================================================================================

                                    FORM 10-Q

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


           [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

                  For the quarterly period ended March 31, 2000
                                       OR

          [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

           For the transition period from ________  to _______
                           Commission File No. 1-2217

                              The Coca-Cola Company

             (Exact name of Registrant as specified in its Charter)

            Delaware                                        58-0628465
 (State or other jurisdiction of                          (IRS Employer
  incorporation or organization)                       Identification No.)


        One Coca-Cola Plaza                                   30313
          Atlanta, Georgia                                  (Zip Code)
(Address of principal executive offices)


      Registrant's telephone number, including area code (404) 676-2121



Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  Registrant  was
required  to file  such  reports)  and  (2)  has  been  subject  to such  filing
requirements for the past 90 days.

                                 Yes  X       No
                                     ----        ----


Indicate the number of shares outstanding of each of the Registrant's classes of
Common Stock as of the latest practicable date.

          Class of Common Stock                   Outstanding at April 28, 2000
          ---------------------                   -----------------------------
              $.25 Par Value                           2,475,092,541 Shares


================================================================================







                     THE COCA-COLA COMPANY AND SUBSIDIARIES

                                      Index

                          Part I. Financial Information

Item 1.    Financial Statements (Unaudited)                         Page Number

           Condensed Consolidated Balance Sheets
              March 31, 2000 and December 31, 1999                       3

           Condensed Consolidated Statements of Income
              Three months ended March 31, 2000 and 1999                 5

           Condensed Consolidated Statements of Cash Flows
              Three months ended March 31, 2000 and 1999                 6

           Notes to Condensed Consolidated Financial Statements          7

Item 2.    Management's Discussion and Analysis of Financial
              Condition and Results of Operations                       14

Item 3.    Quantitative and Qualitative Disclosures
              About Market Risk                                         24

                         Part II. Other Information

Item 4.    Submission of Matters to a Vote of Security Holders          25

Item 6.    Exhibits and Reports on Form 8-K                             27



                                        2



Part I.   Financial Information

Item 1.   Financial Statements (Unaudited)

                     THE COCA-COLA COMPANY AND SUBSIDIARIES

                      CONDENSED CONSOLIDATED BALANCE SHEETS
                                   (UNAUDITED)
                         (In millions except share data)

                                     ASSETS



                                                  March 31,      December 31,
                                                    2000             1999
                                                ----------       -----------
                                                           
CURRENT
      Cash and cash equivalents                 $     2,454      $     1,611
      Marketable securities                             230              201
                                                -----------      -----------
                                                      2,684            1,812

      Trade accounts receivable, less
        allowances of $34 at March 31
        and $26 at December 31                        1,495            1,798
      Inventories                                     1,223            1,076
      Prepaid expenses and other assets               2,023            1,794
                                                -----------      -----------
TOTAL CURRENT ASSETS                                  7,425            6,480
                                                -----------      -----------
INVESTMENTS AND OTHER ASSETS
     Equity method investments
         Coca-Cola Enterprises Inc.                     704              728
         Coca-Cola Amatil Ltd                         1,103            1,133
         Coca-Cola Beverages plc                        753              788
         Other, principally bottling companies        3,460            3,793
     Cost method investments,
          principally bottling companies                340              350
     Marketable securities and other assets           2,217            2,124
                                                -----------      -----------
                                                      8,577            8,916
                                                -----------      -----------

PROPERTY, PLANT AND EQUIPMENT
       Land                                             218              215
       Buildings and improvements                     1,729            1,528
       Machinery and equipment                        4,498            4,527
       Containers                                       164              201
                                               ------------      -----------
                                                      6,609            6,471

          Less allowances for depreciation            2,347            2,204
                                               ------------      -----------
                                                      4,262            4,267
                                               ------------      -----------

GOODWILL AND OTHER INTANGIBLE ASSETS                  1,959            1,960
                                               ------------      -----------
                                               $     22,223      $    21,623
                                       ============      ===========


                                        3




                     THE COCA-COLA COMPANY AND SUBSIDIARIES

                      CONDENSED CONSOLIDATED BALANCE SHEETS
                                   (UNAUDITED)
                         (In millions except share data)

                      LIABILITIES AND SHARE-OWNERS' EQUITY




                                                    March 31,      December 31,
                                                      2000             1999
                                                   ----------      -----------
                                                             
CURRENT
      Accounts payable and accrued expenses        $    3,892      $    3,714
      Loans and notes payable                           6,252           5,112
      Current maturities of long-term debt                260             261
      Accrued income taxes                                723             769
                                                   ----------      ----------
TOTAL CURRENT LIABILITIES                              11,127           9,856
                                                   ----------      ----------


LONG-TERM DEBT                                            853             854
                                                   ----------      ----------

OTHER LIABILITIES                                         850             902
                                                   ----------      ----------

DEFERRED INCOME TAXES                                     491             498
                                                   ----------      ----------


SHARE-OWNERS' EQUITY
      Common stock, $.25 par value
        Authorized: 5,600,000,000 shares
        Issued: 3,470,546,025 shares at March 31;
          3,466,371,904 shares at December 31             868             867
      Capital surplus                                   2,687           2,584
      Reinvested earnings                              20,295          20,773
      Accumulated other comprehensive income and
        unearned compensation on restricted stock      (1,680)         (1,551)
                                                    ----------      ----------
                                                       22,170          22,673

      Less treasury stock, at cost
        (996,657,866 shares at March 31;
        994,796,786 shares at December 31)             13,268          13,160
                                                   ----------      ----------
                                                        8,902           9,513
                                                   ----------      ----------

                                                   $   22,223      $   21,623
                                                   ==========      ==========

<FN>
See Notes to Condensed Consolidated Financial Statements.



                                        4





                     THE COCA-COLA COMPANY AND SUBSIDIARIES

                   CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                                   (UNAUDITED)
                       (In millions except per share data)




                                                      Three Months Ended
                                                            March 31,
                                                    ------------------------
                                                       2000            1999
                                                    ---------       ---------
                                                              

NET OPERATING REVENUES                              $   4,391       $   4,400
Cost of goods sold                                      1,398           1,303
                                                    ---------       ---------

GROSS PROFIT                                            2,993           3,097
Selling, administrative and general expenses            2,073           1,953
Other operating charges                                   680               -
                                                    ---------       ---------

OPERATING INCOME                                          240           1,144

Interest income                                            67              64
Interest expense                                           99              77
Equity income (loss) - net                                (85)            (95)
Other income (loss) - net                                 (26)             46
                                                    ---------       ---------

INCOME BEFORE INCOME TAXES                                 97           1,082

Income taxes                                              155             335
                                                    ---------       ---------

NET INCOME (LOSS)                                   $     (58)      $     747
                                                    =========       =========

BASIC NET INCOME (LOSS) PER SHARE                   $   (0.02)      $     .30
                                                    =========       =========

DILUTED NET INCOME (LOSS) PER SHARE                 $   (0.02)      $     .30
                                                    =========       =========

DIVIDENDS PER SHARE                                 $     .17       $     .16
                                                    =========       =========

AVERAGE SHARES OUTSTANDING                              2,472           2,466
                                                    =========       =========

Dilutive effect of stock options                            -              21
                                                    ---------       ---------

AVERAGE SHARES OUTSTANDING ASSUMING DILUTION            2,472           2,487
                                                    =========       =========

<FN>
See Notes to Condensed Consolidated Financial Statements.



                                        5




                     THE COCA-COLA COMPANY AND SUBSIDIARIES

                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (UNAUDITED)
                                  (In millions)



                                                       Three Months Ended
                                                            March 31,
                                                    --------------------------
                                                        2000           1999
                                                    ----------      ----------
                                                              
OPERATING ACTIVITIES
 Net income (loss)                                  $     (58)      $     747
 Depreciation and amortization                            217             190
 Deferred income taxes                                    (54)            (15)
 Equity (income) loss, net of dividends                    87              99
 Foreign currency adjustments                              70              52
 Other operating charges                                  616               -
 Other items                                               (8)             75
 Net change in operating assets and liabilities          (701)           (811)
                                                    ---------       ---------
  Net cash provided by operating activities               169             337
                                                    ---------       ---------

INVESTING ACTIVITIES
 Acquisitions and investments,
  principally trademarks and bottling companies           (73)           (275)
 Purchases of investments and other assets               (137)            (85)
 Proceeds from disposals of investments
  and other assets                                         24              35
 Purchases of property, plant and equipment              (227)           (228)
 Proceeds from disposals of property, plant
  and equipment                                             3               6
 Other investing activities                                15              35
                                                    ---------       ---------
  Net cash used in investing activities                  (395)           (512)
                                                    ---------       ---------
  Net cash used in operations
   after reinvestment                                    (226)           (175)
                                                    ---------       ---------

FINANCING ACTIVITIES
 Issuances of debt                                      3,112             535
 Payments of debt                                      (2,014)            (15)
 Issuances of stock                                        84              48
 Purchases of stock for treasury                         (108)             (5)
 Dividends                                                  -            (338)
                                                    ---------       ---------
  Net cash provided by financing activities             1,074             225
                                                    ---------       ---------

EFFECT OF EXCHANGE RATE CHANGES ON
 CASH AND CASH EQUIVALENTS                                 (5)           (105)
                                                    ---------       ---------

CASH AND CASH EQUIVALENTS
 Net increase (decrease) during the period                843             (55)
 Balance at beginning of period                         1,611           1,648
                                                   ----------       ---------

  Balance at end of period                         $    2,454       $   1,593
                                                   ==========       =========

<FN>
See Notes to Condensed Consolidated Financial Statements.



                                        6









                     THE COCA-COLA COMPANY AND SUBSIDIARIES

              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                                   (UNAUDITED)

NOTE A - BASIS OF PRESENTATION

     The accompanying unaudited condensed consolidated financial statements have
been prepared in accordance with generally  accepted  accounting  principles for
interim  financial  information and with the  instructions to Form 10-Q and Rule
10-01 of Regulation  S-X. They do not include all information and notes required
by generally accepted accounting  principles for complete financial  statements.
However,  except as disclosed  herein,  there has been no material change in the
information disclosed in the notes to consolidated financial statements included
in the Annual Report on Form 10-K of The Coca-Cola Company (our Company) for the
year ended  December 31, 1999.  In the opinion of  Management,  all  adjustments
(consisting  of  normal  recurring  accruals)  considered  necessary  for a fair
presentation  have been included.  Operating  results for the three month period
ended March 31, 2000, are not necessarily  indicative of the results that may be
expected for the year ending December 31, 2000.

     Certain  amounts  in  our  prior  period  financial  statements  have  been
reclassified to conform to the current period presentation.


NOTE B - SEASONAL NATURE OF BUSINESS

     Unit sales of soft drink and noncarbonated  beverage products are generally
greater in the second and third quarters due to seasonal factors.


NOTE C - COMPREHENSIVE INCOME (LOSS)

     For the first  three  months  of 2000,  total  comprehensive  loss was $205
million,  primarily  reflecting a net reduction for foreign currency translation
of  approximately  $108  million and a net  decrease in the  unrealized  gain on
available-for-sale  securities of approximately $39 million. Total comprehensive
income was $285 million for the first three months of 1999, primarily reflecting
a net reduction for foreign currency translation of approximately $476 million.


                                        7











        NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)


NOTE D - INCOME TAXES

     Our  effective  tax rate was 160  percent  for the  first  quarter  of 2000
compared  to 31  percent  for the  first  quarter  of 1999.  The  change  in our
effective  tax rate in 2000 was primarily the result of our current inability to
realize a tax benefit on the $405 million impairment  charges,  as discussed in
"Note G - Other  Operating  Charges".  Excluding  the impact of these impairment
charges,  the effective tax rate on operations was 31 percent for the first
quarter of 2000 which  reflects  tax benefits  derived  from  significant
operations  outside the United  States,  which are taxed at rates lower than the
U.S. statutory rate of 35 percent.

     During the first  quarter of 2000,  the United  States and Japanese  taxing
authorities entered into an Advance Pricing Agreement (APA) whereby the level of
royalties paid by the Coca-Cola  (Japan)  Company,  Ltd. (our Subsidiary) to our
Company has been  established  for the years 1993 through 2001.  Pursuant to the
terms of the APA, our  Subsidiary  has filed amended  returns for the applicable
periods  reflecting the negotiated  royalty rate. These amended returns resulted
in the payment during the first quarter of additional Japanese taxes, the effect
of which on both our  financial  performance  and our effective tax rate was not
material, due primarily to offsetting tax credits on our U.S. income tax return.
The majority of the  offsetting  tax credits are expected to be realized  within
the next twelve months.


                                        8












        NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)


NOTE E - ACCOUNTING PRONOUNCEMENTS

     In June 1998,  the  Financial  Accounting  Standards  Board  (FASB)  issued
Statement of Financial Accounting Standards No. 133 (SFAS No. 133),  "Accounting
for Derivative  Instruments and Hedging  Activities." The statement requires all
derivatives  to be recorded on the balance  sheet at fair value and  establishes
new accounting  rules for hedging  instruments.  In June 1999, the FASB deferred
the effective  date of SFAS No. 133 for one year,  making it now  applicable for
fiscal years beginning after June 15, 2000. We are assessing the impact SFAS No.
133 will have on our Consolidated Financial Statements.


NOTE F - OPERATING SEGMENTS

     Effective  January 1, 2000,  two of our Company's  operating  segments were
geographically  reconfigured  and  renamed.  The  Middle  East and North  Africa
Division was added to the Africa Group, which changed its name to the Africa and
Middle  East  Group.  At the same time the Middle and Far East  Group,  less the
relocated  Middle East and North Africa  Division,  changed its name to the Asia
Pacific  Group.  Prior period amounts have been  reclassified  to conform to the
current period presentation.

     Our  Company's   operating   structure  includes  the  following  operating
segments:  the North  America Group  (including  The Minute Maid  Company);  the
Africa and Middle East Group; the Greater Europe Group; the Latin America Group;
the Asia Pacific Group; and Corporate.  The North America Group includes the
United States and Canada.


                                        9












        NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)


NOTE F - OPERATING SEGMENTS (Continued)

     Information  about our Company's  operations as of and for the three months
ended  March  31,  2000 and  1999,  by  operating  segment,  is as  follows  (in
millions):






                                          Africa
                                             and
                             North        Middle       Greater          Latin          Asia
                           America          East        Europe        America       Pacific       Corporate       Consolidated

                         ---------     ---------     ---------      ---------     ---------       ---------       ------------
                                                                                             
2000

Net operating
  revenues               $   1,797     $     139     $     978      $     505     $     964       $       8       $   4,391
Operating income {1,2}         274             3           348            224          (339)           (270)            240
Identifiable
  operating
  assets                     4,308           682         2,029          2,042         2,394           4,408          15,863
Investments                    136           337         1,781          1,863         1,477             766           6,360

1999

Net operating
  revenues               $   1,677     $     190     $   1,089      $     507     $     903       $      34       $   4,400
Operating income               357            52           384            250           261            (160)          1,144
Identifiable
  operating
  assets                     3,783           578         2,166          1,624         2,411           2,433          12,995
Investments                    135           325         1,950          1,667         1,580             830           6,487

     Intercompany transfers between operating segments are not material.

<FN>
1    Operating income was reduced by $3 million for North America, $397 million
     for Asia Pacific and $5 million for Corporate as a result of other
     operating charges recorded for asset impairments.

2    Operating  income was reduced by $43 million for North America,  $2 million
     for Africa and Middle East, $5 million for Greater Europe,  $18 million for
     Latin America, $90 million for Asia Pacific, and $117 million for Corporate
     as a result  of  other  operating  charges  associated  with the  Company's
     organizational realignment.



                                        10











        NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)


NOTE G - OTHER OPERATING CHARGES

     In the first quarter of 2000,  we recorded  charges of  approximately  $680
million.  Of this  $680  million,  approximately  $405  million  related  to the
impairment of certain bottling,  manufacturing and intangible assets,  primarily
within our Indian bottling  operations.  In January 2000, we announced our plans
to perform a comprehensive  review of our India bottling  franchise  investments
during the first quarter of 2000 with the intention of streamlining the business
and evaluating the carrying value of the long-lived  assets. As a result of this
review,  we determined  that the  long-lived  assets within our Indian  bottling
operations were impaired. Therefore, an impairment charge was recorded to reduce
the  carrying  value of the  identified  assets to fair  value.  Fair  value was
derived  using cash flow  analysis.  The charge was  primarily the result of our
revised outlook for the Indian beverage market including the future expected tax
environment. The remaining carrying value of long-lived assets within our Indian
bottling operations, as of March 31, 2000, was approximately $300 million.

     The  remainder  of the $680 million  charge,  approximately  $275  million,
related to costs associated with the Company's  organizational  realignment (the
Realignment). In January 2000, the Company announced that it was undertaking the
Realignment  which will  reduce  our  workforce  around  the world and  transfer
responsibilities  from our corporate  headquarters  to local  revenue-generating
operating  units.  The intent of the  Realignment  is to  effectively  align our
corporate resources, support systems, and business culture to fully leverage the
local capabilities of our system.


                                        11









        NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)


NOTE G - OTHER OPERATING CHARGES (Continued)

     Employees  have been  separated  from  almost all  functional  areas of the
Company's  operations including certain activities which have been outsourced to
third parties. The total number of employees separated as of March 31, 2000, was
approximately  2,225.  Employees  separating from the Company as a result of the
Realignment  have  been  offered  severance  or early  retirement  packages,  as
appropriate,  which include both  financial  and  non-financial  components.  As
further discussed in Management's Discussion and Analysis of Financial Condition
and Results of Operations,  the total workforce  reduction under the Realignment
includes employees separated from the Company as well as the elimination of open
positions  and contract  labor.  During the first  quarter of 2000,  the Company
incurred total Realignment expenses pretax of $275 million. This amount includes
costs associated with involuntary  termination,  voluntary  retirement and other
direct costs associated with  implementing  the Realignment.  Other direct costs
include  repatriating  and  relocating  employees  to local  markets,  and costs
associated  with  the  development,  communication  and  administration  of  the
Realignment.

     The accrued Realignment expenses and amounts charged against the accrual as
of March 31, 2000, were as follows (in millions):



                                                                                                   Accrued
                                                   Charge        Payments        Non-Cash          Balance
                                               ----------       ---------       ---------        ---------
Description
- -----------
                                                                                     
Employees Involuntarily Separated
     Severance Pay and Benefits                $       68       $     (18)      $       -        $      50
     Outside services - Legal, Outplacement,
       Consulting                                      12              (3)              -                9
     Other - primarily asset write-downs               15               -             (15)               -

Employees Voluntarily Separated
     Special Retirement Pay and Benefits              168             (39)              -              129
     Outside Services - Legal, Outplacement,
            Consulting                                  4              (1)              -                3

Other Direct Costs                                      8              (3)              -                5
                                               ----------       ---------       ---------        ---------
                                               $      275       $     (64)      $     (15)       $     196
                                               ----------       ---------       ---------        ---------

                                        12








        NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (Continued)


NOTE G - OTHER OPERATING CHARGES (Continued)

     In December of 1999, the Company  recorded a $196 million charge related to
the impairment of the distribution and bottling assets of our vending operations
in Japan and our bottling  operations  in the Baltics.  This charge  reduced the
carrying value of these assets to their fair value less cost to sell. Management
has  committed  to a plan to sell  the  Company's  ownership  interest  in these
operations  during the year 2000. No circumstances  have arisen during the first
three months of 2000 to alter management's original expectation for the disposal
of these assets.  The remaining carrying value of long-lived assets within these
operations  and the income from  operations on an after-tax  basis as of and for
the three month period ending March 31, 2000,  were  approximately  $145 million
and $6 million, respectively.



                                        13







Item 2.         Management's Discussion and Analysis of Financial
                    Condition and Results of Operations




                              RESULTS OF OPERATIONS

BEVERAGE VOLUME
     In the first quarter of 2000, our worldwide unit case volume increased
3 1/2 percent on a reported basis and 2 percent on a comparable basis in
comparison to the first quarter of 1999.  (Reference to "comparable"  changes in
volume are computed  based on the  exclusion of the  Schweppes  brands  acquired
during the third quarter of 1999.) The increase in unit case volume reflects the
strong performance in international  markets, such as Mexico,  Brazil, Spain and
Japan.  Reported gallon sales of concentrates and syrups decreased by 4 percent.
The decrease in gallon  shipments was  attributable to the planned  reduction of
concentrate  inventory by selected  bottlers  within the  Coca-Cola  system.  In
January  2000,  we announced  the  intention of the  Coca-Cola  system to reduce
concentrate  inventory levels at selected  bottlers.  This was based on a review
performed in  conjunction  with bottlers  around the world in order to determine
the  optimum  level  of  bottler  concentrate  inventories.  Management  of  the
Coca-Cola system  determined that  opportunities  existed to reduce the level of
concentrate  inventory  carried by bottlers in selected regions of the world. As
such, bottlers in these regions reduced concentrate  inventory levels during the
first  quarter of 2000.  Further  reductions  of bottler  concentrate  inventory
levels are  anticipated in the second quarter of 2000 in line with the Company's
previously stated expectations.

NET OPERATING REVENUES AND GROSS MARGIN
     Net operating  revenues  declined  slightly from the first quarter of 1999.
The decrease was due  primarily to the planned  inventory  reduction by selected
bottlers,  partially offset by improved  business  conditions in our key markets
and price increases in selected countries.

     Our gross profit  margin  decreased to 68.2 percent in the first quarter of
2000 from 70.4 percent in the first quarter of 1999.  The decrease in our gross
profit margin for the first quarter of 2000 was due primarily to gallon
shipments for the Asia Pacific Group declining by  approximately 16 percent as a
result of the planned  reduction of  concentrate  inventory  levels,  primarily
by bottlers in Japan.


                                        14













                        RESULTS OF OPERATIONS (Continued)

SELLING, ADMINISTRATIVE AND GENERAL EXPENSES
     Selling,  administrative  and general  expenses were  approximately  $2,073
million in the first  quarter of 2000,  compared to $1,953  million in the first
quarter  of  1999.   This  increase  was  due  primarily  to  higher   marketing
expenditures   consistent  with  the  Company's  unit  case  volume  growth  and
structural  change,  primarily  related  to the  consolidation  in  2000  of F&N
Coca-Cola, our recently acquired bottling operation in Southeast Asia.


OTHER OPERATING CHARGES
     In the first quarter of 2000,  we recorded  charges of  approximately  $680
million.  Of this $680 million,  approximately $405 million,  or $0.16 per share
after tax,  related to the  impairment of certain  bottling,  manufacturing  and
intangible assets,  primarily within our Indian bottling operations.  In January
2000,  we  announced  our plans to perform a  comprehensive  review of our India
bottling  franchise  investments  during  the  first  quarter  of 2000  with the
intention of streamlining  the business and evaluating the carrying value of the
long-lived assets. As a result of this review, we determined that the long-lived
assets  within our Indian  bottling  operations  were  impaired.  Therefore,  an
impairment  charge was recorded to reduce the carrying  value of the  identified
assets to fair  value.  Fair value was  derived  using cash flow  analysis.  The
charge was primarily the result of our revised  outlook for the Indian  beverage
market  including the future expected tax  environment.  The remaining  carrying
value of long-lived  assets within our Indian bottling  operations,  as of March
31, 2000, was approximately $300 million.

     The remainder of the $680 million charge,  approximately  $275 million,  or
$0.08 per share after tax, related to costs associated with the Realignment.  In
January 2000, the Company  announced  that it was  undertaking  the  Realignment
which will reduce our workforce  around the world and transfer  responsibilities
from our corporate headquarters to local revenue-generating operating units. The
intent of the  Realignment  is to  effectively  align our  corporate  resources,
support systems,  and business culture to fully leverage the local  capabilities
of our system.

                                        15















                        RESULTS OF OPERATIONS (Continued)

OTHER OPERATING CHARGES (Continued)
     Employees  have been  separated  from  almost all  functional  areas of the
Company's  operations including certain activities which have been outsourced to
third parties. The total number of employees separated as of March 31, 2000, was
approximately  2,225.  Employees  separating from the Company as a result of the
Realignment  have  been  offered  severance  or early  retirement  packages,  as
appropriate,  which include both  financial and  non-financial  components.  The
total workforce  reduction under the Realignment  includes  employees  separated
from the  Company as well as the  elimination  of open  positions  and  contract
labor.  During the first quarter of 2000, the Company incurred total Realignment
expenses  pretax of $275 million.  This amount  includes costs  associated  with
involuntary termination,  voluntary retirement and other direct costs associated
with implementing the Realignment.  Other direct costs include  repatriating and
relocating   employees  to  local  markets,   and  costs   associated  with  the
development, communication and administration of the Realignment.

     The Company has revised its initial estimate and now believes approximately
5,200 positions  worldwide,  including employees of the Company,  open positions
and  contract  labor,  will be  eliminated  during  calendar  year 2000.  We now
estimate that as a result of the Realignment, our Company will incur total costs
pretax of  approximately  $725 million in calendar  year 2000,  inclusive of the
$275 million charge incurred during the first quarter.


                                        16














                        RESULTS OF OPERATIONS (Continued)

OPERATING INCOME AND OPERATING MARGIN
     Operating income was $240 million in the first quarter of 2000, compared to
$1,144 million in the first quarter of 1999. Our  consolidated  operating margin
for the first quarter of 2000 was 5.5 percent,  compared to 26.0 percent for the
comparable  period in 1999. The first quarter 2000 results reflect the recording
of approximately $680 million in charges as discussed under the heading,  "Other
Operating  Charges",  as well as the effect of the previously  discussed planned
reduction of  concentrate  inventory by selected  bottlers  within the Coca-Cola
system.


INTEREST INCOME AND INTEREST EXPENSE
     Interest  income  increased  approximately  5 percent to $67 million in the
first quarter of 2000 relative to the  comparable  period in 1999, due primarily
to higher average cash balances in the first quarter of 2000.  Interest  expense
increased $22 million in the first  quarter of 2000  relative to the  comparable
period  in 1999,  due to both an  increase  in  average  commercial  paper  debt
balances and higher interest rates.

EQUITY INCOME (LOSS) - NET
     Our Company's share of losses from equity method  investments for the first
quarter of 2000  totaled $85  million,  compared to a loss of $95 million in the
first quarter of 1999. The first quarter 2000 and first quarter 1999 losses were
due primarily to the negative impact of difficult economic conditions in certain
worldwide markets as well as the seasonal nature of bottling operations.

OTHER INCOME (LOSS) - NET
     Other  income  (loss) - net  decreased  to $26  million  loss for the first
quarter of 2000  compared to $46 million  income for the first  quarter of 1999.
The  decrease was due  primarily  to other  income in the first  quarter of 1999
including a foreign currency gain resulting from effective  treasury  management
practices for Brazil during a period of significant currency volatility.


                                        17













                        RESULTS OF OPERATIONS (Continued)

INCOME TAXES
     Our  effective  tax rate was 160  percent  for the  first  quarter  of 2000
compared  to 31  percent  for the  first  quarter  of 1999.  The  change  in our
effective  tax rate in 2000 was primarily the result of our current inability to
realize a tax benefit on the $405 million impairment  charges,  as previously
discussed under the  heading  "Other  Operating  Charges".  Excluding the impact
of these impairment charges, the effective tax rate on operations was 31 percent
for the first  quarter of 2000 which  reflects  tax benefits  derived  from
ignificant operations  outside the United  States,  which are taxed at rates
lower than the U.S. statutory rate of 35 percent.

     During the first  quarter of 2000,  the United  States and Japanese  taxing
authorities entered into an Advance Pricing Agreement (APA) whereby the level of
royalties paid by the Coca-Cola  (Japan)  Company,  Ltd. (our Subsidiary) to our
Company has been  established  for the years 1993 through 2001.  Pursuant to the
terms of the APA, our  Subsidiary  has filed amended  returns for the applicable
periods  reflecting the negotiated  royalty rate. These amended returns resulted
in the payment during the first quarter of additional Japanese taxes, the effect
of which on both our  financial  performance  and our effective tax rate was not
material, due primarily to offsetting tax credits on our U.S. income tax return.
The majority of the  offsetting  tax credits are expected to be realized  within
the next twelve months.



                                        18













                               FINANCIAL CONDITION

NET CASH FLOW USED IN OPERATIONS AFTER REINVESTMENT
     In the first  three  months  of 2000,  net cash  used in  operations  after
reinvestment  totaled $226 million  compared to $175 million for the first three
months of 1999.

     Net cash provided by operating activities in the first three months of 2000
amounted to $169 million,  a $168 million  decrease  compared to the first three
months of 1999.  The decrease  was due  primarily  to the  previously  mentioned
planned inventory reduction by selected bottlers,  as well as cash payments made
to separated  employees under the Realignment as previously  discussed under the
heading "Other Operating Charges".

     Net cash used in  investing  activities  totaled $395 million for the first
three  months of 2000  compared  to $512  million in net cash used in  investing
activities  for the first three months of 1999.  The decrease was  primarily the
result of a reduction in trademark and bottling company acquisition activity.

FINANCING ACTIVITIES
     Our financing  activities  include net  borrowings,  dividend  payments and
share  issuances  and  repurchases.  Net cash  provided by financing  activities
totaled  $1,074  million  for the first  three  months of 2000  compared to $225
million for the first three months of 1999.  This  increase was due primarily to
additional net borrowings of $1,098 million and timing of the first quarter 2000
dividend payment. The increase in net borrowings was due primarily to the impact
on cash from the planned  inventory  reduction by selected  bottlers,  our costs
associated  with  the  Realignment,  and  the  satisfaction  of tax  obligations
pursuant to the terms of the APA,  all of which have been  previously  discussed
under the headings "Beverage  Volume",  "Other Operating  Charges",  and "Income
Taxes" respectively.

     Cash used to purchase  common  stock for  treasury was $108 million for the
first three months of 2000, compared to $5 million for the first three months of
1999. The increase in the first quarter of 2000 compared to the first quarter of
1999 was due primarily to the  repurchase of shares from  employees  pursuant to
the provisions of the Company's  Stock Option and Restricted  Stock Award Plans.
During the first  quarter of 2000,  our  Company did not  repurchase  any of our
Company's  common stock under the stock  repurchase plan authorized by our Board
of Directors in October 1996 due to our utilization of cash as explained  above.
The Company will reevaluate its cash needs in the second half of 2000.


                                        19













                         FINANCIAL CONDITION (Continued)

FINANCIAL POSITION
     The increase in loans and notes  payable was due  primarily  to  additional
funding  required as a result of the  planned  inventory  reduction  by selected
bottlers,  and in order to meet our cash commitments in connection with both the
Realignment  and the  terms  of the  APA,  all of  which  have  been  previously
discussed under the headings "Beverage Volume",  "Other Operating Charges",  and
"Income Taxes" respectively.

     The decrease in our investment in other equity affiliates was due primarily
to the  consolidation  of F&N Coca-Cola Pte Limited  effective  January 1, 2000,
previously recorded as an equity investment.  In 1999, our Company moved from 25
percent to 100 percent ownership of F&N Coca-Cola Pte Limited.

EURO CONVERSION
     In January 1999, certain member countries of the European Union established
permanent,  fixed  conversion  rates between their  existing  currencies and the
European Union's common currency (the Euro).

     The  transition  period for the  introduction  of the Euro is  scheduled to
phase in over a period ending January 1, 2002, with the existing  currency being
completely  removed  from  circulation  on July 1, 2002.  Our  Company  has been
preparing for the  introduction of the Euro for several years. The timing of our
phasing  out all uses of the  existing  currencies  will  comply  with the legal
requirements and also be scheduled to facilitate  optimal  coordination with the
plans of our  vendors,  distributors  and  customers.  Our work  related  to the
introduction  of the Euro and the phasing out of the other  currencies  includes
converting   information   technology  systems;   recalculating  currency  risk;
recalibrating derivatives and other financial instruments; evaluating and taking
action,  if needed,  regarding the  continuity  of contracts;  and modifying our
processes for preparing tax, accounting, payroll and customer records.

     Based  on our  work to date,  we  believe  the  Euro  replacing  the  other
currencies will not have a material impact on our operations or our Consolidated
Financial Statements.



                                        20













                         FINANCIAL CONDITION (Continued)


EXCHANGE
     Our  international  operations  are  subject to certain  opportunities  and
risks,  including  currency  fluctuations and governmental  actions.  We closely
monitor our operations in each country and seek to adopt appropriate  strategies
that are  responsive  to changing  economic and  political  environments  and to
fluctuations in foreign  currencies.  In the first quarter of 2000, the U.S.
dollar was approximately 5 percent stronger versus a weighted average of all of
our functional currencies.  This does not include the effects of our hedging
activities.  Our foreign  currency  management  program mitigates  over time a
portion  of the  impact of  exchange  on net  income  and earnings per share,
and did not have a significant impact in the first quarter of 2000.



                           FORWARD-LOOKING STATEMENTS

         The Private Securities Litigation Reform Act of 1995 (the Act) provides
a safe  harbor  for  forward-looking  statements  made  by or on  behalf  of our
Company.  Our Company and its representatives may from time to time make written
or verbal  forward-looking  statements,  including  statements contained in this
report and other Company filings with the Securities and Exchange Commission and
in our  reports  to share  owners.  Generally,  the words  "believe,"  "expect,"
"intend,"  "estimate,"  "anticipate,"  "will" and similar  expressions  identify
forward-looking  statements. All statements which address operating performance,
events or developments  that we expect or anticipate will occur in the future -
including  statements relating to volume growth, share of sales and earnings per
share growth and statements  expressing  general optimism about future operating
results - are  forward-looking  statements  within the  meaning of the Act.  The
forward-looking  statements are and will be based on  management's  then current
views and assumptions  regarding  future events and operating  performance,  and
speak only as of their dates.  The Company  undertakes no obligation to publicly
update or revise  any  forward-looking  statements,  whether  as a result of new
information, future events or otherwise.


                                        21











                     FORWARD-LOOKING STATEMENTS (Continued)

         The  following  are some of the factors that could affect our financial
performance  or could cause actual results to differ  materially  from estimates
contained in or underlying our Company's forward-looking statements:

         -    Our ability to generate  sufficient  cash flows to support capital
              expansion plans,  share repurchase  programs and general operating
              activities.

         -    Competitive  product and pricing pressures and our ability to gain
              or  maintain  share of sales in the  global  market as a result of
              actions by  competitors.  While we believe our  opportunities  for
              sustained,  profitable  growth  are  considerable,   unanticipated
              actions of competitors  could impact our earnings,  share of sales
              and volume growth.

         -    Changes in laws and regulations,  including  changes in accounting
              standards,  taxation requirements (including tax rate changes, new
              tax laws and revised tax law  interpretations)  and  environmental
              laws in domestic or foreign jurisdictions.

         -    Fluctuations in the cost and availability of raw materials and the
              ability to maintain favorable supplier arrangements and
              relationships.

         -    Our ability to achieve  earnings  forecasts,  which are  generated
              based on projected  volumes and sales of many product types,  some
              of  which  are  more  profitable  than  others.  There  can  be no
              assurance  that we will  achieve  the  projected  level  or mix of
              product sales.

         -    Interest rate  fluctuations  and other capital market  conditions,
              including  foreign  currency  rate   fluctuations.   Most  of  our
              exposures  to capital  markets,  including  interest  and  foreign
              currency,  are managed on a consolidated basis, which allows us to
              net certain  exposures  and,  thus,  take advantage of any natural
              offsets. We use derivative financial instruments to reduce our net
              exposure to financial risks.  There can be no assurance,  however,
              that our financial risk  management  program will be successful in
              reducing foreign currency exposures.

         -    Economic  and  political  conditions  in  international   markets,
              including civil unrest,  governmental  changes and restrictions on
              the ability to transfer capital across borders.


                                        22











                     FORWARD-LOOKING STATEMENTS (Continued)

         -    Our ability to penetrate  developing and emerging  markets,  which
              also depends on economic and political conditions, and how well we
              are able to  acquire or form  strategic  business  alliances  with
              local bottlers and make necessary  infrastructure  enhancements to
              production facilities,  distribution networks, sales equipment and
              technology. Moreover, the supply of products in developing markets
              must match the customers'  demand for those  products,  and due to
              product price and cultural differences,  there can be no assurance
              of product acceptance in any particular market.

         -    The effectiveness of our advertising, marketing and promotional
              programs.

         -    The  uncertainties  of  litigation,  as well as  other  risks  and
              uncertainties   detailed  from  time  to  time  in  our  Company's
              Securities and Exchange Commission filings.

         -    Adverse  weather  conditions,  which could reduce  demand for
              Company products.

         -    Our ability to resolve issues relating to introduction of the
              European Union's common currency (the Euro) in a timely fashion.

The foregoing list of important factors is not exclusive.


                                        23








Item 3.         Quantitative and Qualitative Disclosures
                    About Market Risk



     We have no material  changes to the  disclosure  on this matter made in our
report on Form 10-K for the year ended December 31, 1999.



                                        24





Part II.        Other Information

Item 4.         Submission of Matters to a Vote of Security Holders

     The Annual  Meeting of Share Owners was held on Wednesday,  April 19, 2000,
in Wilmington, Delaware, at which the following matters were submitted to a vote
of the share owners:

     (a)   Votes regarding the election of five Directors for a term expiring in
           2003 and one Director for a term expiring in 2002 were as follows:

           Term expiring in 2003
           ---------------------
                                         FOR                  WITHHELD
                                    -------------            ----------
           Ronald W. Allen          2,044,336,646            47,211,028
           Donald F. McHenry        2,063,818,129            27,729,545
           Sam Nunn                 2,042,137,749            49,409,925
           Paul F. Oreffice         2,063,506,803            28,040,871
           James B. Williams        2,064,719,043            26,828,631

           Term expiring in 2002
           ---------------------
                                          FOR                  WITHHELD
                                    -------------             ----------
           Douglas N. Daft          2,067,293,857             24,253,817

           Additional Directors, whose terms of office as Directors continued
           after the meeting, are as follows:

           Term expiring in 2001             Term expiring in 2002
           ---------------------             ---------------------
           Herbert A. Allen                  Cathleen P. Black
           James D. Robinson III             Warren E. Buffett
           Peter V. Ueberroth                Susan B. King

     (b)   Votes on a share-owner proposal regarding compensation instruments
           were as follows:
                                                                    ABSTENTIONS
                                                                          AND
                                                                        BROKER
                       FOR                    AGAINST                 NON-VOTES
                ----------              -------------               -----------

                79,796,879              1,598,186,476               413,564,319


                                        25











Submission of Matters to a Vote of Security Holders (Continued)

     (c)   Votes on a share-owner proposal regarding genetic engineering were as
           follows:
                                                                     ABSTENTIONS
                                                                           AND
                                                                         BROKER
                        FOR                    AGAINST                 NON-VOTES
                 ----------              -------------               -----------

                 58,470,483              1,582,854,562               450,222,629

     (d)   Votes on a share-owner proposal regarding refillable containers were
           as follows:

                                                                     ABSTENTIONS
                                                                          AND
                                                                        BROKER
                        FOR                    AGAINST                 NON-VOTES
                 ----------              -------------               -----------

                 63,654,208              1,582,353,366               445,540,100

     (e)   Votes regarding ratification of the appointment of Ernst & Young LLP
           as independent auditors of the Company to serve for the 2000 fiscal
           year were as follows:

                                                                     ABSTENTIONS
                                                                          AND
                                                                        BROKER
                        FOR                    AGAINST                 NON-VOTES
              -------------                  ---------                ----------

              2,078,358,754                  5,478,060                 7,710,860



                                        26





Part II.  Other Information

Item 6.   Exhibits and Reports on Form 8-K

         (a)   Exhibits:

                 10    -   1999 Stock Option Plan of the Company, as amended
                           through April 18, 2000.

                 12    -   Computation of Ratios of Earnings to Fixed Charges.

                 27    -   Financial Data Schedule for the three months ended
                           March 31, 2000, submitted to the Securities and
                           Exchange Commission in electronic format.

          (b)   Reports on Form 8-K:

                During the first quarter of 2000, the Company filed a report on
                Form 8-K dated January 26, 2000.

                Item 5. Other Events - On January 26, 2000, the Company issued
                        press releases announcing (i) financial results for the
                        fourth quarter and for the full fiscal year 1999, and
                        (ii) a major organizational realignment and reduction
                        in the Company's workforce.

                Also during the first quarter of 2000, the Company filed a
                report on Form 8-K dated February 17, 2000.

                Item 5. Other Events - On February 17, 2000, the Company's
                        Board of Directors elected Douglas N. Daft as the new
                        Chairman of the Board of Directors and Chief Executive
                        Officer of the Company, succeeding M. Douglas Ivester
                        who retired effective the same date. The Board also
                        elected Jack L. Stahl as the Company's President and
                        Chief Operating Officer.



                                        27











                                    SIGNATURE

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.



                                             THE COCA-COLA COMPANY
                                                  (REGISTRANT)


Date:  May 11, 2000                      By: /s/ Connie D. McDaniel
                                             --------------------------------
                                             Connie D. McDaniel
                                             Vice President and Controller
                                            (On behalf of the Registrant and
                                            as Chief Accounting Officer)



                                        28






                                  Exhibit Index




Exhibit Number and Description


          10    -   1999 Stock Option Plan of the Company, as amended
                    through April 18, 2000.

          12    -   Computation of Ratios of Earnings to Fixed Charges.

          27    -   Financial Data Schedule for the three months ended
                    March 31, 2000, submitted to the Securities and
                    Exchange Commission in electronic format.