UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                                Washington, D. C.
                            SCHEDULE 14A INFORMATION
                    Proxy Statement Pursuant to Section 14(a)
                     of the Securities Exchange Act of 1934
                                (Amendment No. )

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                        Financial Industries Corporation
                (Name of Registrant as Specified In Its Charter)

                _________________________________________________

    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)


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                                     - 1 -




The Registrant provided the following statement to its shareholders:

                        Financial Industries Corporation
                           6500 River Place Boulevard
                               Austin, Texas 78730

                                                                   July 17, 2003

Dear Valued Shareholder:

In its zeal to  destabilize  your  Company  through a hostile  and costly  proxy
contest, a hedge fund called Otter Creek is sensationalizing issues with all the
credibility  of a  mudslinging  politician.  With the future  direction  of your
Company  at  stake,  we ask  you  to  consider  the  source  of all  information
carefully,  and mail the White card in time for this year's Annual  Shareholders
Meeting on July 31, 2003.

                            DO YOU KNOW OTTER CREEK?

Otter  Creek  describes  itself as a hedge  fund,  and holds its  investor  list
secret.  Hedge fund activities currently are not regulated by the Securities and
Exchange  Commission  or any  government  agency.  According  to the Hedge  Fund
Association, a common profit strategy for a hedge fund is to "sell short."

Otter Creek first began buying shares of your Company in May 2001. At that time,
there was publicly  disclosed  speculation about a possible sale of the company.
Otter  Creek  again  accelerated  its  acquisition  of  shares  in your  Company
following  the  ouster of former CEO Roy Mitte.  The timing  coincided  with yet
another  period in which  there was  publicly  disclosed  speculation  about the
possible sale of your Company.

According  to recent news  reports,  the  president  of Otter Creek  pegged your
Company  for a change of  control  after  Mitte  was fired and said,  "Everybody
figured Mitte would settle his estate. The company would be sold."

It is our belief that Otter  Creek,  stymied in its ability to  capitalize  on a
liquidity  event,  is left  frustrated by your Board's  evaluation  that current
market conditions make it an inappropriate time to sell your company if our goal
is to maximize value for our shareholders.  We are disappointed that Otter Creek
has engaged in what we feel are  scathing and  misleading  attacks on your Board
based solely on its  dissatisfaction  that no sale of your Company is planned at
this time.

                                     - 2 -





                  BECAUSE OTTER CREEK DOESN'T KNOW YOUR COMPANY

It is pretty  obvious to your Board that Otter Creek  doesn't know your Company.
Six of its seven nominees are not individual  shareholders in your Company.  And
it seems to your  Board  that Otter  Creek has not  bothered  to learn its facts
about your Company before presenting misleading information to you, otherwise it
might have reported:

     *    No  legitimate  offer has been made to your  Company in the past year.
          The much touted  expression  of interest last December from The Pillar
          Group was not a bona fide  offer,  nor did it present  the  ability to
          finance  such an offer.  It also had no track  record of  completing a
          transaction  in this industry or of this size.  There was nothing from
          The Pillar Group to which your Board could respond, and there has been
          nothing heard from them since.

     *    The goal of your Board is to maximize shareholder value, and if a sale
          would  accomplish  this goal,  rest  assured we would  pursue  such an
          option. Your Board believes,  however, serious consideration should be
          given to the objectivity  and expertise of its  independent  financial
          advisors  that given the  current  condition  of your  Company and its
          industry, a sale at this time would not maximize shareholder value. It
          is  noteworthy  to us that  Otter  Creek has  apparently  reached  its
          conclusions  without the benefit of any  independent  expert advice or
          analysis.

     *    Each recently  acquired  company and its  principals  were  thoroughly
          researched  in the due diligence  process by your  Company,  revealing
          in-depth information regarding the circumstances  reported in the Fort
          Worth newspaper  involving Total  Compensation Group (TCG). Your Board
          is assured  not only of the high level of  integrity  of the  business
          practices and individuals associated with TCG. In fact, the customer's
          attorney praised the TCG principals for opposing the implementation of
          the business practices for which he sued their parent company.

     *    Your Company agreed to enter into a marketing relationship with Equita
          Insurance  and  Financial  Services,  Inc.,  only  after  similar  due
          diligence  on the company and its  principals.  Your Board was assured
          that the  Ohio  matter  referred  to by Otter  Creek  was an  isolated
          incident over 17 years of business, and that Equita's current policies
          and  procedures  protect  against  a repeat of such an  incident.  The
          policies governing the relationship between FIC and Equita provide the
          same.

     *    Robert  L.  Myer  is a  passive  investor  in FIC  and  not an  active
          participant in your Company in any way, and should not be portrayed as
          such.

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                    SHORT-TERM INTEREST - MY PIECE OF CHEESE

It is our opinion that Otter Creek is  irresponsible  in its petulant efforts to
gain  control of your Board for the  purpose of pursing a sale of your  Company,
and  its  recent  actions  say  to us  that  Otter  Creek  is  willing  to  risk
destabilizing your Company in order to attain this goal.

     *    Taking  no  responsibility   for  the  additional  cost  to  you,  the
          shareholder,  Otter Creek demanded a special  shareholders  meeting be
          held  this  spring - only one  month  prior  to an  already  scheduled
          special  shareholders  meeting.  When your Board  informed Otter Creek
          that it could not justify  the  additional  cost to our  shareholders,
          Otter Creek  called our  refusal a "blatant  disregard  for  corporate
          democracy."  Otter Creek  continued its disregard for your  investment
          when, after the need for the special shareholders meeting was settled,
          it sued your Company to set a date for the Annual Shareholders Meeting
          - even as your Company communicated to Otter Creek that it already had
          plans to do so!

     *    Otter  Creek's  comments  in recent  letters  to you also have shown a
          remarkable  indifference to the obvious distraction,  risk and expense
          to your Company associated with protracted  litigation with ousted CEO
          Roy Mitte. In light of Mitte's  previous conduct against your Company,
          your Board  believes it is in your best  interests  to  actively  find
          buyers for his significant  holdings,  and to prevent the Mitte shares
          from  continuing  to cast a giant  shadow  over  your  Company.  Otter
          Creek's  complaints  against the settlement sound high-minded to us in
          light of the  reaction  its  president  gave members of your Board and
          Company  management:  "Mitte got his piece of the cheese, but where is
          my piece of the cheese?"

     *    This  statement  explains  to us why Otter Creek is so  determined  to
          engage in a costly battle for control of your Company. As was reported
          in the media,  Otter Creek's  president  "reckons the  opportunity [at
          FIC] lies in selling its mortgage protection insurance business..." We
          sought to settle  with Otter  Creek by any means  short of a wholesale
          change of control of your  Company,  as demanded by Otter Creek.  Your
          board  believes a complete  change of control will plunge your Company
          into an indefinite period of uncertainty and disruption.

                  NOT THE FIRST TAKEOVER ATTEMPT BY OTTER CREEK

When  being  briefed on the  details of your  Company's  new  acquisitions,  the
president of Otter Creek told members of management  that he was not  interested
in long-term value at FIC . . . he is only interested in the short-term.

This is not the first run the head of Otter Creek has  attempted  at a corporate
takeover.   In  1991,  he  negotiated  his  way  onto  the  board  of  Financial
Institutions Insurance Group (FII) by exchanging a threatened increased stake in
the company and his proxy vote for a seat on the board,  and more  recently,  in
2001, he unsuccessfully picked a proxy fight with Flow International in Seattle.
The shareholders soundly rejected his attempt to win a seat on the board.

                                     - 4 -





                      YOUR BOARD - YOUR INTEREST AT STAKE!

Otter  Creek has  claimed  that the record of your  Board "is not a pretty  one"
because  the ouster of Roy Mitte  happened  on their  watch.  And yet it is your
Board which did what the boards of Enron,  WorldCom and Global  Crossing did not
do - when a corporate wrong-doing was brought to its attention,  it investigated
diligently and efficiently, and it took decisive action in the best interests of
its shareholders.

Simply put, we believe that your Board has stabilized your Company this year. We
brought in Eugene  Payne as our new CEO. He has a strong  management  background
and knowledge of the insurance  industry.  We asked  management  for a strategic
business  plan and we sought the counsel of an  independent  financial  advisor,
Salomon Smith Barney, to evaluate all of our options - including a possible sale
- - in order to chart the right course for your Company.

Your Company has begun  implementation of this business plan in earnest - having
among  other  things,  completed  a  series  of  acquisitions  in the  secondary
education financial services market, formed a new targeted marketing alliance in
the senior annuities market, and cut sales and marketing costs.

Since we  announced  in June of this year the  progress we have made against our
plan, FIC's stock has climbed more than 14%!

                    OTTER CREEK HAS NO PLAN FOR YOUR COMPANY

Otter Creek, on the other hand, has the sale of your Company - your investment -
as its stated purpose for launching this unnecessary  proxy battle.  Otter Creek
has not stated what steps it will take to sell your Company, nor what it will do
in the  interim if it cannot  find a buyer  willing to pay the right  price.  It
presents  no  alternative  business  plan to the  shareholders  of your  Company
regarding  how it  would  run  your  Company  or who  would  run  your  Company.
Ironically,  Otter Creek states in its letter to you that it intends to "conduct
a thorough review of the company's  operations to determine how best to maximize
value  for  shareholders  ... and  thoroughly  evaluate  the company's strategic
options..." Sound familiar?

                           VOTE THE WHITE CARD TODAY!

We thank you for following these matters closely and for not being misled by the
narrow agenda of a dissident  shareholder.  In order to continue the progress we
have made to date in the  interests of all  shareholders,  your Board would very
much  appreciate  your support by voting the WHITE card at the Annual Meeting of
Shareholders on July 31, 2003.

                                        Sincerely,

                                        /s/ Eugene E. Payne

                                        ________________________
                                        Eugene E. Payne
                                        Chairman, President and
                                        Chief Executive Officer


                                     - 5 -




                                  HOW TO VOTE:

      YOUR VOTE IS IMPORTANT, NO MATTER HOW MANY OR HOW FEW SHARES YOU OWN.

1.   If your shares are registered in your own name,  please sign, date and mail
     the enclosed WHITE Proxy Card to Georgeson Shareholder  Communications Inc.
     in the postage paid envelope provided today.

2.   If your shares are held in the name of a brokerage  firm,  bank  nominee or
     other institution, only it can sign a WHITE Proxy Card with respect to your
     shares and only after  receiving your specific  instructions.  Accordingly,
     please  sign,   date  and  mail  the  enclosed  WHITE  Proxy  Card  in  the
     postage-paid  envelope provided,  and to ensure that your shares are voted,
     you should also  contact the person  responsible  for your account and give
     instructions for a WHITE Proxy Card to be issued representing your shares.

3.   After signing the enclosed  WHITE Proxy Card do not sign or return the gold
     proxy card. Remember - only your latest dated proxy will determine how your
     shares are to be voted at the  meeting.  If you voted a gold proxy card and
     want to change your vote,  you can do so now by sending in this WHITE proxy
     card.

4.   If you have any questions or need further assistance in voting your shares,
     please contact our proxy solicitor.


                           17 State Street, 10th Floor
                               New York, NY 10004
                        Banks and Brokers (212) 440-9800
                   Shareholders Call Toll Free (866) 274-2148


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