EXHIBIT 99.1


FOR IMMEDIATE RELEASE                      FOR MORE INFORMATION CONTACT:
March 12, 1998                             Media - Patricia Cameron
                                                   (318) 388-9674
                                                   pcameron@iamerica.net
                                           Investors - Jeffrey S. Glover
                                                       (318) 388-9648
                                                       jglover@iamerica.net

CENTURY TO PURCHASE 19 WISCONSIN EXCHANGES FROM AMERITECH
MONROE, LA. . . .

Ameritech  and  Century  Telephone  Enterprises,   Inc.,  have  entered  into  a
definitive  agreement  under which  Century will  purchase the assets of some of
Ameritech's  local  telephone  operations and directory  publishing  business in
northern  and  parts  of  central   Wisconsin.   The  cash  transaction  is  for
approximately  $225  million  and is  expected  to close in the fourth  quarter,
pending regulatory approval.

The sale will include the property and equipment  that serves 68,000  customers,
or 85,000 telephone lines, as well as directory  publishing  operations for nine
telephone  directories.  The properties to be acquired are adjacent to Century's
existing operations. With the acquisition,  Century will serve 330,000 telephone
lines in Wisconsin.  Century is the third largest local telephone company in the
state.

The 21  communities  served  by the 19  exchanges  include:  Ashland,  Bayfield,
Cornell, Hurley,  Ladysmith,  Saxon, Stanley,  Superior,  Washburn,  McAllister,
Marinette,   Oconto,  Oconto  Falls,  Peshtigo,  Baraboo,  Berlin,  Green  Lake,
Mazomanie, North Freedom, Princeton and Redgranite.

"This  agreement  is another  major step in  Century's  efforts to  aggressively
expand our presence in Wisconsin's  rural and smaller urban  communities,"  said
Glen F. Post III, Century's president and chief executive officer.  "It supports
our geographic  clustering  strategy,  with Wisconsin being our largest state in
terms of telephone lines served."

"Century will combine these new territories  with our existing  service areas in
neighboring communities, enabling us to enhance network efficiencies and provide
our new and existing  customers with the highest quality service possible," Post
said.

Customers will see no change in their area codes,  telephone  numbers,  or local
calling areas,  and customer rates for local  telephone  service will remain the
same, under terms of the agreement.

"The sale truly is a win-win opportunity for both companies and shareowners,"
said Ellen M. Gardner, president of Ameritech Wisconsin. "Customers in these
areas will benefit because of the proximity of these exchanges to Century's
operations. That allows Ameritech to more effectively focus our resources on
our remaining customers, which creates value for our shareowners."

The  exchanges  that Century will  acquire  represent  less than five percent of
Ameritech's  telephone  operations in  Wisconsin,  which now include 2.2 million
lines and 6,500 employees in the state.

Customers who will be served by Century will be receiving  more  information  in
the mail. In addition,  both  companies  have  established a special  hotline at
1-800-316-7765 to respond to questions from customers.

Century (NYSE: CTL) is the 10th largest local exchange company,  based on number
of telephone lines, and the 10th largest cellular  company,  based on population
equivalents  owned, in the U.S. Century provides a full range of  communications
services including local, wireless, long distance, voice mail, data services and
Internet access to more than two million  customers in 21 states.  Headquartered
in Monroe, LA, Century (www.centurytel.com) is recognized as a leader in serving
small urban and rural markets with high-quality, affordable services.

Century currently has 245,000 lines in 96 Wisconsin  exchanges.  Century has 835
employees  in Wisconsin  and  maintains  regional  wireline  headquarters  in La
Crosse.

Ameritech  (NYSE:  AIT)  serves  millions  of  customers  in 50  states  and  40
countries. Ameritech provides a full range of communications services, including
local and long distance telephone,  cellular, paging, security monitoring, cable
TV,  Internet  services  and more.  One of the world's  100  largest  companies,
Ameritech  (www.ameritech.com)  has 74,000 employees,  1 million shareowners and
more than $25 billion in assets.

In  addition  to  historical   information,   this  release   includes   certain
forward-looking  statements that are subject to  uncertainties  that could cause
Century's  actual  results  to  differ  materially  from such  statements.  Such
uncertainties   include   but  are  not  limited  to:  the  effects  of  ongoing
deregulation  in the  telecommunications  industry;  the effects of greater than
anticipated competition in the Company's markets; possible changes in the demand
for the Company's  products and services;  the Company's ability to successfully
introduce new offerings on a timely and cost-effective basis; the risks inherent
in rapid  technological  change; the Company's ability to effectively manage its
growth,  including  integrating  newly  acquired  operations  into the Company's
operations;  and the effects of more general  factors such as changes in overall
market or economic  conditions or in  legislation,  regulation or public policy.
These and other uncertainties related to the Company's business are described in
greater  detail in the Company's  Quarterly  Report on Form 10-Q for the quarter
ended June 30, 1997.

FACT SHEET

Ameritech  and  Century  Telephone  Enterprises,   Inc.,  have  entered  into  a
definitive agreement under which Century will purchase the assets of Ameritech's
local telephone  operations and directory  publishing business in 21 communities
covering 19 exchanges in northern and parts of central Wisconsin.  The sale, for
approximately  $225 million in cash,  will include all property and equipment in
the exchanges.

The 21 communities  include:  Ashland,  Bayfield,  Cornell,  Hurley,  Ladysmith,
Saxon, Stanley, Superior, Washburn, McAllister, Marinette, Oconto, Oconto Falls,
Peshtigo,  Baraboo, Berlin, Green Lake, Mazomanie,  North Freedom, Princeton and
Redgranite.

The following  telephone  exchange  prefixes are affected:  (715 area code) 239,
373,  392, 394, 395, 398, 399, 532, 561, 582, 644, 682, 685, 732, 735, 779, 893.
(920 area code) 294,  295,  361,  566,  834, 846. (608 area code) 355, 356, 522,
795.

Sixty-eight  thousand  customers will be affected by the sale.  This  represents
85,000 telephone lines and corresponding  telephone numbers,  500 pay phones, 23
switching  offices and equipment,  37 buildings and nine telephone  directories.
The sale  represents  less than 5 percent of  Ameritech's  total  phone lines in
Wisconsin.

Fifty Ameritech employees work in these areas.  Ameritech  anticipates  offering
affected   employees   jobs   elsewhere   within  the  company  based  on  their
qualifications.  Century  also  will be  hiring  in  these  areas  and  affected
Ameritech employees will be actively considered by Century.

Regulatory  approval from the Federal  Communications  Commission  (FCC) and the
U.S.  Department of Justice are required  before the sale can be completed.  All
customers  currently  receiving  local phone  service  from  Ameritech in the 21
communities  will become  Century  customers  once the sale is approved  and the
transaction is finalized.  Approval is expected near the end of this year.  Both
companies  also  will  review  details  of the  sale  with  the  Public  Service
Commission (PSC) of Wisconsin.

Local  service  rates in the 21  affected  communities  will  remain the same as
Ameritech's at least until the year 2000.

Century  expects to provide  initial  financing  through  its  committed  credit
facilities.  While  permanent  financing  plans will be determined  once further
analysis  of the  impact  of  non-strategic  asset  dispositions  is  completed,
management  intends,  subject  to  market  conditions,  to  implement  permanent
financing  consistent  with its goal of  achieving a  long-term  debt-to-capital
target ratio of 50 percent.

Century has provided quality telephone service in Wisconsin communities for more
than 25 years.  It has been  expanding its presence in Wisconsin and the rest of
the country. Last year, Century acquired Pacific Telecom (PTI) and Pecoco, Inc.,
providers of local exchange services in Wisconsin.  Century's Wisconsin presence
covers (not including the transaction with Ameritech) 245,000 telephone lines in
96 exchanges, 835 employees and a regional wireline office in La Crosse.

Century is the 10th largest local  exchange  company in the U.S. based on number
of telephone  lines,  and the 3rd largest local  exchange  company in Wisconsin.
Century offers a range of  communications  services,  including  local exchange,
wireless,  long distance,  voice mail, data services and Internet access to more
than 2 million  customers in 21 states.  Its market  niche is serving  rural and
small urban territories.

Customers  in the areas  being  purchased  by  Century  will be  receiving  more
information in the mail.  Customers will keep their existing  telephone  numbers
and will not have to do anything  differently  regarding their existing service.
In addition, both companies have established a special hotline at 1-800-316-7765
to respond to questions from customers.