<ARTICLE> 5 <LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE FINANCIAL STATEMENTS OF THE COCA-COLA COMPANY FOR THE QUARTER ENDED JUNE 30, 1996, AS SET FORTH IN ITS FORM 10-Q FOR SUCH QUARTER, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS. </LEGEND> <MULTIPLIER> 1,000,000 <PERIOD-TYPE> 6-MOS <FISCAL-YEAR-END> DEC-31-1996 <PERIOD-END> JUN-30-1996 <CASH> 1,774 <SECURITIES> 163 <RECEIVABLES> 2,125 <ALLOWANCES> 35 <INVENTORY> 1,291 <CURRENT-ASSETS> 6,570 <PP&E> 6,844 <DEPRECIATION> 2,383 <TOTAL-ASSETS> 16,523 <CURRENT-LIABILITIES> 8,140 <BONDS> 1,144 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 857 <OTHER-SE> 5,079 <TOTAL-LIABILITY-AND-EQUITY> 16,523 <SALES> 9,447 <TOTAL-REVENUES> 9,447 <CGS> 3,436 <TOTAL-COSTS> 3,436 <OTHER-EXPENSES> 0 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 143 <INCOME-PRETAX> 2,555 <INCOME-TAX> 792 <INCOME-CONTINUING> 1,763 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 1,763 <EPS-PRIMARY> 0.71 <F1> <EPS-DILUTED> 0 <FN> <F1> A two-for-one stock split with respect to the Company's Common Stock, $.25 par value per share, was effective on May 1, 1996. Financial data schedules for prior years have not been restated for this recapitalization. </FN>