EXHIBIT 10.1
                                  ------------


                             AMENDMENT NUMBER THREE
                                     TO THE
                            CANANDAIGUA BRANDS, INC.
                         LONG-TERM STOCK INCENTIVE PLAN


     This Amendment Number Three to the Canandaigua Brands, Inc. Long-Term Stock
Incentive  Plan, as amended (the "Plan"),  is adopted  pursuant to Section 19 of
the  Plan  by the  Human  Resources  Committee  of the  Board  of  Directors  of
Canandaigua Brands, Inc.  Capitalized terms used herein, which are not otherwise
defined, shall have the meanings ascribed to them in the Plan.

     1. Section 14 of the Plan is amended,  effective June 21, 2000, by deleting
the second sentence of the first  paragraph of such section and  substituting in
its place the following:

          All Awards or any portion thereof not yet vested or exercisable on the
          date of  Retirement,  Disability  or death  shall  become  immediately
          vested and  exercisable on the date of termination  due to Retirement,
          Disability or death (except as otherwise  provided by the Committee or
          an employment agreement between the Company and the Participant).

     IN WITNESS WHEREOF,  Canandaigua Brands, Inc. has caused this instrument to
be executed as of June 21, 2000.

                                           CANANDAIGUA BRANDS, INC.


                                           By:/s/Richard Sands
                                              ----------------------------------
                                              Richard Sands, President