SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                                    FORM 10-K
(Mark One)
[X]  Annual report  pursuant to section 13 or 15(d) of the  Securities  Exchange
     Act of 1934  for the  fiscal  year  ended  1996  or
                                                ----
[ ]  Transition  report  pursuant  to  section  13  or  15(d) of the  Securities
     Exchange Act of 1934 for the transition period from ________ to _________

Commission file number              1-10312

                             SYNOVUS FINANCIAL CORP.
             (Exact Name of Registrant as specified in its charter)

     Georgia                                                         58-1134883
 (State or other jurisdiction              (I.R.S. Employer Identification No.)
of incorporation or organization)                         

One Arsenal Place, 901 Front Avenue
Suite 301, Columbus, Georgia                                      31901
(Address of principal executive offices)                         (Zip Code)
(Registrant's telephone number, including area code)             (706) 649-2387

           Securities registered pursuant to Section 12(b) of the Act:

Title of each class                    Name of each exchange on which registered
- -------------------                    -----------------------------------------
Common Stock, $1.00 Par Value                  New York Stock Exchange
Common Stock Purchase Rights                   New York Stock Exchange

           Securities registered pursuant to Section 12(g) of the Act:
                                      NONE

     Indicate  by check mark  whether the  Registrant  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934 during the  preceding  12 months,  and (2) has been  subject to such filing
requirements for the past 90 days.
                  YES    X                             NO
                      -----                              ---------

     Indicate by check mark if disclosure of delinquent  filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of Registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [ ]

     As of February 12, 1997,  116,369,039  shares of the $1.00 par value common
stock of Synovus  Financial Corp.  were  outstanding,  and the aggregate  market
value of the shares of $1.00 par value common stock of Synovus  Financial  Corp.
held by non-affiliates was approximately  $2,681,624,314 (based upon the closing
per share price of such stock on said date).

     Portions  of the 1996  Annual  Report to  Shareholders  of  Registrant  are
incorporated  in  Parts  I,  II and IV of this  report.  Portions  of the  Proxy
Statement of Registrant dated March 7, 1997 are incorporated in Part III of this
report.






                Registrant's Documents Incorporated by Reference

                                                   Part Number and Item
Document Incorporated                              Number of Form 10-K Into
by Reference                                       Which Incorporated
- -----------------------                            ----------------------------
Pages F-10, F-21 through                           Part I, Item 1, Business
F-27, and F-30 through F-51
of Registrant's 1996 Annual Report
to Shareholders

Pages F-16, and F-21 through F-23                  Part I, Item 2, Properties
of Registrant's 1996 Annual Report to
Shareholders

Pages F-21 through F 23 of                         Part I, Item 3, Legal
Registrant's 1996 Annual Report                    Proceedings
to Shareholders

Pages F-47 through F-49                            Part II, Item 5, Market
of Registrant's 1996 Annual                        for Registrant's Common
Report to Shareholders                             Equity and Related
                                                   Stockholder Matters

Page F-30 of Registrant's                          Part II, Item 6,
1996 Annual Report to                              Selected
Shareholders                                       Financial Data

Pages F-30 through F-50                            Part II, Item 7,
of Registrant's                                    Management's Discussion
1996 Annual Report to                              and Analysis of Financial
Shareholders                                       Condition and Results of
                                                   Operations

Pages F-2 through F-28, and F-51                   Part II, Item 8,
of Registrant's 1996                               Financial Statements and
Annual Report to Shareholders                      Supplementary Data

Pages 3 through 6, 9 and 10,                       Part III,  Item 10, 
and 25 of  Registrant's  Proxy                     Directors and Executive 
Statement in connection with                       Officers of the Registrant
its Annual Shareholders' Meeting 
to be held April 17, 1997

Pages 10 through 14, and                           Part III, Item 11, 
17 through 19 of Registrant's  Proxy               Executive  Compensation 
Statement in connection  with its Annual
Shareholders' Meeting






to be held April 17, 1997

Pages 6 through 8, and 20 through                  Part III,  Item 12, 
23 of  Registrant's  Proxy Statement               Security Ownership of
in connection with its Annual                      Certain Beneficial
Shareholders' Meeting to be held                   Owners and Management 
April 17, 1997

Pages 17 through  19, 22, 24, and 25               Part III,  Item 13, 
of  Registrant's  Proxy Statement in               Certain Relationships
connection with its Annual Shareholders'           and Related Transactions
Meeting to be held April 17, 1997

Pages F-2 through F-28                             Part IV, Item 14,
of Registrant's 1996                               Exhibits, Financial Statement
Annual Report to Shareholders                      Schedules and Reports on
                                                   Form 8-K







                                Table of Contents

Item No.                   Caption                                      Page No.
- -------                    --------                                     --------
Part I

         1.       Business                                                 

         2.       Properties                                                

         3.       Legal Proceedings                                         

         4.       Submission of Matters to a Vote of                        
                    Security Holders

Part II

         5.       Market for Registrant's Common Equity                    
                    and Related Stockholder Matters

         6.       Selected Financial Data                                   

         7.       Management's Discussion and Analysis                      
                    of Financial Condition and Results
                    of Operations

         8.       Financial Statements and Supplementary                    
                    Data

         9.       Changes In and Disagreements With                         
                    Accountants on Accounting and Financial Disclosure

Part III

         10.      Directors and Executive Officers of the Registrant        

         11.      Executive Compensation                                    

         12.      Security Ownership of Certain                             
                    Beneficial Owners and Management

         13.      Certain Relationships and Related                        
                    Transactions

Part IV

         14.      Exhibits, Financial Statement Schedules,                  
                    and Reports on Form 8-K






Item 1.  Business.

Business and Business Segments.

     Synovus  Financial  Corp.(R)   ("Synovus(R)")  is  an  $8.6  billion  asset
multi-financial  services  company which is a registered bank holding company as
defined  under  federal law in the bank Holding  Company Act of 1956, as amended
(the  "BHCA"),  and under the bank holding  company laws of the State of Georgia
(the  "Georgia  Act").  As  a  bank  holding  company,  Synovus  is  subject  to
supervision  and  regulation  by the Board of Governors  of the Federal  Reserve
System  ("Board")  and the  Department  of Banking  and  Finance of the State of
Georgia  ("Georgia  Banking  Department").  Synovus  conducts  a broad  range of
financial  services  through  its  banking  and  bank-related  subsidiaries  and
affiliates.

     Synovus is engaged  in two  principal  business  segments:  banking  (which
encompasses  commercial banking, trust services,  mortgage banking,  credit card
banking  and  certain  securities  brokerage  operations),   and  bankcard  data
processing.  While each of these activities is directly related to the provision
of financial  services,  their  separation for financial  reporting  purposes is
appropriate  under  Statement of Financial  Accounting  Standards No. 14 and the
rules of the Securities and Exchange Commission ("SEC"). See Note 12 of Notes to
Consolidated Financial Statements on page F-23 of Synovus' 1996 Annual Report to
Shareholders which is specifically incorporated herein by reference.

Banking and Bank-Related Subsidiaries and Services.

     Synovus  currently  has  thirty-four  wholly  owned  first and second  tier
commercial  banking  subsidiaries  located  in  four  states.  Of  the  34  bank
subsidiaries, 21 are located in Georgia with approximately $5 billion in assets,
seven are located in Alabama with approximately $1.8 billion in assets, five are
located in Florida with  approximately $603 million in assets and one is located
in South Carolina with approximately $1.3 billion in assets. Synovus' commercial
banking subsidiaries are hereinafter  sometimes  collectively referred to as the
"Banks."

     The Banks offer a broad range of  commercial  banking  services,  including
accepting  customary types of demand and savings  deposits,  making  individual,
consumer,  commercial,  installment,  first mortgage and second  mortgage loans,
offering money transfers, safe deposit services,  trust, investment,  IRA, Keogh
and  corporate  employee  benefit and other  fiduciary  services,  correspondent
banking services,  automated  banking and electronic switch services,  automated
fund  transfers and bank credit card  services,  including  MasterCard  and Visa
services.  All of the Banks' commercial  banking activities are conducted within
the United States.
- ------------------
     Synovus Financial Corp., Synovus,  Synovus Securities,  Inc., Columbus Bank
and Trust  Company and CB&T are  federally  registered  service marks of Synovus
Financial  Corp. TSYS and TS2 are federally  registered  service marks and Total
System Services, Inc. is a service mark of Total System Services, Inc.

                                        1






     Synovus owns the federally  registered  service marks of Synovus  Financial
Corp.,  Synovus,  the stylized S logo and Synovus Securities,  Inc. Synovus also
owns other service marks.  In the opinion of management of Synovus,  the loss of
the right to use such marks would not materially affect Synovus' business.

     The  bank-related  subsidiaries  of Synovus  are:  (1) Synovus  Securities,
Inc.(R),  Columbus,   Georgia  ("Synovus  Securities"),   which  specializes  in
professional portfolio management for fixed-income securities,  the execution of
securities  transactions  as a  broker/dealer  and the  provision of  individual
investment  advice on equity and other  securities;  (2) Synovus Trust  Company,
Columbus,  Georgia,  one of the southeast's largest providers of trust services;
(3)  Synovus  Mortgage  Corp.,   Birmingham,   Alabama,  which  offers  mortgage
servicing; and (4) Synovus Data Corp., Columbus, Georgia, which provides general
bank data processing services to Synovus and its banking subsidiaries.

Bankcard Data Processing and Other Affiliates and Services.

     Business.  Established in 1983 as an outgrowth of an on-line accounting and
bankcard data processing  system developed for Synovus' wholly owned subsidiary,
Columbus Bank and Trust Company(R) ("CB&T(R)"),  Total System Services, Inc.(sm)
("TSYS(R)")  is now one of the world's  largest  credit,  debit,  commercial and
private-label card processing companies. Based in Columbus,  Georgia, and traded
on the New York Stock Exchange under the symbol "TOTAL SYSTEM  SERVICES,  INC.,"
TSYS  provides  a  comprehensive  on-line  system  of data  processing  services
marketed as THE TOTAL SYSTEM(sm),  servicing issuing institutions throughout the
United States, Puerto Rico, Canada and Mexico, representing more than 79 million
cardholder accounts.  TSYS provides card production,  domestic and international
clearing, statement preparation,  customer service support, merchant accounting,
and management support. Synovus owns 80.7 percent of TSYS.

     TSYS has four wholly  owned  subsidiaries:  (1)  Columbus  Depot  Equipment
Company(sm)  ("CDEC(sm)"),  which sells and leases  computer  related  equipment
associated with TSYS' bankcard data processing services and Bank data processing
services  provided by an affiliate;  (2) Mailtek,  Inc.(sm)  ("Mailtek"),  which
provides   full-service   direct  mail  production   services  and  offers  data
processing,  list management,  laser printing,  computer output microfiche, card
embossing,  encoding  and  mailing  services;  (3) Lincoln  Marketing,  Inc.(sm)
("LMI"),  which  provides  correspondence,   fulfillment,   telemarketing,  data
processing and mailing services; and (4) Columbus Productions, Inc.(sm) ("CPI"),
which provides full-service  commercial printing and related services. TSYS also
holds a 49% equity  interest  in a joint  venture  company  named  Total  System
Services de Mexico,  S.A. de C.V., which provides credit card related processing
services  to Mexican  banks,  and a 50%  interest in Vital  Processing  Services
L.L.C.,   a  joint  venture  with  Visa  U.S.A.   that  combines  the  front-end
authorization and back-end accounting and settlement processing of merchants.

                                        2





     Service  Marks.  TSYS owns a family of service  marks  containing  the name
Total System, and the federally  registered service marks TSYS and TS2, to which
TSYS believes strong customer  identification  attaches.  TSYS also owns service
marks associated with its subsidiaries.  Management does not believe the loss of
such marks would have a material impact on the business of TSYS.

     Major  Customers.  A significant  amount of TSYS' revenues are derived from
certain major  customers who are processed under  long-term  contracts.  For the
year ended December 31, 1996, AT&T Universal Card Services Corp. and NationsBank
accounted  for 17.6% and 11.9%,  respectively,  of TSYS'  total  revenues.  As a
result,  the loss of one of TSYS' major customers could have a material  adverse
effect on TSYS' results of operations.

     See  "Non-Interest  Income" under the "Financial  Review"  Section on pages
F-34 and F-35,  "Non-Interest  Expense" under the "Financial  Review" Section on
pages F-35 and F-36, and Note 10 of Notes to Consolidated  Financial  Statements
on pages F-21 through F-23 of Synovus' 1996 Annual Report to Shareholders  which
are specifically incorporated herein by reference.

Acquisitions Consummated During 1996.

     See Note 1 of Notes to Consolidated  Financial  Statements on page F-10 and
"Acquisitions"  under the  "Financial  Review"  Section on page F-31 of Synovus'
1996 Annual Report to Shareholders which are specifically incorporated herein by
reference for a detailed description of the acquisitions  consummated by Synovus
during 1996.

Supervision, Regulation and Other Factors.

     Synovus is a registered multi-bank holding company,  subject to supervision
and  regulation  by the  Board  under  the  BHCA,  and by  the  Georgia  Banking
Department under the Georgia Act. As a bank holding company, Synovus is required
to furnish the Board and the Georgia  Banking  Department with annual reports of
the financial condition,  management and inter-company  relationships of Synovus
and its  subsidiaries  and  affiliates at the end of each fiscal year,  and such
additional  information  as the Board and the  Georgia  Banking  Department  may
require from time to time.  The Board and the Georgia  Banking  Department  also
make examinations of Synovus and certain of its subsidiaries and affiliates.

     The BHCA and the Georgia Act require  each bank  holding  company to obtain
the prior approval of the Board and the Georgia Banking  Department  before: (i)
it may acquire  direct or indirect  ownership or control of any voting shares of
any bank, if, after such acquisition,  such bank holding company will,  directly
or  indirectly,  own or control more than 5% of the voting  shares of such bank;
(ii) it or any of its  subsidiaries,  other  than a  bank,  may  acquire  all or
substantially  all of the assets of a bank; or (iii) it may merge or consolidate
with any other bank holding company.  In addition,  under the Georgia Act, it is
unlawful  for  any   bank  holding  company  to  acquire,  direct  or  indirect,
 
                                        3





ownership  or  control  of more than 5% of the  voting  shares of any  presently
operating  bank,  unless  such  bank  has  been in  existence  and  continuously
operating  as a bank for a  period  of five  years or more  prior to the date of
making  application  to the  Georgia  Banking  Department  for  approval of said
acquisition.

     Under the Riegle-Neal  Interstate  Banking and Branching  Efficiency Act of
1994  ("Interstate  Banking Act"),  effective  September 29, 1995,  bank holding
companies  were  permitted to acquire banks in any state.  Under the  Interstate
Banking Act, effective June 1, 1997, banks may merge or consolidate across state
lines,  unless  both of the states  involved  either  authorize  such  merger or
consolidation  at an  earlier  date or either of the  states  involved  elect to
prohibit such merger or consolidation prior to May 31, 1997. Finally,  under the
Interstate  Banking Act,  states may authorize banks from other states to engage
in branching across state lines.

     In addition, a bank holding company is, with certain exceptions, prohibited
by the BHCA from  engaging  in, or  acquiring  or  retaining  direct or indirect
control of the voting shares of any company  engaged in non-banking  activities.
One of the principal  exceptions to this  prohibition is for activities found by
the Board to be so closely related to banking, or managing or controlling banks,
as to be a proper incident thereto.

     The  Board has  issued  guidelines  for the  implementation  of  risk-based
capital  requirements  by U.S.  banks and Bank holding  companies.  See "Capital
Resources and  Dividends"  under the  "Financial  Review"  Section on pages F-47
through F-49 and Note 13 of Notes to Consolidated  Financial Statements on pages
F-24  through  F-27 of Synovus'  1996 Annual  Report to  Shareholders  which are
specifically incorporated herein by reference.

     Under the Board's current policy, Synovus is expected to act as a source of
financial  strength to its subsidiary  banks and to commit  resources to support
its  subsidiary  banks in  circumstances  when it might  not do so  absent  such
policy. In addition, any capital loans by Synovus to any of its subsidiary banks
would also be subordinate in right of payment to depositors and to certain other
indebtedness of such Bank.

     As a result of the enactment of the Financial Institutions Reform, Recovery
and Enforcement Act of 1989 ("FIRREA"),  a depository institution insured by the
FDIC can be held liable for any loss incurred by, or  reasonably  expected to be
incurred  by,  the  FDIC in  connection  with:  (i) the  default  of a  commonly
controlled FDIC insured depository institution;  or (ii) any assistance provided
by the FDIC to a commonly  controlled  FDIC insured  depository  institution  in
danger of  default.  "Default"  is defined  generally  as the  appointment  of a
conservator  or receiver and "in danger of default" is defined  generally as the
existence of certain  conditions  indicating that a "default" is likely to occur
in the absence of regulatory  assistance.  All of Synovus'  subsidiary banks are
FDIC insured depository institutions within the meaning of FIRREA.

                                        4





     The  principal  source of funds for the payment of  dividends by Synovus is
dividends  paid  to it by  its  subsidiary  banks.  Various  federal  and  state
statutory  provisions  limit the  assessment  of  dividends  that may be paid to
Synovus by its  subsidiary  banks.  See "Parent  Company"  under the  "Financial
Review"  Section on page F-50,  and Note 13 of Notes to  Consolidated  Financial
Statements  on pages  F-24  through  F-27 of  Synovus'  1996  Annual  Report  to
Shareholders which are specifically incorporated herein by reference.

     The  Federal  Deposit  Insurance   Corporation   Improvement  Act  of  1991
("FDICIA")  requires the various  federal banking  regulatory  agencies to issue
regulations on a broad range of issues including capital standards,  non-capital
standards  for  safety  and  soundness  relating  generally  to  operations  and
management,  asset quality and  executive  compensation,  additional  disclosure
regarding  loans and deposits to enhance  consumer  protection,  limits on state
Bank powers,  audit requirements and examination  requirements.  Various federal
regulatory  agencies  have  adopted  regulations  which,  among  other  matters,
implement  provisions  of FDICIA that require or permit the  respective  federal
regulatory  agencies to take  specific  supervisory  actions  when  FDIC-insured
institutions  come  within one of five  specific  capital  categories.  The five
capital  categories  are  designated  as (1) well  capitalized,  (2)  adequately
capitalized,  (3) undercapitalized,  (4) significantly  undercapitalized and (5)
critically  undercapitalized.  FDICIA  defines  well  capitalized  banks or bank
holding companies as entities having a total risk-based  capital ratio of 10% or
higher,  a Tier 1 risk-based  capital ratio of 6% or higher and a leverage ratio
of 5% or  higher.  At  December  31,  1996  Synovus  and  its  significant  bank
subsidiaries   had  adequate  capital  to  be  classified  as  well  capitalized
institutions under the FDICIA regulations.  See Note 13 of Notes to Consolidated
Financial  Statements  on pages F-24 through F-27 of Synovus' 1996 Annual Report
to Shareholders which is specifically incorporated herein by reference.

     FIRREA and FDICIA provide the federal banking  agencies with  significantly
expanded powers to take enforcement  action against  institutions  which fail to
comply with capital or other standards.  Such action may include the termination
of deposit insurance by the FDIC.

     Because Synovus is a registered  multi-bank holding company,  the Banks are
also subject to examination,  supervision and regulation by the Board. The Banks
which are chartered under the banking laws of the States of Georgia, Florida and
Alabama are subject to  examination,  supervision  and regulation by the Georgia
Banking   Department,   Florida  Banking  Department  and  the  Alabama  Banking
Department,  respectively.  The Banks which are chartered under the banking laws
of the United States are subject to  examination,  supervision and regulation by
the Office of the Comptroller of the Currency ("OCC"). In addition, the deposits
of the Banks are  insured by the FDIC to the  extent  provided  by law,  and are
subject to examination, supervision and regulation by the FDIC.

     The Georgia Banking Department, Florida Banking Department, Alabama Banking
Department,  OCC and the FDIC regulate all areas of the Banks' banking and trust
operations,including, where appropriate,reserves,investments,loans, mergers, the

                                        5





issuance of  securities,  payment of  dividends,  interest  rates,  extension of
credit to officers and  directors,  establishment  of branches,  maintenance  of
capital and other aspects of their operations.

     Also,  the payment of  management  fees by banking  subsidiaries  of a bank
holding  company is subject to supervision and regulation by the Georgia Banking
Department, Florida Banking Department, Alabama Banking Department, the OCC, the
Board and the FDIC. The payment of management  fees by non-banking  subsidiaries
of a bank holding  company is also subject to supervision  and regulation by the
Board.

     Numerous other federal and state laws, as well as  regulations  promulgated
by the Board,  the  Georgia  Banking  Department,  Florida  Banking  Department,
Alabama  Banking  Department,  the OCC and the FDIC govern almost all aspects of
the operations of the Banks.

Employees.

     During 1996,  the average  number of employees of Synovus was 6,695,  which
number includes 2,498 persons who are employees of TSYS.

Competition.

     Banking.  Synovus and the Banks encounter  vigorous  competition from other
commercial banks, savings and loan associations and other financial institutions
and  intermediaries in their respective  market areas.  Certain of the Banks are
smaller  than many of the  financial  institutions  in their  respective  market
areas.

     The Banks  compete  with other banks in their  respective  market  areas in
obtaining new deposits and  accounts,  making loans,  obtaining  branch  banking
locations and  providing  other  banking  services.  The Banks also compete with
savings  institutions and credit unions in their respective  markets for savings
and transaction deposits, certificates of deposit and various types of loans.

     Competition  for loans is also offered by other  financial  intermediaries,
including  savings   institutions,   mortgage  banking  firms  and  real  estate
investment trusts, small loan and finance companies, insurance companies, credit
unions, leasing companies and certain government agencies.  Competition for time
deposits and, to a more limited extent,  demand and transaction deposits is also
offered  by  a  number  of  other   financial   intermediaries   and  investment
alternatives, including "money-market" mutual funds, brokerage firms, government
and corporate bonds and other securities.

     In the offering of fiduciary services, the Banks and Synovus Trust Company,
a wholly owned  subsidiary of CB&T,  compete with  commercial  banks and savings
institutions having trust powers,  trust companies,  and investment advisory and
brokerage firms and other individuals and firms that offer fiduciary, escrow, or
corporate trust services.
                                        6





     Synovus  Securities  competes with  full-service  brokerage  firms.  In the
offering of  investment  advisory and  securities  brokerage  services,  Synovus
Securities competes with banking and brokerage concerns which provide investment
advisory and broker-dealer services for fixed income portfolios.

     Bankcard Data Processing  Subsidiary.  TSYS encounters vigorous competition
in providing  bankcard data processing  services from several different sources.
The national  market in third party bankcard data  processors is presently being
provided by  approximately  five  vendors.  TSYS  believes that it is the second
largest third party bankcard  processor in the United States. In addition,  TSYS
competes  against  software vendors which provide their products to institutions
which  process  in-house.  TSYS is  presently  encountering,  and in the  future
anticipates  continuing  to  encounter,  substantial  competition  from bankcard
associations, data processing and bankcard computer service firms and other such
third party vendors located throughout the United States.

     TSYS' major  competitor in the bankcard data  processing  industry is First
Data Resources,  Inc., which is headquartered in Omaha,  Nebraska,  and provides
bankcard  data  processing  services,  including  authorization  and data  entry
services.  The  principal  methods of  competition  between  TSYS and First Data
Resources are price and the type and quality of services provided.  In addition,
there  are a number  of other  companies  which  have  the  necessary  financial
resources and the  technological  ability to develop or acquire products and, in
the future, to provide services similar to those being offered by TSYS.

Selected Statistical Information.

     The "Financial  Review"  Section,  which is set forth on pages F-30 through
F-51 of  Synovus'  1996  Annual  Report  to  Shareholders,  which  includes  the
information   encompassed   within  "Selected   Statistical   Information",   is
specifically incorporated herein by reference.

Item 2.  Properties.

     Synovus and its  subsidiaries  own, in some cases  subject to  mortgages or
other security interests,  or lease all of the real property and/or buildings on
which it is located. All of such buildings are in a good state of repair and are
appropriately designed for the purposes for which they are used.

     See Note 6 and Note 10 of Notes to  Consolidated  Financial  Statements  on
page F-16,  and pages F-21  through  F-23,  of Synovus'  1996  Annual  Report to
Shareholders which are specifically incorporated herein by reference.

     CB&T occupies an  approximately  225,000  square foot building known as the
Uptown Center in Columbus,  Georgia which provides  office space for most of its
operations.

                                        7





     TSYS occupies a 252,000 square foot production center which is located on a
40.4 acre  tract of land in north  Columbus,  Georgia.  Primarily  a  production
center, this facility houses TSYS' primary data processing computer  operations,
statement preparation,  mail handling,  microfiche production and purchasing, as
well as  other  related  operations.  Additional  space  will be  added  to this
facility in 1997 to house TSYS' card production services.

     During 1995,  TSYS  purchased a 110,000  square foot  building on a 23 acre
site in Columbus, Georgia to accommodate current and future space needs.

     On March 7, 1996,  TSYS  announced its plans to purchase  approximately  50
acres  in  downtown  Columbus,  Georgia, on  which  it  will  begin  building  a
campus-like complex for its corporate headquarters in 1997.

Item 3.  Legal Proceedings.

     See Note 10 of Notes to  Consolidated  Financial  Statements  on pages F-21
through  F-23  of  Synovus'  1996  Annual  Report  to   Shareholders   which  is
specifically incorporated herein by reference.

Item 4.  Submission of Matters to a Vote of Security Holders.

         None.

Item 5.  Market for Registrant's Common Equity and Related Stockholder Matters.

     Shares of common stock of Synovus are traded on the New York Stock Exchange
under  the  symbol  "SNV."  See  "Capital  Resources  and  Dividends"  under the
"Financial  Review"  Section  which is set forth on pages F-47  through  F-49 of
Synovus' 1996 Annual Report to Shareholders  which is specifically  incorporated
herein by reference.

     On October 31, 1994,  Synovus  issued 823,319 shares of its $1.00 par value
common stock to the shareholders of State  Bancshares,  Inc., the parent company
of the $62 million  asset Coffee  County Bank, in exchange for all 53,000 of the
issued  and  outstanding  shares  of  $.10  par  value  common  stock  of  State
Bancshares,  Inc. The  securities  were issued  pursuant to the  exemption  from
registration  set forth in Section  4(2) of the  Securities  Act of 1933 as they
were issued to a limited  number of persons.  The securities  were  subsequently
registered with a Form S-3 Registration Statement on November 21, 1994.

Item 6.  Selected Financial Data.

     See "Five  Year  Selected  Financial  Data"  under the  "Financial  Review"
Section  which is set  forth on page  F-30 of  Synovus'  1996  Annual  Report to
Shareholders which is specifically incorporated herein by reference.

                                        8





Item 7. Management's  Discussion and Analysis of Financial Condition and Results
of Operations.

     The  "Financial  Review"  Section  which is set forth on pages F-30 through
F-50 of  Synovus'  1996  Annual  Report  to  Shareholders,  which  includes  the
information  encompassed by  "Management's  Discussion and Analysis of Financial
Condition and Results of  Operations",  is specifically  incorporated  herein by
reference.

Item 8.  Financial Statements and Supplementary Data.

     The "Summary of Quarterly  Financial  Data"  Section  which is set forth on
page  F-  51,  and  the  "Consolidated  Statements  of  Condition,  Consolidated
Statements  of Income,  Consolidated  Statements  of  Changes  in  Shareholders'
Equity, Consolidated Statements of Cash Flows, Summary of Significant Accounting
Policies,  Notes to Consolidated  Financial Statements and Independent Auditors'
Report"  Sections which are set forth on pages F-2 through F-28 of Synovus' 1996
Annual Report to Shareholders are specifically incorporated herein by reference.

Item 9.  Changes  In  and  Disagreements  with  Accountants  on  Accounting  and
Financial Disclosure. 

         None.

Item 10.  Directors and Executive Officers of the Registrant.

     The "ELECTION OF DIRECTORS - Information Concerning Directors and Nominees"
Section  which  is set  forth  on  pages 3 and 4,  the  "ELECTION  OF  DIRECTORS
- -Information  Concerning  Directors and Nominees for Class III Directors General
Information"  Section  which is set forth on pages 4 through 6, the "ELECTION OF
DIRECTORS - Executive  Officers"  Section  which is set forth on pages 9 and 10,
and the "SECTION 16(a) BENEFICIAL  OWNERSHIP REPORTING COMPLIANCE SECTION" which
is set forth on page 25 of  Synovus'  Proxy  Statement  in  connection  with its
Annual  Shareholders'  Meeting  to be held on April  17,  1997 are  specifically
incorporated herein by reference.

Item 11.  Executive Compensation.

     The "EXECUTIVE  COMPENSATION  - Summary  Compensation  Table;  Stock Option
Exercises and Grants; Compensation of Directors; Employment Contracts and Change
in Control  Arrangements;  and  Compensation  Committee  Interlocks  and Insider
Participation"  Sections which are set forth on pages 10 through 14 and pages 17
through  19  of  Synovus'  Proxy   Statement  in  connection   with  its  Annual
Shareholders' Meeting to be held on April 17, 1997 are specifically incorporated
herein by reference.

                                        9





Item 12.  Security Ownership of Certain Beneficial Owners and Management.

     The "ELECTION OF DIRECTORS - Information  Concerning Directors and Nominees
for Class III  Directors - Synovus  Common  Stock  Ownership  of  Directors  and
Management"  Section  which is set  forth on pages 6 through  8, the  "PRINCIPAL
SHAREHOLDERS"  Section  which  is  set  forth  on  pages  20  and  21,  and  the
"RELATIONSHIPS  BETWEEN  SYNOVUS,  COLUMBUS  BANK,  TSYS AND CERTAIN OF SYNOVUS'
SUBSIDIARIES  AND  AFFILIATES  - TSYS Common Stock  Ownership  of Directors  and
Management"  Section  which is set  forth on pages 22 and 23 of  Synovus'  Proxy
Statement  in  connection  with its Annual  Shareholders'  Meeting to be held on
April 17, 1997 are specifically incorporated herein by reference.

Item 13.  Certain Relationships and Related Transactions.

     The "EXECUTIVE COMPENSATION - Compensation Committee Interlocks and Insider
Participation  Section"  which is set forth on pages 17 through  19,  "EXECUTIVE
COMPENSATION"  -Transactions with Management" Section which is set forth on page
19, the  "RELATIONSHIPS  BETWEEN  SYNOVUS,  COLUMBUS  BANK,  TSYS AND CERTAIN OF
SYNOVUS' SUBSIDIARIES AND AFFILIATES - Beneficial Ownership of TSYS Common Stock
by  Columbus  Bank"  Section  which is set forth on page 22, the  "RELATIONSHIPS
BETWEEN  SYNOVUS,  COLUMBUS BANK, TSYS AND CERTAIN OF SYNOVUS'  SUBSIDIARIES AND
AFFILIATES  -  Interlocking  Directorates  of Synovus,  Columbus  Bank and TSYS"
Section which is set forth on page 22, and the  "RELATIONSHIPS  BETWEEN SYNOVUS,
COLUMBUS  BANK,  TSYS AND  CERTAIN OF SYNOVUS'  SUBSIDIARIES  AND  AFFILIATES  -
Transactions and Agreements Between Synovus,  Columbus Bank, TSYS and Certain of
Synovus' Subsidiaries" Section which is set forth on pages 24 and 25 of Synovus'
Proxy Statement in connection with its Annual  Shareholders'  Meeting to be held
on April 17, 1997 are specifically incorporated herein by reference.

Item 14.  Exhibits, Financial Statement Schedules and Reports on Form 8-K.

         (a)      1.       Financial Statements

                           The following  Consolidated  Financial  Statements of
                           Synovus  Financial  Corp.  and its  subsidiaries  are
                           specifically incorporated by reference from pages F-2
                           through  F-28  of  Synovus'  1996  Annual  Report  to
                           Shareholders,   in  response  to  Item  8,  Part  II,
                           Financial Statements and Supplementary Data.

                           Consolidated Statements of Condition - December 31,
                           1996 and 1995

                           Consolidated Statements of Income - Years Ended
                           December 31, 1996, 1995 and 1994


                                       10





                           Consolidated Statements of Changes in Shareholders'
                           Equity - Years Ended December 31,1996, 1995 and 1994

                           Consolidated  Statements  of  Cash  Flows  -
                           Years Ended December 31, 1996, 1995 and 1994

                           Summary of Significant Accounting Policies -
                           December 31, 1996, 1995 and 1994

                           Notes to Consolidated Financial Statements -
                           December 31, 1996, 1995 and 1994

                           Independent Auditors' Report

                  2.       Financial Statement Schedules

                           Financial   Statement  Schedules  -  None  applicable
                           because   the   required    information    has   been
                           incorporated in the Consolidated Financial Statements
                           of  Synovus  Financial  Corp.  and  its  subsidiaries
                           incorporated by reference herein.

                  3.       Exhibits

                           Exhibit
                           Number    Description

                            3.1      Articles of Incorporation, as  amended,  of
                                     Synovus    Financial    Corp.   ("Synovus")
                                     incorporated by reference to  Exhibit  4(a)
                                     of Synovus' Registration Statement on  Form
                                     S-8    filed   with   the   Securities  and
                                     Exchange Commission on July 23, 1990 (File 
                                     No. 33-35926).

                            3.2      Bylaws, as amended, of Synovus.

                            4.1      Form  of  Rights  Agreement incorporated by
                                     reference  to   Exhibit   1   of   Synovus'
                                     Registration  Statement on  Form  8-A dated
                                     May 3, 1989  pursuant to  Section 12 of the
                                     Securities   Exchange  Act   of   1934,  as
                                     amended.

                            9.1      Voting   Lease  Agreement  incorporated  by
                                     reference to Exhibit 9.1 of Synovus' Annual
                                     Report  on  Form 10-K  for  the fiscal year
                                     ended December 31, 1994,  as filed with the
                                     Commission on March 24, 1995.

       10.        EXECUTIVE COMPENSATION PLANS AND ARRANGEMENTS

                                       11


                           10.1      Employment Agreements of James H. Blanchard
                                     and   James   D.   Yancey    with   Synovus
                                     incorporated  by  reference to Exhibit 10.1
                                     of  Synovus' Registration Statement on Form
                                     S-1 filed with the Commission  on  December
                                     18, 1990  (File No. 33-38244).

                           10.2      Incentive    Bonus    Plan    of    Synovus
                                     incorporated  by  reference to Exhibit 10.5
                                     of  Synovus' Registration Statement on Form
                                     S-1  filed with the Commission on  December
                                     18,  1990  (File No. 33-38244).

                           10.3      Director  Stock  Purchase  Plan  of Synovus
                                     incorporated by reference to Exhibit  10(a)
                                     of  Synovus' Registration Statement on Form
                                     S-8 filed  with  the Commission on December
                                     3, 1984  (File No. 2-94639).

                           10.4      Key  Executive  Restricted Stock Bonus Plan
                                     of  Synovus  incorporated  by  reference to
                                     Exhibit   10.6   of  Synovus'  Registration
                                     Statement  on  Form  S-1  filed   with  the
                                     Commission   on  December  18,  1990  (File
                                     No. 33-38244).

                           10.5      1989   Stock   Option   Plan   of   Synovus
                                     incorporated  by  reference  to Exhibit "A"
                                     of  Synovus' Registration Statement on Form
                                     S-8 filed  with the  Commission on July 23,
                                     1990 (File No.33-35926), which Option  Plan
                                     was   amended   on   March   16,  1992   to
                                     eliminate  the  stock appreciation   rights
                                     feature  of  the outstanding options  under
                                     the Plan and reduce the exercise price from
                                     $16 5/8 per share to $9.70 per share.

                           10.6      Employment  Agreements  of  John T. Oliver,
                                     Jr. and Richard E. Anthony with Synovus and
                                     Consulting Agreement of H. Lynn  Page  with
                                     Synovus   incorporated   by   reference  to
                                     Exhibit   10.6  of  Synovus'  Annual Report
                                     on  Form  10-K  for  the  fiscal year ended
                                     December  31,  1992,  as   filed  with  the
                                     Commission on March 29, 1993.

                           10.7      Excess    Benefit   Agreement  of   Synovus
                                     incorporated by reference to  Exhibit  10.7
                                     of Synovus' Annual  Report on Form 10-K for
                                     the fiscal year ended December 31, 1994, as
                                     filed  with  the  Commission  on  March 24,
                                     1995.

                                       12


                           10.8      Wage   Continuation  Agreement  of  Synovus
                                     incorporated  by  reference to Exhibit 10.8
                                     of  Synovus' Annual Report on Form 10-K for
                                     the fiscal year ended December 31, 1992, as
                                     filed  with  the  Commission  on  March 29,
                                     1993.

                           10.9      1991  Stock  Option Plan for Key Executives
                                     of  Synovus  incorporated  by  reference to
                                     Exhibit  10.9  of Synovus' Annual Report on
                                     Form   10-K  for  the   fiscal  year  ended
                                     December  31,  1992,   as  filed  with  the
                                     Commission on March 29, 1993.

                           10.10    Synovus   Financial   Corp.  1992  Long-Term
                                    Incentive Plan  incorporated by reference to
                                    Exhibit  10.10 of Synovus'  Annual Report on
                                    Form 10-K for the fiscal year ended December
                                    31, 1992,  as filed with the  Commission  on
                                    March 29, 1993.

                           10.11    Agreement in Connection with Use of Aircraft
                                    incorporated  by reference to Exhibit  10.11
                                    of Synovus'  Annual  Report on Form 10-K for
                                    the fiscal year ended  December 31, 1992, as
                                    filed with the Commission on March 29, 1993.

                           10.12    Life   Insurance   Trusts   incorporated  by
                                    reference  to  Exhibit  10.12   of  Synovus'
                                    Annual Report on  Form  10-K  for the fiscal
                                    year ended  December 31, 1992, as filed with
                                    the  Commission on March 29, 1993.

                           10.13    Supplemental     Compensation     Agreement,
                                    Incentive   Compensation    Agreements   and
                                    Performance   Compensation   Agreement  with
                                    Richard  E.  Anthony;  which Agreements were
                                    assumed by Synovus on December 31, 1992 as a
                                    result   of   its   acquisition   of   First
                                    Commercial Bancshares, Inc.; and which stock
                                    awards made pursuant to  the Agreements were
                                    converted  at  a  ratio  of  1.5  to  1, the
                                    exchange  ratio  applicable  to  the  merger
                                    incorporated  by  reference to Exhibit 10.13
                                    of  Synovus'  Annual Report on Form 10-K for
                                    the  fiscal year ended December 31, 1992, as
                                    filed with the Commission on March 29, 1993.

                           10.14    1993 Split  Dollar  Insurance  Agreement  of
                                    Synovus incorporated by reference to Exhibit
                                    10.14    of   Synovus'  Annual   Report   on
                                    Form 10-K   for  the   fiscal   year   ended

                                       13


                                    December  31,  1993,  as  filed   with   the
                                    Commission  on March 28, 1994.

                           10.15    1995 Split  Dollar  Insurance  Agreement  of
                                    Synovus incorporated by reference to Exhibit
                                    10.15 of Synovus' Annual Report on Form 10-K
                                    for the fiscal year ended December 31, 1994,
                                    as filed  with the  Commission  on March 24,
                                    1995.

                           10.16    Synovus   Financial   Corp.  1995  Long-Term
                                    Incentive Plan  incorporated by reference to
                                    Exhibit  10.16 of Synovus'  Annual Report on
                                    Form 10-K for the fiscal year ended December
                                    31, 1994,  as filed with the  Commission  on
                                    March 24, 1995.

                           10.17    Employment  Agreement  of  Robert V. Royall,
                                    Jr. and Employment and Retirement Agreements
                                    of  William   L.  Pherigo  incorporated   by
                                    reference  to  Exhibit  10.17   of  Synovus'
                                    Annual Report on Form  10-K  for  the fiscal
                                    year ended  December 31, 1995, as filed with
                                    the Commission on March 25, 1996.

                           10.18    Synovus  Financial   Corp.  Executive  Bonus
                                    Plan  incorporated  by  reference to Exhibit
                                    10.18 of Synovus' Annual Report on Form 10-K
                                    for the fiscal year ended December 31, 1995,
                                    as  filed  with  the Commission on March 25,
                                    1996.

                           10.19    Change of Control Agreements incorporated by
                                    reference   to  Exhibit  10.19  of  Synovus'
                                    Annual  Report  on  Form 10-K for the fiscal
                                    year  ended December 31, 1995, as filed with
                                    the Commission on March 25, 1996.

                           10.20    Consulting Agreement of Joe E. Beverly.

                           11.1     Statement  of  Computation of Net Income Per
                                    Common Share.
                                    
                           13.1     Certain  specified   pages  of Synovus' 1996
                                    Annual  Report  to  Shareholders  which  are
                                    specifically    incorporated    herein    by
                                    reference.

                           20.1     Proxy  Statement, for  the Annual Meeting of
                                    Shareholders  of Synovus to be held on April
                                    17, 1997, 

                                       14


                                    certain    specified    pages   of     which
                                    are  specifically  incorporated   herein  by
                                    reference.

                           21.1     Subsidiaries of Synovus Financial Corp.

                           23.1     Independent Auditors' Consents.

                           24.1     Powers  of   Attorney   contained   on   the
                                    signature  pages  of  the 1996 Annual Report
                                    on Form 10-K.

                           27.1     Financial Data Schedule (for SEC use only).

                           99.1     Annual Report on Form 11-K  for the  Synovus
                                    Financial Corp. Employee Stock Purchase Plan
                                    for  the year ended December 31, 1996 (to be
                                    filed as an amendment hereto within 120 days
                                    of the  end of  the  period  covered by this
                                    report).

                           99.2     Annual Report on Form  11-K  for the Synovus
                                    Financial Corp. Director Stock Purchase Plan
                                    for  the year ended December 31, 1996 (to be
                                    filed as an amendment hereto within 120 days
                                    of  the  end  of the  period covered by this
                                    report).

         Synovus agrees to furnish the Commission,  upon request, a copy of each
instrument with respect to issues of long-term debt. The principal amount of any
individual instrument,  which has not been previously filed, does not exceed ten
percent of the total assets of Synovus and its  subsidiaries  on a  consolidated
basis.

         (b)      Reports on Form 8-K.

                  None.




                                       15




                                   SIGNATURES

         Pursuant to the  requirements  of Section 13 or 15(d) of the Securities
Exchange Act of 1934, as amended,  Synovus  Financial Corp. has duly caused this
report to be signed on its behalf by the undersigned, thereunto duly authorized.

                                   SYNOVUS FINANCIAL CORP.
                                            (Registrant)

March 5, 1997                      By:/s/James H. Blanchard
                                      ---------------------
                                       James H. Blanchard,
                                       Chairman of the Board and
                                       Principal Executive Officer


                                POWER OF ATTORNEY

         KNOW  ALL MEN BY THESE  PRESENTS,  that  each  person  whose  signature
appears below  constitutes and appoints James H. Blanchard,  James D. Yancey and
Stephen  L.  Burts,  Jr.,  and  each  of  them,  his  or  her  true  and  lawful
attorney(s)-in-fact   and  agent(s),   with  full  power  of  substitution   and
resubstitution,  for him or her and in his or her name,  place and stead, in any
and all capacities, to sign any or all amendments to this report and to file the
same, with all exhibits and schedules thereto, and other documents in connection
therewith,  with the  Securities  and Exchange  Commission,  granting  unto said
attorney(s)-in-fact and agent(s) full power and authority to do and perform each
and every  act and thing  requisite  and  necessary  to be done in and about the
premises, as fully to all intents and purposes as he or she might or could do in
person,  hereby ratifying and confirming all that said  attorney(s)-in-fact  and
agent(s), or their substitute(s),  may lawfully do or cause to be done by virtue
hereof.

         Pursuant  to the  requirements  of Section  13 or 15(d) the  Securities
Exchange Act of 1934,  as amended,  this report has been signed by the following
persons in the capacities and on the dates indicated.


/s/William B. Turner                                        Date: March 5, 1997
- ------------------------------------
William B. Turner,
Director and Chairman of
the Executive Committee


/s/James H. Blanchard                                       Date: March 5, 1997
- -----------------------------------
James H. Blanchard,
Chairman of the Board and
Principal Executive Officer

                                       16





/s/John T. Oliver, Jr.                                      Date: March 5, 1997
- ------------------------------                         
John T. Oliver, Jr.,
Director and Vice Chairman
of the Executive Committee


/s/James D. Yancey                                          Date: March 5, 1997
- ------------------------------                      
James D. Yancey,
Vice Chairman of the Board


/s/Richard E. Anthony                                       Date: March 5, 1997
- -----------------------------                       
Richard E. Anthony,
Vice Chairman of the Board


/s/Walter M. Deriso, Jr.                                    Date: March 5, 1997
- -----------------------------                       
Walter M. Deriso, Jr.,
Vice Chairman of the Board


/s/Stephen L. Burts, Jr.                                    Date: March 5, 1997
- ----------------------------                        
Stephen L. Burts, Jr.,
President


/s/G. Sanders Griffith, III                                 Date: March 5, 1997
- -----------------------------                         
G. Sanders Griffith, III,
Senior Executive Vice President,
General Counsel and Secretary


/s/Thomas J. Prescott                                       Date: March 5, 1997
- ------------------------------
Thomas J. Prescott,
Executive Vice President, Treasurer,
Principal Accounting and Financial Officer


/s/Jay C. McClung                                           Date: March 5, 1997
- ------------------------------                      
Jay C. McClung,
Executive Vice President


/s/Calvin Smyre                                             Date: March 5, 1997
- -----------------------------                       
Calvin Smyre,
Executive Vice President

                                       17







- ----------------------------------                          Date: 
Daniel P. Amos,
Director


/s/Joe E. Beverly                                           Date: March 5, 1997
- ----------------------------------                  
Joe E. Beverly,
Director


/s/Richard Y. Bradley                                       Date: March 5, 1997
- ---------------------------------                       
Richard Y. Bradley,
Director


/s/C. Edward Floyd                                          Date: March 5, 1997
- --------------------------------                      
C. Edward Floyd,
Director


/s/Gardiner W. Garrard, Jr.                                 Date: March 5, 1997
- ---------------------------------                    
Gardiner W. Garrard, Jr.,
Director


/s/V. Nathaniel Hansford                                    Date: March 5, 1997
- --------------------------------                     
V. Nathaniel Hansford,
Director


/s/John P. Illges, III                                      Date: March 5, 1997
- --------------------------------                          
John P. Illges, III,
Director


/s/Mason H. Lampton                                         Date: March 5, 1997
- -------------------------------                      
Mason H. Lampton,
Director


- -------------------------------                             Date: 
Elizabeth C. Ogie,
Director

                                       18





/s/H. Lynn Page                                             Date: March 5, 1997
- ---------------------------                         
H. Lynn Page,
Director


/s/William L. Pherigo                                       Date: March 5, 1997
- ----------------------------                         
William L. Pherigo,
Director


/s/Robert V. Royall, Jr.                                    Date: March 5, 1997
- ----------------------------                         
Robert V. Royall, Jr.,
Director


/s/George C. Woodruff, Jr.                                  Date: March 5, 1997
- ---------------------------                          
George C. Woodruff, Jr.,
Director

                                       19

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