U.S. SECURITIES AND EXCHANGE COMMISSION PRIVATE
                             Washington, D.C.  20549

                                    FORM 10-Q

[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
     EXCHANGE ACT OF 1934

                       For Quarter ended April 1, 2001

                                       OR

[ ]   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
      EXCHANGE ACT OF 1934 (NO FEE REQUIRED)

                          Commission file number 0-8251

                              ADOLPH COORS COMPANY
             (Exact name of registrant as specified in its charter)

           COLORADO                                     84-0178360
(State or other jurisdiction of           (I.R.S. Employer Identification No.)
 incorporation or organization)

            Golden, Colorado                                   80401
(Address of principal executive offices)                    (Zip Code)

                                  303-279-6565
              (Registrant's telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

       Title of each class           Name of each exchange on which registered

Class B Common Stock (non-voting),            New York Stock Exchange
 no par value

Securities registered pursuant to Section 12(g) of the Act:
                                    None
                              (Title of class)

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days.

                           YES [X]  NO [ ]

State the aggregate market value of the voting stock held by non-affiliates of
the registrant:  All voting shares are held by Adolph Coors, Jr. Trust.

Indicate the number of shares outstanding of each of the registrant's
classes of common stock, as of May 7, 2001:

                     Class A Common Stock -  1,260,000 shares
                     Class B Common Stock - 36,036,062 shares

PART I.  FINANCIAL INFORMATION

Item 1.  Financial Statements

                   ADOLPH COORS COMPANY AND SUBSIDIARIES
                CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                   (In thousands, except per share data)
                                (Unaudited)

                                                      Thirteen weeks ended
                                                      April 1,      March 26,
                                                         2001           2000

Sales - domestic and international                  $ 637,828      $ 596,789
Beer excise taxes                                     (94,128)       (91,360)

Net sales                                             543,700        505,429

Cost of goods sold                                   (351,153)      (326,919)

  Gross profit                                        192,547        178,510


Marketing, general and administrative expenses       (169,958)      (157,640)

  Operating income                                     22,589         20,870

Gain on sale of securities                              2,954             --

Other income - net                                      4,019          3,226

  Income before income taxes                           29,562         24,096

Income tax expense                                    (11,234)        (9,277)

  Net income                                        $  18,328      $  14,819


Net income per common share - basic                 $    0.49      $    0.40
Net income per common share - diluted               $    0.49      $    0.40


Weighted average number of outstanding
  common shares - basic                                37,203         36,663
Weighted average number of outstanding
  common shares - diluted                              37,688         37,216

Cash dividends declared and paid per
  common share                                      $   0.185      $   0.165


See notes to unaudited condensed consolidated financial statements.


                       ADOLPH COORS COMPANY AND SUBSIDIARIES
                       CONDENSED CONSOLIDATED BALANCE SHEETS
                                  (In thousands)

                                                   April 1,   December 31,
                                                      2001           2000
                                                (Unaudited)
Assets

Current assets:
  Cash and cash equivalents                     $   41,965     $  119,761
  Short-term marketable securities                  38,030         72,759
  Accounts and notes receivable, net               156,628        127,078

  Inventories:
    Finished                                        62,176         40,039
    In process                                      30,768         23,735
    Raw materials                                   25,360         37,570
    Packaging materials                             11,094          8,580

  Total inventories                                129,398        109,924

  Other current assets                              63,172         68,229

    Total current assets                           429,193        497,751

Properties, at cost and net                        736,348        735,793

Long-term marketable securities                    182,736        193,675
Excess of cost over net assets of businesses
  acquired, net                                     93,517         29,446
Other assets                                       171,311        172,639

    Total assets                                $1,613,105     $1,629,304


                                                                 (Continued)


See notes to unaudited condensed consolidated financial statements.



                       ADOLPH COORS COMPANY AND SUBSIDIARIES
                       CONDENSED CONSOLIDATED BALANCE SHEETS
                      (In thousands, except share information)

                                                   April 1,   December 31,
                                                      2001           2000
                                                (Unaudited)
Liabilities and shareholders' equity

Current liabilities:
  Accounts payable                              $  184,226     $  197,726
  Accrued expenses and other liabilities           171,111        181,610

      Total current liabilities                    355,337        379,336

Long-term debt                                     105,000        105,000

Deferred tax liability                              86,105         89,986

Other long-term liabilities                        117,634        122,593

      Total liabilities                            664,076        696,915

Shareholders' equity:
  Capital stock:
    Preferred stock, non-voting, $1 par
    value (authorized: 25,000,000 shares;
    issued: none)                                       --             --

    Class A common stock, voting, $1 par value
    (authorized and issued: 1,260,000 shares)        1,260          1,260

    Class B common stock, non-voting, no par
    value, $0.24 stated value (authorized:
    100,000,000 shares; issued: 36,048,008 in
    2001 and 35,871,121 in 2000)                     8,583          8,541

      Total capital stock                            9,843          9,801

  Paid-in capital                                   17,362         11,203
  Retained earnings                                919,558        908,123
  Accumulated other comprehensive income             2,266          3,262

      Total shareholders' equity                   949,029        932,389

Total liabilities and shareholders' equity      $1,613,105     $1,629,304


                                                               (Concluded)


See notes to unaudited condensed consolidated financial statements.

                   ADOLPH COORS COMPANY AND SUBSIDIARIES
              CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                               (In thousands)
                                (Unaudited)

                                                    Thirteen weeks ended
                                                    April 1,      March 26,
                                                       2001           2000
Cash flows from operating activities:
  Net income                                       $ 18,328       $ 14,819
  Adjustments to reconcile net income to net cash
    (used in) provided by operating activities:
      Equity in earnings of joint ventures           (9,226)        (7,517)
      Distributions from joint ventures               7,241          5,315
      Depreciation and amortization                  30,522         30,603
      Gain on sale of securities                     (2,954)            --
      Deferred income taxes                            (122)        (1,783)
  Change in operating assets and liabilities        (76,367)        (9,460)

       Net cash (used in) provided by
         operating activities                       (32,578)        31,977

Cash flows from investing activities:
  Purchases of securities                          (130,968)       (20,000)
  Sales and maturities of securities                179,135         38,800
  Additions to properties and intangible assets     (30,752)       (26,275)
  Investment in Molson USA, LLC                     (65,000)            --
  Other                                               3,106          1,635

       Net cash used in investing activities        (44,479)        (5,840)

Cash flows from financing activities:
  Issuances of stock under stock plans                9,212            479
  Purchases of stock                                 (6,055)            --
  Dividends paid                                     (6,893)        (6,061)
  Other                                               3,285             --

       Net cash used in financing activities           (451)        (5,582)

Cash and cash equivalents:
  Net (decrease) increase in cash and
    cash equivalents                                (77,508)        20,555
  Effect of exchange rate changes on
    cash and cash equivalents                          (288)          (134)
  Balance at beginning of year                      119,761        163,808

  Balance at end of quarter                        $ 41,965       $184,229

See notes to unaudited condensed consolidated financial statements.

                 ADOLPH COORS COMPANY AND SUBSIDIARIES
    NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
              FOR THE THIRTEEN WEEKS ENDED APRIL 1, 2001

1. BUSINESS

Since our founding in 1873, we have been committed to producing the highest
quality beers. We are incorporated in Colorado and are the third largest
beer producer in the United States.

2. SIGNIFICANT ACCOUNTING POLICIES

Unaudited condensed consolidated financial statements - In our opinion, the
accompanying unaudited financial statements reflect all adjustments,
consisting only of normal recurring accruals, which are necessary for a fair
presentation of the financial position, results of operations and cash flows
for the periods presented. The accompanying financial statements include our
accounts and the accounts of our majority-owned and controlled domestic and
foreign subsidiaries. All significant intercompany transactions and balances
have been eliminated in consolidation. These financial statements should be
read in conjunction with the notes to the consolidated financial statements
contained in our Form 10-K for the year ended December 31, 2000. The results
of operations for the thirteen weeks ended April 1, 2001, are not
necessarily indicative of the results that may be achieved for the full
fiscal year and cannot be used to indicate financial performance for the
entire year.

The year-end condensed balance sheet data was derived from audited financial
statements but does not include all disclosures required by generally
accepted accounting principles.

Statements of cash flows - During the first quarter of 2001 and 2000,
shareholders' equity was increased by the non-cash tax effects of the
issuances of stock under our stock plans of $4.1 million and $0.2 million,
respectively. Also during the first quarter of 2001 and 2000, net restricted
stock activity resulted in non-cash decreases to the equity accounts of $1.2
million and $0.2 million, respectively.

Reclassifications - Certain reclassifications have been made to the 2000
financial statements to conform with the 2001 presentation.

3. SPECIAL CHARGES

In the second and fourth quarters of 2000, we recorded a pretax special
charge, which totaled $20.6 million, related to the closure of our Spain
brewery and commercial operations. Of the $20.6 million charge, $11.3
million related to severance and other related closure costs for
approximately 100 employees, $4.9 million related to a fixed asset
impairment charge and $4.4 million for the write-off of our cumulative
translation adjustments, previously recorded in equity, related to our Spain
operations. Through April 1, 2001, approximately $11.2 million of severance
and related closure costs were paid out, which resulted in a remaining
reserve of approximately $0.1 million at April 1, 2001. We are pursuing the
disposal of our remaining assets in Spain and believe adequate write-offs
have been taken on these assets and that the April 1, 2001, carrying values
are appropriate.

In 1999, we recorded a pretax special charge of $3.7 million for severance
costs as part of a restructuring of our operations. At December 31, 2000,
approximately $0.5 million of the severance reserve remained. During the
first quarter of 2001, we paid out all remaining severance, and at April 1,
2001, there was no reserve remaining.

4. OTHER COMPREHENSIVE INCOME
                                                  Thirteen weeks ended
                                                  April 1,     March 26,
                                                     2001          2000
                                                     (In thousands)

Net income                                        $18,328       $14,819
Other comprehensive (expense) income, net of tax:
  Foreign currency translation adjustments            (81)         (675)
  Unrealized gain (loss) on available-for-sale
   securities and derivative instruments            1,108          (421)
  Reclassification adjustment for net (gains)
   losses realized in net income on derivative
   instruments                                     (2,023)            9
Comprehensive income                              $17,332       $13,732

5. EARNINGS PER SHARE (EPS)

Basic and diluted net income per common share were arrived at using the
calculations outlined below:
                                                  Thirteen weeks ended
                                                  April 1,     March 26,
                                                     2001          2000
                                      (In thousands, except per share data)

Net income available to common shareholders       $18,328       $14,819

Weighted average shares for basic EPS              37,203        36,663
Effect of dilutive securities:
  Stock options                                       477           498
  Contingent shares not included in shares
   outstanding for basic EPS                            8            55
Weighted average shares for diluted EPS            37,688        37,216

Basic EPS                                         $  0.49       $  0.40
Diluted EPS                                       $  0.49       $  0.40

The dilutive effects of stock options were determined by applying the
treasury stock method, assuming we were to purchase common shares with the
proceeds from stock option exercises.

6. SUBSEQUENT EVENT

In April 2001, we entered into a new, four-year labor agreement with our
Memphis plant workers, who are represented by the Teamsters. Their previous
contract was set to expire on April 1, 2001. Our Memphis plant workers are
the only significant employee group that has union representation.

Item 2.  Management's Discussion and Analysis of Financial Condition and
         Results of Operations

                                                Thirteen weeks ended
                                                April 1,         March 26,
                                                   2001              2000
                                        (In thousands, except percentages)
                                                    (Unaudited)

Net sales                               $ 543,700  100%   $ 505,429  100%
Cost of goods sold                       (351,153)  65%    (326,919)  65%

Gross profit                              192,547   35%     178,510   35%

Marketing, general and administrative
  expenses                               (169,958)  31%    (157,640)  31%

Operating income                           22,589    4%      20,870    4%

Other income - net                          6,973    1%       3,226    1%

Income before taxes                        29,562    5%      24,096    5%

Income tax expense                        (11,234)   2%      (9,277)   2%

Net income                              $  18,328    3%   $  14,819    3%


Consolidated Results of Operations

Sales and volume - Net sales increased 7.6% to $543.7 million in the first
quarter of 2001, from $505.4 million in the first quarter of 2000. This
increase was primarily due to a volume increase and improved revenues per
barrel. In the first quarter of 2001, we sold 5,112,000 barrels of malt
beverages compared to sales of 4,827,000 barrels in the first quarter of
2000, resulting in a volume increase of 5.9%. Our volume increase was driven
by a build of our wholesalers' inventories in preparation for demand in the
upcoming summer months. We achieved improved revenues per barrel in the
first quarter of 2001 as a result of solid price increases on our products,
which were partially offset by a shift in our sales mix away from some of
our higher-net-revenue products.

Cost of goods sold - Cost of goods sold was $351.2 million for the first
quarter of 2001, compared to $326.9 million for the same period last year.
As a percent of net sales, cost of goods sold for the first quarter of 2001
was consistent with last year at 64.6% versus 64.7% for the first quarter of
2000. On a per barrel basis, cost of goods sold increased in the first
quarter of 2001 compared to the same period last year. Several factors
contributed to this increase and include:  higher wages, aluminum and energy
prices; an ongoing shift in demand toward more expensive products and
packages; and additional expenses incurred related to increasing capacity.
This increase in costs was partially offset by the volume leverage that we
were able to achieve in the first quarter of 2001 from our inventory build
to prepare for the peak summer months, along with the benefit we are now
experiencing from closing our Spain brewery.

Gross profit - Gross profit increased 7.9% to $192.5 million in the first
quarter of 2001, from $178.5 million in the first quarter of 2000. As a
percentage of net sales, gross profit was relatively the same for the first
quarter of 2001 and 2000 at 35.4% and 35.3%, respectively.

Marketing, general and administrative expenses - Marketing, general and
administrative costs increased 7.8% to $170.0 million for the first quarter
of 2001, from $157.6 million for the same period last year. In the first
quarter, we continued to invest in our business through advertising and
promotions at a rate consistent with our volume growth. The increase in
general and administrative expenses was due in part to higher information
systems spending in the first quarter of 2001 in preparation for a planned
outsource of a significant portion of our information technology
infrastructure. We also incurred charges related primarily to the write-off
of certain assets.

Operating income - As a result of the factors noted above, operating income
was $22.6 million for the first quarter of 2001, which represents an 8.2% or
$1.7 million increase over the same period last year.

Other income - net - Net other income increased $3.8 million to $7.0 million
for the first quarter of 2001, from $3.2 million for the same period last
year. This increase was primarily a result of gains recognized on the sale
of certain marketable securities in the first quarter of 2001 and higher net
interest income in the first quarter of 2001 compared to 2000. As part of
our tax strategy, we sold certain marketable securities and realized $3.0
million of capital gains on these sales. Our net interest income was higher
due to higher capitalized interest as a result of more capital projects in
progress during the first quarter of 2001.

Consolidated effective tax rate - Our first quarter effective tax rate was
38%, down from 38.5% for the same period last year mainly due to reduced
state tax rates and foreign tax credits.

Net income - Net income for the first quarter of 2001 was $18.3 million, or
$0.49 per basic and diluted share. This compares to $14.8 million, or $0.40
per basic and diluted share, for the same period last year.

Liquidity and Capital Resources

Liquidity - Our primary sources of liquidity are cash provided by operating
activities, marketable securities and external borrowings. At April 1, 2001,
we had working capital of $73.9 million, compared to $118.4 million at
December 31, 2000. Cash and short-term and long-term securities totaled
$262.7 million at April 1, 2001, compared to $386.2 million at December 31,
2000. The decrease in both our working capital and our cash and securities
balances is primarily due to the $65 million payment to Molson in January
2001 for our 49.9% interest in Molson USA, LLC, a joint venture between
Molson, Inc. and ourselves, and due to our capital expenditures in the first
quarter. We believe that cash flows from operations, cash from the sale or
maturity of marketable securities, all of which are highly liquid, and cash
provided by short-term borrowings, when necessary, will be sufficient to
meet our ongoing operating requirements, scheduled principal and interest
payments on debt, dividend payments, anticipated capital expenditures and
potential repurchases of common stock under our previously-announced stock
repurchase program.

Operating activities - Net cash used in operating activities was $32.6
million for the first quarter of 2001, compared to cash provided by
operating activities of $32.0 million for the same period last year. The
significant change in cash flows from operating activities was primarily
attributable to working capital changes. Specifically, increases in our
inventory and accounts receivable balances caused a decrease in operating
cash flows. We increased our inventory levels in the first quarter of 2001
in order to prepare ourselves for the upcoming peak season demand, while in
the first quarter of 2000, inventory levels declined and we had a challenge
meeting demand for our products in the following months. Our accounts
receivable balances increased in the first quarter of 2001 because year-end
2000 balances included activity from the 53rd week, which was our slowest
week of the year for unit volume.

Investing activities - Net cash used in investing activities was $44.5
million for the first quarter of 2001, compared to $5.8 million for the same
period last year. The increase in cash used in investing activities was due
to the $65 million payment in January 2001 for our 49.9% interest in Molson
USA, LLC and increased capital expenditures, primarily for capacity-related
projects, in the first quarter of 2001 compared to 2000. Partially
offsetting this increase was the increase in net cash provided from our
investment activities of $29.4 million due to the sale of certain marketable
securities in the first quarter of 2001 as part of our tax strategy. A
significant portion of the proceeds from the sale of securities was
reinvested into similar corporate, government agency and municipal debt
instruments, and the remaining proceeds were used in our operations.

Financing activities - Net cash used in financing activities was $0.5
million for the first quarter of 2001, compared to $5.6 million for the same
period last year. The primary uses were $6.1 million for purchases of Class
B common stock under our stock repurchase program and dividend payments of
$6.9 million, partially offset by $9.2 million cash received from the
exercise of stock options under our stock option plans.

Cautionary Statement Pursuant to Safe Harbor Provisions of the Private
Securities Litigation Reform Act of 1995

This report contains "forward-looking statements" within the meaning of the
federal securities laws. You can identify these statements by forward-
looking words such as "expect," "anticipate," "plan," "believe," "seek,"
"estimate," "internal," "outlook," "trends," "industry forces,"
"strategies," "goals" and similar words. These forward-looking statements
may include, among others, statements concerning our outlook for 2001;
overall volume trends; pricing trends and industry forces; cost reduction
strategies and their anticipated results; our expectations for funding our
2001 capital expenditures and operations; and other statements of
expectations, beliefs, future plans and strategies, anticipated events or
trends and similar expressions concerning matters that are not historical
facts. These forward-looking statements are subject to risks and
uncertainties that could cause actual results to differ materially from the
expectations we describe in our forward-looking statements.

To improve our financial performance, we must grow premium beverage volume,
achieve modest price increases for our products and control costs. The most
important factors that could influence the achievement of these goals - and
cause actual results to differ materially from those expressed in the
forward-looking statements - include, but are not limited to, the following:

- - Our success depends largely on the success of one product, the failure of
which would materially adversely affect our financial results.

- - Because our primary production facilities are located at a single site, we
are more vulnerable than our competitors to transportation disruptions and
natural disasters.

- - We are smaller than our two primary competitors, and we are more
vulnerable than our competitors to cost and price fluctuations.

- - We are vulnerable to the pricing actions of our primary competitors, which
we do not control.

- - If demand for our products continues to grow, we may lack the capacity
needed to meet demand or we may be required to increase our capital
spending significantly.

- - If any of our suppliers are unable or unwilling to meet our requirements,
we may be unable to promptly obtain the materials we need to operate our
business.

- - The government may adopt regulations that could conceivably increase our
costs or our liabilities or could limit our business activities.

- - If the social acceptability of our products declines, or if litigation is
directed at the alcoholic beverage industry, our sales volumes could
decrease and our business could be materially adversely affected.

- - Any significant shift in packaging preferences in the beer industry could
increase our costs disproportionately and could limit our ability to meet
consumer demand.

- - We depend on independent distributors to sell our products, and we cannot
provide any assurance that these distributors will sell our products
effectively.

- - Because our sales volume is more concentrated in fewer geographic areas in
the United States than our competition, any loss of market share in the
states where we are concentrated could have a material adverse effect on
our results of operations.

- - Because we lack a significant presence in international markets, we are
dependent on the U.S. market.

These and other risks and uncertainties affecting us are discussed in
greater detail in our other filings with the Securities and Exchange
Commission.

Outlook

Our performance in the first quarter of 2001 benefited from volume gains
achieved from a build in wholesale inventories as part of our strategy to
prepare for peak-season demand. Sales-to-retail volume was down in the first
quarter, partially due to overall industry softness brought on by difficult
year-over-year weather comparisons and a slowing economy. Our outlook is for
this trend to reverse in the upcoming months as the peak season gets
underway and we experience easier year-over-year comparisons. We expect our
volume trend to lag the sales-to-retail trend as a result of our first
quarter wholesale inventory build. Our first quarter performance also
benefited from increased beer pricing, which is expected to continue to be
favorable throughout the year. The benefits we derived from volume gains and
pricing in the first quarter were partially offset by geographic and product
mix shift. Compared to last year, we believe that mix will not contribute as
significantly to our revenue growth this year.

For fiscal year 2001, our cost of goods sold per barrel is expected to be up
modestly compared to last year. The expected increase is due to increases in
prices of energy, aluminum, glass and other packaging materials and due to
an ongoing shift in product demand to higher-cost products and packages,
including longneck bottles. Significant changes in mix or the market prices
of these items could alter this outlook. Also, if sales-to-retail trends do
not reverse as anticipated, this outlook could change.

Marketing, general and administrative expenses are expected to increase
modestly in 2001. We continue to monitor our market opportunities with a
bias to invest behind our brands and sales efforts. Incremental sales and
marketing spending will be determined on an opportunity-by-opportunity
basis. Beginning in 2001, we will be outsourcing a significant portion of
our information technology infrastructure. We are currently evaluating the
impact that this will have on general and administrative expenses and our
financial position.

Net interest income growth is expected to slow because of lower interest
rates and our lower cash position as a result of the $65 million payment to
Molson and our planned increase in capital expenditures in 2001. However,
the increase in capital expenditures will result in additional capitalized
interest, which will partially offset the slower interest income growth. Of
course, net interest income could be less favorable than expected if we
invest a substantial portion of our cash balances in operating assets or
other investments with longer-term returns, or if interest rates decline
further. Also, cash may be used to repurchase additional shares of
outstanding common stock as approved by our board of directors.

Our effective tax rate for 2001 is not expected to differ significantly from
the 2000 effective tax rate applied to income, excluding special items.
However, the level and mix of pretax income for 2001 could affect the actual
rate for the year.

We have planned capital expenditures in 2001 (excluding capital improvements
for our container joint ventures, which will be recorded on the books of the
respective joint ventures) in the range of $200 million to $240 million for
improving and enhancing our facilities, infrastructure, information systems
and environmental compliance. In addition to our planned capital
expenditures, incremental strategic investments will be considered on a
case-by-case basis.


PART II.  OTHER INFORMATION

Not applicable


Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                  ADOLPH COORS COMPANY


                                  By /s/ Olivia M. Thompson

                                  Olivia M. Thompson
                                  Vice President, Controller
                                 (Principal Accounting Officer)





May 14, 2001





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