<ARTICLE> 5 <LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM FINANCIAL STATEMENTS IN FORM 10-Q FOR DOW JONES & COMPANY, INC. FOR THE PERIOD ENDED SEPTEMBER 30, 1996, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS. </LEGEND> <CIK> 0000029924 <NAME> DOW JONES & COMPANY, INC. <MULTIPLIER> 1,000 <PERIOD-TYPE> 9-MOS <FISCAL-YEAR-END> DEC-31-1996 <PERIOD-END> SEP-30-1996 <CASH> 11,070 <SECURITIES> 0 <RECEIVABLES> 301,346 <ALLOWANCES> 16,232 <INVENTORY> 12,372 <CURRENT-ASSETS> 379,338 <PP&E> 2,171,516 <DEPRECIATION> 1,455,256 <TOTAL-ASSETS> 2,778,361 <CURRENT-LIABILITIES> 575,103 <BONDS> 325,767 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 102,181 <OTHER-SE> 1,580,265 <TOTAL-LIABILITY-AND-EQUITY> 2,778,361 <SALES> 1,810,342 <TOTAL-REVENUES> 1,810,342 <CGS> 973,728 <TOTAL-COSTS> 973,728 <OTHER-EXPENSES> 0 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 12,683 <INCOME-PRETAX> 228,964 <INCOME-TAX> 103,729 <INCOME-CONTINUING> 130,326 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 130,326 <EPS-PRIMARY> 1.34 <EPS-DILUTED> 0