EXHIBIT 10.3
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                           AMENDMENT NUMBER ONE TO THE
                         CANANDAIGUA WINE COMPANY, INC.
                           INCENTIVE STOCK OPTION PLAN
                                      
     This Amendment Number One to the Canandaigua Wine Company,  Inc.  Incentive
Stock Option Plan (the  "Plan") was approved  pursuant to Section 15 of the Plan
by the Board of Directors of Canandaigua  Brands,  Inc. (f/k/a  Canandaigua Wine
Company,  Inc., (the  "Company"),  acting in its capacity as the Committee under
the Plan.  Capitalized  terms used herein which are not otherwise  defined shall
have the meanings ascribed to them in the Plan and Annex A thereto.

     1. NAME.  The name of the Plan is hereby  changed to  "Canandaigua  Brands,
Inc. Incentive Stock Option Plan."

     2. DEFINITION OF COMMITTEE.  The definition of the term "Committee" as used
in the Plan and defined in Annex A to the Plan is hereby amended and restated to
read in its entirety as follows:

          "COMMITTEE"  means the  committee  appointed  from time to time by the
          Company's Board of Directors to administer the Plan (the "Committee").
          The  full  Board  of  Directors,  in its  discretion,  may  act as the
          Committee  under  the  Plan,  whether  or  not a  Committee  has  been
          appointed.  The  Committee  may delegate to one or more members of the
          Committee  or officers  of the  Company,  individually  or acting as a
          committee, any portion of its authority, except as otherwise expressly
          provided in the Plan.  In the event of a delegation to a member of the
          Committee,  officer or a committee  thereof,  the term  "Committee" as
          used  herein  shall  include the member of the  Committee,  officer or
          committee with respect to the delegated authority. Notwithstanding any
          such  delegation of authority,  the Committee  comprised of members of
          the Board of Directors and  appointed by the Board of Directors  shall
          retain overall responsibility for the operation of the Plan.

     In witness whereof,  Canandaigua Brands, Inc. has caused this instrument to
be executed as of September 15, 1997.

                                                CANANDAIGUA BRANDS, INC.

                                                By:  /s/ Richard Sands
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                                                     Richard Sands, President