Exhibit (99.3)
EASTMAN KODAK COMPANY

Media contact: Beatrice Neff
Tel 1: 021 631 06 56
Tel 2: 021 631 06 57
E.Mail:   beatrice.neff@kodak.com

KODAK NEWS RELEASE : ENGLISH VERSION



       Kodak Focuses More Strongly on Digital Photography

            Production To Be Cut at Renens Laboratory

RENENS, 27 October 2004 - Kodak is focusing more strongly on
digital photography, taking advantage of changes in consumer
preferences, and has announced its intention to end most of
its film development at its Renens laboratory at the end of
2004.  This action does not affect the development of
Kodachrome slide and motion-picture film.

The management will consult employee representatives before
taking a definite decision.  These measures will result in
the reduction of 97 jobs.  Kodak will pay redundancy
compensation and offer outplacement facilities to those
concerned.

Changes in Consumer Preferences

In an effort to retain its leading position with consumers
and professional photographers in the face of fundamental,
structural changes in the market, Kodak is moving more
strongly into digital photography for the consumer and
professional markets, and is successfully focusing its
investment on these sectors. The decline in sales of analogue
films and cameras has particularly accelerated in Switzerland
this year, and further declines are expected in 2005.  The
photographic processing services carried out by the Kodak
laboratory in Renens for the whole of Switzerland has also
markedly decreased.  These trends, together with the fact
that laboratory processing of digital photographs does not
compensate the decline in the traditional photography market,
means that film development apart from Kodachrome cannot be
continued.  The General Manager for Kodak Switzerland, Pierre
Kipfer, informed the whole staff at a meeting this morning
that the company intends to cease most of its film
development activity at the end of 2004.

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"Kodak is accelerating its digital imaging strategy as we
transform the company to remain the trusted supplier to
consumers and professionals for both digital and traditional
photographic products," said Kipfer.  "Our strategy is to
focus on growth opportunities in digital imaging while
smartly managing our traditional businesses.  We will
continue to offer consumers the best in traditional film
products."

Kodak Switzerland's New Strategic Direction

Following Eastman Kodak Company's announcement in September
2003 that it would devote more resources to digital
photography, Kodak Switzerland, which will continue to employ
124 people, will in the future focus its activities mainly on
digital photography for the consumer and professional
markets, medical imaging, the commercial market and graphics.
Kodak will continue to market all its traditional products
such as films, re-usable cameras, batteries, paper and
chemicals, providing the same quality for which the company
has been renowned for decades. Kodak's strategy for
processing images at the point of sale will be reinforced
through digital kiosks and mini-labs.

The Renens site will continue processing Kodachrome films for
the whole world except the United States, as well as selling
and servicing mini-labs.

The company is in negotiation with several partners to find
the best solution for users of the direct mail film
development service marketed under labels such as Kodak Gold
Club. It also expects to reach a license agreement with a
third party to process films for specialised shops and
supermarkets according to Kodak quality standards.

A Painful Measure

"The measure we are planning is very painful, since it
affects fellow-workers who have offered their skills to our
company for many years.  However, the evolution of the
analogue market obliges us to act without further delay.
Strategic redeployment towards digital photography enables
Kodak to continue to satisfy its customers' image
requirements," said Pierre Kipfer.