<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENTS OF THE COCA-COLA COMPANY FOR THE YEAR ENDED DECEMBER 31,
1996, AS SET FORTH IN ITS FORM 10-K FOR SUCH YEAR, AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000,000
       
                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                           1,433
<SECURITIES>                                       225
<RECEIVABLES>                                    1,671
<ALLOWANCES>                                        30
<INVENTORY>                                        952
<CURRENT-ASSETS>                                 5,910
<PP&E>                                           5,581
<DEPRECIATION>                                   2,031
<TOTAL-ASSETS>                                  16,161
<CURRENT-LIABILITIES>                            7,406
<BONDS>                                          1,116
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                           858
<OTHER-SE>                                       5,298
<TOTAL-LIABILITY-AND-EQUITY>                    16,161
<SALES>                                         18,546
<TOTAL-REVENUES>                                18,546
<CGS>                                            6,738
<TOTAL-COSTS>                                    6,738
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 286
<INCOME-PRETAX>                                  4,596
<INCOME-TAX>                                     1,104
<INCOME-CONTINUING>                              3,492
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     3,492
<EPS-PRIMARY>                                     1.40<F1>
<EPS-DILUTED>                                        0
<FN>
<F1> A two-for-one stock split with respect to the Company's Common Stock,
$.25 par value per share, was effective on May 1, 1996.  Financial data
schedules for prior years have not been restated for this recapitalization.
</FN>