EXHIBIT 10
                                   ----------

                                 FIRST AMENDMENT
                                     TO THE
                            CANANDAIGUA BRANDS, INC.
                     SUPPLEMENTAL EXECUTIVE RETIREMENT PLAN


     The Canandaigua Brands, Inc.  Supplemental  Executive  Retirement Plan (the
"SERP")  is hereby  amended,  effective  with  respect  to  benefit  credits  to
participants for periods from March 1, 1998, and thereafter, as follows:

                                        I

          The phrase,  "Employer Basic  Contributions and Employer  Supplemental
     Contributions",  shall  be  substituted  for the  phrase,  "Employer  Basic
     Contributions", each time it appears in Sections 1.2 and 2.2 of the SERP.

                                       II

          Except as amended  herein,  the SERP,  as adopted  effective  March 1,
     1998, shall remain in full force and effect.


Executed in multiple originals this 26th day of March, 1999.
                                    ----        -----

                                              CANANDAIGUA BRANDS, INC.

                                              By:  /s/ George H. Murray
                                                   -----------------------------
                                              Its: Chief Human Resources Officer
                                                   -----------------------------