5/3     FIFTH THIRD BANCORP

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                                               NEWS RELEASE


CONTACT:    Mary Ann Markwell             FOR IMMEDIATE RELEASE
            502/562-0475                  August 26, 1994


             CUMBERLAND FEDERAL MAYFIELD OFFICE TO BECOME
             FIFTH THIRD SAVINGS BANK OF WESTERN KENTUCKY

      H. David Hale, Cumberland Federal Bancorporation Chairman,
announced today that Cumberland Federal Savings Bank in Mayfield
will become Fifth Third Savings Bank of Western Kentucky as part
of an operating affiliate group consumated with the merger with
Fifth Third Bancorp.
      "We're pleased with the merger for several reasons,
particularly that our stockholders will now realize an even
greater earnings potential, and our customers will have access to
a full array of banking products and services," offers Hale.
      Fifth Third Savings Bank of Western Kentucky, located at 406
South Seventh Street in Mayfield, Kentucky, currently serves the
residents of Graves County, Kentucky.
      Fifth Third Savings Bank of Western Kentucky Managing
Officer Reid Hearn is also positive about the merger.  "Customers
of the Fifth Third Savings Bank of Western Kentucky will benefit
from the expertise that comes from the years of banking
experience that the Cumberland and Fifth Third offer," Hearn
adds.  "Both companies have a strong customer service focus, and
we will now be able to enhance our menu of products."
      The Cumberland's other offices, located throughout 12
counties in Kentucky, will open as Fifth Third Banking Centers on
Monday, August 29.  This includes nine grocery store locations in
Louisville and La Grange which will be converted to full-service
Fifth Third Bank Marts(R) open seven days a week in Kroger
stores.  Fifth Third will also assume ownership of Cumberland's
two loan production offices (LPOs) located in Murray and
Elizabethtown.  

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      Upon completion of the merger, Fifth Third Bancorp will have
$14 billion in assets and 11 affiliate banks with 353 full-
service Banking Centers, including 77 Bank Marts open seven days
a week inside select grocery stores and 549 Jeanie(R) ATMs in
Ohio, Kentucky, Indiana and Naples, Florida.  Recently named by
Salomon Brothers' banking analysts as ranking #1 in overall
profitability, productivity, capital and asset quality for the
fifth consecutive year, Fifth Third Bancorp's stock is traded on
NASDAQ under the symbol "FITB."
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