Form 10-Q                                                Crawford & Company
Quarter Ended March 31, 1996                             Page 15
                                                         Exhibit 10.1


                            CRAWFORD & COMPANY 

                     1996 INCENTIVE COMPENSATION PLAN


Crawford & Company hereby establishes the Crawford & Company 1996 Incentive
Compensation Plan, effective as of January 1, 1996, to provide to the officers
and key employees of Crawford & Company additional cash incentive compensation 
which is tied to the attainment of targeted increases in adjusted revenues and
adjusted pre-tax income of Crawford & Company on a consolidated basis. 

I.     Definitions

The capitalized terms used in the Plan shall have the following meanings:

1.1    Actual Earnings shall mean the reported Earnings of the Company for the
       period with respect to which the Incentive Compensation Pool is 
       determined.

1.2    Actual Earnings Percentage shall mean the percentage computed by
       multiplying (i) the Target Earnings Percentage by (ii) a fraction 
       (which may not be larger than one) the numerator of which is Covered 
       Earnings and the denominator of which is the difference between (A) the
       Target Earnings and (B) the Threshold Earnings.

1.3    Actual Revenues shall mean the reported Revenues of the Company for
       the period with respect to which the Incentive Compensation Pool is 
       determined. 

1.4    Chief Executive Officer shall mean the Chief Executive Officer of the
       Company. 

1.5    Committee shall mean the Senior Compensation and Stock Option Committee
       of the Board of Directors of the Company. 

1.6    Company shall mean Crawford & Company. 

1.7    Covered Earnings shall mean the difference between (i) the Actual
       Earnings and (ii) the Threshold Earnings (but not less than zero).

1.8    Covered Salaries shall mean the base salaries of the Participants. 

1.9    Earnings shall mean the reported pre-tax income of the Company, on a
       consolidated basis, adjusted to eliminate the effect, if any, of the 
       cumulative effects of changes in accounting principles and any 
       significant gains or losses resulting from the disposition of any major 
       assets of the Company, such as the sale of land, the sale and leaseback 
       of buildings, or the sale or other disposition of a subsidiary or portion



Form 10-Q                                                Crawford & Company
Quarter Ended March 31, 1996                             Page 16


       of the Company's operations.

1.10   Incentive Compensation Pool shall mean the sum of (1) the Incentive
       Compensation Pool--Sales and Account Management; plus (2) the Incentive
       Compensation Pool--Other Officers and Key Employees.  

1.11   Incentive Compensation Pool--Other Officers and Key Employees shall 
       mean the sum of (1) the amount computed by multiplying the lesser of 
       Actual Earnings or Threshold Earnings by 1.5%; plus (2) the amount 
       computed by multiplying (i) Actual Earnings by (ii) the Actual Earnings 
       Percentage. In no event shall the Incentive Compensation Pool--Other 
       Officers and Key Employees exceed 100% of the Covered Salaries of its
       Participants.

1.12   Incentive Compensation Pool--Sales and Account Management shall mean the
       greater of (1) the amount computed by multiplying the lesser of Actual 
       Earnings or Threshold Earnings by .5%; or (2) the amount computed by 
       multiplying the growth in Actual Revenues over Threshold Revenues by  
       1.5%, reduced by 10% for every 1% decline in the consolidated Pre-Tax 
       Profit Margin of the Company on a pro rata basis. In no event shall the 
       Incentive Compensation Pool--Sales and Account Management exceed 100% of
       the Covered Salaries of its Participants.

1.13   Participant shall mean any officer (other than the Chief Executive
       Officer) or home office or regional employee of the Company or its
       domestic or foreign subsidiaries designated by the Chief Executive 
       Officer to participate in the Incentive Compensation Pool--Sales and 
       Account Management or the Incentive Compensation Pool--Other Officers 
       and Key Employees.

1.14   Pre-Tax Profit Margin shall mean the percentage derived by dividing
       Earnings by Revenues, both adjusted to eliminate the effect, if any, of
       significant acquisitions made by the Company in the relevant period.

1.15   Revenues shall mean the reported revenues of the Company, on a 
       consolidated basis, adjusted to eliminate the effect, if any, of 
       significant acquisitions made by the Company in the period with 
       respect to which the Incentive Compensation Pool is determined. 

1.16   Target Earnings shall mean the Committee's determination of achievable
       earnings for the Company for the fiscal year.

1.17   Target Earnings Percentage shall mean 5.22%.

1.18   Threshold Earnings shall mean the Committee's determination of Earnings
       below which no amount will be added to the Incentive Compensation Pool
       for earnings growth.



Form 10-Q                                               Crawford & Company
Quarter Ended March 31, 1996                            Page 17


1.19   Threshold Revenues shall mean the Committee's determination of
       achievable Revenues for the Company in the period with respect to 
       which the Incentive Compensation Pool is determined.  

1.20   Plan shall mean this Crawford & Company 1996 Incentive Compensation
       Plan. 


II.    Establishment of Threshold Revenues and Earnings

As soon as possible following the availability of audited financial statements
of the Company for the immediately preceding fiscal year and the preparation of
operational budgets for the current fiscal year, the Committee shall meet to
establish the (i) Threshold Revenues, (ii) Threshold Earnings and (iii) Target
Earnings for the current fiscal year.  Any adjustments to the audited revenues
and pre-tax income of the Company in the calculations of Revenues and Earnings 
shall be approved by the Committee.


III.   Allocation and Payment to Participants

The Chief Executive Officer shall have total authority and discretion with 
respect to the determination of amounts to be paid to the Participants in each
of the Incentive Compensation Pools under the provisions of this Plan.  He may 
delegate that responsibility and allocate amounts available for distribution
to the heads of the business units and support divisions of the Company.  In 
the event that an individual is no longer a Participant at the end of any 
period with respect to which the Incentive Compensation Pool is determined by
virtue of his no longer being an employee of the Company or any of its domestic
or foreign subsidiaries on that date, such individual shall not be eligible for
any payments under this Plan, unless such individual's employment has been 
terminated by reason of death, disability, or retirement.  Nothing herein 
contained shall be construed to require the Committee or the Chief Executive
Officer to authorize the allocation and payment of all or any amounts available
for distribution under the terms of this Plan.  Amounts not distributed with 
respect to any year shall not be carried over to subsequent fiscal years.  
Payment to individual Participants shall be as soon as practical after the 
close of the fiscal period, the availability of reported Revenues and Earnings
for that period, the calculation of the Incentive Compensation Pool for that 
period by the Chief Financial Officer of the Company, and the approval of that 
calculation by the Committee.


IV.   No Contract of Employment

The establishment of this Plan shall not grant to any Participant the right to
remain an employee for any specific term of employment or in any specific 
capacity or as a Participant or at any specific rate of compensation.



Form 10-Q                                               Crawford & Company
Quarter Ended March 31, 1996                            Page 18


V.    No Alienation or Assignment

A Participant shall have no right or power to alienate, commute, anticipate or
otherwise assign at law or equity all or any portion of amounts which may be 
payable to him hereunder and the Committee and the Chief Executive Officer 
shall have the right, in light of any such action, to suspend temporarily or 
terminate permanently the status of such an individual as a Participant under
this Plan.


VI.   Administration, Amendment and Termination

The Committee shall have all powers necessary to administer this Plan in its 
absolute discretion and its determination shall be binding on the Company and 
the Participants.  The Board of Directors of the Company and the Committee 
have the right to amend or terminate this Plan at any time.


VII.   Construction

This Plan shall be construed in accordance with the laws of the State of 
Georgia and the masculine shall include the feminine and the singular the 
plural, where appropriate.


VII.   Termination of Former Plan

The Annual Incentive Compensation Plan adopted effective January 1, 1993, is 
hereby terminated.


IN WITNESS WHEREOF, Crawford & Company has caused its duly authorized officer
to execute the Plan this 30th day of January, 1996, to evidence the adoption 
of this Plan.



CRAWFORD & COMPANY

/s/Dennis A. Smith
Dennis A. Smith 
Chairman of the Board
and Chief Executive Officer