EXHIBIT 10.14

                              AMENDMENT NUMBER ONE
                                     TO THE
                         CANANDAIGUA WINE COMPANY, INC.
                        ANNUAL MANAGEMENT INCENTIVE PLAN


This  Amendment  Number  One  to  the  Canandaigua  Wine  Company,  Inc.  Annual
Management Incentive Plan (the "Plan") was approved pursuant to Section 8 of the
Plan by the Human  Resources  Committee of the Board of Directors of Canandaigua
Brands, Inc. (f/k/a Canandaigua Wine Company,  Inc.) (the "Company"),  acting in
its  capacity as the  Committee  under the Plan.  Capitalized  terms used herein
which are not otherwise  defined shall have the meanings ascribed to them in the
Plan and Annex A thereto.

     1.  NAME.  The name of the Plan is hereby  changed to "Canandaigua  Brands,
Inc. Annual Management Incentive Plan."

     2.  DEFINITION OF COMPANY.  The definition of the term "Company" as used in
the Plan and defined in Annex A to the Plan is hereby  amended  and  restated to
read in its entirety as follows:

          "Company" means Canandaigua Brands, Inc. and its Subsidiaries,  except
          when the context indicates that only the parent company is intended.

     In witness whereof,  Canandaigua Brands, Inc. has caused this instrument to
be executed as of March 31, 1998


                                             CANANDAIGUA BRANDS, INC.


                                             By:  /s/ Richard Sands
                                                  ---------------------------
                                                  Richard Sands, President