EXHIBIT 10.1
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                           AMENDMENT NUMBER ONE TO THE
                         CANANDAIGUA WINE COMPANY, INC.
                         LONG-TERM STOCK INCENTIVE PLAN

     This Amendment Number One to the Canandaigua Wine Company,  Inc.  Long-Term
Stock  Incentive  Plan (the "Plan") was  approved  pursuant to Section 19 of the
Plan by the Board of Directors of Canandaigua  Brands,  Inc. (f/k/a  Canandaigua
Wine  Company,  Inc.,  the  "Company"),  acting in its capacity as the Committee
under the Plan.  Capitalized  terms used herein which are not otherwise  defined
shall have the meanings ascribed to them in the Plan and Annex A thereto.

     1. NAME.  The name of the Plan is hereby  changed to  "Canandaigua  Brands,
Inc. Long-Term Stock Incentive Plan."

     2. DEFINITION OF COMMITTEE.  The definition of the term "Committee" as used
in the Plan and defined in Annex A to the Plan is hereby amended and restated to
read in its entirety as follows:

          "COMMITTEE"  means the  committee  appointed  from time to time by the
          Company's Board of Directors to administer the Plan (the "Committee").
          The  full  Board  of  Directors,  in its  discretion,  may  act as the
          Committee  under  the  Plan,  whether  or  not a  Committee  has  been
          appointed,  and  shall do so with  respect  to  grants  of  Awards  to
          non-employee  directors.  The  Committee  may  delegate to one or more
          members of the Committee or officers of the Company,  individually  or
          acting  as a  committee,  any  portion  of its  authority,  except  as
          otherwise expressly provided in the Plan. In the event of a delegation
          to a member of the Committee, officer or a committee thereof, the term
          "Committee"  as used herein shall include the member of the Committee,
          officer  or  committee  with  respect  to  the  delegated   authority.
          Notwithstanding  any  such  delegation  of  authority,  the  Committee
          comprised  of members of the Board of Directors  and  appointed by the
          Board  of  Directors  shall  retain  overall  responsibility  for  the
          operation of the Plan.

     In witness whereof,  Canandaigua Brands, Inc. has caused this instrument to
be executed as of September 15, 1997.

                                                  CANANDAIGUA BRANDS, INC.
                                                 
                                                  By:  /s/ Richard Sands
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                                                       Richard Sands, President