AMENDMENT NUMBER THREE TO THE
                            CANANDAIGUA BRANDS, INC.
                           INCENTIVE STOCK OPTION PLAN


This Amendment  Number Three to the  Canandaigua  Brands,  Inc.  Incentive Stock
Option  Plan (the  "Plan") is adopted  pursuant to Section 15 of the Plan by the
Board of Directors of  Constellation  Brands,  Inc. (f/k/a  Canandaigua  Brands,
Inc.) (the  "Company"),  acting in its capacity as the Committee under the Plan.
Capitalized  terms used herein which are not  otherwise  defined  shall have the
meanings ascribed to them in the Plan and Annex A thereto.

     1.   NAME. The name of the Plan is hereby changed to "Constellation Brands,
          Inc.  Incentive  Stock Option Plan," and all references to the Company
          name in the Plan are hereby  replaced by references to  "Constellation
          Brands, Inc."

In witness whereof,  Constellation Brands, Inc. has caused this instrument to be
executed as of December 21, 2000.

                                                  CONSTELLATION BRANDS, INC.


                                                  By: /s/ Richard Sands
                                                      --------------------------
                                                      Richard Sands, President