, at average annual interest 
rates of approximately 12.3% and 9.9%, respectively. Such lines have no 
compensating balances or fees.

     At December 31, 1998 and 1997, Avon also has letters of credit outstanding 
totaling $15.5 and $15.5, respectively, which guarantee various insurance 
activities. In addition, Avon has outstanding letters of credit for various 
trade activities.

     During 1998 and 1997, the Company entered into securities lending 
transactions resulting in the borrowing of securities which were subsequently 
sold for net proceeds approximating $58.1 and $58.6, respectively, used to repay
commercial paper borrowings.  The borrowed securities are due to the lender no 
later than December 29, 2000, but at the Company's option can be returned at any
time.  The obligations are included in other non-current liabilities on the 
balance sheet.  The effective rates on the transactions are expected to be 5.5%.
and 6.5%, respectively.

5.  Comprehensive Income

     The following table reflects comprehensive income as of December 31:

                                                       1998     1997     1996
Net income                                           $270.0   $338.8   $317.9
Other comprehensive loss
   Change in equity due to foreign currency
     translation adjustments                          (15.6)   (59.6)    (8.6)
   Minimum pension liability adjustment               (15.4)       -        -
                                                     -------  -------  ------- 
Comprehensive income                                 $239.0   $279.2   $309.3
                                                     =======  =======  =======

Accumulated other comprehensive income at December 31 consisted of the 
following:

                                                      1998      1997
Foreign currency translation
   Adjustments                                     $(285.9)  $(270.3)
Minimum pension liability
   Adjustment                                        (15.4)        -
                                                   --------  --------
Total                                              $(301.3)  $(270.3)

6.  Income Taxes

Deferred tax assets (liabilities) resulting from temporary differences in the 
recognition of income and expense for tax and financial reporting purposes at 
December 31 consisted of the following: 

                                                      1998          1997

Deferred tax assets:
   Postretirement benefits                         $  82.0       $  69.3
   Accrued expenses and reserves                      58.7          44.0
   Special and non-recurring charges                   9.0             -
   Employee benefit plans                             54.5          40.0
   Foreign operating loss carryforwards               29.1          32.5
   Capital loss carryforwards                         17.4          21.2
   Postemployment benefits                            11.0          10.6
   All other                                          21.3          17.7
   Valuation allowance                               (46.9)        (55.7)
                                                   --------      -------- 
     Total deferred tax assets                       236.1         179.6
Deferred tax liabilities:
   Depreciation                                      (41.5)        (35.6)
   Prepaid retirement plan costs                     (55.2)        (52.4)
   Capitalized interest                              (10.6)        (13.5)
   Unremitted foreign earnings                       (17.4)        (12.0)
   All other                                         (22.1)         (9.0)
                                                   --------      --------
     Total deferred tax liabilities                 (146.8)       (122.5)
                                                   --------      --------
Net deferred tax assets                            $  89.3       $  57.1
                                                   ========      ========

    Deferred tax assets (liabilities) at December 31 were classified as follows:

                                                   1998          1997
Deferred tax assets:
   Prepaid expenses and other                    $ 86.9        $ 76.5
   Other assets                                    44.2          16.1
                                                 ------        ------
     Total deferred tax assets                    131.1          92.6
Deferred tax liabilities:
   Income taxes                                    (5.5)         (4.3)
   Deferred income taxes                          (36.3)        (31.2)
                                                 -------       ------- 
     Total deferred tax liabilities               (41.8)        (35.5)
                                                 -------       -------
Net deferred tax assets                          $ 89.3        $ 57.1
                                                 =======       =======

The valuation allowance primarily represents reserves for foreign operating loss
and capital loss carryforwards. The basis used for recognition of deferred tax 
assets included the profitability of the operations and related deferred tax 
liabilities.

    Income before taxes and minority interest for the years ended December 31 
was as follows:

                    1998             1997              1996

United States    $  74.2          $ 153.6           $ 171.3
Foreign            381.7            381.3             339.1
                 -------          -------           -------
Total            $ 455.9          $ 534.9           $ 510.4
                 =======          =======           =======

52

    The provision for income taxes for the years ended December 31 was as 
follows:

                    1998             1997              1996
Federal:
  Current        $  16.7          $   5.4           $  30.9
  Deferred         (10.4)            21.3               1.0
                 --------         -------           --------
                     6.3             26.7              31.9

Foreign:
  Current          176.2            169.7             152.4
  Deferred            .9             (7.7)             (1.5)
                 --------         --------          --------
                   177.1            162.0             150.9

State and other:
  Current           10.9              4.8               8.8
  Deferred          (3.5)             4.4               (.2)
                 --------         --------          --------
                     7.4              9.2               8.6

Total            $ 190.8          $ 197.9           $ 191.4
                 ========         ========          ========

    The effective tax rate for the years ended December 31 was as follows:

                                                      1998      1997      1996
Statutory federal rate                                35.0%     35.0%     35.0%
State and local taxes, net of federal tax benefit      1.0       1.1       1.1
Tax-exempt operations                                   .8       (.5)      (.7)
Taxes on foreign income, including translation         9.5       5.3       6.3
Other                                                 (4.4)     (3.9)     (4.2)
                                                      -----     -----     -----
Effective tax rate                                    41.9%     37.0%     37.5%
                                                      =====     =====     =====

    During 1997, the Company reached final agreement with the Internal Revenue 
Service with respect to its examination of the Company's income tax returns for
the years 1982 through 1989.  As anticipated, payments, including related 
interest, made under this settlement were approximately $42.4.  Reserves 
previously had been provided by the Company related to the agreement.

    In the fourth quarter of 1997, the Company recorded a benefit related to a 
value-added tax settlement in the United Kingdom totaling $26.5, of which $20.6
and $5.9 have been reflected in other (income) expense, net and interest income,
respectively.

    At December 31, 1998, Avon had foreign operating loss carryforwards of 
approximately $87.8.  The loss carryforwards expiring between 1999 and 2006 were
$64.3 and the loss carryforwards which do not expire were $23.5. Capital loss 
carryforwards, which expire between 1999 and 2001 and may be used to offset 
capital gains, if any, were approximately $49.7 at December 31, 1998.

7.   Financial Instruments and Risk Management

Risk Management - The Company operates globally, with manufacturing and 
distribution facilities in various locations around the world. The Company may 
reduce its exposure to fluctuations in interest rates and foreign exchange rates
by creating offsetting positions through the use of derivative financial 
instruments.  The Company does not use derivative financial instruments for 
trading or speculative purposes, nor is the Company a party to leveraged 
derivatives.

     The notional amount of forward exchange contracts and options is the amount
of foreign currency bought or sold at maturity. The notional amount of interest 
rate swaps is the underlying principal amount used in determining the interest 
payments exchanged over the life of the swap. The notional amounts are not a 
direct measure of the Company's exposure through its use of derivatives.

Interest Rates - The Company periodically uses interest rate swaps to hedge 
portions of interest payable on its debt. In addition, the Company may 
periodically employ interest rate caps to reduce exposure, if any, to increases 
in variable interest rates.

     As discussed in Note 4, the Company entered into a five-year interest rate 
swap contract with a notional amount of $50.0 to effectively convert fixed 
interest on a portion of the bonds to variable interest rate based on LIBOR.

Foreign Currencies - The Company may periodically hedge foreign currency 
royalties, net investments in foreign subsidiaries, firm purchase commitments 
and contractual foreign currency cash flows or obligations, including third-
party and intercompany foreign currency transactions. The Company regularly 
monitors its foreign currency exposures and ensures that hedge contract amounts 
do not exceed the amounts of the underlying exposures.

   At December 31, 1998, the Company held foreign currency forward contracts 
with notional amounts totaling $285.9 (1997 - $319.1) and option contracts with 
notional amounts totaling $32.6 (1997 - $80.0) to hedge foreign currency items. 
All except $7.3 of these contracts have maturities prior to December 31, 1999.  
Additionally, the Company also held forward contracts with notional amounts 
totaling $45.0 (1997 - $44.2) which do not qualify as hedging transactions under
the current accounting definitions and, accordingly, have been marked to market.
The mark-to-market adjustments on these forward contracts at December 31, 1998 
and 1997 were insignificant. 

53

    These forward and option contracts to purchase and sell foreign currencies, 
including cross-currency contracts to sell one foreign currency for another 
currency at December 31 are summarized below:

                                  1998                        1997
                          Buy             Sell           Buy          Sell

Brazilian real         $    -           $ 45.0       $    -          $    -
British pound            37.9             57.7         29.1            56.5
Canadian dollar             -             39.1            -            30.8
Chinese renminbi            -              5.0            -               -
French franc                -                -            -            13.8
German mark              71.8                -         77.2            12.4
Indonesian rupiah           -                -          3.7             5.0
Irish punt                  -                -         13.0             2.9
Italian lira              7.3                -          7.8             3.7
Japanese yen              1.5             67.3         12.0            53.3
Malaysian ringgit           -                -            -             6.0
Mexican peso                -                -            -            40.0
Philippine peso             -                -            -            15.0
Russian ruble               -                -            -            20.0
Spanish peseta            1.3                -            -             7.0
Taiwanese dollar            -             18.5            -            20.2
Thai baht                   -                -            -             5.1
Other currencies          6.8              4.3          4.1             4.7
                       ------           ------       ------          ------ 
     Total             $126.6           $236.9       $146.9          $296.4

At December 31, 1998, the Company has entered into forward contracts to purchase
approximately 3,469,200 shares of Avon common stock at an average price of 
$36.31 per share at December 31, 1998.  The contracts mature over the next three
years and provide for physical or net share settlement to the Company.  
Accordingly, no adjustment for subsequent changes in fair value has been 
recognized.

Credit and Market Risk - The Company attempts to minimize its credit exposure to
counterparties by entering into interest rate swap and cap contracts only with 
major international financial institutions with "A" or higher credit ratings as 
issued by Standard & Poor's Corporation. The Company's foreign currency and 
interest rate derivatives are comprised of over-the-counter forward contracts or
options with major international financial institutions. Although the Company's 
theoretical credit risk is the replacement cost at the then estimated fair value
of these instruments, management believes that the risk of incurring losses is 
remote and that such losses, if any, would not be material.

     Non-performance of the counterparties to the balance of all the currency 
and interest rate swap agreements would not result in a significant write off at
December 31, 1998.  Each agreement provides for the right of offset between 
counterparties to the agreement.  In addition, Avon may be exposed to market 
risk on its foreign exchange and interest rate swap agreements as a result of 
changes in foreign exchange and interest rates. The market risk related to the 
foreign exchange agreements should be substantially offset by changes in the 
valuation of the underlying items being hedged.


Fair Value of Financial Instruments - For purposes of the following disclosure, 
the fair value of a financial instrument is the amount at which the instrument 
could be exchanged in a current transaction between willing parties, other than 
in a forced sale or liquidation.  The aggregate fair value amounts presented are
not intended to, and do not, represent the underlying fair value of Avon.

    The methods and assumptions used to estimate fair value are as follows:

Grantor trust - The fair value of these investments, principally fixed income 
funds and equity securities, is based on the quoted market prices for issues 
listed on exchanges. 

Debt maturing within one year and long-term debt and other financing - The fair 
value of all debt and other financing is estimated based on the quoted market 
prices for issues listed on exchanges.

Forward stock purchases and foreign exchange forward and option contracts - The 
fair value of forward and option contracts is estimated based 
on quoted market prices from banks.

Interest rate swap and currency swap agreements - The fair value of interest 
rate swap and currency swap agreements is estimated based on quotes from the 
market makers of these instruments and represents the estimated amounts that 
Avon would expect to receive or pay to terminate the agreements.

    The asset and (liability) amounts recorded in the balance sheet (carrying 
amount) and the estimated fair values of financial instruments at December 31 
consisted of the following:

                                         1998                      1997       
                                   Carrying     Fair         Carrying     Fair
                                     Amount    Value           Amount    Value

Cash and equivalents                $105.6    $105.6          $141.9    $141.9
Grantor trust                         72.2      72.7            61.1      62.7
Debt maturing within one year        (55.3)    (55.3)         (127.0)   (127.6)
Long-term debt and other financing  (316.6)   (322.2)         (160.3)   (162.7)
Currency swap contract on 
  long-term debt                         -         -            (5.1)     (1.7)
Forward stock purchases and
   foreign exchange forward and
   option contracts                    1.7      23.8             5.0      10.3
Interest rate swap receivable           .1       1.6               -        .1  
Interest rate swap payable               -         -             (.7)     (2.2)


54

8.  Stock Option Plans

A summary of the Company's stock option activity, weighted-average exercise 
price and related information for the years ended December 31 is as follows:

                      1996                  1997                 1998
                          Weighted              Weighted             Weighted
                   Shares  Average       Shares  Average     Shares   Average
               (in 000's)    Price   (in 000's)    Price  (in 000's)    Price

Outstanding -
  beginning
  of year           4,818   $14.23       5,750    $16.28      7,070    $22.29
Granted             1,788    19.81       2,860     30.68      1,664     32.40
Exercised            (846)   12.08      (1,426)    14.47     (1,412)    17.59
Forfeited             (10)   12.47        (114)    27.50       (195)    26.87
                    ------  ------      -------   ------     -------   ------
Outstanding - 
  end of year       5,750   $16.28       7,070    $22.29      7,127    $25.46
                    ======  ======      =======   ======     =======   ======
Options exer-
  cisable -
  end of year       1,150   $13.02       1,360    $15.27      2,943    $18.74
                    ======  ======      =======   ======     =======   ======

     Exercise prices for options outstanding as of December 31, 1998 consisted
of 2,996,596 options at a price range of $13 to $23, 2,515,599 options at a 
price range of $30 to $32 and 1,614,678 options at a price range of $31 to $41, 
with weighted-average remaining contractual lives of approximately six years, 
seven years and nine years, respectively.

    The 1993 Stock Incentive Plan ("1993 Plan") provides for several types of 
equity-based incentive compensation awards.  Under the 1993 Plan, the maximum 
number of shares that may be awarded is 14,100,000 shares, of which no more than
8,000,000 shares may be used for restricted share and stock bonus grants.  
Awards, when made, may also be in the form of stock options, stock appreciation 
rights, dividend equivalent rights or performance unit awards.  Stock options 
granted to officers and key employees shall be at a price no less than fair 
market value on the date the option is granted.  During 1998, 1997 and 1996, 
restricted shares with aggregate value and vesting and related amortization 
periods were granted as follows: 1998 - 499,000 valued at $16.0 vesting over one
to three years; 1997- 36,000 shares valued at $1.2 vesting over one to three 
years; and 1996 - 78,000 shares valued at $1.7 vesting over two to four years.

     Effective January 1, 1997, the 1997 Long-Term Incentive Plan ("1997 LTIP") 
was authorized under the 1993 Plan.  The 1997 LTIP provides for the grant of two
forms of incentive awards, performance units for potential cash incentives and 
ten-year stock options.  Performance units are earned over the three-year 
performance period (1997-1999), based on the degree of attainment of performance
objectives.  Options are awarded annually over the three-year performance period
and vest in thirds over the three-year period following each option grant date. 
As discussed above, these options are granted at the fair market value on the 
date the option is granted.

Effective January 1, 1994, the 1994 Long-Term Incentive Plan ("1994 LTIP") was 
authorized under the 1993 Plan authorizing the grant of two forms of incentive 
awards, performance units for potential cash incentives and ten-year stock 
options.  As of December 31, 1996, required performance goals under the 1994 
LTIP were achieved and, accordingly, the cash incentives totaling $31.0 were 
paid in early 1997.

    Compensation expense under all plans in 1998 was $17.8 (1997 - $15.6; 1996 -
$14.7).  The unamortized cost as of December 31, 1998 was $10.5 (1997 - $2.0).  
The accrued cost of the performance units in 1998 was $24.1 (1997 - $12.7).

    The Company has adopted the disclosure provisions of FAS No. 123, but, as 
permitted by the statement, has continued to apply APB No. 25, "Accounting for 
Stock Issued to Employees" and related interpretations in accounting for its 
employee stock option plans.  Under APB No. 25, because the exercise price of 
the Company's employee stock options equals the market price of the underlying 
stock on the date of grant, no compensation expense is recognized.

    If the Company had elected to recognize compensation cost for the plans 
based on the fair value at the grant dates, consistent with the method 
prescribed by FAS No. 123, net income and earnings per share would have been the
pro forma amounts indicated below: 

                                             1998        1997          1996
    Pro forma net income                   $263.0      $332.5        $314.9
    Pro forma earnings per share:        
       Basic                               $ 1.00      $ 1.26        $ 1.18
       Diluted                             $  .99      $ 1.25        $ 1.17
 
    Pro forma information regarding net income and earnings per share is 
required by FAS No. 123, and has been determined as if the 

55

Company had accounted for its employee stock options under the fair value method
of FAS No. 123.  The fair value for these options was estimated at the date of 
grant using a Black-Scholes option pricing model which was developed for use in 
estimating the fair value of traded options which have no vesting restrictions 
and are fully transferable.  In addition, option pricing models require the 
input of highly subjective assumptions, including the expected stock price 
volatility.  The weighted-average assumptions used for 1998 were the risk-free 
interest rate of approximately 5.5%; dividend yield of 2%; expected volatility 
of the market price of the Company's common stock of 25% to 30%; and a weighted-
average expected life of the options of approximately five years.  The weighted-
average assumptions used for 1997 and 1996 were the risk-free interest rate of 
approximately 6.3% and 5.5%, respectively, dividend yield of 2% and 3%, 
respectively, expected volatility of the market price of the Company's common 
stock of 25% and 20%, respectively; and a weighted-average expected life of the 
options of approximately five and three years, respectively.

9.  Shareholders' Equity

Stock Split - On July 22, 1998, the Company declared a two-for-one stock split 
in the form of a 100% stock dividend which was distributed in September 1998 to 
shareholders of record as of the close of business on August 24, 1998.  
Accordingly, the stock split has been recognized by reclassifying the par value 
of the additional shares resulting from the split from retained earnings to 
common stock and treasury stock.  The effect of this stock split was not 
retroactively reflected in the consolidated balance sheet and in the statement 
of changes in shareholders' equity for 1997 and prior periods.  All references 
to the number of share and per share amounts elsewhere in the consolidated 
financial statements and related footnotes have been restated to reflect the 
effect of the split for all periods presented.

Share Rights Plan - Avon has a 1988 Share Rights Plan under which one right has 
been declared as a dividend for each outstanding share of its common stock.  
Each right, which is redeemable at $.005 at any time at Avon's option, entitles 
the shareholder, among other things, to purchase one share of Avon common stock 
at a price equal to one-half of the then current market price, if certain events
have occurred.  The right is exercisable if, among other events, one party 
obtains a beneficial ownership of 20% or more of Avon's voting stock.

Dividends - On February 5, 1998, Avon increased the regular dividend on common 
shares to an annual rate of $.68 per share with the first quarterly dividend at 
the rate of $.17 per share having been paid on March 2, 1998.  

     On February 1, 1997, Avon increased the regular dividend on common shares 
to an annual rate of $.63 per share, with the first quarterly dividend at the 
rate of $.1575 per share having been paid on March 3, 1997.

     On February 1, 1996, Avon increased the regular dividend on common shares 
to an annual rate of $.58 per share, with the first quarterly dividend at the 
rate of $.145 per share having been paid on March 1, 1996.

Stock Repurchase Programs - During 1994, Avon's Board authorized a stock 
repurchase program under which Avon would buy back up to 10% of its then 
outstanding common stock, or approximately 28.0 million shares. As of February 
1997, when the plan ended, the cumulative number of shares repurchased was 25.3 
million shares at a total cost of $424.4 which are included in Treasury Stock.  
Under a new repurchase program, which began in February 1997, the Company 
repurchased approximately 6.7 million shares at a total cost of approximately 
$217.2 as of December 31, 1998.  Under this new program, the Company may buy 
back up to $1,100.0 of its currently outstanding common stock through open 
market purchases over a period of up to five years.

Savings Plan - In 1998, Avon contributed 62,520 (1997 - 87,344) shares of 
treasury stock to an employees' savings plan and recognized expense for its fair
value.  In addition, during 1997, the Company contributed an additional 120,000 
shares, for which the expense had been accrued at December 31, 1996. The expense
recognized for the plan in 1998 was $4.5 (1997 - $2.6; 1996 - $7.0).

Board of Directors Remuneration - Effective May 1, 1997, the Company 
discontinued the Board retirement plan, which was applicable only to non-
management directors.  Directors retiring after that date have had the actuarial
value of their accrued retirement benefits converted to a one-time grant of 
common stock which is restricted as to transfer until retirement.  Shares 
totaling 52,786 were issued to directors as a result of the discontinuance of 
the plan.  As a replacement for such plan, effective on and after May 1, 1997, 
each non-management director is annually granted options to purchase 4,000 
shares of common stock, at an exercise price based on the fair market price of 
the stock on the date of grant.  The annual grant made in 1998 and 1997 
consisted of a total of 36,000 and 40,000 options with an exercise price of 
$41.31 and $30.82, respectively.

     Also effective as of May 1, 1997, the annual retainer paid to non-
management directors was changed to consist of $.025 cash plus an annual grant 
of shares having a value of $.025 based on the average closing market price of 
the stock for the ten days preceding the date of grant.  These shares are also 
restricted as to transfer until the director retires from the Board.  The annual
grant made in 1998 and 1997 consisted of a total of 5,472 and 8,520 shares, 
respectively.

10.  Employee Benefit Plans

Retirement Plans - Avon and certain subsidiaries have contributory and 
noncontributory retirement plans for substantially all employees. Benefits under
these plans are generally based on an employee's years of service and average 
compensation near retirement. Plans are funded on a current basis except where 
funding is not required.  Plan assets consist primarily of equity securities, 
corporate and government bonds, commingled funds and investments in limited 
partnerships. 

Effective July 1998, the defined benefit retirement plan covering U.S.-based 
employees was converted to a cash balance plan with benefits determined by 
compensation credits related to age and 

56

service and interest credits based on individual account balances and prevailing
interest rates.  Additional amendments include an increased company matching 
contribution to the savings plan and a ten year transitional benefit arrangement
for certain employees covered under the existing defined benefit retirement 
plan.

Postretirement Benefits - Avon provides health care, in excess of Medicare 
coverage, and life insurance benefits for the majority of employees who retire 
under Avon's retirement plans in the United States and certain foreign 
countries.  The cost of such health care benefits is shared by Avon and its 
retirees.

The following provides a reconciliation of benefit obligations, plan assets and 
funded status of these plans:



                                    Pension        Postretirement
                                    Benefits           Benefits
                                 1998      1997      1998      1997

Change in benefit obligation:
  Beginning balance           $(889.9)  $(874.6)  $(197.1)  $(196.0)
    Service cost                (35.4)    (35.2)     (3.3)     (3.0)
    Interest cost               (64.5)    (63.1)    (13.0)    (13.0)
    Actuarial (loss) gain       (83.0)    (35.9)      1.4      (5.6)
    Benefits paid                84.9      61.8      10.2      20.5
    Plan amendments                 -      26.9         -         -
    Other                       (11.9)     30.2         -         -
                              --------  --------  --------  --------
  Ending balance              $(999.8)  $(889.9)  $(201.8)  $(197.1)

Change in plan assets:
  Beginning balance           $ 785.5   $ 690.7   $     -   $     -
    Actual return on                                    -         -
      plan assets               102.9     117.3         -         -
    Company contributions        61.3      48.0      10.2      20.5
    Plan participant                                    -         -
      contributions               1.5       1.2         -         -
    Benefits paid               (84.9)    (61.8)    (10.2)    (20.5)
    Other                        (3.2)     (9.9)        -         -
                              --------  --------  --------  --------
  Ending balance              $ 863.1   $ 785.5   $     -   $     -

Funded status of the plan     $(136.7)  $(104.4)  $(201.8)  $(197.1)
  Unrecognized actuarial                                           
   loss(gain)                   139.3      99.3      (6.2)     (6.2)
  Unrecognized prior
    service cost                 (9.6)     (7.2)        -         -
  Unrecognized net transition
    obligation(asset)             1.3      (3.0)        -         -
                              --------  --------  --------  --------
Prepaid (Accrued)
  benefit cost                $  (5.7)  $ (15.3)  $(208.0)  $(203.3)

Amount recognized in the 
  statements:
Prepaid benefit               $ 138.0   $ 115.2   $     -   $     -
Accrued liability              (143.7)   (130.5)   (208.0)   (203.3)
Additional minimum liability    (19.7)    (18.1)        -         -
Intangible asset                  4.3      18.1         -         -
Accumulated other 
  comprehensive income           15.4         -         -         -
                              --------  --------  --------  --------
                              $  (5.7)  $ (15.3)  $(208.0)  $(203.3)

At December 31, 1998 and 1997, the weighted-average discount rates used in 
determining the pension benefit obligation were 6.7% and 7.0%, respectively.  At
December 31, 1998 and 1997, the weighted-average discount rates used in 
determining the postretirement benefit obligation were 7.0% and 7.2%, 
respectively.

The projected benefit obligation, accumulated benefit obligation and fair value
of plan assets for pension and postretirement benefit plans with accumulated 
benefits obligations in excess of plan assets were $435.4, $397.7, and $30.7, 
respectively, as of December 31, 1998 and $412.4, $380.1, and $31.8, 
respectively as of December 31, 1997.

Net periodic benefit cost for the years ended December 31 was determined as 
follows:

                                         Pension              Postretirement
                                         Benefits                Benefits    
                                   1998    1997    1996    1998   1997   1996

Service cost                     $ 35.4  $ 35.2  $ 36.6   $ 3.3  $ 3.0  $ 3.3
Interest cost                      64.5    63.1    61.4    13.0   13.0   14.0
Expected return on plan assets    (64.0)  (58.9)  (58.9)      -      -      -
Amortization of transition
 (liability) asset                 (6.8)   (6.8)   (6.6)      -      -      -
Amortization of prior 
  service cost                      (.4)    3.6     3.7       -      -      -
Amortization of actuarial 
  losses (gains)                   12.3     7.7     8.9       -      -      -
Settlements or curtailments           -     4.6      .3       -      -      -
Other                                .3       -     1.0       -      -      -
                                 ------  ------  ------   -----  -----  -----
Net periodic benefit cost        $ 41.3  $ 48.5  $ 46.4   $16.3  $16.0  $17.3


The weighted-average assumptions used to determine the data for the years ended 
December 31 are as follows:

                                         Pension              Postretirement
                                         Benefits                Benefits
                                   1998  1997  1996        1998  1997  1996
Discount rate                      7.1%  7.4%   7.3%       7.2%  7.7%  7.2%
Rate of compensation increase      4.0   4.7    4.5        4.5   4.5   4.5
Rate of return on assets           9.2   9.2    9.3        N/A   N/A   N/A

57

    For 1998, the assumed rate of future increases in the per capita cost of 
health care benefits (the health care cost trend rate) was 8.1% for pre-65 
claims (7.8% for post-65 claims) and will gradually decrease each year 
thereafter to 5.0% in 2005 and beyond.  The healthcare cost trend rate 
assumption has a significant effect on the amounts reported.  A one-percentage 
point change in the assumed health care cost trend rates would have the 
following effects:

                                 1 Percentage         1 Percentage
(In millions)                    Point Increase       Point Decrease

Effect on total of service          
  and interest cost components        2.4                  2.0
Effect on postretirement benefit
  obligation                         22.9                 19.1


Supplemental Executive Retirement and Life Insurance Plans - Avon has a 
Supplemental Executive Retirement Plan ("SERP") which is a defined benefit plan 
under which Avon will pay supplemental pension benefits to key executives 
in addition to amounts received under Avon's retirement plan. The annual cost of
this plan has been included in the determination of the net periodic benefit 
cost shown above and in 1998 amounted to $6.1 (1997 - $5.5; 1996 - $5.5). Such 
benefits will be paid from Avon's assets. The accumulated benefit obligation 
under this plan at December 31, 1998 was $21.9 (1997 - $22.8) and is primarily 
included in Employee Benefit Plans.

    Avon also maintains a Supplemental Life Insurance Plan ("SLIP") under which 
additional death benefits ranging from $.35 to $2.0 are provided to certain 
active and retired officers. Avon has acquired corporate-owned life insurance 
policies to provide partial funding of
the benefits. The cash surrender value of these policies at December 31, 1998 
was $22.4 (1997 - $20.6) and is held in a grantor trust.  During 1997, certain 
retirees elected to receive a cash distribution from the SLIP approximating 
$10.0 which was funded by corporate-owned life insurance policies.

Avon has established a grantor trust to provide funding for the benefits payable
under the SERP and SLIP. The trust is irrevocable and assets contributed to the 
trust can only be used to pay such benefits with certain exceptions. The assets 
held in the trust at December 31, 1998, amounted to $94.5 (1997 - $81.7), 
consisting of a fixed income portfolio, a managed portfolio of equity securities
and corporate-owned life insurance policies. These assets are included in Other 
Assets.

Postemployment Benefits - Avon provides postemployment benefits which include 
salary continuation, severance benefits, disability benefits, continuation of 
health care benefits and life insurance coverage to former employees after 
employment but before retirement. At December 31, 1998, the accrued cost for 
postemployment benefits was $33.5 (1997 - $35.0) and is included in Employee 
Benefit Plans.

11.  Segment Information

The Company's reportable segments are based on geographic operations and include
a North American business unit and International business units in Latin 
America, Pacific and Europe regions.  The segments have similar business 
characteristics and each offers similar products through common customer access 
methods.

The accounting policies of the reportable segments are the same as those 
described in Note 1 of the Notes to the Consolidated Financial Statements.  The 
Company evaluates the performance of its operating segments based on operating 
profits or losses.  Segment revenues reflect direct sales of products to 
representatives based on their geographic location. Intersegment sales and 
transfers are not significant.  Each segment records direct expenses related to 
its employees and its operations. The Company does not allocate income taxes, 
foreign exchange gains or losses, or corporate overhead expenses to operating 
segments.  Identifiable assets are primarily those directly used in the 
operations of each segment.  "Other" assets include corporate cash, investments,
deferred tax assets and certain intangibles.


Summarized financial information concerning the Company's reportable segments as
of December 31, is shown in the following table.  Net sales and operating profit
by reportable segment are presented on page 32.

Identifiable Assets:
                                  1998           1997         1996
North America
   US                         $  497.2       $  516.0     $  473.3
   Other*                        111.9          118.3         86.1
                              --------       --------     --------
   Total                         609.1          634.3        559.4

International
   Latin America                 530.8          481.4        461.7
   Europe                        390.1          361.9        376.4
   Pacific                       379.9          376.7        382.4
                              --------       --------     --------
   Total                       1,300.8        1,220.0      1,220.5

Corporate and other              523.6          418.6        442.5
                              --------       --------     --------
Total identifiable assets     $2,433.5       $2,272.9     $2,222.4

58


Capital Expenditures:
                                  1998           1997         1996
North America
   US                         $   32.1       $   24.0     $   19.9
   Other*                         11.7            5.2          2.8
                              --------       --------     --------
   Total                          43.8           29.2         22.7
 
International
   Latin America                  33.5           21.4         14.7
   Europe                         28.8           17.5         21.3
   Pacific                        28.1           41.2         28.0
                              --------       --------     --------
   Total                          90.4           80.1         64.0

Corporate and Other               55.3           60.1         16.9
                              --------       --------     --------
Total capital expenditures    $  189.5       $  169.4     $  103.6

Depreciation and Amortization:
                                  1998           1997         1996

North America 
   US                         $   19.2       $   17.9     $   16.0
   Other*                          2.4            2.2          1.9
                              --------       --------     --------
   Total                          21.6           20.1         17.9

International
   Latin America                  12.0           10.7         10.2
   Europe                         14.9           14.8         14.4
   Pacific                        11.2           15.3         13.0
                              --------       --------     --------
   Total                          38.1           40.8         37.6

Corporate and Other               12.3           11.2          9.0
                              --------       --------     --------
Total depreciation 
   and amortization           $   72.0       $   72.1     $   64.5

*Includes operating information for Puerto Rico, Dominican Republic, Canada and 
Discovery Toys.
                                      
The following table presents consolidated net sales by classes of principal 
products, as of December 31.

                                        1998          1997         1996

Cosmetics, fragrance and toiletries $3,181.6      $3,093.9     $2,946.8
Gift and decorative                  1,050.6       1,049.7        934.1
Apparel                                572.0         565.6        556.3
Fashion jewelry and accessories        408.5         370.2        377.0
                                    --------      --------     --------
Total                               $5,212.7      $5,079.4     $4,814.2

Foreign Exchange - Financial statement translation of subsidiaries operating in 
highly inflationary economies and foreign currency transactions resulted in 
(gains) losses in 1998 netting to ($1.1) (1997 - $2.2; 1996 - $3.1), which are 
included in other (income) expense, net and income taxes. In addition, cost of 
sales and expenses include the unfavorable impact of the translation of 
inventories and prepaid expenses at historical rates in countries with highly 
inflationary economies in 1998 of $15.8 (1997 - $6.0; 1996 - $12.6).

12.   Leases and Commitments

Minimum rental commitments under noncancellable operating leases, primarily for 
equipment and office facilities at December 31, 1998, consisted of the 
following:

                   Year
                   1999                          $ 65.5
                   2000                            51.2
                   2001                            38.4
                   2002                            28.6
                   2003                            22.9
                   Later years                    230.1
                   Sublease rental income          (6.3)
                                                 -------
                   Total                         $430.4

Rent expense in 1998 was $84.7 (1997 - $88.2; 1996 - $89.7). Various 
construction and information systems projects were in progress at December 31, 
1998 with an estimated cost to complete of approximately $87.4.

13.  Special and Non-Recurring Charges

   In October 1997, the Company announced a worldwide business process redesign 
program to streamline operations and improve profitability through margin 
improvement and expense reductions.  The special and non-recurring charges 
associated with this program totaled $154.4 pretax ($122.8 net of tax, or $.46 
per share on a basic and diluted basis) for the year ended December 31, 1998.

For the year ended December 31, 1998, special and non-recurring charges by 
business segment are as follows:

                            Special       Cost of       
                            Charges     Sales Charge    Total

North America                $ 58.9       $25.7        $ 84.6
Latin America                   2.3         4.0           6.3
Europe                         14.2         4.0          18.2
Pacific                        23.1         4.2          27.3
Corporate                      18.0           -          18.0
                             ------       -----        ------
Total                        $116.5       $37.9        $154.4

59

For the year ended December 31, 1998, special and non-recurring charges by 
category of expenditures are as follows:

                             Special       Cost of       
                             Charges    Sales Charge    Total
Employee severance
   costs                      $ 56.4      $   -        $ 56.4
Inventories                        -       37.9          37.9
Write-down of assets
   to net realizable
   value                        31.8          -          31.8
Field program buy-out           14.4          -          14.4
Other                           13.9          -          13.9
                              ------      -----        ------ 
                              $116.5      $37.9        $154.4

   Employee severance costs are expenses, both domestic and international, 
associated with the realignment of the Company's global operations.  The 
workforce will be reduced by approximately two thousand employees, or 7% of the 
total.  Approximately one-half of the employees to be terminated relate to the 
facility closures.  As of December 31, 1998, approximately 90% of the two 
thousand employees have been terminated.

   Inventory-related charges represent losses to write down the carrying value 
of non-strategic inventory prior to disposal.  These charges result from the 
closure of facilities, discontinuation of certain product lines, size-of-line 
reductions and a change in strategy for product dispositions.

   The write-down of assets relates to the closure of a Far East buying office 
and manufacturing facilities in Puerto Rico and the Dominican Republic.  As a 
result of ongoing government restrictions, the Company has also decided to close
certain branches and a regional office in China.  Also, write-downs include 
assets (primarily fixed and intangible assets) associated with the divestiture 
of the Discovery Toys business unit, which was effective January 15, 1999.

The field program buy-out represents costs to revamp the Company's 
representative recruitment program in the U.S.

   "Other" category primarily represents lease and contract termination costs, 
litigation costs, and other costs associated with the facility closures.

   The liability balance at December 31, 1998 is as follows:

                        Special          Cost of
                        Charges        Sales Charge     Total

Provision               $116.5            $37.9         $154.4
Cash expenditures:                                             
   Severance             (43.6)               -          (43.6)
   Field program buy-out (12.6)               -          (12.6)
   Other                  (9.8)               -           (9.8)
Non-cash write-offs      (22.0)           (37.9)         (59.9)
                        -------           ------        -------
Total                   $ 28.5            $   -         $ 28.5

     The balance at December 31, 1998 relates primarily to employee severance 
costs that will be paid during 1999.
     
     The Company expects to record additional charges in 1999 as plans are 
finalized.

14.   Contingencies

Various lawsuits and claims (asserted and unasserted), arising in the ordinary 
course of business or related to businesses previously sold, are pending or 
threatened against Avon.

    In 1991, a class action lawsuit was initiated against Avon on behalf of 
certain classes of holders of Avon's Preferred Equity-Redemption Cumulative 
Stock ("PERCS"). This lawsuit alleges various contract and securities law claims
relating to the PERCS (which were fully redeemed that year). Avon has rejected 
the assertions in this case, believes it has meritorious defenses to the claims 
and is vigorously contesting this lawsuit.

    In the opinion of Avon's management, based on its review of the information 
available at this time, the difference, if any, between the total cost of 
resolving such contingencies and reserves recorded by Avon at December 31, 1998 
should not have a material adverse impact on Avon's consolidated financial 
position, results of operations or cash flows.

15.  Subsequent Event

     On February 4, 1999, Avon's Board approved an increase in the quarterly 
cash dividend to $.18 per share from $.17.  The first dividend at the new rate 
will be paid on March 1, 1999 to shareholders of record on February 16, 1999.  
On an annualized basis, the new dividend rate will be $.72 per share.

60

Report of Management

The accompanying consolidated financial statements of Avon Products, Inc. have 
been prepared by management in conformity with generally accepted accounting 
principles and necessarily include amounts that are based on judgments and 
estimates. The audit report of PricewaterhouseCoopers LLP, independent 
accountants, on these financial statements is the result of their audits of 
these consolidated financial statements, which were performed in accordance with
generally accepted auditing standards.

    Avon maintains an internal control structure and related systems, policies 
and procedures designed to provide reasonable assurance that assets are 
safeguarded, transactions are executed in accordance with appropriate 
authorization and accounting records may be relied upon for the preparation of 
financial information. Avon also maintains an internal audit department that 
evaluates and formally reports to management on the adequacy and effectiveness 
of controls, policies and procedures.

    The audit committee of the board of directors, comprised solely of outside 
directors, has an oversight role in the area of financial reporting and internal
controls. This committee meets several times during the year with management, 
PricewaterhouseCoopers LLP and the internal auditors to monitor the proper 
discharge of each of their respective responsibilities. PricewaterhouseCoopers 
LLP and the internal auditors have free access to management and to the audit 
committee to discuss the results of their activities and the adequacy of 
controls.

    It is management's opinion that Avon's policies and procedures, reinforced 
by the internal control structure, provide reasonable assurance that operations 
are managed in a responsible and professional manner with a commitment to the 
highest standard of business conduct. 


Charles R. Perrin                                Robert J. Corti
Chief Executive Officer                          Executive Vice President,
                                                 Chief Financial Officer

Report of Independent Accountants


To the Shareholders of Avon Products, Inc.


    In our opinion, the accompanying consolidated balance sheets and the related
consolidated statements of income, changes in shareholders' equity and cash 
flows present fairly, in all material respects, the financial position of Avon 
Products, Inc. and its subsidiaries at December 31, 1998 and 1997, and the 
results of their operations and their cash flows for each of the three years in 
the period ended December 31, 1998, in conformity with generally accepted 
accounting principles.  These financial statements are the responsibility of 
Avon's management; our responsibility is to express an opinion on these 
financial statements based on our audits.  We conducted our audits of these 
statements in accordance with generally accepted auditing standards which 
require that we plan and perform the audit to obtain reasonable assurance about
whether the financial statements are free of material misstatement.  An audit 
includes examining, on a test basis, evidence supporting the amounts and 
disclosures in the financial statements, assessing the accounting principles 
used and significant estimates made by management, and evaluating the overall 
financial statement presentation.  We believe that our audits provide a 
reasonable basis for the opinion expressed above.



PricewaterhouseCoopers LLP
New York, New York
February 4, 1999

61


Eleven-Year Review
In millions, except per share and employee data
                                       1998        1997       1996       1995
Income data
Net sales                          $5,212.7    $5,079.4   $4,814.2   $4,492.1
Operating Profit                      479.5       544.1      544.8      507.5
Interest expense                       41.0        41.8       40.0       41.3
Income from continuing  
   operations before taxes,
   minority interest and
   cumulative effect of 
   accounting changes                 455.9(3)    534.9      510.4      465.0
Income from continuing 
   operations before
   minority interest and
   cumulative effect of
   accounting changes                 265.1(3)    337.0      319.0      288.6
Income from
   continuing operations              270.0(3)    338.8      317.9      286.1
Income (loss) from
   discontinued
   operations, net                        -           -          -      (29.6)
Cumulative effect
   of accounting
   changes, net                           -           -          -          -
Net income (loss)                     270.0(3)    338.8      317.9      256.5
Earnings (loss) per share
  - basic (1) (2)
Continuing operations              $   1.03(3) $   1.28   $   1.19   $   1.05
Discontinued operations                   -           -          -       (.11)
Cumulative effect of 
    accounting changes                    -           -          -          -
Net income (loss)                      1.03(3)     1.28       1.19        .94
Earnings (loss) per share
   - diluted (1) (2)
Continuing operations              $   1.02(3) $   1.27   $   1.18   $   1.05
Discontinued operations                   -           -          -       (.11)
Cumulative effect of
   accounting changes                     -           -          -          -
Net income (loss)                      1.02(3)     1.27       1.18        .94
Cash dividends per share
Common                             $    .68    $    .63   $    .58   $    .53
Preferred                                 -           -          -          -
Balance sheet data
Working capital                    $   11.9    $  (11.9)  $  (41.7)  $  (30.3)
Capital expenditures                  189.5       169.4      103.6       72.7
Property, plant and
  equipment, net                      669.9       611.0      566.6      537.8
Total assets                        2,433.5     2,272.9    2,222.4    2,052.8
Debt maturing within one year          55.3       132.1       97.1       47.3
Long-term debt                        201.0       102.2      104.5      114.2
Total debt                            256.3       234.3      201.6      161.5
Shareholders' equity                  285.1       285.0      241.7      192.7
Number of employees
United States                         8,000       8,100      7,800      8,000
International                        25,900      26,900     25,900     23,800
                                     ------      ------     ------     ------ 
Total employees                      33,900      35,000     33,700     31,800
                                     ======      ======     ======     ======



62
                                  1994        1993        1992          1991
Income data
Net sales                     $4,266.5    $3,844.1    $3,660.5      $3,441.0
Operating Profit                 495.6       433.2       345.2         434.7
Interest expense                  50.8        45.2        43.7          75.4
Income from continuing
   operations before taxes,
   minority interest and
   cumulative effect of
   accounting changes            433.8       394.6       290.0(5)      352.9
Income from continuing
   operations before
   minority interest and 
   cumulative effect of
   accounting changes            270.3       243.8       169.4(5)      209.3
Income from
   continuing operations         264.8       236.9       164.2(5)      204.8
Income (loss) from
    discontinued
    operations, net              (23.8)        2.7        10.8         (69.1)
Cumulative effect
    of accounting
    changes, net                 (45.2)(4)  (107.5)(4)       -             -
Net income (loss)                195.8       132.1       175.0(5)      135.7
Earnings (loss) per share
   - basic   (1) (2)
Continuing operations        $    .94    $    .82    $    .57(5)   $    .65(6)
Discontinued operations          (.09)        .01         .04          (.24)
Cumulative effect of
   accounting changes            (.16)       (.37)          -             -
Net income (loss)                 .69         .46         .61(5)        .41(6)
Earnings (loss) per share
   - diluted (1) (2)
Continuing operations        $    .93    $    .82    $    .57(5)   $    .71(6)
Discontinued operations          (.08)        .01         .04          (.24)
Cumulative effect of
   accounting changes            (.16)       (.37)          -             -
Net income (loss)                 .69         .46         .61(5)        .47(6)
Cash dividends per share
Common                       $    .48    $    .43    $    .38      $   1.10(8)
Preferred                           -           -           -          .253
Balance sheet data
Working capital              $    9.3    $   23.1    $  (99.5)     $ (135.3)
Capital expenditures             99.9        58.1        62.7          61.2
Property, plant and
   equipment, net               528.4       476.2       476.7         468.5
Total assets                  1,978.3     1,918.7     1,692.6       1,693.3
Debt maturing within one year    61.2        70.4        37.3         143.8
Long-term debt                  116.5       123.7       177.7         208.1
Total debt                      177.7       194.1       215.0         351.9
Shareholders' equity            185.6       314.0       310.5         251.6
Number of employees
United States                   7,900       8,000       8,700         9,200
International                  22,500      21,500      20,700        20,900
                               ------      ------      ------        ------
Total employees                30,400      29,500      29,400        30,100
                               ======      ======      ======        ======


                   Avon Products, Inc.

                                     1990         1989           1988
Income data
Net sales                        $3,291.6     $2,998.3       $2,835.2
Operating Profit                    413.3        372.6          317.6
Interest expense                     77.5        118.0          112.9
Income from continuing
   operations before taxes,
   minority interest and
   cumulative effect of
   accounting changes               305.6        252.9          208.3
Income from continuing
   operations before
   minority interest and
   cumulative effect of
   accounting changes               180.3        134.1          121.1
Income from
    continuing operations           174.1        126.5          112.3
Income (loss) from
    discontinued
    operations, net                  21.2        (71.9)        (536.8)
Cumulative effect
    of accounting
    changes, net                        -            -           20.0(4)
Net income (loss)                   195.3         54.6         (404.5)
Earnings (loss) per share
   - basic (1) (2)
Continuing operations            $    .61     $    .41(7)    $    .38(7)
Discontinued operations               .09         (.33)         (2.16)
Cumulative effect of
   accounting changes                   -            -            .08
Net income (loss)                     .70          .08(7)       (1.70)(7)
Earnings (loss) per share
    - diluted (1) (2)
Continuing operations            $    .58     $    .40(7)    $    .38(7)
Discontinued operations               .07         (.32)         (2.16)
Cumulative effect of
   accounting changes                   -            -            .08
Net income (loss)                     .65          .08(7)       (1.70)(7)
Cash dividends per share
Common                           $    .25     $    .25       $    .38
Preferred                             .50          .50            .25
Balance sheet data
Working capital                  $   71.6     $   56.3       $   51.0
Capital expenditures                 36.3         33.3           46.0
Property, plant and
   equipment, net                   467.2        472.5          529.1
Total assets                      2,010.1      1,994.1        2,362.6
Debt maturing within one year       207.1        151.7          205.6
Long-term debt                      334.8        673.2          917.9
Total debt                          541.9        824.9        1,123.5
Shareholders' equity                393.4        228.3          239.3
Number of employees
United States                       9,500        9,400          9,700
International                      20,300       19,900         18,400
                                   ------       ------         ------ 
Total employees                    29,800       29,300         28,100
                                   ======       ======         ======

 (1)  Two-for-one stock splits were distributed in September 1998 and June 1996.
All per share data in this report, unless indicated, have been restated to 
reflect the splits.

(2)  Effective for the year ended December 31, 1997, the Company adopted FAS No.
128, "Earnings per Share".  FAS No. 128 establishes standards for computing and 
presenting earnings per share ("EPS") and replaces the presentation of 
previously disclosed EPS with both basic and diluted EPS.  Based upon the 
Company's capitalization structure, the EPS amounts calculated in accordance 
with FAS No. 128 approximated the Company's EPS amounts in accordance with 
Accounting Principles Board Opinion No. 15, "Earnings per Share".  All prior 
period EPS data have been restated in accordance with FAS No. 128.

(3)  In 1998, Avon began a worldwide business process redesign program in order 
to streamline operations and recorded special and non-recurring charges of 
$154.4 ($122.8 net of tax, or $.46 per share on a basic and diluted basis). 
Excluding the special and non-recurring charges, net income in 1998 increased 
16% to $392.8 from $338.8.

 (4)  Effective January 1, 1994, Avon adopted Statement of Financial Accounting 
Standards ("FAS") No. 112, "Employers' Accounting for Postemployment Benefits", 
for all applicable operations, and FAS No. 106, "Employers' Accounting for 
Postretirement Benefits Other Than Pensions", for its foreign benefit plans. 
Effective January 1, 1993, Avon adopted FAS No. 106 for its U.S. retiree health 
care and life insurance benefit plans and FAS No. 109, "Accounting for Income 
Taxes".  Effective January 1, 1988, Avon adopted FAS No. 96, "Accounting for 
Income Taxes".

(5)  In 1992, Avon began the restructuring of its worldwide manufacturing and 
distribution facilities and recorded a provision of $96.0 ($64.4 after tax, or 
$.22 per share on a basic and diluted basis). Income from continuing operations 
in 1993 increased 4% from $228.6, or $.79 per share on a basic and diluted 
basis, excluding the 1992 restructuring charge.

(6)  For 1991, in management's opinion, per share amounts assuming dilution, 
even though the result is antidilutive, provide the most meaningful comparison 
of per share data because they show the full effect of the conversion of 72 
preferred shares into approximately 51.84 common shares on June 3, 1991.

(7)  In 1989 and 1988, the calculation of earnings per share was assumed to be 
antidilutive and, accordingly, earnings per share were not adjusted for the 
conversion of preferred shares into additional common shares.

(8)  Includes special dividend of $.75 paid in 1991.