Exhibit 99.1

FOR IMMEDIATE RELEASE 	CONTACT:
Wednesday, January 3, 2001	Jim Noyce, Chief Financial Officer
			(515) 225-5599, jnoyce@fbfs.com

FBL Financial Group Completes Acquisition of Kansas Farm Bureau
Life

West Des Moines, Iowa, January 3, 2001 - FBL Financial Group,
Inc. (NYSE: FFG) today announced the completion of its
acquisition of Kansas Farm Bureau Life Insurance Company. All
required regulatory approvals have been received. Effective
January 1, 2001, the assets and liabilities of Kansas Farm Bureau
Life were transferred to FBL's subsidiary, Farm Bureau Life
Insurance Company.

"Kansas Farm Bureau Life's consolidation with Farm Bureau Life
has proceeded very smoothly due to the careful planning and
execution efforts of the companies' transition teams," said Bill
Oddy, Chief Executive Officer of FBL Financial Group. "We are
very pleased to now be operating in the state of Kansas as Farm
Bureau Life Insurance Company. We are also very pleased with the
prompt attention given this transaction by all of the involved
regulators."

Revised Terms of Transaction. Under the terms of the agreement,
The Kansas Farm Bureau, sole shareholder of Kansas Farm Bureau
Services, will receive 3,429,500 shares of FBL Financial Group
mandatorily redeemable, voting, Series C preferred stock. Under
the revised agreement, 49.5 percent of the Series C preferred
stock will be redeemed at par ($26.8404) in three years and the
remaining 50.5 percent will be redeemed at par in five years.

FBL Financial Group (www.fblfinancial.com) is a holding company
whose primary operating subsidiaries include Farm Bureau Life
Insurance Company and EquiTrust Life Insurance Company. FBL
underwrites, markets and distributes life insurance, annuities
and mutual funds to individuals and small businesses. FBL's
three-pronged growth strategy includes (1) internal growth within
its traditional Farm Bureau distribution network in 15 midwestern
and western states, (2) alliances and (3) consolidations.