EXHIBIT 10.10

                       SENIOR NOTES SUBSCRIPTION AGREEMENT

                                  May 13, 2003

     THIS SENIOR NOTES SUBSCRIPTION AGREEMENT (this "Subscription Agreement") is
made between Financial Industries Corporation (the "Company") and InCapS Funding
I, Ltd., a newly formed  exempted  company  with limited  liability  established
under the laws of the Cayman Islands (the "Purchaser").

                                    RECITALS:

     A. The Company desires to issue $15,000,000  aggregate  principal amount of
its  Floating  Rate Senior Notes (the "Senior  Notes") (the  "Offering"),  to be
issued pursuant to an Indenture (the  "Indenture"),  by the Company,  as Issuer,
Wilmington Trust Company, as Trustee and the holders,  from time to time, of the
Senior Notes; and

     B. The  Purchaser  intends to complete an offering of its  securities  (the
"CBO  Offering")  on or about May 22, 2003 or such other  business day as may be
agreed  upon  by  the  Company  and  the  placement  agent  ("Placement  Agent")
identified  in the  Placement  Agreement  (the  "Closing  Date")  and to use the
proceeds of the CBO Offering to,  among other  things,  acquire the Senior Notes
from the Company and other senior notes, capital securities and surplus notes in
a  quantity  and  with  other  particular  characteristics,  in  the  aggregate,
sufficient to permit the successful completion of the CBO Offering; and

     C. In  consideration  of the  premises and the mutual  representations  and
covenants hereinafter set forth, the parties hereto agree as follows:

                                    ARTICLE I

                        PURCHASE AND SALE OF SENIOR NOTES

     1.1.  Upon the  execution of this  Subscription  Agreement,  subject to the
conditions  precedent set forth in Section 1.5, the  Purchaser  hereby agrees to
purchase from the Company the Senior Notes at a price equal to $15,000,000  (the
"Purchase Price") and the Company agrees to sell $15,000,000 aggregate principal
amount of Senior Notes to the Purchaser for the Purchase  Price.  The rights and
preferences  of the Senior Notes will be set forth in the  Indenture in form and
substance reasonably acceptable to the Purchaser.  The Purchase Price is payable
by the  Purchaser  on the Closing  Date in  immediately  available  funds to the
account   designated  by  Wilmington  Trust  Company  against  delivery  of  the
aforementioned Senior Notes.

     1.2. The  certificate  for the Senior Notes shall be  authenticated  by the
Trustee and delivered in  definitive  form by the Company on the Closing Date to
the Purchaser or its designee,  shall be registered in the name of the Purchaser
and shall  represent  the aggregate  principal  amount of the Senior Notes being
purchased by
the Purchaser.

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     1.3. Each of the provisions of the Placement  Agreement between the Company
and the  Placement  Agent  named  therein,  dated May 13,  2003 (the  "Placement
Agreement'),  including the  definitions  therein,  are hereby  incorporated  by
reference into this Subscription  Agreement. In addition, to the extent provided
for in the Placement Agreement,  the Purchaser shall be entitled to the benefits
of the Placement  Agreement and shall be entitled to enforce such obligations of
the Company  under the Placement  Agreement as fully as if the Purchaser  were a
parry to such Placement Agreement,  it being agreed between the parties that any
and all  representations,  covenants and other agreements made by the Company to
the Placement Agent in the Placement Agreement shall be deemed to have also been
made to the Purchaser.

     1.4. If any condition  specified herein or in the Placement Agreement shall
not have been fulfilled when and as required to be fulfilled by, on behalf of or
in respect of the Company or the Senior Notes, this  Subscription  Agreement may
be  terminated by the Purchaser by notice to the Company at any time at or prior
to the Closing  Date,  and such  termination  shall be without  liability of any
party to any other party  except as provided  in Section  5(h) of the  Placement
Agreement and except that Sections 1, 7, and 8 of the Placement  Agreement shall
survive any such termination and remain in full force and effect.

     1.5. If the CBO  Offering  is not  successfully  completed  for any reason,
including,  without limitation, as a result of the inability of the Purchaser to
acquire  sufficient senior notes,  capital securities and surplus notes from the
Company and other  issuers and sellers in a quantity  and with other  particular
characteristics,  in the aggregate, sufficient to satisfy rating agency criteria
with respect to expected ratings on the securities to be issued by the Purchaser
and  other  criteria  deemed  necessary  or  advisable  by  the  Purchaser,  all
obligations  of the  Purchaser  hereunder  and any claims  against the Purchaser
hereunder  shall  automatically  terminate  and be  extinguished  and  shall not
thereafter revive.

     1.6.  Notwithstanding  any other provision of this Subscription  Agreement,
the obligations of the Purchaser  hereunder are limited recourse  obligations of
the Purchaser,  payable solely from the proceeds of the CBO Offering, and if the
CBO  Offering  is  not  completed  or  the  proceeds  of the  CBO  Offering  are
insufficient to satisfy the obligations of the Purchaser, all obligations of the
Purchaser  hereunder  and any claims  against the Purchaser  hereunder  shall be
extinguished  and shall not thereafter  revive.  No recourse shall be had to any
subscriber,   officer,   director,   employee,    administrator,    shareholder,
incorporator or agent of the Purchaser or their respective successors or assigns
for any  obligations  hereunder.  The  Wilmington  Trust Company and the Company
further  agree (i) not to take any action in  respect  of any  claims  hereunder
against any subscriber, officer, director, employee, administrator, shareholder,
incorporator  or agent of the  Purchaser  and (ii) not to institute  against the
Purchaser any  insolvency,  bankruptcy,  reorganization,  liquidation or similar
proceedings in any  jurisdiction  until one year and one day or, if longer,  the
applicable  preference  period  then in effect,  as the case may be,  shall have
elapsed since the final payments to the holders of the securities  issued by the
Purchaser in connection with the CBO Offering.

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                                   ARTICLE II

                   REPRESENTATIONS AND WARRANTIES OF PURCHASER

     2.1. The Purchaser  understands and acknowledges  that (i) the Senior Notes
have not been and will not be registered  under the  Securities  Act of 1933, as
amended (the "Securities  Act"), or any other  applicable  securities laws, (ii)
the Senior Notes are being offered for sale by the Company in  transactions  not
requiring  registration under the Securities Act, and (iii) the Senior Notes may
not be offered,  sold, pledged or otherwise  transferred by the Purchaser except
in compliance with the  registration  requirements of the Securities Act, or any
other  applicable  securities laws,  pursuant to an exemption  therefrom or in a
transaction not subject thereto.

     2.2.  The  Purchaser  represents  and  warrants  that (i) it is not a "U.S.
person" (as such term is defined in Rule 902 under the Securities  Act), (ii) it
is not acquiring the Senior Notes for the account or benefit of any U.S. person,
and (iii) the offer and sale of Senior  Notes to the  Purchaser  constitutes  an
"offshore transaction" under Regulation S under the Securities Act.

     2.3. The Purchaser represents and warrants that it is purchasing the Senior
Notes for its own account,  for  investment and not with a view to, or for offer
or sale in  connection  with,  any  distribution  thereof  in  violation  of the
Securities Act or other applicable  securities laws,  subject to any requirement
of law that the  disposition  of its property be at all times within its control
and subject to its ability to resell such Senior Notes  pursuant to an effective
registration  statement  under the  Securities  Act or pursuant to an  exemption
therefrom or in a transaction not subject  thereto,  and the Purchaser agrees to
the legends and transfer  restrictions  applicable to the Senior Notes contained
in the Indenture.

     2.4. The  Purchaser is an exempted  company  with  limited  liability  duly
incorporated,  validly  existing  and in good  standing  under  the  laws of the
jurisdiction  where it is  organized,  with full power and authority to execute,
deliver and perform this Subscription Agreement, to make the representations and
warranties  specified  herein,  and to consummate the transactions  contemplated
herein and it has full right and power to subscribe for the Senior Notes.

     2.5. No filing with, or authorization,  approval,  consent, license, order,
registration, qualification or decree of, any governmental body, agency or court
having jurisdiction over the Purchaser,  other than those that have been made or
obtained,  is necessary or required for the  performance by the Purchaser of its
obligations under this Subscription  Agreement or to consummate the transactions
contemplated herein.

     2.6. This  Subscription  Agreement has been duly  authorized,  executed and
delivered by the Purchaser.

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     2.7. The  Purchaser is not in violation of or default under any term of its
Memorandum of  Association or Articles of  Association,  of any provision of any
mortgage, indenture, contract, agreement,  instrument or contract to which it is
a party or by which it is bound or of any judgment,  decree,  order, writ or, to
its knowledge, any statute, rule or regulation applicable to the Purchaser which
would prevent the Purchaser from performing any material obligation set forth in
this  Subscription  Agreement.  The execution,  delivery and  performance of and
compliance  with  this  Subscription  Agreement,  and  the  consummation  of the
transactions  contemplated herein, will not, with or without the passage of time
or giving of notice,  result in any such violation or default or the suspension,
revocation,  impairment,  forfeiture  or  non-renewal  of any  permit,  license,
authorization  or  approval  applicable  to  the  Purchaser,   its  business  or
operations or any of its assets or properties  which would prevent the Purchaser
from  performing  any  material  obligations  set  forth  in  this  Subscription
Agreement.

     2.8. The Purchaser  understands and acknowledges that the Company will rely
upon the truth and accuracy of the foregoing  acknowledgments,  representations,
warranties   and   agreements   and  agrees   that  if  any  of  the   foregoing
acknowledgments, representations, warranties or agreements cease to be accurate,
it shall promptly notify the Company.


                                   ARTICLE III

                                  MISCELLANEOUS

     3.1.  Any notice or other  communication  given  hereunder  shall be deemed
sufficient  if in writing  and sent by  registered  or  certified  mail,  return
receipt requested,  international  courier, or delivered by hand against written
receipt therefor,  or by facsimile  transmission and confirmed by telephone,  to
the following addresses,  or such other address as may be furnished to the other
parties as herein provided:

        To the Company:                 Financial Industries Corporation
                                        6500 River Place Boulevard, Building 1
                                        Austin, TX 78730
                                        Attention: Theodore A. Fleron
                                        Telephone: 512-404-5040
                                        Fax: 512-404-5051

        To the Purchaser:               InCapS Funding I, Ltd.
                                        c/o Maples Finance Limited
                                        P.O. Box 1093 GT
                                        Queensgate House
                                        South Church Street
                                        George Town, Grand Cayman
                                        Cayman Islands
                                        Attention: Directors
                                        Telephone: 345-945-7099
                                        Fax: 345-945-7100

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        To the Purchaser
        for service of
        all process:                    CT Corporation
                                        111 Eighth Avenue, 13th Floor
                                        New York, N.Y. 10011

     Unless otherwise expressly provided herein, notices shall be deemed to have
been given when received.

     3.2. This Subscription Agreement shall not be changed,  modified or amended
except by a writing signed by the parties hereto.

     3.3. Upon the execution and delivery of this Subscription  Agreement by the
parties hereto, this Subscription Agreement shall become a binding obligation of
each such party with  respect to the matters  covered  herein,  including  those
incorporated by reference from the Placement Agreement.

     3.4.  THIS  SUBSCRIPTION  AGREEMENT  SHALL BE GOVERNED BY, AND CONSTRUED IN
ACCORDANCE  WITH, THE LAWS OF THE STATE OF NEW YORK,  WITHOUT REGARD TO CONFLICT
OF LAWS  PRINCIPLES  OF SAID  STATE  OTHER THAN  SECTION  5-1401 OF THE NEW YORK
GENERAL  OBLIGATIONS  LAW. EACH OF THE  PURCHASER AND THE COMPANY,  ON BEHALF OF
ITSELF  AND  ITS  SUBSIDIARIES,  HEREBY  IRREVOCABLY  SUBMITS  TO THE  EXCLUSIVE
JURISDICTION OF THE FEDERAL AND NEW YORK STATE COURTS LOCATED IN THE CITY OF NEW
YORK IN CONNECTION WITH ANY SUIT, ACTION OR PROCEEDING RELATED TO THIS AGREEMENT
OR ANY OF THE MATTERS  CONTEMPLATED  HEREBY,  IRREVOCABLY  WAIVES ANY DEFENSE OF
LACK OF PERSONAL  JURISDICTION AND IRREVOCABLY AGREES THAT ALL CLAIMS IN RESPECT
OF ANY SUIT, ACTION OR PROCEEDING MAY BE HEARD AND DETERMINED IN ANY SUCH COURT.
EACH OF THE PURCHASER AND THE COMPANY, ON BEHALF OF ITSELF AND ITS SUBSIDIARIES,
IRREVOCABLY  WAIVES,  TO THE  FULLEST  EXTENT  IT MAY  EFFECTIVELY  DO SO  UNDER
APPLICABLE  LAW, ANY OBJECTION  WHICH IT MAY NOW OR HEREAFTER HAVE TO THE LAYING
OF VENUE OF ANY SUCH SUIT,  ACTION OR  PROCEEDING  BROUGHT IN ANY SUCH COURT AND
ANY CLAIM THAT ANY SUCH SUIT, ACTION OR PROCEEDING BROUGHT IN ANY SUCH COURT HAS
BEEN BROUGHT IN AN INCONVENIENT FORUM.

     3.5.  The parties  hereto  agree to execute  and  deliver all such  further
documents,  agreements and instruments and take such other and further action as
may be  necessary  or  appropriate  to carry out the purposes and intent of this
Subscription Agreement.

     3.6.  This   Subscription   Agreement  may  be  executed  in  one  or  more
counterparts  each of which shall be deemed an original,  but all of which shall
together constitute one and the same instrument.


                     Signatures appear on the following page

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     IN WITNESS WHEREOF,  this Subscription  Agreement is agreed to and accepted
as of the day and year first written above.


                                        FINANCIAL INDUSTRIES CORPORATION



                                        By:  __________________________________
                                        Name:
                                        Title:






     IN  WITNESS  WHEREOF,  I have set my hand the day and  year  first  written
above.



INCAPS FUNDING I, LTD.



By:  ________________________________
Name:
Title:

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