<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED
FROM FINANCIAL STATEMENTS IN FORM 10-K FOR DOW JONES & COMPANY, INC.
FOR THE FISCAL YEAR ENDED DECEMBER 31, 1996 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<CIK> 0000029924
<NAME> DOW JONES & COMPANY, INC.
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                           6,769
<SECURITIES>                                         0
<RECEIVABLES>                                  329,439
<ALLOWANCES>                                    16,234
<INVENTORY>                                     10,840
<CURRENT-ASSETS>                               403,685
<PP&E>                                       2,219,490
<DEPRECIATION>                               1,480,090
<TOTAL-ASSETS>                               2,759,631
<CURRENT-LIABILITIES>                          601,205
<BONDS>                                        332,300
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                       102,181
<OTHER-SE>                                   1,541,812
<TOTAL-LIABILITY-AND-EQUITY>                 2,759,631
<SALES>                                      2,481,592
<TOTAL-REVENUES>                             2,481,592
<CGS>                                        1,313,342
<TOTAL-COSTS>                                1,313,342
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              18,755
<INCOME-PRETAX>                                331,260
<INCOME-TAX>                                   147,728
<INCOME-CONTINUING>                            189,969
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   189,969
<EPS-PRIMARY>                                     1.96
<EPS-DILUTED>                                        0