Exhibit 99


FOR IMMEDIATE RELEASE                   CONTACT: RANDY DONALDSON (404) 676-3853



                         THE COCA-COLA COMPANY ANNOUNCES

                             ORGANIZATIONAL CHANGES



     ATLANTA, Ga., October 29, 1999.  The Coca-Cola Company today announced that
it has realigned both its operating and functional organizational structures.

     "The new structure we are announcing today will allow our Company to move
forward with a better alignment of our resources against the tremendous volume
and profit opportunities we see before us," said M. Douglas Ivester, chairman,
chief executive officer, The Coca-Cola Company.

     The changes:

     Jack Stahl, senior vice president, will assume management responsibilities
for the Americas, including the North America Group, the Latin America Group and
The Minute Maid Company. Ralph Cooper will become president of the North America
Group, reporting to Mr. Stahl. Also reporting to




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Mr. Stahl will be Tim Haas, president, the Latin America
Group. Steve Jones will take on responsibilities as president of The Minute Maid
Company, reporting to Mr. Stahl. Mr. Jones previously served as deputy division
manager for the Coca-Cola (Japan) Company.

     Doug Daft, senior vice president,will assume expanded management
responsibilities for the Africa Group and the Company's new Schweppes Beverages
Division while continuing his responsibilities for the Middle and Far East
Group. Carl Ware, president, the Africa Group, will report to Mr. Daft as will
John Farrell, president of Schweppes Beverages Division. \

     Sandy Allan has been named president of the Middle and Far East Group,
reporting to Mr. Daft. Mr. Allan previously served as president of the Middle
East and North Africa division. One division in the group, the Coca-Cola (Japan)
Company, will continue to report directly to Mr. Daft.

     William Casey will continue to report to Mr. Ivester as president, the
Greater Europe Group. In addition, Charles Frenette, senior vice president and
chief marketing officer and Joe Gladden, senior vice president and general
counsel, will continue to report to Mr. Ivester.

     In addition to the operating changes, James Chestnut will assume new
responsibilities for several functional areas while maintaining his
responsibilities for finance and business systems. These new areas of
responsibility include Corporate Services, Global Communications, Governmental
Relations, Human

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Resources, Product Integrity, Technical Operations and the office of the
Corporate Secretary.

     At the December meeting of the Company's Board of Directors, Mr. Ivester
will recommend that Gary Fayard, currently vice president and controller, be
appointed chief financial officer of the Company. He will continue to report to
Mr. Chestnut.





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