EXHIBIT 99.1
                                                   FOR IMMEDIATE RELEASE

CONTACT:          ANNE A. TARBELL
                  Triarc Companies, Inc.
                  212/451-3030
                  www.triarc.com


             PELTZ AND MAY WITHDRAW GOING-PRIVATE PROPOSAL

        BOARD APPROVES "DUTCH AUCTION" SELF-TENDER FOR UP TO 5.5
                             MILLION SHARES


NEW YORK,  NY, MARCH 10, 1999 - Triarc  Companies,  Inc.  (NYSE:  TRY) announced
today that it has been  advised by Nelson  Peltz and Peter W. May,  the Chairman
and Chief Executive Officer and the President and Chief  Operating  Officer,
respectively,   of  Triarc  that  they  have  withdrawn   their  $18  per  share
going-private proposal, effective immediately.

Triarc also announced that its Board of Directors  unanimously approved a tender
offer for up to 5.5 million  shares of the Company's  Common Stock at a price of
not less than $16 1/4 and not more than $18 1/4 per share,  pursuant to a "Dutch
Auction."

Commenting on today's announcements, Nelson Peltz, said: "We are withdrawing our
offer because we believe it is not in the best interests of shareholders at this
time.  Our recently  completed debt  financings,  coupled with the tender offer,
support the Company's goal of maximizing shareholder value.







Our beverage and restaurant franchising businesses continue to grow and we are
confident about the future."

Triarc  has  approximately   29.3  million  shares  of  Common  Stock  currently
outstanding. The offer to purchase up to 5.5 million shares of Common Stock from
existing  shareholders  equates to  approximately  18.8% of the number of shares
currently outstanding. The closing price of the Company's stock on March 9, 1999
was $15 7/8.  The  exact  price of the  tender  offer  will be  determined  by a
procedure commonly referred to as a Dutch Auction (See Editor's Note).

The tender  offer is expected to commence on March 12, 1999.  The tender  offer,
proration period and withdrawal  rights will expire at 12:00 midnight,  New York
City time on April 13, 1999, unless the tender offer is extended.

The Company stated that neither the Company nor its Board of Directors makes any
recommendation  to  stockholders  to tender  shares of Common  Stock.  It is not
anticipated that any directors,  executive officers or affiliates of the Company
will tender shares pursuant to the offer.

The tender offer will be subject to various terms and conditions described in
offering materials to be mailed on or about March 12, 1999  to Triarc
shareholders of record as of March 10, 1999. The tender offer is conditioned on
3,500,000 shares of Common Stock being tendered, unless such condition is waived
by the Company.

Wasserstein  Perella & Co.,  Inc.  will act as Dealer  Manager for the offer and
Georgeson & Company Inc. will serve as Information Agent.  Questions or requests
for  assistance or for copies of the Offer to Purchase may be directed to either
the Dealer  Manager  or  Information  Agent at their  respective  addresses  and
telephone numbers listed below.

Triarc  is  a  leading  premium  beverage  company  (Snapple(R),  Mistic(R)  and
Stewart's(R)),  a restaurant franchisor (Arby's(R),  T.J. Cinnamons(R) and Pasta
Connection(TM)) and a producer of soft drink concentrates (Royal Crown(R),  Diet
Rite(R) and Nehi(R)).

DEALER MANAGER:                           INFORMATION AGENT:
Wasserstein Perella & Co., Inc.           Georgeson & Company Inc.
31 West 52nd Street                       Wall Street Plaza
New York, NY 10019                        New York, NY 10005
(212) 969-2700                            (800) 223-2064



EDITOR'S NOTE:  Under this tender offer,  the price to be paid per share will be
set by "Dutch Auction,"  meaning the Company will pay only that amount per share
which is  necessary,  within  the  stated  range,  in order to secure the needed
number of shares to complete the offer.  Once the price per share is determined,
all shareholders will be paid the same amount for each share of stock sold.